How to build a $1M+ startup using AI (Full Tutorial)

For the full experience, watch this episode on YouTube: https://www.youtube.com/watch?v=d0j_n3OOM7c Episode 712: Sam Parr ( https://x.com/theSamParr ) talks to Greg Isenberg ( https://x.com/gregisenberg ) talk about how to find a startup idea and build it in a couple hours using AI. — Show Notes: (0:00) Step 1: Find an idea (7:57) Step 2: Sketch out the idea (9:48) Step 3: Scope out the MVP (18:25) Step 4: Vibe code a prototype (36:06) Step 5: Vibe marketing the business (49:14) Step 6: AI agent product manager — Links: • Want Greg's guide to Build an AI Startup in 3 Hours with <$500? Get it here: https://clickhubspot.com/wrc • Idea Browser - ideabrowser.com • TLDraw - https://www.tldraw.com/ • Wispr Flow - https://wisprflow.ai/ • Manus - https://manus.im/ • Bolt - https://bolt.new/ • The Vibe Marketer - https://www.thevibemarketer.com/ • Kubera - https://www.kubera.com/ • Lindy - https://www.lindy.ai/ • Lovable - https://lovable.dev/ • Windsurf - https://windsurf.com/ • Cursor - https://www.cursor.com/ • Supabase - https://supabase.com/ • Prospect AI - https://www.prospectai.co/ • Boring Marketing - https://www.boringmarketing.com/ • Gumloop - https://www.gumloop.com/ • N8N - https://n8n.io/ • Ahrefs - https://ahrefs.com/ • Semrush - https://www.semrush.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Sam Parr?

  All right, everyone, before we get into the episode, I have a quick announcement. So if you're hearing this, that means you're listening on a podcasting app like Spotify. And this episode will be a lot better if you go and watch it on YouTube. And the reason being is we had our friend Greg Isenberg on the pod. And we asked him to use AI to come up with a business idea and implement it in only one hour. And to put the pressure on, we actually had him screen share. So we could see exactly what he was doing. And it was mind blowing. And so if you're working out, if you're on a run, if you're on the train and you're listening to this via podcasting apps, it's fine, you could still listen and get a lot of value. But if you can, go to our YouTube page, My First Million, and watch this. And I think it'll make a lot more sense. All right, enjoy the episode.

• 0:46Greg Isenberg?

  I think I'm gonna blow your mind today. By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents.

• 0:59Sam Parr?

  Okay, I'm in.

• 1:10Sam Parr?

  Are you gonna tailor this to someone like me who's like a Neanderthal?

• 1:14Greg Isenberg?

  I'm gonna tailor this to anyone who is an idea person. So anyone who listens to your podcast, My First Million, or my podcast, the Startup Ideas podcast, anyone who considers themselves an idea person, solopreneur, someone who wants a side hustle, someone who wants a business to make money, and is interested in trends and ideas.

• 1:34Sam Parr?

  Okay, I'm into this, dude.

• 1:37Greg Isenberg?

  Okay, so we're gonna go through six steps. The first is how to find the right idea and trend. The second is sketching out the idea. I'm gonna talk about the tools I use. I'm also gonna give away all the workflows, so people can just copy them. We're gonna scope out the MVP using a tool called Manus. We're gonna vibe code a prototype using Bolt new. We're gonna vibe market the business and automate it using Lindy AI. And then we're gonna use AI agent product manager using Idea Browser.

• 2:04Sam Parr?

  Because I'm above the age of 30, I feel a little uncomfortable using the word vibe. But do we get a pass? Can I say the V word?

• 2:11Greg Isenberg?

  You could say the V word. I don't know. Let's, yeah, well, for now, we can both say the V word, even though it's cringe as hell.

• 2:18Sam Parr?

  All right, I'll try it on.

• 2:20Greg Isenberg?

  Let's get into it.

• 2:22Sam Parr?

  All right. So what's the first step?

• 2:24Greg Isenberg?

  The first step is, I'm assuming you don't have an idea.

• 2:28Sam Parr?

  Okay.

• 2:28Greg Isenberg?

  So let's go find an idea. So every single day, idea browser.com. This is act- I created this for myself.

• 2:36Sam Parr?

  Okay.

• 2:37Greg Isenberg?

  So it basically uses, so every single day, a new idea comes with a trend. So today's idea is to create an AI SEO agency. And it gives you a name, LLM Boost. And it basically says that there's 400 million people questioning ChatGPT, et cetera. Someone should start an agency specializing in LLM, large language model SEO.

• 3:01Sam Parr?

  Did your methodology give you this idea for idea browser.com?

• 3:07Greg Isenberg?

  100%. This is basically productized Greg and like I basically, I run a holding company as my day job. And we're constantly incubating and investing in ideas. So we basically said, how can we have an unfair advantage using AI to find the latest trends and ideas?

• 3:22Sam Parr?

  All right, I'm into this.

• 3:24Greg Isenberg?

  But there's a twist. So it says, we're going to offer a free AI-powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked they don't exist. And then we're going to sell premium optimization services to fix it. So for example, like Hampton, I don't know how much of your traffic's organic SEO.

• 3:44Sam Parr?

  Let's say 1,000 people a day from search.

• 3:46Greg Isenberg?

  What people are noticing is that LLM search as a part of organic search is maybe now 5 or 10%.

• 3:52Sam Parr?

  Dude, we are just now getting people, we have gotten a bunch of people who have signed up and they found us via ChatGPT.

• 3:58Greg Isenberg?

  Right. So it would be cool if Hampton, for example, would show up more often.

• 4:04Sam Parr?

  I agree.

• 4:05Greg Isenberg?

  You know, so this is like a good idea, right? And it gives you like an opportunity score, a problem score, and this uses all AI agents. And you can go, you can go in depth and stuff like that. Like it tells you exactly what business model you should use, what your pricing should be, what are, you know, competing customers. It really does all the work for you, you know, the go-to-market strategies, what is the target audience? It actually scrapes and goes through Facebook groups, YouTube channels like this, Reddit. And it basically said, it, it, it's almost like your AI co-founder in that sense. One of the cool features is, let's just say, you know, let, there's a lot of ideas that are really good,

• 4:48Greg Isenberg?

  but Sam, for example, you might not be the best person to go after this idea. So you can basically go through a founder fit score and say, I'm Sam, I'm the founder of Hampton. I specialize in community.

• 5:06Greg Isenberg?

  Is this a good idea for me? And then it uses AI to basically generate an assessment to see if we should actually go and do this idea.

• 5:16Sam Parr?

  Okay, this is awesome. And do you have a bunch of people? And this is a product too. I didn't, I just signed up for it. Do you have a lot of customers for this?

• 5:22Greg Isenberg?

  I haven't publicly posted about it.

• 5:25Sam Parr?

  Wow, all right. So this is awesome. All right, so it gave me a six and a half out of 10.

• 5:29Greg Isenberg?

  Yeah, so it says your skill alignment is kind of, it's actually kind of savage. It's because your skill alignment is four on 10, which I don't disagree with.

• 5:36Sam Parr?

  I agree with.

• 5:37Greg Isenberg?

  Yeah. So it just goes through this and it gives you some immediate actions to do what you should do. Okay, maybe we should partner with an AI and SEO expert. You know, maybe you should launch a community-driven platform for client engagement. Anyways, the point of this is.

• 5:52Sam Parr?

  Dude, this is awesome.

• 5:53Greg Isenberg?

  Yeah, and there's way, there's way more you can do. You can also, you know, it tells you exactly what your offer should be. It gives you different frameworks, like Alex Hermosy has the value equation, which I really like.

• 6:04Sam Parr?

  Dude, this is gonna be a huge product that you made. This is really cool.

• 6:08Greg Isenberg?

  And it, and it, and it's all, yeah, it's special to this. And it also has this AI assistant, like we can ask it, like, you know, what are the key risks of the business? And you could have a full-on, it's like ChatGPT for ideas. There is a feature, and we can go to it, maybe at the end if we have time.

• 6:24Sam Parr?

  Okay.

• 6:25Greg Isenberg?

  Where you upload your own idea and it generates a report based on all our, all the data of like YouTube and Reddit and all of AI, basically.

• 6:34Sam Parr?

  But step one is to use this website to get an idea. That's pretty awesome.

• 6:39Greg Isenberg?

  You want it, you want to, and you know this, you want to build an idea based on a trend because it's easier.

• 6:44Sam Parr?

  Yeah.

• 6:45Greg Isenberg?

  So, look, find, you know, use something like idea browser.com to get an idea based on a trend. And then go, so that's step one.

• 6:58Sam Parr?

  Hey, really quick, if you're enjoying this episode, the team at HubSpot, they actually went and summarized the entire thing. And so it's in a PDF that's really easy to read, so you can refer back to it. All you have to do is click the link below, but this thing is awesome. I just proofread it and it walks you through Greg's entire five-step system from idea to paying customers using nothing but free tools and AI prompts. So you should go and check it out. It's a very easy summarization of this entire episode. Again, the link is below. All right, now back to the show. Okay, so I think ideas are important. I think that for a lot of people just starting out, ideas are unimportant because it's just like, just get into something and you'll figure it out.

• 7:38Sam Parr?

  But I think that if you have a proven track record of like, I execute, so execution or going forward is not a problem for me. And then if you have that personality, ideas are actually incredibly important. I talked to Kevin Ryan, who's a, I believe he's a billionaire, but he's founded MongoDB, which is a 35 or 50 billion dollar company, business insider, guilt group, Zola. But he started all these amazing companies and he started it via his incubator. And he told me that ideas are incredibly important. And he was like, I get one good idea a year and I want to make sure it's important and great because I go hard on that idea. And so I have to make sure that I'm going in the right direction. And so I actually have grown to become a believer that ideas are actually really important. It's not just execution.

• 8:21Sam Parr?

  If you have a past of, you move forward.

• 8:24Greg Isenberg?

  I think you're right. So that's step one. Step two is, okay, I kind of cheated in the sense that you do need a human being involved in this process, not 100% with AI. So step two is you got to sketch out the idea. So I use a tool, I'm not affiliated, by the way, with TL Draw. Have you TLD Draw or TL? Have you seen this?

• 8:47Sam Parr?

  No, what is this?

• 8:48Greg Isenberg?

  Basically like-

• 8:49Sam Parr?

  I'm going to everything as you're talking, I'm going to it.

• 8:51Greg Isenberg?

  Yeah, well, I wanted to give away like the stack. I'm going to give away the stack that I use. So basically it's kind of like a FigJam competitor. I think it's free to sign up. And I just wanted to sketch out what this quiz would look like. So, because you know, if you remember, the idea is we need to do- Two things, we need to, people are gonna land on this website. It gave, Idea Browser gave us the name, L M Boost. We need to learn about the business. So for example, Hampton, you know, what's the URL? What type of customers you want? Then we need to do research with agents. And then we need to check that, you know, is Hampton coming up in Chat G P T? Is Hampton coming up in Claude? Is Hampton coming up in Grok? And then we need to give it a score. So I just drew this out.

• 9:35Greg Isenberg?

  And the reason I drew this out is because I've noticed, and this is a tip for everyone listening. I noticed that when you go to an L L M, I use, I'm using Manus, and I can talk about that. And you give it an image like that, you're gonna get better results.

• 9:53Sam Parr?

  That's crazy. And how long did it take you to draw that out?

• 9:56Greg Isenberg?

  Like seven minutes?

• 9:58Sam Parr?

  I hate drawing on computers.

• 10:00Greg Isenberg?

  Yeah. The beauty about T L Draw, though, I will say, is that like, it makes it for like, bad drawers like you and I to just like, make these boxes. So it's for us. It's for us. Big Jam is also really good.

• 10:13Sam Parr?

  Okay. It's T L draw dot com. T L D R A dot com.

• 10:18Greg Isenberg?

  Exactly. The next step is to scope out our minimal viable product, right? So we need to figure out how we actually gonna build this thing, right? There's so many question marks. And instead of going to a product manager, or instead of trying to figuring out the self, you and I are lazy, right? We're just gonna go and get A I to do this whole thing for us. So Sam, have you ever heard of Manus?

• 10:41Sam Parr?

  No, I'm on their website right now. It says Manus is a general A I agent that bridges minds and actions. It doesn't think, it delivers results. It excels at various tasks and work in life and getting everything done while you rest. All right, that sounds great to me.

• 10:57Greg Isenberg?

  Yeah, so it's, it's very, you know, people might ask, like, how is this different than Chat G P T? Or Claude, or some of those? And it's almost like a Chat G P T supercharged. So I'll go through my prompts, but basically. It's almost like we're watching, you know, if people are seeing, it literally goes and searched the internet for you and based on that, like learn stuff and then executes on the task. So it's like having 100 agents working for you.

• 11:25Sam Parr?

  But doesn't OpenAI Research do this too?

• 11:29Greg Isenberg?

  Yeah, but not like, first of all, I can watch it happen in real time and give it feedback, which is kind of cool.

• 11:34Sam Parr?

  Well, sorry, OpenAI has Operator too, though.

• 11:37Greg Isenberg?

  Operator, yeah. This is like a supercharged version of Operator.

• 11:40Sam Parr?

  So wow, you think this is better than Operator?

• 11:43Greg Isenberg?

  I mean, I'll, I have to give a disclosure, which is it's Chinese. So like, be careful. I mean, I'm not like putting, you know, my financial data and uploading it.

• 11:54Sam Parr?

  Right. So do they like, like they like put like PS, like capitalism is horrible and like, you know, we're going to come and dominate you eventually.

• 12:03Greg Isenberg?

  Totally. It's, it's, you know, it's, there's a subtle, subtle nuance to that for sure in, in, in the vibe. So, but I will say it's, it's extremely good at, for this use case. So I'm going to go through the prompts and we're going to, and by the end of this section, we're going to have a good idea of like what we're building and all the specs.

• 12:25Sam Parr?

  And I just signed up for it as we were talking. Is it, it has all these like cool, like research, data analysis, all these other like toggles that I could use these, uh, do you, does this cost money or is this free?

• 12:37Greg Isenberg?

  Free to use initially. They give you, like a lot of these, they give you like, they get you hooked. They're like drug dealers. They get you hooked and then you have to buy, you know, then you just have to buy credits. It's a credit system.

• 12:51Sam Parr?

  All right. Okay. I have an account now.

• 12:53Greg Isenberg?

  Yeah. And by the way, this was invite only up until recently. So your unfair advantage, like people listening to this, like get on this now before everyone finds out.

• 13:03Sam Parr?

  Well, I looked at their traffic. It looked like they went live in March because they had like zero traffic and then in March they had 23 million site visits.

• 13:11Greg Isenberg?

  It's insane. Yeah.

• 13:12Sam Parr?

  Okay.

• 13:14Greg Isenberg?

  So have you heard of Whisperflow?

• 13:18Sam Parr?

  I love Whisperflow. Whisperflow is my favorite AI tool.

• 13:23Greg Isenberg?

  Okay, so I love Whisperflow too. You can use it on a phone and or desktop. So I literally just-

• 13:30Sam Parr?

  So Whisperflow, by the way, it's a, it's a, I think it might be free too. Maybe I paid a hundred dollars, but basically I click a button on my computer and anywhere where I would normally be typing, it transcribes what I'm saying. So I'm just talking all day instead of typing.

• 13:46Greg Isenberg?

  Exactly. So that's what I did here. It's like, I basically did a prompt where it's like, I'm starting, you took the idea from my idea browser. I uploaded the image and I'm like, I'm starting an agency for LMSO. I just basically explained what I'm doing. I'm not going to go through the full prompt. But the key here is when you're doing the initial prompt, don't forget to say, "Ask me any questions before you get started." So we have the right strategy for this. I've noticed that by putting that in there, that small one, you know, one sentence, you're going to get better output.

• 14:21Sam Parr?

  So you were talking to it and got the text and also you attached the image?

• 14:25Greg Isenberg?

  Yeah, you, you should attach any, any images or documents that you think are relevant to whatever it is you're trying to do.

• 14:34Sam Parr?

  Understood. And then, uh, and then so the reply was, "This is interesting. Here's a bunch of questions that I have to ask before we get started." Okay?

• 14:42Greg Isenberg?

  Yeah. So I mean, it asked the right questions, I would, I would say, like, who is the target audience for the quiz? What is the main goal for the person? What is the key differentiators between traditional SEO and LMSO? So it asked these questions and then, you know, I use Whisperflow. As you can see, like, it's so casual. I'm using Whisperflow just to respond.

• 15:08Sam Parr?

  Okay.

• 15:10Sam Parr?

  Wow.

• 15:11Greg Isenberg?

  So wow is coming up. It's it's it gets even crazier. So, you know, I say things like the ultimate business goal to be give to give them a benchmark for where they're ranking in LLMs now. And then we provide a service for helping them level up their LLM SEO with tools and services. So I'm basically giving some more information.

• 15:29Sam Parr?

  Wait, would you and would you ask it to critique the idea?

• 15:32Greg Isenberg?

  Oh, yeah, I do that all the time.

• 15:34Sam Parr?

  So you'll be like, does this make sense? Or do you think it should be different? Like, could I just say it like my goals to scale to 100 million in revenue in 10 years?

• 15:43Greg Isenberg?

  Dude, sometimes I'll take an idea from idea browser, I'll put it in and then, you know, ask it to critique it. And then through the conversation with Manus, I'm like, you know what? I don't want to do this anymore.

• 15:54Sam Parr?

  And this is better, you think than you, because I do the same thing with OpenAI, but with my own company. So with OpenAI, our chat GPT, I'll upload like my financials. I'll upload like a book that I like, like, for example, it could be like a Warren Buffett book. And I'll be like, ask Warren, what would Warren say about this? How would Warren solve these problems that I'm facing?

• 16:14Greg Isenberg?

  Yeah, that's that's a really good actually hack for using any of these LLMs is like, pretend you're XYZ person you look up to. What how would how would um, would Warren Buffett start this business? Why or why not? Would Sean Poirier start this business? Why or why not?

• 16:33Sam Parr?

  Yeah, or sometimes I'll be like, pretend that you're a BCG or McKinsey consultant. And you're like, cold hearted and all about operations. Explain to me how that personality type would execute on this problem or whatever.

• 16:48Greg Isenberg?

  Yeah, that's a good hack. People should definitely do that.

• 16:51Sam Parr?

  Okay, so Manus is awesome, but you're saying that Manus, for what you're doing right now, this is better than chat GPT.

• 16:59Greg Isenberg?

  Oh, yeah, it's it's night and day. It's actually night and day.

• 17:02Sam Parr?

  Wow, okay.

• 17:03Greg Isenberg?

  And so chat GPT is not going to do this, for example, like, it start, you know, or clarifying some stuff. It literally creates a to do list for the project. This is like literally like what a project manager, product manager would do.

• 17:17Sam Parr?

  Okay, this is insane.

• 17:20Greg Isenberg?

  Right? So Phase One, Research and Planning, clarify quiz objectives. You know, Phase Two, question and prompt development, create detailed quiz questions, draft specific, clear and actionable questions for each category. Phase Three, validation and finalization, validate questions and prompts with users. And then the delivery, report and send quiz materials to user, provide the finalized quiz materials to the user. It's basically putting an entire project plan for what I'm doing with Manus right now.

• 17:50Sam Parr?

  Wow, I feel like all of my employees need to know how to do all this.

• 17:53Greg Isenberg?

  Yeah, send this to everyone, send this to everyone. It's just gonna make you a lot more productive.

• 17:58Sam Parr?

  So what was the second question? So the first thing that you did was you explained the business and then what was the? And then it asked you a bunch of questions, you answered the questions, and then what?

• 18:07Greg Isenberg?

  So we got the project plan and then it goes and gets to work. It's your product manager, it's your AI product manager, and it actually goes and creates the two things that we actually need. Because remember, we're trying to productize, we're trying to create like essentially a SaaS software to basically score how a company like Hampton is gonna, you know, come out in a LLM, in a ChatGPT. So we need two things. We need to, what are the questions that we need to ask the business? And how do we test on the different LLMs? And, and I don't know how to do that, so that's why we're gonna, we asked Manus to do it, and Manus figured it out for us.

• 18:51Sam Parr?

  Holy shit.

• 18:52Greg Isenberg?

  So what you're looking at, Sam, is the quiz, the quiz detailed questions that we can make as like, almost like a type form on our product.

• 19:03Sam Parr?

  What's the name of our product?

• 19:05Greg Isenberg?

  It's called LLM Boost.

• 19:07Sam Parr?

  Alright, so you go to llmbust.com and right on the first page, you see like a quiz, and you're gonna start taking that quiz.

• 19:13Greg Isenberg?

  Yeah, we're gonna, and Sam, we're gonna.

• 19:17Greg Isenberg?

  Like, I'm gonna actually show you how I vibe coded it in like, four minutes. And we're gonna actually go through that product after.

• 19:25Sam Parr?

  Okay.

• 19:26Greg Isenberg?

  How's your heart rate right now?

• 19:27Sam Parr?

  I feel

• 19:30Sam Parr?

  like I'm taking notes and I'm like, I need everyone at my company to know exactly how to do this. And I'm like, do I hire a Greg? Like, how do I teach all of my, or am I like, do I just have to get good at this and I have to teach everyone? Like, is my job as, as the boss just to be like, teaching people how to use AI? Is that it?

• 19:49Greg Isenberg?

  I don't think this is something that you can outsource.

• 19:52Sam Parr?

  Yeah, so then you're saying that I need to get good at this and then I need to teach people.

• 19:55Greg Isenberg?

  I mean, unfortunately.

• 19:57Sam Parr?

  Wow, okay.

• 19:58Greg Isenberg?

  The unfair advantage and the returns that you're gonna get by understanding these tools is just worth it. Like, why would you wanna outsource it?

• 20:06Sam Parr?

  Well, because I'm not an expert in it, but I guess I have to become an expert. But how do you stay on top of all of this?

• 20:11Greg Isenberg?

  It's my job, you know? It's my job to stay on top of this stuff.

• 20:14Sam Parr?

  I know, but tell me, like, how did you know Manus is awesome?

• 20:17Greg Isenberg?

  Because I'm a nerd, dude.

• 20:19Sam Parr?

  Dude, that's such a, that's such a cop out. Like, are you playing on Twitter all day? Are you in, like, what are you doing?

• 20:25Greg Isenberg?

  I do have tweet notifications for like, some creators that I like and that I'm, you know, following everything that's new that's coming out. And I'm also, when I say I'm a nerd, I love playing with the tools, not just like

• 20:40Sam Parr?

  But you're just hearing this through word of mouth, word of mouth being just like, just the trades. You're reading the trades. Yeah, you're reading the trades, you know? It's just the trades is not some, it's not some, it's not PC Weekly anymore, it's a guy on Twitter.

• 20:53Greg Isenberg?

  And then I would say like, what I like about the podcast, and you probably like this too, is that it's an opportunity to actually learn in public. So I'm just learning in public on the podcast.

• 21:04Sam Parr?

  All right. Well, this is cool. What, now what?

• 21:07Greg Isenberg?

  So we got these two quizzes and exactly, you know, how we can, yeah, we have that, basically the quiz for the business and then we have the prompt testing for the LLMs. But when I went through it, I actually felt that this was too long. Like, no one's gonna answer a thousand questions. So I basically said, is there any way to make the quiz shorter? It's huge quiz. And then I also, I downloaded a LLM SEO mini course from the vibe marketer.com. It's another, you know, whatever it's a course. And I just uploaded the content to make it even better. Cause I was reading, I'm a nerd and I was reading this stuff.

• 21:50Greg Isenberg?

  And I was like, I want to make sure that we have this course and all this content in here. So I just basically, the point here is you can paste anything into here for context. PDFs, documents and stuff like that.

• 22:02Sam Parr?

  This was a free course?

• 22:04Greg Isenberg?

  This was a pay, I paid, well, I'm, it's a co-founder of mine started this course.

• 22:09Sam Parr?

  Okay. So you got it for free, but it's a paid course. And is this the thing on school?

• 22:16Greg Isenberg?

  It's a thing on school. Yeah.

• 22:18Sam Parr?

  Okay. Got it. So it's 150 bucks and you got some course and you put it in there. Understood?

• 22:23Greg Isenberg?

  So it's like, thank you. And then it goes, I'm going to review the transcripts and refine the prompts and the quiz questions. So then it goes, my plan, and doesn't it sound like a human? My plan is to analyze the transcript you provided to extract key insights relevant to LMSO. And how businesses are found LLMs. And then it's going to work on the strategies to shorten, consolidate the quiz. And then it's going to revise both the quiz questions and the prompt template. It's like such a, it's so pleasant dealing with an employee like this.

• 22:56Sam Parr?

  Yeah. It's going to be like, hey, uh, my grandma died. I gotta go to the funeral in Tampa. I'll be back in two weeks. And then it's like, gonna take a 10 day vacation.

• 23:05Greg Isenberg?

  Manus takes no vacations.

• 23:07Sam Parr?

  Oh, okay. Cool. So it is a great employee.

• 23:09Greg Isenberg?

  So it goes and does it for us. We've got the files to review. And I want to give away one more tip on Manus. So, or actually it works on any LLMs. So we talked about this in the beginning, you know, we're lazy, right? So how do we, I know what I want to do next. Now that I have the quiz, it's like, I want to go vibe code. I want to build this product, but I need to know what is the best prompt.

• 23:37Sam Parr?

  Yeah.

• 23:37Greg Isenberg?

  To prompt, in this case, I'm using bolt new. And so the best thing you can do is actually ask Manus or chat GPT.

• 23:48Greg Isenberg?

  What is the best prompt? So I say, can you create a prompt that I can give my AI developer? That I would use to generate this landing page with a multi-step funnel that asks the LLM questions, include all the necessary fields that they need to have and have a clean, modern design?

• 24:03Sam Parr?

  By the way, this is another huge hack is to ask it the prompt that you should ask it.

• 24:09Greg Isenberg?

  It might be the biggest hack of using LLMs like well is ask for the prompt. You will never be able to out-promt the person, the guy, you know, the software that sees all the prompts.

• 24:25Sam Parr?

  I also use Kubera. Do you know Kubera?

• 24:28Greg Isenberg?

  Yeah, I use the product.

• 24:30Sam Parr?

  I love Kubera. Kubera, I'm not affiliated with it at all, but I know the founder and it's like a net worth tracker. So it doesn't, it's just like MIT or whatever. You could just track all your finances and they have an AI ChatGPT integration. And then I was like, all right, what questions do you think I should ask you on happiness, on life strategy, whatever? Like, tell me some questions you think I should ask you. And it gave me a list of all the questions that I should ask it that I never even thought of. And I started having a conversation with it. It was really amazing. And so asking the LLM what you should ask it is shockingly useful.

• 25:03Greg Isenberg?

  Amen, brother. So we asked it and it does it beautifully. I'm going to go open it up just to show you what that prompt looks like. It's a super long prompt, so it goes through the project goal. It's like develop a high converting landing page and integrate a multi-step quiz funnel.

• 25:23Sam Parr?

  And this is the prompt that you're going to give to bolt.news, which is the thing that's going to make the website.

• 25:28Greg Isenberg?

  Correct.

• 25:29Sam Parr?

  Yeah. Wow, so it's a really long prompt.

• 25:31Greg Isenberg?

  Yeah, like really long. Like obviously you and I would have never done this.

• 25:36Sam Parr?

  Yeah, that would have taken a week. It's like writing a term paper.

• 25:41Greg Isenberg?

  Look at this dude.

• 25:43Sam Parr?

  Yeah. Wow. Okay.

• 25:46Greg Isenberg?

  So, thank you, Mattis and the People's Republic of China. And we then move on to a Silicon Valley startup called Bolt New. And I will show you how I one-prompted the website.

• 26:04Sam Parr?

  And is Bolt New the same thing as Cursor, Lovable and all this other stuff?

• 26:10Greg Isenberg?

  There's Bolt New, Lovable, Cursor and, I mean, there's a lot of them now. Windsurf is another one that just, I think, got acquired for $3 billion. I don't know if you saw that.

• 26:21Sam Parr?

  Yeah, I did. That was the same thing?

• 26:23Greg Isenberg?

  Yeah, it's like a similar thing. So Cursor and Windsurf are for more technical people.

• 26:29Sam Parr?

  Got it.

• 26:30Greg Isenberg?

  Lovable and Bolt are for non-technical people who want to ship software.

• 26:36Sam Parr?

  And why do you prefer this one over Lovable?

• 26:38Greg Isenberg?

  You know, I started using this first. I find it, I find the output to be really good. But use whatever works for you.

• 26:45Sam Parr?

  Understood. Okay. So you typed in or you copied that huge thing in there?

• 26:50Greg Isenberg?

  And then I get this webpage, okay? And it says, you're cut, by the way, I'm not like creating copy here, right? You know, I'm not doing anything. I literally one-shot it and says, "Your customers are searching for you on LLMs, but you're not there. Sad face. Our free quiz helps you understand your visibility in ChatGPT, Perplexity and other AI models and what to do about it. Take the free LLM SEO quiz now."

• 27:21Sam Parr?

  Oh my God. Okay. So click it.

• 27:24Greg Isenberg?

  You're a words guy. Not bad.

• 27:27Sam Parr?

  This is more than not bad. Your customers, yeah, I mean, that's, it's the best.

• 27:33Greg Isenberg?

  Sam, you're the, humans are the best, but you know, it's a close second.

• 27:36Sam Parr?

  But I like how it says, there's even a, there's even a testimonial from a CEO of a major internet company. And you want to know something? I would leave that in there.

• 27:48Greg Isenberg?

  Why?

• 27:50Sam Parr?

  I would just leave it as we're seeing, here's the testimonial. We're seeing a much higher conversion rate from prospective users coming from organic LLM traffic versus organic search from the CEO of a major internet company. I think the CEO of a major internet company has probably said that before, so it's not, it's not wrong to keep that in there.

• 28:12Greg Isenberg?

  It's like, define major.

• 28:14Sam Parr?

  Yeah. A person has said that.

• 28:18Greg Isenberg?

  Totally.

• 28:18Sam Parr?

  I don't know if they've said it about LLMboost.com, but like, a person has said that for sure.

• 28:24Greg Isenberg?

  So, let's get into the quiz. So, it creates the quiz.

• 28:27Sam Parr?

  Wait, so, did you do any work before this? Because I'm on bolt.news right now. It takes like, a few minutes to make the website, if you're using a free account like I am, right?

• 28:36Greg Isenberg?

  I'm pretty sure I have a free account. Maybe I have a paid account.

• 28:39Sam Parr?

  Okay, so while we were talking, I just said, "Make a personality quiz website." And I got a webpage that, like, I just clicked "Start Now."

• 28:49Greg Isenberg?

  Right.

• 28:50Sam Parr?

  And it works. The website works.

• 28:52Greg Isenberg?

  Yeah, it's crazy. It's absolutely crazy.

• 28:55Sam Parr?

  Okay, awesome.

• 28:57Greg Isenberg?

  Yeah, so, there's this thing that you can literally just say English to, and software comes out of it, which is bonkers. And, so it says, "What type of business do you want to operate?" Let's just say, like, a service business. "Do you have a website for your..." Or, we can just do, like, you, actually. We can do, Hampton would be a service business, actually.

• 29:17Sam Parr?

  Yeah, yeah.

• 29:19Greg Isenberg?

  "Do you have a website?" Yes.

• 29:20Sam Parr?

  I do.

• 29:21Greg Isenberg?

  "How often do you publish new content?"

• 29:23Sam Parr?

  Weekly. Yeah, weekly or more often.

• 29:27Greg Isenberg?

  "What topics does your content typically cover?"

• 29:29Sam Parr?

  How-to guides.

• 29:31Greg Isenberg?

  Like, this is relevant.

• 29:31Sam Parr?

  Let's go to case studies. Go to case studies. Click case studies.

• 29:34Greg Isenberg?

  You can click both.

• 29:36Sam Parr?

  Oh, wow, okay.

• 29:37Greg Isenberg?

  But, before today, how familiar were you with LMSO?

• 29:42Sam Parr?

  Somewhat familiar.

• 29:43Greg Isenberg?

  Okay.

• 29:45Greg Isenberg?

  Do you use, do you or your team use AI tools like ChatGPT for business?

• 29:48Sam Parr?

  All the time.

• 29:49Greg Isenberg?

  Yeah. Are your competitors visible in AI search, to your knowledge?

• 29:55Sam Parr?

  I am not sure.

• 29:58Greg Isenberg?

  How important is SEO for your business currently?

• 30:01Sam Parr?

  Somewhat important.

• 30:04Sam Parr?

  Joinhampton.com.

• 30:10Sam Parr?

  People don't search CEO communities, but but in LLMs, they'll ask it CEO questions, and it would be amazing if we were recommended.

• 30:29Greg Isenberg?

  Put your name, Sam, par, okay.

• 30:33Sam Parr?

  Company name Hampton.

• 30:35Greg Isenberg?

  Look at this, look at this.

• 30:36Sam Parr?

  I want the report. Oh, like they put a little privacy thing.

• 30:39Greg Isenberg?

  That's a small detail that I that again, so.

• 30:42Sam Parr?

  They should put like the Chinese emoji flag at the end, and that's like the symbol for gotcha.

• 30:48Greg Isenberg?

  Totally. Made in China. Privacy, no. We respect your privacy and will only use information, use your information to send you your quiz results and related LLM SEO information. We will never share your information with third parties. This is the little details that if you don't use Manus or an LLM like that and and ask it to do the prompt for you, you will miss.

• 31:09Greg Isenberg?

  Boom. So in 24 hours, Sam, you're going to get a personalized LLM SEO score. You're getting an analysis of your current AI search visibility. You're going to get specific recommendations for improvement and additional resources to help you to help optimize your business for LLM visibility. We just built a SaaS in like 30 minutes or so.

• 31:29Sam Parr?

  Well, but it's not doing though. Is it going to do the work for me?

• 31:33Greg Isenberg?

  It's not. You have to then hire the person to like the consultant.

• 31:39Sam Parr?

  Like, so who's going to do a personalized LLM SEO score?

• 31:43Greg Isenberg?

  This software. So.

• 31:44Sam Parr?

  Wait, what?

• 31:45Greg Isenberg?

  Manus created the the all I have to do to get it to to to for this to work, all I have to do. So Bolt has these like integrations.

• 31:55Sam Parr?

  So let me see my my analysis. Analyze me, baby.

• 31:58Greg Isenberg?

  I have to just put in, all I have to do is get a chat GPT API key and hook it up. And I'll give I can get your score.

• 32:09Sam Parr?

  How hard will that be?

• 32:11Greg Isenberg?

  In under an hour, you can have ChatGPT analyze the data. And you know, you would probably want to have an integration with Superbase. So you know Superbase?

• 32:24Sam Parr?

  No, dude.

• 32:26Greg Isenberg?

  Okay, so Superbase is, it's just, it's a database. So this is just the front end, right? In simpler English words, I would say it's just the thing that is showing it. But you need to hook it up to a database, a place where you can store the data. And you can also, and if you want to take payments, you're gonna want to add Stripe as well.

• 32:49Sam Parr?

  What? Okay, so, and the way that you would create this report for me is by doing what?

• 32:55Greg Isenberg?

  So in the Manus details, it tells you exactly what we should prompt ChatGPT, perplexity, all that stuff. And we just need an API key because it will cost money to actually use the intelligence of those L of those LLMs.

• 33:12Sam Parr?

  But what would we ask ChatGPT?

• 33:14Greg Isenberg?

  So we can actually go back to Manus and, and see that. So here's the testing. So section one, you know, brand and company info prompts to check if an LLM can accurately retrieve basic information about the company and its offerings. So if you actually filled, so if Hampton, just, so it would take your information, your quiz information, and then in company name, it would say Hampton.

• 33:43Sam Parr?

  Yeah, yeah, yeah.

• 33:44Greg Isenberg?

  Right?

• 33:45Sam Parr?

  Yeah.

• 33:46Greg Isenberg?

  So it's going to take all that quiz information and it's going to just put it in all these questions. And then we're going to have agents basically figure this out for us. And it's going to output a score.

• 33:59Sam Parr?

  And the agents would be ChatGPT?

• 34:02Greg Isenberg?

  Yeah.

• 34:03Sam Parr?

  And they would be, I would be asking ChatGPT itself, how does Join Hampton rank?

• 34:10Greg Isenberg?

  Yeah. Well, you'd actually, you would probably, the prompt would be, yeah. The prompt would be like, what can you tell me about Hampton? Then it would, then the output would go to Superbase. This is getting a bit technical, but then the output would go to Superbase. And it would say, this is what we learned about Hampton. And then ChatGPT or OpenAI would say, okay, based on that, it performed well, not well. You know, we're going to give it a score of 70 on 100. And then now you have that score.

• 34:38Sam Parr?

  So Superbase is the one that's giving the score?

• 34:41Greg Isenberg?

  Superbase is what stores the data. OpenAI ChatGPT is what crunches the numbers. Manus is what's given us the questions that we should ask.

• 34:50Sam Parr?

  And ChatGPT is the one that is analyzing if it ranks well? And then what would I have to do better to rank well?

• 34:58Greg Isenberg?

  That's a great question. So that's where it's, you basically send people the report. And you say like, you scored really well here, you didn't score well here. We can help you, like, that's the business model. We can help you, you know, get better LLM SEO for $2,000 a month. Here's a package for $5,000 a month. Here's a package.

• 35:20Sam Parr?

  Well, I know, but if I bought the $2,000 package, what would it be doing?

• 35:23Greg Isenberg?

  Oh, it would be 80%. Here's, here's the thing that no one says. 80% of, or 90% of good LLM SEO is just good regular SEO.

• 35:34Sam Parr?

  So getting backlinks?

• 35:36Greg Isenberg?

  Backlinks. Another thing that's really worth doing is in a world where you have tools like Replit, I think you had him on the show, Bolt, you know, creating calculators and software. That's also a high quality signal for a lot of these LLMs.

• 35:54Sam Parr?

  All right, this is blowing my mind.

• 35:58Greg Isenberg?

  I think the next piece is gonna blow your mind even more. Okay, do it. So you might be thinking, okay, cool Greg. You built something and it's a prototype. But the hardest part about getting a business to a million dollars a year in revenue or two million dollars a year is getting customers. How the hell do you get customers? Well, let's do what I call vibe marketing. So I'm using a tool called Lindy, Lindy.ai. Today, we're gonna go through two to three Lindy workflows that you can copy that can help you get you customers on autopilot. Okay.

• 36:44Greg Isenberg?

  So I, and I'm showing this, by the way, it's not even so that you can copy it. It's just so that people listening to this could, in their own businesses and own ideas, could, could be thinking about, okay, how can I use a tool like this? That's what I'm doing with all these tools. You don't need to use Manus, you don't need to use, you know, Bolt, you don't need to use idea brads, you don't need to use Lindy, but just think like this. So this is a flow that I use for our design agency, LCA, that does design for AI interfaces or an AI age that has literally made us millions of dollars. And it could be used for LLM boost too.

• 37:25Greg Isenberg?

  The way it works is this, I take my tweets, I create content on Twitter. I post it to LinkedIn, okay? I literally just copy and paste it. Then if I have a post on LinkedIn, it looks at who comments and likes it. Then it puts all that data. So Sam Parr might like and comment and say like, cool, cool post. It goes into that database and it, it gives me data enrichment. So I basically, it says Sam Parr, oh, he, he lives in New York, Hampton. He's got 5,000 followers, whatever it is. So it decides if a lead is qualified or not.

• 38:07Greg Isenberg?

  It says LM scores the prospect based on zero to five, based on our secret sauce. It's a criteria.

• 38:13Greg Isenberg?

  If the lead is qualified, we actually get their email and phone number on prospect.

• 38:21Greg Isenberg?

  And so

• 38:23Sam Parr?

  Do you have to have a prospect account?

• 38:26Greg Isenberg?

  Uh, we have to have a prospect account, yes. So it'll give me your email, then it updates it. And then it, we have a Slack channel that says Sam Parr, potential customer just commented. And for us, like for our business, we, our average con, our average deal size is a million dollars. So we're only trying to find like CEO, look at these, like our list of customers, like it's the GM of Nike. It's the president of Dropbox, right?

• 38:57Sam Parr?

  And you make content that the GM or whoever liked.

• 39:01Greg Isenberg?

  Yes.

• 39:01Sam Parr?

  And oh my God, dude, I am all about it.

• 39:06Greg Isenberg?

  I almost didn't want to share this.

• 39:07Sam Parr?

  What videos, what video titles do you have that are all about marketing, uh, things like this?

• 39:15Greg Isenberg?

  All my vibe marketing stuff. I just did like a presentation on vibe marketing. I go through like a bunch of workflows.

• 39:21Sam Parr?

  Watch that. That's a good primer. Start with that.

• 39:23Greg Isenberg?

  Oh my God. Sorry to give you homework. So

• 39:25Sam Parr?

  You're making me weak at the knees, Greg.

• 39:27Greg Isenberg?

  We are nerds, dude. If this is making us weak at the knees, yeah.

• 39:32Sam Parr?

  It is.

• 39:33Greg Isenberg?

  The next thing is going to make you like super

• 39:35Sam Parr?

  Just because I know how much money I have to spend doing this normally and how much work and how tedious it is. Like people who have, like dude, before I literally had a person combing through this, like going through my likes.

• 39:48Greg Isenberg?

  Okay. So check this out. So we notify the potential prospects. And then what happens is we have a salesperson. If, if the salesperson hearts the message, it automatically sends them a text message or email.

• 40:05Sam Parr?

  Wait, hearts? What does heart mean?

• 40:07Greg Isenberg?

  Like heart, like, like a heart. If they press the X, like an emoji.

• 40:11Sam Parr?

  I'm asking you how to define something and you're just saying the words over and over again.

• 40:15Greg Isenberg?

  So you, the, you know, the symbol of love?

• 40:18Sam Parr?

  Yeah, but where is there a symbol of love on LinkedIn?

• 40:21Greg Isenberg?

  On Slack.

• 40:23Sam Parr?

  Wait, okay, so that's where you're... Okay, so I post something on LinkedIn. The GM of Salesforce, who I want to sell to clicks it and says, "You go, Sam," or whatever. "You rock, Sam." I get notified in Slack that I... that he said, "You go, girl." And then someone on my team clicked "Heart," and then what?

• 40:42Greg Isenberg?

  Then that person gets a personalized email or text message.

• 40:47Sam Parr?

  Oh, my God.

• 40:48Greg Isenberg?

  Yeah. Insane, right?

• 40:52Sam Parr?

  What's the email say?

• 40:54Greg Isenberg?

  It's personalized. I... you know, you might get one.

• 40:57Sam Parr?

  What's it say? I don't know. Like, how does the...

• 40:59Greg Isenberg?

  Well, it's like, hey, like, saw that, you know, imagine this, right? Let's just use the example of, yeah, we'll use LCA, like, design agency. So let's just say, check out this, you know, we just designed Dropbox Dash. It's an AI version of Dropbox. And then I noticed that the... or it notices that the VP of Product of Shopify likes it. So personalized email goes out and says, "Hey, Shopify. Like, how can we transition Shopify from a cloud company to an AI company? I'd love to jam with you on it. I saw that you liked my post."

• 41:31Sam Parr?

  That's crazy.

• 41:32Greg Isenberg?

  It's crazy. But wait, even crazier is the next thing I'm going to show you. And I know I keep saying that, but this is... this is going to blow your mind. It's a bit more complicated, so bear with me for a second. And then I'm going to show you, by the way, I don't want to forget. I'm going to show you how you can find some of these workflows. So what if, and by the way, both these things we can use for LLM Boost. What if you can have an email negotiator as an AI agent? So basically, what if you could have someone negotiate on behalf of you automatically using AI? So hear me out.

• 42:05Sam Parr?

  Like, for example, if I'm, like, I'm apartment shopping right now. And like, it could, like, email apartments that I like.

• 42:13Greg Isenberg?

  Well, no. So let's just say, let's use the example of LLM Boost, just because we were talking about it. So let's just say on LLM Boost, we created a pricing page. And it was like, there's three packages for SEO. $3,000 a month, $5,000 a month, and then "Contact us." You know, someone clicks "Contact us."

• 42:34Sam Parr?

  They're like, "Hey, I'll pay upfront, but I want a discount."

• 42:37Greg Isenberg?

  "But I want a discount. No problem." So it goes in, so it gets, we get the email. And then it checks a knowledge base. So a knowledge base could be anything from, like, Notion, Google Drive, Dropbox, a website even.

• 42:52Greg Isenberg?

  And so you do have to do some upfront human work of like saying, okay, if someone, you know, contacts us and wants a discount, you know, we don't wanna, we won't go lower than 10% or 15%. If it finds a response, it automatically responds to the inbound lead. Now it gives it an objective. So the prompt here, you can see on the right-hand side, Tim, the prompt is, your job is to negotiate with the emailer and respond to their questions until a decision is made in regards to the partnership opportunity. Did you write this prompt? So Lindy has a template section. I recommend people go and check them out. You could actually just copy these, some of these workflows and prompts.

• 43:35Greg Isenberg?

  So it goes, hey, first name, appreciate the interest. We only discount 10% for fall deals. It is our busiest time for collabs. Let me know what you decide. You know, keep responses to one to two sentences, never make offerings. So this is insane. Do all of your employees know how to do all this stuff incredibly well? I mean, dude, we're like incubating AI products and have agencies for, for this stuff, so yes. How many, how many employees do you have? We're probably like 55, 60. And if you didn't have this stuff, how much bigger would it, like, how, I, I wanna know how much you're saving doing this?

• 44:15Greg Isenberg?

  Oh, we're probably saving, well, first of all, we're doing, we're doing things that at, at a speed and, and scale, we wouldn't be able to do with human beings realistically. So there's money that we had left on the table, like millions of dollars a year that, per year, especially on LCA side, like these big partnership deals, like it's so important that you reach out to someone like five minutes, 10 minutes, 25 minutes after they are engaged, or else they might even forget about you. You know what I mean? Like in that LinkedIn example? So I would say we're probably saving.

• 44:51Greg Isenberg?

  Five million dollars a year plus.

• 44:54Sam Parr?

  God damn.

• 44:54Greg Isenberg?

  Yeah.

• 44:54Sam Parr?

  Could I just hire, like, are there agencies that I, or I wish that, like, I had a full-time staff member who just did this stuff, who just audited everything that we do and was like, let's automate it.

• 45:05Greg Isenberg?

  You know, I don't mean to plug all my stuff, but you can, you can go to boringmarketing.com.

• 45:12Sam Parr?

  That's what you guys do?

• 45:13Greg Isenberg?

  Like, very small, like, I don't know how many clients, couple, couple dozen clients. Yeah, we spend more of our time building software and technology that automates this, but.

• 45:24Sam Parr?

  I just want you to come on every week and just show me how to do everything like this.

• 45:29Greg Isenberg?

  Professor Greg, so this is kind of cool. So you can, I don't know if you know this, Sam, but you can, you can actually use, I call it Claude. People, Americans call it Claude. Actually, everyone makes fun of me. I call it Claude, but you can use Claude.

• 45:46Sam Parr?

  Is that, is that Canadian?

• 45:48Greg Isenberg?

  In French, you call it, you call it Claude, not, not, not Claude.

• 45:52Sam Parr?

  Not Claude? Okay.

• 45:54Greg Isenberg?

  You can use Claude to basically call a phone number and have a full-on, you know, voice conversation.

• 46:03Sam Parr?

  I've been the recipient of those. I think those are horrible.

• 46:06Greg Isenberg?

  They're 85% there, but it's worth playing with it because Lindy was like, not it 60, six months ago. It was like 20% there and now it's close. So I, I don't know if I would use it to, to, you know, reach out to customers, but Sam, this is what you should do. You create a 1-800 number. It's like 1-800 join Hampton. People call it and you ask for feedback. So we, you call it, you know, you get feedback and someone says, I had an amazing experience with Hampton. It was awesome. And it's anonymous feedback. Then it gets stored in a database. So we stored in Airtable and then we let our team know and summarize, we summarize

• 46:49Greg Isenberg?

  the call and this is using Twilio, Airtable, and then we post it to Slack. So we know every single day we're getting feedback around what people are saying about some of our products and services.

• 47:00Sam Parr?

  We should do that for MFM.

• 47:02Greg Isenberg?

  You should. 100%. You should totally do it. I can build it for you, too.

• 47:06Sam Parr?

  Yeah, let's do it. I want to build that one sometime. I want an MFM hotline that people call and can say whatever and we make a segments out of it.

• 47:14Greg Isenberg?

  Yeah, easy, easy peasy. Oh, gosh. Those are three workflows worth considering. Now, I have to make mention, there are other tools that you could use besides Lindy. There's Gumloop and there's N8N. Dude, these names are funky. Gumloop, Superbase. These are some like interesting names. I like things that are really easy to do. Like, I like that there's templates on Lindy. I find N8N. N8N is almost like the cursor and windsurf for vibe marketing. It's like a bit more, you know, it's a bit more technical. So I like Lindy and Gumloop because they're, they're a bit more simple for guys like us.

• 47:58Greg Isenberg?

  You can actually go through and, and look at all the different templates and workflows that you can go and cut and duplicate if you, if you don't want to create the flows yourself. Oh, my gosh. Okay. Newsletters into Twitter content. If you're, you know, a medical scribe, your custom AI medical scribe. And by the way, there's like, I don't know why people don't do this, but more people don't do this, but there's thousands of $1 million a year plus business ideas just taking Lindy's and Gumloop's workflows and just selling it into the real world, right? Sell a medical scribe to like $299 a month. Dude, I invested at a startup that's doing that. Okay.

• 48:42Greg Isenberg?

  I hope the start, I hope the customers don't see that you can just use Lindy.

• 48:47Greg Isenberg?

  Dude, this is a good one. I haven't seen this. Elon Lindy calls your team to ask them what they got done this week. Oh, my God. That's insane. That's insane. This is wild. Last thing, because I know we have to head in a couple. And I know this is a, this is a comment I always get on my podcast when people are like, okay, Greg, but, you know, that's just a service business. That's just a service business. You just showed us how to like build a service businesses. Well, number one, it's a AI-powered service business. Like the quit, we created SaaS. But okay, I hear you commenter. I hear you. If this, if we were actually building this business, how can we take it from being a service business to more of a?

• 49:32Greg Isenberg?

  Tech business, software business. So one thing I always do is, you know, if you're, if you get to step five, you have a business. It's probably doing hundreds of thousands of dollars a year, if not millions. And you probably have ideas on where you can take it. So what I, what I usually do, Sam, is I'll go back to idea browser and use idea agent and upload an idea I have and just see if it's good or not. So, so before this, you know, Ahrefs, right?

• 50:01Sam Parr?

  I love Ahrefs. I always call it H Ahrefs, but yeah, I like it. I don't actually know how to pronounce it.

• 50:07Greg Isenberg?

  So while going through Manus and building this, I was like, it got me thinking that Ahrefs, I think it, do you know how much revenue they're doing? Like they're big.

• 50:18Sam Parr?

  Yeah, like 80 or 90, like they're in the hundred million dollar range and it's bootstrapped.

• 50:24Greg Isenberg?

  So incredible business, awesome. But there's probably an opportunity to create like an AI, like an Ahrefs for L L M S E O.

• 50:32Sam Parr?

  Yeah.

• 50:33Greg Isenberg?

  And there's probably that niche. And I think S C M Rush, they're publicly traded to, S C M Rush also has like, is a competing product. So I just went on idea browser, posted my, I was like, well, you know, give me breakdown.

• 50:48Sam Parr?

  S C M Rush is like a 450 million dollar a year.

• 50:51Greg Isenberg?

  Oh, wow. Yeah. So it's like, if you can get 1% of that, 5% of that, 10% of that. So I just went and I, I looked at some, uh, you know, some of the data here and it tells me exactly what I should do. So it tells me exactly what my offer should be, tells me my pricing. I like looking at like the value equation. So like I mentioned, the, the perceived, you know, the Alex Hermosy stuff, the value ladder. This is Russell Brunson. Like if we were going to create an AI version of Ahrefs, what would this look like? Well, we'd want to create an interactive S E O audit tool. Great. We've already created that. We'd want to create a starter plan. Okay. $99 a month. And it literally just tells you exactly what to do.

• 51:35Sam Parr?

  Well, but, but you're skipping a big thing, which is you have to build the software. Like, like you're telling me to create the monthly plan. It's like, yeah, okay. Uh, I could accept that money, but how do I create the thing that crawls the, the, the web and tells me how many backlinks I have?

• 51:53Greg Isenberg?

  That's the old way of thinking, Sam. You used to have to create.

• 51:57Sam Parr?

  What's the new way?

• 51:58Greg Isenberg?

  You used to have to go and create it. If you think that AI Ahrefs is a good idea, you literally go back and you repeat all the steps.

• 52:07Sam Parr?

  But are you overselling this? Like, can I actually have bolt new, whatever it's called, make all of the code that create? Like, there must be a reason why Ahrefs has 300 developers on staff, or they did up until... This was all invented at least. But like, you know, like, there is like proprietary things there, right?

• 52:28Greg Isenberg?

  I mean, the short answer to your question, actually, is Bolt, lovable. That's a good place to get your front end, build something simple. Once you're ready to scale it, using tools like Cursor, Replit, Windsurf, which are more technical. You know, developers today are using those products, and they're 10x developers. It's just so much faster. So, listen, I'm not saying it's as easy as 1, 2, 3, 4, 5, 6. It's hard. Building a startup is hard. It's a roller coaster. There's going to be things that you learn. But the reality is, this is the framework for how to build it, and you can build it using tools like this.

• 53:08Sam Parr?

  I'm hyped. I'm hyped. I was telling Ari, I messaged her in the middle of this episode. I said, "Schedule Greg another time to come on right now, because my mind is blown. This is absolutely insane."

• 53:21Greg Isenberg?

  Did you message her? Or did you do some Neuralink agent to message her? Like, was it a workflow that you had created in the past?

• 53:29Sam Parr?

  Brother, I am a Neanderthal. I'm not there yet. Like, I literally messaged my team. I said, "I have some mind-blowing stuff to show you. I'm calling you in 20 minutes." Mind-blowing. And I took screenshots of that, Lindy. And I'm just going to say, "We must do this immediately. This was amazing."

• 53:50Greg Isenberg?

  Amazing. Well, I'm happy. That was the goal. My goal was to share some sauce, get you thinking, hopefully not piss off your team too much. But I think they're going to come out of the other side of this way more productive.

• 54:04Sam Parr?

  You're the man, Greg. I call your YouTube channel just the Greg Isenberg YouTube channel, but it's the Startup Ideas channel, right? Or Startup Ideas Show on the Greg Isenberg YouTube channel.

• 54:14Greg Isenberg?

  Exactly.

• 54:16Sam Parr?

  Thank you. You're the best.

• 54:17Greg Isenberg?

  Thank you for having me.

• 54:18Sam Parr?

  This was awesome. That's it. That's the pod.