You Need More Volume. Hormozi Hotline. | Ep 900

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? Click here. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:02Alex Hormozi?

  Like when there's so many tactics that you have, you're like, how can I, you know, I can make this better. This is something else I could do is like, just start. And the thing is, is that you will like by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, man, if I'm putting all this time into it, I'm going to start getting better.

• 0:22Alex Hormozi?

  All right, cool. So with that, promo hotline. Okay. So you're doing eighty three K a month, right? Eighty three K a month, ad spend is three K per month. Got it. You're an influencer. Okay. Well, let's say GLP one. Okay. So you're doing, you're doing, um, got weight loss stuff. Okay. Cool. And then your constraint is attribution issue. All right. So, so you're doing eighty three thousand dollars a month. Good for you. Okay. So what's profit on that right now?

• 0:48Speaker 01

  So let's see, I'm like nervous. We came to a scaling workshop and it's not all, it's not all GLP one. But overall, our business, um, let's see, a couple of months ago was the revenue was eight fifty six. And then three eighty nine, and then the EBITDA was five forty four.

• 1:07Alex Hormozi?

  Eight fifty six was a few months ago or like last year?

• 1:10Speaker 01

  The last twelve months.

• 1:11Alex Hormozi?

  Okay, got it. I was like, girl, what happened? Okay, got it. So you're going up, you're at eighty three, you're at a million dollar run rate. Fine. So what's the issue? So, so you have your audience, you solicit the audience to go buy GLP one stuff. Do you have an affiliate or sorry, are you basically acting as an affiliate to somebody else?

• 1:26Speaker 01

  Correct. I acted as an affiliate to lots of different brands. This is the one that we get paid back on the quickest. So that's why we're trying to run ads.

• 1:34Alex Hormozi?

  Yeah.

• 1:35Speaker 01

  But our ads, the meta thinks that we're not converting because we can't actually hook up to their backend.

• 1:41Alex Hormozi?

  Word. Okay. So you would need, you just need to add, do you have software for ad attribution?

• 1:48Speaker 01

  No.

• 1:49Alex Hormozi?

  Yeah, just literally hook, like this is a one time setup. It'll probably cost you between, what's the range for like ad tracking software cost? Yeah, it'll be like, call it like on the low side, like maybe five hundred to a thousand. And then it kind of tends to scale up with your, your spend level. So it'll probably be a thousand ish, call it, but sometimes more to get the attribution. So what it'll do is it'll then feed back the data. Data to Facebook so that you can get a conversion mechanism in place and just like shorten the loop. But that's like a Google search on YouTube and how to set it up. And most of those, most of those are B two B SaaS. So they'll have some sort of concierge that'll do the setup with you, like super solve.

• 2:22Speaker 01

  Okay, even if I don't own the GLP one company.

• 2:26Alex Hormozi?

  See, that's a little harder. That's a little harder if you don't own the, now they still might be willing to install your pixel on their page. If you're like a big affiliate.

• 2:33Speaker 01

  Okay, because that's been our eternal struggle since like.

• 2:36Alex Hormozi?

  I would just ask, I'd be like, hey, I want to spend money to advertise your product. Can you give, can you install my pixel on your page? A lot of people are willing to do that. If you're going to send me money, it's like, sure. Go for it.

• 2:49Speaker 01

  Okay, okay. Is there any other workaround as an influencer?

• 2:53Alex Hormozi?

  Well, let me do, let me give you one more detail on this. You can have them clone the page, right? So that's not like, you're not getting their data or anything like that. So clone the page and make it Corinne's page, right? So GLP one forward slash Corinne or whatever. And that page is only for you. And then you install only your pixel on that page. That way it's not like you're like using their data or anything like that. So they'll probably be far more likely to be like to, to, to, to do that with you.

• 3:13Speaker 01

  Okay.

• 3:14Alex Hormozi?

  Okay. Beyond that though, yeah, as an influencer, so number one, get the, get the tech stack. Number two, ask the people who you are doing this affiliate stuff. If they'll just clone the page and install the pixel there so you can spend more money. So you can make them more money. The next thing though, a third door, how big is the company that you're dealing with?

• 3:31Speaker 01

  How big? They've been in business for a little over a year, but she's been doing telehealth for 10 years.

• 3:36Alex Hormozi?

  Okay, well, I was going for size of revenue, but so what I would suggest doing is saying, hey, I'll make ads for you. And my normal affiliate commission, what's your normal commission percentage?

• 3:47Speaker 01

  For them, 40%.

• 3:48Alex Hormozi?

  40, right? So I say, hey, I will do this deal with you where you give me 20% instead of 40, but I'll make ads for you and you can run them.

• 3:56Speaker 01

  Okay.

• 3:57Alex Hormozi?

  And then they're fronting the cash and you get paid 20%. And then you'll go back and forth, there'll be a negotiation, but at the end of the day, it's free money for you.

• 4:05Speaker 01

  Yeah, I don't know if they'll do that because it's like a direct sales company. So if they do it for one person, they have to do it for everyone.

• 4:10Alex Hormozi?

  They don't, they don't have to do it for everybody. They could say that's something that they unlock after you do, you know, you, hey, if you, if you make us $50,000 a month and you have a larger getting following, we'll put money behind ads.

• 4:19Speaker 01

  Okay.

• 4:19Alex Hormozi?

  I mean, I would do that as a business owner. Like, if you have a massive audience of the types of customers that I have, like, sure. Like, I'll spend the money. And like, the beautiful part for you is that you're gonna get your brand more recognized, right? So you're gonna get free exposure.

• 4:31Speaker 01

  Yeah.

• 4:31Alex Hormozi?

  You're gonna get paid to do it. But it makes sense for them because your ads for sure will decrease CAC by more than 20% than their standard, whatever ads they have.

• 4:40Speaker 01

  Okay.

• 4:41Alex Hormozi?

  Right? So that's door three. Door one is obviously to like, just go on the page, get ad tracking set up, and then you can run your ads. That's like, that's the super easy one.

• 4:49Speaker 01

  Okay. All right.

• 4:50Alex Hormozi?

  You feel like you can do that?

• 4:52Speaker 01

  Yeah.

• 4:52Alex Hormozi?

  All right. Rock and roll. This was fun. Let's do this again sometime.

• 4:55Speaker 01

  Thank you.

• 4:56Alex Hormozi?

  You bet.

• 4:57Speaker 01

  Yeah, for sure.

• 4:58Alex Hormozi?

  All right. Talk's a great. Okay, Tashana. I'm an online fitness coach. I get my clients from YouTube. I post one long form and four to five shorts a day. By the way, excellent framing for this. Like, everyone modeled Tashana. How can I scale my business to 10,000 a month? I get about five to 10 leads a month. Okay. So I'm gonna guess that the content itself is not good enough, uh, number one. And I don't know anything about you. So I literally just saw a tiny little icon. I'm gonna say something that's gonna be borderline, borderline, it'll be borderline. All right? So my team can't stop me. All right? Cause this is live. So deal with it. You know what? I won't make this about you. I'll tell you a story. So a friend of mine, obviously come from the fitness world, so I know, I do something about this, was in the fitness space and he was, you know, listening to, you know, all the people and making content and doing the stuff. And he wasn't as consistent as he should be, but like, he was, he was doing stuff.

• 5:43Alex Hormozi?

  And the big issue, when I was talking to him, I was like, bro, you don't look in shape. You're not in shape. And so I don't know if that's your situation. Now, you have to like, look in the mirror, quite literally, and be like, do I have a body that people aspire to have? And like, I, I told, you know, this particular individual, I said, you gotta go pro, man. I was like, if you wanna be a professional, I was like, you gotta look like this is what you do, like, full time. Like, like, you go, like, this is not, this is not negotiable. And so every business has this type of thing. It's like, if you're a web design business and you have a terrible website, it's sometimes it's the big obvious thing. So I'll say, number one, I would look there. Number two, if you're getting 5% leads a month and you're making one, was it one, one long form a day? And then four to five shorts a day? Was that what it was?

• 6:25Alex Hormozi?

  That's a lot. That's a lot of content to only have five to 10 leads a month. So I don't know what your view count is on your videos, but you can, you probably need to make better content. That's like the absolute simplest thing is like you just need to make way better content. Number one, I guess that's number two, get in shape, number one. Number two, make better content. Number three, you might not be soliciting your audience. So one of the easiest things you can do, I mentioned this earlier is like you can have people just directly DM you on Instagram. And if your content is wholly on YouTube, then you need to direct them to a platform where you can more easily have a conversation, right? Conversions happen in conversations. All right. And so I would say send them to a calendar or put a calendar link for people to just book a call straight with you. So I don't know how you're collecting leads, but if it's like an opt-in or something like that,

• 7:09Alex Hormozi?

  like you can probably just put a straight calendar link on all the places that you make content. So there's five if you're on YouTube. So you've got your profile bio, number one. Number two, you've got your pinned comment underneath of every single one of your videos. Number three, you have your description, which you want to make sure that it's the first line with the link with some sort of big reason to why they should click it. Number four is going to be community posts on YouTube. Like you should post your community posts. And number five is you got in video. So a third of the way through a video, you make a quick call to action to whatever it is. Might be like, hey, by the way, if you like this, then you might want to come, you know, buy more of my stuff or work with me directly, whatever it is. And I would say if you're in the fitness world, then I would make my, make my CTAs around personalization and accountability.

• 7:52Alex Hormozi?

  It's the number, you know, one and two things that people want when they're trying to lose weight is they want it to be personalized to them and they want accountability. So like, what can someone not get from free internet content? They're not sure if this is right for them, where that's personalized for their specific needs. And they want somebody to like call them up and be like, hey, stop being a fatty. All right. They need to tell, you need to hear that, right? That's what they need to hear. I'm not saying that's what you would say, obviously. But they want somebody who's going to hold them accountable. Okay? So with that being said, let's rock and roll to, let's see if Craig, let's see if Craig will pick up this time. So Craig?

• 8:22Alex Hormozi?

  Welcome to Mozy Hotline.

• 8:23Speaker 02

  Hello, Alex.

• 8:24Alex Hormozi?

  What's up dude? Eighteen thousand dollars, eighteen thousand dollars a month, right? That's where we're at? Eighteen K per month. Ads been at zero. Okay, got it. Industry is digital service, SEO. Got it?

• 8:37Speaker 02

  Yes, yeah.

• 8:38Alex Hormozi?

  And you're selling to ecommerce?

• 8:39Speaker 02

  Yes, we are. And okay, the ecommerce brands trying to. And so basically, business is about a year old. And we've had like, my best friend is a really good web developer. We joined forces and started like using his network to get clients. So we've done around two eight five thousand dollars in the last twelve months. We've tried to say we've never had a client churn, but we're kind of like a glorified tech support department. So basically, anyone with a credit card in the house.

• 9:09Alex Hormozi?

  What's price point?

• 9:10Speaker 02

  Price point, we're basically billing hourly at the moment. I'm putting together like an offer funnel and everything, so.

• 9:15Alex Hormozi?

  Don't do that.

• 9:15Speaker 02

  Yeah, it's like.

• 9:16Alex Hormozi?

  What's so, so what, okay, so what are you, what are you billing right now on average?

• 9:19Speaker 02

  Fifty pounds an hour, say, so like seventy dollars or so.

• 9:23Alex Hormozi?

  Right, it's just you and him?

• 9:24Speaker 02

  Trying to, with one other full-time developer, a few freelancers and everything. So we do offer like, you know, we do SEO, we do good web development, PPC, some CRO stuff. It's kind of like, we need to really rein in on our ideal avatar. I kind of, I feel a bit silly because you've already shown me what to do. I need to go move mountains, get a ton of leads, get them, get our ideal avatar, but.

• 9:46Alex Hormozi?

  Well, you do need to change your offer.

• 9:47Speaker 02

  To speak to you, so.

• 9:48Alex Hormozi?

  You do need to change the offer.

• 9:49Speaker 02

  Yeah, yeah.

• 9:50Alex Hormozi?

  The offer sucks.

• 9:51Speaker 02

  For sure. We, we need an offer.

• 9:54Alex Hormozi?

  Dude, you're selling to people who are doing thirty to a hundred thousand a month, right?

• 9:57Speaker 02

  Yeah, well, that's the target audience, somewhere, somewhere a bit smaller, but yeah.

• 10:00Alex Hormozi?

  Well, whatever. I mean, I don't know if you just heard, I had Liz, I think? Liz is doing six hundred thousand dollars a month, doing mini chat automation? And she's selling to ecommerce owners doing twenty five thousand dollars a month? And she's selling six K a month?

• 10:13Speaker 02

  Right, yeah.

• 10:14Alex Hormozi?

  You're selling like?

• 10:15Speaker 02

  Yeah, yeah.

• 10:16Alex Hormozi?

  A hundred dollars a month?

• 10:18Speaker 02

  Yeah, under, underpriced is uh.

• 10:19Alex Hormozi?

  Yeah, you're wildly underpriced, but we have to tweak the offer and the pricing together. So I would want to say like, can we say like, we'll get, we'll, you know, we'll, we'll replace 10% or 20% of your traffic with SEO within a year and our services are, I don't know, starter, $2,500, $3,500 a month, just to like, get going?

• 10:35Speaker 02

  Yeah, yeah, I, I have an offer. I'm starting to pitch on cold outreach if I can run that by you.

• 10:39Alex Hormozi?

  Okay.

• 10:40Speaker 02

  Uh, yeah, so, I mean, basically SEO industry is like really commoditized by retainers. So I'm trying to just ramp up cold outreach and basically offer people like a pre-personalized audit as a lead, lead magnet. So I'll, I'll show them where their competitors are ranking, where they're ranking and what they're missing out on. And then give them a personalized loom, sort of showing them of where it has improved. And then we're, we're going to do like a 28 day sprint to basically fully optimize the website as much as we can, try and get them as many wins as we can in the first 28 days.

• 11:07Alex Hormozi?

  I wouldn't use the word audit.

• 11:08Speaker 02

  The guarantee.

• 11:09Alex Hormozi?

  Yeah, I wouldn't use the word audit because I think that sounds boring and not fun. So I would say like, look at, like, we will find you at least seven revenue opportunities that you can set up within the next three days for free.

• 11:22Speaker 02

  Gotcha. Okay.

• 11:23Alex Hormozi?

  And then you walk them through it. Yeah, way better. You walk them through it and you say, hey, you can do this on your own. Turn it over to, you know, a web company or we'll do it for you.

• 11:30Speaker 02

  Gotcha. Um, and I, I was thinking like a, in, in terms of like a guarantee, I was thinking maybe like we refund sort of 25% of our cost, like our profit margin, something like that.

• 11:39Alex Hormozi?

  Yeah, that's fine.

• 11:40Speaker 02

  Yeah, it, it's, I'm trying to make it more compelling, but I, um, I think SEO is a tricky industry to, to sell right now.

• 11:48Alex Hormozi?

  Yeah, I mean, the thing is it takes time for SEO to work.

• 11:51Speaker 02

  Yeah, well, I mean, we, we can do a lot in, in like four weeks and, and just show them like initial wins and try and, because I'm, I'm trying to build the trust because, you know, everyone's got a million SEO guys in their, in their inbox, just like, hey, you know.

• 12:03Alex Hormozi?

  Can you, can you do, uh, yeah, Hurd, can you do, can you like guarantee around rankings? Like we'll get you in the top 10 or in the first page or something?

• 12:10Speaker 02

  It is tricky because it's like we could do everything right. Google changes their algorithm and and you know their their site goes down. So I try and pitch it as like, we're going to stack the odds in your favor. But yeah, it's it's hard to guarantee results, I guess. We could guarantee page speed, but I mean, that's not really the the all end all of a business.

• 12:28Alex Hormozi?

  No. Can you do anything around just traffic, not necessarily ranks?

• 12:33Speaker 02

  I mean, potentially.

• 12:34Alex Hormozi?

  Yeah, I mean, I like the seven revenue. Like, if I'm just keeping it simple, I think seven revenue opportunities, we're going to lock these things. This is our price. You don't have to worry about guarantee or anything like that for now.

• 12:43Speaker 02

  Got you. Okay, so so just like one time, one time kind of lead magnet, here you go. Hopefully from there, book a call, maybe go into like the sprint.

• 12:50Alex Hormozi?

  Yeah, I mean, I would say like, here's what it is. We can implement this in your business. Do you want us to put in your business? Great. And so if you want, have you read the Money Models book?

• 12:58Speaker 02

  Yep, yeah.

• 12:59Alex Hormozi?

  Yeah, I would use a waive fee offer for you.

• 13:02Speaker 02

  Okay.

• 13:02Alex Hormozi?

  So for everyone who's watching online, I'll I'll on this. So a waive fee offer is the last offer, I think, in the continuity section. And so when you have a business that like takes time for someone to get started, you do an A B and you say, hey, option one, you keep flexibility. Right? And so you say, hey, it's, you know, twenty five thousand dollars and then it's five thousand dollars a month after that. Or I'll waive the twenty five and it's five thousand dollars a month, but you got to stick for a year because it takes time for the SEO to work. And the good news is that if we haven't made progress within the ninety days, you can get out. That that would be my like second out door. Cool? Like that way, it's like you don't feel like you're giving it like, but in ninety days, if we haven't,

• 13:42Alex Hormozi?

  like you know what what to insert here, but if we have an X within ninety days, then we'll let you out of the contract. So instead of the guarantee, the guarantee is that we can let you out of the contract without having to pay the waive fee exit.

• 13:53Alex Hormozi?

  But if we hit our thing,

• 13:54Speaker 02

  Yeah.

• 13:54Alex Hormozi?

  then you got to pay that to get out because that would have been the flexibility price.

• 13:57Speaker 02

  Okay, got you. That that makes a lot of sense. I appreciate it, yeah.

• 14:01Alex Hormozi?

  Okay.

• 14:01Speaker 02

  Um, cool.

• 14:03Speaker 02

  All right, and just to take a second, I just, I always thought if we ever spoke, I just want to thank you for everything that you and Trevor have done into drilling everything down into a way that we can all understand. Because, uh, yeah, when it, when it's like, when I'm overwhelmed and I'm overthinking, it really helps so much to be reminded of that equation at the end of the day.

• 14:20Alex Hormozi?

  Well, I'm happy to hear it, man.

• 14:22Speaker 02

  Yeah, thank you, man. You're awesome.

• 14:24Alex Hormozi?

  All you.

• 14:24Speaker 02

  All right.

• 14:25Alex Hormozi?

  All right, see ya. For everyone online, talking about page 153 inside the, not offer, excuse me, Money Models book. All right, so this is the last part of the continuity offers. That's the way fee structure I was just talking about. Okay, let's get kooky with it. Okay. Albus Tube. I have a beauty salon in Romania. Most money come in from permanent hair removal. The rest of people pay me rent. How can I scale it? Okay, permanent hair removal. Oh, Jesus, I was thinking like, I was thinking, I was like, who is paying for this? Body hair. Got it. Okay. How, how can I scale it? I find it difficult to get customers and my costs are high.

• 15:04Alex Hormozi?

  Okay, I mean, I'm going to guess that you're, I'm not sure if you're running ads, you might be mispriced, but usually like, this is something that I call pseudo, pseudo-medical, which is one of my favorite spaces to be in because you have so much pricing power. So I don't know the rules in Romania. I don't know if they're like super tough to, uh, to do pseudo-medical type procedures there. And I probably won't try and translate US prices to you guys, but like, I'm guessing, I'll just do a relative. So the cost of a generic haircut here is probably somewhere in the neighborhood of like $75 if it's like the commoditized haircut price. And the cost of laser hair removal for a package of call it like six to eight will usually be like $2,500. And so maybe you can make that appropriate difference. And so if you're looking at your price points compared to like your hair stuff that you do, compared to your removal stuff,

• 15:46Alex Hormozi?

  that might give you an idea of maybe that you're mispriced within Romania. Secondarily, I think this is a, it's super visual in terms of the nature of what you sell, in terms of before and afters. And so I think organic Instagram for sure will be like monster for you. And given how small Romania is, I think that, that actually might work pretty well. So I would go organic first with before and afters. That's like easy to do. Google AdSense would be the second thing in terms of speed. Well, Google AdSense will be faster than, than, than posting. And then the third is that I would run meta ads. That would be my like three-pronged approach. It's like, we probably have to change the price. You probably need to sell bundles, not sessions. You need to make sure that you're priced appropriately. And then give it all of that, then we use this through marketing strategies. Cool. All right. Six caller is Crystal. Welcome, Crystal, to her Rosie Hotline. We are hot.

• 16:31Speaker 01

  Hey.

• 16:32Alex Hormozi?

  Hey, what's going on?

• 16:33Speaker 01

  Woo-hoo. Oh, hi, guys. Watching you on YouTube.

• 16:37Alex Hormozi?

  Well, I appreciate it. Hello from, hello from Vegas. All right. So you're doing 33K a month. Okay?

• 16:45Alex Hormozi?

  Got it. All right. Ads spend is zero. Got it. Real estate is the niche. Okay. Oahu Luxury Homes. Okay. Real estate luxury. Got it. Offer is buy, sell for high net worth. Okay. So you are a, an agent, right? Are you a brokerage?

• 17:01Speaker 01

  Yes. Yep.

• 17:03Alex Hormozi?

  Okay. Are you a brokerage too, or just an agent?

• 17:04Speaker 01

  Oh, just an agent.

• 17:05Alex Hormozi?

  Okay. And I said just, that sounded, that sounded diminutive. I didn't mean it like that. So congratulations.

• 17:10Speaker 01

  Oh, this is how I say congratulations.

• 17:13Alex Hormozi?

  Okay. So the Katrina's needs funnel and a clear hook. Unsure if buyers or sellers can share the same offer. Okay. So you want to sell more houses, right?

• 17:22Speaker 01

  Yes. So far I'm on track for 25 million this year, but I want to get to 50 million.

• 17:28Alex Hormozi?

  Okay. So what do you do right now to get leads?

• 17:30Speaker 01

  It's all referrals and a couple of times a month I'll go live on Facebook. I was doing it more consistently and I would get leads that way, but it's mainly referral based.

• 17:40Alex Hormozi?

  Okay. So when you did go live more consistently, you got leads that way?

• 17:44Speaker 01

  A few. Yeah. Like this year I picked up 10 million in sales from that one Facebook video.

• 17:49Alex Hormozi?

  Well, what do you think I'm going to say?

• 17:52Speaker 01

  Do more of going live.

• 17:54Alex Hormozi?

  Yeah, that seemed to work pretty good. So you did 10 million in sales. Your commission's what? Call 3% on average between buy and sell?

• 18:03Speaker 01

  Yes.

• 18:04Alex Hormozi?

  Okay, cool. So you made, you made $300,000 off of the lives that you did. How many lives would you say you did?

• 18:10Speaker 01

  Usually only two a month. I used to go live every Thursday for four years straight.

• 18:15Alex Hormozi?

  Okay. So two a month. And let's just say that that's what you did the year that you did the extra 10 million. Does that sound accurate?

• 18:20Speaker 01

  Yes.

• 18:20Alex Hormozi?

  Okay. So you did 24 lives and made $300,000. So you made like $13,000 per live?

• 18:28Speaker 01

  Yep. That's good math.

• 18:30Alex Hormozi?

  That feels worth it, right?

• 18:32Speaker 01

  Yeah, because it's it's pretty easy and fun. I just hop on, do a house tour, then hop off.

• 18:38Alex Hormozi?

  Yeah. So what if you did that? Or how many houses hypothetically could you do that for per week? I want to say max, not like, let's start from where you were to like, what would be the maximum amount of those that you could do?

• 18:47Speaker 01

  The max would be, I mean, if I really hustled, probably twenty would be like moving.

• 18:53Alex Hormozi?

  Per month?

• 18:54Speaker 01

  With my schedule.

• 18:55Alex Hormozi?

  Twenty per month?

• 18:56Speaker 01

  Oh, I thought you meant per week.

• 18:57Alex Hormozi?

  Oh, per week. No, that's even better. That's even better.

• 19:00Speaker 01

  I could do five per week. I could do five per week.

• 19:03Alex Hormozi?

  No, but I like the twenty per week. That sounded so much better.

• 19:07Alex Hormozi?

  How about this? We'll do this. Do phase one of this. So do five a week, one a day, do the sexiest one. All right, the one that's the the most banger that you could walk through. Do that for six months. And then at that point, decide whether you want to go from five to ten.

• 19:25Speaker 01

  Oh.

• 19:25Alex Hormozi?

  And again, remember, the thing is, is that you're operating from the perspective that you have the existing resources that you currently have to make that decision. But that's not what's going to happen in six months from now. Because if the same math held, right? Then that would mean that you would be able to accelerate. And let's assume that your half is efficient with these ones because you're doing more of them, whatever. All right, let's just assume half. So you're making, call it sixty five hundred dollars per, let's even go less than that, five thousand dollars per. Okay, so if you did that, then you're gonna make five thousand dollars five times per week. So twenty five thousand a week comes in extra, a hundred thousand dollars a month, one point two million dollars per year, extra in commissions. So that would triple, now you go from thirty three thousand dollars a month to a hundred thirty three thousand dollars a month. So you would quadruple your business if you just did that. And that's at a one third efficiency of your current lives.

• 20:10Speaker 01

  Gotcha. Does it matter that I don't have, because I'm learning so much with your content? I signed up during the book launch to the ACQ group. I don't, it's not like I'm doing a specific hook or anything. I'm literally just hopping on, doing a house tour, saying some things about Hawaii and then hopping off. So it's not very strategic.

• 20:28Alex Hormozi?

  Phase one is do it.

• 20:31Speaker 01

  Okay.

• 20:32Alex Hormozi?

  Phase two is, once you do it, you'll realize which ones work better and then you'll start getting better.

• 20:36Speaker 01

  Okay.

• 20:37Alex Hormozi?

  Because here's what ends up happening. You'll commit to the action, right? You'll do it. And then all of a sudden, you're like, well, shoot, I'm spending all this time doing this. I might as well take 20 minutes to just look at good hooks to start with. And then the next week or two, you'll start with good hooks and then you'll do it and be like, oh, my God, this is so much better. And then you'll think, man, that was just with 20 minutes. I wonder if I spent an hour a week just prepping a little bit more for each of these and all of a sudden you'll get even more. And then this is how you get in the game.

• 21:00Speaker 01

  Gotcha, gotcha, gotcha. Can I ask one more question?

• 21:02Alex Hormozi?

  Go for it.

• 21:02Speaker 01

  I know I gotta. Um, how would I document, because yesterday's workshop was so good, document the aspirational achievement? You know, of.

• 21:11Alex Hormozi?

  For you, it's already done. It's already done for you. The houses do the work.

• 21:14Speaker 01

  Oh, interesting.

• 21:16Alex Hormozi?

  That is the aspiration.

• 21:17Speaker 01

  Here, like, am I solution aware or am I product aware? Like, I wasn't sure where I fell.

• 21:24Alex Hormozi?

  So I think for you, again, like you showing sick houses is going to be like, I just, I don't even want to get into that stuff for you right now. Like, the reason that there are so many real estate reality shows is because people like looking at nice houses. Now, the difficulty of what's going to happen, so this, let me just play out what's going to happen next. Is that if you do this and you're consistent, you're going to get a lot of people who start following you because people, because people in general, people who are broke and people who are rich like looking at nice houses. That's why those work as shows because broke people look at them too, right? So.

• 21:53Speaker 01

  Right, right.

• 21:54Alex Hormozi?

  We just need to make sure that when you start getting these leads, because the next year you're overwhelmed, like the next call we would have, if we were to fast forward this to three months from now, you're like, oh, my God, it worked, but it worked too well. And I've got too many leads that are like, that are broke versus the ones that are good. And so then we're going to have to put a little bit of a triage process in place. And at that point, though, your sales commission should already have, you know, gone up by a decent amount. And then you can afford somebody to just work your DMs for you.

• 22:17Speaker 01

  Okay, gotcha. I'm fine.

• 22:20Alex Hormozi?

  And next thing is you can have somebody overseas do that. So you don't even have to like, that's not going to be a super high expense. You pay, you know, 500,000 bucks a month and have a full-time VA who's trained on, you know, a simple, you know, six or seven question script. Very easy.

• 22:32Speaker 01

  Do I go live on Facebook or IG?

• 22:34Alex Hormozi?

  Both.

• 22:35Speaker 01

  Okay, gotta figure that out. I've never gone live on IG.

• 22:39Alex Hormozi?

  I promise it's one, it's one Google search away. It's one Google search away.

• 22:44Speaker 01

  I know.

• 22:44Alex Hormozi?

  Cool. Yeah, like you could like quadruple your business by doing one thing every day. I feel like we should just do that.

• 22:50Speaker 01

  Okay, I love this because I was trying to figure out what one thing to do. So this is very helpful.

• 22:53Alex Hormozi?

  This is a good one thing. Cause I, I feel very confident in this one. Cool?

• 22:56Speaker 01

  Okay. Thank you. I'll talk again in a few months. Yeah.

• 22:59Alex Hormozi?

  All right.

• 23:00Speaker 01

  Thank you guys.

• 23:01Alex Hormozi?

  You bet.

• 23:01Speaker 01

  Take care. Bye.

• 23:04Alex Hormozi?

  This is a great question that, that Crystal just brought up, by the way, everybody. Like when there's so many tactics that you have, you're like, how, you know, I could make this better. This is something else I could do is like, just start. And the thing is, is that you will like by doing, by starting and doing a lot of volume, you will feel the pain of doing a lot of volume with very little output. Then what will happen is you're like, man, if I'm putting all this time into it, I'm going to start getting better. And so most people try to like, they, they have this, this fallacy of the perfect pick. Like I have to make the perfect thing or it's not worth it. It's like, no, like start, realize that it's going to suck because you're putting all this time into it. And then you will be pulled because you've already made the commitment and you keep your commitments to yourself. You will, you'll feel pulled to get more efficient at the thing. And then Crystal, for example, will start listening to more and more of my content related stuff and be like, okay, I'm going to start working on these hooks to make them, you know, work better.

• 23:48Alex Hormozi?

  I'm going to start, people seem to like the outside of the house more than if I start with the inside of the house. Or maybe they like the view first rather than, you know, the bathroom, whatever. Like she'll figure out and Crystal, if you're still watching this, um, what I would recommend doing is that when you have your lives, like there's so many content agencies, again, this is a little bit of investment for you, but like, there's so many content agencies that'll just clip portions, especially if it's like tours and stuff. And then you can do trial reels that you can post up to five a day for the same reel, where I would be like, okay, let me start with, you know, different first three seconds. So I'm gonna start with the outside of the house. I'm gonna start with walking the front door. I'm gonna start with the view. I'm gonna start it with, uh, you know, the, the amenities or whatever it is. And maybe a different verbal and visual hook. And then, once you have those five, you take the best one, you post it to your main page. Okay.

• 24:31Alex Hormozi?

  Jack, uh, how, how can I hot leads for high ticket executive clarity service? It's a science-based service involving photography. Science-based service involving photography. I'll bet you, man, like you'll get way more leads if people can understand what you do. Like I'm just being super real, like, like, explain it to a five-year-old. Like, I take pictures of your face that make you look better and get you higher responses to your resume outreach. So it's just like, I'm, I'm relatively confused by what you do. And I think that if I'm confused and I look at a lot of different businesses, prospects will also be confused. And so I think this is a messaging issue right off the bat, which is just make it very like, be clear, not clever. Like that is like, that is the issue, be clear, not clever.

• 25:16Alex Hormozi?

  Yeah, that's, that's, that's what I would do. Um, and then from there, you're going to have to let more people know about your stuff. So you're going to have to pick outreach, you have to pick content or pick ads. My recommendation, especially if you want to be a thought leader, is you're going to probably be on the content side. That's where the attention is. And so I would start demonstrating to the highest degree possible, S P C L, which is what I started this, this whole thing with. And if you can't do it for yourself, then you want to use or borrow the status of the people that you're helping.