Everything I Learned From 48 Hours With MrBeast (The +$1B Mindset)

Episode 539: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) recap the biggest takeaways from spending the weekend with 10 billionaires including MrBeast, Andrew Wilkinson, Joe Gebbia and more. No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrd — Show Notes: (0:00) Intro (1:30) An evil genius affiliate play (6:30) MrBeast's glow up (14:30) Being uncommon among uncommon people (34:30) The lowlights (38:00) Breaking down billion-dollar energy drinks (48:30) Big takeaways from Tiny Talks — Links: • The sperm donor tweet - http://tinyurl.com/5ervvtav • MrBeast on YouTube - http://tinyurl.com/bdfp7waz • Feastables - https://feastables.com/ • MrBeast’s Clone - http://tinyurl.com/3dj635ee • Prime - https://drinkprime.com/ • Alani Nu - https://www.alaninu.com/ — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  Amongst this group of very successful people, it was very clear that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level of obsession, because of his work ethic, because of his absolute disregard for social norms. So let me just tell you some things that stood out.

• 0:25Shaan Puri?

  What's up, Sam? I'm back, I'm back from Camp MFM. You know, Camp, is it even called Camp MFM? If only one of us went, I don't know. We have to debate that, but I'm back. I have so much good stuff to share. I have, this is, it's a crazy event. Honestly, it's kind of a batshit crazy event. I'll give it batshit crazy. It is so interesting what happened here. I have so many notes I'm going to share with you. But first, I saw something completely unrelated that I got to tell you about. So.

• 0:55Sam Parr?

  By the way, before we even get to all of that, we have to explain that you hosted this big event. Now you're going to tell me some amazing thing that you just saw. We do all of this for free and all we are asking for our dear viewer here, if you're on YouTube, hit that subscribe button for us. That's all we ask for. And people say that all the time, but you want to know, Sean, what I want to make sure that our listeners, our viewers know. It takes them literally a second, but it means so much to us and actually changes our lives if everyone does it. So hopefully people will see the dedication that we have in this content and pay us back by just giving us the subscribe. So that's all I want to say.

• 1:32Shaan Puri?

  Just change a life today with one simple tap. All right, so before I tell you all about Camp MFM, I got to tell you about this amazing evil genius affiliate marketing play that I saw somebody share on Twitter. So I don't know if you saw this. It involves 23andMe. So, okay, so basically this guy points this out. He goes, check this out. This is the most evil genius thing I've ever seen. And he points out this tweet that a user, her name is Stella, posted. And she says, hey, my friend Elizabeth is looking for an unvaxxed sperm donor.

• 2:07Shaan Puri?

  Sam, you're halfway there. She said, I'm looking for somebody who's blue eyed, white.

• 2:11Sam Parr?

  Wait, which, which half?

• 2:16Sam Parr?

  Like I'm vaccinated, but I now you convince me to give my sperm or?

• 2:22Shaan Puri?

  You're half eligible. All right. So blue eyed, white, five, 11 or taller, blah, blah, blah. So it has this set of requirements.

• 2:28Sam Parr?

  Big go.

• 2:29Shaan Puri?

  But yeah, big go. But then there's, so there's some things in here that are like a little bit interesting. Makes you raise one eyebrow. So the first one, she says, follows a healthy meat focused diet. Specific, but okay. Second, no Jewish or African ancestry. Slightly racist, but okay. Then it says, must be natural insemination. She will not do IVF. DM me. Okay. So she doesn't want to do the normal sperm donation process, wants natural insemination.

• 2:58Sam Parr?

  So a five, 10 white guy who's unvaxxed. So basically anyone who lives in Missouri, she wants to have sex with. Got it.

• 3:07Shaan Puri?

  So you see that first thing, then she tweets again and says, hey, that last tweet got so many, so much about, I just want to add some detail. So she retweets it again, reiterates the criteria, but then she adds some photos of the girl too. She says, as you can see, she is beautiful, pure blooded European. Code word, intelligent, has, has a childbearing body.

• 3:33Shaan Puri?

  I've always dreamed of having myself and your offspring will raise extremely well. And they post a bunch of pictures of her. And it's like this kind of hot model looking girl. So this guy points out, he's like, this tweet got like almost three million views. And if you do it, if you DM the person, then they send you a link and they're like, hey, cool. You're interested. Awesome. You know, she would love to have, you know, naturally conceived with you. Random five foot 11 white guy who's unvaxxed.

• 4:04Shaan Puri?

  You just gotta make sure you have the, you satisfy all the criteria. Take this 23 and me and submit your results. And then that'll say that you're eligible. But it's like an affiliate code for 23andMe. It's this girls. So probably this, I say this girl, there's probably no girl. What actually is, is this fat guy in his basement is tricking tons of guys who are like, maybe I'll impregnate this, this hot European model. I just gotta take this 23andMe and basically even if you get paid the, the normal 23andMe, like referral bonus is 20 bucks per person who does it. So if you just do the math on this funnel, 3 million people see this tweet.

• 4:44Shaan Puri?

  Let's say that one tenth of 1% are gonna actually go do this. That's 3,000 people that went and did this at minimum. That's 60K in revenue off this tweet of affiliate revenue. Isn't this crazy?

• 5:02Sam Parr?

  That next week, 23andMe is sitting down. They're like at their marketing, uh, they're in their marketing meeting and they're like, all right, we have to like, let's do some, let's look at the data and see who our target demographic is. Wow. Like I, apparently this marketing company just told us, they did some research. Our new users love jorts. Should we like, should we have a bunch of white guys named Todd who wear like jean shorts in our commercials? Like, well, like that's, is that our new target demographic? They're just like, everything's skewed now where they're just like all this one type of person.

• 5:32Shaan Puri?

  Totally, totally. They're like, oh, I guess Twitter's our best channel and Stella appears to be our best retailer. Who's Stella?

• 5:38Sam Parr?

  Should we be advertising on Twitch?

• 5:41Shaan Puri?

  Is this, um, is this evil or is it evil genius? Cause it's a fine line between evil and evil genius. I, I think it's evil genius. So let's go on to the next part. Camp MFM. All right. So let's start with the following. Was it good? Was it great? Was it life changing? I'm gonna go with life changing. I'm gonna go with life changing. That's how it was.

• 6:03Sam Parr?

  Everyone I spoke with who went, it ranged between the worst was great. The highest was life changing. So you had a good, that's a good, high end. Yes.

• 6:13Shaan Puri?

  So let me just explain what we did. So we basically took. 20 people to Greenville, North Carolina, which is middle of nowhere. We basically stayed at Mr. Beast's house there. So last year, we did this thing once. And we realized, oh, this is really cool. If we bring a bunch of interesting people that we know in the business world, and then a few entertainers and some people that Mr. Beast knows in his world, this can become a very interesting event. We did it again this year. We had 20 people. And I got some highlights. I got some lowlights. But where do you want to start? How should I, how should I do this?

• 6:47Sam Parr?

  What I actually wanted to ask you about was the evolution of Jimmy, AKA Mr. Beast. Because my perception of him last year, so I went and hung out, I went to Lowndes last year. I couldn't go this year. But last year, how old is he? Was he 24 last year?

• 7:02Shaan Puri?

  Yeah, he's 25 now.

• 7:03Sam Parr?

  Okay, so he's super young. And, and, and so here's my perception of him when I met him last year. He had, he clearly had this factor of like, I hadn't met anyone like him. But when we talk about like a Steve Jobs or, or Elon Musk, these conquerors, like he had that it factor. It was very clear that this guy was crazy focused and he was insane in mostly all the right ways. But he still had some aspects of a normal 24 year old. He felt a little impatient about certain things. He felt like, he was still trying to like, he had, he had great conversations, but then there's other times where it's like, oh, you're just a normal 24 year old where you maybe are, are, you said something rude or something like that.

• 7:47Sam Parr?

  And then this year, I heard from someone who went from the year before, they go, dude, Jimmy has evolved so much. He's still only 25, but which is insane. He's only 25. But he now has like, is morphing into this proper visionary where I believe that he's going to take over the world. Was that true?

• 8:07Shaan Puri?

  A lot of that is true. You could definitely see the evolution, which is kind of crazy. So he, so for people who don't know, Jimmy is basically one of the most famous people on planet Earth. It's kind of like. Bizarre when you look at the numbers like he is the biggest creator on the biggest app in the world or he's the number one most followed creator on YouTube. He's almost the number one channel on YouTube. There's only like one channel that's bigger, which is like this Indian music channel. He's the fastest growing. He's the biggest, he's the biggest on YouTube, he's the biggest on Tik Tok. So the two biggest entertainment apps in the world, YouTube and Tik Tok. He's the basically the number one creator on both.

• 8:49Sam Parr?

  Were the stats like one out of five? What was it? Was it maybe like one out of 10 people on earth see his videos once a month or something like some stupid stat like that?

• 9:00Shaan Puri?

  Dude, you can look at this 100 ways and it's insane. It's like more people watch his content than watch the Superbowl every month. It's like, okay, well, what are we doing here? What is this? How, what does this even mean?

• 9:10Sam Parr?

  I think like his average video gets 80 million views, unique views.

• 9:14Shaan Puri?

  It's hard to even like fathom that. And then you go outside with them and you know, wherever you are, it's like a Michael Jackson level of fame, right?

• 9:22Sam Parr?

  Was it really? I mean, we didn't go anywhere last year, but you guys like went out in the public.

• 9:26Shaan Puri?

  We basically didn't go anywhere this year, but you could still see it. It still happens. So, so kind of insane. So that's the first thing is just hard to even wrap your head around that level of, of fame and success at this age. He's running a billion dollar company, so he's, his company is worth well over a billion dollars, which is the combination of his channel.

• 9:44Sam Parr?

  Is he the running it?

• 9:45Shaan Puri?

  Yeah, it's him and it's his, the whole ship is him, right? Like.

• 9:47Sam Parr?

  But does he have a CEO or is he also the CEO?

• 9:50Shaan Puri?

  He has like a CEO, but like the CEO reports to him. He's the owner, right? So like the owner is number, number one.

• 9:57Shaan Puri?

  Okay. So he's got basically what, what changed from last year? Let's start with that. First, the guy lost 30 pounds. So after last year's camp, uh, he watched the video of himself playing basketball. It was like, oh my God, I'm so slow and out of shape. F this. And you could see that like, you know, the type of person who can become the number one creator on YouTube, you know, by obsessing and focusing for 10 years. Guess what? That guy can transform his body in a year or two, right? So he's like on an extreme like bodybuilder workout, uh, program. He's got like his bodybuilder meals. He's got his trainer who follows him around and they built a gym right outside of his studio that we went and hung out in. It's like, this is where he works at. He's big, he's like, I only have three goals this year.

• 10:41Shaan Puri?

  Grow the channel, get big and sell chocolate. Those are the three things he's doing. And like, that's another interesting thing. Last year, when we talked to him, I don't know, you didn't go to his studio last year, but we did. And he had like 10 things he was doing. It was like, oh, I want to, you know, do this mobile gaming thing and then I'm doing this over here. I'm doing this, this, and because why not? He could do any of those things, right? Like you and me find it hard to say no to opportunities. He has. I texted Ben. A hundred times more. Ben was, so every night, me and Ben, Ben, so Ben Levy, he is my business partner. He organized the whole event, but during the event, we're basically not talking because we're just working different parts of the room. And, you know, me and Ben talked 24/7 anyway, so we don't need to talk at this event.

• 11:24Shaan Puri?

  But at the end of the night, he would text me like, yo, like, all right, brain dump. Like we would just text random words. We don't need to explain them to each other. It's like, we'll talk about this later. Here's some takeaways. Here's some insights. Here's some learnings. Here's some ways we could help somebody in this room, like whatever. And one of the things I text him, I go, it's embarrassing, man. Jimmy has one, literally at least 1,000 times more opportunities than us. Like this podcast creates a lot of opportunities and, you know, where we are in the tech world creates some opportunities, but he literally has at least 1,000x more opportunities.

• 11:54Shaan Puri?

  And he does less, he says yes to less stuff than we did, we have. Like we're doing four things he's doing two. And like, that's insane. Like that's, that just shows like how poorly we are, are, are, are staying focused and committed to what actually matters and being smart about saying yes and no to things. I said, if this guy could say no to literally 1,000 or maybe 10,000 better opportunities than what we're saying no to, like we, that's something to learn from. So, okay, what changed? He lost a bunch of weight. His channel has basically like doubled in the last year that we've talked to him. He's like, added like, I don't know, a hundred million more subscribers.

• 12:33Shaan Puri?

  His chocolate business has taken off. So I really underestimated this chocolate business, Feastables. When I had a chance to invest in this thing, like at the earlier rounds. And I was like, chocolate company, like that's, I don't know, why, why chocolate? Like, I get it, your audience is young, but like chocolate's kind of like low priced. It's like. You know, yeah, I mean, how often do people, how often do people rebuy this thing? Like, shouldn't he be building like, you know, a mobile game or something like that? That's kind of what I was thinking.

• 13:03Sam Parr?

  And last year, when we were with him, I think the results were like, it's okay. Or it's, it might, it might be okay.

• 13:09Shaan Puri?

  Like it was kind of like number three. He was like, oh, I got Beast Burger. It's a burger chain, virtual restaurant. That's doing, I think it was doing like a hundred million gross or something at the time. They've since shut that down. Um, and then, or, or he like, doesn't work on that anymore. They had like a couple of things in the pipe. They had this like translation service thing for like YouTubers, whatever. They had all the stuff. Chocolate was like number three, maybe last year. And now it's like, every day I wake up and think, how do I sell more chocolate? Right. It is like that level of like hyper obsession. And, you know, going to do hundreds of millions in chocolate sales this year with a clear path to how this could become like, he's like, basically it's like, there's five chocolate companies that matter. They're valued in the billions up to, you know, $30 billion.

• 13:53Shaan Puri?

  Uh, we are eating share like crazy. Um, you know, these guys can't touch us when it comes to marketing. And so, you know, we are just blowing through the like retail doors, basically. It's like, yeah, like get into Walmart. Walmart is the main thing. And guess what? I can drive more people to Walmart than these guys can. And so he is just like really blown that business up, which is pretty impressive. You know, now it's pretty obvious that that's going to be a, a billion dollar plus business. I would bet that he's going to sell that chocolate brand for $6 billion. That's my guess. I think that's what's going to, I think if we fast forward the news three years from now, uh, you know, Mr. Beast sells the majority stake or in the chocolate business for at a $6 billion valuation.

• 14:36Sam Parr?

  That's insane. And what about his mindset? Um, so you said he focused more. What else changed?

• 14:43Shaan Puri?

  Well, uh, so Joe Rogan has this thing he says about David Goggins where he goes, he's uncommon amongst uncommon men. So this room was really interesting because, I don't know, the average network, you know, even take out Joe, who's like, you know, worth like seven to $10 billion or something. You know, when we were doing the intros, I was like, you know, between me and Joe, we're worth almost $10 billion. It's just all Joe.

• 15:10Shaan Puri?

  So basically, even if you take him out of it, you know, this is a room of very, very successful people, average was probably like, I don't know, a hundred million dollars net worths or something like that. Amongst this group of very successful people, it was very clear that Jimmy is an outlier. He's an outlier because of his mindset, because of his ambition, because of his level of obsession, because of his work ethic, because of his absolute disregard for social norms. So let me just tell you some things that stood out. So basically, he was very humble. He was like, you know, he's like, I've made every mistake you can make trying to run this business. He's like, I've hired and fired like six CEOs. I thought we hired the Disney guy, surely he'll know things. No, he doesn't know shit about YouTube. This is not going to work. We hired this person over here and then they build the whole thing out and I realized,

• 15:55Shaan Puri?

  oh my God, they built this wrong. We gotta get rid of all that. He's like, so I've made all these mistakes. He's like, so I want to learn from you guys because I'm only 25. I've only been doing this for a couple of years now. You guys might have been doing this for 20 more years than me, right? Like there's people in the room who are 50 years old, right? So it's like, it's a different, different like level of experience. He's like, he's like, I'm just making things up. I'm sitting here in North Carolina, just making these up. I don't even have access to people like you on most days to even ask questions. So he'd be like, I'll tell you some examples. So he's like, we were like, so what worked for you? How have you scaled this thing up? He goes, oh, I just create clones. And we're like, what? He's like, yeah, I just wanted to clone myself because I was like, God, I know I could do this, but I don't have the time, so I need to clone somebody. He's like, we're like, what do you mean?

• 16:40Shaan Puri?

  What do you do? He's like, so I literally have somebody essentially move in with me and I just duct tape them to my hip. He's like, you're going to follow me everywhere to everything. And for this first six months, all you're going to do is just shadow me and just learn exactly how I think and what I want and what I do and why I do it. And then in six months, you start getting your, you start doing those things. And he's like, I basically now cloned myself several times and now I have, and then they cloned themselves. He's like, that's what we do. And we're like, so you literally have the guy live with you? He's like, yeah. What, that it would be better than if he didn't, right? And we're like, yeah, but like, what about his like family and stuff? He's like, yeah, I mean, I just, you want to do this or not? So like, like one of the guys, one of the guys who's like his right-hand man now,

• 17:26Shaan Puri?

  last year when we went, he was a guy just like, uh, you know, he does these challenges like live in this circle for a hundred days and you get like half a million dollars. This was the guy living in the circle. He was just like a random contestant. But he had a background in video production and he had some experience. And so they actually recruited him after that experiment to work with him. And now he's like his right-hand man that does everything with him. He's with him 24/7. I was like, dude, you got like kids. This is like a Saturday. Are you supposed to be working? He's like, yeah, I work every day. I work all day, every day. And he's like, I made a deal with my family. I was like, look, I'm coming out here. It's a once in a lifetime experience. You're not going to see me for like the next nine months. Hopefully after nine months, I will have like, set up a system where I'll be back, you know, home a little bit more, but like,

• 18:11Shaan Puri?

  this is an, this is an adventure and I want to go on it. This is like the pinnacle of my career. It's a once in a lifetime opportunity to work with this guy on this type of stuff. So I'm going to go all in and this all in mentality was just so pervasive. I'll give you another simple example. The guy who's currently his assistant, we were like, how'd you get the job as assistant? And he's like, oh, um, we're like, did you interview for this? How did he like pick you? He's like, not in an interview. He's like, they, uh, really wanted to play this board game. But, uh, you know, Amazon Prime was going to take two days. And so one of his guys hit me up because he knew I had the game and he's like, fly here right now and, uh, we want this game now. We want to play now. We don't want to wait two days for Amazon Prime. We want to play this game tonight. He's like, so I just got on a flight and I came and I handed them the board game.

• 18:57Shaan Puri?

  And they were like, cool. If you're willing to do that, you can like, you can make it here. Uh, do you want, do you want a job? You're extreme enough. And he's like, uh, he's described. So I was asking this guy, I was like, how do you filter for this? Cause they were, they were trying to pick up like, how do we keep this culture as we scale of people who are just all in. And he's like, uh, he's like, now when I interview people, we do like the psychographic like test to get, figure out your personality profile. But he's like, then I'm going to talk to you. He's like, I'm going to spend an hour convincing you how hard this is going to be and how much you're going to have to sacrifice to be here. And I can just see in that, do they flinch? Do they start asking me about vacation policies? Or do they get excited about like, kind of like going on this mission, like this mission to Mars? And our, their version of the mission to Mars?

• 19:40Shaan Puri?

  I thought that was fascinating that he's basically breeding this insane work culture. The team has leveled up so much. The quality of people he has around him from last year to this year has leveled up so much. And he just breaks all the social norms, like just being like, yeah.

• 19:56Shaan Puri?

  He's like, one guy, he's like, I talked to his main, like, one of his, like, main content guys is like editor thumbnail guy. Like this guy's job title is like, master of thumbnails, basically. He just does thumbnails. And I was like, how did this work? He's like, well, I had my own channel that was doing well. I was, how do you convince you to do this? He's like, well, his channel was taken off. He's like, we were always talking about like strategies and ideas every day and like our little mastermind. And we would just sit in Discord all day and talk about what, like what's working, what's not, studying the platform. And he's like, I just knew this guy's like hyper obsessed, he's gonna make it. And he offered me the, he's like, first I started helping him. And he wasn't paying me or whatever, I was just helping him out whenever I could. He's like, then he told me like, hey, I need, you know, I need a thumbnail for this like tonight. He's like, oh dude, sorry, I'm at a wedding. And like, by the way, I don't work for you, so you know, it's not gonna work.

• 20:39Shaan Puri?

  He's like, so he wired me 10 grand and he's like, uh, he's like, can you make this thumbnail, please? So I told my girlfriend, he's like, I left the wedding and I made the thumbnail and I've never looked back since. And since my role has grown and you know, he's made it all worth my while to be here to shut down my own channel to go all in. And I just thought it was fascinating, the level of like disregard for like convention. Partly because he doesn't know it and partly because he's like, well, we need this, so what's the best way? Like, can't we just theoretically, couldn't we just find a guy with the game and tell him to book a flight and he'll be here in a few hours? Cool, we're not limited by Amazon's shipping. Like 99 people out of 100 would not try to bypass Amazon's fastest shipping as like the way to get something.

• 21:25Sam Parr?

  I remember, um, years ago, 10 plus years ago, my wife worked at Facebook and she was, um, telling her father about working at Facebook. And I think my wife worked there, starting when there was six or 9,000 people, I forget. And, uh, my father-in-law was like, why do you need 9,000 people to run a website? Like, why do you need 9,000 people for like a webpage? What do you, what all those people do? And that's what I, someone had said that Jimmy has, uh, Mr. Beast has, um, Hundreds of employees working for him. And at first I was like, how did you need hundreds of employees? And then I had to re, I had to rethink it. I'm like, well, no, he's actually, he's a movie studio.

• 22:06Sam Parr?

  It just, instead of theaters, it's on, it's on your phone or on your TV. I was like, this guy is, he is just built like the new, the new Paramount or whatever the studios are, the Warner Brothers. And that's exactly what he's doing. And it's crazy fascinating because, you know, I did this a little bit with newsletters, but not with nearly that intensity. Where it was like, let's just take a small thing or something people think is small and try to blow it up. And at the time it was email, people thought it was just like a, something you disregard. I'm like, no, we can get like five million subscribers and turn it into a business. And of course it was only a fraction of what he did. But that's basically what he has done with YouTube, but at a, with a much better result. Where he's like, what's this one, this one small thing that people are dismissing? And he's built a whole studio around it. It's pretty amazing.

• 22:51Shaan Puri?

  And the other thing, you know, if you talk to him, he's like, uh,

• 22:55Shaan Puri?

  he's like, it's impossible to do what I'm doing better than me. He's like, because I'm gonna spend, you know, 10 times more than anyone. I use every waking hour of my day to think about this. I hire all the best people in the world. I reinvest all of my profits back into this. And I'm gonna do this, I think, and I think in decades, not, not years. So how could you beat that? And if you just abstract this away, like, forget about the fact that he's doing that for YouTube channels. Like, there's something to be inspired by and learn from that, from that, right? Like, if you are willing to work and think in decades, not years, work every hour, every, every thought in your brain is consumed by how do I do this better?

• 23:37Shaan Puri?

  You reinvest all your money and say, I will spend as much as I can to make the best product possible, to get this into as many people's hands as possible. Like, can you lose? Like, what is there to fear? What, how could you possibly lose with that equation? And I think that that is just a very fascinating mindset to see in practice. A lot of people could say that shit. Very few people can actually do it.

• 23:56Sam Parr?

  And I know that he says he invests everything and, and we had Reid on the pod and he had kind of insinuated that, like, sometimes what they do is, it's a mess, like, because they move so fast. So like, we just miss some stuff, but that's okay. Do you think that Jimmy is cash poor then? Like, is he just like, everything is tied up into his business?

• 24:13Shaan Puri?

  I don't know, I don't want to speculate too much on that, but I think, you know, the reality is, he, he's a, he is a venture backed startup. He raised venture capital and he is doing what, you know, what an Airbnb did or what a Facebook did was like, I'm gonna lose a ton of money now every year, but building up all of this market share so that then I can make back, you know, I could become a 10 billion or 100 billion dollar company. That's literally what he's doing. He raised like 50 million plus and invest all of that into content to build this enormous following of being the most followed creator on TikTok and YouTube and hundreds of millions of fans. And then he used that to launch a chocolate business that's gonna be worth billions of dollars.

• 24:58Shaan Puri?

  Plus, his back catalog is worth a lot of money. Plus, his sponsorships and ad revenue will make a lot of money. Plus, any other business he launches will make a lot of money, right? So he, he just did the, he, he is a movie, movie production studio in terms of his operations, but he's like a venture, he more like a venture backed startup than he is like a creator.

• 25:16Sam Parr?

  Can you talk, so when I hear about the way that he lives, part, I'm definitely inspired, but I'm only inspired because I'm not gonna change the way I do things so much like him, because that's just not my personality and I don't think that's what I enjoy is to be that all in of like, you know, I'm more well balanced, which means I'm gonna be less successful and I'm okay with that. But there are, you had other guys there. So Joe Gebbia, I don't know what his intensity level is like. I've only spent three minutes with him and I've read about him. That's about it. But then you also had Syed. So Syed's 32, Syed has businesses, he was on our podcast. He's got businesses that no one will talk about because it's not really that popular. But I imagine he's in the realm of being a billionaire.

• 26:00Sam Parr?

  And then you had Joe Gebbia, who is multi billionaire and his company is one of the biggest and best in the world. How did, did you learn different perspectives on how to crush it based off of being around like those three examples, Jimmy, Syed and Joe?

• 26:15Shaan Puri?

  Yeah, 100%. I'll give you a couple of quick observations. So one observation is, by the way, there was probably like two or three more people that were. Like billionaires at this event. So you get to see like a range of like, oh, how do people act? How do people think? How do people operate? And it's like, yes, I is like, small team, simple business, unsexy, not going to be famous. Don't want to be famous. Don't want people knowing my name. I want to be able to walk around. He travels the world with his son, um, you know, for two weeks out of every month. That's what he wants in his lifestyle. You talk to Mr. Beast about kids and he's like, it's a shame people have kids, man. They go soft, right? He's just like, he's like, damn, he literally like, I don't, I won't put words in his mouth,

• 26:58Shaan Puri?

  but the, the general feeling is like, it sucks that people start off really ambitious, trying to do big, cool, cool, awesome shit. And then like, just get tired or they, they either get tired or worn out or disillusioned, or they just shift their focus to family and like, he's just like, that's not going to be me. Um, and so you have totally different perspectives on these things and, you know, no judgment. There's many ways to win. Each person should choose the game they want to play.

• 27:25Shaan Puri?

  But I will share a couple of observations. Number one, this is probably just a good observation for me in general in life. The smartest and most successful people in that room were the quietest.

• 27:37Shaan Puri?

  They were the ones doing the most listening, the least bragging, the least kind of like, you know, uh, you know, word vomit of storytelling or trying to interject themselves. Oh, you did that? I did something similar too. Let me tell you about me, me, me, me. And, uh, it was the people who were the least successful and the least, you know, sharp in terms of like, had the most, uh, wisdom or, or intelligence on a, on a topic that were talking the most. And I'm guilty of that. I'm in the talk the most camp. So I was like, damn, that's a real like takeaway for me from this was watch how those people operate. You want to be them, you have to watch how they operate and you know, they definitely do that. The, the sort of the ratio of two, two ears for every one mouth, right?

• 28:20Shaan Puri?

  Like double the amount of listening as talking, if not more. And that was just so obvious to me at this event. They had the lead and it was also the people who were the actually the most successful had the least kind of like, I would say the whole group was pretty good about like not trying to brag or one upsmanship, you know, or try to like assert themselves.

• 28:42Shaan Puri?

  But the people who were the most successful had, had, had that in, in the least quantity, which I thought was very, very interesting. The second thing I thought that was, that was interesting was,

• 28:52Shaan Puri?

  Just back into, there was like always these, the people who were very, very successful in one area. More often than not, if I asked them about some random side quest hobby, they were also like world class at that thing. Like we were talking about, you know, Joe was super successful Airbnb. He's also like, you know, extremely fit, not less like kind of fit, he's extremely fit. Jimmy, Mr. Beast, you know, the day after our event, he's like, oh, I'm, what are you doing tomorrow? He's like, oh, I flew, I'm flying in all, he's like, I play this one board game that's super niche called Dune. He's like, and I, there's no tournament for Dune, so I created it and I'm flying in the, the French champion, the British champion, the German champion, like the best players in the world

• 29:35Shaan Puri?

  to come compete with me at this game. He's like, I did this last year and I won. He's like, I play, you know, these guys play 10,000 hours a year, whatever, 100,000 hours a year, something crazy. Like, I don't have that time, but I like, you know, when I do play, I binge this thing. Uh, you know, that's my way of unwinding is to become world class at this random niche strategy board game. And like, we've heard these stories about how, you know, Peter Thiel is also a grand master chess champion.

• 30:01Sam Parr?

  Or Travis Kalanick was ranked number three in We Tennis.

• 30:05Shaan Puri?

  We Tennis globally, right? And it's like, yeah, Jimmy literally won the competition against the other best champions in the world at this board game. And they, they were so bad, they're like, we gotta run this back. He's like, great, let's run it back. Let's do it again this year. And like, you know, he put up a 20 grand prize, but there's like no prize pool for this thing, uh, cause it's like such a niche game. And I thought, that's also kind of interesting, which is, once you develop kind of this laser beam that can come out of your eyes and you hone that laser beam on your main thing. If you ever shift your focus to something else, you're like Homelander and you just can just burn a laser through whatever that next thing is because you have practiced the art of, you know, obsession, focus, excellence, you know, breaking something down into its core parts and building it back up again. That was the other thing where I was like, dude, how do you describe yourself? Are you?

• 30:51Shaan Puri?

  Like, do you just, are you an entertainer? Are you like a chocolate guy now? Are you a business, are you a businessman? Cause you're in a room with business people like, how do you, are you a YouTuber? What do you call yourself? You know what he said? Yeah, take a guess what he said.

• 31:02Sam Parr?

  I don't know, business builder?

• 31:05Shaan Puri?

  He's like, I'm a data junkie.

• 31:07Sam Parr?

  No way.

• 31:08Shaan Puri?

  He's like, yeah, I basically just studied the algorithm. I studied the platform and I figured out what's gonna work. And I decided I'm gonna study this more than anyone studies anything. And he's like, then I've basically figured out what type of content's gonna work. And then through my experimentation, I figured out what's gonna work. Like, when they, you know, when we put up a thumbnail for our YouTube channel, we put up one thumbnail. And then sometimes we're like, you know what? I don't know if that's a good, and then we're like, screw it, we'll A B test.

• 31:34Sam Parr?

  Our YouTube team is gonna hear this and gonna be freaking out. I think they put up a lot more than that.

• 31:38Shaan Puri?

  No, no, they don't. They A B test. There's A and B, that's it. You know what he does? He'll put up, like, they will test like hundreds of thumbnails, like rap in rapid succession during the, when they first release a video, they will cycle through hundreds of thumbnails programmatically to try to find the winning one during that. And then they're also like, well, our loyal fans, our hardcore viewers come first. They're gonna want to see Jimmy's face. But after that, after, you know, basically the 24 hour period, it's gonna be more fans that are from the platform, just people browsing YouTube. They don't know Jimmy, they don't wanna see his face. So let's just put this, uh, you know, this bathtub full of snakes or whatever the, the challenges. Let's make that the thumbnail.

• 32:18Sam Parr?

  Jack told me about that. And I go, Jack, is he doing that because he's so big? Or is he so big because he did that? And he said, the second one.

• 32:28Shaan Puri?

  He's so big because he did that.

• 32:30Sam Parr?

  Yes. Yeah, yeah, yeah. I'm like, he, he's successful because of that. He doesn't do that now because he's successful.

• 32:36Shaan Puri?

  Another random nerdy takeaway I had.

• 32:40Shaan Puri?

  But, and, and actually, I'll just leave it as this last one. So the random nerdy takeaway.

• 32:45Shaan Puri?

  He is making the, the biggest, he, he is attacking the biggest TAM on YouTube. So like TAM is this idea of total addressable market. And I could think of a viral idea, maybe an idea that's, that's kinda juicy. But like, his ideas are.

• 33:03Shaan Puri?

  Uh, like, you know, an eight-year-old in the Philippines, or a 25-year-old in the United States, or a 40-year-old woman in the UK would all be interested in his video. Why? Because his video is a like, it's a video you don't even need words to explain. You could literally just with the thumbnail or like a hieroglyphic, explain this. It's like, man, trapped in room 100 days. All right, I'm interested. What is that? Right? Or like, you know,

• 33:30Shaan Puri?

  you know, two people, uh, you know, first to leave the circle loses. It's like, okay, I get it. And a million dollars, first to leave the circle loses. Or he'll do a video that's like, um, million dollars if this, if this like, you know, FBI agent can catch me. Right? It's just like very, very simple premises that appeal to a really, really broad amount of people. And I just, that was something I hadn't really appreciated before. I thought he was making kind of like viral clickbaity type of stuff. What I didn't factor in was he will only pick ideas that can literally appeal to like 1 billion people. And that's just different than what most people do on the platform. Most people don't like our channel, for example, the stuff we talk about.

• 34:15Shaan Puri?

  It's not meant to do that. It's meant to appeal to a narrow niche of people in a deep way. He plays a different game, appeal to the entire world in a small way.

• 34:23Sam Parr?

  What did you think of hanging out with like guys like Jack Smith and Val? So that was the first, so we had Val, or I had, one day you weren't here, so I had Val on the pod. Val's a guy who has like four different companies with like three or two of them in the 100 million dollar a year range. What did you think of hanging out with a guy like Val? He's cool, right?

• 34:40Shaan Puri?

  Everybody had interesting things to share. Can I tell you the lowlights? Because I don't want to just say all the good things. Can I tell you the bad things?

• 34:45Sam Parr?

  Yeah.

• 34:46Shaan Puri?

  For, uh, the big, the worst thing was not getting to invite everyone. So we only invited 20 people this year. We invited less people than last year. Because last year was kind of a lot to manage. Like, we had like 30 people last year. This year we targeted 15, so we tried to cut it in half.

• 35:01Shaan Puri?

  It ended up being 20 at the end, but, uh, that was the worst part because, you know, it's really, really hard to say no to people or like not invite people who you're friends with. You just didn't want, you know, they just, you're trying to create an event where there's new people there. And so therefore you just can't do it. So that was, that was shitty. Uh, also another thing, I hate hosting these things. I know it's good, meaning there's so much value in hosting this. People feel so.

• 35:25Sam Parr?

  It's a lot of work.

• 35:26Shaan Puri?

  It's a lot of work and it's, honestly, I'm okay with work. It's just socially like. I feel drained. You know, sometimes you say this about the podcast, you're like, dude, I feel drained after these. And I'm like, dude, I could go all day.

• 35:38Shaan Puri?

  At the end of the night, every one of these, I'm like, I am so over social out. I am, I'm, I'm an introvert, actually. It turns out.

• 35:44Sam Parr?

  You're performing as well.

• 35:45Shaan Puri?

  And I want everybody to have a good time. And it's like, dude, you can't control if people are having a good time. Yeah, you're working, basically. And so it was socially, I felt so exhausted, socially exhausted is the right word. The last one, or a couple of the ones, basketball, kind of mediocre. It was pretty sloppy because the overlap of people who are, you know, super successful and interesting that also are good pickup basketball players, surprisingly low. Also, people lie. We're like, yo, do you play? They're like, yeah, love to. They show up, I'm like, you don't play.

• 36:21Sam Parr?

  Do you, well, next year, do fighting, do fight camp.

• 36:24Shaan Puri?

  That, so we agreed to do a fight camp.

• 36:26Sam Parr?

  I talked to Michael Bisping before, Michael Bisping, UFC guy and YouTuber. He would be interesting because if he would, everyone would want to meet Jimmy or Joe Gebbia. Michael Bisping would be cool. I bet, I mean, you know, some UFC guys have listened to us and DM'd us. That would be fun.

• 36:41Shaan Puri?

  I want, this is what I want to do. I want to take any of like, kind of the hobbies, and then mix, basically integrate them. So, right, rather than like work-life balance, where it's like, there's the things I like to do, and then there's work, and then they're separate, they're always trading off time against each other. No, no, integrate them. And so, take something I love to do, which would be like, you know, like boxing, or sparring in some way, or basketball, and integrate it with like, you know, a networking event, basically.

• 37:05Sam Parr?

  And you lost, you lost, so last year, last year was crazy, because this is when I saw that Jimmy was insane. We were all just hanging out in this basketball court, and he like, didn't even make an ordeal of it. He was those, hey, Sean, if you can make this half-court shot, I'll give you $10,000. And he didn't even say, like, if you don't make it, I get this, or you only have three shots to make it. Like, there was no, I was like, what the fuck, Jimmy, why would you make this bet? And he was just insane, and he did it, and you did it in like, number five, or three, or something, and he gave you 10 grand. And I heard this year, you lost 10 grand doing the same thing to someone.

• 37:38Shaan Puri?

  Another low light. I lost the half-court shot this year. I lost 10 grand to Joe. And it's one thing to lose $10,000, it's another thing to lose $10,000 to a multi-billionaire. Because I was like, oh damn, this is, uh, this is, it has a little extra kick to it.

• 37:54Sam Parr?

  Yeah, you paid for 15 minutes, 15 minutes fly time on his jet.

• 37:59Shaan Puri?

  Exactly, exactly. And actually, we, because we lost the game, we had to go and do the like ice plunge in the like freezing cold lake thing.

• 38:12Shaan Puri?

  So that was also, you know, part of the penalty of of losing the final championship game. So that kind of sucked.

• 38:18Shaan Puri?

  Yeah. So those are some of the, some of the lowlights.

• 38:20Sam Parr?

  Someone who went, mentioned to me, they didn't say that you guys discussed this, but I assumed because he kept bringing it up about Prime.

• 38:29Sam Parr?

  And apparent, so this is pretty mind boggling. So the Mr. Beast stuff is mind boggling that he has a chocolate company that makes hundreds of millions of dollars. I looked up Prime. So Prime was started by Logan Paul and KSI. Publicly, they said that the business in the second year of business did 1.2 billion dollars in revenue. And I imagine that Prime must have come up in your conversations. And I, someone said that the two guys who founded it alongside Logan and KSI were like young kids. Almost like they implied that they are nobodies, like they had no business in getting into this industry and it has just crushed it. And I guess my mind is like, a billion dollars in sales, that's worth, if you're Prime, that's worth like a really high multiple because of how fast it's growing.

• 39:11Sam Parr?

  That's worth billions of dollars. So you basically have created billions and billions of dollars in value off of a creator. It's mind boggling. Did you learn anything interesting about Prime?

• 39:21Shaan Puri?

  Yeah. So I think some of that's accurate and some of it's not. So they did do over a billion dollars by 1.3, 1.5 billion. And what's kind of like its first full year, you know, it launched in 2022. So the 2023 numbers are the first full year of, of, you know, full calendar year of business. So that's, that's bonkers, right? Obviously, that's bonkers. What, what business does over a billion dollars in revenue in his first year? That's be crazy.

• 39:47Shaan Puri?

  They're not kids. So I think they're in their twenties, but they're not kids. They are also not like never done this before. Remember we talked about those like status signals of like the, the green flags of when you're young, right? Video game player, hacker of, of popular thing. Another one, you know, running your own Minecraft servers, that's another one. One other one is sneaker flipper. So these guys were sneaker flippers. That's how they kind of like, that was their road into business was selling, you know, sneakers. Then they created this, uh, kind of like, they did a couple of things, but then they, they ended up creating something called Alani New, which I don't know if you heard about this, but it's like, kind of this like posh drink that like, It was started with this Instagram creator. She's not anywhere near the level of like a Logan

• 40:31Shaan Puri?

  Paul or whatever, but they started this thing. They've done partnerships with Kim Kardashian and others like they made Kim aid, like the Kim Kardashian flavor thing. Alani knew they did before Prime.

• 40:41Sam Parr?

  It's like an energy drink in a pre-workout supplement, right?

• 40:45Shaan Puri?

  Yeah, but it's like for women and it's like high end. It's like the, you know, Equinox or whatever.

• 40:48Sam Parr?

  Got it.

• 40:48Shaan Puri?

  And it's, uh, Alani knew does over a hundred million dollars of profit per year. So it's, that itself is a almost billion dollar revenue, revenue generating things. That's, that is, that itself is probably a multi-billion dollar company that they built before Prime per year. So these guys did that. They have this, this hold code called Congo Brands. They don't want people to know about them. You go to LinkedIn, great picture. You go to Congo Brands, not much story. If anybody asks who owns Prime, they say Logan Paul and KSI. In reality, these guys own 60% of that company, right? Logan and KSI own, you know, the sort of like 30 to 40% of that company. And so, um, that brand, Prime is going to be, my guess is that that, that

• 41:32Shaan Puri?

  ends up being like a $20 billion brand. It's crazy.

• 41:35Sam Parr?

  That's insane. That's insane.

• 41:37Shaan Puri?

  And, you know, that is going to make Logan Paul a multi-billionaire off of, off of, uh, Prime. So, you know, Celsius, you know, that energy drink?

• 41:44Sam Parr?

  Yeah.

• 41:45Shaan Puri?

  Celsius just sold 8% to Pepsi for 550 million. So Celsius is valued at 6 billion. Prime is bigger than Celsius. It's going to be bigger than Celsius or it already is bigger than Celsius. And so what an insane story. And that guy Trey, uh, you know, Mr. Beast, Jimmy, he was like, I call him like, he's like, I call that guy every day. He's like, that guy is so helpful to me with feastables. He's like, I'm calling that guy all the time. He is so smart. He's like, he is so smart, so smarter than everybody else in this space. It's insane. And he's like, I, I am just getting so much learning from that guy. And he's like, that's why I like to meet people that I can learn from because I've seen how, how much fat, you know, he's like, same thing for me. He's like, if I wanted to, if you took

• 42:27Shaan Puri?

  my channel away, I could rebuild right back to where I am in three years. He's like, that's how Trey is with CPG. And he's like, I'm just trying to find who that person is for all the different fields. He's like, I want to meet them.

• 42:40Sam Parr?

  Yeah. What's crazy is if you Google Trey, like his name, like you barely get anything.

• 42:45Shaan Puri?

  There's no interviews. I tried, I've tried hard to find, you know, some of him on YouTube or an interview with him. Nothing.

• 42:52Sam Parr?

  That's insane. Um, last question. All right. So you did this thing.

• 42:55Shaan Puri?

  You know what we call that? Lasagna.

• 42:57Sam Parr?

  I know it.

• 42:59Shaan Puri?

  Tell them why, tell them why we call this lasagna, Sam.

• 43:02Sam Parr?

  What is it? You move in silence.

• 43:04Shaan Puri?

  Real jeans move in silence like lasagna.

• 43:07Sam Parr?

  All right. So you did this thing. At worst, it was fun. At best, it was life changing. If it is life changing, how are you going to change?

• 43:17Shaan Puri?

  Laser focus, my friend. Uh, in fact, during the thing.

• 43:22Sam Parr?

  You should have just listened to me four years ago.

• 43:24Shaan Puri?

  Should have listened to you then, but the thing is you don't really have the same level of inspiration and motivation that Mr. Beast has.

• 43:30Sam Parr?

  This is true, and I'm not nearly as successful as them. If I had a few, if I had a few zeros behind, uh, my bank account or, uh, my, my Instagram account, maybe you would have listened. But it just, it just sucks. You couldn't have listened to that.

• 43:43Shaan Puri?

  It's laser focus on content specifically because, uh, you know, one realization, you gotta know who you are and you gotta know what you're into. Uh, for me, I think I'm probably like a B plus entrepreneur. But I think I could be a plus in the content game. I think I, it would be impossible really for me to be a plus as an entrepreneur. I don't think I'm. It's not where I'm naturally as talented. Um, plus I don't enjoy it enough to go that hard, as hard as you would want to, to be at that top tier. But I do feel that way about making content. And so that's what I'm going to do. I'm going to try to build

• 44:15Shaan Puri?

  the largest content brand or audience around entrepreneurship, so around people who, who are into the same shit we're into, right? MFM has been awesome and it's like the, it's kind of shown that that can be true, but, uh, it's never been something I'm laser focused on. And I also don't think podcast is the right vehicle to do that. So I'm going to do it off of podcasting because podcasting is not. Viral, which is like what you, what you want is to be able to spread your gospel to as many people as possible. The problem with podcasting is podcasting is like bottom of funnel. It's like, it's like where people, you know, form a deep relationship. It's not where they meet you.

• 44:50Sam Parr?

  Do you get envy? So like when I thought about, I've thought about that as well. Um, I'm not into content creation as much as yours. So that's not going to be the path for me, but I have used it as, um, you know, like a miniature Logan Paul prime thing, very, very much, very miniature compared to them.

• 45:09Sam Parr?

  Do you think that? So for entrepreneurship, that sort of means that you're going to be a B to B, like, uh, you know, Sean to, you're going to sell something that businesses might buy. Or something that like, we'll call it like the prosumer. So like, not like a drink, but maybe someone who buys something for their job.

• 45:27Sam Parr?

  Do you think that there's as many opportunities in that space as there is creating a drink or a makeup kit? Or, uh, whatever other consumer rules?

• 45:36Shaan Puri?

  And also I'm not even worried about that. Like, uh, that will exist and, uh, it'll be what it'll be. It doesn't really matter. Uh, but yeah, it does. Like, you know, I don't think Tim Ferriss, when he started, you know, four hour work week, or even his podcast, would have been like, yeah, and then what I'm going to do is invest in Uber and make a hundred million dollars. Like, that's what happened, but it's not what you would have predicted. But of course, how does he get into that deal? Because he's Tim Ferriss, because that's what, who people want to rope into things. And so, you know, getting into Shopify and, and Uber early on is how he made all the money.

• 46:13Shaan Puri?

  You couldn't really connect those dots at the beginning, right? It's only something that later, after the fact, you could see how that all connected together.

• 46:19Sam Parr?

  And are you prepared to be a 38 year old YouTuber hanging out with a bunch of 22 year olds all the time while you're wearing?

• 46:25Shaan Puri?

  I didn't say I was gonna do YouTube. I didn't say I was gonna do YouTube.

• 46:30Sam Parr?

  Dude, my good friend Noah Kagan, he, uh, you know, he runs a really successful business that's worth hundreds of millions of dollars. So he's successful, but he, um, he has like a YouTube channel and I always make fun of him. Like dude, you're a 42 year old YouTuber, you fucking dork. Like you're hanging out with all the 22 year olds. You're like yo-yo still. Like, what are you like, grow up, Peter Pan? Uh, and so that's what I'll be making fun of you about. Uh, so you could go and like, uh, do all those, dude. We had, you and I had to do a photo shoot recently because MFM, they wanted to upload the title or the, the picture. And in that photo shoot, we had to stand there and do like 10 emotions. They're like, all right, act like, yeah, thumbnail faces. Act like you're, someone just said something stupid and you think they're full of it.

• 47:14Sam Parr?

  And like inevitably every picture is just this, like you're, you're shocked.

• 47:20Sam Parr?

  And like, we had to do these things. First of all, I hated that. I hated that. It was horrible. Dude, there was one where you had your hand like this, like you're gonna smack someone.

• 47:29Shaan Puri?

  Yeah, they were like, you're angry. And then I did a bitch slap, uh, hand thing. And I was like, was that good?

• 47:34Sam Parr?

  I was like, what are you doing? Yeah. And then they had to like, I just had to hold up five, four, three. So they could like, use my hands for different numbers. I hated that. I hated doing that. Um, so we're gonna be seeing that, but I can't like, that's just not my DNA. But that, um, that's gonna be you now. Congratulations.

• 47:53Shaan Puri?

  It's hard for me to be a little bitch, but I hope you enjoy it.

• 47:57Sam Parr?

  Yeah. No, it was just like, oh, you know, like, you know, a lot of the YouTubers, um, and this is a good thing. They're, they're actors, they're, they're performers, they're entertainers. We sort of started this just like hanging out.

• 48:08Shaan Puri?

  When we go to places and people are like, oh my gosh, I need your autograph. Oh, I take a picture. I'll be like, this is Sam. And then I'll introduce you too, okay? So don't worry.

• 48:19Sam Parr?

  Well, it was, it's just great. Well, you have a little bit more of that acting DNA, but they, they, like, you like performing a, a little bit. But they, um, these guys are like hard, they're, they're YouTube, I mean, YouTubers are actors. And so it's, it's.

• 48:31Shaan Puri?

  Yeah, but you keep saying YouTube. I didn't say I'm gonna do YouTube necessarily.

• 48:34Sam Parr?

  I know, you didn't say that, but I'm, I'm still gonna make fun of you for doing that. Don't let reality get in the way of what I'm gonna mock you for.

• 48:41Shaan Puri?

  Can I tell you? Okay, so one of the things we did at this camp, by the way, is I'm not gonna tell you what was in it, but I'll tell you what we did. So last year I was too afraid to like.

• 48:51Shaan Puri?

  Structure it, meaning last year I was like, yeah, we're just gonna hang. It's gonna be cool. It's gonna be casual. It's gonna be great. It's gonna be awesome. Just hanging, no problem. Just super cool. Cause I was like, I don't want to be the second grade teacher. Be like, all right, everybody, sit down, you know, give me your, like your bunny ears and like, let's

• 49:05Sam Parr?

  Dude, in reality, you need that. You need that.

• 49:07Shaan Puri?

  We needed that and we needed that. And, and one of the best things last year was when somebody finally impromptu was like, hey, so do you guys want to do like some intros or like an icebreaker? Like who, who are you guys and what, what do you do? Can we learn something from each other? So this year I arranged it where I was like, all right, we're gonna do these things called tiny talks that I was like, at night, we're gonna have people do kind of like a flash, you know, five to 10 minute talk on their thing. Cause everybody in this room is world class at something. Otherwise you wouldn't be in this room. So tell us what your world class at and how you do it so that we can kind of learn from it. So it was like, you know, Mr. Beast does his YouTube masterclass. He's like, here, here's my channel. Here's the analytics. He's like, you know, just logs in. He's screen sharing. He's like, so here's how we think about this. Here's what I did. Here's what it worked. Here's what didn't work. Here's this trick we do on our thumbnails that

• 49:51Shaan Puri?

  makes this work better. I mean, like you couldn't pay for this, right? So he did that. Joe Gebbia did one on his first startup before Airbnb and the kind of like the lessons he learned there.

• 50:00Sam Parr?

  Read, read the title and only give a one sentence summary of the takeaway that you had.

• 50:06Shaan Puri?

  Uh, how I went from zero to 1.3 billion in real estate in 10 years. Um, the one sentence summary is this guy has an unfair advantage that lets him play the game differently and I should just give him my money to invest. And that's what I'm doing. So, like, uh, yeah. Unfair advantages do exist. And when you have them, just press, push your, push your chips into the tape. Uh, all right. Next one. Why bought 23 gas stations and was it a good idea? Uh, so last year at the camp, somebody shared about why the, how they owned a couple, you know, 10 gas stations or something. So one of the guys went and bought 23 gas stations after that. And, um,

• 50:46Shaan Puri?

  Funny story. And actually, it probably was a good idea for him because, you know, he had sold his business and he needed something that would give him a lot of depreciation in year one, a lot of bonus depreciation and gas stations do do that. So in that sense, it was a smart move. But now he holds all these assets that like, it's gonna have to figure out if they were the right thing on in the long term. I think there's different thing. Another guy did a presentation on why venture capital mostly sucks and why people play the game totally wrong. And he is a VC. So I thought that was a great talk. At the end of it, he did this thing called the Mount Rushmore of death. I thought was interesting. He's like, we were like, dude, how did you even think of investing in this one company that that took off? It sold for like $3 billion. And he goes, well, he's like, I first was

• 51:28Shaan Puri?

  taking like 1000 meetings a year, like most VCs do. And they're just like, it's so inundated with data that they actually like, lose the way to think. So then I stepped back and I was like, okay, I'm not gonna do just like constant inbound meetings, just worried about missing the next big thing. Instead, I'm gonna figure out where would the next big thing live and I'm gonna go find it. So he did this thing called the Mount Rushmore of death, which is like, these four things cause death more than anything else combined, right? Like these make up 80% of all the reasons for death. Peter Attia calls these the four horsemen, but he did this guy did Mount Rushmore. And it's like, heart disease, diabetes, cancer, and Dementia. And yeah, like dementia, Alzheimer's, so like neurocognitive degeneration. And

• 52:11Shaan Puri?

  he's like, so then I just went and looked for what's the best company in biotech that attacks one of those four in a way that I think is plausible to work. And then he ended up finding a big winner in that space. I thought that was kind of interesting. Another guy, he goes, my talks about the three D's of buying businesses, death, divorce, and distressed. He's like, you know, the best opportunities come if you can buy a business from somebody who died and the kids don't want to inherit the business from somebody who's going through a divorce and they have to, you know, sell their business or distressed, you know, somebody took on too much risk and you can basically go buy it for less than the intrinsic value of the business. And so one guy there, he had bought a business, he was looking at buying this business, he would have had to pay like, you know, 15, 20 million dollars for it.

• 52:55Shaan Puri?

  On top of the inventory that they had. And instead, he ended up owning, now he owns the business for the cost of the inventory that they own. He's like, literally, I just paid for the inventory and I now own the whole business. And he's like, you know, that was one of my suppliers, so it cut my cogs in half. So it's just like these great, you know, what is, what does a great deal look like? And you really start to learn what does a great deal look like? So those talks I thought were badass.

• 53:21Sam Parr?

  All right, let's wrap up and let me make one suggestion. Don't turn this into a business. This is perfect as it is. Don't fuck this up.

• 53:29Shaan Puri?

  Business.

• 53:30Sam Parr?

  Camp MFM. This is awesome.

• 53:32Shaan Puri?

  Of course not.

• 53:32Sam Parr?

  This is perfect. Don't fuck this up. Number two, do it again. And number three, keep it at whatever size 20. I, I would be bad at picking because I would want everyone to come. That is so stressful, but hopefully you don't ruin this because this is definitely a gem. Um, I'm.

• 53:49Shaan Puri?

  When we made the list of people we would want to come, the list was 142. So you had to go from 142 to inviting 15. It was terrible.

• 53:58Sam Parr?

  I was, I had, I'm, I don't regret my decision. I, you know, I, I had to put family time in, but I had immense.

• 54:06Shaan Puri?

  Bro, after all of that, you didn't regret your decision?

• 54:09Sam Parr?

  No, I don't regret it. I don't regret it, but, but I, I, I, I have massive FOMO. I wish I was in a position that it would have been that I could have made it, but, uh, I, I'm, I, I had huge amount of FOMOs. Cause Ramon and Jack were giving me updates and Val and Ben and, uh, Nick. And I would just text people like, how's it going? Is it fun? And they would send me pictures. So I sort of got like 1% of, you know, ongoing updates. It sounded awesome.

• 54:36Shaan Puri?

  Everybody at the thing was just, they were just calling it Sean's bachelor party. They're like, I'm so happy to be at Sean's bachelor party. Which is hilarious because I didn't have a bachelor party, but if I did, this is exactly what I would have wanted to do. It's basically a group of guys who are all a lot of fun, uh, tons of jokes, play basketball, play poker, talk business. That's like the ideal bachelor party. So I think maybe we should just rebrand it to that, my annual bachelor party.

• 54:59Sam Parr?

  Well, no, keep it Camp MFM. So I by default always get an invite.

• 55:03Shaan Puri?

  No dude, you blew us off this year.

• 55:05Sam Parr?

  Hey, you know how it is. You would have done the same thing. And if it didn't.

• 55:10Shaan Puri?

  People were like, where's Sam? And I was like, oh, you know, he just had a baby. They're like, wasn't that like three months ago? And I was like, yeah. And they're like, it was.

• 55:17Sam Parr?

  It was two and a half months ago. It was two and a half months ago. And I made the commitment that the first three, I'm at home.

• 55:26Sam Parr?

  I gotta do what I gotta do.

• 55:27Shaan Puri?

  Laser focus on that baby. I like it. I appreciate that.

• 55:29Sam Parr?

  We, you know, I was, I actually got, I was getting, I was laying with her and I was like shirtless and she was just in her diaper and I was changing her diaper and she shit all over me somehow. As I was getting a text from like Ramon being like, yeah, dude, now we're lifting weights and doing all this stuff. I was like, oh, cool. Like, let me wipe this poop off of me real quick. Cause she just, the poop just ran down my belly.

• 55:53Shaan Puri?

  Any tips how to get diarrhea out of a.

• 55:57Sam Parr?

  Dude.

• 55:57Shaan Puri?

  Is there a tiny talk about that?

• 55:59Sam Parr?

  She literally puked on my face this week. Cause I was like holding her up at my shoulder and she threw up and I got puke all over my face. And I was like reading these texts and like seeing Nick Huber do like a DEXA scan and Joe Gabby jump in a lake. And I'm like, oh, that's.

• 56:13Shaan Puri?

  Oh yeah. We had, he has a DEXA in his gym and we put Nick on it. And then we played a game where everybody had to guess his body fat percentage. And then I was like, yeah, this would get everybody canceled nowadays. This is like, you know, fat shaming. I'm pretty sure this is the definition of fat shaming. But, uh, but he loved it. It was great.

• 56:31Sam Parr?

  Yeah, that's, that's baller. I definitely, uh, wish I could have been there. Um, all right. That was a good episode. That was a good recap.

• 56:37Shaan Puri?

  All right.

• 56:40Speaker 02

  I feel like I could rule the world. I know I could be what I want to. I put my all in it like no days off on the road. Let's travel, never looking back.