Apple's October 2014 Event

This week is a Very Special Episode of the Vergecast. In fact, it's The Verge Live, straight from Apple's October event. Ross Miller and Chris Ziegler are joined by Dieter Bohn on the ground in California to discuss new iPads, new iMacs, new OSes, and Stephen Colbert. (If you'd like to watch this special live show in video form, check it out here: http://www.theverge.com/2014/10/16/6988049/the-verge-live-ipad-2014) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Hello Vergecast audio listeners, this is Ross Miller. This week, our regular Vergecast day happened to coincide with the big Apple event. So, we've decided to combine our usual Verge Live video show with this podcast. What you're about to hear is our usual post-show coverage. If you'd like to see what we're talking about, check out theverge.com. I think you'll enjoy the show just fine through your earbuds. Enjoy, and we'll be back with the regular Vergecast next week.

• 0:33Speaker 00

  Welcome to the Verge Live, just after the Apple events, a little bit after. We're taking it kind of slow and casual, much like the Apple event itself, to be honest. It was a very low-key, kind of doldrum event. I'm here with Chris Ziegler, and top of the show, actually, we have Dieter Bone from San Francisco. We'll get to him in just a second. But real quick, you know, get the logistics out of the way. If you have questions for us or for Dieter, #AskVerge. Here's the news that has happened so far. The big announcements, iOS 8.1 and OS 10 Yosemite. 8.1 will come out Monday, Yosemite came out today. It is free. There's also new iWork. iPad Air 2, it's thinner than a lasered pencil. iPad Mini 3, it's a complete waste of money, we'll talk about that later.

• 1:17Speaker 01

  It's an iPad Mini 2 Plus 1, basically.

• 1:19Speaker 00

  Basically. And then a 27-inch iMac with 5K retina display. It's actually really impressive and priced very well, too. Also, updated Mac Mini for some reason.

• 1:28Speaker 01

  Which Tom Warren is extremely excited about?

• 1:31Speaker 00

  I am extremely excited, too. Again, if you have questions for us or for Dieter, #AskVerge, and we'll get them to us. All right, let's go ahead and get started. Dieter, are you there?

• 1:42Speaker 02

  Hey, guys, how you doing?

• 1:45Speaker 00

  Hey, Dieter, you're looking good.

• 1:48Speaker 02

  Hey, how's it going?

• 1:50Speaker 00

  Doing well. So, a couple of questions real quick. How was the iPad event? Was it as boring for you as it was for us at home?

• 2:01Speaker 02

  I mean, kinda. We were expecting Apple to go through their usual rundown at these events. They go over, you know, the latest OS again on the iPhone, they go over the latest OS on the Mac, they remind you how good the iPhone sold, they sort of run through the numbers of all the features that we kinda had heard about, you know, earlier in the year at their other two events. But they did that for what felt like quite a long time, and then we sort of raced through the new hardware stuff, and it just like it was exactly what we were expecting. Nothing more than that, no real surprises, except I suppose the Mac Mini was neat to see. I might end up buying one. But yeah, there

• 2:43Speaker 02

  wasn't a whole lot of holy crap. I would say the best part of the whole event was Stephen Colbert doing a cameo to demo the phone calling feature on the Mac.

• 2:52Speaker 00

  Yeah, we have a video that, we'll play that probably in a little bit afterwards. Let's, I want to talk about the products real quick. So the iPad Air 2 with the laser sheared intro, did you get a chance to play with that at all after the event?

• 3:04Speaker 02

  Yeah, yeah, I did just a little bit. And you know what? It's an iPad, it's stupid thin, it feels pretty light, the screen is very pretty, it's fast. I mean, that, I hate to say it, but like, it's kinda boring. But this has been the knock against Apple products for a long time. They seem kinda boring, but they're great. The one thing I'm most curious about with the new iPad Air is the anti-reflective coating. You know, I didn't get enough time with it to really see how I feel about it, but you know, I've got lamps in my house, that's a thing that people have, and like, using the iPad with lights behind you can be a pain, and so I'm really hoping that it'll be nicer. So we'll

• 3:47Speaker 02

  see. But yeah, I mean, of the stuff that was announced today, I think that the coolest thing was obviously the new iMac, and then the number two thing is the iPad Air 2, and then from there, you just can kinda forget about the rest of it.

• 4:04Speaker 01

  So let's talk briefly about, or maybe at length, about the iMac, because I agree with you, I think that was the most interesting announcement and the most exciting. I'm assuming you've seen the display. Is it as insane as it sounds?

• 4:18Speaker 02

  It is even more insane than it sounds. It is just stupidly good-looking. It has incredibly good viewing angles. You know, they're playing around with video editing software, obviously, to show it off. I didn't see any lag, but of course, this is a demo unit, so it's ideal conditions the way that they've got it all set up. But you sort of run out of things to say about a screen when you look at it. It's like, there's no pixels that you can see. It is gorgeous. It is bright. It has incredibly saturated, rich colors. If there's a better screen available for a regular human to go out and buy today to look at things on, I've not seen it.

• 5:02Speaker 00

  Right, and what about the screen lag? Did you notice anything? They did talk about this timing controller a little bit, too.

• 5:11Speaker 02

  Yeah, I mean, Apple's very excited. They brought it up two or three times. They made this custom chip to control the pixels. Sure, I mean, I'm sure that it's important. I mean, I didn't detect any lag, but again, it was a pretty controlled demo, so it's really hard to say, you know, if it will actually do it. I know it was an issue with, you know, the first Retina Max. There was some concern that they weren't powerful enough to keep up with it. But, you know, this is a big-ass desktop, and so they've got, you know, plenty of stuff that they could pack into it. They don't have to worry as much about heat. Apple claims it's even more energy-efficient than before, too, so presumably that helps with heat as well. So I don't think that we're going to see the same sort of early issues that we saw with the original Retina Max on this iMac. I think it's just gonna be good.

• 5:56Speaker 01

  I think one thing that's really surprising about this iMac is the pricing. I think you expressed a little bit of surprise in the live blog, and I was, my jaw momentarily dropped as well. And so I guess my question is, what does this mean for the Mac Pro? I mean, I guess there's probably still a market for it, but it certainly seems like this steps on it a little bit, particularly considering how much time they spent talking about video editing with this announce. And also, what the heck? A 5K display? I would expect to spend $2,500 just on a 5K display, much less an entire iMac with a, you know, 3.5 gigahertz, what is it, i5 or i7? And, you know, 1TB Fusion drive, all this stuff.

• 6:39Speaker 01

  So talk a little bit about the price. Was that a shock for you?

• 6:46Speaker 02

  Yeah, it was. I mean, I gotta be honest, I haven't been shopping for 4K displays, or TVs, or monitors, or anything else, so I'm not super conversant in that. But I was fully anticipating this thing was gonna be over $3,000. So I was pretty shocked that they were able to get it in at $2,500. You know, if I own a Mac Pro right now, the one thing I'm wondering is how can I make this thing my monitor for my Mac Pro? And why did they make one that doesn't have the whole computer in it to bring the price down even further? I bet not, at least not for a while. Yeah, I mean, the big question with any desktop computer is justify your existence, convince me to buy you instead of a laptop. And with the Mac Pro, it's easy.

• 7:31Speaker 02

  It's like, this is a super pro-grade machine to do super pro-grade stuff. And with an iMac, you know, it's not gonna be as powerful as a Mac Pro, so they've gotta do something. And so it's either gotta be super cheap, or it's amazing in some other way. And Apple kind of managed to do both. It's not ridiculously cheap, but to get this display for this much money, I certainly wasn't expecting it. And you have to wonder, you know, Apple's famous for having really high profit margins. You kind of have to wonder if they're getting that on this computer.

• 8:00Speaker 01

  So let's talk about the iPad for a second, because this is the first one that's available in gold. Have you seen a gold one? Is it as ridiculous as it sounds?

• 8:13Speaker 02

  It's muted. It's not like, "Look at me, I'm gold!", in the way that the iPhone 6 Plus is. So, it's not so bad, it's not so ridiculous. I would almost say it feels more bronzy than gold. I mean, I'm a guy that used to own an orange iPhone, so I'm really not one to talk, but it doesn't look too ostentatious and ridiculous to me.

• 8:33Speaker 01

  So, to be clear, this is a different shade of gold than the iPhone 6 and 6 Plus?

• 8:41Speaker 02

  It seemed like it to me, but I mean, it could be that just at that size, it looks a little bit different. But I mean, I was expecting to look at this thing and have to shield my eyes and just find it to be the most ostentatious ostentatious device ever created by human hands. And it honestly didn't look like that. I mean, I still would be getting a space gray one. You know, actually, honestly, if we're talking about iPads, I did the hands-on with the iPad Mini 3 for the website. And I've been waiting to talk about it because of everything that happened today, it is by far the most disappointing. It's basically an iPad Mini with retina, AKA iPad Mini 2, and they threw Touch ID on it.

• 9:21Speaker 01

  For $100.

• 9:23Speaker 02

  Like, it didn't even get stage time. Yeah, they just, like, Schiller's like, "Oh yeah, by the way, we did the thing with the retina on the Mini." It's like, "It's got Touch ID now. See ya." It's like, "Oh, but that was the one I was gonna buy." No, it's...

• 9:38Speaker 00

  Yeah, no, it's embarrassing, but we talked about this in our news post as well.

• 9:40Speaker 02

  And they also now have...

• 9:42Speaker 00

  Sorry, go on?

• 9:44Speaker 02

  Yeah. Say that again?

• 9:45Speaker 00

  Oh, just go on, sorry about that.

• 9:49Speaker 02

  Oh, I was gonna say, they also seem to have 15 different iPad models in their lineup now. You can get the original iPad Mini, you can get the iPad Mini 2, you can get the iPad Mini 3, you can get the iPad Air, and you can get the iPad Air 2. Have I missed any? Is that everything? It's just five?

• 10:04Speaker 00

  I think that's everything, although it does seem like the iPad Mini 2 is going away. Because like I said, it's $100 for Touch ID in gold. Everything else, and we looked at the spec comparison before we went on the air, everything else is the exact same, which is almost like iPad Mini 2, get it now, because it's a good deal while supplies last, because pretty soon that price is gonna drop.

• 10:23Speaker 01

  No wonder they didn't spend any time talking about the Mini 3, and it's not a good deal. Like Dieter mentioned, you're paying $100 for basically Touch ID and seemingly nothing else.

• 10:33Speaker 00

  It looks better, though, if there is no iPad Mini 2 on the market, which I feel like in a couple of months' time after Christmas, that stock is just gonna dwindle.

• 10:40Speaker 01

  I don't know if that's... I mean, we'll see, but typically, Apple's strategy has been to keep the old models in the lineup for a full product cycle, but we'll see.

• 10:48Speaker 00

  And you look at the 5C too, and like the iPhone 4S. Stuck around longer, that might be the iPad mini one because oh, you can get the cheapest iPad for 250 bucks. That's a great sounding pitch.

• 10:57Speaker 01

  Right. So Dieter, let me ask you, they spent a lot, a lot of time talking about taking pictures on tablets, which seems to be a, an admission by Apple that this is a thing and it's not going anywhere. So it may as well make it a really good experience. What's your reaction to that?

• 11:16Speaker 02

  Well, hang on, hang on, hang on, hang on. Why are you calling it an admission? An admission implies that there's something wrong. Taking pictures with your tablet is cool, bro. It's an awesome thing to do.

• 11:30Speaker 02

  I just like, look, like there, there are situations where it's not okay to take a picture with a tablet. If you're at a concert, don't be that person. Otherwise, you know what? Don't judge. It's cool. It's a big screen and at least with the iPad Air, it seems to have just a really good camera. They, they took a whole bunch of the stuff that they created for the iPhone 6 in terms of like software features and applied it to the iPad Air. It doesn't, they didn't get into enough detail to say whether or not it's the exact same sensor and the exact same optics as the iPhone 6. I'm sure it's not because it just doesn't look like there's space for it. But yeah, if you've got a really good camera on an iPad, then you know, use it.

• 12:12Speaker 02

  I will say that the one sort of admission thing they did do is they went right from like you can take pictures of it. Aren't these cool pictures to talking about like wild and crazy apps that you can use on an iPad? That kind of makes sense with the camera. They had the thing where, you know, they, they show like a baseball guy swinging and like you can like analyze the accuracy or the, the behavior of his swing. So that was kind of neat. But really, you know, at the end of the day, like there's nothing other than, even the Touch ID was not the thing. There's nothing with either of these that makes you go, holy crap, this is a brand new thing that I was not expecting that is going to change things. Yes, they made it crazy thin. They, they shaved the pencil with the laser.

• 12:54Speaker 02

  But other than that, I mean, it's an iPad. It's a really good tablet. It's probably. Probably the best tablet. Uh, and it's better than last year and we just keep on marching on. Um, I was hoping to see more. I mean, they even said on stage, I think it was Schiller said each one of our products in our lineup pushes the other products to be better. So the iPhone pushes the iPad into needing to be more professional. Uh, if you're gonna make that claim, I think you need to finish it. You need to finish it by showing us maybe that split screen stuff that's been rumored for so long. I was really hoping we'd see an iPad Air demo that showed some real multitasking. Uh, but we didn't. Most of the software story was stuff that they had already talked about in, you know, earlier in the year.

• 13:38Speaker 01

  Yeah, it actually seems to me like maybe they sandbagged just a little bit to pump up an event. Uh, early to mid 2015 that'll involve, of course, the, the Apple Watch. Uh, maybe some sort of iPad Pro, which has been rumored for like 20 years, it feels like. Uh, and of course the, the Retina MacBook Air.

• 14:01Speaker 02

  Yeah, I mean, uh, I'm waiting for that Retina MacBook Air. Uh, you know, people were hoping it'd show up at this event. I'm totally fine with it not showing up at this event. If the chips aren't ready, if the thing isn't ready, just wait, because it's a computer that every single human on the planet is waiting to buy. And, uh, they've got to get it right. So if it's not ready yet, uh, I'm totally fine waiting. It's funny how much the, the Apple Watch came up. I mean, they needed to tease it here and there. Uh, I think the only real use we saw with it was they showed off, uh, it was a, Craig Prigoreti showed like using it as a remote to go through his presentation. But it wasn't clear to me if he was tapping on the screen or twisting the, um, digital crown. But they look fine. They look, they look good on executives or when they would flash it.

• 14:43Speaker 02

  Uh, so, uh, early 2015, it didn't move up. We'll, we'll see him next year.

• 14:48Speaker 00

  Great. Uh, Dieter, we gotta let you go into a second, but final thoughts, what was, uh, any other final thoughts on the event itself? Just overall.

• 14:59Nilay Patel?

  It ran through fast. It felt almost a little Samsung-y in how quickly they ran through features and were willing to just jam through tech specs, which was not something I expected from Apple. But really, the takeaway for the day is get to an Apple Store and look at the display on this iMac, because it's just crazy.

• 15:19Speaker 00

  Awesome. Well, Dieter, thank you so much.

• 15:23Nilay Patel?

  Thanks, guys.

• 15:25Speaker 00

  All right. Let Dieter get back and grab coffee and all that. We do actually have first footage of the iPad hands-on. We'll take a look at that and we'll come back and we'll answer some of your questions from Ask Verge.

• 15:38Nilay Patel?

  Hey, guys. It's Neil with The Verge. I'm here with the new iPad Air 2, which is really, really thin. I've got my old iPad Air here. You can see how much thinner this guy is. It's incredibly thin. One notable change is there's no more side switch here. It's gone. But here it is. It's really thin. It's got Touch ID sensor on the front. Inside, it's got a new A8X processor. And the screen actually is laminated now. It's the first time on iPad the screen's been laminated, which is just like the iPhone and the iPhone 6 Plus. And it looks really, really incredible. It's like you're touching the pixels exactly on the display, which is a big change to the iPad, something I've been wanting for a long time. There is also Apple Pay support, but there's no NFC, so it's all happening through the Touch ID sensor and apps. You can't wave it at things.

• 16:22Nilay Patel?

  You can't wave an iPhone at it to pay or anything like that. Other big change to the back, the camera is new. It's an 8-megapixel LiDAR camera. Apple's really high on it. They spent a lot of time talking about this new camera here, which is trying to take a picture with it. I think tablet photography has really arrived. It took a picture of Lance Younoff. There he is, looking handsome. This is, I think, a big deal. I think iPad photography and the apps that make use of a good camera on a big screen are actually coming up and changing. So that is the new iPad Air 2. And here is the new iPad Mini 3. This is the updated iPad Mini. It has the A7 processor. It has new finishes. It comes in gold now. The major change here is really the Touch ID sensor on the front. The display is still not optically bonded, but it is a really nice-looking iPad. Can I just see this for you?

• 17:07Nilay Patel?

  One second. As you can see here, the iPad mini 3 is still kind of notably thicker than the new iPad Air 2. So between the 2 and the iPhone 6 Plus, you actually have a huge collection of screen sizes that run iOS now. I think the Air 2 is a really nice product. The screen laminated is a big improvement over the original Air, and it is just so much thinner. It is actually kind of impossible to believe.

• 17:33Speaker 00

  What I love the most about that video is like Nilay just grabbing it. You know there was another journalist out there probably taking pictures or doing their own hands-on video.

• 17:40Speaker 01

  Yeah.

• 17:41Speaker 00

  And they're like, "I'm sorry."

• 17:42Speaker 01

  I hope it was Joanna.

• 17:43Speaker 00

  Joanna Stern, formerly of The Verge, now of The Wall Street Journal. Great, so we're gonna take a few other questions. #AskVerge, I'm just running through this real quick. If you have any other questions, keep updating, and I'll keep just looking down. I promise I'm looking at you and everything you're asking us and nothing else. Let's just go through it real quick. Obviously, we didn't hear anything about any MacBook updates at all. Like I said, maybe just spring, hopefully.

• 18:07Speaker 01

  Yep.

• 18:08Speaker 00

  iPad mini 2 versus 3, we talked about it a little bit with Dieter. Let's just kind of rehash that just a hair. The only differences we can tell, and we've looked at the Apple's official spec sheet, the only differences are, one's available in Gold, one has Touch ID, and one costs $100 more. And that's basically all the iPad mini 3. If you can get the iPad mini 2 and you do not care about Touch ID and you do not care about Gold, that's probably the better deal.

• 18:31Speaker 01

  Yeah, I think that we mentioned this when we were talking with Dieter. The, you know, paying $100 for Touch ID seems completely insane. And if you have a mini 2, I don't think that there's any reason that you would want to consider a mini 3. Even if you have a mini or no mini at all, I'm not sure that the mini 3 makes the most sense. Because sure, Touch ID is nice, but is it something that you want to spend $100 on? Probably not. So unless you either desperately need a Gold mini, you desperately need Touch ID, or you just like throwing money at giant corporations, mini 2 seems like the best deal.

• 19:12Speaker 00

  It does. And then, we should also get into, and this is another question I've seen a lot, what's up with the iPod and the iPod Touch? Specifically, the 16GB iPod Touch right now is $199. The cheapest 7.9-inch Mac mini is now $249.

• 19:29Speaker 00

  Like, right now, the iPod Touch is still on sale, but I'm kind of wondering how long that's gonna be as well.

• 19:33Speaker 01

  So your hypothesis is that they're just gonna kill the iPod Touch?

• 19:38Speaker 00

  I mean, they just killed the iPod.

• 19:39Speaker 01

  Yeah, but I think-

• 19:40Speaker 00

  And for a long time, like, updated the shuffle or the nano, which are great, like, utilitarian devices. I'm sure they still sell decently, but those numbers have been on a decline for so long.

• 19:48Speaker 01

  I think they're very polarizing products because, you know, different people have very different opinions about what's going to happen with these lines. If you talk to David Pierce, he'll tell you that the iPod Touch is a gateway drug into iOS. And it's also, I mean, it's a very good point that it's something that you give your kids, right? You're not gonna give your child, you know, your six-year-old child a six plus. Maybe you will, I don't know.

• 20:12Speaker 00

  Maybe.

• 20:13Speaker 01

  But it's a lot more cost-effective and potentially less expensive to give them something, a month-to-month, that is, to give them something that doesn't have a cellular connection. iPod Touch is old, and it's a lot cheaper than a six. So, and you're sharing the same apps, obviously, with your phones, so.

• 20:31Speaker 00

  Right, but you're also sharing the same apps with the iPad, which can upscale. And the difference is now only 50 bucks. And that's also requiring-

• 20:37Speaker 01

  That's true.

• 20:38Speaker 00

  -Apple to continue to support the lower resolution, which, or the lower-sized screen, which they're doing right now with, obviously, the legacy iPhones.

• 20:44Speaker 01

  Right.

• 20:45Speaker 00

  I just, I don't know how long that's, they're gonna care to do that. Once the 4S is completely out of the cycle, and I guess, or the 5-

• 20:51Speaker 01

  Yeah.

• 20:51Speaker 00

  -is completely out of the cycle.

• 20:52Speaker 01

  That's true. I mean, let's put it this way. If they could find a way, long-term, to deliver, say, a $99 or $129 iPod Touch with the current specs, or maybe even slightly warmed-over specs, I think that's a product that they can and would want to leave in the lineup for a very long time to come. Because the entry point into iOS then becomes very, very low. That's not to say that it can't be low as it is. You have products, like you mentioned, the 5C, which is zero on contract. You have products like the original iPad Mini. But still, if you could, if you could hit sub-hundred dollars with an iPod Touch, that would be a really compelling proposition.

• 21:36Speaker 01

  There are a lot of people who want access to the App Store on an iPhone, I think, on an iPhone form factor, but don't necessarily need a cellular connection. So, really, you can think of it as, like, the smallest iPad at that point.

• 21:50Speaker 00

  Really good. The iPad Nano.

• 21:52Speaker 01

  The iPad Nano, that's right.

• 21:55Speaker 00

  A couple other questions we should run through and then I want to talk about the tone of the event as a whole. Mac Mini, actually we should talk about that later because I'm really excited about that. Should you actually download OS 10 Yosemite on day one? We actually just published a review of OS 10 Yosemite.

• 22:10Speaker 01

  We did.

• 22:11Speaker 00

  And it looks pretty solid, more or less.

• 22:13Speaker 01

  I've heard, yeah. David told me in the process of reviewing it that he was hard pressed to find bugs. That said, that said, I have never personally been a day one downloader. I'm not going to be a day one downloader this time.

• 22:28Speaker 00

  So it's the person that buys the phone on day one. Hardware's different?

• 22:32Speaker 01

  Well, you know, I rely pretty heavily on Creative Cloud, for instance. And Adobe is infamous for having compatibility issues with new versions of OS 10.

• 22:43Speaker 00

  Right.

• 22:44Speaker 01

  I just want to give it a few days, let other people be the guinea pigs, and then we'll see what happens. But I'm a strong believer that OS 10 peaked with Snow Leopard. I'll go to my grave saying that.

• 22:58Speaker 01

  But yeah, I'll upgrade eventually.

• 22:59Speaker 00

  Okay.

• 23:01Speaker 01

  So you are going to be a day one downloader, is that what I'm hearing?

• 23:04Speaker 00

  Yeah, 100%. I do not care about whatever little nagging issues are going to be there. Like, it's still, overall, a better product.

• 23:11Speaker 01

  Do it right now, live on the air, man.

• 23:13Speaker 00

  I have to do, all right, fine, whatever, I don't care. It's live television, who cares? I'm doing it right now. But the last question that we're probably going to take before we kind of move on. Is there anything that surprised you at this event? To me, it's just the amount of dad jokes and weird goofiness over the secrecy.

• 23:30Speaker 01

  Yeah, it was a, I mean, it's a new Apple, right? Like, I think that every event that Federighi is in, I get more and more surprised at what a huge effect he has on the tone of the event. I think back to WDC with the OS 10 weed jokes.

• 23:49Speaker 00

  Oh yeah, Hairforce 1.

• 23:50Speaker 01

  Hairforce 1. He's definitely a lighthearted character in their executive mix, and I think that is a good look for them. The problem, the only problem is that they leaned, they had to lean way too heavily on him to make dad jokes.

• 24:04Speaker 00

  This is Eddie Q and I don't even know who.

• 24:09Speaker 01

  Doing the secret handshake and failing.

• 24:10Speaker 00

  The most ill-advised.

• 24:13Speaker 01

  Yeah, and then he gets kicked out of the building.

• 24:17Speaker 01

  Yeah, no, I think that it's fine. It's all well and good that they do that sort of stuff. But they just need to not do it as much. They had to lean really heavily on him here because they didn't have a lot to talk about.

• 24:28Speaker 00

  Right.

• 24:29Speaker 01

  And there's probably a lot of, you know, there are many minutes that they could have trimmed out of this event if they had wanted to.

• 24:36Speaker 00

  I am now agreeing to the terms and conditions.

• 24:39Speaker 01

  This is happening, folks. Right now, you're gonna regret this. You are really going to regret this.

• 24:44Speaker 00

  But there's also the talk of like, not just double down, they crossed out triple downing on secrecy. They're like just a wink and a nod to the fact that everything has kind of leaked. Which was already like a kind of pretty low-key event itself.

• 24:56Speaker 01

  Yeah, I mean, yeah, can you imagine that happening in the Jobs era? I certainly can't, you know?

• 25:02Speaker 00

  I cannot imagine them letting anyone, like that number of executives, developers onstage that weren't like pristine and eloquent as all out. Because anyone who fumbles with their words, and a lot of people did fumble with the cues today, would probably have been fired immediately in the Jobs era. It's a much stricter regime.

• 25:20Speaker 01

  Yeah, it was very interesting to see the way that they treated, even last night, when the 8.1 user guide leaked with the new iPads in it. I think that, yeah, I expected Apple to just freak out and certainly not acknowledge it onstage. And instead, they joked about it for like 20 minutes.

• 25:38Speaker 00

  And they brought in Chief of Secrecy, or now Supreme Commander of Secrecy, Stephen Colbert.

• 25:44Speaker 01

  Stephen Colbert, yes.

• 25:44Speaker 00

  Can we just watch that clip real quick? I just want to show everyone else what that was like to see on the livestream.

• 25:51Speaker 04

  And so, next, I'm gonna move on to the next slide in my presentation. And, you know, I heard that our new Chief of Secrecy, Stephen Colbert, has some concerns about his part of the presentation. And so, actually, I can give him a call from my Mac, right here at his office. So let's just type up Stephen. There's his work number, and I can just dial right here. And it's gonna dial, my Mac's gonna actually make a speakerphone call through my phone. And by the way, yeah, I have the coolest job in the world. I get to talk to Stephen Colbert.

• 26:26Speaker 05

  Hello?

• 26:29Speaker 04

  Hi, Steven, it's Craig from Apple.

• 26:32Speaker 05

  I'm sorry, I don't recognize that name.

• 26:37Speaker 04

  Oh, oh, right. Hello, Red Delicious, this is Granny Smith, over.

• 26:43Speaker 05

  Is the squirrel in the basket?

• 26:47Speaker 04

  Roger Foxtrot Thunderbolt Retina Swift Lightning.

• 26:55Speaker 05

  Okay, the line is secure, glad you called today.

• 26:59Speaker 05

  I have some critical feedback. I have some very critical feedback on the content of your presentation today. Specifically, I've got a big problem with my title.

• 27:10Speaker 04

  Well, Chief Secrecy Officer, that's a pretty impressive title.

• 27:15Speaker 05

  I just don't think it's big enough to capture how important my role is at Apple. Let me run this one by you, hear me out. Supreme Allied Commander of Super Secrecy.

• 27:29Speaker 04

  I don't know.

• 27:31Speaker 05

  Craig, if Supreme Allied Commander was good enough for Ike, it's good enough for me. Okay, it beat Hitler.

• 27:41Speaker 05

  I would also accept Intergalactic Chancellor.

• 27:46Speaker 04

  Intergalactic Chancellor, how about Supreme Commander?

• 27:53Speaker 05

  You'll let him know?

• 27:55Speaker 04

  Who?

• 27:57Speaker 05

  I'm sorry, I mean Chairman Honeycrisp.

• 28:00Speaker 04

  Oh, yes, yes. Yes, absolutely, I will let the Chairman know.

• 28:06Speaker 05

  Glad you see things my way. Now, please, get back to work, because you know what I see when I look at my wrist? My wrist. Where's the watch? Chop, chop, I am jonesing from some jewelry, Craig.

• 28:22Speaker 04

  I'll get right on it, Steven.

• 28:25Speaker 05

  All right, over and out, Granny Smith.

• 28:27Speaker 04

  Over and out, Red Delicious.

• 28:34Speaker 01

  He's jonesing for some jewelry.

• 28:35Speaker 00

  He's jonesing for jewelry. We actually did get asked what watches we're wearing. And this is a busted $7 novelty gift with the golden iPod screen on the front.

• 28:45Speaker 01

  You realize that you can get that, well, of course you do. You can get that watch face on a Moto360.

• 28:50Speaker 00

  I also realize I can save $300 and get a nice dinner and some drinks and go on vacation.

• 28:55Speaker 01

  That's fair.

• 28:56Speaker 00

  That's why I have not upgraded my iPhone yet either. I actually enjoy having money.

• 28:59Speaker 01

  I'm wearing my favorite G-Shock. I'm a bit of a G-Shock beast. Sam is gonna kill me for admitting that. Sam is not a G-Shock fan. But until, right now I'm on an iPhone 6 Plus, so I can't use my Moto360. So I'm kind of, the question is, do I get a Pebble? I kind of like the blue. There's a Pebble that's kind of a similar color to this? Or do I just wait for the Apple Watch? Or do I just give up on smartwatches completely?

• 29:25Speaker 00

  Well, if you're gonna spend money on iPhone 6 Plus, pay $100. Try the Pebble. You can try the one that I stole from Dan. I'm not using it anymore.

• 29:32Speaker 01

  Did you mug him?

• 29:32Speaker 00

  I didn't. I asked nicely. And he said, "I don't care."

• 29:35Speaker 01

  You just gave it?

• 29:36Speaker 00

  Yes. We should talk, I want to talk about the Colbert thing, because that is the only time on Apple's stage that Hitler has been mentioned in any way, shape, or form.

• 29:42Speaker 01

  Are you sure? Have you gone back through all the events?

• 29:44Speaker 00

  I'm just gonna take a wild guess and say no one has ever mentioned Hitler on an Apple stage.

• 29:48Speaker 01

  I was just thinking while we were watching that this is now at least the second time, and I'm assuming more than that, I'm just not remembering correctly, that they've prominently featured and spoken to one or more celebrities during the event. And it seems like maybe that's, you know, for a very long time, Apple has involved popular musicians and musical groups in their events. And now it seems like maybe they are, they're moving to celebrities. Like television movie celebrities.

• 30:19Speaker 00

  Yeah, I mean, it's definitely that broad appeal. And I think we've talked about that when the Apple Watch stuff came out and like the fact that they're giving interviews to Vanity Fair, to Vogue, and to all these places. Like, the idea now is that they want Apple to be a fashion brand. And to be a fashion mainstream brand, they need to bring in celebrities and people who are influential in those circles. That is your talk show host, or your future CBS late-night talk show host. That is the Foo Fighters, who are still relevant. That is Coldplay, who has consciously uncoupled itself from reality. Or that's you too. I'm sorry.

• 30:48Speaker 01

  Speaking of fashion and celebrities.

• 30:52Speaker 00

  Okay.

• 30:53Speaker 01

  I was thinking.

• 30:53Speaker 00

  I do not know where the segue is coming from.

• 30:55Speaker 01

  I just want to bounce something off of you that I was thinking during the event. What if Apple did an iPad edition or an iMac edition, like they're doing an Apple Watch edition, that is 18 karat gold?

• 31:08Speaker 00

  18 karat gold iMac?

• 31:10Speaker 01

  An 18, well, maybe not an iMac.

• 31:11Speaker 00

  Because that's a giant, it's a lot of gold right there.

• 31:15Speaker 01

  But certainly, I mean, someone will buy it. But certainly, an iPad edition, I think, would play well.

• 31:21Speaker 00

  I think it would play well in certain circles. People who have more money than either of us will ever imagine. But again, it's a fashion brand. I think the interesting part of that, if we're going to go back to last month's event, is the how long do Apple Watches stick around? iPads, you know, you upgrade once or twice a year. They keep it very similar to the iPhone cycle.

• 31:40Speaker 01

  Yeah, but the, so the, I think that although Apple does upgrade its iPads annually, of course, we saw that again here today, that doesn't support itself in the same way that the iPhone upgrade cycle does, which is very reliable. Every year, you have, you know, a very significant percentage of iPhone users upgrading to the next iPhone. Some, I'm sure that other groups use this vocabulary as well, but we say that people are on the S-track if, like, they're only upgrading every other year, including Ross Miller here. With the iPad, I think it's just like, well, I have an iPad, it works fine. I'm going to upgrade when it breaks, right? I know lots of people that still have an iPad too.

• 32:22Speaker 01

  So I think that the product cycles and the life cycles for these devices is actually very different from category to category. Lots of unanswered questions about the watch. We don't know if they're going to attempt to upgrade it annually. We don't know what they're going to do when they do upgrade it, because you're sitting there with a chunk of actual 18 karat gold in your hand or whatever the material may be.

• 32:44Speaker 00

  Right.

• 32:45Speaker 01

  So that's, yeah, that's definitely an open question. My question is... Well, one of my many questions is, what did they do with the iPad Mini next year? Because I think one of the reasons that it was downplayed so have, we haven't talked about this yet and I wanted to get into it.

• 33:00Speaker 00

  Good, good.

• 33:01Speaker 01

  One of the reasons that the iPad Mini was so heavily downplayed this year is because the 6 Plus encroaches on its territory. And certainly for, this is something that we've heard many times and I believe it's true. If you, if you bought a 6 Plus, or if you're going to buy a 6 Plus and you also want an iPad, you're almost certainly not going to buy the iPad Mini because it's so close to a 6 Plus. You'll probably get the big iPad.

• 33:25Speaker 00

  Well, it's even, it's less powerful than 6 Plus now too because it's still last year's processor.

• 33:29Speaker 01

  Yeah, that's a very good point. So, the question becomes, do they do a more significant refresh of the Mini next year? Or do they just kind of semi-permanently downplay the significance of the Mini in light of the very large phones that they're now making? I don't know. I don't know the answer.

• 33:46Speaker 00

  Yeah. And I think that we should also talk about the, not the elephant in the room, but something that we should talk, it kind of hangs over. Yesterday, of course, Google announced Android 5.0. It's a lollipop.

• 33:58Speaker 01

  It is a lollipop.

• 33:59Speaker 00

  It's a lollipop.

• 34:00Speaker 01

  It is a lollipop.

• 34:01Speaker 00

  It's not lava cake or what are the other pastries in there?

• 34:03Speaker 01

  I was guessing Liam Gallagher, but that didn't happen either.

• 34:06Speaker 00

  Wow. I'm still bummed about Oasis.

• 34:10Speaker 01

  Yeah.

• 34:11Speaker 00

  Five to 10 years later. I really can't believe they're bringing that up. Yeah, but with that, of course, new flagship products. The HTC made Nexus 9, same resolution as the iPad Air, but 8.9 inch, 4 by 3 ratio, same. Also, pre-orders start tomorrow with that. It's got a 64-bit processor, first for a Nexus tablet, 2 gigs RAM, 9-hour battery life versus the 10 on the iPad Air, and it starts at $400 for 16 gigs. So it's priced very competitive with the iPad Air.

• 34:37Speaker 01

  Yeah, it's, I think that Google definitely looks at this as a premium product. It's the first time that they've gone to HTC for a Nexus device in quite some time. And I think it's super notable that they're going to 4 by 3 with this tablet instead of 16 by 9 or some other aspect ratio. It's pretty clear to me that they want this to be a Direct competitor to the iPad line. It's kind of neither a mini nor an air in terms of size, but it falls somewhere in between. And I think that it's gonna, I'm sure it's gonna sell very well because it's the right aspect ratio and it's a good-looking product.

• 35:20Speaker 00

  That's a really good price for it, too.

• 35:21Speaker 01

  Yeah. But, so, does this affect the sort of balance of power between Apple and Google in the tablet space? I think that depends largely on how this is marketed, right? If we see this in stores everywhere, if we see big kiosks for it, I think they can make a dent. If you look at the Nexus 7, it sold very well, right? The Nexus, in fact, there was a time when we said that the Nexus 7 was the only Android tablet that mattered. And I think that the Nexus 9 could be the new that.

• 35:51Speaker 00

  Right. I mean, 8.9 inches, I mean, that's a perfectly sized, like, it's the iPad mini competitor with the right specs, the right price.

• 35:59Speaker 01

  Yep.

• 36:00Speaker 00

  You know, a lot of people are asking us to compare the two. The problem with that is, we know what the iPad air is like. We tried today. We haven't tried 5.0 on the Nexus 9. We haven't tried Nexus 9.

• 36:08Speaker 01

  We haven't tried a final version of Android 5. We haven't touched a Nexus 9. Lots of unanswered questions, but I have a strong feeling they're gonna be answered very soon.

• 36:18Speaker 00

  Yeah, and I promise, when we know what the Nexus 9 is like, we will tell you and we will draw comparisons, of course, between the two because they are, as they are going on sale, both going on pre-orders tomorrow. That's the if/then, if not that.

• 36:30Speaker 01

  Yes.

• 36:31Speaker 00

  Question.

• 36:32Speaker 01

  Yeah. We're definitely not going to keep those impressions to ourselves. We're gonna put those on the website.

• 36:36Speaker 00

  Not one bit. And I guess we should probably get up, we're starting to wrap around, the wrap-up.

• 36:41Speaker 01

  Also wraparound.

• 36:43Speaker 00

  Wraparound, start a wraparound. Just like this. No, I'll start a wrap-up. The iMac menu, the button to display.

• 36:49Speaker 01

  Yep.

• 36:50Speaker 00

  That's the big question. That's actually probably the most exciting announcement today. And you talked about the price.

• 36:54Speaker 01

  No, the Mac Mini was most exciting. No, I'm kidding. The Mac Mini was not the most exciting announcement. Yeah, look, $2,500 is a lot to spend on a computer for anybody. But if you're going to spend $2,500 on a desktop, I can't imagine not seriously considering this thing, right?

• 37:13Speaker 00

  Right.

• 37:13Speaker 01

  It's the total package. And ever since they did the last round of redesigns on the iMac and made them super thin, it's a beautiful all-in-one. It's a really striking device. And with this display, I mean, it's insane. The fact, one thing that they said a couple of times onstage, which I think is just crazy to think about, is the fact that you can edit a 4K video, pixel for pixel, and still have room for the UI of the video editor around it. Which is just, it's...

• 37:45Speaker 00

  Well, I mean, I'm curious about that allegation because it's 5K retina. But if you know, like, you have a retina MacBook, you're not actually getting 5K. Or you're not, you're getting the full retina display. You're getting fine-tuned pixels in like a 2,500 by 1,600. Like, sometimes they'll actually just, like, make it a crisper display using the extra pixel space. So I'm curious, what is realistically how people are going to use that screen?

• 38:08Speaker 01

  Yeah, yeah.

• 38:11Speaker 00

  Points versus pixels, sorry. John is in my ear correcting all my techno babble. Thank you, John.

• 38:15Speaker 01

  Yeah, I'm sure that our, I have to believe that our video team is kind of frothing at the mouth over this 5K display, but maybe I'm wrong. Maybe they think it's a piece of garbage. We'll have to have a serious conversation with them about this device afterwards.

• 38:28Speaker 00

  We actually, we have hands-on with the iMac retina, so people who've actually seen it can talk about it and share it with others. So, let's take a look at that.

• 38:36David Pierce?

  Hey, guys, this is David at The Verge, and this is the new retina iMac. It's an iMac with a retina display. It has the same body as always. It's still super thin, but it has this brand-new 5120 by 2880 display. It's exactly double the resolution of the last time. And there's a whole bunch of new technology in here to support it. There's a new timing controller, which tells the pixels when to move and where. There's all kinds of stuff going on here. Apple basically had to rebuild the display. They say it's the world's highest resolution display. And honestly, I have no reason not to believe that. The display looks amazing. You see every detail of Paris and the Eiffel Tower. It looks amazing. It's designed for photographers and people who work with 4K video. And it really is just gorgeous. And it's also still thin and light and really nice. The display is the hero here.

• 39:17David Pierce?

  It's $2,499 to start with a 3.5GHz Core i5 processor. You can spec it up and get a 3TB hard drive and a 4GHz Core i7 processor. You can get really crazy with this thing, but this is very much the top of the line iMac. It's really beautiful. You really have to see the screens and believe it. For most people, it might be overkill, but it's really, really, really nice. This is the new iMac Retina display. It's out right now, and it's probably the best computer screen I've ever seen.

• 39:47Speaker 00

  Okay, we actually wanted to talk about the iMac Retina, but we just saw this while the video was going on. Apple is actually including its own SIM card. One SIM, many options. So if you get a cellular iPad, you can just change the carrier on the fly, it seems.

• 40:00Speaker 01

  This is something that, and I'm sorry, this is happening in real time. We're reading about it as we speak. But this is something that we have known that Apple's wanted to do for some time. Move to an embedded SIM. This goes back to the Steve Jobs days. I think that there were rumors that he personally thought that SIMs were onerous and terrible, needed to go away. And of course, Apple was a major force in getting the so-called 4FF, the nano SIM, pushed through the standards process and approved. They keep trying to make the SIM smaller and with the eventual goal of making them go away.

• 40:45Speaker 01

  And it looks like they have now achieved that

• 40:48Speaker 00

  Almost.

• 40:48Speaker 01

  With the iPad Air 2. Yeah, they're definitely moving in that direction here. Single SIM can be, as Ross mentioned, can be reprogrammed depending on the carrier that you're taking, the iPad 2.

• 41:04Speaker 01

  The practical benefit of this to the end user is really pretty small. I've never personally considered the SIM to be that annoying. You just pop it out, you pop a new one in. The most annoying thing about it is something that Apple actually pioneered, which is the SIM tool.

• 41:19Speaker 00

  A little tiny broker.

• 41:21Speaker 01

  Yeah, it used to be that you just pop the battery cover off something with the SIM in it, take the SIM out, bolt SIM out.

• 41:25Speaker 00

  But also now, they don't have to even create that functionality, so you can make it a thinner device, the less ports it has to have.

• 41:32Speaker 01

  Right.

• 41:33Speaker 00

  The interesting thing is, and this is actually on their official site, when you look at the iPad Air 2 stuff, this one SIM description, it shows in the picture AT&T. It shows T-Mobile, it shows Sprint, Verizon, not listed. I don't know if that's still a separate device altogether.

• 41:47Speaker 01

  I can't imagine, but that is interesting. It certainly isn't a CDMA thing, because Sprint is in that list.

• 41:54Speaker 00

  Right.

• 41:55Speaker 01

  Yeah, I don't know. But it's unusual. And it's also unusual that this is something that they're introducing on the iPad, not the iPhone. Then again, correct me if I'm wrong, Ross, because you're a walking encyclopedia and you know all things.

• 42:12Speaker 00

  A pop culture, yes, this is not.

• 42:15Speaker 01

  I believe that the iPad is where the mini SIM first debuted. The original iPad, I want to say, was the first production device to have a 3FF mini SIM. Then the iPhone 5, I believe, was the first production device to have a 4FF nano SIM. So they have pioneered some SIM technologies on the iPad before, and it looks like they're doing so again here.

• 42:43Speaker 00

  If you look at it, it's on Apple's page, iPadAir2/wireless, all that. Participating US and UK carriers are AT&T, Sprint, T-Mobile, and of course EE in the UK.

• 42:52Speaker 01

  Everything Everywhere, which is my favorite name for a company ever.

• 42:55Speaker 00

  Right. With, of course, the sub-notes, participating carriers are subject to change.

• 43:02Speaker 01

  Yeah, they must have worked. The only way they could have done this is by working with carriers to make this happen. And, you know, I have to say, I have to give Apple tons of credit, regardless of whether you like Apple or not. Like, the amount of control that they wielded over carriers, which are notoriously hard to work with, is amazing. To this day, they are basically the only manufacturer that is allowed to roll out firmware updates willy-nilly without carrier approval. Usually, that works out very well. Sometimes, it doesn't, like with 8.0.1. But this is indeed very interesting, and it's something that we'll be doing some more research on. But we should go back to the iMac.

• 43:40Speaker 00

  Yes, go back to that Mac. Now this tangent's over.

• 43:43Speaker 01

  Yeah. So, we saw David's hands-on, and by all appearances, from everything we've heard from both David and also from Dieter, the display is miraculously good.

• 43:55Speaker 00

  Right.

• 43:56Speaker 01

  It's just a question of whether you want to spend $2,500 on it.

• 44:00Speaker 00

  Or, you could get, spend $1,000 on a 4K TV. Vizio's big push was the $99.4K. And get a new Mac Mini, which, I'm not kidding, I'm actually kind of excited about.

• 44:11Speaker 01

  Yeah. No, I mean, Tom Warren squealed with glee at the Mac Mini announcement. I didn't know he was such a big Mac Mini fan, but apparently, he is. I'm assuming that he's planning on installing Windows 8 on it.

• 44:24Speaker 00

  It just makes a really good, like, just, like, home PC. Like, it's just something you can hook up to your big TV and run Plex on it, run all your video apps. Because, I think we just did an editorial on this, I think Chris Plant did an editorial on this, that really is sometimes the best interface, and like, the most options come from just a web browser hooked up to your big TV.

• 44:43Speaker 01

  Yeah, that's true. That's true. Yeah, that was actually a really popular piece of ours.

• 44:47Speaker 00

  And you do all that? It's still cheaper, and it's got a bigger screen, too.

• 44:53Speaker 01

  Yeah, I hadn't considered that. That's a very good point. You don't get the, I mean, there's something really sexy and appealing about just having a single device that you pull out of a box and set down, and it's a 5K display with all these really amazing hardware components built in. But there is also something to be said for saving $1,000.

• 45:11Speaker 00

  Yes. Says the man who just buys a 6+ off-contract.

• 45:15Speaker 01

  Look.

• 45:16Speaker 00

  And will not upgrade the software.

• 45:18Speaker 01

  Look, look, I'm just saying. So the Base Mac Mini starts at $499, is that right?

• 45:25Speaker 00

  But although, like, you know, this is a fair comparison to iMac, it's just 1.4 GHz Intel Core i5, dual-core. So like, comparatively to the specs, the iMac with Retina is way better, way more powerful. I mean, it's

• 45:37Speaker 01

  Right.

• 45:38Speaker 00

  Definitely, at some point, you can see this blurring the line with the Mac Pro, because we do not have, and this is the thing people get asking for, we do not have a new cinema display.

• 45:47Speaker 01

  Yeah.

• 45:47Speaker 00

  I think someone pointed out, I'll just point out, it's been 1,127 days since the cinema display was last updated. Thank you, Agent Bolito, for that.

• 45:57Speaker 01

  That's crazy.

• 45:58Speaker 00

  If accurate, that's insane.

• 45:59Speaker 01

  I bet that they could have and would have shown a 5K cinema display today, except that they didn't want to take the wind out of the sails of the iMac launch. That's my guess. I'm assuming that in 2015, WWDC would actually be a great place to debut it.

• 46:14Speaker 00

  Which is where they debuted the Mac Pro 2, I believe.

• 46:17Speaker 01

  Yeah, you might be right.

• 46:18Speaker 00

  The model, like, is the form factor?

• 46:20Speaker 01

  They all blur together at all the events.

• 46:22Speaker 00

  That's right, that's right.

• 46:22Speaker 01

  But that would have been, or that would be a great place in 2015 to show a 5K cinema display.

• 46:30Speaker 01

  One thing that I want to point out,

• 46:31Speaker 00

  Yes.

• 46:32Speaker 01

  going back to the list of available Mac Minis, the $699 model, which comes with a 2.6 GHz dual-core i5, 8 GB of memory, and a 1 TB hard drive, very interesting. The $2,500 Retina iMac has 8 GB of memory and a 1 TB hard drive.

• 46:52Speaker 00

  Really?

• 46:53Speaker 01

  Yeah, so that's pretty striking to go up by almost $2,000 in price and not get more memory or hard drive.

• 47:01Speaker 00

  You're also talking about 3.5 GHz quad-core processor, so we're talking about a lot more muscle.

• 47:06Speaker 01

  Sure, sure.

• 47:07Speaker 00

  And a dedicated graphics card, whereas the Mac Mini, I'm assuming, yeah, Intel Iris graphics, it's just integrated graphics chip.

• 47:13Speaker 01

  Yeah, sure, I'm just saying that it seems like in 2014, 16 GB should be the standard RAM level for what is, by all standards, a high-end desktop. So that was a little surprising to me. And I think that Dieter actually showed some surprise when he was live blogging about that as well.

• 47:33Speaker 00

  That's fair. Because yeah, if you need to ramp up to 16 gigs...

• 47:36Speaker 01

  Yeah, and how much is that?

• 47:38Speaker 00

  You're adding 200 bucks.

• 47:39Speaker 01

  200 bucks. Well, if you're spending $2,500 on a computer, I guess you don't really care about that.

• 47:42Speaker 00

  Well, it's another 200.

• 47:43Speaker 01

  And also, I don't know if this is still true. I haven't checked in on memory prices recently. But it used to be that you could save a ton of money by just picking the base level of RAM on an iMac and upgrading it yourself.

• 47:56Speaker 00

  I'm looking. I'm actually like, I'm pricing everything out right now.

• 47:59Speaker 01

  John is asking, John is, our producer is asking if you can upgrade the memory yourself. That is actually a good question.

• 48:05Speaker 00

  I have no idea.

• 48:07Speaker 01

  But it used to be, it certainly used to be that that was the way to go, just because it was so much cheaper.

• 48:11Speaker 00

  Right.

• 48:12Speaker 01

  And 32 gigs, how much? $600 over base.

• 48:15Speaker 00

  So if you want to max out your iMac right now, it's about $4,400?

• 48:20Speaker 01

  Peanuts. Pocket change. Let's do it. Press the buy button. Do it.

• 48:25Speaker 00

  Can I borrow your credit card? Completely unrelated to this.

• 48:28Speaker 01

  I already goaded you into upgrading to 70 right now.

• 48:32Speaker 00

  Which is not available yet. It's not yet available. I'm assuming later today, and as soon as it does, I will. I promise you guys, I will download it and break my laptop.

• 48:38Speaker 01

  Make it happen.

• 48:40Speaker 00

  I think that just about wraps up everything today.

• 48:42Speaker 01

  Yeah.

• 48:43Speaker 00

  It wraps up most of the questions, too. If guys have any other questions, and you want to hear any other news about the show, or about Apple in general, check out theverge.com. It's a nice website. It's a little pretty.

• 48:52Speaker 01

  It's good. We're biased, but fairly so.

• 48:55Speaker 00

  Yeah. Want to thank again Dieter out of San Francisco, of course. Neil and David are also there covering the event live the entire time. The entire crew here. Everyone who works in video and product and sales, and everyone else in Vox Media.

• 49:06Speaker 01

  Oh, lovely people.

• 49:07Speaker 00

  Yeah, there's just, we should have a credit roll.

• 49:09Speaker 01

  Yes.

• 49:09Speaker 00

  But that's about it. So guys, thank you so much. Remember, check out theverge.com for anything else, and we'll see you next time.