Morgan Riddle: Never Let A Man Pay For Your Lifestyle! The $1M Exit Strategy That Bought Back My Freedom

Morgan Riddle, lifestyle creator and co-founder of The 400 Club, joins Maggie Sellers Reum for an exclusive conversation about dating, breakups, financial freedom, and moving on from a high-profile relationship with a tennis star… Morgan opens up about going from a $75 TikTok brand deal to a seven-figure creator income, building her own money inside a life that looked perfect online, and why financial freedom can change whether you stay, leave, or lose yourself in a relationship! Get unselfish access to the insights that will help you own the room. Sign up now https://linkly.link/2jPXJ —------------------------- Timestamps: Intro (00:00:00)The Reality Of WAG Life (00:01:45)Building A Bigger Mission (00:02:37)Why Money Matters (00:03:53)From $75 To Millions (00:05:38)Powerful Woman In Tennis (00:07:05)Why Women Need Money (00:07:53)Financial Freedom In Love (00:10:09)F*ck You Money Number (00:11:37)Fear Of Losing Everything (00:14:44)Outgrowing A Relationship (00:17:35)Escaping The Golden Cage (00:19:37)Pipedrive Ad Read (00:20:13)Pique Ad Read (00:21:30)Did Anyone Say Stay? (00:22:27)Life After Leaving (00:25:19)World’s Best Ex-Girlfriend (00:27:09)New York Breakup Cure (00:28:03)Dating After Six Years (00:30:01)33 Dating Non-Negotiables (00:31:27)Growing Up Without Money (00:33:05)Money Changing Relationships (00:34:30)Why YouTube Went Quiet (00:36:41)From Brand Deals To Equity (00:40:06)Angel Investing Fears (00:42:05)How Morgan Makes Money (00:43:26)Standing Up Publicly (00:45:30)Bilt Ad Read (00:46:00)Lululemon Ad Read (00:47:00)Female Sports Opportunity (00:48:16)Building The 400 Club (00:50:06)Female-Friendly Sports Leagues (00:54:39)Dating In New York (00:59:57)Recent Credit Card Spend (01:01:48)Most Expensive Purchase (01:02:33)F1 Or ATP? (01:03:02)Olympics Or World Cup? (01:03:18)US Open Or Roland Garros (01:04:17)Wing Woman Or Best Friend (01:05:14)HSR Love Note (01:05:37)Joy Has A Habit (01:05:57)Where To Find Morgan (01:06:09) ⸻ Sponsors: Pipedrive - http://pipedrive.com/HSR Pique - https://piquelife.com/hsr for 15% off Bilt - Sign up at http://Joinbilt.com/HSR Lululemon - http://lululemon.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

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• 0:43Maggie Sellers Reum?

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• 1:04Speaker 01

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• 1:33Speaker 02

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• 2:03Maggie Sellers Reum?

  When you decided to obviously go off on your own and no longer the most powerful woman in men's tennis.

• 2:10Speaker 03

  I think I still could be.

• 2:11Maggie Sellers Reum?

  Yeah. Talk to me about what are the signs that you've outgrown a relationship? Were there people in your life that told you to stay?

• 2:19Speaker 03

  Not a single one. It ultimately came to the point of if I don't choose to do this, I'm gonna end up paying for it.

• 2:25Maggie Sellers Reum?

  Did you have fear around if you break off this relationship, all of this life that you have built can go away?

• 2:32Speaker 03

  Really, this was the first time that I'm publicly even, I'm still trying to process. I'm still figuring it out.

• 2:40Maggie Sellers Reum?

  Hi, angels. Did you know that subscribing to our channel is free? And it's the simplest way that you can support our show and help us grow. If you do this, we can bring you even more of the content and the guests that you love. All you have to do is just hit the subscribe button below. So please, if you wouldn't mind, subscribe to the channel and thank you.

• 3:07Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart and rich. So let's get into it.

• 3:17Maggie Sellers Reum?

  Morgan Riddle, are you ready to get hot, smart, rich?

• 3:20Speaker 03

  I'm so ready.

• 3:21Maggie Sellers Reum?

  You have been named the most powerful woman in men's tennis to now the world's best ex-girlfriend, reportedly earning $1 million a year. For someone that's not familiar with Morgan Riddle, what would you tell them to get them to stay based on what we're gonna talk about today?

• 3:36Speaker 03

  Ooh, if you are interested in fashion, sport, female fandom, if you want advice on a pivot, I think that's probably something that I'm pretty good at at this point.

• 3:48Maggie Sellers Reum?

  Okay, so you entered into sports as a wag.

• 3:51Speaker 03

  Yep.

• 3:51Maggie Sellers Reum?

  Which a lot of girls want to be a wag. Can you describe?

• 3:56Speaker 03

  Oh, I know.

• 3:56Maggie Sellers Reum?

  What it is like to be a wag?

• 3:58Speaker 03

  It's glamorous in a lot of ways and it's also really unglamorous in a lot of ways. And I think any wag would say this, it's a full-time job to be a partner of a professional athlete. It's highly emotional. You're tied to them and their career in a way that's not typical. You know, I think in everyday life, husband and wife both work a nine to five. They say goodbye to each other in the morning. They get home at night and like, it's quite separate in a traditional role. And when you are the partner of an athlete, like you really are a part of the business and... It's so great and it's so fun and it's so hard in so many ways. So I give a lot of props to any woman who is a partner of an athlete because it's a lot.

• 4:41Maggie Sellers Reum?

  When you then, two years in, started deciding like, I need to create a business, or like have a mission, or have a why, what was that?

• 4:50Speaker 03

  I was working a corporate job. I left said corporate job and pretty much, I think it was actually the same day I posted a Get Ready With Me TikTok. Really just for fun, it was when, I think this was in 2022, when like the Get Ready With Me film style was sort of just picking up. And I'd always been super interested in fashion and I was already getting dressed up for the matches because that was just super fun to me and made the whole experience more fun. So then I posted that initial video and it went viral overnight, started getting more traction, started doing more and more. And then it was a few months after that, I made a like ATP Tour Explained in 90 Seconds video that really sort of dumbed down the tennis tour.

• 5:34Speaker 03

  It was before the Netflix show came out. It was before tennis had the explosion that it's had in the US the last couple of years. So I did this explainer video and it got so much attraction and attention and from the tennis community. And people really liked sort of the, I guess, behind the scenes aspect of the tour because that had never been shown or done before, and especially not by a partner.

• 5:56Maggie Sellers Reum?

  Was there ever a moment that you realized it was a true business though? Like it wasn't just something fun that you were doing to like keep your brain stimulated as you're supporting a partner?

• 6:05Speaker 03

  My first ever brand deal that I did, I think Bloom Nutrition paid me like $75 for a TikTok. And I was like, hell yeah, I cannot believe I'm getting paid for this.

• 6:16Maggie Sellers Reum?

  $75, Morgan?

• 6:18Speaker 03

  $75 for a TikTok, yep. And I took it and I was so excited about it. But I didn't really, I didn't really start making money until probably like a year in, I would say.

• 6:27Maggie Sellers Reum?

  So was there ever a period of time where you were on tour, being a supportive partner, that you weren't earning an income?

• 6:33Speaker 03

  Maybe a few weeks. It was very brief. It was between my corporate job and when I quit my corporate job, I started posting TikToks, but then I got freelance clients. So I had like a hair salon in LA and like a dermatologist in LA that I would run their social media. And that was sort of my income that I got in that first year while I was between working corporate and actually making money from socials.

• 6:55Maggie Sellers Reum?

  And was that something inside of you where you felt that anxiety of like, I need to make my own money, even though it has only been a few weeks?

• 7:01Speaker 03

  Yeah, yeah. It was stressful. And also, my corporate job before, I was working for a nonprofit. Like, I wasn't rolling in money, like, from the way that I, I guess, am now. So I didn't have, like, a stack of savings. I never wanted my partner to, like, pay for my nails or pay for my hair, or feel like I owed someone something in that sort of way. Like, I still wanted to have my own, like, financial autonomy, I guess.

• 7:26Maggie Sellers Reum?

  So you're building this fandom. You don't even really think of it as a business yet. You're making $75 for a Bloom TikTok. Where does it go from there? Because Forbes reported that your annual income was like between $1 and $3 million at one point. How do you go from making $75 a TikTok to, like, bringing in millions of dollars?

• 7:47Speaker 03

  I mean, I guess it was just really growing my audience. I think also, the amount of, like, press and attention that we were getting, why tennis wags were getting in general, brands started to, like, really pay attention. And like I said, brands were already investing so much money into tennis before that. And now there was this whole new set of eyes on tennis, like, through social media and through the partners. But it was a slow build, I would say.

• 8:12Maggie Sellers Reum?

  And while you're doing that, like, are you still having to support your partner in the way where it's like a ton of time in that business, but you're now also being like, wait, what I'm doing is also a business? Like, where was your time and attention being focused?

• 8:28Speaker 03

  That was difficult. It was hard. The better he did, the better I did, you know? Like, the farther he got in tournaments, the more attention and publicity I would get, I guess. So it was really important for me to not only support his career for him, because I wanted him to be the best that he absolutely could be and, you know, accomplish his dreams of being top 10, top 5. But also, I was like, this is an important business for me. I want to make money, want to be a dual income situation. And he was also very supportive of that, which was really great.

• 9:08Maggie Sellers Reum?

  At one point, you were named like the most powerful woman in men's tennis. What did that feel like?

• 9:14Speaker 03

  For me, it was more about like my audience and the girls that I was bringing in and like really creating a gateway into the sport because when I was first on tour, like I didn't know anything about tennis when I first started on it. The more I learned about it, the more I fell in love with it. The more I was watching matches that weren't his, the more I was paying attention to the players. And I was like, this is so, this is such like a, I guess it was a hobby. It was such a fun hobby. And I wanted more girls to be introduced to it because the age demographic for tennis was old. It was all, it was like 61 was like the average age of a tennis fan in 2019, I think. So it was really, that was, I think, the biggest part of it for me was bringing in like that female audience.

• 9:56Maggie Sellers Reum?

  What I find so fascinating about you is just like you've balanced building a brand that was like tied to someone that you're no longer with, as you're like getting your own financial freedom. And something that you said in an article recently that really stuck with me and I think is really important for people and women specifically to hear is like, had you not done that, you would be living back in Minnesota because you wouldn't have the options that you have for yourself now. So for someone that's listening to this, like, that feels like, oh, well, you know, maybe this would be easier to be like my partner's girlfriend or wife and like not be working. Like, what would you say to that person?

• 10:31Speaker 03

  Oh, my God, it would have been so much easier. It would be easier. It would be easier in some ways. And it would be really difficult in some ways. I knew myself and I knew that in those couple of weeks that I wasn't making money on tour. I think that I could see that I would start to resent him because I was I was doing so much for him and working so much for not working so much for it, but like doing the laundry and like making sure he's up on time and you know, like the the things that you do in in a partnership when you have a partner who's very, very busy and dealing with a lot. But for me, I just knew that I like needed something to focus on that was outside of him and like, we weren't married,

• 11:14Speaker 03

  like, the money that he was making was not my money. I had no stake in it. I had no, you know, like, nothing is a promise. And I I knew that. So

• 11:24Maggie Sellers Reum?

  Did you guys have conversations about that?

• 11:28Speaker 03

  There was, early on in the relationship, there was one point where he was like, well, you should just like quit your corporate job. And I was like, I'm gonna do that, but I need to figure out something else to do. And he's like, well, like, I can just, you know, I can't handle things. And I was like, I don't think that's the right idea, because I'd seen other partners on tour in that situation. And you lose a sense of freedom.

• 11:55Maggie Sellers Reum?

  I also think you lose a sense of like equilibrium in a relationship. You know, I had Amy Lou on the show, and one of the most powerful things that she said was she was like, I didn't, like, her husband is the most amazing person, never judged where she was spending, but she felt like she had to justify going and getting a manicure because that's not something that he valued.

• 12:12Speaker 03

  Yeah.

• 12:13Maggie Sellers Reum?

  And she was like, that's when I realized, like, after doing and having our children, like, I needed to go back to work because I even just wanted pocket money.

• 12:20Speaker 03

  Yeah.

• 12:21Maggie Sellers Reum?

  To not have to like justify my spending.

• 12:24Speaker 03

  Yeah.

• 12:24Maggie Sellers Reum?

  When you started really coming into that financial freedom and being like, I don't have to justify things, or I don't have to do certain things, like, what did that feel like as a woman to be able to have that freedom in a relationship with someone who, if you hadn't have, would have a totally different power dynamic with you?

• 12:41Speaker 03

  Yeah, I mean, it was always really important to me to be independent. Like, I did so much without him when I was traveling on tour. I would go to museums. I would go out and go shopping. I'd go vintage shopping. I would go on girls' trips all the time. I needed my own money to like go on a girl's trip to Ibiza. Like I wasn't gonna ask him to do that. And so if I wasn't making my own money, like what I have had all these amazing trips with friends. Would I have been able to like give myself these experiences and never feel guilty about it for a second? Because it was my money.

• 13:11Maggie Sellers Reum?

  We talk a lot about fuck you money and people often say like, what is that? And I'm like, honestly, I grew up with so many women around me that were controlled by money and had to have an allowance. And it's not to buy bags and trips and go on whatever. It's literally to be able to leave any room that you are no longer respected in and be able to walk away. Which is honestly like, why I just respect you so much and like just the ability to like be able to provide for yourself. Did you have a number in your head that you were like, this is the number that I will feel safe and secure? That like I can take care of myself and I don't need anybody else in my life?

• 13:50Speaker 03

  I wanted to get to a place that no matter what happened, my lifestyle would not change. I can still travel wherever I want. I have a beautiful apartment in New York. I, my life has not changed at all. And that's in that article when it said like, would I just be moving back to Minnesota? If I didn't have that money, like that would be a really significant, very difficult lifestyle shift. And to choose to leave the relationship, like just to be honest, would have been much more difficult. If that was my two options of moving back home at 28 years old.

• 14:32Speaker 03

  Moving back in with my siblings, my mom, which I love my family. I adore them. I didn't want to do that. So that's when I say like, having your own money that your lifestyle is not going to change. Whether or not you're in the relationship, I think is really important. And I think that a lot of women in these high profile relationships stay in it. Because their lifestyle would change so much.

• 14:57Speaker 03

  If they don't have their own.

• 14:58Maggie Sellers Reum?

  I also have ended a relationship and engagement, actually.

• 15:02Speaker 03

  I actually have to tell you, I listened to you on Felix's podcast. I had a note that I would just like refer to just when I was going through it of like self-assurance, you know, and I have it in the note with like a link to like the timestamp of the podcast of like, I think it says like really good advice or something. So I have to say thank you for that. It was so helpful to listen to women like you to help encourage me to leave my relationship.

• 15:31Maggie Sellers Reum?

  I like literally have chills because I think, you know, it's funny, I recently just changed the bio on my Instagram. And when I think about like my life's purpose with Hot, Smart, Rich is like to help women build fuck you money. And it's a lot of like investing tips and like business acumen and like talking about the money side of things. But then when I actually like distilled down, like what is like my life's purpose? Like what do I feel like people come up to me on the street and say, it's usually like you tell me to never settle. Like that it always gets better. And I think like me humanizing, you know, this life of like being this investor, whatever, when I left that relationship, I had like no fucking idea what I was gonna do. I was literally like, okay, my ego is so bruised. I have to like publicly talk about this.

• 16:15Maggie Sellers Reum?

  I'm gonna put all my stuff in storage, move to Calabasas. My business is like starting to grow, but like there's like, it's not where it is today. And I think for people to see me like very happily married, build this amazing business, like it is the proof that if you are in that type of a situation where you feel like, oh God, this is not it. But like, I am so scared to get off of this hamster wheel because I don't know what is out there for me.

• 16:41Speaker 03

  Yeah.

• 16:42Maggie Sellers Reum?

  I think I am living proof and I think you are living proof that like it gets better.

• 16:47Speaker 03

  Yeah.

• 16:47Maggie Sellers Reum?

  And like it is so much better not to stay in something that is not for you. And I think that's why I was so excited to have you on the show. Not because of what you've built, only as as someone that's really built the strongest personal brand and made millions of dollars as a wag, but like, I think what I was so curious to really dig into was like, was there that fear that if you break off this relationship, like, all of this life that you have have built can go away?

• 17:16Speaker 03

  A hundred percent, a hundred percent. Yeah. I mean, how could I not really? And I think, I think it was so hard because I have thick skin and I try to not let what people say, either positive or negative, like, really penetrate, like, how I think about myself and think about my life. But I think that so many wags and like, women in high-profile relationships really live in this, like, prison of public perception. And that doesn't go away when you're out of the relationship. But for years and years and years, I've had so many people coming to me from every angle of like, you have the dream life, like, everyone wants to be a tennis wag, everyone wants to be traveling the world, like, oh, like, the luxury of this, like, you live, like, the most incredible life. And I was hearing

• 18:00Speaker 03

  that. And I was so sad. And I was so not happy, but I felt so guilty because I had so many people, like, telling me that I was living the dream life. When I was leaving, I was like, is this the best it's gonna get? Because that's what everyone was telling me for years and years and years. And ultimately, came to the point of like, if I don't choose to do this, I'm gonna, I'm gonna end up, like, paying for it in a lot of ways.

• 18:30Maggie Sellers Reum?

  When you decided, like, I can't do this, talk to me about, like, the money side of being like, all these brand deals are based on me being like, building this persona in fandom. And like, were you nervous about that part going away necessarily?

• 18:48Speaker 03

  Yeah, I think that people Think that I care more about social media and money than I actually do. What really was important to me was just like being happy and living my life the way that I wanted to live. I wanted to be with my friends. I wanted to get back into routine. So of course it crossed my mind and I had meetings with my team of like, you know, the, these big brain deals that I get for US Open, like that's not going to happen. We're going to have to pivot, but I was, that was not ever really a factor in my actual decision making. Like, of course it crossed my mind. Of course I was like, you know, am I going to fall off? Am I going to become irrelevant? Our brand's not going to want to work with me anymore.

• 19:29Speaker 03

  But that was never, when I like really like brought it down to like, am I going to stay in this? Like, is this what I really want? Like, that was not a factor into it.

• 19:39Maggie Sellers Reum?

  If someone's listening to this that like might be going through that same decision, right? How would you tell someone that are the signs that you've outgrown a relationship?

• 19:48Speaker 03

  I think for me, it really was that thing in the back of my mind that I just like, I just knew it wasn't my life, but like I, I almost felt like I was like observing my life in a way that I wasn't like truly living in it. Like I felt like, I felt like sometimes the world was like spinning around me and I would always try to like reach out and grasp and feel like myself and like feel at home in my own body and like in my own life. And I think for the last probably year and a half, I just couldn't feel that. And every time I would like step out of this, I went to a psychic and she,

• 20:30Speaker 03

  she said to me something that I was just like, oh my God, she was like a golden cage is still a cage. And I feel like over the last year and a half before I ended it, I would sort of like, sometimes I would like step out of the cage and then somehow I would just always end up back in. I don't know if that makes sense, but it didn't feel, I didn't feel like I was living my life.

• 20:52Maggie Sellers Reum?

  It makes sense to me because I've been there. I think what I get this question and I'm sure you will now too because you've ended such a public thing. And people are always like, I just feel like I don't know. And I'm trying to like have a sign and my answer is kind of similar to yours where it's like, you just have a feeling. And I said this on Felix's podcast. It's a fuck yes or it is a fuck no.

• 21:15Speaker 03

  Yeah.

• 21:16Maggie Sellers Reum?

  But I think what I have to give you so much kudos for is like, I didn't have to make the decision of like my livelihood being tied to a person, or at least that's what I thought. And I think that like, it takes so much courage and like risk taking to step off of that hamster wheel and be like, I'm gonna go and do something different.

• 21:40Maggie Sellers Reum?

  For someone that feels that way, whether it's like a job or a partner or something that's like, it's the golden handcuffs and it might be a golden cage in your, in your scenario. Like, what are the things that you did even? Like, obviously you said that you just went to a psychic, but like, what are the experiences or things that you went through to be like, I'm either gonna cut off these handcuffs or I'm gonna get out of this cage and like, find this right decision for me?

• 22:05Speaker 03

  Talking to people in my life, talking to my best friend, talking to my mom, talking to my therapist, unfortunately, talking to psychics sometimes because that's just the type of person that I am. It was just kind of one day I woke up and I just knew.

• 22:16Maggie Sellers Reum?

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• 23:01Maggie Sellers Reum?

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• 24:31Speaker 01

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• 25:31Speaker 04

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• 26:00Maggie Sellers Reum?

  Were there people in your life that told you to stay?

• 26:03Speaker 03

  Not a single one.

• 26:06Maggie Sellers Reum?

  How long had people in your life told you, like, Morgan? This, you needed to make a change?

• 26:12Speaker 03

  No one, really. It wasn't like that. It was like Wimbledon 2025. Alexa, who was at your wedding, came to Wimbledon with me one day. She brought her friend Alex and her and I like spent, spent the day together. And she mentioned to me afterwards, she's like, are you okay? She was like, where's Morgan? Like, you're so like, are you okay? Like, you seem really off. And like, it genuinely was just because on a day-to-day basis, I just was like, not myself. Because I felt like I was living this, I was on the hamster wheel, you know? And it was very obvious to my friends and I, so I also am very private. Like, I didn't, there was maybe... Three people in my life who I told about like what was going on.

• 26:56Speaker 03

  My best friend, my mom, my therapist, like I kept things really close to the chest. Not only because I knew that things could get out and get public, but also I still cared about him and respected him. And like, I, I think when you're in a relationship, like you should stay in the box of your relationship. Like I never wanted to not be a united front as long as I was in it. So no one really knew what was going on, but people were bringing up like, what's going on with you? And it was, they didn't know it was about the relationship or whatever, which it wasn't entirely. It was like, it was a lot of stuff going on. But like hearing that from friends of like, where's Morgan?

• 27:35Maggie Sellers Reum?

  Can I give you the best piece of the dating advice as you go into being single Morgan and single Max?

• 27:39Speaker 03

  Sure.

• 27:41Maggie Sellers Reum?

  Cause that was the exact same advice that I got from my friends when I was with my ex fiance. They were like, where are you? Like, what's going on with you? Like regardless of this relationship, like you are not the same bright light that you once were. And when I started dating my husband, I saw all this dating advice on TikTok that was like, don't ask if he likes you, ask if you like him. And I was like, no, you need to ask whether you like yourself with that person, because you only have yourself for the rest of your life. And so literally I could show you journals. When I was dating my husband and we would be traveling together, I would literally ask myself like, did I feel confident when I was with him? Did I laugh a lot this day? Did I feel like I had to like exaggerate who I was or like almost dumb down that I'm a kind of a nerd?

• 28:24Maggie Sellers Reum?

  And like that I like these different types of nerdy activities? And all of the questions were all about myself and it had literally nothing to do with my husband. And after, cause I was dating a few people at the beginning and after I would look back at my journal pages and I was like, hmm, my husband who I initially said no to dating is like the best version of myself is being brought out.

• 28:44Speaker 03

  Yeah.

• 28:45Maggie Sellers Reum?

  And to this day, it's like, I don't love my husband for who he is. Of course I do, but I love myself when I'm with him.

• 28:52Speaker 03

  Yeah.

• 28:53Maggie Sellers Reum?

  Like I am the best version of myself and I think that's what's hard about. And there's a lot of women listening to this. This is the number one thing that I get. They're like, there's nothing wrong with him. He didn't do something to me.

• 29:05Speaker 03

  Yeah.

• 29:05Maggie Sellers Reum?

  But like, I don't feel good in this relationship.

• 29:09Speaker 03

  Yeah.

• 29:10Maggie Sellers Reum?

  So from someone who just recently stepped off the hamster wheel.

• 29:13Speaker 03

  Yeah.

• 29:13Maggie Sellers Reum?

  How did it feel?

• 29:15Speaker 03

  So good. It's sad. It's so bad. I mean, obviously, like, I spent weeks in bed, like, crying devastated. Like, it was, it was the most heartbreaking, like, horrible thing I've ever gone through. Like, I loved him. I still, I'll always love him. But I now have had so many friends and, like, my managers say, like, I've never seen you, like, smile this much before. Like, I'm just, I'm doing what I want to do. I'm spending time around people who love and support me. I started taking adult ballet classes. I'm, like, going to museums in the city. Like, I'm doing, I'm doing things that make me feel like me and, like, really, like, learning more about myself and coming back into myself. And I think what I would say is, like,

• 29:57Speaker 03

  there's always, no matter what you think, like, there's always a better life. There's always a better partner. There's always a better you that is coming, even if everything seems to be. I mean, literally in the same 10 days, I ended a six-year relationship, moved across the country, and launched a business, which I think are statistically the three most stressful things in life that you can go through. Like, I wasn't sleeping. I wasn't eating. Like, it was, it was absolutely horrific. And then I'm, like, posting on Instagram, like, you know, but you get through it. You get through it and you come out on the other side of it. And I think I'm still going through it. Like, it is very fresh. But I, I already know that I will never regret it for a second.

• 30:42Maggie Sellers Reum?

  How long did it take from, like, when we saw the single maxing post of, like, the world's best? What is it? World's best ex-girlfriend?

• 30:51Speaker 03

  Yeah.

• 30:51Maggie Sellers Reum?

  From, like, when you decided you guys broke up? Like, how long did it take for you to tell the public?

• 30:57Speaker 03

  It actually got, like, leaked to some, like, it was like some random, like, old, like, tennis podcaster. And I'm like, how the hell does this guy? I was so, it was so bizarre. But that, that went, like, public and then the rumors, the rumor mill, like, started. It was so new. We hadn't even told our families yet. And then it got posted on Twitter. And, like, that's just a perfect example of, like, how difficult it is to be in a very public relationship like that is that, like, your shit will get aired out before you even, like, my dad didn't know, you know? So then I had to call my dad because he was like, what's going on here? You know? That sucks.

• 31:36Maggie Sellers Reum?

  So you decided to move to New York?

• 31:37Speaker 03

  Yep.

• 31:37Maggie Sellers Reum?

  What is it about New York that you would tell every single girl that it's the place to go if you're going through a breakup?

• 31:43Speaker 03

  Oh, my God. Well, here's one of my mottos is I've never seen a girl's life get worse after a breakup. And that is especially so if you move to New York. Like, it's just, I don't know, I knew, I knew that if I stayed in LA after the breakup, like, I just would not be able to come into myself like the way that I have in New York. I think the energy, the people there, even the last 10 days in New York have been some of the best 10 days of my life between I got to go to a World Cup game, the Knicks game, the night. I've never seen New York City like that in my entire life, and I don't think I ever will again. Like, it was just the most magical thing, and there's no other

• 32:24Speaker 03

  city in the world that I think like has that magic that I feel like I'm living alone for the first time in my entire life. I never have had my own space, and now I have my own apartment. My friends call it the Barbie Dream House because it's pink and it's the most like girly girl apartment that you've ever seen. There's like animal print rugs everywhere. So I've really gotten to make a home and make a home that like feels like me and really is like an extension of who I am. And that's been very healing to have a home of my own that maybe I thought I never would have.

• 32:58Maggie Sellers Reum?

  I really, I feel like you're living my life, but I was in LA three years ago, and I remember just having this beautiful apartment and just being like, it's so mine. And I think that like this is why stories like this, although it is like a little different, we'll get into your business stuff in a bit, but like I do feel like

• 33:19Maggie Sellers Reum?

  women today, especially ambitious women that like want their own financial freedom, want their businesses, want it all, which I believe you can have, and I think I am living proof that you can really have it all. They hear this like dating sucks and like it's so hard and these men aren't good enough for us. And I'm so curious because I did not have that experience. Like, I loved being single. I thought it was such an amazing growth opportunity, just like entrepreneurship. It's almost like a self-discovery experience where you learn things about yourself.

• 33:51Speaker 03

  Yeah.

• 33:52Maggie Sellers Reum?

  So for you, as someone who hasn't been single in six years, like, what is it like being single today?

• 33:59Speaker 03

  I mean, I love dating. Like, I always enjoyed going on first dates. I like meeting people. I like talking to people. I'm like, I've never had a bad date before because it's like a talk show and like you just talk about yourself. I mentioned in the article that went up a couple of weeks ago that I have a 33-point non-negotiables list, which I've gotten a lot of flack for online of people who are like, okay, she's gonna be single forever, you know, like loser guys. But I, I'm so sure that I like being alone. I enjoy being alone. That unless someone literally checks off every single box and is not making my life so significantly better, I just wouldn't do it. And I know I'm so confident in myself now

• 34:41Speaker 03

  because I can leave what ultimately was a great relationship because I just wanted better for myself. That I trust myself not to go down same patterns that I've done in previous relationship and like throughout my life.

• 35:00Maggie Sellers Reum?

  I love the 33 non-negotiables list.

• 35:02Speaker 03

  I think every girl should make a non-negotiables list.

• 35:05Maggie Sellers Reum?

  What are the three most important to you on that list?

• 35:07Speaker 03

  I would say like emotional intimacy. Like, I really want someone who I can like talk about my feelings with and like they're open about their feelings. And also I want to say that this list is not curated because it's the opposite of my last relationship. Like, something on the list is like no gambling or sports betting. But that comes from the fact that when I was dating my last partner, I would get so many death threats and horrific messages from sports bettors. Like, I truly think sports bettors are like low, low, like scum of the earth because I've gotten such hateful things from them. I think someone who is not going to be, I mean, at this point, like intimidated by me and like my money. Like, I don't, there's not a lot of.

• 35:51Speaker 03

  Single men in New York under the age of 30 who are making more money than me right now. And so I think that there's going to be some pretty serious, um, I don't know, due diligence and like figuring out like, is this guy going to be intimidated? Like, what's his potential? Like, does he see my potential? Does he support my potential is going to be really important. I think just aligned like values, political values, how they care about like their friends and family, how they care about my friends and family is really important to me. Like, my girlfriends are so important to me. My gay best friend Colton is so important to me. They have to get past Colton first before they can get to me. So, I mean, yeah, it's a, it's an extensive list, but like, I'm, I am so confident.

• 36:34Speaker 03

  Unless a guy literally checks every single box, like, I'm just not going to do it.

• 36:38Maggie Sellers Reum?

  When you were growing up, what was money like for you?

• 36:41Speaker 03

  I've actually never talked about this before because I've never like been asked, but I was primarily raised by a single mom. When she was pregnant with me, she was working at McDonald's. So like, I came from nothing. My first crib was a laundry basket. And I think a lot of people have assumptions of like, influence, a lot of influencers do grow up in wealth. And that's why they're able to have that career and like go straight into influencing and like, maybe not go to school or go into influencing right after school is because they have that support system and they have that backup option. And I think one of the reasons I've always been so ambitious is because I knew I didn't have that. So, I mean, from the time I was like 13 years old, I started working. My first job was at the nut stand at the Minnesota State Fair,

• 37:26Speaker 03

  where I'd work like 12 hours a day because I wanted to get like clothes for school or whatever. But yeah, my mom had me when she was really young and um, now she's wildly successful, like C-suite at a media company. So throughout the trajectory of my life, like I've gotten to see her be like a fucking boss and just like work her way up the corporate ladder. That's been like really incredible for me. But yeah, there was times like when I were, when I was younger where we didn't have money. Like, I never had that. So I always knew that I wanted, my goal in life was to get to a point where I never had to like, have those sort of stresses.

• 38:03Maggie Sellers Reum?

  Did any of your relationships change when you started coming into money? It can even be friends, it could be people that were like, Part of your partner's life, like I think that it's such an interesting question to ask. Because I've also seen this with a lot of founders when they like build this business and people think like, oh, they have all this money now. The relationships in their life change quite significantly.

• 38:24Speaker 03

  Hmm. For me, I don't think it was about money. I think it was more about like the social currency and like followers. And when I was still working in corporate, uh, when I first moved to LA, I had, I had girlfriends who were in social media, who had like millions and millions of followers who would always like talk about it of like, you need to be careful, like don't trust people in LA. And I was like, that's such a weird thing to think to like, be like cautious around people. Um, and that was so naive of me because now I've gotten to see firsthand, like some girls I've had in my life have done some weird shit. And I think it's, it goes back to like social media and

• 39:04Speaker 03

  the bizarreness of, of like the currency of it. I don't think that money has ever really affected it. And I think part of that is like, I am like so generous with my friends. One thing that I always say is like, it's lonely at the top if you don't send the elevator back down.

• 39:19Maggie Sellers Reum?

  I've never heard that.

• 39:20Speaker 03

  Yeah. So I was like, my, my biggest goal in life is that like everyone in my life and everyone who I love and everyone who's close to me is like on the up and up with me and I'll do everything to try to get them there.

• 39:32Maggie Sellers Reum?

  When you decided to obviously go off on your own and just be Morgan Riddle, no longer like the most powerful woman in men's tennis.

• 39:42Speaker 03

  I think I still could be.

• 39:43Maggie Sellers Reum?

  Yeah. Okay. Wait, explain that.

• 39:45Speaker 03

  I still am gonna go to tournaments. I would still love to make content around tennis. I already have deals for US Open, like I'm going to US Open. It's not like I'm like erased from that world. Obviously I'm going to enter into it in a different way, but I've had a lot of girls like reach out and be like, please like, don't leave the tennis world. Like we still want this sort of like content and commentary around it. So I'm still going to be there, just in a different way. I'm not like in tennis because of that, you know? Like him and I are still friends.

• 40:14Maggie Sellers Reum?

  I also saw a lot of people, there was like a little girl who made a TikTok this morning being like, I just really want Morgan Riddle to bring back her vlogs. Like where is YouTube?

• 40:23Speaker 03

  I know, I know.

• 40:24Maggie Sellers Reum?

  Where is YouTube, Morgan?

• 40:26Speaker 03

  I'm dying to get back on YouTube. Like I.

• 40:30Speaker 03

  When I first started YouTube, I was posting every single week. It was my favorite platform. I, to this day, do not think that I would have the, the, the business and like the following that I do. Because if someone's gonna sit and like, listen to you on YouTube for like 20 minutes a week, like that creates a connection with your audience. I stopped posting on YouTube, um,

• 40:52Speaker 03

  mostly because whenever I was on that platform, like I really was like showing up as myself. And I think I felt so not like myself the last year and a half, that every time I would like pull out the camera and like start talking and like, I'm doing this, I'm doing this. This is how I'm feeling. I'm like, none of this is true. Like, I can't, but what I was going through at the time, I couldn't speak about publicly. So I, I, I think there's so many influencers who can like, put on a face and like pull out the camera and like do their thing, no matter what they're going through. And I was just not one of those people who could like put on a mask for it. So I just kind of like stopped YouTube and did, stopped being consistent on it because I just felt like a liar.

• 41:34Speaker 03

  And then now I have the pressure of like, I feel like my first YouTube video, I'm gonna have to address like what's going on and I haven't necessarily felt ready to do that. Like I haven't like spoken directly to like my girls about it yet. And I don't even know what I want to say or like how to say it while I'm still going through it. I, when I do talk about like what's going on, I want it to be like helpful and valuable. And so I want to get to the place where I can like fully come out on the other side and be like, okay, this is it. This is what I've learned. This is what happened. I mean, like really, this is the first time that I'm like publicly even, I'm still like trying to process what I even want to say and like what I actually think about all of it. Um, but I'm still, I'm still figuring it out.

• 42:19Maggie Sellers Reum?

  Honestly, thank you. I think like, like I said, it's been so hard to figure out like exactly what I want the impact of Hot Smart Rich to be. Because it was so focused on business and like investing. And I think that's like a huge part of genuinely what brings me joy. But if I really distill down and I was talking to a partner that, you know, spends six figures with HSR. And she's a woman executive and she was like, what is it that like fuels you? And I said, honestly, it is the fact that I want every single woman to be able to have fuck you money, to leave any room that they are no longer respected in. And like, I think in our society, we, we do glamorize like the Hermes unboxings and the trips out and like,

• 43:01Maggie Sellers Reum?

  the lifestyle that like, of course, I would be lying if I said I didn't want to live that and do live that. But it really distills down to that, like, I want women to be able to have that financial freedom and like, live out their best life.

• 43:17Speaker 03

  Yeah.

• 43:17Maggie Sellers Reum?

  In every single thing that they're doing.

• 43:19Speaker 03

  Yeah.

• 43:20Maggie Sellers Reum?

  I think a huge way that women are able to do that, especially, especially when you do have a complicated life partner and maybe your next boyfriend will be a finance bro and it'll be a crazy like cycle of life for him too. Content creation is the ability for women to be able to do that, no matter the situation that they're in.

• 43:39Speaker 03

  Yeah.

• 43:40Maggie Sellers Reum?

  And I think a huge trend is going to be creators that build generational wealth through investing, through equity ownership. Where is your attention in terms of like going from the brand deals to now moving into this like equity ownership? So that you have these opportunities to make generational wealth?

• 43:59Speaker 03

  I mean, I think starting a business is a really big part of it. I started investing pretty much as soon as I started making seven figures. My dream in life is to have nepo babies. I don't say that.

• 44:09Maggie Sellers Reum?

  Your saying?

• 44:10Speaker 03

  What?

• 44:11Maggie Sellers Reum?

  Our saying, I'll give you a sticker. It's future nepo baby parent.

• 44:14Speaker 03

  Oh, I need one of those.

• 44:16Maggie Sellers Reum?

  That's literally on our t-shirts.

• 44:17Speaker 03

  Wait, I love.

• 44:17Maggie Sellers Reum?

  I will give you one.

• 44:18Speaker 03

  Okay, I, yeah, I, I want to have, I want to get to a place where I can have like little very, um, very respectful, nice nepo babies, um, that are raised really well. Obviously I care about money, but I've always been way more intrinsically motivated. Like, I think how you were saying, like, your goal is to get women to a place where they're making fuck you money and then they can have this autonomy to be able to choose the life that they want to live and the life that they want to have. And I have a note or a, a photo album in my phone that has screenshots of messages that girls have sent me over the years. And whenever I'm feeling.

• 44:59Speaker 03

  Not super confident about like my content or like the work I'm doing or like feeling like I'm like being shitty at Instagram or whatever. I always go back and refer to this album and be like, okay, like even if, even if you made one of these girls' lives better, you taught one of them something or you encouraged one girl to like leave the relationship she didn't want to be in, like all of that is worth the work that you're doing. So I do, as much as I think like building the generational wealth is important, I think being able to have girls learn from my life experiences is always going to be the thing that like drives me the most.

• 45:38Maggie Sellers Reum?

  Let's talk a little bit about angel investing.

• 45:40Speaker 03

  Okay.

• 45:40Maggie Sellers Reum?

  Have you done it yet?

• 45:41Speaker 03

  Nope.

• 45:42Maggie Sellers Reum?

  Have you been approached to do it yet?

• 45:44Speaker 03

  Yes.

• 45:44Maggie Sellers Reum?

  Why have you not done it?

• 45:46Speaker 03

  I think that I still have some like financial fear because I know what it's like to be so poor and not even like, I'm talking about childhood, I'm talking about like, I don't think there was ever a time in college where I had more than $200 in my bank account and like, I know what that feels like. And so I think I still have a little bit of that fear in the back of my mind. So I've been a very, very, very safe investor up until this point.

• 46:11Maggie Sellers Reum?

  Have you seen this trend though of like Alex Earl, obviously with what she's doing and then like Fia just raised with all of these creators? Has there been a category or a company that you've gotten close with and you're like, I could get behind something like this?

• 46:25Speaker 03

  What I would love to do is like invest in like a sports team or a new league or something. I've been, I've been approached about like pickleball and paddle leagues and stuff and nothing's really sparked my interest, but I think if someone approached me about like starting like a women's sports team or like something like that, that's probably what I would be more interested in and aligned with. No, products have never really been, like I'm not the type who's like linking products all day on my stories. I think it's going to be something that's more. Community, female fandom, sport, female engagement focused.

• 46:58Maggie Sellers Reum?

  Okay, so if you don't like a ton of products, one of the things I was fascinated by when I was doing some research on you was Google. I had Google, like, what do people search about this person? And a lot of people were like, how does Morgan Riddle make money? By the way, the same is searched for me. It's like, how does Maggie Sellers-Rae make money? So if you don't like a ton of products, where does most of the revenue come from for the personal brand?

• 47:18Speaker 03

  Personal brand is like brand deals and sponsorships. Um, and something that my team has really worked towards is I have like very long-term partnerships. Right now I have two, like year-long partnerships that honestly I, I wouldn't have to do any other brand deals outside of them because they're with like really, really amazing partners. I do like multiple like deals and posts and event appearances for them. So those are kind of what I focus on and I encourage other like content creators to try to get those long-term like partnerships and brands that you really like establish a relationship with.

• 47:53Maggie Sellers Reum?

  So if we go through the different iterations of like 2023, 2024, 2025, 2026, where has it roughly landed for you in terms of like the big growth spikes?

• 48:02Speaker 03

  I think 2024 was really my big, like that's when I started making seven figures a year. And yeah, it's just continued to grow since then, but it was like, it was like my, I think I was making maybe 60K at my nonprofit job, which I was so happy to do because I loved the work so much. And then, yeah, it jumped from like 60K to seven figures and maybe a year and a half.

• 48:32Maggie Sellers Reum?

  Does that, like, isn't that just crazy to think about? This is what I'm talking about with content creators, having this unique ability. Like, I truly feel like we are in this era of like women having more influence and more power and more status in society, not only from the money.

• 48:48Speaker 03

  Yeah.

• 48:48Maggie Sellers Reum?

  Obviously, the great wealth transfer is happening, but also in status, like in that cultural currency that you're talking about.

• 48:55Speaker 03

  Yeah.

• 48:56Maggie Sellers Reum?

  That power dynamic is so needed. We still live in the patriarchy. And I think that you are so, you really stand up for what you believe in. And you do put things on the line. Where does that come from?

• 49:08Speaker 03

  I'm always the person that will like say the thing that like other people won't say. And I think that's where I get honestly, a lot of my confidence from is because I really try to like stand true about the things that I care about. And like, you know, I started posting political things pretty much from the get go. And I always got hate and I'll lose every time I post something political, I'll lose thousands of followers and I'm absolutely a okay with that.

• 49:34Maggie Sellers Reum?

  Every now and then I hear something and my reaction is pure shock. Wait, people aren't already doing this? If you make a rent or a mortgage payment every single month and there's a way for you to get rewards back for that payment, why would you not be doing that? Our sponsor, Bilt, lets you earn points on rent and mortgage payments to use towards flights, hotels, Lyft rides, and amazon.com purchases. And Bilt also has 45,000 restaurants, fitness studios, pharmacies, and other partners in their network. Maybe I'm oversimplifying this, but I think a lot of being good with money is about simply not ignoring the obvious. You're already making this payment every single month. The only difference is whether something comes back to you in return.

• 50:17Maggie Sellers Reum?

  As soon as Bilt was explained to me like that, it became one of those things I just could not ignore. Join the membership for where you live at joinbilt.com slash HSR. That's J O I N B I L T dot com slash HSR. And make sure that you use our URL so they know that we sent you. Everyone has that one brand they always reach for because it's a trusted classic, right? For me, that's Lululemon. And they've just become a sponsor of Hot Smart Rich. Sometimes I wonder if I love it so much because we're both Canadian. But really, I know it's because their styles are consistently so flattering and comfortable. This top in particular, their Flowi Tank, is one of those pieces that's actually perfect

• 50:58Maggie Sellers Reum?

  for LA because it's lightweight and buttery soft, but also minimal and sleek. It's why racer back shape also gives me a lot of Movement when I'm doing low impact workouts. And because it has added Lycra fibers, it stretches easily, but also holds its shape over time. And that can be said about any of my Lululemon clothing. It always lasts for years. So don't sit on it if there's something you've got your eyes on. Lululemon offers free returns too. So there is never a risk if you change your mind. Head to lululemon.com to get your hands on their Flowwide Tank in so many different colors. Sports and being opinionated. So Laney was just on the show and she said like, sports is really the only place that women are taught to be loud and to be aggressive.

• 51:42Maggie Sellers Reum?

  And it's no coincidence that like 98% of C-suite executives that are women played sports when they were growing up. I think that

• 51:50Speaker 01

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• 52:50Speaker 04

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• 53:19Maggie Sellers Reum?

  The craziest stuff that I've even seen is like 46 billion minutes of women's sports were consumed in the US alone in 2025. And even in male dominated sports like F1 went from 8% of female viewers in 2017 to now it's 42% in 2025. This is a moment for women in sports, both in the male dominated sports like and for female sports. You obviously saw this very early and you decided to co-found a business in it. What did you see that people are now just starting to catch up to?

• 53:52Speaker 03

  I mean, from doing content in sport and seeing the the interest in the community that you can build through it in maybe a place that I think before like female fans didn't necessarily feel welcome in, but now between media, I mean, like challengers was huge for tennis, Drive to Survive was huge for F1, now hockey between heated rivalry and off campus. Like, I think that pop culture and media and brands investing in the sport like have just continued to grow and blossom with it. And I really fell in love with like that aspect of it and the community aspect of it and being able to work towards a goal

• 54:36Speaker 03

  of making sports some a place that like women feel valued in and seen in and are, I mean, what we're working towards is that they're not going to be like an afterthought in the world of like sport and marketing and that teams and leagues are really seeing the value of female fandom. And so that's what 400 Club is, is really the bridge between female fandom and commercial opportunity.

• 55:03Maggie Sellers Reum?

  Okay, because I was gonna do my next question, like when Olivia from Travel with Libby was on the show, I was like, you have these hilarious skits of like billionaires yelling at you, but like, what is the business that you actually run? And she described it like so well. She's like, people pay us $100,000 to literally book their travel. They have to spend over a million dollars. And I was like, I get it. With the 400 Club, how are you guys currently making money?

• 55:25Speaker 03

  Yeah, so I met Cherry, my co-founder. She's based in London two years ago at a like it was a tennis exhibition event in London. We stayed in contact, but she started Four hundred club in London, sort of as like a a members' club that was female athletes, female founders and creatives that she was bringing together on the platform of sports. So whether that's like VIP boxes or exclusive dinners and that really snowballed into something so much bigger. So she reached out to me at the end of 2025 because we stayed in contact. And she was like, I really want to bring this to the US. Like, it's become so much more. You're the only person that I can think to do this with because US right now that is really

• 56:08Speaker 03

  just like the culture hub, and I think especially New York between fashion and sport and culture. So now we are growing this community of women, mostly between the ages of 18 and 30, who want to be involved in sport and who want to have these community events and want to be a part of something that traditionally, you know, these rights holders and teams and leagues have not necessarily, I don't want to, I don't want to say like catered to, but have really like paid attention to the value of them. So now we've created this sort of closed-loop commercial engine of we have this community of girls and then we work with rights holders

• 56:50Speaker 03

  and different teams and leagues to sort of build out their female fan strategy. So we did the first female fan strategy for F1 for the Williams team. We've worked with Chelsea FC, with Nike, with Apple, and we pull the data from this community of girls that we have about what they want, whether it's community events or merch or really like what they're looking for and like being like a female sports fan and bring that into the strategy for the team.

• 57:19Maggie Sellers Reum?

  So I'm a huge sports fan and I grew up like playing sports. And it's funny because my husband, like our dream Sunday during NFL is like legitimately watching NFL. Like, we watch almost every single game of US soccer and he's like, oh, you're like the first woman who like genuinely I've dated that like loves sports almost as much as I do, if not maybe even a little bit more.

• 57:39Speaker 03

  Yeah.

• 57:40Maggie Sellers Reum?

  But I always still feel like that, that when I meet a guy and they're like maybe a friend of my husband's and I like try to share like how much I love sports, it's almost like they think I'm doing it.

• 57:52Speaker 03

  Perform.

• 57:52Maggie Sellers Reum?

  To like performatively.

• 57:53Speaker 03

  Mm-hmm.

• 57:54Maggie Sellers Reum?

  Do you feel that?

• 57:55Speaker 03

  I mean, yeah, like if you go to, it's so.

• 58:00Speaker 03

  I mean, it comes back to like the stereotypical like name three players sort of thing.

• 58:03Maggie Sellers Reum?

  Yeah.

• 58:04Speaker 03

  And I think that something that I've always stood by with, especially with tennis is like, you can experience sports in any way that you want to. I loved to dress up for matches and like come in my little dresses and come whatever. People would be like, well, do you think that's like really important for going to matches? I'm like, no, like if you're a girl and you want to come in in a t-shirt and shorts and sneakers and just go and watch the match, like do that too. But if it's more fun to dress up and like experience the sport in a different way and like not know the names of players, that's fine too. Like it can be like a welcoming space for everybody. And yeah, I mean, it's frustrating. And I think that was a big thing about 400 Club is like, right now, if you want to go

• 58:48Speaker 03

  to watch live sports, some like really popular sports bars in New York are like Rocco's and D'Uwes. Like you're going in there, you're getting beer spilled on you, everything smells like chicken fingers. So we kind of wanted to create a place where people or women can come and experience the sport in sort of a different way. So we hosted the first official F1 sponsored watch party for the Miami Grand Prix. We had 150 girls in London come to Soho House and we didn't even say like, you know, wear this or like rep your favorite team. They all showed up in like the Ferrari jackets and like the orange pants for McLaren. And a lot of them came alone and they just wanted to come and have a space to watch

• 59:31Speaker 03

  the sport that they really, really loved with other girls and feel comfortable and feel safe and experience it in a different way than traditionally you go and experience live sporting events.

• 59:42Maggie Sellers Reum?

  What makes me laugh is I'm like, these men think it's performative, but I'm like, we are the same level of like competition and like drive and ambition. And I think the world is just waking up to that. And this goes back to what I was even trying to say before of like, what are those leagues that like lend themselves to like this female consumer better than others?

• 1:00:02Speaker 03

  Mm hmm.

• 1:00:02Maggie Sellers Reum?

  So from your perspective, having like hosted watch parties or like been with the Knicks, like watching even just the streets of New York.

• 1:00:09Speaker 03

  Yeah.

• 1:00:10Maggie Sellers Reum?

  Being on the ATP tour, like what leagues are the most inviting for a female consumer that's listening right now? That's like, I don't really like sports, but I love what they're talking about.

• 1:00:19Speaker 03

  Yeah.

• 1:00:19Maggie Sellers Reum?

  And I would love to watch a game with like Maggie and Morgan. What's the most inviting for them?

• 1:00:24Speaker 03

  I mean, I think the two rights holders that are doing the best job at that are the WNBA and the PWHL, the Women's Hockey League. My family in Minnesota are big, big hockey fans. They have season tickets to the PWHL team in Minnesota, go to every single game. Like, the split is 50/50, and between the team and like the social team that they have there, like, they're just doing such a good job. I went to the New York Liberty game this past Sunday, and it was super like, family-friendly, female-friendly, like, Vagisil's a sponsor. There are teams and leagues that are catching up, and there are ones that establish

• 1:01:05Speaker 03

  from the start, like, we are here for female fans, and they're not going to be an afterthought. They're actually going to be, I would say, the priority.

• 1:01:13Maggie Sellers Reum?

  Like, even for our own data, when we post something in a dump, and it has something to do with female in sports, it is the highest performing post.

• 1:01:22Speaker 03

  Really?

• 1:01:22Maggie Sellers Reum?

  Yeah.

• 1:01:23Speaker 03

  Interesting.

• 1:01:23Maggie Sellers Reum?

  So even like, when we did consumer trends, this was like, a few weeks ago, we posted that like, 98% of females in C executive roles are former athletes. That was the most shared post.

• 1:01:33Speaker 03

  Interesting.

• 1:01:34Maggie Sellers Reum?

  Even like, looking at the data very quickly from Laney's episode recently, like, for sure, the most shared post, all of it has to do with either the Knicks, or like, executives being former athletes.

• 1:01:44Speaker 03

  Yeah. How genius was that Knicks sponsorship that she did?

• 1:01:48Maggie Sellers Reum?

  I mean, but it makes sense, and I think this is, again, going back to like, women watching sports is not performative. Like, whatever reason that brought you to the arena, like, 40% of the arena is a female consumer, and not one person is speaking about that. Speaking to that person. And I even feel that as someone who like, genuinely loves the game, grew up going to the Leafs, the Raptors, even actually, every single MLB Blue Jays, we would like, run the bases on Sundays. Like, literally, I went to every single game as I was growing up. And I never had even thought about it that like no marketing in the stadium was directed towards me.

• 1:02:23Speaker 03

  Yeah.

• 1:02:24Maggie Sellers Reum?

  And then when it seems so obvious now that Laney should have made that decision and you're like, but it was not the norm. So like, it wasn't obvious.

• 1:02:34Speaker 03

  I mean, that's what Cherry and I are like talking about to these, these brands and rights holders is that when we talk about like the commercial opportunity of female fandom, it's really the gap between this massive, highly engaged audience, like real, real audience and the events and partnerships and sponsorships and content that historically rights holders and brands have been leaving so much money on the table by ignoring. And so we really are trying to sort of bridge that gap and be like, okay, here, here's the female audience. This is why they matter. This is what we can do to like work and build with them and monetize with it.

• 1:03:10Maggie Sellers Reum?

  I live my life with data and science and hypothesis.

• 1:03:14Speaker 03

  Yeah.

• 1:03:14Maggie Sellers Reum?

  And one of my hypothesis right now is like, women want financial freedom and they want these types of conversations, but sometimes it's so much easier for the female consumer that's scrolling TikTok to like, watch a video about like fashion or beauty and not necessarily like the things that will actually empower their lives to be a better version of themselves. From your data, from like watching your YouTube's or your videos, like things that you post.

• 1:03:38Speaker 03

  Yeah.

• 1:03:38Maggie Sellers Reum?

  What is your audience telling you like they are just obsessed with watching and consuming right now?

• 1:03:45Speaker 03

  I think content that has purpose behind it. And I, I don't think it's necessarily, I mean, like the niches is highly personal. But when I talk about, like I, I just did a video about the, this New York Times article that went up that was about, um, you know, women and dating and the dating experience. And I was stating how much I disagreed with like the hypothesis of this article and why it was so important that things like this are not like published and that's not what we're, you know, putting out to the world and saying to women. And I think that because there's not a lot of mainstream lifestyle creators that get

• 1:04:26Speaker 03

  into like the grit of that and like the issues with the patriarchy and like talk so openly about money, the way that you do, that when we do.

• 1:04:37Speaker 03

  Like, people really care about that and they're like, this is what we need to be talking about. That being said, I also love to watch fashion videos on TikTok and like, you know, do that sort of thing, shut off my brain sometimes. But I think that people are really like yearning for, for meaning and purpose behind content and like education and like talking about real things.

• 1:04:59Maggie Sellers Reum?

  Okay, my team would kill me if they, if I didn't ask this stuff.

• 1:05:03Speaker 03

  Okay.

• 1:05:04Maggie Sellers Reum?

  A lot of them are single and they were like, where is Morgan going out? Where is she spending her time? Where's her favorite drink and what is it?

• 1:05:13Speaker 03

  I hate myself because I go to like the same five places in New York. I've been going to the members' clubs a lot, like Zero Bond and Shea Margaux. Because that's where my friends tend to go, but I do love a sports bar. I went and watched the Knicks game at Rocco's yesterday's one for one. They're like my favorite sports bars in New York right now. Like, just such a fun place to go with your girlfriends. I am pretty much beholden to a Dirty Martini, Grey Goose, Dirty Martini, Blue Cheese Olives is like my go-to. And then the other drink that I would hi- are you a tequila girl?

• 1:05:45Maggie Sellers Reum?

  Yeah.

• 1:05:45Speaker 03

  You like tequila?

• 1:05:46Maggie Sellers Reum?

  Yeah.

• 1:05:46Speaker 03

  Okay, so me and my best friend Sophie started drinking this maybe like a year ago. And it's the best thing ever. It's a Blanco tequila shaken with lime juice served up in a martini glass. And there's something about like the acidity of the lime juice that just like takes out the tequila, like,

• 1:06:04Speaker 03

  the, I don't know, like a, the shocking taste of tequila.

• 1:06:07Maggie Sellers Reum?

  I'm gonna be doing that all the summer in Europe because I'm an Aperol Spritz girl.

• 1:06:10Speaker 03

  Oh, yeah.

• 1:06:11Maggie Sellers Reum?

  And then the hangover is not amazing.

• 1:06:13Speaker 03

  Yeah.

• 1:06:14Maggie Sellers Reum?

  Would you ever do a sober date in New York?

• 1:06:16Speaker 03

  Yeah, maybe, like, as long as there's like an activity or something to do. You know, like, I would like go to like a museum. I love a movie date. I love going to the movies. When I was picking my, the place that I wanted to live in New York, like, one of the top things was like, okay, elevator doorman, movie theater, walking distance. Because I love, love, love going to the movies. I'll go to the movies at like 10 a.m. on a Tuesday by myself if I just like need a mental break. So I'll go on, I'll, I'd go on a sober movie date. But I also like the fancy movie theaters where they serve martinis.

• 1:06:47Maggie Sellers Reum?

  Like I pick.

• 1:06:47Speaker 03

  I love I pick.

• 1:06:48Maggie Sellers Reum?

  Love it. Okay, Morgan, we're gonna do some rapid fire.

• 1:06:51Speaker 03

  Okay.

• 1:06:51Maggie Sellers Reum?

  Okay, what's the most recent thing you just put on your credit card?

• 1:06:54Speaker 03

  It actually was a water at the airport.

• 1:06:56Maggie Sellers Reum?

  Which one?

• 1:06:57Speaker 03

  I got Smart Water.

• 1:06:59Maggie Sellers Reum?

  Are you obsessed with this Lunin water bottle that everyone's drinking?

• 1:07:01Speaker 03

  I did get sent it in PR and it's great. And Lun, a Lun is also my state bird in Minnesota, so I feel very emotionally attached to them. Yeah, I like it. I mean, I know glass water bottles are like what you're supposed to be drinking out of.

• 1:07:15Maggie Sellers Reum?

  I actually do think that the water tastes a lot better.

• 1:07:17Speaker 03

  Does it?

• 1:07:18Maggie Sellers Reum?

  I actually do. And my husband, the one thing that I think is so funny about him is he's so value oriented. Like for him, the idea of buying a water bottle expensive as Lunin, he almost like rolled his eyes.

• 1:07:29Speaker 03

  Yeah.

• 1:07:29Maggie Sellers Reum?

  He tried the water and he was like, Maggie, this is such a better water. We have to order Lunin for the house. What is the last most expensive thing you put on your credit card?

• 1:07:39Speaker 03

  My rent.

• 1:07:41Speaker 03

  But I have it set up through Built, so I get like rewards.

• 1:07:43Maggie Sellers Reum?

  I was gonna say, so Built, I've been a partner of for like three years. I was part of the original, like the original Originals program.

• 1:07:51Speaker 03

  Yeah.

• 1:07:51Maggie Sellers Reum?

  And when they explained it to me, I was like, why would people not do this?

• 1:07:54Speaker 03

  Mm-hmm.

• 1:07:54Maggie Sellers Reum?

  It is the smartest thing to make money back on your rent. What could you buy with your rent money if you didn't have to pay rent every single month?

• 1:08:02Speaker 03

  A Chanel medium flap.

• 1:08:04Maggie Sellers Reum?

  Love that for you.

• 1:08:05Speaker 03

  Yeah.

• 1:08:05Maggie Sellers Reum?

  Okay, you can only attend one for the rest of your life. F1 or ATP?

• 1:08:11Speaker 03

  Well, now I'll say F1. I've done, I've gone to a lot of tennis matches.

• 1:08:16Maggie Sellers Reum?

  So you're in the F1 train?

• 1:08:17Speaker 03

  Yeah. I like it. I mean, have you been to a race before?

• 1:08:20Maggie Sellers Reum?

  Yeah, I love it.

• 1:08:21Speaker 03

  So fun.

• 1:08:21Maggie Sellers Reum?

  You can only pick one for the rest of your life, an Olympics game or a World Cup game?

• 1:08:26Speaker 03

  Olympics. I did just go to my first World Cup match, which was incredible. I saw Brazil, Morocco, so fun. Have never seen anything like that in my life. But I did the Paris Olympics and that was just like magical, like the beach. I did beach volleyball, I did tennis, I did swim meet. And seeing like all of the countries together as opposed to when you go to a World Cup match, it's just like 1v1, was crazy, just like the coolest ever. So I really want to come to, I mean, my dream is to work with LA 28 and definitely be here for that.

• 1:09:03Maggie Sellers Reum?

  WNBA or the National Women's Soccer League?

• 1:09:08Speaker 03

  WNBA because I haven't been to a women's soccer match yet, but I want that to change. I really want to go to a Gotham FC match. They're playing at

• 1:09:19Speaker 03

  Citi Field.

• 1:09:20Maggie Sellers Reum?

  You can only pick one for the rest of your life, US Open or Roland Garros?

• 1:09:24Speaker 03

  US Open. I hated Roland Garros. I can say that now. I hated that tournament.

• 1:09:28Maggie Sellers Reum?

  Why?

• 1:09:29Speaker 03

  I think that they oversell the tickets. It was always just like so, so, so busy. There's like, there's food options, but there's just not a lot of places to like comfortably sit or just like hang out and watch. Like I think the grounds are too small for how popular and how big it's gotten. I just like clay is so dirty. Like I have bad associations with clay because whenever we were in Paris, like my ex would like stomp in and there'd be clay all over the carpet and there'd be clay on my clothes and his clothes. It would just drive me absolutely insane.

• 1:10:04Maggie Sellers Reum?

  What is the best hotel you've ever stayed at?

• 1:10:06Speaker 03

  Maybe the Four Seasons in Hong Kong.

• 1:10:09Maggie Sellers Reum?

  Okay.

• 1:10:09Speaker 03

  And specifically because they had these like pork bun bow things at breakfast every single morning that I still think about.

• 1:10:17Maggie Sellers Reum?

  Wing woman or gay best friend?

• 1:10:19Speaker 03

  Gay best friend.

• 1:10:22Speaker 03

  Well, he's a little, I think he's a little intimidating. Like I said, like they gotta like get past him before they can, like if, if, if Colton says that he doesn't like someone, like they're off the table.

• 1:10:34Maggie Sellers Reum?

  Okay.

• 1:10:35Speaker 03

  Cause he will make both of our lives miserable otherwise.

• 1:10:38Maggie Sellers Reum?

  Okay, note to your future boyfriends. Okay, if you could only tell yourself one HSR love note for the rest of your life, which is basically an affirmation, what would it be?

• 1:10:47Speaker 03

  My bounce back game is absolutely lethal. That's my, I actually had that in an affirmation in my, my notes. That's cringe, but just being honest. Love it.

• 1:11:01Maggie Sellers Reum?

  Um, Morgan Riddle, if you could title this season of your life, what would it be called?

• 1:11:06Speaker 03

  Joy has a habit of returning.

• 1:11:10Maggie Sellers Reum?

  Love that.

• 1:11:10Speaker 03

  Yeah.

• 1:11:12Maggie Sellers Reum?

  Okay, Morgan Riddle, where can people find you? And how can HSR help you?

• 1:11:16Speaker 03

  So my handle on everything is Morgs, M-O-O-R-R-G-S. Made it when I was 14, can't change it now, stuck with it. So that's me on Instagram, TikTok. And then you can follow the 400 Club on Instagram. And if you sign up for our newsletters, we send links for events a day before we post on Instagram and they sell out really quick. So would recommend doing that. And yeah.

• 1:11:42Maggie Sellers Reum?

  How can HSR help you?

• 1:11:44Speaker 03

  I would say bring your girlfriends to a sporting event with you.

• 1:11:49Maggie Sellers Reum?

  Love that. Thank you so much for coming on.

• 1:11:52Speaker 03

  Thank you.

• 1:12:03Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board. So everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 1:12:47Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:13:08Speaker 05

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• 1:13:37Speaker 06

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