This Will Change How You Do Everything w/ Tony Robbins | EP #69

In this episode, recorded during this year Peter’s Executive Summit, Abundance360, Peter and Tony discuss moonshots and the audacious goals Tony has set for himself and the world. 22:18 | Action in the Face of Uncertainty 39:11 | Feeding the World with Technology 1:01:15 | Building a Future for Our Children Tony Robbins is the nation’s top business and life strategist as a motivational speaker, coach, and philanthropist with over 20 years of experience. He has coached Fortune 500 top leaders and U. S. presidents. Support Tony’s moonshots: https://give.feedingamerica.org/a/tony-robbins https://100billionmeals.org/ _____________ I only endorse products and services I personally use. To see what they are, please support this podcast by checking out our sponsors: Get started with Fountain Life and become the CEO of your health: https://fountainlife.com/peter/ Experience the future of sleep with Eight Sleep. Visit https://www.eightsleep.com/moonshots/ to save $150 on the Pod Cover. _____________ I send weekly emails with the latest insights and trends on today’s and tomorrow’s exponential technologies. Stay ahead of the curve, and sign up now: Tech Blog Get my new Longevity Practices book for free: https://www.diamandis.com/longevity My new book with Salim Ismail, Exponential Organizations 2.0: The New Playbook for 10x Growth and Impact, is now available on Amazon: https://bit.ly/3P3j54J Learn more about my executive summit, Abundance360 _____________ Connect With Peter: Twitter Instagram Youtube Moonshots and Mindsets Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:04Speaker 00

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• 0:30Speaker 01

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• 0:56Speaker 02

  You gotta have something that is large enough that it makes you crazy and you don't know that you can do it, but you gotta know you can do it. I know it sounds ridiculous. There's gotta be some part of you that turns it into a must, not a should. If it's a should, it gets done when it's easy. When it's a must, it happens no matter what. It's not about the goals, it's about who you become.

• 1:17Speaker 02

  The first question people go to is how. And that's the wrong question. Watch out for the tyranny of how. It's tyranny. Don't start with how. It'll shut down your capacity. Start with what and why. Get that so strong, then start brainstorming, "There's a million houses." Give yourself an experience that's so vivid over and over again, and all of a sudden the certainty will be there. When the certainty's there, you come up with the answer. You get really cer- "I'm gonna do this, we're gonna make this happen." I don't mean false, fake, just optimism. I mean in your core. And then what happens? You tap massive potential. You take massive action, because you know it's gonna work. And what kind of results? With massive action, mass potential, usually some pretty damn good results. And when you get good results, what does it do to your belief? Your brain goes, "See, I told you we were studdier, studdat. I told you the man, I told you the woman, I knew you could do this."

• 2:04Peter Diamandis?

  One of the friendships I cherish in life is with a dear friend, Tony Robbins. We've been friends now for the better part of 20 years. He's funded a couple of X prizes. We've written a New York Times bestselling book together. We've co-founded a couple of companies. What most people don't know about him is the audacity and size of the moonshots that Tony is taking in the world. Now, I had a chance to bring him as a closing speaker in conversation with me at A360 2023 to talk about his moonshots, to inspire people to go bigger and to go bolder in the world. And in this podcast episode, we're going to dive into his various moonshots.

• 2:45Peter Diamandis?

  These are moonshots, including providing clean drinking water to the world, planting hundreds of millions of trees, delivering 100 billion meals to those who are hungry, reinventing how we provide energy to the planet, providing an extended health span. This man does not stop. Who he is onstage is who he is in private life. He's one of my heroes, someone I care deeply about. So join me for this conversation. Learn from the master about what it takes to have a moonshot mindset and how you scale your moonshots to impact the planet in a meaningful fashion.

• 3:28Peter Diamandis?

  Here's a man who's passionate and dedicated about creating a world that is hopeful, compelling, and abundant for humanity. All right, let's dive in. This is a conversation from my private A360 Summit in March of 2023, and it's going to be a timeless conversation. Enjoy. First of all, Tony, listen, you're coming off of an insane trip through the Middle East. How many days at UPW?

• 3:53Speaker 02

  Four days. We had 40,000 people from 185 countries.

• 3:56Peter Diamandis?

  It's crazy. And here, this man does not stop. I'll leave you voice notes every once in a while and saying, who is the insane person who schedules you?

• 4:05Speaker 02

  And then you called and asked me two days later if I'd come join you.

• 4:09Peter Diamandis?

  And you said yes, and I am forever grateful. You know, our mission here is to inspire this amazing group of entrepreneurs to go bigger and to take moonshots. And I thought no better way than to share the extraordinary moonshots you're taking. And every time I think I know them all, there's another one. But, you know, Tony doesn't do anything on a small scale. It's all on Tony's scale. And I want to dive into those. I want to start with one that I'm going to feed through our conversation, which is perhaps the one that you're taking to the highest limits, and that is around food.

• 4:50Speaker 02

  Yes.

• 4:52Peter Diamandis?

  What's the number of people on the planet today that have food insecurity?

• 4:56Speaker 02

  It's normally 80 million people a year. Every five seconds, a child dies of hunger. This year, it's 350 million people. And the reason is because of the COVID policies we had. In Africa, there was no travel, and 80% of the food, or I should say, the income in those countries very often is coming from tourism. So they have no money. Then you have the Ukraine war, that of course is the breadbasket. And then the WF would prefer people not use fertilizer, yet 50% of all the world's food is generated by fertilizer, and it comes mostly from Russia, which is shut down. So we have 18 countries on a verge of famine right now, according to the UN. And it's more severe than most people ever could imagine. It affects everybody, whether you care about children or feeding people or not. The instability in the world will certainly affect the world as a whole if we don't do something about it.

• 5:42Peter Diamandis?

  Yeah. And the challenge is that most people are blind to it because it happens over there.

• 5:48Speaker 02

  Yeah.

• 5:49Peter Diamandis?

  But the fact is, we can do something. We can do something in the near term to help save those lives, and do something in the longer term to reinvent our food system and our fertilization system, which you're working on both.

• 6:02Speaker 02

  Yes. Well, one is, you know, it started for me, and it's not just something that intellectually was involved in. I grew up in a pretty tough environment, and we had time when there was no food. And my life has changed. The reason I get to do what I do really is not because I'm such a good guy. It's because somebody was really good to my family on Thanksgiving when I was 11. We had no money, no food. We wouldn't have starved. We had saltine crackers and butter, and that's what we would have had. But, you know, Thanksgiving makes it magnified that you're not having a feast when everybody else is. And my parents were fighting and saying things you can't take back unfortunately. And my life was changed by a knock on the door. And I went and answered the door and there's this tall guy standing there with two giant bags of groceries. And he had an uncooked frozen turkey in a pan on the ground because he couldn't carry it all. And he said, is your father here? And I was like, just one moment.

• 6:46Speaker 02

  And I was euphoric. And I went to my father, he was yelling through the door at my mom. And I said, there's a man at the door for him. And he said, well, you answer. I said, I did. He goes, who is it? I said, I don't know, it's for you. And I was just so excited to see him be transformed by this gift. Uh, but when he came to the door and saw the man, he had a reaction I was not anticipating. And I never forgot it because it kind of filters how I try to help people with food insecurity. And that is, he got very angry. He just said, listen, we don't accept charity. And he went to slam the door. The guy holding the food is pretty big and he leaned forward so the door hit his shoulder and bounced back open, which made my dad even more mad. And he said, sir, sir, before you get upset, I'm just the delivery guy. Somebody knows you're having a tough family time at Thanksgiving.

• 7:28Speaker 02

  Everyone has tough times and they want you to have a, a great Thanksgiving with your family. My father went to shut the door again. This time the guy's foot was there and it bounced off his foot. And things are getting animated. And then this man saw me and said something. I thought my father was gonna just punch him out. He looked at me and they looked at my father and he said, sir, don't let your ego get in the way of taking care of your family. Now, the veins on the side of my father's throat, I can still see them today. He turned flush red. And he didn't hit him, he took the groceries. He slammed on the table, he didn't say thank you, he closed the door. Um, completely changed my life. How old were you? Eleven. And it changed my life because I realized, I didn't realize at that moment, but I realized years later, our whole lives are changed, controlled by three decisions. See if it's true for you.

• 8:12Speaker 02

  The first decision that you're making every moment of your life is what are you gonna focus on? We don't experience our life. We experience life we focus on. Our brains are distortion, deletion, generalization creatures. You can hear about AI and get scared, you can hear AI and get excited. You'd be wrong about both, who knows? But our experience of life is not life. Our brains distort, delete, and generalize, and we only experience what we focus on. Whatever you focus on, you'll feel, even if it's not true. So that day, my father chose to focus on the fact he not taking care of his family. I know that because he said it over and over again. But the minute you focus on something, your brain has to make the second decision. See if this is true for you as well. Soon as you focus on something, you have to decide what does it mean? That's what your brain does. Is this the end of the beginning?

• 8:54Speaker 02

  It's the end of a relationship, you're gonna behave very differently than if you think it's the beginning of a relationship. Is this person, you know, dissing me, disrespecting me? Are they challenging me? Are they coaching me? Are they loving me? Your meaning will change your emotion. Your emotion controls your life because it controls the third decision, what are you gonna do? My dad's meaning was, he was worth us because he not taking care of his family. And what he decided to do was leave our family, which at the time was the worst experience in my life. But I chose that day three different decisions. I wasn't so conscious about it, but I could see it looking back. I chose to focus on there was food. What a concept. It's pretty cool. And then my second thing was, that changed my life, was the meaning. And my father had always said, I had forefathers, they all thought, nobody gives a damn about you. We lived in a community where it kinda looked like that. And I, the meaning I got is that strangers care.

• 9:40Speaker 02

  And if strangers care about me and my family, I gotta care about strangers. And so I thought someday I'm gonna do this for someone. So when I was seventeen, I fed two families and it was the most beautiful experience. Because one of the families was about boring with all the details. Um, I went as the delivery boy, because I saw what happened before. I didn't go to be appreciated. I wrote a note, said, "This is a gift from a friend. Have a beautiful Thanksgiving. And someday, if you can, pay it forward and take care of one family." I went love a friend, and I had somebody write in Spanish on the back. I got to the first place, I'm wearing jeans and a T-shirt. And I got my little note, I called this local church. And I said, "Who needs food but is too proud to come get it?" And they gave me two families. And then, um, I rented, I didn't rent, I borrowed a buddy's old van. I didn't know how to do a stick shift very well, so I wasn't a very good mess session for his, for his van.

• 10:23Speaker 02

  And I never, I knocked on the first door and I'm holding these groceries and the door opens. There's a woman about half my size standing there, and she looked up and she screamed. Oh my god.

• 10:34Speaker 02

  And I said, "No, no, no." And then she screamed again, and then she goes, "Oh," and she grabs my head and starts pulling me down and kissing my cheek. And I was like, "No, no, delivery boy, delivery boy." She didn't understand, so I reached and got the note, turned it over, it was in Spanish, and she read it. And then she started to cry, and then she grabbed me and started kissing me. I said, "No, no, delivery boy." She goes, "No, gift of God, gift of God." And I'm trying not to cry. And so I said, like, where do I put this? And there's a little room. You could see where to put it. So I put the groceries on it and I heard this noise and I heard the sound and the sound before I could react. Boom, boom. One leg was hit by two boys and then the other one, she had four kids.

• 11:07Peter Diamandis?

  Wow.

• 11:08Speaker 02

  Turned out she had four kids and her husband left her the week before with no money and no food before Thanksgiving. And when the boys, I said to the boys, come help me get the rest of these goods out. It was so cool. And when they saw the pumpkin pie, it was over. I was so excited. And then it was time to leave and I'll never forget. I was like, I had to go feed the next family and these boys were hanging on to me and I didn't want to go, but I had to go finally. And I didn't speak any Spanish. So I looked at her and I said, you know, it's Thanksgiving. I said, Feliz Navidad.

• 11:37Speaker 02

  And she laughed like you did. She was crying and she started laughing and she gave me the hug and I'll never again, I got in the, in the car and I was trying to put the thing in reverse. And I looked in the rearview and on this little tiny deck are these four kids with these giant smiles and the mom with the giants crying with a giant smile on her face. And I just lost it. I just started crying totally like where I literally couldn't see how to stop. And it's like, why am I crying? This is such a beautiful moment. And I realized my worst day had just become the best day of my life. The worst day of my life, I thought, was my father leaving because he's, I had four fathers, but he's the one adopted me. My name comes from Robbins. And I just, I wouldn't have been there if my family was well fed. Would I really begin feeling a billion people? No.

• 12:19Speaker 02

  So I, I went out, I started with two families, the next year, four, and then eight, and then I had a little company, got them involved and I had multiple companies. And now I have 112 companies. We do $7 billion in business and all my employees get involved. So we went from two families, four families, a million families to four million families. And then about 2008, I was so upset by what happened to the financial markets and I've been coaching.

• 12:40Peter Diamandis?

  I remember.

• 12:41Speaker 02

  Jones for.

• 12:41Peter Diamandis?

  Food stamps.

• 12:42Speaker 02

  20 years. Yeah. And so I'm, I'm, I decided to write this book, Money Master the Game. And if you had Ray Dalio and Warren Buffett and all the best of the best in the area and try to find the common strategies. And while I'm interviewing these multi billionaires, I'm seeing that they cut food stamps, which now they call the SNAP program in the US. They cut it by $6 billion, Congress did, which means every family that actually needs food would have to give up a week's worth of food every month. Unless people like us step in. So I called my team and I said, how many people I fed in my lifetime? I had no idea. It was 42 million people. And I was like, wow, that made me really happy. And I said, well, what if, you talk about moonshot. So I was like, what if I'm writing this book? What if I fed as many people I did in my lifetime in one year? What if I fed 50 million people more than in my lifetime? And I was like, what if I fed 100 million?

• 13:27Speaker 02

  What if I did 100 million for the next 10 years and provided a billion meals? And I just finished that two weeks ago and I finished-

• 13:34Peter Diamandis?

  Don't run over that.

• 13:40Speaker 02

  Thank you.

• 13:43Peter Diamandis?

  So, the decision to start with the first two meals at age 17-

• 13:49Speaker 02

  Yes.

• 13:49Peter Diamandis?

  -led to that connection to a billion meals?

• 13:52Speaker 02

  Yes.

• 13:53Peter Diamandis?

  And just the importance, we talked about earlier, of starting, of beginning, that first step, that first inclination to take action.

• 14:03Peter Diamandis?

  How did that feel to reach a billion?

• 14:05Speaker 02

  I felt incredible, but one of the things I've learned in my lifetime, sure you've all learned it too, is when you're getting clear to achieving a goal, it's not about the goal, it's about who you become. You know, what you get's not gonna make you happy, who you become make you happy or make you sad. And I've noticed in my lifetime, and I don't know if you've seen it, that we start to go for a goal and we're about to achieve it, if you wait till you achieve it to set the next goal, there's a little bit of a lull that'll start, you know, a little plateau. And I'm not into plateaus, so I immediately was like, okay, what am I gonna do next? And it's not the only project I'm doing, obviously, it's food. But we sponsored the X Prize here, and I went and brought my friends from the UAE involved, Sheikh Tounou, who's a good friend of mine, and said, "Let's do an X Prize. Let's feed the next billion, let's find the sources of protein that can be cheap enough to feed everybody, but also delicious enough."

• 14:48Speaker 02

  So the test is not just, "We're gonna produce this food and cheaper. We're gonna produce it in a way that's better for the environment, doesn't require all the water, doesn't pollute the air and so forth, but also does it at a cheaper price and it's delicious. They can't tell the difference." So that's the goal there. And then, along the way, while I was doing this project with you, I was, I'm in the process with some friends of attempting to buy Forbes right now, and Steve's a good friend of ours, and I was-

• 15:13Peter Diamandis?

  We have Shiv here-

• 15:14Speaker 02

  Yeah, Shiv's here, he's the one upping us at Magomed.

• 15:17Peter Diamandis?

  And Magomed is here too.

• 15:19Speaker 02

  I got, I got a chance to get a phone call when I was in 2019, when I was in Abu Dhabi. MBZ called me up and said, "I wanna have another lunch with you." We'd had lunch two days before, and he goes, "You're doing so much to feed people, there's only one person I know that's in your category." And of course, he brought Governor Beasley, who's like way beyond my category. He's running the UN program, he got the, he won the Nobel Prize for feeding people two years ago. So we became good friends, and we went back and forth. But then with this last year- He reached out to me, actually, one of my dear friends who's here tonight, reached out to me and said, you know, you've got to see the Twitter war that's happening between Elon Musk and Governor Beasley. What's happening? He wants to write a big check to try and solve this problem because the problem's

• 16:02Speaker 02

  bigger than ever before and nobody realizes how big it is. And so I entered in a little Twitter argument and said, listen, I don't think it's just Elon's responsibility, I think it's all of us. We can do this together, we can make this happen. So we ended up having further conversations and I said, how big is the hole? And he said, Tony, you know, the long-term solution we're working on is great, but you've got to fill the hole right now. Yes. And it's between 50 and 75 billion meals that we need around the world. I'm like, wow. I said, then why don't we do 100 billion meal challenge? All we've got to do is find 99 people like me. I'm not a multi-billionaire and I've been able to do it. There's plenty of multi-billionaires, there's plenty of average people that could participate. And I said, we'll fill the gap then while we're coming up with a long-term solution through the X Prize. And he said, well, will you help me go one-on-one around the room, around the world, to talk to different, you know, wealthy people to invest?

• 16:47Speaker 02

  And I said, well, when I talked to Warren Buffett, when I interviewed him for my book, he told me that the giving pledge didn't take off right away. People didn't respond to Warren Buffett. But then he started sponsoring the Forbes Philanthropy Dinner and people got competitive in a good way and it just took off like crazy. I said, so why don't we see where everybody's together, 400 richest families? Let's see if Warren will let us take 45 minutes at that dinner and tell people what's really going on because they have no clue. I said, I'll speak for 15 or 20, you speak for 30 and we'll at least see what we can do and see if we can raise these meals. And so Warren actually agreed and Warren got six, we took it over and, um, and Governor Beasley did an unbelievable job, he's an amazing human being, and we raised 5 billion

• 17:29Speaker 02

  meals in an hour, which was pretty extraordinary because it took a lifetime to do a billion, right? It was fantastic. And...

• 17:38Speaker 02

  And Magomed, I don't know if you're out there someplace, but my dear friend Magomed and Shiv are partners of mine and various things we're doing together. But he, I met him there and we started talking and I said, "Yeah, I don't give a damn about the money." Because I remember I called one friend of mine who's a, you know, he's worth about 20 billion dollars, beautiful man. He sends me a check every year for like half a million dollars. I won't take his money, so he sends it to me to give away. So I add to my philanthropy with it. But I told him about this. He's helped me with the other meal thing. I said, "Now I'm done with the billion meal challenge. I'm closing in. We're gonna do 100 billion meals." Here's why. He goes, "Well, how much is that?" I said, "Well, they're 10 cents to 30 cents a meal." I said, "Honestly, mine were 10 cents a meal in the US, but it can be as much as 30 cents overseas because of the things involved there." He goes, "Well, that's beyond my pay grade." And I thought, "If that's beyond his pay grade, I'm in deep shit right now."

• 18:23Speaker 02

  So we changed the focus to saying, "Yes, people will give money, but let's get the raw resources we need. Let's see if we can't get it the lowest." I want to get the meals. And so Magomed, he's out there somewhere. He's hiding out, but he's a beautiful man. Yes. And we're speaking, you know, he speaks Russian. "Where'd you go, Magomed? Where are you?" There he is in the back there. "I want to tell you what this man has done back here." So Magomed came up to me. We made this connection like we've known each other for decades. It was crazy. And he goes, "We're gonna get this done. We're gonna get this done." And he started calling some of his friends. He used to run the innovation segments of Russia and he owns Russia, the Russian version of Forbes. And he did a black cover during the war and left, so he's no longer there. But he said, "Listen, I know

• 19:06Speaker 02

  some friends." And I said, "We need the fertilizer. We desperately need fertilizer. We need grains. And we know where they're needed because of the countries in Africa from the UN." And so he literally convinced a couple of his friends to make donations that are in the 500 million dollar range. And they have already shipped to about 70% of the places. And we've raised enough now and delivered enough for 60 billion meals. We've done that in the first six months. So it's amazing, though. I think the illustration for all of you here, that I know you're working your tails off and many of you already have, you know, giant moonshots you're making or you're gonna make new ones the next day or so, is, you know, I think the distinctions you gave, I came upon independently of you and you've came independently from me or hearing DARPA's description. You know, you gotta have something

• 19:49Speaker 02

  that is large enough that it makes you crazy and you don't know that you can do it, but you gotta know you can do it. I know it sounds ridiculous. There's gotta be some part of you that turns it into a must, not a should. If it's a should, it gets done when it's easy. When it's a must, it happens no matter what. And you know, the difference between should and must is reasons. Reasons come first, answers come second. If you've got strong enough reasons, if you've got a big enough why, you can figure out how to do anything. But what keeps people, I think, from making moonshots real? Because you've got to look at the side of why people don't do it, or why they don't follow through. I think, number one, that people, the first question people go to is how? And that's the wrong question. How is absolutely the wrong question to start with? Because if you've never done it before, what that produces is uncertainty.

• 20:34Speaker 02

  If you have uncertainty, then you don't execute at the same level. It's like people say, "Knowledge is power." We all know that's bullshit, right? Execution is power. Knowledge is potential power. Execution beats knowledge every day of the week. So my bias is towards action. Even if it's the wrong action, you're going to learn quicker than if you do nothing. But the challenge is, people are asking how? And that produces uncertainty. What you've got to ask is what and why? If you know what needs to be done, and why it needs to be done, and if it's strong enough, then there's a level of certainty that will show up in your nervous system, and you'll be able to inspire it in other people as well. Because you can't fake it. Everybody can feel it. And so if you can come up with that, and find out how to turn that certainty on, that's what I do with people, athletes, business people, everybody. Is how do you turn that on and keep it on?

• 21:16Speaker 02

  Turn that on, and then, knowing what and why, you can figure out how. It's like, you know, John F. Kennedy didn't know how to get to the moon. He said, "We're going to put somebody on the moon, and return to the earth safely in this decade." And people in NASA are like, "He's insane." "We don't have the resources." But they did it. That's leadership. That's a moonshot, right? And it can't just be you. So that's the other part. Is it something that doesn't just inspire you? Is it something that'll keep you going when it doesn't look like it's going to work, keep you from giving up? But is it something that'll get other people to join you? Otherwise, it's just you, and you're not going to do it by yourself. There's no moonshots that are done by individuals. That's bullshit. Individuals may stimulate it. But it takes a team. It takes an army of people to make something happen. So I think... Watch out for the tyranny of how. It's tyranny.

• 22:01Speaker 02

  Don't start with how. It'll, it'll shut down your capacity. Start with what and why and get that so strong. Then start brainstorming, there's a million house. And if there isn't a way, you can find a way or make a way. And I think that happens. And the other thing happens is when you succeed, you get momentum. That's the other thing I mentioned to you. There's a, there's a cycle I work with athletes and also business people called the success cycle. And it's, it's based on the idea that, you ever notice the rich get richer and the poor get poorer? And I don't even mean money rich, I mean rich. Do you ever notice happy people tend to get more happy? Unhappy people get more depressed, more pissed off, right? Same thing is true in every aspect, including finance. So, there's, maybe we can throw on the screen. I'll just show you real fast. I find this really simplistic and useful when I'm working with an athlete or somebody. So this is a cycle. It has a sequence.

• 22:46Speaker 02

  So if I said to you, what's the potential of your moonshot? What's the potential of any human being? What would you say the potential of any human being is? Shout it out, I'm curious. What is it? What's the potential? Oh, that was powerful. Unlimited. What is it? Come on, guys, what is this? If you can't come up unlimited in this room, you, you started in the wrong place, right? Here we are. So it's unlimited. Now, is it literally unlimited? Of course not. But it's not as limited as our thinking, that's for sure. So our potential's amazing. Now, if I point over here in the bottom right-hand corner, go results. Do most people's results reflect their true potential? Yes or no? No way. Why not?

• 23:25Speaker 02

  Yeah, I mean, you're saying they don't take enough action. That's very true. Massive action can be a cure-all, right? If you don't just take massive action. Take a massive action, see if it's working. If it doesn't change, it doesn't change. You keep changing. It's like, how long you give your average child learn how to walk? Before you shut them off and go, you're not a walker. You go, no, my kid's gonna keep trying until. So, yes, action makes a huge difference. However, if you don't have certainty the action's gonna work. This is what people do. They call it trying. Trying is bullshit. Trying is, I'm just doing enough to justify that I didn't give up too easily. Trying is, you don't believe it's gonna work. You're not absolutely certain, so you don't tap your full potential. Who's gonna tap their potential when they're uncertain?

• 24:09Speaker 02

  And no one wants to fail, so you're gonna take massive action? When you don't think it's gonna work, so when you take little potential, little action, with little belief, what kind of results you get? Little, terrible results, and when you get terrible results, what does that do to your belief now? Believe it or not, it gets worse. Now you're even more uncertain, you tap even less potential, you get even worse results, right? Less action, worse results, and your brain goes, "See, now you're on the downward spiral." Who's ever done this in your life, in any area? Yeah. Yeah, if you don't raise your hand, you lie about other shit too, don't you? Come on. Okay? But it also works on the other side. I know you've all experienced it, because you're all peak performers, right? So what happens? Something happens, and you get shocked about something. You get really certain, "I'm gonna do this, we're gonna make this happen." I don't mean false, fake, just optimism, I mean in your core. And then what happens?

• 24:54Speaker 02

  You tap massive potential, you take massive action, because you know it's gonna work, and what kind of results? With massive action, mass potential, usually some pretty damn good results, and when you get good results, what does it do to your belief? Your brain goes, "See, I told you we're studder studette, I told you the man, I told you the woman, I knew you could do this." Now you tap more, and now you're on the upward spiral. Now, who here has experienced both sides at the same time, in different parts of your life? Like, one area is going one direction, the other is, your finances going there, your kid's going another, right? Or your body's going direction, and your business in another. So, the way you change this, most people go, "I gotta work on more action." Well, if you took a salesperson, and he's uncertain, and he makes a hundred calls and says, "You wouldn't wanna buy this from me, would you?" Right? Some people are gonna buy, just because they don't want your kids to starve, right?

• 25:39Speaker 02

  But you're not gonna do well. You have to change the certainty. But how do you change the certainty, when you've never done it before? That's what a moonshot is. And it's so simple, you all know it, you've all practiced it, but sometimes we forget. It's the same, everything a great athlete does. You produce the result in your mind first, with such vivid, deep, emotional train, that your brain can't tell the difference between something you vividly imagined, something you, you know, actually experienced. In fact, we wanna do something, just for two seconds, since you've been sitting at it so long. Stand up just for a minute, if you would, just for a second. Stretch your body out, just for a second. And put your feet together, like so, so they're touching. All right? Touching together, not apart, touching. And then, just slowly bring up your right index finger, straight in front of you.

• 26:22Speaker 02

  When I say now, don't do it till I say now, I want you to turn clockwise comfortably, just notice where you normally naturally relax. Go ahead. Turn clockwise, and notice where you stop.

• 26:31Speaker 02

  Okay, come back around. Take your finger out of your neighbor's ear. Close your eyes. Now, every one of you knows the power of visualization. And some of you would say, "I don't visualize." But if I said, "What color is my shirt?" You would say, "Black." How do you know? You go, "I saw it." Well, some of you slow down the image and actually see the shirt. Most of you don't. Your just brain asks, it sees the picture in micro speed, and all of a sudden, bam, you know the answer. So some of you don't slow it down, but you still visualize. So just for a moment, I want you to imagine, stay standing with your feet together. Imagine your fingers coming up again. Don't actually do it, but imagine it vividly, like you're seeing and feeling that finger come up. And see and feel yourself turning twice as far this time, and it's effortless.

• 27:16Speaker 02

  And then in your mind, do it again. See and feel the finger coming up. And see and feel, just imagine it going three times as far this time. And it's fun, and you enjoy it, and you expect to go further. When you're a little kid, you'd say, "Measure me." And go, "I measured you last week, son. Measure me again." Right? Now, bring the finger up in your mind one more time, and this time, feet stay straight. And this time, imagine going all the way around like an owl. You go all the way around to the front. Okay? And it's fun, and it's easy, and every time, you expect to go further. Now, open your eyes, and bring your finger up. And now, turn as far as you can comfortably, and let's see where you go this time. Woo! What's that moaning doing there? How many do you want significantly further this time? Say, "Aye." How many want at least 25% further?

• 28:01Speaker 02

  Say, "Aye." And if you got a seat, just answer this question if you would for me. And that is, could you have turned that far the first time? Of course. Why didn't you? Because even though you're unaware of it, you even have beliefs about how far you can turn. A belief is a poor substitute for an experience. You can tell me what you think about China, but if you haven't gone there and have no experience, you just tell me your belief. And beliefs can be changed very quickly. Give yourself an experience that's so vivid over and over again, and all of a sudden the certainty will be there. When the certainty is there, you come up with the answer. Without the certainty, it won't happen. So if a moonshot's gonna happen, in my opinion, like when I, the first version of something I did was, I was at the school year when I was like 29 and these kids were doing all my stuff.

• 28:46Speaker 02

  It was a grade school, it was in Houston, it was a real tough area. And they said, "We want you to come." So I thought it was going to inspire these kids. And instead, I sat while they did, like every grade got up and did some version of what they learned. Every day, they were doing some aspect of my work. And at the end, I was really touched and I was like, "I don't want this to end in the sixth graders, who just only had one year of it." I said, "You know what?" I said, "If you guys are willing to commit, I said, "I'm gonna sponsor all of your college educations." I said, "Every single one of you, college education, get to pick what you want to do. I'll put the criteria down, I'm gonna sign a contract for it. But what I want from you is a B average." And I said, "And I'll also get you mentors. And I want you to give 30 hours of community service." Now, why did I do that? Well, because I don't have a college education.

• 29:30Speaker 02

  I think it could be great for many people, it's not great for everybody. But I wanted them to be people that changed their identity from someone who needed help to someone giving help. And if they were doing that, that would change their life even more than the school, in my opinion. And so, the school system didn't work real well. They came and thought I was proselytizing these children for some cult I was creating or something of that nature. And then they finally became my friends. And then gradually, as I followed these kids all the way through school and college, and now some are doctors and lawyers and so forth, went all through that time. But when I sat this down and I signed a contract, I didn't have any clue I was gonna pay for that. I mean, when I did the billion meals, that seemed, you know, I was thinking, "I'll donate this and that." It was like a hundred million dollars, I mean, holy shit. But then it happened. But then, notice the momentum. Now, in six months, we're at 60 billion when it took forever to get to a billion.

• 30:15Speaker 02

  That's what happens, I think, with moonshots. You get momentum. You've all seen this in sports, right? Who's ever seen somebody in sports, an athlete, let's say in NBA, coming up to shoot a free throw, or a football player, a kicker coming out? And you think before they release the ball, before they kick it, you go, "They're gonna miss it." Who's done this before? And how many of you were right? Make some noise if you're right, right? How did you know? You could see the lack of certainty. Without certainty, there's not execution. So my advice to you on your, you know, it's my own two cents, it's all it's worth. You gotta find your own version. Find something you're so passionate about that you'll go to the ends of the earth for. Find something you care about more than yourself. Find something that other people care about more than yourself. And then find something that the size of the challenge will excite the hell out of you.

• 31:00Speaker 02

  Of all the things that I've done in my life, truthfully, about, I don't know, seven, eight years ago, I was like, "I'm gonna continue all the things, I love what I'm doing, but like, what's gonna really get me going?" There's no toys are gonna do that, islands, planes, all that shit. That's really wonderful, it's nice, but what really moves me is like, impact. So now I do all these things, the food is only one of many of the projects.

• 31:20Peter Diamandis?

  And let's, let's talk about the food and then come back to it a little bit later, but your decision to go from a billion to a hundred billion meals, it happened in an instant?

• 31:29Speaker 02

  Yes.

• 31:30Peter Diamandis?

  And your level of confidence in making that?

• 31:34Speaker 02

  Certainly, because I said there's eight billion people in the world, and I only need to find ninety more important people than me.

• 31:39Peter Diamandis?

  So you were able to create-

• 31:40Speaker 02

  So there's gotta be more than-

• 31:41Peter Diamandis?

  You created a model that gave you enough confidence in that.

• 31:44Speaker 02

  Yeah, and then my next thing is, let me go, let me go to the people that can say yes. Let's get, well, let's go fishing, not on a trout farm, that's a lot of fishing in a sewer, right? Let's go someplace where people have the capacity. It doesn't mean they will say yes, but increases your chances. And then, I also am a big believer in proximity is power. One of the first billionaires I ever got to know, gave me some advice one day, and he was saying, "Tony, the thing, my whole life was changed by this idea of proximity." He said, "If you wanted to make a movie right now, you can make any movie you want," because I was in like, twenty-eight films where people threw me in, I didn't even ask for it, even before Shallow Hal and things like that. But, but he said, "Because everybody, you have so many clients that are heads of studios, that are great actors, that are great agents. So you're in proximity." So thinking about it, if you wanna do a deal with IBM right now, he goes, "I'm not saying

• 32:29Speaker 02

  you couldn't do it, but you certainly wouldn't have had the same advantage that Bill Gates had with his parents, right there on the board of IBM." Proximity is power. So for your moonshot, I think you've got to get in proximity with the right people. It's one of the reasons that we write the books that we've done, the books I've done, the one we did together. Go to 150 of the smartest scientists on Earth, Nobel laureates, regenerative doctors. What do they know now? Because the time between when you have a breakthrough and it actually gets to your clinician is on average 18 years. So we want to just blow that out and give people direct access.

• 33:00Peter Diamandis?

  You know, I'm super passionate about longevity and health span. And how do you add 10, 20 healthy years onto your life? One of the most underappreciated elements is the quality of your sleep. And there's something that changed the quality of my sleep. And this episode is brought to you by that product. It's called Eight Sleep. If you're like me, you probably didn't know that temperature plays a crucial role in the quality of your sleep. Those mornings when you wake up feeling like you barely slept, yeah, temperature is often the culprit. Traditional mattresses trap heat, but your body needs to cool down during sleep and stay cool through the evening and then heat up in the morning. Enter the Pod Cover by Eight Sleep. It's the perfect solution to

• 33:45Peter Diamandis?

  the problem. It fits on any bed, adjusts the temperature on each side of the bed based upon your individual needs. You know, I've been using Pod Cover and it's a game changer. I'm a big believer in using technology to improve life, and Eight Sleep has done that for me. And it's not just about temperature control. With the Pod's sleep and health tracking, I get personalized sleep reports every morning. It's like having a personal sleep coach. So you know when you eat, or drink, or go to sleep too late, how it impacts your sleep. So why not experience sleep like never before? Visit www.eightsleep.com,

• 34:22Peter Diamandis?

  that's E-I-G-H-T-S-L-E-E-P dot com slash moonshots, and you'll save 150 bucks on the Pod Cover by Eight Sleep. I hope you do it. It's transformed my sleep and will for you as well. Now back to the episode. One of the things that I've learned, Tony, and I know you know this too, is you're giving also, as you're going out for those 100 billion meals, you're giving people the gift. Of allowing them to participate in this.

• 34:50Speaker 02

  Well, there's no question.

• 34:51Peter Diamandis?

  Can you speak to that?

• 34:52Speaker 02

  And so often, even when I was doing this in the early days in San Diego, just starting out, I wrote this little book called Notes from a Friend, and we started not just giving food, but giving this little cartoon-like book for people. And there was this man, I'll never forget, who came and he took half the stuff he gave, and he gave it to somebody else, and he kept handing out food for everybody else, because he got into the whole spirit of it. You saw his whole, again, he became someone not looking for help, he was someone who could be giving help. It was an identity change. All lasting change, by the way. In your life, my life, or anybody's, is a change in identity. Anything else is a fight. It's like, if you ever, you know, if you once smoked and you don't anymore, and I came to you and said, "Would you like a cigarette?", you're not gonna go, "What brand is it?". You're gonna say, "I'm not a smoker, I'm not one of those." Identity is the most powerful force that controls the human psyche.

• 35:37Speaker 02

  Change your identity, change your life. Expand your identity, expand your life. Shrink your identity, shrink your life. So, I try to get people to do things that change their identity. Even, even the silly fun things we do, like the fire walk or wood breath, things that we do are, give someone an experience that after they do it, their brain says, "If I can do this, what else can I get myself to do?". That's the way that I think you create a real lasting change with people. But in all the cases, like, for example, um, you know, I, I noticed I was in India, and I see all these kids dying of waterborne disease, and I said, "This is insane!". So I found a group of people there, and now we're providing quarter of a million people with fresh water every single day, and my goal is to get to a million people, we're expanding the size of it. But in the, in the, when it came to the air, I'm fortunate enough to have a private plane,

• 36:19Speaker 02

  a VBJ, it uses, I'm conscious of the, of what it burns in terms of fuel and trees. So I was like, "Okay", I found out what my burn was, it's about 3,000 trees a year. I'm planting 100 million trees, I've already planted 71 million. But I didn't just plant the trees, to your description. I work with this group called Trees for the Future, and throughout parts of Africa, east and west, we go in and we create these forests. I provide the water and the trees, and they go through four years of training. And usually they have one crop a year, and if it doesn't work out, they're dead. And they make $125 a day, a buck twenty-five a day, which is just, not $120, but buck twenty-five a day, which is insane. But by the time we've dried the water and we've shown them what to do, they have a crop every single month. So if one doesn't come through, they're still fine. They don't try to make it across the desert and die. They believe farming could still work. They stay

• 37:04Speaker 02

  in their community and they make about twelve and a half dollars a day, which doesn't sound like much, but it makes them wealthy in that community. So again, they're learning and participating. So when you're on plan, I'm going to plant a hundred million trees. We're at seventy one million.

• 37:15Peter Diamandis?

  I'll just give you just a quick point there. We have about, I think, three trillion trees on the planet right now. One of the projects, a dear friend of both of ours, Mark Benioff, is focused on is a trillion trees project. If we can plant an additional trillion trees, it would absorb enough CO2 to take us back to pre-industrial era CO2 levels in the atmosphere.

• 37:37Speaker 02

  Yes.

• 37:37Peter Diamandis?

  If you could only build a device that would pull CO2 out of the atmosphere and store it for a long time, that would be incredible. If it grew itself, it's amazing.

• 37:45Speaker 02

  And it's beautiful and it makes a difference in the world. But the same thing is true. You've got to look at what your passions are. I was doing an event one time and it was a business event. I do these trainings and during one of the days, I have people see how to really invest because even though they've worked their heart on their company, things like COVID happen and you could have your whole company just shut down overnight by the government. So you need another opportunity. And so we do a brief investment series on them. And then we have them figure out, what do they want all this money for? Again, what's it for? What's the reason?

• 38:12Peter Diamandis?

  Right.

• 38:12Speaker 02

  We have to brainstorm all these things they want to create or do or share. And then I always bring in philanthropy into it, even somebody who's never, ever done it before. And this woman about nine years ago stood up and she had tears in her eyes and she said, I want to make enough money. I want to sponsor children that are being trafficked. She goes, I have a friend of a friend who lost their child. It's the most horrific thing on earth. And she goes, this organization called Operation Underground Railroad, and they go in and they set these guys up and they don't just save the children. They teach the local police in these countries what to do and how to do it. They're former guys from the CIA and really sharp people. So I said, well, what does it cost to sponsor a child, to save a child's life? She said, thirty five hundred dollars. So I said, okay, I'll put up a quarter of a million dollars in matching funds. Let's see what we can

• 38:54Speaker 02

  do. And by the way, that's my strategy. Everything I do, I go to those organizations and I'd say, I want matching funds. Now, if they don't deliver, I still give them the money. But I try to just double the impact of everything I do. Why not? Why not ask? Why not empower them? So you can use my name, you can use my money. Say, I can double the number of results you get. And so that really does take off. But in this case, I got really inspired. I actually went to Haiti. I went undercover with these guys.

• 39:17Peter Diamandis?

  I've seen the photos.

• 39:19Speaker 02

  Yeah, I got a big, they had this makeup, I had a big scar on my face, the whole thing. And I played this role. It was the most disgusting experience of my life and one of the most beautiful. When you see these children that are literally tied by a chain doing tricks 10 or 12 times a day, and they're 12 years old, they're eight years old. It's just horrific. But to see them when they're freed, one of the greatest days of my life.

• 39:39Peter Diamandis?

  You've set a goal. You set an initial goal there. What's how big?

• 39:42Speaker 02

  Yeah, originally it was I'm going to sell 10,000. We've already saved 29,000. So I want to save 50,000. I grew up in a town of 50,000. So that's what we're moving towards in that area, too.

• 39:50Peter Diamandis?

  It's incredible. Yeah. You know, the role of philanthropy is critically important. We talk a lot about exponential technologies. We talk about moonshots. We talk about changing business models and so forth. And I think, just like in our X Prize for Feeding the Next Billion, it's a long-term solution.

• 40:13Speaker 02

  Yes.

• 40:14Peter Diamandis?

  And these moonshots take a decade, at least, to mature. And in the meantime, we need to feed those people.

• 40:21Speaker 02

  That's right.

• 40:22Peter Diamandis?

  Right? You mentioned water. We're getting ready. I mentioned earlier, we're getting ready to launch about, will be $130, $150 million desalination prize.

• 40:30Speaker 02

  Yes.

• 40:31Peter Diamandis?

  And that's great. But in the interim, we still need to give people water.

• 40:36Speaker 02

  Yes.

• 40:37Peter Diamandis?

  Let's talk about education next. You, along with Elon, were one of the funders of our Global Learning X Prize.

• 40:45Speaker 02

  Yes.

• 40:46Peter Diamandis?

  And we had on stage here Imad Mustak on Monday. Let's hear it for Imad. Amazing. Absolutely, absolutely a brilliant man, right? And he has committed $100 million. I've joined him in that journey to go and educate all of the Laoi.

• 41:06Speaker 02

  Yes.

• 41:07Peter Diamandis?

  Using that same kind of software, but generative AI. And there's a vision in the future where... All of this gets demonetized and democratized where education for the poorest child and education for the richest child is the same.

• 41:23Speaker 02

  Yes.

• 41:24Peter Diamandis?

  And so ultimately, we're heading that way. In the education world, is there anything else you're focused on?

• 41:29Speaker 02

  Yeah, I'm just, to me, it's innovation. I was just back from Saudi Arabia, and Saudi Arabia is really a transformed place if you've not been there in the last five years. You know, four years ago even, you couldn't hear music, you couldn't go to a concert, you couldn't go to any movies, women couldn't drive. If you went to a restaurant, there was a woman's restaurant and a man's restaurant. And, you know, with, 1979 was a huge year if you study history in the Middle East, because not only did you have Iran's revolution, which was really an economic revolution, it wasn't a religious one. The Shah was corrupt, people didn't have any money, but the people who made the thing happen were religious. Now they're running to the same thing again. There's another need and desire for revolution. But at that same time, a group of terrorists in that group attacked the Saudis and tried

• 42:12Speaker 02

  to kill their royal families. And so they tightened their society at a level that seemed insane to anybody on the outside. But today, 70% of the people who live in Saudi Arabia weren't alive in 1979. So they have no memory of it, no experience, no upset, including the Crown Prince, who will soon be king as his father's passing, and BS. And so it's interesting, because they don't have those limitations, and they want to be exposed, they want to be across the rest of the world. And you get to see the power of moonshots when a country's aligned. I was just a child when John F. Kennedy was here, but I remember even Reagan getting people aligned, where there's a national vision. Where are we going to go? What are we going to do? Why are we going to do it? That unified people. Today,

• 42:54Speaker 02

  the vision of the United States seems to be division is division. It's like, how do we differentiate? How do we attack? How do we destroy? Well, you go over there, and there's nobody complaining about coming to work three days a week. And they're 20, 30 goals. Everyone knows them. I mean, everyone in the streets, people, they're just, they're aligned with them. It's amazing.

• 43:12Peter Diamandis?

  This is their 20, 30 vision, right?

• 43:14Speaker 02

  The 20, 30 vision they have there. And so one of those was to have 33% of the population be working women. And it's already 37%, seven years early. Many of you I know probably have seen Neom and think, maybe it's not going to happen. I went there, you can see the infrastructure in the dirt already. They're spending a billion, excuse me, a trillion eight probably by the time they're done. There's a $64 billion giga project where their home base is there. And the level of talent that's been attracted around the world, when there's a clear vision, when there's something that's going to change society and the world and people are aligned, it's just amazing. We saw the same thing happen in the UAE. You saw it in Singapore when it was just nothing but dirt. There's, you know, there's, there are lessons to be learned from leaders that understand how to take a moonshot but align a country.

• 43:56Peter Diamandis?

  And this is, we've talked about this, unless you've got that massive transformative purpose that is fueling your moonshot, that you communicate to your teams, you communicate to the world, right? Why is everyone going to work for Elon at SpaceX, even though he's, he's somewhat of a tyrannical leader, but they love the passion. They love the mission, the clarity of it. At the end of the day, you know, people want that meaning in their life.

• 44:24Speaker 02

  And you can deal with any, you know, you know, depression is out of control in this country. It is around the world, but especially in this country. And obviously, we've seen this massive suicide overdose and depression explosion that's happened since COVID, where everybody trapped in their homes and so forth. And now people don't want to even work. They don't have a sense of meaning. It's wonderful to talk about UBI, but I always bring up, what's going to be the meaning for people if they don't work? Because you can pay for everything and that doesn't make people satisfied, right? We have to do something that's meaningful. And what's meaningful is different for every person, right? You know? So, maybe.

• 44:59Speaker 02

  I think it's easy to come up with solutions in your head, but then there's a reality of how humans work.

• 45:04Peter Diamandis?

  But the reality also, Tony, I would say, is that a lot of people are working not for what they were passionate about to do as a child. They're working to get food on the table, insurance for their families, just to basically survive. And the question is, and listen, I've gone back and forth, and we've had a lot of conversations about technological unemployment, we were talking about doing some programming there together. At the end of the day, if youBI does exist, the question becomes, can that be used to enable someone to educate and to give them the running room to go and find that thing which they're passionate about?

• 45:39Speaker 02

  My two cents, which is all it's worth, is two cents, there needs to be some tie to some form of performance or work as well. If there isn't anything there, then it's a

• 45:47Peter Diamandis?

  I agree with that.

• 45:49Speaker 02

  I mean, otherwise you're inviting it. Don't get me wrong, I mean, you know, I have a few more people than most people ever dream of, I care deeply, but I also know that you can disempower someone by making them so weak. And so I think we have to do both, that's gonna be the delicate thing. The delicate thing that we're all facing right now is, you know, everybody sees the kind of discovery of fire where AI is becoming real as we speak and exploding, it's gonna change every aspect of society. Well, you know, if you forget AI, if all you had was self-driving cars, and you take taxi drivers, truck drivers, and, you know, Uber drivers, it's five million in the US alone, right? They're all, their jobs are gonna go away. It's gonna be three years, or five years, or seven years, I don't know, maybe you know better than I do, maybe Elon can tell us better, he's usually ahead of his schedule in his descriptions.

• 46:34Peter Diamandis?

  Yes.

• 46:35Speaker 02

  So, who knows?

• 46:36Peter Diamandis?

  We've had that conversation.

• 46:37Speaker 02

  But he's the most brilliant guy in the world, so I'd still listen to him, I might edge that a few years to what he tells me, right? With no disrespect, just total enthusiasm sometimes goes a long way, but gotta go beyond that.

• 46:48Peter Diamandis?

  Manifest, manifest.

• 46:49Speaker 02

  Whatever the years, just think about it, five million jobs, that's how many that we saw during 2008 disappear, that destroyed the entire economy. That's one profession. Who's gonna hire someone to be a truck driver to drive only eight hours a day and complain about healthcare and want more money when they can have a self-driving truck, they can depreciate, and it can work 24 hours a day and be more effective? And probably have less insurance. So, we are, you know, all of us were farmers, eighty, ninety percent of America was farmers a hundred and fifty years ago. But, you know, we're not. Today, it's three percent farmers, we feed the whole world. The difference is the amount of time we had to change. No one thought back then about, you know, being a, you know, web expert of some sort. But, the amount of speed of change now is gonna create a real dislocation.

• 47:33Peter Diamandis?

  There is seismic change.

• 47:34Speaker 02

  The short term, I'm not worried about the long term with jobs, there'll be more jobs. But I think short term and our adaptation is the thing that we're gonna have to be ready for, because it's gonna disrupt people. Now, in places like UAE, they actually evaluate every job and how many there are, and they let people know going to college, there, there aren't that many jobs in this area, but there's more here. And that doesn't mean they have to change what they're going for, but they're aware that you're wasting your time going to college studying something that's already antiquated. You know, so it's really important, I think, that we look at things and we educate people as a society, because if we wait until the changes happen, which is pretty much what's happened, I remember I was with President Obama and I was saying, "What have you guys discussed about this?" He goes, "Well, you know, we don't really know if the change is gonna happen, that happen." I said, "But what if it does?"

• 48:15Peter Diamandis?

  Yeah.

• 48:16Speaker 02

  And, and it will. We all know, when it finally, the change happens, it's like that. I know in this room what exponential change is. The general population, and unfortunately, a lot of leaders don't think that way, we, we have social unrest if we don't get our act together and prepare people for what's coming. All this technology is magnificent. Lightning, you know, electricity can light up a city or kill people. Certainly, it'll be abused, certainly, it'll, I think, be used for greater good over the long term. We just have to look at the transition time and what that's gonna do with human emotion, because our technology is faster than our emotional and psychological development right now. And that's a scary thing.

• 48:48Peter Diamandis?

  And light years faster than our government regulatory capacity. And that, that, that does scare me. We've had some conversation here about, you know, is this technology regulatable? Can it be steered? Can it be influenced? We can at least educate people what's coming. But the majority of people actually don't.

• 49:07Speaker 02

  I'm not the expert. When you talk to the experts.

• 49:08Peter Diamandis?

  Everybody, I want to take a short break from our episode to talk about a company that's very important to me and could actually save your life or the life of someone that you love. The company is called Fountain Life. It's a company I started years ago with Tony Robbins and a group of very talented physicians. You know, most of us don't actually know what's going on inside our body. We're all optimists. Until that day where you have a pain in your side, you go to the physician in the emergency room and they say, listen, I'm sorry to tell you this, but you have this stage three or four going on. And, you know, it didn't start that morning. It probably was a problem that's been going on for some time. But because we never look, we don't find out. So what we built at Fountain Life

• 49:53Peter Diamandis?

  was the world's most advanced diagnostic centers. We have four across the US today, and we're building 20 around the world. These centers give you a full body MRI, a brain, a brain vasculature, an AI-enabled coronary CT looking for soft plaque, DEXA scan, a GRAIL blood cancer test, a full executive blood workup. It's the most advanced workup you'll ever receive. 150 gigabytes of data that then go to our AIs and our physicians to find any disease at the very beginning, when it's solvable. You're gonna find out eventually. Might as well find out when you can take action. Fountain Life also has an entire side of therapeutics. We look around the world for the most advanced therapeutics

• 50:37Peter Diamandis?

  that can add 10, 20 healthy years to your life, and we provide them to you at our centers. So if this is of interest to you, please go and check it out. Go to fountainlife.com/peter. When Tony and I rode our New York Times bestseller, Life Force, we had 30,000 people who reached out to us for Fountain Life memberships. If you go to fountainlife.com/peter, we'll put you to the top of the list. Really, it's something that is, for me, one of the most important things I offer my entire family, the CEOs of my companies, my friends. It's a chance to really add decades

• 51:18Peter Diamandis?

  on to our healthy lifespans. Go to fountainlife.com/peter. It's one of the most important things I can offer to you as one of my listeners. All right, let's go back to our episode. Let's talk about, you know, we've, we've mentioned, discussed, worked on that, that health is a new wealth.

• 51:36Speaker 02

  Yes.

• 51:36Peter Diamandis?

  Let's talk about the work that you're doing in health that we've done together and that you're doing elsewhere.

• 51:41Speaker 02

  I'm, uh,

• 51:42Peter Diamandis?

  Might I talk about Fountain first or Life Force?

• 51:45Speaker 02

  Sure.

• 51:46Peter Diamandis?

  Yeah.

• 51:46Speaker 02

  So we wrote a book together. It was initiated because I'm pretty crazy and I have a pretty nuts schedule and I'm usually on stage, not sitting like this, but we're 12 hours a day, 13 hours a day with people that wouldn't sit for a three hour movie that somebody spent $300 million on. You gotta keep people engaged. And I got a stadium full of people and I gotta do that for four, five, six days in a row. So I've learned those skills. Now we're doing those when COVID came, I had to adapt. You can imagine, I'm used to stadiums and all of a sudden Governor California calls up and says, you can put 100 people in that stadium. Like, that's not gonna work real well, right? And so I was like, let's go to Vegas. We'll go to Vegas. That's what we'll do. And they never shut down Vegas. 10 days outside of the event in Vegas, they shut down Vegas. Then I was like, okay, we'll go to Texas. Anybody here from Texas? Woo!

• 52:31Speaker 02

  Yeah. Texas is his own country, right? You guys like, give them the hell we want. I talked to the governor, we're never shutting down, he tells me. I'm gonna rent my buddy's church, 15,000 people. Nine days before we go down, they shut down Texas, right? So I was like, we'll do this in movie theaters, right? We're gonna find this in movie theaters. And so sure enough, you know, I'm gonna do 1,500 movie theaters, 10 people each, the least have big sound, big, and the movie theater shut down. So I looked around and said, I can't do one of these little webinars on a little 52 inch screen when I'm used to a stadium. And so I built the stadium. I built a building with 50 foot high ceilings, put 20 foot high LED screens, 50 feet around. I went to Eric Yan, who's a friend from Zoom, and said, you gotta give me 25,000 people instead of 1,000. We built software so you

• 53:14Speaker 02

  could shake it. And now I did a program in January for 1.5 million people from 195 countries for six days. That's how much it's grown, to give you an idea. It's wild. But.

• 53:25Speaker 02

  But I had a group that followed me for three years prior to this change in my life, which has given me some more balance, sort of, more overseas. But they measured my body in all these different ways. That's what triggered this book on health. I've always been oriented towards health. I've got to be a peak performer, you have to. And so if you're gonna go 12 hours a day, well, they followed me for three years. They made me wear this device all day long. It's like a $58,000 device. It measures heart beat variability, everything you can imagine. They come through my blood, they came and did my saliva, found out my hormonal shifts. And they found that I was burning 11,300 calories per day on stage, to give you an idea. I said, "That's impossible." But they explained to me that chess players burn 4,000 not moving. I was burning 3,500 before I got on the stage, just by my focus.

• 54:09Speaker 02

  And then I found I jumped 1,000 times during the day, because I don't stand on the stage. If this was a real event, I'd be out in the crowd, up in the group, and it's kind of like a living room. I can pretty much hug you guys here. But in order to do that, I'm jumping 1,000 times. Well, I weigh 282 pounds. Every time you jump and come down, it's four times your body weight. So imagine 1,000 pounds times 1,000 jumps, a million pounds of pressure each day for, you know, 46 years. This is my 46th year. I started when I was two. And, uh... Hey! So, but anyway, the bottom line is that if you've ever been running with a friend and you can't speak anymore, it's because the lactic acid has built up to a four. I was at 18 still speaking.

• 54:54Speaker 02

  So I tell you this because along the way, I'm used to, like, deliberate all this, and then suddenly I had two challenges. One was, I didn't find out until afterwards, I was starting to lose my memories. I was like, "I'm on stage, I don't have any notes, I go 12 hours a day, and suddenly I'm saying a story, and like, why was I telling this story?" And I was good enough in what I'm doing that most people didn't know, but I knew was freaking me out. And so I found out that I had massive mercury poisoning. On a zero to five scale, what do you measure in a five? I was 123, the highest they'd ever measured.

• 55:21Peter Diamandis?

  You don't do anything small, do you, Tony?

• 55:24Speaker 02

  No, I tend to do the small. They actually sent, I did this in New York, and they sent the health department out to my house in Florida, because they thought maybe my wife was trying to kill me, since I have a large life insurance policy, which she was not, fortunately. But I was a vegan for so many years, like 14 years, and then I wanted more protein. I went to just fish, but my fish was swordfish and tuna. And swordfish and tuna are 75 year old fish. They eat all the smaller fish to absorb all of their mercury and my body doesn't methylate well. So the result was I was losing my memories of my energy, spiritual ATP, everything else. I had to detox that. And then in the middle of that, I decided to be an idiot and follow a professional 20 year old snowboarder down a mountain. And let's just say, I did not make the same

• 56:05Speaker 02

  moves he did. And I ended up, I thought I broke my neck and I ripped my rotator cuffs so severely. So I go to four different doctors, all really brilliant surgeons, and they're all like, surgery, surgery, surgery. And I said, what about stem cells? And they said, no, no, those will never work. And then I called Peter and I said, who's the best in stem cells in the world? I said, I don't know, you know. So I interviewed, I'd known Bob before, but didn't make the connection between Bob and Uri.

• 56:29Peter Diamandis?

  Bob Uri, right.

• 56:30Speaker 02

  And so Bob and I talked and, you know, it's like, it's kind of like, let me introduce you my friend Bob Uri about stem cells. It's like, let me introduce you LeBron James, he'll teach you about basketball. It's kind of the approach there. And so Bob said, Tony, you know, they're right. If you do your own stem cells, after 40, you just don't have them. But if you could get cord stem cells, and he told me where to go, and I did it. And Peter knows. Four days later, my arm was perfect. Four days. From such nerve pain, I couldn't barely breathe, to perfect. No surgery. The prognosis before was it would be six to, you know, eight weeks minimum, maybe 90 days, maybe more, you can re-tare. I've had friends I've told about, one has gone and done this, the other one did the traditional proctore, he's re-tore it twice. So I decided I want to write a book on the very best, just like I did in finance. Go interview the best in the world, and the

• 57:14Speaker 02

  best person to do it was Peter. So we did it together. And then, you know, just like when I did the financial book, I wrote this financial book. And at the end of it, it was 670 pages, and it's, you know, still the number one financial book of the last 20 years. But I was like, people won't all do this. They need someone to hold their hands. So they need a fiduciary. Somebody who's a real fiduciary, not somebody claims they're a fiduciary. So I found 10 top fiduciaries and I recommend the book. I took no money for the book. I donated all the money for the book. And then sure enough, I find out about six months later, that there's this gray area in the law where someone can say they're your fiduciary, and a minute later, they're a broker. They just changed their hat angle and you don't know the difference. And it made me so angry, I wrote a new book.

• 57:56Speaker 02

  I kicked all those people off of it and put together a new partnership. And in that partnership, we took a company called Creative Planning from 18 billion to 50 billion in AUM. They did an unbelievable job. And now they're at 200 billion. And so I've sold my interest in it, but I decided we should do the same thing in health. We need to give people the answers they can do on their own, but we should find a location. And so together, we really formed with the two of our partners Fountain Life.

• 58:19Peter Diamandis?

  Yeah, it was amazing. We launched that now some four years ago and ultimately wanted a place that we could send people that would have the highest level diagnostics and therapeutics. It's still expensive and that's a problem, right? Demonetizing and democratizing this, we have out of the book, I think, a waitlist of like 30 locations that want to do it. But I think the real innovation for us was the health insurance side.

• 58:49Speaker 02

  That's right. So if you think about this, 14% of the people that come to Fountain Life, we do full body MRIs, we do everything. And many of you know now, there's like the Grail test that can find up to 50 different cancers. You know, the challenge with cancer is most of the cancers that kill us because we find them at stage three and stage four. And usually that's because we don't have a test for it. Most of the cancers, we don't have.

• 59:08Peter Diamandis?

  70% of all cancers that kill you are not being tested for.

• 59:11Speaker 02

  That's correct. And so the study shows that if you get a stage three or stage four diagnosis, you have an 80% chance of dying. I prefer the 20% chance of living, but their point is if you get a level first stage or second, you have between 90 and 99.9% chance of survival. So we have people come in, 14% of the people that come through our centers have a life-threatening issue they don't know about that we can handle immediately. And I had one friend that went, his wife kept pushing him and pushing him and I said, you know, you might want to listen to your wife, she's got good ideas here. He said, I've been to the doctor. And think about what a physical is today. It's the same crap that you went through 50 years ago. It's absurd. You don't really learn anything. And yet we have all this incredible data that we can pull out, you know?

• 59:55Speaker 02

  So people come in and they discover, he came in and found out that he had kidney cancer of stage one. An outpatient procedure took him forty-five minutes and he's totally fine. I can't tell you how many people come to you and said it saved my life. So forty percent of the people that come see there's multiple things they can do to massively increase their energy. It's either a hormonal issue or some other balance as well. So people come in, they discover things. But we were talking about how do we make this, you know, financially able for people? And so we formed, you know, a life insurance company, or I should say health insurance company rather, where it costs the same amount of money as any other health insurance. But what we do is we do all this testing upfront. We invest in the money upfront. Most of the expense is on the back end where people are dying. So we not only save lives, the most important thing, but we make it economically feasible

• 1:00:39Speaker 02

  for people to be able to have all their employees know where they stand right now, catch it when it's little. Now, I was one of the people who used to like, I don't want to know this stuff. I don't want to hear all this. You might find something that's really not there. But I was totally wrong. When you dig in with the data we have today, the false positives are so small, you're crazy.

• 1:00:55Peter Diamandis?

  You're gonna find out eventually. When do you want to know?

• 1:00:57Speaker 02

  That's true.

• 1:00:58Peter Diamandis?

  Yeah. And, you know, it's a, it's a transformation and it drives me nuts. The healthcare system we have in the United States at least is so expensive and its performance is so poor. And we need a, a revolution and-

• 1:01:12Speaker 02

  And it's disease care, it's not healthcare.

• 1:01:14Peter Diamandis?

  It's disease care. And so there is nothing more valuable than your health.

• 1:01:19Speaker 02

  Yeah.

• 1:01:19Peter Diamandis?

  So I'm very proud of the, of the team and what we've done there. And if it works successfully, we're in a situation at the end of the day that will transform and flip the insurance company, right? Fire insurance pays you after your house burns down. Health insurance pays you after you're sick. Life insurance pays your next kid after you're dead, right? Let's flip that business model. Great opportunities if you have an insurance business out there. Tony, one of the big challenges and questions we've talked a lot about these last few days is mental health.

• 1:01:51Peter Diamandis?

  And, you know, what can we do? We're going to eventually, you know, we have some incredible technology from Mary Lou Jepson, who's here, who's learning how to, you know, has been reading and writing onto neurons and can eventually transform your mental status, how emotionally can use that to measure blood flow in the brain, for stroke analysis, ultimately disrupt glioblastomas. Incredible work.

• 1:02:15Speaker 02

  Yes.

• 1:02:16Peter Diamandis?

  But it turns out that you have been doing that in an amazing way. Can you talk about the work and the studies recently done on mental health?

• 1:02:24Speaker 02

  Well, I got-

• 1:02:25Peter Diamandis?

  And depression in particular?

• 1:02:26Speaker 02

  Yeah. Depression's out of control. Um, one of the reasons it's out of control is people today have no compelling future. Kids today. Um, you know, you hear many millennial kids now, when I say kids, and the oldest ones are 41, 42 years old now, uh, and next generation talking about not having any children because they believe the story that the whole world is going to hell, that we're gonna have an ecological disaster, and how can I raise my child in this environment? Or they think we're so divided. I mean, if I showed you images of John Adams and Jefferson and what they said about each other, you'd see that nothing has changed in all this time period. We just have some, yup, yup, somebody has it, and they're throwing it up on the screen.

• 1:03:01Peter Diamandis?

  Yeah, put it up this morning.

• 1:03:02Speaker 02

  Says, you know, "If you elect Thomas Jefferson, he's a murderer, he's a robber, he's a rape, incest, adulterer, who'll, whose practice will be practiced throughout the land. You're prepared to see your dwellings in flames. Female chastity violated. Our children writhing in pikes." This is John Adams talking about Thomas Jefferson. And then you see Jefferson talking about him. "He's importing mysteries from Europe and trying to marry one of his sons to the daughter of King George. He's a hideous Hermaphrodite character with neither the force of firmness of a man nor the gentleness and sensibility of a woman."

• 1:03:31Peter Diamandis?

  Wow, he makes Trump look equity.

• 1:03:33Speaker 02

  Those are our founding fathers talking about each other. So I guess, I guess the whole Trump thing's been around longer than we think, right? Uh, but my point is that we need a compelling future. Anyone can deal with a tough today if they have a compelling tomorrow. But we aren't providing that. There's no vision anymore communicated. Everything is about how to rationalize, make it smaller. It's not, it's the opposite of what this conference is about. It's not about abundance. It's about scarcity. And it's just not true. Um, I remember when I was in junior high school, I had this, this teacher that came in one day and he was always doing weird things. And we were, I was wondering if I was ever gonna drive a car, cause some of you are old enough to remember when we had gas rationing in the seventies under Carter.

• 1:04:13Speaker 02

  And I didn't have a car yet, but people had to stand in line for about a mile long and depending upon whether your license plate ended in an odd or even number, depending on whether you could even buy gas that day, regardless of the line. And I remember he came in, he read this document and it was from the New York Times and it talked about lights out, we're out of oil, everything's gonna stop. And you know, we've seen this, the Club of Rome did this in the seventies. We've heard over and over, we're all gonna die. Right? It's just not true. But what's really interesting, he read this article at the end, it was whale oil. It was in the New York Times in the eighteen hundreds, thirteen fifties. It was great. But to answer your question specifically, during COVID, I was approached by Stanford University and they said they had two of their professors that attended one of my programs called Date with Destiny.

• 1:04:58Speaker 02

  Some of you, if you, if you go on Netflix, there's a documentary on it if you're interested in seeing, it's called Tony Robbins, I'm not.

• 1:05:03Peter Diamandis?

  How many folks here have been to Date with Destiny?

• 1:05:06Speaker 02

  Holy shit.

• 1:05:07Peter Diamandis?

  Yeah. And it's one of the most transformative, amazing programs on the planet. You know, if there are a couple of things I wish I had done when I was younger in my life, that was most definitely one of them. That one, Burning Man, ayahuasca, you know, move it up thirty years.

• 1:05:21Speaker 02

  I'm glad I'm thrown in right next to Burning Man. That's awesome. But they said, we had two of our professors go through this six day program of yours and we can't believe that they have no symptoms of depression. And we're curious, do you have any data on this? And I said, well, data, I've got hundreds of thousands of clients, millions of clients, but testimonials and stories and I know what happens. You're changing the focus, you're changing the meaning, which changes the biochemistry. And they said, "Well, how about we do a study then?" I said, "Great." And I said, "What do you want to study?" He said, "Just depression, how effective this is with them." I said, "Well, I think you're gonna find it to be very effective, but what's the best? What's the, what do the meta-studies show?" And I don't know if you guys are aware of it, but 60% of the people that go in for treatment of depression with drugs and/or therapy

• 1:06:06Speaker 02

  do not get an ounce better, 60%. Only 40% improve. And according to meta-studies, half, the improvement is about 50% improvement. So they're half as depressed as they were, and they're taking medications that on the side says create suicidal thoughts in some cases. And I don't know if you saw the cover of Newsweek recently, it was about three or four months ago, but, you know, the meta-studies now show the SSRIs don't work, but we're still feeding new people. It's just insane. So, I said, "Okay, 40%?" I said, "Hell, you could do that well with a placebo." And they said, "Almost." And I said, "So what's been, that's the meta-study? What's been the single best study you've ever produced?" And they said, "Three and a half years ago at Johns Hopkins, they did a study where they gave people psilocybin,

• 1:06:48Peter Diamandis?

  Yep.

• 1:06:48Speaker 02

  magic mushrooms, and cognitive therapy for a month." So you're stoned for a month and talking for a month. Something's gotta change, right, you know? And, um, and so sure enough, you know, the greatest result they've ever seen in the history of psychiatry. Uh, 30 days later, 54% of the people had no symptoms whatsoever after 30 days of this drug. But unfortunately, it's illegal, and, uh, no one has really followed through on it. There's people trying to pass the law to get it involved in therapists. So I said, "Great, why don't you use the same contrasting group as that? Model that study, let's do it." So they did. And the results were so insane that they, they didn't publish them right away. They blind sent the data to two different organizations, and then finally they published it in the Journal of Psychiatry last year.

• 1:07:32Speaker 02

  100% of the people 30 days later having no drugs, 100% not a single sign of depression, not one.

• 1:07:40Speaker 02

  And nineteen, seventeen percent of the participants had, when they went in, had suicidal ideation, attempting suicide or a thought of suicide. Zero at the end of those. But the thing I was most proud of is, a year later, eleven months later, they tested people again, with no further interaction from you whatsoever, and they had a seventy-two percent reduction in negative emotions, a fifty-one percent improvement in positive emotions. So it's just, it's extraordinary. Why does it work? That's what they want to know. And it's biochemical. So remember, I told you they followed me for three years. And one of the things that, one of the groups that does this work with Stanford, is they do this performance modeling, like on Tom Brady and people of that nature. Some sports teams that have continually dominated, like the Warriors.

• 1:08:22Speaker 02

  And sure enough, they find that there's a biochemical change in people that can perform at the highest level under stress. And they call it the championship biochemistry. And what it is, very simply, is, a guy like Tom Brady, he's, you know, there's two minutes left, he's down by ten points, and, you know, we've seen him do this over and over, come back and win Super Bowls. How does he do it? Well, he gets a surge of testosterone, which my body does explosively, at levels that you rarely see. And then cortisol, which is the stress hormone, drops to the floor. So as a result, you have all this drive and total clarity without fear. And what's interesting is, every time they measure me, I do this, but when we started doing this, they did it with my live audience, then they started measuring when we did this digitally. So we got people all over the world doing an event, and they're all in their homes.

• 1:09:06Speaker 02

  And I didn't even think I could pull that off and have it be effective, but we figured ways to do it. And they went sent people around the world and measured them as well. And if you know mirror neurons, these people's biochemistry literally mirrors my biochemistry. It looks like music. We all go into that championship state. And in that state also, with that testosterone increase, your cognitive capacity explodes massively. They did another study at Stanford, where they just did increase in cognitive capacity, for example, and they saw a three-hundred percent increase out of my event, contrasting it against the number-one most popular professor at Stanford, teaching my exact content. He got great improvements, but thirty days later was gone. And the reason is, I believe in what I call e-cubing. E-cubing is, I gotta create a biochemical change in you, for you to change. It's not just intellectual.

• 1:09:51Speaker 02

  Otherwise, it doesn't last, right? And it's gotta be somewhat conditioned. So I believe that you gotta entertain people first, especially in today's society. We're not an information society. There's too much information. We're drowning in information, starving for wisdom, so... Especially young people, you've got to entertain them. So entertain them so that, you know, a long time is you're not enjoying yourself, right? Could be two minutes. A great time, hours go by. So we produce that entertainment, then we empower people. We shift them biochemically by movement, by music and so forth, to make a real shift. Then while they're in that state, we get them to do things to develop new habits. And a combination of those three things creates a long-term impact of retention and cognitive impact, but more importantly, behavioral change.

• 1:10:31Peter Diamandis?

  Hey, everybody. This is Peter. A quick break from the episode. I'm a firm believer that science and technology and how entrepreneurs can change the world is the only real news out there worth consuming. I don't watch the crisis news network. I call CNN or Fox and hear every devastating piece of news on the planet. I spend my time training my neural net, the way I see the world, by looking at the incredible breakthroughs in science and technology, how entrepreneurs are solving the world's grand challenges, what the breakthroughs are in longevity, how exponential technologies are transforming our world. So twice a week,

• 1:11:10Peter Diamandis?

  I put out a blog. One blog is looking at the future of longevity, age reversal, biotech, increasing your health span. The other blog looks at exponential technologies, AI, 3D printing, synthetic biology, AR, VR, blockchain. These technologies are transforming what you as an entrepreneur can do. If this is the kind of news you want to learn about and shape your neural nets with, go to diamandis.com/blog and learn more. Now, back to the episode. Tony, you're also playing in the extraordinary world of energy. It's a big, complex area, but can you tell us about the moonshot you're taking in that area?

• 1:11:51Speaker 02

  Well, there's several technologies that I've been exposed to over time that can make a difference. And I'm working with some of my friends in the Middle East as leverage to take those things to scale. I can't actually, I just signed a deal, a potential deal, and I can't give you the details, but I'll give you just what's available. You know, here in California, you see the governor, here's a beautiful man, and he comes out and says, you can't have, you know, combustion cars by, what, it was the 2030, and two weeks later, you can't plug in your electric car because there's not enough electricity to support it. So we're ahead of our skis. Anybody who's intelligent knows this. I just interviewed Jamie from JP Morgan.

• 1:12:31Peter Diamandis?

  Jamie Dimon.

• 1:12:32Speaker 02

  And Jamie Dimon. And he was acknowledging all these, this ESG, we've, we've screwed ourselves over. We're saying we're gonna do this and we don't have the technology yet. I'm, everybody wants green energy, but we don't have the conversion, we don't have the storage, we don't have the capacity. And so, the price is going crazy. Here in LA, the price was eight cents a kilowatt hour, it's forty-nine cents they just approved. So, people like us, it doesn't affect, but the average person, it affects massively. And we all want green energy, green energy. So, just, we gotta make sure that it works. And so, I love that you're gonna do the sequestrian project here, I think that's fantastic carbon. But there's one organization, and again, I'm sorry, I can't talk about the details now, but we'll be publicizing it as soon as it's confirmed in the next forty-five days.

• 1:13:13Peter Diamandis?

  Can you talk about the basic technology?

• 1:13:14Speaker 02

  I'll tell you about how it works. They're able to take any hydrocarbon, so oil, gas, or coal, and subtract the carbon out of it before they burn it, and they sequester that in graphite. And graphite is a core ingredient that's needed for everything you can imagine, from batteries on down. But what's amazing is, they create pure green hydrogen then, and this is not like in a lab, I've actually seen it in a particular location where it's, the first location where it's working. Hydrogen, pure power, nothing but moisture, carbon, totally sequestered, you don't need to have a prize to do it. I was thinking, like, they should probably come and apply for your prize and get the hundred million added to their list. Because they're doing it right now. But the, the side effect of it, there's two

• 1:13:57Speaker 02

  side effects that are amazing. One is, okay, get graphite. Well, they make graphite at fifty dollars a ton, and it costs five hundred dollars a ton. Now, graphene, many of you are probably familiar with, was discovered, I think, fourteen years ago. It's two-hundred times stronger than steel, it's a hundred times lighter than, than paper. It has greater conductivity than copper. There are more applications, pending for applications of this, you know, the federal government, but almost nothing's being used, because it costs between sixty-seven thousand and two-hundred thousand a metric ton. So it's so expensive, no one can really use it yet. They can make it as a side product between thirty-five hundred and five thousand a ton. So, everything I've seen thus far is there. I'm going through validation process with some very potent people.

• 1:14:41Speaker 02

  And if it goes forward, they'll start converting plants. What's great is there's 300, 800 power plants that produce a third of the CO2 in the world. And you don't have to care about them, about the environment you're being pressured to anyway. But even if you didn't care, you'll do it because they can convert a plant in less than 12 months. Costs about 125 million. They get all their money back within seven months from just side benefits. You can take a plant that was earning 50 or 60 million and earn 300 to 500 million from the same power plant. So instead of shutting down the power plants and not having them and losing those jobs, we convert them to clean energy immediately. This is technology that currently exists. And again, until I've seen the final, final, final verifications, everything, I hold back. But there'll be something, it'll be announced quickly in about three states that are looking at it right now.

• 1:15:26Peter Diamandis?

  This is an example of the kinds of breakthroughs that are materializing that are enabling us to slay these grand challenges that are so scary when you first hear about them.

• 1:15:37Speaker 02

  Yep.

• 1:15:38Peter Diamandis?

  But the human mind comes in to fill the void, to solve it over and over again.

• 1:15:43Speaker 02

  The biggest challenge I think we have is the media. They're good people. There's no one in the media that's a bad person, but they're doing what they're paid for. They gotta get, make money for their shareholders. There's only one way, get your attention.

• 1:15:54Peter Diamandis?

  Yeah.

• 1:15:55Speaker 02

  Again, it's an attention economy now. What gets your attention? Even the old days when we bought newspapers and you walked by, if it said, "Good weather this weekend," you kept walking. "It's a big storm coming," you put in your 50 cents and got the paper. Today, it follows you in your pocket. And now, you and I both know, the story doesn't even have to be truthful. All they need is the headline to grab you. Once you click on it, they're paid. So we have a, we have a tough situation in that we're constantly feeding the worst possible scenario to people and then wondering why people don't, why they're depressed, why they don't want to move forward with children, why people don't want to go to work. And I think it's our job to shut that off and take back control of our own minds and do the best we can for our kids and families, that is, as well.

• 1:16:47Speaker 04

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