Moment 54 - How You Should Make Every Big Decision: Rochelle Humes

In these ‘Moment’ episodes of my podcast, I’ll be selecting my favourite moments from previous episodes of The Diary Of A CEO. This week, I have chosen a clip from my episode with Rochelle Humes, who spoke to me so openly about her life, chasing the highest goals like never before. Rochelle has been performing professionally and presenting television since she was in school, and is also the entrepreneur behind innovative hair and skincare brand My Little Coco. Rochelle found success by being true to herself, and following her instincts. We all know this can be hard to do, so here we talk about how to make those decisions easier. The 51% theory is something that I learnt off Barack Obama at a talk we both did in Brazil. It comes down to if we are always looking for 100% of the facts, data and certainty to get our decisions over the line, it leads to huge procrastination and time-wasting. Getting to that 51% is a much more efficient system, and it reassures us that it will be the right decision to make. Listen to the full episode here - https://g2ul0.app.link/6bwLmjTyppb Rochelle - https://twitter.com/rochellehumes?lang=en https://www.instagram.com/rochellehumes/ Watch the Episodes On Youtube - https://www.youtube.com/c/TheDiaryOfACEO/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:02Speaker 00

  I think I just got to a point where I thought it's time to empower myself and trust in that because there were ideas being thrown around that I'm like, oh no, this isn't, oh, this is so far off of me. So, yeah, I had a real realisation and it was quite an emotional thing too, because it felt like a weird, sort of like a breakup, like, you know, we've had a really good road, but I don't want this in the same way anymore. And it felt more, that was the hardest thing to do, because I don't, I don't like upsetting people and, and we've built friendships over the years, which I hope still remain, and I'm sure they will. But it was that that was harder than the actual decision, which told me everything. And do you know what? Some of this is your fault.

• 0:47Steven Bartlett?

  Thank you for coming, Rochelle. We've had a grandpa podcast. I would like to say, thank you for coming.

• 0:51Speaker 00

  Because you said something and I think you-

• 0:55Steven Bartlett?

  Don't listen to what I say.

• 0:56Speaker 00

  No, I did. I watched you talking and you'd said, who had, you'd met someone, you met Obama?

• 1:04Steven Bartlett?

  Oh, yeah.

• 1:04Speaker 00

  Or you spoke to, I can't remember.

• 1:05Steven Bartlett?

  Fifty-one percent.

• 1:06Speaker 00

  That. And I was like, this is it. And I literally, the next day, I called them the next day.

• 1:14Speaker 00

  So it's actually sort of your fault.

• 1:18Steven Bartlett?

  So the context on that is when I saw, me and Obama both spoke on the same stage in Sao Paulo, a couple of years back in Brazil. And one of the things he talked about on stage was when he had to make the decision whether to take out Osama bin Laden or not, they didn't have all the information. They have like tip-offs and they have little snippets of information that suggest bin Laden is hiding in that, that complex in Pakistan. But they never know a hundred percent. And there's lives at risk. He's sending in 20 or 40 American soldiers to go, to fly into Pakistan at night in these helicopters. And if they get caught, if they get shot down, then he's going to have to, you know, sit with that for the rest of his life. But he says, when you're the president of the United States and you have these huge decisions to make, you're never going to get to a hundred

• 2:03Steven Bartlett?

  percent certainty. So what he did, which I really do believe in, is once you get to like 51% certainty on your decision, then make it and be at peace that you did the best with the information you had. Because so many people, and this is kind of what he didn't say, but what I took from it is- What ends up happening is the procrastination of the decision ends up costing you more in the long term than actually just making the decision and finding it out if you're right or wrong. Cause like, it's the same in business. If I, I'm thinking about something, but I'm not entirely sure, but I suspect it's the right thing. I should just go ahead and make the decision and then find out, hopefully in the next couple of months, whether I was right. If I was wrong, I can actually just reverse the decision again. But a lot of people spend like years remunerating over these like relationship decisions or work decisions

• 2:47Steven Bartlett?

  or professions. They cost themselves 10 years, which does more damage than the decision itself at 51% would have done.

• 2:53Speaker 00

  Exactly that. And I honestly, it was like I listened to that at the best time. Then the next day I did it. And I honestly felt the, the reason that I knew as soon as I'd done it, that I, that I knew it was right. Well, I knew anyway, but the reassurance I had is I felt the emotional side of it, I hated. I hated, you know, the phone call and the meeting and, and the, you know, letting people, feeling like I've let somebody down and in the sense of upsetting them because they would have probably liked to have continued working together. So I felt, I don't want to upset anyone. It's not bad blood. It's

• 3:34Speaker 00

  just making a decision that I need to make for myself. And I felt shitty first of all, because I felt that, oh God, do you think they're really upset? Do you think? But that's, that's all I felt. Everything else, I felt like I had just had a massage and a weight was off my shoulders. And I was like, okay, right. Now we go.

• 3:57Steven Bartlett?

  Isn't it funny how we always know?

• 3:58Speaker 00

  Hmm.

• 3:59Steven Bartlett?

  We always know.

• 4:01Speaker 00

  I was ready. I felt like I needed to celebrate. The only thing I felt bad about was potentially upsetting somebody. But everything else was right. Everything else, there was like, I felt like, oh, thank goodness I've done that.