How To Master An Empire w/ Master P/Percy Miller

This week’s guest is the legendary MASTER P, and I don’t think I’ve ever had a guest who has dispensed more WISDOM on so many topics in such a short amount of time. Grab a pen and paper before you listen, and get ready to be repeatedly blown away because this episode is easily one of the most quote-worthy shows I’ve ever done. “You don’t learn from wins; you learn from losses. You’ve got to start at the bottom, go be the janitor or start in the mail room. Don’t cheat your way to anything…and don’t make excuses.” Percy Miller grew up in poverty before rising to fame as rapper Master P and the owner of NO LIMIT RECORDS, which he started when he was only 19 YEARS OLD. His fascinating life is about OVERCOMING THE ODDS to impact millions of people with his music, entrepreneurial ventures, and as an activist focusing on economic empowerment through business ownership and an emphasis on family and education. His story has so many chapters filled with POSITIVE LESSONS, and he wastes no time dropping great advice for young people about LOVING WHAT YOU DO as a path to becoming an entrepreneur. Here’s another incredible quotable insight for you… “The great thing about Snoop Dogg is that he was willing to LISTEN and BE A SPONGE…and look at him now.” We also get into… …RELATIONSHIP CAPITAL and Master P’s advice on how to treat people …finding ongoing JOY in your WORK and PURPOSE …MAINTAINING YOUR EFFORT LEVEL after you find some degree of SUCCESS …his RELATIONSHIP WITH GOD and how that impacts everything he does …the essential need to SURROUND YOURSELF with the RIGHT PEOPLE. Pay close to this part…it’s absolute gold. …the generational curse of poverty and how to break it …the eye-opening revelation of why TALENT is only 10% OF SUCCESS in the music industry There is so much WISDOM you need to hear from Master P this week. I’ll leave you with two more gems… “Don’t be afraid to start from humble beginnings…” “If you want to be successful, just show up…” GOLD…PURE GOLD. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and The Revenant.

• 1:18Speaker 03

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 03

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a middle without parent.

• 1:36Speaker 02

  This is The Ed Mileage Show.

• 1:40Ed Mylett?

  All right, welcome back, everybody. It's not every day you sit a couple feet away from an icon, from a mogul, and somebody, when you're growing up, that you admired so much from a distance, to be able to come up close and meet them and feel their spirit is really an honor for me. And the man that I'm going to talk with today, that I'm going to share to the rest of the world this conversation with, is a rapper, record producer, entrepreneur, unbelievably successful entrepreneur. Thing I'm most impressed with him, though, is how he is as a father. It's the thing that stood out the most to me. And so, most of you know him as Master P. But his real name is Percy Miller, and I'm so grateful to get to know Percy today. So Percy, welcome to the show.

• 2:22Speaker 04

  I'm glad to be here, man.

• 2:23Ed Mylett?

  It's so good to have you. So I want to go first to the thing I said about you being a dad.

• 2:29Speaker 04

  Yeah.

• 2:30Ed Mylett?

  I've watched some interviews with your sons, and there had to be some emphasis for you at some point where you're like, I'm gonna emphasize education with these these young men of mine because they are extraordinary. Their their understanding of economics and business as teenagers, as young men. Why was that so important for you to do?

• 2:48Speaker 04

  Well, I mean, I grew up in poverty, and people don't realize education is so important. Everybody think it's about money, but when you look in the Bible, the richest man in the world prayed for wisdom. So knowledge and understanding is so important, and that's what I want to pass down to my kids. So when you look at Mercy and Hershey, Hershey is at Louisville, this is his first year in college. Mercy, he's a junior in high school, but I'm telling them, we gotta stop creating dumb athletes. And my thing is, what happens if you get hurt? So you need to understand credit, you need to understand banking, you need to understand economics. And so they didn't, my parents couldn't teach me that growing up. My parents had to work.

• 3:33Speaker 04

  All we was taught, you have to work, go to work. And I'm saying, you know what, get your education. Everything else is gonna come. If you want to be an entrepreneur, you want to go run a company. When I start looking at African Americans make up a tenth of one percent of CEOs in these Fortune 500 companies. And I say, we need to change that narrative.

• 3:56Ed Mylett?

  A tenth of one percent?

• 3:57Speaker 04

  A tenth of one percent. So that's why I go so hard, and that's why I educate my kids. I'm like, this can't just be about me. The next generation has to understand this, and so I realize as a father, my job is to create.

• 4:12Speaker 04

  Future leaders and even what I do as an entrepreneur. I feel like that's my best job now, creating future leaders.

• 4:19Ed Mylett?

  It's interesting when I listen to you and all the stuff I've watched. I don't know if I prepared for an interview this hard ever. It's because I've had such admiration for you. To be honest with you, and you're Master P, right? Like, I forgot that that's where your career started because you're such an entrepreneurial type of man. That statistic, by the way, is disgusting. Like, that's a horrible stat. And, but this idea of this education when it comes to the business, I think that transcends any race, to be honest with you.

• 4:44Speaker 04

  Yes.

• 4:45Ed Mylett?

  I don't think most young people, actually, most people in general.

• 4:48Speaker 04

  Yeah.

• 4:49Ed Mylett?

  Ever have become educated on business, on entrepreneurship, on, I mean, really, how to do it, how to brand, how to get, how to get a product on a shelf.

• 4:56Speaker 04

  Yeah.

• 4:57Ed Mylett?

  Do you agree with that? Like, this seems like to be the, that's like the key. If you had that understanding, that amount of knowledge, you're separated from 99% of the people instantly.

• 5:06Speaker 04

  So when you think about it, right? With the African-American culture, we spend trillions of dollars a year, but we own nothing. And so my thing is changing that mindset to where now, if you look at Kellogg's, you look at Post, you look at all these different companies, right? These are family brands. It's not just, when you talk about business, this been passed down from generation to generation. And, and I'm more excited that me and Snoop was able to get a distribution deal with Post. Where these guys look at diversity and say, you know, we make honeycombs, we make foodie pebbles. And now we make Snoop cereal, which.

• 5:44Ed Mylett?

  Here it is.

• 5:45Speaker 04

  Snoop cereal.

• 5:46Ed Mylett?

  You know what's interesting to me? You made Snoop cereal, you guys have partnered on this thing. Which, by the way, is delicious, like incredibly delicious. You didn't put your picture or his picture on the box, why?

• 5:55Speaker 04

  People wanted us to do that.

• 5:57Ed Mylett?

  Okay.

• 5:58Speaker 04

  This is bigger than, than a celebrity brand. This is, um, it's a family brand. It's Brody's Food, so that's Snoop's last name. So now when you see all those other family brands that you see, you're gonna see Brody's Food, which is Snoop's name. Snoop is one of the. Biggest entertainers in the world now, like he's not just known for music. And that's what I told him, I say, look, when I was learning the product game and creating all these products, I said, we have to create something for you and your family. And this is the pass down from generation to generation. And we look at where hip hop has gone, that's why I'm saying the education part is so important. People are not gonna remember me for music, even though I had one of the biggest records in the world.

• 6:38Speaker 04

  My entrepreneurship, my business skills is what people gonna remember me for because of where we growing. We're understanding the importance of creating product and being able to build economic empowerment. Because when you look at Auntie Mom and Uncle Ben, those was pure mockery of black people. They didn't own those brands. We thought my grandparents used to make me go to the store and buy these brands. I told Snoop, the difference is, think about when you look at Tony the Tiger and all these, the, the, these, these are characters they sell, and this gonna be around when we're not around. So that's why we didn't put our, our faces on there. We say we could create characters, not only cereos, we created books to educate younger kids while they, while they eating the cereal, reading, the, the, learn their ABCs, their numbers and all this stuff.

• 7:20Speaker 04

  And also for the, for the, for the kids at home, because we all still eat cereal. And so, uh,

• 7:25Ed Mylett?

  I do.

• 7:26Speaker 04

  Yeah, that's what I'm saying. So it's like, uh, being able to do that, these are multi-million, multi-billion dollar businesses that's been going on for years. I mean, a lot of these brands been around for over a hundred years. And we eat a lot of these products, but no black owned company. So our thing is have black ownership, but we make products for blacks, whites, Asians, Latinos for everybody.

• 7:49Ed Mylett?

  Yeah, of course.

• 7:50Speaker 04

  And so,

• 7:50Ed Mylett?

  Yeah, you want the whole market, but you also want black people to support black businesses too.

• 7:54Speaker 04

  Exactly.

• 7:54Ed Mylett?

  Right?

• 7:54Speaker 04

  Exactly.

• 7:55Ed Mylett?

  One of the things that's interesting to me is, and I don't know if you recommend this or not, so I want to hear your opinion about it. I'm real big with my kids. Look, I have no problem, I want them to get their college education, I think that's important. Same time though, I want them eventually to be thinking about becoming an entrepreneur, not just working for another man all their life. I just feel real strongly about that.

• 8:12Speaker 04

  Well, because think about this, right? One day you could come to work and get fired.

• 8:16Ed Mylett?

  Right.

• 8:17Speaker 04

  Then what?

• 8:18Ed Mylett?

  Right.

• 8:18Speaker 04

  So that's why it was important. Both of my kids are amazing basketball players. But my thing is, I'm saying if you use that, because that's what I did. So everything I build is about a team atmosphere. So even when you look at this, this cereal box, right? Number eight, this is Captain Ace, the Kobe Bryant of cereal. Everything is built on a, on a team. He got the K nine policy with his team. And so all these people together, because they don't just take one to do this. So you need a great team. And for me, it's all about, uh, having a great team.

• 8:52Ed Mylett?

  Yeah, you, you said one. It's interesting because you're this person in your family so far. I always tell people, you know, you look at a family. You just said this about Kellogg's.

• 9:02Speaker 04

  Yeah.

• 9:02Ed Mylett?

  Johnson and Johnson, these notoriously hundred year old brands, billions and billions of dollars.

• 9:07Speaker 04

  Yes.

• 9:08Ed Mylett?

  If you look at a wealthy family, you meet a wealthy family. You have to know no matter who they are, at some point back in their lineage, generationally, they weren't.

• 9:16Speaker 04

  Yes.

• 9:16Ed Mylett?

  Until the one shows up.

• 9:17Speaker 04

  Yes.

• 9:18Ed Mylett?

  One person in the family can change that family generationally. One person.

• 9:22Speaker 04

  Yes.

• 9:22Ed Mylett?

  If you're listening to this, I don't care who you are, you need to decide you're going to be the one in your family.

• 9:27Speaker 04

  Yes.

• 9:27Ed Mylett?

  You're going to decide you're the one. The world stops having their thumb on your family. The world stops calling the shots for you and you start calling the shots to the rest of the world. And someone like Percy here, who I keep wanting to call Master P, by the way. You know, he's the one in his family. But what I love about what you've done in all these brands, and I want to talk about some of them. By the way, he's also just announced the chairman of the board at Lunch Cart. So this guy is everywhere as an entrepreneur.

• 9:51Speaker 04

  And I, I want to let them know with Lunch Cart, um, you look at Shopify, which now went from a forty nine billion dollar business to a sixty three billion dollar, uh, company.

• 10:01Ed Mylett?

  Huge.

• 10:02Speaker 04

  And we're, we're just getting started, but we have all the bells and whistles that this company has and even more. So I'm excited about building that and anybody that's listening and watching, go to, uh, LunchCart.com and join this movement. This is a movement. We're going to take this to the next level and, uh, sign up. Same way you did with Shopify, go to lunch court and, and, and bring your business over here because it's for us. It's all about making a difference, making a change and even giving investors an opportunity to, to be a part of this in the early stages. Cause I'm not gonna get with nothing that I don't think that we can't take to the next level.

• 10:44Ed Mylett?

  Why are you still hustling so hard? You're wealthy, right? I mean, like, you're, what are you, fifty?

• 10:49Speaker 04

  Yeah.

• 10:49Ed Mylett?

  Fifty-two, right?

• 10:50Speaker 04

  Yeah.

• 10:51Ed Mylett?

  Yeah, you're April twenty-ninth.

• 10:52Speaker 04

  Yeah.

• 10:52Ed Mylett?

  I'm April twenty-seventh.

• 10:53Speaker 04

  Okay.

• 10:53Ed Mylett?

  Yeah, so I, I do my research and, I mean, you and I are both sitting here, pretty wealthy dudes, right? Like, and I grind every day. People ask me this every day, what are you doing? Like?

• 11:04Speaker 04

  Let me tell you something.

• 11:05Ed Mylett?

  So I wanna know this.

• 11:05Speaker 04

  Let me tell you what I'm doing.

• 11:06Ed Mylett?

  Yes.

• 11:07Speaker 04

  I love what I'm doing. I don't do this for money.

• 11:08Ed Mylett?

  Look at your face change.

• 11:09Speaker 04

  I love it, like, I'm just saying, like, if I wasn't doing this, I'm done. Think about it. I have the same hustle or even more right now than I had when I was a kid. I opened my record store at nineteen. I know what I wanted out of life, so now I always find a problem. So when I find a problem, I find a business. So, and that's the difference. So every time I find a problem, I know I create a business. And so, which a lot of people do it for the money. I don't do it for the money. I love it. I love the journey. This is what I love doing. So this will get me up in the morning.

• 11:41Ed Mylett?

  I could see it.

• 11:42Speaker 04

  I can't sleep at night, cause I'm thinking about, okay, well, it's no black-owned cereal companies.

• 11:48Ed Mylett?

  Is that right?

• 11:49Speaker 04

  None.

• 11:50Ed Mylett?

  No major ones?

• 11:50Speaker 04

  No major ones, not with national distribution. So what I do, I go find posts.

• 11:56Speaker 04

  And then I say, okay, now, what drives me now? I told Snoop this yesterday. I said, guess what drives us now? And he agreed to this.

• 12:06Speaker 04

  No black-owned cereal company sell through these stores, the Walmarts, the Targets.

• 12:11Ed Mylett?

  Getting on the shelves is a deal.

• 12:12Speaker 04

  Getting on the shelves, so think about it. So getting on the shelves, something I gotta get taken off.

• 12:18Speaker 04

  And I start realizing, oh, we're in a cereal war.

• 12:23Speaker 04

  We got to grind even harder. We got to go ten, twenty times. Same thing when I got into the music business. This is the music business on still rawers for me because when I got into the music, they told me, oh, you're not gonna sell that many records. Nobody's gonna buy your music, your country. You know, you, you don't sound the same like the east coast and the west coast.

• 12:40Ed Mylett?

  That's true. You don't sound the same.

• 12:42Speaker 04

  Okay, but think about it. When you look at the Super Bowl champs this week, right? What they singing make them say, uh.

• 12:49Ed Mylett?

  It's true.

• 12:50Speaker 04

  That was their victory zone for they.

• 12:53Ed Mylett?

  Oh, my gosh, that's right.

• 12:54Speaker 04

  Think about it. And salute to the Chiefs, uh, for the coach Andy for believing in me. He said, I'm in his top three rappers of all time. And then to, to have, uh, the players go when they doing their parades, they go to show you how far we came. But we, we sold over a hundred million records independently. We did everything that they say we couldn't do.

• 13:14Ed Mylett?

  But you also got ownership.

• 13:16Speaker 04

  Yes.

• 13:16Ed Mylett?

  Right. It was ninety-six, I think, you signed that deal.

• 13:19Speaker 04

  Yeah.

• 13:19Ed Mylett?

  That changed, well, not for everybody, but like that was revolutionary at the time. Most guys, by the way, this is just most people in life. They just work for someone else. And at some point, this was brilliant. And such a young man at the time. You decide, this, this man's hundreds of millions of dollars, you decide, no, no, no, I, I actually want the rights to my own work. Basically, I want to be an entrepreneur as I work with them.

• 13:43Speaker 04

  The thing about I want to be entrepreneur because I've been fired. I had two jobs. One job, I worked at Bell South Mobility when they was a big company. They ain't even around no more.

• 13:53Ed Mylett?

  Master P worked there.

• 13:54Speaker 04

  Yeah, I worked there in New Orleans.

• 13:57Speaker 04

  Then in the Bay, I worked at Remco, repossessing furniture. They fired me there. And so I'm like, maybe working is not, and I put my heart into this, right? And so that's why my motivation to people is if you don't want to get fired, go be your own boss.

• 14:13Ed Mylett?

  Yes.

• 14:14Speaker 04

  And so, and I watched so many people go through so much stuff as they work for these major companies. And then, then they get perked the finger at to say, well, it's the reason you at the top of the chain. And now we gotta say, okay, this, because look at right now, look at all the people that are getting fired with all these companies. When, when Disney start letting people go, that let us know that something is going on.

• 14:35Ed Mylett?

  And by the way, it's coming the next three or four, five years, isn't it? This conversation that you're listening to, everybody, is gonna even be more relevant a year from now than it is right now. What about that? If someone was young. Like advice to my son.

• 14:45Speaker 04

  Yeah.

• 14:46Ed Mylett?

  My son's a huge fan. Everyone's going nuts, you're coming on the show today.

• 14:49Speaker 04

  Yeah.

• 14:49Ed Mylett?

  I have every person, I've had almost everybody on the planet on this show.

• 14:52Speaker 04

  Yeah.

• 14:52Ed Mylett?

  You say masterpiece coming on, people go ballistic, right? And every age, even coming in here today, people are like, hey. My son, what advice would you give him? So his dad's an entrepreneur, obviously I could take, just like you, my, I love what you've done with your sons, where it's like, hey, Mike, get your own car.

• 15:06Speaker 04

  Yeah.

• 15:07Ed Mylett?

  Right?

• 15:07Speaker 04

  Yeah.

• 15:07Ed Mylett?

  I've done all that too, because we could have raised him with a lot of comfort. But my son asked me this all the time, dad, what should I do? And a lot of young people or parents will send this clip to their kids, so I'm curious what you think. They go to college, hopefully they go to college, right? Hopefully they can get to a position where they go to college. Do you think they should go work at a company first, learn some skills, make connections? But have their eye on becoming an entrepreneur, or do you think they should go straight into entrepreneurship?

• 15:30Speaker 04

  I'm gonna tell you what I think, uh. And this to your son and to anybody that's listening. Whatever you do, love it. Because if you don't love it, it's not gonna work. You can't do what everybody else doing. So I got one daughter, she in the music, she love it, I'm like, I'm not in the music business no more, but I can support you. If you love it, you got to show me that you love it, and I'm gonna support you. My, my sons play basketball, like, I'm not playing basketball. I'm over with, I've been to the NBA, I know what that's about, I know the politics, know everything, right? If you love this, only two percent gonna make it. So you gotta do something that nobody else is doing. My son, the other day, he had the biggest dunk of, of all, all time so far.

• 16:10Ed Mylett?

  The son in Louisville?

• 16:11Speaker 04

  No, the son in, in high school.

• 16:13Ed Mylett?

  Okay.

• 16:13Speaker 04

  At Notre Dame, so for this year, they, they calling it the best dunk ever. My, my son in Louisville is doing this thing to where, but I told them both, I say, you know what? That, the, where you're trying to go at, only two percent make it. So just imagine, that's how hard you gotta work. So anybody that's doing something, imagine you thinking in your mind, is only two percent gonna make it. But what I'm trying to do, whether it's an entrepreneur, whether I'm gonna go run one of these big Fortune 500 companies, but guess what? You gotta start at the bottom. Go be the janitor. Go work in the meal room. Don't, don't cheat your way in nothing. Like, you can't cheat your way in life. So for me, all the fears you're gonna feel. You don't learn from wins, you learn from losses.

• 16:58Speaker 04

  And so if you take that, you're gonna be great, cuz that's, that's all I do. People always see all the great things, but what about the Master P that had to live in the back of the store where I started at? That didn't have nothing, was hungry sometimes, you know, I live with my grandparents, cuz people make all kind of excuses. Don't make excuses.

• 17:15Ed Mylett?

  You, you lived in the store?

• 17:16Speaker 04

  Yeah, I lived in the store. At nineteen, I had my first record store, that's when No Limit Records started as a retail record store.

• 17:22Ed Mylett?

  Wasn't Snoop, Snoop was one of your signees, right?

• 17:25Speaker 04

  Yes.

• 17:25Ed Mylett?

  And then you, he left, and now you guys have gone into business again, am I right about that?

• 17:29Speaker 04

  Yeah, so, so I signed Snoop from another company. We end up being friends.

• 17:36Speaker 04

  And he's been my, my greatest student. Because he's a boss now, he's an entrepreneur, Snoop own every commercial, he's doing stuff. I mean, he's creating all these businesses and brands. He's worked a lot of money. But the one thing about Snoop, he's the greatest listener. He, he, he, he, he like a sponge that wanna absorb, and that's what I love about my kids, I say, keep being a sponge. Keep being that sponge, because when you listen, they got a lot of people don't wanna listen. They think they know it all, don't be a know it all, you don't have to know it all. And so that's what I love about Snoop, he's a sponge, he soak, soak it in, and then he go and create his own. So I, I feel like No Limit was a university, like a college.

• 18:20Speaker 04

  You come through there, you listen, you got what you need, you know that what I'm able to create and what I was able to do, take that and run with. I always, I look at people and say, okay, well, what they good in? Let me absorb some of this and add this to my game. Don't be afraid to do that.

• 18:35Ed Mylett?

  Well, let me tell you what I know about you.

• 18:37Speaker 04

  Yeah.

• 18:37Ed Mylett?

  Let me brag about you for a minute, something most people wouldn't know. Actually, I don't know why, it just made me emotional. Because I just think good people, I think hard work and good people eventually win. I just asked Stephen A. Smith, I said, what's the difference with the goats? What's the difference? He said, their aura?

• 18:51Speaker 04

  Yeah.

• 18:51Ed Mylett?

  And their humanity.

• 18:52Speaker 04

  Yes.

• 18:53Ed Mylett?

  Isn't that an interesting answer, their humanity? This is something people wouldn't know about you, but it's your humanity. One of the things that you're legendary for, for people that know in the entertainment business, is how well you treat people.

• 19:03Speaker 04

  Yeah.

• 19:04Ed Mylett?

  And I mean even people that have left you.

• 19:06Speaker 04

  Yeah.

• 19:06Ed Mylett?

  So in your business, if someone's a signee and they decide to leave, usually.

• 19:10Speaker 04

  Yeah.

• 19:11Ed Mylett?

  That company is ruthless with that person.

• 19:13Speaker 04

  Yeah.

• 19:13Ed Mylett?

  They're horrible to them, right? You, on the other hand, you, you were good to people. This is important. It's called relationship capital, everybody.

• 19:21Speaker 04

  Yes.

• 19:22Ed Mylett?

  That is, you treat people well. It's come full circle. So Snoop left you.

• 19:25Speaker 04

  Yeah.

• 19:26Ed Mylett?

  Right? And instead of like, hey, you're dead to me. I'm never gonna this or that. You actually celebrated his success. You were happy for him. You didn't hate on him. And it's come full circle. As a student of yours and now you're business partners. Isn't that one of, I don't know if you realize that about you, because it's part of your nature.

• 19:40Speaker 04

  Let me tell you what my, um, this is how I treat people.

• 19:47Speaker 04

  I don't care about the money or nothing. If you wanna be around me, I wanna be around you. If you don't, I tear the contract up.

• 19:54Ed Mylett?

  Amazing.

• 19:54Speaker 04

  I'm not gonna hold you back. Um, and, and me and Snoop talked about this, right? So when Snoop left and went on and did his thing.

• 20:04Speaker 04

  I could have held him for a lifetime contract.

• 20:06Ed Mylett?

  Right.

• 20:07Speaker 04

  I could own everything that he have now and be in it with him.

• 20:13Speaker 04

  When you're good to people, God will bless you. That's why you see on my shirt it say, God made. I'm not self-made. I'm God-made. And so if it wasn't for that man up above, I wouldn't be here. I come out of the rootless projects that you ever could come from in New Orleans. The Caliyo projects, but my mindset wasn't like the other people that was in there. My grandparents gave me opportunity to go to school, sent me to this Catholic school to where I learnt who God was. So I had different values, even though we was poor. Me playing basketball was able to get me on the team to get a scholarship, then get me to college. But I had to be driven by it and they always say fate without work is dead.

• 20:56Ed Mylett?

  Yeah.

• 20:57Speaker 04

  And so when I realized that, I said, you know what? I gotta get out here and work. So when you asked me earlier, you're like, what keep you going?

• 21:04Ed Mylett?

  Yeah.

• 21:04Speaker 04

  I gotta keep working. Long as we here, our job is not done. And I, and I tell people all the time, where, where all the greatest treasures are in the graveyard. People that never finish what they need to do.

• 21:19Speaker 04

  Cause they think they got so much time.

• 21:20Ed Mylett?

  That's good.

• 21:22Speaker 04

  And so, I don't live on that. It's all about having good people. When you see people around me, you know, they gotta be good. You know, I mean, if you see the lady that came in here with me, that's my business partner.

• 21:34Ed Mylett?

  Very sharp lady.

• 21:35Speaker 04

  So, think about it. So, but she don't get the recognition that she deserved, but we don't care about that. So, it's like, okay, I don't care about color. She white, I'm black, it don't matter. Like, we got good people. And so.

• 21:48Ed Mylett?

  You got a good heart, Percy. You're a good man. You know, you're a good man.

• 21:51Speaker 04

  Man, but I'm just telling you, like, that's what I, them the type of people I want around me. So, when I talk about Christie, and I talk about, like, what we created, like, it ain't just me created. We created this together, we created this brand. And so, we get out here and go to these companies, but we don't take no for answer. We said, no, a no this to us, another time.

• 22:10Ed Mylett?

  Another time.

• 22:10Speaker 04

  Another time. We, we, we, we, we be back. Like Ernest Washington, I'll be back. You know what I'm saying? We ain't taking no. They close the door, we coming through the window, we going through a chimney. Either she gonna get through one of them doors, I'm gonna get through, we gonna get to somebody.

• 22:24Ed Mylett?

  This is a man, by the way, as you hear this, who's made hundreds of millions of dollars. And this is, this is so important, listen close, okay? You know this and I know this. People get a little bit, there's, when you're broke.

• 22:36Speaker 04

  Yeah.

• 22:36Ed Mylett?

  You will live in the store.

• 22:37Speaker 04

  Yeah.

• 22:38Ed Mylett?

  When I was broke, I had the water turned off, not just electricity, I had the water turned off, right? So, when you're broke, your effort level for most people is a hundred. But for most people, this is what I found. As success starts to happen, you get like level ten. Now their effort's ninety. They get level thirty, now their effort's seventy.

• 22:54Speaker 04

  Not me.

• 22:55Ed Mylett?

  I know, and that's the thing, this is the lesson. The lesson is this, everybody. You know why most people don't make it? It's not because they don't ever have any success. It's because they actually got a little.

• 23:03Speaker 04

  Yeah.

• 23:04Ed Mylett?

  And when they get a little, their effort changes.

• 23:06Speaker 04

  They get comfortable.

• 23:06Ed Mylett?

  Yes, that's exactly right.

• 23:08Speaker 04

  I love being uncomfortable.

• 23:10Ed Mylett?

  Even now?

• 23:11Speaker 04

  Even now. Because now, it's a different game. Think about it, it's a different game. I'm like, okay, yeah, I made it in the music industry. People like, oh, okay, that was cute. Okay, well, what about now you're talking about putting product in these stores? How you gonna get in there?

• 23:25Ed Mylett?

  Right.

• 23:25Speaker 04

  But guess what? We started at the bottom. Okay, but I got hundreds of millions of dollars, don't matter. This is a multi-billion dollar business that we're going into. How do we make people take us serious? Knowing that, oh, you come from hip hop, because that was the first thing, well, you got the wrong guy, because I started off in business. Told you I was nineteen, I had a retail record, so that was No Limit was. So you're not gonna stereotype me with these labels that, oh, he's a hip hop artist. I'm not going for that. I know what I was put on this planet to do. I was put on this planet to help feed people and create future leaders. And so for me now, I'm like, okay, I was able to feed this many families. So now, the numbers are going up. I say, I want to be able to feed people overseas. So now, that's where the product come from. Say, you know what?

• 24:06Speaker 04

  Now, I got something that I can make billions of dollars, but it's not for me to take with me, because I can't take it with me. Think about it. When I'm gone, it's not gonna be a, a, a, a U-Haul behind a herd saying, oh, yeah, well, let's take piece of, but no. I get that. So it's like, what do I do while I'm here right now? And, and what I'm doing right now is I want to be the Muhammad Ali of the product game. I want to be able to create brands. So I, I tell you all the time, I don't, I don't judge your wealth by how much you have. I judge it by how much you give. And that's the difference. Go look at, we've been giving for over twenty-four years. And it's getting bigger and bigger because we're doing the right thing. That's why God keep blessing us. Even when the devil don't want to see you with it, or throw stones at you, because I say, look what they did, Jesus. So I know what they gonna do me.

• 24:51Speaker 04

  They don't want, they got, they gonna, they gonna say, oh, well, no black man has never done this. I told Snoop, we the kings of the breakfast food. We got oatmeal, we got all kind of stuff. We got the Mama Snoop products and stuff, so think about it, we are growing and we gonna constantly build more. I'm just looking at, okay, if we took over the music industry, why come we can't take over the breakfast food industry?

• 25:13Ed Mylett?

  Of course.

• 25:13Speaker 04

  Well, only thing can stop you is your mind, your mentality. I don't have a mindset of, oh, I can't do something.

• 25:19Ed Mylett?

  I know.

• 25:19Speaker 04

  So that's what No Limit is. I named my company No Limit, because it's gonna be no limit to my success. I call myself Master P, because I'm a master whatever I do.

• 25:27Ed Mylett?

  Brother, I gotta tell you, the reason I'm so grateful I do this show is like moments like this, where like, people get into the mindset of someone who's achieved greatness in their life, like, actually, what do they say? Actually, what do they think about? You know, like twenty years ago, you'd never really know what someone like you thought and did, because there wasn't a forum like this.

• 25:46Ed Mylett?

  This episode is sponsored by Ro. A lot of people assume GLP-1's cost a fortune, and that assumption keeps them from even looking into treatment. Ro helps people find a more affordable path to FDA-approved GLP-1 treatment. Ro wants to help people lose weight. That's why they have more affordable GLP-1 options, whether you're paying with insurance or cash. Ro's free insurance checker makes it easy to see if you're covered for GLP-1 injections. Just submit your insurance card and Ro handles the rest. No paperwork, no waiting on hold, no confusing phone calls. And if insurance doesn't cover treatment, there are still options. Ro offers the lowest-cost cash-pay FDA-approved GLP-1s, such as daily pills and multi-dose pens. I use products by Ro, and you should too.

• 26:29Ed Mylett?

  Go to ro.co/mylet to see if you qualify. That's R-O dot C-O slash my let to get started on Ro. For side effects of GLP-1 medications, including boxed warning, go to ro.co/safety. R-O dot C-O slash safety. So when I ended up buying the island, we had to do all of our outdoor decorating, and I spent a fortune in the first half of the place. And I'm like, I don't want to do this anymore, but I want the best stuff. And that's where Wayfair came in. My wife wanted to get this new garden bed, and Wayfair was the place that offered the perfect solution. Wayfair also helps you create a home that stands up to real life with quality products, great value, and trusted reviews. Wayfair verified products are hand-vetted by product specialists that use a 10-point quality inspection system. Here's all I can tell you. The stuff has lasted over time.

• 27:14Ed Mylett?

  It looks great, and I get compliments on it. Shop thousands of products across every style and budget, whether you're trying to refresh your space for fall or transform your space for Halloween. Use filters, custom photos, and reviews to find the right fit for your home. More than 20 million verified five-star reviews. 20 million. So transform your space with the pieces that hold up to real life. Join Wayfair Rewards today and get 5% back on every purchase. Head to wayfair.com or shop the Wayfair app for all things home. That's W-A-Y-F-A-I-R dot com.

• 27:47Speaker 05

  Wayfair, every style, every home.

• 27:51Ed Mylett?

  But I've noticed something about you twice. You've said, you've talked about death twice.

• 27:54Speaker 04

  Yeah.

• 27:55Ed Mylett?

  And I think most people think everybody else is gonna die, not them. They don't consciously know it, so they don't, they live like they got all this time.

• 28:03Speaker 04

  I believe in God.

• 28:05Ed Mylett?

  So do I.

• 28:05Speaker 04

  Think about it. None of us gonna last forever. When you look at the guy who created the iPhone.

• 28:14Ed Mylett?

  Oh, Jobs?

• 28:15Speaker 04

  Yeah.

• 28:15Ed Mylett?

  Yeah.

• 28:16Speaker 04

  You would've thought that he was gonna live forever, but guess what? That phone's still here.

• 28:22Speaker 04

  So that's what I mean. So I'm not looking at that to say, oh, you know, well, what's gonna happen to me the day tomorrow? No, I'm saying, okay, what am I gonna do while I'm here?

• 28:32Ed Mylett?

  Yeah.

• 28:33Speaker 04

  What's gonna be my imprint?

• 28:34Ed Mylett?

  Your imprint.

• 28:35Speaker 04

  That's it. Because, because think about it, right? Some people might live for a long time, but you're not gonna live forever. What's the goal? So to me, the goal is to get to heaven, and to get to heaven, you gotta have integrity. And then you gotta do what's right while you're here. And none of us perfect. I'm not perfect. I'm a work in progress. And I even asked God, I'm like, God, I hope you understand, because I come from, I used to be scared to go into the church at one time.

• 29:01Ed Mylett?

  Because you're a sinner.

• 29:02Speaker 04

  Yes.

• 29:02Ed Mylett?

  Yes. Churches are for sinners, though.

• 29:04Speaker 04

  Yes, and so when I start realizing, and then when I start tiding, I start making more money.

• 29:08Ed Mylett?

  Listen to you.

• 29:09Speaker 04

  So when I start doing that, because I was like, man, I'm gonna give 10% of my money to the church, for what? Because you don't know who the preacher is, right? So I say, no, it's not about the preaching. This is, this is about building God's kingdom.

• 29:19Ed Mylett?

  Yeah.

• 29:20Speaker 04

  And that's what I do it for. And so that's what keeps us going. So think about it, they could take everything away from me, I'll start back over the mark.

• 29:26Ed Mylett?

  I love it.

• 29:27Speaker 04

  Because I'm not, so when you look at it, right? You look at, at Job in the Bible, right? The devil told God, well, he only, he's only happy because he got everything. God said, all right, well, go on, take it away from him.

• 29:42Ed Mylett?

  Yeah.

• 29:42Speaker 04

  God allowed the devil to take everything away from him. He lost his kids, he lost everything that he had. His wife was ready to curse God, he was like, no, I'm not about to curse God, because I keep the faith. He's the one who put us here. And so that's what keeps me going. My faith keep me going, I'm not about to curse God, he could take everything. I could lose it and get it back. Think about it, the people who made millions, lost thousands. The people who made billions, lost millions. And so my thing is, well, it's not about money with me, it's about ideas. So I'm gonna always have an idea and and I say I'm a I got billion dollars worth of knowledge, information, and so I could always get what I want. If I really just wanted to go run some company, I'd go take over some company.

• 30:24Ed Mylett?

  Right, right.

• 30:25Speaker 04

  But I'm a real entrepreneur, like like I'm like an athlete, right? I'm not gonna stop till I get to where I need to go at, then I'm gonna figure something else out.

• 30:33Ed Mylett?

  I wish everybody, I hope you all can feel on the audio and the video what I'm feeling sitting three feet from this man. Cause like the energy is like, like I'm gonna run through a damn wall right now.

• 30:44Speaker 04

  I'm ready.

• 30:44Ed Mylett?

  You got me fired up.

• 30:45Speaker 04

  And that's what that's what that's what we should, we should have people that's gonna push us, not run with it. I don't want nobody to run with me. I'm tired of people that, oh, you don't have to pat me on my back. No, come put the work in with me so we could celebrate together.

• 30:57Ed Mylett?

  But what about that? What about who you surround yourself with? What do you think about that topic? I I really believe that, and I'll say this to you respectfully. I think in a lot of different communities, that message is not communicated strong enough about, because particularly when you grow up in an environment, I would imagine, I can only imagine, where not everything around you is great, right? That it's easy to grab on to groups of people that don't serve you, that aren't doing the right things, that don't think the right things. And even in everyday life, no matter who you are, I think you are who you surround yourself with. I think it's a huge influence on people.

• 31:33Speaker 04

  It's the truth.

• 31:33Ed Mylett?

  Do you believe that?

• 31:34Speaker 04

  Yeah, because think about it, right? Most people look for followers. How many people look for leaders?

• 31:43Speaker 04

  Cause a follower gonna tell you whatever you wanna hear.

• 31:45Ed Mylett?

  That's right.

• 31:46Speaker 04

  So you all should know right there, man, leave that alone. Don't be afraid to cut people off that don't mean you no good. I don't care who they are, family members, friends, could have been around, cause my thing is I like, everybody has 24 hours. Most people want you to be successful until you're successful. That's when they hate you. Like that's when the jealousy kick in, the self hate kick in, because nobody wants you to get there before them. Think about it, I grew up in a project, you think people in a project wanted to see me make it? Instead of saying, you know what, this this kid made it out here, he one of us, no man, well, he ain't all that, really.

• 32:25Speaker 04

  I was the best person I could be when I was there and I represented the way I need to represent it. I was an A student. Were you really? Yeah, I grew up in the hood. I didn't want what everybody else wanted, even though I know this is my environment, I was always thinking, I live in a mansion. Cause I know that's where I was going there, while they was thinking, oh, I live in a ghetto, I'm gonna die here, I'm like, no, I'm not about to die here, I'm about to make it out here. Cause I already seen it, that I supposed to be living in a mansion. So I'm already dreaming big, thinking outside the box, looking at something else, I'm not looking at these bad conditions and thinking, oh, this for me. I'm like, no, this ain't for me, I wasn't supposed to be here. I'm here because of my family that came before me, but now I need to break this curse.

• 33:10Speaker 04

  And so that's, people don't realize, these curses are generational, especially when you come out of poverty. The only way you could break it is you have to do it. You gotta be the one. You gotta be the one, like, and I've always, I looked at my grandparents and told them, like, look, I'm gonna get us a body. And so that was before. How old were you when you would tell them something like that? Like, seven years old. Oh, my gosh. Seven years old, I mean, I, I used to tell my grandparents, my grandma said, babe, don't worry about it, we gonna be alright, I said, no, grandma, I'm gonna get us a body. And I always thought it was basketball. So I worked on my game to get to college. I wasn't even thinking about the NBA, even though I know I wanted to make it to the NBA, but I'm like, look, if I get an education, then I'll be able to do something.

• 33:52Speaker 04

  I'll be able to get some better resources and, and when I got to college, uh, my coach was like, why you so happy, son? I said, coach, I've been sleeping on the floor all my life. I never had a bed till I, I got my own bed when I went to college. And so, but I never was angry and upset, I'm like, that motivated me, like, I'm gonna change this. And so, my grandmother had twelve kids, so me and my brother, that's sixteen people in the three bedroom project, but we was happy. We had the best, neatest house in the ghetto, whenever the mayor or something come, they come look at our house. We had, we had grass, we had flowers in the backyard, we wasn't living like we was in the ghetto. Our mindset, and that come from my grandfather.

• 34:37Speaker 04

  So when you look at the military thing with No Limit with the camouflage, my grandfather always told me, cause he fought in the Vietnam War, and he said, son, they were supposed to give me ten grand. Uh, when I come back so I could buy, go put down, down payment on the house and they didn't do it. So he said, "Son, you have to start your own, own, you have to get your own business." And that's where my company came from, No Limit. And that's where the whole camouflage came from. My grandfather, Big Daddy Claude Miller, and so that's how I built my brand. Uh, with the whole camouflage and the No Limit thing, No Limit Soldiers, that's where it started from. Cause my, and then my grandfather passed, I was with him. And he died in the VA hospital where they gave him some blood, then the medicine for another patient. And so my grandmother ended up getting two hundred and eighty thousand on a life insurance thing.

• 35:21Speaker 04

  And she gave everybody in the family ten thousand dollars. I took my ten thousand and opened up No Limit Records, the, the retail store.

• 35:28Ed Mylett?

  At nineteen?

• 35:29Speaker 04

  At nineteen.

• 35:31Ed Mylett?

  That last couple of minutes is one of my favorite minutes of the, of my life. Just hearing that, sorry, that makes, that's just picturing you as a seven-year-old little boy.

• 35:39Speaker 04

  Yeah.

• 35:40Ed Mylett?

  Look what you've turned into.

• 35:41Speaker 04

  Yeah, well, and when, and when a lot of people didn't believe.

• 35:45Ed Mylett?

  I'm sure almost nobody believes.

• 35:46Speaker 04

  And so, but that's what this is about, like, you don't have to wait for them to believe. So when I started my record business and in the music side of this, right? So you got Tupac, you got all these great artists, right? So I'm in the, in the radio station trying to get my song played. And I bring my record up, and I'm from the south, but I live in California. I sound country, I got body, body, I'm sound, like, nobody understand me but me. So Tupac like, "You about to get this played?" I said, "Yeah, man, I'm about to get this played, right?" I get up in the other program director, say, "What you have, P?" I say, "Body, body." He said, "What is that?"

• 36:22Speaker 04

  I said, "Man, it's a hit." He like, "Man, this don't work here, P." He said, "Bring me something next week, something better. I'll come back next week." He said, "What you have?" I say, "Body, body." He said, "Didn't I tell you to bring me something else?" I say, "Yes, sir, I'll bring you something next week. Come back the next week, what you have?" I say, "Body, body."

• 36:41Speaker 04

  Come back the next week, body, body. He said, "Man, I can't play." I say, "Can you just put it on one time and let the people hear it? And if they don't like it, I'll never come back again." He said, "All right, just to get you from out of here, I'm gonna put it on."

• 36:55Speaker 04

  The people called in and said, "Man, I love that record, Body Body." And that's how my career blew up and I also was on tour with Tupac. And I'm there with the lights on, so don't be afraid to start with humble beginnings. That's why I'm so humble now because I started with humble beginnings. Nobody gave me that I had to work for, so I appreciate it. And that's the message we gotta give to the next generation. Appreciate every opportunity, go create opportunities. So I'm on stage when the lights on, nobody coming to see me, they waiting for Tupac. And I see one guy, I'm singing my song, Body Body, one guy jumping up, I don't know if he drunk or what.

• 37:35Speaker 04

  This guy jamming, I say, I walk off the stage, thirty thousand people, and walk to this guy and give him a No Limit tee shirt. I say, "You like that?" He say, "Man, I love it." So my brother's standing next to me, he say, "Man, why you so happy?" I say, "I got one." He say, "Got one of what?" I say, "A fan." I say, "I'm gonna turn that into a million." He say, "Yeah, right." I turned that, we sold over a hundred million records independently today. And that's how God works, nothing but God, because not stopping, not giving up. People ask me, "How bad you wanna be successful?" As bad as I wanna breed.

• 38:07Ed Mylett?

  Oh my gosh. I'm sitting here, I have to be honest, it's a little bit of an out of body experience for me. I'm like, this is Master P telling me that he gave a dude a shirt. He was happy to get his first fan. The other part of me is like, there's gonna be hundreds of millions of people sharing these clips. This is some of the best clips in the history of the planet. How much of it is talent and is it something else? How much would you say?

• 38:27Speaker 04

  Ten percent.

• 38:29Ed Mylett?

  Ten percent is talent?

• 38:30Speaker 04

  Ninety percent is the business.

• 38:32Ed Mylett?

  Wow. And what's the business to you? Is that the hustle part, the persistency?

• 38:36Speaker 04

  So it's not just the hustles, but think about this, right? So at that time, I couldn't afford billboards.

• 38:42Ed Mylett?

  Okay.

• 38:43Speaker 04

  I made it with t-shirts. I print up all these t-shirts, put them on homeless people, gave them away to people. There was my walking billboards. Then I couldn't afford the big, big billboards and I say, "What can I do?" I'm a, since I gotta sell to the students, I created this thing called bus benches. You should see all the stuff with the lawyers, information. They say, "No, I'm about to put my music stuff on it."

• 39:06Ed Mylett?

  You did.

• 39:07Speaker 04

  And that's what I did. So those things back then was like fifteen, twenty-five dollars a bus bench. And that's how I flooded up the market.

• 39:15Ed Mylett?

  Wow.

• 39:16Speaker 04

  And so the business part of what I said. Why it's ninety percent, then you gotta go to retail stores to sell your products. So back then it was the Best Buys, uh, the Walmarts, the Targets, all those type of things, right? So then you gotta go to the radio side. So then you gotta have a sales team to go do all that. So you could have one of the best, my record could be one of the best records in the world, but without people hearing it. Getting this on the radio, building those relationships and having people go into that and actually bringing this and saying, why you should play this? So if you look at some of the biggest artists in the world, why they sell out? Because they don't understand the business part of this.

• 39:54Ed Mylett?

  Yeah.

• 39:55Speaker 04

  And so by me being independently and say, you know, then I have to have a strong team. And so that's when the sports thing kick in. So I gotta have my team members just as strong as me that's gonna go out and represent this.

• 40:05Ed Mylett?

  There you go.

• 40:06Speaker 04

  So the ten percent is on the artists. I could find a great artist, but it don't mean nothing if I don't have a machine to go. And, and, and, and, and bring this play all the way to where it's a touchdown or it's a dunk.

• 40:19Ed Mylett?

  Yeah.

• 40:19Speaker 04

  You, you know, you see what I'm saying?

• 40:20Ed Mylett?

  Is that the difference between, take a guy like, like, God rest his DMX?

• 40:24Speaker 04

  Yeah.

• 40:25Ed Mylett?

  Take a guy like him.

• 40:26Speaker 04

  Yeah.

• 40:26Ed Mylett?

  With all due respect, is that one of the separators was your ability to have a team around you and a business?

• 40:33Speaker 04

  Yeah. Well, also too, uh, if you're gonna run a business, you can't have too many bad habits. And so, cause now you got all this stuff, so DMX was one of the greatest in the world. But he got all this other stuff that he carrying with him, like, cause everybody go through something. But now you got it, cause the people looking for you to think. So imagine, man, this, I, that's probably one of the, when, when I think about DMX, it's almost like with the things that he say and how he believed in God and all this stuff, man, it's like, it's like a terrible loss for us.

• 41:08Ed Mylett?

  Yeah.

• 41:08Speaker 04

  So imagine if he had the mindset, right, to not dibble and dabble into the negativity, he would have been dangerous. And so he, he had to use their system to be successful. So they just used him as an artist.

• 41:23Ed Mylett?

  Yeah.

• 41:23Speaker 04

  So it's a difference. That's why I keep telling people, you know, and everybody ain't meant to be a boss or entrepreneur.

• 41:29Ed Mylett?

  Right.

• 41:29Speaker 04

  So some people are meant to be workers. They might be better workers than I think. When you understand that, how you program. So I was programmed from a kid. So even at five, six years old, I was carrying the elderly groceries. I was cutting grass. I was thinking like an entrepreneur. And so what I, what I found out in the music business, right? So I started watching the, uh, the A-bone lady. The A-bone lady selling her stuff out the trunk of her car.

• 41:56Ed Mylett?

  Yes.

• 41:56Speaker 04

  That made me wanna sell my CDs and cassettes out the trunk of the car. Just watching the A-bone lady. The A-bone lady just watching like, what do you keep watching me for? You the police? I said, no, I was just trying to see what you do. You say I'm legit. I sell my, I say, oh, she legit. I sell my stuff out the trunk of my car.

• 42:13Ed Mylett?

  Come on, that's incredible.

• 42:14Speaker 04

  That's what I started doing.

• 42:15Ed Mylett?

  You know, I've done, I don't know, I don't know how many shows, hundreds of shows. And when I ask somebody about success, you know that no one's ever said what you just said? And you're so right. Sometimes it's not what you need to do more of. It's eliminating the one or two or three things you do that keeps setting you back.

• 42:28Speaker 04

  Yeah.

• 42:29Ed Mylett?

  Maybe it's, it could be that you, you drink too much, you party too much. It could be, it could be subtle though. It could be like, you don't consistently make your contacts. You don't consistently make phone calls. You can, you, but there's.

• 42:39Speaker 04

  So I love what you just said. See that word consistency? I tell people all the time, right? So consistency is the key.

• 42:48Speaker 04

  That's where the dedication gotta kick in, the sacrifice. But consistency is what gonna get you to the next level. Is doing something every day. And people might not even see the results, but you know, I'm doing this every day.

• 43:02Ed Mylett?

  Yep.

• 43:03Speaker 04

  I'm gonna get there, no matter what. No matter who tell me no. Like you talked about Stephen A. Smith. And when I talked to Stephen A. Smith about my sons, he was like, oh yeah, they could play. But how many people really believe? And then, you know, when you start capturing the moment and seeing that my kids get up at five o'clock in the morning. I know the Ball family did it. Why we can't do it? We seen this happen. And so now people are starting to believe. This, this is our message to the world, to make the non-believers believe.

• 43:33Speaker 04

  That's what we do. My kids, me, we are gonna make the non-believers believe. They don't have to do it right now. It might be ten years from now. We're gonna put in that much work till you be like, man, I remember those kids. I remember this man. I remember him coming. Everywhere you go, you got a cereal. People say, well, why you promote your stuff? Guess what? If you own it, every chance you get, you should be promoting it.

• 43:53Ed Mylett?

  Thank you. Thank you.

• 43:55Speaker 04

  If you're a real businessman, you're a real entrepreneur, so what's gonna make me wanna buy it if you don't believe it?

• 43:59Ed Mylett?

  You know what's crazy that you just say that? I have friends that are in the financial business, right? And you go to a, go on an event with them and they'll leave, and then when they leave, people ask me, what's that guy do? I'm like, how did you come to this whole thing?

• 44:11Speaker 04

  Yeah.

• 44:11Ed Mylett?

  You didn't tell anybody here what you do.

• 44:12Speaker 04

  You missed your moment.

• 44:13Ed Mylett?

  You missed the, you gotta tell everybody what you do all the time. Social media, posting, texting, conversations, meetings. You can't be embarrassed to talk about your business with people.

• 44:23Speaker 04

  No, you can't also be like, oh, this is too much.

• 44:26Ed Mylett?

  Right.

• 44:26Speaker 04

  What's too much?

• 44:27Ed Mylett?

  What's too much?

• 44:28Speaker 04

  What's too much?

• 44:28Ed Mylett?

  Thank you.

• 44:29Speaker 04

  If you have a business and a brand and you believe in it, I don't care where I'm going at, right?

• 44:33Ed Mylett?

  Thank you. You gotta act like you got the cure for cancer. You had the cure for cancer, would you keep it quiet? Right? This, you're all, gosh, thank you.

• 44:40Speaker 04

  That, that shows me, right? I tell people all the time, how you gonna sell me something if you don't believe in it? How you gonna sell me some shoes if you're not wearing it?

• 44:49Ed Mylett?

  Yes.

• 44:50Speaker 04

  Let's be honest.

• 44:51Ed Mylett?

  You're so right.

• 44:52Speaker 04

  You're a bad salesman if you ask me. Why would I wanna be a part of whatever you doing? And like, and guess what? You're not gonna be my trainer to help me get in shape if you're not in shape.

• 45:03Ed Mylett?

  Thank you. Thank you. It's exactly right.

• 45:06Speaker 04

  Let's be honest. You wasting my time.

• 45:08Ed Mylett?

  Yes.

• 45:08Speaker 04

  You showing me that you're just doing this for money.

• 45:12Speaker 04

  Because you're not dedicated to it. The only reason I wanna be here with you, because I'm thinking, okay, well, I need to get myself together the way you got yourself together.

• 45:19Ed Mylett?

  Master P just told you, listen to me, everybody. This is a man who's built one of the most iconic brands ever in the history of the rap hip-hop game, number one. Number two, NBA talent-level basketball player. Number three, prolific entrepreneur. And he just told you, it isn't too much. You got, you know this, you all have this. You're about to go out to a little dinner party or something like that, and your wife's like, hey, don't come on too strong tonight about business, you know, let's keep, don't listen to this stuff, you guys. There's not too much. You, I, I know when I was coming up as an entrepreneur, even now, people are like, friends of mine are like, here he goes again. You know what? Here I go again.

• 45:52Speaker 04

  That's what I do.

• 45:53Ed Mylett?

  Exactly.

• 45:53Speaker 04

  Think about how you think them other companies got big as they are. Somebody believed in it. Maybe it wasn't the boss, it was somebody that took along and said, I gotta go do my part.

• 46:06Ed Mylett?

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• 46:51Ed Mylett?

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• 47:34Ed Mylett?

  great and I bring energy to the entire day. Go to IM8health.com/ed10 right now or click the link in the description and use code ED10 for a free welcome kit, five free travel sachets plus 10% off your order. That's code ED10 at IM8health.com/ed10. Code ED10 at IM8health.com/ed10. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

• 48:07Ed Mylett?

  What did you, what did you, what were you like earlier? So, clearly to me, this is a man, by the way, I'm a sinner saved by the grace of God too. Let's be very clear.

• 48:18Speaker 04

  Yeah.

• 48:18Ed Mylett?

  But this is a man who's, you know, has God in his life. His sons are remarkable young men. That is not by mistake. You should be so proud of that. And obviously you've built this incredible business life. I have to think, in your industry, there was a lot of dudes who went to excess.

• 48:39Speaker 04

  Yeah.

• 48:40Ed Mylett?

  So, and were you the guy who like would leave a little early and go home and get rest? So you gotta go up the next day and still work? Or did you go through a stage in your life where you were a little bit lost too?

• 48:49Speaker 04

  To be honest with you, I told you I come from nothing. I had no time to party or play or hang with those guys.

• 48:56Ed Mylett?

  Really?

• 48:57Speaker 04

  So I didn't get that type of childhood. I didn't get that type of even me being successful in the music industry. I've always thinking, I need to out-think these other people. I know if I, if I can stand out here and party and play with them, I'm done. They wanna catch me slipping. They are not gonna catch me slipping because I know what the ultimate goal is. I gotta get, if I'm gonna be better, I gotta do better, I gotta work, I gotta get out here. I gotta outwork them, I gotta out-think them. I need to be 10 steps ahead of them. I need to be playing chess while they playing checkers. And I gotta show them that, no, I'm not just no dumb black guy that you're gonna just throw around. Cause this is a white man business that I'm in. The music industry. Think about it. I'm in their game. There's nobody look like me that's making the type of money I'm making.

• 49:40Speaker 04

  I went from having nothing to being the top under 40 in Forbes. Because of that type of mindset saying, I can't play with them. They wanna catch me slipping. So you gotta realize, anybody that's listening to this,

• 49:55Speaker 04

  if you had something that you really wanna make it in, people are looking for your downfall. And I don't care, in life, I told you, success is like a seesaw go up and down. But you're not gonna beat me mentally. You're not gonna catch me out there and play me and take me down. I don't care, like even in the Bible, like it say God will make your enemies your footstool. Even if somebody says something negative about you, God will use that. For some good that they thought was gonna be for evil. So you just gotta keep going and keep doing the right thing. I always tell people is accountability. And so, and accountability and integrity is all about doing what's right when nobody's looking. And so, I couldn't, I couldn't worry about what they was doing.

• 50:38Speaker 04

  I already knew, especially as a black man, I shouldn't be in this anyway. I should be an artist.

• 50:42Ed Mylett?

  Right.

• 50:43Speaker 04

  So I need to take my, I should be talented. So now, if I'm gonna be a boss, I gotta take myself home early. If I'm going there, I'm not going nowhere unless that it's gonna benefit me. Like, you, you're gonna pay me my work. You know, you're not gonna look down on me. And I'm not, but, so, so to me, I think that's where we mess up at. Thinking that you wanna play in a game where you're not wanted. I'm only there because, yes, my talent has got me into this room. My success has got me into this room, but do they really want me here? No. So that mean I gotta work ten times as harder than them. I gotta outdo them. And when they go home, they gotta be like, man, that black man over there, man, he's still working. His computer's still up. He's still in the gym.

• 51:27Speaker 04

  And that's, that's, that's what I teach my kids is like, you know what? We the underdog. My company name No Limit, but guess what? I'm the underdog. I come from nothing. They don't think I'm smarter. They don't think I'm, you know, I know more than them. Cause think about it, right? It's these traditional business, older gentlemen that think they understand the game. And it's like, the game has changed. You got to have an open mind to the youth, to what's going on. That's why my business is so strong right now. That's why I'm still relevant, because I have an open mind for the next generation. These people live off tradition. That's why we able to have Snoop Cereal, Brody's Food, because they think of tradition. We thinking, you know what? We could beat y'all with social media.

• 52:09Ed Mylett?

  Yes.

• 52:09Speaker 04

  We could get this to every kid in the world, every person that love, cause they say ninety percent of the world eat cereal. How come we not selling it to them? So now I gotta figure out how to get this, same way I did with the music. So when you look at it, right? We sold a hundred million records, but that wasn't just to African American.

• 52:28Speaker 04

  When I start going to my shows and seeing that, I did a show in Tyler, Texas.

• 52:34Speaker 04

  It was thirty-five thousand white kids. And I'm asking the promoter, you show this my show. He say, P, they love you. I'm tell, they sung it word for word. That's when I knew that I crossed over.

• 52:48Speaker 04

  That I have business people now that I go into these rooms that I don't look at color. So when I looked at, okay, well, I sold how many to? When I first got on the label with the distribution deal with Prada, they told me I was gonna sell. If I sell ten thousand records, we could pop bottles.

• 53:06Ed Mylett?

  Ten thousand?

• 53:07Speaker 04

  My first week, so you sell ten thousand, we could pop bottles. I put the Ice Cream Man album out. But I've already then went to all these cities, put T-shirts, visit all these places. I did all the street team marketing on my own. So I was putting up posters and I have my hoodie on and they'd be like, oh, oh, you look like the guy on that. I said, nah, man, that ain't me, man. We all look like that in Louisiana. So I'm putting my stuff up, but I believe. I couldn't let nobody else, somebody would threw my posters in the garbage can, I need to get out here and do this.

• 53:36Ed Mylett?

  You did it yourself.

• 53:37Speaker 04

  I physically did it myself. And guess what? That first week, we sold fifty-something thousand units. Nobody knew who I was. They couldn't believe it. It was like, the next thing you know, hundred thousand, two hundred thousand, went platinum.

• 53:53Speaker 04

  And that's when they had N W A, they had, uh, they had Ice Cube. They had the Ghetto Boys. This was all on one label. They had Jay-Z. All these guys was on one label.

• 54:04Ed Mylett?

  Man, wow.

• 54:06Speaker 04

  And so that's why I put my trust in faith in God. It's not about me. That's why I say I'm God made. Cause without that faith, I wouldn't be here.

• 54:13Ed Mylett?

  But faith without works is dead, like you said earlier.

• 54:15Speaker 04

  And I had to get in, put the work in.

• 54:17Ed Mylett?

  You know what? And two, faith is first because when you have faith that you'll put the work in, that there'll be a harvest. Parable of the sower, right, in the Bible? And you know what this is? This is, no pun intended, I mean this. This is a masterclass.

• 54:28Speaker 04

  Yes.

• 54:29Ed Mylett?

  People will be watching this interview, I'm serious, ten years from now. This is, this is that level.

• 54:33Speaker 04

  Well, I'm gonna tell you something. I love my people and I wanna educate the ones that wanna listen. Cause they have some people that don't wanna listen. They like, well, I'm gonna do it this way. I'm saying, you know what? Look at my mistakes and look at my success. And then choose.

• 54:48Ed Mylett?

  Talk about your mistakes for a minute.

• 54:51Ed Mylett?

  You don't have to tell me what they were, but I'm sure you've had, I've had failures in business.

• 54:54Speaker 04

  All the time.

• 54:54Ed Mylett?

  Have you learned from them and what have you learned from the times you failed?

• 55:00Speaker 04

  I learned so much and and I'm excited. I know like think about it at first people thought you just need to get money to be successful. I learned importance of credit. That's your report card. I could go get whatever I want with credit. I don't even need the money. Most of these big deals are not done with money.

• 55:20Speaker 04

  It's done on your word, done on credit. Oh, my gosh, that's so. And and um.

• 55:28Speaker 04

  Everybody gonna fail.

• 55:31Speaker 04

  Don't be afraid to get back up. If you look at some of the best people in the world that are successful, I don't care what you look at from LeBron James. Go look at LeBron James as example. He didn't win a high school championship till his last year.

• 55:48Speaker 04

  Go look at Michael Jordan. He got cut.

• 55:51Speaker 04

  From the high school team and he ended up being one of the greatest players in the world. Brady was a backup quarterback. Brady was a backup quarterback. Think about it. One of the the GOATs now.

• 56:03Speaker 04

  And so when you look at this stuff.

• 56:08Speaker 04

  It it amazed you knowing that everybody come from something where they had to. I look at Damon Little right now, right? He was number one thousand and something. No one believed in him. Steph Curry was one thousand and something. These guys, some of the top players in the NBA. Six two.

• 56:28Speaker 04

  How could you be running a franchise at six two? That's what I tell my kids. I'm like, don't get caught up by the numbers. We don't care about rankings. We don't care about none of that.

• 56:37Speaker 04

  It cannot beat hard work. Hard work is going. See that? Do not try to cheat the game.

• 56:43Speaker 04

  They got people don't realize them failures is gonna get you to where you need to be at. So use that. Use that. It's not a race. It's a marathon. Nipsey Hussle said it the best. And and when you when you when you look at that, if you in a rush, that's like being so you get up driving, I'm I come in my neighborhood, somebody flying past me zoom trying to get to where they going, then I catch him at the light.

• 57:10Speaker 04

  I'm like, you did all that to go nowhere. And my thing is, what I learned, stop running in place. Cause most people think they going somewhere, but if you running in place, you're not going nowhere. You can't just live your life on the treadmill.

• 57:26Speaker 04

  If you gonna run around the block or the park or or the gym or whatever, get out there and run. Running in place get you nowhere. And and and the most important thing that I realized,

• 57:38Speaker 04

  a turkey and an eagle look alike, but it's not the same. A turkey on the ground, he can't fly. A eagle fly high. And most of the time eagles fly alone. Don't be afraid to be alone. Don't be afraid to be alone because think about it, he always says lone at the top, yeah, because nobody else really wanna work. People wanna come come eat the bread. I tell people all the time, you know what? If you don't come in here and bake the bread and get your hands dirty with me and get all this dough all on you, then don't come to the party to eat the bread. You're not invited. You're not, cause I'm going hard every day. I'm working hard. I'm building something. They not gonna say that we wasn't working. They not gonna say that we wasn't trying to do the right thing. You know, I wake up in the morning saying, I'm going out and better myself.

• 58:23Speaker 04

  I don't care if I'm super on top, cause I know one thing, is somebody else working too.

• 58:30Speaker 04

  And and when you get comfortable, that's when you fall.

• 58:32Ed Mylett?

  That's a million percent right. There's three, I think there's three people, three types. There's people who just, they don't, they're not busy at all.

• 58:38Speaker 04

  Yeah.

• 58:39Ed Mylett?

  Then there's people who are like busy.

• 58:40Speaker 04

  Yeah.

• 58:41Ed Mylett?

  That's different than doing the work that moves the needle.

• 58:43Speaker 04

  Yeah.

• 58:43Ed Mylett?

  What you mean about running in place? A lot of you out there, and I mean this with all due respect, you're like, no, I put a lot of hours in. You say, what did you actually do? Like, you actually handed the shirts out. You actually worked out of the trunk. Like, most people.

• 58:56Speaker 04

  Wanna be supervisors.

• 58:57Ed Mylett?

  They do. You ne- that's exactly it.

• 59:00Speaker 04

  You don't wanna be a boss, you wanna be a supervisor.

• 59:02Ed Mylett?

  Exactly.

• 59:02Speaker 04

  But you want the boss paycheck. Yes, yes. And, and all you wanna do is sit around and complain, talk about the boss. I'm not talking about the boss. When, when, when I had to be the worker, yes, sir, boss. Thank you, boss. I appreciate you, boss, because you giving me an opportunity. And don't be mad at me that I turned into the boss, cuz I watch what the boss do. And I learned from the boss mistakes. And then I was able to apply that game with what I'm doing and say what to do and what not to do. And then if I don't like what the boss saying, then I need to go create my own. That's what entrepreneurs do. Like, we don't get mad, we don't play a hate on people. We just like, you know what? Okay, this, this don't work for me. Instead of me working for you, I need to go create something for me. And that's all I've done.

• 59:46Speaker 04

  So, if somebody get mad or jealous of me, it's like, you know what?

• 59:51Speaker 04

  I don't know everything, and I don't need to know everything. I don't even need to know where this company or where this brand like, oh, say, how many we gonna sell? I never looked at it like that. I love the process. I'm gonna get out here and work it, create this. Cuz I told you, wealth is, is created by ideas. So, I created something, I'm happy with it, I'm gonna get out there, I'm gonna go put it to the world. And then, I'm not gonna say, oh, we gonna sell a billion of these. No, I wanna sell one first. I'm the same way. I'm, I'm not gonna even tell you, no, nothing like that, oh, we gonna make billions of that. No, I'm not doing that. But I'm gonna tell you one thing, I'm gonna make the best product, it's gonna taste the best. I got a great system, I got the best distribution, and then I'm gonna let God do the rest.

• 1:00:33Speaker 04

  And if God has that in store for me, for this to be one of the biggest brands in the world, then it will be. But I done did my part, cuz we just talked about that earlier. Fate without work is dead. I done put the work in. But I'm not trying to count the chickens for the egg hatch.

• 1:00:48Speaker 04

  And so, that's the mentality that I have. I just keep out there grinding, keep going, never looking back. When they tell me no, they say you can't do it, P O, well, you ain't gonna make it. I'm like, man, y'all crazy, because I came from nothing. And watch what I'm about to do. You thought that what I did ten, twenty years ago? You ain't seen nothing, because I'm just getting started. So, you say, what makes you get up in the morning and go so hard? I feel like I'm just getting started. Especially in this game, I've never done this before. I mastered the music industry, now I gotta go master the food industry. So, I gotta educate myself, I gotta meet with people, I gotta study the game. I'm constantly reading, cuz I tell you all the time, if you don't understand business, you have to do more studying than anything else. Like you need to know what you're doing, you need to know what you're selling. You need to know your product.

• 1:01:33Speaker 04

  You need to know the people you putting out there to represent you.

• 1:01:40Speaker 06

  It's me, the.

• 1:01:43Speaker 06

  We don't need the jingle twice.

• 1:01:46Speaker 06

  Stop it. This is about vacation inflation and how Priceline negotiates amazing deals on hotels, flights, and rental cars.

• 1:01:55Speaker 06

  Yeah, but I didn't mention that you can save up to 60% off hotels in the Priceline app. Fine. No one deals more deals than.

• 1:02:04Speaker 06

  Please stop. Touche. Priceline.

• 1:02:09Ed Mylett?

  You know the mistake most people make? They go, "Yeah, I do." I'm like, "No, it never ends."

• 1:02:13Speaker 04

  No.

• 1:02:13Ed Mylett?

  Right? You know what I mean?

• 1:02:14Speaker 04

  It's okay not to know.

• 1:02:16Ed Mylett?

  Right.

• 1:02:16Speaker 04

  That's why you seeking the information, that's why you studying. Like, think about it.

• 1:02:20Ed Mylett?

  What wisdom.

• 1:02:21Speaker 04

  So, I tell, I tell my kids, "You want to be great basketball players? Go study the game." I don't care if you doing all kind of dunks, you could shoot whatever. Guess what? The thing, what they looking at your IQ. They got guys 6'2" that ain't that big, but their basketball IQ is incredible. That's why they making the money they making. That's why Steph Curry making the money he making. He a expert. He ain't come out the hood now. I told, I told my kids, "Y'all in the best world now because you could go get all these top trainers and you could be just as good as a kid in the hood." I had to go off of, "I don't have nothing." My passion drove me, but now you could really go off of, let me put the work in. No matter if you live in a mansion or you live in the projects, it don't even matter. If your work ethic is the same and you really love what you doing and you passionate about,

• 1:03:06Speaker 04

  you can make, you can make that 2%. Now, now, if you thinking that now, you just got to be from the, the projects to have heart. No. You know what my kid said the other day on, on, uh, on a, uh, talk show about basketball? He in high school. Matt Barnes asked him, uh, "So, one word, describe your game."

• 1:03:28Speaker 04

  He say, "I'm a dog."

• 1:03:29Ed Mylett?

  Dog, I love it.

• 1:03:30Speaker 04

  And that's what I create.

• 1:03:32Ed Mylett?

  I love it.

• 1:03:33Speaker 04

  Like, we dogs. That's how I get up in the morning. I say, "Look, with this boxer series," he say, "Well, Pete, what?" "I'm a dog. When I come in, I don't care what salesperson you have, here I go. The dog is here now." That's what I told Snoop. We dogs. Like, we... The cats ain't gonna make it.

• 1:03:48Ed Mylett?

  Always bet on the dog.

• 1:03:49Speaker 04

  Bet on it.

• 1:03:50Ed Mylett?

  Always. Listen to me, everybody. By the way, this is one of the greatest conversations of all time, just so you know. I just, just so you know. And I have to tell you, always bet on the dog. People tell me that when I hire people, even like, I don't even always hire the smartest or most talented people.

• 1:04:03Speaker 04

  Nah.

• 1:04:03Ed Mylett?

  I will take this person who will outwork everybody, every single time. Because by the way, it might not even be in that. That work with your sons might be in basketball.

• 1:04:13Speaker 04

  Yeah, that might turn into something else. I came from basketball. Look where I'm at now.

• 1:04:16Ed Mylett?

  That can travel. I tell my son that all the time. That was, I call my son a gladiator, but I tell him that all the time. And by the way, he grew up in some comfort, too, unlike how I grew up. I tell him that all the time. That will travel. You might not be in golf. Maybe it'll be in business. Maybe it'll be as a father. I don't know. But I know that hard work, that living with integrity stuff.

• 1:04:33Speaker 04

  Yeah.

• 1:04:33Ed Mylett?

  That wins eventually, because that is a long game. Life is a long game. Now, some people take the long game and go, "Well, I'm pacing myself." It's a sprint, the whole marathon, right?

• 1:04:44Speaker 04

  So, let me tell you something, right?

• 1:04:47Speaker 04

  Nothing is gonna be easy. Even with our kids, we gotta let them overcome their adversity. I don't care. You might live in a nice house, but you're still gonna deal with some adversity. I don't care whether it's at school, might be with the players on your team. We have to let them go through their adversity. And that's what we was able to go through. Our own adversity. And so, when I look at life, I say, "Wow." If you do the right thing, you gonna come out on top. If you don't, none of us ain't going. Like, we can't stop our kids from going through whatever they gotta go through. Even though we might try, give them a nice life and do this, you could still walk out that door and go be an a-hole.

• 1:05:24Ed Mylett?

  Yep.

• 1:05:25Speaker 04

  Think about it. See, people always say, "Money change, people know. Money enhances who you are."

• 1:05:30Ed Mylett?

  It's a magnifier.

• 1:05:31Speaker 04

  It do. And so, I've always had a good heart to help people, even when I had no money. So, what you think I'm gonna do when I have money?

• 1:05:41Speaker 04

  So, but I'm not gonna let people use me. So, what I focus on, I focus on the young kids and the elderly.

• 1:05:49Speaker 04

  Because I feel like I want the people that wanna hand up, not out. And so, most, most people, they, they, they come in with a hand out. I'm like, nobody gave me nothing. Like, if I'd have died in them projects, if I'd have went to prison,

• 1:06:05Speaker 04

  you wouldn't, you wouldn't care about me. Think about it. I decided to do right and change my life. Now, oh, well, P, you think I'm gonna change your life? No, I can't just change a person's life. I'm not God. Only God could do that. But what I can do is, I can give you the right advice. I could show you. I could help you. If we decide to do things together and build something, a partnership, a business, then that's fine. But the Bible say, no man, oh, no man, nothing but love. That's it. And if you do that, and, and, and be there for your neighbors, don't wait till it's too late. So, my whole thing is, if I could stay on that path, everything else gonna be okay. God gonna take care of the rest. And that's, that's how, that's how I live.

• 1:06:50Ed Mylett?

  I have to tell you something, brother.

• 1:06:54Ed Mylett?

  You were just talking. I literally, I don't even know why it happened. I just said a prayer. I just said, I feel so blessed that I'm in this conversation.

• 1:07:00Speaker 04

  Thank you.

• 1:07:01Ed Mylett?

  I do. And I'm so blessed, I'm so blessed that this is like, millions of people are gonna hear this from you. Like, I knew this was, well, no, I didn't. I hope today was gonna be good.

• 1:07:12Speaker 04

  Well, the thing about it is, like, for me, uh, I keep telling you that I don't need to know everything. I don't need to know how things gonna go. I really just let God lead me on the journey I'm on. Like, even when people wanna hate on me, or wanna stop me, right? My thing is, the thing that we have to realize as people, hate is from a distance. You can see that. That motivate me. When somebody know, or don't know me, and they trying to stop me from getting somewhere or do something, oh, okay, that's hate. That's motivation. But when it's in your circle, it's envy and jealousy. That's the part that I don't like. We gotta stop that self-hate.

• 1:07:52Speaker 04

  To where if you in somebody's circle, and you hating on somebody that's trying to help, that just gonna come back on you. That envy and jealousy never gonna get you nowhere. God always showed me, like, okay, and, and on that journey, because I would tell you, this is a journey. I like to see that. Okay. Man, I give people money to lead.

• 1:08:12Speaker 04

  Because I don't want you to go in where I'm about to go at. We going to a whole nother level now. I had to pay family members. I had an uncle, I told my grandma, I say, he ain't good for my business. His customer service is bad. He just think this because we got money, he talk to people any kind of way. I say, oh, here go a couple of dollars, go do whatever you want to do, start your own business. I don't need you in my business. Because you're gonna mess up my business.

• 1:08:35Ed Mylett?

  To get out of the circle.

• 1:08:36Speaker 04

  Get out the circle. My circle is small.

• 1:08:38Ed Mylett?

  Me too.

• 1:08:39Speaker 04

  But you know why it's small? Because I don't, so, I don't have time to explain to people that really don't have the integrity to go on the journey with me. I feel like I'm wasting time. I'm not wasting time no more. So I'm, I'm good with saying, look, this not for you. This not, you're not on a journey that's gonna last a lifetime with us. You was on a season.

• 1:09:00Ed Mylett?

  You're right.

• 1:09:01Speaker 04

  Your season over with now.

• 1:09:02Ed Mylett?

  Yeah, and, and I think the longer you keep someone like that around you, the more it grows.

• 1:09:06Speaker 04

  Yeah.

• 1:09:07Ed Mylett?

  It can, it can have a big, the once you sense someone shouldn't be in your circle or in your business, the sooner you get that out, the better, because it can, it can start to spread.

• 1:09:14Speaker 04

  I tell you also, I don't want headache money.

• 1:09:17Speaker 04

  I don't care what, how big your idea is, and you're gonna go and we're gonna make all of this. You know what, I don't want headache money.

• 1:09:26Speaker 04

  Man, I want some money that I could be like, man, I'm happy to work with this person. I can't wait to see you, let's go get this done. Headache money is the worst kind of money, because you need aspirin. I don't, I don't want no headache money, man. I'm cool on that. Y'all could keep y'all headache money. I tell you all the time, all money ain't good money. I done turned down so many deals. That was the one thing my grandfather taught me before he passed. He say, he say, son, never do a deal when you desperate.

• 1:09:52Speaker 04

  And I don't. And never do business with shaky people, because if it start off shaky, it gonna end shaky.

• 1:09:58Ed Mylett?

  The wisdom coming out of you is just so profound. Everything you say. I gotta tell you, the other thing you said earlier about, by the way, I'm stealing that from you. I know, the headache money thing, that's mine, just so you know, that's mine. But the other thing I gotta tell you is this idea about not needing to know everything.

• 1:10:13Speaker 04

  Yeah.

• 1:10:14Ed Mylett?

  It is a major trait of people that fail, is their threshold of what they think they need to know before they'll take action is way too high. The people that I know that are successful, it's much lower. They don't have to know everything to take the first step, because they've got faith when they step into a space, that once they get into that space, they get into that room, they'll figure it out. God will give them the answers, give them the people, the resources.

• 1:10:32Speaker 04

  I mean, some of the smartest people, me and my business partner, we, we like, we had to figure that out. Like, look, we don't need to know everything. Say, why you so comfortable in car? I say, I don't need to know everything.

• 1:10:42Ed Mylett?

  Right, I don't either.

• 1:10:43Speaker 04

  You're an expert at what you do, I'm an expert at what I do. Let's just go do what we do.

• 1:10:47Ed Mylett?

  Yeah, cuz you don't know the future. You said Steve Jobs earlier.

• 1:10:49Speaker 04

  Yeah.

• 1:10:50Ed Mylett?

  He didn't know it was gonna be an iPhone when they started Apple.

• 1:10:52Speaker 04

  That's what I'm saying.

• 1:10:52Ed Mylett?

  Wozniak, his partner's a friend of mine. And they were like a board company. They had no idea that there would eventually be a Mac and then an iPhone. He just, imagine if when Jobs started Apple, he goes, well, I'd have to know all about gigabytes and pixels on cameras.

• 1:11:06Speaker 04

  But guess what? He did what he needed to do.

• 1:11:07Ed Mylett?

  In that time.

• 1:11:08Speaker 04

  In that time.

• 1:11:09Ed Mylett?

  Yeah, so true.

• 1:11:10Speaker 04

  And look, and look where it's at. And so I just think that, everybody think they need to be the smartest person in the world. No, you don't. You don't. I'm not the smartest person in the world.

• 1:11:19Ed Mylett?

  I'm not even close.

• 1:11:20Speaker 04

  You see what I'm saying? I'm not, and I'm not trying to be.

• 1:11:23Ed Mylett?

  Me either.

• 1:11:23Speaker 04

  But I'm gonna be good at what I do and what I know. And if you keep the faith, and, you know, think about it. If you keep that faith, you know, okay, well, one day I'm gonna get to that destination. I think the problem is, everybody wanna know when. I don't need to know when. If I'm on the journey. If you love what you're doing and you're on the journey, you don't need to know when. Cuz you know, you jump in that car and you drive. I don't care if you put on and say, how do I get to here? Guess what? Siri might take you somewhere else. And take you over a mountain, all those ways, and then finally you get to that destination. But you don't even know where you're going at now.

• 1:11:56Ed Mylett?

  So true.

• 1:11:58Speaker 04

  And so, my thing is, so if you could do that, why not in business and life?

• 1:12:02Ed Mylett?

  Yeah, yeah.

• 1:12:03Speaker 04

  Just take that ride. And, and, and, and believe in what you do and do what you love, and you'll get there. And I tell people all the time, I say, you know what? If, you is your worst nightmare because you in your way. They got, some people can't get out their way.

• 1:12:21Speaker 04

  Cuz think, I don't care what you're going through, whether it's financial problems or whatever, relationship problem. Guess what? One day, that's gonna be over with. Then what?

• 1:12:27Ed Mylett?

  Then what?

• 1:12:29Speaker 04

  Then what? Are you prepared? Cuz some people not prepared for success. Everybody wanna be successful, are you prepared for it? So what's gonna happen when you get there? So you say, well, I don't know, but I know. No, no. Are you prepared? For the journey? Because you just won't get in the car. So you might as well, guess what? You know, you either gonna drive the car? Or sit in the back and be a passenger? So if you're gonna be a passenger, shut up.

• 1:12:56Speaker 04

  Shut up, let me drive. If you wanna be a passenger, go on sit in the back.

• 1:12:59Ed Mylett?

  Mm-hmm, so good.

• 1:13:01Speaker 04

  You know, and my whole thing is, so if you wanna drive the car, then get in the driver's seat. Or if you don't like, if you don't like the way I'm driving, then go get in your own car. We don't need the carpool.

• 1:13:11Ed Mylett?

  Yep, and I don't need headache money.

• 1:13:13Speaker 04

  I don't need headache money. You know, headache money is that money, you know, you know it's headache money? Cause you could count it.

• 1:13:20Ed Mylett?

  So good.

• 1:13:20Speaker 04

  Anybody count money and reflect, man, that's headache money. You know down the line, it's gonna be a problem. I don't want it. I don't need no shoebox money, none of that stuff.

• 1:13:28Ed Mylett?

  It's so true. Let me tell you something, you got two old school entrepreneurs here, and he is absolutely telling you the truth about that. This has been so incredible. It's, they're flashing the sign at me back there, we're way over an hour, and I have to tell you something. I would love to have you come back on, if you come back on again, because I feel indebted to you. You said credit earlier, which by the way, is a huge key as an entrepreneur. I feel indebted to you, I really do, I'm so grateful for.

• 1:13:54Speaker 04

  No, I appreciate you, my brother. And my thing is, just show up. I tell people all the time, you wanna be successful, show up. No matter, I don't care if it's big, small, or whatever, show up.

• 1:14:06Ed Mylett?

  You showed up today. Let me tell you, you brought an A game with you today. Where, where do you want them to go? What do you want them to find about you? I wanna make sure we finish on where they go get, you wanna go to your social, you want them to go, where do you want them to go?

• 1:14:16Speaker 04

  Yeah, you can go to my social, at Master P on IG, but.

• 1:14:20Ed Mylett?

  Launchcart.com.

• 1:14:21Speaker 04

  Launchcart.com, and also Brodusfoods.com, or SnoopCereal.com. And, and just go to the stores and buy our product. And, and that's the way you support, cause the more we make, the more we give. And, and it's all about building economic empowerment for us.

• 1:14:36Ed Mylett?

  And one of the things, we talked about it a little bit too, is, you know, the black community needs to know when there's black-owned products too. That's one of the things when they're on the shelves, and so now, my entire community, which is as diverse as there is in the world, that every race, ethnicity, you know, sexual preference on the planet listens to this show and is in our family here. They can support your products as well. And guys, I usually at the end of the show, by the way, I just wanna say, thank you Percy for today. What an amazing experience. Usually at the end of the show, I say, hey everybody, share this episode. I don't need to ask them to do it today. I know this is getting shared all over the place. What a blessing you are, brother. Thank you so much for being here. You too. God bless you, everybody. Max out your life. This is the Ed Mylett Show.