Stop People Pleasing: How To Set Boundaries (And Say No) | Charlamagne Tha God

My new book Own Or Be Owned is out now! I wrote Own or Be Owned to answer one question: How do you make more money, less miserably? I broke it into the 12 Profit Levers… The 12 levers I've seen determine whether you print cash or hate your life. Check it out: → https://contrarianthinking.biz/oobo_bigdeal Most people think hard conversations are about winning. Charlamagne Tha God knows better - they’re about controlling the frame. After nearly three decades in radio — turning The Breakfast Club into a cultural force and surviving the internet’s loudest pile-ons — he’s learned why some people dominate conversations without being the smartest, loudest, or most liked. In this no-filter episode, Charlamagne breaks down the exact frameworks he uses to handle toxic people, win high-stakes conversations, and stay grounded while millions are watching. We get into why he asks every question twice (“but why?”), how he stopped people-pleasing and started setting real boundaries, why gratitude beats ambition, and the brutal truth behind the rule of 10 — three people will love you, three will hate you, and the rest don’t care. This isn’t theory. It’s applied psychology from the trenches. From quitting Twitter before it broke him, to the panic-attack mantra that saved his career, to why blue-collar work matters more than AI hype, to why 50 Cent-level petty can be oddly therapeutic. If difficult people drain you, boundaries feel hard, or you want to communicate with calm confidence in a world that rewards noise — this episode will permanently upgrade how you think, talk, and move. ___________ 00:00:00 Introduction 00:01:17 The Art of the Interview: Why Matters Most 00:06:57 Obsession Is the Price of Greatness 00:12:45 Work-Life Balance and Living Life to Fuel Your Work 00:15:30 Einstein Time: You Create Your Own Time 00:20:08 The Rule of 10: Why You Can't Please Everyone 00:22:53 50 Cent's Level of Petty: The Power of Revenge 00:31:25 Verbally Abusive Relationships With Your Smartphone 00:40:12 The Black Effect Podcast Network: Building Empire 00:45:15 Money Is Not the Root of All Evil: Rewriting Your Money Story 00:51:18 God, Faith, and the Voice That Guides You 01:02:42 Blue Collar Jobs Are the Future: The Trade School Revolution 01:10:29 The Breakfast Club on Netflix and What's Next 01:10:28 Final Words: Gratitude, God, and Keeping It Real ___________ MORE FROM BIGDEAL 🎥 YouTube: https://www.youtube.com/@podcastbigdeal 📸 Instagram: https://www.instagram.com/bigdeal.podcast 📽️ TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ 🎥 YouTube: https://www.youtube.com/@codiesanchezct 📸 Instagram: https://www.instagram.com/codiesanchez 📽️ TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO 🌐 Our community: https://contrarianthinking.typeform.com/to/WBztXXID 📰 Free newsletter: https://contrarianthinking.biz/3XWLlZp 📚 Biz buying course: https://contrarianthinking.biz/3NhjGgN 🏠 Resibrands: https://resibrands.com/ 💰 CT Capital: https://contrarianthinking.biz/4eRyGOk 🏦 Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required. Compatibility and availability varies 18 plus.

• 0:26Codie Sanchez?

  What do you do to stop caring about the haters? So how do you deal with that?

• 0:30Speaker 02

  You just genuinely gotta not give a fuck. We're all in verbally abusive relationships with our smartphones. Why would you go to a place where somebody's constantly telling you that you ain't shit? If you were married to a person like that, you wouldn't stick around in that relationship. So why do we take our monkey asses over to social media, especially Twitter?

• 0:48Codie Sanchez?

  Charlamagne the God has built his career by telling the truth out loud and doing the inner work to handle the fallout. In this episode, we're gonna get tactical about how to have difficult conversations, how to win, what it takes to win, how to deal with things when that's not going well. And we're gonna break down the biggest lies people tell themselves about the world around them, acceptance, and how to actually make yourself better without hating yourself. What do you think the most important question is to ask in a conversation when you want to find the truth?

• 1:18Speaker 02

  Oh, I definitely think it's why. In particular, politicians always ask the question twice.

• 1:24Codie Sanchez?

  I aspire to be this level of 50 cent petty? Like, talk to me about what's happening there.

• 1:29Speaker 02

  The things that I've seen, I get it. Don't offend the wrong person. Yeah, that's one of the 48 laws of law. Do not offend the wrong person, because you might have an enemy for life.

• 1:43Codie Sanchez?

  So I kinda wanna start with the fact that you've interviewed all of these legends for years. And I'm so curious. When you're interviewing... Big names, one of the most interesting parts for me, listening to you is like, you don't let them go easy. Like, you got the hard questions almost, always. With like, a lot of empathy, I think.

• 2:02Speaker 02

  Nowadays, nowadays more empathy.

• 2:05Codie Sanchez?

  Interesting. Back in the day, you went at them?

• 2:07Speaker 02

  I wasn't even thinking about it. It was just like, you know, I didn't even look at them as humans, so to speak. I was just, you know, I had a job to do and I felt like I wanted to ask these questions as a curious person, right? And, and because, you know, I always want to ask the questions that other people want to know about. And so it was just like, I was gonna do that regardless. So I didn't even look at a, a person as a human. I know that sounds crazy, right? But I really didn't. It was just the subject of an interview, you know? And I didn't think about this person is Mike is going to leave here and they might have a whole family or kids or, you know, they're going to be thinking about, you know, these things later on, like, you know, so it's just like, I just used to ask the question.

• 2:48Codie Sanchez?

  Now, do you think you're nicer? Are you softer?

• 2:51Speaker 02

  Hmm. Yeah, I mean, I would hope so. I, I, I, yeah, nicer, softer. Like, those, those aren't negative words, right? Like, a lot of people like to act like those are negative words in this business. But, I mean, some of the nicest, most softest people are known as some of the, you know, greatest interviews ever, greatest interviewers ever. Like, you know, personally, I like, you know, the Larry Kings of the world, right? Because they just had an intellectual curiosity. I remember one time Larry King told me, God bless the day, Larry King said, "The most important question you can ask in an interview, Charlamagne, is why." And so that's a simple question, but it does help you to dig, you know, very deep. But then I love the interview style of people like, you know, Barbara Walters as well, you know?

• 3:33Speaker 02

  It, it might have came off as, you know, intrusive and, and aggressive, but she knew that she had a job to do. And if that person is sitting in front of you as a, you know, just a, a, a fan of, of culture, you have certain questions you're gonna ask. But you also know that the people watching have questions they want you to ask. So I think it's a combination of both. So nicer, nice isn't a bad intention to approach, you know, an interview with. Like, you can still be nice and still ask the hard-hitting questions.

• 4:04Codie Sanchez?

  What do you think the most important question is to ask in a conversation when you want to find the truth?

• 4:10Speaker 02

  Oh, I definitely think it's why. And I definitely think when you're, you know, interviewing. People, in particular politicians, always ask the question twice. Because when you ask the question, they'll have a prepared answer for it, right? But then when you ask them again and say, but why? Now they really got an answer from the human aspect and not the politician. We sat around with our team and these are the answers we came up with to answer, you know, this question. They really got to answer it. So I think, you know, asking whatever the question is twice, but then when you, when you ask it again, that's when you hit them with the, but why though?

• 4:51Codie Sanchez?

  Interesting. Do you, how much do you prep for an interview?

• 4:55Speaker 02

  A lot.

• 4:57Codie Sanchez?

  What does that look like?

• 4:58Speaker 02

  Like I said, I'm a fan of culture. And when I say culture, I don't just mean entertainment. I mean, everything from sports to, you know, politics, because politics is pop culture now, to, you know, spirituality, mindfulness, like all of these different things. So I'm usually already kind of well versed on whoever it is I'm sitting down, talking to, but then, you know, when you're sitting down to have an interview, you just want to see what's really going on, like in that, in that moment. Because usually, like, most people have something going on in that moment that you would want to talk about. If it's an author who has a book out, read their book, you know? If it's a, you know, person who dropped a movie or a TV show, watch the movie, watch the TV show, just so you can be, you know, well versed on, on that individual.

• 5:42Speaker 02

  But I also like the sense of discovery that happens in interviews. So you don't want to be over prepped, right? Because sometimes you'll be talking to a person and you kind of already know where they're going with the conversation, so you might be saying things before they say it. So it's like, sometimes I just like the sense of discovery of finding things out, you know, in conversation.

• 6:00Codie Sanchez?

  Yeah, it's interesting. I think about it a lot. I mean, you have a giant audience. But I remember, like, it was just a few weeks ago when I realized, wow, one episode, if you consider Shorts and YouTube too, is going to get a couple million people to watch it.

• 6:14Speaker 02

  Yeah.

• 6:14Codie Sanchez?

  And if that means there's a million hours spent listening to this moment, it's kind of fucking scary.

• 6:20Speaker 02

  I love it.

• 6:20Codie Sanchez?

  I better value it.

• 6:21Speaker 02

  Yes.

• 6:21Codie Sanchez?

  What if we waste their time? What if we give them a bunch of bullshit?

• 6:24Speaker 02

  But that's the thing. What you just said, Cody, is absolutely true, but I look at it also from another angle of...

• 6:32Speaker 02

  And I know this is gonna sound dark. But what about when these people die? Like, literally, like, I've been, like, over the last 15 years, I've had conversations with a lot of people who are no longer here. So when I sit down with people, that's what I think about. What if this is this person's last conversation ever? You know, what if it's my last conversation ever? Like, but usually, usually when you're talking to these people, yes. But usually, when you're talking to these individuals, these are moments in time that when, you know, this person gets older, they might use for documentaries. Or when this person passes away, they might use for documentaries. These are things that people are, that other interviewers are going to reference when they sit down, you know, to have conversations with these individuals. Like, yo, I saw you on, you know, Cody Chan's show.

• 7:15Speaker 02

  I saw you on Breakfast Club with Charlamagne, and you said this. Like, so that's another way that I approach those conversations as well.

• 7:22Codie Sanchez?

  That's interesting. You seem pretty obsessed with what you do. Are you?

• 7:25Speaker 02

  I think you gotta be. I think you gotta be obsessed with, you know, whatever it is that you do to actually have success. Like, you know, if you're not obsessed about something, like, you know, if you're not obsessed about, you know, being on these microphones, or if LeBron James, Kobe Bryant, Michael Jordan, you know, you know, God bless the day Kobe, if they're not obsessed with what they do on the basketball court, if you're a public servant, if you're not obsessed, you know, with, you know, uh, doing the bidding of the people in the streets, right? Like, if you're not obsessed with what it is that you do, then why are you doing it? Like, that's why they call it a passion, like, that thing that you would do for free. Yes, I'm obsessed with communicating on these microphones, 100%. Because I look at myself, you know, like a public servant.

• 8:08Speaker 02

  And because I know that, you know, I am serving the needs of the public every day, whether it's through making them laugh, whether it's through informing them, you know, whether it's through, you know, having somebody on that's gonna say something beneficial to them, that's gonna get them, you know, on a, on a, on a path of righteousness with spirituality, or, you know, decide to start going to therapy, because, you know, we're having conversations about mental health. Whatever it is, you got to be obsessed with what it is that you do.

• 8:36Codie Sanchez?

  How did you figure out what you were obsessed with? Or how did you find this path? I think so many people and a lot of people listening, they say that like, I don't know what I'm passionate about. Or, yeah, maybe I want to have a podcast. Or is that just memetic desire? Like, how does somebody who's totally lost and not sure what they're obsessed in? Is there a trick to find what you could become obsessed with?

• 8:55Speaker 02

  Man, that is an amazing question. It's a layered question because I can only speak for me, right? When I started off, I was born in 1978, right? So I started doing radio back in 1998. Right? I started off as an intern in Charleston, South Carolina, at Z93 Jams in 1998. And the reason I even, you know, got there is because I was just trying to find something positive to do because of the way I was living in the street. And it's so funny that all of the things I would get in trouble for in school, being disruptive, you know, talking too much, being the class clown.

• 9:37Speaker 02

  All of those things were actual qualities that when I got on the microphone, helped me. Right? So when I started off doing radio, I started off as an intern in 1998. I didn't get on the air until like 1999. I always got to salute my guy Ron White. He texted me today and said, I think this is one of those times where you're ignoring me. You set a boundary with me. And he's right, but saluted my guy Ron. But he's the first person to ever put me on air, right? Because I was an intern and I worked in the promotions department. So I would drive the van and, you know, put posters up and all of that stuff. When the other, the actual talent was on, you know, doing their remotes. But then Ron was like, yo, have you ever thought about being on the air?

• 10:21Speaker 02

  Right? And I'm like, no, but what's up? And so they started putting me on the air. And it was literally one of those things. That I just knew this is what I wanted to do for the rest of my life. I remember the moment I was in the radio station doing overnights. Overnights is, you know, midnight to six in the morning. Where it just hit me like, this is what I want to do for the rest of my life. But I don't just want to be a local radio personality. You know, during the time and temperature, um, you know, in a city. I want to be a super jock. You know, the super jocks back then were the Tom Joiners. You know, and the Doug Banks, you know, God bless the dead. Salute my guy Russ Parr, you know, I mean, Howard Stern, Angie Martinez, Wendy Williams.

• 11:04Speaker 02

  Those are the people you thought about when you thought about like the super, super jocks. And that's what I wanted to be. And I knew that I wanted to be that since 1999.

• 11:16Codie Sanchez?

  Wow. And.

• 11:17Speaker 02

  Oh, and I want to add one more thing.

• 11:19Codie Sanchez?

  Get in there.

• 11:20Speaker 02

  And my first book, Black Privilege Opportunity, comes to those who create it. New York Times Bestseller.

• 11:25Codie Sanchez?

  Great book. I read it.

• 11:25Speaker 02

  Thank you very much.

• 11:26Codie Sanchez?

  Of course.

• 11:27Speaker 02

  I have a chapter called Fuck Your Dreams. And the reason I say fuck, it's Fuck Your Dreams is the name of the chapter. But the actual ideology is fuck your dreams if it's not your dream. A lot of times we see things working for other people and we say to ourselves, you know what? This is what I should be doing. But that's not what God has planned for you. Like God has something destined for you to unlock your greatness. But you got to figure out what that is. Like you, it's not, just because you see everybody with a podcast don't mean that you should have a podcast. Just because you see these people on radio having success, doesn't mean that you should, you know, run to be a radio personality. Like, you know, you should, e- e- even if you feel called to those spaces. Number one, ask yourself why, right?

• 12:11Speaker 02

  What is your actual intention? If it's the, I want to make money and I want to be famous. That's not a real intention. What is your actual why to wanting to be in these spaces? And if you do feel called to be in these spaces, explore every aspect of the space. Like right now, we're recording this podcast in this studio. Somebody had to set up these cameras. Somebody had to set up these microphones, right? There's, there's producers that are listening to us talk right now. There's all type of ways to be in this space, be in this business and not be doing what you and I are doing right now. So, so that's what I would tell folks, you know? If you do feel called to certain spaces and certain areas, doesn't mean that you're supposed to be Cody. Doesn't mean that you're supposed to be Charlamagne. Figure out what that means and why you're, why you're being called.

• 12:54Codie Sanchez?

  You talked about wanting to be a super jock. And let's just call that like the greatest, one of the greatest of your profession. What do you think it takes to be the greatest in any profession? Like, these days, there's a lot of people that'll say work-life balance matters a lot. Can you have work-life balance on your way up to greatness?

• 13:11Speaker 02

  Yes.

• 13:14Speaker 02

  I might have answered that different some years ago. But, yes, you can have work-life balance. I would actually tell people that, you know, in this profession, work-life balance is actually what's probably going to make you have more success. Because for what we do, you know, on these microphones, being able to communicate life in a way that connects with people is what kind of makes people gravitate towards us. So you gotta live life in order to be able to do that, right? So when I'm, you know, like, I just came back from Cape Town, you know, South Africa.

• 13:56Speaker 02

  And I was there throughout the whole holidays. And it's just interesting to watch people from other countries and how they gravitate towards, you know, somebody from another country just because they've been listening to them, you know, for so long. And one of the things that a lot of the people kept coming up to me saying was, "Thank you for embracing our continent the way that you do. Thank you for having," you know, they were naming different, you know, African talent that has been on this show, whether it's, you know, people like DeVito, or Burna Boy, or, you know, me being friends with my homegirl DJ Kupi, or Bo Nong. Like, they were, you know, my man Casper, Casper, I'm gonna mispronounce his last name, so I'm just gonna say Casper, y'all know who I'm talking about.

• 14:39Speaker 02

  But they were coming up to me because of the way that I connect with them and how I'm able to communicate my experience as a black American, appreciating what it is that they do, and bringing them on my platform and having a conversation. So it's just, I think that, um, yeah, you got, work-life balance matters. Like, I'm able to go to South Africa and like, experience that place for myself. And then now, come back to America and talk to my listeners who may never have... Been to South Africa. I've had the pleasure of being, you know, going to Johannesburg and Cape Town. And that might make more people want to go to Cape Town and Johannesburg, just listening to me

• 15:20Speaker 02

  communicate my experiences there. So, yeah, I think you gotta have, you gotta have work-life balance because you have to live life, right? And, and, and not even just in this profession, just in general, like, yo, yeah, do yourself a favor and go live some life. You got 168 hours in a week. You know how much time that is? Like, 168 hours, you should have more than enough time to do what it is you gotta do as far as your, living in your career is concerned. But also go out there and just have some time for yourself and your family.

• 15:56Codie Sanchez?

  You know what I think we should talk about that we talked about before? We were talking about time. And, and I said a line like, ah, we ought to be done at this time. I'm always, I, I worry about not respecting people and time. I'm married to a military man, so he really associates lateness or extension with disrespect, which is kind of like a military mentality. And so I was like, oh, I'm gonna make sure we're out on time. And you had like a really interesting take on a book you had read in two different types of time.

• 16:22Speaker 02

  Yeah, it's this book that I love to read. It's called The Big Leap. Like, I, I read it, you know, often. But it's written by Gay Hendricks, and he talks about Newtonian time and Einstein time. And Einstein time, if I'm saying it correctly, Einstein time is basically us realizing that we create time. Now, I do agree, you should respect, you know, people's time, but when we say things like, oh, I don't have the time for that. Yes, you do. You just don't want to do it. And you're using time as the scapegoat. And the example he uses is like, your kid might walk in and your kid might ask you to play. And you'd be like, I don't have time for that right now. But if your kid walked in and your kid was, you know, cut and bleeding, you would stop everything and you would have the time to do what, whatever, you know, whatever it is to make

• 17:06Speaker 02

  your child stop bleeding, stop feeling that pain. And so, it's just the way we look at, you know, what time is, instead of treating time like it's something that's a... Out of our control, you know, we're a victim to it. No, you have all the time that you create.

• 17:25Codie Sanchez?

  So do you not say the words, I don't have time? Do you replace it with something?

• 17:28Speaker 02

  That's why I constantly read books, the same book over and over, right? I mean, like, when I'm really into a book, I read it over and over because you want to constantly try to practice these things that you are learning in that book. But yeah, it's like, there's no such thing as not having time. You, the other saying that we always say is, you make time for what you want to make time for. So instead of saying, I don't have time, I don't want to right now. Like, it's like, somebody comes to me right now, it's like, hey, man, you know, I would really love if you would be at such and such, blah, blah, blah. You know, oh, you know, let me, let me talk to my assistants, I can check my schedule and see if I can squeeze it. You don't really want to do it.

• 18:09Speaker 02

  Because things that you actually want to do, oh, my God, I'm there, like, yo, let's figure it out. Like, you know, then you hit your, that's when you hit your team, like, yo, this person wants me to do X, Y, and Z, be X, Y, and Z, let's figure it out. And I think that's, that's actually what it is. Instead of saying, I don't have time, to be like, I don't want to. That's my, I'm, yo, this is, this year right here is all about the no. Like, that's, that's really a boundary that I think that we are just afraid to set a lot. Like, we're afraid to tell people no, because all of us are people pleasers, you know, in, in different ways. And we all want that validation from other humans. And we hate telling other humans no, because we feel like if we tell them no, then they not going to look at us the same, or they not going to

• 18:54Speaker 02

  respect us the same, or they not going to, you know, speak of us in a, in a positive way. There is nothing wrong with telling somebody, no, I don't want to right now.

• 19:02Codie Sanchez?

  Well, it's good that you say that, because I think, you know, if I was to just watch you on the internet, I might not think Charlamagne the people pleaser. I probably, that's probably not like one of the things I would label you, you know? And so, I think people would say, no, he probably sets pretty firm boundaries. I bet he's really good at that. But is that even something that you've struggled with, saying?

• 19:20Speaker 02

  Oh, absolutely. I've been a people pleaser for a long time. And I mean, people pleasing doesn't always look like just allowing people to do whatever it is they want, you know, you to do. Sometimes people pleasing looks like Being overly aggressive in an interview. You know what I'm saying? You know, bombarding somebody with questions because you're worried about what the people watching are going to say about you. If you got a reputation, right, as this hard hitting question asker, then you feel like you gotta ask the hard hitting questions. That's people pleasing. If you're doing it because you're worried about how other people are gonna take it,

• 20:05Speaker 02

  how other people are gonna consider it, how other people are gonna view it, that is people pleasing.

• 20:09Codie Sanchez?

  It's interesting because you've been, you know, you've been at this game a long time and you've had, I don't know, people hating on you for things. You've had people loving on you for things. You've had some of the same people who used to love you hate you for things multiple times, you know? And so I'm curious to you, like, what do you do to stop caring about the haters? Like, what do you do when you're getting backlash? Everybody seems to be talking shit, nobody likes you. How do you, how do you deal with that?

• 20:34Speaker 02

  You just genuinely gotta not give a fuck. And I have two people in my life that gave me great pieces of advice that I always reference. Even if, you know, at times I didn't always feel, feel, feel what they were saying. Like, I didn't apply it, right? My man Cadillac Jack, who along with my guy G-Spin, put together The Breakfast Club. Cadillac Jack told me early on in The Breakfast Club, "I need you to remember the rule of ten." What's the rule of ten? The rule of ten is three people gonna like you, three people not gonna like you, four people don't even know what the fuck's going on. And that is very true in life. Like, that is just the absolute truth. Like, you, we, we are so concerned about what everybody thinks and we think everybody is paying attention to us.

• 21:19Speaker 02

  Four people don't even know what the hell is going on. And then the three people that like you, they gonna like you no matter what. The three people that don't like you, they not gonna like you no matter what. But guess what? The algorithm don't know the difference. So when the three people that like you are talking about you, great. When the people that don't like you are talking about you, great. Your name is just all throughout the algorithm. My daddy used to always say to me, "You're never as good as they say you are and you're never as bad as they say you are." That one, I've always understood. I've always been like right in the middle with that. And I mean, that's really just life, right? Like, you have to be a very egotistical...

• 21:58Speaker 02

  Narcistic person to think that everybody likes you and to think that everybody's thinking about you, right? Like, there is nobody on this planet, forget humans, there is nothing on this planet that everybody universally loves, not even God. I know, I want you to just think about that for a second. There is nothing, not even puppies, not ice cream, some of the purest things that you can think about, there is nothing on this planet that everybody universally loves. So for me, hey, man, I'm just happy I make you feel something. I really genuinely feel that. I'm just happy I make you feel something because I would rather be, you know, thought

• 22:42Speaker 02

  of in some way than to not be thought about at all.

• 22:44Speaker 03

  This is a secret nobody shares. I've done thousands of deals, but until now, I've never shared the most valuable 10% publicly because I want to buy these businesses myself. Then I realized that if you guys buy the businesses, I get to do the deals with you. So this here at Main Street Millionaire Live, it is your chance to see our insider strategies. I'll teach you how we find, buy and scale a business step by step with the frameworks that I literally use to buy all these businesses. So if you want to go from an aspiring owner to someone actually running a profitable business, join me, I'll give you my blueprint, then maybe we end up doing deals together.

• 23:18Codie Sanchez?

  You had this conversation with 50 Cent before he put out the documentary and you had like, you basically like, were like, prescient about what was happening in the world. And now, I mean, it's not really therapy for 50, but like, watching him hold this level of like revenge, is, am I a sick person that I watch it and like, the memes that are like, I aspire to have this level of revenge that 50 Cent has?

• 23:47Speaker 02

  Yeah.

• 23:48Codie Sanchez?

  I mean.

• 23:49Speaker 02

  50 is a cancer. I'm a cancer. So I understand 50's level of petty.

• 23:55Codie Sanchez?

  You do?

• 23:56Speaker 02

  I completely understand 50's level of petty. Plus, I, I, I'm privy to like, a lot of the whole backstory between him and somebody like Diddy. So I get it, like, people, like, and it's funny, I've been having, it's so, 50 is such an interesting person to me. And I've been having these conversations about 54 years. I remember it started with, I remember a long time ago, a couple of, you know, executives in the, in the business was talking to me about 50. And they was like, why, you know, why does he, why does he always gotta go after Urban Ja? Why can't he just finally, God bless the dead, why can't he just let it go? I'm like, he got shot nine times, they've had fistfights, they got sta, he got stabbed by them, like,

• 24:40Speaker 02

  you wouldn't really let that go either. Like, that, like, yeah, that's not something you could just, I don't even think a therapist could tell you just to let that go. And they were like, you know what? You right? You know what I'm saying? So there's always, and I remember 50 said this one time, 50 was like, people always see when I punch, but they don't see when the person swung at me first. You know, you know what I mean? And I'm not, I'm not saying that, you know, TT, I'm not saying everything, you know, he, he does is, is justified. Cause I, I really don't know. But from the things that I've seen, I get it. I can complete, I completely, you know, understand it. And that's why you gotta just be, you know, very, don't offend the wrong person.

• 25:24Codie Sanchez?

  True.

• 25:24Speaker 02

  Yeah, that's one of the 48 laws of pop, do not offend the wrong person. Cause you might have an enemy for life.

• 25:33Codie Sanchez?

  I would never wanna, like 50, like, you know, like, just cut the podcast, edit it out.

• 25:39Speaker 02

  And honestly, man, sometimes that, man, that, that is therapeutic within itself. Like.

• 25:47Speaker 02

  Just saying fuck a person, I don't fuck with you. Like who says we have to fuck with people? Like who says that? Like who? We talk about that statement, money is the root of all evil. Who told us that we gotta forgive everybody? Who told us that, you know, we gotta love everybody? Like who said that? Like, nah, sometimes it's fuck this person and it's fuck this person for life and I don't fuck with him. And people be like, man, you exhausting too much energy on that individual. Says who? And what if I want to exhaust this energy on this individual? Like what if I want, you know, to do exactly what it is that I'm doing? And it makes me happy to do it. Who am I to tell that person that they're wrong? And by the way, whatever

• 26:31Speaker 02

  energy comes back to you from doing that? He gotta deal with that. And I think he's fully aware.

• 26:38Codie Sanchez?

  Yeah.

• 26:38Speaker 02

  I think he's fully aware of it and it does not bother him in any way, shape or form. And there's a certain level of freedom that I admire. It is.

• 26:47Codie Sanchez?

  That smile when he does?

• 26:48Speaker 02

  It's a certain, and by the way, I've had these conversations with him, like, you know,

• 26:51Codie Sanchez?

  Have you?

• 26:52Speaker 02

  On air, off air, because I've been, I've been there. He's one of the most interesting, you know, people to me, just because he's a cancer and there's a lot of things that I relate to, but.

• 27:02Codie Sanchez?

  And he seems like a smart motherfucker.

• 27:04Speaker 02

  Oh, he's brilliant. You don't come out of South Side, Jamaica, Queens and achieve the things that he's achieved, you know? Achieved things, lost things, got them back, tripled. And you know, not even having success in multiple industries? That's what he don't get enough credit for. Yeah, he did his thing in music, but he went from an artist, started his own label, had successful artists under his label. Like, I'm, this is another, I'm glad we're having this conversation as well. But he's another person that I really look at, you know, as a blueprint, because that's what you're supposed to do. And I remember, and he says things that I remember. He said, uh, I'm a, I'm a general with G unit, but I'm a soldier when I'm with Eminem and Dr. Dre. That right there is a jewel, because.

• 27:51Speaker 02

  I hate when people say things like, "Yeah, but you work for a corporation and I also own a lot of things on my, as well." Like, so what's the problem? Like, you can do, you can do both. And to watch him go from a talent, right? To starting his own record label, to having four, five successful artists, then having success with clothing, having success with a sneaker, then now in television and film. You know how hard that is?

• 28:19Codie Sanchez?

  Cannot imagine.

• 28:20Speaker 02

  This guy has multiple franchises of various TV shows.

• 28:25Codie Sanchez?

  Yeah, Andy lost it. That's the part that I think, like, coming back, like, the mental fortitude to lose it, to be in bankruptcy. Like, you can make it, you can make it.

• 28:35Speaker 02

  Absolutely.

• 28:35Codie Sanchez?

  But to lose it and get it back.

• 28:36Speaker 02

  And to get it back.

• 28:37Codie Sanchez?

  Oof.

• 28:37Speaker 02

  Yeah, and to, and to, and to remain himself throughout it all.

• 28:44Codie Sanchez?

  Yeah.

• 28:45Speaker 02

  I actually think sometimes he does that just to remind himself, "I'm still me." Let me go, let me, I be feeling that sometimes, like, you know, I'm, yeah, let me, yeah, let me, let me, let me find somebody to really go at it with right now, just to remind myself, "I'm still me." Like, I, I don't know, I got, I got a lot of respect and, uh...

• 29:03Codie Sanchez?

  I'm gonna clip this out. Every time somebody talks shit, I'm gonna re-listen to you, and I'm gonna remember this.

• 29:08Speaker 02

  But listen, don't listen to me, though, because I'm a cancer, and I'm still dealing with my own stuff, too.

• 29:13Codie Sanchez?

  I know, but I can't hold revenge. I think it's a, I think it's a little healthy to be able to keep, like, a little bit of that edge.

• 29:18Speaker 02

  Yeah.

• 29:19Codie Sanchez?

  I just let it go.

• 29:20Speaker 02

  And I like anti-heroes.

• 29:21Codie Sanchez?

  Oh, yeah.

• 29:22Speaker 02

  That's my thing, too. I'm, I'm, I like anti-

• 29:24Codie Sanchez?

  Do you have one? Do you have, like, a Diddy, like, fifty-asse one?

• 29:27Speaker 02

  Um...

• 29:28Codie Sanchez?

  Do you have one that you're like, "Yeah, fuck that guy right now," I won't say his name, but Dan?

• 29:32Speaker 02

  Yeah, but I already won.

• 29:34Codie Sanchez?

  Oh, shoot, need a new one.

• 29:36Speaker 02

  Yeah, I done won several. I, I've had a few, but I've won. I got, so it's like, it's not the same, you know? I mean, there's nobody I really wanna, like, ah, stomp on and whack. I don't, and probably, you know what? Probably I've never had one to that level. I probably never had one to that level. I've had, I've never had nobody try to, like, physically- Yeah, well, you know, I'm lying. I have had people send people to physically harm me, but it's like a punch in the face. You know what I mean? It's not like a shooting or a stabbing or anything like that. So, yeah. But when I say I like anti-heroes, I like the Batmans of the world. I like the, you know, Tony Starks, the Deadpools, the Wolverines. You know what I mean? I like those type of anti-heroes. I'm the guy that, you know, I would, I root for the villain in movies sometimes, you know?

• 30:20Speaker 02

  And to me, like, 50 is the ultimate hip-hop anti-hero.

• 30:25Codie Sanchez?

  What about you, you know, you've been doing Breakfast Club for many years now.

• 30:29Speaker 02

  Fifteen.

• 30:30Codie Sanchez?

  You've been online for, how long have you been online before? I'm not going to tell everybody how old you are.

• 30:35Speaker 02

  No, no, let me see. I mean, well, there's two different types. I'm old enough to remember that there's two different types of online, right?

• 30:42Codie Sanchez?

  What was the first type?

• 30:42Speaker 02

  Because there was the MySpaces.

• 30:44Codie Sanchez?

  Oh, fuck, I remember that. Yeah, like the square people.

• 30:48Speaker 02

  That's right. So there was the MySpaces, there was the Black Planets, but those weren't necessarily social media. Like, you might be in a forum or a chatroom, a chat, I forgot what they used to call them, chatrooms or something back then. But, yeah, I remember Twitter. I remember when I got on Twitter so early, I didn't even know that people replied to you. I remember when somebody said, "You gotta check your ads." I think it might have been Little Duvall or somebody I was talking to. And I'm like, "I don't really like Twitter, man. You just be on there, like, you just be on there talking to yourself." And he was like, "What do you mean you be on there talking to yourself?" I'm like, "I post stuff, but it's just there." And he was like, "Man, you gotta check your ads." I'm like, "The ads?" And then that's when you clicked on your ads and you started seeing everybody atting you, and you're like, "Oh."

• 31:30Codie Sanchez?

  And you're like, "I wish I never knew that existed." That's what I feel about it some days.

• 31:33Speaker 02

  That's, I stopped going on Twitter in like 2018, 2019. But we got on, I think I got on Twitter in like, oh, '07? '08, maybe? Yeah.

• 31:46Codie Sanchez?

  Yeah, that place is, is a little wild.

• 31:48Speaker 02

  Oh, it's not good for my mental health in no way, shape, or form. But you gotta know that, though. So we're all in verbally abusive relationships with our smartphones. Why would you go to a place where somebody's constantly telling you that you ain't shit? If you, if you were married to a person like that, you wouldn't stick around in that relationship. If you were at a job and you had a boss talking to you like that, I don't think you would stick around in that relationship. So why do we do that with social media? Like, you know, and I ain't, I'm not forgetting just the blocked features and the unfollowing folk. I'd rather not even go over there. Like, you know, I'm, I'm a stern believer in if somebody be like, "Hey, man, why don't you come over to the house? Or, you know, we having this party, we having a cookout." Who are all over there? If they say the wrong people and the wrong energy, you not going.

• 32:31Speaker 02

  So why do we take our monkey asses over to social media, especially Twitter? Like, I don't wanna be, I don't have, I have no place. I have no desire to be over there.

• 32:42Codie Sanchez?

  That's really smart, a little social cleanse.

• 32:44Speaker 02

  I have not been on this since 2018.

• 32:47Codie Sanchez?

  What about, like, you've probably changed a lot since 2018. Like, I imagine 15 years online, are there some things that you have said before? Like, back in the day, you're like, "This is true, I believe it with all of my being, and now, fuck, I was wrong."

• 33:00Speaker 02

  I remember talking to Malcolm Gladwell one time. And Malcolm Gladwell said to me, you know, "There's a lot of things that I wrote in books like The Outliers, that I don't necessarily believe anymore."

• 33:11Codie Sanchez?

  Interesting.

• 33:11Speaker 02

  And I was like, "Oh, my God." Like, that, that, that, that kind of threw me for a loop, but then I had to think to myself, like, just because he wrote it in that book, and he has maybe evolved and, you know, learned a lot more information and it's taken him someplace else, doesn't mean that somebody else isn't gonna pick up that book right now and it's gonna meet them where they are.

• 33:34Codie Sanchez?

  Do you think about your books that way? Like, when I was going back through and I hadn't read, one, I didn't realize you had multiple books. And so when I, I know, when I went back and I was reading, so I had read Black Privilege, and then when I went through and I was looking at Get Honest or Die, Lion?

• 33:50Speaker 02

  Yep, that's my last one, my third one, yep.

• 33:51Codie Sanchez?

  I didn't realize that you had such a focus on mental health. And I don't know why. I guess I had seen Breakfast Club and I'd thought of your persona a lot there. But I like asking you these questions because when I think about our, like the person who's listening here, I'm always thinking about them, maybe a little less than the guest. Like, what does Charlamagne have that I feel like every human listening is just gonna like, is gonna blow their mind this week and it's gonna help their life somehow? And that's kinda how I think about you. It's like you have this amazing career, but it's mostly like, what do you got that they need, you know? And, and when I think about your career in particular, there's a couple ways I wanna go with it that I think could be really helpful with people. One, conversations, we're having less of them. You have them deeply.

• 34:34Codie Sanchez?

  And even with people you don't, I don't know if you don't like them or not, but maybe you don't agree with everything. Maybe you sometimes don't like them. And I guess one of the questions I have for you is like, what do you do when you have a conversation with somebody you don't like or agree with?

• 34:49Speaker 02

  You just agree to disagree. Like, I don't think,

• 34:53Speaker 02

  I don't know, there's too many people I've had conversations with who I don't like, 'cause I don't know them personally not to like them. Yeah, I may not like their ideologies, I may not like, you know, some of their worldviews, but I don't know them personally to not like them. And I mean, that's what conversation is for. And just because you have a conversation with a person doesn't mean you're gonna end up liking them at the end of the conversation. But I feel like as human beings, we should, you know, respect each other enough to discuss. And even if we discuss and debate and, you know, argue and, you know, we might even get to yelling in a, in an interview. But I think that's just what happens when you are having a real, healthy, honest conversation with somebody.

• 35:33Speaker 02

  So I don't, I, I think this is our job. Like, I'm a radio personality, I'm a podcast person, I'm a media personality, right? Just like you're a media personality. If I choose to invite you into my space and have a conversation with you, it is ridiculous to just then say, you know what, I'm gonna slam dunk on this person. I'm fighting this person in my space, just to slam dunk on them. If you get dunked on in the midst of the conversation, that's different. But I invited you for a conversation. So have the conversation and, and you know, see where it goes.

• 36:04Codie Sanchez?

  Do you get a lot of comments online, like, why are you having this person on?

• 36:07Speaker 02

  All the time.

• 36:08Codie Sanchez?

  All the time. What do you say to the people who, uh, won't have a conversation with somebody? Like, what if, what if somebody's listening right now, and it happens around the holidays, probably good timing for it. They're like, I'm not fucking going home, 'cause Aunt Becky... Loves, insert one political party, and I don't want to talk to him.

• 36:25Speaker 02

  I think that's the most ridiculous thing in the world. And the reason I think that's the most ridiculous thing in the world, because, you know, politics are very bleeding, right? In the next few years, hopefully, right? If we still have free and fair elections, they'll be electing, you know, somebody else. And there'll be a lot of damage done because of the current administration. But the way people felt will kind of be a thing of the past, right? Maybe, you know, I mean, you know, Maya Angelou said that, you know, people will forget what you did, they'll forget what you said, they'll never forget how you made them feel. So, so maybe people will forget about it.

• 37:04Speaker 02

  But, man, I've been alive long enough to have seen how this goes, you know, before. And I mean, this is, that's your family member. Don't blame who's in the White House on you not wanting to talk to your family member. You never liked this person to begin with. Cut it out. Because if you could just, if you could just cut me off or cut somebody off based on who they voted for, you never really liked that person. This goes back to what we were saying about time. Don't blame time for you not wanting to do something. You don't like this individual. You never really did. And now you feel like you got a valid excuse to not talk to that person anymore. And I feel like, you know, when it comes to just us as media personalities,

• 37:49Speaker 02

  listen, I've seen media personalities, you know, say, I don't know why, you know, Charlamagne talks to these kind of people, or why the Breakfast Club talks to these kind of people. They don't say that to anybody else but us. Like, they don't say that to Jake Tapper, right? Historically, they didn't say that to people like, you know, Diane Sawyer, Barbara Walters, Oprah Winfrey. I grew up in the era of watching Donahue have The Grand Wizard of the KKK on, right? And I grew up in the era of, you know, Donahue would host- Not just Donahue, I mean, everybody would talk to people that they didn't necessarily agree with, right? Nobody said anything back then, so why is it such a thing now?

• 38:33Speaker 02

  And I would tell all of these media personalities, you know, when you say things like, "Man, I would have never done that." That's why you're not me. That's just the reality of the situation. That's why you're not me. So don't ask yourself why you don't get the things that I get, you know, per se. Because you don't do the things that I do. I have no problem sitting down and having conversations with people that I may not agree with, but that's just because of the great personalities that I saw before me. They were doing the same thing. I used to, I mean, they used to do specials where they would go talk to Charles Manson while he was in prison. They'd talk to Jeffrey Dahmer, he ate people. Like, and you're not gonna talk to somebody just because they got a different political...

• 39:18Codie Sanchez?

  They're Republican.

• 39:19Speaker 02

  Are Republicans? That's great. That is, that's crazy to me. I'm also old enough to remember when people hated guys like George W. Bush. Now, everybody loves George Bush. They love watching George Bush with Michelle Obama, and it's always so cute, such a great relationship. I remember when y'all were calling George Bush the Antichrist.

• 39:36Codie Sanchez?

  That's true. Or if you go back to history, Democrats were actually Republicans, Republicans were actually Democrats, like, the whole party, they've changed back and forth.

• 39:43Speaker 02

  They had different ideologies at the time, though.

• 39:46Codie Sanchez?

  Totally. But it's kind of wild to see, you know, what used to be a Democrat today was a Republican at one point, and same, and vice versa. It's like, we put these hard lines on, but it's a really interesting point, because you're right, I actually went to journalism school, I always wanted to be a journalist. I ended up in business and finance for all these other reasons, I guess we've come back. But I used to love Walter Cronkite for that reason.

• 40:06Speaker 02

  Yeah. I mean, there was a time where you would want to get that interview. Like, yo, we saw freaking Barbara Walters went and spoke to Fidel Castro, like, those were the type of things that we constantly saw the greats do. So who are we to be like, nah, I'm not gonna do that? Nah, that's, that's, that's... So if not you, who? And why not talk to that person and ask that person the questions that, you know, the world may want to know?

• 40:37Codie Sanchez?

  Yeah. I want to talk a little bit about... Like the business side for a second. One, congratulations. Amazing news recently on a huge deal you did. It's so cool.

• 40:48Speaker 02

  Thank you. Re-signed with iHeart, iHeart Media.

• 40:51Codie Sanchez?

  Yeah, and, and I think like, not even to get into details on that, but like, it's really cool to see somebody do an incredible deal and do a resigning and have it go really public and have it be in this new age of media, you know, which is, I think typically deals like that, you had to be with CNN or CNBC or some huge network. And now this is kind of you, you know, this is, you could move Breakfast Club, Charlamagne anywhere and you're the network now. So it's really cool to see. Congratulations.

• 41:21Speaker 02

  Yeah, and I mean, even salute to iHeart. You know, I've been with iHeart for 15 years, you know, started off as a talent, you know, then became a partner when I created the Black Effect Podcast Network, which is, you know, by far the largest podcast network, you know, for black podcasts. I think right now we got like 50 to 60 podcasts where, but you know, we wanted to create a space that was specifically for black podcasts because that didn't exist. Like, you know, I'm the type of person, I like to look around the marketplace and, you know, see what's missing from the marketplace and that was something that was missing to me. I loved what Bill Simmons was doing with The Ringer, you know, I loved, you know, watching what they were doing with Smartless. I watched, you know, loved watching what they were doing with Gimlet, but I saw a lot

• 42:04Speaker 02

  of these black creators who were, who were doing two things, right? They were putting their podcast out, but it was like video first. So their videos were getting like tremendous views, but the audio wasn't necessarily reflecting that.

• 42:19Codie Sanchez?

  Yeah, that's hard to.

• 42:19Speaker 02

  We all know that the money is in the audio.

• 42:22Codie Sanchez?

  Yeah.

• 42:22Speaker 02

  So I was like, man, you know, what if we created this network, you know, got these individuals who already have these, you know, podcasts, put us, you know, all, all under one umbrella and use iHeart's sales team to really, really pump their audio because iHeart is the biggest, you know, conglomerate when it comes to audio. Nobody does audio better than iHeart. I'm not saying that because I, I, I work with them. I'm saying that because it's the truth, right? So radio, podcasting, nobody does. Audio better than iHeart and man, if I could show y'all the data of some of these podcasts who had these big video numbers, but the audio numbers weren't necessarily matching the video and how when they partnered with Black Effect and iHeart,

• 43:03Speaker 02

  how we were able to get those audio numbers booming to the point where we're at like 11 million, 12 million audio downloads a month. And that makes, you know, Black, Black Effect, you know, one of the biggest podcast networks out there. Like that's very rare air to be, you know, have a network getting 11 million, 12 million audio downloads a month. And, you know, things like that is what makes you a lot more valuable to, you know, whatever company you're with.

• 43:30Codie Sanchez?

  What's interesting, I kind of want to talk about that for a second. I don't, I don't know about you, but I, I had a long period and I'm trying to, I'm thinking through it right now. But where I, I'm Latina and a chick and it always bothered me when somebody would reach out to me and say like, hey, we, we want to talk to you. You're a female CEO. We'd love to have a female CEO. Uh, come speak about XYZ or like you're a Latina CEO. Come speak. And I kind of would be like, one, if it was female CEO, I'd be like, I don't know what my vagina has to do with it. Like I just, I'm just in charge of this business and I happen to have that anatomy, you know? And, um, and I remember I did write that in one email and then one of my execs was like, maybe we could not do that.

• 44:12Codie Sanchez?

  But I, I kind of like took it personal. I had a little chip on my shoulder. Maybe I have less of one now, but I'm curious for you, like when people say like, Charlamagne, black CEO, come speak. Like, are you like, yeah, fuck yeah, because I represent all these people or are you like, who cares? I'm a CEO. I just happen to be black. Like, how do you think about that?

• 44:31Speaker 02

  That's a great question. I don't, um, when I pull up the Chick-fil-A, it don't bother me that, you know, they specialize in chicken sandwiches. I'm pulling up the Chick-fil-A because they specialize in chicken sandwiches, you know, or if I, if I want to go to, you know, pizza, if I want pizza that night, I'm not going to go to a burger spot. You know what I'm saying? So it's just like for me, that don't, it don't bother me because we are, we are unicorns because we can't sit here and act like we don't understand the country that we live in. We live in the country called America. America is, you know, a country that was founded on white supremacy. Like, you know, just call it what it is, right? So like that is. What people think of when they think of America. That's what they've always presented to us, right? Like a white man.

• 45:15Speaker 02

  So I don't have a problem being a quote unquote unicorn in this space. If you are a, you know, woman CEO who's done great things. Hey, sadly, we live in a country that doesn't think women can do amazing things. Like this is a country that, you know, just gave women the right to vote in our lifetime, right? So you know how they kind of already perceive women. So when they look at you as a woman CEO, they're looking at you like, damn, I can't believe she, she did all, I can't believe she got that done. Why? Because you're a woman. Same thing with a black person. Why? I can't believe that a black person could achieve those kind of things because of all of the things that this country has thrown at us historically. So things like that do not bother me.

• 45:56Speaker 02

  If you want me to come out here and be the, uh, the, you know, the bearded woman at the circus or like, I don't, I don't have no, no problem with that. Cause I feel like, you know, by the time I sit down with you and have a conversation, you're gonna say to yourself, I understand why that person is in the position that they're in.

• 46:11Codie Sanchez?

  Yeah, you know, it's interesting. I think culture and race are, I don't think about it as much now because I'm like a little bit of a spreadsheet nerd. But, you know, as I've gotten on the internet more and then people, of course, they notice you. Like, yeah, he's black and yeah, she's a chick. Like, okay, yeah, I guess that's part of the equation.

• 46:26Speaker 02

  Yeah, now you're stating the obvious.

• 46:27Codie Sanchez?

  Yeah, exactly. Yeah, I'm like, all right. But, but then I realized, man, actually there was a bunch of stuff when I was growing up that we didn't actually do, that I think hurt us monetarily and hurt, and by us, I guess I mean women or Latinos in this instance. Like when I was growing up, you know how they say you don't talk about, uh, sex, religion, politics?

• 46:46Speaker 02

  Politics, yeah.

• 46:46Codie Sanchez?

  In, in, for Latinos, religion's cool. Jesus is all around. Like everybody can talk about Jesus, but you don't talk about sex. You don't talk about politics. You don't talk about money. Like money's like, nobody talks about that as a Latino. And I think for that reason, it was harder for me to make money, like growing up, you know? Like because I was like, no, we don't talk about it. It's not good. It's private. Rich people kind of suck because you had to be bad to get it. And so I had all these ingrained narratives. And I'm curious, and like in black culture, is it similar at all? Can you talk about money in the same way? Are there like things that hold black people back monetarily? That you're like, why the fuck do we do that? Don't do that anymore.

• 47:21Speaker 02

  You know, that's, that's a great question. I don't like to answer questions on behalf of the whole black race. Because black people are not, you know, monolithic. And, you know, there's a lot of black people who don't like me. So I don't want them to think that I'm speaking. I'm speaking for them. But from my perspective, yeah, a lot of conversations like financial literacy did not happen. You know, in the black community, like, at least, at least in my community, I don't want to say in the black community, at least in my circumference. Like, you know, my father was definitely an entrepreneur, right? Like, my father, you know, he owned a fish market when I was young. So I would be there hanging out, you know, working. My father also did construction. So he was an entrepreneur, even though he did work for a construction company for a period of time.

• 48:05Speaker 02

  But for the most part, you know, all the money he made was, you know, doing things independently. So that was always kind of my mindset. But nobody taught me about, you know, taxes and, you know, um, you know, high yield savings accounts and stocks. Like, I didn't learn about any of that stuff till I got in my late 30s, you know, early 40s. I think the not talking about money thing is interesting though, because of course, none of us wanted to be broke, right? That's what led, you know, you know, guys like me to start selling dope, right? Because, you know, you don't want to be broke. But money was never my motivation, ever. A lot of the times, even when I started, you know, selling dope, I was just doing that because the people around me were doing it.

• 48:48Speaker 02

  And, you know, you would get clowned for being broke. But I never needed money to, to really get anything that y'all got. Like, a lot of times, these guys are, you know, trying to get money to impress women and things like that. I was, I wasn't the best looking, but I, I could hold a really good conversation. I could make you laugh, like, you know. You know what I mean? There was a lot, I, I, the, the girls that y'all was, you know, trying to get, I was. Getting just being my natural broke self, right? So it's like, money was never my motivation. What was my motivation was wanting to realize my full potential as a person on this planet.

• 49:30Codie Sanchez?

  Even when you were younger, you were never scared about being broke or not having money? That wasn't part of your equation? Were you religious when you were young?

• 49:37Speaker 02

  Yeah, I grew up, my mother was a Jehovah Witness. My mother was a Jehovah Witness, my grandmother was a Baptist, my father was a Jehovah Witness too, till he got this fellowship and then, you know, he started studying Islam. So I had, I was getting hit from all different angles. I had my grandmother who was a Baptist, my mother was a Jehovah Witness, so my father who was studying Islam. So I was reading Watchtowers, Awakes, the Autobiography of Malcolm X. Like I was, I had it all. But there was different things that motivated me to want to be successful. Like when I heard Biggie Smalls say, "Being broke at 30 give a brother the chills." Like, right? Or when TLC made No Scrubs. "I don't want no scrub. A scrub is a guy sitting in his best friend's ride, you know, on the passenger side, trying to holler at me." All of that.

• 50:20Speaker 02

  Or when OutKast and Goody Ma'ab made, "I want to get up, you need to get up, get out and get something. Don't let the days of your life pass by. You need to get up, get out and get something. You know, don't spend all your days getting high, because you know, you and I got to do for you and I." When you hear that, that ain't, that's not necessarily about money. That's just about brother. You know, get up and do something with your life, figure it out. And even, even back then, man, I had no problem. I thought about going in the military. You know, there was a time I wanted to work at UPS, because you know, I had an uncle who worked at UPS. Like, and the same thing with the military. I had a, you know, my, my, my mother's first cousin, his name was Bruce, he was in the military. So I was just looking at all of these different things that could potentially get me off this dirt road in Monse Corner, South Carolina.

• 51:05Speaker 02

  It wasn't necessarily always entertainment. Like, I had no problem living what people called a so-called American dream. Like, you just figure out something, you know, that can make you some money to be able to afford a nice place to stay, have some food on the table, and if you want to have a family one day, you can do that. But, you know, it wasn't necessarily, I want to be rich, I want to be famous, I want to be this, you know, multimillionaire, you know, I want, it wasn't necessarily that. Like, I just wanted to not waste the life that God gave me on this planet.

• 51:36Codie Sanchez?

  Yeah, that's true. You?

• 51:39Codie Sanchez?

  Have talked a lot about God on your podcast, in your books, here. What is your relationship with God? And like, how do you use that in your day to day?

• 51:52Speaker 02

  Man, I'm only sitting here because of God. You know, whatever you want to call him, Jehovah, you know, Allah, you know, Jesus Christ. Like, I'm literally in this position that I'm in right now. Because from the time that I can remember, from day one, there was a higher power, you know, guiding me. I know we talk about these, we talk about having like praying grandmothers and, you know, praying mothers. I really, really had that. Like, I had, I was a kid going to field service every Saturday morning, right? So, you know, as long as I can remember, I've been a praying person. And not just, you know, praying, like praying and asking God for guidance

• 52:35Speaker 02

  and direction and like literally feeling that presence of a higher power with me. That higher power literally guiding me and directing me and telling me to go do X, Y, and Z. Go do this, go do that, like literally. And, you know, it was the times where I didn't listen to that voice the way I should have, you know, that caused, you know, so-called negative things to happen to me. And the reason I say so-called negative things is because I feel like everything is just a part of, everything is just a part of this process called life, right? The so-called good, the so-called bad. Everything that happens to you while we're living this thing called life is just part of the process that led you and I

• 53:18Speaker 02

  to both be sitting here, you know, in this moment. But I just feel like the whole way through, it's just been God. And I mean, I remember last year, I said, I said to God, I was praying, meditating, and I said to God, I said, "God, I am ready for every single thing you have planned for me on this planet." I said, "I want it all." And I know people might hear that and they might think, you know, monetary things are just...

• 53:50Speaker 02

  The good things that come with success. No, I want to experience every single thing that God wants me to experience on this planet. Because I truly believe that. I truly believe that, you know, things don't happen to you, they happen for you. So I don't care what it is. I take good news, the same, so-called good news, the same way I take so-called bad news. Because it's just like, all right, well, what God got planned for me next? Like, you know, I got, even today, you make, you might get some news from a business perspective and you're like, hmm, I didn't want that to happen, but God clearly has something else

• 54:35Speaker 02

  planned. So I'm, I'm, I'm open for it.

• 54:40Speaker 00

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• 55:34Codie Sanchez?

  Interesting. I have this line, I've, I wasn't, I guess I was raised similar to, I was raised with a lot of religious influence. It didn't permeate, or it did negatively at some point, and I felt like I had to break that. I became sort of agnostic atheist, then I came back to faith. But there's a line that I always think of by this, she was actually a feminist back in the day, Emma Bombeck, and she has this line that I love, which is, she says, "When I stand before God..." At the end of my days, I hope to be able to say, I have not one drop left. I used every single thing that you gave me.

• 56:06Speaker 02

  Yes.

• 56:07Codie Sanchez?

  And it like, every time I'm struggling, I think about that.

• 56:10Speaker 02

  Yes.

• 56:10Codie Sanchez?

  And I was wondering for you, you're such a man of, of, you read, you know, multiple books a week and many a month. And you're such a man, like you remember all these quotes. Are there quotes that you live by that you like, when your faith is struggling, that you repeat in your head?

• 56:24Speaker 02

  Yeah, I got, I got two, and these are ones that I actually made up, you know, um. Cause I, I deal with really bad panic attacks, right? Like I've got, I've got a handle on them, you know, in, in my more recent years. But like when I was young, I used to deal with like these really severe panic attacks. And when I didn't know what they were, when I didn't know that I was having actual panic attacks, I would always repeat this mantra. I would say, I love Jehovah God and this son, Jesus Christ. I love Jehovah God and this son, Jesus Christ. I love Jehovah God and this son, Jesus Christ. Fuck Satan, fuck Satan, fuck Satan. So I would say, I love Jehovah God and this son, Jesus Christ, three times. And I would say fuck Satan three times. And the reason I would do that is because, you know, when you read in the Bible, in the book of Job, you know, Job's wife kept telling Job, hey, curse God and die, right?

• 57:08Speaker 02

  Why don't you just curse God and die? So I used to always be like, why would I curse God? Like, I'm not gonna ever curse God and die, so let me just curse Satan. Cause I feel like this, this, what I now know to be anxiety, this panic attack is him. So I would say, I love Jehovah God and this son, Jesus Christ, fuck Satan. And yo, I can't even front, it would bring me back to center in a real way. I mean, now, when you, you know, I've, I've done a lot more work on myself, so I do meditation and things like that. So I understand mantras, right? Like you understand the mantra when you're counting your beads, when you're meditating, you understand how that can bring you back to center. I was doing that back then and didn't even know it. And um, my other motto that I always say, I always say, yo, keep God first, stay humble, keep working.

• 57:53Speaker 02

  Anything that happens in my life, I say, keep God first, stay humble, keep working. And I'm, I'm glad we're having this conversation because.

• 58:02Speaker 02

  You know, one thing I've realized over the last few weeks, because you know, we're taping this like the first week of January, right? I've watched a lot of people, like when certain things happen, you know, when certain, like, you know, like you just talked about, you know, my new deal with iHeart, I've watched a lot of people have conversations about that. And, um, man, it really makes me realize how much people don't believe in God and hard work.

• 58:27Codie Sanchez?

  Yeah, isn't that true?

• 58:28Speaker 02

  Because anytime you get to a certain level of success, they think that you had to get there by some nefarious means. They think that you gotta be in the Illuminati, or you know, you busting it open on the casting couch. Men and women, by the way. It ain't just, it ain't just women that they think, it ain't just women they think is busting it open on the casting couch. Men and women, they think is busting it open on the casting couch. And it just makes me realize how many people don't believe in God and hard work. Because if you believed in God and hard work, you wouldn't look at somebody else and just say, "They only got that because they did some bullshit." You would say, "Man, you know, I've been watching that person for decades now. I've been doing radio for 28 years." Like, literally 28 years. Even if you don't count South Carolina.

• 59:10Speaker 02

  If you've been watching me from the time I started with Wendy, it's been 20 years. You've been watching that person for 20 years. You've literally watched that person grow. You've watched him evolve. You've watched ups. You've watched downs. You've watched him go through fire. You've watched all of these different things. But the one thing you can't say is that person wasn't consistent, and that person wasn't working hard. And then when that person, you know, achieved something, you wanna attribute it, you wanna give the devil credit for that?

• 59:35Codie Sanchez?

  Yeah.

• 59:37Speaker 02

  You wanna get, well, you don't wanna give God and hard work any credit whatsoever. So what happens when you achieve a tremendous level of success? Should we just say, "Oh, that person only got that because of Satan? That person only got that because they were busting it open on the casting couch?" I don't even think people understand the narratives they create that will eventually come back and bite them in the ass as well. So yes, I give God all praises, and I am only here because God has been guiding me all of these years.

• 1:00:09Codie Sanchez?

  It's so true. I remember one of my early mentors. said to me, if you hate rich people, then how do you think you're ever going to be rich? And I, and I, and I never hated. I'm not really a hateful kind of person. Sometimes I wish. Like I was, Sierra was here the other week on a podcast. I was like, what do you do, you know, when you have a hater? And she has, she's a woman of faith, you know, she's incredible. I've, I've really come to respect her a lot. And she had such a good line. She's like, you know, I give it up to God. I don't worry about it. But she's like, I'd be keeping receipts though, you know? And she's like, I'd be keeping some names. And I was like, I love that line. Like I, I remember, I like forgive. I remember though. But I think what happens with a lot of us is like, isn't it weird how we're repro, we're, we're wired from being young?

• 1:00:51Codie Sanchez?

  Like sometimes I'll be on a stage in a business thing and I'll say to the audience,

• 1:00:57Codie Sanchez?

  blank is the root of all evil. What's the root of all evil? And they'll just respond.

• 1:01:02Speaker 02

  Money.

• 1:01:03Codie Sanchez?

  When did we learn that? It's not actually that in the Bible. It is the love of money is the root of all evil. Like, how are we programmed to think that? And so that's when I start realizing, maybe it's not always their fault. Like the people who hate on you with this iHeartMedia deal.

• 1:01:19Codie Sanchez?

  I almost, it hurts my heart a little bit. I'm like, I know right where you are. It's that you still think that money is the root of all evil. And you've never questioned why that programming is in your brain and you don't know where it came from.

• 1:01:30Speaker 02

  Oh, I know. I mean, I know where it came from.

• 1:01:32Codie Sanchez?

  What do you think?

• 1:01:33Speaker 02

  It, it came from being broke. Like when you, when you, when you broke, you're going to be disgruntled. When you're broke, you're going to be upset about that. And you're going to say things like money is the root of all evil. People will say things to justify why they're not in the position that they want to be in. But man, I'm be honest, I, I'm, I know this gonna sound crazy. I genuinely, truly don't care about money. I care about being happy. I tell folks all the time, man, what is success? Success is you're doing whatever it is that you want to do and it makes you happy. I know people right now that, you know, are making tens of millions of dollars and they hate.

• 1:02:18Speaker 02

  Their jobs, or they hate, you know, what it is that they're doing. So is that actually success? I know people who are in South Carolina right now, making seventy-five thousand dollars a year, a hundred thousand dollars a year, but they got a roof over their head. They got food on the table. They can take a vacation every now and then when they want to, and they are genuinely happy.

• 1:02:41Codie Sanchez?

  Yeah.

• 1:02:41Speaker 02

  Success should be rooted in happiness, not in a monetary amount of, you know, like, this should just be rooted in, are you happy doing what it is that you're doing? I am happy doing what it is that I'm doing. I love what it is that I do. I like, I love waking up in the morning to go do morning radio. This is literally what I used to pray for and what I used to dream about. When I was in, you know, Charleston, South Carolina, at Z93 Jams in 1999, I was praying for times like this. I wanted to be the super jock. You heard the people I named prior, the Tom Joiners, the Doug Bates. Like, those were the nationally syndicated radio personalities that a whole generation was listening to.

• 1:03:26Speaker 02

  I love being in the middle of one of my unanswered prayers. So there's no dollar amount that can make me any more happier than I already have been. I'm in the Radio Hall of Fame. I'm literally in the Radio Hall of Fame. I've been successful and happy, not because of any money, but because I chose to do something and, you know, God allowed me the wherewithal and the skill to navigate my way to that point.

• 1:04:04Codie Sanchez?

  So one of the things that actually brought me back to you online is you had this post about the trades. And you were talking about

• 1:04:11Speaker 02

  The trades?

• 1:04:12Codie Sanchez?

  Yeah, like plumbing, HVAC and blue collar. And, and I was like, oh, man, you know, I totally agree. And you were basically saying, I think, in so many words, like, blue collar jobs are just as important and powerful as white collar jobs.

• 1:04:28Speaker 02

  More important.

• 1:04:29Codie Sanchez?

  There you go. So I want to talk about this with you. Like, what do you think about university versus trade school? What do you think about blue collar versus white collar? What would you say to a lot of my audiences, a lot of blue collar people? Who are working their way up? Like, give me your take.

• 1:04:44Speaker 02

  I think, number one, you should do whatever it is that you're called to do. But I do think that sometimes we love to push people to what we think is the new trendy thing, right? Right now, it's AI. You know, prior to that, it was like, you know, just, just social media and the internet in general, right? Like, you gotta learn how to code and all of these different things. Sure, you know, I, I do agree with that. But, man, the more things change, the more they stay the same. You still gonna need somebody to come through this building and install the plumbing. You still gonna need somebody to come through this building and install the HVAC. You know, this building is going to need, you know, electricians, right? Like, you're going to need those people with those skill sets.

• 1:05:29Speaker 02

  So I think what the future should look like is people who decide they want to go to trade school and then using some of this new technology to make their jobs easier. It's the, the, the next generation of millionaires and, you know, tens of millionaires, maybe even billionaires are going to come from people who know how to merge the two, the two worlds. I was, it's funny, I was having a conversation with one of my guys about this and, you know, they were like, why you, why you always be telling people to go to trade school? You know, trade school, those are the, those are the black jobs that, that Donald Trump was talking about. I'm like, those are the jobs that pay green. Yeah. Like, like, it's no, there's no, that's not a black job.

• 1:06:09Speaker 02

  Like, we are not in this room right now without anybody who understands how to do things with their hands. Like, every single piece of equipment in this room, the lighting, everything, bathroom I used earlier, was because of a blue collar worker. We can't exist without them. They make the world go around. So, yeah, I do encourage, you know, a lot of people to go to trade school because everybody don't necessarily want to go to, you know, a university and, and, and, and get a degree. Like, and I don't have a problem with that either. Some people want to go to trade school and, you know, do that for a couple of years and come home and start making money immediately. I got, you know, friends and family members back home in South Carolina who've been, you know,

• 1:06:51Speaker 02

  installing HVAC and, you know, doing electrical work for 30 years. Ain't missed a meal, ain't missing no paycheck. They not complaining about, you know, recessions, nothing. They are making their money. Lawn care services, like, there is so many, you know, blue collar jobs that people are making six figures on right now.

• 1:07:13Codie Sanchez?

  And you actually, from what I understand, you have an endowment or you help with education as well in South Carolina.

• 1:07:20Speaker 02

  Yeah, I have a, um, my, my mother went to South Carolina State University. Uh, I have an honorary degree from South Carolina State University. And I started this, uh, endowment fund called the Ford Family Scholarship. And, um, suited, you know, a, a woman I call my, another mother of mine, her name is Nicole Brevard, you know, she was somebody who was, was instrumental in, you know, me even, you know, uh, starting that scholarship fund at, at South Carolina State University. And it is for people who want to major in, um, communications, of course, because I'm, I'm a media personality, English, because my mother's an English teacher, or anything in the mental health profession. And, um, I'm, I'm working on something right now that I think is going to really benefit people as far as like, uh, trade school is concerned.

• 1:08:02Speaker 02

  Because I want to give people incentive, you know, to go to. Trade school and a lot of people can't afford trade school either. So it's like, you know, let's, let's, let's help some of those brothers and sisters who wanna, you know, go to trade school as well. And I, I'm just, I'm called right now to salute a young lady named Jordan, um, Jordan, Jordan the welder is her name on Instagram. The reason I'm saluting her is because she's like a breakfast club, super listener, like she supports us in everything that we do. Like, you know, I do the Black Effect Podcast Festival in Atlanta, you know, every year, I think we're on our, like our third or fourth year. And she always comes to it, but she's a welder. And I just, I just find her fascinating because she lives a great life. She's married, right?

• 1:08:46Speaker 02

  And she's, she's a welder and she makes a great living. Like I said, she comes and supports us at everything that we do and she's a welder. So it's like, you know, we don't, we don't always have to, you know, run to entertainment or athletics, you know, to, to, to live a good life.

• 1:09:03Codie Sanchez?

  No, in fact, there's way more people that are plumbers making a hundred K than podcasters.

• 1:09:07Speaker 02

  And we need them.

• 1:09:09Codie Sanchez?

  Crazy thing to think about.

• 1:09:10Speaker 02

  Yes, and we need them.

• 1:09:11Codie Sanchez?

  Order of magnitude.

• 1:09:12Speaker 02

  Listen, we need them. Like I hate, man, that's why I always say, treat the CEO the same way you treat the custodian.

• 1:09:17Codie Sanchez?

  Yeah.

• 1:09:18Speaker 02

  Because the reality is in a lot of ways, the custodian is more important or just as important. Could you, could you work in a building that was disgusting?

• 1:09:26Codie Sanchez?

  No, absolutely.

• 1:09:27Speaker 02

  You understand what I'm saying?

• 1:09:28Codie Sanchez?

  You heard me. I was like, I heard a bit of noise back, back, like.

• 1:09:31Speaker 02

  You see what I'm saying?

• 1:09:31Codie Sanchez?

  Yeah.

• 1:09:32Speaker 02

  If you knew that the bathrooms in this building was disgusting, you might not ever come here ever again.

• 1:09:37Codie Sanchez?

  Yeah.

• 1:09:37Speaker 02

  So that's why people like the custodians and stuff are important because they make our lives so much easier. So we gotta constantly find ways to make their lives easier as well.

• 1:09:46Codie Sanchez?

  It was so true. Like one of my favorite people, I opened the book with him is this guy, Wayne Hazinga. I'm really bummed that he died before I got to meet him. But he was a-

• 1:09:53Speaker 02

  God blessed it.

• 1:09:54Codie Sanchez?

  Yeah, he was a garbage man. That's how he started. He started, he was a dropout from college. He went to the military. He, he became a garbage man, driving a truck. Then he figured out, well, maybe I could buy one truck and I could start my little route. And that route turned into waste management, which became a multi-billion dollar business. And then Blockbuster that he started and sold before it went sideways and then owned a bunch of sports teams.

• 1:10:17Speaker 02

  What?

• 1:10:18Codie Sanchez?

  Garbage dude. And so it's like, all around us, I think the problem, like the lie that we were told is that-

• 1:10:27Codie Sanchez?

  You have to stay the garbage man when you start as the garbage man. It's like, yeah, start cleaning the toilets, that's sick. But then, how much easier is it to climb the ladder from the guy who did the cleaning to the next rung, to the next rung, to the next rung? If you're competent, and then on the motherfucker.

• 1:10:41Speaker 02

  That's right.

• 1:10:42Codie Sanchez?

  I'm on board.

• 1:10:42Speaker 02

  And by the way, even if you don't want to do that, that's cool too?

• 1:10:45Codie Sanchez?

  Yeah, that's true.

• 1:10:45Speaker 02

  Like, yo, there's parking attendants that I look forward to seeing every day. Cause when I see them, they screaming my name, I scream their name. Like, some of them might be singing songs, like, you know, they, they might be talking to me about stuff that we was talking about on the air. Those are the people I like to talk to. I don't, we, what, what do we know? We've been doing...

• 1:11:03Codie Sanchez?

  We do a lot of this.

• 1:11:04Speaker 02

  Yeah, like, I like talking to working class people. Cause, yeah, I, I definitely, I still consider myself a working class person. I just do a different line of work. But I used to work at Taco Bell. I did telemarketing. I worked at a clothing store. Me and my now wife used to work at a clothing store in the mall when we was, you know, teenagers. I did all of those things, but you really get to see what's going on in the world when you have conversations with working class people. They're the ones that can help you keep your, your boots on the ground.

• 1:11:34Codie Sanchez?

  Let's say we got, we got one of them listening right now. And they get to listen to you, and they've come to the end of this podcast, and you get to send them off. Like, what are you saying to the person who's on their climb, figuring it out? What would be the advice you would give them today? Or the thought that you would leave them with?

• 1:11:50Speaker 02

  The first thing I would say to them is, thank you. I am, I am grateful that you decided to listen to the Codie Sanchez podcast. Wish all the main to God. Thank you. And, um, thank you for, you know, whatever it is that you're doing every day that makes our lives, you know, better. And, yeah, I would tell them, and the reason I'm saying thank you is because I would tell them, you know, make sure that they have a, a attitude of gratitude as well. Because, man, when you wake up every day and you are genuinely grateful for where you are, like, you say, God, thank you, man. God, I'm so thankful and grateful to be, number one, just alive. But then, number two, to be able to do what it is that I'm, I'm currently doing. You will constantly get blessed with more.

• 1:12:34Speaker 02

  I think that is what truly makes an individual happy, right? When you have true gratitude for where you are in life, you know, at the moment. Like, you can't wake up every day and hate what it is that you do. If you wake up every day and hate what it is that you do, please, change what it is that you do. Like, you have to. Like, you cannot wake up every day and hate what it is that you do because you're gonna project that negative energy onto everybody. Like, yo, don't be the garbage man with an attitude, right? Don't be the person working at the fast food restaurant with the attitude. And same goes for us. Like, if I wake up every morning with a negative attitude, I'm gonna get on that radio and I'm gonna project that onto the people. And trust me, I've been that before.

• 1:13:19Speaker 02

  I've been in that space where I've been that before. And God had to remind me quick, I can take this away from you. You do know that, right? I can take this away from you in two seconds. So, you asked for this. You prayed for this. This is what you wanted. This is what you worked hard towards. How dare you come up here every morning and project what you got going on, you know, negatively to the people? That's one of the reasons I started going to therapy. And when I started going to therapy back in 2016, I would literally come on the radio and tell everybody that I'm going to therapy every Friday at 3 o'clock. I started talking to the people about what it was I was dealing with because I owed that to them.

• 1:14:01Speaker 02

  They can't turn on the radio and hear me going off on somebody or hear me maybe badgering somebody in an interview. I'm like, damn, why is this person doing? Why is he coming like that? It might be entertaining to some. Some might be like, what is up with this dude? I started to go do the work on myself because I wasn't happy with what was going on with me internally. And so, me coming on the radio and expressing that, you know, to other people and tell people I'm going to therapy and trying to get a handle on my anxiety and bouts of depression and things like that, that became a whole movement of its own. And that just started with me being honest with my listeners and not wanting to take for granted the blessing that God had gave me because I know he could take it away from me in a heartbeat. And that was 2016.

• 1:14:46Speaker 02

  So, that was six years in The Breakfast Club.

• 1:14:51Speaker 02

  We still here nine years later. I continue to grow. I continue to evolve. So clearly, you know, I did something right.

• 1:14:59Codie Sanchez?

  Last thing for you, like, what are you, what should people be following you on this year? I know you're working on a million things, but like, where should they, where are you like, I'm fucking excited. Tune into this, people.

• 1:15:09Speaker 02

  Thank you.

• 1:15:10Codie Sanchez?

  Yes.

• 1:15:10Speaker 02

  Thank you for that. Um, well, The Breakfast Club is coming to Netflix this year. Um, so you know.

• 1:15:16Codie Sanchez?

  That's sick. So open up your TV.

• 1:15:17Speaker 02

  Open up your TV. Yeah, like right now, if you, you can go to Netflix right now, type in Breakfast Club, and you'll see it pop up. I think they say the video podcasts start on January 26th. So you can set your reminders for that. And I mean, you know, a lot of people are having conversations about, you know, Netflix and they're saying Netflix is trying to compete with YouTube. I don't think Netflix is necessarily trying to compete with YouTube. I just think Netflix is doing what all of these, you know, streaming platforms are doing. Let's bring on content that people want to watch and let's just see if we can, you know, get as many eyeballs over here and have them, you know, spending their time and attention, you know, with us. So I just think, you know, it's dope for the podcasting game. Right? To see where podcasting has grown and where it's evolved to where, you know, a premium, you know, network,

• 1:16:00Speaker 02

  like Netflix, you know, wants to have us on. And, um, man, I just hope to do more of that. Like, you know, I want to like, like, like, sitting here talking to you, you have a hit podcast, but what else does Codie Sanchez want to do? Codie Sanchez might have a scripted show in mind, based off her life or something. Codie Sanchez might want to do documentaries. Those are the things that I'm thinking about with all of these streaming platforms. You know, Netflix has gotten the game in a real way. I think Apple should follow suit. I think Peacock should follow suit. I think Amazons should follow suit. And just tap in with us, right? These new media personalities who, um, you know, have a lot of different content and IP that we can bring to the table. So that's one thing, you know, Breakfast Club on Netflix.

• 1:16:45Speaker 02

  I also have a book in print called Black Privilege Publishing. And 2026 is gonna be a huge year for us because we have Arsenio Hall's memoir.

• 1:16:54Codie Sanchez?

  I fucking love him.

• 1:16:55Speaker 02

  Yeah, which comes out in April. He's been one of my entertainment inspirations forever. You know, I have four huge entertainment inspirations. There's Jay-Z, Clarence Avant, a radio personality named Petey Green, God Bless the Dead, and Arsenio Hall. And so, I mean, it's like a privilege to be publishing his memoir. So that comes out in March, I believe, but you can preorder preorder his book now. My man 2 Chainz, you know, who you should actually have on this podcast because his business mind, he is, you know, a very, very astute, you know, businessman, you know, like one of my, you know, business ventures, which is the Crystal franchises that me and my wife have in South Carolina. I got into them because of 2 Chainz, you know.

• 1:17:37Codie Sanchez?

  What is a Crystal franchise?

• 1:17:39Speaker 02

  Crystal is a burger spot.

• 1:17:40Codie Sanchez?

  Oh, sick.

• 1:17:41Speaker 02

  Yeah, so they serve like, you know, they serve like little sliders, like so they're like the down south White Castle. And so, yeah, you know, he has a role at Crystal. And my man Lil Duval, I saw him one day, because Duval does this thing in his community called Duval Day. And I saw him with all these Crystal burgers and I'm like, damn, I ain't see Crystal in a minute. Where you get Crystal from? And he was like, yo, you know, 2 Chainz is, you know, working with them now. So I reached out to Chainz and, you know, my guy Technique, that's 2 Chainz's partner. And they plugged me right in with my man, you know, Jonathan Childs, you know, who owns the Crystal franchises. So me and my wife ended up doing six of them, including my guy Billy as well. And so, we got 2 Chainz's book coming out, The Voice in My Head is God, that comes out in April. My co-host Jess Hilarious, you know, on The Breakfast Club, she has a book coming out called Tell Death Do We Parent?

• 1:18:26Speaker 02

  It's a co-parenting book. That comes out this year as well. And we have some other ones that we haven't announced yet, so I can't announce them. But those three, we've already announced, so you can go preorder those wherever you buy.

• 1:18:38Codie Sanchez?

  Let's do it. Because preorders are so important. It's always like, I don't think people realize, like, if you like one, you know, if you like Arsenio, if they like you, if they like Jess, like the best thing, it's such a gift to do a preorder, because all the publishing nonsense you gotta get through. So hopefully you guys go buy some of those books.

• 1:18:53Speaker 02

  Preorders are important, but I think that- They're a tad, I'm not gonna say they're a tad bit overrated. I think the publishing company puts a little too much emphasis on them.

• 1:19:00Codie Sanchez?

  Yeah.

• 1:19:01Speaker 02

  Because people buy in the moment, you know? People want to buy like right now.

• 1:19:04Codie Sanchez?

  What about New York Times? Like the shenanigans? I had to go through to try them. I was like, don't buy now. Wait three seconds, only from this spot. It's fucking crazy town. It's my second book, I'm not doing any of that.

• 1:19:15Speaker 02

  I care, I care about selling books more than I care about the list. Cause the list is all politics, you know that?

• 1:19:19Codie Sanchez?

  Like, I can't believe they let me on there. I, I thought for sure, no, fuck, you know, Main Street Millionaire title about boring businesses making money. Like, I'm a capitalist. Yeah, but they don't, I don't think.

• 1:19:30Speaker 02

  I'll drive myself crazy worrying about stuff like that. Seriously, because you just don't, I, I don't know how it works. Like, you know, it's all politics with, you know, all of those lists. So I just want people to go out there, buy the books, learn something, you know, from the books, most importantly, because all of those different books serve, you know, different purposes. Arsenio Hall's memoir is just for anybody who grew up on Arsenio and, you know, wants to see the ins and outs of Hollywood in the nineties and why he made the decisions that he made. Because what he was doing was groundbreaking and revolutionary back then. So if you ever woof, woof, woof, woof, woof, you're gonna love that book. Two Chainz is literally the voice in my head is God. So it's like a spiritual book that shows you, you know, why he made the moves that he made, you know, um,

• 1:20:13Speaker 02

  from child to, you know, now as an adult. And, you know, Jess' book is about co-parenting. And it's literally about how her and her, um, you know, her first baby's father, you know, have, had, had a healthy co-parenting relationship. So we got a lot of different books for a lot of different people.

• 1:20:30Codie Sanchez?

  I can't wait to read them.

• 1:20:31Speaker 02

  Absolutely.

• 1:20:31Codie Sanchez?

  Charlamagne the God, thanks for being here.

• 1:20:33Speaker 02

  Thank you, Cody.

• 1:20:33Codie Sanchez?

  This is amazing.

• 1:20:34Speaker 02

  Absolutely.

• 1:20:40Codie Sanchez?

  We are sitting on a generational wealth creation event. If you're here, this means you're a builder.

• 1:20:47Codie Sanchez?

  As we're going through these next three days, I want you to know that the American dream starts with you guys. Buy our little Main Street revolution.

• 1:20:53Speaker 05

  And then I just want to give you guys permission to take a leap of faith.

• 1:20:59Speaker 06

  If I knew then what I know now, I would probably do bigger deals. It's given us a.

• 1:21:05Codie Sanchez?

  Extra layer of security that we never would have had. I am so excited to introduce you to some ordinary people doing extraordinary things.

• 1:21:15Speaker 07

  We have to really take the time to make a meaningful connection. It's the fact that there is a lack of connection and the person just wants to be seen, heard, and understood.

• 1:21:25Speaker 05

  Thanks for taking the question.

• 1:21:26Speaker 03

  Are there extra things that need to be done when trying to pay off bad debt? Great question.

• 1:21:33Codie Sanchez?

  I buy businesses so simple, even your grandmother understands them. That's the game.

• 1:21:38Speaker 07

  It's you and me versus the problem. We're going to try to solve this together.

• 1:21:42Speaker 05

  I know how to build trust in a very advanced way. How does buying a business fit into the vision for your life?

• 1:21:49Codie Sanchez?

  Today, my goal is to teach you some fundamental skills that you can use to accelerate your business.

• 1:21:54Speaker 03

  If you make a promise in the mirror, know that your word is freaking iron to you.

• 1:21:59Speaker 07

  These people on Wall Street, they want to keep the normal people out of the game.

• 1:22:07Codie Sanchez?

  Main Street millionaires are all around this world, and it starts with each and every one of you. What are you waiting for? Your path to ownership starts now. Get your ticket to join us on Main Street. Join us today.

• 1:22:23Speaker 04

  What's the secret to being a great host this season? Keeping things deliciously simple, like mixing Simply Cranberry into a festive drink as guests arrive, or serving up a warm mug of Simply Apple on a chilly night. That means less time behind the scenes and more time in the moment with everyone. Crafted with real fruit, Simply juices and fruit drinks make any holiday drink effortless, inviting, and completely delicious. Simply. Say yes to simple.

• 1:22:53Speaker 07

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