Emily English: Overcoming Her Eating Disorder, Building A Multi-Million Dollar Wellness Empire, & Her Favorite Nutrition Tips

Want to know how to turn your biggest struggle into a multi-million dollar business? Top BSc Nutritionist, viral chef, and entrepreneur Emily English joins Maggie Sellers Reum on Hot Smart Rich to spill how she built an empire out of her eating disorder recovery. Emily gets real about 2000s diet culture, launching a successful probiotic supplement brand, and why you should never apologize for getting rich. Plus, she shares expert nutrition hacks on natural GLP-1s, gut health, liquid calories, and beating travel bloat. From struggling with self-image to becoming one of the internet’s favorite food creators, Emily reveals how healing her relationship with food accidentally launched her career. She breaks down the reality of starting a business from scratch, navigating the supplement industry, and scaling a wellness brand from her phone. Whether you’re here for the unfiltered founder advice, science-backed gut health tips, or a total mindset shift around money and ambition, Emily reveals all the details. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ⸻ Timestamps: (00:00) Intro (02:33) Making Cooking Fun (03:26) Feeling the Difference When Eating Well (05:21) The Truth About Nutrition Marketing (06:50) What Em Thought Her Future Would Be (07:14) Em’s Experience With an Eating Disorder (12:21) Passion for Cooking (14:10) No Coffee on an Empty Stomach (16:08) Is US Food Worse Than UK Food? (18:37) Gut Health While Travelling (20:47) Fiverr Pro Ad (21:47) Eight Sleep Ad (22:44) Non-Negotiable Eating Habits (24:43) Hacks for the Busy HSR Girl (27:40) ‘What I Eat in a Day’ Trend (29:04) Nutrition Industry Changing (31:06) Health and Nutrition Trends (32:53) Growing an Online Community (36:23) Independence vs People Pleasing (39:02) Relationship With Money & Wealth (42:45) Alya Ad (43:47) Shopify Ad (45:02) Get Comfortable Talking About Money (47:40) Monetising Your Social Media (50:37) An Engaged Audience Matters (52:11) Founding Epitōme (56:11) Maintaining Her Community (57:33) Rapid Fire ⸻ Sponsors: Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com Eight Sleep - https://www.eightsleep.com/hsr and use code HSR for $350 off Alya - https://alyahealth.com/s/hsr and use code HSR for 20% off Shopify - http://Shopify.com/HSR ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 0:43Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:10Speaker 01

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• 1:33Speaker 02

  I've made a multi-million pound business out of a mobile phone from my kitchen. And I started filming myself. My business partners were like, no one cares about you, Emily. What you're doing is just embarrassing. So I got the last laugh. But I became a nutritionist because when I was 18, I ended up getting a modeling agency and they sat me down and they said, we need to have a conversation about your thighs. So I just want to make nutrition sexy and make it delicious. And the heart of every single thing that I do has integrity and purpose. But if I can monetize that, then I'm going to. Like, why is that a taboo thing to say? Why can we not want to make money?

• 2:12Maggie Sellers Reum?

  Yeah. How do you actually get that first dollar for posting on social media? So my first thing is, was not picturing that for the hot girls that seem to all have gut problems. These are the questions that like, I am so curious about.

• 2:28Speaker 02

  Well, one of the biggest things that we need to have a conversation about is GOPs.

• 2:34Maggie Sellers Reum?

  Hi, angels. Did you know that subscribing to our channel is free? It doesn't cost you anything and it is the simplest way for you to support Hot, Smart, Rich and help us grow so that we can bring you more of the conversations you love. Just hit the subscribe button below and thank you.

• 2:54Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.

• 3:05Maggie Sellers Reum?

  Emily English, are you ready to get hot, smart, rich?

• 3:07Speaker 02

  Let's do it.

• 3:08Maggie Sellers Reum?

  So we very rarely have on food or supplement entrepreneurs, which means that you're very special. But for someone that's just clicked in, they don't know who you are, what would you tell them to get them to stay today?

• 3:21Speaker 02

  I do the food that you want to eat, designed by a nutritionist.

• 3:25Maggie Sellers Reum?

  Okay.

• 3:25Speaker 02

  So that has always been my kind of like my strategy, my strapline. I'm the new nutritionist who is about fun and more and make it sexy and make it delicious.

• 3:38Maggie Sellers Reum?

  And that's why I had you on because I traditionally have hated cooking.

• 3:43Speaker 02

  Okay.

• 3:43Maggie Sellers Reum?

  And when I was so embarrassed to admit that online, I remember posting the first time that I was like, guys, I just hate cooking. And so many women responded to my stories and said, same. And thank you for saying it because it feels like a dirty little secret.

• 3:58Speaker 02

  Yeah.

• 3:58Maggie Sellers Reum?

  So for me and for all of the girls that are listening, that there is something that you can do to make cooking fun, what would you tell that person listening?

• 4:07Speaker 02

  Reframe it. So cooking is genuinely one of the most amazing self-love acts you can do. And if you're thinking about working on yourself, your relationship with yourself, how much you respect yourself, respect your body, nutrition is like a pillar. So if you're going to the gym and you're, you're seeing a therapist or you're doing your mindfulness and you're journaling, if you don't cook, I feel like you're missing out on such a fundamental part of what is going to make you a better person. Cause it's not just about, again, like, oh, the thought of making a stir fry or making something that's high protein, this, high protein, that. It's the act that I think is just as important. So getting people in their kitchens again, getting people excited about food and hopefully,

• 4:52Speaker 02

  again, with my recipes, they actually work. So you'll put the effort in and you'll still have something that's delicious at the end of the day.

• 4:57Maggie Sellers Reum?

  How long does it take for someone to actually feel the difference when they start eating well?

• 5:02Speaker 02

  I think from day one. Like, food is so responsive and the way that you feel can literally change overnight from the way that you shift your diet. Especially because I always say like, a health habit has to be something that you can commit to for the rest of your life. Otherwise, what's the point? Because if you go on a diet and, and whenever I say I'm a nutritionist, people always think diet, diet food, weight loss, short little journeys, deprivation. They, they think that I'm going to judge them for their food choices where actually nutrition is there to nourish. I always say, not enough people focus on how they feel after they eat. And that is what is so important and so amazing about nutrition.

• 5:47Speaker 02

  When you have something that's balanced, you have something that actually contains all of the things that your body needs, you will instantly feel amazing. There is psychology in that as well. There was a really interesting study that showed there were two groups of people and they both got a milkshake. And one group of people said that this is a really light diet milkshake. And the second group of people got a milkshake and they said, this is full fat, full calorie, indulgence, like it's going to leave you feeling really full. And the people who got the diet milkshake reported more hunger, kind of didn't satiate them. They were like, yeah, it was fine. It wasn't that filling, but like I'm hungry for more now. Yet the people who had the indulgent milkshake were like, I'm so full, I couldn't possibly

• 6:32Speaker 02

  eat anything. So there's like that whole psychology between literally just changing the way that you think about food can change the way that you feel overnight. But realistically, I think, yeah, a good week, a good month, a good six month, a good year into better habits and better behaviors, that will, it would just continue to go through the rest of your life.

• 6:53Maggie Sellers Reum?

  Is there a conversation that's being had about nutrition and the marketing and the status of that marketing in the industry?

• 7:00Speaker 02

  I mean, health marketing preys on people's vulnerabilities. Health and actually nutrition has preyed on people's vulnerabilities for years. When we were teenagers, what would go out into magazines? When social media wasn't even really a thing. This is back when the, the tabloids, the press, they ran everything. The way that those diets and body shaming people would sell those magazines is crazy. So it only ever used to be things like Weight Watchers and Slim Fast. That was nutrition. Nutrition was there to make people lose 30 pounds in 30 days. It was quick fixes. It was cabbage soup diets.

• 7:40Speaker 02

  It was, I like, it just, it made people who felt uncomfortable in their own skin feel like they had to do something drastic in order to feel comfortable in their own skin. I think that's where it all went wrong. I think that's where, I'm so pleased that I've managed to kind of carve out the career that I've carved. Like I would never have expected to be a nutritionist if you asked me at school if that's what I wanted to do, never. Yet here I am and I feel like I'm making a really big difference to my industry and the people who follow me because I'm done with the body shaming and the health shaming that it comes around people's insecurities and vulnerabilities around health. And it shouldn't feel so intimidating. And it's just felt so intimidating for so many years now and, and I just think that needs to change.

• 8:25Maggie Sellers Reum?

  What did you think you wanted to be when you were in school?

• 8:28Speaker 02

  I love science, so obsessed with the human body, anything to do with the way that the human body worked. I didn't know if I wanted to go into biochemistry, maybe human physiology, not necessarily a doctor. I, I, the kind of, the hours didn't, didn't appeal to me, but I loved the idea of making a difference to people's lives and their health.

• 8:49Maggie Sellers Reum?

  How did you end up doing what you're doing now?

• 8:52Speaker 02

  So I became a nutritionist because I got an eating disorder. And it was so funny because I've always been someone who has come from a family who loves food. None of the women in my family dieted. So my mom never commented on her body, never commented on my body. My granny was a chef. My first ever job was in her restaurant. She was an amazing cook. She basically ran the whole kitchen single-handedly and her recipes, even now, like they, they stay with me. And I used to look forward to every single meal. I used to be the person at break, like running, getting my chocolate bar. And that was like, it was just free for me. And I've always been small and I've always been petite.

• 9:35Speaker 02

  And one year I went to a music festival and I got a tap in my shoulder and someone said, hey, we're doing casting to work at an, an econ house called ASOS. Would you like to come and do a test shoot? And I was 17 at this time and I was like, yes, I shop at ASOS. This is absolutely ridiculous. Does this mean I'll be on the ASOS website? And I ended up getting this, this job and this role and I started to do one day a week at ASOS. And I was really happy there and I was kind of finishing my exams and, and at the time I'd, I'd applied to do human physiology at university. And it was going really well to the point where I was like, I'm making a good amount of money here. I was like, okay, cool. I'm going to defer university and, and I'm going to stick to it.

• 10:19Speaker 02

  So the guys at ASOS turned around to me and said, well, would you like to get a modeling agency? Cause then you can start working at more places than just here. So I ended up getting a modeling agency and for the first time in my life that summer, I remember this is when I just kind of graduated, I decided that I was going to defer university and I was going to travel that summer. Cause I'd never really traveled before. I'd been on a plane once before in my life. And I traveled and I had this list of all the places that I wanted to eat at and go to. I remember enjoying myself and, and just eating out, drinking, whatever I wanted, just relaxing like you do on, on holiday. And I came back and I had this modeling agency and they sat me down and they said, cool, right, let's take your Polaroids. So they make you stand there in your underwear.

• 11:03Speaker 02

  And again, I'm like barely, barely 18 at this time. Stand there in my underwear and they take photos of you and then they sit down with these photos and they put them on the table in front of you and they said, and we need to have a conversation about your thighs and the way that they're shooting. And we just think that you need to lose a little bit of weight. This is the first time anyone had ever commented on my body before. And I don't know why, but it was like a switch went off in my head. And I was like, okay, cool. I'm gonna do the best people pleasing job here and I'm gonna lose weight. And what did I do? I turned around to Google and I went home and I Googled how to lose weight off your thighs. And what I was exposed to as an eighteen year old girl at

• 11:44Speaker 02

  the time was quite frankly disgusting. I used to follow Instagram pages called top skinny girls that just used to post pictures of girls' abs and waists and thigh gaps and all these things. And that's what I consumed. And my body became a mass equation overnight. There suddenly became no logic in my relationship with food anymore. And food became this mass equation towards my body. So I would eat and I would weigh my spinach leaves and I'd track everything on my fitness pal. I no longer sat down at the dinner table and ate with my family anymore. I was petrified of any single thing that my mum was gonna give me. And that lasted for a very, very acute and a very intense six months of losing a

• 12:28Speaker 02

  lot of weight very quickly, heavy OCD, heavy anxiety, heavy like compulsive behaviours, that I was a prisoner to food. And there was one day that I remember my mum took, my mum was very, she didn't know what to do. She gave me distance. She thought I would just get better. I wasn't getting better. So one day she made us all a cheese sandwich. And I had this mental breakdown over this cheese roll. And I was like, sitting there crying, being like, I don't know why I cannot sit with my family and eat this cheese roll. And that was like the straw that broke the camel's back. I knew that I didn't want my life to be like this. I knew this was crazy. What was I, what was I working towards? What was

• 13:12Speaker 02

  the end goal here? And I knew it was just taking away and stripping so much of my life from me. So I ended up seeing the most amazing therapist. Her name was Jane. I, I, she saved me from that situation. And when it came time to kind of reapply and reinstate my university application, I looked at it and I was like, do you know what's so funny? I know so much about organic chemistry, but I know nothing about nutrition. I ended up changing my degree to study nutrition at King's in London. And I've never looked back. And now my career is here and I am here. And it's the funniest thing that the thing that stole so much of my life has now become a thing that's created my life.

• 13:54Maggie Sellers Reum?

  I always do a hypothesis before I do an episode recording. And for you, I said to myself, if people listen to this episode in fall, they will be able to cut through wellness bullshit, heal their relationship with food, and they will be able to turn what they know into what they own. And I think that's so much of what HSR promises is being able to build these businesses that are passion, that are actually mission driven, that feel like they have purpose beyond just like being a founder or being a creator. And I think now you wear all of those different hats, you know, like, you're not just a nutritionist, you're not just a creator, you're not just an author, you're not just a founder, you wear all of these. And I'm so curious, before we go any further, to ask you, like, which

• 14:36Maggie Sellers Reum?

  one do you feel the most in tune with or the most naturally that comes to you? And has any of them really surprised you in terms of like, you didn't necessarily feel like you belonged in that space?

• 14:48Speaker 02

  Food and writing recipes. It's my like, it's my gift. I create recipes in my head. So I can think of food. I know, like, I can taste the food. And it's so funny, because if you asked me when I was seventeen, do you think you'll be like a multi Sunday, Sunday Times number one bestselling author? I would have laughed at you. And I said, author in what? And you said cookbooks. I would have been like, what? And it's so funny that that creativeness, the way that my brain has developed throughout my career, has fallen into a place that I know that if I can just grow old and grey and continue to just write recipes and make recipe books, I think I'd be the happiest person ever with a garden full of chickens and a veg patch. Heaven.

• 15:33Maggie Sellers Reum?

  That sounds like heaven.

• 15:34Speaker 02

  It does, does.

• 15:35Maggie Sellers Reum?

  Like making YouTube videos of your farm?

• 15:37Speaker 02

  Yeah, yeah. I love Wishbone Kitchen. You know Wishbone Kitchen?

• 15:40Maggie Sellers Reum?

  Yeah.

• 15:41Speaker 02

  Marius is like the goal.

• 15:43Maggie Sellers Reum?

  I've also seen a lot of girls on TikTok start doing this. And I've been doing this for years because I used to have crazy hormonal acne.

• 15:49Speaker 02

  Yeah.

• 15:49Maggie Sellers Reum?

  And one of the secrets that someone told me, a nutritionist, was do not have coffee on an empty stomach, Maggie. I don't remember why. What is it about having coffee on an empty stomach for the hot girls that seem to all have gut problems?

• 16:03Speaker 02

  When you have caffeine on an empty stomach, it can cause your cortisol to spike. Cortisol will naturally be high in the morning anyway. So cortisol is what is responsible for waking you up in the morning. That's what gets your body up and going. It's a natural response. It's why people, especially if someone has hormonal imbalances, we encourage people to not over stress their cortisol too much in the mornings. If you're waking up fasted, doing a really stressful exercise class on an empty stomach or just with coffee, your hormones could probably be going a little bit haywire. And if you're not very good at regulating your cortisol for the rest of the day, you have a very intense job, you're gonna be sending yourself down on this kind of cortisol spiral. Cortisol will make your

• 16:45Speaker 02

  gut and coffee on the empty stomach can make your gut what we call hypersensitive. So imagine your gut being on like high state of alert, that suddenly even something as simple as having a drink of water, that feeling of gastric distension, so that feeling of expansion in your stomach can cause your hypersensitive gut to bloat. So if you have, if you're having too much coffee, black coffee, loads of really strong coffee on an empty stomach, it can cause you to feel a little bit more sensitive, a little bit more sensitive to everything. So that your stress, your lifestyle, the foods that you eat. Some people it's absolutely fine. So some people wake up and they can have a cup of coffee in the morning and they feel great. Fine. You have your cup of coffee in the morning. I don't

• 17:28Speaker 02

  think it's this black and white blanket rule, that having coffee on an empty stomach is a bad thing for you. I think you have to take it case by case and person by person basis.

• 17:39Maggie Sellers Reum?

  This might be the stupid American question that I'll ask today, but there's always the hilarious TikToks from these American influencers that come to the UK or come to Europe in the summer. And they're like, all of my gut issues are gone because I'm eating the European and the UK bread and pasta. And I was so curious as to, is that real? Like, is the US health food system, like when you go there, even on your personal experience, are you feeling that bloating, that lethargic in a way that the UK, EU people don't necessarily have?

• 18:12Speaker 02

  So I did this job in, in San Francisco once. And I remember waking up in the morning, I was like, I just want some like, like an egg pot and some spinach, like maybe just something that was just simple. I remember going to Starbucks and looking at that like egg white wrap thing. And there was like fifty ingredients in everything. All of those additives, all of those emulsifiers, all of those artificial ingredients we know can be damaging for the gut. The one thing I always talk about is the gut barrier. And the gut barrier, think of it exactly the same way you think of your skin barrier. You know, if you overexfoliate your skin, you get breakouts and it's sore and it's dry and it's flaky, it looks dull and it doesn't glow. When you break down your gut barrier

• 18:54Speaker 02

  through things like over stress, not having enough fibre implants, too many emulsifiers, um, we think that the kind of excessive artificial sweetener intake can also be quite triggering to some people. Certain sugar alcohol sweeteners can also cause bloating in, in people. If you're starving your gut and stripping that gut barrier, you start to become hyper responsive to your environment and your food. So if you're not following the pillars of the way that you feel, the way that you sleep, the way that you eat, then silly little things or the small little things that you experience at home will trigger you more, trigger the bloating. And then you go away on holiday and suddenly you're having

• 19:38Speaker 02

  better sleep, you're stressing less, you're probably having a more whole food diet anyway. Because a lot of the restaurants that you eat in in Europe, even if you get a plate of pasta in Italy, you're having beautiful fresh tomatoes, you're having fresh garlic, you're having pasta that is made from proper wheat and it's the way that the pasta's dried and just everything is, it's, it is simple whole ingredients. And there's probably only about five ingredients in that whole pasta pomodoro. So I think that's where the US system is so crazy. It's like every single thing seems to be ultra processed.

• 20:07Maggie Sellers Reum?

  So when you're going to the US, what supplements are you absolutely taking to at least be able to eat and protect your gut while you have to eat the US options?

• 20:16Speaker 02

  So I've got two and I'm gonna be biased. It's Epitome. I selfishly, I'm like, Epitome can never die because I need it. It's actually amazing. And the other one thing is powdered L-glutamine. So it's a white powder. So everyone's always like, can you travel with it? I'm like, yes, guys, it's fine. If they test it, they're not gonna be like, but I take this literally like this little pot of white powder. And sometimes they go through customs and they're like, what is this? I'm like, listen, it's L-glutamine, it's fine. But I take a five gram scoop every single morning. And it is so good for your gut barrier. And your gut is like a muscle that needs working out in the gym. So it just needs a little bit of regular exercise and needs a little bit of training and needs a little

• 20:58Speaker 02

  bit of nurture and support. So those are the two non-negotiables. And I always try and make sure that my breakfast anchors my fibre intake. So if you're traveling, make yourself what I call like a fibre pot. You can just get yogurt or you can get your milk, your almond milk, your whatever, chia seeds and flax seeds, then add fresh berries ideally. So raspberries, one of the highest fibre fruits per hundred grams, or kiwis, also really, really, really good for your gut health. So make this little fibre pot with your chia seeds, your flax seeds, your yogurt and your milk. Sweeten it with a little bit of honey if you want to. Add your fresh berries, your kiwis, passion fruit, also really, really high in fibre, or just any fruit that you can get your hands on, but those ones are

• 21:41Speaker 02

  preferable. Mix it up, have that every single morning. You'll stay regular. When you stay regular and you keep everything moving, you don't bloat as much. Because what happens is you get this vicious cycle. When you go to the US and suddenly, or like you travel and you're suddenly depriving your body of fibre, things will slow down. Then what happens is that you get this fermentation. So you produce more gas and then the gas slows down the gut further. So then you just feel sluggish, gassy, bloated, not nice. So if you can make sure that you are having your little fibre pot, taking your probiotic, having your L-glutamine, trying to go out for a walk as well, then that can make a really, really big difference.

• 22:21Maggie Sellers Reum?

  I just asked all of you guys this one question. What is the one thing holding you and your team back from using AI properly? The answers were fascinating because everyone was basically circling the same problem, the same one that I had. They don't know where to start. People said things like, we don't know the right prompts. We don't know how to set up an AI agent. Our systems don't talk to each other. I think every company today needs someone thinking about this properly. How can AI save time or increase output? How can it make your business smarter with it replacing the human judgment that actually makes the work really good and unique? That is where our sponsor, Fiber Pro, is so valuable because it connects you with vetted specialists who understand AI and more importantly, understand how to turn it into a real outcome

• 23:06Maggie Sellers Reum?

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• 23:48Maggie Sellers Reum?

  You guys know that I am obsessed with getting eight hours of sleep, especially being a female entrepreneur. Why being a female entrepreneur? Because we have a different set of considerations than male entrepreneurs do. We have our hormones fluctuating. We go through so many different stages in one month period that having a mattress that can acclimatize to your temperature is key, especially if you have a partner that sleeps in your bed with you. For me, I'm complicated. I fall asleep when I'm freezing. I end up getting burning hot at night and then I wake up freezing again. So having a temperature controlled mattress like my Eight Sleep Pod is critical.

• 24:33Maggie Sellers Reum?

  So I want you to try it for yourself at eightsleep.com/hsr and use code HSR for up to $350 off your order.

• 24:43Speaker 01

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• 25:43Maggie Sellers Reum?

  Of having experts in this chair because these are the questions that like I am so curious about. And I know that so much of nutrition is very much like to you and your body, but even you saying like the Starbucks egg white wrap is like 40 to 50 ingredients for what should be five. When you go into a friend's kitchen, like you're going over to Isabel's house and she's a busy Hot Smart Rich girl, she's building businesses, she's doing her thing, nutrition might not be her number one priority right now. Are there products, brands, ingredients that you immediately put in the bin?

• 26:14Speaker 02

  Yeah, so I don't think that you should ever drink the sugar that you can't consume at that same rate. So if I've got 30 grams or 35 grams of sugar in a can of Coca-Cola, like do you know how many apples I would have to eat? So if I can drink a cola in literally two minutes, three minutes, that rate of sugar hitting my body is not a good thing. If I have that Coca-Cola, I'm like sipping it over the course of like an hour or two and I'm having it maybe with a meal that has complex protein and fibre and all those bits and bobs. The way that I absorb that sugar and respond to that sugar is going to be totally different. And it's one of the biggest things that people don't think about for nutrition is they don't think about how they eat.

• 26:59Speaker 02

  They're so hyper fixated on what they're eating, but they're ignoring how they eat. We eat too fast. We don't chew properly. We're not giving our bodies the appropriate time to be able to signal back to our brain that we're full, we're content. We wreak havoc on our hunger signaling systems. And one of the reasons why GLP-1s have become so massive is GLP-1 or GLP is basically something we naturally produce anyway. And it's something that signals back to our brain and slows down digestion and makes us feel full and content to stop us thinking about food. And when we're constantly eating on a rush, eating on the go, grab, grab, grab, stress, stress, stress, you don't give your body the time it needs to do its normal physiological

• 27:39Speaker 02

  function, which is digest, process, absorb, signal, this wonderful feedback loop. So you finish something, you're like, oh, do you know what? I'm really full and satisfied.

• 27:50Maggie Sellers Reum?

  For you, when you're giving advice to busy, ambitious women that have the mental load of everything that they're doing, look a certain way, take care of their family, like make sure that everything is put together, how do you advise, whether it's friends or clients, to be able to take that step back to prioritize food, to actually go further when it feels like you just even today can't handle everything in a day?

• 28:11Speaker 02

  So I would always say, don't be afraid to make the shortcut because healthy convenience is a real thing. And there are so many incredible brands and products and things and ways that you can make nutrition work for you. So if you need to buy the pre-cooked rotisserie chicken, go and buy the pre-cooked rotisserie chicken and have it in your fridge. So I used to work with a lot of very affluent, incredible business women who felt like they had no time for nutrition, but they were desperate to feel healthier. Maybe they were going through perimenopause, maybe they were trying to have a baby, all of these different things where nutrition became really important to them. But they were like, Emily, I literally don't have any time. You have to try and work out what works for you and identify your pinch points in the week.

• 28:55Speaker 02

  So if you're good at scheduling your diary for work, you're good at scheduling your diary for food. So you have to look at your week and think, okay, I've got back-to-back meetings here. I'm not going to have time for lunch, so I need to wake up maybe half an hour earlier that morning to be able to quickly prep something, make something, because you don't need any longer than 15 minutes to be able to make something healthy. You can make something healthy in five minutes and pack that up and take that into your work that day. So you know your pinch points, you know the points that you struggle with the most. Ground every single meal, looking for your protein and fibre anchors. It's not protein just for like the gains. Protein is a very satiating nutrient and the way that it interacts with the other food

• 29:40Speaker 02

  when we break things down, it slows down the absorption of the sugars, it slows down gastric emptying. So we naturally will feel a little bit more content and we're not going to have this massive spike and a drop, which is going to leave us feeling a little bit more sluggish. Fibre, obviously fibre encompasses all of the plants, the colour, the beauty, the variety. That is going to feed your gut or the gut is one of the most pivotal, important parts of your health and your wellbeing routine. So if you make sure every single plate that you look at, whether it be your breakfast, lunch, and dinner, and these can be things that you grab and go and you buy out, when you pick up that salad bowl or that sandwich, look at it and think, okay, what in here is protein and what in here is fibre?

• 30:23Speaker 02

  So maybe then you put that one down, you pick up the one that's like, okay, that's a seeded bread, that's a brown bread, I'm naturally going to be getting a little bit more fibre. I've got some turkey in there and I've got some tomatoes and lettuce. Cool, that's going to be a better choice. But my biggest thing is the same way they schedule your workday. If you're taking it seriously and want to take it seriously, schedule your nutrition in the day.

• 30:46Maggie Sellers Reum?

  Do you think that these are why what I eat in a day videos go so viral? Because people just want the way to eat in a day?

• 30:54Speaker 02

  I think the what I eat in a day videos go viral because of curiosity. I think there's something very curious about what people eat and their habits and their routines. And I think people really, really like to to know that. I don't watch any of the what I eat in a day videos and think, oh, cool. That's what I want to eat like. Seeking information from those what I eat in a day videos, I watch them purely out of like, oh, I wonder what you do eat in a day. I do them and they go re- and they do really, really well. But I always position them actually rather than what I eat in a day. It's more so recipe inspiration. So it's ideas that people can quickly do for kind of breakfast, lunch and dinners. Because I'm a recipe creator at my core now. I always want to avoid the eat like me, look like me.

• 31:38Speaker 02

  I think it's really important that women feel empowered by these what I eat in a day videos, by nutrition content, by health content, empowered and inspired rather than, oh, great, I feel rubbish about myself now and I need to change everything. There are some really bad, really extreme ones that tell people that in order to look like this, this is how you have to eat. And that is the biggest farce ever in the whole industry. None of us look the same. None of us should be eating the same.

• 32:11Maggie Sellers Reum?

  I do have a very interesting dynamic with food because I was undiagnosed PMOS and endometriosis. I had just had my surgery like less than three months ago for Endo. And so a lot of the time, there was something like in my metabolic system growing up that I didn't know what was going on. And so even for food for me, I would watch all of my friends eat and I would be eating the same. And I'd be like, why am I gaining weight at such a rapid rate? And none of my friends are gaining weight. And this started for me when I was like fourteen, fifteen. And I think back in the industry, those videos of like when social media started to come, what in the days were so toxic and so hard to look at. How would you describe the industry then versus the industry now that you operate in?

• 32:53Speaker 02

  So I think it's coming a long way. And I think there are more powerful voices encouraging people to take a step back and take information with a pinch of salt. I think when anything is new, it's always going to be taken a little bit more seriously, a little bit more intensity, like even with with GLP ones, like when it first came out, people were either terrible or they were like amazing. Sometimes I think with the social media space, especially going back ten years ago, it was extremes. It was gluten free, sugar free, carb free, grain free, everything free. People would only have like coconut sugar and it was just, it just went crazy. And it's like, you don't, like, if you want a piece of cake, don't worry. It doesn't have to be like an avocado chocolate cake.

• 33:37Speaker 02

  Like you can just like have the piece of cake in the context of a well balanced diet. And that stuff unfortunately just is not sexy and it doesn't sell. Because people love, I think, the quick fixes and the idea of being able to go on a detox and and jump on all of those things. So I think all of that from back in the day will still always feed through to now. But I do think that now people are able to be a little bit more balanced and see a bit more of a balance in the content that is put out there.

• 34:11Maggie Sellers Reum?

  This is more of a curious question for me because I feel like you might have a very similar opinion that I do. So when I see girls in the finance industry, when I'm trying to teach or like empower women to talk about money and make money. And I see these trend videos, like right now, there's one that's like girl math. And it's like all these silly things that girls actually do that is keeping them not rich and like keeping them poor. And I want to engage with the trend because I'm like, okay, this is actually taking off. You can actually spread your mission. But then I'm like, that's furthering potentially keeping women in a place that I don't want. And there's one going on in the food industry right now that's like, in a world of protein, don't forget who you really are. And it's girls eating like croissants and having a bunch of rosé. And I'm so curious for you, when you think about your content strategy

• 34:55Maggie Sellers Reum?

  and you think about things that are trending and maybe playing into something that actually is kind of against your mission of like protein and fibre and nourishing yourself. How do you think about playing into those things to be a part of the cultural conversation? And then how do you stay true to Emily, the nutritionist, that might not actually believe in that trend?

• 35:14Speaker 02

  So trends don't feed the you, trends feed trends. So I'm always very careful to make sure that I stick to my content strategy and who I am. And sometimes I see something, I'm like, oh, wow, that would be really fun to do. But at the end of the day, I have created something that is mine. And if I deviate from that to partake in what I think people want to see or what is trending, all I'm doing is feeding that trend. And I would say that to anyone who is listening and wanting to grow a business, especially in the creator space, especially in kind of social media, is make sure that you have a really strong point of view and you stick to that point of view.

• 35:59Maggie Sellers Reum?

  So many people listening to this like have a vision of financial freedom and opportunities coming to them. And I, it always comes back to like building a personal brand and being in the creator space. So I'm curious to how you actually built this. Before you had an audience, before the books, before your brand, like you were a one to one nutritionist, only being able to serve five to seven clients at a time. And anyone that's been a solopreneur, that's actually offering services, knows that like there is a ceiling to you physically being able to help people. So what was that moment where you were like, I'm gonna put my phone down, I'm gonna start creating videos? And how long did it actually take you to build the audience of three million people that you have now?

• 36:38Speaker 02

  When I first started my business, I was so nervous for what to charge. And I think this is a massive, massive conversation. How much do you value yourself? And it's a conversation that I had with my husband. And when he found out how much I was charging, he said, triple it. I said, I can't triple it. No one's gonna wanna work with me. He's like, Em, you're fantastic at what you do. You deserve to charge a higher rate. Charge the rate that you're worth and people will come to you. And I remember the first time I tripled my rates, I continued getting clients and they were paying three times more. And I was like, oh, my goodness, I'm now three times better off just from making sure that I actually sit there and think, okay, how much value am I truly adding?

• 37:23Speaker 02

  Like, don't undersell yourself. I wouldn't say that I'm necessarily the most confident person in the world, but I'm never scared of trying something. So I'll be absolutely petrified, but I'll still jump off the the cliff. And it was my husband who really encouraged me to push myself out on social media. So at the time, my Instagram page was literally just supportive of my nutrition clinic, Emily English Nutrition. And I'd always have Em the Nutritionist, that was just my little thing. And I used to take pictures of the food, maybe do some quotes once in a while. And then reels became a thing on Instagram for the first time. And my husband was always saying, you know, you need to be in front of the camera. You need to do talking to camera.

• 38:04Speaker 02

  People need to hear your voice, how you are, because it's the humanistic side, I think, of of building a creator brand and and building that kind of section in in what you want to own. So I started doing more talk to camera pieces, walking along, saying what I was doing this day. I actually had, it's a bit of a an off thing, but I actually had a delivery kitchen at the time as well. So that was all a little bit crazy, but I was doing all those things. And I remember it's really funny, my business partners of my delivery kitchen weren't the nicest people in the world. And when I started doing the talking to camera pieces, they were like, no one cares about you, Emily. So I was like, okay, fantastic. Um, I got the last laugh. Um, and I started filming the recipes that I would give to my clients.

• 38:47Speaker 02

  And then I would get like five hundred views and then a thousand views, then maybe like one thousand five hundred. And then I had this one recipe, it was peak summer, really hot day. And I did just a great Greek salad with this really nice slice of like garlic bread toast, which you rub with garlic, olive oil, loads of fresh herbs that you chopped all over and and spread. And it was kind of like this giant crouton that you'd scoop the Greek salad on, just delish. I think that got ten thousand views. And ever since then, the organic growth and snowballing effect of do something that people resonate with and people love, and you will continue to grow. And that has just been the constant trajectory ever since that Greek salad.

• 39:30Maggie Sellers Reum?

  I feel like there's so many people that are listening to this that can be like, okay, now I wanna do it. But what holds them back a lot of the time is, to your point, being embarrassing, especially with people in your life. Who was around you in terms of your friends? Because you obviously sound like you have a very supportive boyfriend back then, now husband. But like, was there that fear of being cringe to the people that were actually knowing Emily, not just Em the Nutrition Online?

• 39:53Speaker 02

  Do you know what? No, I've never, I've always been actually a bit of a lone wolf with my pursuits. I'm not a person who likes team sports because I'm so scared of my failures impacting other people. So I think with my friendship group, especially I think at the time it was COVID, so I wasn't really seeing anyone anyway. I wouldn't say that I necessarily had that really big group of friends that I was like worried about what they were thinking. And I come from such a big family that it's all quite chaotic and everyone's always doing those are different things. But I don't really feel like I have many eyes on me from the people who are actually really close to me. It's actually the eye, the eyes from the people who are the strangers and the followers

• 40:36Speaker 02

  and the people who I'm trying to constantly people please and seek approval from that cripples me the most personally.

• 40:42Maggie Sellers Reum?

  Do you still think you do that?

• 40:44Speaker 02

  Yeah, yeah.

• 40:46Speaker 02

  That's the thing that I find the hardest thing about the growth and I love it. I'm super entrepreneurial. I'm hungry for it. And it's like, strike whilst the iron's hot. But there's also still part of me that's like, oh God, they didn't like that recipe. Or that video didn't do well, or that person criticized this. And it will, that will hit harder than any criticism from people closer to me, which is strange, actually.

• 41:14Maggie Sellers Reum?

  It's very interesting. Arthur Brooks talks a lot about this of like, caring about the opinions of strangers versus caring about the people in your life. And it's honestly, like, I can tell you, friend to friend, like, I feel the exact same way. My team literally every single day is like, post, post, post. But I'm so critical of like, what's the VC community going to think about this? What's the investing community? But when I was fearless, when no eyeballs were on me when I was building Hot Smart Rich and I was making videos being like, this company's overvalued. This is an investment that you should look at. It all ended up being instinctually right. So I'm so happy I posted those videos because I have evidence. Like, there is a video I did about Substack being the next huge technology and that people should invest in the crowdfunding round, like, four years ago. This is before Substack was everything that it is today.

• 41:59Maggie Sellers Reum?

  But I think as you grow and you get more eyeballs on you, you are afraid to take those risks. But I've been fascinated by you and especially learning more about your story because you seem to be very comfortable talking about money. And not coming from money, that always really intrigues me. Because a lot of women especially are very afraid to say, I am a millionaire. I have proven myself, this is my worth. Where do you think that comes from?

• 42:29Speaker 02

  Definitely my upbringing. So my dad's very entrepreneurial. And, I mean, being one of five, so it's literally my dad, starting his business, trying to grow this business, seeing him go through the ebbs and flows and failures of that business. My mom there just trying to like, raise five kids, feed five kids. And we literally had nothing. Like, when I say like, times were like, really tough, like, they were really tough. There, there were times that like, if my parents had forgot to get the money out for the bus, I would have to walk. So it'd be like, that, that hour walk to school. And it's like, not like, oh, sitting there, boo hoo. Like, I'm still a wicked upbringing. Like, my family are amazing.

• 43:11Speaker 02

  Like, my parents, my, my household was so full of love and nurture and all of that stuff. But it was up to me. If I wanted something, I had to go and get a job. And I had to go and work for it. And that's always been the case. And I've never been the smartest. I've never been the fastest. I've never been the, the most popular. I've never been any of those things. So I always feel like, as I said, like, I have to work for this thing. And it's really funny because people always criticize me and think that I've come with a silver spoon in my life. And they're like, oh, I went to private school. I was like, yeah, because I, I got funding for it. And I remember going to this school and it was the first ever non-dress day. So normally you have to wear a uniform and then you used to have like, two, three days a year

• 43:53Speaker 02

  that you would wear clothes that were not school uniform. And I remember turning up and I'd had this, I bought this one shirt from a company called Jack Wills at the time, which was like, super popular. It was like, what everyone was wearing. And it was my most treasured shirt and it's all I had. So then the next day, that was non-uniform day, I wore the same shirt. And I got so crucified and bullied by the girls at school that I turned around to myself and I was like, I don't want to feel like this again. I, I refuse to feel like this again. So then I, I got a job and I was working for my granny. And I used to earn five pound an hour and I used to do all of the prep in her kitchen.

• 44:38Speaker 02

  Then I used to go and clean all the B and B rooms. I saved it all up and I brought another shirt. So then the next Monday day, I turned up in a new Jack Will shirt, so no one could really call me. And I think it's that kind of proving to others that I'm not what they think I am. I think that's what really, really drives me and actually motivates me. I love proving people wrong. And I think sometimes people will look at me and they just think blonde nutritionist, like, in the health space, probably just got it all. And it's like, no, no, no, like, I really have, every single thing that you see that I've done has been my hard work.

• 45:19Maggie Sellers Reum?

  A few months ago, I come downstairs and Courtney is answering emails and chugging out of our olive oil bottle. I was intrigued, kind of disgusted, but very curious. So I started looking into the benefits. I found the most chic brand that fits into my hot, smart, rich life with Alya Health. Alia makes these daily olive oil shots from a rare Tunisian olive that's naturally really high in polyphenols, which are nature's best medicine that helps to naturally lower your inflammation in your body. Even before they became a sponsor, I've been taking one before I eat. And I've actually noticed less bloating and fewer sugar cravings. I cannot eat without these now.

• 46:00Maggie Sellers Reum?

  And with my ADHD, I'm loving these for a clearer head and more steady focus. I love that I only need one shot a day and I don't have to worry about poor digestion, bloating, or fatigue anymore. And they taste amazing, smooth, buttery with that little peppery kick. So olives have officially made it from my wedding into my daily routine. And I'm giving my angels a code for 20% off. Just use HSR at alyahealth.com. I've said it before, and I'm gonna say it again. This is one of the best times in history to build something of your own. If you have an idea for a business, I want you to pick up your phone right now.

• 46:44Maggie Sellers Reum?

  Because genuinely, you just need to start. Now, entrepreneurship is far from easy. But if it's a product business, there's infrastructure like our sponsor Shopify that can get you up and running almost overnight. The storefront, the payments, the orders, all built in. And for women especially, there are so many gatekeepers we just don't have to deal with in the same way anymore. The bank, the landlord, all those people who used to decide whether you got a shot. There's a reason Shopify stock jumped 17% recently. There's also a reason that I applied to Shopify 11 times.

• 47:27Maggie Sellers Reum?

  They are the backbone of entrepreneurship. You may never feel completely ready, but you've never had more of an opportunity to start. There is no better feeling than having something that is truly yours. Find out what it's like to say, that's my business at Shopify.com slash HSR. That's Shopify.com slash HSR. I watched a video of you.

• 47:55Speaker 03

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• 49:19Maggie Sellers Reum?

  Well, getting a street interview, you're wearing this gorgeous burgundy jacket. And the guy says, okay, what's your name and what's your entrepreneurial pursuit? And when did you become a millionaire? And you said 29. And how old are you now? I'm 30. He was like, whoa, like, you just became a millionaire. And you, your look is so stoic and so like, proud and not in a ego way. It was like, yeah, like, and I don't have a lot of people on the show that won't come on and talk about finances and money because I believe that truly doesn't help women actually understand their value and be able to advocate for themselves. And I think with your whole brand being to help people, it's clear that that doesn't just stop at nutrition.

• 50:01Maggie Sellers Reum?

  But I still am stuck on the like, how did you get comfortable talking so much about money? How do you feel confident in that perfect balance of like, confidence and humbleness? To be able to say like, I am a proud millionaire? Because I think a lot of women are so afraid of being at the top and people, especially in the UK, wanting to like, tear you down.

• 50:24Speaker 02

  Why are we so nervous to say, hey, I want to do this because I want to make money? Like, why is that a taboo thing to say? Why can we not want to make money? It's like a really strange thing. And I'm very lucky that I do something that is so amazing and I love my job. And at the heart of every single thing that I do has integrity and purpose and care and love. But if I can monetize that, then I'm going to. The world is there for your taking. And we should be building people's confidence and, and belief in themselves to be like, I can make money. I can monetize this. And it doesn't matter who you are. The world is more connected than ever.

• 51:09Speaker 02

  And the space of social media, the ability to set up a profile, a platform. Use your iPhone. I've shot everything and still shoot everything on my iPhone. So I've made a multi-million pound business out of a mobile phone and a social media platform. During that COVID times, when that delivery kitchen shut and the nutrition clinic, I didn't know what was going on. I hadn't filmed a single, and the nutritionist must have had like, 600 followers. I was not making a lot of money at all.

• 51:42Speaker 02

  But the belief and the trust and having the guts to actually put yourself out there and be memorable. And I believed in myself. I was like, I am going to make money out of this. I will. I absolutely will. And just having the confidence to, again, value yourself and charge the right amount for what you are worth.

• 52:03Maggie Sellers Reum?

  I think that's why, like, I'm so excited to be here. And Amy Small actually posted this video saying, like, I can't wait for Maggie Sellers' room to bring Hot Smart Rich Energy to the UK.

• 52:11Speaker 02

  Yeah.

• 52:12Maggie Sellers Reum?

  Because even the name Hot Smart Rich, people were like, do you actually call yourself Hot Smart Rich? And I'm like, if you know the story of the origin of Hot Smart Rich, it has nothing. I was none of those things when I first started this. And I always get this question from my community, so I want to flip it to you of like, I have the confidence now after listening to you and Emily, but like, how do I actually make the first deal happen? I don't know how to negotiate. I don't know my value. How do I actually get that first dollar for posting on social media?

• 52:45Speaker 02

  So my first thing is, if you have a list of the dream brands that you feel you would work really well with. So for example, mine would be like a Marks and Spencer's, or a La Cruze, or like a beauty brand, like a L'Oréal beauty brand. You have to make sure that what you're putting out, they would see and think, oh, we want a piece of that pie. So you have to think about your positioning. You have to think about your desirability, your sellability, what is in your business that there is to monetize. And I'm very, very lucky that With and The Nutritionist grew quite a few different arms. So I obviously have my core nutrition arm. I cook. So what pans do I cook with? Am I making sure that

• 53:26Speaker 02

  my content is visually appealing enough? Am I doing really nice opening shots and pan shots? Cool. So when you turn around and message a La Cruze saying, hey, have you thought about a partnership opportunity here? This is where your product will be placed in the concept of And The Nutritionist. There's a piece of the pie that they can take from my community that I've built and the people who view my content. Cool, that piece of the pie is worth X. Great. Marks and Spencer's, ingredients, the way that I shop, how I, how I make and consume, have grab and go concepts, all of these things. I work a lot with their Eat Well collection, so their nutrition range. Perfect piece of that pie. Different to La Cruze, so I can make sure that I'm monetizing and working

• 54:08Speaker 02

  with different brands. So then suddenly I've become this really multifaceted business. And I don't just say like person, I say business, because the creator space now is building creator businesses. It's not just being an influencer. It's not just being a single person. Think about the business that you are. Treat the way that you act, you film, you structure your life like you are a business. And if someone is sitting there and struggling, being like, oh, I don't know how I can monetize, it's because brands are looking at you and looking at your content, and they don't know how to monetize you.

• 54:39Maggie Sellers Reum?

  Do you negotiate all your deals yourself?

• 54:40Speaker 02

  No, not anymore.

• 54:41Maggie Sellers Reum?

  I was like, you know, exactly. Because I think, you know what is fascinating is that there are creators that are true entrepreneurs. And then there are people that are more talent and have the teams around them that are thinking about how do they build these businesses. But I can tell you, within knowing you for this amount of time, you are definitely the creator entrepreneur.

• 55:01Speaker 02

  Yeah.

• 55:01Maggie Sellers Reum?

  When you think about making money, you think about being an author, you think about being a creator, you think about being an entrepreneur, a founder, and like a bunch of more things than that. What is the easiest one to make money at? And which one has been the hardest? Or maybe the slowest growth to be making money in?

• 55:16Speaker 02

  Thing is, I wouldn't say that any of it's been easy. I think it's been this slow burner of accumulative value and worth. So the easiest thing is actually been able to work with brands and getting brand deals through And The Nutritionist, because I was able to get those little 500 pound jobs, UCG creator jobs when I was first starting out. There were just little things that would pop up. And I think there's always brands looking to work with small influencers. Absolutely. So that used to just come through because I'd created a really nice platform. The hardest thing was then growing that platform to have over 3 million people who are engaged, who are interested, who stay interested, who are still a buying audience. That's the thing that's really important. It's all well and

• 55:59Speaker 02

  good having loads of people watching your content, but are they going to buy my recipe book? Are they going to get my supplement? If I post a recommendation, are they going to trust the fact that I actually endorse this? So the hardest thing has actually been creating longevity, trust, and purpose with the brand partnerships, because it's so easy to say yes. That's the easy moneymaker. Yes, do that. Yeah, I'll work with you. Yeah, I'll promote your supplement. Yeah, I'll promote this beauty product. The hardest thing is saying no in order to protect that bubble and that audience.

• 56:32Maggie Sellers Reum?

  I want to go into you founding a supplement company. When I found that out about you, I was fascinated, because especially in America, we have a company seed.

• 56:40Speaker 02

  Yeah.

• 56:40Maggie Sellers Reum?

  They are reported to be doing $200 million in annual sales. I know of a lot of people that take probiotics and prebiotics, but it is a saturated space in the US. And so to find someone who's like, this is the space that I'm going to go into. It is saturated, but I have a unique idea. What was it that made you be like, this is the first product company that I am going to start?

• 57:02Speaker 02

  So I've always been a problem solver. And I've always loved a little micro habit or wellness habit. Like, I'm a, I love a supplement, but there is so much rubbish out there. And the amount of people as well who just white label products. So I had the ability to pretty much create whatever supplement I wanted. And I had offers all the time of people being like, hey, we can stick your face and stick your name on this. And I'm like, yeah, but what is this? Why do we not have something that is the best strains, based on what research shows, which can cover a lovely wide range of things that we know

• 57:42Speaker 02

  gut health impacts? Things like our skin, our mental health and our mood, our bloating, digestion, regularity, comfort, every single thing. Why are we not using all of the strains that we know impact all these different areas, putting it into a blend, that we then protect using the best encapsulation technologies? So the other thing that I'm obsessed with when it comes to supplements is how are they actually manufactured? And are they actually going to be working and getting to where they need to go and being absorbed? So liposomal supplements, I, I love, it's this form of packaging a supplement, these little spheres, which you get much higher bioavailability, so you absorb more. Then we decided to do that dual cap. So you've got the inner core and the outer core. So the inner core has

• 58:26Speaker 02

  all of the 11 bacterial strains, which I hand chose. Then the outer core has the vitamin D, the FOS, all of these gut barrier supporting nutrients. So you actually help support the gut lining, so the gut integrity. So all of those amazing bacteria that you've invested in, you've paid a lot of money to get, actually get released where they need to be and alive. And that whole concept, I remember turning around to my business partner, and they had already grown and founded a, a company that had done really well, and they'd sold. And we were just sitting chatting one day, and I was like, I just had this idea. And like, this is what I want it to be like. And Jim turns around to me and he's like, well, let's do it then. And I was like, yeah, but we have to do it my way. And he was like, you

• 59:09Speaker 02

  know what? We're, we're ready to go again. We're ready to grow and start another business again. And I said, yeah, but it like, it's going to be quite expensive. I'm not going to compromise anything. And they let me. And they believed in me for creating this product, using my brain and, and my experience, working one to one with real people, and being in contact with real people, real guts, real lives, to do this simple, translatable, relatable, kind of, once a day, every single day supplement, that I cannot believe how quickly we have grown. The ability to be able to change people's lives through building

• 59:52Speaker 02

  a business and a brand with its core purpose is to make people feel better and really give people the best of the best, is one of the most fulfilling things ever. And it's amazing that we will be able to hopefully continue to grow this to a point where I think that is going to be my biggest achievement to date financially in my career. And it was all built through desire to create something that was actually a market leader in its face.

• 1:00:25Maggie Sellers Reum?

  Okay, Emily English, we're going to go into some rapid fire. But is there anything that we haven't talked about that you would be sad to leave the set if you did not talk to the angels about today?

• 1:00:35Speaker 02

  Yeah. So I think it's really, really important. So I still do all my own editing, all my own filming, and all my own social media management. And people think I'm crazy, and they're like, why? You should delegate. I think it's so important that I'm like doing boots on the ground journalism with my audience, that I know what people want. I know what people feel. I read my messages. I can't reply to every single one, but I read my comments. And I think that understanding of who your business is for and who you are for is one of the most pivotal reasons why I've been so successful. I truly believe that

• 1:01:16Speaker 02

  I solve pain points and issues for people, because I understand and I know the pain points for people. And even now, I will do like budget friendly foods. And I will make sure that my recipes don't use loads of crazy ingredients, and they're accessible, and they're quick, and they're cost effective, and all those things. Because I understand that the little bubble that I'm growing can't leave behind who the core is, is, is, is for. And that is my kind of number one tip. Make sure that you stay in touch and grounded with who your customer or consumer is.

• 1:01:53Maggie Sellers Reum?

  Love that. Okay, let's have some fun. Emily English, what is the last thing you put on your credit card?

• 1:01:59Speaker 02

  Flight to Greece.

• 1:02:00Maggie Sellers Reum?

  Ooh, was that today?

• 1:02:02Speaker 02

  Yesterday. I haven't told my husband yet, actually. So we'll know now.

• 1:02:07Maggie Sellers Reum?

  So do you book your travel?

• 1:02:08Speaker 02

  I do, yeah.

• 1:02:09Maggie Sellers Reum?

  Okay, I love that. What is the last most expensive thing that you bought?

• 1:02:14Speaker 02

  Um, a really beautiful new, um, La Cruze crock pot.

• 1:02:20Maggie Sellers Reum?

  That is set to you answer. I love that. Pick one for the rest of your life. An amazing starter or dessert?

• 1:02:26Speaker 02

  Amazing starter. Because give me like, the most amazing, like, crudo or sushi with warm bread and salty butter. Heaven.

• 1:02:35Maggie Sellers Reum?

  Okay. Uh, which country has the best food that you've ever visited?

• 1:02:41Speaker 02

  I mean, it's got, oh, I'm, oh, God, that's so hard. Okay. Mallorca. The food scene there is ridiculously good. I, I actually think that French food is overrated, but I feel that's a bit controversial, but.

• 1:02:57Maggie Sellers Reum?

  You have to eat at one fast food chain in America. Which one is it?

• 1:03:02Speaker 02

  Raising Cane's.

• 1:03:04Maggie Sellers Reum?

  Was not picturing that.

• 1:03:06Speaker 02

  I mean, I haven't had much fast food in America, but I've had the Raisin Canes and their little chicken tenders were very good.

• 1:03:11Maggie Sellers Reum?

  You can only pick one for the rest of your life, sauna or lymphatic drainage?

• 1:03:14Speaker 02

  Lymphatic drainage.

• 1:03:15Maggie Sellers Reum?

  Do you do it often?

• 1:03:16Speaker 02

  Not often as I would like. But I love it whenever I do get it. Yeah, it's so good.

• 1:03:22Maggie Sellers Reum?

  Do you have a good girl in London? Let me know.

• 1:03:23Speaker 02

  I do, yeah.

• 1:03:24Maggie Sellers Reum?

  Okay, you can only eat one meal type for the rest of your life. This is every single meal, breakfast, lunch, or dinner.

• 1:03:30Speaker 02

  Dinner. I could skip breakfast if I had to. I could power on through lunch. But I need dinner and I feel like dinner is the moment that you sit down with friends, with people that you love. Like, I love going out for dinner. So, yeah, dinner.

• 1:03:44Maggie Sellers Reum?

  I would totally pick breakfast.

• 1:03:45Speaker 02

  Would you?

• 1:03:46Maggie Sellers Reum?

  I can't function without food in the morning. Like, as soon as I wake up, it is, I want food.

• 1:03:50Speaker 02

  Yeah.

• 1:03:51Maggie Sellers Reum?

  It's crazy. What is your guilty pleasure that just doesn't make sense?

• 1:03:54Speaker 02

  I... Oh, I love chocolate and salty crisps. So I have a bar of chocolate and just like plain salty crisps and I put it together. Yeah, weird.

• 1:04:08Maggie Sellers Reum?

  Well, I'm gonna try that.

• 1:04:09Speaker 02

  It's really good.

• 1:04:10Maggie Sellers Reum?

  Coffee or matcha?

• 1:04:11Speaker 02

  Matcha.

• 1:04:12Maggie Sellers Reum?

  Love that. Okay, we have two more that we ask every single guest. So if you don't know, an HSR love note is basically an affirmation to retrain your brain to think very positively about yourself. So what is an HSR love note that you would tell yourself every single day for the rest of your life?

• 1:04:26Speaker 02

  You are enough, you have enough.

• 1:04:28Maggie Sellers Reum?

  Love that. Do you say that to yourself every day?

• 1:04:30Speaker 02

  I try to and when I was in my eating disorder recovery phase, I basically booked this really crazy trip to Africa to teach English for like two months. Cause I just kind of pulled myself out of it and volunteered. And I met this older woman who was a little bit like hippie and amazing. And she taught me that affirmation because I confided in her that I was struggling. And she was like, this is the one affirmation that I'd tell myself every single day. She must have been like 50 and I still say it now every single day.

• 1:04:59Maggie Sellers Reum?

  And if you could title this season of your life, what would it be called?

• 1:05:02Speaker 02

  So good.

• 1:05:04Maggie Sellers Reum?

  Your new book.

• 1:05:04Speaker 02

  Just like recipe books. Yeah.

• 1:05:06Maggie Sellers Reum?

  Okay, Emily English, where can people find you and how can HSR help you?

• 1:05:10Speaker 02

  Um, so you can find me across all platforms. I'm the Nutritionist. Um, I also do some long form on YouTube. Epitome is obviously my supplement company, so you can find me there. And we are really excited to be kind of growing into the US, hopefully next year. So if there are any creators or businesses who want to collaborate, maybe with Epitome, maybe with my books, then reach out.

• 1:05:32Maggie Sellers Reum?

  Perfect. Thank you so much.

• 1:05:33Speaker 02

  Thank you so much.

• 1:05:44Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board. So everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 1:06:28Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree. Looking for a simple way to thank your clients or recognize employees for a job well done? A Starbucks card is more than a gift. It's a pick-me-up, a break in their day, and a reminder that you appreciate them. Whether you're shopping for digital or physical cards in bulk, Starbucks cards are the perfect gift to brighten anyone's day. Share the joy of coffee and connection when you give the gift of Starbucks. Shop Starbucks cards in bulk now at starbuckscardb2b.com.