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Brian Preston and Bo Hanson explore where wealthy people actually put their money according to Federal Reserve and financial research, contrasting social media myths of yachts and supercars with reality. The hosts explain that wealthy individuals prioritize buying back their time, consistent investing in the stock market through low-cost index funds and 401ks, real estate, business ownership, homeownership, and their health. Throughout the episode, the hosts offer practical strategies and guardrails—such as the financial order of operations and car-buying rules—that everyday earners can copy to build long-term wealth without falling into common financial traps.
Hosts introduce the episode and a brief ad for Michelob Ultra.
Hosts set the stage for exploring wealthy individuals’ investment habits.
Wealthy people outsource tasks to free up time for higher-value activities.
Investing consistently in low‑cost index funds and retirement accounts is key to wealth building.
A majority of the top 10% own non‑primary real estate; it can be a powerful but risky asset.
Hosts recap key takeaways and direct listeners to free tools and resources for building wealth.
Many wealthy individuals hold equity in businesses, but entrepreneurship carries high risk and concentration.
Homeownership is common but not required; the decision should align with personal goals and financial strategy.
Wealthy people prioritize health, using tools like HSAs to achieve triple‑tax advantages.
Wealthy individuals spend modestly on cars, avoiding large depreciating assets and following guardrails.
Defining Wealth in Americadata
According to Federal Reserve data cited by the hosts, reaching the top 10 percent of wealth in the United States requires a total net worth of approximately $1.9 million.
Buying Back Your Timeinsight
Millionaires are nearly three times as likely as the general population to outsource low-value tasks like lawn mowing or house cleaning to free up time.
Research shows that missing just the five best consecutive years in the stock market between 1987 and 2025 reduces a $10,000 investment from $616,000 down to $175,000.
Real Estate Ownership Ratesdata
Federal Reserve data reveals that 69 percent of the top 10 percent of wealthy Americans own real estate outside of their primary residence.
The Reality of Business Failureinsight
Two out of three small businesses are no longer in operation ten years later, highlighting the high risk and concentration involved in entrepreneurship.
Despite offering triple or quadruple tax advantages, only about 13 percent of the adult population utilizes Health Savings Accounts.
High Earners Drive Standard Carsdata
Experian data shows that 61 percent of households making over $250,000 do not drive luxury brands, opting instead for practical cars like Hondas, Toyotas, and Fords.
“If you want to be wealthy, do what wealthy people do, right?”
“They buy back their time.”
“Invest consistently in low-cost index funds within tax-advantaged retirement accounts, following the financial order of operations, 401ks, Roth IRAs, HSAs.”
“90% said that investing in their health was more important than growing their wealth.”
“Only about 13% of the adult population uses HSAs, taking advantage of these distinct benefits.”
Where do wealthy people put their money, and what money habits can you copy to build wealth yourself? Brian and Bo break down what the top 10% and millionaires actually own—from stocks, 401(k)s, real estate, businesses, and homes to the surprising ways wealthy people spend on time, health, and cars. You’ll learn how consistent investing, low-cost index funds, tax-advantaged retirement accounts, HSAs, smart homeownership, and responsible spending fit into long-term wealth building. If you’ve wondered how rich people invest, what millionaires do with their money, or how to build wealth without looking rich, this episode breaks down the data. Jump start your journey with our FREE financial resources Reach your goals faster with our products Take the relationship to the next level: become a client Subscribe on YouTube for early access and go beyond the podcast Connect with us on social media for more content Bring confidence to your wealth building with simplified strategies from The Money Guy. Learn how to apply financial tactics that go beyond common sense and help you reach your money goals faster. Make your assets do the heavy lifting so you can quit worrying and start living a more fulfilled life. Learn more about your ad choices. Visit megaphone.fm/adchoices
8,522 words · 8 speakers
Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.
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