Julie Piatt On Intellect Vs Intuition

Intelligence comes in many forms. Rational intellect is one such source. But intuition, feelings, and gut instinct have their place, and should not be ignored. Here to elaborate on this notion is Julie Piatt (aka SriMati) returning for her umpteenth microphone communion. For those new or newer to the podcast, Julie takes many forms. She’s a studied yogi, musician, vegan chef, and mom to our four children. She’s also the bestselling author of three vegan cookbooks. She hosts the For The Life of Me Podcast, is the priestess of Water Tiger, her online spiritual community, and is the founder & CEO of SriMu–the best plant-based cheese in the universe. Yes, I am biased. Nonetheless, it is a fact. Over the years, Julie has been a recurring source of spiritual wisdom on the podcast, dropping many a pearl on everything from parenting and creativity to navigating conflict, managing relationships, dealing with financial hardship, and many other subjects. Today she delivers the spiritual goodness you’ve come to love and crave, and then some. The video version of this episode is available HERE. Full show notes & additional information on this episode is available HERE. Enjoy! Peace + Plants, Rich Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

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• 1:05Julie Piatt?

  If you just took your life like a pie and look at the amount of energy that's available, how much of the time are you engaged in intellectual activities, like, on a daily basis in this coliseum of life that we find ourselves in now? And how much time have you been in nature, sitting with a tree, like, dropping in? Life is miraculous, and there are things that go on in this body that science can't explain. There are things that go on in the universes that science can't explain. It's a precious gift to be here, and we all agreed to come here to be part of this transformation. And transformation is happening.

• 1:48Julie Piatt?

  It's our job to hold the highest vision. And it's not about political parties, or us and them, or masculine versus feminine. It's about integration and the community.

• 2:16Rich Roll?

  Intelligence comes in many forms. Rational intellect is just one such source. It's the default source for most, myself included. But intuition, feelings, gut instinct are often overlooked, yet have their place and should not be ignored. Here to elaborate on this notion is Julie Piatt, aka Shrimati, returning for her umpteenth appearance on the show. In addition to being my wife, and for those new or newer to the podcast, Julie is many things: a studied yogi, a musician, a vegan chef, the mother to our four children.

• 2:58Rich Roll?

  She's also the bestselling author of three vegan cookbooks, The Plant Power Way, Plant Power Way Italia, and This Cheese Is Nuts. She hosts the For the Life of Me podcast. She's the priestess of Water Tiger, her online spiritual community. And she's the founder and CEO of Shrimu, the best plant-based cheese in the universe. Yes, I am biased, nonetheless, it is a fact. As many of you know, Julie has been a recurring source of spiritual wisdom on the podcast over the years. Today is no different, and it's all coming right up.

• 3:36Rich Roll?

  But first... Okay, so today Julie and I talk about the diversity of intellects. We discuss heart intelligence, motherhood, the many benefits of yoga. We talk about the power of neutrality, the importance of community in entrepreneurship, and many other topics, including her obsession with wingsuit people. Final note, as a gift for all of you, for a limited time, Julie was kind enough to

• 4:14Rich Roll?

  offer 15% off on all Shrimu orders when you visit shrimu.com, S-R-I-M-U.com, and use code SPRING15 at checkout. So let us tarry no longer, and enjoy.

• 4:34Rich Roll?

  Here we are once again.

• 4:37Julie Piatt?

  In our happy place.

• 4:38Rich Roll?

  That's right. The most recurring guest in RRP history, back again to share wisdom. I believe the last time you were here, that episode went up in October of 2021, but we probably recorded it quite in advance of that. So it's probably been like, I don't know, between six and nine months since you've sat across from me.

• 5:00Julie Piatt?

  Has it really been that long?

• 5:02Rich Roll?

  I think so. Yeah.

• 5:03Julie Piatt?

  That's crazy.

• 5:04Rich Roll?

  Yeah. So I'm excited to, once again, take a state of affairs of our marriage, talk about parenting, share a little bit of wisdom, catch up on your entrepreneurial Shrimoo adventures. But today is a special day because it's Tyler's 27th birthday today, your eldest.

• 5:24Julie Piatt?

  That's right. It is the anniversary of when I became a mother. So when a baby is born, there are two births that occur, the birth of the child and the birth of the mother. And so I was reborn with all of my children, but Tyler is the first being to have made me a mother.

• 5:44Rich Roll?

  So does that leave you reflecting on motherhood?

• 5:48Julie Piatt?

  Yeah. Well, I'm glad that we have him close. I'm glad to have him in my life. And he's an extraordinary human and someone who is multi-layered, very creatively talented, musical, loving, thoughtful, insightful, very well-read. He's a very kind, beautiful soul, and I cherish all the moments that I get to be with him.

• 6:23Rich Roll?

  Yeah, I would second that. And I would add that it's been

• 6:29Rich Roll?

  Fantastic to have him and Trapper home throughout the pandemic. I've said it many times, but they, the two brothers, had moved out and were living in Echo Park in an apartment. And when the lockdowns began and all of that two years ago, they moved back home. They're still home. And that's been this beautiful silver lining to have them around. And I think it's been very beneficial for the younger kids also, and just for us. Like, we would have not been able to continue to develop our relationship to the extent that we've been able to had they been living in town where you get to see them once every two weeks or something.

• 7:05Julie Piatt?

  Yeah, definitely. I mean, it's been, you know, I keep saying that we're going to look back on this and cherish the sort of extra time that we have shared together. And also, I think it, you know, it sort of brings back the extended family as a form of community. And in the modern world, it's very challenging to, you know, be entrepreneurs, be in the world, be serving different initiatives, creative expressions, have still young kids at home, manage the teenage dragons, you know, navigate, you know, world events without having a strong community. And so they offer a lot. And, and, you know, they did and were

• 7:50Julie Piatt?

  a part of our financial transformation and that whole journey that we went through, they were part of our team. And without them, we would not have emerged so beautifully.

• 8:03Rich Roll?

  Yeah. I mean, they're old enough that they, you know, have solid memories of every phase of this thing that we've been on, whereas the younger ones can't really remember what it was like during some of the harder parts. I mean, Mathis probably remembers aspects of it. Jaya certainly doesn't.

• 8:21Julie Piatt?

  Yeah, Mathis remembers quite a bit of it from her context of being. You know, six, seven, eight, nine, something like that. But what's happening is the awareness that Jaya doesn't even really remember those early years, you know, the early, early homeschool years. And most of Jaya's remembrance is, you know, the, the appearance of social media and what's, what part that has played. So it is interesting also as a mother, I don't know if you reflect on this as a father, but I realized a bit ago that I've been a different mother to each child. Like when you think, oh, I'm a mother and you develop this kind of idea in your mind, well, I'm this kind of mother.

• 9:06Julie Piatt?

  But if you really look at it as the evolution of time continues, you're a different mother with every child. And especially if you have four or five children by the time you get to the end, you're a different mother. Like the, the environment is different. Everything's transformed. It's a different set of, you know, variables. And that's been interesting to reflect on.

• 9:30Rich Roll?

  Yeah, I think that's certainly true. And it's brought up, you know, a lot over the last two years as we're trying to usher two teens into young adulthood. It's definitely had its bumps. It's been a roller coaster ride. I just shared on the roll on the other day, the challenges that, that Jaya has sort of experienced over the last couple of weeks that have, you know, brought me as a father to my maker in terms of how to parent a child through disappointment, extreme disappointment, and the kind of psychic pain that occurs, of course, within the child, but also within the parent, this sense of powerlessness to, you know, solve the problem.

• 10:15Rich Roll?

  You know, my, my masculine energy wants to just fix it. I can't fix it. It's just about holding space and, and doing my best to refrain from projecting whatever patterning is embedded in my psyche as a result of the way that I was brought up in a way that, you know, is potentially damaging for the kid. So it's interrupting that pattern. And you've been really good with me to try to call me out when I'm doing that or make me notice things that otherwise I would just. Do automatically?

• 10:52Julie Piatt?

  Well, I mean, you know, you're a beautiful father and you've been there for Jai as you are for all your kids and for all of us. I think that the journey with our children, and again, as every single crisis, every spiritual crisis, every kind of conflict, the answer only resides inside of you. The answer is only in here. It's not out there. And again, we receive these experiences and they're paralleling our own experiences of our childhood. So what I would say is that in a way, you're trying to manage your own pain from your own pain of being disappointed in school and being left out and not feeling like you belonged

• 11:34Julie Piatt?

  anywhere. And you know, these are patterns that have existed within your life print for a very, very long time. So it's loaded. It's really, really stagnant.

• 11:43Rich Roll?

  Right. So when you say the answer is within you, the problem with that is a lack of conscious awareness of the patterning. Like, yes, the answer. So my instinctual response is to mimic the pattern. And you have to disassociate from that in order to understand that you're like running a loop as opposed to taking a higher consciousness approach to the issue.

• 12:12Julie Piatt?

  Well, and let's just say like very plainly, like it's been an ass kicker recently. So let's just say that outright so that other people that are going through their own alchemical fire of transformation. I mean, you and I had a couple spaces in the last two weeks where we were literally in the fire and in the fire between the two of us and then in the fire because of what one of our children is going through who we love deeply. And I feel that when I say the answer is within, as parents, as long as we have unresolved issues within our own being that we have managed to avoid,

• 12:51Julie Piatt?

  To deny, to put a Band-Aid on, to put a boa on, meaning like a dress on. They will, you know, that is yours to reconcile.

• 13:02Rich Roll?

  They, otherwise they will continue to manifest.

• 13:05Julie Piatt?

  And it's not your child to, job to resolve that. And possibly the, the, the denial of resolving the issue is what, what brings the child to create that situation. It's almost like they're the master gurus, they're the Jedis, and they, they come into your life and they're more evolved, you know, as evolution goes, they're more expanded. And so it's almost a gift on a soul level that Jai has brought this reflection into your experience.

• 13:40Rich Roll?

  Because it's forcing me to look at something that I would much prefer to bury and pretend doesn't exist.

• 13:47Julie Piatt?

  That's it. And the thing is, is what can we not avoid? Pain in our children. That we, we might be able to avoid pain in ourselves, but we can't avoid pain in our children. And so, you know, it is upon the, the parents as, as individual beings to take responsibility for our own pains and traumas and do the work, you know, sincerely be a, like an explorer, an excavator, and really look at those patterns and really get into clearing them so that the children can be free to have their own experience.

• 14:26Rich Roll?

  Yeah. I mean, I think in this particular case, when I was Jai's age, when I was 13, 14, I definitely suffered from feeling like an outsider, not knowing where I fit in, being bullied, and you know, everything that gets packed into that. And of course, when I see my child enduring some version of that, it's going to bring that up, right? And I feel like I've grown a lot, and yet what it has presented or illuminated is the fact that I haven't completely healed that, and there's more healing to be done for myself so that I don't project that kind of pain onto my child and make it worse.

• 15:07Julie Piatt?

  Definitely.

• 15:09Rich Roll?

  Yeah.

• 15:09Julie Piatt?

  And how do we heal those types of pain?

• 15:13Rich Roll?

  And we all have the, we all have our version of this.

• 15:15Julie Piatt?

  Of course. Talking about it is, is one level of identifying the problem. But clearing the pain does not come from talking about it. It comes from meditation, from mirror work, from breath work, from these experiential techniques that you can enter into that will actually clear the energy from your being.

• 15:39Rich Roll?

  Right. So if I was to come to you and say, and I didn't know you, and I said, oh, you're this person who might be able to help me with this, here's what's going on, and I explain what I just explained, what would the protocol be that you would, you would, you would suggest?

• 15:55Julie Piatt?

  If you were, if you were to come to me?

• 15:57Rich Roll?

  Yeah.

• 15:58Julie Piatt?

  Um, well, this isn't, this is kind of curious. I mean, it's kind of interesting because I just did two sessions for two individuals for life issues before I arrived here to the interview. And isn't it interesting how I'm living in your house and I have a whole portal of techniques that lead one to these, these issues? And it's, you have not partaken, you have not drank, drunk from the fountain.

• 16:27Rich Roll?

  I don't like to do this kind of stuff until I'm in so much pain that I have no choice. That's my, that's another like meta-pattern or, you know, broader pattern.

• 16:37Julie Piatt?

  Well, again, you know, it could be that I'm not your healer, and that could be fine. I mean, there's thousands of beings all over the world.

• 16:44Rich Roll?

  I don't think it would be appropriate.

• 16:46Julie Piatt?

  Well, that's one perspective, but one might also say that possibly I, I have been your healer from day one.

• 16:54Rich Roll?

  No, you definitely, you have been that, yes.

• 16:56Julie Piatt?

  I think you wrote a book about that a little bit, but.

• 16:58Rich Roll?

  Yeah, that book was dedicated to a certain individual.

• 17:01Julie Piatt?

  It was, sort of thing, and thank you for that. But I guess, you know, we're getting sort of to, and I'm, excuse me, because my voice is, is fried. I've been, I was out on a spiritual mission for the last week, and I'm. My voice is a little tapped, so I'll try to speak in a way that it's not cracking. But intellectual conversation is wonderful. It's amazing. And it really is important for us as humans to bond and connect and be inspired. And then there is a whole other universe of transcendence that happens in the processes of technique. And you cannot transcend by talking about it.

• 17:46Julie Piatt?

  It will only lead you to a certain place. And we see this demonstrated in our sessions of holotropic breathing when we're on retreat. And you see humans go into a breathing space. And there are people who have almost never practiced yoga before, and they have transcendent experiences. You have witnessed it yourself.

• 18:06Rich Roll?

  Yeah, they're literally psychedelic experiences.

• 18:09Julie Piatt?

  Literally. And again, it's like I worked with somebody today who came to me who said, "I feel like my life has almost passed me by, and I have failed to access the spiritual part of who I am." And just in one session, she has such an awareness of her spiritual nature. Given the space, humans are connected to their spirituality. We are truly, I heard you say it recently, "I'm a spiritual being having a human experience."

• 18:38Rich Roll?

  Right. But you helping that person unlock that and find a path forward, I mean, it's a result of you having a conversation with that person. So the talking about it is at least an initial piece.

• 18:51Julie Piatt?

  It's a portal. Yeah, it's a portal. And then the other half, my sessions aren't talking, so they're talking, "How can I be of service to you? Where are you? What's going on?" And I go through family history, physical history, environment, relationship with spirituality, everything, addictions, sexual abuse, anything. Then after we've identified, then we drop in to the technique. So it's not, it's not, I'm not like a therapist where you just talk and then I say, "Time's up, you gotta go." So, and, and even, so, so Water Tiger is a, is this technique, is this portal of techniques, which are designed to lead you into a deep relationship with your own being.

• 19:35Julie Piatt?

  Because your life is about you and you alone. It's not about my life, and it's not about any of the kids' life. It's about you and you alone. And you have, we all have the opportunity to choose our sovereign connection to our spiritual nature.

• 19:51Rich Roll?

  And what would those techniques be?

• 19:54Julie Piatt?

  Oh, they're hu, I mean, they're, they're massive. I mean, there's, well, there's like forty maybe in the portal right now. They, they consist of, oh, different ones. So, one might be taking your divine consciousness, like the gaze in a meditative state, through the body on a journey where it connects all of the organs, all of the systems, all of the glandular, glandular systems, cells, mitochondria, to all communicate with each other. So you're tracking light all over your body, so that it's all on. Because if you ask somebody to think of themselves, they may just think of their head and their shoulders.

• 20:37Julie Piatt?

  Or, how often are you consciously aware of the back of your body? Are you living there? Like, when you walk in the room, are you embodied in the back of your body? So these are, that's an embodiment technique. So there's a bunch that are like that. Then there are more devotional ones, that are about dropping into the beauty of life and connecting with the one breath that is breathing us. There are devotional prayers. There are techniques that lead you to drop into the black fullness. It's, it's empty full space. It's not empty space.

• 21:16Julie Piatt?

  But it's the, it's the void where you can replenish in that meditative state and gather energy in that state.

• 21:28Julie Piatt?

  And others are for amplifying presence, amplifying your presence in your body. You know, there's a saying that if you don't embody your your life print, meaning your physical body and your energetic bodies, something or someone else will. So meaning you could have an ancestral pattern that is living inside of your life print. Because you have not embodied that. You have not claimed your energy back.

• 21:59Rich Roll?

  Right, so to put a finer point on that, an example would be, in my own case, me perpetuating a pattern that was imprinted on me by my mother or my father, or the way that I was raised, such that I'm not conscious that I'm in furtherance of this unhealthy behavior pattern, and not totally aware of the fact that it isn't actually me. It's the result of neural pathways that got cemented when I was a very young person, and thus feel reflexive as opposed to consciously chosen.

• 22:36Julie Piatt?

  Yeah, it's an automatic pattern. We call it a miasm, that is basically running in you. So it means your sovereignty is not activated. And then you end up doing the exact same behavior that you

• 22:52Rich Roll?

  Promised that you would

• 22:53Julie Piatt?

  literally hated as a child to your child. And you're not, you know, this is not a, I mean, this is everyone. You know, this is what we do. And then you're like, oh, my God, I'm acting like my mother. Oh, my God, you know.

• 23:05Rich Roll?

  Right.

• 23:06Julie Piatt?

  So the point is, is that, you know, I always say of anything that transformed my life in a positive way, in a transcendent way, was the practice of yoga, physical asana, which you and I met in that, in that environment.

• 23:24Julie Piatt?

  And it's not the same as running. It's I applaud every athlete and all the journeys and all the incredible people that you have on the show. They're like mind blowing and all of it's amazing. And getting into a yoga practice, which connects you to this consciousness that is holding. And I'm sure that in athletic pursuits, like I saw you at the end of Ultraman, you were in your divinity. One of the most beautiful sights of you is at the end of Ultraman, literally. Like to the end of my days, I will take that glorious image in my heart, absolutely extraordinary,

• 24:03Julie Piatt?

  because you were bare, raw of anything that was, that was a padding. And that's when I see you in your period.

• 24:13Rich Roll?

  Right. I mean, the similarities or the parallels would be that endurance sports strip you down because you're forced to confront yourself in your most physically and mentally vulnerable, right? Like it's so hard that when you complete a race or a training session, you've had to burn through all those layers. And that's one of the, you know, beautiful kind of growth arcs that I've been on as a result of being an endurance athlete is that it was this vehicle or this crucible for confronting myself in a way that I hadn't yet, even as somebody who'd been sober for a long time. Yoga is similar, but it's also qualitatively different and it's, it's, you know, it's

• 24:58Rich Roll?

  a modality that is, that is its own unique thing.

• 25:01Julie Piatt?

  And yogic techniques are shelter from the storms. They like Shama came over, our friend, and she said, you know, I've been practicing yoga. And I said, you know, the only thing you have to do every day? And she said, what? I said, practice yoga. It's really the only thing you have to do. No matter what's happening, if the world is ending, practice yoga. It's like it creates an awareness of energy that is beyond space and time. It empowers your energetic. It expands your ability to live free.

• 25:37Julie Piatt?

  And I'm not saying go into a yogic sect and get into all the lineage and all the teachings. I'm just saying, just get on the mat, develop a meditation practice, and ask ourselves, like those of us who have apps who say they meditate and are running around, I mean, really, like, how much are you really meditating? Are you really meditating, or are you listening to a podcast? Are you reading more news? Like, if you just took your life like a pie, and look at your energetic, the amount of energy that's available, how much of the time are you engaged in intellectual

• 26:21Julie Piatt?

  activities, pontificating, analyzing, judging, assessing, summing up, like, on a daily basis, in this, you know, in this coliseum of life that we find ourselves in now? And how much time have you been in nature? Have you stopped? Are you connecting with your breath? And I mean, being in nature, not listening to a podcast, not listening to music, dropping in, sitting with a tree, like, dropping in? Like, are we communicating on that level?

• 26:57Rich Roll?

  Hmm. Are you talking to me specifically?

• 27:00Julie Piatt?

  Kind of, yeah.

• 27:01Rich Roll?

  I feel attacked.

• 27:03Julie Piatt?

  No, don't feel attacked.

• 27:04Rich Roll?

  Yeah, no, I hear that. I hear that. And I'm certainly, I certainly plead guilty to, you know, being in action, and living in my head, and intellectualizing things, and trying to solve problems with my mind, and deluding myself into the idea that my consciousness is behind my eyes, you know, like, that idea. And it's a challenge, and it's difficult for me to carve out the time and create the boundary for the thing that you prioritize much more than I do.

• 27:39Julie Piatt?

  Well, I think it's very fitting and it's very relevant as a conversation right now, just globally, because I feel there is a war over consciousness between these two camps. And we have had this war in our own house. So it's the intellect that wants to define, analyze, make someone right, make someone wrong, come up with a solution, and then you jump on that solution, like this is the solution, or so and so said this, or this expert said that, and so this is the right diet, or this is the right view, or this is the right country. And all of that is nonsense, actually, in the truth of the matter. We all come from one breath.

• 28:24Julie Piatt?

  And what I'm saying is, both are needed, but the problem in this particular place at this time, a lot of energy is given to the intellect, and it, once again, the feminine is canceled, is reduced, is made unimportant, or thought to be uneducated, or unwise, or uninformed. And really, all of this feeling intuition, the ability of mothers, the ability of women, of the feminine force, to lead, to guide, to lift communities up, to find a way where

• 29:07Julie Piatt?

  all are cared for, this is the great shift that we're going through right now. And we're not there. I mean, we're not there. But it's changing.

• 29:18Rich Roll?

  So, there's a lot in that. I mean, this is definitely, you know, a recurring thing in our house, right? Because I am that guy who will resort to the intellectual take on issue X versus the intuitive feeling into the heart.

• 29:40Rich Roll?

  Higher consciousness version of understanding.

• 29:45Julie Piatt?

  Well, not only you, it's both the boys. You know, the boys are highly intellectual and very well read and they're extraordinary. They know everything about everything. But when there's even like a sort of joke about when someone talks about their feelings. It's like, oh, it doesn't matter what you feel, like, look at the facts. You know, that's always the trajectory. But the truth of the matter is the real intelligence in the body lives in the heart. And your body knows if something is in alignment, if something is false, if something is trying to prey on you. If you're able to drop into your

• 30:26Julie Piatt?

  body, which this is what yoga gives you, right, and connect with your breath, you can understand that many things in this life might look shiny on the outside, but you have to be more mature than that. You have to be able to feel into what's really going on with the energy.

• 30:43Rich Roll?

  But your vessel must be pure, because I think a lot of people will say, I feel this way, or this is, my heart is telling me X. But they haven't done the internal excavation to be in a place where their intuition, their instinct, and their heart's messaging is necessarily trustworthy. Because it's equally impulsed by those past patterns, or, you know, traumas, pains, life experiences, that color what that intuition feels like.

• 31:18Julie Piatt?

  Definitely. I mean, there's a spectrum. It's not, it doesn't, I'm not saying that everyone who has a feeling, you know, has worked through all of their trauma, and that that feeling is necessarily balanced and integrated and merged with their consciousness. But also, that's not for us to judge, or analyze, or regulate. Because each one of us is a completely individual life form. So that might be a step in that person's journey. So, you know, it's diverse. I mean, the, the levels of feelings and the levels of intellectual opinions are vast. All I'm saying is, in the general cadence of life, if one cancels the feminine aspects of feeling, intuition, sensing...

• 32:03Julie Piatt?

  You know, you said to me the other day, you know, I don't think you realize, you don't realize what a crisis, you know, our child is in. And I was like, excuse me, I gave birth to this child and it's in every cell of my body. I'm well aware of it, extremely aware with it, keenly aware of the pain. So my point is, is we gotta stop. We gotta stop with this impulse to overpower the feminine as if the feminine is not valid. And what I will say again is both are needed. I love masculine energy. I have masculine energy in me. I'm utilizing it right now. I have masculine energy. You have feminine

• 32:46Julie Piatt?

  energy. Everybody has both. It's about both are needed. And without both, we aren't going to be led in a balanced way. That's more what I, more the point.

• 33:00Rich Roll?

  Right. So to ground this in intellectual. Now I'm gonna, now I'm gonna intellectualize this. No. I hear you. I understand. I mean, this is an ongoing conversation in our house and it's been, you know, a catalyst for my own growth and developing a higher awareness and trying to figure out what a more conscious approach to my life and our children would look like. So in the example of our youngest and this disappointment and me coming to you and saying, I think, you know, me, me having the masculine impulse of like, we need to solve this, you know, we need to understand like what's actually going on. How are we moving forward? What's the plan?

• 33:43Rich Roll?

  And you having a very different, not only intuitive response to it, but also a very different manner in terms of how you're communicating with Jaya versus the way that I've approached it. So I think it's just, it would be instructive to like, highlight those differences as an example of what you're talking about.

• 34:07Julie Piatt?

  Yeah, so, first of all, extremely painful for me to witness my child with this disappointment. Also, because what was also quite shocking is, all the members of the family had this absolute certainty of another outcome. So it was shocking to all of us, literally, like, not what we thought was gonna happen. The pain of seeing your child in pain is real. I mean, you know, I've felt it in every cell of my being, the same way that you did. My point is that, as powerful and universal creators, worrying is praying for what we

• 34:52Julie Piatt?

  don't want to happen. So we have a loved one, child, literally, on the floor, and so then, if we go in and call out the suffering, and then, supercharge that with all of our unresolved shit around the same thing, then what that does is that piles on top of the person. It does, in fact, the opposite of what our intention is. You're a beautiful father. You love your kids so much. Like, this is not about that. So I rather, even though I'm being burned inside by the fire because it's so intense,

• 35:34Julie Piatt?

  I consciously make the decision to hold an outcome that is expansive. And that is not easy. It takes intention, all the tools that I've developed. That's why they say, "You should learn to meditate when you're well." Because, when your body gets sick, or a war breaks out, or there's real shit going on, you gotta be the warrior. Like, it's not that you just skip through the field and, like, you know, smell a daisy and you're not paying attention. That's the work. That's what you have to do. So my point was, let's hold this higher. I'm like, "Okay, I'm shell shocked.

• 36:18Julie Piatt?

  I didn't think this was gonna happen." You know, I'm still in disbelief, but let's hold a vision. This has to be leading to something better. It has to be. And, I managed to break through, and I got a little closer...

• 36:36Julie Piatt?

  And, and we shared in this way. And so that's a blessing. And then I use that as a little step. And then I say, I was able to cook and my child received my food. Okay, another step. Okay. You know, they're gonna be okay. It's gonna, it's going in that direction. While you're over in the corner, calling out the, the fire and the disaster and the horrific thing that's going on, and you're upset at me that I'm not in that state of horror with you. I guess.

• 37:16Rich Roll?

  Yeah.

• 37:17Julie Piatt?

  Does that make sense?

• 37:18Rich Roll?

  Yeah, I think that's a little harsh.

• 37:19Julie Piatt?

  Not horror, but...

• 37:20Rich Roll?

  Cause I, I was doing my best to be aware of that patterning and not foist it. And I didn't do that perfectly, but I think I could have handled it a lot worse.

• 37:32Julie Piatt?

  Okay.

• 37:33Rich Roll?

  So I feel like you're being a little extreme in terms of how I, you know, botched the job.

• 37:39Julie Piatt?

  Okay, no, I'm not. I'm not saying that you botched the job at all. And understand what I'm saying. It's not your actions, it's the energetic memory that was in your body. Energy is a thing. Thoughts are things. Feelings are a thing. So again, you're looking at, how did I solve the situation? And I'm saying, from the energetic, that's unresolved, that, that adds on to it.

• 38:07Rich Roll?

  Right.

• 38:08Julie Piatt?

  Do you get, do you understand?

• 38:09Rich Roll?

  Yeah.

• 38:10Julie Piatt?

  Cause no, you, you absolutely didn't botch anything. This is a, a process of navigating through relationships with, you know, all of our, you know, inherent baggage and, you know. I mean, you could, you could also say that I'm, that I'm too well-meaning, or I, you know, that me thinking something's gonna work out, you know, maybe I need a little bit more... You know, action.

• 38:40Rich Roll?

  Right, practical action. I mean, I think that's the tension between you and I.

• 38:45Julie Piatt?

  That's why we're here. That's why we have this, that's why you have this show.

• 38:49Rich Roll?

  Yeah, I mean, I can be the planner and make the list and make sure that we have all the email addresses and phone numbers and the people that we need to call and the strategy for how we're going to approach solving this problem. And I think, and then I see you like I'm holding space and it's going to be fine and it's going to work out and I'm like, yeah, but not without engaging in the active steps required to manifest that.

• 39:15Julie Piatt?

  Yeah, but do I have a problem manifesting?

• 39:18Rich Roll?

  No, you don't. You don't.

• 39:21Julie Piatt?

  So that's an illusion. Okay, and can we just say that less than five days since the event that caused this trauma, there has already appeared miraculous solution that may end up being the reason that we didn't go down the other path.

• 39:46Rich Roll?

  Right. Yeah, because in the moment when you say, well, this, this thing that we had our hearts set on that didn't work out, it's because there's something better, right? And it's, it's so annoying and to, to, to say that in the midst of, you know, the shit going down and you say it kind of like, yeah, yeah, but do I really believe that?

• 40:09Julie Piatt?

  See, I really do believe that.

• 40:11Rich Roll?

  Right?

• 40:12Julie Piatt?

  It's not annoying to me. It's the, again, it's perspective, remembering all events are neutral until perspective is applied.

• 40:21Rich Roll?

  Wait, say that again.

• 40:22Julie Piatt?

  All events are neutral until perspective is applied.

• 40:26Rich Roll?

  Right.

• 40:28Julie Piatt?

  So we know half glass, half full, glass half empty, right? So again, it's what, this is, this is the demonstration of that. It's how we choose to apply our perspective to events that give them energy in one direction or another. So when people are in need, we need to apply the higher perspective, not denying the pain, but saying, okay, I'm going to put my energy in the rising.

• 41:10Rich Roll?

  Yeah, I mean, I think in terms of how I was processing this particular situation internally is that when I, and I said this, I sort of alluded to this earlier, like when I was that age, I experienced a certain type of trauma. And I think in the back of my mind, as we've gone on this parenting journey, a huge priority for me was to do everything in my power to ensure that none of my children would experience that thing that I experienced. And then when this event occurred, that was a version of that that I think activated a lot of that unresolved pain that I think in my mind, I felt like I had, I know that I've gone a

• 41:55Rich Roll?

  long way towards resolving, but it revealed to me that there are still more layers of that.

• 42:00Julie Piatt?

  Yeah. And again, how well does that go for any of us as parents when we do everything we can to make sure our child doesn't suffer the thing that we suffered? It's a projection of our unresolved issues onto our kids.

• 42:16Rich Roll?

  Yeah.

• 42:16Julie Piatt?

  Your kid is your own individual, it's a different life form. It's not really, it's not living your life. It doesn't want to live your life, actually. It doesn't even want.

• 42:26Rich Roll?

  That's for sure.

• 42:26Julie Piatt?

  That's for sure. But this is the pattern that continues. And when I was trying to convince families to unschool with me when the kids were little, this was the thing that blew it up, was parents' projection of their own issues into the children. And, and I think education is a bigger hot button than politics or religion.

• 42:51Rich Roll?

  Explain that.

• 42:52Julie Piatt?

  Meaning that when you're dealing with education of someone's kids, the emotions run really extreme and intense. What I'm saying is, we're not the only ones. What I'm saying is that this is like a very, you know, a very sort of universal, I think, condition. But again, getting back to here, we are in a, in a landscape where there is a war that's highlighted. Of course, there's wars all over the planet going on all the time, but this particular war is highlighted. And it's like, what I was asking myself in my meditation and in my spiritual group, Water Tiger, was, what is the luminary's prayer to suffering?

• 43:35Julie Piatt?

  As a luminary, if I consider myself a luminary, or one of the ones that came here to hold some fractal of light, like millions of us, what is the luminary prayer to war? I mean, what can we do? We're horrified, we're suffering with, you know, we're not, we're suffering in our hearts with our fellow humanity. We're seeing this, you know, horrible play unfold, while also hopefully recognizing that this is going on in many parts of the world. And what is the luminary's prayer? So, based on what I just shared in the family lens of relationships.

• 44:19Julie Piatt?

  So, what I can do as an individual is I can dedicate my meditation to expanding the power in my energetic field. And you could, this could be through breath, through presence, through dropping into the state, the void. And what I'm doing is I'm amplifying the amount of light that I'm able to hold. And then I bring into my heart this feeling of peace, of humanity, of love, of where every human has a safe place to live, to, you know, food to eat, place to love their children.

• 45:01Julie Piatt?

  And I amplify that as much as I can. And then I say to the one breath, "Hear my prayer. May all my brothers and sisters who are suffering feel my presence, that I am with them and that I hold this vision for a more expanded life experience together."

• 45:26Julie Piatt?

  And that is a luminary, a version of a luminary prayer. And as I just told you, that could seem trite and silly and ridiculous to an intellectual. But thoughts are things. Energy is something. And so when I counsel people who have said goodbye to their loved one, our culture goes into grief and denial and no, don't go, don't go, don't go. And really what we want to do is support them in their journey to their next life. So what we can do is send them blue light. Say, thank you for this lovely life we had together. Have a safe journey, a well journey.

• 46:11Julie Piatt?

  I'll meet you on the other side. Go, don't stay. And I'm going to send you help. It's like you're going to jump out of an airplane. And what's going to help you? Someone screaming at you, don't go, you know? No, what's going to help you is someone going, you got this. I'm with you. Like when my dad died, you did great. You're going on an amazing expedition. Thank you, we love you. Thank you, go. But we aren't taught how to do that. And so here we are in this landscape of this world coming off of, you know, COVID. And COVID brought up these polarities and this war over consciousness.

• 46:52Rich Roll?

  Right, it heightened everything. It made everything just feel all the more acute. And I think that enhanced my, you know, my reaction to what Jaya experienced because it's been a difficult two years for this kid, right? Like these kids in the rooms on Zoom for school, deprived of things that we have always taken for granted, experiences that I think are crucial for young people to, to have. And, and that's, that's like its own pain body, right? That makes me feel like just this one thing, why couldn't that just, that one thing work out? You know?

• 47:31Julie Piatt?

  Yeah, definitely. I mean, and it's a, it's a lovely, a lovely care that you have. It's beautiful, you know? And we wouldn't want to take away the adversarial.

• 47:45Julie Piatt?

  Challenges that our children have. We talk about it all the time on this show. How you become from your hardships. From the, it's the adversarial experiences that shape who you are. And so, we have to find the faith within that. And we have to color it with faith and devotion and, and, and hold the higher vision. Hold the vision of a world where we have transcended many of these systems that are coming up for reclamation. And I don't care, I mean, listen, nobody knows how it's gonna go. No one in any camp, in any place, intellectual, spiritual, nobody knows.

• 48:29Julie Piatt?

  And when you get into the 11th hour to the, I don't know what you, what term would be, to the critical moment, the critical moment when you leave your body, all you have is this. I don't have the fact I was married to Rich Roll and we did this or that, or I had Shrimu, or I raised four kids, or I, whatever. All I have is this. This is the technology. And it's this connection to, to consciousness, to spirit. And we all have it, free from religion, dogma, dogmaisms, science, free from all of it. The, life is miraculous.

• 49:11Julie Piatt?

  And there are things that go on in this body that science can't explain. There are things that go on in the universes that science can't explain. It keeps changing. You get to a certain status quo and then everybody goes, that's the reality. And then you wait a few years and then that reality is a different reality. And that's fine. And it's amazing. And, you know, humans are extraordinary and all of us, all of us matter, all, all of us are needed. And we need to acknowledge the feminine frequency, which is 50% of the human experience. It's not just, you know, intellectual quantifying of circumstance.

• 49:56Julie Piatt?

  And, you know, in Tantra, which is, you know, an ancient Vedic lineage, the student asks the master, is, you know, are dates good for you to eat? And the master says, for whom and when?

• 50:13Julie Piatt?

  That is the answer to every intellectual question. It's for whom and when? It depends. What, how old are you? Where do you come from? What's your constitution? What's your life plan? What's your instruction set for your life? What type of body do you have? Are you healthy? Are you not healthy? Are you a large, happy being? Are you a skinny, angry being? Like, all of these things matter. How old are you? You know, what is the stage of the life that you're in?

• 50:50Rich Roll?

  I feel like humans are not hardwired to inhabit that disposition. And that's why it is a practice and things like meditation and yoga are so crucial for developing that internal connectivity. Because humans, in our minds, are disposed to pattern recognition. We're looking for patterns, like, oh, these things are always like this, and so that's the way this is. And, you know, we observe things, and we listen, and we hear, and we assemble experiences, and we try to extract greater truths out of them. And the practice is about detaching from that and understanding that that's just a

• 51:35Rich Roll?

  very small piece of the story of reality. Which is another way of saying-

• 51:42Julie Piatt?

  It might not be reality at all, actually.

• 51:45Rich Roll?

  Yeah.

• 51:45Julie Piatt?

  Quite honestly.

• 51:46Rich Roll?

  Right.

• 51:47Julie Piatt?

  You know, in either camp. You know, any ideas that I have about meditation, you know, it's probably not that. You know, so, I'm, I'm just saying, like, it would benefit us to develop some reverence for the Great One Breath, the ancient force that is inhabiting all life, and to return to some of the ways of the indigenous, of listening to the winds.

• 52:14Julie Piatt?

  And the trees and the earth and the air and the fires and the animals.

• 52:18Rich Roll?

  Right, and we're talking about this with respect to how we parent children and also in terms of our relationship with ourselves. I think it would be valuable to spend a few minutes talking about how that operates in the context of a relationship, a partnership, or relationships in general.

• 52:38Julie Piatt?

  No, I thought you said our relationship.

• 52:39Rich Roll?

  Well, no, just extrapolating on these ideas in the context, not with, extrapolating on these ideas, not simply in the context of parenting children or our relationship with ourselves, but in relationship with our partners. We can use our relationship as an example of that.

• 52:58Julie Piatt?

  I mean, I, you know, I speak from personal experience. That's how my, that's how I'm able to offer the best, the best.

• 53:06Rich Roll?

  Yeah, me too.

• 53:07Julie Piatt?

  Experience, yeah. So it's curious, isn't it, you and me, recently it got out on the internet that you sleep in a tent and it sort of became like a.

• 53:18Rich Roll?

  Created a shitstorm.

• 53:19Julie Piatt?

  Shitstorm. It's like, I was getting, we were getting offers to be on certain news shows that we just said no to. But isn't it curious how you and I found each other? And we've been together for, you know, 20 years, so, you know, remarkable period of time and, and parented, you know, for, raised four children and, and have done businesses together and creative expressions together. So it's curious that, it's an interesting union when you think of how we're together when our cadence of how we walk on the earth is completely opposite. I would, I would say the way you put your foot on the earth and the way I put my foot on the earth are completely different.

• 54:04Julie Piatt?

  It's different to the level of our digestion. The foods that nourish you are different than the foods that nourish me from an Ayurvedic standpoint. You know, the temperature that you need is different from mine. You know, you worship the sun and I need to go to the mountains in the snow. So it's been a beautiful gift of life that brought us together, that allowed us to have this extreme opposite sort of combustion. Like it creates a friction that creates an alchemy that then produces something extraordinary.

• 54:47Julie Piatt?

  And without the friction, it's not quite that way. And I'm not saying this is just in this type of relationship, and I think very fitting for the last 20 years. And, you know, in my awareness, we were brought together to hold this space for others, as an example. And I think that many have received a lot of benefit and expansion from us sharing these very private experiences because we are so different. And other people, I think, find themselves in that experience.

• 55:27Rich Roll?

  Yeah, there is a unique alchemy that ends up being the crucible for these creative expressions that we've shared together and have pursued independently. I still think, even though we're not as integrated professionally as we've been in the past, our relationship still is the foundation from which our, you know, individual creations are still, you know, still germinate from that. And I think that there's so much beauty and wisdom to be gleaned from that, but it also makes it, it's a challenge. It's a dance, too, because we are so different.

• 56:10Rich Roll?

  Like, how do we respect each other and understand each other and allow each other to have our own independent experiences while also being together and coming together to cultivate that alchemy?

• 56:29Julie Piatt?

  Yeah, definitely. And I think now, and you know, we've talked about it the last couple of times, is like everything and everyone and every relationship alive on this planet, we're all going through an evolution. So we're not, nothing's ever staying static. We're going through evolution and finding, how are we going to evolve? And how is that going to look exactly? And so I think applying to relationships, one of the great opportunities is to be open to what is on the horizon, be open to new possibilities, not be identifying only

• 57:11Julie Piatt?

  with the framework of maybe how past relationships were viewed. And I think our children are displaying that in all this gender evolution that's going on. You know, like our kids are like, you know, "Mom, no one's straight anymore." Like, "You so don't get it." Like, you know, so, everything is sort of up for evolution. And so, how do we navigate in the stages when we're in, like, we're in the cocoon, or the caterpillars, we're in the cocoon, and we're kind of like jelly now? Like, everything's all jelly, and maybe we haven't really become the butterflies yet.

• 57:52Rich Roll?

  Well, I think it's a series of caterpillar-to-butterfly moments. Like, I certainly believe that I've, you know, emerged a butterfly from a certain type of caterpillar, but on that subject or theme of continual progressive evolution, change, the illusion of stasis, you can always, you know, go back, there's just, there's always more growth to be had, right? So, no matter how many times you become a butterfly, you're still a caterpillar with a butterfly within you, a more beautiful butterfly within you, if you're willing to. You know, engage with that.

• 58:30Julie Piatt?

  It's eternal, forever, like eternally. We'll be evolving.

• 58:35Rich Roll?

  Right. So are we gonna make it?

• 58:38Julie Piatt?

  We're making it. We're making it right now. There is no make it. We're making it together.

• 58:44Rich Roll?

  Yeah, to make it implies a destination and an implicit understanding that there is a stasis that is not reality.

• 58:51Julie Piatt?

  Yeah, and sometimes, you know, you're just in that state. Sometimes you are in that stage before the next thing has been presented. And so, how do I navigate? I navigate by recognizing that every life form comes from the one breath. And that allows me to cultivate compassion and love for all life, including my lover, my partner. I mean, that's, that's really the only thing, the only answer, again,

• 59:30Julie Piatt?

  it's within, but it, the main answer to every transformation is more love. More love. Because it's not about keeping, if you're in illusion of keeping a relationship in a static point, you're in huge illusion. So it's about having the faith to know that the evolution will arise and happen, and that we will be led in the right places, at the right time, in the right mandala.

• 1:00:06Rich Roll?

  Sure. And what is the balance between the energy of allowing or surrendering to that versus consciously trying to manage it in a, in a direction of growth and expansion?

• 1:00:21Julie Piatt?

  Well, manage it, I would say, you could have a vision for something beautiful that you wanted, of your own vision. You can have, what are the feelings and the emotions that you want to experience in the relationship? That, that's really the key. What are the feelings that you want to experience in the relationship? That's what you need to identify. Because the outward structures are crumbling and falling and transforming.

• 1:00:59Julie Piatt?

  In the world, at this moment.

• 1:01:01Rich Roll?

  So if I was to put that question to you in our relationship, how would you answer that?

• 1:01:07Julie Piatt?

  So I want to feel,

• 1:01:12Julie Piatt?

  I want to feel received.

• 1:01:15Julie Piatt?

  I want to feel seen. I want to feel loved and celebrated and nourished. Yeah, maybe that.

• 1:01:28Julie Piatt?

  And if I asked you those

• 1:01:30Rich Roll?

  Well, let me just respond to that. I mean, I think I can certainly do that to the extent that I haven't lived up to being able to do that for you. So I hear that.

• 1:01:45Julie Piatt?

  Thank you.

• 1:01:47Rich Roll?

  And I will keep that in the forefront of my mind.

• 1:01:51Julie Piatt?

  Thank you. Beautiful.

• 1:01:53Rich Roll?

  I mean, mine's not that much different. I would say I want to be loved and accepted

• 1:02:02Rich Roll?

  with all my flaws.

• 1:02:06Rich Roll?

  That's really it.

• 1:02:09Julie Piatt?

  You got it.

• 1:02:13Julie Piatt?

  So again,

• 1:02:13Rich Roll?

  Because what else is there, really?

• 1:02:15Julie Piatt?

  What else really is there? And those are feelings, right? They're not thoughts. They're not labels or titles or a house or a boat or a what, not that I get seasick, like, I don't know, I said boat. But, you know, it's not a thing. It's a state of being. And when you're talking about emotions, you get into the state of beingness, which it's in the beingness that we can experience miracles.

• 1:02:44Rich Roll?

  I would also add to that that those emotions or experiences that I want to be on the receiving end of are really a function of the extent to which I'm giving it, right? Like, I am not going to be feeling the way that I want to feel unless I'm exuding that towards you and to other people.

• 1:03:09Julie Piatt?

  True.

• 1:03:10Rich Roll?

  Right? So it's like what you want to cultivate within yourself, you have to, or what you want to be on the receiving end of, you have to cultivate within yourself and share it. With others, right?

• 1:03:22Julie Piatt?

  And again, I would point to, because it's your karma yogi coming out of you of service. And I would just dial click it a little bit different. You need to embody those emotions.

• 1:03:35Rich Roll?

  That's what I'm trying to say in elegant way.

• 1:03:37Julie Piatt?

  Yeah.

• 1:03:37Rich Roll?

  Yeah.

• 1:03:38Julie Piatt?

  No, perfectly, perfectly. So, you know, really, it's this thing of, you know, as humans, we, we like to have consensus or opinions or attitudes or, you know, things that you know about your partner. You know, I know this about you and, and it creates a cage. And so, how can we practice being in the moment? And what would it be like if every time you walked in the room, you saw me for the first time? Because you really are not the same woman that you met in that yoga room all the years ago. You know?

• 1:04:24Julie Piatt?

  So, I'm, I'm the transformation and the evolution of everything that we've experienced. And so, it's not the same. Same way that in the yogi system, if, you know, you're eating ashram food and like the student says to the master, like, how do you eat the same food every day? And the master says, it's never the same food.

• 1:04:50Julie Piatt?

  Because he's alive and connected to the moment.

• 1:04:55Julie Piatt?

  And so, you know, listen, we, we have a lot of things that are inciting fear in the world. And there's a lot of systems that we believed in, or maybe we're an illusion over, that we have put our, our trust in, I guess. And what I would say is the, the only thing you have, the only thing you have is your connection to consciousness through your own heart.

• 1:05:24Julie Piatt?

  That's it. Everything else will fall away. This relationship will fall away. The kids will go their own way. People come into your lives, they go. Careers come in, they go. But what do you have? You have your consciousness. And to understand that we are all part of this sacred life. All colors, even the ones that seem like the bad, the bad colors. All of us are. And you can at least respect a life form. You don't have to allow that life form to wreak havoc in your life. But you can have a healthy respect for this play that we're in.

• 1:06:08Julie Piatt?

  And understand just how precious it is to have a human life right now. You know, if you're still here, if you're listening to this podcast, if you have a dream, if you have a desire, if you have breath in your body, really, really embody that. It's a, it's a precious gift to be here. And we all agreed to come here to be part of this transformation. And transformation is happening. But it's our job to hold the highest vision. And it's not about political parties, or us and them, or masculine versus feminine, or it's about integration and the community.

• 1:06:53Rich Roll?

  Beautifully put.

• 1:07:01Rich Roll?

  Let's switch gears. Because there's not much, I mean, that's, you just put a, you know, an emphatic period on that subject matter. I want to talk about your recent travels and what's going on with Shrimu and your burgeoning career as an entrepreneur. But before we do that, as sort of a segue, as you know, Voicing Change, Volume Two just came out. And I thought I would just highlight your, your section in the book. Because these photographs of you and this, that photograph of us two together, I can hold it up for the camera here. I mean, that's my favorite picture of us.

• 1:07:45Rich Roll?

  And you in your strength and your beauty. These images were...

• 1:07:51Rich Roll?

  Taken by and graciously allowed to be published in this book by the wonderfully talented Magdalena Wozinski, Wozinski, right?

• 1:08:02Julie Piatt?

  Wozinski.

• 1:08:03Rich Roll?

  Wozinski, who is a Polish-American photographer who photographed us, I think we talked about this on the podcast before, for a magazine cover and images in this book. Yeah, Human Shift and the images in this book are images from that shoot. And on the subject of, you were talking about the energy that you hold for somebody as they're passing out of this life. Magda took these unbelievable photographs that ended up in the New York Times and also she has shared multiple times on her Instagram account of her mother, as her mother goes through that process. And it's one of the most amazing things I've ever seen.

• 1:08:46Julie Piatt?

  Stunning, absolutely stunning, profound, remarkable relationship. I think we did speak about this before, but if you did, if you missed it, follow her on Instagram.

• 1:08:57Rich Roll?

  I'll put the link in the show notes.

• 1:08:59Julie Piatt?

  And look at these images. They're very raw and very brave and courageous and a wonderful opportunity for us to start to get devotional about death. So she's great and I love those images. Those images, I think, make us look sort of statuesque in a way, like the way she photographed us was from, of course, her own perspective, but from a very kind of raw way. And they're really beautiful and I really, I love them. I think our wisdom shows, an aspect of our wisdom shows.

• 1:09:37Rich Roll?

  Right. It's sort of us as elders.

• 1:09:40Julie Piatt?

  Yeah, but it was cool, you know, but I felt, I really enjoyed that fractal and really enjoyed that lens. And then I think I've included a story from, that was written for me by a distant relative, Becky Davidson. She has a platform called Lotimus. Which is a collection of stories. I'd like to give her a shout out right now. She's a beautiful mother and her children suffered from anxiety. And so she would create these stories for her children that would take them on a journey and deposit them in sort of a problem, a challenge, and then lead them out of it.

• 1:10:23Julie Piatt?

  And so this is now called Lotomis. It's online platform. And Becky and I have been long soulmates over many onion dip in the deep valley over the years. And she wrote a beautiful journey about being a water tiger. But it's not only about being a water tiger. It's about embodying different animal forms and what that would feel like, you know, so you're the you're the person journeying through this journey of becoming animals, which allows us to drop our judgment of others. Because when we drop into our sort of primal blueprint,

• 1:11:02Julie Piatt?

  there is no need to, you know, convince an elephant that he should be like a tiger.

• 1:11:10Rich Roll?

  Yeah, I think we talked about that last time as well.

• 1:11:12Julie Piatt?

  I think we did talk about it.

• 1:11:13Rich Roll?

  Yeah. Well, let's let's get up to speed on Shrimu. We have this incredible, incredible spread in front of us right now.

• 1:11:23Rich Roll?

  I'm so proud of this thing that you not only created, but have mothered, honestly, as it continues to kind of mature. And it's so cool to see so many people out in the world enjoying it and watching you build this amazing team and this company that has, you know, of course, these amazing products, but also is really, from an aesthetic point of view and an energy point of view, this manifestation of everything that you are.

• 1:11:57Julie Piatt?

  Thank you. Oh, Shrimu, she is, she is beautiful. She's.

• 1:12:05Julie Piatt?

  Just touches me so deeply. So a couple of things. We were invited to a wedding, very dear friends of ours, Doug Evans, the Sprout Master.

• 1:12:18Rich Roll?

  Yes.

• 1:12:19Julie Piatt?

  Who is just one of the most dear energies. He is such a lovely, lovely, lovely human being. And he got married to his love and Savan. And she's Savan B on Instagram, just in case. Anyway, they asked me to, they wanted to have Shrimu at the wedding, and their wedding gift was Shrimu at their wedding. So I styled some beautiful boards with our new flavors that I have here, and created this love offering for them. And it, again, you know, they had me stand up. They're like, the first speech of the rehearsal

• 1:13:00Julie Piatt?

  dinner, they're like, Shrimati, stand up and introduce Shrimu. So they're such huge supports and dear, dear, dear friends. And so I introduced the Shrimu, and the Shrimu just became the nectar of the dinner. Everyone devoured it. These were a lot of people from Holland and from Europe who came in. And it's always lovely to see all the people enjoying the food so deeply and so completely.

• 1:13:30Rich Roll?

  Including three or four past podcast guests, Darren O'Leary, Mike Posner was there, Robbie Babarro. So lots of friends of the pod.

• 1:13:41Julie Piatt?

  So sweet. I mean, so amazing. And we were there on two, it was two, two, two, two, two. So super spiritual.

• 1:13:49Rich Roll?

  You had to get married on a Tuesday, right?

• 1:13:50Julie Piatt?

  Yeah, but it, yeah. And the number 22 has been connected to their relationship in crazy ways. And now they're expecting a baby who's due on a 22nd. So it's, and 22 actually is the number of community. And so we were really blessed to be with a group of like-minded individuals, all doing amazing things together, sharing. I met a beautiful man from the U. Men met, you know, all just all kinds of amazing people from the UN. He works at the UN. But anyway, Shremu was a huge hit. And I told Rich kind of afterwards, Doug came up, there was an extra board left for the actual wedding and it just got devoured.

• 1:14:32Julie Piatt?

  And then Doug's, you know, texted me, he's like, Shremu was the hit of the wedding. But I said to Rich, I was kind of just so blown away because it's, you know, it's food, it's plant-based cheese, it's, you know, but the way that it's communicating with people is quite beautiful to behold. So directly from there, I actually met my two managers, Chloe Stein and Becca Rife, who are my flow masters. I'm mother arc. And they are extraordinary, extraordinary humans who have been beside me through this entire journey. So we hopped on a plane and flew to Memphis and we went through on a, on a complete sort of whirlwind

• 1:15:16Julie Piatt?

  tour of Memphis, Tennessee as a possible home for Shremu.

• 1:15:20Rich Roll?

  Explain why.

• 1:15:22Julie Piatt?

  Well, Shremu model is extraordinary in every way. The margins, the ingredients, the preparation, the scalability, the production, the community, the taste, the formulations. And I have one challenge, and that has been East Coast shipping, because I'm shipping a perishable product that has to go one or two days shipping most. So the costs are very high. And Tom Lawrence and Ellie Lawrence, who are our lead investors for Shremu in my sacred finance raise, current round, who live part-time in Memphis and part-time in Telluride, they, we were talking one night about Memphis as a possible location that

• 1:16:05Julie Piatt?

  could be the solution to Shremu's shipping woes. And of course, Memphis being the FedEx hub, and then Kemp Conrad, who spoke at the wedding, and actually is a fan of the podcast.

• 1:16:19Rich Roll?

  Tom and Ellie's wedding.

• 1:16:20Julie Piatt?

  Yeah, Tom and Ellie's wedding. Yeah, lots of weddings here. Tom and Ellie's wedding. So anyway, they just set up this sort of first-class red carpet tour of Memphis. But before I left, we received a letter from Sabine Langer, who is, her husband actually

• 1:16:41Julie Piatt?

  Funded the resurrection of a very famous Sears and Roebuck building in Memphis called Crosstown Concourse. And back in, I think, the 50s, it had Sears Roebuck, multi-level, 1,000 employees. I understand from the documentary that you could order a pair of pants with a certain waist size and length, and you could arrive and they would deliver it to you in two hours. This was a big community gathering place. In the beginning days, it was segregated, later became integrated. And there's a beautiful documentary showing all the personal relationships and life experiences

• 1:17:24Julie Piatt?

  that came out of this building. So Sabine and her husband bought the building and refurbished it, and they had created a vertical community called Crosstown Concourse. And this is one of the places that I toured. Sabine reached out and was like, "I'm a fan of the podcast. I just can't even believe that Shreemu might be coming to Memphis." And Sabine has a restaurant called Global Cafe, and it is women-owned and refugee-run by women refugees. She also has an Italian pizzeria, and they employ from within prison reform.

• 1:18:07Julie Piatt?

  So I was very excited to meet her. At the beginning, I didn't really know. I mean, I kind of knew what to expect, but I felt I might feel the energy to be a little too much, like all in one place. And I was interested in my own freestanding space. So Kemp did an amazing job and just blessed me and did all these amazing things for me. So we found some just great places. One was sort of more suited for production, but gorgeous, three levels. It would have been the bomb, like incredible. Then one was like a two-story brownstone with like five-bedroom Airbnb in the top.

• 1:18:46Rich Roll?

  You're talking about places that aren't Crosstown?

• 1:18:47Julie Piatt?

  That aren't Crosstown.

• 1:18:48Rich Roll?

  That you toured?

• 1:18:49Julie Piatt?

  Yeah, that I toured. And then we went to Crosstown, and I experienced this vertical community that absolutely floored me in every aspect of anything that I've ever imagined. They have teaching kitchens on the first floor. Well, first, let me just say, they won the AIA award this year for architecture. They are vertical communities, so they have residential and Airbnbs in the top floors. They have a YMCA on the second floor. They have a New Thought High School on the second floor. They have a Listening Vinyl Library with 50,000 vinyls.

• 1:19:30Julie Piatt?

  They have Artisan Residence Studios where you can apply and do a residency there for three months, and then your art is displayed in their beautiful atrium. They have a woodworking shop, which there is an artist there that was making, you know, like contemporary art wood forms, like that level. They have a printing play, printing studio.

• 1:19:58Rich Roll?

  Printmaking shop.

• 1:19:59Julie Piatt?

  Printing lab, where they do huge photographic prints, like as big as this table. They have art exhibits in the concourse. They have a performance theater, 500-seat theater with wood poplar on the walls. They have, what else have I left out?

• 1:20:20Rich Roll?

  A recording studio.

• 1:20:21Julie Piatt?

  They have a state-of-the-art recording studio with a Grammy, Guy N. Matt, who's a Grammy-winning producer, he just, they just finished it. And in the bottom, they have restaurant production and really restaurant.

• 1:20:36Rich Roll?

  Like retail.

• 1:20:37Julie Piatt?

  And retail. It's really, yeah, really sort of more restaurant. So, of course, they have one space left. It's number 13. And it's my favorite number. And it's a, like, 3,800 square foot space. And so Shrimu would be able to have her first wine kombucha and Shrimu café. In the front, 22%, and the back, 88% is going to be production for our scaling. The space is five times the size of my space in LA.

• 1:21:14Julie Piatt?

  For less money.

• 1:21:16Rich Roll?

  Right.

• 1:21:17Julie Piatt?

  And there's a community of people that are, you know, all care deeply about the same things that we care about. So I am extremely excited, working to find an alignment with them now. And unless there's something better for out there for me that I haven't seen, that arises, we're going to be, you know, moving Shreem's entire facility to Memphis.

• 1:21:44Rich Roll?

  Yeah, it looks incredible. I mean, obviously, I wasn't with you on this trip, but you took a bunch of videos and showed me. It's very impressive and super cool. A very unique situation, of course. I hope it works out that you can move in there. And it kind of highlights the contrast between what it's like to be a business person in California versus being somewhere else, right? Like, they just make it so hard here. The taxes are crazy, the real estate is insane, the bureaucracy is bananas, all the permitting and everything that you have to do just to get a small business up on its feet is incredibly onerous and discouraging to most.

• 1:22:24Rich Roll?

  And to go to Memphis and have this experience where everything just feels so, like, facile by comparison. And on top of that, to be where the FedEx Hub is, to, you know, reduce the price of, you know, what is right now, like, you know, it's a premium product.

• 1:22:43Julie Piatt?

  Sure.

• 1:22:44Rich Roll?

  To be able to deliver it more affordably for people is pretty cool. And to have a retail space and all of that. But are you moving to Memphis? And am I going to be alone in the tent?

• 1:22:54Julie Piatt?

  No, I'm not. Well, you're always alone in the tent. But, no, the thing is, is again, you know, it's like, we have big visions, you know, and we have to move. And it's like, this is undeniable. And also, just want to shout out Todd Richardson is who... Is the

• 1:23:09Rich Roll?

  Cross Town.

• 1:23:10Julie Piatt?

  Yeah, Cross Town, like, you know, creator and he's an, was an art history teacher and also fan of the podcast. And, you know, they just, they just welcomed me with so much love. The other thing that I need to say, the whole time I was there, my heart was pulsing love. Like, I was almost exhausted. I was at Tom and Ellie's house, just like, okay, I can't take any more love. Like, the people in Memphis, just on the street, the conversations that I had with people there, it was a clear fit for me and what I'm, what I'm looking to create. In addition, a few things that I found out that I didn't know. One is that

• 1:23:51Julie Piatt?

  Memphis is the largest employer of people of color in the country. It is the largest employer of women in the country.

• 1:23:59Rich Roll?

  That's surprising.

• 1:24:00Julie Piatt?

  And they have a pristine water source that is an aquifer that comes up from the earth. And it is literally a food corridor, like a, like a pristine, you know, food corridor waiting to be developed. And, you know, I talked to Tom because he's interested in regenerative ag. And so it was really exciting to be having conversations about planting trees and, you know, creating the vertical

• 1:24:31Rich Roll?

  Integration.

• 1:24:32Julie Piatt?

  You know, integration. And, and even if I couldn't plant enough trees, you know, for it to supply everything that I needed, for me ceremonially, to plant the trees and to engage with the trees in a sacred way, a ceremonial way, this is what amplifies the taste of shrimu. And this is why, when people eat it, they feel so good. So that is a very, very exciting expression that's happening right now.

• 1:25:01Rich Roll?

  Some time ago, You came to me and we were talking about this evolution of our relationship. You know, we have been together for a long time and, and we both have our respective passions right now. And you said, look, I want to be in a place where we're supporting each other and we're allowing each other to express ourselves at the highest level. And you expressed to me, like, I'm here to support you in whatever it is that you want to express, like, you need to go out and do that. And I just want to say to you publicly, similarly, this is

• 1:25:39Rich Roll?

  so exciting and I'm here for you to support this expression at the highest level. And, you know, to see it beginning to blossom and this opportunity coming up that will really allow you to step into manifesting this at the level that you want to manifest it is, is really a cool thing.

• 1:26:00Julie Piatt?

  Thank you for that.

• 1:26:01Rich Roll?

  Yeah.

• 1:26:01Julie Piatt?

  Thank you.

• 1:26:02Rich Roll?

  It's awesome.

• 1:26:03Julie Piatt?

  Appreciate that.

• 1:26:04Rich Roll?

  And I've never been to Memphis.

• 1:26:06Julie Piatt?

  Yeah, I hadn't been.

• 1:26:07Rich Roll?

  We were gonna originally go, we met Tom Shadieak at the Nantucket Project, we bonded with him. I wanted to go visit his space, make a little movie of the kids that he works with and the climbing gym and all of that, and do a podcast with him. And then COVID hit and it just hasn't happened yet. But that was another, did you go look at his space as well?

• 1:26:28Julie Piatt?

  Yeah, we went to Tom's.

• 1:26:29Rich Roll?

  That was the original.

• 1:26:29Julie Piatt?

  Yeah, we went to the climbing gym, which is actually like a $10 million climbing gym.

• 1:26:34Rich Roll?

  Right, Memphis rocks.

• 1:26:36Julie Piatt?

  Yeah, Memphis rocks. And, and Tom, my Tom Lawrence is on the board there as well. But yeah, we'll get you there for sure now.

• 1:26:45Rich Roll?

  Right.

• 1:26:46Julie Piatt?

  Yeah. So it's extraordinary what, what Tom Shadieak has done. And I met a lot of the kids that are there and just lovely human beings. And, and, you know, let me just also say, like, whatever attitudes are projected onto Memphis of it being, you know, less than LA or New York or whatever, what I saw at Crosstown was first class.

• 1:27:12Julie Piatt?

  I mean, they just blew me away. Like, I'm completely blown away by what they've created. And being a multi-dimensional entrepreneur, at least in my mind, you know, I have a big desire to work with the refugee issue. I have a whole other thing that I won't talk about that I've worked on. And also, I have this new education model that I considered burning in the fire when our children became teenagers. I considered burning it. But, you know, walking in across town, both of those things were suddenly in the front and center conversation. Because other people are doing it, you know, like instantly,

• 1:27:57Julie Piatt?

  Shrimu could be on three menus. Like, you know, instantly, I could work with Sabine in this refugee mission. So, and it really is all about community, and that is a community. So, they do events. I'm very energized, as you can tell. It gives a lot of energy and a lot of opportunity. And I'm excited.

• 1:28:22Rich Roll?

  Yeah, it's exciting. And you've got some new flavors here.

• 1:28:25Julie Piatt?

  I have some new flavors. So, we launched wholesale, fourth quarter. And so, you're looking at, we have a flavor called Fire, which mimics pepper jack. That's really a favorite. Also, we have something called Everything, which is similar to an Everything bagel, but in delicious aged cheese. And then, the Blue Wheel is called Imagine. It's butterfly pea powder. It's more pure. It's so interesting how experiential we are as humans, because it's got the purest taste. And I've served this, and more men come up to me and tell me they love the blue one.

• 1:29:09Julie Piatt?

  And it's interesting to me because you would think it would be sort of more of a, I don't know, a feminine choice or something.

• 1:29:15Rich Roll?

  No, I love the blue one.

• 1:29:16Julie Piatt?

  Like, men love blue.

• 1:29:17Rich Roll?

  I love the blue one.

• 1:29:17Julie Piatt?

  But they want to eat blue, which is really amazing.

• 1:29:21Rich Roll?

  I like the pepper jack, too, because I like the spicy tang to it.

• 1:29:25Julie Piatt?

  So, but then we have a new...

• 1:29:26Rich Roll?

  But when you say, sorry to interrupt, but when you say wholesale, what does that mean? I mean, this is a direct-to-consumer model.

• 1:29:31Julie Piatt?

  Oh, right, sorry.

• 1:29:32Rich Roll?

  If you live in Los Angeles, you can get it at Air One, which is a fancy supermarket that we have here, but outside of Los Angeles, short of ordering the subscription box on the website, it's not like a retail item.

• 1:29:44Julie Piatt?

  Well, it's been, we're opening up specialty shops and such, so there may be stores in your area, but what I failed to talk about is the two-wheel box, this box here, also we have an offering for what we call the eternal, we call it eternal, and it's the three smaller wheels, three four-ounce wheels in the eternal box. And then in the other offering that I'm extremely excited about is I have the best mozzarella that you've ever eaten on the planet, it's called Cloud Nine. And up until now, it's only been part of our most luxurious box, which is called Sacred.

• 1:30:27Julie Piatt?

  And now we have new packaging, we've moved our packaging domestic, and our new packaging comes with an add-on of one jar of Cloud Nine and one jar of Bonfire, which is the smoked almond cheddar, not your grandma's cheese ball, but very, very delicious. Now, the Bonfire, the smoked almond cheddar, you can make it into small, no-meat balls and add it to a pasta. You can make toasties out of it, which is extraordinary. You can crumble it into, like, tofu scramble. And then the Cloud Nine, we have made like a caprese salad, and you can see it on the deck.

• 1:31:09Rich Roll?

  Right, the mozzarella balls on the tomato and basil.

• 1:31:11Julie Piatt?

  It's really good. It's also insane, like, in mashed, smashed potatoes, like, in a grill, and then you put this on top, I have a video on my Instagram for that. And it's also insane spread as a cream cheese. But anyway, we're really excited about the new offerings, and we're gonna offer a 15% discount to your people.

• 1:31:33Rich Roll?

  How do you get that?

• 1:31:34Julie Piatt?

  Spring 15.

• 1:31:35Rich Roll?

  So shrimu.com and then code.

• 1:31:38Julie Piatt?

  Spring 15.

• 1:31:40Rich Roll?

  Spring 15 code at checkout.

• 1:31:41Julie Piatt?

  At checkout.

• 1:31:42Rich Roll?

  Thank you for that.

• 1:31:43Julie Piatt?

  Yes.

• 1:31:43Rich Roll?

  Offering.

• 1:31:44Julie Piatt?

  I'm excited for you guys to try the new flavors.

• 1:31:46Rich Roll?

  Yeah, that's super exciting. It's amazing. And I know you have like a million other formulations.

• 1:31:51Julie Piatt?

  I'm just waiting.

• 1:31:53Rich Roll?

  You just have to get to a place where you can really scale this thing up. But you're raising money. You've got this round. You're raising money. You're off to the races with all of this. The plan, like the runway, you can see the runway ahead and, you know, it's inspiring to bear witness to somebody who just had an idea and is really executing on it. When a lot of people told you it wasn't a good idea, or it wasn't possible, or it was too complicated, or why are you doing this? You should do this. And you held true to your convictions. And here we are. And we're just, you know, it's like, I see all the progress and yet you're still just at the start line.

• 1:32:32Julie Piatt?

  Just at the start. Cross Town is going to be an amazing, amazing move. And I'm, you know, I'm gaining traction. The, my guardian circle members, who are the people that are investing, are an amazing group of humans, of humanitarians. And, you know, it's a little, you know, it's my own unique way. And what I could offer to anyone who has anything that they want to do is it's really important that you do it the way you do it. You do it aligned to who you are.

• 1:33:04Rich Roll?

  Yeah, I mean, that was the, the question I was going to ask you. Like, you've obviously, you know, had your struggles and made mistakes and had successes, et cetera. And although I would dub you a natural entrepreneur, like you know how to build a team and lead a team, and you have a very good sense of what to do and what not to do. What are some of the things that you've learned? Because suddenly you're playing with the big boys and you're meeting with venture capitalists and all these private equity people. Like, it's a very disorienting thing. And I'm sure there are young entrepreneurs listening to this who are in the midst of trying to figure out

• 1:33:45Rich Roll?

  how to start a company or grow a company. Like, what are some of the lessons that you could impart that you think would be helpful to those people?

• 1:33:53Julie Piatt?

  Yeah, I mean, I think the, it's about embodiment.

• 1:33:58Julie Piatt?

  It's about creating something that is coherent with your life print. Meaning, I didn't create Shrimu because I thought it was going to be a great business idea because I wanted to get my share of the billions of dollars that are going to be in dairy, you know, that are in dairy alternatives. Yeah. I created it in a very organic way, you know, there was a journey. There was a journey through self-healing of assist in my knack with Ayurveda, you know, against all odds that everybody told me I couldn't do. And then, you know, then the journey came to your journey, to your transformation, and really sort of brings it back to, this is a result of a love offering that I gave you,

• 1:34:40Julie Piatt?

  that I decided that I could love you and fuel you in your races by creating plant-based foods for you. You're the one who went plant-based first. I was Ayurvedic. That means I was, you know, vegetarian, you would say, but in a healthy way. So, this is a result of all those thousands of hours, you know, of us going to Kauai and me being in the test kitchen and creating thousands of recipes like over and over and over and over again, and then the Plant Power Way, and then deciding that I wanted to do cheese. And so it's like, when I meet with entrepreneurs or established business people, like, my presentation is always profound because it's me. It's who I am.

• 1:35:25Julie Piatt?

  Like, you can't, I'm not making anything up. I'm not giving them, you know, figures or facts or trying to sell them or try to convince them. I'm telling them who I am, embodied as Shrimu, and what, and what this means. And coincidentally, it's in a sector of the market that completely has a timeline to become a billion-dollar entity.

• 1:35:52Julie Piatt?

  But I didn't start.

• 1:35:53Rich Roll?

  You know, no, it's funny because you'll come back from these pitch meetings with, you know, big time mucky mucks and you're like, yeah, it was hilarious. Like I told my whole story and they're just like, they're staring at you with eyes wide open like, well, I've never heard a pitch like that before.

• 1:36:05Julie Piatt?

  It happens daily. But the thing is, is that the ones that don't get it, like, I don't care.

• 1:36:12Rich Roll?

  Right, because it's like, that's negotiating from a place of power because you don't need them. Like, you're looking for the people who are going to resonate with what you're trying to achieve.

• 1:36:22Julie Piatt?

  No, and what I realized is, you know, the path that you choose for your brand, it's your life. Like, it's, it's the moments of your life. And I had a meeting with Becca and Chloe a couple of days ago and we talked about a certain environment that they went to and I was like, I didn't want to go to that environment and they went. And I was like, how, how was it? And we talked about it and one of them was like, I said, do you think it's important in the future? Yeah, I think it's important. The other, Becca was like, yeah, I don't know. And I said, was attending that event a beautiful experience of life? And then we're all like, no. And I'm like, let's not do that again. So, Shreem

• 1:37:05Julie Piatt?

  is a beauty brand. It's actually a beauty brand. Beauty is the first tenet of living a spiritual life. We are sensory tactile life forms. Even masculine men want that blue color. They want the color in their life. They want, they want the, we want the romance of life in a way. And so, we try to create experiences that lead to a beautiful life. And so, we made, we made not cheese, better for our animals, for our bodies, for the planet, and ultimately for our children. And it's better than cheese. So that's why I say it's the next evolution of cheese.

• 1:37:48Julie Piatt?

  But for an entrepreneur, again, if you look at streaming branding, if I had gone out and like, looked at other food companies, that's the thing that I, that I don't really, a lot of people will say, well, go out and see who your competition is and, you know, take a, an accounting of, and I know that that's useful to some life forms, but to me, I just had to go inside my heart and work with my dear friend, Brian Ohara, who did this branding, that without him, I would not have my baby. Like, I don't know who else could have done this branding. And he did the branding on your book cover.

• 1:38:27Rich Roll?

  Created my logo and the artwork here in the studio and the, you know, design template for the Voicing Change book, like brilliant, brilliant artist. But I think, sorry.

• 1:38:37Julie Piatt?

  No, I just want to, I just want to say, Brian is a master of logo creation for anyone that is starting a business or wants to create a mark. His father was a decoder in the war with Japan. The guy will take your phrase and the letters become something different. And I promise you, if you commission him, you will get something extraordinary. I'm not stopping working with him. He's going to be doing the retail design in Memphis. He's extraordinary. So if we can put his link in the show notes.

• 1:39:19Rich Roll?

  He just redid his website, right? What is his website?

• 1:39:22Julie Piatt?

  It's Ohara Glyph.

• 1:39:25Rich Roll?

  Glyph.

• 1:39:25Julie Piatt?

  Ohara Glyph.

• 1:39:26Rich Roll?

  O H A R A G L Y P H?

• 1:39:30Julie Piatt?

  Right, Ohara Glyph.

• 1:39:31Rich Roll?

  Okay.

• 1:39:32Julie Piatt?

  And the reason is because I always say his stuff is like a modern hieroglyph. It's in.

• 1:39:37Rich Roll?

  Right, Ohara Glyph.

• 1:39:38Julie Piatt?

  Right, Ohara Glyph. So anyway, okay, so what was I saying? Okay, so going back to the knowledge that each one of us was made in a unique life print. That means anybody listening is unique. There's not another one of you. And so your most heroic mission is to know yourself, to love yourself, and to express that which is within you. And that does not entail comparing yourself to other people. It entails.

• 1:40:12Julie Piatt?

  Knowing yourself. And so I knew if I created Shremu at this, at this level as an art form, that if I died the next day, I was good. Like just because of the quality of the product and what I've created has the energy and the frequency that I, I can lie down and I'm proud of her. I mean, I'm not, I'm fulfilled in her. And so when I start there, then I have the whole universe to, to come off of that and do a million different things. And, you know, anyway, different lines.

• 1:40:49Rich Roll?

  Yeah. I think what I was getting at earlier is this idea of you walking into these venture meetings and people saying, well, this is how it goes. And like, we don't want to give you X, we want to give you, you know, the hundred X amount of dollars for your company. And you having the, the awareness and the wherewithal and the respect for this thing that you created to not be lured into what could be considered to be a trap. Like we all know entrepreneurs who have taken a lot of money and then they're not living the life that they want to live because they're sort of trapped in this paradigm where they

• 1:41:31Rich Roll?

  can't express the company in the, in the manner in which they originally wanted to because it becomes about, you know, this board of directors and big money and all the pressures that come with that. And I've seen you time and time again, decline people who actually want to give you a bunch of money so that you can grow this thing organically and solidify it in the manner in which it lives in your brain before too many other people have, you know, the, the power to kind of control you.

• 1:42:04Julie Piatt?

  Yeah, well.

• 1:42:05Rich Roll?

  Is that a fair?

• 1:42:06Julie Piatt?

  That's fair. Yeah, that's fair to say. And I guess what I would say is what I'm offering my team of guardians, I call them guardians, because I'm inviting their wisdom and their humanitarian heart to aid me to be a friend to Shrimu.

• 1:42:22Rich Roll?

  Right, so the people that have contributed financially, who the early investors in the company are all very like-minded people.

• 1:42:30Julie Piatt?

  Yeah, and it's key. And what I tell them is I'm not, I don't promise them a percentage ROI. I'm promising them a deeply meaningful life experience, which will include a lot of money and a lot of energy flow in that way. But that's not going to be the most important part. It's all the other community building and transformation with the planet and our animals and, you know, the relieving of the suffering and the expansion of more love in our lives. And, you know, the, just the opportunity to create a humanity where we're connected. And that's what I'm, that's what I'm offering.

• 1:43:13Julie Piatt?

  And I was willing to wait and to risk missing something in order to stay true to that.

• 1:43:26Rich Roll?

  Excellent. Well, I can't wait to see this thing continue to unfold and unfurl.

• 1:43:32Julie Piatt?

  Thank you.

• 1:43:33Rich Roll?

  In the most divine alignment. And I'm super proud of you. It's really beautiful what you've created. It is an expression of who you are, and it's magical, so.

• 1:43:45Julie Piatt?

  Thank you, babe.

• 1:43:46Rich Roll?

  Very cool.

• 1:43:47Julie Piatt?

  I appreciate that so much.

• 1:43:48Rich Roll?

  I think that's a good place to end it for today.

• 1:43:50Julie Piatt?

  Okay, thank you.

• 1:43:51Rich Roll?

  You feel expressed.

• 1:43:53Julie Piatt?

  I feel very expressed.

• 1:43:54Rich Roll?

  You do.

• 1:43:55Julie Piatt?

  And I feel seen. Thank you.

• 1:43:57Rich Roll?

  Good. I'm already fulfilling that.

• 1:43:59Julie Piatt?

  You are, already.

• 1:44:02Rich Roll?

  If you are interested in learning more about Julie, you can go to her website, juliepyatt.com. She's at Shrimati on Instagram.

• 1:44:12Rich Roll?

  And Sri Mu, yeah, S R I M A T I. And the Sri Mu Instagram account is

• 1:44:18Julie Piatt?

  Sri Mu Do Life.

• 1:44:19Rich Roll?

  Sri Mu Do Life.

• 1:44:20Julie Piatt?

  S R I M U Do Life.

• 1:44:22Rich Roll?

  And Sri Mu dot com, S R I M U dot com is the website for the Plant Based Cheese Company, where you can see the offerings and get on board the subscription box situation and the code. What's the code again for the discount?

• 1:44:37Julie Piatt?

  Spring fifteen.

• 1:44:38Rich Roll?

  Spring fifteen for fifteen percent off. Yeah.

• 1:44:41Julie Piatt?

  On any box offering?

• 1:44:43Rich Roll?

  Try the new flavors. And if you're in LA, you can, you can find it in Erawan markets. And if you go to-

• 1:44:49Julie Piatt?

  But you cannot find Cloud Nine or Bonfire in Erawan.

• 1:44:52Rich Roll?

  Right, only a couple of the wheels, right. And if you go to Julie's Instagram account, she's very fond of sharing reels and video clips of the flying squirrel people. That's like your obsession.

• 1:45:06Julie Piatt?

  I'm so delighted by that. I just-

• 1:45:10Rich Roll?

  You shared one today of the guy, he's like on a snowboard on his stomach, sliding, sliding off the snow, off the edge of this cliff, and then just flying.

• 1:45:17Julie Piatt?

  So cool. I love those.

• 1:45:19Rich Roll?

  In a different life, are you a squirrel person?

• 1:45:21Julie Piatt?

  I think I'm, I'm definitely flying like that in a different life, for sure, for sure.

• 1:45:26Rich Roll?

  What is that account? Is it all one account?

• 1:45:28Julie Piatt?

  I think it's squirrel, I feel bad.

• 1:45:30Rich Roll?

  Yes, or something?

• 1:45:31Julie Piatt?

  Is it squirrel TV?

• 1:45:33Rich Roll?

  I don't know.

• 1:45:33Julie Piatt?

  Maybe Jason couldn't find it.

• 1:45:34Rich Roll?

  We'll figure it out.

• 1:45:35Julie Piatt?

  So we give him a shout out. But, and then also Green Flying Dude, I think is one of them.

• 1:45:42Rich Roll?

  How many flying squirrel accounts do you follow?

• 1:45:44Julie Piatt?

  I follow at least three. And I can't remember the other one. But it's so intense. You know what I mean? And it's like, when you think of like your challenges, or, or like even just thinking of mysticism and like what, what we do in other realms, or, you know, we can, like a lot of people have flying dreams. Like I posted it, people, oh, flying. So, and it's just so, I think it's so gorgeous. I, I'm, I love it. I'm delighted. It's exhilarating. And I just-

• 1:46:16Julie Piatt?

  I find it an awesome human expression and I'm bowing down to all those people that do that.

• 1:46:22Rich Roll?

  Right, but you're not going to do it yourself.

• 1:46:24Julie Piatt?

  Nah.

• 1:46:25Rich Roll?

  You have to do a certain amount of-

• 1:46:27Julie Piatt?

  I've thought about it, but I think I'm much too delicate.

• 1:46:30Rich Roll?

  Yeah, at this point, maybe in another life.

• 1:46:34Julie Piatt?

  I don't think I could, although, I mean, I don't want to, I'm not going to say anything because-

• 1:46:41Rich Roll?

  Who knows?

• 1:46:42Julie Piatt?

  Yeah, who knows? Who knows? Maybe, maybe.

• 1:46:44Rich Roll?

  Well, I'm sure you'll be back on the podcast at some point-

• 1:46:48Julie Piatt?

  I hope so.

• 1:46:48Rich Roll?

  -in the not-too-distant future, so thank you for sharing today-

• 1:46:51Julie Piatt?

  Thank you for having me.

• 1:46:52Rich Roll?

  -and to be continued.

• 1:46:53Julie Piatt?

  Thanks, babe.

• 1:46:53Rich Roll?

  Love you, babe.

• 1:46:54Julie Piatt?

  I love you.

• 1:46:55Rich Roll?

  Peace. Plants.

• 1:46:57Julie Piatt?

  Namaste.

• 1:47:01Rich Roll?

  That's it for today. Thank you for listening. I truly hope you enjoyed the conversation. To learn more about today's guests, including links and resources related to everything discussed today, visit the episode page at richroll.com where you can find the entire podcast archive, as well as podcast merch, my books, Finding Ultra, Voicing Change, and The Plant Power Way, as well as The Plant Power Meal Planner at meals.richroll.com. If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple Podcasts, on Spotify, and on YouTube, and leave a review and/or comment.

• 1:47:46Rich Roll?

  Supporting the sponsors who support the show is also important and appreciated, and sharing the show or your favorite episode with friends or on social media is of course awesome and very helpful. And finally, for podcast updates, special offers on books, The Meal Planner, and other subjects, please subscribe to our newsletter, which you can find on the footer of any page at richroll.com. Today's show was produced and engineered by Jason Camiolo, with additional audio engineering by Kale Curtis. The video edition of the podcast was created by Blake Curtis, with assistance by our creative director, Dan Drake. Portraits by Davy Greenberg and Grayson Wilder. Graphic and social media assets courtesy of Jessica Miranda,

• 1:48:30Rich Roll?

  Daniel Solis, Dan Drake, and A.J. Akpodiate.

• 1:48:35Rich Roll?

  Thank you Georgia Whaley for copywriting and website management. And of course, our theme music was created by Tyler Piatt, Trapper Piatt, and Harry Mathis. Appreciate the love, love the support. See you back here soon. Peace. Plants. Namaste.