How Your Beliefs Are Keeping You From Being A Millionaire w/ Alex Hormozi EP 1324

Alex Hormozi is a first generation Iranian-American entrepreneur, investor, and philanthropist. In total, He has scaled and exited 7 companies. His most notable exit was his majority sale of his licensing company for $46.2M in 2021. Concurrently in 2020, he transitioned from CEO to the owner/shareholder position in these companies and founded Acquisition.com as a way to invest his own wealth (both monetary and intellectual capital) into other businesses. Buy his book: $100M Offers: How To Make Offers So Good People Feel Stupid Saying NoIn this episode, you will learn:How to break free of the mindset around being broke. The importance of investing in your skills. The three main skills every entrepreneur needs. What it will take for Alex to become a billionaire in half the time. How to increase your earning capacity. Alex's previous episodes:Mastering Sales, Making Your First Million & Overcoming Mediocrity: https://link.chtbl.com/1296-podBecoming A Millionaire, Quieting Your Ego & Forgetting About Legacy: https://link.chtbl.com/1278-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  For people who are poor, it's because they actually don't see reality for what it is. Because the way they see reality, they see making money to be impossible or incredibly difficult, or it's only for a certain select people, not for them, right? It's just because they literally cannot see it.

• 0:12Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:38Lewis Howes?

  I feel like a lot of society keeps people kind of trapped in this broke mindset. It's hard to kind of get ahead, right? Because of people investing in things when they don't have money, so they're in debt, and they kind of stay in debt. What is necessary for people to break the broke mindset? That society has kind of trapped people in that keeps them poor?

• 0:59Alex Hormozi?

  So I think, like, people have two sets of resources, right, that they allocate. So they've got time, they've got money.

• 1:05Lewis Howes?

  Yeah.

• 1:05Alex Hormozi?

  And so if you look at someone's bank statement, and you look at their calendar, you know what their life is. And you can also predict where their life is going to be in X amount of years, right? And so if someone wants to change what their life is going to look like, you have to reallocate where you're investing the resources that you have. And so from a time perspective, people who are poor, in my opinion, spend a lot of time not doing stuff. And that sounds terrible to say, but like, at the base level, they're distracted, they're procrastinating.

• 1:33Lewis Howes?

  They're not doing the right stuff.

• 1:34Alex Hormozi?

  Right. Well, I would even say not doing anything.

• 1:37Lewis Howes?

  Just distracting them.

• 1:38Alex Hormozi?

  Right.

• 1:38Lewis Howes?

  Playing video games.

• 1:39Alex Hormozi?

  Netflix, etc., you know, all that stuff, right? So they've got, there's like, the basis, like, they don't do anything. They're purely distracting themselves from their current state, which is hard, because it's hard to confront reality. If you're like, not happy, it's easier to just distract yourself, right? Now, the level above that is you've got people who are operating, they are working every day, but they're operating in low-leverage opportunities, right? So they're, they're doing things that do not give them a lot of return on their time, right? And so it's like, I could work, it doesn't matter how many hours I work at McDonald's, like, it's very, very difficult to become wealthy there, right? It's just near impossible, right? Versus, like, you could... Buy a building for $10 million and then sell it to somebody else for $11 million. Just get the contract and make a million dollars on the exchange. Super high leverage, right?

• 2:24Alex Hormozi?

  From a time perspective, which is crazy for somebody who doesn't have money to even contemplate something like that. But the only way that that happened and that required no money is skill, right? And so like that's an example of like it didn't require money to make that money. That's skill that's required to do that. And so first is the time, right? People are not doing stuff with the time that they have. Or they're doing low leverage activities with the time they have. And then they're not trying to increase their output per unit time, which means investing in their skillset. So like one of the easiest ways to gain leverage on your time. And when I say leverage, just for everybody, like leverage is the difference between inputs and outputs in a system. So Archimedes said, if you give me a lever long enough, I can move the world. And so to the same degree, if you have enough skills, you can do anything, right? And so skills give you leverage on your time.

• 3:09Alex Hormozi?

  So you get more out of each unit of time. So if I'm a master cold caller, I will get more sales and calls booked for the same unit of time that's going to use socks at it. Same time, more output, right?

• 3:19Lewis Howes?

  Because they developed the skill at a masterful level.

• 3:21Alex Hormozi?

  Hundred percent. And so when people are allocating their time, they're not by percentage. They're kind of like consuming their time rather than investing their time. So they're either doing nothing or they're consuming the time rather than putting time into getting higher returns on their time, which is education, right? And so education you can have from like the conceptual learnings, watching stuff like this. Or and or the actual doing, right? And so you learn more.

• 3:47Lewis Howes?

  Taking action, failing, messing up, you know, feeling like an embarrassment in the actions, yeah.

• 3:52Alex Hormozi?

  The first thousand cold calls you make, the first thousand cold emails you do, the first thousand doors you knock on, the first thousand, you know, like you'll learn more from that than you'll learn from every single book you read up to that point on the concept. Like you'll learn, right? And so people don't allocate nearly enough time to that in the beginning. And so I think one of the things that the formal education system did really well, that people poo poo on it, is the idea of going into debt to gain education is something that fundamentally makes sense.

• 4:19Lewis Howes?

  Yes, but it's gotta be the right education that can make you money.

• 4:22Alex Hormozi?

  You gotta get a return on it. That's the issue, right? You have to get a return on it because like the idea of borrowing from a future self that can make more money to pay for the thing that you're getting the skill for makes total sense. I think Elon was saying something about how Neuralink in the future, it's going to be such a competitive advantage that they could price it at whatever they want. Because once you have it, you'll be so much more able than anyone who doesn't have it that you could so easily pay off the price of the thing. That's how it should work conceptually, right?

• 4:48Lewis Howes?

  Crazy.

• 4:49Alex Hormozi?

  So education is supposed to work.

• 4:50Lewis Howes?

  Yes.

• 4:50Alex Hormozi?

  And so I like, this is the simplest example that I have. So a friend of mine has a seventeen year old daughter. She got a job at a bowling alley and she makes minimum wage. And he said, why don't you become a phlebotomist? She was like, well, I don't want to spend the money. He's like, it's five hundred bucks and it's a two day certification. And then after you have that, you make twenty five dollars an hour. So she didn't have the money. Now she could save it to get the five hundred dollars, right? Or she could take a loan for the five hundred bucks from her dad and pay it back in a week.

• 5:18Lewis Howes?

  Right.

• 5:19Alex Hormozi?

  Right? Because she has higher earning capacity. And so it was like she could, she could either save for eight weeks, right? From her, her bowling alley to pay the five hundred. Or she could take a loan for the five hundred, do the two days and then pay it off in a week. So at that one week, she now has seven more weeks of earning capacity. This is a micro example, right? Seven weeks of earning capacity at her new level and she'd be net positive on the next seven weeks of earnings, right? And so that's just a micro example of like what skill investing does. And so that, because a lot of us talk about like, you gotta get educated, you gotta learn stuff. And like you learn stuff by doing it and a lot of times you pay for that education or access to people who can teach you those skills. Because a lot of people aren't going to give it to you for free. And that makes sense. It's okay. Like it took them time to learn the thing and they compressed that time to give it to you.

• 6:04Alex Hormozi?

  So I mean, that's why I'm like educate, if there's one thing that's my like life's mission, it's education. And so.

• 6:09Lewis Howes?

  I was telling my coaching students last night on a call that I had with them that I have multiple coaches that someone was asking about mentors, like how do you find mentors? How often do you stay in touch with them? And I was like, listen, when I was broke. Whatever it was 15 years ago, just getting started in this space. I was lucky enough that I had a couple of local mentors in Columbus, Ohio. That kind of had pity on me, but they saw that I had this hunger, this desire. I was like, I'll do whatever you tell me to do. And then I came back two weeks later and I was like, I did it. Here's the results. Here's why I failed. And that's a fuel for mentors to be like, I gave you wisdom, you took action, you got results. I'll give you some more feedback, but if you just keep asking and you don't act.

• 6:52Lewis Howes?

  We talked about this with a mutual friend we have. It's frustrating for a mentor. They don't want to give you that time. And I told him, I go, this is why I pay mentors, you know, there's a, there's a big guy in media that has a massive business that I, I messaged him. I'm an acquaintance with him. I said, hey, I would love to pay you for some coaching. He said, I'll just do it for you for free for 30 minutes. Now I want to pay him because I want to be able to do it more frequently. He said, I'll give it to you for 30 minutes because he likes me, we're friendly. But I know I can't call upon him for 30 minutes every week. So now I'll go back in six months and say, I took action on everything you said in that 30 minutes. Here's our results. Can we do another call?

• 7:34Lewis Howes?

  And that's kind of like what you can expect with a mentor is that type of opportunity unless you have a serious bond and they just want to give with their time. But investing in it, like you said, is so much more powerful and getting that speed of information, in my opinion.

• 7:47Alex Hormozi?

  Totally. The single highest return on investment thing I've ever done. And not to sound trite here, but I just like using scenarios, like if I had taken all the money that I'd spent on coaching mentorships, courses, workshops, seminars. And put that in the S and P 500 when I, you know, 10 years ago, right? The amount that I would have right now is inconsequential compared to what I currently have. It's because I invested in something different. So rather than investing in the S and P 500, I invested in the SME 500. So I took all of the excess cash that I had every single month. And rather than saying like, oh, I'm at a dollar cost average, you know, I'm long-term, I wait four years, whatever. I was like, I just don't make enough money. So like, I could be the millionaire next door who saves every penny, doesn't go to Starbucks for my entire life and have $2 million when I'm old or eight, you know, whatever.

• 8:30Lewis Howes?

  For the last 10 years of my life.

• 8:31Alex Hormozi?

  Right. And literally enjoy nothing during that period of time. That doesn't sound like this. It's not a trade I wanted to make. And so I had a belief that I know I will work hard. And if I'm given the right tools, I will be able to implement them. And so I took all my extra money. And this is kind of, you know, a lot of people might not necessarily agree with me on this, but it worked for me. So I put all of every dollar I had, even went into debt, to get access to communities and mentors and coaching programs and masterminds. And those were the biggest gifts of all. And it wasn't even just like the biggest gifts I got from those wasn't even the education, but it was the perspectives on reality. It was people disproving things that I thought to be true. So there I was like, this is the way the world is. And they're like, that's false.

• 9:15Alex Hormozi?

  And my whole paradigm shifted because I just, I had distortions of reality. I thought reality was different than it was. And so right now, for people who are poor, it's because they actually don't see reality for what it is. Because the way they see reality, they see making money to be impossible or incredibly difficult, or it's only for a certain select people, not for them. Right? It's just because they literally cannot see it. And so I'm trying to think of an example of when like you can see something that, you know, an easier example is like kids and parents, right? Like a kid thinks the world is a certain way and the parents like you just haven't seen enough stuff yet. And so, you know, as you level up in the entrepreneur space, there's also just more levels of that where other people are like, this is the perspective you need to have. And you're like, no way that's possible. And so that's where those rooms gave me the highest ROI.

• 9:59Alex Hormozi?

  The other skills, because there's so many people there that are trying to learn the same things, they already said, hey, get this program, read this book. And so they helped sift through the mountain of information that's out there because I only have one resource, which is time at that time, right? And so it's like, okay, I'll spend it, but where do I spend it? And they were like, okay, if you want to learn real estate, these are the top three guys, you can join this Facebook group, get into this guy's community. He has a coaching program that helps you do wholesaling. This guy's a coach where that does Airbnb. This guy, you know, like, and so it's like, which one do I choose? The answer for everybody who's curious. Is do them all. Because you're just like, you're not like, people are like, which one should I do? Like you're not going to be poorer by learning more.

• 10:35Lewis Howes?

  Right.

• 10:36Alex Hormozi?

  Right? And then it's not like you have a finite capacity to learn. The more you learn, the better you get at learning. Right? And then the more lines and synergies you find between different skillsets and opportunities.

• 10:47Lewis Howes?

  The more dangerous you become.

• 10:48Alex Hormozi?

  Hundred percent.

• 10:49Lewis Howes?

  If you just learn cold calling.

• 10:51Alex Hormozi?

  Yeah.

• 10:51Lewis Howes?

  But you didn't also learn, you know, copywriting and email marketing or speaking on stage. You know, it's the combination of multiple skills that make your earning power so much greater.

• 11:03Alex Hormozi?

  I get, I'm literally getting goosebumps. Um, dude, I love it. Uh, it's the, it's the, the compound. And so I have this example, I break down Jay-Z, right? And so if you look at Jay-Z in the beginning, like he had, you know, he probably had a natural proclivity for rhyming and beat or rhythm, whatever. Right? So that was his first like kind of skill. He probably practiced that a little bit because he was into it. Right? And then he started rapping, right? So that was his first level skill. And then he learned, you know, writing lyrics. And it's like, okay, so that's another skill. Exactly. Then he learned producing and then he learned marketing and then he learned.

• 11:32Lewis Howes?

  Performing on stages or something.

• 11:33Alex Hormozi?

  Yes. And then he learned how to sign other people to his, how to start a label and they started. And so with each of these skills, it wasn't one plus one. It was like one plus one plus one equals 10. Right? And so like in a, in a formal world, like the world that's not rap. Like if someone's good at math, they can learn accounting or bookkeeping first, right? It's like, okay, that's a level one skill. Then you learn accounting. Okay. Now you're making more. And then you learn how insurance works and you're like, oh, okay. Now you can start to see this person evolve. And then you learn how tax and tax efficiencies work. And you're like, oh, and then you learn how to, how to package and sell businesses and negotiate those deals with, you know, private equity and things like that. All of a sudden, that's a CFO. That's somebody who's making multiple million dollars a year. But it's the same basic few skills that stack on top of each other and get disproportionate returns on all the prior skills with each new additional skill.

• 12:18Alex Hormozi?

  And so the idea is not like, people ask the wrong question. They're like, which course should I buy? Which program should I do?

• 12:24Lewis Howes?

  It's yes.

• 12:25Alex Hormozi?

  Do them all.

• 12:26Lewis Howes?

  Yes, all, yeah.

• 12:27Alex Hormozi?

  Yeah. You want like, is each one of them, you will learn things. And there's going to be either different ways that someone's teaching. They'll have different communities, they'll have different beliefs. You'll learn from all of them.

• 12:35Lewis Howes?

  And this is something I think, you'll, I hear this sometimes when people say, well, I just invested in this program. I don't know if I have the time to invest in this next course or read this book or whatever it is. And you gotta think of like, I believe, you know, I'm doing five, six interviews a week where I'm constantly learning.

• 12:50Alex Hormozi?

  Yeah.

• 12:50Lewis Howes?

  You know, every time you come on, I learn something new. It's not like, there are things that confirm what I already know, but I'm also learning new things. It's not like I've said after 10 years of doing this, I don't need to learn anymore. I don't have any more time to learn. It's so important for me to develop as a human being, and that's why I'm constantly learning. I, you know, people need to sit down and do interviews with people all day long. They can learn in different ways, but I don't think the investment ever ends in how much you can learn.

• 13:18Alex Hormozi?

  And it compounds.

• 13:19Lewis Howes?

  Compounds.

• 13:19Alex Hormozi?

  That's the best part.

• 13:20Lewis Howes?

  What would you say are the three main skills for someone to want to have the potential of being a six or seven-figure earner?

• 13:26Alex Hormozi?

  Yeah.

• 13:27Lewis Howes?

  Um, that they need to start learning now, so 2023, they have that potential.

• 13:33Alex Hormozi?

  This, in my opinion, there's three main skills in business in general. You gotta learn how to sell, you gotta learn how to build, you gotta learn how to lead. So you gotta learn how to get people to give you money for stuff, gotta have the stuff to sell them. And then you gotta have people that work on your side to help deliver on those other two. If you can do those three things, you're unstoppable. And if you do one of those three things, you can make as much, like, you can still make a ton of money. But if you, if you can do all three, you're unbeatable.

• 13:56Lewis Howes?

  Mm-hmm. Sell, build, like, building a team, building?

• 14:00Alex Hormozi?

  Building, so that would be on the lead side. The building is like the product and services that you have. So you have to figure out a way to deliver value to somebody.

• 14:05Lewis Howes?

  To develop a program, a product, a service that you can package and sell.

• 14:10Alex Hormozi?

  And people are like, well, how do I do that? All you have to do, there's, this is the perspective thing we were saying earlier. It's like, I don't know where the opportunity is, and people who are entrepreneurs see opportunity everywhere. It's like, and my biggest red in life is that I can't live multiple lives because there's so many things I want to do. But it's because all you have to do is look for problems. You look for things that people hate. You look for inefficiencies. You just look for things that are nuisances. Like, what are things that people do every day that they hate doing? Like, and a big one, a big misnomer, I think, is that people think they need to have a new thing. You can start a cleaning business, become a billionaire. You can start a lawn care business, become a billionaire. You can start a roofing business, become a billionaire. Like, there's clear problems. Like, all you have to do is just do what everyone else is doing, learn how to sell, learn how to deliver consistently, and learn how to lead. If you do those three things, you can do just as well as everyone else and just do it better.

• 14:51Lewis Howes?

  I was in the elevator this morning, uh, coming here, and I have this, this cat sitter that, uh, used to watch my cats, right?

• 15:01Lewis Howes?

  And um, he mostly works in a different building that I used to live in. Now I'm in a new building. He was in the new building because he had some other dogs. He's a dog, he's a dog walker, right?

• 15:11Alex Hormozi?

  Yeah.

• 15:11Lewis Howes?

  But I asked him to watch my cats one time. And um, he literally for thirty seconds in the other day, I was like, hey man, good to see you. And I go, dude, how much you making now? Because I see him hustling. I see him like walking around with all these dogs. I'm like, and his prices went up over the last few years.

• 15:29Alex Hormozi?

  Yeah.

• 15:30Lewis Howes?

  Like when I first had him watch my cats, it was like twenty-five bucks. Now it's like forty bucks for a session. I'm like, I go, dude, what are you making? Like five, six hundred bucks a day? He goes, I go a thousand? I go two thousand? He goes, I go three? He goes, around three K a day. I go, what? Walking dogs? And I go, he goes, now it's seven days a week. It's a grind.

• 15:50Alex Hormozi?

  Yeah.

• 15:50Lewis Howes?

  I've got three employees now who are like, I'm walking, walking dogs. But he's like the go-to guy in Beverly Hills. And he's like independent. He's not with some, you know, big dog walking company or something. But three grand a day, walking dogs. I go, you can, there's a need, especially in this community where people are busy, but they love their dogs and they have money to spend on their dogs.

• 16:11Alex Hormozi?

  Yeah.

• 16:12Lewis Howes?

  And he is providing a service. It's incredible. Three grand a day, man. Uh huh. It's crazy.

• 16:18Alex Hormozi?

  I, I love this example.

• 16:19Lewis Howes?

  Wrong business. I need to be walking dogs, you know?

• 16:21Alex Hormozi?

  I love this example because it's perfect. Because everyone can understand. It's like, what's the problem that they're solving? It's like, people don't have time to work their dogs. Whenever you're looking at any, any problems, time is one of the easiest ones to solve. Is that people don't want to take the time to do something, right? It takes too long. You want to do it faster. Uh, Jason Fladlin said the easiest business model in the world is find what someone else is doing, do it in half the time. It's just, you can do it, and you can look at any business that exists and do that, right? And so it's like, what did he have to do? He had to learn how to sell, which means he had to get people to give him money for the dogs. Which part of that's marketing, but I'm just wrapping that.

• 16:47Lewis Howes?

  Right, right, right.

• 16:47Alex Hormozi?

  Promotion, getting people to give you money. He had to learn how to deliver, which is like, okay, what are the best routes to walk around? How do I manage seventeen leashes at the same time? Like, he had to figure all that stuff out, right? And then you don't learn how to lead. So he has two employees or three employees.

• 16:58Lewis Howes?

  Now he's got employees, but before he was like exhausted. But now he's figuring out how to build and lead.

• 17:03Alex Hormozi?

  And what'll happen is he'll stop walking dogs.

• 17:05Lewis Howes?

  And then he'll have. Team. He'll be managing it, yeah.

• 17:07Alex Hormozi?

  Right, exactly. And so it's like, that's like such a, that's such a perfect microcosm of the. Three skills being put to use.

• 17:12Lewis Howes?

  I was taking him years to do it. It didn't happen overnight. He had to build his brand. He had to, you know, show that he could deliver the value of the product consistently and all these different things. He had to be communicating and, you know, be reliable, all these things. And he was like, I'm doing it seven days a week.

• 17:25Alex Hormozi?

  Yeah.

• 17:26Lewis Howes?

  So he has no life, right? So it's like an extreme, but it's possible. And so the three skills I heard you say is sell, build, and lead. You can never get enough training on how to lead yourself and how to lead others. Because there's so much of a world inside of each one of us that has to learn how to overcome insecurities, fears, traumas, triggers. That will make us poor leaders of ourselves and of others. So that people respect and trust us. So leading skills is probably the hardest.

• 17:58Alex Hormozi?

  And it's also the one that's almost a meta-skill in that it actually can layer on top of the other two. So if you think about it, like as a hypothetical example, imagine I know how to recruit and lead people. And I don't know anything about marketing. I don't know anything about sales. I don't know anything about delivery. But I have a vision for what I want to accomplish a problem that I want to solve that's meaningful to me and I think will be meaningful to other people. I can compel people. I can persuade them and influence them to want to work and help me solve this huge problem together, right? And so you don't even, like, real talk, you don't even have to know how to sell and how to market. You don't have to know how to build a product, build a service team, because if you can lead, you can get all those other people to do that.

• 18:32Lewis Howes?

  And, and leading is also selling, in a sense.

• 18:35Alex Hormozi?

  A hundred percent.

• 18:37Lewis Howes?

  If you're a leader, your energy is an enrolling energy. Your way of being, how you show up, how you communicate, is selling you and your vision.

• 18:47Alex Hormozi?

  Yeah.

• 18:47Lewis Howes?

  You don't need to know how to sell a product and get on stage and say, buy my stuff. But you need to be able to enroll people into a vision that they are in alignment with. And I think that is one of the hardest skills because people don't have the belief in themselves.

• 19:01Alex Hormozi?

  Yeah.

• 19:01Lewis Howes?

  A lot of people don't believe in themselves. They don't love themselves enough to be enrolling, in my opinion. And so they discount, and that doubt, people can feel that energy and that doubt.

• 19:11Alex Hormozi?

  Yeah. You have to be certain, not confident. You know what I mean? I think part of, and so it's easy to say what, like what we just said about the whole leading thing. And like, as much as everyone's like, well, I'll just jump straight to leading. I feel like there's some sort of like, and this is me, I could be speaking a limiting belief of my own, or so, you know, disclaimer, right? But it is my belief that there's a certain amount of like spiritual strength that you gain from having done stuff.

• 19:34Lewis Howes?

  Still developing skills.

• 19:36Alex Hormozi?

  Developing the skill because

• 19:37Lewis Howes?

  Because you build confidence with these skills.

• 19:38Alex Hormozi?

  Yeah, because you have evidence.

• 19:39Lewis Howes?

  Results.

• 19:40Alex Hormozi?

  Yeah. And so people, you can, you can enroll someone, you can subscribe someone to your vision. And because the next, the first question someone's going to always ask is, why should I listen to you? Or why should I follow you specifically? Right? And unless you have a solid answer, that's not you being crazy, right? Being like, I have done these things. They give me evidence that I can, I can move, I can, I can move the goalpost further than what we have done before because of what I have done behind me. Right? Because the path I've already walked. And so I think like, learning how to sell, learning how to build are the first two skills. And then leading you learn consistently along the way for the rest of your life.

• 20:13Lewis Howes?

  What would you say are the most important habits someone can develop for themselves on a daily basis to support their opportunities for earning more?

• 20:24Alex Hormozi?

  Most of the most important lessons that I've learned in my life have come from doing and mentors. And so on a day to day basis, it's reducing the time between when you wake up and when you begin working. Right? A lot of people lollygag and delay and procrastinate and things like that. And if you just think about, there's only a certain amount of time in the day. I want to increase my output per unit of time as much as possible. A lot of people have these superstitions that they have to do a certain thing or they must do X, Y, and Z. But all you have to do is talk to a single mom who has like five kids and they still start businesses. They're not doing any of that stuff. They're waking up and they're working before their kids are up. And then once their kids go to bed, they work then too. Right? And they're not doing all the lollygag stuff that, you know, you see trending all over social media. It's like, they're working.

• 21:06Alex Hormozi?

  And so like the single greatest skill in my opinion is being able to find a, a place that you can shut out external stimuli and you can focus.

• 21:15Lewis Howes?

  Yes.

• 21:16Alex Hormozi?

  Because for me, the single The single highest ROI habit that I have is that for me, between 5am and noon, I have nothing on my calendar. It is just work. No meetings, and then all my meetings happen after noon. This is for the entrepreneur. Now, if you're in a job right now, then it's gotta be in the morning before you go to work, and in the evening after you come back from work. But like, having that dedicated time, and if you're like, "Well, I'm not a morning person," fine, then just work late. Like, that's okay. Like, I've got billionaire buddies who are like, "Oh, I wake up at 10," but they work really late. That's their special time that no one bothers them. It tends to be at the bookends of the day, though, just from my experience, because in the middle of the day, you get pestered, and it's hard to get into that deep focus, that really, that deep learning that you get when you really pour yourself into something.

• 21:59Lewis Howes?

  Yeah, and I think, I think I saw Leila mention this in a video clip, where she was like, "I just wake up and I start working." She's not spending an hour morning routine or something like that. And I think you gotta figure out who you are. It's like, if you wanna spend an hour or two in the morning, and taking coffee, and going for a walk, and working out, and kind of like, preparing yourself, great. I think, for me, there is some importance to, at some point in the day, setting an intention, either for the day, or at night, for the next day.

• 22:27Alex Hormozi?

  Agreed.

• 22:28Lewis Howes?

  So if you wanna get up and work right away, at night,

• 22:30Alex Hormozi?

  Totally.

• 22:31Lewis Howes?

  What are the three most important things, or what are the actions you're gonna take, that'll get you closer to your vision that next day? So having some 5, 10 minutes to have an intention, and then act on it.

• 22:43Alex Hormozi?

  Prioritize.

• 22:43Lewis Howes?

  As opposed to just reacting to the world.

• 22:45Alex Hormozi?

  Yeah, 100%.

• 22:46Lewis Howes?

  That's what I believe, but...

• 22:47Alex Hormozi?

  There was this one, to consolidate what we were saying earlier, because I like, this matters a lot to me.

• 22:54Alex Hormozi?

  Most skills can be learned decently with about 20 hours of focused effort. 20 hours. Like, the first 20 hours of you actually doing something, you learn the most you're gonna learn about the thing. If you just consider by percentage of learning, from like, you know nothing, to 20 hours in, you already have a really good understanding of the thing. The problem is that most people will take years to start the first hour. And so that habit that you're referencing is that my speed, at least now is that, you know, I've gotten better at this stuff, is that like I try and detract the time from when I want to learn something or when I want to start doing something to starting it as soon as I can. Cause I just want to start getting through those 20 hours as fast as I can.

• 23:32Lewis Howes?

  Yes.

• 23:32Alex Hormozi?

  And so that's just been a very tangible, cause it seems like this amorphous thing, but there was a study that was done. There's like, in the first 20 hours, you can learn almost any skill, playing guitar, running an ad, doing a quote, like you will learn more in that first 20 hours than any other time. So it's like, then just get to that 20 hours and don't delay.

• 23:48Lewis Howes?

  Yes.

• 23:48Alex Hormozi?

  And that's been one of the, one of the most, one of the deepest lessons I've had, because it took me four years to learn how to build a website and it took me one day to actually learn.

• 23:56Lewis Howes?

  Crazy. Cause you decided to act on the learning.

• 23:59Alex Hormozi?

  Four years to delay and procrastinate and say, I'm not a tech guy. I'm not a tech person. This isn't my kind of thing. I'm a gym guy. I'm a local business owner. I should pay somebody to do this. I'm above this kind of thing. Like all these stories, right? And then one day I sat down on a Sunday morning. I was like, I'm going to learn this thing.

• 24:13Lewis Howes?

  You Googled it and you took, you know, you just learned it?

• 24:15Alex Hormozi?

  Step by step by step. And you know what? I set the whole day aside. It took me four hours.

• 24:18Lewis Howes?

  Crazy. It's amazing. You'll, you'll hear, I bet you've heard this so many times that people are like, I want to launch a podcast. I want to start a YouTube. I want to launch a book.

• 24:26Alex Hormozi?

  Yeah.

• 24:26Lewis Howes?

  And they've been saying it for years and years and years, when you can literally go on Amazon and upload a book in an hour. If you just learn the steps, it might feel daunting and over like, I don't know how to do this and how to link my payments and create a book and put it up there. But you can create a one-page book and launch it.

• 24:42Alex Hormozi?

  Yeah.

• 24:42Lewis Howes?

  To at least say you did it and now you know the steps. So it's not as scary.

• 24:46Alex Hormozi?

  Hundred percent.

• 24:46Lewis Howes?

  So many people are afraid to launch their thing because they don't understand how to do it. And they think it's going to take a lot more time than it actually is. You may not be good at it right away.

• 24:57Alex Hormozi?

  Yeah.

• 24:57Lewis Howes?

  Your website probably wasn't perfect.

• 24:59Alex Hormozi?

  Yeah.

• 25:00Lewis Howes?

  But you got the website up within four hours.

• 25:02Alex Hormozi?

  Yeah.

• 25:02Lewis Howes?

  And then you can make it better over time.

• 25:05Alex Hormozi?

  And there's this, there, cause the, the, that first hour is you paying down the fear of uncertainty. It's all these fears of like not being enough. What if I feel stupid? Cause you have felt stupid when you try to figure something else out. But like, if you remember how hard it was to learn how to tie your shoes when you were a kid, right? Cause it's like, I have to remember then this one and the two bunny years, you know, the whole thing, right? But like now you can do it in your sleep. And it's, it's, it's just the emotions we have about beginning work because of the judgments we're going to put on ourselves about how we're doing. But if we can remove the judgment of how we're going to do and say, I assume I'm going to suck. And all I'm doing is I'm going to start pulling the thread of this 20 hours. That's my only goal is to start sucking. That's it. I just want to start sucking rather than nothing. Right.

• 25:43Lewis Howes?

  You gotta love embarrassing yourself the way I feel like it. These skills that you're gonna learn, they're gonna bring you a lot of value long term. They're not easy to start with. They're not. And so you've gotta be okay with accepting embarrassment of your own self.

• 25:59Lewis Howes?

  What's the belief that? Why is it so hard for people that haven't made money? Let's talk about like the daunting number for a lot of people, which is seven figures. Which is, it was hard for me to get over the hump mentally and psychologically of like, how do I go from $5,000 a month to $10,000? Then $10,000 to $20,000? And then how do you get a business? I'm talking about business owners. How do you get it to six figures and then to the seven-figure mark as a business owner? Do we overcomplicate money in our minds if we've been taught stories as kids or been taught beliefs about it? And how do we get over the overcomplication of making seven figures as entrepreneurs?

• 26:45Alex Hormozi?

  I agree with you that I think it gets overcomplicated. And so we just have to boil it down to the first principles of the math. Like what math is required to make a million dollars, right? Like we can either sell, you know, $100, $10,000 things. We can sell $1,000, $1,000 things. We can sell, and by, when I say things, you don't have to price your product at $1,000. Your just lifetime value of a customer has to be $1,000, right? So just how much somebody's gonna spend with you over the period of time that they buy from you in general, right? Now, if you sell those are products, that might just be the lifetime value. But if you sell services, like the dog guy, he probably has people who stay with him for years. And so he has to add up that total lifetime value as the number. And it's like, well, how many of those do I need to sell? And then you just divide it, you know, to back into it. And so, once you know the math, right? So the first is like, what is the math to get to the million?

• 27:30Alex Hormozi?

  And you have to figure out how many units you're gonna sell. So let's just use something that's... Let's use a thousand dollars because it's an easy one. Yes, a thousand sales of a thousand bucks. Exactly. So we have to do a thousand sales. Now, how are we going to break that down on an annual basis? Because thousand sounds like a huge number. Well, it's about three a day, right? Like, okay, well, three a day is all of a sudden a lot more manageable. And we're like, okay, well, what creates a sale? So at some point, to get, I'm going to take one step before for six figures, for anybody who's not there, it's like you have to sell, and this is again for business owners and entrepreneurs. If you have a job, then awesome. But if you're trying to make money, it's you have to sell something to someone. That's it. That's all you have to do to get to six figures to do that. So that's one avatar, one medium, one channel, right? One product, one channel. That's all that is.

• 28:14Alex Hormozi?

  You add the fourth piece, which is consistency, right? That's what goes from six to seven. That's hard for people. And the consistent, yeah, 100%. Because then you can tackle all the emotional or whatever it is, that why you're not being consistent. But from a math perspective, we just have to break down, what are the primary actions that result in the output, right? And so if three sales means that I sell one out of three people who want to walk, or one out of two people who come for the dog walking. Okay, well, then I need six appointments a day. Okay, how do I get six appointments a day? It's like, well, I have six ways that I can get appointments, right? I can get appointments from referrals. I get appointments from affiliates. So I make a deal with the local grooming place for dogs or the local vet for dogs. I put my flyers up or something. Or the urgent care for dogs or pet co, like whatever. I mean, like, there's a million ways, right? Like, I get one of those guys, I figure out a deal with them,

• 28:58Alex Hormozi?

  and I say, I'll give you the first two months of what they pay me to you if you just send them to me. Yes. More money for them, and it probably helps their customers because it's a need that they can't solve, but they have the same avatar. Cool. So you got referrals, you got affiliates. You've got, you could just reach out to people you know, just one-on-one. Like, hey, I've got my thing. Like, do you need help with your dog? You can reach out to people you don't know, which you can do through post-it notes, cold calls, emails, door knocking, like flyers. Yeah, all of those things are ways that you can reach out to people you don't know one-on-one. You can make content about how dog walking is amazing and ways to walk your dog better, ways to take care of a dog. And the whole point of that is to get people to feel comfortable with you specifically and your brand, that you will do a better job taking care of their dog than they will. They will. Exactly, right? You want people to feel guilty that they're not doing all this stuff for their dog.

• 29:43Alex Hormozi?

  And then they would start, you know, then you start, you feel inbound, right? And then finally, you have ads, right? You pay, you have unpaid ads to get new appointments booked, right? And so those are the six primary things you can do to get customers, right? And so it's like, okay, I need six appointments a day. I have those six different ways that I can get them. Which of them do I feel most comfortable with? Because you can, you can win at all of them, right? It could be soliciting your customers for referrals. It could be getting the affiliates of relationships set up. It could be the one-on-one DMs. It could be the ads, it could be the content. Any of those six would work, right? And so we just have to pick which one you want. And so then you just reverse engineer those actions of, because even one step after, obviously this is something I do a lot. So if you reverse engineer the affiliate thing, right? So how do you get affiliates?

• 30:28Alex Hormozi?

  It's like, well, I need to reach out to 100 people a day. So you'd still use one of the other methods. So cold outbound, warm outbound content or ads, right? To get that, those affiliates and say, okay, well, if I reach out to 100 affiliates a day that are in my, in my local region to see if they will partner with me and I can create some sort of relationship. If I do that every day, maybe I'll get two of those referral partners a week. And if each of those referral partners a week can get me 10 appointments, then for me to get my six appointments a day, it's 180 appointments per month, if I need 18 affiliates. So all I gotta do is get 18 affiliates. But then if you're thinking right now, you're like, well, wait, but I would be able to get 18 affiliates in probably like a month or two. And the answer is you're right. But people just don't think through the math of how to do it.

• 31:12Alex Hormozi?

  Because if we're being real, there's no reason you should cap your business at a million, right? And so to the same degree, when we ask the question like, how do I make a million dollar business? You also think in increments that somebody who's trying to make a million dollars thinks in, right? Because I got asked on this TikTok, so they gave me this prompt. They said, hey, Alex, how would you make six figures a year? That was the question. And my immediate response was I would sell something for 100 grand and then figure out what I would do for the rest of the year. And so it's like, these people think about money differently. You know what I mean? And so if you think about, how do I build this thing into like 100 million? And you have to think of a number that's as high as you can fathom, right? If you can't fathom 100 million, then don't think that. But like, As high as you can mathematically fathom, so it might be $10 million.

• 31:55Alex Hormozi?

  Okay, think like, how many dogs would I need to walk? And you just reverse the math into what you need, right?

• 32:00Lewis Howes?

  How many people I need to hire?

• 32:02Alex Hormozi?

  Exactly, and then you start, and then you start with the inputs. Because in the beginning, the only inputs you have is going to be the content. It's going to be running the ads, it's going to be doing the warm, it's going to be doing the reach outs. That's it, those are the inputs. And then everything else is going to stem from that. And then what will happen is if you have that, the advertising machine on the front end to bring people in, the bottleneck becomes you're leading, rather than the selling and the product.

• 32:20Lewis Howes?

  You're leading, yes.

• 32:21Alex Hormozi?

  And so then the focus then becomes, how do I use that same, if you really want to get deep on those, how do I use that same skillset of advertising and then shift it to my internal? Because I still have to do warm reach outs, I still have to run ads, I still have to make content, I still can have affiliates or get referrals from my employees to get more team. And so every business has two funnels. You have the front end funnel that gets your customers and the back end funnel that gets your team. And so as you crank this guy, you need to crank this one. And then that's how you can scale these things to the moon without stopping.

• 32:47Lewis Howes?

  Right. Is it harder to get leads and sales? Or harder to build a powerful team with the right culture?

• 32:57Alex Hormozi?

  I think they're both hard and both easy for different people. You know what I mean? Like, Leila naturally is very good at the backend funnel. I mean, she's so good at building culture. But she has this thing that she's kind of spoken over me from a belief standpoint, which is if you are a really good marketer, a really good salesman, a lot of them are like, oh, I'm not a good, not a good leader, I'm not a good operator, not a good whatever. And she's like, if you can sell all those people and influence all those people, you can use that same skillset and just face internally to your team. It was a nice belief shift for me, or belief breaker for me. I was like, she's totally right. And so, to the point that you were making earlier, like, leading is selling and influencing, a lot of it really comes down to being able to move people and being able to clearly communicate what you want.

• 33:33Lewis Howes?

  Why do you think it's so hard for people to overcome their limiting beliefs around money in general?

• 33:38Alex Hormozi?

  A lot of people were told things about the world that were not true and they take them as fact. And so they're making their decision calculus off of something that is not true. And so they're making conclusions off of false data. And that, so that's why they can't see it because what they're basing their assumptions on is false.

• 33:53Lewis Howes?

  But they've been believing it for so long.

• 33:55Alex Hormozi?

  Yeah.

• 33:56Lewis Howes?

  So how do they change that belief when it's been baked in their psyche for decades?

• 34:00Alex Hormozi?

  Yeah, I think that the way that the biggest beliefs have been broken for me have been one of two ways. Reality proves me wrong, or someone tells me a story and gives me evidence from their lives. Like, I remember when I, we went to a mastermind and I, we were just starting out. I was not making a ton of money. And the guy, a guy got up there and he gave his little spiel and he was like, yeah, you know, we're making three or $400,000 a month. I don't really know what I'm doing. I'm not really sure I like the business, blah, blah, blah. And the guy did not seem smart.

• 34:28Lewis Howes?

  You're like, how is he doing this?

• 34:29Alex Hormozi?

  And it's funny you say that because my actual first thought was if he can do it, I can do it.

• 34:33Lewis Howes?

  Right.

• 34:34Alex Hormozi?

  And so that was like, he threw evidence, like he reshaped my reality. It was one of the most momentous things. I remember Leila and I both had the same takeaway because she was next to me. We both saw this guy do this. Like, we walked out, we're like, dude, if he can, like, we both immediately had the same conclusion. Like, if he can do it, we can do it. And so I think that that's like, how do you, you either, you either have reality prove you wrong, or someone else is that reality for you where they tell their story about, hey, I used to feel the same way. I used to think this thing, and then I will share my story so you don't have to have the scar.

• 35:01Lewis Howes?

  Yes.

• 35:02Alex Hormozi?

  So you don't have to give up five years of your life to learn this lesson. I'll just give you the story so you don't have to have the scar.

• 35:08Lewis Howes?

  There's certain things I think we need to learn on our own and fail, you know, and make mistakes on our own. But there's a lot of things we can learn from other people. Being the youngest of four kids, I watched, you know, my older siblings fail and succeed in their own ways as a model and say, okay, I don't want to make this same mistake. I made other stupid mistakes, but I didn't make certain mistakes that they had made. And, um, and able to accelerate that time from the pain that I was going to feel by making the same mistakes.

• 35:36Alex Hormozi?

  Yeah.

• 35:37Lewis Howes?

  I think you're going to make mistakes no matter what, but I think that's seeing other people and learning. This is why it's so important to have coaches, mentors, people that can, can break the beliefs in you and tell you what you need to do.

• 35:49Alex Hormozi?

  If you think about human, like the human race, does this zoom out? Because I think it's a really interesting concept. I was talking to Caleb about Gary. And I'm a competitive person.

• 35:59Lewis Howes?

  Yes.

• 35:59Alex Hormozi?

  I like, you know, thinking like, oh, by the time I'm that age, I'm going to be further. I'm, you know what I mean? Like, and it's, it's, it's lovingly, right? And he said this thing back to me that like, it hit me, right? And he was like, dude, Gary didn't have Gary. Right, he just had to do it his own. Right, and all of these, and so the thing is, is like a lot of us, and myself included, I get caught up in the like, man, these kids have it so easy, you know, blah, blah, blah, blah, right? YouTube wasn't even around when I, you know, all this stuff, right? Yeah, yeah, yeah. But the thing is, if you ask most entrepreneurs what they want to do with their lives, they say they want to make an impact on the world, they want to make the world a better place. But like, making the world a better place, what that looks like is it being easier for the next generation. And so rather than lamenting the fact that the guys who are younger have it easier, that was the point. Yes.

• 36:40Alex Hormozi?

  That was the, like, mission accomplished. And so it reframed how I thought about being the greatest of all time, because I think a lot of people have that goal to be the greatest, I mean, a lot of people have that goal. But the more I thought about it, the more I was like, I can't have that goal. Because if I did my job, then I have to have made people who are after me get there faster than I got there. And so the mark of the success is that I'm not the greatest of all time, but that other people who come after me are even better. Hmm. And so it really shifted my relationship with how I solve future generations, or sorry, past generations, the guys who are older than me, who are killing it. And I used to think, oh, I'm gonna, I'm gonna, I'm gonna beat them. And if I look at my, how much I'm worth at this, at this age versus them, like, I, just doing the math, I should be further

• 37:23Alex Hormozi?

  along than them by the time I'm their age. And it was this kind of like different competition rather than this gratitude for like, well, of course, I'm gonna be bigger than they are at their age. I had them to help me. They didn't have them to help them. And so I'll, I'll age up and we'll be multi-billionaire, whatever it is, right? And then there's gonna be a young whippersnapper who had me to help, right, who had me to help him out. Because I'm seeing, you know, we have guys who apply for acquisition.com who are in their twenties doing a hundred million a year, right? And I'm like, and that was, that wasn't possible 50 years ago. It just wasn't. Right. Right? And so we think about like the human race in general, on a macro perspective, right? You have, like, rather than seeing the people who, who are older than you as the old dogs that you have to, to kick off, right? And by all means, play hard in the

• 38:05Alex Hormozi?

  paint, don't get me wrong. And the people, the young whippersnappers behind you as, you know, resenting them for the fact that they got it easier, it just flipped the script for me in terms of like, I'm so grateful for these guys who came before me because they didn't have them. Right. And then if these guys do eventually beat me, right, or, or they're further along than I was at their age, rather than lamenting them to protect my ego, because what it really says is, you're better than I am. Hmm. Because if they're, if they're making more money at a younger age than me, then it means they're better at business in some way than I was at that age. That's, that's just the fact of business. Right. Right? They're better than me at that age. And to protect my ego, I want to say they had it easier, right? But rather than

• 38:44Lewis Howes?

  What does that do for you if you protect your ego as opposed to help others accelerate faster than you?

• 38:50Alex Hormozi?

  I think it just reframes it. And so it takes the ego away from, I need to crush these guys, or I need to poke at why it's easier for them. And instead say like, it being easier for them is my purpose. How can I say that my mission is to document and share the best practices of building world-class companies? And then not be pumped for someone to use the best practice of building world-class companies 10 years before I learned them to accelerate way past. And so anyways, that I just, that was a frame of reference that completely shifted the narrative for me in terms of competition. I still am pushing as hard as I possibly can to transform my potential into reality.

• 39:29Alex Hormozi?

  But it feels, it feels different. It feels lighter and I like it. So anyways, I just want to share because it was a cool breakthrough that I had recently.

• 39:35Lewis Howes?

  Yeah, you do look a little lighter.

• 39:37Alex Hormozi?

  Yeah.

• 39:38Lewis Howes?

  Mentally, emotionally, and physically, you lost a little weight too.

• 39:42Lewis Howes?

  It's funny, I just had Steve Young on, who was a Hall of Fame quarterback in the NFL, won multiple Super Bowls. He was just on a couple of days ago and he said, back in the late eighties, and I guess it was the nineties, Bill Walsh, the coach, who was like, he said, three generations ahead of every other head coach at that time. He had a camera guy with him all the time documenting his processes. And he would package it into these, I guess, VSH tapes and put it in a box and he would give it to all his assistant coaches. And say, I want you to learn these skills. His offense was the West Coast offense, so it was far ahead of its time where most people were just running the ball down, you know, down the middle. And so he gave away everything for free.

• 40:27Lewis Howes?

  And he said, I want you guys to learn this and then come and challenge me. You know, use my information and come and people, he said, years later, some coaches would leave to become head coaches and they would compete in big games together. Sometimes they would lose against these other coaches that he coached. And he loved it. And he Is still revered as a leader in the space because he was ahead of the time, because he documented and gave away the skills to his other coaches. And I think that's really cool. I mean, you're not gonna be able to do this forever. So you might as well leave some legacy behind in that respect as well.

• 40:59Alex Hormozi?

  It puts the game above the player.

• 41:01Lewis Howes?

  Yes.

• 41:01Alex Hormozi?

  Rather than putting the player above the game.

• 41:03Lewis Howes?

  Yeah.

• 41:03Alex Hormozi?

  And so like, I think right now, if Elon had a choice of having somebody else accomplish all the things that he is setting out to accomplish and it not be him, my hope, my belief from everything that I have seen and witnessed of Elon is I think that he would be stoked. And because it's mission first rather than like ego first. And so like Steve Young put the game of football and it consistently being elevated to be played at a higher level as more important than him. Because in three generations, none will remember him.

• 41:30Lewis Howes?

  Exactly.

• 41:30Alex Hormozi?

  Right? But the game will always have his fingerprint. Right? And so like, you can live on in that way.

• 41:34Lewis Howes?

  Exactly.

• 41:35Alex Hormozi?

  In the same degree in the business game, it's like, we honor the game by playing to our absolute hardest and by, and by doing our best and passing it on to the next generation. So anyways, I love that stuff. That stuff gets me amped.

• 41:45Lewis Howes?

  What is the vision for you now? Because when did we first have you on? I can't remember. It was a few months back, right? And we've hung out for dinner a couple of times and I've seen you a few times. But there's, there's been like a transition in you in like three to four months. You know, there's been like an evolution already. I'm hearing you say you're having realizations and recently and,

• 42:04Lewis Howes?

  and before it seemed harder, right? And now it seems like there's something that's unlocked inside of you. So I'm curious, what is the business vision that you have? What's the number you want to reach?

• 42:14Alex Hormozi?

  Yeah.

• 42:14Lewis Howes?

  Personally, for the business, all these things.

• 42:17Alex Hormozi?

  Yeah.

• 42:17Lewis Howes?

  I know you've talked about being a billionaire. It's just gonna take a matter of time.

• 42:20Alex Hormozi?

  Yeah.

• 42:20Lewis Howes?

  When do you think being a billionaire will happen for you?

• 42:23Alex Hormozi?

  I'd like to do five to seven for a billion. I'd like to hit 10 and 10. That's, that's what I would like to do. I think that we can do that math wise, based on kind of the inflow of deals that we have, how like the returns that we're getting in general. Like, I think we can do that. But the thing that like really drives me though is Acquisition.com is the wealth machine that is behind Alex and Leila's media. Right. And so I wouldn't be a very good business educator unless I had proof or evidence that I actually was good at business. Right. And so we obviously could just sit on the laurels of the three X that we had last year, three exits we had last year. But to me, that's not like, as crazy as this will sound, it's not super impressive. You know what I mean? At least for where I want to go.

• 43:08Alex Hormozi?

  And so I want to have a billion or multi-billion dollar thing because I think it would be so cool. Like, how cool would it be if Jeff Bezos and Warren Buffett and Elon Musk and all those guys had documented everything that they learned throughout that path? All we get is these snippets, shareholder letters every once in a while. And it's just like, they're so little and they're gonna die and we're gonna lose it. We're gonna lose all those lessons. And so part of it that excites me is just calling my shot because I think that always just like enlivens a little bit of the competition. But I do believe from a mathematical standpoint, we will get there. So it's not, to me, it doesn't feel like a super big, I'm not really pointing that far to the fence. But seeing the hordes, the scores of businesses that are using the stuff in the books and

• 43:48Alex Hormozi?

  the courses and YouTube and podcasts and TikTok and Instagram and LinkedIn and use those and the message they get every day of like, dude, you helped me go from a million to five million a year. You helped me go from, you know, quit my job and then start my dog walking business. And now I'm doing, you know, six figures a month. And like those stories, I know that I will probably never meet most of them. I will probably never work with the vast majority of them. But the fact that it's happening just amps me up. Like, it just gets me so lit. That's cool. And so the media has been really cool and new for me, but I like it. And so I'm learning it. And so it's just like, it's a new thing that I get to learn and so I'm really loving that. Yes. And then seeing the vision of where we're going in terms of what we're building on the acquisition.com side and the companies that we're scaling there and the impact that they're having, because many of them are also education businesses, not all of them,

• 44:32Alex Hormozi?

  but like probably about half. Seeing that on both sides, like us directly influencing through media and then the actual wealth machine on both sides, like I just see them both expanding. That's cool. And so I don't. I had, we were talking before this, but it was like, I saw a limit with GymLaunch, Prestige Labs, like, at least my, my vision was limited. And that could have been me being younger, whatever it is. But like, I don't feel like my vision is obstructed in terms of where this can go. And so that is what amps me up. A buddy of mine sold his company for a couple billion. And he's been in a little bit of like a rut since then.

• 45:08Lewis Howes?

  It's interesting, after people sell for a lot of money, why do you feel like they go into a depression or a funk after they sell a billion dollar company?

• 45:15Alex Hormozi?

  They lose the vision, right? Like the vision, like, I think the vision is another word for hope, right? It's hope for a better future. That's what we're marching towards, right? And you basically give that away to someone, right?

• 45:25Lewis Howes?

  For money.

• 45:26Alex Hormozi?

  Yeah, in exchange for money, right? And then the hope ended up fueling you more than the money ever does, but it's a different conversation. But the, uh, but he said this one thing to me and, and it really resonated. He's like, I'm just looking for my next big bone to gnaw on. And that visual, for whatever reason, like, stuck to me. And so I'm like, I just need a big bone to gnaw on, knowing that I'll never chew through the entire bone. But being pumped every day to just get a little bit further down the, down the nub.

• 45:52Lewis Howes?

  What happens if we don't have a vision for our lives?

• 45:55Alex Hormozi?

  I think you have less direction. And so you make less progress because you're not actually, you can't make progress unless you have direction. Because otherwise you're just moving. So like, you can only have direct, like a vector, right? You know, movement in a direction, um, if you know where you're trying to go. And so it's like, the first thing we have to do is figure out where we're trying to walk. And then we can start walking there.

• 46:12Lewis Howes?

  Yes. You said you want to be a billionaire in five to seven years. So you kind of see the math playing out that way.

• 46:18Alex Hormozi?

  Yeah.

• 46:19Lewis Howes?

  Let's say, uh, you were forced to do it in half the time.

• 46:23Alex Hormozi?

  Yeah.

• 46:23Lewis Howes?

  Three years, you were forced to be a billionaire.

• 46:25Alex Hormozi?

  Yeah.

• 46:26Lewis Howes?

  Or some catastrophic event would happen.

• 46:28Alex Hormozi?

  Yeah.

• 46:29Lewis Howes?

  What would it take from you to reach the billion dollar goal in half the time? What would you need to do differently? And how would you need to think and act differently?

• 46:37Alex Hormozi?

  I would. I would probably onboard more operators faster. That being said, the current plan gets us there in like three years. I say five to seven publicly because I want to give myself a little buffer. I tend to be that way because I I have probably a little bit different approach with goals. Like, I want to hit every goal. Like, I don't like missing goals. And so for me, I don't like teaching myself or teaching other people that if I say something's going to happen, it doesn't happen. Because some people are like, shoot for the moon. Think really like, I think you absolutely should think really big. But then like, okay, how do I make a goal that like? And then and then, once I have that goal, do the activities that make it unreasonable not to hit it? Like, if I hadn't hit this goal, to your point, what level of activity would I have to do that it would be unreasonable?

• 47:22Alex Hormozi?

  It would be unacceptable based on how I see reality that I would not achieve it? If you're like, I want to learn sales, I would say it's unreasonable that if you get on 10,000 sales calls, you will not be good at sales. Be unreasonable. Okay, how how long will it take me to get on 10,000 sales calls? Right?

• 47:36Lewis Howes?

  A lot of time.

• 47:36Alex Hormozi?

  Yeah, a couple of years, right? A couple of years, you could do it. Okay. So then I can, that's a goal. You know what I mean? Like, and I can set that. And if I do the activities, it would be unreasonable that I'm not now realistically, you probably get there in half the time. Right? Because you're probably pretty good at sales even after your first two, 3,000 calls. Right? You're probably pretty good. And so with this, we would, I mean, what we're doing now is is the only thing I could probably do is take on bigger companies. That would be the the shortest path. But I feel I feel confidently, like, in terms of how much we're stretching, I feel good about it. Like, it would take, I would feel like I'd be taking on more risk to hit that, if that makes sense.

• 48:18Lewis Howes?

  If you had to do it.

• 48:19Alex Hormozi?

  Yeah.

• 48:20Lewis Howes?

  And half the time with less risk.

• 48:22Alex Hormozi?

  Yeah, with less risk.

• 48:22Lewis Howes?

  What would you need to do?

• 48:23Alex Hormozi?

  That's a good question.

• 48:25Lewis Howes?

  What would need to happen? What would need to shift inside of you?

• 48:27Alex Hormozi?

  Yeah, I would I would need more people. Faster. I mean, it would just be-

• 48:32Lewis Howes?

  How many people would you need?

• 48:33Alex Hormozi?

  I would spend more aggressively on talent acquisition. So I would basically go into like from the debt perspective, right? So rather than think of the businesses or like the portfolio companies as cash flowing towards me, I would probably take all of the excess that is there and plow it into talent earlier. So right now I live on a certain amount of cash flow, et cetera, from, you know, just from the portfolio companies. And I probably have gotten accustomed to that, and so I don't like cutting below that. So if I had to, then I would say all of that money rather than going to Alex is going to go into more talent-

• 49:03Lewis Howes?

  Team.

• 49:03Alex Hormozi?

  Bigger, faster. Yeah, exactly.

• 49:04Lewis Howes?

  Investing in your team.

• 49:05Alex Hormozi?

  And then they would amplify, and then they would be able to, we would increase our rate.

• 49:07Lewis Howes?

  You would have less money in the short term over the couple of years, but then you would have way more money in the long term.

• 49:12Alex Hormozi?

  Totally.

• 49:13Lewis Howes?

  So it's a comfort level.

• 49:15Alex Hormozi?

  Yeah, it is, it is. Not as we're talking about it.

• 49:17Lewis Howes?

  You knowing that you like to have a certain amount of cash flow every month. But you've got a bunch of cash in the bank, too.

• 49:22Alex Hormozi?

  I know. It's totally, it's a hundred percent illogical.

• 49:25Lewis Howes?

  If you had to do it though, let's say you had to do it in two and a half years.

• 49:28Alex Hormozi?

  Say if we had to do it tomorrow.

• 49:29Lewis Howes?

  If you had to do it in two and a half years, because you need time, too.

• 49:32Alex Hormozi?

  Yeah.

• 49:32Lewis Howes?

  You know, five to seven, you had to do it in two and a half. And you had to stretch and get extremely uncomfortable, where you're not going broke. Obviously, you've got money.

• 49:41Alex Hormozi?

  Yeah.

• 49:43Lewis Howes?

  How many people would you need to hire?

• 49:44Alex Hormozi?

  Yeah.

• 49:45Lewis Howes?

  And how much less cash flow would you need to have?

• 49:47Alex Hormozi?

  I mean, I would eliminate my cash flow.

• 49:49Lewis Howes?

  All your cash.

• 49:49Alex Hormozi?

  Yeah, I mean, if I was, if I was really going, I mean, I was going ham on it. I would just, I would have no cash flow to me. I mean, I don't need-

• 49:55Lewis Howes?

  You have money, though.

• 49:55Alex Hormozi?

  Yeah, I have money. Right, yeah. So I would eliminate all the cash flow to me and it would, a hundred percent of the money would go into the team. The only thing that would go faster than that is that I drain my own net worth to further-

• 50:07Lewis Howes?

  Fund.

• 50:08Alex Hormozi?

  Yeah, exactly. Go, you're, I would be incurring financial debt to more quickly build the enterprise value of the asset. So I'd be transferring money into the asset fast. It's like you incur different types of debt. Like if you incur no debt when you start a business, you do always incur debt. You incur management debt, you incur technical debt.

• 50:26Lewis Howes?

  Time debt.

• 50:27Alex Hormozi?

  A hundred percent. And so people, like, all businesses start with debt. It just depends on what type of debt you're dealing with, right? And so if you don't have money, then that's fine. You just incur other debt. Like even when we think about how we built, how we're building the Holdco right now at acquisition.com. Like I am building more fixed costs in the infrastructure right now because of what I want it to be in a year, two years. And so if I wanted to run it, like we already do reinvest, obviously a big percentage, but I would just reinvest more and be okay with it. Yeah, I just, I've just grown accustomed to this. And it was funny because a buddy of mine I had dinner with last night, sold his company for $250 million. And we were talking about how cash flow is a very regular reinforcer from a, from a behavioral standpoint. Like you get this feedback directly

• 51:09Alex Hormozi?

  every month of how you're doing, right? And so you, as entrepreneurs, or at least for me, I've been always a high cash flow entrepreneur. Like I've never been like a reinvest every dollar into the business. I like making money from my businesses. But I've, that has become a trait that I have learned to look at as my barometer every month. Like, how am I doing? How am I doing? How am I doing? And so it would have to, so to the question of like, what would have to change in me? I would have to change how I measure success. And then I'd have to reinforce the behavior in a different way. I'd have to measure it differently.

• 51:39Lewis Howes?

  Right. And so is the cash flow coming from all the businesses you guys are in partnership with? You get a percentage of cash flow. They get a percentage, the business owner as well. And so you have a certain amount of cash flow every month that's coming in from all these businesses, right? But you also have a ton of money in the bank. So one of them, you could take some money out somewhere. You can still keep the cash flow coming and take the money from the savings.

• 52:02Alex Hormozi?

  I'm so security driven. It's funny because I was having this conversation with this guy. And so the guy sold his company for $250 million. For the last 10 years, he's lived on 70,000 a year. 70,000 a year. And so he was staying at the Marriott and I was staying at a nicer hotel. And I was like, dude, you got money now. And he's like, I know. He's like, but I just.

• 52:20Lewis Howes?

  Isn't that funny? For years, for years, I would sit middle seat, you know, back of the airplane, cheapest flights for years, even when I had seven figures and a year coming in. But because I was so used to, I was like, I don't want to lose my money. You know, I was like, I want to make sure that I can live like this. I was still sleeping on friends' couches when I traveled to events. It was like, any way to save money. And it's not until the last couple of years was like, okay, my back hurts. I need to like have some, like a legworm, right? I'm a big guy. But for years, I was just like, how do I save and use that money to reinvest in going to the event? Buying the ticket to the conference or investing in coaching that will accelerate the revenue long term.

• 53:04Alex Hormozi?

  Yeah, it's so funny you say that because I think, and this is off the cuff here, but many of the people that I know who have tremendous amounts of money have huge fears around being poor. And so, it's just an interesting thought, like, a lot of people who don't have money see people who have money as thinking differently, and they might in that they are more uncomfortable being poor than you are. Like, it is more painful for them than it is for you. It might be, I'm just being really real.

• 53:32Lewis Howes?

  It might be why some of them are stingy too with the money.

• 53:34Alex Hormozi?

  Of course.

• 53:34Lewis Howes?

  They're like, "I'm gonna spend this five dollars, I'm gonna keep it," you know, they're very stingy with all of it.

• 53:38Alex Hormozi?

  Two nights ago, I was, we were out to dinner with a guy who just got valued at a billion, right? And it's off cash flow, it's not one of these software things, like, it's off, like, he's getting, yeah, like, he's making real money, crazy money. And he's like, "I'm not going to that gym," he's like, "for equal," I said, "I'm not paying $200 a month for gym membership." It's, it's a different perspective. Now, I'm not saying I'm that way, you know what I mean? Like, I'm okay spending on gym membership, like, that's fine for me. But like, everyone has their own things, and like, there are these behaviors, like, he got, the other guy who had the 250, he got to that point because he lived, he squeezed everything out of his business, which made the business so valuable, and then he was able to sell it. But like, the, the billion dollar guy was saying, he's like, "You know what they don't tell you about when you sell your business?" Because he's sitting next to the guy with the 250, right? And he's like,

• 54:22Alex Hormozi?

  "The moment you sell your business," he's like, "you have no cash flow." And so, he felt that too. He's like, "What are you gonna do?" He's like, "You're gonna take the money, then what are you gonna do? You're gonna try and buy more cash flow, because you gotta replace the cash money you have with the business."

• 54:31Lewis Howes?

  You gotta get real estate assets, you gotta do something else.

• 54:33Alex Hormozi?

  He's like, "Why bother?" He's like, "I'll just keep it." And so, he doesn't have any intention of selling. And so, it was an interesting lesson for me too, because like, we obviously got rid of our cash flow asset when we sold all three last year.

• 54:41Lewis Howes?

  You got a lot more money, but you don't have the money cash coming in.

• 54:44Alex Hormozi?

  Right, because then it looks like this, this finite asset. The business goes on forever, in your mind at least, right? And so, it gives you this illusion of control, this illusion of security. And me personally, most people wouldn't believe this when I hear it, but like, I'm very risk averse. And so, I probably need, like, what's the core changes that I need to have? I probably need to be a little bit more of a risk taker than I am. Like, I-

• 55:03Alex Hormozi?

  tend to always take the lowest risk path when I can't even even the idea of like when I quit entrepreneurship or sorry when I quit my job to start entrepreneurship it was because I knew that the path that I was on was guaranteed not to get to me where I want so I had a zero outcome and that so this one even though it was lower like I had a low chance of success the other one had a hundred percent failure guarantee and so that so it felt like the lower risk option for my long-term goals to quit my job and become an entrepreneur for that reason and so you know people are like I'm really risk averse like so am I like I hoard money like I'm I do

• 55:41Lewis Howes?

  you must spend any of the money from the exits still it's like just sitting in the bank

• 55:44Alex Hormozi?

  nothing we started working the next day we didn't even take it we didn't take a day off yeah we literally sold wire hit and we started working on acquisition.com the next day

• 55:50Lewis Howes?

  let's say you had to put your start putting that cash flow every month into other things team resources whatever it is

• 56:02Lewis Howes?

  and that wasn't coming in and you know let's call it a hundred grand a month was coming in with cash flow I don't know how much it is but let's say that is going into hiring team and other things to support you getting to the billion into and after years what would need to shift in inside of you after three months of feeling no cash flow come in to stack your bank account in order for you to be okay with it to get to that billion quicker

• 56:27Alex Hormozi?

  I would just have to be more secure just realistically like I I use

• 56:31Lewis Howes?

  what does that mean is that an internal

• 56:33Alex Hormozi?

  I use cash flow from businesses as evidence to the fact that I'm not a failure and so I use I I've always like it has been easier for me to change my conditions than to change who I am and so I have used my material success and accolades to quiet the voices of not being good enough and so for that like me having that if I had that little voice that peeped up it's like hey look at that I'm like okay no no I'm I'm okay I'm not I'm not that bad

• 56:59Lewis Howes?

  this money just came in

• 57:00Alex Hormozi?

  yeah yeah no I'm not that bad right and so so I'd have to I'd really have to re-engineer the conversation I have with myself around how I value myself because then people are like well if you you know if if everything disappeared you know how would you feel about yourself I like to think that I would be uncomfortable and then I would change my views but I haven't needed to do that yet and so my effort goes elsewhere but that's what probably would have to happen in order for me to make that change

• 57:22Lewis Howes?

  is it a

• 57:24Lewis Howes?

  What is the thing that is you're afraid of inside of yourself? Is it a self-worth thing? Is it a self-love thing? Is it a belief that you're not good enough?

• 57:31Alex Hormozi?

  Yeah, definitely be a good enough thing, for sure. Yeah, it's just like, maybe, maybe, maybe I'm not as good as I think I am. Maybe, maybe everything that I've been putting on media, maybe my book, maybe all these things are actually not true and I don't know what I'm talking about. Right, because clearly, I don't know what I'm talking about because I'm not making any money. Like, so these things have been, that's why acquisition.com is the other half, like, the actual businesses of acquisition.com compared to the media of acquisition.com. It is the other half because it's the evidence of the fact that the things that I say are true.

• 58:01Lewis Howes?

  Because those are getting results.

• 58:02Alex Hormozi?

  Hundred percent.

• 58:02Lewis Howes?

  And they're growing.

• 58:03Alex Hormozi?

  Right, and so that way, I feel bulletproof when I make, when I make the content, when I make the book, when I write the stuff. Like, you know, there's a zillion people who are like, "You suck, none of this is true," whatever. And for me, it rolls off my back because I have evidence.

• 58:17Lewis Howes?

  Right.

• 58:18Alex Hormozi?

  And I'm like, "No, no, it is true, and here's how." But if I didn't have that, I would probably have to, it's, because I don't know what the right call is there. Because if I didn't have the evidence, it would be hard for me to say, "You're wrong." Because I don't have any proof that they're wrong.

• 58:32Lewis Howes?

  But you have evidence now.

• 58:33Alex Hormozi?

  Right, and so I have this evidence.

• 58:34Lewis Howes?

  So how do you change the belief inside that you're good enough with the years of evidence now?

• 58:39Alex Hormozi?

  The question is like, have I built a billion-dollar thing yet? You know what I mean?

• 58:43Lewis Howes?

  That'll be 10 billion.

• 58:45Alex Hormozi?

  Yeah, yeah, yeah, of course. No, but like, it's a fun, it's a, it's a fun convo, and it's great because I, it's, this was wonderful, Louis. Because I get to see my own limiting beliefs. And just for everybody who's listening, like, everyone deals with this. You know what I mean? Like, at every, at every level, you're dealing with this of like, feeling of inadequacy, you know, feeling not good enough, feeling like you're not smart, feeling like you don't work hard, whatever it is, like, I have that stuff, all the time. Because you think that the external circumstance is gonna, is gonna solve that. And I would say that it does to a degree. It becomes a crutch.

• 59:15Lewis Howes?

  Right.

• 59:15Alex Hormozi?

  But then, you have this crutch, and then you just tie yourself worth to the act later, to the thing, rather than still yourself. And maybe I need to do more work on that, who knows?

• 59:22Lewis Howes?

  If you could overcome one thing, or eliminate one thing internally, to become a better leader to yourself, to, to quiet the noise, or help you take a risk in a different way. I'm not talking about lose all your money, but take the risk to help you accelerate this.

• 59:38Alex Hormozi?

  Yeah.

• 59:39Lewis Howes?

  And you don't have to, by any way, but I just believe that it's possible for you to do that.

• 59:43Alex Hormozi?

  Yeah.

• 59:43Lewis Howes?

  I believe you can be a billionaire in two and a half years.

• 59:45Alex Hormozi?

  I appreciate it.

• 59:45Lewis Howes?

  If you,

• 59:46Alex Hormozi?

  That's the goal.

• 59:46Lewis Howes?

  If you shift whatever inside of you is holding you back, to get to that space. What would be that one thing to eliminate or overcome internally to make it happen?

• 59:57Alex Hormozi?

  Is need for external validation, 100%.

• 1:00:00Lewis Howes?

  The need for external validation?

• 1:00:02Alex Hormozi?

  I knew when you started the question.

• 1:00:04Lewis Howes?

  Why do you need external validation?

• 1:00:07Alex Hormozi?

  I mean, I think part of it's so ingrained in us, if you think about us as kids, right? Like, how do you, how do you orient yourself with the world? You get reinforced or punished at all, at all phases, directly, indirectly. But you get reinforced or punished, and the things that you get reinforced, you do more of. The things you get punished, you do less of, right? Like, that's just how, how we, how we learn behavior, how we learn to function in society, right? Touch the thing, ah, it hurts, it's, we got punished. Okay, you know, you, your parent tells you to sit down and be quiet and eat? And you learn to sit down and shut up and eat. And then we wonder why adults don't move, because we're told to sit when we're running around, right?

• 1:00:39Lewis Howes?

  At school, sit down and be quiet?

• 1:00:41Alex Hormozi?

  100%, and we, and we wonder why we eat so much when the reward for everything we did when we were a kid was food, right? We wonder these things. So, the reason external validation is so hard, at least for me, is because it's how I learned everything. Is because external validation gave, you know, gave me the directional guidance of what's good and what's not. And then as you get older, it's where am I going to get that validation from? And so I would say that my external validation comes, is still 100% there. It just comes from different sources. So I'm more selective on whose validation I want.

• 1:01:11Lewis Howes?

  So how much external validation do you need in order to overcome this belief? To go all in and do it in half the time?

• 1:01:18Alex Hormozi?

  No, I think I just, I need to be able to validate myself. And that's fundamentally, I think Ebbing Tito said this, he said like, if you need someone else's, if you need, he has this quote, it's so good, but it's basically like, you need to be able to give, you don't need to swear to somebody else. You should be able to swear to yourself and bear witness to yourself, because your word should be good enough.

• 1:01:41Lewis Howes?

  So you need to eliminate external validation? From you feeling good enough?

• 1:01:44Alex Hormozi?

  Probably, yeah. It's probably that, like, obviously you need, it's good to have feedback in life, you know what I mean? So I think that's why it's, it's also difficult for some, in general, because it's not eliminate or have more of, it's to what degree and from whom, and about what. And so then it gets a little bit more complex. But even using those different lenses, I think it's, it's good to unpack it for anyone who's listening, which is like, okay.

• 1:02:08Alex Hormozi?

  Leila said this, so this is not mine. But most times when we're afraid of something, it's not actually like this amorphous crowd that we're afraid of. It's like one or two people's opinion. Like it's your dad, or it's your, whatever it is, right? And you're worried about what they're gonna think. And they're not even thinking about you. But you think they're thinking about. They're thinking about their dad.

• 1:02:29Alex Hormozi?

  Whatever it is, right? And so she restated this earlier on to Mike, like when we were together, five years ago. She was like, and she like made me name the person. It wasn't my dad, it was somebody else for this particular thing. She was like, are you gonna let this guy stop us from getting what we want?

• 1:02:43Lewis Howes?

  Wow.

• 1:02:44Alex Hormozi?

  And it was like, when I saw it, it was like looking in front of me. I was like, she's like, what if this guy hates you and thinks you're terrible? Is that a worthy enough reason to still keep going? And I was like, yeah. And she's like, then let's go. You know what I mean? And so she was very good with that.

• 1:02:56Lewis Howes?

  What do you need to say to yourself every day to believe in, to believe you're good enough? If you could say one thing to you that no one else needed to hear, but you needed to hear it from you, what would that be?

• 1:03:08Alex Hormozi?

  I don't know if it would be a saying thing. I don't think it'd be like an affirmation. I think it's just a belief.

• 1:03:11Lewis Howes?

  What would the belief be?

• 1:03:13Alex Hormozi?

  Yeah, I mean, fundamentally, the belief would just have to shift that, that the doing this is enough. Validation for me.

• 1:03:24Lewis Howes?

  Not the results.

• 1:03:25Alex Hormozi?

  Right. And that's all, I mean fundamentally, that's always the goal is that you can, you can detach the doing this from the result. I think what I've been able to do has been to extend the time horizon between the doing this and the result, but not necessarily fully eliminate it. I'm patient in that I can continue to do things for very long periods of time before seeing a payoff. But if I were able to truly eliminate it, I think that would be kind of like a next step. Then again, it's that borderline on insanity, because if you never get feedback on sometimes, you're like, maybe I should change.

• 1:03:50Lewis Howes?

  You'll keep getting feedback though, because you're creating, you're taking action. You know, the more you do that, you'll have more businesses you'll be acquiring, you'll be creating more content, and everything will be growing at the same time.

• 1:03:59Alex Hormozi?

  Yeah, yeah, yeah. 100%.

• 1:04:01Lewis Howes?

  I love seeing you, you know, go through this process internally because I think.

• 1:04:05Alex Hormozi?

  I'm open to it. I just wanna win. You know what I mean? Like, I just wanna be better.

• 1:04:09Lewis Howes?

  What does winning look like?

• 1:04:10Alex Hormozi?

  It's achieving the potential. It's taking all this raw potential. The line in the Bible that always scared me the most was to whom much is given, much is expected. And so for me, I always felt like I was given a lot. You know what I mean? Like, I was born in America, right off the bat. I was born as a guy. I have insane genetics. Like, from that perspective, I was a six pack when I was 15. You know what I mean?

• 1:04:33Lewis Howes?

  Right.

• 1:04:34Alex Hormozi?

  I have a pretty high processing load. Like, I can usually, I do okay with complex problems. I was bilingual at basically at birth, because parents talked to me a different language, so that gave me good language abilities. And so it's like, these are all things that were given to me, right? And I was born into, like, a, you know, from a money standpoint, a decently wealthy family, right? Not, you know, ultra-billion, but like, never worried about food or shelter or anything like that, right? And so, these are all the things that were given to me. And so, to me, I'm like, man, much is expected, right? And not necessarily that's, you know, God, whatever. Just, I expect a lot of myself, because I see so much potential. And I want to, like, by the time I die, I would like to have nothing

• 1:05:16Alex Hormozi?

  left in my potential tank. And it just all have been transformed into, into my reality.

• 1:05:22Lewis Howes?

  Yeah.

• 1:05:23Alex Hormozi?

  So that's what winning looks like.

• 1:05:24Lewis Howes?

  What do you feel like is missing in your life?

• 1:05:26Alex Hormozi?

  Not a lot. I'm just like, really right off the bat, like, I really, like, I'm amped right now. I'm super pumped. I love what we're doing. I love the businesses that we're helping. I love the mission. I like doing this. Not, not a lot. I mean, if I got into things that were missing, it would be like, super tactical of like, I want, I want, these, these roles are ones that I want filled in the company. You know what I mean? Like, it'd be stuff like that. It wouldn't be anything else.

• 1:05:50Lewis Howes?

  Right. Thank you so much for listening. I hope you enjoyed today's episode, and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's show with all the important links. And also, make sure to share this with a friend and subscribe over on Apple Podcasts as well. I really love hearing feedback from you guys, so share a review over on Apple and let me know what part of this episode resonated with you the most. And if no one's told you lately, I want to remind you that you are loved, you are worthy, and you matter. And now, it's time to go out there and do something great.