He Makes $1,000,000 in 30 Days Selling Christmas Trees

Get our Business Monetization Playbook: https://clickhubspot.com/monetization Episode 661: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about the NY Christmas Tree mafia, 2 health startups with crazy traction, plus their predictions for big trends in 2025. — Show Notes: (0:00) Christmas Tree Mafia (6:45) Neko Health (11:57) Superpower (21:43) Shaan's 4x/wk training program (25:33) Prediction: Whole Foods is going down (27:40) Prediction: Natural fibers, local meat — Links: • Curbed article - https://tinyurl.com/3z6tzf3w • Neko Health - https://www.nekohealth.com/ • Superpower - https://superpower.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  So this Christmas tree thing is kinda crazy. The story is this article that I read in Curb. Basically, it's talking about the brutal mafia style business of Christmas tree sales in New York.

• 0:23Shaan Puri?

  And I was gonna read you a paragraph here that just captures it. It goes, "Christmas trees are a big business in New York. A lot of people see the quaint little shacks that appear on the side of the road just before Thanksgiving with a bunch of trees. And you think, oh, these are probably independently owned, maybe by jolly families of lumberjacks looking to make a few holiday bucks. That's what I thought anyways. In reality, a few eccentric, obsessed, and sometimes ruthless tycoons control the sale of almost every tree in the city. They call themselves tree men. They spend 11 months a year preparing for Christmas time, which to them is a 30 day sprint to grab as much cash as they can." I'm in. You're in, right? This needs to be a Netflix show.

• 1:04Sam Parr?

  Yeah, and is this the one about this guy named Scott?

• 1:07Shaan Puri?

  Well, there's a bunch of guys. So it talks about like the different guys, because they basically carved up the territories. Like you got Harlem, this one guy gets Manhattan, this other guy's got the East Side, and they all have different territories and they all have crazy names. So it's like George Nash and Kevin Hammer. And it's like, oh yeah, Nash got Harlem. He's a smooth-talking hippie from Vermont. Hammer is a Brooklyn-born Scientologist. He was a powerful force in the business. He is the one who shaped it. Hammer is rumored to own half the tree stands in Manhattan, bringing in more than $1 million every December. The lore is Hammer lives on a yacht somewhere in the Atlantic and he visits New York only at Christmas time, where he holes up in a midtown hotel room with a pile of cash on the bed and a pitbull squatting on either side of him. Like, is this even real? What am I reading?

• 1:54Sam Parr?

  Dude, if you sell a million dollars of trees in one month, like with all your expenses, like that's like a, like a, like a, like a $150, $200,000 a year salary.

• 2:04Shaan Puri?

  Like way more aura.

• 2:05Sam Parr?

  Yeah, you might have a pitbull, but they're not gonna be piles of cash or a yacht.

• 2:09Shaan Puri?

  But you might be like 50%. I could see there's a world where there's like 50% margin all in.

• 2:14Sam Parr?

  Well, you ain't owning yachts in Manhattan when it's on 500 grand a year.

• 2:18Shaan Puri?

  We've been doing it for like 20 years. This is an old article. So I think, yeah, it's pretty crazy. So this talks about like- Basically, one interesting thing is it talks about the history of the Christmas tree. So it says 200 years ago, the idea of putting a tree inside your apartment would be a bizarre decision. Didn't make any sense. This is supposed to be shelter from the outside. Why would you bring a tree in? And it talks about how like Christmas trees that are trees themselves weren't even really associated with Christmas time. And then it says that started to change in 1851. There was a Dutchman named Mark Carr, who was like, I think I can do this.

• 2:52Sam Parr?

  What's doing this?

• 2:53Shaan Puri?

  Uh, like selling trees to people to for the spirit of Christmas. And so he goes, um, he's considered the father of Manhattan Christmas tree business. And we don't know much about him, but basically the way it describes him is he was out of work and he was, he realized that he could chop up a tree from the forest, bring it into the city and try to sell it to the people in the city to have like a piece of like, you know, nature with them. And he goes, he tells his wife, she's like, that idea sucks. This is the great story of every entrepreneur. Tell your wife an idea, she says it sucks and you do it anyways. I think that's the real American dream. And so he comes in and he basically tries to associate these trees with Christmas spirit, with the jolly, uh, wintertime. And he goes and he's, uh, he bought a, got a permit for $1 to sell it inside Washington

• 3:38Shaan Puri?

  Market, the, which was like their wholesale bazaar. And he starts to explain to people there that these are trees that you can stand upright in your house and it signifies Christmas. And he sold them out in a day and that kind of started the, the trend of indoor Christmas trees. Again, assuming this article is not fake completely and the onion.

• 4:01Sam Parr?

  My parents used to do this for a living. They owned a fruit stand.

• 4:04Shaan Puri?

  Yeah. You're just sitting on that fact for five minutes while I'm making up shit about the Christmas trees?

• 4:10Sam Parr?

  No, so to this day, I've told you, my father's a produce broker. So basically these are made up numbers, but hypothetically he'll, uh, buy a million dollars of onions from a farmer and then organize a truck to go pick them up and then sell that load of onions to Walmart for 1.1 million dollars and hopefully make a hundred thousand dollars in profit of which 50 goes to the truck or whatever, you know, made up numbers. Uh, but the way he got into that was my mom. And dad owned a fruit stand like on the side of the road and that fruit stand made a lot of money every October by selling pumpkins and every Christmas selling Christmas trees. And my mom would tell stories about like getting up at 5am in the morning in order to like flip the pumpkins. Cause I guess they can't rest on one side for too long, otherwise they get lopsided.

• 4:55Sam Parr?

  And they would package up these trees and they would just sell a shitload of Christmas trees and that would like make their Q4.

• 5:01Shaan Puri?

  I am fascinated by these uh kind of once a year businesses like uh Michael Girdly came on the podcast. He's talking about his fireworks business. Where 99% of the revenue happens the day before July 4th, right? Like this is like July 3rd is 99% of the revenue. And it's like, what a make or break. What a like high stress, but also you know, kind of peak season versus off season style of business. And those kind of fascinate me. We've talked about before, like I think one of the great side hustles is going around the neighborhood and basically saying, hey, like, do you want us to put Christmas lights up for you? We'll put Christmas lights up. Like I think you can make, you know, tens of thousands of dollars in a six month sprint. If you just wanted to go knock on doors and, and ask, you know, the same question over and over again. And I think that uh like there's a guy in our neighborhood who basically does that, you know, he hits up,

• 5:47Shaan Puri?

  he gets like 50 houses to say yes to this thing. Each one of us pays, you know, I think I paid like 1700 bucks for like a basic Christmas lights thing that took him, you know, and, and, and the guy who was knocking on the door wasn't even the guy who put the lights up. So I don't even know if he was just like a lead gen guy. I don't know who he was, but you know, I respect the hustle.

• 6:05Sam Parr?

  What's this um health startups that are have wild traction?

• 6:10Shaan Puri?

  So there's a couple of health startups that just caught my eye as uh normally there's a bunch of these ideas that sound really great and then they just never work. And a lot of them are like, and they're all the things that, you know, basically a rich, smart, San Francisco, LA, New York type of person does or wants in their life and they think that everybody does and wants that and that it could be accessible to all of them, but actually it's too expensive and too hard to do and too bespoke and all this stuff. Ideas that fall into this category were like music discovery and then there's like.

• 6:44Sam Parr?

  Let me give you a good example. This was a headline in Business Insider. Billionaires plan to launch a media brand around the zeitgeist of Brooklyn.

• 6:52Shaan Puri?

  Exactly.

• 6:53Sam Parr?

  A billionaire launching a media company about how Brooklyn is where it's at. That's the worst. That, that, I'll take how to lose $50 billion for a hundred dollars, Alex.

• 7:04Shaan Puri?

  You know, the Instagram co-founders after Instagram, um, their like revenge company was this news reading app. So they basically, they, they got, they, they quit Facebook and they were like, ah, Facebook is kind of bastardizing Instagram. They're just copying Snapchat and like all this shit. And they were kind of like making these low key, like passive aggressive remarks. And then they were like, we're doing it again. And they were, they did this photo shoot of them and they're like, you know, like in their vacation home where they get away when they want to be creative. And they say they're gonna like, try to change the way that we consume news and make news, you know, less biased and more like easy to consume and all this stuff. And like, of course, you know, two years later, they shut it down because that's again, this kind of like smart, wealthy, well-meaning person.

• 7:47Shaan Puri?

  Trying to solve a problem that they have, but that not a lot of, that it's not, the business is not junk food. Like people want junk food, people want Cheetos and they want the Cheeto dust on their fingers. And anybody who's like, I'm gonna take the Cheeto dust off their fingers, they just don't find a lot of demand typically. Okay. So this is like what I, this is like one model of the world I have. And then there's, but then you always pay attention to what's going to break your frame. Where am I too biased? Where have I locked in and, and maybe the world is changing underneath me. And so there's two health startups. And so, uh, Daniel Ek, who is the founder of Spotify, who is awesome guy, but he checks a bunch of the boxes, right? Billionaire who's, you know, coming off of a, you know, huge, you know, life altering, you know, win of a company.

• 8:30Sam Parr?

  And he's been rich since he was 21.

• 8:32Shaan Puri?

  Been rich for a long time, obviously is at that Huberman phase where he's like, you know what? I need to like take care of my health. I need to get a protocol and like, I'm going to start taking these like, you know, I'm going to start taking drugs that nobody can pronounce. And like, I'm going to do all these things, right? And that's like a normal thing that like, you know, I'm sort of biohacking and like.

• 8:48Sam Parr?

  The protocol phase of life.

• 8:51Shaan Puri?

  Like, yeah, exactly. So he's in his protocol phase. And so he, he launches this thing called Neko Health. And it even had like the other kind of like, oh, warning signs where it's like, he's not really running it. He's like a part of it. But he's like, wait, you're running Spotify. So how are you going to do this? Like, oh, there's like a team that's running it. Okay, so maybe this operator model, who knows? We'll see what happens. So, you know, there were some warning signs. Instead, there's this post that came up. So he posts on LinkedIn, and Daniel posts, "Over 60,000 signups in just 12 weeks. It's been only three months since we launched Neko Health in London. The response is nothing short of incredible. Over 60,000 people have signed up for a scan, which reflects a growing shift towards preventative healthcare and early detection." And I think it's sort of like, you know, maybe prenuvo-esque.

• 9:37Sam Parr?

  Dude, by the way, I think that's bullshit. Getting 60,000 email subscribers, I don't think that's particularly...

• 9:43Shaan Puri?

  Maybe.

• 9:44Sam Parr?

  Because like, if you go to the website, like, it's the craziest, awesomest thing you could imagine.

• 9:49Shaan Puri?

  It's a $250 scan, right? So let's just say, you know, the full value of this is $15 million pipeline in three months. Now, you're saying, okay, some of you will just looky-loos, sure, of course. Not all these people are going to convert. Okay, fine. Even if it's 1/15 of that, if they booked $1 million in bookings for this thing in 12 weeks, for a single geographic location in London, that's kind of interesting to me. That's not nothing, right? That's not like, this pie in the sky thing.

• 10:21Sam Parr?

  What's it do?

• 10:21Shaan Puri?

  I think what they're trying to do is, basically, they're going to scan your body. They're going to look for moles, and they're going to look at your arteries, and your cholesterol levels, and all this stuff. And they're going to be, it's like a better health check, okay? So it's preventative, it's not, like, normally, you know, normal healthcare system is, you have symptoms, we sort of tell you to take two Advils, you come back, you're like, hey, I still got the symptoms. And they're like, okay, well, let's check some basic things here in the office. And then you're like, dude, I really think something's wrong. And they're like, all right, go get a scan. Right? So when you're broken, you get scanned. And the idea where healthcare is going is like, you get scanned before you're broken to tell you where you might break, or what's starting to break, so that we could fix it earlier. Right? Obviously... Like anybody can agree with that idea, but actually doing it and making it work,

• 11:05Shaan Puri?

  both technically and building the brand around it and getting consumers excited about it and getting enough funding or getting enough revenue in the door for this to be a real business is pretty impressive to me. Okay. So, so that was the first thing that happened, that, that little post. The second thing was I'm an investor in this thing called Superpower. Have you, are you an investor in this?

• 11:25Sam Parr?

  I think you told me about it and it looks amazing. So superpower.com. So it says, a new era of personal health. The world's most advanced digital clinic to help you live longer, prevent disease and feel your best.

• 11:35Shaan Puri?

  Okay. Ignore all that. Ignore all that. All it is, is a 10x better version of an annual physical.

• 11:42Sam Parr?

  Okay. I like that.

• 11:43Shaan Puri?

  Okay. You're getting an annual physical anyway. If you're, if you've, if you're bought into the idea of I should get an annual physical, here is a better annual physical. And they're like, okay, what's a 10x experience of the annual physical? And by the way, I love that idea. The simplicity of that pitch, of that, of that, of that mission, I think is really, really powerful. And the thing costs like, I don't know, like 400 or 500 bucks. So it's like, I would be willing easily to pay.

• 12:07Sam Parr?

  Dude, you're on their homepage, right below Mark Zuckerberg's sister and right next to the Winklevoss twins.

• 12:15Shaan Puri?

  Oh, hold on. Mark Zuckerberg's sister?

• 12:17Sam Parr?

  Well, still pretty cool.

• 12:19Shaan Puri?

  My excitement went up and down.

• 12:21Sam Parr?

  You're right next to Mark Zuckerberg's sister.

• 12:26Shaan Puri?

  Shout out to, was it Ariel?

• 12:28Sam Parr?

  Yeah.

• 12:29Shaan Puri?

  Cool. Actually I met her. I met her at a party. She was, she was actually very cool.

• 12:36Shaan Puri?

  Okay. So let me just tell you a little about this. So they sent this investor update. I think I'm allowed to share this. So Jacob, one of the founders, he sends this investor update and I invested in this thing like a little while back. Didn't kind of hear about it. They were like working on it. Honestly, he was like, all right, we'll see when this thing comes out. And here's what they said. They go, the best doctors in the world already offer this today, but having a concierge doctor who does this type of, type of work for you can cost like a hundred K plus. It's right. It's only for rich people. So our job is to make that available to everybody. Okay. So then.

• 13:04Sam Parr?

  By the way, I'm going to my concierge doctor tomorrow for my checkup and it's not a hundred thousand dollars.

• 13:10Shaan Puri?

  What do you pay 20K a year?

• 13:12Sam Parr?

  No, maybe 5,000.

• 13:14Shaan Puri?

  A year? That's it?

• 13:16Sam Parr?

  Yeah. Yeah. Yeah. Yeah. But that's okay. I don't want.

• 13:20Sam Parr?

  Yeah, I found them in the Yellow Pages. Uh, no, I don't want.

• 13:24Shaan Puri?

  We have a friend who has Peter Attia as his doc, and I think it's a quarter million dollars a year. So there's a range and you're on one side of that range.

• 13:32Shaan Puri?

  You're not in the middle. That's the good news.

• 13:37Sam Parr?

  I'm definitely on one end of that bell curve.

• 13:41Sam Parr?

  Not the good one.

• 13:42Shaan Puri?

  They wrote these stats and they were like, we had three million hits to our site during launch week.

• 13:48Sam Parr?

  Wow.

• 13:49Shaan Puri?

  I was like, what? And they said, our waitlist has grown to over a hundred thousand people. What? I was like, what is going on? And so I emailed them and they're, the product is the first product of the membership is a 10x better version of the annual physical. And so basically it's like.

• 14:06Sam Parr?

  Is that the language they use in their, in their documentation? Or are you just saying this is just 10x better?

• 14:11Shaan Puri?

  This is what they said to me in an email.

• 14:13Sam Parr?

  Got it.

• 14:14Shaan Puri?

  And they were like, you know, basically you're going to get a hundred plus lab tests, a full body report, an hour long consult with your doctor, a limited QA with your doctor throughout the year, additional health consults and whatever at Insider Prizes for 499 bucks. Okay. I was like, I kind of buy this value prop, right? Like, I think that's going to work. And so I was like, dude, that's pretty crazy. Like, like, how can you even offer this for 500 bucks? Secondly, did you say you had three million visits during launch week and a hundred thousand person waitlist? Like, how did you do that? Because, yeah, I tweeted your thing out, but like, you know, as much as I love to pat myself on the back, I don't think I can, I could help anywhere near that type of, those type of numbers.

• 14:54Shaan Puri?

  And they were like, yeah, like basically in the first three or four months, a hundred thousand, a hundred thousand people signed up for this thing.

• 15:01Sam Parr?

  So superpower.com, their site is beautiful, uh, but the way to you, you can click joint. Did you say thank you?

• 15:08Shaan Puri?

  Yeah.

• 15:12Shaan Puri?

  That's my thing that is I'm just I'm slipping in thank yous and your welcomes when people are not trying to give me compliments. It's great.

• 15:18Sam Parr?

  Or would your point one percent of the of the reason why it looks good, you know, like you.

• 15:25Shaan Puri?

  We have a hundred thousand person waitlist.

• 15:30Sam Parr?

  Do is it in person? So like, is the checklist done? Or sorry, is the checkup done in person?

• 15:36Shaan Puri?

  No.

• 15:37Sam Parr?

  So how do they like, like, you know, like, do the thing where I like cough?

• 15:42Shaan Puri?

  I don't know, because I haven't been a customer yet. I'm on the waitlist still, but I assumed it's like those other like all telemedicine where basically let's say they they send you to a diagnosed like, you know, a quest type of thing to do the blood draw. Got it. They order your labs. And then there's a doctor remote who's analyzing your labs, who does the call with you, does the consult, talks to you, all that stuff.

• 16:03Sam Parr?

  Understood.

• 16:03Shaan Puri?

  I don't think it's in person. Anyways, I thought that was pretty crazy traction because I was like, dude, if I was like, let's just take the total potential value of the pipeline you're saying during launch week or during this like kind of first couple of months after you just announced the company. You have forty nine million dollars of potential revenue in the in the list, which of course, only a fraction of a fraction is that is a convert. But I mean, it's still just like really impressive. These so a lot of these health startups that I thought were kind of like wishful thinking. I think something has shifted in the culture where health startups are no longer wishful thinking and people are legit willing to pay. And you see this with content. You see this with Huberman, with Peter Attia, with Brian Johnson. I think you just I think there's a shift happening where health is cool, health is in.

• 16:46Shaan Puri?

  And whatever that next layer of like the market, you know, that next segment of the bell curve, that's interested in this, but it's a big like sizable chunk. It feels like another part of the bell curve has gotten unlocked of people who are willing to spend.

• 17:00Sam Parr?

  What's the early adopter phase? Is it like, like, it's like freaks? And then it's like early doctors? And then it's like everyone else? Like, what is it? What's like the?

• 17:07Shaan Puri?

  We should rename all the segments.

• 17:09Sam Parr?

  Yeah, yeah, like, like fucking quacks of weirdos.

• 17:13Shaan Puri?

  People you hate to talk to.

• 17:15Sam Parr?

  Yeah, like, you know, it's like.

• 17:17Shaan Puri?

  Innovators, that's the one you're talking about.

• 17:20Sam Parr?

  Yeah.

• 17:21Shaan Puri?

  All right. So the freaks and geeks, and then there's early adopters, which are wannabes. That's us.

• 17:26Sam Parr?

  Yeah.

• 17:26Shaan Puri?

  So we're we keep an eye on what the freaks and geeks are doing and we start to, you know, half ass copy them. And then there's the early majority and the early majority is kind of like, you know. The smart, reasonable person. And then you get to late majority and then the laggards, which is like, you know, your, your mom who still has a newspaper subscription and, you know, whatever else, AOL email address.

• 17:47Sam Parr?

  My mom does, actually. And I, so I, I would say I'm early adopter. Sometimes I'm the innovator for some of these things. And I think what's going to happen, based off of my pattern, is I think a lot of these things are one-off stuff. So I have tested so many different blood work companies, just because they're the latest and greatest, and it's exciting to try something new. In general, I've not had a huge amount of repeat purchase for many of them. For some of them, I've, like, for example, do you remember Forward Health?

• 18:24Sam Parr?

  Like, I, like, something like that, I was like, oh, I'm actually in. Or you remember One Medical, which is, you know, like, popular now. We've been paying, I've been a paying customer of theirs for like, five years. So some of them I become like recurring customers, but I love trying new stuff. What I think is going to happen is now, it's shifting to now the, one past the early adopters, they are now open to trying this stuff. And so I think getting a waitlist, I actually think it's less challenging than it appears, but making it so you come back every year is really, really hard. And it's going to be interesting to see who can pull that off. Because I've done the Pernovos, I've done, you know, InsideTracker, have you, or, yeah, like, I've done everything, and they're awesome.

• 19:06Sam Parr?

  It's just a matter of, like, which ones do I rely on every quarter or every year, as opposed to, I just found some new drug, and I just want to stick it in my body this one time, just to see what's up, and I'll never touch it ever again. There's a lot of people like me who do that, by the way.

• 19:20Shaan Puri?

  Yeah, yeah, you're in the, on the fitness and health side, I would say you're in the freaks and geeks category, right? You were telling me about, like, you're like, dude, I injected this stuff in my butt, and I don't have cravings anymore. And basically, you were talking about Ozempic before Ozempic had like, a brand name. You're like, I read about it on a forum, and it's amazing. I don't eat candy anymore. This is going to change the world.

• 19:40Sam Parr?

  I think I told you about that in 21. I think it was summer. I think it was summer of 21. And or something like that, maybe 22. And I remember telling you when I was like, when I put this stuff in my body, it feels like people who have alcohol and addiction issues, I think that's going to go away. And then actually, last week, my friend Jason went to a conference and the CEO of Eli Lilly, I think it is, the maker of one of the semaglutide or Ozepic competitors, he announced that it has been officially approved for alcoholics. So like, I do put weird shit in my body just to see what's up. And I actually texted you eight months ago, I think. And I said,

• 20:23Sam Parr?

  this new one, I forget what I called it. It was like, it started with a T. And I was like, this one, this is going to be the one. What was that called?

• 20:29Shaan Puri?

  Yeah, I remember thinking I should buy Eli Lilly stock when you told me that because I was like, who makes this? And I'm in, I learned my lesson the first time, ignore, like, kind of writing off your weird health experiments. And I was like, okay, I'll just blindly follow this. But Eli Lilly is already a $750 billion company. So I was like, okay, I don't know how much like upside is left on that. Like, even if it became a $2 trillion company, it's like, what am I, what am I really thinking is going to happen here with this thing? So, you know, I think I missed that. But if you look at like, a five year span, Eli Lilly is up, you know, 10x almost in the five year span, 8x.

• 21:07Sam Parr?

  Do you do any health stuff today that you think?

• 21:11Shaan Puri?

  Doesn't it show?

• 21:15Shaan Puri?

  Thank you.

• 21:16Sam Parr?

  The sentence was not ending, do you do any health stuff? Do you do any health stuff today?

• 21:21Shaan Puri?

  Trying to die.

• 21:23Sam Parr?

  Do you do any health stuff today that you think is considered a freak and will one day be the norm?

• 21:31Shaan Puri?

  Yeah, I do two things. I don't think these are like in the freak. I guess they are. I guess, if I took a population of 1,000 people and I said, how many people are doing this? I think the number would probably be zero. Even if I went to a CrossFit type of like, health community. Thousand people and I said, who's doing what I'm doing? I think the number is zero. You, I think, have done one of these things. But there's basically two things I do on a daily basis and have been doing now for probably two years. The first is breath work every morning.

• 22:04Sam Parr?

  Yeah, that's awesome.

• 22:06Shaan Puri?

  So I do breath work every morning. It only takes me six to 10 minutes. I use the other ship app. It's the best breath work app. I think you might have invested, I invested too, but this is not a chill. I don't even think the app is their product anymore. Like the app is like their side thing. They have like physical locations in New York and stuff, but their app is so good for breath work. So I do that. The second thing I do is I work out, but I don't do what most people do when they work out. So, you know, I would say conventional workouts are either cardio or weightlifting. And then some people will do like a yoga, Pilates, something that's flexibility, pliability based. And my trainer got really into something and I'm into whatever he's into because he's my trainer for life. And he got really into something called functional patterns.

• 22:51Shaan Puri?

  It's basically a style of training that I think the way to describe it would be.

• 22:57Sam Parr?

  Like it helps you pick up a baby when you're old, right? Where it's like.

• 23:00Shaan Puri?

  Yeah, it's like, so it's based around core movements. So like, like if you like sport, this will make a lot of sense to you. If you don't like sport, if you're just used to going to the gym and trying to get a pump, then this might not make a lot of sense to you. But like, if you play any sport, baseball, tennis, basketball, whatever it is, like the core movement in all of the sports is like, let's say throwing, it's a, it's a twist motion of your body.

• 23:20Sam Parr?

  Yeah, it's not like a squat or a bench press where it's a linear lift weight up. It's, um, yeah, I understand.

• 23:26Shaan Puri?

  Love the pronunciation of linear there. That was awesome. That was, that was like European.

• 23:32Sam Parr?

  Yeah, it was like, I also call it personal finance.

• 23:35Shaan Puri?

  Yeah, exactly. So the collures of this are, all right. So, so, yeah, so if you go to a gym, everything is usually static. It's rigid or even if it's like a dynamic movement, it's very rarely involves like torque. And if you do that wrong, obviously you can get really hurt, but doing it right matters. So functional patterns is based around moving in like the four kind of core movements. So, so run or sprint, throw, which is a twisting motion, uh, jump, and then, um, I don't know. I think it's just like walk, like your gait. And so like, I would literally, like my workout, when I go downstairs is not to like, I go to my gym and it's not. Like some like Barry's Boot Camp music blasting like go, go, go, push, push, push.

• 24:17Shaan Puri?

  It'll literally be like, all right, let's practice our gait. And it's like, are you putting the right amount of weight on your big toe? How's your weight shift? Let's look at your ankle mobility here. Let's try to get strong in this position. It's like things that don't even look like you're doing a workout. It looks like you're rehabbing from an injury, but it's an injury you never had. It's like to prevent all your injuries. And so like I do it, my mom does it. He trains like NBA players with this. Like it's, it's that type of training where it's very much for sport and it's for, yeah, it's, it's to prevent like disease and like breakages in your body. So it's a weird, it's a weird style of training, but that's something that I do, you know, four times a week, basically.

• 24:56Sam Parr?

  Mine, mine are, I think that in 15 years, we're going to look at Whole Foods, sort of like a discount grocer where it's like, you know, however you look at like Kroger or Safeway or wherever your regional like normie brand is. That's what Whole Foods is going to be. I think that, uh, people are going to be like, they're going to think it's nonsense and they're going to, instead they're going to want to buy their meat locally. So I think that-

• 25:20Shaan Puri?

  And is that because it's marketing spoken mirrors or it's just not the top of the top? There is, there's no more levels above that. Which one is it? Is it that it's not what they say it is? It's kind of like, it's just a marketing stick or there's, there's even better.

• 25:33Sam Parr?

  It's not what they say it is. And also because they were the first popular health food store, we still hold them with high prestige. But in reality, I don't think they're that high prestige. I think maybe it's a lot more expensive than other alternatives, but I'm not convinced that it's actually significantly different than anything else. And I-

• 25:52Shaan Puri?

  What makes you say that?

• 25:53Sam Parr?

  Because if you go and look at the ingredients of the hot food bar. So if you go to the hot food bar and you look at the ingredients, it's shit. It's not good. Like they got all types of crap in the, in those ingredients. And that like, to me is like a signal. That's a canary in a coal mine type of vibe.

• 26:08Shaan Puri?

  Gotcha.

• 26:09Sam Parr?

  And I also, when you look at the meat, so when you look at the meat, so I tend to buy during the summertime, I have a farmer's market across the street from my house. So I tend to buy my meat there and the chickens are like bright yellow. Have you ever seen like a, like a- Like a chicken from a farm that you get. It's like

• 26:24Shaan Puri?

  No, well, I've seen eggs. Eggs look different, but

• 26:26Sam Parr?

  They look way different. They look way different. They look way different. It's like a bright yellow. Honestly, it's kind of gross if you're not used to seeing it. Uh, and so all the foods have way more color in them. And you go to Whole Foods and it it's kind of weird to think that Uh, a company as big as Amazon can somehow get lots and lots and lots of fresh, healthy stuff. Isn't it fucking insane how in Connecticut in December, I can still get a strawberry? Like, that's ridiculous. When you think about that, like, supply chain. And there's no way that you could do that, in my opinion, in some type of, like, safe way. Like, it's better to do, like, local in-season type of thing. And I think local meat in particular is going to be a huge trend in the next 15 years.

• 27:08Sam Parr?

  You're seeing it a little bit. Like, there's a lot of people in Austin who I know that were, like, yuppie types, not, like, rednecks or farmers, and they would buy whole cows. And you'd store it in your freezer. And I think that will be more common soon. Do you agree or disagree?

• 27:21Shaan Puri?

  I do agree with that, because you're right. When I think about the freaks and geeks in my life, a lot of them already do that. It's like they have a favorite ranch.

• 27:28Sam Parr?

  Yeah.

• 27:29Shaan Puri?

  They're like, where do you get your meat? And I was like, the store? What are you talking about? Like, you know, I don't have a I don't like to have farms on speed dial. I don't have, like, a personal relationship with a ranch. Uh, but they do. And they have, like, they'll open up their freezer and there's all these, like, kind of like frozen steaks, basically, that they have.

• 27:44Sam Parr?

  Yeah, you, like, spend a thousand dollars and you get, like, a year's worth of beef.

• 27:48Shaan Puri?

  Right. So, like, I don't know and understand that. Uh, I also, I don't know if this is true, or this was just a one-off thing, but, like, aren't farmers markets, like, I I've read something that farmers markets got in trouble because the they looked into where they were getting the stuff and it wasn't, like, from a farm. It was like they were taking this the Safeway rejects and, like, stuff that was about to expire and just selling it at the farmer's market. I was like, ooh, like, this is this is, you know, straight farm to table or whatever. Um, so I don't know how much I trust, like, you know, even my local farmer's market. That's the problem with all food.

• 28:19Sam Parr?

  Yeah, and I agree with that.

• 28:20Shaan Puri?

  What do you trust, you know?

• 28:21Sam Parr?

  Yeah. My sister one time went to Ghana for some trip and she came back with this souvenir that she bought from some kids on the street thinking they'd made it. And it said made in China on the back. And so that's basically what, like, the Little ladies selling chicken at my farmer's market might be doing. So yeah, that definitely could be a thing. I think another thing is that in the future, I think a lot of people are going to have plants in their homes way more than they do now. I think plants are going to be a lot more popular because it keeps the air clean. And I think one of the things in 20, 30 years, we're going to look back and be like, you had dirty ass air in your house all the time. That's probably why you felt sick all the time. I think that, um, here's one, natural fiber clothes. That's going to make a, a, a big comeback. So there's one company called Riker, R Y K E R.

• 29:05Sam Parr?

  I don't know these guys. I just think it's cool. They make all cotton workout gear. Workout gear in particular, oftentimes you want like some type of sweat absorbing, stretchy material. Typically that's not natural fibers. And so a lot of people are wearing shorts and shirts and underwear that has plastic in it and has forever chemicals in it. And I think that natural fiber clothing is going to be a lot more in fashion in the next 10 to 20 years because of what we're going to learn about forever chemicals and plastic in foods. And then the last one is one use plastics. I think will make a decrease. I think that it's weird how much bottled water we drink.

• 29:42Sam Parr?

  Um, and so those are some of my predictions, but the, the, the cotton clothing, I would bet a lot that that will be a, a very popular trend in the next 20 years. A health trend.

• 29:53Shaan Puri?

  Is there like a trade off, like quality, price? What's the trade off here?

• 29:57Sam Parr?

  Yeah, like, look, the reason why Lululemon is dope is because when you put on a Lululemon pair of shorts and it has that nice stretchy feel. And when you stretch it, it goes right back to how it's supposed to be. That is a manmade material. So like, it's good in that sense. It's probably cheaper as well, like, uh, natural fibers, I think are probably more expensive. And they like, have you ever had a sweater that you wear a bunch and it starts losing shape? Like, that doesn't happen with like a Lululemon, I call it a swishy material. What's like the rain water resistant like material for like a range? Like, that shit doesn't happen with that. Uh, so that there is a trade off is that like some of these manmade stuff are definitely more convenient or are better performing. That's why they call like, like

• 30:40Shaan Puri?

  Performance wear or whatever.

• 30:41Sam Parr?

  Performance wear. Yeah. It's because it is like better performance. So there is, yeah, there is a trade off.

• 30:47Sam Parr?

  But I do think it's gonna be more popular. Riker is actually the only company I have found that is making somewhat interesting, non-toxic workout gear. But that's like an interesting, it's an interesting angle for a company like that to get started in.

• 31:00Shaan Puri?

  Right, right. Okay, fascinating. Do we wanna wrap it there? I feel inspired to be a healthier, better, local, local eating man machine.

• 31:11Sam Parr?

  Dude, local eating is great, man. It's great. I got a, I got a nice old Russian lady. He makes great cheese. You need, you need some cheese? I got a lady. It's fantastic.

• 31:19Shaan Puri?

  I kinda wanna have a guy or a gal for every food that I eat. It's like I have like a hummus lady. I got a chicken guy. That seems like my future to have that.

• 31:31Sam Parr?

  Dude, I'm down. All right, that's it. That's the pod.