99% Invisible
Hosted by Roman Mars
Nate DiMeo discusses his new book, The Memory Palace, and we feature some classic episodes from his eponymous podcast.
7,031 words · 7 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
Some of the most important design choices are the ones that go unnoticed. The details that together make an experience feel intuitive, comfortable, and above all, exhilarating. At Acura, that means looking closely at how every detail can make your experience behind the wheel more rewarding. Every lesson learned and every idea refined becomes part of what comes next, and it lives inside every MDX, ADX, and Integra. That's precision crafted performance. That's Acura.
If you're a small business, the right hire can be make or break. Indeed sponsored jobs gets you quality candidates when you need them most. Join the 3.3 million employers worldwide that use Indeed to connect with quality talent that fits their needs. Listeners of this show will get a $75 sponsored job credit to help get your job, the premium status it deserves at indeed.com/podcast. That's indeed.com/podcast. Terms and conditions apply. Hiring now, then this is a job for Indeed sponsored jobs. This is 99% Invisible. I'm Roman Mars.
Back in 2008, I started listening to a podcast called The Memory Palace by my friend Nate DeMeo. It's a history show, and it was unlike anything I'd ever heard before. Each episode wrapped a little known piece of history inside one of Nate's poetic essays. His stories have an uncanny ability to weave together facts and insight to help us imagine the real lives of historical figures and to call to mind forgotten moments from the past. In fact, The Memory Palace is one of the early inspirations for 99% Invisible. And now, after 15 plus years of making his podcast, Nate has a new book out called, you guessed it, The Memory Palace. It's an anthology of some of his best stories from the show, plus a few new ones.
We're going to play two of those stories in a little bit. But first, I talk with Nate about making his podcast and writing his book.
So you opened the book with this line, "Something moved me once." And then you go on to describe all the ways that little bits of information have cut through the deluge of media that we're bombarded with every day. Why did you open the book this way?
I think that that first line that you read, "That something moved me once," I trust the being moved. It's fundamental to what I do with The Memory Palace, but I think it's also fundamental of the way that I am. I think that at some point, as a younger person, I really became fascinated with the question of, "Why do I remember this thing? Like, why, out of all the days of one summer in 1989, when I was a young kid, is this the trip to the ice cream store that I remember?" And some of that is just this simple and, to me, kind of like lovely notion of we only remember memorable things. Like, we only remember the thing that kind of like snaps us out of our just sort of like normal, day-to-day experience and grabs our attention.
And so, the question that I sort of ask myself over and over again when I'm writing these stories, but also just in my life in general, is like, "Why was this the thing that caught my eye?" And I'm fascinated to try to figure out why, and then to also try to like, share that wonder that you experienced when you learned that incredible fact about the past, or that incredible turning point, or just like simply really connected with a story of, you know, someone living in another time that you will never meet. And then trying to find a way to like, share not just that story, but share that feeling that I felt. Try to find a way to put it all together and share it with a listener.
And so, knowing that The Memory Palace is designed perfectly to deliver the type of thing you want in a podcast, when you were translating this to turn it into Memory Palace, the book, what were some of the other considerations you were sort of juggling and thinking about, and what levers were you pulling?
In thinking about the podcast, I think about format all the time. You know, the ways that the podcast is different than radio. And so, it was exciting to then go and think about the book, and think about what happens to some of these familiar stories when they get put down on the page. Some of it was like, "Does this story hold up on the page? Is there something that only works because of the way the music works? Or is there something that only works because of the way that I am able to have total control of the way that this is paced? Because I'm gonna say these words when I want to say them." And so, you know, part of the excitement was to try to figure out like how through prose, I could, you know, try to replicate some of those things. And so some of it was the, the kind of like delight of doing that. But the other thing was, I also realized that there was a number of different types of stories
that I could tell that I just can't tell, which is things that require you to look at stuff.
And, and so could you give some examples of something that you couldn't tell as a radio story that just worked really well in the book as a piece of written material?
Yeah, absolutely. So stories that were about, about the history of photography and stories that over the course of the book, explore what it is to look at photographs through time. And I come to those stories sort of in the same way, which is I just like look at stuff and wait to be moved. And so one day I was looking through some big tome about the history of photography. And in it, you know, while I was learning about the, you know, how the decara type works and all that stuff, there was like a little photograph of these three men on the roof of a building in Nashville in like 1865. And one of the guys is standing in this like gigantic contraption that looks a little bit like a telescope. And then there's a thing that says, oh, this is a solar camera. I'm like, oh, what's a solar camera?
Oh, it's a thing that was designed to enlarge other photographs, but to make them really big. And I was like, wow, I've never really seen a really big photograph from the 19th century. And then the wonder comes in where I discover why, which is that none of them exist anymore. That these people built these solar cameras, that they were a big deal for about 30 years. And because of the photographic process and the paper that they had to print them on, these people made these images that themselves were often apparently like not particularly precise, because like as you blew them up, they'd start to like warp and stuff like that, but they were very popular and they were in people's homes. People would have like these life-size photographs of people they knew for a very short time and not a single one exists anymore.
And it's those sorts of things that started to like help me figure out what a memory palace story for the book could be.
One of the things I love about Memory Palace story is just how you capture all this humanity in the histories that you're telling. But emotions and feelings, these are the kind of details that are often absent from the historical record. So I'm curious how you think about working with that absence in your stories.
Yeah, I think that what I'm really looking for are these little details that make the people that I'm reading about feel like real people. That there's something about the way that this diarist, or whatever it is, has said something about the dress that was worn on this particular night, that is then like, oh, you put on that dress because it's that kind of night. I've experienced that kind of night before. I've experienced the one where you need to impress the in-laws, or I've experienced the one where you need to catch that person's eye. In my own way, in my own time, I felt that. And in the feeling comes the confidence that I have to use that factual thing as an anchor, and then open up questions, because I'm never making declarative statements about like, this is what this
person felt. But essentially saying, if you were in this situation, if you were having this kind of night, in this kind of dress, don't you feel like we'd feel this way? And that's where the kind of like conjuring act, when the Mary Palace is working well, that's where it lives. It's in the idea that just by hanging out on those specific details and calling them to mind, you're really kind of calling them to the imagination. And you're creating this space of internal kind of emotional possibilities that I think suddenly deepens these things that otherwise might be kind of thin.
So I know that in the style of the Memory Palace podcast, it is sort of anathema to describe a thing before the thing happens. But I want to play some episodes. And if you want that experience, just go subscribe to Memory Palace, just listen to every one, you will love every single one of them. But here, I was wondering if you could help me introduce some episodes, so that we could give a little bit of the behind the scenes behind certain ones.
Sure.
And I want to talk about Below from Above. It's a real like, not an IPI, like they're going to see something be built, or you're going to experience something be built. You have talked about in your notes to this episode that this was a very early inspiration from Memory Palace, telling this story. Why was that?
One of the formative inspirations for me as a thinker was definitely the Ken Burns documentary based on the book about the building of the Brooklyn Bridge. The combination of seeing that at the right time, of being fascinated by the human toil and toll that its construction took, but then also being like a young person, driving to New York for the first time and being like, "I'm gonna walk over the Brooklyn Bridge", and then finding this thing that feels like medieval in the middle of the city, and realizing that it had to be, because that's how we made stuff then. It's the only way we knew how, with rocks and digging. And then, in walking over that bridge and realizing that, "Oh, this is the tallest
place on Earth that wasn't like a church fire, that was man-made", feeling that like, "Holy cow, what a thing it would have been." That feeling, that "Holy cow", has never left me about stories around the Brooklyn Bridge, and was one of these things that hung with me that, "Yeah, someday I want to make someone feel 'Holy cow' about this particular story", in the same way that I did.
Okay, let's hear that story, and we'll talk a little bit more about it on the other side.
If you want to build a bridge, a long one, over a large body of water, or some reasonably impressive chasm, you'll want to build a suspension bridge, one of those with the towers on either side, sticking up from the water or a hole in the ground, with the cables swooping down and up and down and up between them. And if you want that bridge to work, to hold the cars and the trucks and the minivans, to withstand a high wind, to keep standing during an earthquake or tsunami, those towers need to stay still, so the rest of the bridge can move a little bit. It's physics, just trust me. Those towers need to be anchored deep within the ground. So you will need to dig holes, which is hard enough to do in some rocky chasm in the Pyrenees or the Poconos, but in water, it's a whole other thing.
So if you want to build a bridge over water, over the East River, between Manhattan and Brooklyn, say, and it's 1870, just to pick and number it random, you need to find a way to dig underwater.
So, fill a bathtub, and take a glass, and flip the glass over, and push the glass to the bottom of the tub. There's air in the glass. There's water in the tub, but it can't get inside. You get it, it's a diving bell. And picture tiny people in that glass, chipping away at the porcelain or the vinyl at their feet, with tiny picks and wee little shovels. Now, the air will run out of that glass, so you'll need a tube or a straw poking up through the top and up and out past the surface of the water to let the good air in and the bad air out while they tap away those tiny people with their tiny tools, digging at the bottom of your tub for some reason. And that's the idea. You build a watertight chamber. You find a way to keep the air circulating within that chamber, and you push it down
to the bottom, and you start to build your tower on top of it, while the people inside dig away. Meanwhile, the increasing pressure of the growing tower helps push the chamber, which is called a caisson, deeper and deeper into the hole. So if you are going to build a bridge over the East River in 1870, if you are going to physically connect the island of Manhattan with Brooklyn on the opposite shore for the first time since the Pleistocene, if you are going to connect the two cities, open up a path for travel and trade and commuters and tourists and stroller pushing park slope parents, you are going to need to build a roadway that is 1,600 feet long, with cables swooping from stone towers that rise more than 275 feet in the air.
And you will need a caisson, built of wood and metal, a capsized ship of a thing. You will need to float it out to the middle of the river, and sink it to the bottom, 80 feet down, and then start digging, another 44 feet on the Brooklyn side, 78 feet on the Manhattan side, through mud and silt and stone, until you hit bedrock. And you will need men to do the work.
They were Irishmen, and Italians, and Germans mostly. New arrivals, new Americans, who would pile into boats for the first shift on a January morning, or just before dark for the second shift, or just before midnight for the third, and set out for the construction site, a few hundred feet from shore, where the stone tower was beginning to rise from the water. And they'd step off and out onto the rough boards of the pier, and descend one by one into a hole, into the darkness, a blast of heated air coming up from below. Iron rungs beneath their boots, lunch pails clacking against the walls. Men below and men above coughing and cursing,
cracking jokes in unfamiliar tongues. And then they'd come to a hatch, and turn a wheel, and descend into an iron chamber, and be sealed within. Down below this chamber, further still, on the river bottom, 5,000 pounds of pressure pushed on every square foot of the timber caisson. It would have crushed it, and the workers within, except pressurized air was pumped in. It balanced out the forces, get the walls from blowing out and letting the river in, and it kept the men alive. But those men needed to be acclimated first, to the conditions they would find below. And so they were sealed into this iron chamber. And in would rush the pressurized air,
up from a hole in the floor. And with it, the pain. This pressure, this pushing, deep in your ears. Starting fast and pushing hard. It'd be excruciating. And then it would slowly release, though sometimes it wouldn't. And you'd be stuck all day with it in your head, even after you'd heard a tapping at the bottom of the metal cell, and the trap door at your feet had opened up. And a man streaked with grime and mud and sweat poked his head up into the chamber, and beckoned you down into the caisson, into another world at the bottom of the river, and into the gloaming.
And the blue limelight flicker along the walls, rippling in the water that pooled in the mud and the muck between the boards and the planks that crisscrossed the river bottom. That creaked and splintered and sank beneath the feet of the men, 225 at a time, there in the caisson. The roof a few feet above their heads, pine beams sealed together with tar to keep the water out. In the 60,000 pounds of rock, the Brooklyn Tower from crushing them while they worked. It was hot. Eighty degrees at least, even in January. And wet. They'd sweat through their clothes before they'd barely started swinging pick or lifting
a shovel, scooping up silt and sediment, chipping away at boulders left there by receding glaciers millennia before, coming upon fossils, ferns and shells, and strange things long gone from the earth. And there was this smell, which was kind of no smell. Something with the pressure in the air and your brain in that atmosphere seemed to trick the nose, which may have been for the best. What with the sweating men and smoke and the slime and the mud and no bathrooms, just a dark corner, or a bucket, or this box they had, this contraption where you'd go in a trough. And then every now and then, everything inside would get whooshed up with a pneumatic tube and rocket the hundred-odd feet to the surface where it would all aspirate in a foul cloud
above the river. And your voice wouldn't work right either. Your words would come out thin and high, lick a girl's to their ears, which worked well enough to hear the unrelenting clang of metal on rock, the grunts and lamentations of laboring men, digging away at the river bottom, helping the caisson sink deeper and deeper, pushed down into the earth by the ever-growing weight of the ever-growing tower.
Some weeks would go by and they barely would have sunk the thing six inches. All that digging, all that drilling, all that chipping, kicking sparks, all those times they had hit a stone and not known what lay below. If it would take you an hour to clear on your own, or if that was just what you and a dozen dudes would be doing for the next week. Or six, diving down blind into black pools, feeling around for dropped tools, eating your lunch from a tin, on a rock, in a box, a hundred feet, more, below the surface of the East River. Sometimes a big boat, a steamer or freighter would pass by, and the displaced water would push against the sides of the caisson, and the board would snap and water would jet
in and the chamber would start to fill, until men with hammers and pitch tar could plug it. Sometimes men would pass out, or cry out at the pain in their ears and the pressure in their heads or their chest. Sometimes they would rise back to the surface out from the heat and into the cold, rise up too fast without being properly decompressed, get the bends, get air bubbles, little nitrogen bubbles in their blood, which is as painful as it sounds, and sometimes men wouldn't really recover. One day a fire broke out and it looked like the side of the caisson was going to blow in and the roof cave in and the tower come down and crush everyone inside. But it didn't.
And the men came back to work the next day, and went down into the hole, into that alien world, and again the next day, and again, and again. Think of a man who dug, who swung a pick, who bent to hoist a shovel full of river bottom, who hefted buckets of stone. Think of his shoulders and chest, triceps and lats, like stone. Think of his head on a pillow, packed with straw, in a boarding house at the end of the night. No aspirin, no ibuprofen, or vicodin, or heating pads, just pain.
Think of those shoulders and arms and joints within, of bursitis and micro tears, fraying tendons, rotator cuffs, no treatment, no insurance. Think of years living in that body, after months working in that caisson.
And think of a day in 1871, when the man in that body steps up through the hatch and into the air, cold on his skin,
when he knows that the job is done,
that he has done with the river bottom for good.
There was a parade when they opened the bridge on a spring day in 1883, a perfect day, they say, 14 years after they'd started construction, 14 years after the first man had gone down into the Brooklyn caisson, eight years after the last man climbed out of the one on the Manhattan side, and they'd poured concrete down into the hole and sealed it up. Fifty thousand people came in from out of town, came in off boats from Connecticut and Massachusetts and Jersey. The president came up from DC. People sold souvenirs. Bands played. There was bunting. It was a day for bunting, in little flags in little girls' hands.
There were speeches and photographs and fireworks, and a quarter of a million people walking the bridge in its first 24 hours,
marveling at the thing, this thing they'd watched grow for years, for half their lives, for all their lives, depending. They could now walk from Manhattan to Brooklyn, see those towers up close, see their city from high up, higher off the ground than most of them had ever been, see seagulls and seabirds and terns turning beneath their feet.
250,000 people, the governor, the mayors, various dignitaries, prominent business owners, a who's who of people no one remembers now, marveling at the thing
in the river, so far beneath their feet.
And with them, somewhere there in the crowd, men who could look down at the river and know just what lay beneath it.
I love that story so much. Just so people know, your book, The Memory Palace, you're making an audiobook of it. And you've asked different people to read the story so that's something new for the audiobook. And I'm reading this story, which is one of my favorites. So I'm so happy about that. But one of the things that strikes me about hearing it again, is that you never say the name Roebling, the civil engineer who designed the Brooklyn Bridge. And you also don't say the name of his wife, who is the person who finished it when Roebling couldn't. Could you talk me through that decision? Like, what's the story that you wanted to tell?
Yeah, this is a story. I mean, I could have told a story about Roebling, that story about a dude doing dude things, for sure. You know, he's a guy, he's got a wife, he's got a job to do, he gets sick. It's like, it's incredible story.
It is, yeah.
Absolutely. Like, it's, if I were, if someone were to ever, you know, ask me to, to write my Titanic, I would find some way to, to write some story about some immigrant kid in Brooklyn, and some beautiful young woman in Manhattan, and somehow they get wrapped up in this, in the story of the construction of the Brooklyn Bridge. Like, it's, it's an amazing story. But if The Memory Palace is interested, you know, in anything, it is that place where real people with real bodies live. You know, and I've seen pictures of the caissons, and, you know, I've seen Ken Burns documentary, you know, trying to recapture that. But I realized that the best way to capture that is in the imagination. To try to, you know, place people as best as I can, inside a caisson, and not just inside a caisson, but inside a caisson, and then out again. Like, the fact that this
is your work, that this is what you need to do. The terror of it is just astounding to me. So somebody's like, let me just, let's come back and let's remind people what this is really like. But once you start doing that, kind of like act of active empathetic imagination, and trying to really put yourself into it, it's like, all these other things, like, come out, like, oh my God, then they're doing this at a time before, like, Ibuprofen. That they are, that they're working this hard, with no one, you know, paying for their retirement. There's, you know, it's, it really is incredible. And it is, when you really dive in, and it's not just put yourself in these shoes, but just like, try to like, Imagine, you know, the human experience as you know it,
like through the lens of these conditions and through the lens of this time. You know, it's one of the most powerful things. I don't mean it's the most powerful thing that I achieve through these stories because who knows? But it's one of the most powerful things that I simply do. That every couple of weeks, when a Memory Palace episode comes out, or I'm sitting down to write a story for this book, for it to work right, it requires me to stop my day and consider like these fundamental truths, that we will all die one day, that our moment is fleeting, and that, that other people are other people. And, and that it's worth thinking about them. And it's worth trying to get people to connect in the same way and maybe feel that, that thing that I've always kind of found personally useful.
More stories from the Memory Palace and Nate DeMaio after the break.
When your mental health is suffering, therapy can help. But sometimes it's not the whole answer. Talkiatory gives you access to real psychiatric care with licensed clinicians who can diagnose and prescribe medication if it's right for you. It's a simple way to get effective treatment right from home. Talkiatory is a 100% online psychiatry practice that provides comprehensive evaluations, diagnoses, and ongoing medication management for conditions like ADHD, anxiety, depression, and more. You can meet with a licensed psychiatrist who takes the time to understand what's going on, builds a personalized treatment plan, and supports you over time with consistent, evidence-based care. All 800-plus clinicians are in-network with major insurers,
so you can use your existing insurance instead of paying monthly subscriptions or out-of-network costs. Head to talkiatory.com/invisible to complete this short assessment and get matched with an in-network psychiatrist in just a few minutes. That's T-A-L-K-I-A-T-R-Y.com/invisible to get matched in minutes. Talkiatory.com/invisible.
Ready to give your home a style refresh? Article makes it easy to create a stylish, long-lasting home at an unbeatable price. They offer a curated selection of mid-century modern coastal and Scandi-inspired pieces that will make a perfect addition to your home. All Article collections are carefully curated, focusing solely on high-quality, meaningful pieces that will stand the test of time. And with Article's 30-day satisfaction guarantee, you can shop with confidence. I'm trying to think of any of the Article furniture I haven't talked about at this point. I have couches, I have dining room sets, I have sideboards, I have, what do you call it, a media center, thing that you put a TV on? Side tables, end tables, chairs.
All of them are still in heavy use in my house, and all of them have held up great. Article is offering our listeners $50 off your first purchase of $100 or more. To claim, visit article.com/99 and the discount will be automatically applied at checkout. That's article.com/99 for $50 off your first purchase of $100 or more.
To the millions of small business owners out there, we appreciate you. We see your early mornings, late nights, and all the hard work in between. And with the US Bank Business Essentials card, you don't have to go it alone. With unlimited 2% cash back on every purchase, because we know your community's counting on you to be here, there, everywhere. So yeah, we don't just appreciate you, we support you. The creditor and issuer of this card is US Bank National Association, pursuant to a license from Visa USA Inc. Some restrictions may apply.
The best pieces in your closet are the ones you can count on, whether you're heading to work, going out, or keeping things casual. And this time of year, Quince makes finding something great for everyone else just as easy. Quince focuses on high-quality staples made with premium materials like 100% Mongolian cashmere, 14-karat gold, and Italian leather. All timeless, versatile pieces that feel special to unwrap and become everyday favorites long after the holidays. I'm a huge fan of the whole line of Quince sweaters. I have button-up ones, zip-up ones, black, gray, brown. I use them when I just go upstairs, when I get on a call, when I take the dog for a walk. These are favorites that everyone would love. Give the gift of quality this holiday season.
Download the Quince app for app exclusive offers or go to quince.com. Get free shipping on your order and 365 day returns. Now available in Canada and the UK too. And when Quince asks you where you heard about them, let them know that it was 99% invisible. It's the best way to support the show.
So we're back talking with Nate DeMeo about his new book, The Memory Palace. And we're featuring a couple of stories from the show today. So Nate, I wanted to play one more piece from the book. And while lots of Memory Palace stories are short, this is the first story in the book and maybe like the shortest of the bunch. So why is it first? And what do you think would be interesting for people to know before they hear it?
This is the first story and it is often one that, like for instance, if I am writing an email to someone that I want to interview me, I might, and they don't know the show, I might send them this one. Because the truth of the matter is, I think it does a lot of things that The Memory Palace does. So why not give someone something that is concentrated and punchy that will tell you what you're in store for? And this story about Samuel Morse, this is a story that really speaks to the concision at all costs thing. Like, I love short things. That, you know, like, you know, one of the most formative things I ever saw, you know, was at a UFCW hall in Santa Barbara, California. I saw a band called Portraits of Past, a hardcore band from Santa Cruz, California, play for 11 minutes.
And they were amazing. They played like five songs and they were done. And I just realized that not only was, did it have the energy I wanted and the emotionality that I wanted and all this just like good stuff of youth and wonder, there was just real magic in getting in and getting out. Like, how little can I tell someone about this event, but still get them to feel deeply, still get them to be outraged or tearful, you know, or make them want to go hug their kid a little harder?
Yeah, totally. And this story about Samuel Morse definitely does that. So let's hear it and we'll have a little more to say on the other side.
Samuel Finley Brice Morse spent the first 35 years of his life learning to paint. At Andover at Yale, in London at the Royal Academy. He studied the works of the masters to learn how Michelangelo built bodies that seemed to pulse and shudder out of mere oil and shadow and crosshatch. To learn how Raphael summoned the spark of inner life with a single stroke of pure white in the dusky ocher of a noble woman's eye. To learn how to create illusions of space and distance. To learn how to conjure the ineffable through the mere aggregation of lines and dots and stretched canvas. He learned how to paint. And in 1825 Morse was living in New Haven, Connecticut with his wife Lucretia and two young sons.
And a third child was on the way, due any day. One night, a courier delivered a message. The city of New York wanted to pay Morse $1,000 to paint a portrait of the Marquis de Lafayette. The hero of the revolution was coming to Washington to celebrate the 50th anniversary of the start of the war, and he would sit for Morse if the painter could leave right away. So he packed his easel and his brushes and his paints and clothes that were good enough to wear when meeting a man like Lafayette. And he kissed his pregnant wife and he left that night.
On another night, a week later, Morse was in his rented studio in Washington, preparing for the arrival the next morning of his distinguished subject. He heard a knock on the door and there was a courier, breathless and dirty from a hard ride on hard road, handing him a note that was five words long. "Your dear wife is convalescent."
He left that night. He rode for six days straight on horseback and in the backs of juttering wagons, wrapped in blankets against the cold wind of October nights. And when he made it to New Haven and ran through fallen leaves up to the house on Whitney Avenue.
He learned that his wife was dead. In fact, she had died before the courier had knocked on his door in Washington. In fact, she had already been buried some morning while he was on the road, while he was racing home to be by her side and sit with her while she got better. Samuel Finley Breece Morse spent the next 45 years of his life trying to make sure no one would have to feel the way he felt that night ever again. Samuel Finley Breece Morse spent the next 45 years inventing the telegraph to turn
real space and real distance into illusion and developing Morse code, dots and lines that could transmit the stuff of real lives and of dying wives.
I mean, you're right, this does, it's heartbreaking, it is a very short story. And there is a kind of surprise reveal, even though it is not a hidden thing you did. You said the name Samuel Morse, but you gave all of his middle names to maybe throw you off a little bit.
That is the technique.
So it's kind of set up as a mystery, even though it's not required to be a mystery for it to be effective. And what you talk about in the story is the feeling of Samuel Morse's grief over the loss of his wife and how that feeling could have propelled the invention of Morse code, which is not the thing most people talk about.
Yeah, I think that so much of my work, but so much of just my life in general, feels like it is thinking about the gap between history as it's told and life as it's experienced, right? And that is our own stories, right? You know, we, we once had a bad breakup and we tell the story of that breakup to, you know, to different audiences for different reasons. And somewhere in the telling is the truth, but what is missing is those like days of misery or those like that terrible feeling you have in your stomach when you know like something's got to change and it doesn't. I mean, that's Where we live is in those feelings. And so this is a story that's ultimately kind of about that thing.
It's like here we've created this code and this technology that allows us to communicate in new ways and ushers in a whole new era. And other technologies will be built on it and everyone will be able to do this thing and communicate across distances from now on forever. But underlying it is pain, underlying it is art, underlying it is life. It's a quintessential memory palace story because it's like, this is what I think about all the time.
Yeah, yeah. So you've done the podcast for 15 years. The book is brand new. What do you hope people feel when they hear the show or when they pick up the book? What's the goal? What are you trying to reach?
Both you know me, but you also know the show. And like, I really am an earnest person. And there is like, something about seeing the totality of these people's lives, I just find personally useful. Like, I find it like centers me or something and it like keeps me, keeps me honest or snaps me into a certain type of like mindfulness for as overused as the word is. And in these stories, like I hope a person picks up the book. I hope that they're having kind of a weird day. And I hope that it sparks that little bit of wonder. I hope it like kind of brings them back to their present moment and hangs with them in the same way that these things that I discovered once. I hope that my stories are those things and I hope they hang with them and they want
to tell their spouse about them and that they linger in the same way that these really formative experiences did for me.
Well, Nate DeMaio, thank you so much for the podcast, Memory Palace. Thank you so much for the book, The Memory Palace. Thank you for inspiring me and talking with me. I really enjoyed it.
Literally right back at you on all of those things. You just shove in 99% invisible, you shove in Roman Mars and right back at you.
99% Invisible was produced this week by Jason DeLeón, edited by Nina Potuck, with additional production help from our intern Taylor Cedric, mixed by Martin Gonzalez, music by Swan Real and George Langford. Kathy Tu is our executive producer. Kurt Collet is the digital director. Delaney Hall is our senior editor. The rest of the team includes Chris Berube, Emmett Fitzgerald, Christopher Johnson, Vivian Le, Laishma Dawn, Joe Rosenberg, Gabriela Glattini, Kelly Prime, Jacob Maldonado Medina, and me, Roman Mars. The 99% Invisible logo was created by Stefan Lawrence. We are part of the Stitcher and SiriusXM Podcast family, now headquartered six blocks north in the Pandora Building in beautiful Uptown Oakland, California.
You can find us on all the usual social media sites, as well as our brand new Discord server, where over 5,000 people are talking about the power broker and architecture, a bunch of other stuff. There's even podcast recommendations, book recommendations. There's a link to that, as well as every past episode of 99PI at 99pi.org.
Hello, I'm Ozempic.
And I'm other GLP-1s, kind of like him. Are you shaking a maraca?
Nope, I'm shaking the pill version of Ozempic, which no one should ever do, except in ads like this.
A nice disclaimer.
Hey, thanks. Ask your doctor about which FDA-approved uses of the Ozempic pen or pill may be right for you. Call 1-833-OZEMPIC or visit Ozempic.com to view the medication guide and learn more about Ozempic semaglutide tablets, 9mg, and Ozempic semaglutide injection, 2mg.
Fidelity Active ETFs have the flexibility to shift and transform as markets do the same. So instead of just riding an index, they can seek to outperform it by adapting to market conditions and pursuing new opportunities as they emerge. And while you get the potential outperformance of an actively managed fund, you can still buy and sell it on your terms, just like any other ETF. Markets can change in real time. Make sure... Your ETF can too. Learn more at fidelity.com/activeetfs. Before investing in any exchange traded fund, you should consider its investment objectives, risks, charges, and expenses. Contact Fidelity for a prospectus, an offering circular, or if available, a summary prospectus containing this information. Read it carefully. While active ETFs offer the potential
to outperform an index, these products may more significantly trail an index as compared with passive ETFs. ETFs are subject to market fluctuation and the risks of their underlying investments. ETFs are subject to management fees and other expenses. Fidelity Brokerage Services, LLC, member NYSE, SIPC.
Confidence. It's listening to your gut. It's moving forward even when the path ahead is unclear. For nearly 160 years, Pacific Life has helped people keep their promises, building confidence for generations. Whether you're confident in your financial future or just beginning to envision it, we're here to help. Ask a financial professional how. Pacific Life. The power of a promise. Pacific Life Insurance Company, Omaha, Nebraska. And in New York, Pacific Life and Annuity, Phoenix, Arizona.
Page updated November 7, 2026 · transcript and summary are machine-generated
