LinkedIn founder: how to get ahead while others lose their jobs | Reid Hoffman

Reid Hoffman is a Silicon Valley legend — co-founder of LinkedIn, one of the world’s most influential investors, and an early believer in Facebook and Airbnb. In this episode, we talk about: – The skills that will matter most in the coming years – What to learn to stay relevant in 5, 10, and 15 years – Promising niches for future entrepreneurs – And why AI isn’t a threat — it’s an opportunity Links: Follow my Newsletter:⁠⁠⁠⁠ https://siliconvalleygirl.beehiiv.com/⁠⁠⁠⁠ https://siliconvalleygirl.beehiiv.com/ Companies & Products: ⁠⁠⁠⁠https://Marinamogilko.co⁠⁠⁠⁠ https://Marinamogilko.co Instagram: ⁠⁠⁠⁠https://www.instagram.com/siliconvalleygirl/ ⁠⁠⁠⁠ https://www.instagram.com/siliconvalleygirl/ YouTube: ⁠⁠⁠⁠https://www.youtube.com/@SiliconValleyGirl⁠⁠⁠⁠ https://www.youtube.com/@SiliconValleyGirl LinkedIn: ⁠⁠⁠⁠linkedin.com/in/marinamogilko⁠⁠⁠⁠ https://www.linkedin.com/in/marinamogilko/ X: ⁠⁠⁠⁠https://x.com/siliconvalleymm⁠⁠⁠⁠ https://x.com/siliconvalleymm

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 0:30Speaker 01

  Your sausage McMuffin with egg didn't change. Your receipt did. The sausage McMuffin with egg extra value meal includes a hash brown and a small coffee for just $5. Only at McDonald's for a limited time.

• 0:42Speaker 02

  Price and participation may vary. Promotion pricing may be lower than meal pricing.

• 0:45Marina Mogilko?

  What's going on? Like, should we be afraid?

• 0:46Speaker 04

  I always recommend hope versus fear.

• 0:49Marina Mogilko?

  Do you think we'll come to a world where we don't need that many people working? Do you think in our lifetime?

• 0:55Speaker 04

  Look, it's possible.

• 0:56Marina Mogilko?

  Today, I'm sitting down with Reid Hoffman, co-founder of LinkedIn, and someone who's on the forefront of building and using new AI tools. I wanted to have a conversation with someone who's deep in it about what our future is going to look like when AI is going to be even more adopted in the world. Will AI take over our jobs? Will robots replace us in the near future? What will the world look like when machines grow smarter, faster, and more capable than ever before? What should we be doing right now? And what tools do we need to stay ahead? Let's dive deep into this conversation with Reid Hoffman. Hey, guys, welcome to Silicon Valley Girl. I have one of the most exciting guests today, Reid. Thank you so much for being here.

• 1:33Speaker 04

  My pleasure.

• 1:34Marina Mogilko?

  You're amazing. LinkedIn is one of the platforms where I'm very active and Reid founded LinkedIn. And now you're all about AI. You created an AI version of yourself.

• 1:44Speaker 04

  Reid AI, introduce yourself to everyone. Hello, everyone. I'm thrilled to be here today. I'm an AI-generated version of Reid Hoffman, his digital twin.

• 1:52Marina Mogilko?

  A lot of people who watch my channel are actually really worried. I'm worried as well. Sometimes when I look at the content, AI-generated, you know, some people are getting replaced. Like editors used to cut those short videos. Now we use a nap to do that. What's going on? Like, should we be afraid?

• 2:06Speaker 04

  I always recommend hope versus fear and curiosity and optimism versus, you know, paranoia. But it doesn't mean that it isn't painful to do the transition. So, yes, AI tools will be available in a small number of years for everything. And there'll be AI tools for not just the thing I've created with Read AI, but like real-time interaction with Read AI and all the rest of that, and that will happen. But what we should be doing is figuring out how do we add our own creativity? I mean, you're one of the creators and everyone else. How do we add our own creativity and amplify ourselves with the tools? So like, for example, of course you could have an AI just do all your short editing. I bet you the AI doing your short editing is not as good as the AI plus a human doing it.

• 2:48Speaker 04

  And a human using it can now do a whole bunch more than they before. And remember, they might be able to say, let's create 15 different versions and like, test them to see which are good and do that. And all of a sudden, you have that acceleration of superpower. So fear is generally best converted to curiosity. That doesn't mean it won't be difficult. And that doesn't mean that you won't be learning new things.

• 3:11Marina Mogilko?

  Because AI will be learning new things and becoming better and better.

• 3:14Speaker 04

  Exactly. But it's part of the reason why I encourage people to go play with it, go try it. Because as they realize it, they go, oh, I can still do these things using AI. So, you know, for example, if I'm writing an essay, as opposed to starting with a blank page, I'm probably going to start with a GBD4 prompt, right? And say, hey, I'm thinking about this, this, this, this, and this. I got this. Okay, now this is what I'm going to start working from in terms of how to do it. And that, by the way, just accelerates me and makes my ability to bring in my intelligence as opposed to having to type a lot and stare at the blank page. I can move faster and get to more interesting things. And so it's a, it's a be curious and hopeful,

• 3:54Speaker 04

  but doesn't mean don't expect, you know, potholes, transitions, difficulties. Those will be there too.

• 4:02Marina Mogilko?

  There are some skills that we need to learn in the next couple of years to not be left behind. Obviously, like testing apps, but also I've heard from someone that it's getting a lot easier to code. Like, I can learn just some basic things and that use the Copilot tools and they will help me. Would you suggest doing that or just wait another couple of years when we don't even need coding? And we just talk to?

• 4:23Speaker 04

  Well, so I think within this year, 2025, it'll quickly become that every engineer is using at least one co-pilot agent. And that's part of what professional is. And I think perhaps by the end of next year, 2026, all of us will have a lightweight coding assistant. That doesn't mean it'll code the great iPhone app for you, or it will, you know, invent that that game that you've been thinking of. But it will help you do things like research, where you say, hey, bring these multiple information sources and documents and put them all together and generate a list of questions and then generate some provisional answers. And it will help you with that. And then the coding element will help pull all that stuff together.

• 5:07Speaker 04

  And that will be part of superpower that you and I will now have in that. Generally speaking, AI, I don't suggest waiting because part of what you want to be doing, you know, just like any new technological revolution, whether when YouTube was happening, when the internet's happening, the folks who go and adopt and play with it early then have a differential edge in the change that it means in the industry and their society. And so even though three years from now, the coding tools will be and agents will be much better than they are now, the people who started playing with them now will probably be the people who know how to use them and deploy them much more comfortably early.

• 5:45Marina Mogilko?

  We're talking about like two years. Yes, of course, AI will not be able to come up with an app. But I'm thinking that in 15 years, I will tell AI, like, come up with a business idea, code an app or a website, start selling, figure out the marketing strategy. Like, what should I tell my daughters? What should they be learning now? Should they be acquiring academic knowledge or just learning social skills? Because this is what we'll have left.

• 6:08Speaker 04

  Well, I think it's always good to learn social skills. But for example, take that thing where you say, say everyone was going to GPT-4 and say, Give me an idea for a lemonade stand business. Well, it'll give them all the same idea.

• 6:21Marina Mogilko?

  But it has the memory feature, so.

• 6:23Speaker 04

  Well, but it has a memory feature for you. It's not necessarily taking that memory feature for other folks. It depends a little bit and depends on how the learning and training. But generally speaking, say, all million five-year-olds were equally provisioned with GBD4. Which lemonade stands are gonna work? Well, the the five-year-olds who think, oh, I should make my lemonade stand with Hello Kitty. Right, like, I I know, I know my neighborhood, I know my, like, people who really like Hello Kitty. So I'll go in and I'll prompt it for what would a Hello Kitty, you know, lemonade stand be? And so that engagement and learning how to use the tool, just like learning how to use an iPhone or learning how to use, you know, a computer or learning how to use, you know, kind of, and obviously, you know, Photoshop and everything else are now gonna be much easier

• 7:07Speaker 04

  because one of the things AI is, is it's like the meta-tool. And so it'll, as as opposed to having to learn all the details of Photoshop, you can just use the AI to say, well, I'm really thinking about something that has this kind of look and this kind of light effect. Can you do that? And it'll figure out how to do that for you.

• 7:22Marina Mogilko?

  Yeah.

• 7:22Speaker 04

  Um, as opposed to all the mechanics. So that kind of, um, uh, visual thinking, um, or, you know, creativity or tool use is the thing that you also wanna be instilling with a kind of a, a direction of always be learning.

• 7:36Marina Mogilko?

  But fundamentals like mathematics, uh, basic coding, you're still, it's still gonna be.

• 7:43Speaker 04

  I think that the coding mindset is still useful. I I don't think, yes, I don't think.

• 7:47Marina Mogilko?

  It's all about the mindset and the way we think.

• 7:49Speaker 04

  Yes, exactly. It's a little bit like, you know, people were terrified when calculators came up that people would stop learning math. It's like, no, no, no. But you stop learning the, okay, you know, I have this whole process of how I carry the one and do all the rest of it. I understand how it works, but I use the calculator or now the computer or the phone to do the math, but I still understand math, I still need to understand math, I still think about math in different ways. I just am not, um, like, the job of what I am is a human calculating machine. That job doesn't exist.

• 8:19Marina Mogilko?

  Yeah. Do you think we'll come to a world where we don't need that many people working?

• 8:25Speaker 04

  You know, it's possible. Um, I don't think it's actually in fact any near uh any uh near time.

• 8:32Marina Mogilko?

  We see the trends like Silicon Valley working four days. People are Wednesday, they're like already preparing for the weekend.

• 8:39Speaker 04

  Well, none of the companies.

• 8:41Marina Mogilko?

  What I've seen like in bars, etcetera, they're full Wednesdays and Thursdays.

• 8:45Speaker 04

  Well, uh, the bars may be full, but none of the uh companies that I'm uh working with are working less than eighty hour weeks.

• 8:55Marina Mogilko?

  Okay, but tho- those are startups or?

• 8:57Speaker 04

  Yes, yes.

• 8:58Marina Mogilko?

  But like bigger companies.

• 8:59Speaker 04

  But I think bigger companies are also working their way back through the pandemic. It's part of the why, reason why they return to office and all the rest of this in terms of it. And and I think that the, you know, for example, Germany is an example of an industrialized society that went to a very rigorously maintained number of hours work week. And I think it's possible. But I think that because, you know, human beings tend to wanna go do epic things, work really hard, sometimes make themselves wealthy, you know, spend a whole bunch of time on a YouTube channel, etcetera, etcetera, that I think that that a large number of people will still be very engaged. So I don't think it's it's necessarily a uh a quick general retirement.

• 9:41Marina Mogilko?

  So you're not think, cause my thought was like if it if AI continues to develop that fast, we're gonna have universal basic income. And then some people are gonna work and some people are gonna just enjoy lives. Do you think that's that might be a reality?

• 9:52Speaker 04

  I think people like uh competing for things. Look, it's possible. Like if you got to a point where you had enough, you know, kind of the science fiction, Star Trek kind of future where you had enough, you know, kind of robots that were producing everything and produce, you know, all of our material needs.

• 10:11Marina Mogilko?

  Robots who put your kids to bed, do laundry.

• 10:14Speaker 04

  And it's possible, but by the way, if you even, if you think about like how long it will take to build all those robots?

• 10:21Marina Mogilko?

  Well, like, I don't know, it's so fast. Like I've been in Silicon Valley for ten years, San Francisco full of self-driving cars. And like ten years ago, I couldn't imagine that.

• 10:29Speaker 04

  Yes, although there's still a limited number of those cars that are Waymos. There's still many more Ubers and many more Lifts. I'm just saying there's physical constraints in the creation of that world. That's one of the reasons why people are like, cause I I talk to the same Silicon Valley people you do. And it's like, we're gonna have universal basic income in five years, like no chance.

• 10:48Marina Mogilko?

  Okay, so do you think in our lifetime?

• 10:51Speaker 04

  Not impossible. Look, on one hand is like all the physical constraints of building everything that matters. You know, cars and clothing and houses and, you know, all the rest of the stuff. But then also it gets to, you know, part of what, you know, kind of the human impulse is, like, we compete, as you know, when a lot of people we work with and work alongside here, you know, aren't just content to say, "Well, I've got a house that's in, you know, downtown Berlin game, it's, you know, two bedrooms. You know, I want the big house in Atherton." You know, and so that kind of competing still happens. And so people will still have that as kind of an impulse and want that in various ways.

• 11:31Marina Mogilko?

  Yeah.

• 11:31Speaker 04

  And you see it not just in economics, but also, of course, in sports teams and all the rest of this, and the attention economy and all of this. And so I, I tend to think that, like, there's also this human factor that isn't the, "Oh, I'm, I'm just gonna be happy," you know, kind of, uh, reading books, gardening, et cetera. And so I, I, I tend to think that the, that the, the kind of, "We are all one nation of retirees or one species of retirees." I think that's almost certainly not the future. The question is, how does it blend between it? And obviously, the people who are, who are working hard want to have a differential reward for it. They want something that, that plays into it. That doesn't necessarily mean that there isn't UBI,

• 12:15Speaker 04

  but like, um, you may even need to be what is called CBI, which is Conditional Basic Income, because in order to still be engaged in society, it's like, well, no, you can have a UBI, but you have to spend at least 10 hours a week doing community service, doing something that, you know, helps the local seniors or helps the local schools or something like that. So you're engaged in society and you're invested in it.

• 12:36Marina Mogilko?

  It's really important for longevity.

• 12:37Speaker 04

  Yes, exactly. So what the shape is, I think, is still very, very TBD and further out than most of the technology visionaries will have.

• 12:46Marina Mogilko?

  That makes me, you know, feel better. Okay, let's talk about one from your ship.

• 12:50Speaker 04

  Yeah.

• 12:50Marina Mogilko?

  What I noticed, like, my startup, we build a search engine for study abroad programs. If you ask me now, like, would I build something like this in 2025? Of course not, I would just build an AI bot. So it looks like a lot of business ideas, especially online, there is, you only have like two or three months before OpenAI comes up with another model that solves your problem.

• 13:10Speaker 04

  Yes.

• 13:11Marina Mogilko?

  Do you think there is a chance to build like a company that's bigger than the Mega Seven?

• 13:16Speaker 04

  Oh, almost for sure. I continue to invest. I continue looking to do that. And I think there will be, I think we're, you know, whatever count you have, five, seven, I think there will be ten to fifteen over the next five to ten years. I think we're broadening out that way. Now, you don't do it by building a company that is like, I'm gonna build the new iPhone company. Like, I just have a new idea for an iPhone. Like, it isn't, like, once a company is really established in its position, you don't actually take it from behind. What you do is, the technology gives you a different angle, and you start building from something else. Like, who would have, who would have thought, five to ten years ago, that Nvidia would be the...

• 14:00Marina Mogilko?

  Oh, yeah.

• 14:00Speaker 04

  Yes.

• 14:00Marina Mogilko?

  Oh, yeah.

• 14:01Speaker 04

  Right. So, it's different angles by which it happens. Now, and the fact that, you know, there's, you know, gonna be a limited number of what are called frontier models, you know, the largest scale AI models, doesn't mean that there aren't room for mega AI startup companies, because it's not only the technology model is not the only thing that matters. It's kind of like, how is it productized? How is it integrated into people's lives? What's your go-to-market strategy? How do those things work? And you can still create businesses that have network effects, marketplaces, other kinds of things, that can be, in fact, very big. And so, and so, I, you know, we at Greylock, myself, we're kind of looking

• 14:43Speaker 04

  at all of the things that could create the next big mega companies. And that's, generally speaking, what you're looking to invest in. Now, that being said, if someone came along now and said, "I'm gonna try to build the next OpenAI from scratch right now," it's like, well, there is an OpenAI that's doing a really, really good job.

• 15:01Speaker 00

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed-sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed-sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed-sponsored jobs.

• 15:30Speaker 01

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• 15:42Speaker 02

  Price and participation may vary. Promotion pricing may be lower than meal pricing.

• 15:45Marina Mogilko?

  What should entrepreneurs look at? What industries?

• 15:48Speaker 04

  The thing that I had predicted, you know, 15 months ago when I was talking to my partners at Greylock, is that we were going to see a whole bunch of enterprise apps. We were going to see, you know, kind of workflow, productivity, coding apps, legal assistance, medical assistance, tutors, all that stuff. All of which is great. And I said, look, I'm happy to invest in a bunch of these things.

• 16:07Marina Mogilko?

  It's not a billion dollar company.

• 16:09Speaker 04

  Well, things don't start as a billion dollar company. It's a question of where, how big and strategic and economic do these businesses get? And so, now for me, I tend to like to be surprised by the entrepreneur who's thinking in a new direction that most people aren't thinking. It was like one of the reasons I, like the first investment that I brought to Greylock was Airbnb, right? Because it's similar things. Like everyone, like literally, like my partners at Greylock, I was like, people are going to rent a room or a house from other people? Like, is this real? And that kind of thing. And so I similarly like to look for those kinds of things with AI. It's like, what's something about the use of AI that most of the entrepreneurs, who

• 16:49Speaker 04

  are all heading towards doing coding assistance, or productivity apps, or new security paradigms, haven't quite gotten? That's like that new way of thinking. And it's one of the reasons why, like, for example, when we were talking about your daughter, is that the role for creativity, the role for, you know, kind of human, you know, understanding humanities and so forth, is still actually, in fact, very important. Because predicting what those markets might be, what people might want at scale, is extremely important. And that's the kind of thing I'm looking for.

• 17:18Marina Mogilko?

  Do you have a feeling of like the markets?

• 17:21Speaker 04

  Uh, some.

• 17:22Marina Mogilko?

  That would be like completely changed by AI and that's the opportunity?

• 17:24Speaker 04

  Oh. Look, an obvious one is kind of looking at the set of different categories that people aren't, you know, per se, thinking about, you know, whether it's marketplaces or networks of various, human networks of various sorts and saying, hey, can AI do something interesting here? And, you know, I don't usually, when I'm ideating on ideas, say them in a

• 17:48Marina Mogilko?

  Okay. Of course. My top videos are like top 10 business ideas or whatever. But like, it's just interesting where you're looking at like healthcare or education. In general, like, we're talking not about entrepreneurship, but like, in general, where do you feel like the biggest change is gonna happen with AI? Like, what's gonna be transformed? I'm hoping healthcare.

• 18:06Speaker 04

  Well, I think healthcare is an obvious and very important one. Think about, um, we have the technology today to have a medical assistant on your smartphone that's better than your average doctor, that's available 24 by 7 to everyone on their smartphone that runs at under, you know, call it a couple dollars an hour in terms of compute costs to run it. We should get that as soon as possible. That doesn't mean doctors out of work. There's all kinds of things for doctors to do. Because among other things, the app may say, hey, these are the three things in most probability from these things, but then the doctor knows, oh, these are the things that I'm seeing in the symptom that you didn't tell the AI that's actually really important that we need to do.

• 18:48Speaker 04

  There's all kinds of, and a doctor can spend more time with patients because the AI, like, hey, look, I had this whole conversation with my medical assistant, and here's what I came up with, and then goes, oh, well, let's spend more time on this one and spend some time, because that's all faster, given the economics of it. So I think that is clearly gonna happen, should happen, should happen as fast as possible. Another one is a tutor for every subject on every age. And to make this kind of like a personal comment, like, I've always been curious to understand quantum mechanics better, because, you know, we have this whole new world of quantum computing, and I'm trying to understand it. And I can repeat the stories that, you know, we read. But, but understanding it in some depth is one of the things I've always wanted to do. Well, now I have a tutor that's infinitely patient.

• 19:32Speaker 04

  They can say, oh, here's the thing that you need to understand. These are the questions you have, what the observer effect in quantum mechanics is, and here are some of the ways to think about it.

• 19:41Marina Mogilko?

  Yeah, that makes sense. Okay, I'm gonna wrap up with two final questions. Can you tell me what are your three favorite AI apps?

• 19:49Speaker 04

  My three favorite AI apps, um...

• 19:53Speaker 04

  I will say four.

• 19:55Marina Mogilko?

  Okay.

• 19:56Speaker 04

  All right. In part because, you know, my own inflection, Pi, has to be one of them. So I'll be three in addition.

• 20:02Marina Mogilko?

  Absolutely.

• 20:03Speaker 04

  Chat GPT, from kind of like a research assistant. A mid-journey from the creation and thinking of bringing me into kind of visual imagination. And kind of being able to create things visually, which I never was able to do before. And then, you know, partially because I've been thinking a lot about we as everyday people are all going to have a coding copilot. So I've been playing a lot with Microsoft's copilot and coding and getting myself back into that to understand how this is going to transform everyone's use of phones and computers.

• 20:39Marina Mogilko?

  Yeah. And the fourth is yours.

• 20:41Speaker 04

  Yes. Inflection's Pi, which part of it was training a chatbot to be as good at EQ as it is at IQ. To be kind of engaged and warm in the conversation. And I think we've actually had a great industry-wide impact. So I think as people have looked at it, they've gone, oh, that's really important. We're going to add some of that into what we're doing.

• 21:03Marina Mogilko?

  Okay. And the last question is because you're doing the AI version of you, which looks really realistic now that I see in real life because they've shown me all the videos. Should everyone think about creating an AI version of themselves? And have you thought about, like, have your opinion of your legacy changed once you've created the AI? Because it can live longer than you can live for years.

• 21:25Speaker 04

  Although at the moment, my AI agents live shorter than me because we're revising them so much. So it's right now, they're actually, it's shorter. But, you know, I do think that everyone ultimately should consider it. I mean, especially if you, you know, you have kids and they have grandkids and there may be something that's kind of.

• 21:43Marina Mogilko?

  It's like generations are talking to each other now.

• 21:45Speaker 04

  Yes, exactly. So like, that could be a very human enhancing case. Obviously, folks who are doing stuff in media like you are, like I am, that's very useful in various ways. And we've had Read AI give, you know, keynotes at conferences and other kinds of things.

• 21:59Marina Mogilko?

  Yeah. I was just at that conference.

• 22:02Speaker 04

  Exactly. And so I think that's another thing. Your front end is not the phone directly calling you, but you could imagine like, like your front end is your AI agent. I'm trying to remember, are we, like, oh, yeah, I remember who you are. It's like, oh, are we meeting for coffee tomorrow, two or three? Oh, it's three. And I said, okay. And that could all happen with the agent. Or. I really need to get to Reed right now. What's the issue? Let's talk about it. Oh, wait a minute. This does sound important. Let me see if I can get him on the phone.

• 22:30Marina Mogilko?

  That's awesome. Even like adopting someone's mindset. Because I sometimes ask ChatGPT, can you think like this person?

• 22:36Speaker 04

  Yes, exactly.

• 22:37Marina Mogilko?

  That's very useful. Thank you so much, Reed. You gave me a lot of hope. Because I was like, oh, my God, it's taking over everything. But it's actually enhancing us. And this is what your new book is about, right?

• 22:46Speaker 04

  Yes. And we're doing all kinds of little AI things to also enhance and promote it.

• 22:52Marina Mogilko?

  That's awesome. Thank you so much.

• 22:53Speaker 04

  Thank you.

• 22:54Marina Mogilko?

  Thank you.

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