I Documented How a Viral Video Gets Made in 45 Minutes

Get the Blueprint to create scroll-stopping videos impossibly fast and Roberto's Core Stack: https://startup-ideas-pod.link/video-protocol Timestamps: 00:00 - Intro 03:21 - Roberto’s Recording Setup 05:00 - Script Writing Process 09:55 - Live Recording Video 13:00 - File organization system 16:12 - Editing Workflow 20:37 - Optimizing 23:17 - Incorporating Visuals 30:11 - Creating AI-generated visuals 33:57 - Caption creation and typography techniques 37:32 - Adding SFX and Music 43:17 - The Final Video 46:03 - High-level Strategy Overview 49:11 - Roberto’s Studio Setup Key Points: • Roberto demonstrates his complete workflow from scripting to editing for creating viral short-form videos • He shows his garage studio setup with detailed equipment walkthrough and recording process • The editing process includes audio treatment, visual effects, and strategic pattern interrupts to maintain viewer attention • Roberto explains his approach to AI-generated visuals using tools like Nano Banana and Kling for custom B-roll Roberto’s Core Stack: Software/Apps: Promptor Pro (teleprompter app) OBS (recording software) Adobe Premiere (editing) Magic Bullet (color grading plugin) Downy (video downloader) Screen Studio (screen recording) Apple Notes (scripting) Epidemic Sound & Artlist (music/SFX) Hardware: Canon R5C camera: https://amzn.to/4hi4le4 Mac Studio: https://amzn.to/4ovCJ7O Apple Studio Displays (2): https://amzn.to/4nZeOh5 Apollo Solo (audio interface): https://amzn.to/4niL6Td Samsung T9 4TB SSD: https://amzn.to/47iloIx Amaran lights 150C: https://amzn.to/47yrINg Spotlight with optional gobo: https://amzn.to/4hsrOcS Softbox with honeycomb/grid: https://amzn.to/4qkDvWL Amaran lights F22C: https://amzn.to/4747kUe Teleprompter: https://amzn.to/472yJWx AirPods 3 (as mic option): https://amzn.to/4hk3klL Shure MV7: https://amzn.to/42Q5u6N The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ Boringmarketing - Vibe Marketing for Companies: boringmarketing.com The Vibe Marketer - Join the Community and Learn: thevibemarketer.com Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit Become a member - https://startup-ideas-pod.link/startup-empire FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ROBERTO ON SOCIAL X/Twitter: https://x.com/rpnickson Instagram: https://www.instagram.com/rpn/ Newsletter: https://rpn.beehiiv.com

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  This episode gave me goosebumps. Roberto Nixon, he is probably the greatest short form creator that exists on the internet. He's gotten millions of followers, hundreds of millions of views. And in today's episode, he gives a behind the scenes of his entire process, the nitty gritty stuff of how he comes up with the most scroll stopping, short form video on the internet. He holds the keys to getting millions of views on his content and he shows you how to do it. He shows you exactly which tools he uses. He gives you a behind the scenes look at his insane studio

• 0:43Greg Isenberg?

  that he spent over a hundred thousand dollars building. And he teaches you how you can do it for less. This is the type of episode that people would spend thousands of dollars on. It is free on the Startup Ideas Podcast. Not many episodes have given me goosebumps, but this one does. And it's for a reason. Enjoy the episode.

• 1:14Greg Isenberg?

  Roberto Nixon, by the end of this episode, what are people going to get out of this?

• 1:19Speaker 01

  People are going to get out of this, first of all, like I think short form video is the bread and butter of the internet. It is the top of funnel for all attention. I'm such a big proponent of it. And what they're going to get out of this is how to, how they're going to, they're going to see the behind the scenes of my workflow, of how I go from idea to script to editing or to recording, to editing, to deployment. I think just as fast as anybody in the world because by this time it's muscle memory. And so they're going to get the behind the scenes of the tools that I use, how I streamline everything, how my gear is set up. And I think it'll be super value packed and hopefully helpful to a lot of people out there.

• 1:57Greg Isenberg?

  And you know, you're a humble guy, so I'll brag for you for a second. You know, you've got, you get hundreds of millions of views on, on your content. You know, you're, you're, you're, you're hanging with the zucks of the world. And you're kind of like the creator's creator. So in the sense that like, The top creators look up to you and I don't think you've ever shown your process end to end anywhere. Is that right?

• 2:24Speaker 01

  Never, never. And I've been meaning to. So I appreciate the opportunity and the platform that you're giving me to do so because in perpetuity from now on, I can send people to this video because this is the biggest question that I get is like, yo, what camera to use, what lights, what editing, what, how do you, you know? So I think this will be super helpful.

• 2:41Greg Isenberg?

  All right, let's get into it.

• 2:43Speaker 01

  All right. So first, what I, what I really want to do here is I got Elijah Mahoney, the cameraman. I want to show people that I'm in a garage. Like this is not a professional studio. Elijah, go around, maybe, maybe go wide angle as wide as you can and give them the tour that like, I didn't clean this. I didn't prepare this. I'm not trying to make this look good. This is my garage in my home and it is very much a garage, a dusty garage as you can see. Now, I am upgrading to a 2,500 square foot studio, end of the year, which I'm really excited about. Greg, we're gonna have to do this again when I get that place dialed. It's gonna be insane. But for now, this is a, this is it. And so let me first show my equipment, right before we get into the script writing and editing and

• 3:26Speaker 01

  recording and all that. So, right here, look at, look at this setup. This is my main editing station, I would say. Again, we'll go through all this, we'll go through all this gear and show you how like dial it, I have everything. But let's go through the recording. So this is where I record all of my visuals, all my videos, narrative talking head. I also have like a cinematic storytelling, you know, format that's, that's like on the field and, you know, we bring a lot of lights and lenses and equipment. But my bread and butter is this cinematic sort of talking head narrative style about things that happen in the emerging tech space, AI, robotics, et cetera. And I break it down sort of in educational way. So the way that I have it, I don't know how, how long that cord can stretch, but let's,

• 4:09Speaker 01

  uh, let's figure this out. If you have any questions, Greg, just interrupt. The way that I have it, I have a laptop here. I have a teleprompter with a Canon R5C over there. I have a spotlight here. Sometimes I have a Gobo on it and that's just like for a stylistic choice. So I have like that little streak going on in the background. You'll see how it looks on video. It looks kind of nice. I have a, what is this, an Emran? I think it's a 150C and I have a softbox with a honeycomb, a grid on it. That way I can control the light. We're recording in the day. Usually I record at night, so all the lights are dialed. If you look above me, there's an F22C Emran, which is a top light. And everything is controlled through these little remotes. So I have it all dialed. I can turn it off, turn it on. All the lighting behind me, in front of me, above me, et cetera.

• 4:54Speaker 01

  Now, this is where I think I'm going to take my headphones off.

• 4:58Speaker 01

  Greg, if you have a question, hopefully we'll be able to hear you, but I'm just going to go through recording, a process. I have written a script for Agent Kit, which was just announced by OpenAI that I'm going to do a video on. Now, the real script is like going to be two and a half minutes long. It's actually going to be a pretty substantial edit. So I have an abridged script for this example. But here's what I do, right? So Elijah, if you want to come over here, we should, I guess, be able to screen share. But my HQ, man, everybody's like, do you use, like, what do you use? I live by Apple Notes. Like, this is my, so all these are, let me go up. So I just wrote a script, Agent Kit script, right? What I do is I copy the script and then I open up an app called Prompter Pro.

• 5:44Speaker 01

  And I paste the script.

• 5:46Greg Isenberg?

  I've never heard of Prompter Pro.

• 5:49Speaker 01

  Yeah, you know what? And there's, um, there's a lot of different ones. I don't know if Prompter Pro is the best. You know, like, it's just the one that I found first and it's the one that, um, that serves me well. So I haven't, I've never changed.

• 6:03Speaker 01

  But so I have my words up on a teleprompter over there. I don't know if y'all can see it. And I do this because of speed. Like otherwise, I might have to read a line at a time, look back at my phone, go back. Or if I'm memorizing something, it just becomes like I want to respect the audience this time. Like my videos are always dialed, speed, information, and I'm out of there. So that's why I use a teleprompter. And then what I have here is OBS. And this is where I record audio to. The reason I don't do it straight to the camera is because I um. Maybe I should screen record this real quick. I'm gonna screen record this real quick to give you this footage, Greg. But the reason that I recorded the audio separately in case something gets corrupted. I have two, uh, two different files.

• 6:46Speaker 01

  Good, you have the headphones. Let me know if Greg says anything. So this is what we're gonna do right now. We're gonna go through a live reading of how I record my videos. So we're gonna switch mics over here.

• 6:56Greg Isenberg?

  Sam Altman, the co-founder of OpenAI, just said that it is the era of the idea guy. And he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so too. Now, I think that you can look at trends to basically figure out what are the startup ideas you should be building? So that's exactly why I built idea browser.com. Every single day, you're gonna get a free startup idea in your inbox. And it's all backed by high quality data trends. How we do it, people always ask. We use AI agents to go and search what are people looking for? And what are they screaming for in terms of products that you should be building?

• 7:41Greg Isenberg?

  And then we hand it on a, you know, silver platter for you to go check out. We do have a few paid plans that, you know, take it to the next level. Give you more ideas, give you more AI agents and more, almost like a chat GPT for ideas with it. But you can start for free idea browser.com. And if you're listening to this, I highly recommend it.

• 8:03Speaker 01

  So again, it's on Agent Kit. I have the script written. We can go through my scripting real quick. It's just generally like for videos like this where it's informative. What I try not to do is an information dump because I think that's gonna be heavily commoditized by AI. There's gonna be no point in having a human do it. So what I try to do is like give my own opinion and angle. I try to explain to the audience why it's important. I try to bring in conflict early on in the script. So instead of like OpenAI just launched Agent Kit and you can build agentic workflows and it works like N8N. Like the second line always has to bring in some sort of conflict. So for this one, it's like OpenAI just launched Agent Kit. I think it's important to understand what it is.

• 8:46Speaker 01

  That's not conflict in like the traditional storytelling term, but for this video, it keeps people. It's conflict enough where it keeps people watching because they need to understand the resolution, why it's so important, why they need to understand what it is. So anyways, this is the next step of the video.

• 9:04Speaker 01

  So let me stop that. So I'll walk over here.

• 9:10Speaker 01

  If anybody, I feel like I should have this down too. Like I should

• 9:17Speaker 01

  So I walk over here.

• 9:18Speaker 02

  Doesn't have your audio. Doesn't have your audio.

• 9:20Speaker 01

  Oh, that's because I'm over there. My bad.

• 9:24Speaker 01

  Sorry. So I'll walk over there and I hit record on the Canon R5C. And then this is what I do. Let's go. So I'm gonna use this mic because my main mic is being used in the podcast right now. And let's go through just a live recording. And I'll show people how I kind of go and like sometimes I make mistakes. And I usually read every line two or three times to pick like the very best take. Hopefully it's not too boring so far, Greg.

• 9:49Greg Isenberg?

  This is honestly the coolest. This is the coolest episode of the podcast.

• 9:55Speaker 01

  OpenAI just launched Agent Kit and I think it's important to understand what it is because it lets anybody build agentic workflows without code for free. So that's like the first line. Again, sometimes I'll do it twice. So we'll go one more time. OpenAI, I make sure I'm recording in OBS. Okay, cool. OpenAI just launched Agent Kit and I think it's important to understand what it is because it lets anybody build agentic workflows without writing code for free. Boom. So we'll go to the next line. It works just like N8N, but it's much easier to use. You start with a template or create a workflow from scratch. Go to the next line.

• 10:36Speaker 01

  Where you can connect different AI models and tools using a node-based interface. Go to the next line. And it has an MCP node that lets you connect your own apps like Gmail or Dropbox. Once you're done, you can test and preview your workflow. And if you're happy with it, you can publish it. Boom. So that was it. I did the recording. So the audio recording goes to my desktop, which is automatically transferred to my Mac Studio editing workspace over there. I'm going to go grab the memory card from the R5C.

• 11:22Speaker 01

  All right. And then this, I think, will be really interesting to people. How I, here, let me just, sometimes this takes five minutes. Let me just airdrop it so it's quick. So I'm just going to airdrop this to my Mac Studio, which is the audio file. So I have a video file and I have an audio file. And I'll show you how I sync it. So that should be in my Mac Studio. Could be my phone. Let's see.

• 11:44Greg Isenberg?

  What is the, like, what's the total cost of a studio like this?

• 11:47Speaker 01

  Dude, so here, here, like, I'll, I'll tell everybody the total cost, but it's also like I've, you don't need anything because when I go to hotel rooms and I just do it on my iPhone, it, it looks the same. It performs the same. It does not matter. I do this because it's like authentic to me. I love cameras. I love production. I love lenses, so that's what I do it. So before I tell you the total cost, I've done it many times on literally just an iPhone. No other equipment. It looks very good, especially with Apple log. It sounds great, especially, you know, with like, you can just use your AirPod 3s now and the microphone quality is incredible. But the total cost for-

• 12:23Greg Isenberg?

  Wait, don't, don't even tell us. By the end of the episode, just tell us at the end of the episode.

• 12:28Speaker 01

  Okay, cool. And I have, that gives me time to like tabulate it.

• 12:32Greg Isenberg?

  Yeah.

• 12:32Speaker 01

  And the total cost of my next studio is going to be absurd. And it's just because it's all overkill, but I like it. So that's, you know what I mean? I'm going to have like, literally like, uh, I'm going to have like jibs and robotic arms and it's, it's, it's going to be really cool. Anyways, so let me share my screen. And then trying to figure out a way that I can put this microphone and have access to my keyboard. This cable is all over the place. Um, so now let me show my screen again. Apple notes, my HQ, this is where all my scripting happens. Um, but let me, let's go through how I generally do this. But, um, so usually I'll create a new folder. Well, let me, let me first show you this. This is my, this is my everything, right?

• 13:17Speaker 01

  Every year I have a, a four terabyte like Samsung T nine that I work out of some years. I go through two or three. Um, this is where I have like all my client work. This is where I have all my reels, carousels, like this is basically like my creative HQ. So I go to 2025 reels. Again, I have it, I have it set up. Client work. I have AI content, culture, short films, tech, whatever it is that I'm working on. So we're going to go to the AI folder because this is an AI video. So I make a new folder and my naming convention is generally today's October 7th. And I'll do a OpenAI agent kit. And that way I have like all the, and then I color code it. And that way I have, just have all this stuff like super organized because I go back and reuse a lot of assets and templates

• 14:02Speaker 01

  and whatnot from other projects. Um, so what I'll do here is first, let me open my, so this is the audio file right here. So first I'm going to drag the audio file into this folder. Then I'm going to grab the main video file. Let's call it the A roll. And I bring it in from Canon R5C.

• 14:25Greg Isenberg?

  By the way, most beautiful, I've never seen a file directory so beautiful, like all the color coding.

• 14:31Speaker 01

  I need like organization, otherwise I go crazy. Um, but generally this is how I will label the files. And then usually we'll see how deep we get into here. I'll have a media kit or a media folder. I have an SFX folder. I'll have music for this kind of thing. I probably don't need anything too crazy, but like if I'm doing, um, and I'll pull one up. But if I'm doing like a short film, like right now I'm doing this thing on like Iron Mic. I'll have everything. I'll have audio clips, AI videos, like, but for this one, I think it'll be pretty simple. So we just need a media music SFX folder. Okay. So now that we got that in there, I can, uh, I can eject that. Where are we at?

• 15:13Speaker 01

  And by the way, Elijah, if you want to show like real quick what I have here, I just have two Apple Studio displays powered by Maxu, still the M1. I need to upgrade desperately to the M3 because you're going to see like a little bit of lag now. And I also just like having the newest shit. Other than that, I'm going into an Apollo Solo for for audio video and there's nothing really else to it. So all right, let's go back to the edit. So I use Premiere. A lot of people have switched to Resolve. It's something that I definitely want to explore. I know Elijah over here uses Resolve and all my editing friends use Resolve, but muscle memory is important to me, so I use Premiere. So open up a new project.

• 15:55Speaker 01

  We're going to drop this project into the folder that we just created called Agent Kit. We're going to call it Agent Kit. And here we have a new project. I've never like showed this, so I like, I might not be the best teacher, but let's walk through it. So then I drag my A roll and my audio into the project. I do new sequence from clip from my A roll. This is going to be a 1080 by 90 since it's going to be an Instagram reel slash TikTok.

• 16:25Speaker 01

  This cannon for some reason has like three audio tracks. I got to fix that. And then what I do is I drag my my audio track in and then I synchronize it. So the audio track is synced with the video track, if that makes sense. So now I'm linking everything. I'm going to delete the video from the audio track and the audio from the video track. So so it all depends, right? So on these, I just have it like dialed the audio treatment. And usually I just copy and paste from another template, but I want to go through it manually to show the audience. I add a multiband compressor and I go to broadcast. I bring the output gain a little bit lower and then I add a parametric equalizer.

• 17:09Speaker 01

  And then the sort of template preset that I really like is vocal enhancer. I bring the highs down a little bit and then move my lows a little bit to the left. And again, this is like trial and error, but for me, this sounds really, really good and crispy on the audio.

• 17:23Speaker 02

  OpenAI just launched.

• 17:24Speaker 01

  Sometimes I'll add like a noise, a denoiser. And again, if I'm doing like a, if I'm doing like a film, the audio treatment is going to be differently. Right. But for these, this side of the audio treatment, because I usually go split screen, I bring this down to about forty six percent, like the scale.

• 17:42Speaker 01

  And then again, this goes at the bottom tab there. If you're familiar with my videos, you know, this is like the way that I just organize them. I cut the top off a little bit, like five percent off the top, so it fits nicely into frame. And then that's how I kind of do that. And then the, the visual treatment that I use, and again, there's no right way to do it. I have something called magic bullet. You can just use like a regular LUT, whatever you want. But generally I drag in this film preset of magic bullet. I bring that down to about like forty. That's looking good to me there. I bring in this little mojo thing. Sometimes I color manually, but generally this is like my default. And then I go into the coloring module, let's call it, or, or workspace of Premiere.

• 18:26Speaker 01

  And then I can further edit from here. Sometimes just to keep the color consistent with the brand, so to speak. I'll come through this LUT that I created actually that emulated, I, I created it to emulate a pulp fiction look. I did it for this app that I have called Sinefecta, which makes like two grand a year. It's like peanuts.

• 18:45Speaker 01

  And that looks pretty good to me. Elijah, you're a colorist. What do you think?

• 18:50Speaker 02

  That looks good.

• 18:51Speaker 01

  That looks good. Maybe a little bit on the cooler side of my, so whatever, I can go in there. For these kinds of videos, I don't spend any time on this for like my more creative videos that are like really storytelling and, and full of depth. I'm going to spend a ton of time on coloring, sound, et cetera. So I go back to the short form window space that I create. And from here, this is going to be a little bit boring, but I'll go through it really quickly. What I'm going to do is choose the best lines. Cut each line up and then I'm going to stitch it from there and I'm going to show you how I do it. That's kind of signature to me to keep the pace high. So let me go through and pick the very best takes.

• 19:27Speaker 01

  All right.

• 19:29Speaker 02

  OpenAI just launched Agent Kit, and I think it's important to understand what it is because it lets anybody build agentic workflows without code.

• 19:38Speaker 01

  So for purposes of time, we'll just keep that one. We'll go to the next one.

• 19:42Speaker 02

  OpenAI just launched.

• 19:44Speaker 01

  We got that line dialed.

• 19:46Speaker 02

  It works just like agentic workflows without writing code. Go to the next line. It works just like N8N, but it's much easier to use. You start with a template or create a workflow from scratch.

• 20:00Speaker 02

  Go to the next. Where you can connect different AI models and tools using a node-based interface.

• 20:08Speaker 02

  And it has an MCP node that lets you connect your own apps like Gmail or Dropbox. Once you're done, you can test and preview with it. You can publish.

• 20:18Speaker 01

  So that's how I did it. So like, I just took the best takes. Usually I do like three or four takes for each line, just so I have more to work with. Then I'm coming up here to sequence and I'm closing all of these gaps. So now this is sort of the the body of our video.

• 20:33Speaker 02

  OpenAI just launched Agent Kit, and I think it's important to understand.

• 20:38Speaker 01

  So the next step that I generally do, just because I love my pacing and to be dialed, I'll come in here. You see there's like a little bit of like a millennial pause there, like, I don't like that pause. So what I do is I cut some of the video track. I cut into the next track a little bit, even into the audio. I drop the audio down to another line and then I overlay it a little bit. So now you'll see how much punchier and quicker it is.

• 21:02Speaker 02

  For free.

• 21:03Speaker 01

  And that's the style that I like for these kind of videos. Again, I respect the hell out of the audience. I don't want to waste their time. I want to get it through as quick as possible.

• 21:12Speaker 02

  From scratch.

• 21:13Speaker 01

  So that one, even quicker and all.

• 21:16Speaker 02

  From scratch.

• 21:17Speaker 01

  That's fine for me. Even I like it quicker. Again, purposes of time, we're gonna, we're gonna go through this quick.

• 21:27Speaker 01

  I'm liking all this. This is all sounding good. And you can see how I sort of doctor it, piece it together.

• 21:34Speaker 02

  Once you're done, you can test and preview your workflow. And if you're happy with it.

• 21:37Speaker 01

  Boom. So we end it there. So um, that's the video. So this would be like a 28 second video. Then I generally bring the video up a track because all the media and B-roll and everything will probably go underneath. In a video like this, what I would generally do next is I probably doctor it a little further where, where just to, just for pattern interrupt, I'll go full screen on some of the stuff that I say in between lines. So.

• 22:03Speaker 01

  So this one, I might actually bring it back up. And then what I have and what I recommend to anybody creating videos, or if you have editors and editors on your team, they should know this, but make sure that they have everything preset, templatized, etc. to waste no time. So I have, and I'll shout it out. I don't know the guy, Peter. Peter Takas something, Tugzinski. He's got these essential motion presets for Premiere, Resolve, all the editing platforms that I really like. And these are the ones that I just use instead of key framing them individually for speed. Again, on the projects that I really care about, that are like the storytelling media videos, I will go through and key frame things manually if it requires. Generally, I'll grab one of these, like, clip zoom in and I'll add a, another zoom in. And so when I go full screen.

• 22:50Speaker 01

  So I get a little bit of that movement. And again, it's important just to keep people's attention.

• 22:55Speaker 02

  A workflow from scratch. Where you can connect a workflow from scratch. Where you can connect different AI node based interface. And it has an MCP.

• 23:05Speaker 01

  So maybe for this little and I'll do the same thing. I'll remove attributes and then I'll paste the attributes from the previous one that I just got.

• 23:13Speaker 02

  And it has an MCP node that lets you connect your own apps like Gmail.

• 23:17Speaker 01

  Okay. So now in a video like this, where I'm not generally creating assets, we will create an asset to show you how I build like AI generated visuals. Using like Free Pick as an example. Sora 2 just came out publicly. So I'll probably switch from Nano Banana, Kling workflow to Sora 2, but we can go through that. So in order to get some videos for this, again, these are videos that are going to be on the internet already. So let's pull in my browser and we'll go to OpenAI's channel. So they have like an intro to the dev builder. Now, something that I really recommend to anybody who values speed is this app called Downy. And you can just literally. Paste in a video and it'll download it for you. So you paste in a video and it'll download this for you automatically.

• 24:01Greg Isenberg?

  Dude, I need, you know what I usually do for that? I, I Google like, or

• 24:06Speaker 01

  YouTube 74.

• 24:08Greg Isenberg?

  Yeah, exactly. And I get viruses all day long.

• 24:11Speaker 01

  That's what I used to do too. So this app is huge, bro, because if, if I'm getting your videos from YouTube or Twitter, I'm, I'm using Downing. So Twitter, Instagram, Tik Tok, anywhere on the internet, like you can download videos using this tool. And man, it just saves so much time, which is what I'm all about. Um, so now I go back to my media tab and for my downloads, I'm going to drag this intro to agent builder into the media tab. So now I have that. For this example, I'm just going to use this video. Usually I go in and get like four or five different ones. So I have more choices to be able to present visuals that are in context to what I'm saying. Now, if I can't find anything, that's when I'll go generate something. I never use like stock footage anymore. Everything's generated for like perfect, uh, to, to be in perfect context of what I'm saying,

• 24:56Speaker 01

  and just to be a little bit more visual compelling. So let me minimize the browser and now I'm back to the project. Um, I'm going to drag this into the project. Again, I'm going to unlink their sound because I don't need it. I just need their visuals. And then this is where I'm like piecing things through. Opening. So I'll go through and look for like, you know, for, for the purposes of this, because it does take some time to like find the right visuals, you know, match them up, make sure that they're aesthetically like they contrast well. I even go through and make sure things contrast well. Um, another thing that I do guys in the recording process is sometimes the back, my monitors in the background and the lights all in like the way that I'm dressed, all are color coded to the brand that sometimes I'm working for.

• 25:39Speaker 01

  So I just did a, a video for perplexity and like, I made sure that the aesthetics all matched like their world that they've built, right? Like their whole brand and, and like signature brand and visuals and sound and, and, and like sort of like this classy sophisticated ambiance that they're trying to build for their brand. Um, so that's another thing that I do and why I have like all these lights where that I do and everything dialed so I can switch the colors, et cetera, et cetera. So again, I'll go through and I'll make my own, you know, again, I'll, This one's not gonna be perfect, because usually I download three to four videos. But for the sake of this video, let's just say, I built my clips. However, I'm missing some, okay? So let's say, well, I need to go through, actually, and I need to screen record something.

• 26:23Speaker 01

  So I'm gonna go to the agent builder here, OpenAI. And in order to screen record my process, this is another app that I recommend for everybody and anybody. I love this app. You can use Loom as well, or OBS. I like Screen Studio, and I'll show you the reason why. So now, I need to record me building an agent using Agent Builder from OpenAI. You know, I say something about MCP server, so let's go show how that works. I can record my whole display window or an area. So I'm just gonna drag an area from my screen to show my process. I'm gonna hit Start Recording. And I say something about you can start with a template, or you can create from scratch. So I'm gonna go hit Create From Scratch.

• 27:07Speaker 01

  Alright, here's my new agent flow. I said that you can add an MCP node. And from here, I can add different tools. I think I mentioned Gmail and Dropbox. So I'll hover over them, again, for that context. Boom. Okay, so let me hit Stop there. So the reason that I like Screen Studio over some of these other tools is because it has... Let me bring it over. So I can mess around with the padding, the rounded corners, etc. But it has like these nice little animations. So when I'm dragging in an MCP folder, boom, I like how that looks, right? So what I'm gonna do, so I'm gonna export MP4 4K Studio. Max file size, least compression.

• 27:50Speaker 01

  Where are we? I'm gonna go again to the corresponding folder. Add it to Media, and I'm just gonna type SS for Screen Record. And I'll let that export. So if you're somebody who's presenting like different workflows and tools, people use Loom, people use OBS. This is another tool that I suggest, Screen Studio, that I love. I don't know the developers. I got, you know, I don't get anything for saying that. But, so this is just a tool that I use. So now I go back to my Edit. I'll let that export. And generally, what I'm doing is now I'm adding the media underneath, kinda like that. Again, in context to what I'm saying.

• 28:27Speaker 02

  OpenAI just launched Agent Kit.

• 28:30Speaker 01

  So just to mention it again, like...

• 28:34Speaker 01

  For the, for the purposes of speed, we're just gonna go through, none of these visuals are really in context to what I'm saying. So generally, I take my time to, uh, you know, find something that's a lot more appealing. And then let's bring in screen recording.

• 28:49Speaker 01

  Take the sound file out and let's say when I say the MCP part, I want, I want that part when I add an MCP node. Alright, so there I am grabbing the MCP node, I think somewhere in here I say it.

• 29:02Speaker 02

  But it's much easier to use. You can connect different AI models and tools using a node-based interface. And it has an MCP node that lets you-

• 29:10Speaker 01

  And it has an MCP node.

• 29:12Speaker 02

  An MCP node that lets you connect your own apps like-

• 29:15Speaker 01

  And then I'll cut it there and then the part where I'm looking at Gmail and Dropbox. Again, you see that nice little motion that, that Screen Studio does for you? That's another reason I like it, so I don't have to sit there in keyframe.

• 29:26Speaker 02

  Node that lets you-

• 29:27Speaker 01

  So I'll put that underneath. Sometimes like, say, say this doesn't fit that well, because I want the sidebar, so no problem. What I will do is, um, just make sure it does fit well and then I'll bring in my video from down below and then modify it, uh, so it fits the screen nice and tidy.

• 29:44Speaker 02

  That lets you connect your own apps like Gmail-

• 29:46Speaker 01

  And then maybe I want this one fullscreen. You know, just to break it up. Again, pattern interrupt, super important for what I do, just keep the audience guessing.

• 29:54Speaker 02

  Gmail or Dropbox. Once you're done, you can- Node that lets you connect your own apps like Gmail or Dropbox.

• 30:00Speaker 01

  So that looks pretty good to me. Um, let's just, again, bring some arbitrary visuals underneath, just for the purposes of completing this video. Uh, generally captions. Actually, let's show something else real quick for people, even though I know your audience is super dialed and they already know how to use it. Um, but let's say, and these are like all my previous visuals for, let me, let me show this too, actually while we're here. I run like a bunch of pages and again, I still run them just because I'm so freaking quick with it. Um, let me see, okay, so let me open Figma. So I have like all these pages, RPN Tech, Aluna Metaverse, and this is kind of like the HQ for that.

• 30:39Speaker 01

  And it's, it's, it's, um, you know, like my last post was about Sora2 breaking the brains out of everybody. But I think the previous post was about Elon Musk hitting like a 400 or $500 billion net worth, whatever it was. I didn't want to use like just a good, another stock image, Getty image of Elon Musk. So I went in here to free pick and I, um, I created an image. Anyway, so this is like my whole HQ, like newsletter, RPN, carousels, everything is all here, templatized in Figma, which also allows me to go quick. So, but for example, if I, if, say I wanted to make, I don't know, like Sam Altman, building an agent on a MacBook Pro. I'm gonna use Nano Banana still. I don't think anything beats that.

• 31:23Speaker 01

  So I'm gonna go Google Nano Banana, say I want it, a 101 square aspect ratio. Let's see, I don't, I don't think they have any, any restrictions, so they should let me generate Sam Altman. No reference image? Oh yeah, so I can, I can also show that because I use that all the time. And I also use, like, this is why I have Mid Journey up here. I'm making like this Mike Tyson video, like this micro doc, and I needed some visuals that I couldn't find on the internet, so I'm doing the same thing. But I'm always going here and using reference image, Omni Reference from OpenAI. Uh, sorry, Omni Reference from Mid Journey. But now, more and more, I'm actually using Nano Banana. So I will need, I will need a reference image because it's not recognizing Sam Altman.

• 32:07Speaker 01

  Maybe they're, you know, it's Google, maybe they're salty.

• 32:12Speaker 01

  So let me try to find one of, of just his face. All right, there he goes, Mr. Sam. So I'll save that image, I'll come back to Free Pick, hit him with a reference image, and now I can, and now I can, uh, reference the actual image itself. So Image 1, building an agent on a MacBook Pro. Let's see how that goes. I'm surprised I don't recognize Sam Altman, that's a weird one. I guess it's like a legal thing. It's a sensitive subject. Yeah, exactly.

• 32:43Speaker 01

  And so, this is why I love Nano Banana, man, it's so quick. Like, I used to use chat for, for image generation. It's just so absurdly slow. So, this looks great, right? So if I needed an image that I couldn't find on the internet of Sam Altman. On his laptop, I can go here and I don't like static images. I'll use them if I have to, but generally I will turn this into a video. Now that Sora 2 is out, I'm probably going to use Sora 2. I don't think Sora 2 from the API, which this is running on, I don't think it'll allow me to use people. So my guess is, let's just generate that, but my guess is that's not going to work. So the next best thing to me, I use, I mean, Wan 2.5, Haoluo Chinese models are

• 33:28Speaker 01

  great. Generally, I'm using Kling, another Chinese model. And, um, you know, we'll just, instead of a close-up shot, let's say, um, uh, I don't know, the camera orbits around the

• 33:46Speaker 01

  focus individual on a laptop, da-da-da-da-da. So I'll just generate that video for like a couple of seconds of B-roll. That's queued. I'll let that do its thing. For now, let's go back to Premiere. So now I can create my captions. I'll just, this is what I do. I create my captions from scratch. I generally bring maximum length in characters and maximum duration in seconds down, and I go single line, because I like my captions like appearing on screen, almost like one word at a time. I just think it's like, it's like a slot machine. It just sort of psyche hacks the brain. I kind of like how it works. Um, my fonts are generally Ionic, uh, semi-bold. I think I paid like 600 bucks for this font, and it's probably not worth it, but that's, uh, that's what it is. I usually bring it to around a 60 size.

• 34:32Speaker 02

  OpenAI just launched-

• 34:33Speaker 01

  And then you have to go through and modify the captions if, if accuracy is important to you. Some people don't care.

• 34:41Speaker 02

  OpenAI-

• 34:41Speaker 01

  I'm not going to go through the whole thing, but this is what I would do is just modify the captions so they're accurate.

• 34:49Speaker 02

  Agent Kid, and I think it's important-

• 34:51Speaker 01

  Um, now, at the beginning, there's probably a better way to do this, and I'm just so fast at doing it this way, that this is the way that I do it. I usually, I usually give it like a little bit better treatment with the, with the captions at the beginning. So I'm like, let me open up Photoshop. Again, you can do this all in Premiere. You can open up After Effects, uh, which works nicely with Premiere and do this. But I generally like building out my own. So I'll be like, I don't know. Let's go through and design like a quick typography thing. OpenAI, usually I'll see like, all right, where does this fit nicely? Let's actually, so the other font that I use generally, I usually kind of try to stick to two fonts and then I have some other ones, just to try to keep that brand consistency.

• 35:35Speaker 01

  But I'll use another font called Romi, again, an expensive font. I paid for it, but you know, I gotta, I gotta support the fellow designers and creatives. So OpenAI just launched. Man, I, you know, again, I'd usually take my time on this to make it all beautiful and symmetrical and, but no, let's just go. Agent Kit. All right, so let's just say, actually, this doesn't look good. What can we do here? You know, I just try to like add some emphasis to typography. Like this doesn't look all that good, but we're just gonna go, again, take your time. We're gonna go like that. All right.

• 36:09Greg Isenberg?

  I mean, to you it doesn't look all that good, but to me.

• 36:12Speaker 01

  All right, fine, fine. I appreciate that.

• 36:14Greg Isenberg?

  I'm like, this is a Picasso right here, you know?

• 36:18Speaker 01

  All right, dope, I appreciate that. So then we're gonna export that. Again, we're gonna bring it to, I was just working on Salesforce video, how exciting. I'm gonna bring it back to that same folder. I have everything like dialed, which makes it easy. Now, look, I know editors are gonna laugh at me, but I just, I don't think there's a faster way to do this. So this is what I do. OpenAI just launched Agent Kit.

• 36:49Speaker 01

  So I'm gonna cut at every word, just launched. Just launched. And then what I'm gonna do is just actually have these words appear on screen, right? And so it's as easy as just masking out. Again, there's, there's better ways to do this, I'm sure, but I don't think anybody can match my speed doing it this way. OpenAI just. And then I go through and I'll. Usually I zoom in to make it perfect, but let's just go through. And I'm masking everything out like this. So the words appear one at a time. And then I'll show you why I do it this way.

• 37:22Speaker 02

  Agent kid. Open AI just.

• 37:25Speaker 01

  And again, so for pattern, pattern interrupt, I'm probably going to go through here and do the full screen again.

• 37:30Speaker 02

  Open AI just launched agent.

• 37:32Speaker 01

  So boom, I'm like happy with this video, right? Now generally what I'm going to do is I have a ton of sound effects. I have like different folders that I love. My buddy Jeff Ng hooked me up with his that are killer.

• 37:45Speaker 01

  So I might do some sort of riser. I'm not, I'm not even going to audition them. I'm just going to throw them in.

• 37:49Speaker 02

  Open AI just launched.

• 37:51Speaker 01

  It's kind of a long route. Riser might not work.

• 37:55Speaker 02

  Open AI just launched.

• 37:56Speaker 01

  So I wanted to cut before.

• 37:59Speaker 02

  AI just launched agent.

• 38:00Speaker 01

  Whatever, right? And I'm going to add a

• 38:04Speaker 01

  what's that called? Elijah, the is this called? A fade. I'm going to add a fade. I'm going to go to audio controls and I'm going to bring this all the way down.

• 38:14Speaker 02

  AI just.

• 38:16Speaker 02

  Open AI just launched.

• 38:18Speaker 01

  I would normally take a little bit more time with these sounds, of course. And then I might download like some clicks, some mouse clicks, some whatever for when each word hits. Again, this stuff, people want to rate it, but it keeps the audience like hooked. I don't know. Maybe I'll go use, I'm doing this Tyson video. So I got this guy's sound hit with all these like punches.

• 38:38Greg Isenberg?

  And explain to people why, why it matters that, why it matters to keep people hooked. Like, explain to them.

• 38:45Speaker 01

  Man, and yeah, and so for short form, it's really just

• 38:51Speaker 01

  in its essence, it's really basic. It is capture attention, maintain attention, reward attention. The, the first part is probably most important, obviously the hook, the vision. Now it's like, it used to just be like

• 39:04Speaker 01

  a verbal hook, but now it's like a verbal hook, visual hook. It's like a whole game now. It's not just sometimes good enough to have just like that strong verbal hook. So obviously capturing that attention is the most important because if people don't, you know, if you don't capture their attention in the first two seconds, they're not going to stick around. I always say like Christopher Nolan could upload the dark. But if it didn't have a good hook, nobody's sticking around. It's like a little bit of a tragedy. But that's the game we play in short form, whereas long form, the game that you play Greg is more about the packaging, the combination title thumbnail, etc. So most important, capture that attention. Then you have to obviously reward that attention. The way that we do that is generally, and I always quote Callaway, our buddy. I love his quote here. It's generally a dance between the conflict and the context. And so these are just like basic storytelling.

• 39:49Speaker 01

  You know, like devices where it's like, okay, how do we do that? You add in conflict, resolve that conflict, go to the next conflict, resolve that conflict, etc. That's how you maintain attention. But I would argue that rewarding attention is is like increasingly becoming more and more important because that's what's going to give you all of the signals from the audience that makes an algorithm happy. So if somebody sits around for 60 seconds watching my agent kid video, if they're not educated or inspired, they're not going to hit me with a like, a comment, a share, a save, a screenshot, a follow, etc. But if they do feel like, damn, I got a lot from this guy. I really appreciated that. Then they're going to hit me with all the signals that make dog and I'm happy. So like my whole thing when I do these, these, you know,

• 40:31Speaker 01

  captioning and animations and sounds, it just helps that much more to keep people hooked, engaged. That's why I do the pattern interrupts. It has to feel like it. There's just like a whole art to it. Now, for some videos, it's like for me, it's I just sit down and I talk and it's more mellow. It really depends on the context. But for these kind of videos, the reason that they work really, really well for me and brands desire them so much is because of the way that I kind of piece them together. So this is like kind of a behind the scenes of that. And I might even like, I don't know, I might, this one I might reverse and make it a little bit slower just to give like a different sonic feel. And I would go through and I have all my go to sounds, but I wanted to do this manually to show you how it goes.

• 41:11Speaker 02

  OpenAI just launched Agent.

• 41:13Speaker 01

  And then maybe here I'd have like a ding.

• 41:16Speaker 02

  Agent Kid, and I think it's important to understand what it is.

• 41:19Speaker 01

  And then for music, now this is the thing, when I'm, when I'm just doing an organic video, you can use whatever you want, which is great, you know, or sometimes I keep it barren like this.

• 41:29Speaker 02

  OpenAI just.

• 41:30Speaker 01

  And then when I'm uploading to Instagram or TikTok, et cetera, I will add a soundtrack. But generally, I like a version with the soundtrack already there, so I can upload it to Threads, X, and LinkedIn, sometimes Reddit, Snapchat, et cetera, which don't have like the audio, the built-in audio tools of like TikTok, Instagram. So usually I'll try to go find a sound, again, because this is not a commercial project. I don't have, like, when I do work with a brand, I'm gonna go to like Epidemic Sounds usually, sometimes Artlist, I know, what do you use? Epidemic uses Epidemic as well, and then I'll go search for, you know, for music, sound effects, et cetera, here. By the way, Sam Altman video is done, look at that. That's a nice video. Thank you, Banana Cling, boom, and, and Sora did market as inappropriate. So right now, using the Sora API, which is amazing, it's like 10 cents a generation.

• 42:15Speaker 01

  It's, I mean, like, man, you know, Greg, like, there's gonna be millionaires, many, many millionaires minted, multimillionaires, uh, over the next few weeks with, uh, Mess Around with Sora 2. But the API doesn't allow, it's very, very restricted, that's the only problem. So I don't use it because of it. So, um, there we go, we got Sam Altman orbiting, so I can bring that into my, uh, media folder, and, I don't know, let's say it.

• 42:44Speaker 02

  Code for free.

• 42:45Speaker 01

  That, that's where I want it, and I, I want it, I want it fullscreen, and bang! Now I have something in context to what I'm saying, instead of some boring stock footage, okay. So for music, I have like a folder of like my go-to music that I use for reels, and again, this stuff is not, um, you, you know, it's not, it's like commercial free, because I'm not making money out of it, but if this was like a brand deal, I wouldn't be able to use them. So I like this like little Steve Jobs from the Steve Jobs OST, I like this little sound for, for tech videos. And then this is kind of the final product.

• 43:21Speaker 02

  OpenAI just launched Agent Kit. And I think it's important to understand what it is because it lets anybody build agentic workflows without code for free.

• 43:30Speaker 01

  Boom, and I think that's pretty interesting. I think, I think I'll probably, again, redo, redo this with a big and better script and more compelling, but I think this would keep people's attention.

• 43:40Speaker 02

  OpenAI just launched-

• 43:41Speaker 01

  Like, there's a big launch that just happened.

• 43:44Speaker 02

  And I think it's important to understand what it is-

• 43:46Speaker 01

  And people really need to understand what this is. Because things are about to change and I want you to be educated because this represents the future. That's boom, okay, that's a video. People are gonna stick around now. And then I'm gonna resolve it because I'm gonna show them exactly what it can be used for, some use cases, some examples, how they could use it in their businesses and entrepreneurs, the creator, da-da-da-da-da. They're gonna really like that because they've learned something, they feel like now they're, you know, they're, they're like in the game and they're updated and they're gonna like it, they're gonna share with a friend, they're gonna save it and it's gonna do 500,000 views. Everybody's happy. And that's basically the process and how I think about like putting these videos together and how I can, I can really, they usually take 45 minutes maximum.

• 44:28Speaker 01

  And trying to think if there's anything else, but that's, that's basically the gist. So hopefully that was helpful.

• 44:34Greg Isenberg?

  Dude, I, I, I actually have goosebumps watching you do this.

• 44:39Speaker 01

  It's muscle memory at this point, man.

• 44:42Greg Isenberg?

  Well, I have so much respect, like I, I just see the final product, right? And I never, I never really noticed the fades. I never really noticed the text on screen. I never really noticed how nuanced what was on, you know, what was on screen. But when you put it all together, it just feels like a stairway to heaven, you know? It feels like the acoustic guitar with the drums and then the, you know, the solo, just putting it all together, like seeing you do this just is, uh, it's, it's watching-

• 45:18Greg Isenberg?

  Someone who world-class do what they do and to you, you're like, this is so simple, dude, to you, you're like, yeah.

• 45:25Speaker 01

  You know why that's interesting and you've probably, first of all, I really appreciate that, but you've probably felt this phenomenon sometimes in anything that I do, right? And like, we're going to be building that community like I was telling you about. And like, I'm like, but this stuff is, it's just logical. It's like, but then I realized it's like, no, no, no, this is like 10 years of muscle memory, just being in the game and picking up like little tricks and all these little nuances. But you're probably the same way, like you just have like, all these talents from all of your experiences, building startups, building different companies, doing 20 million different things with incredible people. And it's for you, it probably feels natural, but for somebody else, it's like, oh my God, Greg, you just blew my mind. And so, so sometimes like, when you've been doing something for so long and it feels like second nature, you forget how useful it can be for other

• 46:08Speaker 01

  people to see. So.

• 46:11Greg Isenberg?

  It's the classic Picasso. I don't know if you heard the story where, you know, someone goes up to Picasso and says, hey, like a, a painting. And, and he goes, sure. So he does the painting. It takes him like five seconds. And he's like, okay, it's gonna be $500. And then the customer goes $500, that took you five seconds. You know, that doesn't make any sense. And he was like, yeah, but it took me my entire life to get to the point.

• 46:37Speaker 01

  Fifty years.

• 46:37Greg Isenberg?

  Yeah, exactly. It took him 50 years.

• 46:40Speaker 01

  Yeah, man. I mean, the thing would, you know, it's funny that you mentioned like, these things you didn't notice. And that's actually what it is in content. It's, it's such a subconscious experiment, experience sometimes. The thing that I relate it most to is a slot machine. And I know it's kind of like messed up because slot machines are just psyche hacking, they're hacking your brain. It's like, you know, preying on that dopamine release. It's kind of the same in, in content where like, sometimes you sit in a slot machine for like an hour and you don't realize what just happened. It's because you're like addicted to the visuals and the sounds and it's all just very, there's a real psychology behind it to the point where like, a lot of these. Casinos or like a lot of these micro games like the Clash Royale games of the world, people don't realize they actually have more like data engineers and like psychologists

• 47:22Speaker 01

  on staff sometimes and like engineers and designers because that is the whole game that they're playing. It's not really like there's not, you know, the design and engineering is okay, but it's like the psychology back component to it. That is like the true magic of these games. I kind of think it's similar with content where it's like there's a real art to it. There's a real science to it. It changes. It's like ever changing because it's always evolving and it changes also from context to context where like depending on the video that I'm making, depending on the product, like what it, whatever it is that I'm saying, I'm going to approach it differently. And so I love that about it, man. That's why like I'm hiring editors now, but it's been historically difficult because I'll hire an editor. They're like, okay, I'll have this done in the next 48 hours.

• 48:07Speaker 01

  I'm like, man, I could just do this in the next 30 minutes and it's going to be better. It's hard for me to like reconcile that, but need to scale next year. And I'm just so busy now that finally I feel like I'm going to be giving up the reins. And so I'm glad that I have this video because now all the prospective editors out there, I actually think Greg, like this video, I don't know how it'll do in the, at the beginning, but I think over time it'll be like a sleeper that's just super evergreen. Cause I've also, every time I talk to an editor, they're like, oh man, like all my clients give you as a reference of what they want their stuff to look like. So now like all the editors in the world can go and, and, and see how I do it. So.

• 48:43Greg Isenberg?

  So go work for Roberto. Join, join the empire.

• 48:46Speaker 01

  If you're a world-class editor, I will hire you tomorrow. I am in desperate need. I've been auditioning like 20 different editors. I can't find somebody who is dialed, who has the quality that I'm looking for, and most importantly, the speed, because a lot of my stuff is time sensitive. And if I were to upload an OpenAI agent kit video in three days, nobody cares. It's got to go out ASAP. So thank you for that PSA Greg.

• 49:12Greg Isenberg?

  In this episode, I'm, I'm going to include basically as many products that you've mentioned here in the show notes. So people can actually go and try it. But you still owe me an answer to a question, which is,

• 49:25Speaker 01

  Yes.

• 49:26Greg Isenberg?

  How much money did it, does it, you know, approximately how much money to create a Roberto Nixon like studio?

• 49:34Speaker 01

  Okay, um, my, what would you say Elijah? In this studio, there's probably, I don't know, maybe like a hundred grand worth of gear? North, maybe a little north. In my next studio, there's probably gonna be 300 grand worth. I mean, like, um, but if you wanted to build this setup without all the gear, you know, you could go with a used M1 Mac Studio. I don't know, for like a thousand bucks. You can use whatever monitor you want. Um, all of these lights are very cheap versions of, because I think you can build a studio just like this for the same visuals as me for under 5K probably. I mean, you know, um, but again, you can just do it with your iPhone. But I like overkill. That's my game.

• 50:17Greg Isenberg?

  Well, you're a nerd like me too, right? Like you nerd out.

• 50:20Speaker 01

  I love this stuff, dude. I have every camera, every lens. I just, something comes out, I buy it. I don't, you know, um, but believe it or not, I actually use, I would say, everything I have at least like once a year for a project.

• 50:33Greg Isenberg?

  Right.

• 50:34Speaker 01

  So it comes in handy.

• 50:35Greg Isenberg?

  Also, a quick PSA, uh, if anyone's in the South Florida Miami area, I need help with my studio. So I'm looking to hire someone just to come for like a few days to set up my studio.

• 50:48Speaker 01

  Well, here's the thing about what I would say for your content, Greg, the fact that your studio is like in between lo-fi and super high-end actually kind of works because I feel like if it was too lo-fi, people might not take you seriously. But if it was like too highly stylized, you lose some of that because like the Greg Isenberg brand is like that nitty gritty startup hustle call, you know? It's like, it's scrappiness. So I could get like, I, I already have 10 things that I can say to make your studio look, look like 10 times higher production value just with the equipment that you have. But I wonder if that fits the brand, like the startup hustle culture Greg Isenberg.

• 51:26Greg Isenberg?

  The camera's not good. The camera's not good. I need, don't I need multiple, like, uh, you know, multiple cameras and better lighting?

• 51:35Speaker 01

  What camera do you have?

• 51:37Greg Isenberg?

  Right now, I'm literally using an Apple Studio Display camera.

• 51:40Speaker 01

  Oh, love it, love it, love it. Look, if I would just say like, get a camera like a full frame or whatever that that where you could put like a nice little 35 millimeter, 50 millimeter shallow depth of field lens, that already will look twice as good. Then if you angle your light, so like right now, you're very evenly lit.

• 51:59Greg Isenberg?

  Yeah.

• 52:00Speaker 01

  If you if like you want the light coming more harshly from one side to to give you that shadow side, to give you that depth. And then what I would do is I would put a honeycomb on all the lights that don't bleed into your background. It just lit onto you because you have the nice recessed lighting in the background, which looks good. I would actually probably open your windows and put an ND filter on so we can see what's out, what's in the background. And then, you know, bring your key lights really bright so we can see you as well. That alone, like with whatever you got going on, that alone would make it look like spectacular. But I'll come down to Miami and I'll and I'll help you with anything you need, man. Because I again, I love this stuff.

• 52:36Greg Isenberg?

  You're the best. Roberto, before we before we, I guess,

• 52:42Greg Isenberg?

  part ways, which makes me sad because I just love talking to you. Anything, anything you want to leave the audience with?

• 52:48Speaker 01

  Um, yeah, you know, if there's any way that I can help, just just hit me up, RPN. Like these days, honestly, like it's a good problem to have, but I've just been so blessed with so much abundance. I'm I actually don't have time for anything, but I will try my best to to get to your message if there's anything that I can help you with. And I'd also say this is the greatest time in the world. Like Greg parrots this all the time. This is the greatest time in the world to be a builder. I truly believe that if you're listening today, you can productize yourself, just literally take your expertise, your knowledge, your interests, your passions with, you know, what you're good at, what you love, and you can package that up into a really, really lucrative, you know, seven figure internet

• 53:30Speaker 01

  business. And I don't think it takes longer than like 24 months now, if you're really passionate about this. It is just like the most amazing time to be a builder, to make content, to to create startups. And AI gets a lot of hate. I love it because I truly, truly Think it it just democratizes building and creativity and like, man, I just get goosebumps. Like, we live in the greatest time in history. There will never be another wealth creation event like AI, I think, maybe personal humanoid robotics. But what an amazing, amazing time to be alive. I can't be more excited for like the next 24 months. Subscribe to this podcast because if you're just here for this episode, trust me, like the value that Greg has, just go to his videos and binge. You spend 24 hours doing that, you're gonna be three times smarter,

• 54:14Speaker 01

  more fulfilled and more motivated overnight. So I appreciate you, Greg, and thank you for the time. And it was just an honor to, you know, that you gave me this platform to be able to do this.

• 54:23Greg Isenberg?

  I appreciate you, Roberto. I'll include Roberto's X, Instagram and Beehive, where you can go and subscribe and follow along. It's a no brainer. And I'll see you next time.

• 54:34Speaker 01

  All right, man. Appreciate it, Greg.

• 54:36Greg Isenberg?

  Later.