How To Set Goals & Magnetize Your 2025 Vision To You

In this masterclass on goal setting and achievement, we dive deep with three remarkable experts while I also share my personal journey with setting and achieving ambitious goals. Price Pritchett reveals the counterintuitive truths about making quantum leaps in your life and why you must "scare the horses" with your goals. I share my own goal-setting process, from visualizing and writing down specific dreams to manifesting major achievements like The School of Greatness book and PBS show. Ultramarathoner Dean Karnazes explores finding joy in the struggle and why the journey matters more than the destination. Former NFL punter Steve Weatherford shares his inspiring journey from a 108-pound freshman to Super Bowl champion, demonstrating how consistent action and unwavering positivity can transform dreams into reality. Get ready for game-changing insights on setting audacious goals and enjoying the process of achieving them. In this episode you will learn:Why setting "stretch goals" that scare you is essential for making quantum leaps in your lifeHow to overcome the planning trap that kills most big dreams before they beginThe power of "want power" over willpower and why you must have a love story around your goalsWhy consistent daily action and positive self-talk are crucial for transforming your lifeHow to find joy and meaning in the struggle rather than fixating on the end resultFor more information go to https://www.lewishowes.com/1712For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Price Pritchett – greatness.lnk.to/1502SCLewis Howes – greatness.lnk.to/1145SC Dean Karnazes – greatness.lnk.to/1280SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful, so let's go ahead and dive in.

• 0:18Lewis Howes?

  If you set your goal correctly, how do you know how to set your goal the right way in order to create a quantum leap in your life?

• 0:27Price Pritchett?

  There are several things about goal setting that I think are real key points. If you're shooting,

• 0:36Price Pritchett?

  to make this kind of an exponential leap in performance, so then first it needs to be a serious stretch goal. You need to scare the horses, you know?

• 0:47Lewis Howes?

  It needs to scare you?

• 0:48Price Pritchett?

  Yeah.

• 0:48Lewis Howes?

  You need to be like, oh.

• 0:50Price Pritchett?

  There needs to be, but secondly, it needs to be a goal that, that it needs to be a love story around that goal, I think.

• 0:58Price Pritchett?

  Because

• 1:01Price Pritchett?

  when you go for a big goal, any goal

• 1:06Price Pritchett?

  much significance, you're going to have some setbacks, you're going to have some obstacles that come along, you're going to get kind of banged up and bruised up maybe. And you need to care enough.

• 1:21Price Pritchett?

  You know, the heart is what sustains you through that. And so there, you know, people talk about a passion for this, for this goal. And I think, well,

• 1:32Price Pritchett?

  that's a, a fine word and it fits, but some people say, well, I just don't have that passion. Well, you just need to care for it, or at least be committed enough to it. That you say, I'm going to stay the course. I will, I will put myself out there. And I think that,

• 1:53Price Pritchett?

  It needs to be your goal, not somebody else's goal for you. Not a should or ought to goal. I think a fundamental mistake that a lot of people make is they don't believe in themselves enough and they don't reach high enough. Who is it? Astro Teller, who is the head of Google X, you know, their innovative arm that said 10% can be as hard as 10x. You know, a 10% improvement, not necessarily any improver. Small acquisitions were every bit as difficult to make work as the big ones. Which is kind of a counterintuitive thought.

• 2:33Price Pritchett?

  I mean, normally, people don't go out with their mind drifting down that path. But you squared, the handbook is, it's kind of based on counterintuitive ideals. Kind of things that stop you and kind of, you know, make yourself uncomfortable. You know, that's one of the points. Well, why would I want to do that? You're an athlete. If you're not willing to make yourself uncomfortable, you got to get off the field.

• 3:04Lewis Howes?

  Absolutely. Yeah. So it's almost like 10x is just as easy or just as challenging as 2x. And it's about how you frame it and about going after it the right way. It's what it sounds like. They're both going to be challenging. So you might as well go for the bigger leap than the one that's like just a little bit more uncomfortable.

• 3:23Price Pritchett?

  I don't care what direction a person is drawn. They can make quantum leaps in that, in that zone. Whatever their strike zone is. But I don't really spend a lot of time, I guess, trying to talk people into making a quantum leap unless they have something inside just...

• 3:50Lewis Howes?

  They've got to want it.

• 3:51Price Pritchett?

  No, I'm Adam.

• 3:52Lewis Howes?

  They've got to be hungry. They've got to be... You know, anxious about something changing, they're gonna want to change.

• 3:58Price Pritchett?

  They do.

• 3:59Lewis Howes?

  Cause some people know they want something more, but they don't know exactly what it is.

• 4:03Price Pritchett?

  Yeah.

• 4:04Lewis Howes?

  And so they're in the uncertainty of, well, I'm not sure which direction I should go in. And here's another problem I see is people have too many passions. I've got this idea and this idea and this idea, which one do I choose? And when someone has 10 different passions or different roads that they could go down, how do they know which one they should go down?

• 4:27Price Pritchett?

  That want to factor, that's the X factor.

• 4:31Price Pritchett?

  And, um, you know, people talk about willpower, well, I want to talk about want power.

• 4:40Lewis Howes?

  What does that mean?

• 4:41Price Pritchett?

  It's want power is how much do you want this thing? Again, you know, how much are you in love with this idea?

• 4:52Price Pritchett?

  I do think

• 4:55Price Pritchett?

  that there are times when we're kind of directionless or a person certainly can be. And so for that poor soul, although they might be happy, content, doing fine really, but they kind of like something to change and be bigger and better and more dramatic or whatever. And so sometimes I think we can maybe find that magical era just by playing with a curiosity or saying yes to random opportunity that just comes smack in front of us.

• 5:39Price Pritchett?

  Or maybe deciding, well, I'm going to muscle up one of my superpowers. I'm not sure I really get into that because I have fun with that and I'm good at it. So those are things I think that one can, can play with when they're, they're, they're not.

• 5:57Lewis Howes?

  Just not show the direction.

• 5:59Price Pritchett?

  Yeah, yeah, yeah.

• 6:00Lewis Howes?

  Yeah. And it sounds like, once we.

• 6:05Lewis Howes?

  Can figure out which direction we want to go in to make a quantum leap. It's hard to make a decision of which direction to go for some people where other people just know. This is the thing I love. I'm excited about this. I have some skills or talent around this idea or this thing, and I'm going to go all in on it. But once you can figure out the path you're going and the direction you're going to take. How do you know it's time to take a quantum leap in that path? Versus, all right, I got to figure out my bearings and figure out where I'm heading in this direction and just kind of create some goals and get it going. But how do I know when my time is ready for a unconventional

• 6:44Lewis Howes?

  growth spurt, for a leap so big and grand that other people think I'm crazy and laugh at me when I talk about it?

• 6:52Price Pritchett?

  I don't think you will necessarily know. I

• 7:00Price Pritchett?

  think you make a decision. One of the chapters in the U squared handbook is make your move before you're ready.

• 7:10Price Pritchett?

  I'll tell you where big dreams go to die.

• 7:15Lewis Howes?

  Tell me.

• 7:17Price Pritchett?

  They go to the planning place. Getting ready place. Um, preparing myself. And it's the biggest con job we work on ourselves. There are so many bones of big dreams in that graveyard where people. It's always something that there's always going to be a set of reasons to wait. And it's like Gilda Radner, that line of hers on Saturday Night Live, you know? It's always something. Well, it is. And so.

• 8:01Price Pritchett?

  When are you going to take the risk?

• 8:04Price Pritchett?

  You pick 10 people at random and I'll bet $100 that we can find quantum leaps in every one of them.

• 8:11Lewis Howes?

  Really?

• 8:12Price Pritchett?

  Oh, yeah. And if you stop and think about it, everybody's made quantum leaps before they reach school age because you come into this world naked.

• 8:25Price Pritchett?

  You can't speak, you can't feed yourself, you can't get around.

• 8:32Price Pritchett?

  And by the age of three, you're doing all three of those things.

• 8:35Lewis Howes?

  Hmm, that's true. It's pretty incredible.

• 8:37Price Pritchett?

  Now, go and look at what that child did. They were willing to fail.

• 8:46Lewis Howes?

  Over and over and over again.

• 8:47Price Pritchett?

  Over and over and over again. They had no methodology. They just knew what they wanted. And they were willing to make mistakes to show them the way there.

• 8:59Price Pritchett?

  And it's the same thing when they learn to ride a bicycle, when they learn to swim, when they learn to run as opposed to walk. And so those are all... That's not an incremental thing. You can't crawl fast enough to become a walker. You know, you gotta change the game. It's a totally different game. Waiting is W A D I N G. And the water is... You can't wait fast enough to swim. And so it's that... It's that process of being willing to take new risks, change your modus operandi, fail your way to success.

• 9:42Lewis Howes?

  You talk about seeking failure in one of the chapters of U squared. And in another chapter about suspend disbelief, I loved a few quotes in this because I believe self doubt is the biggest killer of dreams. It's what holds us back from taking the steps necessary to fail often, frequently, in order to make those big leaps. And in your, your chapter on suspend disbelief, you started with saying, "Act as if your success is for certain." Most people have so much doubt. Is this possible? What happens if I fail? What happens if I do succeed? The pressure? What about all the judgment I'm going to get from the actions and the failures?

• 10:24Lewis Howes?

  And you say, if you must doubt something, doubt your limits. I love that line. And one other line that really stood out to me is, your doubts are not the product of accurate thinking, but habitual thinking. And when I read that, I was like, wow, this is so true. It's not a product of accurate thinking. It's of habitual thinking. We've been thinking limited consistently. And this habit of thinking limited keeps us in a limited state of being, a state of mind, as opposed to accurate thinking what is possible. We don't step into that enough. And this whole chapter really opened up for me because I, my thesis in life is self doubt is the killer of dreams.

• 11:09Lewis Howes?

  And when we can learn to believe in self, which is something you talked about here as well, needing to believe in yourself. Uh, it needs to be your goal and you need to have a love story around this pursuit. But if we can't learn to believe in self, it's going to be hard. You can love the idea of your goal. You can have clear goals, but if you doubt you, your dreams are going to die. And I think that's a challenging thing for people to say, well, how do I learn to believe in self? How do I learn to have accurate thinking, not habitual thinking? How do I, uh, you know, learn to doubt my limits as opposed to doubting myself? And how do I learn to act as if my success is for certain? When I've always doubted me?

• 11:52Lewis Howes?

  What do you say to, to that statement?

• 11:55Price Pritchett?

  Yeah, it's a, it's a killer question.

• 12:02Price Pritchett?

  Well, you get to choose how you behave. To heck with your thinking. And let's say your thinking is what it is and it's riddled with doubt. It, you're ravaged with doubt. You still get to choose how you behave. And you can.

• 12:25Price Pritchett?

  You can act like you've got what it takes. You can't.

• 12:29Lewis Howes?

  You can do it.

• 12:30Price Pritchett?

  Yeah. It's not easy and you can feel like a, I'm faking this. Oh, am I ever faking this? But.

• 12:39Lewis Howes?

  The best actors in Hollywood make a lot of money.

• 12:41Price Pritchett?

  Exactly.

• 12:42Lewis Howes?

  And they're playing a role.

• 12:43Price Pritchett?

  Yeah.

• 12:43Lewis Howes?

  They aren't that role.

• 12:44Price Pritchett?

  That's right.

• 12:45Lewis Howes?

  That's not who they are in their normal life, but they're playing a role. And the better you can act, the more money you can make in Hollywood.

• 12:52Price Pritchett?

  Well, if was it George Burns or someone that said something about, I won't get this precise, but it's something like authenticity is the key. If you can fake that, you got it made.

• 13:03Lewis Howes?

  Right, right, right.

• 13:05Price Pritchett?

  But so that's one thing and just go against everything that's going on inside you because most people are not going to know.

• 13:13Price Pritchett?

  And but there's another thing.

• 13:17Price Pritchett?

  Manage your remembering.

• 13:21Lewis Howes?

  What does that mean? Your memory of painful moments?

• 13:23Price Pritchett?

  What you go back and what you dwell on.

• 13:30Price Pritchett?

  When you go back over the years, I mean, I can go back just like that. I can think something and I can, I can pull up again and again and again. All these times that I've been embarrassed, I've been humiliated, I failed, dropped the ball, you know, I can dwell on that if I want to, but I can also go back and the times that I pulled it off, the times I, I did it right. I surprised myself, how good it felt when I was good to somebody else, you know, on and on and on. So you get to, you get to dwell on whatever you want to dwell on and we're too indiscriminate.

• 14:15Price Pritchett?

  It's kind of like these two voices we've got in our head. We've got a hero voice and we've got a villain voice, you know? And who are you going to give airtime to?

• 14:27Price Pritchett?

  People talk about having a coach. Well, the coach that is closest to you is the voices inside your head. You're coaching yourself all the time and you get to decide which voice you want to hand the mic to and.

• 14:48Price Pritchett?

  The villain voice is very compelling. And he's, he's a con artist. Because so much of the time, he's like that, "I'm here to protect you, buddy. I'm on your side. I'm gonna keep you from screwing up. I don't want you to fail. I don't want you to embarrass yourself." You know, "Just listen to me." Now, and so, he focuses on mistakes, on your wicker points, and all the why nots. Your heural voice focuses on your strengths, your accomplishments, and so on and so on. They say we have some 50,000 thoughts a day.

• 15:32Price Pritchett?

  I don't know if that's right. But, you know, that, let's just say it's, that's the realm, that we have some 50,000 thoughts a day. This kind of takes us into this whole conversation, which I think is an interesting thing to kick around, which is this whole thing about optimism versus pessimism. That's kind of what, if we want to give big labels to what we're talking about here. If you ask people, and I've asked this of crowds, keynote after keynote after keynote, training sessions and so on, how many of you in the room would say you're an optimist? And you wanna, I know you would say. Absolutely. Your hand would be up.

• 16:11Price Pritchett?

  Well, 78% of the people in America label themselves optimist. 17% say, "Yeah, I'm pessimist." And maybe they're kind of even proud of it. But then you, well, there's, there's a few percentages missing. And invariably, you'll have someone, particularly if it's a small enough group, and they'll speak up. And it's like, "Well, you know, I consider myself objective." Right. You know, "I, I'm not really optimistic." Well, they're pessimistic. They're the pessimists in wolf's clothing typically. But the split, really, in the United States is 50/50.

• 16:53Price Pritchett?

  And so you've got 50 to 78%, you've got 18% of the people that are being a little generous with themselves. And so...

• 17:05Price Pritchett?

  We kind of grow up, I guess, in general, you just kind of pick up this message, this idea that you're supposed to think positive, you know, think more positive thoughts. And you may have read about this, but if I, and I will ask crowds this, which do you think is more important? More positive thinking or less negative thinking? And I say, this is not a trick question. And I'll let them wrestle with that for a little bit. And for the group that we're talking to today, it's a very provocative question. Which is more important? Where do you get the most mileage? More positive thinking or less negative thinking? And the studies are unequivocal.

• 17:49Price Pritchett?

  It's less negative thinking. Now, you, the, the thing that gets us tangled up is that, I guess, pretty much all of us think of it as, okay, you've got this linear scale here, you know? And we'll say at the high end, the good end is optimism, and it, the low end is pessimism, negative thinking. Well, studies show that they're actually two different scales. Really? And this is just fascinating to me. You should, positive thinking is important. You keep it up, keep it high. But if you want to get your real knowledge, just cut down on the negative thinking. Cut it down, cut it down, cut it down. That's the villain voice.

• 18:34Price Pritchett?

  That's the critic in your head. That's the demotivator. That's the discounter. That's the one that raises the doubts. And you can shut it up. It takes practice, it takes some discipline, but people say, well, I think I'm aware of my negative thinking, but they're not. About 70% of our negative thinking goes unperceived by us. It is so embedded in our day-to-day behavior. We're not even aware of it. We're not even aware of it. About 70%. It is so much just ingrained in the way we go about living. It's habitual thinking. Yes, and so let me show you how, tell you how it shows up.

• 19:19Price Pritchett?

  I'll talk about the five Cs. Okay. Okay? The sneak attack of the five Cs. Okay, the first one is complaining.

• 19:31Price Pritchett?

  Grapping, grapping, grapping, you know. It's too hot in Dallas. Well, it is, but that's not going to change if I grapple about it. Okay, so the first one is complaining, the next one's criticizing.

• 19:48Price Pritchett?

  Well, the grid went down today in Texas. We had brownouts, my air conditioners, you know, and like, there's always someone to criticize. So we've got complaining, we've got criticizing. Next one is concern, and I'm not talking about being empathic here and having concern for some other person. I'm talking about garden variety worrying. I'm concerned about this. Well, I'm concerned about inflation. Well, I'm concerned about, you know, the news. All right. The next one is commiserating.

• 20:20Lewis Howes?

  Commiserating.

• 20:21Price Pritchett?

  We come in and I sat down with this person and they start their Cs, their C talk.

• 20:30Lewis Howes?

  They're complaining.

• 20:30Price Pritchett?

  And I say, I get it, man. Yeah, I understand. I'm not doing anybody any good.

• 20:37Price Pritchett?

  When I start commiserating,

• 20:41Price Pritchett?

  I'm not doing anyone any good. It's, it's, um,

• 20:46Price Pritchett?

  it's destructive to both of us. And then the last one is catastrophizing, which is just when you're really down, you just blow things all out of proportion. You know, but those things sneak in. If you start watching people, watching ourselves, how much we do this. And of course, we're, we're surrounded by so much negativity. You know, you, you go, you listen to the news, you get on social media and on and on and on.

• 21:15Lewis Howes?

  So we got to learn how to cut out the negative thinking versus adding more positive thinking. Cause you can keep adding positive thinking, but if you've got dirty water in the water, it's still going to be dirty. So you got to remove the, the, the dirty, the challenging thoughts to have more pure energy, cleaner energy. That can make you more effective, more efficient.

• 21:36Price Pritchett?

  Yeah, yeah. Now, here's what's interesting. So we're talking about making a quantum leap. We're talking about change. And really, if you said,

• 21:48Price Pritchett?

  What are you all about, Price? What, you know, your life? What, where did you point yourself? Well, I just got caught up in positioning people to do more with themselves. There's so much out there and people have so much potential to do things with themselves. Let's arm them. Let's, let's position them to do what they can do with themselves.

• 22:20Lewis Howes?

  I truly get so clear on my goals. I get very clear on what I want to attract and I think about it. I write it down. I'll create a certificate of achievement. I'll hang it on my wall. I'll put it on my phone and say, this happened. I sign it. I put the date of when it's going to happen and I really reverse engineer and say, what are the actions to attract this goal? What are the actions to attract this goal? Who do I get to become? You know, it starts from the way of being. It starts from your energy and your intention first. Then that energy goes into the action. So if you have a negative energy, but you're taking action every day, you won't attract the things you want and be fulfilled. Maybe you'll attract some certain things, but you'll still feel this negative

• 23:05Lewis Howes?

  lack of fulfillment because it wasn't coming from a place of joy, of gratitude, appreciation, of growth, of possibilities, of creativity, of service. And that's when you, when you really shift from that intention and that energy from those places as opposed to, I'm doing this to prove others wrong. I'm doing this to show my parents that I could do this. I'm doing this to look good. I'm doing this because I want to have all these awards and show it off. When you come from that place, you can accomplish what you want, but at the end of the day, are you truly going to be fulfilled? And that's something that we've all got to learn the hard way if we're not willing to come from joy, passion, gratitude and service. Another question someone might ask is how have you used the law of attraction

• 23:50Lewis Howes?

  when it comes to your friendships, business relationships? Partnerships and other relationships. At this stage in my life, I've, I've learned a lot about relationships and I have a long way to go to learn more about relationships. But I really think about in friendships. Does this person think a similar way as me? Does this person on a similar path of service? Does this person have a good heart? Do I have fun with this person? Can we have cool activities together that we share and enjoy? And I think about that, you know? Is there a natural flow to our friendship? Is there a give and take that we both have? Or am I the only one that gives and they take? I think about these things and I try to create alignment with friends. Okay, cool, we're on a similar journey.

• 24:35Lewis Howes?

  Maybe they're in a completely different industry or career path, but if we have a similar philosophy and way of being and energy, I like to be around positive people. So I attract friends from that same place of positivity and gratitude. In business partnerships, I think about who are the partners who will complement me? Not similar to me, but who would complement me? Who have other skills and assets that I don't have? And I think about what am I really talented at? How can I be a driver of this business and the skills that I have? And how can I find a complement partner who can support in the things that I'm not good at? I think about that there. And in relationships, I really think about a lot when it comes to more intimate relationships.

• 25:17Lewis Howes?

  And for me, it starts with the foundation of four key things. Spiritual connection, mental connection, emotional connection, and then for me also the sexual connection. But the foundation on the first three first. If you can build from that place and have a similar mindset, similar values, similar vision, that's what I really look for in more intimate relationships as well. Do we have those four foundational points in common? Are we aligned on these things? Do we have our values aligned, our vision aligned for what we want to create in a relationship? For me, that's a big part of it. So creating from that space and attracting from that space. And that means being very courageous with your words.

• 25:59Lewis Howes?

  Very courageous in your communication and saying, this is exactly what I'm about. This is what I'm looking to create. This is where I'm going. This is my future, what I see for myself right now. Here's my values. Speaking from a place of integrity, speaking from a place of courage. To almost say, can this person hang? Can this person keep up with me? Because this is what I believe. Not hiding those things, but putting yourself out there. You'll either attract or you'll repel. And it's better to repel quickly than keep some things hidden for a year or two and realize, oh, we don't align. So be courageous with your words. Be courageous with your, your actions and your feelings towards that. Another question.

• 26:42Lewis Howes?

  How did you visualize the School of Greatness book being at the front of the table in bookstores? So I remember for years, back in 2007, I, I read a book called The Four Hour Work Week. And I remember at the end of this book, and for most people that, that listen or watch the show, you know, it's hard for me to finish books. I talk about this all the time, you know, growing up being dyslexic, having a second grade reading level when I went into the eighth grade and got tested there. And so it's taken a lot for me to want to finish a book. I skim a lot, you know, I research and I go through the books, but it's a lot for me to start from word one to the last word and read every word without just skimming it. In 2007, I read a book called The Four Hour Work Week.

• 27:26Lewis Howes?

  And I remember at the end, I remember shutting the book and saying, wow, this is inspiring. It, it opened up something new for me that I never knew was possible. This kind of like online worlds that I started going down the rabbit hole and really researching more about it and reading blogs and articles and trying things from onward after that. This is the end of 2007, Christmas time. And I remember closing the book and saying, in one day, I'm going to meet Tim Ferriss, the author of this book, and, and I'm going to connect with him. We're going to be friends. I'm going to do business with him. And also whoever the agent is for this book, one day I'm going to write a book that's going to be a New York Times bestseller. And this agent for Tim is going to be my agent as well.

• 28:11Lewis Howes?

  And I remember a few years later, I ended up meeting. Tim, I ended up meeting Tim's agent. A few years after that, I kept creating, I kept showing up, I kept building myself, my business, my brand. That eventually, his agent was my agent. And I remember saying to him, I want to write a New York Times bestselling book that does something similar to the book that I read years ago, where it unlocks possibilities in other people's life. It helps them create something new, it helps them see something different they never saw, and they can take action from that place, from a new possibility. And I did this on a consistent basis. And when the book came out, the book was front and center in all Barnes and Nobles, right when you walked in. It was a New York Times bestseller.

• 28:54Lewis Howes?

  And it closed the loop for me visualizing this, I think it was seven or eight years prior, where I had this dream of writing a New York Times bestseller, of doing stuff with Tim Ferriss, of his agent being my agent, and changing millions of lives. So the idea was planted, the seed was planted then. When I had nothing, when I was, you know, I had a cast on my arm, I was just had a surgery, I was sleeping on my sister's couch, I had nothing. There was no evidence, there was no proof, there was no results that would show that I would write a New York Times bestselling book. There was nothing. There was no evidence that I had the skills, there was no evidence that I had the resources,

• 29:34Lewis Howes?

  the talent, the time, to get his agent, his my agent, to write a great book, to be able to market a book, I had no audience, I had no following. But the seed was planted at that moment. And I wrote it down, and I visualized it often. And I said, who do I need to become? What do I need to create? What do I need to overcome? What do I need to let go of in order to take the right actions to attract this dream? And if you haven't got the book yet, make sure to check out the book, School of Greatness, you can get it anywhere, you can go online, go on Amazon, go to bookstores, check out the book. And I hope this gives you some principles, some ideas, some strategies to help you attract more with the law of attraction from yourself.

• 30:19Lewis Howes?

  We talked about really the eight key principles that we've dissected from all the different interviews in the School of Greatness podcast, from all the greatest minds in the world. It's dissected into eight key principles here in the School of Greatness. So if you want to create more abundance in your life, make sure you check out this book, buy a copy, get one for your friends, and devour it, go through it. Another question, how do you visualize the School of Greatness becoming a TV show? This is interesting. This must have been seven or eight years ago as well. I was traveling and doing more public speaking at that time. Kind of getting started in my public speaking career. And I would go to all these different hotels around the country. And I remember when you turn on the TV in a hotel,

• 31:01Lewis Howes?

  it usually starts at channel one and you see kind of the first eight to 12 channels right away when you scroll through the TV guide. And I remember seeing PBS is usually in the top 10 channels. PBS channel. And I would always see this talk show. This, this talk show with inspiring people. The host and inspiring people. And I was like, huh. And I'd watch this talk show and it would be back to back hours. Pretty much every major city I went to in the middle of the day, I'd see these back to back hours for this talk show on PBS, public television. And I said, man, my show had just gotten started at that point, the School of Greatness. And I was like, I feel like I could do this. I mean, I'm getting similar type of guests, like the conversations are just as powerful.

• 31:45Lewis Howes?

  Like, huh, why couldn't I be on PBS? Why can't we create this? We already have the content. And I remember the seed was planted then. I, I saw it and I said, okay, this is something I want to create. I have no clue how to do it, but what are the steps to get it get me there? What do I need to do? Who do I need to become? What I need to let go of? What insecurities? What, what do I need to build in order to attract this? In order to say PBS is going to say yes, when we come to them, or they're going to approach me. And seven, eight years later, we are now on public television, on PBS around the country. And it was a process. It was a journey. It took time. It didn't happen overnight.

• 32:28Lewis Howes?

  Some things happen quickly when you start to apply the law of attraction. The bigger goals and dreams, sometimes it happens quickly, but sometimes it takes years. It really all depends on where you're at in your life. But it happened and now we're there. And it's a beautiful experience to see again, closing the loop from a seed that was planted six, seven, eight years ago is now happening, is now manifested, is now blossoming. Sometimes when we plant the seed, it doesn't grow overnight into this giant oak tree. It takes time to fertilize and build and water. And that's you developing new skills, overcoming challenges, becoming a better version of yourself. So if you want to check it out, make sure to go to lewishouse.com/watch and I'll show

• 33:12Lewis Howes?

  you where you can go on your local TV station to check out the show on public television and PBS all around the country as well. We'll have that linked up in the description below also. I want to talk about daily habits to make the law of attraction really stick. Now, we all have busy lives, like I said, and it's not easy to break old habits or create new habits when we have responsibilities of busy life and you feel overwhelmed or stressed already. But there are some daily habits that you can really introduce to start utilizing the law of attraction. And step one is to visualize what you want in your life to look like the first thing in the morning. What do you want your day to look like? How do you want to feel throughout this day?

• 33:57Lewis Howes?

  Starting with this and taking it one day at a time will eventually begin to compound and you'll have weeks where you're becoming the type of person you really want to become and you'll see it to manifest over time. Step two is to write down your goals for the day. Now, this is something that I do for my dreams in the future, that is big dreams and goals, but also what do I want to accomplish today? And doing both of those, the kind of longer, bigger dreams, but also what's the daily goal? When you do that and once you see it in your mind and put it in paper so you can remember it, it helps you revisit it to track your progress when you do this process. So really focus on writing down your goals daily and also thinking about what are my long-term goals and dreams and what am I doing to show from them daily?

• 34:42Lewis Howes?

  Step three is to speak it out loud. Like we mentioned earlier, what if you said to yourself, "I am enough. I am worthy of love. I'm going to serve my community today with my business, or with my talents, or my gifts." And saying these things out loud to yourself is like training your brain to actually believe it. And then when you say it, and you follow through on the actions you commit to, that you write down, you start to believe it even more. And step four is to reflect at the end of the day on how your day went. Thinking about your visualization in the morning, writing down your goals, and the spoken affirmations. Tracking your progress to see how your life is changing in real time. And you can really start to see these things after a week.

• 35:23Lewis Howes?

  You implement this consistently for a week, you start to say, "Huh, I feel a little bit different. I got a little different result today from my friends and my family and relationships." You start to see these things happening pretty quickly. And when you do this and you track the progress, it will hold you accountable, and it'll be amazing to look back on in a month from now. One of the mistakes I see most often is not getting clear about what you truly want. Now, this is tough, because in this time during our life, there's a lot of distractions, a lot of opportunities, a lot of things that people want to do at once. But if you're chasing so many things at once, you'll never really create and catch the one thing you want to get.

• 36:05Lewis Howes?

  People will hear about manifesting and start to just say things like, "Well, I want more money." Or, "I want to become the most physically fit version of myself." And then they leave it at that. And if you think or speak in those general terms, then not much happens when you do that. Here's the key: the more specific you are, the more likely the actions you take and the energy you put out will help you achieve that goal. It's all about the specifics of this. Remember when I said, when I closed the book up and I said, "I am going to meet Tim Ferriss one day." His agent is going to be my agent. I'm going to write a New York Times bestseller. It's going to change millions of lives around the world. I was very specific about my vision, about my goals, about manifesting what I wanted to create. And this happened. This happened specifically.

• 36:50Lewis Howes?

  I've done that in many different areas of my life. And if you aren't clear, you'll continue to go down multiple distraction paths instead of one focused one. You'll start to see opportunity after opportunity, and you'll put all your energies spread out as opposed to focused on growing in one area to start. So you need to really sit down and really think about this and get as clear as possible. That's why it's so important to write down your goals, be specific, write down the dates by when. When do you want to manifest this by? When do you want to create this by? One of the biggest mistakes people make after getting super clear on their dreams is not taking any action at all. So I'm declaring, I'm going to go create this goal. It's going to happen. And then, nothing happens. Because you can't just visualize and write down your goals

• 37:35Lewis Howes?

  and say your affirmations and look in the mirror and do this and expect all your dreams to come true. You cannot do this. I see this all the time with people sharing their big goals on social media. I'm going to lose 100 pounds by this date. I'm going to create this much in my business. And they start to speak it. They write it down. They got their vision board. And you see it all over social media, and then they never see them share any actions. After the first week, they take action. Then it gets hard. They usually don't have the other things in place. The structure, the accountability, the coaching, the support, all the things you need to really support you in consistent action. The discipline of consistent action over time. And those are the things that will support you with your goals. Now, I don't want this for you. I don't want you to just have these dreams

• 38:20Lewis Howes?

  and then them not be manifested. The practices we've spoken about help you get clear. So I don't want you to just think about this and visualize this and not get the results you want and be a magnet of attraction. The practices we've spoken about help you get clear and in the right mindset. But you have to be willing to take action for anything to actually happen. And you have to do this consistently. When I think about the results we've created in the School of Greatness, the consistency is something that I tell people. They say, Louis, what's the secret to the success of the School of Greatness? And how you've got our 400 million downloads? How it's one of the biggest podcasts in the world? One of the fastest growing YouTube channels? Now it's on PBS and public television? You've got a New York Times bestselling book? You sell at your conferences?

• 39:05Lewis Howes?

  You've got all these opportunities? What's the secret? I literally sound like so boring when I say, you know, I just show up every day. I show up consistently every day. And I've been doing it for over eight and a half years consistently. And before that, I was doing it for 20 years, developing myself as an athlete, learning about goal setting, living our confidence, teamwork, skill sets, all that stuff. But the key has been showing up consistently daily for eight and a half years. That's what I do. The consistency of it is the magnet, is what attracts people, is what creates respect, what creates trust, what creates authority, all these things in the space that you're in. So you want to think about the action that goes in with this.

• 39:51Lewis Howes?

  What do you do when you accomplish a big goal? Do you celebrate? Do you take time to actually acknowledge yourself for the hard work you've put in and the journey? Or are you right on to the next thing?

• 40:04Speaker 02

  You know, what I've learned is that completing the journey is is the sad part because it's the journey. It really is. I mean, life is lived along the journey. And when you reach the end, yeah, there's some champagne, you know, some corks popping and this and that. But I'm always let down like, ah, man, that was, I wish, because you just, you love it so much while you're doing it. And then it's over. So I'm always on to the next thing because I just love the journey, you know? Yeah.

• 40:34Lewis Howes?

  Do you think it's important to celebrate though? That for that day or that, you know, couple of days of like the actual hard work you've put in? Or do you think it's not worth the celebration?

• 40:45Speaker 02

  I think the celebration has lived along the journey.

• 40:48Lewis Howes?

  Mmm, celebrating the process.

• 40:50Speaker 02

  The process, it's exactly, that's a good way to put it, yeah.

• 40:53Lewis Howes?

  It's kinda like when I was doing the marathon, I literally wasn't really thinking about the finish. I was more just like, I'm gonna enjoy and smile every mile. That was my like motto, I'm gonna smile every mile, when I feel in pain, smile.

• 41:05Speaker 02

  Yeah.

• 41:05Lewis Howes?

  You know, just be grateful to be out here. I never thought I'd do a marathon, so now I'm doing it. It's like, this is cool, you know? And for me, that's what worked in that process. And I think it works, it's, it's meaningful for a lot of people because when I was younger, I used to be driven to accomplish these big goals, specifically in sports. And when I would accomplish them, I'd be very let down and upset. Because I was so fixated on the end result, that I was doing the journey with a lot of, let's say, drive from anger, not drive from joy. I was driven to accomplish out of like resentment, or proving people wrong, or frustration, or not feeling good enough.

• 41:48Lewis Howes?

  As opposed to, this is something I truly love. And when I started to shift, probably in my early 30, when I hit 30, I was like, I'm gonna do everything because I love it, not because I'm trying to do it to prove people wrong. And that became a different feeling inside. It was kind of like coming from my heart as opposed to from my ego, of why I was doing something. And it's been a lot more enjoyable day-to-day process, as opposed to, I just need to accomplish this thing financially or this goal, and then I'll be, you know, happier, but then...

• 42:21Speaker 02

  How did you feel when you crossed the finish line in the marathon? I'm really curious, like, do you remember what was going through your mind?

• 42:26Lewis Howes?

  I mean, I felt really...

• 42:27Speaker 02

  Did you feel relieved, like, ah, fuck, it's over?

• 42:29Lewis Howes?

  I felt, I felt proud of myself, to be honest, because I had done 29029, which was probably the hardest thing I'd ever done in terms of endurance. It was like 35 hours or whatever, right, or, can't remember how long, 35 hours.

• 42:42Speaker 02

  You did it in Vermont, right?

• 42:43Lewis Howes?

  Vermont, and we slept maybe four hours or something, yeah. But for me, I'd never pushed myself. Endurance wise, that hard. I'd done three days in football camp for two weeks. You know, I've been in extreme pain. I've lifted hard. I've ran hard, sprinted hard. I was a decathlete, so I did two days of decathlon in college, you know. That was extremely demanding with just strength and power and speed and agility and all these things. But thirty five hours of just walking straight up a mountain was exhausting for me. Mentally and emotionally and physically. And I just wasn't really prepared for it the first time. So when I accomplished, it was kind of the same feeling. Like when I completed that, I was like,

• 43:25Lewis Howes?

  I just didn't think my body could do something like that. So I was very proud of the completion. When I did the marathon, I was proud of the completion, but I was proud of the the way I enjoyed the process of it too. And I was like, and I had fun. Yeah, I was in pain and yeah, this happened and yeah, I took it slow and I didn't go as fast as I wanted to. But I enjoyed being a part of the marathon experience. And so I was really proud. I was with Matt and, you know, he'd run a few before. So this is my first one. So I gave him a hug and I was just like, okay, I don't know if I want to do this again, but I'm proud of it, you know? But then the next couple of days, like literally the next few days, I was like, man,

• 44:08Lewis Howes?

  that was a lot of fun, you know? I didn't look at it as this painful thing, even though it was challenging. I was just like, man, it was really fun. I'd never seen LA like that.

• 44:18Speaker 02

  On foot?

• 44:19Lewis Howes?

  Yeah, I'd never been to these neighborhoods and I never, never drove this far, you know, in LA. It just kind of stayed in my pocket and I was like, huh. And then a friend of ours who's on our team, I think he said he's done like five or six New York marathons and he goes, it's so much fun. Because it's like a party every mile.

• 44:34Speaker 02

  You see all the burrows.

• 44:35Lewis Howes?

  Yeah, yeah. And I was like, I've never done that. That could be a cool adventure. So I was like, oh, let's sign up for it. And I never thought I would do that. I never thought I would do more than one. I was like, one and done. One and done.

• 44:46Speaker 02

  Yeah.

• 44:47Lewis Howes?

  And who knows if I'll do more or not. It's like, but.

• 44:50Speaker 02

  There's a whole community of these sort of people, largely half marathoners.

• 44:55Lewis Howes?

  Uh huh.

• 44:56Speaker 02

  That, and they're, they're older. Most of them are retired, but they travel all around the world to run these half marathons just to see places. That's how they like.

• 45:04Lewis Howes?

  That's cool.

• 45:04Speaker 02

  It's, it's a great form of tourism, isn't it? It's much better than getting a tour bus or something. And they say, yeah, I'd never run down these streets in Italy before. And, you know, this is a great way to do it. Yeah.

• 45:14Lewis Howes?

  I think. You expressing how you were kind of had this hollow feeling, this empty feeling. You were making money at thirty, had the job and all these different things. But you didn't have the mission. There wasn't meaning.

• 45:27Speaker 02

  There's no meaning.

• 45:27Lewis Howes?

  Inside of it.

• 45:28Speaker 02

  Yeah.

• 45:29Lewis Howes?

  And with the meaning now, it's like creating these adventures. There's meaning behind it and there's a mission behind it. And you're not looking to complete it. You're looking to enjoy every moment of it. And I think that's really cool. And if people could take this away from this conversation with whatever they're doing, they could just have much more of a rich life in general, is what I'm hearing.

• 45:53Speaker 02

  Yeah, I think so. And I think, you know, I'm thinking about the stories I tell in my most recent book. And people read it and they're just, they say that you just seem so happy doing what kind of seems miserable, like running a hundred miles through the mountains. There's so much joy and it's like bleeding from these pages. It's obvious, even when you're struggling, it's like there's so much life in it.

• 46:18Lewis Howes?

  Why is there so much joy in the struggle when you take on a challenge?

• 46:24Speaker 02

  I think we're most alive when we're struggling and, you know, striving for something. I think that Dolf Gerske said, you know, that the sole origins of consciousness are suffering. I mean, life is about suffering mostly. I mean, you know, especially as you get older, you know, you deal a lot more with loss. Life gets tougher in a lot of ways. And it's just not, no, everyone's fighting a battle, right? No matter who you meet, you walk out on the street and you ask someone, tell me about your problems. They're gonna go on for a long, it's gonna be a long run, right? So I think everyone is struggling. And I think that running holds a mirror up to you.

• 47:06Speaker 02

  I mean, it says, here's your struggle, here you are, how are you gonna deal with it? And you get to look at yourself and say, here's what I do when things get tough. You know, there's a saying that, you know, without war, we don't know if we're heroes or cowards, right? A marathon gives you that war. You learn, hey, you're, I'm a hero, like I can, I can suffer, I can get through this, yeah.

• 47:33Lewis Howes?

  How important is mastering your body and your health? In terms of achieving any other goal in your life?

• 47:40Speaker 03

  That's, that's one thing I really love to, to go and speak to kids about is, is my formula for prosperity. And, and it's real simple. It's, you know, it's identifying what your vision is. And for me at 14, my vision was to be a pro athlete one day. And right now, my vision is different, but I'm just as far away from being where I wanted, where I want to be in this journey as I was when I was 14. There's a lot of things that I'm gonna need to do before I'm able to realize that, but I've already done it once. I know what it takes and it's just about maintaining my focus, trusting my plan,

• 48:23Speaker 03

  and then, you know, working every day and, and being diligent and consistent and, and optimistic and positive because, you know, you, you have your vision and then, okay, that's my vision. That's where I want to be. You set your goal and then after you set your goal, you have to spend some time researching and, and seeking out advice and wisdom and humbling yourself to people, providing them value so they want to help you. And then you can put this plan in front of yourself of what you need to do. And that's the third step of the formula for prosperity.

• 49:04Speaker 03

  And then the fourth step is where 90% of people will fail in reaching their full potential or reaching their goal and making that dream become real to them and it's work. You know, people just, they don't execute. There's, there's people, there's dreamers everywhere. This is Los Angeles. There's dreamers everywhere. But how many dreamers are consistently making that daily investment? That daily sacrifice that it's gonna require in order for those tiny, very small decisions over time, the compounded interest of sacrificing this

• 49:47Speaker 03

  to get just that much closer to your goal? People, people have a real problem.

• 49:55Speaker 03

  Choosing what they want 10 years from now to what they want today. Right. And, and I, I did that. And I was able to, to be able to experience, you know, seeing the manif- the manifestation and the culmination of all those sacrifices and all those, those times that instead of going out and smoking cigarettes and smoking dope and drinking beers with my buddy, I decided to go to bed and wake up early and, you know, put the work in, in the weight room. And it's not just about being in the weight room. And, you know, going through the motions, it's being committed and being present in that moment and invest in everything you have. Cause that's one of the things that I love about fitness is it's one of the only things in life

• 50:40Speaker 03

  that you're going to get out exactly what you put in, you know? Doesn't lie. You're a really kind person. You're a really generous person. You're, you're one of the, the most well-rounded guys that I know, but you're not always going to get what you deserve, man, you know? But if you take that well-roundedness and you funnel that into fitness, a fitness journey, you're going to get, you're going to get what you deserve. Like you can't, you can't cheat on a diet and then expect the results of your body to reflect the sacrifice because you didn't make it. Yeah. You know? So that's one of the things that, you know, I, I don't use my body to compete in athletics anymore.

• 51:22Speaker 03

  Um, but we were talking about it the other day. There's something I really enjoy. Um, and I admire about people when they walk into the room and they're real fit. Not like, oh, he's pretty fit. Like I'm talking about a one percenter. When, when a one percenter walks in and you, you know, they don't even have to have their shirt off. I'm just talking about somebody's got a T-shirt on, but you can tell they're tuned up. There's several things you can tell about them instantly, you know, you can tell that they practice self-discipline, self-denial, consistency, hard work, having a vision, a work ethic. So all of those things, you can tell about somebody. Without them even opening their mouth.

• 52:06Lewis Howes?

  Right.

• 52:07Speaker 03

  And that's one thing that I like about fitness because it says a lot of things about me when I enter a room that I don't even need to tell people. You know, they know I'm a hard worker. They know that that I'm goal oriented. They know that I'm willing to be disciplined and work towards a goal. Like you don't, it's gonna stay arrogant to say, but you can't look that way with genetics. Genetics play a role, but there's no way that you can be a one percenter with just genetics. It's gonna take some work. It's gonna take some sacrifice. It's gonna take consistency.

• 52:42Lewis Howes?

  Yeah.

• 52:44Lewis Howes?

  All right, final couple of questions. First one is what are you most grateful for in your life recently?

• 52:51Speaker 03

  Recently? Okay, I'm glad you put recently in there.

• 52:57Speaker 03

  I'm very, very thankful

• 53:02Speaker 03

  for two people. And I mean this, I'm really, really thankful for you and your willingness to

• 53:12Speaker 03

  just give, man. Cause I don't feel like I I have nearly as much to offer you because you know, I I'm not good at what you need. I can help you get bigger arms. You know what I mean? I can help you get a six pack. I mean, those are, those are important

• 53:33Speaker 03

  things to have as part of the full scope of what Lewis House is. But you have so much more to offer me and and I'm, you've been, I mean, every single time I call, every single time I text, every single time I FaceTime you, and I FaceTime you a lot. I FaceTime Lewis

• 53:55Speaker 03

  80% of the time versus a phone call. The only time I don't FaceTime you is when I don't have very good service and I've already tried to FaceTime you and then it won't go through. So then I'll call. But your, your willingness to just be transparent with me and honest too. You're like, Steve, I don't think you're doing it right, you know? And you're not arrogant with it. You're not

• 54:18Speaker 03

  boastful. You know, I mean, did you, you've built something

• 54:23Speaker 03

  that that's impressive on a multitude of levels.

• 54:28Speaker 03

  But you've remained incredibly humble and, and willing to like, you want to rise the tide. You know, you, you want it to rise, not to just bring your boat up, but all of the boats that are in your vicinity, you want them to come with you. And that's, it's very rare. You know, you don't belong in Los Angeles, man. You know what I mean? I think you're like an evangelist out here. Yeah. For how people should live their life. I appreciate that. You belong in Ohio, man. Thank you. You belong in the Midwest. I appreciate, I know. I'm from there, man. That's why. So to finish your question, uh, it's most, cause you said most recently. Now, if you would have said, what are you most thankful for? Real easy to say my wife and kids because they're going to be with me for the rest of my life and they were my life goal. Yeah.

• 55:11Speaker 03

  And they're my life purpose. Uh, but most recently you, uh, and my, my partner, Michael Martocci, he, uh, he's a very good balance for me. He's actually very similar to my wife. Um, he's very, very good at what I'm not good at. And dude, he's a 21-year-old kid. Amazing, yeah. But he's a hard worker and, uh, and he's receptive. Um, he gets a little grumpy at times. He's sitting here smiling at me right now, but I'm very thankful for him because he is helping me fulfill my dream. And I, I couldn't do what I'm doing right now without his, his help.

• 55:50Speaker 03

  And it's kind of weird, but I mean, he's given me guidance too, because you know, a lot of that, you know, the, the knowledge that, that I need is in books. Right. Guess what? You're not reading them. I don't get along with books, dude. Unless it's on an audio book or a podcast while I'm running, I'm not going to garner that knowledge. So, uh, most recently, that's what I'm thankful for. I appreciate that. Thank you. I love you, man. Appreciate it. Okay. This is the, uh, the three truths question. So what are you? I didn't prepare for this one either. I don't even need to queue this up. So. No. So listen. What are your three truths? Steve Weatherford, you're a Super Bowl champion. You've got four kids. You've been on countless fitness magazine covers, but they're all gone. Exactly. So what are three things, what are three truths? Yep.

• 56:33Speaker 03

  That you want to share with the world that you know to be true before you die? You got it. Is that it? That's it. You got it. This is episode 356 and you're here with Steve. Um, three truths.

• 56:47Speaker 03

  Um, you're gonna die. That's one of them. Um, but it's, it's not that that's gonna happen. It's like, what are you gonna do in between? The moment that you realize that that that is gonna happen?

• 57:05Speaker 03

  And now, you know, I mean, it's, it's a heavy thing to think about that. You know, as hard as you're, you're working, hard as I'm working, when we die, we can't take that with us. No. You know, but like, what are you gonna do in between now and when you die? That's gonna impact people. Cause that's, that's why I'm retiring from the National Football League. Is I wanna have a legacy. I wanna have an impact. Yeah. You know, it's like cool to have a Super Bowl record, but dude, in 10 years, nobody's gonna care. Nobody will probably even remember my name. You know, but they'll remember if I impact their life, you know? I don't wanna be remembered for entertaining somebody, you know? Yeah.

• 57:50Speaker 03

  Um, although I felt very blessed to do that. It was so much fun. Yeah. But I just, I didn't feel like I was making an impact anymore. Yeah. Um, so that's, that's one of them. You're gonna die. Okay. Uh, the second one is you're always going to get out of life. What you put in.

• 58:12Speaker 03

  Because even if you don't get the tangible return. Knowing that your investment was the best that you could make. Your return is knowing, knowing that you did your best. So that's one thing that helped me. Uh, mentally with like performance anxiety before games. Like you're going, oh, I'm playing in the Super Bowl tomorrow. There's gonna be 79 million people watching. If you make a mistake, guess what? They're all gonna see it. Yeah. But one thing that helped me to be able to. Get that negativity out of my mind is I knew I did everything up until that point to prepare myself for that moment to to be my best. And so all I needed to do was go out there and let

• 58:57Speaker 03

  that be shown, you know, play for the audience of one because I knew that I was ready. And if I do my best and I fail, I'm okay with that. And it's that took me a while to be able to kind of embrace. But just giving your best in life, you're gonna you're gonna get that in return. If you don't get it in the return of your goal or a Super Bowl trophy or a million dollars, you're gonna get that in a return of the fulfilling feeling of knowing I gave it everything that I had. Yeah. What is my third truth?

• 59:34Speaker 03

  That's a that's it's a I should have written these down because every time that I listen to this show, I always ask myself like, what would my three truths be, you know? You got the chance now. Um, man, what would my what would the third truth be?

• 59:56Speaker 03

  I mean, to me, I feel like when I when I ask myself that question, it the one thing that always I think in my mind is that you just you have one one life to live and grow, you know? Grow because every mistake that you make, every failure that you have, like to me, my mindset is I'm gonna win or I'm gonna learn. So when I live my life, I don't I don't spend any time thinking about when I fail, because I that's an opportunity for me to grow. And that's also

• 1:00:38Speaker 03

  another another thing that as an athlete was athletics taught me that athletics taught me that, you know, you are gonna win and lose on a scoreboard. But in order to evolve as a person and in, you know, on a smaller scale, in order to evolve as an athlete, you need to learn from those mistakes. And so I just encourage people that I guess to sum that that truth up is you're never gonna lose. You're never gonna fail. You're gonna win or you're gonna learn. So don't let the fear of failure. Paralyze you from trying.

• 1:01:17Lewis Howes?

  Right.

• 1:01:18Speaker 03

  Because when I was 14 years old, I'd never touched a football in my life. And the high school football coach comes over to the soccer coach and he's like, hey, we don't have a kicker or a punter. Do you have anybody that, you know, you think would be, that has a strong leg that could do it? And I was 108 pounds. And the soccer coach points over, he goes, that kid over there, he might not look like much, but he's got a good leg, you know, and he's a, he's a cocky little wiry bastard, you know?

• 1:01:46Lewis Howes?

  Right, right.

• 1:01:47Speaker 03

  And, um, and so the coach walks up to me is like, do you want to be our kicker? And I'd never touched a football in my life. And I'm so thankful that I had the courage and, and the bravery to try something new. And not try something new and, and not try to fail. Try something new and give it everything you have.

• 1:02:07Lewis Howes?

  Yeah.

• 1:02:08Speaker 03

  Don't be afraid to fail because you're either going to be really good at it. Or you're going to learn.

• 1:02:13Lewis Howes?

  Yeah.

• 1:02:14Speaker 03

  So don't let the fear of failure paralyze you.

• 1:02:17Lewis Howes?

  I like that one.

• 1:02:18Speaker 03

  Don't let the fear of failure stop you from achieving your greatness.

• 1:02:23Lewis Howes?

  Boom.

• 1:02:24Speaker 03

  Boom.

• 1:02:26Speaker 03

  This has been Steve Weatherford on episode 356, The School of Greatness.

• 1:02:32Lewis Howes?

  I like it.

• 1:02:34Lewis Howes?

  Okay.

• 1:02:36Lewis Howes?

  Before we close, I want to acknowledge you for a moment, Steve. I want to acknowledge you for your incredible realness. And your ability to visualize any dream and spend years going after it and make it come true. I also want to acknowledge you for your huge heart. You have, uh, you're a big guy, but you've got an even bigger heart and you give more than you give yourself credit for. You give constantly to your friends, to people you don't even know. You're constantly giving to your following, showing up consistently every day in such a loving, huge way. And you do something that. You say that you make things so easy and so simple, but for a lot of people, it's almost impossible.

• 1:03:18Lewis Howes?

  And that is being positive every single moment. I don't know if I've ever seen you in a negative state like Mike said. And that's a, that's a gift that you have to inspire positivity in other people. Like you said, it's the thing that most people don't do. It's the thing we need the most and you are leading the world with positivity. So I want to acknowledge you for your incredible inspiration. Your incredible.

• 1:03:38Speaker 03

  It's my favorite compliment ever, man.

• 1:03:39Lewis Howes?

  You're an incredible example. You lead by example constantly. You may not. Uh, you know, you, you say you may not be the smartest guy in the world, but you lead by example of your actions. With your integrity, with your hard work, and those are a couple of qualities that you can't fake. And, you know, I'll always have you on my team, man. I appreciate you and I acknowledge you for your gifts, so.

• 1:03:59Speaker 03

  Thank you, man. I appreciate that.

• 1:04:01Lewis Howes?

  We, we, we've already, you've already said the definition of greatness. So I want to ask you one final question, but before we do, where can we follow and connect with the legendary Steve Weatherford?

• 1:04:12Speaker 03

  So I am on Snapchat, um, every single minute of every single day. Um, and in addition.

• 1:04:20Lewis Howes?

  What is it? What is it?

• 1:04:21Speaker 03

  It's at Weatherford5, which is also my Instagram, which is also my Twitter. And I'm on Facebook as well. And, um, that's Steve Weatherford. But I monitor all of them pretty much all day, every day, because that is the most direct way for me to kind of like bridge my gap in between myself and the people who are supporting me. I'll never call them followers because to me, I don't, a follower is behind you. You know, I, I want them right next to me. I want to push them, uh, I want to push them along as, as I go along. Like when I grow and I learn.

• 1:04:59Speaker 03

  I want them to get that same experience. And you know, I, I feel like I do a, I, I try to do my best and also sharing my failures because, um, I'm not losing when I fail. You know, I'm learning, you know, as we talked about earlier, you know, I, I'll share the Super Bowl stories and all that, but I'm also, I try my best to, to share the shortcomings and, and the failures in my life and how I'm, I'm learning from those. So. I love social media. I don't think you'll probably have somebody on the show that's more active on those platforms than I am because that's that's the easiest and most efficient way for me to to share my journey and share things that that I learned from amazing people

• 1:05:41Speaker 03

  in my life like you. So I want to thank you, man. It's been a lot of fun to be on the show, but it's been a really special relationship that I've had with you because you came into my life at a time where I needed that guidance. You know, I'm transitioning from from one career into another and I don't want to say I was lost because I knew where I wanted to go, but you need somebody in your life to show you the roadmap to get there. So, you know, you've been you've been incredibly helpful and generous and thoughtful and and transparent with with everything that you've learned from from the people that you've had in your life that have met your years. So, muchos gracias.

• 1:06:25Lewis Howes?

  Of course, man, of course. And you also have a book coming out, right?

• 1:06:28Speaker 03

  I do.

• 1:06:29Lewis Howes?

  So, and it's called Armageddon. Is that right?

• 1:06:31Speaker 03

  It is.

• 1:06:32Lewis Howes?

  So if you guys want to learn how to get in shape like this guy, like Superman over here, you're coming out with your first ebook on how to get bigger arms essentially.

• 1:06:39Speaker 03

  Yeah, so it was it would.

• 1:06:41Lewis Howes?

  Is there a website for this that's going to be coming out?

• 1:06:43Speaker 03

  The story of it is is to me what makes it most exciting, you know? I'm going to give you a 90 second condensed version of how I kind of like stumbled upon this journey. My whole life I've been into fitness, you know, at 14 years old, I had to change my body in order to pursue my dream. And one thing that had always bothered me, you know, I'd be on these different fitness magazine covers, but one thing that always bothered me is I always had small arms by comparison to the rest of my body. And so, once I decided that, you know, my football career was gonna gonna be over, January 1, I wrote down my New Year's resolutions.

• 1:07:21Speaker 03

  And the first three or four of them were, you know, I want to be a better communicator with my wife. I want to, you know, be more present with my family and, you know, put my phone away when I get home and, and be, be more in the moment. And the last goal that I, that I wrote down for 2016 is, within 90 days, I want to have 19 inch arms. And the day that I wrote those down, it was 16.75 inches. And it took me 104 days, but I went from 16.75 to 19 inches, which is

• 1:07:56Lewis Howes?

  That's hard to do.

• 1:07:57Speaker 03

  2.25 inches. And I'm not taking some of the vitamins that other people do to be able to make that growth. So it's something I'm super proud of because as much time as I had spent in the gym, that was one thing that had eluded me for the past 19 years in the gym. I'm 33 now, 19 years in the gym. And, and I wrote this program down. I was never planning on turning it into an ebook, but I wrote that my news resolutions down. I put them on Instagram because to me, if I make those resolutions and I share them with everybody on Instagram, they're going to keep me honest. So if I knew I put it to a timeline of 90 days and 90 days went by and I didn't have 19 inch arms, the people that support me on, on Instagram and Facebook and Snapchat, they're going to be like,

• 1:08:41Speaker 03

  what are you doing? Your arms look the same. So I shared that journey and after about six or seven weeks, I started to get questions like, dude, your arms are getting huge. What like, what, what are you doing? And it was about like the eight week mark. I had, I had like another month to go. And I decided I wanted to put it into an ebook and, and share it because it was working so well for me. And it was something that I always struggled with.

• 1:09:05Lewis Howes?

  Final question. Let's do this. Since I already asked you that what's the definite grace, definition of greatness, let's do, what's the question that you want to ask everyone listening to answer?

• 1:09:18Speaker 03

  So if I can ask all of the listeners, all 1.3 million that downloaded it this month, what would I ask them?

• 1:09:26Lewis Howes?

  What's the question you want them to answer over on Twitter with both of us? What's the call to action you want them to do in their own lives to get better?

• 1:09:34Speaker 03

  That's, that's what, you need to form it like that, Lewis. Okay, this is what I want all 1.3 million people out there to do in their own life. You know, they have the three gratitudes in the morning. I want to encourage people to look at their schedule for the day, whatever it may be. You know, picking the kids up from school, it could be a board meeting, it could be a delivery they have to make. I want them every single morning, out loud, not in your head, I want you to speak out loud, whether it's while you're drinking your cup of coffee, or you're having your green juice, or you're in the shower, I want you to

• 1:10:17Speaker 03

  positive self-talk your way through the perfect day. And I want you to do that every single day for 30 days. And I want you to tweet or Snapchat, @lewishouse or @lewiss underscore house on Snapchat. And I want you to tell him, or me, or both of us, how your life has made a massive change, because I know that it will. If you stay consistent to the routine of the positive self-talk, a perfect day, waking up every single morning and say, "Today is gonna be a great day, and this is why, because I have this, and it's gonna go like this, and then I have to go here, and it's gonna go like this."

• 1:11:02Speaker 03

  When you can visualize your day going perfect, and I'm not talking about waking up and, "Oh, the sun will be shining." No, no, no, I'm talking about in detail, how your day is gonna go. "I'm gonna go into this board meeting today, and I've got this presentation, and it's gonna go so well that my boss is gonna come up to me in the hallway after, and he's gonna tell me that was the greatest presentation anybody has ever given, you completely..."

• 1:11:31Speaker 03

  Paralyzed the entire room because they were so focused on the material that you were covering with the passion that you were delivering it. I want you to go into great detail on how, not just, "Oh, I'm gonna have this meeting, it's gonna go good." Go into detail and tell me why it's gonna be so great. If you will commit yourself to a habit of doing that, and you can see yourself giving a presentation like that, or, or, or leading a team like that, and how you're gonna lead the team, your life will change. I guarantee it.

• 1:12:09Lewis Howes?

  I have a brand new book called Make Money Easy. And if you're looking to create more financial freedom in your life, you want abundance in your life, and you want to stop making money hard in your life, but you wanna make it easier, you wanna make it flow, you wanna feel abundant, then make sure to go to makemoneymeasbook.com right now and get yourself a copy. I really think this is gonna help you transform your relationship with money this moment moving forward. We have some big guests and content coming up. Make sure you're following and stay tuned to the next episode on the School of Greatness.

• 1:12:50Lewis Howes?

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I wanna remind you, if no one has told you lately that you are loved, you are worthy, and you matter.

• 1:13:34Lewis Howes?

  And now it's time to go out there and do something great.