This Daily Habit Will Let You ACHIEVE ANYTHING You Want! (Law Of Attraction) | Bob Proctor

Bob Proctor almost missed being in The Secret—a garbled voicemail nearly cost him the opportunity that would introduce millions to his work. But long before that moment, Bob had already transformed from a broke, directionless 26-year-old into someone earning over a million dollars a year cleaning offices. His journey reveals a truth most people miss: your results aren't determined by how smart you are or how hard you work, but by the paradigm—the unconscious programming—controlling your behavior. In this conversation, Bob breaks down the higher faculties we all possess but rarely develop, explains why brilliant people stay broke, and offers a roadmap for changing the conditioning that keeps us trapped. You'll walk away understanding that freedom isn't about working harder—it's about rewiring the patterns that run your life. Bob Proctor’s books:Change Your Paradigm, Change Your LifeYou Were Born RichThe Secret of The Science of Getting Rich: Change Your Beliefs About Success and Money to Create The Life You WantIn this episode you will:Discover why your paradigm—not your intellect—controls your income, and how to identify the unconscious patterns keeping you stuck in the same financial reality year after yearTransform your relationship with fear by understanding the "terror barrier" and why breaking through it is the only path to growth, freedom, and the life you actually wantMaster the six higher faculties (perception, will, reason, imagination, memory, intuition) that separate humans from every other species—and learn practical ways to develop each one dailyBreak free from the trap of working harder by understanding Napoleon Hill's principle: riches never come from hard work alone, but from definite demands based on definite principlesRewire your brain through the power of repetition and gratitude, including Bob's daily practice of writing with his non-dominant hand to consciously reshape his paradigmFor more information go to https://lewishowes.com/1837For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Lewis Howes [SOLO] – greatness.lnk.to/1831SCDean Graziosi – greatness.lnk.to/1766SCAlex Hormozi – greatness.lnk.to/1723SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  Welcome everyone back to the School of Greatness podcast. We have the legendary Bob Proctor in the house. Good to see you, sir.

• 0:06Bob Proctor?

  Good to be here, Les.

• 0:07Lewis Howes?

  Super glad that you're here. You've been an inspiration to so many people since the 60s. But really, I learned about you from The Secret, which I think a lot of people learned about you in the mainstream world. And we were just having a conversation off camera about how you almost missed being in The Secret. So I'm curious if you could tell that story, how you've...

• 0:27Bob Proctor?

  Yeah, it was an interesting story. I had a message on my phone, but the message was very garbled. I didn't delete it. I hit pound and just...

• 0:38Lewis Howes?

  This is the recording box, voice message recorder.

• 0:41Bob Proctor?

  Yeah. I was in an airport and the messaging was full. So I phoned Gina. Gina, Gina Hayden's been my assistant. She'd been with me for 33 years next week.

• 0:55Lewis Howes?

  Wow.

• 0:56Bob Proctor?

  Anyway, I said, Gina, my phone's full. Help me clean it up. I was in an airport. And so I said, I think this is the number. It sounds like a noisy number. And I said, I think this is the person's name. Glenda.

• 1:16Bob Proctor?

  Was Rhonda Byrne made The Secret? Glenda was her sister. And she was doing the heavy lifting, I guess. So anyway, Gina, and I said, and they said something about a movie, but I said, everything I'm telling you could be wrong. Well, she phoned me back in an hour and she said, no, everything you were telling me is right. She said, there's a film crew in, they're doing this film from Australia and they really wanted you in it, but they haven't been able to get a hold of you. And I thought, well, they couldn't have been trying too hard, you know? They phoned my phone. They did have, they found the number. And, but she said, they're going back to Australia next week. They've been trying for a month to reach you. And they're shooting in Aspen all weekend. And Gina says,

• 2:00Bob Proctor?

  isn't that strange? Bob's doing a seminar in Aspen this weekend. I hadn't been to Aspen for two or three years.

• 2:05Lewis Howes?

  Wow.

• 2:06Bob Proctor?

  And so I just walked next door. I was working in a hotel. I just walked next door and walked into a little room. It wasn't much bigger than this. And they had cameras and of course, there was no air and...

• 2:18Lewis Howes?

  You're sweaty. The lights are on.

• 2:19Bob Proctor?

  Oh, it was terrible. I mean, you wouldn't have believed the way that was set up. And they had two cameras, one that was rolling in, one fixed. And...

• 2:30Bob Proctor?

  That's the story. So I shot, I answered a zillion questions for them. And they got a roll going and I just started to talk. And they loved what I was saying because it was along what they were looking for. And so I opened my computer and I put a page of PowerPoints up that would trigger my mind on different things. So they had me in there for a couple hours. And I never heard anything from them then. I think that was in the summer until the next spring or something.

• 3:02Lewis Howes?

  Really?

• 3:03Bob Proctor?

  And I got a CD by FedEx. And I get a lot of CDs sent to me and I didn't, back then, and.

• 3:11Lewis Howes?

  This is what, the 90s or 2000?

• 3:14Bob Proctor?

  Well, I don't know, it was the year before it came out, it came out in 2006 or something.

• 3:18Lewis Howes?

  Okay, so 2005.

• 3:20Bob Proctor?

  So it was, yeah. And I put it on my coffee table and I said to my wife,

• 3:26Bob Proctor?

  you know, we gotta watch this thing. I didn't even know how to start the CD. And so anyway, she put it on and I looked and I thought, oh my God, this is gonna rock. It was the, because I saw the trailer and it was the trailer that sold the secret.

• 3:40Lewis Howes?

  Wow.

• 3:42Bob Proctor?

  And that thing just took off like a rocket.

• 3:45Lewis Howes?

  You guys were everywhere for years.

• 3:48Bob Proctor?

  Yeah, yeah.

• 3:49Lewis Howes?

  And you were one of the main people that they focused on a lot. I feel like you're.

• 3:52Bob Proctor?

  Well, I was, I was, I think I'd probably studied their subject more than anybody.

• 3:58Lewis Howes?

  Right.

• 3:58Bob Proctor?

  And then they had me do a section. If you go into the CD into the menu, there's a special, special Bob Proctor in there. Where they had me do about 30 or 45 minutes. I did it in my office on a green screen. I just started to talk and I didn't stop. They never edited it and they put that, so that's in there.

• 4:18Lewis Howes?

  That's the bonus.

• 4:19Bob Proctor?

  Yeah. And I think that's online for, I don't know, two, three million viewers on it, yeah.

• 4:24Lewis Howes?

  Wow. It's inspiring.

• 4:26Bob Proctor?

  Yeah, yeah, it was, it was a great, it was a great hit, yeah.

• 4:29Lewis Howes?

  And you, but you already had a successful business. You were teaching, doing seminars.

• 4:34Bob Proctor?

  Well, I've been in the business since, that was in 2006. I'd been in the business since 1968.

• 4:40Lewis Howes?

  Wow.

• 4:40Bob Proctor?

  You know. I started in 1968 with, with Nightingale Conant.

• 4:45Lewis Howes?

  Okay.

• 4:45Bob Proctor?

  Yeah, in Chicago. Yeah. Wow. And you didn't go to high school. You said you went two months to high school. I went to high school for two months, yeah. They kicked me out. Why did they kick you out? Well, I was useless. I was just, I was, I was going nowhere, doing nothing. I mean, I was a useless human being, really. I had, um, the word goal, I would think of a hockey game or a soccer game. Never, it was not something a person would work toward. I, um, I'd been in and out of the Navy and in and out of factories and Wow. working in bars. I mean, I was going nowhere. And I was 26 when I woke up. But prior to that, nothing was happening. I think I'm very effective at what I do.

• 5:31Bob Proctor?

  Because I always figured if this worked for me, it would work for anybody. Hmm. I was such a loser and my world, my world changed so dramatically. That I've never, I've never ceased to be fascinated with what happened to me. And I want it to happen to other people. And I can't. Why do you think you were such a loser? Cause I feel like we were brothers then. Cause I felt like. I was, I've thought about that many times. I was born during the depression. I've been around a long time. I'll be 85 next week. Wow. Um, so I was born during the depression and the war, the second world war broke out. I was just five, six years old.

• 6:13Bob Proctor?

  My dad went overseas, so I never really knew my dad. I had a brother and sister, sister older and brother younger. So I was in the middle. And I had my grandmother sort of like buddied up with my brother. And my mother with my sister. And I felt like I was sort of lost. And your dad was gone? Yeah. Well, there was no father. And he'd come home after the war and then he was gone again. So I didn't have any real direction as a kid. And I, I was very thin. I was always underweight.

• 6:47Bob Proctor?

  I guess I had very low self-esteem. I knew nothing about who I was. Nobody ever taught me anything about that. See, in those days, I mean, things were tough for everybody, you know, during the war and during the depression. Your parents, I guess my mother was happy just to be able to feed us and put a roof over. Survive, yeah. Yeah. And now, mind you, she was really a phenomenal woman because she did everything on her own and she made it happen. So my brother and sister and I talk about her, we always say, God bless mother because she kept going, you know? Yeah. And so we look back and I think we had good gene there. Wow. What was the biggest lesson your mom taught you?

• 7:29Bob Proctor?

  I think the biggest lesson she taught me was to be generous. She was, she was a great, she was a very generous person.

• 7:36Bob Proctor?

  I give a lot of money away. I give a lot. I give, I'm considered a very generous person. And I think I learned it from her. I remember we were kids and there was a family on the street over from ours. I lived in the beaches area in Toronto. And in the winter, it was very cold and we heated the house with coal. And they didn't have any coal, so their house was cold. And I told my mother about it and I remember she sent me to the corner with a $20 bill. It's a lot of money. To get two 10s. It was a hell of a lot of money. And she gave me $10 to take the other family to buy a ton of coal. Wow. She didn't even know them. And then stuck in my head, well, I'm still talking about it 65 years, 75 years later, yeah. She was very generous, even?

• 8:21Bob Proctor?

  Yeah, and I think, I think that was something that she instilled in me. Probably in my brother and sister as well, you know? Did she end up kind of making it or? Well, no, well, she did. I mean, she kept things going.

• 8:38Bob Proctor?

  She never.

• 8:41Bob Proctor?

  She didn't, she didn't really understand the rules for success or winning or anything. Hers was probably more survival.

• 8:49Lewis Howes?

  Yeah, of course.

• 8:50Bob Proctor?

  And she did that. So she did a, she did a great job with what she had.

• 8:53Lewis Howes?

  Yeah. What does the power of generosity do for the other person and do for you, the giver?

• 9:01Bob Proctor?

  Well, you know, Jane Willshey puts it very well. She runs Sci seminaries in California. She says, you willingly give and graciously receive. And givers gain.

• 9:19Bob Proctor?

  And so I think,

• 9:24Bob Proctor?

  I think the giver enjoys more than the receiver.

• 9:27Lewis Howes?

  Always, right?

• 9:28Bob Proctor?

  Yeah.

• 9:28Lewis Howes?

  When you're in service to other people,

• 9:30Bob Proctor?

  Yeah.

• 9:30Lewis Howes?

  when you're in service with charity or, or people that maybe have less than you in the moment, it always feels amazing.

• 9:37Bob Proctor?

  Well, like our company builds schools in Africa.

• 9:40Lewis Howes?

  Yeah.

• 9:40Bob Proctor?

  And we built a lot of them.

• 9:42Lewis Howes?

  Yeah.

• 9:42Bob Proctor?

  Cynthia Kersey, do you know Cynthia Kersey?

• 9:44Lewis Howes?

  Uh-uh.

• 9:45Bob Proctor?

  You should interview her. She's a fascinating woman.

• 9:49Bob Proctor?

  She, she builds the schools over there, her foundation. And I met her and I, I started to support what she does. In fact, my son's over there right now with his wife.

• 10:00Lewis Howes?

  Wow.

• 10:01Bob Proctor?

  And every summer Cynthia takes a group over with her. And they, we've built probably hundreds of schools over there.

• 10:09Lewis Howes?

  Yeah.

• 10:10Bob Proctor?

  But they give them everything, not just the schools, you know, nutritious food and...

• 10:15Lewis Howes?

  Hygiene.

• 10:15Bob Proctor?

  Yeah, yeah. It makes the whole thing. There was a lot of schools being built, but they wouldn't last because there was nothing going with it.

• 10:21Lewis Howes?

  Yeah.

• 10:22Bob Proctor?

  You know?

• 10:26Bob Proctor?

  And I'm convinced that giving is a, is one of the basic rules of success.

• 10:31Lewis Howes?

  Hmm. Why?

• 10:36Bob Proctor?

  Well, you know, Emerson said that cause and effect was the law of laws. Action and reaction are equal and opposite. So it's in harmony with the laws of the universe. And I believe this whole universe operates in a very orderly way. I'm very tuned in to laws, the laws of the universe. And I think that's why, you know, it's in harmony with God's laws.

• 10:58Lewis Howes?

  Yeah.

• 10:59Bob Proctor?

  I see the laws as God's modus operandi, it's how everything happens.

• 11:03Lewis Howes?

  Yeah. Now, you said, I think at 26 or 27, that's when you started to wake up, where you started to have some type of awareness about yourself, the world, the universe, life. What happened when you started to wake up?

• 11:16Bob Proctor?

  Oh, that's, I mean, it was dramatic what happened. There was a, I was on the fire department in a suburb of Toronto. And there was a man near there, he became a friend of mine. He was a friend of a lot of people. I mean, I just was fortunate enough to meet him, Ray Stanford. He gave me a copy of Think and Grow Rich, and he said, "Bob, do you ever read anything?" And I said, "No, I can't read." Now, that wasn't true, I could. I found out I read about as well as most people. I think the average person reads at about a grade seven level. And they learn to read by the time they're in grade seven, and then they never improve upon it from that point on. But he said, "If you do exactly what I tell you, and read this book every day, you can have anything you want."

• 11:56Bob Proctor?

  Well, I mean, I was unhappy, I was sick, I was broke, and, you know, you never, you know what? I thought it was nonsense. But he said something else. He said, "Listen, my ways work and yours isn't." He was happy, healthy, and wealthy. The guy always had money on him. And, big, healthy guy. And he said, "You're unhappy, sick, and broke." So he said, "I must know something you don't know. Why the hell don't you do what I tell you?" Well, I think something clicked. Now, people had tried to reach me. I was 26 since I was a kid, and none of them ever did.

• 12:35Bob Proctor?

  And so I started to do what he suggested. And he said, what do you really want? Well, I wanted was some money. I was earning $4,000 a year at the time, and I owed $6,000. If I had paid everything I earned for 18 months, I would have just broken even. It was an impossible situation. And I was just looking at what was. I couldn't see beyond that. So that's what made it impossible. And he said, listen, write what you want on a card. Now, I got a gold card in my pocket. I've carried one ever since. He said, write what you want on the card. Do you have anything you want? So he said, what do you really want? And I said, I want some money. I figured if I had enough money, all my problems would go away. Everybody, I would get on the phone, where's the money? You know, they're always after me, people I owe money to.

• 13:19Bob Proctor?

  So I wrote that I wanted to have $25,000. You know, if I had got together all the people I know, or knew at that time, and put all their money together, we wouldn't have come up with $25,000. Probably wouldn't have come up with $1,000. I mean, it was an enormous amount of money. It was nuts. So I wrote that in the card. He said, you got to read it every day. And he'd keep saying, did you read it? Did you read it? You know, so he got me reading it. Reading the book or reading? No, no, read the gold card. Card, $25,000. Just the gold card. Read the gold card. I'm so happy and grateful now that I have $25,000. And I learned something very important from it. All I thought about prior to that was debt.

• 14:03Bob Proctor?

  Because people are always phoning me, when are you going to pay me?

• 14:07Bob Proctor?

  If you think about debt, you're going to be in debt forever. Yeah. You become what you think about. Well, this gold card got me thinking about earning money. I never thought of earning money before. I thought about debt all the time. And it got me thinking of earning money. So I started to hear people talking about earning money. And because I heard them talking about it, it got me thinking about it.

• 14:28Bob Proctor?

  And some guy said, there's good money cleaning floors. I said, I'm not proud of cleaning floors. I was prepared to do anything. I wonder in this, I say, I wonder. Yeah. So I started cleaning one office.

• 14:40Bob Proctor?

  And by the end of the year, I was earning fourteen thousand five hundred dollars a month. What? I was on the fire department. The chief was only earning eleven thousand five hundred a year. Well, I was earning fourteen thousand five hundred. This was in a year from the start. Well, I started to clean one office. It was Canada starts. I'd wash the floor twice a month. Fifteen dollars a time. I got thirty dollars. Then I got another one. Kirby's Construction. I got sixty-five a month. Well, do you know, in less than five years, I was cleaning offices in Toronto, Montreal, Boston, Cleveland, Atlanta, London, England. I mean, think going like a rocket. And I was listening to Earl Night Gills recordings. I was thinking, listening to or reading, read, Think and Grow Rich.

• 15:26Bob Proctor?

  And every cleaner, I had them studying the same stuff I was studying. Well, none of us knew much about cleaning floors. We just did a good job. We cleaned, but somebody asked me what I was doing, I'd say I was cleaning offices. It was almost incidental to what I was doing. I could have been selling siding for houses. Didn't matter. It was what I was studying, what I was doing with, I was getting the other people to study it.

• 15:51Bob Proctor?

  And I was very irresponsible. I was earning all this money. I was earning well over a million a year. I just, I was living in London. I'd go down to Playboy Club on Park Lane. Play roulette. I didn't even care if I lost, because I, and I hardly ever did. I almost always won. I knew, seemed to know where the money was. And one day, I thought, you know, this isn't very responsible. I don't know what the hell triggered my mind. And I thought, how did this happen? And I didn't know. I didn't know how my life had changed so dramatically, but it had changed dramatically and in a short time.

• 16:28Bob Proctor?

  I'd been raised to believe if you're gonna earn a lot of money, you gotta be really smart. I knew I wasn't very smart. I was earning a lot of money, so I thought, that's not true. I was raised to believe if you're gonna get a good job, you gotta go to school. Well, I hadn't gone to school. I didn't have a good job. I owned the whole company. Right. So I thought, that's not true. So I started to wonder about all the things that I believed.

• 16:50Bob Proctor?

  Are they true? They're not true.

• 16:53Bob Proctor?

  And so then I had to know what happened and I couldn't find out. Took me nine and a half years to figure out what I actually did.

• 17:00Lewis Howes?

  How you got to where you were?

• 17:02Bob Proctor?

  Yeah. You were talking prior to starting this about mentors. I believe they're essential in life. And as I look back, I have been fortunate enough to study with some absolutely brilliant people. I mean giants. And any success I've enjoyed is because

• 17:24Bob Proctor?

  I've had great direction.

• 17:25Lewis Howes?

  Wow.

• 17:26Bob Proctor?

  And starting with the first, and he says, do exactly what I tell you. Until you find out I'm lying, or I don't know what I'm talking about. So that's sort of a rule I followed. When I pick a person that I'm going to choose as a mentor, I do exactly what they tell me. Until I find out they're lying, or they don't know what they're talking about. And they don't lie, and they didn't know what they're talking about. So I've had great, great instruction in my life. And it works.

• 17:57Lewis Howes?

  Who's the most memorable mentor for you?

• 17:59Bob Proctor?

  Well, Ray Stanford, first of all, but they're all very important. Earl Nightingale, huge. I started to study his recordings and then I wanted to work with him. And I saw where he had distributors. So I became a distributor. I eventually, I left my business. I was prepared to pay them to let me work there. I wanted to work with him because I knew if I could work with him, I could watch him, you know? And I'd see what he did.

• 18:31Bob Proctor?

  I'd get to think what he's thinking. Because he was a giant in my mind. I mean, Earl Nightingale, Lloyd Cornet, literally started personal development as we know it today. In recorded fashion. And he started on this strangest secret record.

• 18:48Bob Proctor?

  So he was, he was really huge. But I studied with Bill Gove, who was a great speaker.

• 18:54Lewis Howes?

  Yeah.

• 18:55Bob Proctor?

  Um, Val Bandowal, um, Dr. Roder. I've had just phenomenal mentors.

• 19:03Lewis Howes?

  Yeah.

• 19:04Bob Proctor?

  Um, most of them people, you wouldn't really recognize their names.

• 19:08Lewis Howes?

  Sure.

• 19:08Bob Proctor?

  They were giants at what they did.

• 19:10Lewis Howes?

  Yeah. Do you remember having big dreams as a kid? Or did you just always think you would amount to nothing?

• 19:15Bob Proctor?

  No.

• 19:16Lewis Howes?

  You could lose her and...

• 19:16Bob Proctor?

  I never had any dreams when I was a kid. Um, I think the area I grew up in, we were so poor. Things were so rough. But you've got to remember, that was during the Great Depression in the 30s. I mean, there's not too many people in life that lived through that anymore. And we didn't have dreams. We just, you get by was the deal.

• 19:38Lewis Howes?

  Right.

• 19:39Bob Proctor?

  And when I started to rethink and grow rich, I was 26. That's when I started to really dream.

• 19:44Lewis Howes?

  Hmm.

• 19:45Bob Proctor?

  And...

• 19:46Lewis Howes?

  What do you think is the most powerful principle in the book? Obviously, there's a lot of them for you. What other thing that stood out?

• 19:51Bob Proctor?

  There's a number of them, but imagination is, you know. And, and I had learned... See, I was studying many things at the same time. Our higher faculties. Schools teach us nothing about them. Many seminars don't teach you much about them. And we talk about you becoming what you think about, but there's, you've got to go further than that. Most people live through their senses because we're programmed to do that.

• 20:18Lewis Howes?

  Hmm.

• 20:19Bob Proctor?

  Literally, we're programmed genetically and then environmentally to go by what we hear, see, smell, taste, touch. But you know, I have an animal, I have a dog at home that can hear, see, smell, taste, touch. All animal life operates through senses. We've been created in God's image. We have these higher faculties. We are creative beings, literally. We have perception, the will, reason, imagination, memory, and intuition. They're, they're the faculties that make us separate from everything else. Like, all the other little creatures on the planet are completely at home in their environment. We're the only creature that's totally disoriented in our environment.

• 20:57Lewis Howes?

  Hmm.

• 20:57Bob Proctor?

  And that's because we've been given the faculties to create our own environment.

• 21:01Lewis Howes?

  Right.

• 21:02Bob Proctor?

  But we've never been taught how to use them. Now, we teach that in our company. We teach how to develop your perception, the will. You change your perception, you change your life.

• 21:12Lewis Howes?

  Yeah.

• 21:13Bob Proctor?

  You know, and the will. Um...

• 21:17Bob Proctor?

  When John Kennedy asked Dr. Werner von Braun, "What it would take to build a rocket that would carry a person to the moon, bring him back safely to Earth?" Von Braun, he answered him in five words. He said, "The will to do it." Now, many people would hear that, they don't really understand what he said. The ability to hold that picture on the screen of your mind and nothing else. Because the will is what gives you the ability to concentrate. Energy flows to and through you. Through concentration, you increase the amplitude of vibration when the energy leaves you.

• 21:49Bob Proctor?

  That's how I have some tea healings done, through the will. You know, a practitioner will hold the idea, and they'll have the subject relax, be very quiet. They transfer that thought right into the person's subjective mind. And so it affects the body.

• 22:05Lewis Howes?

  Yeah.

• 22:05Bob Proctor?

  Well, the will is very important. So we've got to understand these things, you know? Intuition. I can walk by a person and like I could tell, as soon as I walked in the room, I knew exactly what you're like. You operate, you probably studied this, but you operate from almost evenly between the right and left hemisphere of your brain. You've got an interesting mix in your personality. I don't know if you know that, but you know, I could feel that. You're almost in even balance between the two. You know, as I say that, I'm trying to figure more one than the other, and I don't think you are. Well, your intuition will do that. Because your intuition is a mental faculty that picks up vibration and translates it in your mind. It's through intuition that you get answers to your questions. Like you asked a question,

• 22:50Bob Proctor?

  the opposite side of question is an answer. It's the equal and opposite side. So our answer comes with our question, but we're not tuned in to pick it up, you know? Like every question is an answer. Well, the imagination, of course, it's everything.

• 23:08Lewis Howes?

  Yeah.

• 23:10Bob Proctor?

  So you get these higher faculties and you get using them, and I started to learn how to use these. And I started to see that. We've got so much going for us that we never hear about. School doesn't teach us. Our parents don't teach us. You go to work for a company, they don't teach you. So the odds of learning it are really slim. You know? And it's the reason there's so few people that really are successful in life. There's all kinds of material around unsuccessful. My goodness, there's, there's more around today than there's ever been.

• 23:44Lewis Howes?

  Yeah.

• 23:45Bob Proctor?

  Self-help books are, you know, top of the best-sellers list.

• 23:51Lewis Howes?

  They're crushing, yeah.

• 23:53Bob Proctor?

  You know? In 1968, when I started, 61, when I first started to study this, you had Norman Vincent Peale's Power of Positive Thinking, you know, How to Win Friends and Influence People by Carnegie. It was a few books, you know, Think and Grow Rich, but there weren't that many. Today, there's thousands of them.

• 24:11Lewis Howes?

  Yeah, people need that because they don't know how to use the tools that we have.

• 24:13Bob Proctor?

  But they don't know how to use the information that's in the books.

• 24:16Lewis Howes?

  Right. How do we? So what are these five faculties again?

• 24:21Bob Proctor?

  You have perception.

• 24:22Lewis Howes?

  Yeah.

• 24:24Bob Proctor?

  Intuition. The will. Reason.

• 24:31Lewis Howes?

  Reason.

• 24:32Bob Proctor?

  Yeah. Imagination. There's six. And memory. Like, everybody has a perfect memory. It's just weak. I worked with Harry Lorraine, who's probably had the best-trained memory in the world. And I asked him one time, he said, "Harry, how long do you remember something?" She just told him, "I want to forget it." We had a man, Abdul, over from Saudi Arabia for a, in a Matrix seminar that we conduct. And he was teaching, he was a psychiatrist. He was teaching people to memorize the Quran. Jerry Lucas, great basketball player. He was teaching people from San Fran to memorize the Bible. We have a perfect memory. It's just weak. We never develop it.

• 25:14Lewis Howes?

  Right.

• 25:15Bob Proctor?

  But we grow up, "Oh, I've got such a bad memory." Well, there's no such thing as a bad memory.

• 25:19Lewis Howes?

  The more you say it, the more you're going to convince yourself that it's weak.

• 25:21Bob Proctor?

  Exactly, yeah.

• 25:22Lewis Howes?

  Which faculty of the six was the hardest for you to tap into? And?

• 25:29Bob Proctor?

  Well, they're, they're all, they're all difficult to tap into because we're programmed not to use them.

• 25:36Lewis Howes?

  Why is that?

• 25:37Bob Proctor?

  Because there's only one problem in the whole world, and that's ignorance. We didn't know we had them. See, people talk about perception, but they don't see it as a mental faculty.

• 25:50Bob Proctor?

  You know? It's just a word.

• 25:55Bob Proctor?

  If I have a challenge, if there's something really struggling with, I've learned how, I'll take and I'll write it out on a piece of paper as clear as I can. As if I was going to give it to you, and then you'll understand the same as I understand the problem. I'll put it in the middle of a table, and I'll sit and look at it. And I'll keep asking now, is that problem in me, or is it on the paper? Is it in me? And I'll work until I get it on the paper, get it out of myself. For example, what do you mean, like a problem that you might? Well, anything that I'm trying to figure out, maybe, how to improve a particular seminar I'm just not happy with, and I've been doing it for a long time, you know? So you'd write down? Yeah, write down. The problem is the seminar? Any problem you've got, I don't care what the problem is. Maybe you're short of money, you're not having enough money.

• 26:41Bob Proctor?

  Write that down. Right. You know, you're short of money for a purpose, you were wanting to buy a building or something. So you look at the paper, and then you ask yourself? Is the problem in me, or is it on the paper? And you'll work until you get it on the paper. Get it out of yourself. So you can look at it objectively, like a stranger would.

• 27:01Bob Proctor?

  And then go and sit on the other side of the table, and I may say now, you know, how would Lewis Howes look at this? Yeah. How would he handle this? I may go sit at the end of the table, and literally move physically, and say, how would Ronald Reagan handle this? How would he see this? I may say, how would Napoleon Hill go somewhere else? And the person doesn't have to be alive, they could be dead. Their energy's not dead, it's always here. And, well, what you're doing is shifting your perception. As you change your perception, you eliminate the problem. The answer's there. But you've got to get in harmony with it. You know? So any one of them, you take any one of them.

• 27:46Bob Proctor?

  The will, like we were talking, the will. If somebody's standing behind you, behind you, let's say in a mall, and they're staring at you, you feel them staring at you, don't you?

• 27:58Lewis Howes?

  Yeah.

• 27:58Bob Proctor?

  Why? Feeling is conscious awareness of vibration. And when a person's staring, they're concentrating, they're sending such a powerful charge of energy at your brain, that you start to feel it. You turn around, sure as hell, there's somebody there staring at you. Concentration increases amplitude of vibration. There's a powerful one to and through us all the time, it never stops. You can photograph the energy leaving the body. Well, concentration increases, it makes it more powerful.

• 28:29Bob Proctor?

  So whatever you concentrate on, you're giving more energy to. Emerson said, "The only thing that can grow is the thing you give energy to." So as you start to learn how to utilize these higher faculties, you start to learn how to improve the quality of your life. And you start to see why you're God's highest form of creation.

• 28:49Bob Proctor?

  You know, it's... Like, I don't see God as a man on a cloud.

• 28:53Lewis Howes?

  Right.

• 28:54Bob Proctor?

  Just gonna answer my questions for him. You know, a great author one time said, "God will feed every bird, but he's not gonna put food in their nest." You gotta do it. You know, God's not gonna do it for us. We gotta do it.

• 29:06Lewis Howes?

  Yeah.

• 29:07Bob Proctor?

  And so, we've got these higher faculties, we've gotta learn how to utilize them.

• 29:12Lewis Howes?

  Which one was the hardest for you to learn how to utilize? And which one do you think is the hardest for the majority of people?

• 29:18Bob Proctor?

  Intuition.

• 29:19Lewis Howes?

  Was for you and everyone else?

• 29:20Bob Proctor?

  No, not for me.

• 29:22Lewis Howes?

  Intuition for everyone else?

• 29:23Bob Proctor?

  Yeah. Because I made up my mind, I was gonna study that one. I saw a guy that was very intuitive, and I wanted to be like that. And I thought he was, you know...

• 29:34Bob Proctor?

  I would've said, when I first saw it, he was psychic. Well, the truth is, he was psychic, but we're all psychic. Psychic is just Greek word for mind. And so, I was fascinated with what he did. He could just look at you and read the situation. And I wanna learn how to do that.

• 29:49Lewis Howes?

  Yeah.

• 29:50Bob Proctor?

  So I made up my mind I was gonna study it. And in a seminar, if I'm teaching this, the one thing everybody wants to know, how do you develop your intuition? Because you can get, intuition is a feeling that you pick up. Intuition reads feeling. Feeling is consciousness of vibration. So you're reading vibration. Vibration is the natural law of the universe. Like, your body vibrates. You're vibrating, high speed of vibration. Well, you've got to take your mind off yourself if you're going to read the other person's energy. You've got to focus on the other person.

• 30:23Lewis Howes?

  You can't be insecure when you're trying to be intuitive.

• 30:25Bob Proctor?

  Oh, no.

• 30:26Lewis Howes?

  You can't be doubting yourself. You can't be lacking something.

• 30:30Bob Proctor?

  You have to give all of your attention to the person you're working with. And of course, that's a secret for speaking, too. You know?

• 30:41Bob Proctor?

  Most people don't do that. We're more concerned, what's he think of me? Does he, she like me? And was my tie straight? Is this?

• 30:47Lewis Howes?

  What am I going to say next?

• 30:48Bob Proctor?

  Yeah, what am I going to say? Am I going to say the right thing? You know? You've got to take your mind off yourself totally and put it on the other person. And you've got to be relaxed. You've got to get very relaxed. And you'll, well, you'll tune into their energy. You start feeling it. Like, if you're with somebody and you say, cut, they were interesting. Why were they interesting? Because they were interested. You know, if you want to be loving, be lovable. If you want to be loved, be lovable. If you want to have friends, be friendly.

• 31:14Lewis Howes?

  The most interesting person in the room is the most interested person in the room.

• 31:17Bob Proctor?

  Exactly.

• 31:18Lewis Howes?

  That's what I always learned.

• 31:19Bob Proctor?

  That's the truth.

• 31:20Lewis Howes?

  One of the things, I used to be, I love everything you're saying. I get so excited. That's why I'm passionate about this. Because I was telling you beforehand that I was terrified to speak in front of a few people, in front of an audience of three, five, 10. It was terrifying. The idea of being in front of 100 or 1,000 people was like, I'd rather, you know, curl up in a ball when I was 18, 22, those ages. And I remember someone telling me, I heard that somewhere, the most interesting person in the room is the most interested. And I said, that takes all the pressure off of me. I don't have to say anything interesting. I don't have to be like this funny, charismatic.

• 31:54Bob Proctor?

  You just have to be interested.

• 31:55Lewis Howes?

  Just listen and ask interesting questions or ask a thoughtful, genuine question. It doesn't have to be smart, just...

• 32:03Bob Proctor?

  See, most people, they don't even remember the person's name.

• 32:06Lewis Howes?

  Yeah.

• 32:08Bob Proctor?

  Why? Because they're not interested in their name. They're too focused on themselves. What does the person think of me? If you're really interested, you're going to remember the person's name.

• 32:19Lewis Howes?

  Yeah.

• 32:23Bob Proctor?

  Do you know, it's interesting, you mentioned there, there's a good story, I do that, about public speaking. I had studied this stuff for a long time.

• 32:34Bob Proctor?

  And I had used it. I knew it worked. I didn't wonder if it worked. I knew it. Yeah, yeah. And all I wanted to do was teach it to other people. It took me nine and a half years to figure out why I changed. And when I learned, all I wanted to do was teach it to other people. But I was afraid, I was very shy, very self. Insecure, yeah. Very insecure, but I had all this knowledge. I was earning a lot of money. In there, you know, I did well. Outside of there, forget it. And on one of Earl Night Gil's tapes, on the recording, called The Magic Word on Attitude. It's so familiar, you familiar with it? Huh. Oh, let's check it out. You've got it, Joe.

• 33:17Bob Proctor?

  I will get an original copy and send it. Oh, please do. You've got it, you've got it. I'll listen, yeah. I will send it. Well, he said, now, right, this is on Attitude. He said, now, right here, we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish, and for some equally strange reason, we think other people can accomplish things that we cannot. Because you want to realize that you have deep reservoirs of talent and ability within you. Now, if you had asked me if you understand that, I'd say, of course, I understood. I've listened to it a thousand times, at least. Well, I was in the back corner of the room at the O'Hare Hyatt. Bill Gove was speaking to a thousand people. I was in the back corner of the room.

• 34:03Bob Proctor?

  And I was watching him. Bill Gove was the Frank Sinatra speakers. He was one of the best speakers in the world.

• 34:11Bob Proctor?

  And I watched him, he'd come off, there was a thousand people, there were about 500 bank here, 500 here, then there was the central aisle. He got through this corner, he had a handheld mic and he had his hand up.

• 34:23Bob Proctor?

  And he said, if I want to be free, I've got to be me.

• 34:26Lewis Howes?

  Hmm.

• 34:27Bob Proctor?

  Not to me, I think you think I should be. Not to me, I think my wife thinks I should be. Not to me, I think my kids think I should be. If I want to be free, I gotta be. And I was watching him, I think, my God, this guy's so good. If only I could do that. I could never do that. All of a sudden, that record of Earl started to play in my head. Now, right here, we come to a rather strange fact. We tend to minimize the things we can do, the goals we can accomplish. And I thought, damn, that's what Earl means. And I suddenly realized, and I had been listening to this thing for years. If Gove could do it, I could do it. And I made up my mind, I was gonna learn how to speak like he did.

• 35:12Bob Proctor?

  And I was gonna get him to teach me.

• 35:13Lewis Howes?

  Wow.

• 35:15Bob Proctor?

  And so he became a mentor of mine. I paid him a lot of money, uh, just to sit down, talk to him for a few minutes. A number of times. Now, I speak nothing like Bill Gove. I mean, I'm nothing like him. He speaks totally different than me. Although I'll speak to thousands of people at the same time. What he taught me was to be relaxed in front of the audience. That was the big lesson. If you're not relaxed in front of an audience, the audience will know it.

• 35:52Lewis Howes?

  How do you relax in front of an audience when you're terrified?

• 35:55Bob Proctor?

  You've got to think of the audience. You've got to think of how you're gonna, what you're helping, how you're gonna teach them something.

• 36:01Lewis Howes?

  Uh, another mentor of mine, a couple of years ago, told me very something similar. Cause I was, I'd been training in Toastmasters and had coaches and had overcome a lot of my fears of speaking in front of big crowds and, you know, I got pretty good. I was getting paid, you know, big fees and things like that. But I was still nervous a little bit before and felt a little insecure. And I remember calling him about 15 minutes before, being like, can you give me some grounding? Can you give us some coaching? And he said, don't make it about you, make it about them. You're gonna mess up. Be okay with it. You're not gonna remember every word you wanna say. Don't beat yourself up. Focus on them and how you can serve. Don't focus on yourself. And that's when everything started to shift. Just like you said, when you focus on service to the audience.

• 36:45Bob Proctor?

  You gotta fall in love with helping that audience.

• 36:47Lewis Howes?

  Helping, giving, uh, doing whatever you can to serve, you stop worrying about everything the way you look. It's the same thing when you're having an interaction with a group of people and you're just listening and you're not worried about what people think about you. You're just being interested in them.

• 37:02Bob Proctor?

  You're gonna have a very confident feeling in what, about what you're doing, you know?

• 37:07Lewis Howes?

  How do people build that confidence if they don't have it?

• 37:10Bob Proctor?

  Well, you build confidence by learning, don't you? I mean, that's the only way you get confidence. I went to a nightclub in London, England back in the sixties. And the Talk of the Town, it was the largest supper club in the world. And the show they had was the Wild, Wild, the Wild West, Wild, Wild West. And it was like a Vegas show and they'd bring in, that show may run for two or three years and they'd bring in the stars to work it.

• 37:37Bob Proctor?

  And I went one night and I had a seat right by the stage. There was a thousand, they, they'd sent a thousand people down to dinner in the Talk of the Town. It's not open anymore. Wayne Newton was the star.

• 37:52Lewis Howes?

  Wow.

• 37:52Bob Proctor?

  Wayne Newton was a kid. He was twenty, maybe twenty-one. His brother was playing with him, playing guitar in a little group of his.

• 38:01Bob Proctor?

  He walked out on that stage, bang, just like that. He owned that place. I never forgot that. That guy was so confident. And he had that audience in the palm of his hand right away. Whenever I go to speak, I will find a place if I'm speaking to a group. They go in the kitchen, sit down. I've learned if you're dressed, they'll think you own the place and it's like, you're on. And I'll sit down there and um, I see Wayne Newton walking on that stage as a kid. I thought that's what you gotta do. You gotta really fall in love with the idea of helping the audience and you own the place you work and you're gonna be, and deliver it.

• 38:42Bob Proctor?

  And anytime you see a star come out, they own the place when they walk out.

• 38:49Bob Proctor?

  But they've fallen in love with helping you.

• 38:54Lewis Howes?

  Something else, it sounds like you've mastered the power of alter ego. For me, as an athlete, I used to be scared to perform, to play in front of big games. And I used to tap into Jerry Rice, because I was a wide receiver and Jerry Rice was, you know, the best. And so I was just like mimicking him. I was like, how would Jerry Rice do this? How, you know, how did he carry his body, his chest? How did he walk on the field, his swagger, his confidence? And I just acted like I was Jerry Rice. I became him when I stepped in the field. And it helped overcome the insecurities of the nerves by just embodying the energy of Jerry Rice. It sounds like you've been doing that.

• 39:33Bob Proctor?

  I do that in different ways with different people.

• 39:36Lewis Howes?

  Yeah, and different scenarios, right?

• 39:38Bob Proctor?

  Yeah, like, years ago, I started to realize the real power of self-image.

• 39:46Bob Proctor?

  Studying Maltz's work. And I will, and I've taught this to many people, I will build an image, different parts of my personality, I will see someone that I really, something they're do that I really admire, the way they do it.

• 40:06Bob Proctor?

  And I will adopt that.

• 40:10Bob Proctor?

  Now, I've got this, I've been doing this for years. And

• 40:16Bob Proctor?

  if you were watching me going from one place to another, I never walk fast. Never.

• 40:23Bob Proctor?

  When I was a kid, this stuck in my mind, there was another kid, Donnie Miller, lived down the street from us. Now, this was during the Second World War, so there were no fathers at home. They were always shooting at each other. And, but his dad was home, his dad wasn't well. His dad had had a heart attack, so nobody went around his house. Because his dad was sick, they'd come around the other houses. But some, the doctor must have told his dad to walk. His dad was always dressed, suit, shirt, tie, and I'd watch him walk up and down the street. I've seen him every now and then he walk up and down the street. And he had this real relaxed walk about him. And when I was building a self image, a picture of his dad. Stuck in my mind.

• 41:08Bob Proctor?

  And so I sort of mimicked his walk. Wow. You know, but I've done different things like. I used to watch Earl Nightingale record. When I first went to work for him, he had a recording studio. It'd be like this where there was a window. My office, I could look in when he was recording. And one day I realized. He's talking to that damn microphone. Right. Here there's a microphone, he was it. And I thought. That microphone's a person to him. Uh huh. Hey, great, all great broadcasters, they just talk to one person. They're an absolute person. You people or you folks or. Talk to you. But they would be talking, and I realized. He's talking microphone. So at end and end of recording. I talked to one person.

• 41:53Bob Proctor?

  It's a microphone. If I'm working with an audience, I talk to one person. Uh huh. It's just little lessons that I picked up to get better at what I was doing. I remember. If a person's negative in an audience, real negative. There could be 500 people in that audience, that one person's energy is so strong. Stands out, yeah. And there was a woman that I met Beverly Lynch, years and years ago, when I was at Nightingale. Uh, Connet. And. I asked her one time, I said, she was the speaker. I said, Beverly, what are you doing, there's negative person in the audience? She smiled and she says, you talk to the light, not the dark. I thought, wow. So obvious, why did I miss that?

• 42:36Bob Proctor?

  So if I'm talking and there's a negative or a few negative, I just take one person that's super positive. And doesn't matter where I'm looking, that's the person I'm looking at. Uh huh. I'll talk to that person. So you focus on the positive people? Ah, always. Always. Yeah. You won't try to put your attention on. No, no. Person and try to get them to be in, happy and smile, you just. If you, if you just keep putting the positive, if they just open their minds for a minute, you're in. Yeah.

• 43:01Bob Proctor?

  You gotta get the, the information into their subconscious mind.

• 43:04Lewis Howes?

  Yeah.

• 43:05Bob Proctor?

  You know.

• 43:06Lewis Howes?

  You mentioned, I think one of the faculties you said was the most challenging is imagination. Is that one of the most challenging for?

• 43:11Bob Proctor?

  It's not the most challenging. It's, it's, it's something we really want to gain an understanding of. Because most people use their imagination, they use it the wrong way. They imagine what won't work. They imagine something bad happening.

• 43:26Lewis Howes?

  What should we imagine more often, every day?

• 43:28Bob Proctor?

  We should imagine, you should see yourself where you want to be. You gotta live there.

• 43:35Bob Proctor?

  There's a great book. You may be familiar with Stella Adler's book, The Art of Acting. Oh gosh, you gotta get it. Stella Adler was a great acting teacher. She was a method acting teacher. She, she studied and understands Lasky, the, the Russian acting teacher that originated method acting.

• 43:52Lewis Howes?

  Okay.

• 43:53Bob Proctor?

  And Marlon Brando wrote the foreword in her book. He was the first method actor to reach superstardom.

• 44:00Lewis Howes?

  Okay.

• 44:02Bob Proctor?

  And he wrote the foreword in her book. Now Stella Adler never actually wrote a book. A man named Kissel took all of her teaching, all of her lessons for teaching. And he, she put them into, or he put them into a book. So when you read her book, you're going to her acting classes. And like Shakespeare said, we're all actors, you know, the world's the stage. And that's true. Well, when you reach a goal, you're gonna act like you're already there. It's already happened intellectually, the second you think about it. It's already happened emotionally, when you're emotionally involved with it. So it's only a period of time until it manifests in physical form.

• 44:40Lewis Howes?

  Right.

• 44:41Bob Proctor?

  But because it's not in physical form, we act like we haven't got it yet.

• 44:45Lewis Howes?

  Yeah.

• 44:45Bob Proctor?

  Well, so that's why most people stay stuck. Cause they're acting like they haven't got it yet. Or I can't act like that. Louis would see that I haven't got that result, he'll, he'll think I'm funny. I gotta quit worrying about what Louis thinks and start concentrating on what Bob thinks. And so you see yourself, your imagination, you've got to be that person. Goethe said that, great philosopher, he said, before you can do something, your wish must be something. So you've got to be it intellectually, you've got to be it emotionally. As like Solomon says, as a person thinks in their heart, the emotional mind. Well, it's only a period of time then until it manifests physically. That's one of the first laws of the universe is the perpetual transportation of energy.

• 45:27Bob Proctor?

  Energy is moving into form, always to form, moving into form, through form, back into form again. So we cause it all to happen the way we think and the way we stay locked into ideas.

• 45:44Lewis Howes?

  How should people be developing their imagination on a daily basis in a positive way?

• 45:49Bob Proctor?

  Well, I think they should take time to image what they want.

• 45:54Bob Proctor?

  I have a business partner, Sandy Gallagher, who is a brilliant woman. And she rides horses, gated horses. And she's in Kentucky right now in big term or shows there. She images herself as a world champion. Every day she takes the time and she sees herself as a world champion. She sees herself getting the roses, getting the whole thing. And that's why she do it. I think you build the image of what you want. I mean, you obviously image this studio before you ever built it.

• 46:35Lewis Howes?

  Right.

• 46:35Bob Proctor?

  I mean, everything you see here was part of the image in your mind. But everything you create, you create twice, once in here, once out here, you know? So you never get an original painting. You always get a duplicate. The picture's in here.

• 46:50Lewis Howes?

  Wow.

• 46:51Bob Proctor?

  So we have to see ourselves with what we want here. Now, we've got enormous deterrent in our paradigm. We're conditioned genetically and environmentally. And that conditioning is controlling most people's lives. That's why brilliant people are broke. Brilliant people are unhappy. Brilliant people never really accomplish very much. They're absolutely brilliant, but their paradigm is controlling them. It's all about intellect. They're smart people. But like, you gotta consider where we come from. A little particle of energy from mom, a little particle of energy from dad comes swimming along. That's the nucleus of us.

• 47:36Bob Proctor?

  Then that goes on for 280 days, attracting more energy until you make your debut on the planet. And then you're programmed environmentally by your environment. So everything that's going on is going right into your subconscious mind. So you come out, you're programmed genetically. We don't know how far it goes back, four or five generations possibly. Like when I was a young man, I had red hair. My mother didn't have red hair, my dad didn't have red hair. I got a brother and sister and they don't have red hair. And you guys just think, well. But my mother's father and all his brothers had red hair. So sometimes it jumps a generation. That's why we look like our relatives. It's genetic conditioning. And then there's environmental conditioning.

• 48:21Bob Proctor?

  We know almost all welfare recipients are fourth, fifth generation welfare recipients. So this is passed down generation to generation. Now unfortunately, we're all, or fortunately, we're all exactly the same. We got exactly the same potential. Our spiritual DNA is perfect. But that perfection never expresses itself properly because of this paradigm. It's conditioning in our subconscious mind. You see so many brilliant people and they don't make it.

• 48:57Bob Proctor?

  I had a good friend of mine, Milt Campbell. He won the gold medal in decathlon. Wow, I was a decathlete. Were you where? I was an All-American decathlete. Well, Milt won in Melbourne in 56. Wow, okay. And he, um, he won in 52 in Helsinki. Wow. Bob Mathias won his second gold. He won the gold in 48 and then in 52. Wow. Milt told me, if he told me once, he told me a thousand times. Every time I was with him. You know, there were a lot of athletes in schools that were better than me, but they quit. Yeah.

• 49:34Bob Proctor?

  Well, paradigms get us to quit things. Why? Because of programming. You're programmed. You have to ask yourself, why don't they do that? I went, I did a lot of work with the Prudential of America. In fact, I got stuck in the insurance companies for a number of years. I was so effective at what I was doing. And

• 49:57Bob Proctor?

  we raised their sales by, one BP said, over a billion dollars. And all I was doing, getting them to change their paradigm. I was having them change the way they worked.

• 50:09Bob Proctor?

  A paradigm, a culture is a paradigm.

• 50:14Bob Proctor?

  Every country has a culture. Every family has a culture. Every company has a culture.

• 50:23Bob Proctor?

  Well, in the insurance industry, years ago, they had what they called debit agents. They went around collecting the money.

• 50:33Bob Proctor?

  And there would be a little book, like the one you're working with, that would have a record in there. I remember we had a book on top of our icebox, was right near our back door. Mr. Spensley was the insurance man when I was a little kid. He'd come in, there was a little book and a little box with some money, and there's always just pennies. Right. And he would collect the debit, mark the book, and he'd be on his way.

• 50:56Bob Proctor?

  And that's how the insurance business operated. They were called debit agents. Wow. Well, then, as time moved along, people started to sign a little shit of, cheap shit of paper or something, and they would automatically draw it out of your bank account. Yeah.

• 51:13Bob Proctor?

  But the agents didn't change. Mm-hmm. The agents were just going sell at night when mom and dad were both there. Because you couldn't sell mom if dad wasn't there. You couldn't sell dad if mom wasn't there. This was a programming. So here we are, in the seventies. Agents are still going to their office every morning. And they wouldn't go out and sell anybody. Because you sell at night. Hmm. They collected their debit through the day. There was no debit to collect. This had been, for years, they were still doing this. And I, and I'd ask them. I'd say, "Why do you go to your office?" "Well, you have to go to the office." And they'd be there. And I'd say, "Why do you have to go to your office?" "Well, because we have to go to the office." They didn't know why they had to go. Then they'd go to lunch, they'd go with another agent. I'd say, "Did you ever sell another agent in any insurance?" "No."

• 51:58Bob Proctor?

  I said, "What the hell are you going to lunch with them for?" I got them to do this. So you gotta be like this. You gotta be skin to skin with the person before 9:00 a.m. And you have to ask every person to buy at least a hundred thousand dollars worth of insurance. You're enough to sell them. Just ask them to buy. Well, I got them doing that. They were selling more hundred thousand dollar policies in a week than they previously sold in a year in almost every office. Wow.

• 52:24Bob Proctor?

  You see, that's conditioning. That's paradigm. That's the way they were working. They'd been doing it for years. Nobody ever thought to change it. Largest insurance company in the world. And the head office was trying to figure out what I was doing. Because wherever I went, salesmen were crazy. I was showing them how to change paradigm. Your paradigm is your conditioned behavior. How do we know when we need to change our own paradigm? You always need to change your own paradigm. How often are you changing yours? I'm working on it right now, every day. Really? Yeah, I work on it every day. But you should only try and change one or two things at a time. Don't try and change everything at once. Well, you know what your paradigm is. Just study your own behavior. Hmm. Think of your results. You want to improve your results, don't you? Sure. You probably want to earn more money. Sure.

• 53:09Bob Proctor?

  You probably want this show to be bigger than it is. Sure, yeah. How are you gonna do that? You gotta change the paradigm. That's right. You're gonna change your habitual way of dealing with these things. So you take a look at the results and say, "What do I want to change?" It's the results are an expression of the paradigm. Not the intellect. See, the conscious mind is where all our intellectual information is. You know how to do better than you're doing. You know how to do better than you're doing. Sure. I know how to do better than that. Why aren't we doing it? The subconscious is programmed.

• 53:39Bob Proctor?

  It's your conscious mind where the intellect is and that's where our knowing is. Person knows, but they're not doing what they know. Just say, "Why do you do that?" "I don't know." "Well, you know better. I know. Why are you doing it? I don't know." "Well, I know." It's their paradigm controls their behavior. So you take a look at your results and you say, "What's causing that?" So you've got to take back your behavior pattern. Why are you doing that? Because you're programmed to do it. Right now, the last time we did a paradigm shift seminar in Los Angeles was a number, two or four months ago. We gave everybody a ring binder. It's a damn thing. It's about that thick.

• 54:22Bob Proctor?

  And on every page, every page is the same. At the top of the page, you write 10 things you're grateful for. And then there's a statement that you write. "I am so happy and grateful now that I know my spiritual DNA is perfect. And that perfection is within me.

• 54:41Bob Proctor?

  Every morning, I look for ways to improve my paradigm." I have to write that with my left hand. I'm right-handed. I'm on my 41st day today.

• 54:52Lewis Howes?

  Writing left-handed?

• 54:53Bob Proctor?

  Writing left-handed.

• 54:54Lewis Howes?

  Why?

• 54:55Bob Proctor?

  It's changing the paradigm. I could be just as proficient with my left hand as I am with my right. But I've got to change my paradigm. I'm programmed. Now, when I'm writing, when you're writing, you just write. You don't think. You just, it's, that's why graphical analysts can tell a lot about your personality through your handwriting.

• 55:10Lewis Howes?

  A sloppy handwriting.

• 55:11Bob Proctor?

  If your writing was your left hand and you're right-handed or your non-dominant hand, you've got to consciously pay attention to every stroke, every move your hand's making. And the second you stop, it looks like it was Chinese art that you're drawing.

• 55:27Lewis Howes?

  Right.

• 55:28Bob Proctor?

  But I know through repetition, keep doing it, keep doing it, keep doing it. It'll probably take me a year.

• 55:34Bob Proctor?

  But I'm learning how strong the paradigm is and how strong, how hard it is to change it. So a year from now, I'll probably be as proficient with one hand as I am with the other. But then I'll stick to it.

• 55:43Lewis Howes?

  Wow. What's the thing you want to change the most within yourself to get to the next level of results?

• 55:49Bob Proctor?

  I want to be more effective in selling on a larger scale. So not one to one or one to few, but one to mass? Yeah, like I have a sales staff. We've got a pretty mature company. We have about seventy employees in our company. So we've got about ten sales, twenty sales people. Say ten, we have twenty. I want to have a larger sales force. I want to create more leads for them. Because I think what we do is so important. We literally change people's lives. And I'll work until I die. I have no intention to ever retire. I think it's a despicable idea even. So I'm forever. Now, I worked on an idea last night on the plane.

• 56:30Bob Proctor?

  And it's sort of similar. Maybe it was because I was, you know, I was coming in here. Maybe that triggered this because we've been trying to come in here for over a year. Yeah, yeah, yeah.

• 56:43Bob Proctor?

  Somebody keeps telling me, you know. Dates change, something else? Yeah, well, we just wasn't, we weren't able to be here until today. Anyway, I'm on the plane and I'm thinking, how can I get more people? I have the studio in Toronto. If you're ever in Toronto, you'll have to come. I want to see it, yeah. We have a beautiful studio. It's a, it's a like a, it is a television station. I had a couple of people from TV station in one day and it's sort of like a television. They said, no, Bob, it is a television. I can run four cameras simultaneously. Young Scott there, he could, he could operate the cameras from right in here on his computer.

• 57:22Bob Proctor?

  I can stream all over the world. It's fifty feet from my house. Wow. And we can stream all over the world from there. And so I'm thinking, I'm going to do, it'll be like a webinar, but it won't be a webinar. Like a live cast? It'll be a live cast, yeah. And it'll stream. And I'm really going to teach the people something. I'll use, I'll use maybe two or three PowerPoints. We use a PowerPoint just as a trigger to get the thing going, get them focused on something. And then I'll open it for questions and I'll have chats. Because people learn something on chats. They listen to, they say, damn, I didn't see that, you know? So they'll say, well, have a chat on it. And I'll start doing that right away. Now I've got people working on it. Wow. And I'm calling it Studio 333.

• 58:11Bob Proctor?

  There's a story in a book I wrote, 333. And we say we 333 an idea. You only think of how you can, you can't think of why you can't.

• 58:20Bob Proctor?

  The guy raised three million, three hours, three days later. And a radio station in Toronto threw an idea we taught him. Wow. So we call it 333 idea. So I've called this, we had them at 333.com, studio333.com. That's cool. So that's the way it'll come out. And we'll stream it all over the world. And I'll be teaching this information. And not in an organized way, but in probably in a disorganized way, based on the people we're talking to.

• 58:48Bob Proctor?

  Because they ask questions, that's tell me what they want to learn. Rather than me saying, this is what you should learn. I want to find out what you want to learn.

• 58:59Bob Proctor?

  That's cool. That's something that I'm building now. I want to make it big. That's great. Do you feel like you'll ever get close to reaching your potential? No, I know damn well I won't. It's not, do I think, I know. Neither will you. I think that's the ultimate aim of man.

• 59:18Bob Proctor?

  We are created in God's image. Now, everybody's got a different image of that. But we're capable of doing anything. We have infinite potential. Our spiritual DNA is perfect, so there's perfection within us. And spirit's always for expansion and fuller expression, never for disintegration. The disintegration we bring about. So spirit's always for expansion and fuller expression. We're spiritual beings. So that perfection is trying to express itself through us. We stop it. It's when we get tuned in and we let it come out.

• 59:54Bob Proctor?

  But we could part the seas, we can do anything. We are all powerful. All the power, all the knowledge is 100% evenly present in all places at the same time. So that's within you, within me. There's no limit to what we can do. That's really what I teach.

• 1:00:11Lewis Howes?

  Yeah.

• 1:00:12Bob Proctor?

  I teach it, I'll break it down into small bites for a person.

• 1:00:15Lewis Howes?

  Yeah.

• 1:00:16Bob Proctor?

  But you, um...

• 1:00:19Lewis Howes?

  What's the closest we can get to our potential, do you think? What's possible?

• 1:00:24Bob Proctor?

  Well, the closest you'll get to your potential is where you are right now.

• 1:00:27Lewis Howes?

  Yeah.

• 1:00:28Bob Proctor?

  And then you've got to take and you've got to expand it. You want to do better at what you're doing. Like, you've got a great reputation on this show. I think you know that.

• 1:00:36Lewis Howes?

  Yeah.

• 1:00:36Bob Proctor?

  Um, but there's all kinds of people who've never heard of it.

• 1:00:39Lewis Howes?

  Of course. Lots of people.

• 1:00:40Bob Proctor?

  Yeah.

• 1:00:41Lewis Howes?

  I want the world to hear it, yeah.

• 1:00:42Bob Proctor?

  Well, then, there you go. You want the world to... How will you do that? There's your opportunity to develop more your potential. How will you do that?

• 1:00:51Lewis Howes?

  Yeah.

• 1:00:52Bob Proctor?

  How can you get more millions?

• 1:00:55Lewis Howes?

  Yeah.

• 1:00:56Bob Proctor?

  You know?

• 1:00:57Lewis Howes?

  I gotta use my imagination.

• 1:00:58Bob Proctor?

  You do. You... That's where you're gonna start.

• 1:01:01Lewis Howes?

  Imagination, will.

• 1:01:04Bob Proctor?

  Yeah.

• 1:01:04Lewis Howes?

  Tuition, everything.

• 1:01:05Bob Proctor?

  Yeah. So you're gonna learn how to utilize those and how to develop them. So you work at it every day. I mean, you're in a... Many people would say you're in an enviable position. I think I am too. Because you're talking to people who know quite a bit about whatever they're doing. So you're gonna learn all the time.

• 1:01:23Lewis Howes?

  It's the greatest game.

• 1:01:24Bob Proctor?

  You're in school every day.

• 1:01:25Lewis Howes?

  It's the greatest game.

• 1:01:26Bob Proctor?

  You go to work, you're in school.

• 1:01:27Lewis Howes?

  That's amazing.

• 1:01:27Bob Proctor?

  Yeah.

• 1:01:28Lewis Howes?

  Very grateful.

• 1:01:30Bob Proctor?

  Tiffany, you're getting an education. Probably you couldn't...

• 1:01:32Lewis Howes?

  She's been here for, what, three years now? Three and a half years? She's grown tremendously. Just, she's listened to everyone.

• 1:01:38Bob Proctor?

  Our marketing director, you would love to meet her. Um, she is Mikey Stellar. She was Mikey, uh, Euler. She got married since she started. Just had two children, too. She was a ma... A nanny when she started to work with us.

• 1:01:57Bob Proctor?

  Now she's our chief operating officer and our marketing director.

• 1:01:59Lewis Howes?

  Wow.

• 1:02:00Bob Proctor?

  Brilliant. Absolutely brilliant. She had never, never really went to school. But she came in, she just... Should be something like you. I mean, you're getting exposed to great information all the time.

• 1:02:12Lewis Howes?

  Yeah.

• 1:02:12Bob Proctor?

  And you got the same potential as I got. You know, you look different, you sound different, but we're exactly the same.

• 1:02:21Lewis Howes?

  Hmm.

• 1:02:22Bob Proctor?

  You see? I teach that in a seminar. I'll say, like, if I asked you, you'd probably tell me you're black. You know, if I asked somebody else, they'd probably tell me you're black. The truth is, you're not. And they tell me I'm white. The truth is, I'm not. My shirt is white. If you ever saw a white person, you'd probably scream and run. And I thought they're white, you know? If, I don't know if I've ever seen a black person. Why do they say, we don't see with our eyes, we see through our eyes. We've been programmed to see black.

• 1:02:50Lewis Howes?

  Hmm.

• 1:02:51Bob Proctor?

  And you're not black. You see? I think your shirt's black, isn't it?

• 1:02:56Lewis Howes?

  Yeah, it's pretty black.

• 1:02:56Bob Proctor?

  Yeah.

• 1:02:57Lewis Howes?

  Yeah.

• 1:02:57Bob Proctor?

  You're not the color of the shirt. So why do we say Tiffany's black and Bob's white? Because we're programmed to see that. Now, if we're seeing something that isn't there when we look at another person, how many other times do we look at saying, see something that's not there? That's where our perception has to be shifted.

• 1:03:14Lewis Howes?

  Yeah.

• 1:03:16Bob Proctor?

  We're all exactly the same. Now, you're not too tall, you're a different shade, and you're a different gender. So you say, well, you're nothing like Bob. You're exactly like Bob. It just doesn't appear that way, but the truth is very rarely in the appearance of things.

• 1:03:32Lewis Howes?

  Mm-hmm.

• 1:03:34Bob Proctor?

  There's so much we can learn, and school's not teaching us. School's not doing the job.

• 1:03:40Lewis Howes?

  What's the thing you feel like you haven't learned yet? Eighty-five years old right now, as I've said?

• 1:03:44Bob Proctor?

  I'll be eighty-five next Friday.

• 1:03:47Lewis Howes?

  Wow.

• 1:03:48Bob Proctor?

  A week Friday, yeah.

• 1:03:49Lewis Howes?

  You're very young. Happy early birthday. There you go. So what's the thing you feel like you still haven't learned?

• 1:03:53Bob Proctor?

  Oh, well, like, everything I'm teaching, I only know a bit of it.

• 1:03:57Lewis Howes?

  Oh.

• 1:03:57Bob Proctor?

  You know, and I don't know all there is to know about our hair faculties. I don't know all there is to know about perception of the will or reason. Um...

• 1:04:08Bob Proctor?

  There's so much I don't know of what I'm doing. So I study every day. I want to get, I want to learn more. So I've got to go to somebody that knows more, you know?

• 1:04:20Lewis Howes?

  Yeah.

• 1:04:21Bob Proctor?

  I study a lot of Thomas Troward's work. He's a wonderful author. He, he wrote The Edinburgh Lectures Mental Science, The Dory Lecturing Mental Science, The Law and the Word, Bible Mystery, Bible Meaning. He was a great author.

• 1:04:35Bob Proctor?

  And there's a woman, Genevieve B. Rand. She wrote Your Invisible Power. She was Troward's only student. She went and studied with him from 1912 to 1914. And she, it cost her $20,000. That must have been an enormous amount of money back then. But she was his only student. And she, she wrote a book, Your Invisible Power. It's a great book. Your Invisible Power, Your Invisible Power.

• 1:05:07Lewis Howes?

  Okay.

• 1:05:08Bob Proctor?

  I will send you a copy.

• 1:05:09Lewis Howes?

  Yeah.

• 1:05:09Bob Proctor?

  I will send you a copy. It's a great book.

• 1:05:11Lewis Howes?

  What's your top three recommended books for people of all levels?

• 1:05:15Bob Proctor?

  Well, that's not one of them, but I will. That is, maybe it should be.

• 1:05:19Lewis Howes?

  Think and Grow Rich.

• 1:05:20Bob Proctor?

  Think and Grow Rich.

• 1:05:21Lewis Howes?

  Yeah.

• 1:05:28Bob Proctor?

  As Man Thinketh by James Allen. Are you familiar with that?

• 1:05:31Lewis Howes?

  Yep.

• 1:05:32Bob Proctor?

  Such a great book.

• 1:05:33Lewis Howes?

  Yep.

• 1:05:36Bob Proctor?

  And You Squared by Price Pritchett.

• 1:05:38Lewis Howes?

  You Squared?

• 1:05:39Bob Proctor?

  Yeah. It's a little book. You're familiar with it?

• 1:05:42Lewis Howes?

  Not sure. You're squared.

• 1:05:44Bob Proctor?

  Oh, you'd be sure if you, if you knew it, if you had read it, you'd be sure. It's a great book.

• 1:05:48Lewis Howes?

  Okay.

• 1:05:48Bob Proctor?

  Absolutely.

• 1:05:51Bob Proctor?

  There's 35 pages. Every page is better than the last page.

• 1:05:55Lewis Howes?

  Wow.

• 1:05:56Bob Proctor?

  There's, every page is dealing with a new subject. And I'm.

• 1:05:59Lewis Howes?

  I gotta get that one too.

• 1:06:01Bob Proctor?

  I will, I'll send you that.

• 1:06:02Lewis Howes?

  It's one of your top favorites.

• 1:06:03Bob Proctor?

  I'll send you the Invisible Power.

• 1:06:06Lewis Howes?

  I want to talk about money for a top, for a moment. Cause you mentioned how you were making $4,000 something dollars a year. Your expenses were $6,000, I think, something like that. And then you started making.

• 1:06:18Bob Proctor?

  Now, my expenses run $6,000. I owed.

• 1:06:20Lewis Howes?

  You owed $6,000?

• 1:06:21Bob Proctor?

  I owed everybody that I knew.

• 1:06:24Lewis Howes?

  And you were making around $14,000 a year after that, shortly after that.

• 1:06:28Bob Proctor?

  No, I went from $4,000 a year. To fourteen thousand five hundred dollars a month.

• 1:06:34Lewis Howes?

  Exactly.

• 1:06:34Bob Proctor?

  Now, if you annualize that, I was a hundred and seventy-five a year. So, I went from earning four thousand a year to a hundred and seventy-five. I hadn't earned a hundred and seventy-five that year. I got it up to fourteen-five a month. So, if you annualize it, that's a change. Phenomenal change.

• 1:06:48Lewis Howes?

  Is it possible for anyone to go from poverty level to extremely financially successful?

• 1:06:57Bob Proctor?

  Absolutely. I think earning money is one of the simplest things I've ever learned. And it's one of the most misunderstood things.

• 1:07:05Bob Proctor?

  Wealthy people historically have always had multiple sources of income. They don't have one. They have many.

• 1:07:11Lewis Howes?

  Yeah.

• 1:07:12Bob Proctor?

  I was cleaning floors. I thought the answer was work harder.

• 1:07:14Lewis Howes?

  Mm-hmm.

• 1:07:15Bob Proctor?

  Because I really wanted to earn some money.

• 1:07:17Lewis Howes?

  Yeah, of course.

• 1:07:19Bob Proctor?

  And I thought it was all important. Today, my attitude towards money has changed dramatically. But I thought the answer was get another office to clean. Well, I was working so hard, I passed out on the street. I would have been maybe twenty-seven, twenty-eight. I literally passed out on the street. I was working so hard. I came to, and there was a great big cop looking at me. I was laying there. It was scary. There was a group of people around me. I saw lights flashing. Then I saw a guy, a couple of guys in uniform with a stretcher.

• 1:07:57Bob Proctor?

  And it was scary. I had passed out. I guess they thought I had dropped dead.

• 1:08:03Bob Proctor?

  I had a heck of a time getting away from them, but I did get away. They didn't take me to the hospital. I thought, I might have been. I got away, and I got thinking, I'm not doing this right.

• 1:08:12Lewis Howes?

  Mm-hmm. Working harder, working more hours is not the way.

• 1:08:16Bob Proctor?

  No.

• 1:08:16Lewis Howes?

  Yeah.

• 1:08:19Bob Proctor?

  In fact, Napoleon Hill wrote that in Think and Grow Rich. He said, "If you are one of those people who believe that hard work and honesty alone will bring riches, perish the thought, it is not true. Riches, when they come in huge quantities, never come as a result of hard work. They come, if they come at all, in response to definite demands based upon the application of definite principles and not by chance or luck. So, you've got to find a demand and fill it, but you've got to follow definite principles to do it.

• 1:08:48Lewis Howes?

  Wow.

• 1:08:49Bob Proctor?

  In other words, it's got to be in harmony with the law. You've got to give more than you get.

• 1:08:53Lewis Howes?

  Mm-hmm.

• 1:08:53Bob Proctor?

  If you're trying to get, forget it.

• 1:08:55Lewis Howes?

  Yeah.

• 1:08:56Bob Proctor?

  Well.

• 1:08:59Bob Proctor?

  I got by myself and I thought I'm doing something wrong.

• 1:09:04Bob Proctor?

  I was earning more money. But here I'm passionate, it's not, this is not normal. And it's like a little voice in my head said, if you can't clean all of them, don't clean any of them.

• 1:09:16Bob Proctor?

  So I got all dressed up. People now accuse me of sleeping in my suit. I got, I wouldn't take a suit off. I didn't matter where I was. As I knew the cleaners were tired and I would go around, I got other people cleaning offices. And I knew pretty well where they'd be. So I'd drop around, I'd bring coffee and donuts and I would drop in and I would talk to them about goals. And I'd go to the next person. But I always was dressed up because I knew how tired you get. And if I was in working clothes, they'd expect me to help them so they could finish and go home.

• 1:09:47Lewis Howes?

  Interesting.

• 1:09:48Bob Proctor?

  But when I had shiny shoes and a suit and shirt and tie, they didn't expect me to help them clean. So I'd go on to the next place and then to the next place. And that's when I started to open offices.

• 1:09:57Lewis Howes?

  Hmm.

• 1:09:58Bob Proctor?

  I went from Toronto to Montreal to Boston to Cleveland to Atlanta to London, England.

• 1:10:03Lewis Howes?

  And you hired cleaners.

• 1:10:04Bob Proctor?

  Uh huh, everywhere I went.

• 1:10:06Lewis Howes?

  Yeah.

• 1:10:07Bob Proctor?

  Yeah, I had people cleaning.

• 1:10:08Lewis Howes?

  What should someone think about if they're struggling financially right now or they feel like they're, they've been struggling for many years and it feels like they're just surviving week after week, month after month. They're not sure how to get to that kind of sense of freedom for at least a six month runway or beyond. What should they start thinking about?

• 1:10:25Bob Proctor?

  You know, what you've just described, I believe the majority of people are living that way.

• 1:10:31Lewis Howes?

  Yeah.

• 1:10:31Bob Proctor?

  The majority. Now that's rather sad, but I think it's true. And it's because we only have one problem in the whole world and that's ignorance. They're living in ignorance. They don't know that what they're doing is going to keep them where they are. And they keep doing it. Cause they don't know how to change. They're overwhelmed with the debt. People are saying, I need the money. They haven't got it. They want to take their family on a vacation. They don't have the money to go. So they may borrow and go anyway. Now they got more debt. They have to understand that they don't have to live that way. I wrote a book called You're Born Rich. The truth is, you are.

• 1:11:14Bob Proctor?

  Most people are just a little short of money, but you are born rich, rich in potential. Anybody can go to our site, go to bobproctor.com, you can download the book, You Were Born Rich, free, it won't cost you a cent. And chapter two is how much is enough. There's a, it's described very well how to get out of debt. You've got to create a debt repayment program where it's all done automatically. And then you focus on prosperity. You've got to have a financial goal, you've got to work toward it, and you've got to understand that you can earn more than you're earning. And wealthy people don't have one source of income, they have more than one. I was earning money all last night while I was sleeping. You can actually earn more money when you're sleeping than you can spend when you're awake.

• 1:11:59Bob Proctor?

  You know, it sounds like a cute line, but it's true. There's no end to what we can earn.

• 1:12:07Bob Proctor?

  If you are not getting information from someone who is already wealthy, then you're probably getting information from the wrong people. Most people ask their brother-in-law, the guy next door, the girl they know, "How do I earn more?" Hell, if they knew, they'd be earning it, they don't know. And most people talk to people that don't know. Carlisle put it very well, he said, "He did not believe in the collective wisdom of individual ignorance." And that's where most people are getting it, from people that don't know any more than themselves. I think you have to go, that's why these seminars are so important today. People have the opportunity to go and learn. Most people won't pay to go. I tell people, "Listen, you invest in this, it'll probably be, borrow the money to do it, it's probably the last time you'll ever have to borrow money."

• 1:12:49Bob Proctor?

  We, I know, our seminars are not rah rah, it's not, nothing. Our seminars teach people about themselves. It's like when Bill Goff said, "If I want to be free, I gotta be me." I'm thinking, "I better know who me is." I didn't know who me was. I was doing a lot of things, I was doing them right, and I was earning money, but I didn't know who I was.

• 1:13:10Bob Proctor?

  I started to study me. And the more I know me, the better I know you. You only have to study yourself, you'll know what everybody, because we're all the same. It's our behavior that's different, our results that are different.

• 1:13:21Lewis Howes?

  I heard a friend of mine, Dean Graziosi, I don't know if he coined this, or someone else said it, and he said it from someone else, but he said, "Those that pay, pay attention." And when you invest in yourself, you're paying attention.

• 1:13:34Bob Proctor?

  You know, I never heard that before, but that is the truth.

• 1:13:36Lewis Howes?

  Those that pay, pay attention. But if you don't pay for it, you're not going to pay as much attention. If you pay more, you'll pay more attention to learn.

• 1:13:42Bob Proctor?

  I had an aunt and uncle who were as poor as church mice. I mean, they just didn't have anything. And they had a whole house full of kids. And I used to drop by their house periodically. I was doing very well, and I was teaching seminar. And I remember it was around Christmas time, and he was rushing around trying to get credit cards from some big stores so they could buy presents for the kids. And I said, "You know something?" He said, "Never mind, next year will be different." I said, "You know something? Next year's going to be exactly the same as it is this year, because you never change you."

• 1:14:19Lewis Howes?

  Wow.

• 1:14:19Bob Proctor?

  I said, "You should get into the seminars and learn something. I know something you don't know." Well, they came to the seminar, he got paid every two weeks. So that meant, three times a year, I think, he'd get paid three times, maybe four times a year. He'd get paid three times in a month. That one pay was extra, because they were budgeted for two pays. I made them pay to come to it. Something said, "I made them pay." And I think they thought I should have clumped them into it. But you know, Mark thanked me, my aunt, I don't know how many times that I charged them. She said, "We wouldn't have kept coming." I didn't even know what you were talking about. I was running seminars, it was seven evenings, from seven to 10. It was running over a series of nights, years ago.

• 1:15:04Bob Proctor?

  And she said, "I wouldn't have kept coming."

• 1:15:07Bob Proctor?

  But she said, because we paid, I came.

• 1:15:10Lewis Howes?

  Of course.

• 1:15:10Bob Proctor?

  He's right. If they pay, they pay attention. That is so true. And if they don't.

• 1:15:15Lewis Howes?

  You don't care. When you hear something you don't like, eh, this is not for me. You're gonna get out of here. Eh, I got something better to do.

• 1:15:21Bob Proctor?

  Yeah.

• 1:15:22Lewis Howes?

  Especially in LA, I wanna go to the beach. This is too hard work.

• 1:15:25Bob Proctor?

  Yeah.

• 1:15:26Lewis Howes?

  It's confronting my ego. Ah, I don't need this.

• 1:15:30Bob Proctor?

  I'm firmly convinced if a person doesn't understand a paradigm, a paradigm is nothing but a multitude of habits. They're programmed into your subconscious mind to control your behavior. It's got nothing to do with how smart you are. It's got nothing to do with what your formal education is. It's got nothing to do from which side of the tracks you come from. It has to do with your paradigm. The paradigm is a program in your subconscious mind, it's both genetic and environmental, that's controlling your behavior. Everyone that can hear my voice knows how to do better than they're doing. And they may wonder, why don't I do it? It's because you're programmed to do what you're doing.

• 1:16:09Lewis Howes?

  Yeah.

• 1:16:09Bob Proctor?

  And until you change the program, nothing's gonna change. Paradigm has to be changed.

• 1:16:15Lewis Howes?

  I love that. What would you say are the... If you could share three key habits for people that if they want to continue to grow every day, be more prosperous, be more abundant, happier, joyful, healthier in their life, what are three key things, habits, every day, not talking about morning routine, but just overall habits every single day? What should people be focusing on consistently?

• 1:16:38Bob Proctor?

  They should study every day.

• 1:16:40Lewis Howes?

  Study.

• 1:16:43Bob Proctor?

  They should have a mentor. Someone that has already accomplished what they dream about.

• 1:16:51Bob Proctor?

  They might not even know the person, but they could get introduced to them. And ask them. What are half a dozen things I should do every day? Ask them. They know. Most people are getting advice from people who don't know any more than themselves.

• 1:17:06Lewis Howes?

  Yeah.

• 1:17:08Bob Proctor?

  And the third one, you've definitely got to have a goal. And when you write it, you've already got it intellectually. So you operate intellectually, emotionally, and physically. Well, your intellectual mind, the second you say, the second you decide on it, you've got it. It tells you in the Bible, before you speak, I'll hear you. It's because the thought always precedes the word.

• 1:17:33Bob Proctor?

  The second you get emotionally involved, you've got it emotionally.

• 1:17:35Lewis Howes?

  Yep.

• 1:17:37Bob Proctor?

  You've got it intellectually, you've got it emotionally. It's only a period of time till you've got it physically.

• 1:17:40Lewis Howes?

  Hmm, be do have, yeah.

• 1:17:43Bob Proctor?

  That's right, but the have comes in a period of time.

• 1:17:47Lewis Howes?

  So it's not overnight?

• 1:17:49Bob Proctor?

  Every seed has a gestation or an incubation period.

• 1:17:52Lewis Howes?

  Yeah.

• 1:17:53Bob Proctor?

  When a woman gets pregnant with a child, it takes 280 days.

• 1:17:58Lewis Howes?

  Yeah.

• 1:17:59Bob Proctor?

  The husband doesn't come home a month later and say, come on, where is it?

• 1:18:02Lewis Howes?

  Right.

• 1:18:03Bob Proctor?

  He waits, as James Allen said, as one who understands. You understand, there's a gestation period. Where I come from, if you plant a seed for a tarot, it takes approximately 70 days for it to manifest.

• 1:18:16Bob Proctor?

  All physical seeds have a gestation or an incubation period. We know that now, but we didn't always know that. We weren't always aware. No one knows what the gestation period is for a spiritual seed, and an idea is a spiritual seed.

• 1:18:33Bob Proctor?

  But we do know that it operates by the same laws.

• 1:18:37Bob Proctor?

  And the laws of the universe are precise. They can be studied.

• 1:18:41Lewis Howes?

  Yeah.

• 1:18:41Bob Proctor?

  They can be understood. We operate by law. Our life is governed by laws. Like, we know it's going to get dark tonight. We don't wonder if it is.

• 1:18:50Lewis Howes?

  Yeah.

• 1:18:50Bob Proctor?

  You know when the tide goes out, it's coming back. Winter never follows winter. We know these things. That's all expression of law. Well, when we bring our life into harmony with the laws, we're going to enjoy more of life.

• 1:19:05Lewis Howes?

  Yeah.

• 1:19:05Bob Proctor?

  If we fight it, we're going to lose.

• 1:19:08Lewis Howes?

  Yeah.

• 1:19:11Lewis Howes?

  This is amazing. What is something that you are proud of that most people don't know about you?

• 1:19:22Bob Proctor?

  I don't really know. I spend all my time thinking of how to teach this, you know? Yeah.

• 1:19:30Bob Proctor?

  I'm proud of our company. Yeah. I'm proud of the people I work with.

• 1:19:37Bob Proctor?

  Proud of my family.

• 1:19:42Bob Proctor?

  I just love what I do. I just love it so much.

• 1:19:48Bob Proctor?

  I think it's such a shame when people don't study.

• 1:19:52Bob Proctor?

  Yeah. Because... And that's your first habit, yeah? Well, there's so much of Otis that we don't know.

• 1:19:59Bob Proctor?

  And we can do anything.

• 1:20:05Bob Proctor?

  Life is pretty special, you know? It's amazing. Oh, really, it is. It's incredible. Yeah. Do you have any fears? Oh, I have lots of fears, yeah. I mean, if you're anything, you don't know, but you don't let them control you. Yeah. You know?

• 1:20:25Bob Proctor?

  I think

• 1:20:27Bob Proctor?

  someone said that courageous people don't have any fears. Eddie Rickenbacker said, "There's no courage without fear." Courage gets you to face the thing you fear. So I have, yeah, I have fears. Anytime I go to do anything that I've never done, I'll be afraid, but I won't, and times don't stop me. Yeah. In fact, I call that hitting a terror barrier, you know? A terror barrier. A terror barrier. That's, you got to, like, you get a new idea. Let's suppose a person's got an idea. They're gonna quit their job and start their own company. That's an exciting idea. They're intellectually involved with it, that's all.

• 1:21:11Bob Proctor?

  Now, I mean, they can play with that all they want in their mind. Nothing's ever gonna happen, because it's just intellectually. They take the idea and they get emotionally involved with it. Now all hell breaks loose. Yeah. They hit the terror barrier. Oh, it's like a field of fear. Ah ha. And if you don't go through the terror barrier, where do you go? You're right back into safety.

• 1:21:34Bob Proctor?

  Bondage, and that's where most people live. Because they don't know how to do it. They don't know where the money's gonna come from. They don't know where the help's gonna come from. It's, I like, I heard one time, a thing when Tama Harashi was gonna take TM to the world. One of his advisors said, "Well, where's all the money gonna come from?" He says, "Wherever it is right now."

• 1:21:59Lewis Howes?

  Wow.

• 1:22:00Bob Proctor?

  I love that, because that's where the money's gonna come from. So when people hit this fear, because they haven't got the money, they don't know how, they wanna realize, the way is already here. If nothing's created or destroyed, if all the power is 100% even a present all place at the same time, everything we've got is, we've got it right here, it's right here. We just don't understand it. So you hit this terror barrier, if you don't go through it, you're toast.

• 1:22:23Lewis Howes?

  Yeah.

• 1:22:25Bob Proctor?

  So.

• 1:22:25Lewis Howes?

  You'll always stay in your comfort zone, you'll never be able to.

• 1:22:27Bob Proctor?

  Yeah, so if something doesn't scare me, I know I'm not growing.

• 1:22:32Lewis Howes?

  It's something, you know, as an athlete, or did you play sports growing up at all?

• 1:22:35Bob Proctor?

  Not a lot, no.

• 1:22:36Lewis Howes?

  Some recreational stuff, yeah. As an athlete, I was in pain almost every single day. We would, our coaches would push us to a

• 1:22:44Bob Proctor?

  Sure.

• 1:22:44Lewis Howes?

  a limit that we didn't wanna go to.

• 1:22:46Bob Proctor?

  Yeah.

• 1:22:47Lewis Howes?

  They wanna hurt us, you know, where we'd be broken bones, but it was painful. I'd much rather be laying on the couch, playing video games, or whatever it is, having fun. But that pain threshold, you know, breaking through that pain barrier and discomfort, always made me feel a little more confident in myself, like, wow, I was able to do that. I didn't think I could push that far, but now I can do a little more tomorrow. And doing that every day over years is conditioning me to want pain every single day, in a healthy way.

• 1:23:15Bob Proctor?

  See, that's where the coach played an integral role.

• 1:23:18Lewis Howes?

  Yeah, huge.

• 1:23:19Bob Proctor?

  The coach is the mentor, you know, and that's what they play. And if, I think if you have the right coaching for a period of time, then you said, now, if.

• 1:23:29Lewis Howes?

  It's in me.

• 1:23:30Bob Proctor?

  You see, it's part of you now. Well, that's where it is, it's part of me, like, fear would never stop me. In fact, if it doesn't scare me, I know I'm probably not going in the right direction.

• 1:23:39Lewis Howes?

  Yeah.

• 1:23:41Bob Proctor?

  You know?

• 1:23:41Lewis Howes?

  Should we face a terror barrier every day? Is it too much to do it every day?

• 1:23:46Bob Proctor?

  No, I don't think so. I don't think so.

• 1:23:48Lewis Howes?

  Is it helpful if we're looking for things that scare us every day?

• 1:23:51Bob Proctor?

  Oh, yeah, you should be going that way, you know?

• 1:23:56Bob Proctor?

  And you'll realize after you go through it, you step through fear into, into safety. But you've got to understand too, what you're doing is you're taking, you're getting emotionally involved with an idea.

• 1:24:06Lewis Howes?

  Yeah.

• 1:24:06Bob Proctor?

  You're changing the paradigm.

• 1:24:09Bob Proctor?

  Now, even when you go through the terror barrier, the fear doesn't leave.

• 1:24:12Lewis Howes?

  Yeah.

• 1:24:12Bob Proctor?

  Because the paradigm hasn't changed. It takes a period of time for the form, the new paradigm.

• 1:24:16Lewis Howes?

  Mm-hmm.

• 1:24:17Bob Proctor?

  So the fear's gonna be there for a while.

• 1:24:20Lewis Howes?

  Until you feel like, oh, this is my new comfort zone.

• 1:24:22Bob Proctor?

  That's right.

• 1:24:23Lewis Howes?

  I've broken through this, now this is the new norm. I feel comfortable.

• 1:24:26Bob Proctor?

  I refer to as X. X. I said, you know, X, X, X. And the Y is the new idea. And the Y doesn't mix with the X. You hit the Y intellectually, the X is the conditioning. And the Y won't mix with the X. So that sets up a foreign vibration, which we call fear. Well, when you break through the terror barrier and you finally eliminate the fear, the Y becomes the new X.

• 1:24:50Lewis Howes?

  And then it's Y, Y, Y.

• 1:24:52Bob Proctor?

  That's right. So it becomes the new X and the conditioning's still there. It's just on a higher level.

• 1:24:57Lewis Howes?

  Oh, yeah. What are thoughts that we should be thinking every day? You give us habits, learn, study, have a mentor, have a goal, or multiple goals. But what are the ideas we should be saying to ourself internally and externally?

• 1:25:11Bob Proctor?

  Well, I think you have an affirmation, a positive statement from yourself you give to yourself, and that has something to do with your goal. You know, um, that's how you change the paradigm. The paradigm can only be changed one of two ways. One is an emotional impact, which doesn't happen often, and the other is...

• 1:25:30Lewis Howes?

  What's the example for that? What's a...

• 1:25:31Bob Proctor?

  An example for that would be 9/11.

• 1:25:34Lewis Howes?

  Yeah.

• 1:25:34Bob Proctor?

  Now, 9/11 wasn't an emotional impact for me. It probably wasn't for you. But for people that lived right near there or lost somebody there, that was an emotional impact. Just something that hit you so hard.

• 1:25:45Lewis Howes?

  Yeah.

• 1:25:46Bob Proctor?

  It just knocks you off your pins.

• 1:25:48Lewis Howes?

  Emotional impacts?

• 1:25:49Bob Proctor?

  And repetition, constant space repetition. See, you take this affirmation of thing I want to change, and you've got to keep repeating it to yourself. You've got to keep seeing it through the repetition of it. Pretty soon it becomes fixed in your mind. Then the thing you're afraid of becomes a habit, you just automatically do it. Yeah. Like, there's things you do automatically today that you don't even give a thought to. Yeah. But at one time, you're afraid to do it. Sure. So that's, I think that's how you keep changing. Thought is a very powerful, thought is the preamble to everything. Thought waves are cosmic waves, they penetrate all time and space.

• 1:26:28Bob Proctor?

  I had good fortune working with Ed Mitchell, he was the captain of the lunar landing module on one of the Apollo flights. And he did thought transferance exercises from the other side of the moon. Wow. With Sherman and Ford here on Earth. They're all gone now. But you're doing thought transferance exercises all the time. And we just have not got to a point where we really understand that. Like, if I, um, here's my phone.

• 1:26:55Bob Proctor?

  Here it is. If I dial your number, I'm on your frequency. Uh huh. I will never get Tiffany's phone to ring. Right. I only get your phone to ring. If I take a picture of Tiffany and I send it to a friend of mine in Singapore, simultaneously with me hitting send here in Los Angeles, they've got it in Singapore. You know that. Yeah. Well, thought works the same way. I could be thinking of you, I'll trigger cells in your brain. And your cells, if you're not thinking, those cells will start jiggling, and you'll start thinking of me. Hmm. And maybe I'll phone you and say, this is the damnedest thing, we're just thinking of you. Yeah, Thomas all the time.

• 1:27:39Bob Proctor?

  Well, we gotta understand what's happening. You think on frequencies. Now, this has to do with goals. When you set a goal, you have to flip your brain onto the frequency that the good that you desire or that you need for that goal is there. Uh huh. So you, you, you, most people don't make the decision because they don't know how to get it. You don't have to know how to get it. That's why Von Braun said when Kennedy asked him how to get to the moon, the will to do it. You're gonna make the decision. You don't make the decision when you've got enough money or when you've got all the resources. You make the decision. When you make the decision, you flip your brain onto a higher frequency. And then you're on the frequency, you begin to attract everything on that frequency. That's where the law of attraction comes in.

• 1:28:22Bob Proctor?

  See, the secret brought up the law of attraction, but it didn't explain it. None of them explained it. I didn't even explain it. I didn't get the time. Most people don't even understand it. You can only attract according to the frequency that you're operating on. Attraction is a secondary law. The primary law is the law of vibration. That's a, that's a primary law of the universe. Everything in this room is moving. Nothing rests. This table's moving. It just appears to be still. The law of vibration decrees, everything moves, nothing rests. Well, when you think, you put you onto a frequency. You can only attract what's on that frequency. You think about a person a lot. Just concentrate on it. That person will phone you. Or you'll bump into them on the street.

• 1:29:04Lewis Howes?

  You're thinking about it, yeah?

• 1:29:06Bob Proctor?

  The law of attraction takes over. You could attract to you what you're in harmony with. Well, when you set goals, you gotta see yourself already there. That's called a mindset. A lot of people talk about mindset, they don't understand what it is. They set their mind on the frequency that they have to be in to attract what they have to attract. And that's how the goal moves into form. You get emotionally involved, and you're so intellectually and emotionally involved. The only problem is you don't have it on a physical plane. Yet. But it will manifest in time. We just don't know what time is. So you're guessing at the time you reach your goal.

• 1:29:43Lewis Howes?

  Right. I love this stuff.

• 1:29:47Bob Proctor?

  I love this.

• 1:29:48Lewis Howes?

  I live for it.

• 1:29:49Bob Proctor?

  I could listen to this all day with you. I wanna ask a few final questions. This is a question I ask everyone at the end. It's called the three truths. So I wanna imagine that you get to pick the last day on this physical earth for you. At some point, you gotta go. And it could be a hundred years, three hundred years, it could be tomorrow. Whatever it is you want it to be, you get to pick the day. And you, imagine you've created everything you wanna create. Or close to it. And you, you feel grateful for it all. You've done everything you wanna do. You've had the life, the relationships. But for whatever reason, you gotta take it all with you. Everything you've created, it's gotta go with you when you leave.

• 1:30:31Lewis Howes?

  However, you get to write down on a piece of paper, three things you know to be true, that you would leave behind for the world. Three lessons that you would leave behind. And this is all people would have to be remembered by you or your messages. They call it the three truths. What would you say are yours?

• 1:30:51Bob Proctor?

  That's an interesting question. Live in the now.

• 1:31:01Bob Proctor?

  If this was my last day, and I was doing what I wanted to do, I'd be right here doing what I'm doing right now.

• 1:31:05Lewis Howes?

  Yeah.

• 1:31:06Bob Proctor?

  Because that's what I'm doing.

• 1:31:07Lewis Howes?

  Yeah.

• 1:31:08Bob Proctor?

  I'm doing what I want to do. So I think you have to

• 1:31:13Bob Proctor?

  do the thing you want to do. You've got to be... See, if you ask a person two questions, where are you and what time is, they're always going to give you the same answer. I'm here, it's now. That's where we should live. Everything else is an illusion. There's any such thing as time. That's an illusion. It's something we use for physical benefit. But we're not physical beings. We're spiritual beings. So I'm here, it's now. Live in the now.

• 1:31:38Bob Proctor?

  Be grateful.

• 1:31:42Bob Proctor?

  Wallace Waddles in The Science of Getting Rich said, gratitude, on the first page of his, it's chapter seven. I'll never forget when I read this. "The entire process of mental adjustment and atonement can be summed up in one word, gratitude." So it doesn't matter how disturbed you are. It doesn't matter what's bothering you. You can solve whatever it is. You can be forgiven for whatever it is through gratitude. Just sit, what are you grateful for? And number three is give.

• 1:32:17Lewis Howes?

  Simple.

• 1:32:19Bob Proctor?

  See, in all the programs, we run a number of different programs. And that's what it's all about. That's what our company is about. In this business that I'm in, I think you go one of two ways. You try and for self-aggrandizement, you want to be a bigger star. I've never wanted to be a star. I never wanted to be a speaker. I don't see myself as a speaker. I want to teach more people.

• 1:32:44Bob Proctor?

  So I'm teaching people to teach people. We operate in over a hundred countries now. And we have representatives in a hundred countries. We will stream this seminar. We'll, last time we streamed into a hundred and fifteen countries. That's really what I think this is all about. It's not about me. It's really about you. And so if we didn't get into the habit to help any other person, just understand themselves a little bit better. Enjoy a little bit more of life and they can run the right track. Yeah. So I think your three questions, that's a good, that's a damn good question, you know? Live in the now. Be grateful and be great, like, that's the first thing I do in the morning. Yeah, me too. I write down what I'm grateful for. And we teach people to do it.

• 1:33:29Bob Proctor?

  Where I really started to do that, I have a wonderful business partner, Sandy Gallagher. She was a securities attorney and a very bright one. She was damn good. She'd buy banks, sell banks, turn banks public, worked in community banks, but a lot of money. And she came to a seminar

• 1:33:55Bob Proctor?

  around the time the secret come out. Yeah. And I kept hitting people, what do you really want? Now, although she'd been very successful, she graduated as the top banking lawyer in every university in the United States. She was number one. She studied in Europe, in England. And she had never thought of what she really wanted. Her dad was a banking lawyer. She sort of followed suit. And

• 1:34:21Bob Proctor?

  she'd be a damn good person for you to interview sometime. Larry, Larry King interviewed her one time. She's, she's really a bright gal. And

• 1:34:31Bob Proctor?

  financially, she's losing a different frequency altogether. She's very, very bright. But

• 1:34:40Bob Proctor?

  I forgot now why I started to talk about her. She uh, she's made a bigger change in her company than anybody. She came to this, oh, the gratitude right at SoCal. We were doing a seminar in Phoenix and I was leaving town. Um, and she was staying, she was doing the work. And she said, could you get together with me for a cup of coffee? She had some personal problems. I said, sure. So we sat down in the coffee shop and she said, could you give me three things I should do? Mm-hmm. Solve her personal problems? I said, sure, I can. I didn't know what the hell I was gonna tell her, but, no. So I took, like, you know how they have these napkins? They have little holes? I took one, said, here.

• 1:35:22Bob Proctor?

  Write down ten things you're grateful for. Uh-huh. And when you get that done, I want you to um, send love to three people that are bothering you. Wow. Yeah, that's a hard thing to do. Somebody really upset. No challenge. I send love to three people that are bothering you. And um,

• 1:35:50Bob Proctor?

  and, so, share it with somebody. Yeah. So, she had a pad, just something like yours. And I phoned Gina, Gina was still in town. And I said, Gina, could you get a pad made? And I told her what I wanted. And I said, she, she made up a pad. She had it where, to her, within an hour, she went to Cancun or someplace, in her computer, and she had this pad with her name on it. And she was going to Hawaii the next day with her mother and sister. And so she took a pad for her mother and sister. And the three of them, every morning, they thought this was really dumb. Sit down every morning, write down ten things you're grateful for. The whole three of them, their lives changed.

• 1:36:34Bob Proctor?

  Well, it had such an impact on her, her mother and sister. We started to do it, we do it in every seminar now. Yeah. And she, she, she's the one that teaches. If she lives in the seminar, and she's almost always in it. And she tells the story about me doing that with her and now she does it with everybody.

• 1:36:49Lewis Howes?

  Wow.

• 1:36:50Bob Proctor?

  And so and then on this pad we pulled out, there's 10 things on the top and then I have to write with my left hand every day. I've been doing that for a year.

• 1:36:58Bob Proctor?

  That's a very powerful thing to do.

• 1:37:00Lewis Howes?

  Yeah. Gratitude is everything. It's the antidote to all stress, anger, frustration.

• 1:37:05Bob Proctor?

  It's the entire process of mental adjustment. There it is.

• 1:37:08Lewis Howes?

  That's it.

• 1:37:09Bob Proctor?

  Stress and it doesn't matter what your problem is.

• 1:37:11Lewis Howes?

  You change your perception, you change your life, like you said.

• 1:37:13Bob Proctor?

  Yeah. And it might only be for a minute, but that minute changes your whole world.

• 1:37:18Lewis Howes?

  Changes your vibration to attract more of what you want also.

• 1:37:21Bob Proctor?

  Yeah. Yeah.

• 1:37:23Lewis Howes?

  I want to acknowledge you for a moment, Bob, because you've been doing this for a long time. You've been doing this before I was even born or, you know, 20 years before I was born. And the fact that you continue to show up with the same focus, intensity, generosity, day in and day out,

• 1:37:41Lewis Howes?

  on your seminars, which I hope everyone listening goes to, they can go to bobproctor.com and learn more about everything there. But you continue to show up and serve and give, and I think it's very, it's very inspiring for me and so many people to witness as a mentor and a role model to so many people that the more success you have, you continue to give. And the more you continue to learn, you continue to share. And I want to continue to be that example. Like you have been living for so long, so I'm really grateful for you. I'm really, I really acknowledge you for your gifts, your wisdom and your humility in your sharing. Not just acting like you have all the answers, but constantly learning and constantly sharing. So I acknowledge you for, for everything.

• 1:38:25Bob Proctor?

  I really appreciate that, Louis. I, listen, I really enjoyed being here.

• 1:38:28Lewis Howes?

  Yeah.

• 1:38:28Bob Proctor?

  But I love this so much.

• 1:38:30Lewis Howes?

  That's great, yeah.

• 1:38:31Bob Proctor?

  You know, I mean, I would, I always feel deprived when there's some reason I can't do this, you know? Because I just love doing it. I love it when I wake up in the morning. And it's like I mentioned when we first started.

• 1:38:47Bob Proctor?

  I knew when I could change, like I'm happy, healthy, wealthy today. I travel all over the world. I got wonderful friends all over the world. I thought when a guy that was losing the way I was can start winning. Anybody can.

• 1:39:03Lewis Howes?

  Yeah.

• 1:39:03Bob Proctor?

  So, I mean, I don't care. I've gone into prisons with this. I went into maximum security in Canada. And I had to let a guy out that was, the board didn't consider him a mad dog. They put him on special parole. I got the Canadian government to tear up his parole and give him a passport to move to England with me. I mean, I've seen situations that you wouldn't believe could happen. I've seen them happen. You're talking about miracles. I mean, they're happening every day.

• 1:39:39Lewis Howes?

  Right.

• 1:39:41Bob Proctor?

  So I knew when I could win, anybody can win. It's just a matter of getting the right information from the right people. I think we get too much information from the wrong people. And personal development today is such a well-known thing. That for anybody not to be developing themselves personally is rather sad, I think. So we have to help them as all we can. Like, I don't think a person deliberately destroys themselves. I think they're misguided.

• 1:40:15Lewis Howes?

  Yeah.

• 1:40:16Bob Proctor?

  They're ignorant. They don't know.

• 1:40:18Lewis Howes?

  And they don't know a shift.

• 1:40:20Bob Proctor?

  They don't know, and they don't know they don't know. They're lost. And so I believe we do know it's our responsibility to help them.

• 1:40:27Lewis Howes?

  Yeah, that's great.

• 1:40:28Bob Proctor?

  Yeah.

• 1:40:29Lewis Howes?

  Well, you share a lot of information on your website, bobproctor.com. You've got all the information for your books. You do conferences all over the world, seminars. You're doing one here in LA all the time. It seems like you've got them all over the place. So people can find you at bobproctor.com.

• 1:40:43Bob Proctor?

  We're around.

• 1:40:44Lewis Howes?

  Social media. Do you hang out on Instagram or Twitter, anything yourself, or your team does?

• 1:40:48Bob Proctor?

  The team. They prefer I stay. But I make a lot of YouTube, a lot of videos for YouTube. I shoot them in the studio and show them up there.

• 1:40:58Lewis Howes?

  Bob Proctor on YouTube, everywhere else.

• 1:41:01Bob Proctor?

  Yeah.

• 1:41:01Lewis Howes?

  Find your name. They can go get the seminars, books, everything that you've got going on. The final question for you is, what is your definition of greatness?

• 1:41:13Bob Proctor?

  I

• 1:41:17Bob Proctor?

  That is a good question.

• 1:41:26Bob Proctor?

  I think greatness is something you work toward. I don't know as you become it.

• 1:41:34Bob Proctor?

  I think if you think you're great, you're in trouble. I think it's something you work toward. I think it's an enviable place that you go after, you know? Because you're bringing out the best of yourself. There's greatness within every one of us. There's no question about that. In every person, there's greatness. I think it's the essence of who we are.

• 1:41:55Bob Proctor?

  I don't know as you ever get there. I'm always going there, you know? Yeah, yeah. I want to get there. I'd like to become great at what I do. I think I'm pretty good at it, but there's people that are better. There's people that know more.

• 1:42:11Bob Proctor?

  I want to learn from them. Yeah, that's awesome. Bob, appreciate you. Thank you.

• 1:42:16Speaker 02

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.

• 1:43:00Speaker 02

  And now it's time to go out there and do something great.