Andy Frisella Breaks Down the "0 Options" Mentality

What if the version of you that you’re chasing is still playing way too small? In this conversation with Andy Frisella, we went deep on something most people don’t want to hear but desperately need to understand. Success is not something you arrive at. It is something you chase for the rest of your life. Andy broke down why he genuinely does not feel like he has made it, even after building multiple massive companies, and why that mindset is exactly what keeps him growing. For him, success is the pursuit of your true potential, knowing you will never fully reach it, but choosing to go all in anyway. We talked about what it really takes to win at the highest level, and I can tell you this is not the version of entrepreneurship you see on social media. There is nothing casual about winning. Andy and I both agreed that intensity is not optional. It is required. Most people underestimate the level of urgency and commitment needed to build something meaningful. If you are not willing to bring everything you have, someone else will, and they will pass you. Andy also shared one of the most powerful frameworks I have heard in a long time. He calls it a zero options mentality. Even when you have success, even when you have resources, you operate like you have no backup plan. That mindset forces you to stay sharp, stay hungry, and keep executing. It is not about fear. It is about discipline and ownership. And when you combine that with real mental toughness, you create separation that most people will never close. We also went deep on where the world is going, especially with AI and business. Andy believes the winners will be the ones who use AI to become more efficient behind the scenes, while doubling down on human connection out front. Relationships, culture, and leadership still matter. In fact, they matter more than ever. Ethical entrepreneurs who build great people and great cultures are the ones who will shape the future. This episode is a real look behind the curtain. No hype. No shortcuts. Just the truth about what it takes to build something great, sustain it, and continue to evolve long after most people would have settled. Key Takeaways: Why success is not an endpoint but a lifelong pursuit of your true potential The real level of intensity required to win and why most people fall short What a zero options mentality is and how it keeps you performing at a high level Why mental toughness is the foundation of all success and how to build it How to use AI the right way without losing the human advantage in business The role of ethical entrepreneurship in shaping culture, communities, and the future Click Here to join the Arete Sydicate with Ed and Andy Sign up for a $1 per month trial period at ⁠shopify.com/mylett⁠ For a limited time, check out Rho’s Liposomal NAD+ at ⁠https://www.rhonutrition.com/discount/mylett⁠ and use code MYLETT for 20% off sitewide. Try QUO for free PLUS get 20% off your first 6 months when you go to ⁠https://quo.com/mylett⁠ Start paying bills the smart way, not the hard way at ⁠https://QuickBooks.com/billpay⁠. Terms apply. Money movement services are provided by Intuit Payments Inc., licensed as a Money Transmitter by the New York State Department of Financial Services 👉 SUBSCRIBE TO ED'S YOUTUBE CHANNEL NOW 👈⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ → → → CONNECT WITH ED MYLETT ON SOCIAL MEDIA: ← ← ← ➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠FACEBOOK⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LINKEDIN⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠X ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠WEBSITE⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 P.M. And my third day, 6:00 P.M. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time, too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff, borrow better.

• 1:03Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior light beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 1:34Speaker 02

  This is the Ed Mylan Show.

• 1:37Ed Mylett?

  Welcome back to the show, everybody. So today is something that you all ask for about once a year, and I'm super blessed to be able to do it. I'm sitting in what is the most impressive room I've ever sat in in my life, and I'm fortunate enough that I've been in this room many, many times. The greatest car collection I've ever seen in my life sits in this room. But also, like, the greatest dude sits in here with me every time. So usually, this guy and I sit in here, smoke some cigars and talk about life and business. And we decided today, we're going to record it so you guys can listen in.

• 2:04Andy Frisella?

  Yeah.

• 2:05Ed Mylett?

  And this is one of my great friends in my life. He's like a young brother to me. I've learned so much from him. I'm very proud of him. And he makes a difference in the world, you guys. He's making a huge difference in the world. He speaks his mind, which I know he'll do again today. And we're just gonna talk about business, because you guys all want to lean in and know what we talk about every single day. He's my partner in the Arte Syndicate, which we have the greatest business coaching program together in the world. He's the founder of First Form, he's the founder of Form Energy. And not all of you might know this, you know, he also is a founder of 75 Hard, which has been the greatest mental toughness movement on planet Earth the last five to seven years. So, his name is Andy Frisella. Andy, welcome back to the show.

• 2:43Andy Frisella?

  Thank you, bro. It's awesome to have you here, man.

• 2:45Ed Mylett?

  Great to have you.

• 2:46Andy Frisella?

  Yeah, I appreciate all the kind words, and you know they're reciprocated.

• 2:49Ed Mylett?

  Thank you, brother. I know that. So, it's interesting. We're sitting in this room. I won't give you the number, everybody, of what the car collection's worth. It's a former president's home you live in. It's a pretty darn nice place. And every time I come here, I get my vision stretched a little bit. I think people would be surprised about our private conversations. And so, you're founded, you know, right now, the fastest growing energy drink in the world, the biggest movement online the last five years, like I said. And First Form is this behemoth in the industry and well and growing. Yet, you don't feel successful. And it's actually sincere. I mean, I don't think you think you're broke, but in your own mind, and I think this is a recipe that people need to learn, like you truly, as we sit here, don't feel like you've made it. Why is that? And what's that mindset like?

• 3:36Andy Frisella?

  You know, how I look at it is a little bit different than I think most people look at it. You know, I'm 46 now.

• 3:44Andy Frisella?

  Done a few things, right? But that's maybe half my life, or half my potential, right? And I feel like a lot of people, they get to a certain level, and they start to feel like they're there. And I've just seen so many people get to that point and lose it, that I just stopped looking at it the way that most people look at it. I look at it differently, you know. When I define what I think success is, I believe it's the commitment to one's...

• 4:18Andy Frisella?

  True potential to the pursuit of one's true potential. Okay, so what that means to me is that as you push down the path of winning and and success, you're gaining new potential. You're gaining new new skills. You're learning. You're becoming more effective. And if you were to just stop, then you're leaving all this potential on the table. And so if we're talking about like what success really is, it evolves over time. You know what success was to me on the first day of my entrepreneurial journey is not what it is now, and that's not what it's going to be in five years from now.

• 5:01Andy Frisella?

  And so I just believe that when you think about it, the way that I think about it, and you think about like pursuing your own true potential. Well, what that means is, is that as you go down the path, your potential is expanding on the back end.

• 5:18Ed Mylett?

  Really good.

• 5:18Andy Frisella?

  Right? Because you've learned new skills. You've had new experiences. You've made new relationships. You have different resources. And what that ultimately means unfortunately is that, you know, you could never hit your true potential.

• 5:30Ed Mylett?

  Right.

• 5:30Andy Frisella?

  Because eventually you're limited by time, right? We're gonna die. So, how I define success is just simply pursuing that, knowing that you're always going to leave things on the table, but you have a duty to become the best version of yourself, if not just for yourself and your family, for everybody else to see.

• 5:53Ed Mylett?

  You always say that word duty. Why is that the word you use instead of, you know, like commitment or whatever? You call it like it's something deeper than that to you.

• 6:01Andy Frisella?

  Yeah, I think, I think it is a duty, you know, when I think of like.

• 6:08Ed Mylett?

  Meaning like because you've been so blessed to live in this country or whatever it is that you.

• 6:12Andy Frisella?

  I look at it like this, okay, for it does have something to do with our country, but.

• 6:20Andy Frisella?

  For you, when we think about like what creates a stable functioning, high functioning civilization, it comes from ambitious men. It comes from ambitious people. It comes from people who have big dreams, big goals, who are willing to go down that path with no guarantee to create something special, something great, that inspires other people to do the same. Hmm. And eventually, when you get, you know, you can't understand this when you don't have anything. You know, when you're first starting out, you're like, man, I'm eating ramen. It's hard to think about other people when you're eating ramen. That's true. Right?

• 6:58Andy Frisella?

  But as you start to win and as you start to grow and as you start to, you know, accumulate things and, you know, all these things that people think success is, you start to realize that there's not a whole lot of fulfillment in those things. You can enjoy them, but there, it's not really a fulfilling thing, so to speak. Yep. And, um, you know, for me, uh, my dad's father, they never met. So my dad's dad was killed, uh, he stormed Normandy and then he was killed six months later in World War II. And, and my grandma was pregnant with my dad. So my dad never even met his dad and he died when he was like 20 years old.

• 7:41Andy Frisella?

  So when I think of like the sacrifice that all these men have made, um, over the centuries of America, I think that we have a duty to honor those sacrifices with what we do with that freedom and what we do with that ability and skill. And so that's part of it. Okay. And then the other part is, you know, people are so shy and so ashamed in a way of being successful that they keep it to themselves. Yeah. And that doesn't do anything good for anybody else.

• 8:20Andy Frisella?

  Because the truth of the matter is, is that if we want a high functioning, high drive, a high character, driven, ambitious, successful America, the American dream. If we want that, we have to understand that at some point we're responsible for inspiring that example in the younger generations. So when I, if I were to just stop and say, oh, here I am, I'm a rich guy. That's, that's, you know, that probably inspires some people, right? They want to get some stuff. But when they can observe someone who they deem to be successful, continuing to go hard, continuing to try and push, continuing to try and elevate,

• 9:02Andy Frisella?

  I think that that's much, a much better example to set. And so, and then, so those are two parts. And the third part is dude, like, I'm just wired for it, bro. You know what I mean? Like, uh, I, I enjoy, I enjoy, um, inspiring young people. I love when I drive one of my cars to the gas station and the little dudes are like, oh, man, it's so cool. Like, I love that.

• 9:27Ed Mylett?

  Yeah.

• 9:27Andy Frisella?

  So.

• 9:28Ed Mylett?

  I know you do. I think it's why, by the way, I was thinking about it. It's probably, if we go back, it's been a while now. It's probably why we founded our Ate Syndicate. I mean, we both wanted to pay it forward. We both wanted to grab people back at a stage we were at at one time and bring them forward. But I've been with you, I want everybody to go back a little bit. I've been with you down that dirt road that you grew up on.

• 9:50Andy Frisella?

  Yeah.

• 9:50Ed Mylett?

  How far away from here is that?

• 9:52Andy Frisella?

  10 minutes.

• 9:53Ed Mylett?

  10 minutes away.

• 9:53Andy Frisella?

  Yeah.

• 9:54Ed Mylett?

  And I've been down there. I looked at the home you grew up in. We've actually met one of your neighbors that remembered you when you were a little boy.

• 9:58Andy Frisella?

  Yeah.

• 9:59Ed Mylett?

  And so I look at that guy, I know that guy, right? Like, I didn't know him then, but I've taken this journey with you. And so there's the you now that's like, look, I'm going to pay it forward. I'm successful. I want to help other generation. I want to touch my potential. It's a never ending thing. But if we went back when you first started, did you, was there like a dream and a vision? Like, we'd be sitting in a room with, I don't know, $70 million car collection or whatever that's sitting around here and smoking cigars and, you know, having the life that you live? Or were you just like, look, man, I'd like to get my head above water and be financially independent? Or was there always this part of you in the background? I want you to answer this because there's, most of the people listening to us are there.

• 10:42Ed Mylett?

  Where you and I have been back in the very beginning, kind of with a little bit of a dream, trying to get their life off the ground. What were you thinking then? Were you thinking all this stuff then? Or were you like, just get ahead above water?

• 10:53Andy Frisella?

  You know? It's it's in the beginning, dude, it was it was I just wanted to make a lot of money.

• 10:59Ed Mylett?

  Same here. By the way, that's the honest answer. Same here.

• 11:02Andy Frisella?

  I just wanted to make a lot of money. I thought, you know, I was really into cars growing up. Um, I always had Hot Wheels and Micro Machines and remote control cars and I was obsessed with cars. And I understood very early because my dad planted in my mind that if I was gonna ever enjoy that for real, I'd have to make a lot of money. So that started for me when I was pretty young. Um, when I was like probably eight or nine years old, you know, me and my dad were, uh, my dad, my brother and I were at a gas station. There was a guy who had a white Lamborghini Countach. This is in the eighties. And, uh, I thought it was the coolest thing I'd ever seen. And

• 11:42Andy Frisella?

  my dad was always really good about not shitting on other people's success and making it a lesson. You know, and I think that's hard for a guy to do, right? Like a guy pulls up in a car that costs as much as your house. And you're able to look at him and say, hey, son, that guy's doing something right. I don't know what it is, right? My dad was always good about that. Um, and I think a lot of parents really fail at that. You know, a lot of parents, when they see other people's success, they allow their own insecurity and their own jealousy to stop them from passing a valuable lesson on to their children, right? Uh, but I got lucky in that way. And I use the term luck very selectively. But, you know, you can't really help who your parents are. And, um,

• 12:27Andy Frisella?

  so I, my dad's like, yeah, man, that car is awesome. But guess what? You're gonna have to make a lot of money to do that. So that kind of started, that started me down the road of entrepreneurship, you know? Um, when I was a little kid, I was always trying to figure out ways to to hustle. You know, I had a little baseball card, uh, like hustle going on in my dad's garage.

• 12:46Ed Mylett?

  So did I.

• 12:47Andy Frisella?

  Yeah, sold, uh, you know, anytime in school, there was like a contest to like sell sausage or whatever the stuff was. You know, I go door to door and sell the shit out of it. And so that just started, that's where it started, man. And all through school, I was never really a good student because I always knew that I wanted to like do more than, what I wanted to do wasn't gonna be taught in school.

• 13:07Ed Mylett?

  You knew that.

• 13:08Andy Frisella?

  Right. Yeah. And so, uh, and that's kind of where it started, man.

• 13:12Ed Mylett?

  What do you think you're, I've always wanted to ask you this because I know you obviously, you know, really well now. What was the, if someone's listening to this, and by the way, is it the same skill now? What did you get good at? That got you momentum and progress like what was the thing that you was it selling? Was it persuasion? And then do you think that same skill, whatever it was, is required now in this economy? With the advent of AI, which we'll talk about in a moment like what did you get good at?

• 13:44Andy Frisella?

  Well, naturally, dude, I'm pretty introverted. Um, I'm not a people person by nature. And that was a skill that I had to learn. That became probably my best skill. I'm able to communicate with people. Um, no matter if they're, you know, guys that have grease and dirt all over them. Or if they're, you know, a billionaire walking through the room. I'm able to find common ground very quickly and be able to, you know, connect with people. And I did that intentionally, you know, I used to play a game. Um, with myself to train myself to be able to do that. Because I was scared to talk to people, like really scared to talk to people. Uh, even when I was like going door to door when I was a kid, I was terrified of doing it.

• 14:28Andy Frisella?

  And I realized that for me to become effective. I have to be great with people and that's something that I think almost all successful people. Have in common now there's, there's, there's, there's outliers to that. But you know, having great, strong people skills is, is a super, super, super important. And dude, I used to play this little game. I used to go to, uh, the local grocery store here. And I would make myself talk to three people. Uh, a real conversation, three random strangers. And then I could go home. So I'd walk in cold and I would make myself do three conversations and then I would go home. I did that for years, for years.

• 15:10Andy Frisella?

  So I could get comfortable, like real comfortable, you know, uh, talking to people. And then that skill set, you know, kind of led to all, all different great things in my life, you know? Great relationships, great partners, great networks, just from, you know, having that skillset. Other than that dude, like, real talk, I don't think I'm really that great at anything.

• 15:32Ed Mylett?

  Uh huh.

• 15:33Andy Frisella?

  Um, I, I think I'm good. I think anybody who had, has done what I've done for 27 years would be as good as, as I am.

• 15:41Ed Mylett?

  I come, uh, it's one of the points, very rarely, I very much disagree with that latter. I'm gonna tell you a couple of things I think you're great at, and I want you to talk about them and don't be humble, okay? So one thing you are really great at is vision. You see things before they happen. You also did not create all of this in your life without a really clear vision and dream. Okay, so that is some, I think a lot of times when we're good at something, we just take for granted that we're good at it.

• 16:09Andy Frisella?

  That could be.

• 16:10Ed Mylett?

  You're, you're, go back there. You're broke. Some of you probably know this, we're not gonna cover all the stories we've covered before. But this guy was an overnight success in a decade.

• 16:17Andy Frisella?

  Yeah.

• 16:18Ed Mylett?

  Okay, it took him a decade to make any money. I mean, like, even any money where he could really eat consistently on that dime without supplementing his income, okay? So during that time, you probably wanted to quit a million times, probably almost did a million times, like a lot of people listening. You are a visionary, to this day, of all of my friends, I think you're the friend that stretches my vision the most. He's always sending me, "Hey, bro, look at this yacht," and it's not all material things. He'll send me photos sometimes, "Hey, man, don't tell anybody else this, but you know, we just, you know, the company just did this for this cause," or whatever it is. He'll never tell you guys, but he'll share with me. You're extremely visionary person, and I think it's one of my skills too. I don't even know where it comes from, because I didn't grow up with any of that.

• 17:02Ed Mylett?

  But I always like, I'm always seeing what the future could look like. I don't know that I always believe I'll get it. But don't you agree, like, let's be real, and we'll talk about another skill I think you have in a minute, but that's a real thing with you. Did you have that back sleeping on the mattress then?

• 17:15Andy Frisella?

  I had dreams.

• 17:16Ed Mylett?

  Hmm.

• 17:17Andy Frisella?

  I had dream, like, what, like, maybe this would be cool, this is what I would like. But that's why I also believe that there's a lot of truth to like metaphysical law of attraction, uh, and, and those things as well. Um, but I actually think that the vision comes from experience, if I'm being honest.

• 17:33Ed Mylett?

  Good.

• 17:33Andy Frisella?

  You know, when you see things. When you've been in business for so long and you've seen things play out over and over and over again, you get really good at seeing past the first or second decision that's going to be made off of the decision that you're making now, right? I'm gonna choose this now, and then these two things could happen. I think this thing's gonna happen, and then these two things could happen, and I think that thing's gonna happen. So it's more of like a calculated regurgitation of things that you've already seen. And so I don't know that it's a gift more than it is just being around for a long time and watching things unfold.

• 18:11Ed Mylett?

  I don't know if it's a gift, but it's a skill that you've developed.

• 18:13Andy Frisella?

  It's definitely a skill.

• 18:14Ed Mylett?

  It's a skill. Cause I think when you hear giftedness, I think people think, well, maybe that he just got given this.

• 18:18Andy Frisella?

  Yeah.

• 18:19Ed Mylett?

  So you make a really good point.

• 18:20Andy Frisella?

  Yeah.

• 18:21Ed Mylett?

  Here's the other thing that I think is like, I'm trying to find things on the show.

• 18:22Andy Frisella?

  Most people do, only look at that first decision.

• 18:24Ed Mylett?

  You're right.

• 18:25Andy Frisella?

  You know what I'm saying?

• 18:26Ed Mylett?

  Yeah.

• 18:27Andy Frisella?

  They make that decision and they don't have the capacity to look one, two, or three steps down the line. And I think that's a big handicap for most business owners, if I'm being honest.

• 18:35Ed Mylett?

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• 19:19Ed Mylett?

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• 20:39Ed Mylett?

  Well, we'll talk about a couple of the ones you've made too. Here's another thing, like I always try to find things on the show when you and I are together that like you and I talk about, but like I don't ever really hear discussed elsewhere that I'm comfortable putting on the show. And here's one of them. You and I, if people, I think people see it with you more than they would me, but you run hot. And what I mean by that is not just like a temper. I don't mean that. I mean, there's a level of intensity to you that I think even the guys that came with me here today, shaking your hand, meeting you, there's a frequency, like there's a level of intensity. I'd like to think I have that as well. And I think that it's one of the secret sauces and elements of successful people.

• 21:22Ed Mylett?

  They almost will things to happen. I know it's God's blessing, but there's a level, I think people underestimate the level of intensity you have to bring to making something great happen in your life.

• 21:35Andy Frisella?

  No doubt. I think it's, I think it's one of the biggest things. I think it's one of the biggest problems in the entrepreneurial landscape right now. Entrepreneurship has become a like a, a thing that is presented like it's for everybody. Okay, it's not for everybody and it doesn't matter. I don't care what all the other guys say. None of them have built what I built. That's just the truth. And I'm just telling you, dude, it's not for everyone because you're you're trading a lot of things for other things and it takes everything. And I think one of the things that I I did, I was always that way.

• 22:10Ed Mylett?

  Yep.

• 22:11Andy Frisella?

  I was always that way. Like when I was in, when I was young in sports, when I was in high school in sports, when I got through college, every, I was always ultra competitive and ultra urgent about winning. Now, I might not be urgent about everything, but I always wanted to win. And um, I think over the course of my journey, that intensity increased

• 22:39Andy Frisella?

  to the point where I could almost not control it. And then, once I matured a little bit, I was able to bring it back in line and know when it's appropriate, right? So you it's like this awesome weapon that you have, but you gotta know how to use it, you know? But um,

• 22:53Ed Mylett?

  I feel like this is one of my roles in your life.

• 22:55Andy Frisella?

  Absolutely.

• 22:56Ed Mylett?

  That you met.

• 22:56Andy Frisella?

  No, absolutely, bro.

• 22:58Ed Mylett?

  Yeah.

• 22:59Andy Frisella?

  If I didn't have you as a, as a one of my brothers, dude, that I could call and talk to, I'd go fucking crazy. That's the truth. Because I don't have that many people outside of like my own brother and my own business partners that really understand that.

• 23:14Ed Mylett?

  Right.

• 23:14Andy Frisella?

  You know what I mean? So.

• 23:16Ed Mylett?

  And you met me, by the way, after, you're just so brilliant, the way you just articulated. You met me after I made that discovery, meaning I've got to deploy this intensity strategically.

• 23:26Andy Frisella?

  That's where I learned it from.

• 23:27Ed Mylett?

  Right, okay.

• 23:27Andy Frisella?

  From you.

• 23:28Ed Mylett?

  Okay.

• 23:28Andy Frisella?

  Like, when you and I met, I was just running fucking wild, bro.

• 23:32Ed Mylett?

  Right.

• 23:32Andy Frisella?

  Like, I was bull in a china shop. I just let my energy and my, my, my urgency and everything just, I just nuked everything.

• 23:40Ed Mylett?

  You did.

• 23:41Andy Frisella?

  And uh,

• 23:42Ed Mylett?

  And by the way, you were already very successful.

• 23:44Andy Frisella?

  Yeah. But, but I mean, dude, that's not a fun way to live.

• 23:46Ed Mylett?

  Right.

• 23:47Andy Frisella?

  Because you're always pissed off.

• 23:48Ed Mylett?

  And there's a cap.

• 23:49Andy Frisella?

  Yeah.

• 23:50Ed Mylett?

  Because you build things and obliterate them. You build people and hurt them. You, it's because I've done it, right?

• 23:54Andy Frisella?

  Yeah.

• 23:55Ed Mylett?

  And I, I regret some of that.

• 23:56Andy Frisella?

  I do too.

• 23:57Ed Mylett?

  But, this is what I want people to understand that want to be entrepreneurs, or I think just want to be a professional athlete, or want to be a great, whatever.

• 24:03Andy Frisella?

  Great at anything.

• 24:04Ed Mylett?

  You, I'd rather have somebody that I've got to dial back.

• 24:08Andy Frisella?

  Yes.

• 24:09Ed Mylett?

  Than someone I gotta dial up.

• 24:11Andy Frisella?

  Yeah.

• 24:11Ed Mylett?

  You gotta bring this pace and this urgency and this intensity to your mission. That I think people underestimate because of social media.

• 24:21Andy Frisella?

  Yeah.

• 24:21Ed Mylett?

  Everyone looks like they're having a good time.

• 24:22Andy Frisella?

  Yeah.

• 24:22Ed Mylett?

  You can have complete balance. You can, you know, ski in the Alps of Switzerland and then at the same time be closing deals on your laptop and whatever the heck this stuff's been pre and I, I just have not had that experience nor of the real people like you that I know that are successful. These folks run hot.

• 24:39Andy Frisella?

  Yeah.

• 24:39Ed Mylett?

  They're intense people. Doesn't mean they're loud or they have deep voices like you. That's not what I'm talking about because plenty of these people are women, right? But there's a thing in them. There's this dog in them almost. Like, you know what I mean by that? They got that dog in them. They got that. It's like a fire you have to control rather than try to ignite.

• 24:59Andy Frisella?

  Yeah. I, look, I think it's required. Okay. I don't know anybody. Now, I know a lot of people who sell, maybe they sell digital products or something kind of casually and they got a little more freedom and that's okay because, you know, maybe that's all they want. Maybe they just want a little bit of money to go travel the world and do those things. Sure. I'm not talking about that. I'm talking about actual entrepreneurship, the creation of things that are an involvement of things that already exist or original thoughts that you take from your brain and put into action that actually create a company that employs people, contributes to culture, society, community. That's a different thing than selling, you know, how to do a widget

• 25:41Andy Frisella?

  or whatever, right? So, but to build real things, I'm not taking anything away from that.

• 25:47Ed Mylett?

  Sure.

• 25:47Andy Frisella?

  You make, you make half a million bucks or a million bucks a year.

• 25:50Ed Mylett?

  Tremendous.

• 25:50Andy Frisella?

  Travel the world. Cool, dude.

• 25:52Ed Mylett?

  Yep.

• 25:52Andy Frisella?

  Awesome.

• 25:52Ed Mylett?

  Yep.

• 25:53Andy Frisella?

  I'm sure that's most people's dream.

• 25:55Ed Mylett?

  Mm-hmm.

• 25:55Andy Frisella?

  But that's not my dream.

• 25:56Ed Mylett?

  Mm-hmm.

• 25:57Andy Frisella?

  And, um, when I think of like, the require, people have to, there's nothing casual about winning.

• 26:06Ed Mylett?

  There you go.

• 26:07Andy Frisella?

  Absolutely nothing casual about winning. You are competing against other people who are willing to give all of everything they have at all times. The higher that you go, it gets more competitive. So if you don't have that urgency and you get in that place of comfort where- You know, you're cruising out on Thursday afternoon and coming back on Tuesday. Bro, you're gonna lose. That's just reality. It may not feel like you're gonna lose. You may not feel like you're losing, but you're gonna eventually find out that other people that are doing the same thing as you are working all that time that you're out doing whatever it is you're doing, and they're gonna pass you.

• 26:47Andy Frisella?

  And that's reality. And uh, sometimes by the time they pass you, it's too late because they've evolved too much. You're too far behind. And I've seen, I've seen, and I, I wonder what you think about this, but I have seen more people fail in life that have won once.

• 27:02Ed Mylett?

  Gosh.

• 27:02Andy Frisella?

  Than people who never win, if I'm being honest.

• 27:05Ed Mylett?

  Yep.

• 27:05Andy Frisella?

  Because they get that first win and they think it's always gonna be there.

• 27:10Ed Mylett?

  Yep.

• 27:10Andy Frisella?

  And it's just not.

• 27:12Ed Mylett?

  It's uh, I have more friends that used to be successful than currently are.

• 27:16Andy Frisella?

  Yeah.

• 27:16Ed Mylett?

  That used to have a little bit of money than currently do, that used to be.

• 27:19Andy Frisella?

  Bro, I don't wanna be that.

• 27:20Ed Mylett?

  Well, I'm being real and I don't know that this is even healthy. By the way, when I say healthy to live like you, I live sometimes.

• 27:26Andy Frisella?

  No, it's not healthy.

• 27:27Ed Mylett?

  It's not.

• 27:27Andy Frisella?

  Listen.

• 27:28Ed Mylett?

  It's okay not to be this way.

• 27:30Andy Frisella?

  Listen.

• 27:30Ed Mylett?

  Just don't say you wanna dominate in business.

• 27:32Andy Frisella?

  You don't have to. Look, man. I'm not saying that you have to be that way.

• 27:37Ed Mylett?

  Right.

• 27:37Andy Frisella?

  I'm not saying, I'm saying if you wanna build real things and compete at the highest level, then you have to be that way.

• 27:43Ed Mylett?

  Yeah.

• 27:43Andy Frisella?

  And that's what I wanna do. And so, you know, that intensity that I always had, and then combined with the urgency of knowing that you're like one day from going out of business.

• 27:54Ed Mylett?

  Yep.

• 27:54Andy Frisella?

  You know, the first 15 years you're in it.

• 27:56Ed Mylett?

  Yep.

• 27:58Andy Frisella?

  That does something to people.

• 27:59Ed Mylett?

  Yeah.

• 27:59Andy Frisella?

  You know, that, that rewires your nervous system, man.

• 28:02Ed Mylett?

  It does rewire you.

• 28:03Andy Frisella?

  Yeah, and uh, and then, you know, when I met you, I, I, I was doing very well. Um, not comparable to what I'm doing now, but doing good. And I think I remember telling you how much I made that first time.

• 28:19Ed Mylett?

  I remember.

• 28:19Andy Frisella?

  It wasn't very much.

• 28:20Ed Mylett?

  I remember.

• 28:20Andy Frisella?

  Yeah.

• 28:20Ed Mylett?

  I remember.

• 28:21Andy Frisella?

  Um.

• 28:23Andy Frisella?

  It was a lot, but it wasn't very much compared to now. But the point is, is that, you know, uh, what I realized from, from having you in my life, which I'm very grateful for. And I'm not an expert at this by any means still, because there's still moments where the old Andy appears. Yeah.

• 28:40Ed Mylett?

  Same.

• 28:41Andy Frisella?

  Um, but it is, I realized that this is, this is a tool in my tool belt. And I needed to learn how to use it properly.

• 28:49Ed Mylett?

  Yeah.

• 28:49Andy Frisella?

  And that made me a much more effective entrepreneur and much better leader, much better leader.

• 28:55Ed Mylett?

  He's one of the great, he is truly, you guys, he's being very nice to me. He is one of the great American entrepreneurs. And he's building multiple, multi-billion dollar companies at the same time. And it's been unbelievable to watch as he's matured and as he's grown and as he deploys this intensity. I'm wondering, and answer this for you, not my way. And I know you will anyway, because it's you. But do you feel like you, that thing where people have the first win and stop? I've always watched that, like, this is what happens in my head. I go, aren't you afraid you're gonna lose it? Like, I think to some extent, maybe this isn't healthy either. I've developed a lot of self-confidence, but I'm still, I play scared. I think that, and maybe that even sounds like a weakness.

• 29:36Andy Frisella?

  No, no, it doesn't. I get it totally. Like, I show up at work every single day. I'm at the office seven days a week.

• 29:42Ed Mylett?

  Hmm.

• 29:43Andy Frisella?

  At this, anybody that works for me knows that. I'm there seven days a week.

• 29:49Andy Frisella?

  I show up there every day.

• 29:52Andy Frisella?

  Think, thinking we're gonna go out of business, even if it's not true.

• 29:55Ed Mylett?

  Wow.

• 29:55Andy Frisella?

  It's, it's a mentality that I used to try and get away from.

• 29:59Ed Mylett?

  Yeah.

• 30:00Andy Frisella?

  That now I embrace and really appreciate that I have.

• 30:03Ed Mylett?

  Hmm.

• 30:04Andy Frisella?

  I call it zero options mentality. Alright, so like in the beginning, when you're totally at, you know, where we talked about most people are at the beginning of their journey. You don't have an option, dude. Like, it's either go or accept what you have, understanding that what you have is gonna get worse.

• 30:19Ed Mylett?

  Right.

• 30:19Andy Frisella?

  Okay, because as you get older, you're gonna be less capable, you're gonna be less hireable, you're gonna be less employable. Your fucking quality of life is gonna lower as you get older.

• 30:28Ed Mylett?

  Hmm.

• 30:28Andy Frisella?

  And if that's what you wanna do, cool. That's just not what I wanna do.

• 30:33Ed Mylett?

  Hmm.

• 30:33Andy Frisella?

  And, um, So shit, I lost my train of thought.

• 30:37Ed Mylett?

  No, no, no, you're right on it. You're you're saying basically as you get older and go that you you this healthy fear that you have.

• 30:43Andy Frisella?

  Oh, yeah, yeah. So so dude, as you grow and you start to have wins and make success, you know, it's easy to have that mentality of I have to go no matter what when you don't have anything. But when you start getting resources and money and success and wealth, how do you operate at that same intensity? Well, you have to trick yourself into believing that there's no other option.

• 31:06Ed Mylett?

  Yeah.

• 31:07Andy Frisella?

  You know, and like for me, the story I tell myself, even though it completely is, I know it's not true. Okay, this is gonna sound crazy, but

• 31:16Andy Frisella?

  I tell myself, I'm like, you don't have a degree. All right, you don't even need degrees anymore. But I tell myself this because that's the area I come from. You don't have a degree.

• 31:25Andy Frisella?

  If you lose, you're gonna be digging ditches. You don't have any skills. Like I'm I I pretend I'm the same old dude. Right from the beginning.

• 31:32Ed Mylett?

  Yep.

• 31:32Andy Frisella?

  And uh, and that's what keeps the urgency alive, right? Even though I know it's logically not true. Like if I were to, if I were to somehow lose everything. I mean, I have enough skills where I could get it back and enough relationships I could get it back like pretty quick.

• 31:48Ed Mylett?

  Right.

• 31:49Andy Frisella?

  You know, um.

• 31:51Ed Mylett?

  But you think that way, like, and I do too. Sometimes I wonder if it's healthy or not, but it's kept me. I mean, I, you and I both worked today. We're sitting here having a nice time. We look great in your place, but we both have worked today. You know, and and it's a Saturday when we're recording this, everybody, right? And the other reason is, is that, and maybe this is just a mindset thing, and then we'll shift to some AI stuff. But like, for me, I'm a competitor. I tried to play professional baseball. I wasn't good enough. I say I got injured, but I just wasn't good enough. Right? You were a great athlete, too. Your brother.

• 32:19Andy Frisella?

  Wasn't good enough.

• 32:20Ed Mylett?

  Your brother was really good.

• 32:21Andy Frisella?

  Yeah.

• 32:21Ed Mylett?

  And he had an injury, but but this is my sport.

• 32:25Andy Frisella?

  Yeah, yes.

• 32:26Ed Mylett?

  This is my sport. So, um, and it's also a form of expression for both of us. It's why we do orate. It's like my, I don't play music very well. I can't sing. This is like my art form and my sport simultaneously.

• 32:38Andy Frisella?

  Yeah.

• 32:38Ed Mylett?

  I don't love every day of it. But left alone, if I didn't do this, I'd have no form of expression because I can't sing. I don't dance, like, I don't do any of that. And I'm not gonna be a professional. I used to think I'd be on the senior tour playing golf. I can't break 80 anymore. So like, this is my sport and my art at the same time. And that's why it doesn't usually feel just like work to me. The same for you?

• 33:01Andy Frisella?

  Yeah, 100%. I grew up wanting to play in NFL. You know, my brother played pro baseball. He would have actually been.

• 33:09Ed Mylett?

  Yeah, Sal would have.

• 33:09Andy Frisella?

  Sal would have been a 15-year pro MLB guy had he not had a compound fracture in the game. So he grew up in that world. And the one thing I'm grateful for, because, you know, when you don't end up achieving those dreams, at least for me, you know, for the first 10 years when I was like suffering in business, I had nightmares of, and they're dreams, but, but they're more like nightmares of playing football. Like I would have these dreams of playing football and then I would wake up like with this regret.

• 33:51Andy Frisella?

  And it's because we weren't successful. We weren't making any money. Things weren't working out, you know? And then when we started winning, it trans, I started realizing what you're saying. I started realizing, whoa, this is actually a great thing because now I get to, I get to play the game till I'm 70.

• 34:08Ed Mylett?

  Yes.

• 34:08Andy Frisella?

  Or 80.

• 34:08Ed Mylett?

  Yes.

• 34:09Andy Frisella?

  Right? Like it's the best game in the world because it's not like baseball or football where you might get six, seven, eight, you know, years. If you're Tom Brady, you get 20, right? But with entrepreneurship, it's, it's a lifetime. And what's cool about it too, is that, you know, in sports, these dudes get a little older and they start going downhill. Well, in business, you get a little older, you get a lot better.

• 34:32Ed Mylett?

  It's true.

• 34:32Andy Frisella?

  And so it's a, it's an exciting game and I enjoy it and that's how I look at it.

• 34:37Ed Mylett?

  That's so funny that you say that about the dream. I'll tell you something. I don't know if I ever told you this before. I still about once a year have this dream, but for a long time I had it like once a month. And it's, I'm playing baseball still and I know why. I'm gonna tell everybody this. It's like a confession. I don't think I've told you this before. I feel like when I played, I gave everything I had. But I left a little bit in reserve. Oh, yeah. And I think the reason I did is that maybe if I didn't make it, I'd have an excuse. I'm not sure subconsciously. Yeah. But even though all you business people, just evaluate this. Do you leave anything in the tank? Cause I did a little bit, like I could have. It looked like I was working my hardest, but I know I could have given more to the game that I gave. And let me tell you what the dream is. I had this dream where I'm being announced to play.

• 35:22Ed Mylett?

  I'm outside the stadium, I'm in my uniform and I can hear them. Leading off, playing centerfield, number eight, Eddie Mylett. And I can't get in the stadium. They won't let me in. I can't, and I'm running up to the security there. Like, no, I'm the centerfield. They're like, look, man, I don't have any ID for you. You can't get in here. And I'm not open the other door and the fence is locked. They won't let me back in the stadium again. I'm like, no. And they're like, and it's second base. And I'm like, no, I'm the center. Dude, you can't get back in. And I've had this dream, I, I still have it at least once a year. And I think part of it is like, I, I think it's a healthy thing. Cause I don't wanna ever look back at this part of my life, which is the rest of it. And go at the end of it, go, let me back in. Yeah. I don't wanna have any regrets. Yes. Point of my life.

• 36:06Ed Mylett?

  I don't like, let me back, please. I'm, I'm, no, bro, you, you missed it. It's over. Yeah. I don't wanna have that feeling. So the field is like my life now. And it's just, so it's interesting that you had a dream like that. So you know those pieces in your closet that you find yourself wearing like on repeat all the time? That sweater that kinda just goes with everything or these perfect pair of pants? Those are the pieces that make getting dressed easy. And that's what Quince does best. Quince focuses on high quality wardrobe staples with premium materials like a hundred percent Mongolian cashmere, organic cotton. The styles are timeless, versatile and designed to become the dependable pieces you reach for every day. It's what I'm wearing right now. They give you the softness and quality you'd expect from a luxury brand without the price tag. Quince also makes premium pants, fitted tees and polos and breathable activewear.

• 36:51Ed Mylett?

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• 37:32Ed Mylett?

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• 38:17Andy Frisella?

  You know, I think a lot of that comes from, I've, I've, I've talked to a lot of people that have similar feelings of what you're, not the same dream, but like a similar type outlook. And I think that comes from two things. The, what I've been able to determine is there's, there's two different exact avatars of people that, that this comes from. One is people who didn't make it in their sport. But two is people who had an actual near death experience.

• 38:48Ed Mylett?

  Interesting.

• 38:49Andy Frisella?

  Okay. I've had both. All right. So when you realize, when you have this, when you have this awareness that your life can end, like literally in a second, it's hard not to be urgent, dude. And I think a lot of the truth is, is that a lot of people haven't really faced real hardship to, to develop the urgency. They look at people like me or people that are, that are like you and they're like, this guy's insane. Well, bro, when you get stabbed in the face and you almost fucking die on the street for real, you wake up with a different understanding that it can go away like that, you know? And that changed me, that whole thing, you know? Like I, I was.

• 39:35Andy Frisella?

  I just don't take it for granted, dude. I just, I just don't.

• 39:37Ed Mylett?

  You never told me that that was the effect the stabbing had on you.

• 39:40Andy Frisella?

  Oh, yeah. Yeah. I woke up the next day and I was like,

• 39:44Ed Mylett?

  That's, you, you, I said earlier that you see things pretty well. I've only asked a couple of people this on the show just because I don't value their opinion. But with you, I'll be honest with you guys, like, there's been so many things this dude has told me the last seven or eight years, whether it be in the world, or geopolitically, or business, or what he was going to do in some of his businesses. And then they've happened. They don't always happen in the timeframe.

• 40:10Andy Frisella?

  No.

• 40:11Ed Mylett?

  Sometimes they're later, sometimes they're earlier.

• 40:13Andy Frisella?

  Everything always takes longer for me.

• 40:14Ed Mylett?

  But man, it's happened, right? And so, AI is something you're really getting deeply involved with now. A year ago, when we're talking about, you're like, I don't know anything about that. At some point, you went, that's not going to be good enough as a business leader.

• 40:27Andy Frisella?

  That's right.

• 40:27Ed Mylett?

  I need to know about this. I need to educate myself. It'd be like some guy back in the day going, I don't know about cell phones. Like, you gotta know, right?

• 40:34Andy Frisella?

  Yeah.

• 40:35Ed Mylett?

  So, what's the picture look like for you? Like, if someone's listening, they're an entrepreneur, and they go, Andy, what about AI? Like, just in general, as a broad stroke question, what advice would you give to people? Who, I don't know, maybe they're concerned, maybe they're excited.

• 40:51Andy Frisella?

  Well, I definitely think you should learn it. I mean, I think that's where you start, right? Um, I, I missed, when I was nineteen, twenty, twenty-one years old, that's when the internet really started booming, and I didn't have any resources. So I missed that opportunity. Uh, when social media came around, you know, I was three or four years late to that. Still did okay, but, but, you know, I wasn't thinking of it in terms of business, you know? And then when AI comes around, I think it's the, I think it's the biggest of those three revolutions that we've had happen. Um, so I think it's very important for everybody to understand what's going on. And, and to know a little bit about AI, you don't have to be an expert, but you need to know how it works, what, what the biases are, what it can do, what it can't do, uh, how it's made, those kind of things.

• 41:37Andy Frisella?

  But as far as like what I think is happening, is that what we're asking?

• 41:40Ed Mylett?

  Yeah.

• 41:43Andy Frisella?

  Man, I think all administrative jobs that it basically bring no value to a business are going to be eliminated.

• 41:54Andy Frisella?

  AI is very good at managing tasks and doing things that you would have to hire what we would call in entrepreneurship, a body, right? Which is basically a human with very little strategic value to the business to just type shit. Those people are done. You're done. If that's you, you're done. You just don't know it yet.

• 42:16Andy Frisella?

  Are all businesses done? No, absolutely not. People still want to, and I think the sweet spot here, because we're seeing all different opinions, right? We see, we already saw, we've seen a number of companies lay off thousands of people. And then, and then realize that AI is not good enough. And then they try to hire the people back and it really put them in a bind. That's happened a bunch of times. I don't, it doesn't get publicized because none of the bad shit does.

• 42:45Andy Frisella?

  But I actually believe that it's going to be different than what people think. I think a lot of people think it's just going to run everything and it's going to be, and dude, that's what people think. When they're thinking like the lazy way, right? I could get a cloud bot and I could do, it could make me millions of dollars and it's like, bro.

• 43:05Andy Frisella?

  Can it? Right. Can it really? Have we seen it yet? We haven't seen it yet, right? So there's, there's a lot of hustle around it. I personally believe, and this is where I think businesses should position themselves on AI. I think you have to integrate AI into your backend systems to make them function as quickly as possible. To eliminate and to eliminate the labor cost, but also increase the efficiencies. Quicker, faster, instant, you know, things and then. Equip your forward-facing human force to be very good with those tools. And that's where I think the companies that are gonna win are gonna win big.

• 43:48Andy Frisella?

  I think if you think that you're going to automate all of your shit, you're probably gonna lose. And I think that for a number of reasons. The main reason being is that we're in a cultural position right now where people are not wanting to spend more time with technology. How many of you guys want to spend more time on social media? Honestly? Probably zero. Okay? So people are becoming disenfranchised with how, and they're becoming aware of how much technology is stealing from us living our real lives. If that's the case, which I know it is because I watch, I see how we do business,

• 44:31Andy Frisella?

  then we're really in a situation where people, there's a vacuum for human-to-human contact right now. Right? There's a vacuum for great relationships. There's a vacuum for connection that it cannot be filled with AI. So if you're an employee or an intrapreneur or an operator, you know, a founder, a CEO, understanding AI and seeing it as a weapon versus seeing it as an all-solution is the way you want to look at it. And you want to equip your soldiers, your team, with the best weapons. And that's, that's what I think, and that's how I'm positioning my companies.

• 45:10Ed Mylett?

  That's what I was gonna say.

• 45:10Andy Frisella?

  Okay, we're, I mean, none of this shit is just like, I'm betting my life on it. So we are allowing our systems on the backend to become more efficient with AI, but then we're still allowing our humans to do what our humans do, which is help other people get the resolution and the solutions they're looking for.

• 45:30Ed Mylett?

  By the way, I want everyone to hear that. By the way, I, no one said that, that I've asked it on the show. The way you say it seems to be plausible, but there's another underlying reason for this that I just think's important fundamentally about how you and I view business. And I'd say particularly you, which is that You're about the people and your businesses first. In other words, you're not looking for ways to eliminate humans.

• 45:54Andy Frisella?

  No.

• 45:55Ed Mylett?

  You're looking for ways to be able to employ and expand the dream for more people and utilizing technology to do that, not quickly finding ways to get rid of the guy running the camera or the person doing the editing or what have you. That's just a fundamental belief you have.

• 46:09Andy Frisella?

  It goes back to that duty thing that we talked about.

• 46:12Ed Mylett?

  What do you mean?

• 46:13Andy Frisella?

  Well, I think there's ethical entrepreneurship and there's unethical entrepreneurship. There's ethical entrepreneurship is understanding that as an entrepreneur in your community, you have a responsibility to create careers, jobs, and support the community, sponsor the baseball teams, you know, be involved. Those things matter, dude. That's our whole culture and our whole society is based on those things. How many Amazon Little League teams do you see? Right? Not many. And then you have unethical entrepreneurship, people who are in it for the dollars and that is it. And some of those people are the most successful people on the planet. Okay, Jeff Bezos is one of the richest men in the world. If not, you know, he's probably next to Elon, right?

• 46:56Andy Frisella?

  The guy continues to automate, automate, and automate. They do things allegedly like inside of their company, like right before people are about to get benefits, they [bleep] fire him. Like that to me, now I respect what he's built. I think he's a tremendous entrepreneur. And by definition of winning, by the definition of creating and winning in business, he's done, I mean, he's hardcore. He's a fucking winner. Not taking anything away from the guy. That's just not how I want to do it. You know what I mean?

• 47:27Ed Mylett?

  Yeah.

• 47:27Andy Frisella?

  I just don't, I don't think I'd be able to sleep at night running that way.

• 47:30Ed Mylett?

  I love that you just said that.

• 47:31Andy Frisella?

  That's my, that's my, I believe that if we're gonna fix this country and fix what's going on, I believe it comes from the entrepreneurs.

• 47:39Ed Mylett?

  Ethical entrepreneurs.

• 47:40Andy Frisella?

  Ethical entrepreneurs that set ethical culture around the things that matter inside their business. The employees take that culture home into their households and spreads through their community. So if you have excellent culture inside of your business, you're, you're, by default. Correcting culture inside the world, right? You can't do that with fucking robots.

• 48:02Ed Mylett?

  Andy, that's being said nowhere.

• 48:04Andy Frisella?

  Yeah.

• 48:04Ed Mylett?

  You just said.

• 48:05Andy Frisella?

  Well, because most of these dudes don't run real shit, bro.

• 48:07Ed Mylett?

  Right, yeah.

• 48:08Andy Frisella?

  You know, and if they have employees, a lot of people just look at them and they're like, oh, that's my employee. I compensate them for their work. Too bad. That's, that just happens not to be me.

• 48:16Ed Mylett?

  Yeah.

• 48:17Andy Frisella?

  I go to work every day. These people are my fucking friends. I care about them. I love doing what I do with them, you know? So, I don't know. When I think of like, when I look at a spreadsheet and, you know, there's a dollar amount next to your employees. I don't look at that as something that, I look at that as something that should go up.

• 48:34Ed Mylett?

  Yeah.

• 48:34Andy Frisella?

  Quite honestly.

• 48:35Ed Mylett?

  That's unbelievable. You can go to Harvard MBA and you won't hear what he just said. And it's, um, it's the reason, we do a terrible job of promoting this, so we're gonna take 30 seconds to promote it. But I want to say something, everybody. It's the reason out of all the people on the planet, that right when I met you, I'm like, if I'm gonna have a partner in anything I do in the public space on coaching entrepreneurs, I want to do with this man. One, obviously people have seen your brain on display today, but it's also the way in which you frame business. And I'll be honest with you, you've said a lot today about the things I've learned from you, or that you've learned from me. I've learned that from you, of devotion, really, to the people that work with you. And you really believe they helped build you, like it's a deep, real thing.

• 49:19Andy Frisella?

  Well, they do.

• 49:19Ed Mylett?

  I know, and it's made me evaluate in myself over the previous decades when I was a younger man. Did I really have that depth of appreciation for other people? Um, people are the end, I've learned from you. They're not the means to an end.

• 49:33Andy Frisella?

  Right.

• 49:33Ed Mylett?

  They're the end. It begins and ends with people. And for 30 seconds, because we never do it, most people probably don't even know, they watch both of us. You and I, a zillion years ago, formed a very unique syndicate, a group of people called the Arate Syndicate, that you and I both personally mentor. And I, just for, just for a second, your view on... What you and I do in that group and why you think it's valuable for people and different.

• 50:01Andy Frisella?

  Yeah.

• 50:01Ed Mylett?

  It's different.

• 50:02Andy Frisella?

  I think, you know, the one thing that we that we do.

• 50:05Ed Mylett?

  We do a terrible job of promoting.

• 50:06Andy Frisella?

  Yeah, I mean.

• 50:07Ed Mylett?

  We never promote.

• 50:08Andy Frisella?

  Yeah, we don't. But that's because it's not our main line of business.

• 50:11Ed Mylett?

  And that's the difference.

• 50:11Andy Frisella?

  Right? Like for most of these people, this is what they do for their business. Their business is coaching.

• 50:16Ed Mylett?

  Right.

• 50:16Andy Frisella?

  And it's not our business.

• 50:17Ed Mylett?

  Right.

• 50:18Andy Frisella?

  Which is actually what makes Arte valuable, because you're dealing with two guys who are still in the game.

• 50:22Ed Mylett?

  Mm-hmm.

• 50:22Andy Frisella?

  They're building, they're creating, they're doing new things as the world is changing. Nobody else is doing that. And also, nobody else that I know of is teaching people how to run an actual business. You know, they might be teaching people, you know, how to, they might give you some advice or, you know, say what they think or, uh, you know, give you, uh, how to run, uh, an ad funnel or some shit, right? But we don't, we don't have too many people out there that are actually building things that are helping other people navigate that water.

• 50:55Ed Mylett?

  Yeah.

• 50:56Andy Frisella?

  And so that's what we do there. You know, we take, uh, small, medium and large sized businesses and make them bigger. You know, and yeah, and that's what we do. And we have a number of people who started out with us in 2018 when we started. And, uh, now they're literally nine-figure entrepreneurs. So we've, we've got a whole list of them.

• 51:15Ed Mylett?

  Yeah.

• 51:16Andy Frisella?

  And that's what we do. So we help people grow their businesses. If you have a real business, no matter how big or small, meaning, you know, whatever, whatever. That's a place where I think if you're not in there, you're not going to learn the shit anywhere else. I, I firmly believe that. I know that. I know that.

• 51:32Ed Mylett?

  I'm very proud of that group.

• 51:33Andy Frisella?

  Yeah, I am too.

• 51:33Ed Mylett?

  I'm proud because I do it with you. And every time we do, you know, calls in the group, I do mine, you do yours. When we do them together, I always tell you, I go sit back, go, these are just, they're just so valuable. They're valuable for me and.

• 51:44Andy Frisella?

  Well, that's the cool thing about the group too, dude, is that, you know, being around the environment where everybody's in the game.

• 51:52Ed Mylett?

  Yeah.

• 51:53Andy Frisella?

  Like dude, there's a lot of things that I've learned from guys in the group.

• 51:56Ed Mylett?

  Same here.

• 51:56Andy Frisella?

  Yeah. And like they're doing this new thing or this new technology, something that isn't on my radar yet.

• 52:01Ed Mylett?

  Yeah.

• 52:02Andy Frisella?

  I mean, dude, in. I love it.

• 52:05Ed Mylett?

  I do too.

• 52:05Andy Frisella?

  I love doing it.

• 52:06Ed Mylett?

  Well, if any of you, you know, we don't promote it and it's very rare that we do it. But if you go to arate syndicate.com, arate is A R E T E syndicate.com. You can get some info on it.

• 52:16Andy Frisella?

  And it's super affordable, dude.

• 52:17Ed Mylett?

  It's crazy.

• 52:18Andy Frisella?

  It's not like, it's not like, you know, what's funny to me?

• 52:22Ed Mylett?

  Yeah.

• 52:22Andy Frisella?

  Is like, I think we raise the price, we do better.

• 52:27Ed Mylett?

  By the way, or if we ever mentioned it, today's the first time in four years, we just never mentioned it.

• 52:31Andy Frisella?

  Dude, we try, you and I both did this out of a feeling of obligation.

• 52:36Ed Mylett?

  That's right.

• 52:37Andy Frisella?

  Right? And.

• 52:39Ed Mylett?

  Well, the other thing too that I think people should know, and I think they all know this, like you and I probably collectively, there's a few others, like we've given away more free content.

• 52:47Andy Frisella?

  Yeah.

• 52:47Ed Mylett?

  You on your podcast, all the way to the MFCEO days to now with Real AF and the MFCEO, like all of it, like most of our stuff, we're just here to serve and help. It's one of the few things we do any charging for, and it is affordable. The other thing I want to ask, I want to land on a last thing, because I, I don't think everybody really understands the impact. Look, First Form's a huge company, made a difference. What you're doing with Form Energy and Anheuser-Busch and Dana White and all that, like it's unbelievable what you guys are doing. You're building these huge behemoth, you know, American backed, like amazing companies, right? And I'm very proud of you for doing that and, and it's been awe inspiring to watch.

• 53:26Ed Mylett?

  Having said all of that, I do not go anywhere where I don't run into somebody who has said 75 hards changed their life. Like, by the way, which is also free, something that you created. And I, even Michael, who's here today, I think he was on his third time doing 75 hard, right? And it's changed, I mean, you can give us the data in a minute about how many hashtags there's been or whatever. Why did you create it? And what do you, and I know why, but I want them to hear, because it was a personal thing, frankly. But also, what's the impact on mental toughness in someone's life? And why is that such a skill?

• 54:06Ed Mylett?

  Of all the skills you could have chosen to develop in people, you chose mental toughness is the thing you wanted this to develop. Why?

• 54:13Andy Frisella?

  Well, because I think it's the most required skill in entrepreneurship and personal success, you know? I have, I have a lot of issue with the way the internet promotes success. Okay, we have all these guys who sound real good and they write real nice and they say all these nice things that are, that are, you know, nice to hear, that are completely out of tune with what it really takes. Okay, it's a [bleep] battle and it doesn't matter. Anybody who says it's not, has been in it too long. They've been in it too long and they're too big. They don't get it. Okay, or they, they've never been in it, right? It is [bleep] hard. And the number one thing, so when we think about mental toughness, mental toughness is the embodiment

• 54:58Andy Frisella?

  of a bunch of other subsets, right? Perseverance, uh, discipline, uh, the ability to, um, you know, uh, not, like all of these things, uh, fortitude, grit, perseverance, all of these things fit in the definition of mental toughness, right? And when we think about like, why most people don't succeed, it's not that they don't know what to do, it's that they don't have the capacity to adhere to a plan. Okay? Think of it like this. What if you had the recipe for the best cake ever, but you didn't have the ability to put the ingredients together

• 55:39Andy Frisella?

  and follow the directions and put it, it doesn't matter. And everybody likes to look at like, oh, I got the wrong plan or the wrong idea or the this or the that. Bull [bleep]. You don't have the ability to adhere to the plan. That's your whole entire problem. That's why, that's why you're overweight. That's why you're broke. That's why you're not doing well. It's because you get one, two, three, four days, fi- a week, two weeks, three weeks into something and then you decide, oh, it's not for me. And then you go on to something else the minute it doesn't get fun. And the ability to be successful over the long haul, whether it be your fitness or your wealth or whatever it is, is the ability to execute at the highest level possible. Especially when you don't feel like it, okay?

• 56:22Andy Frisella?

  If you can execute on the days that you don't feel like it, when everybody else packs it in, those are time gaps that accumulate over the course of time that separate you from everybody else. So if you're competing against someone who every time it gets overwhelming, they say, "I gotta take a month break in Bali and decompress." Bro, I just gained a month on you, man. Like, this is math. So when we think about like, why people can't get their life together, it's because they're not controlling the basic things that they need to control. They're not controlling what they drink. They're not controlling what they eat. They're not controlling how they move. They're not controlling their exercise,

• 57:06Andy Frisella?

  or what information, or who they're hanging around. They abandon the controls that they have, and then pretend they're surprised that their life is chaos. Okay, well, if you're able to control these things, that's gonna give you 90% of the outcome in life that you want. You're gonna be fit. You're gonna understand how to achieve things. You're gonna be able to follow a plan. So when this thing was born, you know, when it comes to fitness and shit, the reason that most people can't ever like, get in shape and stay there, is because they think it's a physical thing, when actually it's a mental thing. It's just, you don't have the skillset developed

• 57:49Andy Frisella?

  to persevere down the path and stay that way. So, you know, and then the other thing you have to realize is that discipline is a perishable skill. So, just like, you know, you go out, you work in the yard, you get all sweaty, uh, then you take a shower, you're not, you don't stink anymore, right? Well, eventually, you're gonna stink again. You gotta take another shower. And so, when, you know, one of the things people say about 75 hours makes me laugh, makes me know they don't know anything about it, is they say, "Oh, it doesn't work if you gotta keep doing it again." What are you talking about? You, you, this is a perishable skill. This is no different than practicing a musical instrument or shooting a firearm. You know, if you're playing golf, if you don't get, if you don't go hit balls consistently, can you be good at golf? No.

• 58:34Andy Frisella?

  Okay. It's the same thing with your discipline. It's the same thing with your toughness. It's the same thing with your grit, your fortitude. And that's why it's important to present yourself with hard things and follow through on them because they, they develop those skill sets that you need. And so, like to answer your question, why mental toughness? Because mental toughness embodies all of the subsets that actually make someone successful, whatever they decide to do. If I decide, if I have my mental right and I'm a disciplined human and I decide I want to get good at playing guitar, I can do that. I understand how to do that. I'm going to show up every day. I'm going to play the guitar every day. I'm going to play on the days that I don't feel like playing and I'm going to keep going. My fingers are blistered. I'm going to keep going.

• 59:19Andy Frisella?

  And eventually I'm going to be able to play the guitar. And it's the same thing with building a business. So, um, I, I believe that, you know, the reason that Live Hard and 75 Hard have become what they are is because it works very well.

• 59:34Ed Mylett?

  It's several billion hashtags, right?

• 59:36Andy Frisella?

  Yeah. Yeah. It's billions and billions of hashtags.

• 59:39Ed Mylett?

  Yeah. And you, you guys got to realize something. What did you weigh at your peak, by the way?

• 59:43Andy Frisella?

  350.

• 59:44Ed Mylett?

  350. So you see the super jag guy here. This was a guy many years ago was 350 and broke. And now he's worth a B in front of his name and is a machine. And he's changed millions of people's lives. And, um, so you can go just 75 hard anywhere, hashtag it Google. Is there, do you go to 75 hard app or website or what do you do?

• 1:00:01Andy Frisella?

  Yeah, you just go to 75hard.com.

• 1:00:04Ed Mylett?

  Yep. And, and by the way, it's completely free, everybody. And then to work with Andy and I, if you want to go to ourtasyndicate.com. This, by the way, today is why podcasts were created and why I do my show. And I really just want to thank you. I thank you for being, I mean this sincerely, without getting too emotional. Like you really changed my life. I consider you, I don't have a brother. I've got three sisters. I just wish I saw you more.

• 1:00:27Andy Frisella?

  Yeah.

• 1:00:27Ed Mylett?

  I wish I was around you. We're both running a million miles an hour, but I love you and I'm very, very proud of you. And I'm grateful for you, bro. So thank you.

• 1:00:34Andy Frisella?

  That's mutual.

• 1:00:35Ed Mylett?

  All right.

• 1:00:36Andy Frisella?

  I'd be, I'd be, uh, I'd be, first of all, all of that's mutual, but I do have to say this because I'd be wrong to not say it. I'm also surrounded by the best team in the place, face of the earth. Okay, I was blessed to have people around me that are extremely intelligent and smart and hardworking. So when you look at all these things, understand this is a, this is a community effort of some very intelligent people, including my brother, who's the CEO of First Form now. So it's, you know, I get a lot of the credit, but I work with some killers.

• 1:01:12Ed Mylett?

  Yeah, you work with these killers, you had all these super intelligent people around you, and then there's also DJ.

• 1:01:18Ed Mylett?

  Who's here today with us. I'm just kidding, brother. I love you too.

• 1:01:21Andy Frisella?

  But yeah, man, you know, um, yeah, dude, I just, that needs to be said because it really is at this level. It's, it's not something that somebody could do on their own.

• 1:01:35Ed Mylett?

  Yeah, it's a great lesson for people to learn as well. I don't think I have to ask anybody to share today's episode. I'm pretty sure you all will. Hey guys, thanks so much for joining us here today. I wish you all the best in your life. Continue to max out your life and God bless you. Take care.

• 1:01:52Speaker 02

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