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Replit CEO Amjad Masad joins host Erik Torenberg at the New Media Summit to discuss why founder-led media and public storytelling are prerequisites for building ambitious companies. Masad explains how he overcame stage fright through improv, built a public voice on X and other platforms during Replit's early incubation years, and used radical authenticity and exposure therapy to manage public scrutiny and PR crises. The conversation covers strategies for going direct, when to respond to controversy versus ignoring trolls, and how different social platforms reach different adopter segments, from elite tech circles on X to early majorities on Instagram and YouTube.
Marc Andreessen opens the episode by framing cancellation as a strategic decision and sets the stage for a discussion on public presence.
The host and guest explain how Replit’s growth hinged on telling a larger narrative beyond the product, emphasizing storytelling as a core business tactic.
Amjad Masad discusses the principles of building in public, authenticity, and how early communication shapes company perception.
The conversation turns to real-world PR mishaps, how Replit handled them, and the importance of owning mistakes to maintain credibility.
The guest outlines platform strategies, explaining why X is for early adopters while Instagram and YouTube reach the early majority, and discusses platform risks.
The discussion shifts to the psychological toll of cancellation, coping mechanisms such as exposure therapy, and the role of principles in sustaining leaders.
Advice on when to respond to online criticism, how to prioritize business impact, and the value of owning mistakes is shared with concrete examples.
They speculate on the longevity of X, the evolving algorithm, and the importance of building a multi-platform presence for long-term influence.
The episode wraps up with final thoughts on leadership, authenticity, and the ongoing relevance of direct engagement in the tech ecosystem.
Being Canceled is a Choiceinsight
The guest argues that getting canceled is a choice because individuals can choose whether to retreat from the public eye or stay in the game until critics lose interest.
Survival Through Public Storytellingstory
The guest reveals that Replit likely would have failed if he had not told a larger story to successfully fundraise and recruit before commercial success arrived.
Improv Classes for Stage Frightstory
To overcome severe public speaking anxiety when he first moved to the US, the guest took improv and storytelling classes as a form of exposure therapy.
Internal Writing Made Publicstrategy
A specific tactic for consistent content creation is choosing to publish writing publicly first rather than keeping it locked away in internal company channels.
Government Restrictions as Marketinginsight
The guest compares modern regulatory or government scrutiny on AI safety companies to historic Apple marketing campaigns, framing export controls as signs of extreme power.
Targeting Audiences Across Platformsinsight
The host and guest explain that while X and Hacker News are ideal for tech elites and early adopters, platforms like Instagram and YouTube are required to reach the early majority.
Handling Database Delete Incidentsstory
When a prominent SaaS figure accidentally triggered an agent error that wiped a database, owning the operational mistake directly led to positive resolution and product improvement.
“Being canceled is a choice.”
“I think Repli would have probably died if I wasn't telling a story that is larger than the company itself.”
“You can just do it publicly, right? I mean, I've always been this believer that there aren't really a lot of secrets that you need to keep inside a company.”
“I think being yourself is kind of like a big radical thing that maybe started happening with Elon maybe 10 years ago.”
“You don't have to respond back, that's the thing. You don't have to respond back at all.”
Recorded live at the New Media Summit, Erik Torenberg sits down with Replit founder and CEO Amjad Masad to discuss founder-led storytelling, building in public, and the role of media in company building. Masad reflects on Replit’s decade-long journey, including the years before the company’s recent breakout growth, and explains why communicating a vision can be just as important as executing on it. He argues that for many founders, especially those building ambitious products ahead of the market, telling a compelling story is often necessary to attract talent, capital, and early believers. The conversation explores social media, authenticity, public communication, company-building, and how founders can develop a voice that resonates beyond their product. Along the way, Masad shares lessons from building Replit, navigating controversy, and why he believes founders should think carefully about when to go direct and what story they're trying to tell. Timestamps: 00:00 - Intro 00:52 - How Going Direct Saved Replit 02:38 - Improv, Exposure Therapy & Making Mistakes Early 05:20 - Build in Public & the Power of Authenticity 08:40 - Being Uncancellable: Why Retreating Is the Real Risk 13:21 - When to Respond & When to Let It Go 17:39 - Does Every CEO Need to Be an Influencer? 19:38 - Platform Strategy: X vs Instagram vs YouTube 22:53 - Understanding the Meta: How to Actually Go Viral Resources: Follow Amjad Masad on X: https://x.com/amasad Follow Erik Torenberg on X: https://x.com/eriktorenberg Stay Updated: If you enjoyed this episode, be sure to like, subscribe, and share with your friends! Find a16z on X: https://twitter.com/a16z Find a16z on LinkedIn: https://www.linkedin.com/company/a16z Listen to the a16z Show on Spotify: https://open.spotify.com/show/5bC65RDvs3oxnLyqqvkUYX Listen to the a16z Show on Apple Podcasts: https://podcasts.apple.com/us/podcast/a16z-podcast/id842818711 Follow our host: https://x.com/eriktorenberg Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see http://a16z.com/disclosures.
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