Talent vs. Obsession: The Brutal Truth About Greatness You're Not Ready to Hear | Will 'WilldaBeast' Adams (Fan Fav)

Fan Favorite: This episode originally aired on August 14, 2018. Footballer turned dance star, Will "Willdabeast" Adams took the attention earned on America’s Got Talent and became the entertainment industry’s go-to choreographer. His high-energy dance videos and undeniable work ethic helped create ImmaBEAST, a community dedicated to elevating and uniting everyone through dance. The man picked by Usher, Demi Lovato, and Nike to choreograph discusses changing paths and what it takes to make history on this episode of Impact Theory with Tom Bilyeu. SHOW NOTES: Will speaks on changing paths after his football career ended. [2:45] Will gives advice on dealing with “no’s” while pursuing a dream. [5:32] Will breaks down the “train like we suck” mentality. [9:45] Will on cultivating self-belief and dealing with fear while doing so. [13:51] Will tells how Michael Jackson dying changed his life. [15:48] Will explores the Unity Through Diversity principle. [20:20] Will and Tom discuss entrepreneurship in the social media age. [23:12] Will explains his drive to dream so aggressively. [29:01] Will reveals the impact he wants to have on the world. [32:52] FOLLOW WILL WILLDABEAST ADAMS: YOUTUBE - https://bit.ly/2dVpQkM https://bit.ly/2dVpQkM%20 INSTAGRAM - https://bit.ly/2veMTAO https://bit.ly/2veMTAO%20 WEBSITE - https://bit.ly/2LYkKVC TWITTER - https://bit.ly/2mSiwwg FACEBOOK - https://bit.ly/2LMuplp https://bit.ly/2LMuplp%20 CHECK OUT OUR SPONSORS Vital Proteins: Get 20% off by going to https://www.vitalproteins.com and entering promo code IMPACT at check out Allio Capital: Macro investing for people who want to understand the big picture. Download their app in the App Store or at Google Play, or text my name “TOM” to 511511. iTrust Capital: Use code IMPACTGO when you sign up and fund your account to get a $100 bonus at https://www.itrustcapital.com/tombilyeu SleepMe: Visit https://sleep.me/impact to get your Chilipad and save 20% with code IMPACT. Try it risk-free with their 30-night sleep trial and free shipping. ButcherBox: Ready to level up your meals? Go to https://butcherbox.com/impact to get $20 off your first box and FREE bacon for life with the Bilyeu Box! Jerry: Stop needlessly overpaying for car insurance - download the Jerry app or head to https://jerry.ai/impact Netsuite: Download the new e-book Navigating Global Trade: 3 Insights for Leaders at http://NetSuite.com/Theory http://netsuite.com/Theory What's up, everybody? It's Tom Bilyeu here: If you want my help... STARTING a business:join me here at ZERO TO FOUNDER https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show SCALING a business:see if you qualify here. https://tombilyeu.com/call Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here. https://tombilyeu.com/ ********************************************************************** If you're serious about leveling up your life, I urge you to check out my new podcast,Tom Bilyeu’s Mindset Playbook https://open.spotify.com/show/47VE90Cittmo6TGGFqg2xf —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you. ********************************************************************** Join me live on myTwitch stream https://impacttheory.co/4fitmnJ. I'm live daily from 6:30 to 8:30 am PT atwww.twitch.tv/tombilyeu https://impacttheory.co/4fitmnJ ********************************************************************** LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS:apple.co/impacttheory http://apple.co/impacttheory ********************************************************************** FOLLOW TOM: Instagram:https://www.instagram.com/tombilyeu/ Tik Tok:https://www.tiktok.com/@tombilyeu?lang=en Twitter:https://twitter.com/tombilyeu YouTube:https://www.youtube.com/@TomBilyeu Learn more about your ad choices. Visit megaphone.fm/adchoices https://megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Tom Bilyeu?

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• 0:45Tom Bilyeu?

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• 1:30Tom Bilyeu?

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• 2:14Tom Bilyeu?

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• 2:58Tom Bilyeu?

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• 5:12Tom Bilyeu?

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• 5:32Tom Bilyeu?

  Everybody, welcome to Impact Theory. Our goal with this show and company is to help introduce you to the people and ideas that will help you actually execute on your dreams. All right, today's guest is the go to choreographer for some of the biggest names in show business, but that was not always the case. A former NFL hopeful, he dreamed of finding glory on the gridiron, but a series of injuries forced him to pursue an alternative path as a dancer. Against everyone's advice, he moved to LA, desperately low on cash, but even more desperate to prove himself. He poured himself into his craft, spending every second pushing himself to get better, and it paid off. He gained national attention after he and his dance crew made an impressive appearance on America's Got Talent.

• 6:16Tom Bilyeu?

  That performance, coupled with some shrewd moves and a ton of hustle, helped him begin booking a steady stream of high profile jobs. Not satisfied with simply dancing, however, he began making hip hop dance videos to show what he could do as a Choreographer. The one he did for Upgrade You by Beyonce became the most watched dance class video in history and to date has more than 100 million views. At one point, it actually had more views than Beyonce's own video. His hard-hitting, hyperconnectic dance style and infectious enthusiasm have made him the choreo of choice for massive celebrities such as Demi Lovato, John Legend, Jason Derulo, Usher, and the Black Eyed Peas, as well as gigantic global brands such as Nike, Hennessy, and Delta Airlines.

• 7:01Tom Bilyeu?

  He's also an entrepreneur who has racked up millions of followers across his social channels, established himself as one of the most influential people in the dance community, and propelled his I'm a Beast brand into the stratosphere. So please, help me in welcoming the man YouTube Red tapped to star in his own pilot called One Shot, Will WilldaBeast Adams. What's up, buddy?

• 7:25Speaker 01

  How are you?

• 7:27Tom Bilyeu?

  Good, man. Welcome to the show, dude.

• 7:29Speaker 01

  Thank you.

• 7:30Tom Bilyeu?

  Wow, that intro.

• 7:31Speaker 01

  I don't think I need to say anything. I'm good.

• 7:33Tom Bilyeu?

  I think you've got a lot to say. And what really interests me is most people don't know what they want ever in life.

• 7:42Speaker 01

  Absolutely.

• 7:43Tom Bilyeu?

  But you had to lose the first thing that you wanted and being able to replicate that again and to find something that you've committed to so passionately. What was that moment like when you realized I'm not going to be able to physically make it to the NFL?

• 7:56Speaker 01

  Absolutely. It was a surprise, you know? I grew up, I moved around a lot as a kid. I grew up always idolizing athletes, never dancers. You know, Michael Jackson was huge. Everybody I know was doing the moonwalk or at least trying to, you know? But my thing was always number 22, Emmitt Smith. That was like, goal, that's who I'm going to be. And, you know, I always had my heart set on that from day one, was always somehow I'm going to make it to the NFL. This is what I love to do. You know, that was the dream from day one. And when my body started not reacting the way that I wanted it to, you know, or when I realized, man, there's a bunch of other people that are just as fast as me, that jump higher, you know, that play on better teams, that are getting recruited. In ninth grade, you know what I mean?

• 8:42Speaker 01

  And I'm here my junior year, wondering what I'm gonna do next. It was scary. It was scary because I didn't have a backup plan. That was it. It was like, this is what I'm gonna do my whole life. So kind of rewiring my brain to think differently. Put me in a place of being uncomfortable, which I think is the most important thing for growth. And, uh, you know, I, I just, I jumped from there, you know? Once the injuries kind of happened, I had to change my mindset, change my focus. And I knew that I still wanted to make my life great somehow. I still wanted to live happy and, uh, their dance was for me after all of that.

• 9:15Tom Bilyeu?

  So you said that you were actively putting yourself in a position to rewire your brain. Were you conscious of that at the time?

• 9:21Speaker 01

  No, well, I think a little bit. I think my high school teachers would think so because I was always telling them I didn't need to listen to them because I was gonna make it. So, um, that was always my thing, you know? They would be like, you need to learn calculus and stat. I was like, you guys, I'm good. Like, I'm good. Don't worry. Let me just be average right now. Trust me. You guys are gonna know who I am in 10 years. At the time, thinking for sports, you know? But, um, I think that it was a thing that I was always doing no matter what. Because, you know, if I didn't make this football team, it was like, okay, well, that happened to me for a reason. Or if I didn't get this audition, once I started dancing and all of this, um, stuff, even in high school, when I started getting into dance a little bit more simultaneously, uh, during football, it was always, that didn't happen for a reason. That didn't happen for a reason.

• 10:05Speaker 01

  But not for me to stop, but for me to go whatever path was meant for me. So it was always happening my whole life. Even when I told you, you know, about moving it around a lot as a kid, it was always me having to adapt and always change and roll with the punches. So, you know, my father taught me that. My, my dad was the same exact way. So I think I was already preparing myself for something, which out here in Hollywood is 100 no's to one yes, you know? So I think it was always in the works.

• 10:33Tom Bilyeu?

  Let's talk about that 100 no's to the one yes. How do you deal with that? And maybe more telling, how do you help your students deal with that? What do you tell them?

• 10:42Speaker 01

  Yeah, I mean, honestly, now that I'm a lot older, you deal with it with a glass of wine. Before that, I think the way that I was dealing with it the most was. Knowing that what was meant for me was gonna come. It's very hard to understand in the beginning. You know, when I first got out here, 2009, it was, I would always get depressed, or I would always be very angry about it, or always say, "Why not me?" You know, "Why didn't they choose me?"

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• 11:52Tom Bilyeu?

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• 12:37Tom Bilyeu?

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• 13:21Speaker 01

  I danced great, you know, I have what it takes. And I wasn't understanding that that maybe was meant for somebody else on that day because something else was coming to me. And I think the thing that helped me kind of understand that the most was season three and season four of So You Think You Can Dance. I auditioned, um, went to Vegas, made it. These are like my first years dancing for real, taking it serious. And I made it with household names to the, close to the end with like people like Twitch, who the whole world knows now, right? And here I am, 18 years old and I got cut. And at the time I was taking it the wrong way, always being like, I gotta know, this means my life is over. I not gonna make it as a dancer now that this is what I wanna do. This is just like football. Oh no, not gonna work out.

• 14:03Speaker 01

  And then the silver lining started coming, you know, four or five years later, coming back on the show and actually becoming a choreographer for the show. And working with Twitch and actually teaching him my moves. This is what kinda got me in the mindset of thinking, wow, everything will come full circle. And that wasn't meant for me because I was meant to actually come back and do something else. So it kinda took examples. I, I would be lying to you, to you if I said that right off the bat, I was always somebody that could deal with the no's. I wasn't, I would get frustrated, um, I would wanna not quit, but also wanna be like, maybe I'm supposed to do something else. Always questioning myself, always, um, until I realized, you know, I had a greater purpose than maybe being a running back

• 14:45Speaker 01

  and being one of one million people that, that already played this sport. Or being somebody that danced behind all the artists like a Beyonce or Usher, Chris Brown. Maybe there was something else that I was meant to do. Maybe I'm supposed to work with the kid that nobody knows who he is right now and introduce him to the world, so.

• 15:03Tom Bilyeu?

  What I find so interesting though is through all, cause to me like everything happens the way it's meant to happen is very passive. It's dangerous that it makes people think that they can be passive.

• 15:11Speaker 01

  Yes.

• 15:12Tom Bilyeu?

  But you were anything but passive.

• 15:13Speaker 01

  Absolutely.

• 15:14Tom Bilyeu?

  So how with the belief that, hey, this all happens for a reason? How do you stay so hardcore?

• 15:18Speaker 01

  It's very true. I think it's a balance of, I tell my kids this too, now that, that I'm a choreographer and teacher. If I know that I'm doing every single thing that I can to achieve what I want, then I'm okay when it doesn't happen. So for instance, I know that I cross train. I know that I make up dances every single week. I know that I make up music mixes that I think other people wouldn't think to put together. Um, I know that I think outside the box. Um, I know that I focus on building my brand. Um, being able to speak to any kind of person and network with any kind of person, but also pushing my body and also trying to create moments that have not been done before. I don't want to make up the best routine to single ladies, which everybody knows this already. I want to make up something that nobody else has done.

• 16:00Speaker 01

  So when I leave not getting an audition or not getting a job with an artist, I'm happy, I'm happier. I'm not happy that I didn't get it, but I'm happier knowing that, well, Will, you're doing everything that you could. So that's kind of the approach that I have. I am very hungry and I am a go getter. But I have that confidence in myself that if I'm doing all the things nonstop that I'm supposed to be doing to get that goal, then it's okay that I didn't. That's kind of the approach that I have because you're right. A lot of people do settle in and are passive and like, oh, it's not my timing. And they sit back and relax. No, I do 10 things a day. I make sure that I do 10 things a day that are pushing myself and pushing my brand and pushing my body so that when it does come, I'm ready. Cause the worst thing is for, for somebody to get the phone call,

• 16:43Speaker 01

  hey Beyonce wants you to choreograph for Coachella and you have not been on your game, ready for that moment. And so I make sure I'm never in that position. I'm always ready. Stay ready so you don't have to get ready, you know? I'm sure you've heard that.

• 16:54Tom Bilyeu?

  I haven't, but I like that a lot.

• 16:55Speaker 01

  Okay. Well, there it is. Stay ready so you don't have to get ready.

• 16:58Tom Bilyeu?

  One more thing that you said that I really wanna, that, that really resonated with me was, we need to train like we suck.

• 17:04Speaker 01

  Hmm. I have said that to my kids. That's like the opening. I have, and I think it's, I think it's important because um, if you have an iPhone, if you have any kind of phone, if you have a computer, anything, if you have access to internet right now, which most of us do in the world, you see a new five-year-old kid going viral every single day, whether it's for sport, martial arts, dancing a lot on, on every TV show. Now, it's to the point that you cannot be comfortable. Now, it's to the point where if you aren't on your game getting better every day, somebody's gonna pass you. I think it's always been like that, but now we can all see it. Before, we couldn't always see the kid in China, or the kid in Japan, or the kid,

• 17:47Speaker 01

  you know, the kid at Walmart yodeling. We didn't always know about them. Now, it's instantaneous where we all can see it right away. And I think with, you know, the people that I train, and even myself, you have to have that belief, because if not, you're not gonna grow or get better. LeBron James is a frickin' superhuman, and every single year that I've watched him get better, he's come back with something new every year, every year that he plays. And that kind of mindset's like, you're already the greatest of your era, arguably of all time. And you practice as if you haven't done any of the things that you've done. And I've seen that same thing in Michael Jackson, I've seen that same thing in people like Peyton Manning that I look up to so much. So, that's what I try to push myself in, because it's like, why be comfortable?

• 18:29Speaker 01

  You know, for me, I wanna keep growing until the day I leave the earth, you know? So, I think that that really works with motivating people, but also motivating myself, because I think I'm great. But if I settle where I'm at right now, my nine-year-olds are gonna be better than me, and some of them already are, so I have to keep pushing myself and have that mindset every day. And mechanistically, how do you push yourself like that? Do you have drills? Yeah, I think it's, for me, it's making myself uncomfortable, honestly. I remember first starting out to dance, and I didn't wanna take ballet or jazz. It was like, I can't do that. No, no way. I'm not gonna do that. I'm a football player. I can't do that kind of stuff. But then, when I started taking basic jazz classes for me as a dancer, right? Things that I was uncomfortable with.

• 19:11Speaker 01

  Hip-hop kid, I like hardcore, b-boys and poppers and crumpers and all this stuff that was very masculine, it bit me in my butt later on in life. So, now, my approach is do things that I suck at to make myself better. The muscle memory thing, you know, like doing crunches. Doing it till it burns is only doing so much. That's maintaining. To make myself better, muscle confusion, cardio that I don't like doing, but the stuff that I know that my body needs is the stuff that... Doesn't make me wanna be excited to do. So that's kind of the approach now is always thinking of new ways to do things that I haven't done before. So I think that's for me, the most important thing because I can DJ in my sleep. That's something that comes natural for me.

• 19:55Speaker 01

  What I can't do in my sleep is go to a marketing meeting with my team. So I know for me, I need to go sit and learn something or go to YouTube space for a week and learn from other creators that have different markets than I do or different ideas. Even Photoshop, I just pass that along to my team. But what happens if somebody on my team is sick or can't do it or moves on to something bigger and better? I wanna learn how to do all this stuff myself, so that I have no excuses and that I'm not dependent on anybody. Even though I think I need a team, I think it's, I think it's great for me to, to just push myself to keep getting better every day. And things that I would have never imagined that I'd be doing myself.

• 20:31Tom Bilyeu?

  I love that. What do you think about people that say, look, just focus on your strengths, don't waste time with your weaknesses?

• 20:36Speaker 01

  I think it's good and bad. I think if you do something really, really well and focus on it, it works for certain people. So the strengths are great, but I think that as time goes on, you always have to add to that. And that's kind of my journey is keep adding to whatever people think, you know, and, or is the only thing that you can do. Cause most household names in the dance industry, think of me as now business person, entrepreneur, more so than dancer. So I think I try to mostly use my strengths, but also surprise people with new things I could bring to the table.

• 21:11Tom Bilyeu?

  I love that. To innovate like that takes a lot of self-belief.

• 21:14Speaker 01

  Yeah.

• 21:15Tom Bilyeu?

  How did you cultivate that self-belief?

• 21:17Speaker 01

  Huh. Being told no all the time, being told I can't all the time. And I think for me, I know that there's certain things that I'm not amazingly great at. But I guess the self-belief thing really came from always knowing that I was meant for more. For me, I always thought, why should I limit myself? I believe that anybody can, can do anything. I think you can break the model. Steve Jobs, break the model. Uh, Mark Zuckerberg, break the model. Elon Musk, break the model. I think that there's no one blueprint that you have to follow. And that's what I get most of my inspiration from, from myself.

• 21:59Tom Bilyeu?

  So you and I agree on that completely. You can do anything you set your mind to.

• 22:02Speaker 01

  Absolutely.

• 22:03Tom Bilyeu?

  But most people don't.

• 22:04Speaker 01

  It's true.

• 22:05Tom Bilyeu?

  So solve a riddle for me. Why don't they?

• 22:09Speaker 01

  I think they don't because of fear. I think a lot of people are afraid to jump all the way. It's kind of like having faith. A lot of us say we believe, but we don't really show it. Because if we showed it, we would be okay taking a chance in a relationship, taking a chance, switching jobs, taking a chance, going against our parents' wishes. A lot of people stay in those bubbles and it's very hard for those people, I believe. You know, it's, I think it's really fear and lack of jumping in life all the way. And I used to be afraid as well, you know, but when I move out to LA with $800 in my pocket, that's me jumping all the way because I like taking care of myself. I like feeling safe. I like feeling secure, but I knew I wasn't going anywhere if I kept playing the game that way. And I think that this is all kind of that, you know?

• 22:54Speaker 01

  Some of us are born into having good situations. Some of us aren't, but I think that a lot of us have to make our own path. And I think one or two decisions that I did not, I could have not made would not have me sitting right here with you right now.

• 23:06Tom Bilyeu?

  So then talk to me about June 25th, 2009.

• 23:10Speaker 01

  Yeah. Oh, man. Tough day.

• 23:17Speaker 01

  I was driving, driving in a stick shift car that I'd never driven before. So I'm stalling out every five seconds on the highway, you know, not doing well at all. And we hear the radio come on and they're speaking about Michael Jackson on the radio. And they're saying that he's gone into cardiac arrest and is being rushed to UCLA. And I'm just like, no, no way, no fricking way. All of a sudden, I learned how to drive a stick immediately because I wanted to rush home to the TV. And the news is broken that Michael's passed. That was a wake up call for me personally. Michael's actually tattooed on my leg. That was a wake up call for me because at the time I was in community college. America's Best Dance Crew was the biggest TV show in the world.

• 24:00Speaker 01

  I was already like itching to get to LA. I was like, why am I in school right now? Why am I staying and doing this? And I immediately was like, Will, you can't waste another day. You can't waste another second. You can't waste another minute. And literally four weeks later, I was on a flight to LA, moving and living with four other people and just trying to figure it out any way I could. And that, that literally, that really changed me because that was one person that I told myself I will dance for one day, somehow meet him, something. And I just looked at life like, if I waste any more time, I'm going to have more things in my life that turn into what I feel right now with Michael. And it might seem crazy because I'm sure millions of people feel attached to Michael Jackson, but I really, really did. And it just changed me forever.

• 24:45Tom Bilyeu?

  What do you think is the most important trait that you have as a person that's led to your success?

• 24:50Speaker 01

  I guess, I mean perseverance for sure, but I also think, uh,

• 24:57Speaker 01

  it's not a, I guess, I don't know if this would ever be used as a trait, but this word amnesia, I, I, I forget about what's happened in the past. I use it, but I also forget right away. I forget about getting told no. I forget about, you know, you're not good enough. I forget about being cut. I've been cut national TV, So You Think You Can Dance twice, America's Got Talent, America's Best Dance Crew, all within a span of three years. And I had to, the next day, I was sad. I was sad sitting in my room, uh, not wanting to leave, not wanting to talk to anybody. But then I eventually got up and forgot about it and kept moving forward. So having amnesia is the best thing that I've had, you know? I think that if you don't, holding on to things is great. You know what I mean?

• 25:40Speaker 01

  And even holding on to people or lessons that you've learned or learning from them. But if you can't let things go fully, I think that it's a detriment to you and your progress.

• 25:49Tom Bilyeu?

  Yeah, that's really interesting. How do you do it though, when you're getting made fun of, when people are bullying you, especially if it's somebody that you like and respect?

• 25:56Speaker 01

  Yeah, no, you're right. It's tough.

• 25:59Speaker 01

  It's tough, it's, it's, it's really tough. I think that especially for kids, um, it's really tough handling all of that stuff. I am a believer that public school is great for you. I am a believer that dealing with all of that stuff, with the turmoil, with the bullies, I think it helps shape you, um, for sure. I wouldn't have it any other way because I wouldn't be as, as, as thick skinned and tough as I am now. But. I think the best way to deal with it is to think about there's gonna be another day. There's gonna be another week. You're gonna get through these times. It doesn't last forever. That's what I have to say to a lot of young kids now. Yes, this might be horrible right now. You might live in a neighborhood or be on section eight or have food stamps, but there's more. You're gonna, you're gonna get through this. Or the same thing vice versa.

• 26:43Speaker 01

  Kids that live with parents that are overbearing or, or, or are in social groups where you have people that judge you for what kind of clothes you wear or wanting to be friends with every kind of person or whatever. I've seen it all. I've lived through it all. Um, I think for me, the, the best way for me to deal with it was, was I guess having an outlook as if I do conform, like I said, to these other people or to, to their ways of thinking, am I being true to myself and how's that gonna affect me? I know some people that can fake it. I'm not one of those people, you know, I, I just, I just am not. And, um, that's more important to me than anything is feeling, is feeling happy inside and being a good person

• 27:22Speaker 01

  to every kind of person inside. So, you know, getting picked on, if that's the worst thing that happens on, in my life, I think I'm doing pretty well.

• 27:31Tom Bilyeu?

  That's really cool.

• 27:31Speaker 01

  Yeah.

• 27:33Tom Bilyeu?

  I don't know if you put the sign there, if it's just in a lot of your videos, but unity through diversity.

• 27:38Speaker 01

  Millennium, shout out to them. Great, great studio, great, uh, great organization that's helped me in my life. Um, they've put that there and, um, I think it's beautiful. It's, it's, it's what we need. The dance community is so special. It's so special. It's the biggest melting pot of all kinds of people that I've ever experienced in my life. And, uh, I say this at our personal events for I'm a beast and build a beast, but I say it all the time. The dance community and what we create and, uh, what I'm a beast has created, which is our, our brand of a family, every size, shape, color, ethnicity, religion, uh, uh, economic class. It's what I want the world to look like. It's what I want the world to be proud of, you know? Um, so unity through diversity is, is just.

• 28:22Tom Bilyeu?

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• 29:05Tom Bilyeu?

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• 29:24Speaker 01

  It's beautiful. I don't think that you can, you know, have to only agree with this side or only be friends with people if they think exactly like you or if you guys all voted for this person, now we can be okay. I think there's ways to have conversations and not have to segregate opinions or even, you know, ethnicity or gender or, you know, everything, everything that's going on right now in our world. That's what, that's what that sign represents. So I'm very proud to dance in front of that all the time. Most of my videos are in front of that sign. So it's really, really cool that you even caught that. A lot of people don't. A lot of people say, what's the space with the red wall? That's it. That's all they notice. So that's cool that you noticed that.

• 30:02Tom Bilyeu?

  I like it not only for the reasons that you just talked about, but to me, there's a danger in seeing yourself as a master, right? When you think you're great at something. And so what I find so interesting about what you've done with diversity and what you guys do in the Build a Beast program and all of that, how many eclectic different people that you bring to the table and watching your videos and seeing how many different styles and body types and everything of dances that you have. And that the dance styles themselves are so diverse is, to me, that's escaping the problem of mastery. In going back to what you were saying at the beginning and getting out of your comfort zone and doing something new, you actually become far more powerful and effective.

• 30:44Speaker 01

  It's true.

• 30:44Tom Bilyeu?

  As an artist, as a business person, as in anything, quite frankly.

• 30:48Speaker 01

  I agree. It's. It's beautiful, you know, it really is. It's so cool now because we're creating our own identities and kind of becoming the stars of today. Like it used to be with Sammy Davis or Fred Astaire, the Nicholas Brothers. It's getting back to that now where dancers are stars and they're being comfortable in their own skin. And now they're getting to call themselves masters of what they create themselves, which is also a testament to social media a lot because it's accepted now. And you know, dance is so cool. It's like, why not have a bunch of flavors of it? We do it with singing. You know, Sam Smith is nothing like Josh Groban. Josh Groban is nothing like Justin Timberlake or Justin Timberlake. Him and Bruno close, but they're still so different. So that's where it is now with dance and it's getting better.

• 31:32Tom Bilyeu?

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• 32:17Tom Bilyeu?

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• 33:39Tom Bilyeu?

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• 34:24Tom Bilyeu?

  because they're doing all of the hard work for you. And they have an awesome offer for everyone in the Impact Theory community. Blinkist is offering you guys a seven-day free trial that is completely free. Go to blinkist.com/impact right now for this special offer. And that's Blinkist, spelled B-L-I-N-K-I-S-T. Blinkist.com/impact to try out Blinkist for free. Get after it, guys, and be legendary. It really just hit me a second ago when you brought up social media that you you are one of the many faces of entrepreneurship.

• 35:06Tom Bilyeu?

  And yeah, and all of this, like even when I think about what I'm doing now or how I built my last company.

• 35:12Speaker 01

  I would say you are too. Way more than me.

• 35:15Tom Bilyeu?

  But what I love, now you're just talking in terms of maybe revenue, but when you really just stop and think about what you've built, how many lives you touched and and that you fund everything through building a successful business. I mean, there's no question about that. And when I look at your ripped jean jacket, your big fuck off necklace and like, and the dreads, it's like this is the face of entrepreneurship in this century. And that is so cool. And what I love about that and what I hope people really see in you. One, authenticity is always going to be king.

• 35:46Speaker 01

  Absolutely.

• 35:46Tom Bilyeu?

  And then, two, there is no mold anymore because anybody can find, if they've really got something of value, anyone can find their audience, which is pretty extraordinary.

• 35:57Speaker 01

  Yes, I 100% agree and it's finding your audience. Finding your audience is so important and that was what was so important to me. And I guess you're right and and you know, I've always said, people always like, uh, who do you want to be like? What, what creative directors, what dancers, I love it all, but I've always been chasing Diddy. I've always been chasing now Mark Zuckerberg, like I've said, I've always been chasing Cirque du Soleil. People that push the game and change the game, even Coachella, even just events, planning, even, uh, you know, all of those things. Now I'm like, oh, man, it's not that I'm chasing a certain person or event or a style, but I'm chasing people that have new ideas and and are doing things in different ways that people haven't seen before. Uber Air coming soon, LA. Like, you know what I mean? Like, let's get it.

• 36:39Speaker 01

  That's how I feel is like, what can we do that people haven't received before and and in what new ways? Netflix, even Stranger Things, like it's so cool. All these things that we all become obsessed with out of nowhere and that are like, oh, my God, this is fricking brilliant. I love. Pushing and changing, I want to be a part of that, you know? I feel like I only hear a few names that are talked about forever. Like, I want to be a part of that. I want to make change and last. I want to be in history books. Like, and it is, it's not about this dance was awesome. It's so much more than that. I think finding your audience, you have to show them something different at the same time. While also, you know, tatering to what is, is authentic about you. And I think it's very, very hard to do because a lot of people that I see influencers now say,

• 37:24Speaker 01

  okay, this is how this person did it. I'm gonna do the same thing. It's like, no, that person already exists. You can take a few things and not steal, but you know, use the same approach. But I can't do the same exact show as you. It's not gonna work. You have your audience built, it'd be another version of that. You know, you have to come with something new. Every day, I wake up and I think, what else can I do to keep that growing? And to grow, you know, new people that would fall in love with what I'm doing in the brand. And uh, that's where I sit now is having anxiety every day over that. It'll truly, yeah.

• 37:55Tom Bilyeu?

  All right, well, speaking of falling in love with things, let's talk about Janelle, let's talk about you guys working together. You guys are, A, when you dance together, it's so amazing.

• 38:06Speaker 01

  Thank you.

• 38:06Tom Bilyeu?

  The way that you guys are able to move in unison in a way you just don't normally see two people be able to do. There's one really cool video of you guys, I think maybe last year's Build a Beast. Uh huh. Where you end the dance and this move where you twist together and then fall back.

• 38:20Speaker 01

  Yep.

• 38:20Tom Bilyeu?

  And the, literally one of the kids jumps on you, he's freaking out so much. And I saw, all right, that was pretty badass. So, I think people can get the, the dancing cool with their partner.

• 38:30Speaker 01

  Yeah.

• 38:31Tom Bilyeu?

  But I want to know what it's like to work with your partner.

• 38:34Speaker 01

  Poof, so, I can just name a few, a few, one, one words uh, uh, off of this. Stress.

• 38:44Speaker 01

  Fun.

• 38:46Speaker 01

  Dynamic. Stress.

• 38:53Speaker 01

  Good times. It's such a good time. I've learned more from being in the relationship and working with her than I've learned from anything else. I've traveled all over the world, but just that dynamic and working with your partner and then also having the relationship at the same time. And then creative freedom when we both believe in ourselves so much. We both believe in each other as well so much. But it's having kind of being with a person that's exactly like you, that believes in their gifts so much is such a hard thing sometimes to balance out. And it's taken us a long time to figure it out. We've been working together for probably six years of like choreography, working together. Um, known each other for about seven, uh, eight. But it's the biggest roller coaster I've ever been on in my life and I love it.

• 39:35Speaker 01

  Short story, I pick up my phone this morning and she's on her way to get her, her uh, custom made wedding dress. And she FaceTimes me and was like hysterically laughing and like, you'll never guess what happened. And I'm like, what Janelle? And I'm like, are you mad or are you upset or are you like, what's going on? And she's like, ah, just guess. And I'm like, what? Um, is your appointment not today for your dress? She's like, no, they opened up a Chick-fil-A in Burbank. And I'm like, oh, this was the news that you had to tell me. And the reason why is because she had this like goal and this dream uh, since four weeks ago, for us to be the first people to open up a Chick-fil-A in Burbank. It's that kind of stuff in our relationship that like keeps us going and like it's so cool and such a like a wild ride and that I would have never imagined.

• 40:18Speaker 01

  So it's a, it's a really cool dynamic and yeah, she's the best thing that's ever happened to me by far.

• 40:23Tom Bilyeu?

  All right. Help me reconcile something.

• 40:25Speaker 01

  Yeah.

• 40:26Tom Bilyeu?

  I've had the very good fortune of just off camera, sitting with the two of you and hearing you guys talk about your dreams. And there are not many people I've ever met in my life that dream as aggressively as you guys.

• 40:36Speaker 01

  Indeed.

• 40:37Tom Bilyeu?

  And yet the things that really give you deep and lasting fulfillment have nothing to do with those dreams.

• 40:44Speaker 01

  Yeah.

• 40:44Tom Bilyeu?

  So why go so hard?

• 40:47Speaker 01

  For me, I can speak for myself. I want to go so hard because I want my family to never have to worry. I want my kids. I want to be able to say, you don't need it, not you can't. And that's with anything, whether that's us going to see their grandma and grandpa, whether that's them being able to have friends over and us be able to have everybody and take care of everybody. I remember what that was like as a kid, feeling like, oh, man, I can't do what my friend can do. Those little moments, and it's not about money, but those little moments in my life, I always remembered like, I don't want my kids to feel like we're in a place of, I don't know if I can go on this field trip. I don't know if we can have this kid over because we can't feed everybody. I don't want to have those feelings ever.

• 41:27Speaker 01

  And also, you know, it's so important to me to have a family Christmas of her family, my family, being able to go to a log cabin somewhere and us be able to take care of it for everybody. That stuff is so important to me. So it's really not so much about us making money or being so successful, but being able to live the way we want to live. Even just now, you know, we're at a certain level. Sometimes we think that we're doing better than we actually are, but even the fact that we can go to Morton's, that wasn't normal for us growing up, going to Morton's Steakhouse and watching the game and being okay and not having to worry. So Janelle and I sometimes look at each other like, damn, this is awesome. This is awesome because we get to wake up and say, I can go to the gym if I want to go to the gym.

• 42:10Speaker 01

  We cannot do anything all day if we don't want to do anything all day. Or we can walk into our frickin' dance studio and design a T-shirt and have it on the internet the next day. Like, being able to live the way that we want and eventually have real financial freedom, that's so important to us, just so we can even just spend time to, for it to be nothing for us to go to her nephew's six-year-old birthday party. You know, that's so important. That's like more than anything, more than clothes. I think her thing kind of goes with shoes, maybe a little bit. I think she works hard so she can buy whatever shoes she wants, maybe just a little bit. But like, being able to live the way we want and take care of our people and do stuff for others. Like, that's really it. I love Build-A-Bee so much.

• 42:51Speaker 01

  I think two years back, we had the most students we ever had, a thousand students from over 22 countries that flew down. To LA to dance with us for four days, audition for our company. But I want to be able to do that with 10,000 and I want to be able to to to give scholarships to people to actually go to college. Not to just come dance like that's our goal. That's like so important to us. Give back like those things, real life. That's that's that's what we're about and and we want to be able to do that by having our impact and pushing ourselves to be badasses in our industry to where we create so many dope things that we actually can do that. Yeah.

• 43:26Tom Bilyeu?

  All of that.

• 43:27Speaker 01

  Yeah.

• 43:28Tom Bilyeu?

  All right, man. Before I ask my last question, tell these guys where they can find you online.

• 43:31Speaker 01

  OK, you can find me online at thebeastnetwork.com. That's like our system of where we put our tutorials, our clothing, our tickets for all of our events. My personal Instagram is WilldaBeast. That's with two L's. A lot of directors call me WilldaBeast. I don't know why. Two L's. It's WilldaBeast. It's easy. The animal that killed Mufasa. So easy, right? WilldaBeast underscore underscore. That's my Instagram. My YouTube is WilldaBeast Adams. Which is where all of our videos live, all of that stuff. And yeah, really, everything funnels in that. Our clothing, our network, my YouTube channel and yeah, be on the lookout for some really, really amazing things and

• 44:11Speaker 01

  a lot of products that we're looking forward to creating together and also follow my fiance too, because she's a better dancer than me.

• 44:18Tom Bilyeu?

  And what's her handle?

• 44:19Speaker 01

  Her handle is Ginalginestra with no underscores at all. That's it.

• 44:24Tom Bilyeu?

  And the Ginestra's with a G, not a J?

• 44:26Speaker 01

  Very Italian, no. G I N E S T R A. Almost forgot because it's about to be Adams. Yeah. Can't wait. Yes.

• 44:33Tom Bilyeu?

  My last question, what's the impact that you want to have on the world?

• 44:38Speaker 01

  I think for me and what I represent, personally, I want to be able to change people as much as I can, but when people see me.

• 44:49Speaker 01

  There's a quote that uh, somebody used. I can't remember off the top of my head right now, but um. Somebody said, "I don't see color." A lot of people say that, right? Uh, when they see me, or when they see me walk in a room in my relationship, or just growing up in Indiana, right? They'll have that conversation with me. "Well, I don't see color. I don't see color." But we all see color, unless we're not fortunate to have sight. Um, it's what you do after you see that color that makes you the kind of person that you are. And I want to change that for people. And I want for people, when they see this black man that sometimes surprisingly, like Obama, "Oh my God, he's well spoken. This is such a surprise." I don't want people to uh, attach a stereotype, and I want I want people to see that anybody can have any trait, anybody can do anything,

• 45:33Speaker 01

  um, anybody can lead in any type of way, and then um, that we all have something to offer. And that's, this is my shell, but I want people to see my soul, and I want people to see that in everybody. And, and not judge at all, but, but make opinions based off of that. And I think um, obviously Dr. King started with that a long time ago. I want to carry that trait on.

• 45:52Tom Bilyeu?

  Wow, that's exceptional.

• 45:54Speaker 01

  Thank you, man.

• 45:55Tom Bilyeu?

  Well, Devi, thank you so much for coming on.

• 45:56Speaker 01

  Thank you, thank you for having me. Love.

• 45:58Tom Bilyeu?

  Easy, trust me.

• 46:00Speaker 01

  Easy.

• 46:00Tom Bilyeu?

  Guys, it hit me so hard as he was talking, that this is one of the many faces of entrepreneurship in the era that we live in, that social media has changed things so profoundly, that so many incredible voices like this are able to build a huge audience and businesses that are legitimate and touch lives. It's absolutely extraordinary. When he said that this is his shell, that really rocked me. I love that the most. As you dive into his content, you are gonna see that, you are gonna see a radiant, beautiful, encouraging, hard ass. You're gonna see him push people, you're gonna see him push himself, you're gonna see somebody that holds people to an extraordinary standard.

• 46:40Tom Bilyeu?

  And because of that, he gets extraordinary things, not only out of himself, but out of the people that are around him, which then turns that whole organization into something that is incredibly special. And I think what they're doing with the Beast Network is absolutely amazing. I think it's only gonna continue to grow. There's a reason that these guys have accomplished what they've already accomplished. I truly believe that this is just the beginning. And if I can contradict him, I will say that the trait about him that I think is most tied to his success is not perseverance, which is absolutely critical. It's that he's excitable. This is somebody, watch how many times, go back and watch the episode. Watch how many times he lit up like a Christmas tree when you get him talking on any random subject. He has taught himself to fall in love with things, to let a moment be a big moment.

• 47:25Tom Bilyeu?

  That the death of Michael Jackson impacted his life as much as it impacted many of the people closest to Michael, which is incredible. And that to me is how life should be lived. You should be giving meaning to things, meaning that is extraordinary, that uplifts you, that pushes you forward and makes you create something in life. And he is one of the most spectacular examples of that that I've ever seen. So I hope that you really will follow him. I hope that you will look deeply into what he's doing. I hope that you'll join what he's doing because it's a pretty extraordinary mission. All right, if you haven't already, be sure to subscribe. And until next time, my friends, be legendary. Take care. Everybody, thank you so much for listening. And if this content is delivering value to you, please go to iTunes, go to Stitcher, rate and review us. That helps us build this community and that is what we are all about right now.

• 48:10Tom Bilyeu?

  Building this community as big as we can to help as many people as we can, deliver as much value as possible. And you guys rating and reviewing really helps with that. All right, guys, thank you again so much. And until next time, my friends, be legendary. Take care.

• 48:28Tom Bilyeu?

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• 49:13Tom Bilyeu?

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