How Brumate Made $20M with 0 Employees, Why Carpet Cleaning is the Perfect Teenager Side Hustle, How to Do an Energy Audit, Shahid Khan is the Billy of the Week, and More

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) discuss Brumate, the company that scaled to $20M without a single employee, how F*** You Pay Me is helping influencers discover what they’re truly worth, how to do an energy audit, and much more. --------- * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel * Want more insights like MFM? Check out Shaan's newsletter --------- Show Notes: 0:00 - Recapping Rob Dyrdek and when to work to be most productive 10:35 - How to do an “energy audit” 12:50 - Brumate - the company making $20M with 0 employees 17:40 - Companies making businesses selling water bottles 19:45 - How MVMT sold for $100M+ 21:50 - Shaan will start a coconut water brand with you 26:47 - Carpet cleaner businesses - the perfect teenager side hustle 29:35 - The life-changing power of making your first side-hustle dollar 31:40 - Billy of the Week: Shahid Khan 40:55 - F*** You Pay Me - how influencers are getting paid 44:00 - How to make better investor updates 48:00 - Sam’s update on becoming a fitness influencer 54:25 - Why Shaan gets free merch and Sam doesn’t --------- Links: * vcguide.co * F*** You Pay Me * MVMT * Brumate * Cabal

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  Eco-friendly, ones that kept track of things, smart water bottles. I've just never done it.

• 0:04Sam Parr?

  Yeah dude, I'm fine. They called me Hose Water was my middle name in high school.

• 0:11Sam Parr?

  Like.

• 0:14Sam Parr?

  I don't.

• 0:28Sam Parr?

  Alright, do you want to do a recap on Rob Dierdick? Cause I've been getting blown up about, about that.

• 0:34Shaan Puri?

  Blown up? Yeah, this is, I would say definitely the most, the biggest reaction we've had to an episode in a long time. Maybe ever.

• 0:41Sam Parr?

  Ever.

• 0:42Shaan Puri?

  I'd probably say ever.

• 0:43Sam Parr?

  The, the, the one thing that I got was basically, people said, this is not just the best podcast you guys have done, but this is maybe the best episode I've ever listened to of any podcast. And I don't, it definitely wasn't us that made it great, but he was pretty amazing, right?

• 0:59Shaan Puri?

  He, he was, and I didn't know how it would turn out. I remember literally being amazed in the moment. Like the things he was saying were very surprising to me and very interesting and I wanted to know more. And he told, he was very open. So that was dope as well. But I, you never know like how the episode turns out and there's all these different factors, you know, from audio quality to like, do people care what this person is saying? Are they interested in what we're interested in? Well, people definitely dug it. Yeah, you're right. People were saying like, that my top three podcast episodes this year was Naval on Tim Ferriss, Rob on your guys' pod, and then whatever, some reply all podcasts that happened. So it was like, not just this is y'all's best, but this is one of the best I've heard.

• 1:39Shaan Puri?

  And there was people tweeting like, alright, this is the fourth person that mentioned this to me. I gotta go listen to this today. So something definitely happened. I'm curious in the numbers, what that's gonna show in a couple days.

• 1:50Sam Parr?

  They're good. They're good. I've, I've looked at them. He, okay, so Rob Dierdick on the podcast mentioned his schedule. And I was curious about it. And so I actually asked him to email me, um, what that looked like. And he sent me a screenshot. I sent it to you, Sean. Can you read what it, what it's, what it is? And, um, basically like at first glance, what does it look like when you see his schedule? It's a picture of his Gmail or his calendar.

• 2:16Shaan Puri?

  So it looks like, well, there's a few, there's a few views, but the one I'm looking at, it looks like I would say a combination between like a P and L, like, you know, a business's P and L cash flow statement and/or like, you know, just like a research doc put out by Gartner about, you know, the trends of an industry. This doesn't look like one person's, you know, weekly schedule.

• 2:38Sam Parr?

  And if you look at the view of his calendar, every single minute of his day is marked off. Every minute.

• 2:46Shaan Puri?

  Yeah, it's blocked off. Now, some of it is like, you know, it could be like, whatever, free time or something like that, like family and kids, right? So it's not saying he's working all the time, but every minute is accounted for. Every minute has a purpose. And it says here, "I track every hour of every day throughout the day and tag each entry. I have a script written that pulls and pulls the time and populates into these two spreadsheets. One is daily time use and the other is monthly averages." So should we do the, should we look at his monthly average real quick?

• 3:15Sam Parr?

  Yeah.

• 3:17Shaan Puri?

  Alright, so monthly average, we'll take, we'll take September. Okay, so September, he's got sleep, which was 6.9 hours. Health, 1.2 hours. Life, which is like, kinda like family and things like that, 7.8 hours, and then work, 8.1 hours per day. It's pretty consistent, like work never in any month in the whole year, the lowest month was February, 5.8 hours, and the highest month was October, 9.3 hours, right? Sleep, almost always, 6.8 or 6.9 hours per day. So this is a pretty meticulous, meticulous thing. And by the way, in the work category, he's got like, TV shows, right? Here's my TV shows, here's how many hours I'm spending on TV shows.

• 4:01Sam Parr?

  Not watching TV, making TV.

• 4:03Shaan Puri?

  Yeah, making TV, making his TV shows. And then there's like the Do-Deck Machine, which is kind of like his business that builds businesses. And then there's other, which is, you know, random meetings and stuff like that. Very cool, very cool. And health, he's got gym, meditation, personal care, other. For life, he's got, you know, him and his wife, kids, friends and social, and then other, right? So this is, this is sick.

• 4:27Sam Parr?

  Do you think, okay, so let's, let's, let's talk about this just for two seconds. Do you think that this, does this work for you? Because.

• 4:35Shaan Puri?

  By the way, I'm saying this out loud, but I'm gonna package this if it's, if he's okay with it. I'm gonna package this and post it somewhere. It's a visual thing. So we should basically like, you know, on Twitter and newsletter, I'll put on my newsletter too. But like, we should post this so people can see it if he's cool with it. We'll, we'll ask him.

• 4:50Sam Parr?

  Yeah. And do you think that, do, do you roll this way? Because you and I joke, like, the best days are when there's nothing on the calendar and when people cancel stuff. And, and that feels like the best day to me, although sometimes I feel lazy and sometimes I feel meaningless. But do you, do you like to operate this way? Or do you like to operate with open calendar or what?

• 5:11Shaan Puri?

  So I'll tell you some of my, I'll tell you two things. I'll tell you my, my calendar philosophy. Do I want to be scheduled or unscheduled? I want to be the opposite of this. I want to be completely unscheduled. And, you know, I don't know why that is the case. It used to be the opposite. So my calendar used to look a lot like his. I used to block out like, I used to just do it at a high level, like work block one, lunch, work block two, gym, you know, family time, you know, end of night, kind of like hobby, you know, reading, random, random bullshit or whatever. I used to just kind of like schedule out my day like that and try to keep it. And then I would have like, in the, in a, in a week, I would have one day, like I still have this. I have one day where I do 90 minutes of random meetings, meaning people that are just find interesting. I just want to meet with no agenda and just kind of like cool people, meeting cool people.

• 5:56Shaan Puri?

  And so I, I do schedule time for randomness. But for the most part, I've gone away from having a highly scheduled day to having an unscheduled day. Meaning I don't schedule it in advance. On the day of, I decide what I'm gonna do and I decide how I'm gonna spend today. But I don't decide that like two weeks in advance. And so when somebody says, can we meet? I have a simple rule. It's like, do I want to meet you right? If you want to do a call, you want to meet me? Do I want to meet you right now? If so, I'm gonna say, would you like to do it right now? If not, I'll say, I can't do right now, but I'll give you a call in an hour or two hours from now. And if I don't want to do it right now, I say, sorry, I don't want to meet. And I don't schedule it for like three weeks from now, which is what I used to do. I used to say, I don't want to do this, okay? Yeah, I'm free two weeks, but then guess what?

• 6:41Shaan Puri?

  Two weeks shows up and then I'm like, shit, I gotta do this call. I didn't want to do then. I definitely don't want to do it now. It's expired.

• 6:47Sam Parr?

  Yeah, it keeps me up the night before sometimes.

• 6:49Shaan Puri?

  Yeah, so I'm I'm much more of an unscheduled person. Um, but the day of I decide how I'm gonna use today's time.

• 6:58Sam Parr?

  Yeah, it uh, his his calendar was amazing to me and I think that it's gonna be quite popular when you post that. Maybe uh, maybe um, we'll have to divvy up who could post what because we could.

• 7:07Shaan Puri?

  Yeah, divvy up the gold.

• 7:08Sam Parr?

  Yeah, um, all right, you wanna talk about something?

• 7:10Shaan Puri?

  So let me ask you, did you ever do this time tracking shit? Cause I also went through like an aggressive time tracking phase and I wanted to share one learning from that.

• 7:18Sam Parr?

  Um, I wouldn't, I was never aggressive about it, no. I I um, I prefer open time and uh, I prefer working from midnight until like 3am. When, and that's when I do a lot of my golden stuff. So like if I have to copyright, what I, if I have to do any type of copywriting, I will, I I'll hang out all day and read and have fun. And Sarah's like, when are you gonna do work? I'm like, when you go to bed. And so she'll go to bed and then from midnight to three, sometimes midnight to four, I can get, I can do golden, golden work around that, around that hour.

• 7:48Shaan Puri?

  I, I have a theory about this. So Furcon, who was my technical co-founder of my previous company, he's been on the pod. He was the same way. He would, I would like, he would roll into work at 11, 11:30. He'd start his workday with lunch and like, you would think this is the laziest guy ever, but actually he was, he's massively hardworking. He was just up till 5:00 in the morning on average.

• 8:09Sam Parr?

  Yeah.

• 8:09Shaan Puri?

  And so, you know, 5:00 in the morning, then he sleeps, you know, 6 hours, he wakes up at 11 and he comes into work. And um, and even when he was at work, like we would take like an hour, we'd just play video games. We were just like, and I was just like, dude, like, why do you use your time this way? And he goes, he goes, I don't know, I just, oh, I just figured this out for myself early on, which is that like, the time I act, like during the day, it's just like, I'm basically just trying to exhaust myself. Like I wanna have conversations, I kind of manage other people, I kind of read shit, I'll talk to people, I'll eat lunch, I'll go work out, I'll do all this stuff. He's like, I'm basically just trying to get myself really like, like I need my brain to slow down.

• 8:45Sam Parr?

  Yeah.

• 8:46Shaan Puri?

  And I wanna get in this almost like half sleepy state, which is not sleepy the way most people think about it. Most people think sleepy means you can't function, but there is a point where you're like kinda tired, you know, you get kinda loopy?

• 8:56Sam Parr?

  Yeah, yeah, yeah.

• 8:56Shaan Puri?

  And it's like, that's when you could do creative work. And for him, programming is creative work. So he's like, dude, from like midnight to 4am? I write the best code and it's basically like only my hands are moving. I don't want to get up. Nobody bothers me. Nobody talks to me. I don't have to meet anybody. I just, and I just go into flow state and I just work during that time. And that's kind of what you're describing is your midnight to 3 a.m. I have that same thing and I've, I figured out through Fercan that there's this thing that happens where if you're trying to do creative work, you need to be more relaxed and less kind of like distracted and also like a little loopy is good. Cause it adds a little bit of like serendipity into your brain. Your brain's willing to play with different ideas and go in different directions maybe. And so for copywriting, you kind of want something like that.

• 9:37Sam Parr?

  Also, I believe 23andMe has a like a line item on one of their attributes. And it talks about, are you a night owl or an early, an early person? And I, so I think that a lot of this stuff of when you're going to get your creative work done, I actually think it's genetic. And whatever it is, you should just go all in on it. For example, I mean, the world's set up for early risers, you know? If you, if you get up at 5 a.m. and get stuff done, like Rob did, or like

• 10:03Shaan Puri?

  You win.

• 10:03Sam Parr?

  You win. Like it's, it's the world's set up. So you actually, if you're a night person like I am or you am, you kind of got to go against the grain, which sucks. But uh, here's a good example. The founder of Box, the CEO of Box, what's his name? Ben Levy?

• 10:15Shaan Puri?

  Aaron Levy.

• 10:16Sam Parr?

  Sorry.

• 10:17Shaan Puri?

  Ben Levy's my guy.

• 10:18Sam Parr?

  Aaron Levy, Aaron Levy, uh, close to a billionaire, maybe hundreds of millions of millionaire, uh, founder of a multi-billion dollar company. I was friends with his assistant and she would tell me that he has no meetings until 11 a.m. And that's typically when he starts at the office because he works until 5 a.m.

• 10:36Shaan Puri?

  And by the way, Bezos is the opposite. Bezos is like, um, I want all my meetings from 8 a.m. to noon. All, all important decisions I need to make by then because my brain is functioning the best. And then after that, I don't want to have any important meetings in the day. I'll have other meetings, but no dis, no key decisions, no heavy topics with important like stuff to digest. I want to do other work during that time. And so, and like, you know, Rob Dyrdek on his calendar here, it's 4:30 a.m. Wake up, wake up call pretty much every single day. One, one day he sleeps until 5 a.m. Uh, you know, so he's a little bit different cat. I think it's, you know, what works for you and, uh, and then you want to play to that. Like I spent many years trying to be like, ah, I want to wake up at 5 a.m. So I can be more productive and it's just like. Waking up three hours earlier was way harder for me than just staying up three hours later.

• 11:21Shaan Puri?

  And so it's like, why am I fighting what's easy for me, what feels like play to me? Versus what feels like absolute grind to me and it's sort of unsustainable. It's all willpower based. And so, you know, I made that shift, but I'll give you one thing that's that is worth doing. So I tried to like track every hour to see how I'm using it because I was kind of want to, you know, time is your most precious asset. So I wanted to see how it it gets spent. That was a little bit exhausting. Hopefully someday there's going to be tools that just make this easy. So it's like, it just happens passively. But one thing that is amazing is a calendar audit. I don't know if you've ever done one of these. It's a calendar audit, or some people call it an energy audit. It basically means you take for one week, you sort of keep track of like roughly how you used each hour.

• 12:03Shaan Puri?

  And, um, and then what you do is the next week, you just go back, you just pull up last week's calendar. And you take three colored markers. You take a green marker, a red marker and a yellow marker. And you go back through your week, how you spent your time and you say, what, which block, which thing I did gave me energy? I marked those green. Which felt like it sucked all the energy out of me. I was drained afterwards and I felt like my soul had been sucked out of me. Let me mark those red and then the neutral things. Let me mark yellow. And you look at the painting, you know, you look at your color and you're like, wow, that's a lot of red. Or hey, that's actually pretty good. That's a lot of green. And then you just audit. And so you're all you're doing is just trimming the fat. And you just say, all right, cool. This week I'm going to do less of the red stuff.

• 12:44Shaan Puri?

  I'm going to do less by just literally avoiding it by automating it or delegating it. And you just make a decision. You just improve it by one week and you just do that every so often. And if you do that, it's an amazing way to manage not your calendar, as in like maximizing efficiency, but maximizing your energy so that you feel good and you are, um, when you feel your best, you're going to, you know, perform your best and work your best and be the best version of you.

• 13:08Sam Parr?

  Bezos said the stuff that you should eliminate is you, you, you can answer that by, uh, asking, will this, uh, work just fine if I don't make this decision or if I, if I don't, if I don't attend this or do this, will, will life be okay? If yes, then, uh, eliminate it.

• 13:22Shaan Puri?

  Right.

• 13:23Sam Parr?

  Do you want to talk about some ideas?

• 13:25Shaan Puri?

  Yeah, let's do some other stuff.

• 13:27Sam Parr?

  Which, uh, where do you want to go? Well, I've got a lot and you've got a lot.

• 13:31Shaan Puri?

  Yeah, we both got a lot. So we have, we have a couple of episodes worth of stuff here. Give me one off yours that you're really into.

• 13:36Sam Parr?

  Okay. Um, have you heard of Brumate?

• 13:40Shaan Puri?

  No, and I'm not a coffee drinker. Is it a coffee drinking thing?

• 13:43Sam Parr?

  It doesn't have to be. So, okay, so Brumate, it's spelled B R U M A T E. Their first thing was like a koozie, basically. Their first product was a koozie. Something that interested me about this, and now they make tumblers. So basically, what's a tumbler? Like just a coffee drink?

• 14:00Shaan Puri?

  Thermos.

• 14:01Sam Parr?

  Like a thermos thing. They make a koozie, they make a water bottle, they just make cups for cold stuff and hot stuff. And the reason why this interested me is Trends, my company Trends, trends.co, we did a story on Brumate and they interviewed the founder and they did a good job. And I think Julia wrote it and they got a picture of the revenue. So check this out. Jacob, who's the founder, Jacob grew Brumate to 20 million in revenue without a single employee. And so this company launched in 2016. Their revenue was basically, uh, 2016, nothing. 2017, it looks, uh, single digit, hundreds of thousands, maybe close to a million.

• 14:42Sam Parr?

  2018, uh, getting close to 20 million in revenue. 2019, over 25 million in revenue. 2020, 100 million in revenue. And he did most everything with agencies and contractors and not a single full-time employee until after 20 million in revenue. And it got me thinking, one, that's amazing. That's like the greatest thing ever, if you ask me. I think that's like the, the, the ideal business. And number two, these water bottle and cup businesses, this is something that like, if you told me you're gonna start that, I'd be like, dude, that's the stupidest thing I've ever heard of. What are you doing? I, there are so many examples, examples of some of these things that are huge. For example, there's a business called Swell. You know Swell water bottles?

• 15:21Shaan Puri?

  No, I, by the way, I'm, I, I, since college, I've been the type of person that just never uses water bottles.

• 15:26Sam Parr?

  Me neither, but I buy them.

• 15:27Shaan Puri?

  I'm like a child. I go to water fountains and I just like, put my mouth on the fucking thing and I drink from a water fountain. That's what I do. And everybody else has these like amazing elaborate water bottles, always eco-friendly ones that kept track of things, smart water bottles. I've just never done it.

• 15:42Sam Parr?

  Yeah, dude, I'm fine. Um, they called me Hose Water was my middle name in high school. I'm, I'm.

• 15:49Sam Parr?

  Like.

• 15:53Sam Parr?

  I don't.

• 15:54Shaan Puri?

  I wish I had made that up as a dig on you, calling you hose water, but that's so perfect. I thought I was going low bar, like my low class thing was a water fountain. You like showed me.

• 16:06Sam Parr?

  Yeah, like if there was like a new Coke product that was hose watered flavor like from Missouri, I'd be drinking that shit. Cause that's what I grew up on. So I'm not looking.

• 16:13Shaan Puri?

  By the way, can we share this? We, uh, so the interview we did with Brian Halligan, the CEO of HubSpot, they're playing it at inbound, which is the huge marketing conference. I think that's the ad for these podcasts or something is inbound, go to inbound. Great. So, uh, they're playing the, the, the recording there as an interview. And so for weeks, uh, for weeks, our guy has been, our producer of the pod, uh, uh, the old producer of the pod was badgering us like, hey, guys, they need this intake form. And like, you know, I'm just like allergic to words like that. So I'm, you know, what's that Jeff Bezos thing? What happens if I don't do this? That was my, my take and it was yours too. It was like, hey guys, I need you to fill this out. I need you to sign this waiver saying you're okay with the content being on there.

• 16:55Shaan Puri?

  I'm like, dude, I'm okay with it. Like, obviously it's a public free podcast. You can just use it wherever you want. And they're like, no, no, you gotta sign this thing. I'm like, oh my God, I gotta download a PDF and figure out how to sign this. So weeks go by, me and Sam both do nothing. At one point he goes, hey Sam, uh, that intake form, you know, they're really asking me for it. Sam goes, oh, you could tell a.

• 17:21Shaan Puri?

  And he's just joking, but we, we basically, we didn't do it, right? And so another week goes by, he goes, all right, guys, I really need this intake form. So we were like, fine, we signed the thing. And he's like, oh, I also need a bio for you. And it's like, what's your, what's your job title? What's your bio? It's like, I don't know, dude, I host a podcast and I like build random businesses that like, it's not, I don't have like a job title and I don't have like a bio for you. And so I just wrote future owner of the LA Lakers. And then, uh,

• 17:48Shaan Puri?

  future owner of a lake.

• 17:53Sam Parr?

  It's true, man. It's true. I think that's the difference between us.

• 17:58Shaan Puri?

  Embodied the difference between us so perfectly. It was amazing. Alright, back to the regularly scheduled program. You can cut that part out if you're gonna get fired for that thing.

• 18:08Sam Parr?

  No, you can keep that. Keep it. We don't delete anything.

• 18:12Shaan Puri?

  So we thought this was stupid. It's not stupid.

• 18:14Sam Parr?

  Yeah, and so there's this thing called Swell. Look up Swell. Look up Swell. It's a water bottle. I'm not a water bottle guy either. It looks like the dumbest thing ever. I mean, it's not dumb. It just looks like the most normal thing ever. Then there's Corksicle, which is basically a cork water bottle over 80 million in revenue. And then there's one called BKR. I actually don't know how to say that. Beaker? Bu- bu- eh, I don't know. Then they sell water bottle for $185. It's gla- and this was actually cool, because I hate metal water bottles and I hate plastic. It's glass, but it has like plast- or like rubber around it, so you don't shatter it. Anyway.

• 18:49Sam Parr?

  Who would have thought?

• 18:51Shaan Puri?

  Who would have thought? Yeah, crazy. And did he say how he scaled? Because this is one of the most aggressive scaling businesses I've ever heard of. So to go from basically sub 1 million to 18 million in one year? And then to go from like, I don't know, it looks like maybe 30 million to 100 million? You know, these are huge jumps.

• 19:12Sam Parr?

  Facebook ads. And so basically, he said that, so he didn't spend a dime, so, or, sorry, he didn't build anything. So he created a landing page, and then he drove Facebook ads to it. And he got a pre-launch email list of 6,000 people. And then he sent those folks an email to buy it, and they bought it, and he used that money to go and build the product. It's classic. Yeah, classic way. So kind of interesting. And so that's not an idea, but I just wanted to bring that up.

• 19:41Shaan Puri?

  No, that's cool. I like that one. Yeah, do we have anything to riff off that, or just like, you know, props to this guy?

• 19:47Sam Parr?

  No, props to that guy, but that's it.

• 19:50Shaan Puri?

  And it looks like he used a bunch of like, um, like working capital is always very hard for ecommerce businesses. And so it looks like, you know, he couldn't get a line of credit early, so he did pre-sales. And then, okay, he did pre-sales. Then he, through the pre-sales, now he got an expensive line of credit. So, um, you know, he got, he got an SBA loan, he got Shopify Capital, PayPal working capital, Amazon lending, he would use one to pay the next. And that just like let him roll over one, from one line of credit to the next one.

• 20:18Sam Parr?

  Dude, in a way-

• 20:18Shaan Puri?

  After doing an audit, he got a $2 million line of credit, and now raised $20 million.

• 20:23Sam Parr?

  In a way, I think that these people are so audacious, and here's why. If you told me, if this guy, I don't know what his name is, uh, if you told me that you're gonna launch a water bottle, I'd be like, Jacob, you're an idiot. This is the stupidest thing ever. And you know who else I would've said that to? Movement Watches. So this guy also named Jacob, Jake Kassan, spoke at HustleCon. This was like pre-D2C even being a word. Okay, so Jacob Kassan, he launched this company called Movement, or Kassan, sorry, launched this company called Movement. They were shitty watches from China. Uh, they ordered a bunch, and they start selling them on movement.com or whatever. Then they kinda make them a little bit better, but they're still like not the most high-quality watches. And his company, he sold that thing for $200 million. And again, if you would've showed me this watch, I'd be like, you are crazy, no one's gonna buy this.

• 21:08Sam Parr?

  This is just ridiculous. And I've talked to him, and he's like, well, why not? Like, people buy watches, why won't they buy mine? I think that confidence is awesome, and I love it. I don't know if I have it, but I love it.

• 21:19Shaan Puri?

  Yeah, it takes, it definitely takes guts. And I think, you know, one thing I've learned is that these spaces, uh, so there's like, there's, there's the niche spaces, which we love. And then there's also the everybody, everyday problems, and that's what like keeping beverages hot and cold is. And I think you wanna go on one end of the spectrum or the other. You need to go hyper niche where it's like, yeah, I'm, you know, for a specific type of toe fungus, this is the, uh, this is the best cream, and I'm just gonna target that. And on the other side, you go everybody, everyday problems, and I'm just gonna try to sell this thing because my ads will apply to everybody. And so there's basically like- Um, you know, like I've been looking at a different water brands. So what's the one in Austin? So there's like La Croix or whatever is like, kind of like a larger.

• 21:59Sam Parr?

  Topo Chico, baby.

• 22:00Shaan Puri?

  Texas go like it. Well, Topo Chico has been around for a while. What's the one that's like the startup that Lance Armstrong invested in? That's.

• 22:05Sam Parr?

  Yeah.

• 22:06Shaan Puri?

  Guys in Austin.

• 22:07Sam Parr?

  Uh, let me look it up. I know what you're talking about.

• 22:09Shaan Puri?

  Water or something like Waterloo. Waterloo? Is that it?

• 22:11Sam Parr?

  Yeah, that's it.

• 22:13Shaan Puri?

  I think it's Waterloo. Okay. So there's Waterloo. They got huge. They're like, oh yeah, we're at 50 million in sales. There's a brand called Ugly Water. Founder sent me a case of that. Thank you for that. Uh, ugly water again, cool sparkling water, crushing it, doing millions and millions of dollars in sales. And I'm like, dude, how many more of these can there be?

• 22:29Sam Parr?

  Liquid Death. We had Liquid Death on, probably a hundred million in sales.

• 22:33Shaan Puri?

  Yeah, exactly. So, you know, you know, just bottled water again, like, you know, canned water, sparkling water. Uh, like my trainer was talking to me yesterday and he's like, bro, let's start a coconut water brand. I was like, yeah, we should because you know what? Like, uh, coconut water is a massive market and like, you could just go in and do more. He's from Hawaii. So he's like, bro, like I grew up on this stuff. We can, we can brand it right. We can get it out there. And I was like, okay, cool. Let me find an operator. So if somebody wants to start a coconut water brand with me, just email me. Sean at sean purdy.com because I want to start one. And by start one, I mean, I want you to do most of the work and I'll do, uh, virtually nothing. Um, so, so let's, let's do that split.

• 23:10Sam Parr?

  Can you, can you talk about this guy, uh, Khan, the NFL owner?

• 23:15Shaan Puri?

  Yes. Oh, by the way, can I do two quick updates?

• 23:17Sam Parr?

  Yeah.

• 23:17Shaan Puri?

  One, um, uh, there's a guy, you know, you talked about like just buying a giant ranch, buying giant farmland or whatever. There's a guy who hit me up. He's very credible. Who's like, I'll do this for you guys. Like I will go find it. I'll, I'll find the right thing. I'll acquire, I'll get the permits, I'll build it out. Um, and like, you know, let's just partner on it. And so, uh, I, I love this podcast because it basically matches.

• 23:39Sam Parr?

  Dude, well, you get all like, why is it the ugly water guy is setting? Why is it ugly water guy setting me water? Why is it ranch guy setting?

• 23:46Shaan Puri?

  I asked her for it.

• 23:47Sam Parr?

  That's what I was into.

• 23:50Shaan Puri?

  Yeah, you're into it. I think my email is easier to find. I don't know. And people, people would just guess my email easier. Like, I often-

• 23:56Sam Parr?

  Dude, my email is the same as yours. Sam at sampar.com. It's literally the exact same thing.

• 24:00Shaan Puri?

  Let me tell you this. Let me tell you this. So a YouTuber reached out. So shout out to Rebecca, who's a YouTuber who reached out. She's got 10 million YouTube subscribers. Amazing. She's a big star. Channel's awesome. And she's a fan of the pod. And she had emailed, reached out and said, hey, I listen to the pod. I think her husband reached out, or her brother, or business manager. Somebody reached out and said, hey, it's her birthday tomorrow. She'd love to like, meet you guys as like a birthday present.

• 24:25Sam Parr?

  No, she didn't say you guys.

• 24:27Shaan Puri?

  Okay, she said, whatever. She said, but she put both of our emails. They had both of our emails on there. But for you-

• 24:32Sam Parr?

  What?

• 24:32Shaan Puri?

  They had like, [email protected], which I don't know if that's a real email or not. I went back and looked and it's holler. Maybe it's even spelled wrong. I don't know. Is holler your email address?

• 24:42Sam Parr?

  No, that's not my email address. Maybe that's why I didn't get it. Fuck. I don't know. I don't even know what that is.

• 24:50Shaan Puri?

  I can tell by the word holler@thehustle. I guarantee you made that up one day.

• 24:55Sam Parr?

  Yeah, years ago. That was supposed to be our help email.

• 24:59Shaan Puri?

  Yeah, exactly. I guarantee that-

• 25:00Sam Parr?

  Like, just holler at me. Like, we'll fix it. Just holler at me.

• 25:03Shaan Puri?

  Exactly. Alright, anyways, what was I gonna tell you? The other one, the other update is, this guy sent me a screenshot. He's like, $10,000. He goes, thank you for that idea. I don't know if you remember, we had done an idea either here or on Twitter about moving bins. This is a very simple idea, which is like, when you move, you need these like, packing bins, just like these plastic, heavy-duty bins. So you don't have to do boxes. So you pack all your stuff, you move to your other place, you unpack it, you just return the bins. You just rent these bins for the day while you move. And I had done the numbers. I was like, this thing is kind of great. It's like, okay, maybe you can't buy a property and rent it out, but you can buy 50 of these bins and rent them out and you can make good money.

• 25:43Shaan Puri?

  And so he emailed, he's like, hey, it's been a long sweat. Like, I'm not saying it was easy, but, you know, I bet $10,000 made from these bins. And, you know, thanks for the idea. I just really appreciate that. That's, you know, it's kind of been a great side income for me in my city. And I'm like, oh, this is cool. Like, that's, that's the best feeling of this whole podcast is basically, if we throw the ideas out there and then people actually run with them and make something happen out of it.

• 26:07Sam Parr?

  So let me tell you something about that. First of all, that's amazing. So have you ever been to the grocery store and seen one of those carpet cleaners?

• 26:16Shaan Puri?

  Carpet cleaners like a, what do you mean like a vacuum or something else?

• 26:19Sam Parr?

  Yeah, so it looks like a vacuum, but it's it's meant for um, it looks like a vacuum. No, it's like you push it. You've never seen one of these. So like people.

• 26:29Shaan Puri?

  Oh, like the heavy duty carpet cleaning, like like more like a deep clean.

• 26:33Sam Parr?

  Yes, and people rent those for like $200 a day. You know what I'm talking about?

• 26:39Shaan Puri?

  Uh, yeah, I know. Like it's kind of like the equivalent of power washing or something like that before your carpet.

• 26:43Sam Parr?

  Yes. Okay, so I was thinking, I was like looking at this and they, a lot of them have a meter on there and they, and that's like the hours. Uh, the hours that uh, it can go for.

• 26:53Shaan Puri?

  Have been logged.

• 26:54Sam Parr?

  Have been logged. So like they, it's like a dirt biker, like a boat where it's like, instead of saying how many miles does it have on it, it's how many hours? And so a lot of these things, a lot of these carpet cleaners, they can last for something like um, five years. So let's, I, I, I, I don't know if this is.

• 27:09Shaan Puri?

  Make up a number. Yeah, long time.

• 27:10Sam Parr?

  Yeah, so I don't know if this is exactly how it would work, but let's say three and sixty-five or there's fifty-two weeks in a year, fifty-two times. Uh, forty, let's see, I'm just doing it really quick, two sixty.

• 27:21Shaan Puri?

  You're not doing public math, are you?

• 27:22Sam Parr?

  No, I'm doing it on my computer. Okay, so we don't do public math. So a lot of these things will last like ten to fifteen thousand hours. And they rent out for like $200 a day, which comes out to be like, you know, $20 an hour. I think buying and renting carpet cleaners is one of the greatest like banks for your money. When I went, I went to the grocery store and I just looked, I was like, how much? Does this cost? And I looked at how much they cost to buy. They cost like $800 to buy. So this thing at the grocery store that I keep seeing all, I would see it all the time. And then I, I, once I saw those, I would say to the people, I'm like, how often do those rent for? Uh, do people rent them a lot? And they're like, yeah, all the time. They're always being rented out. It's like one of the greatest things I've ever seen when I was like doing the math. I'm like, this is brilliant. The carpet.

• 28:02Shaan Puri?

  Goes back to our teenage side hustle. Like if you're a teenager, you have a teenager, just get one of these and then teach your teenager how to bake like, kind of like one-page sales letters. And Yelp ads and basically just drop the sales letters in, uh, you know, under everyone's door. Uh, every month. So you're gonna print out a hundred of these, put them in your neighborhood and just say, hey, hey y'all, I live over here at thirty-seven Terrace Wood Way. And I bought this cleaner. It's amazing. Here's the before and after of my carpet. But you know, I'm not going to use this, you know, I only needed to use it once and it made such a big difference, but I still got the thing. If you want it, I'll rent it out to you for 40 bucks. Just text me here. I'll bring it to your house if you want your carpet cleaned. And if you want me to do it for you, I'll do it for 150.

• 28:44Shaan Puri?

  And, uh, and, and you know, just do that. And like, that's such a good teenage side hustle. Uh, because you know, you'll learn sales, you'll learn marketing, you'll learn a little bit of like unit economics. It's just a little way to get kind of make your first dollar. I think making your first dollar is massively underrated. Like I didn't make my first doll, my first hustle dollar where like, not like a job where I was, you know, sitting at a cash register all day, but like, me creating a product and selling it to somebody, I didn't do that till I was like 19. I, I'm sure you did it earlier because I think you were flipping stuff on eBay or something. You, I think you were more of a hustler early on than me.

• 29:18Sam Parr?

  Well, yeah, but eBay, eBay doesn't feel like the first dollar though. Uh, maybe it does.

• 29:24Shaan Puri?

  Well, it's kind of like you, you had the scheme. It's not a job, basically like you're kind of like first dollar out of business.

• 29:29Sam Parr?

  Yeah. And, and in high school, but by the way, 19 is very young, dude.

• 29:35Shaan Puri?

  Uh, actually maybe it was, maybe it was there.

• 29:36Sam Parr?

  I thought you were going to say like 30.

• 29:38Shaan Puri?

  It was 21 or 22. It was right when, right after I graduated. And, um, so it's probably 22 actually. And so like, you know, I wish that that 22 was 12. I think that it's like learning languages or, you know, like working out, like, the earlier you learn these core skills, the better. And so, uh, you know, if you, if you're sitting there and you, even if you're 29 right now, 39, whatever it is, and you're at a job, you've just never done this, I really encourage you to go make your first dollar as a side hustle, as a business. Uh, make a product or find a product and sell it. And, um, you know, it, it's, it's surprising how it'll kind of like change the way you look at things.

• 30:14Sam Parr?

  Yeah, I agree. I, that's what I told Sarah when she was doing her course. I'm like, if you just get, make one dollar and it's going to change your life. Um, can you tell me about this con guy? I love this guy.

• 30:22Shaan Puri?

  Okay. Yeah. All right. This is the Billy of the week. And by the way, uh, by the way, we should have Ben pop on Ben, Ben. Come on here real quick. We got a new producer and one of the things I'm going to ask him to do is for our little segments, make sure we do our segments like Billy of the week. People love that segment. We should do it. And two, uh, we gotta have like a little sound, a little jingle, a little something whenever we go to this segment, I think. And Ben, Ben's the host of the How to Take With the World podcast. If you're not subscribed to that, do it. He did this, those Edison episodes that we released about Thomas Edison.

• 30:51Sam Parr?

  He has almost, uh,

• 30:52Shaan Puri?

  our show now.

• 30:53Sam Parr?

  He has almost a hundred thousand listens a month.

• 30:56Shaan Puri?

  Woo! Alright Ben, okay, big dog, I'm surprised you're even still here with that big number.

• 31:04Sam Parr?

  Uh, not, not for long Sean. If you keep pumping me up like this, then you're not gonna have

• 31:07Shaan Puri?

  Your head's not even gonna fit in the zoom window.

• 31:12Sam Parr?

  Um, we'll, we'll try out a sound. We'll, we'll play something on this episode, a little like Billy of the Week jingle and see how people feel about it.

• 31:18Shaan Puri?

  Alright, sounds good. And you gotta replace Abreu at the end when we used to ask Abreu how we did and he gave us the, the straight talk of what was good.

• 31:24Speaker 02

  A million dollars isn't cool, you know what's cool?

• 31:28Speaker 02

  A billion dollars.

• 31:39Shaan Puri?

  Anyways, back to the Billy of the Week. So this guy, his name is Shahid Khan. He's from Pakistan and he, his story's kind of insane. So, here's the guy who moved to America at age 16. First job is a dishwasher for I think a dollar sixty an hour. And, um, you know, so he starts making a dollar sixty an hour and today he's worth nine billion dollars personally. And, uh, how the heck did he do that? So, do you know this guy's story?

• 32:06Sam Parr?

  Um, a little bit. I know him because he's incredibly recognizable. He's like, he's kind of beautiful. Like if he, he, he looks, he looks like a badass. He looks like a badass. Well, he looks like someone who's I both respect and fear because they seem formidable and also they look like they like to party.

• 32:23Shaan Puri?

  Yeah, he's got a fucking sick mustache, basically. That's his like iconic thing. He's got one of the mustaches that's like almost like twirled at the end. It's amazing. So he looks really special, is the way I would describe him in a good way. Um, okay, so what is his story? So he, he starts off dishwasher. He's like sleeping at the YMCA. Uh, and like, you know, now that he's super rich, he like donates millions of dollars to the YMCA. Cause he's like, dude, I used to sleep in here. I used to hide in the YMCA and sleep because it was so cold outside. And I didn't, I couldn't afford like, you know, where I was supposed to live. And so he, um, So he got rich by, he made his millions by, or billions really, by building custom bumpers for cars. So car bumpers, truck bumpers, car bumpers,

• 33:04Shaan Puri?

  that sort of thing. So here's like how it all worked. So he, he graduates as an engineering student and he gets a job at this company that does manufacturing for, uh, for bumper, for car bumpers. And he kind of like works his way up first few years. I think he's there for maybe five, seven years, something like that. He's eventually he's like, kind of like leading the engineering operations. And he's sort of like, man, this is so inefficient, the way we do this. We get all these different parts. We try to like jam them together to make this car bumper. It's real heavy. It's really clunky. It's kind of ugly. And, um, and I think the company was called Flexing Gate, or later it was called Flexing Gate, but, uh, he's, he's working at this company. And then he, along the way, he's sort of like, he's trying to convince the company like, hey, we should change the design, but they're not really listening to him.

• 33:45Shaan Puri?

  So he's like, all right, screw it. I'm going to spin out my own company and I'm going to design my own bumpers. And so he quits, he takes, uh, I think he has $16,000 in personal savings. He takes like a $50,000 SBA loan. And he goes and he creates his own, uh, bumper company, right? And so he, he starts, uh, trying to go get clients, trying to go get customers and he's getting, you know, some small customers. And along the way, as he's making progress, he gets sued by his previous employer. They're like, hey, you stole trade secrets. And, uh, you're compet- you're competition now. So like, screw you. We're gonna, we're gonna sue you. And he's like, shit, like, um, they're way bigger than me. I can't afford, you know,

• 34:28Shaan Puri?

  I can't afford a lawyer, basically. So I'm like, how am I going to fight this in court? And I know their strategy, their strategy is going to be like, they just, um, they just bleed me out, right? Like they're bigger than me. This is going to cost both of us money, but they're, they have deeper pockets. So he comes up with a strategy where he hires the cheapest lawyer he could find, just to sort of like stall the case. And then like, so it's costing him almost nothing to continue. It's costing them a lot of money. They're losing a lot of money on this lawsuit. And then he starts studying every night, like after the business operations are done, he goes to the library and he starts studying law so that he can defend himself in court. Uh, because he hires this kind of like Saul Goodman, you know, type of character and just, you know, wants to defend himself. And so he starts educating himself.

• 35:13Shaan Puri?

  And um, so he ends up winning the case and along the way that company Flexing Gate was losing like fifty thousand dollars a month. And so they were, the business wasn't very healthy. So by the end, he wins the case and he just ends up, it takes the money and he has the money from his business and he buys out Flexing Gate. So he buys out the company that was suing him as like a, kind of like a fuck you, plus a consolidation of like-

• 35:34Sam Parr?

  How much did he pay for it, do you know?

• 35:37Shaan Puri?

  I don't know the exact number that he ended up uh buying him for, but you know, sort of like baller move uh going back there. And he had designed this bumper that was like a slick, kind of like one continuous piece. So it wasn't a bunch of pieces put together and it was way more lightweight. And so all of a sudden, the car companies were like, oh, this is great. We want to have a lighter weight thing. It's better for fuel efficiency. It's easier for manufacturing. It's cheaper. Fantastic. So they start going to him. And so he starts getting like these contracts and there's like all these little sub stories in here that like, I don't want to dive too far into, but like, he wants to get the like Suzuki contract. And so he like hires a bunch of people who know, just speak Japanese. He starts learning all about the culture. He like goes there because he's like, I have to go further than anyone else is gonna go to win this deal because I'm

• 36:20Shaan Puri?

  a no name brand, but I have a great product and if I can make these guys trust me and believe in me, this will work. So he lands Suzuki. Shortly after that, he gets the big Toyota contract. Now, like as of today, I think he's basically making like every automaker's bumpers. Like I think, you know, there's like twenty million plus cars that are, have his bumper, something ridic-, some ridiculous number, like thirty percent of all cars use his bumpers. And so, you know, the company um does billions and billions of dollars. His personal net worth has ballooned to where he uh, he owns nine billion dollars, or he's worth nine billion dollars, I believe, as his personal net worth. And then he's done a bunch of other things. So he bought the Jacksonville Jaguars. So he wanted to own an NFL team and he tries to buy the Denver Broncos, but at the last minute, the guy

• 37:03Shaan Puri?

  who was the minority owner had to write a first refusal and like exercised it and bought the Broncos out from under him, Stan Kronke. And so he's like, ah shit. But he became friends with the guys who, the people who own the Ja-, the Jaguars. He buys the Jaguars and he starts doing some pretty interesting things. So the Jaguars are kind of like one of the bottom of the barrel teams in the NFL.

• 37:22Sam Parr?

  And they're, and they're still not great, right?

• 37:24Shaan Puri?

  They're not great. They've never, they've had like very small windows of time where the team was good, but it's never like a high-profile franchise really. It's like one of the small markets. And so he's like, okay, how do I play the game to like, how do I use this to my advantage? So he's like, alright, ticket sales are low and he starts to dig into why it's like, ah, it's just so expensive to come to a game. The average fan is priced out. So he does something like pretty radical, like he, um, he, uh, he, he made it where any fan can bring their own food to the games, which is like the opposite of what every other stadium tries to do where they're like, ah, you know, low ticket, but then we'll charge you like thirty dollars for a hot dog.

• 37:58Sam Parr?

  Yeah.

• 37:59Shaan Puri?

  He was like, bring your own food. And what ends up happening is ticket sales go up and I think food revenue went up when they got to the stadium, like, you know, some counterintuitive result like that. And, um, you know, he started doing a bunch of other things, like he, uh, he put a fantasy football tracker in the stadium on the scoreboard. He's like, oh, fans, you know, they're not just here to watch the game. They're here for entertainment and part of their entertainment is their fantasy team. So he like would show your points while you're, while you're there and people got a kick out of that. And he like pimped out the locker room for the players. He's like, I want to have like the best locker room. Very similar things to what Mark Cuban did with the, with the Dallas Mavs, by the way. So similar sort of playbook. He now owns AWE, which is like a head-to-head competitor with WWE, like Vince McMahon's thing.

• 38:41Shaan Puri?

  So it's like a wrestling, wrestling thing. He's got this crazy yacht called Kiss Smith, which is like, uh, I don't know. It's like a, I don't know how much this yacht costs, but to rent it costs 1.2 million per week and that excludes food, fuel and dockage costs. And so like, you know, Beyonce and Jay-Z rented this thing out for their Italy vacation. Uh, I think it's like a $200 million yacht that he rents out for a million dollars a week.

• 39:05Sam Parr?

  Dude, that's nuts. What do you, uh, what's your biggest takeaway from him?

• 39:09Shaan Puri?

  Um, I just love this sort of like, I mean, this rags to riches story is kind of like amazing and I think it's, uh, it's inspiring. And so I, I think there's a lot of people who, who could do this. You're in a company, you see things done inefficiently and if you had the guts, you would basically be able to spin out. And like you know your own competitor inside and out because you were there as a leader. And so you know where their weaknesses are. You know what the customer needs are and you know if you start to chip away. Like you can make a lot more than you would ever make climbing the corporate ladder there. And then I loved some of the like atypical bets that he was making or moves that he's making like. Going into wrestling, I think is super interesting. Most people don't think about that or go there.

• 39:46Sam Parr?

  There's no way that will work, by the way. There's no way.

• 39:49Shaan Puri?

  Well, I think it's already made made quite quite a bit because he bought he bought this. I think he bought the thing for dirt cheap. And there's just like, there's always a perpetual number two to WWE. So he doesn't need to become WWE, right? Like, yes, there is a long shot bull case where, you know, he ends up overtaking it. But there's always been a number two, like WCW back in the day, or like, you know, the local, uh, the local shows and whatnot. And so I think that there's a lot of money in even being the like a really strong credible number two. And I think WWE ends up buying all their competition. And so he might end up flipping it to them someday. Uh, but it takes like some deep pockets. So it might fail, like, you know.

• 40:28Sam Parr?

  That's okay, though. I I think it's.

• 40:30Shaan Puri?

  But I like these types of bets. It's inspiring to me, like a guy like this.

• 40:33Sam Parr?

  Yeah, I think it's really cool. I'm reading in the, there's an awesome article about him in the New York Times. It's an old one. It's about from 2011. And basically it says Jaguars buyer has eyes on had his eyes on owner. Ownership franchise and the dream has come true. And he talks about like how it's been his dream to do that and the whole like immigrant. Uh, you know, like this was like the, the, to me, this is an American thing to own a team. And I think that's really great. So anyway, I think it's cool. I love.

• 40:58Shaan Puri?

  He gets a lot of racism stuff too. By the way, I was reading about that, like in Jacksonville, there's a bunch of ticket holders who canceled it because they, an American didn't own the team now. And he's like, dude, like we are Americans, but, uh, you know, so I think he's. Even even even still, you know, still fighting certain battles.

• 41:13Sam Parr?

  Yeah, I did. Of course. Um, and I dig this. This is a good one. I feel like every Billy of the week that we've ever done is like. Basically an immigrant. There's definitely a recurring theme here.

• 41:22Shaan Puri?

  We gotta do an American Billy, a born and bred American Billy of the week.

• 41:26Sam Parr?

  No, I like the immigrant stories. I prefer those. Um, let me tell you about a cool app that I found. Well, it's a web app, so a website. It's called Fuck You Pay Me. And so the URL is F Y P M dot V I P. It's kind of confusing, but I just sent it to you. And it's in the doc actually as well. And I just sent it on Riverside. And so Fuck You Pay Me, so basically what it is, it's kind of Glassdoor slash Yelp for influencers. And so if you are an influencer, you can log on and you could see which brands are easy to work with and how much they pay. And people will want to work with them again. And I think this is interesting for a couple of reasons.

• 42:05Sam Parr?

  The biggest one is, well, like this is cool. But the second reason why I like this is because these types of businesses, I actually think are incredibly easy to set up. And if you could start getting reviews and if you could start getting people to use it, very valuable. So basically this website, I don't know what it's built with, but I bet you that there's some just like, it's probably a WordPress, like a login or something like that, like very, very, very simple stuff. You could, you could build this in like two or three days. And there's another good example of this. And that's called, VCGuide.co. So we're talking about influencers and venture capitalists because that's in our world. But have you ever been to VCGuide.co?

• 42:45Shaan Puri?

  Yeah, I've been to it, yeah.

• 42:46Sam Parr?

  Okay, so it's the most basic looking website you've ever seen. And it's just a list of names and people vote on and or leave reviews on different venture capitalists. But anyway, I think that this is a really, really cool business. And I love this idea. There's another one that I was looking at called Niche, niche.com, which is not small. But they like, it's the same type of thing, but just they do it for schools. And so I think that there's a lot of really cool businesses that could be built with this model. Another one that I think could exist and similar to influencers is like basically all the publishers out there like Bustle. Who else? I don't, I mean, whatever. They pay freelancers by the article or by the word. And I think that you could, if you wanted to, you could do a price per article for publishers. You could do how much anyone pays for anything, basically in terms of freelance work.

• 43:31Sam Parr?

  And so anyway, I think this is a cool business. It's called Fuck You Pay Me. I think it's awesome.

• 43:35Shaan Puri?

  Yeah, I think this is cool as like a, I think it was started by a couple of influencers, right?

• 43:40Sam Parr?

  Yeah, but I don't, I don't remember their name.

• 43:42Shaan Puri?

  Yeah, so I think it's a good, um, like, sol- scratching their own itch, right? Like, at some point, they get tired of working with clients that don't pay up on time, or, or try to renege on the deal, and they say, look, if we band together, we could do this, and they already have a network of other friends who do this, they have trust, they know the problem, so I think that's a great, uh, niche business, niche, uh, business to start.

• 44:02Sam Parr?

  And if you're in a world, like, in an industry, the, I think these are actually easier to build. Like, for example, if you are in the automotive world, automotive manufacturing, and you have fifty friends who work in that business, you could pretty, like, easily kind of get this going, and it becomes addicting. I, I remember, I'm not on VC guy, thank God, but I'm not a VC, but I do invest, but like, let's see, are you on it, Sean? Like, you start checking your name all the time.

• 44:29Shaan Puri?

  Yeah, exactly. You want to know, what are people saying about me?

• 44:31Sam Parr?

  Yeah, you check it all the time. And so, anyway, I think like they're, I think these are really interesting, and, uh, this is kind of a cool one.

• 44:39Shaan Puri?

  I have a super quick idea I'll just do that's related to this. I saw this company, I should give them a shout out, I think it's called Pump. Um, and what they're doing is actually pretty cool. It's, um, you know, like investor, so you wrote great investor updates. I used to be on your, I wasn't an investor in the hustle, but you used to send me the updates, uh, I don't know why, just, it's cool, like, I could see it. Um, and you wrote really great investor updates, like, it was clear, it was like, just the right mix of like, the info you need, not too much and not too little, and you had like a clear ask if you needed something.

• 45:09Sam Parr?

  Dude, I see a lot, I see a lot of companies using that same template. I don't know if I stole that, if I took that from someone, or like, you, like Kevin Lee from, uh, the Ramen Company, his updates look exactly the same. I don't know what it is, but that, that style I feel like is everywhere now.

• 45:25Shaan Puri?

  Yeah, I don't, I don't know where you got it from, but it's great. I wish more of the founders I invest in would do it, because mine don't do that, that style update. They're, they're either like, ultra detailed, like, we hired this engineer and this person, and they used to work here, it's like, alright, I really just, okay, I'm glad you did that, but like, what does that matter to me? Like, it's too in the weeds for where I'm at, to help your business. And then they'll leave out, like, Here's how many customers we have and here's how much money's in the bank, here's what we need, here's what our goals are. Like they'll leave that out, but they'll go into like ultra detail about other stuff. So anyways, I think in general investor updates take a lot of time, they're really healthy practice. But they're sort of like writing books right now. It's like you do this thing once a month or every couple of months. And you write it, it takes some time to read, it takes some time to write.

• 46:10Shaan Puri?

  And I saw this company Pump that was basically just saying, take your cap table. And it lets you do like Twitter sized updates about your company. So you could just like post a photo of something cool that's going on or a chart.

• 46:20Sam Parr?

  What's the URL?

• 46:22Shaan Puri?

  I don't know the URL. I think the brand, I think the app or the company's called Pump. I think it's, it might not even be public. I might have to bleep it out. But I was looking at it as a potential investment. Uh, cause I really like this idea. I think that uh, updates that are more frequent will actually be more transparent. Will actually be more useful. It'll be more easy to read, easier to write. It'll get more interaction between the investors and the founder. Cause I can just hit the like button or I can just write a quick reply like, looks awesome. Or have you talked to this person? They're doing something cool. Check out this. And um, I think this is actually a way better way to do investor updates. It's basically like a private Twitter feed for just you and your investors. And that expectation of a bite sized bit of content is great.

• 47:03Sam Parr?

  And it's on the uh, Play, Play Store. I don't even know what, what the fuck is a Play Store? Is that like a?

• 47:10Shaan Puri?

  That's Google.

• 47:12Sam Parr?

  Dude, I don't fucking use, no, I don't know anything about that. Uh, I'm looking at it now.

• 47:17Shaan Puri?

  That's the craziest thing I've ever heard.

• 47:19Sam Parr?

  Dude, I've never been on the Play Store in my life. I didn't even know what that was.

• 47:24Shaan Puri?

  Be this like blue collar, everyday Sam. And it's like, what is Android?

• 47:29Sam Parr?

  I, I, I, I'm sorry. I don't know one person that uses Android. Do you?

• 47:35Shaan Puri?

  Of course.

• 47:36Sam Parr?

  Like developers use it. Fuck, I don't.

• 47:40Shaan Puri?

  I have friends who use it. Dude, Android is great. It has a great camera. The Pixel's got an amazing camera. It's amazing.

• 47:45Sam Parr?

  Dude, I don't know one person like closely. I just saw everyone just an iPhone.

• 47:50Shaan Puri?

  Except if you have Android and you're in my group chat, you're out of my group chat, bro. Like, you're killing the group chat with your inability to like send pictures and, and all that. It's horrible.

• 48:00Sam Parr?

  Well, I'm looking at Pump. It's also in the App Store. I actually think this is cool. There was this other company that people were, were, were saying was gonna be really cool. I, I forget the name of it. You might remember it though. And it was like, how to collaborate with your investors better. What was that called? It started with a C.

• 48:13Shaan Puri?

  Cabal. I think that's the one.

• 48:15Sam Parr?

  I saw Cabal. It seemed okay. This seems way, way interesting.

• 48:18Shaan Puri?

  I think this is better. Cabal has a bunch of like cool people using it and invested in it. So it might have like the, the important people doing that, but uh.

• 48:27Sam Parr?

  How did you find this?

• 48:28Shaan Puri?

  I like this product better.

• 48:30Sam Parr?

  How did you find this?

• 48:30Shaan Puri?

  Found this. Dude, I have a lot of help. Zach found this one. Uh, Faraz found the Billy of the week and sent it to me because he'd been on the guy's yacht and sent me a picture of it. And was like, you gotta feature this guy. Uh, it's, a lot of my ideas don't come from me.

• 48:44Sam Parr?

  Wow. No, that's amazing. Um, I would, I would invest in that company. Yeah, I think that's really cool.

• 48:50Shaan Puri?

  Uh, if you're, if you're the founder, hit us up. We wanna, we wanna invest in that. Alright, you wanna do one more thing or you wanna save it?

• 48:56Sam Parr?

  We should save it. This episode is gonna be a little crazy. We'll see if it's interesting. Oh, um, you wanna talk about my influencer update?

• 49:04Shaan Puri?

  Yeah. You're like, let's save it. But I wanna talk about this.

• 49:07Sam Parr?

  Well, cause this, that's actually not important, so we could hide it at the end.

• 49:10Shaan Puri?

  This was actually what I was gonna start with, because I found this hilarious, uh, and awesome. And I wanted to know what you're actually doing. Cause like, you said it as a joke. So Sam text the other day goes, I think, I think you were joking, but you're like half serious.

• 49:22Sam Parr?

  No, I was not.

• 49:23Shaan Puri?

  Maybe you were not serious or not joking. I think.

• 49:26Sam Parr?

  I was serious.

• 49:27Shaan Puri?

  Guess you're more serious than joking.

• 49:30Shaan Puri?

  So Sam text, I'm thinking about stopping trying to be a business influencer and just go to be a fitness influencer. I don't know if my face is good enough, though.

• 49:41Shaan Puri?

  And so then I'm like, okay, just some kind of random funny text. Didn't think much of it. And then you sent me this link to this Reddit post where you're like, my fitness journey. You're like, here I'm at, you know, 12% body fat and here's my photos and here's what I'm doing. I'm like, oh shit, he's actually trying to do it. So what is this? What are you doing?

• 49:58Sam Parr?

  So did you see my Instagram thing?

• 50:01Shaan Puri?

  The video? Yeah, I saw your video.

• 50:02Sam Parr?

  Yeah. So here's why I think it's cool. I love exercise. I love to work out and I'm a little bored of just business content. And I look up. So you want to know what I, we're going to talk about this next episode, but here's what I do late at night. Late at night, I go to Instagram and I love watching videos of ripped guys stretch. Do you ever watch like?

• 50:24Shaan Puri?

  No, no, I never do that.

• 50:26Sam Parr?

  I go on.

• 50:26Shaan Puri?

  I definitely have never done something like that.

• 50:28Sam Parr?

  Dude, there's these guys. This is like getting really popular right now. There's these dudes who they do calisthetics and they're like sitting on like these bars and they like move their legs above their head. Or they, uh, they like do the splits or, and they're not like jacked like dudes, but they're like skinny ish, very flexible. And I'm like, this is the way to live life. 100% to be skinny and flexible. And there's just, I just, in my head, I'm like, they're just stretching all day and filming it. That seems awesome. I can do that. And so that's kind of like how I want to live my life right now is I like, watch these guys do like, you know what your thoracic, thoracic spine is?

• 51:06Shaan Puri?

  Yes, like your mid back basically.

• 51:08Sam Parr?

  It's upper back. So because like we sit hunched over, like everyone's got like a hunchback kind of. And so the thoracic, it's like, I think it's really good to stretch. And so I just watch videos of guys stretch their thoracic spine. I love Nick Baer. Nick Baer was this huge beast of a guy who came on our podcast and he has this like pretty cool business and he just like runs marathon and lifts weights all day. And I see this and I'm like, that sounds awesome. I totally want to do that. Also additionally, I'm a little, I got a little, once like we sold the company, I got a little depressed because I was like, I live such a soft pussy life. Like I don't have any real threats in my life. I never have to fight. I never have to get like, I never got to go hunt for my food. I never am like afraid of getting eaten by a lion. Like I need some action and adventure. Yeah, I'm too comfortable.

• 51:52Sam Parr?

  And so I was like, this fitness thing seems cool. Like, let's just learn how to box, or let's just do something like interesting and just document it. And I, and I've loved it. And so I am not joking. I think I might do this.

• 52:03Shaan Puri?

  But when you say might do this, what does that actually mean? You're going to try to literally become a fitness influencer, meaning like, you want to be Sam, uh, you know, Sammy Hamstrings, who's got like amazingly, amazing hamstring stretches? Or like, what, what do you actually want? What is the goal?

• 52:17Sam Parr?

  I think I could build a large following. I don't, I, I, besides like checking like other people's pictures, I don't post on Instagram at all. And for some reason I have like 5,000 followers. So I think that's a good base. I think I could build up this like reputation as this like fitness slash business-y type of guy.

• 52:35Shaan Puri?

  Okay, fitness slash business, but you're talking specifically about stretching or no? Any, any fitness is fine.

• 52:40Sam Parr?

  Uh, I'm gonna focus on boxing and weightlifting right now, because that's what I love. But I think stretching is like the way to go. Yes. I'd like, there's so many people who Google, uh, different stretching stuff. Dude, I'm telling you, this, this whole mobility movement, it's huge.

• 52:55Shaan Puri?

  And how committed are you to this?

• 52:57Sam Parr?

  I mean, I work out constantly. Like, so like-

• 53:00Shaan Puri?

  To the, to the influencer part. I know you're committed to, to doing the fitness stuff.

• 53:03Sam Parr?

  I haven't decided how, uh, committed I am because-

• 53:08Shaan Puri?

  Well, what was the reaction to your Reddit and Instagram thing? Because that probably just gave you a bunch of jet fuel of motivation to keep going.

• 53:15Sam Parr?

  Well, the, it was good. I mean, the Reddit, the, the thing that Reddit was interesting, I just posted on a subreddit called Guess My Body Fat and like people, but then, I wasn't caring about that when I told you. What I was caring about is that someone said, your body fat is probably this. I don't know about Sean Purries. And I was like, oh my God, that's crazy. Someone like recognizes us. And so, but the Instagram thing that I posted, it got popular. But the thing is, is that I actually think that like getting famous on social media is really cool. And also it will make you very unhappy. And so that's my biggest thing. The biggest thing I'm nervous about is like, do I actually want to spend time on this and go down this like, hedonistic, uh, like, uh, you know, dedicating my life to something that maybe isn't actually that cool or important. But it does seem kind of neat. So anyway, that's my rant on becoming a fitness influencer.

• 53:59Sam Parr?

  I think I could do it. I think I'd like have girl next door, like a girl next door body.

• 54:05Sam Parr?

  You know what I mean? Like, not like-

• 54:07Shaan Puri?

  You definitely do. That's so true.

• 54:08Sam Parr?

  It's like, not intimidatingly-

• 54:10Shaan Puri?

  You're not unachievable, but you're also impressive. So it's like, ah, I'm into it, but I feel like with enough work, I too could be there.

• 54:20Sam Parr?

  Yeah, I got like-

• 54:21Shaan Puri?

  He's just a regular guy.

• 54:22Sam Parr?

  I got girl next door abs. Like, you know, like, you can do it too. And you have been doing it, by the way. You look great.

• 54:30Shaan Puri?

  Well, I'm trying, but I'm, I'm, I'm far behind where you're at.

• 54:33Sam Parr?

  Yeah, but I had a head start.

• 54:36Shaan Puri?

  It would have been fun if, uh, like when I saw you post that thing, I was like, oh damn, okay. So I've been doing this for one year now. Uh, so I have to do this for a while. Okay. Let me see. You know, it sort of put into perspective, like, actually, the girl, the guy next door thing you said is so true, because that's actually the feeling I had, which was, I was like, you know, when I look at random people on Instagram that are really ripped, it doesn't do anything for me because I'm like, well, I'm not trying to do that. I'm not trying to be a gorilla. Like, I'm not trying to like have 19, you know, 19 abs, but like, four? Four nice abs? That seems like both achievable and desirable to me. So I actually think you're on to something with this guy next door vibe.

• 55:15Sam Parr?

  That's what I'm saying. It's like everything, our podcast, people say, oh, you guys make everything seem so easy and achievable. And I'm like, and what did we say? We were like, it kind of is. You got to put in the work, but like, it's not that hard intellectually.

• 55:26Shaan Puri?

  Yeah, because we're not that smart, nor are we that successful, nor are we that, nor do we do that much research. So there's, there's a, uh, a, a, a relatability to us.

• 55:35Sam Parr?

  That's what I'm saying.

• 55:36Shaan Puri?

  We're not smarter than you. We're not that much more successful than you, and we definitely don't do a ton of research on each individual topic. So we're not that much more of an expert than you on any topic either.

• 55:45Sam Parr?

  This is my thing. I might just translate that to like getting shredded and being fit and like living a long, healthy life. That's why it's interesting to me. Also, the same way that whenever you post stuff, uh, like people send you free shit, like that drink company or like, you know, you have, you have a lot of like people who email you with amazing opportunities. It would be cool to get that for workout related stuff. So that's one of the reasons why I want to do it.

• 56:06Shaan Puri?

  Did I show you this? Have I shown you this?

• 56:07Sam Parr?

  It's an axe.

• 56:09Shaan Puri?

  I'm holding up an axe, for those who are just listening, not on the YouTube channel, and it's called Chopfit. So this guy sent me this.

• 56:17Sam Parr?

  Dude, what the fuck? I don't get shit. I don't get anything.

• 56:21Shaan Puri?

  Bro, there's a method to the madness. Uh, I think we asked for it, or we told him, like, I saw this thing and we messaged him, be like, hey, this is awesome. He's like, oh, I'd love to send you one. Uh, it's really what I do. I basically just have a bunch of DMs that are for products I think are cool, and I just say, yo, Chopfit looks dope. Congrats, you know, like something like that. And they're like, oh, thank you. That's amazing. And I'm like, yeah, I'd love to try it. Or, yeah, I'm excited to try it.

• 56:45Sam Parr?

  Oh, my god.

• 56:47Shaan Puri?

  I just let him fill it in with like, yeah, here you go. Anyway, so he sent me this.

• 56:51Sam Parr?

  I'm looking at the website. It looks amazing.

• 56:53Shaan Puri?

  This is a weighted axe. So it's basically Peloton. The reason I'm showing you this is because...

• 56:57Sam Parr?

  Dude, isn't this just a sledgehammer?

• 57:00Shaan Puri?

  It's, yeah, but it's like more, there's two of these. So you get two of these. So you have two of these to work out with, one in each hand. And it's sort of like a Peloton, but like, okay, like, I like the idea of Peloton. I like the idea of guided classes. But I'm not into biking. Like, I don't love biking. I don't love running on a treadmill. So like, I have the Aqua Bag boxing bag in my garage because I love hitting the Aqua Bag. It's like, super fun to me.

• 57:22Sam Parr?

  I love Aqua Bags, too.

• 57:23Shaan Puri?

  So, so that's really cool. And then this is the new toy I'm starting to play with, which is like, I like swinging this thing around. There's something that feels fun about this. It feels like I'm about to like kill somebody. And, uh, you can get a pretty sick core workout with this thing. And like, kind of, it also works the, uh, forearms really well, too, because you're holding an axe, which is like, if you've ever seen like a lumberjack, those guys' arms are, their forearms are insane.

• 57:46Sam Parr?

  Do me a favor. Tonight, or tomorrow, whenever you're gonna go work out again, just do it shirtless, do it outside in the sun, and take a video of you doing this and post it on Twitter. And I promise you, it'll get at least 25,000 views. People are gonna like comment to you, and it's gonna, a comment about you, and it's gonna feel awesome. You're gonna become a fitness influencer, too.

• 58:05Shaan Puri?

  I work out with no shirt every day, in the sun every day.

• 58:08Sam Parr?

  It feels amazing, right?

• 58:09Shaan Puri?

  What I don't do is record the whole thing. I take snippets, because I'm... I'm go- you're going from fit to really fit. I'm going from fat to fit. And so there's a big difference. You gotta strate- you gotta be strategic, right? Like, you don't want to just post a before. It's gotta be like slightly impressive.

• 58:24Sam Parr?

  Yeah, yeah, yeah. You got like a-

• 58:25Shaan Puri?

  Or it's gotta be a montage that goes from shitty to like, oh, that's really good.

• 58:29Sam Parr?

  No, in your case, it's like-

• 58:30Shaan Puri?

  You're like shitty to okay. So I'm storing up my ammo for the epic montage.

• 58:35Sam Parr?

  You're like, right now, you're like, there's like before and way before.

• 58:40Shaan Puri?

  Yeah, exactly. And so I'm, I'm, I'm a good before photo now, but I had a way before that I've been, I had been working towards. I'm not after yet. So I'm, I'm waiting for the after. Now, maybe that's a bad move. Maybe I should be posting everything, but I think it has a bigger impact if I do the before and after, because it should be impressive when you do it.

• 59:00Sam Parr?

  Okay, well, this is the episode where we've just decided we're both gonna become fitness influencers. I think you should post a, a picture of that. I think it could be really good.

• 59:07Shaan Puri?

  I don't want to be a fitness influencer, but I do want, uh, to like, do it myself. I've never done this. I've never been somebody who's like ripped. Um, and so I want to do it just to have done it in my life.

• 59:18Sam Parr?

  If you start posting, the reason why, one of the reasons, another reason why I'm doing it, is I said out there, I'm gonna, so right now I weigh 203 pounds, I, and I'm probably, I'm 12%, maybe 14% body fat, which is okay. It's pretty good. Um, I said, I put it on there, I want to weigh 185 in three months. And a lot of people saw that. And now if I, they see me out there eating like an idiot, they're gonna like confront me. And I think that that accountability is actually really good. No, like, like, like my in-laws saw, you know, saw me and they're like, oh, we, you know, we're not gonna eat, we're not gonna, we can't go to this place for dinner anymore. Uh, you know what I mean? Like that type of thing.

• 59:51Shaan Puri?

  Yeah, that's funny. All right. Uh, Ben, how did we do, um?

• 59:55Sam Parr?

  This one was weird.

• 1:00:00Sam Parr?

  It was weird, but I think people are really gonna like it. I think people like weird. Uh, I actually think the, uh, body influencer stuff was really good. Eight, eight point five out of 10 overall.

• 1:00:09Shaan Puri?

  Okay, all right, nice.

• 1:00:10Sam Parr?

  I'll take that for weird.

• 1:00:11Shaan Puri?

  What was the, uh, what was the weakest part?

• 1:00:16Speaker 03

  Um, the weakest part-

• 1:00:19Shaan Puri?

  It might have just been forgettable.

• 1:00:20Speaker 03

  Was...

• 1:00:24Speaker 03

  Um, I would say probably the middle, talking about like water bottles and stuff like that. That was interesting, but ju- just the weakest. The strongest was like the energy audit, uh, stuff, time tracking, sleep talk, like when you guys work. I think that was super strong, started super strong, ended super strong when talking about your like fitness journey.

• 1:00:45Sam Parr?

  Alright, good. Well, let's see how it goes.

• 1:00:46Shaan Puri?

  The Sam hose water thing was by far my favorite part of the whole episode.

• 1:00:52Shaan Puri?

  Is that a real thing? People used to call you hose water or that was a figure?

• 1:00:55Sam Parr?

  No, but I used, I was joking, but I, I used to drink out of a hose, a hose, like I love hose water. You don't drink out of hoses, bro?

• 1:01:01Shaan Puri?

  Dude, are you, are you considered funny? Cause I find you really, really funny, but you're funny in a surprising way. And I feel like you think you're funny, but almost that other people don't give you credit for being really funny.

• 1:01:12Sam Parr?

  I think that I'm not that funny and I think most people don't think I'm funny.

• 1:01:16Shaan Puri?

  Really? Oh.

• 1:01:17Sam Parr?

  I don't think-

• 1:01:17Shaan Puri?

  I feel like you, you know you're funny.

• 1:01:20Sam Parr?

  I think people, most people do not find my humor to be, I got like a Norm MacDonald humor. You're either into it or you're not.

• 1:01:29Speaker 03

  Uh, just so everyone has like the background, that, that joke that Sean told of Sam saying, I'm gonna own a lake someday. He posted it in Slack and then like badgered us like five times afterwards. He's like, did you guys see that? Did you laugh at my joke? Was it a good joke?

• 1:01:41Shaan Puri?

  Everybody read that? It was pretty good, I thought. Fuck. And then, and then we were like, yeah, it was good. And then, then Ben comes in, he's like, Sean, it was really funny when you said this thing. And Sam was like, what the hell dude? My lake joke was way better than that.

• 1:01:57Sam Parr?

  Oh my God. This, this makes our lives sound cooler than it really is.

• 1:02:01Shaan Puri?

  Future owner of the Lakers, future owner of a lake. Alright, we're out of here.