Connor Price

Episode 486: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) interview Connor & Breanna Price (https://www.tiktok.com/@connorprice__) about how they went from packing boxes in a warehouse to making +$200k / mo on Spotify. Want to see more MFM? Subscribe to the MFM YouTube channel here. — Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter: https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ — Show Notes: (0:00) Intro (3:00) Connor & Breanna’s background (15:00) Break out moment: Spinning The Globe series (19:30) Breaking down their viral video w/ +140M views (21:30) $0 to +$200k / mo from Spotify streams (25:15) Maintaining relationships as a family business (28:35) ​​Revenue streams (33:40) Is touring worth it? (41:00) Selling their catalog for +$50M in 3-4 years (43:00) Creative & marketing process (51:00) Decoding virality and creating your own lane (56:00) Getting recognition from celebs like T-Pain & Russ (59:00) Underrated creator: IconBrick (1:02:40) The struggle before the fame (1:05:10) How homeschooling benefited Breanna (1:10:00) Baby advice for Sam (1:16:30) Socials + Connor’s Copyright Free Playlist — Links: • Connor's Spotify - https://tinyurl.com/3y9dp8na • Connor's IG - https://www.instagram.com/connorprice/ • Connor’s TikTok - https://www.tiktok.com/@connorprice__?lang=en • Breanna's IG - https://www.instagram.com/breannaprice/ • Connor's Copyright Free Playlist - https://tinyurl.com/mwjdyup3 • IconBrick - https://www.instagram.com/iconbrick/?hl=en • Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. — Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  On average, a million streams is around $4,000 USD. On Spotify. On Spotify. And we're averaging like 60 million streams a month right now. Across our catalog. Things are just pretty crazy. And I don't think most people know that there's that potential because in music, you hear there's no money in streaming. But I'm like, that's because labels own 80% of your songs. But if you own your songs, there's a shit ton of money in streaming.

• 0:34Shaan Puri?

  Okay, welcome first. So I don't know what the real intro of this is gonna be, but I wanted to introduce this to you guys. Sam had put this on the calendar, like, hey, we're recording with Connor and Brianna. And I think he knows you guys in person or in real life or whatever. And he kind of loosely said, he said something like, oh, I was like, is that the rapper kind of music person? And then when I was doing the prep for this, I was like, oh, it's these, these people? Oh, my God, I love, I love your stuff. I am so excited for this. As you could probably tell, because I'm screaming, but I'm so excited

• 1:15Shaan Puri?

  for this because I think what you do is literally amazing. I think it is so smart. And I think it is so impressive what you've done. You know, we've had the chance to talk to Mr. Beast on this podcast, and we've talked to Hasan Minhaj in the comedy world. We've talked to some Cody Co on the YouTube side, who you kind of look like. I think you know that. But I do, I gotta say, I think you are playing TikTok like a fiddle. I think you have figured out like the thing, every platform that comes out, there's like, there's like the people that like kind of come from the old world onto that and just kind of try to do the same thing, but maybe shorter or faster or video or whatever. And then there's people who figure out that medium for what it is. And I think you've figured

• 2:00Shaan Puri?

  out how to do music on TikTok like nobody else. I don't know if you're a marketing genius or if you fell into that, but either way, it's working. And therefore, I am so excited to have this conversation because last night. You could tell I'm kinda tired cuz I was binging your content. I was just so inspired. I was so inspired. I don't do anything in the music world. I bet 99% of the listeners don't do anything in the music world. But I was so inspired just by what you were doing. So that's my intro of just a fanboy because I can't believe how good you guys are at what you do.

• 2:31Speaker 00

  That was the nicest intro ever.

• 2:32Speaker 02

  Well, thank you so much. Yeah, no, as far as the marketing stuff goes, that's all Brianna, um, which is why it's so fun to be able to do this conversation with her. Um, cuz we, we do everything together, uh, but so, so many of my ideas that have gone viral are, are her ideas.

• 2:44Shaan Puri?

  So let's give people a little context and we could either explain it or I do think it would be better to literally just show it. So I'm gonna-

• 2:52Speaker 00

  I love the show method.

• 2:54Shaan Puri?

  So I have a bunch that I liked. Dude, you know how much I like this? I was last night, so I'm doing this on my laptop and I'm not logged into TikTok. And I kept hitting the like button and like, you know, I was like trying to like it and it's like create an account. And I almost created a second account just to give you the like cuz I was so, I felt like you deserved it.

• 3:12Speaker 02

  Oh, thank you.

• 3:13Shaan Puri?

  You know when you feel like someone earned it? That's, that's how I felt.

• 3:16Speaker 02

  I love it.

• 3:17Sam Parr?

  Play a video. Play one of the videos.

• 3:19Speaker 02

  Yo, yo, yo, what is he doing? Oh yeah. So he was telling me that if you, uh, if you cut a carrot a certain way, you can play it like a flute. He really thinks that's gonna work? Apparently it's a thing. Just ignore. Ready? Uh, yeah. Do me a favor. Pull up that-

• 3:40Speaker 02

  Pull up that one session.

• 3:44Speaker 04

  Yeah. Look, they said that I couldn't do it till I went and did it. W's only, you know, I've been winning. Top of the world, the globe is

• 3:56Speaker 04

  spinning. If you know, you know, I've been on a what? Mission. Okay, let's get it. Got a little time on my hands like a wristwatch. I don't got time for the brakes in a pit stop. Race through the gridlock, take it like Chris Rock, right to the chin, still win. Heavy metals like Slipknot. Got the drive and I got tunnel vision. I just hit my stride the way I run the business. I've been making paper like I'm Gundamith. See the end game, I got one division. Look, I don't ever bother with a critic. Hit him with a chronic larytic.

• 4:18Shaan Puri?

  So you create these, these little like, um, opening skits and you, you don't hit them like, okay, traditional way of doing things. Somebody wants to be a musician. They're gonna fire up- Tik Tok and they're gonna just play their song. Maybe they play the song with a music video already baked in. And if it's me and I'm just hearing the opening of a song, it's usually pretty slow. There's a little bit of a buildup. Um, you know, just like the, just a little bit of instrumental playing at the beginning. Or they might say, hey, I'm Sean. This is my new track. Give it a listen, right? Kind of boring, sort of begging for attention. Whereas you have these little opening skits that gets you curious of what's gonna happen. You're playing all these characters like, you know, Eddie Murphy in, uh, whatever that movie was.

• 5:02Shaan Puri?

  Tyler Perry, you're playing all the characters. And then, then you hit them with a track that's actually like surprisingly good for how simple the intro is. I don't know how, how to explain it, but this is how you got famous for doing this stuff on Tik Tok.

• 5:14Speaker 02

  Sure, yeah, no, so I make music, um, specifically in the kind of hip hop rap world, a little bit of pop sometimes. But yeah, so the, the whole goal with these videos is to not make it seem like you're selling someone. Especially on Tik Tok, the moment you feel like someone's like, hey, check out my song. And you're, you're gonna swipe away. So you, you have to provide entertainment first. And we have found the best way to do that is through skits.

• 5:37Speaker 00

  And it was really easy because Connor's been acting since he was six years old. So it was the perfect way to kind of merge those two worlds and it, it worked.

• 5:47Shaan Puri?

  Yeah, I saw you were in a bunch of like, like Good Luck Chuck, like a bunch of, a bunch of movies.

• 5:51Speaker 02

  I started acting when I was six in Toronto where I grew up, started with commercials. When I was 10, I did a movie called Cinderella Man. I played the son of Russell Crowe in that film. And that was kind of the first huge project I was ever a part of. First time I went to LA for the premiere, signed with the US agent. And so from a kid, I've just been doing TV and film my whole life.

• 6:07Speaker 00

  And then when COVID hit and production shut down, I was like, what do we do? Um, I was working at Alpha Paw at the time, the pet company. Um, I left that job and then I was like, okay, Connor's really good at rapping. He's, he's loved hip hop for so many years. Why don't we try marketing that? And he didn't want to because he thought TikTok was kind of lame like it was in the era where people just did those little dances. So I took some YouTube videos he had filmed, turned them into vertical pieces of content.

• 6:36Shaan Puri?

  He's like, I'm a thespian. I'm not going to be on TikTok. I'm an actor.

• 6:40Speaker 02

  I was naive.

• 6:41Shaan Puri?

  I make films.

• 6:42Speaker 02

  My biggest regret is not starting sooner on like social media specifically. I'd always been anti that.

• 6:46Speaker 00

  Once he saw a video go viral and then it translate to streams the next day, he's like, okay, maybe we can't do TikTok.

• 6:52Speaker 02

  That changed everything. Yeah. Every, every time.

• 6:54Shaan Puri?

  Yeah.

• 6:54Sam Parr?

  Let's pause for a sec. Yeah, we got to say the background here because people said Alpha Paul. So basically I, I'm friends with Ramon, who then became me, Sean, Ramon are all buddies. Ramon is on episode two or three or four. Sean talks to him. He had a pet. It's episode two. He had a soap opera company and then a pet company. I remember Ramon bought this pet business that seemed outlandish at the time, turned into a successful business. I went to Vegas to hang out with them. I think I was there regardless. And I just went to hang out to the office. Brianna was his right hand woman, running marketing and everything else at the company. I go to this brand new office that he has and Ramon's like, Connor is Brianna's wife. She, he's actually just going to help us move. He's trying to make it in moving or he's trying to make it in.

• 7:37Shaan Puri?

  Ramon told me that you showed up like high on drugs because you were afraid of flying. So you're like, you're like doped up.

• 7:43Sam Parr?

  I hated flying and I took up, I took too much medicine and I got to, I like, I was still figuring out the dosage and I got to the office. I was like, I gotta go to sleep. So I was like all messed up. I was like, I'm sorry, guys. I'm like intoxicated, but I, I remember meeting Connor.

• 7:55Speaker 00

  Connor was moving, yeah.

• 7:56Speaker 02

  Yeah.

• 7:57Sam Parr?

  He was moving boxes like you were, because you were an actor and you're in between shit and you're just moving. And then like months later, he, Ramon was like, hey, remember Brianna's wife or husband? She, uh, he's like trying to actually become a rapper and he's actually good. And I'm like, the guy is moving? What? Really? I don't buy it. I, I don't buy it. And then you had like some traditional rap music videos and I'm like, okay, he actually is quite good. Then Ramon was like, hey, Brianna's actually left Alpha Paul and she, and she's going to take over his shit. And then I started seeing the TikToks and I'm like, oh my God, this guy's the best. And then you blew up and now it looks like you have like eight million monthly listens on your Spotify.

• 8:40Sam Parr?

  He Ramon's telling me that you guys are independent.

• 8:43Shaan Puri?

  Yeah.

• 8:44Sam Parr?

  So you like own all the music and he's like saying like, dude, their numbers for revenue are outlandish. You can say it if you want or not, but like they're making a really good living. Now Connor's going on tour. He's with Hoodie Allen. He's in Europe. He's selling out shows in Europe. And now you're like legit famous. It looks like your top song spinning has 105 million downloads. The other one has 74 million. Like you guys are killing it. And I knew you just as this nice guy who was moving boxes. And this was only, I think this was three years ago. This wasn't long ago, maybe.

• 9:12Speaker 00

  You know what? The first time we met was at a comedy show five years ago in 2018. Do you remember that? It was like a Chris D'Elia show. And then, yeah, you came to the office. I think you and I were like butting heads that day. And then Ramon's like, oh, he's just on drugs. And I'm like, okay, that makes sense.

• 9:26Shaan Puri?

  Yeah. What Ramon told me, Ramon sent a voice message to me last night. He's like, yeah, same. Sam came to the office, but he was like, you know, a little bit like doped up from the, the, the flight. And he goes, you know, Sam normally asks like pretty direct questions, like add drugs.

• 9:40Speaker 00

  Oh, Sam was getting behind everyone's laptops. Like, what are you working on?

• 9:43Shaan Puri?

  What are you doing?

• 9:44Speaker 00

  Why are you doing it this way? And I'm like.

• 9:45Sam Parr?

  I don't remember that. I don't remember that. I'm sorry.

• 9:47Speaker 00

  You're making my team nervous as hell.

• 9:50Shaan Puri?

  And Brianna, you don't know this, but, uh, I also saw your work before we ever met because you were behind a lot of the ads. So Alpha Paw scaled like crazy. So Ramon bought this business. That's a dog ramp business initially. So it was literally like.

• 10:04Sam Parr?

  It was called Sausage Dog Central.

• 10:06Shaan Puri?

  Oh, that's right. Wow. Which is also what they used to call my dorm in college, but then, so, so. Well played. So then, um, it's like little dogs use the ramp to get up on the bed or on the couch or down from the couch. I have four of them in my house because I got a little dog and I also know Ramon. So he sent me four, four free ramps. So there was, uh, so these ramps are great, but I was like, how do you sell these? Like, are people looking for these? He's like, no, most people don't even realize they want it. So we gotta like make ads that teach them that they want it. And I was just getting into e-comm. I had, I was, Ramon's the reason I started an e-comm brand. Cause I was sitting at his house, hearing the Shopify cha-ching, cha-ching on his phone. I was like, dude, I want that noise in my life. How do you do that? So I decided to start one and he, to help me, he goes, he's like, here, um.

• 10:51Shaan Puri?

  I added you to my ads account, which is like basically like adding you as a cosigner on a bank account, basically. Nobody gives their Facebook ad account to somebody else. But that's Ramona. Ramona is that kind of guy, that kind of friend. And so I'm in the ad account and I'm looking at all your ads that you created because you had all these video ads that were working to sell pee pads and ramps and all this stuff. And I was like, damn, I need somebody who's good at creating ads. And I think was, is it right that you were just kind of like at that warehouse or you were just like come up with the concept yourself and figure out like test them? Is that kind of where you got this like quick video production?

• 11:24Speaker 02

  You and your sister, I think.

• 11:25Speaker 00

  It was mainly myself and Catherine. Do you remember Catherine? Catherine and I ran the marketing and then my little sister would help me. But basically we would just try and like either pull at someone's heartstrings. Like we would start a video with maybe an injured dog and then instantly a person that has an injured dog can relate to that. And they're like, oh, like, and then we show the solution. And then a cute little dog, we literally bought a chihuahua. She's upstairs just to use like for marketing ads. And we would show her trying to jump up on the couch and instantly everyone that has a chihuahua is like, oh, my dog does the same thing. Boom. Here's a solution. And it just fricking worked. It was wild. Like I've, I couldn't believe it. We went from an office as big as a bathroom to like a 20,000 square foot warehouse within a year.

• 12:10Speaker 02

  Yeah, I was, I was doing a lot of moving.

• 12:12Speaker 00

  Connor was moving a lot. Connor would help film. He would help edit the ads.

• 12:15Speaker 02

  Yeah.

• 12:15Speaker 00

  It was a family production and then.

• 12:17Speaker 02

  All the high performing ads we filmed in either our living room or Chloe's living room.

• 12:21Speaker 00

  Yeah, in our house. And then when I was like, okay, I really want to do my own thing. We want to start a family. I need to leave this pet company. It broke my heart because Ramona's my best friend, but I had to ultimately leave. And I was trying to start other companies. I'm like, what can I start? I started like a coffee brand, like a Christian brand. And then our friend Cliff Weitzman, he's the CEO of Speechify.

• 12:41Speaker 02

  Oh, we know Cliff.

• 12:42Speaker 00

  You know, I love Cliff. He was.

• 12:44Speaker 02

  He says hello. I was talking to him this morning. I said I was going to be on. He wants to say hi.

• 12:46Speaker 00

  Yeah, Cliff was over for dinner and I was just venting my frustrations of product boredom. And he's like, Bree, stop. Like, this is your product. He's like Kris Jenner the shit out of him. So the next day I stopped. I had a huge order, an inventory of coffee, and I let it go to waste. And I'm like, we're going all in on this. And I pretty much just used the same mindset I used to sell the dog ramps to sell his music. It's like, how can we hook someone in? And how can we tell a story around this song? Because a lot of music these days is just like a really cool beat and like some generic lyrics.

• 13:17Shaan Puri?

  Right.

• 13:18Speaker 00

  But I'm like, there's a lack of storytelling. And I think that's what music online is missing. And we did it.

• 13:24Shaan Puri?

  So.

• 13:24Speaker 00

  And we're doing it independently. So.

• 13:26Shaan Puri?

  So you can see it because as I was doing my, my binge, I can't even call it research. I was just enjoying myself going down. I did the Tour de France down to your profile. The first video actually on your YouTube channel is pretty dope. I don't know. Sam, have you seen the very first video that they, the first song that he posted?

• 13:45Speaker 02

  Is that?

• 13:45Sam Parr?

  Is that the one where you rap about how you used to have a stutter?

• 13:48Speaker 02

  Yeah, yeah, S. Yeah.

• 13:49Shaan Puri?

  What is it called? The S word? Or what did you, what'd you call it?

• 13:52Speaker 02

  It's just S. Just the letter S. Yeah.

• 13:53Shaan Puri?

  So you rap about how you used to have a stutter. And then in the song, you're basically every, like a bunch of the words start with S. And by the way, you sent me down a Watzke rabbit hole too last night, like.

• 14:05Speaker 00

  We love Watzke.

• 14:06Speaker 02

  Huge inspiration for that.

• 14:07Shaan Puri?

  I'd never heard of him. He's dope. So anyways, the, that's the first song. And it's like, okay, this person clearly has talent. But also, it's like, I don't know.

• 14:16Sam Parr?

  Not different yet.

• 14:18Shaan Puri?

  It's never been easier to go on, I don't know, Fruity Loops and make a beat and then, and then try to, try to rap and like do 15 seconds of a good rap. Like, that's, I guess, never been easier, would you say? Like, it's kind of more competitive than ever to do that part?

• 14:30Speaker 02

  Totally. Totally. I mean, there's what, 60,000 songs uploaded every day?

• 14:34Speaker 00

  It might even be more. I think the data is closer to 100 now. But roughly, I'd say to be safe, 60,000 songs uploaded every day.

• 14:40Speaker 02

  Yeah, the, the, the ease of being able to make music now, especially in the hip hop space with, with programs like Fruity Loops.

• 14:46Speaker 00

  And Splice, where you can find samples.

• 14:48Speaker 02

  Royalty free samples, yeah. It's, yeah, a lot of people are making music way more efficiently than ever.

• 14:53Shaan Puri?

  You can see like, kind of the progression, like, okay, you're getting some views, putting out some good tracks. But like, there was, I could almost draw a line and be like, then they figured out how to create like hooks for these videos.

• 15:05Speaker 02

  Yeah, it was the presentation.

• 15:06Shaan Puri?

  And then everything was different after that. Is that when you joined, Brianna? Like, is that kind of when you Kris Jenner'd the shit out of him?

• 15:13Speaker 00

  Yeah, that's when I really stopped trying to do a million things and focus just on him. And the biggest moment for us was creating a series. That's when we started the Spin the Globe series where he would spin a globe and land on a country and collab with an artist. That took us from like here to like.

• 15:28Speaker 02

  Yeah, that took off like crazy. That that that first video that we did where we landed on Zambia and found the Zambian artist. That that video has 72 million views on TikTok and 72 million views on YouTube Shorts.

• 15:39Shaan Puri?

  So explain that video.

• 15:41Speaker 00

  Yes.

• 15:41Speaker 02

  Yeah, so it was an idea where I had this song with this artist named Killa, who's this independent artist from Zambia. When we first worked with him, he had less than a thousand monthly listeners.

• 15:49Speaker 00

  He had 189 monthly listeners.

• 15:51Speaker 02

  And now he's over a million because of that song, which is incredible.

• 15:53Shaan Puri?

  Wow.

• 15:54Speaker 02

  And it's like changed changed his life.

• 15:56Speaker 00

  But essentially, we were like, all right, how can we market this? And I was like, all right, we need a strong hook in the first two to three seconds.

• 16:02Shaan Puri?

  Let me play it. I want you to break it down.

• 16:03Speaker 02

  Sure. No, please do.

• 16:04Speaker 00

  Yeah.

• 16:05Speaker 02

  All right, I'm gonna spin this globe and wherever my finger lands, I'm gonna find an artist from that country to collaborate with me on a song and see what happens. Zambia. All right, well, let's find out more about Zambia. I started researching some up and coming artists and one guy really stood out to me. His name is Killa. He's a rapper from Lusaka, which is the capital of Zambia. I felt like his style and his voice would sound perfect on the song I'm working on. So I reached out to him, I sent him the beat, and then a few days later, he sent me back this.

• 16:50Shaan Puri?

  So that whole thing, five seconds there. Like the speed that you hit them with that initial hook of like, you're already started. You're like mid word. You're like, all right, I'm gonna spin this globe. Now you're doing something interesting visually. And then you set up the premise, the stakes of like, wherever my finger lands, I'm gonna find an artist and do a song with them. Which, okay, I've never heard of that before. So where does this idea come from? And like, how much time did you put into that first, getting that first five seconds to be good?

• 17:15Speaker 00

  I was literally at the gym with Connor's mom and I thought of it and I texted him. I said, I'm starting, I'm stopping at Target. We're grabbing a globe. Here's the idea. And his mom parked the car. I ran and got it. It was like nineteen bucks. And to be honest, at the time, we didn't realize it would blow up. And we posted on a Sunday and it got three million views the same day. And I'm like, oh shit, okay, this is a series. We have to do this again. And instantly I went on my phone. I'm like, what country's next? And I searched hashtag Dutch rap because I really wanted a Dutch artist. I think that language is so beautiful. And I found this guy named Ben's. Then we did episode two, two weeks later and boom, that's spinning and it.

• 17:52Speaker 02

  That's the song that now has over a hundred million streams on Spotify in less than nine months.

• 17:55Shaan Puri?

  That's so insane.

• 17:57Speaker 02

  It is insane, yeah. So that first one that you were just playing, it really was just like, okay, how do we make content around the song? What's the contentable moment?

• 18:06Speaker 00

  And what's something visual? What's something visual we can do?

• 18:08Speaker 02

  Right. So for spinning, like the other one you played with the carrot flute, it was that idea of like, all right, this flute is such a strong element of the song. I remember watching a video back in the day where someone made.

• 18:18Speaker 00

  No, no, no, no, no, Christian, our brother-in-law was making a carrot flute at Christmas. And we're like, you're an idiot. What are you doing? And it actually ended up working. And I'm like, what if we bring that into the video? And then that's what made the song. Now people like call him like the carrot flute guy. And I'm like, what?

• 18:33Speaker 02

  So for this one, the contentable moment for us was like, all right, we have this artist myself from Canada. We have this other artist from Zambia, a country that most people don't even know where it is on the map.

• 18:41Shaan Puri?

  So you actually knew the artist, you had the artist idea first. And you're like, how do we tell the story of that? Almost you've reverse engineered the story.

• 18:50Speaker 02

  Correct. For this one, we had the song first. For every other one, we were like, we had no idea this was going to blow up. All our content that had performed well at this point was skits. And every time we posted a non-skit, it never did as well. So we really were just like, let's see what happens. I was very much inspired by like content creators like.

• 19:08Speaker 00

  Mr. Beast.

• 19:09Speaker 02

  Yeah. As you can tell from like the whole editing style. And I edit all my TikToks and so like the one word at a time. I love how in videos it starts, the first frame you hear, all right, guys, today we're going to blah, blah, blah. He just gets into it right away. And so I was inspired by that, hence this intro.

• 19:23Speaker 00

  So yeah, the first one, we had the relationship with the Zambian artist first. But after the first episode, it was very organic. And we found the artist like literally two days before the song was recorded.

• 19:33Shaan Puri?

  And why do you think this video popped off like that?

• 19:36Speaker 02

  I think the hook is really strong. I'm gonna spin this globe wherever my finger lands. It's like, alright, what's about to happen? Is he gonna go there? Curiosity. I'm gonna find an artist.

• 19:43Speaker 00

  Immediately, you're interested where he's gonna land.

• 19:45Speaker 02

  Right, and it's visual. You see a spinning globe. Now you're gonna stick around and see, alright, let's see where it lands. I land on a country like Zambia, something most people haven't heard of. And I say, I'm gonna collaborate with an artist. Now, there's another hook of, oh, what's this guy gonna look like? What's he gonna sound like? What's the song gonna sound like? And then they stick around to the end.

• 20:00Speaker 00

  Is he even gonna be good?

• 20:01Speaker 02

  Right, totally. And-

• 20:03Sam Parr?

  How many times did you have to spin that globe to land on Zambia?

• 20:05Speaker 02

  Oh gosh, I couldn't even tell you. Way too many times.

• 20:08Sam Parr?

  Yeah, that's another good TikTok, like, uh, the behind the scenes of that.

• 20:11Speaker 00

  But yeah, every couple seconds, like every four to five seconds, there's just something new. There's like a new, like, if you're thinking of leaving, you're like, okay, wait, maybe I'll stay. Oh, I'm thinking of leaving. Oh, wait, I wanna see him. Oh, he's about to start. I'll stay. Like, there's, even with the Carrot Flute video, you'll notice every time, there's like a dull moment, we have a vvv of the drill.

• 20:29Speaker 02

  Right.

• 20:29Speaker 00

  And it's like, oh, I'm staying. Like, the weird brother pops in and like surprises us. It's like, every four to five seconds.

• 20:35Sam Parr?

  Two or three seconds, almost, like the attention is about to lapse, open up a new curiosity.

• 20:39Speaker 00

  Yeah, we even do that with the music creation. So if Connor's writing a verse and the flow is the same for too long, I'll be like, that's not contentable. I need you to switch your flow up faster, so that there can be a new moment where the beat drops and the producer goes, "Ah!"

• 20:53Speaker 02

  Yeah.

• 20:53Speaker 00

  Like-

• 20:54Speaker 02

  Yeah, when, once we started seeing how well the content was doing for the music, I started approaching my, my creative process with writing the music, thinking about what the content would be. And a lot of times, the content would come first. So I would think, you know, that whole Carrot Flute video did so well. And then we started thinking, what other weird instruments could we use? And then we would think of a weird instrument, like a xylophone. And then we made a xylophone beat.

• 21:15Speaker 00

  Oh, or one we wanted to do, one where the fire alarm goes off mid-recording session, but he's like, wait, stay, that sounds sick. And then they bring out the B-pad and make a song to a fire alarm.

• 21:24Speaker 02

  Yeah, yeah. So a lot of times, we would think of the content first, and then make the song.

• 21:29Sam Parr?

  Was there like a revenue number in mind that you guys need to have in order to make this a full-time job?

• 21:34Speaker 00

  Yeah, my, my dream was like, I wanna make $10,000 a month from this. I'm like, if we can make $10,000 a month, I'll be like the happiest person in the world. And I don't know if, I don't know if you guys know how it works, but it's roughly, there's a lot of variables, but on average, a million streams is around $4,000 USD.

• 21:52Speaker 02

  On Spotify.

• 21:53Speaker 00

  On Spotify. And we're averaging like 60 million streams a month right now.

• 21:57Speaker 02

  Across our catalog, yes.

• 21:58Speaker 00

  Pretty crazy. And I don't think most people know that there's that potential, cuz- In music, you hear there's no money in streaming. But I'm like, that's because labels own 80% of your songs. But if you own your songs, there's a shit ton of money in streaming. And I kind of want to just bring awareness to that.

• 22:14Speaker 02

  Yeah.

• 22:15Sam Parr?

  Well, what was like the, all right, so you guys were just doing your thing. And then there was that, that pop moment. What was the first month of sales on the pop? Like when it, when it, when the, when the first video really worked out?

• 22:27Speaker 00

  There's a three month delay in accounting. So whatever you get from like January, February, March, you get it in April. And I remember that pop moment got us our first six figure month.

• 22:36Speaker 02

  Yeah.

• 22:37Speaker 00

  And we lost our minds.

• 22:39Shaan Puri?

  What were you making per month before that? Like, was it like kind of under 10, that under a thousand dollars to over a hundred thousand?

• 22:46Speaker 00

  Yeah.

• 22:46Speaker 02

  Yeah, yeah, no, that globe series really like if I showed you the chart of my Spotify for artists, you see my daily streams were here and then it just explodes like way up.

• 22:54Speaker 00

  What's really cool is that a lot of people have a big moment and then they slow down. They get comfortable. But the second we had that big moment, I'm like, we're pulling all nighters. We're going harder than we've ever gone. So you can see the chart, it goes up and it stays up, which is like the beauty of it. Cause we didn't stop like, I literally remember our baby was sleeping. He was four months old during the globe series. And we would take turns pulling all nighters. Connor would be editing the videos, go in, give them a bottle, keep editing. It was crazy. We were on crack. I don't think we would, I don't know how we did it.

• 23:23Shaan Puri?

  Last night, when I was watching all the videos, I thought Connor is a genius. And then now I realized that Brianna is a genius, actually. And, uh, and actually Connor, you could just go get a drink of water. I just have a thousand questions for, this is so amazing. So you really did, Christian, I'm curious, just from relationship point of view. When did, how did y'all meet and when did you meet? And like, at the time, was it like, I'm going to be a rapper? And you're like, you got it, honey. Keep, go for it.

• 23:51Speaker 00

  No, we were 10 and 11 years old. We lived in the same apartment complex.

• 23:56Speaker 02

  Yeah. When I was telling you earlier, when I did that movie Cinderella, man, that, so the, the first time I went to LA for that premiere, uh, after that, I started staying in LA for a few months every year for auditions and stuff like that. And we would stay at this, this apartment complex called the Oakwoods apartment, which was kind of infamous for having like a lot of child actors stay there. And Brianna's little sister Chloe used to act. And so her family and my family lived at that apartment complex at the same time. And I was 10 and she was 11 and that's, that's when we first met.

• 24:22Speaker 00

  Yeah, and we stayed friends. We swapped AIM addresses.

• 24:24Shaan Puri?

  Nice.

• 24:27Sam Parr?

  And then like it's just a cool story because you were supporting him, I imagine. I'm, I don't know what the life of an actor is like, but you're, you, you were, you were supporting him. And then, you know, now you guys are a team.

• 24:42Speaker 00

  It's honestly, it's like flip flopped because his acting was much more lucrative than you'd think. Like when we first got married, he was on a series called X Company. He did three seasons of that and he was a lead on that and it does pay quite well. I don't know if I'm like contractually even allowed to say, so I won't. But at the time he was more supporting me and then I was working and I did, I was a nanny at the time. So I wasn't like bringing in like huge amounts of money. And then I did the pet company stuff and during that time he wasn't working. So then I was supporting him.

• 25:09Sam Parr?

  Yeah.

• 25:09Speaker 00

  And now we've come to this like even ground, we're working together and supporting each other and our family. My sister, my brother in law, my little brother, everyone quit their jobs and they're all working on our team. So it really just is a family operation. We go to coffee shops every day. They help us edit, they help us like manage the house. They're watching our baby right now. So we could do this.

• 25:29Sam Parr?

  My brother in law, Christian mixes and masters all the music. He produces a lot of it, that whole carrot flute, he played that on the recorder. So yeah, we, we, we keep it all in the family.

• 25:37Speaker 00

  We all swap who supports who and I knew I'm like, one day there's going to be a point where we can all just support each other with this like big thing. But I don't know what it's going to be. I wasn't expecting it to be Connor rapping.

• 25:48Shaan Puri?

  We had a guy on the pod a long time ago, you, you might know him. His name's Mike Brown and it's one of the earlier episodes. And I forgot what he was doing exactly. It was some like mineral exploration thing. So he would go, he would basically knock on people's houses and be like, hey, did you know there's like some minerals under the ground that you live in?

• 26:07Shaan Puri?

  And if you sign this paper that says like, cool, um, you have the rights to like get that, get those minerals out, dig those minerals out or whatever, mine them. You can get paid this amount of money today upfront, you can get this amount of money today. And if he got like, if there was a hundred houses, he needed all 100 to sign. And if he got that, then he could sell that, that bundle of, of letters saying, yep, you have the rights to a company that actually does the mining. And he was making millions of dollars doing this in Texas. And, um, he was like, yeah, I was doing this and I was like, that doesn't sound like it takes a lot of people. He's like, no, it was just me. And then my, he's like, I brought on my two brothers. And I was like, oh, what's that like working with family? Cause like, you know, you hear different things. This is before I started a business with my wife and I was like, you know, what's that like? And he's like, uh, he just looked at me like I was stupid and he was like, what do you mean?

• 26:52Shaan Puri?

  So it's the best. And I go, oh, I mean, I guess you guys get along or works out. He's like, no, of course, you know, it's not all perfect. But he's like, my theory of life is you find the people that you love and then you do life with them. And that just like has been ringing in my ears for like three years now. It's like, find people you love and then do life with them. Find excuses to do things with them, whether it's work, vacation, or learning something together, or joining us, you know, learning a sport together, whatever it is. Um, would you say that's accurate for, for you guys? Or do you guys have anything that maybe will ring in my ears for another three years about this?

• 27:24Speaker 00

  I'd say, I'd say it's accurate, but there definitely are like, we have to plan date nights or else we will never spend time together as a married couple. We turn into just business partners for a while and that's it. Or like, for example, we'll get in an argument as married couples do, but then we have a podcast interview the next morning or a video to shoot. So we have to put aside our pride of like who's right or wrong to make the work come first. Or my siblings, if they get in a fight, I just had this talk with them last week. I'm like, you guys are messing up my ecosystem. We have like a family ecosystem right now. If you fight with you, then now Connor can't mix his music with him. And then if he's so everyone just freaking get along. So sometimes I have to like, be that person that's like, stop fighting because business comes first.

• 28:07Shaan Puri?

  You're fucking up the juju.

• 28:09Speaker 00

  Yeah, literally. And then I'm like, there's a point where we're going to sell everything, make a ton of money, and then we can all live on a farm and fight all we want. But for now, freaking get along.

• 28:18Sam Parr?

  And you just did a, so like, the way that this is transferring to like actual wealth and money and everything is the Spotify, you get paid off that. I don't know if you can get paid off TikTok or not, but you just did a tour as well. So you, you and Hoodie Allen did like a, I think, what did you say, two or three weeks?

• 28:34Speaker 02

  It was three weeks in Europe. Yeah, I was opening for him.

• 28:37Speaker 00

  I actually wrote down our revenue streams just because I didn't want to forget. I'd say the top.

• 28:41Shaan Puri?

  By all means, go for it.

• 28:42Speaker 02

  Yeah.

• 28:42Speaker 00

  It's like Sam's gonna ask about revenue streams. I better be prepped. We have streaming as the number one by far. We have YouTube money. YouTube actually pays quite well. In in regards to social media platforms, YouTube is like the platform.

• 28:54Speaker 02

  Yeah, I'll just say this really quick because this is kind of cool. So I found out that in the so I was pretty late to YouTube Shorts. I watched a Mr. Beast podcast where he was talking about, you know, YouTube Shorts being the future. Da, da, da. I was like, all right, let me just try this. And what I did was I took all my popular TikToks. And because I edit them, I have them all on my computer saved. And I just repurposed them on Shorts. And, you know, without the TikTok watermark or anything, I took the original, you know, and just reposted.

• 29:20Speaker 00

  And then YouTube emailed us and they're like, you were the most subscribed to artist in November.

• 29:26Speaker 02

  Yeah.

• 29:26Speaker 00

  Of all artists on YouTube.

• 29:27Speaker 02

  In the month of November, yeah, they said I was most subscribed.

• 29:29Shaan Puri?

  Just reply, damn right, send.

• 29:32Speaker 00

  I said, is there like a plaque for that or something?

• 29:34Speaker 02

  Yeah, so I got 800,000 subscribers in one month, just just from posting every day for a full month, all my popular videos, including the globe stuff.

• 29:42Shaan Puri?

  I heard something funny, by the way. I don't know if this is true or not, might be a conspiracy theory, but somebody was saying like, uh, obviously this part was, I think, showed to be true, which is if you just re-upload your TikToks with the watermark, uh, like Instagram and YouTube, I think we're deprioritizing it.

• 29:55Speaker 00

  They don't like it.

• 29:55Shaan Puri?

  But so the original file is good, but actually they also scraped the metadata, the name, the file name. I don't know if you guys are, is this true or are you guys aware of this? If if you have the same like MP4 file name underneath, they also are trying to match that to just see like.

• 30:12Speaker 00

  Oh, shit, we should start changing our file names.

• 30:14Shaan Puri?

  I don't know if that's true or not.

• 30:15Speaker 02

  It could, it could be possible.

• 30:16Shaan Puri?

  I don't know why they would care.

• 30:17Speaker 02

  Like, that globe video.

• 30:20Speaker 00

  We didn't change anything.

• 30:21Speaker 02

  Which is kind of weird that they both, they both have exactly 72 million views on both platforms. And I posted them months apart because like I said, I was late to Shorts.

• 30:31Speaker 00

  So now because of YouTube, that's an extra five-figure passive income.

• 30:34Speaker 02

  That's why I brought that up was I.

• 30:35Shaan Puri?

  Which one grows faster, YouTube Shorts or TikTok? What do you, where do you, which horse do you see winning?

• 30:40Speaker 00

  Oof, it's tough because the TikTok algorithm changes so much, but I think. Right now, we're more excited about YouTube because YouTube lets you pin a comment and a link to stream the song, but TikTok doesn't. They removed the pinned comment feature, so it's harder to convert TikTok views to streams right now. I had a call with TikTok and I said, bring that back. So hopefully they bring it back.

• 31:00Speaker 02

  And even more interestingly enough, on TikTok, there so

• 31:03Sam Parr?

  Can he be my manager too?

• 31:04Speaker 02

  Right.

• 31:05Sam Parr?

  This is amazing.

• 31:05Speaker 02

  YouTube is much more creator friendly as far as, you know, when you want to promote something like that, that video, that first globe video that I posted on YouTube, I was able to make the pinned comment, the streaming link for the song.

• 31:17Speaker 00

  Yeah.

• 31:17Speaker 02

  And that comment has like 40,000 upvotes. And so it definitely allowed people to get to the streaming way easier than TikTok. TikTok at this point too, even if you try to write the word link in bio or even Spotify, they'll hide the comment. And we've tested this. I've written that. I posted that comment under my own video, logged into a different account to go there and the comment's gone. And so they don't want to encourage anybody off the app, obviously.

• 31:39Sam Parr?

  So it's Finish this out. So it's Spotify. It's YouTube.

• 31:45Speaker 00

  Then brand deals.

• 31:47Speaker 02

  Okay.

• 31:48Speaker 00

  Recently, like the last couple, you can negotiate like six figures, high six figures. Depending on the ask, I'm sure we could get even higher, but like in our current state, current followers, it's like six figure deals. Sinks, which is like getting your songs in commercials or TV.

• 32:05Speaker 02

  Video games.

• 32:06Speaker 00

  Video games, all that stuff. Publishing. Can you explain publishing real quick in like two sentences?

• 32:12Speaker 02

  It's hard to explain in two sentences, but yeah, pretty much like a song has two parts to it. There's like the master, which is also called the sound recording, which is what the

• 32:20Speaker 00

  Streams are.

• 32:21Speaker 02

  Yeah, what the streaming royalties are. And then there's the publishing side, which is like the writers, the songwriters. And so the publishing, you get paid for like performance rights. So if it gets played on the radio, if someone wants to cover your song and use your lyrics. So it's sort of like a different part of the pie that

• 32:35Speaker 00

  So pub and then merch and then live shows. So those are like our one, two, three, four, five, six, like seven streams of revenue. And people don't know this, like

• 32:45Sam Parr?

  Are you negotiating all this? I mean, that's very impressive. If you're the one also doing the, the publishing stuff and commercials and things like that. I mean, that's badass.

• 32:54Speaker 00

  I was up until like three months ago for the sinks. I still am like if he needs to get his stuff in a TV show or movie or a game, I'm still doing that. But for brand deals, we brought on a brand agent team because I just don't have the bandwidth. I was like losing my mind. Because being a mom comes first. And if Jude is sick or having a tough day and things are due, I'm like, I need someone else to take this. So we do have a brand agent negotiating the brand deals, but everything else is us.

• 33:20Shaan Puri?

  And so you, you have these revenue streams. Most of the time I've heard that touring is like number one for a lot of artists. You put it at the bottom.

• 33:29Speaker 00

  We were just talking about this on a walk last night. I'm like, how are we going to talk about touring? Because it's just not, I don't like to speak confidently on anything we've never done ourselves.

• 33:37Shaan Puri?

  Yeah.

• 33:38Speaker 00

  Um, of course, if you're at like Drake, Taylor Swift level, blah, blah, you're bringing in hundreds and millions of dollars. But just for context, we opened on the European tour and I had a chart of the money. I'm pretty sure we just broke even on that one. Just because you have to like rent a bus, you have to pay a tour manager, you have to pay for everyone's travel, your DJ, merch, look, the, the, like, the list is endless.

• 33:59Shaan Puri?

  How do you think about that? Because it's obviously a lot of effort. You got a little baby at home. Um, you could, you probably reduce your output on TikTok because you're touring because it takes them so much time. You're breaking even. But there's the fan love and you're like, okay, this means something and like that matters. Um, and you know, I think most artists just give you the politically correctly, oh, I do everything for my fans and blah, blah, blah. But like, there's a reality. There's just trade offs to everything. Me and Sam experienced this in a super small level with the podcast where we did a couple of live shows. They're fun, but they're a lot of work. You don't make any money off of it. And it's kind of like, well, that was just one episode. Like, we could have just done so much more in that same amount of time. So we kind of, and we, but Sam doesn't like to travel and I got little babies at home. So I'm not, I'm not looking to travel either. So we kind of don't do it that much. How do you guys measure that, think about

• 34:44Shaan Puri?

  that trade off of like the live fan experience, which is create super fans, but you lose all this other stuff?

• 34:50Speaker 00

  We found a really good medium for this. We met in the middle, Connor's booking agent. I totally forgot to mention her earlier, which is ridiculous because she's iconic. Connor's booking agent, her name is Cara Lewis. She also repped like Eminem and a bunch of other really awesome artists. And I've talked to her about it.

• 35:05Speaker 02

  Only white rappers she likes? Yeah.

• 35:07Speaker 00

  Oh, my God.

• 35:08Speaker 02

  Yeah, Young Gravy. No, she's got, she, she had Travis Scott at one point. She's got Ice Spice right now.

• 35:13Speaker 00

  She's, she's literally the best. There's an article about her, like, and it's called, like, the most terrifying woman in music. I'm like, I want that to be me. Like, that's me next. Anyways, so we've come to a conclusion with her that right now, while Jude is in these early stages of life. And we're really just trying to build, build, build. We'll do pop-up shows. So for example, we're doing a pop-up show in Chicago in November. And then we're going to do a pop-up show in Toronto, his hometown, a few days later. And then he'll accept like festivals, like, uh, like a month ago, he went to Calgary for a rodeo. And he did a festival where they offer you a certain amount of money and you play for forty-five minutes. I'm like, easy.

• 35:50Sam Parr?

  Right.

• 35:51Speaker 00

  He's gone for two nights. So we're gonna do that. And then just keep doing pop-up shows to have fan love and like connect with the audience. Cause it is really magical to hear people sing his songs back to him in person.

• 36:02Sam Parr?

  Yeah. But the TikTok experience is good too, though, because the thing about digital stuff is I see it. And even though I see a hundred thousand likes or tens of millions of views on it, I'm like, I don't know who else knows this. And then I saw the video of you in Europe and you do really cool TikToks of you like before the show and then during the show. And I'm like, holy shit, this guy, this is a movement, you know, this is actually, uh, it's, it's, it's sort of like when Casper and all these companies that like when digital companies started advertising and buying billboards in the, uh, subways and shit like that. You're like, oh, it's actually adds value to see it in real life as opposed to just on my phone, even as a digital viewer. You know what I mean? Totally. That's a great comparison. Yeah.

• 36:42Speaker 00

  Yeah. So for us right now, shows aren't like live shows, like a festival is a money thing. It is a revenue stream because he gets paid for like forty-five minutes. But the concept of touring for us, it wouldn't be lucrative enough at this stage for us to invest the time, energy, funds, blah, blah, blah into it. But when he does do shows, it's purely fans. I know a lot of artists will like charge for VIP meet and greets. I'm like, why am I charging a fan to say hi to you? They're the reason we have a career. No. Like he'll stand outside and talk to absolutely everybody there for free. He'll go to the merch tables, sign merch. The venues will try and even like fee us for that. They're like, if he's at the merch table, there's going to be a fee. Like, that's so silly. But anyways, when we do do live shows, it's going to be completely just for the fans and not a, a revenue stream.

• 37:26Sam Parr?

  How big of a venue can you sell out right now, you think?

• 37:28Speaker 00

  We've honestly never tested that because we've never done a headlining solo show, but I'll get back to you in a few weeks when we.

• 37:34Sam Parr?

  What's your guess?

• 37:36Speaker 02

  You can guess. Our, our hope is somewhere between nine hundred and a thousand. Those are like the Oh dude, you're gonna crush that. Well, hey, you know, it's like

• 37:44Speaker 00

  Here's the thing. So I mean, technically you like, who knows? You could sell out a 5,000 venue. You never know, but in the touring world, you have to like build a proof of purchase first. So like, you can't just go from zero to booking a massive venue. You have to start at this venue. And then your booking agent can negotiate this venue and then this, because you have to like, show them, hey, he sold X many tickets here. So now your venue should take him because you have to negotiate with like the, the promoters and the club owners. And so it's hard to say like touring is a tough topic because one, we're not versed in it enough. And two, it's too complicated of a business to be like, I can go from here to here. You have to build. It's not as much like Tik Tok where we can go viral overnight and your life changes.

• 38:27Speaker 02

  Yeah, that's true.

• 38:29Speaker 00

  Sorry if that's a lame answer, but it's just.

• 38:31Shaan Puri?

  So Mike Posner went to my high school, my college when I was there and we were all like, this is a guy in the other building that's trying to become a rapper. Like, what is he talking about? And that he did. So that was kind of amazing. And one of the things he did when he kind of came back, so he like had his high, like the traditional way. And then he kind of hit a low where like, he wasn't making hits anymore. Like his first album was like, whatever big. And then like, he kind of dipped a little bit. And then he like reinvented himself and he's like, I'm gonna walk across America. So he started doing things that I thought were interesting because it added new layers to him, new dimensions, new content, kind of like ideas. He wasn't doing it for that reason, but it worked well also. And he would do these pop up shows just in a park, where he would just be like, I'm just gonna start playing in this park and see what happens.

• 39:15Shaan Puri?

  But like, like, it kind of didn't matter what happened live. Like, some people got a magical experience that came or were there. Most people weren't there, but he's like, what does it matter? If like, okay, let's say there's 50 people here that are having like a hundred out of 10 experience because like something over the top cool just happened. And okay, I don't have 900 other people here. But this video looks so interesting and it makes me more interesting than the how a traditional artist does it. So the content would always pop off and his brand would be kind of like the people's champion in a way that he would just do these free shows in the park. Rather than um, rather than like how, you know, an artist would traditionally do things. So I think, you know, there's something to flipping touring on its head and be like, I am going to do these fan things on my own terms.

• 40:00Shaan Puri?

  But I'm actually going to do them optimized for content and not filling venues because content's my game anyways. And if I just keep building that mountain, right? That's what Mr. Beast does. He's like, if I just keep building this mountain on digital.

• 40:10Speaker 00

  Like everything in this business, it's like, what's your goal? Like if your goal is to be a mega superstar and perform in arenas, then yeah, sign with a label and do those things. And dedicate your life to building your touring resume so you can get there. But that's just not our goal, at least right now. So we're just focusing on making as much music as possible. Cause I forgot who said, I think it was this artist named Mike Stud. He compared songs to real estate. He's like, if you can buy a piece of real estate every two weeks, why wouldn't you? Some of them will remain shacks on the beach, but some of them will be mansions in Laguna. So that's our mindset right now. I'm like, we're investing in as much real estate.

• 40:45Sam Parr?

  What is your goal? What's like your, what's like, do you guys have like a, like, do you want to do this for 30 years? Are you trying to just get super rich? I mean, what's like your?

• 40:54Shaan Puri?

  What do you write on the whiteboard or on the fridge?

• 40:56Speaker 00

  Business, business, like he loves the art and we love to make good music. But ultimately the goal would be to scale this like we would scale a business and then potentially sell the catalog someday. Cause it can be evaluated similar to a.

• 41:08Sam Parr?

  What number, what number excites you?

• 41:10Speaker 00

  50 million.

• 41:12Sam Parr?

  At what age?

• 41:14Speaker 00

  Three or four years from now.

• 41:15Shaan Puri?

  Yeah, okay, I'll be your advisor, no charge. Just add a zero to that number. Cause that you're like, you guys, 50 is you guys, you're already fingertips away.

• 41:27Speaker 00

  Fine, Sean, how's 100 million?

• 41:28Shaan Puri?

  No, no, add a, add a 500 is the number.

• 41:31Sam Parr?

  What did, what did Bruce Springsteen get, dude? I think Bruce Springsteen got 300.

• 41:35Shaan Puri?

  You know, I want to say something here that's a little bit, so I've definitely. This is probably the most I've ever like, you know, complimented any guest on this podcast before. I'm usually, even if I like him, I, you know, I'm hard to get a little bit. Sam's usually just like, Sam's usually fangirls pretty easily. He's like, he's like, so you're hot. And I just love people that are hot and like, you know, you're fit. So like, you know, you're awesome. And I, you know, I usually keep it, you know, a little close to the vest, but, but you guys are, you're the, you're the creative version of hot. And I think that's amazing. And you're hot.

• 42:07Speaker 02

  Thank you. We'll take the physical as well.

• 42:09Shaan Puri?

  The thing that I would say that's kind of an insult is when I watched you on YouTube, I didn't have the same fun as I did on TikTok. So like, I watched the full songs and I was like, these are good songs. But I didn't like, you know, I wasn't like hooked and I wasn't like, I wasn't as like, I felt like the things you guys are doing on TikTok. I've kind of never really seen before. It felt so original and it almost felt like a different thing than like music, which is like a thing I understand. And there's a bunch of like pre-established music options that I can go to. I'm curious, do you guys feel this, A, do you feel the same way?

• 42:46Shaan Puri?

  And B, like, is there any part of your ego that's like, no, I like, I want to be a traditional, take me serious rapper versus like, no, this kind of like these TikTok quick hooks. Almost like half songs. That's my thing. And I'm actually creating a new lane over here. Well, how do you think about it?

• 43:03Speaker 00

  The goals are different on those platforms. On TikTok, our goal is to reach new listeners. And YouTube is more to nurture the listeners we already have and to nurture the platform because it does pay well. So more views on YouTube is more money in our pocket from the ad sense and stuff like that. But yeah, with YouTube, we're not approaching those long form videos with the goal of reaching new people, if that makes sense. It's kind of hard to explain. And then also sometimes if the videos are a bit more polished, like for example, he did a song with Baby No Money. And that was a very polished music video, but like, that's like Baby's team.

• 43:37Shaan Puri?

  Right.

• 43:37Speaker 00

  They were like, all right, if we're going to do a song with Connor, Connor's got to jump into our world and do a music video. I'm like, great. Then you got to jump into our world and do a skit. So.

• 43:45Sam Parr?

  Yeah, well, the thing about your skits is like, first of all, like I see a TikTok video and then I listen to you guys when I work out. Like I associate it goes video first, then I listen to you while I'm exercising.

• 43:56Speaker 02

  That's our goal.

• 43:56Sam Parr?

  But I, when I see the video, like you do this, you have this amazing thing where you basically, you're clearly an actor. You have three characters. You have the producer, then you have you, the rapper, and then you've got your nerdy brother or cousin or whoever you're supposed to be. The guy, yeah, like the guy who wears the turtleneck. And I get to know the characters and you do such a good job. I was telling Sean, I was like, I forget, you forget that it's Connor. You do, even obviously, it's you don't dress up or anything, it's just the same person. You do such a good job that I'm getting to know the characters. It's very much like the Dr. Dolittle or whoever it was, you know, Tyler Perry, where they played the, it's the same actor doing multiple characters, but you're not even dressed up. I get to know the characters and I like see the the weird brother come in and I'm like, oh, he's about to do something funny. And I get to know the

• 44:40Sam Parr?

  the personality of the producer version of you. It's so good. You do such a good job of like adding characters that when I listen to the songs, I am like, I'm remembering that video and that's what makes me like it. Whereas if it was just the songs, they are good, but I, the, the, the skits add so much meaning to it. I'm like, oh, this is the carrot one. You know what I mean?

• 45:00Speaker 00

  That's so cool.

• 45:01Shaan Puri?

  And the funny thing is, so like, like music, like if you listen to an album, they, they've always done these like skit type things in them. Like back when I used to have CDs, like Kanye's, you know, college dropout album, there would be these little skits, but they weren't that good. And like they, they weren't that funny. They were kind of long and like, so that concept's been around. How did you guys come up with this idea to have these characters? How did you come up with the idea for the characters? Like what was the inspo behind that?

• 45:27Speaker 00

  The characters was really just like, we don't have anyone else. Like we're really like, we don't really hang out with many people. We couldn't think of anyone who could play these characters as well. So I'm like, Connor, just fricking put on glasses and just be.

• 45:40Speaker 02

  Yeah, it was just, it really was just the most efficient way to do it. And I, I had control over the whole process because I was, I film it all myself. I set up my iPhone.

• 45:47Speaker 00

  He'll film them late at night when the bait. It's like, well, you can't coordinate that with other people. Like, hey, can you, can you come over at 11:00 PM for a TikTok? Like, no one's gonna do that. So we just do it all ourselves.

• 45:56Sam Parr?

  You still do a good job of getting, like you have this other video, I forget, I don't even know who the rappers are. Like eventually I figure out, oh, this, that's Woody Allen, but in the video, I'm just like, oh, it's a, the skit is like, it's a late night thing. The janitor has to fill in.

• 46:09Speaker 00

  Yeah.

• 46:09Sam Parr?

  And I just know the actor as the janitor, not even the rapper, then you see him rap it and I'm like, it's really good. This is like really creative stuff.

• 46:16Speaker 00

  We would love to, our dream would be to like, um, almost make a, not a parody, but of like The Office, but call it The Studio, where we can kind of extend these characters a bit more and like go a bit deeper into them and maybe bring on a few new, like if we have a episode of The Studio where Connor's all these characters and then the guest is like Idris Elba comes in and he acts on it and then we get Courtney Cox to come in on the next episode and we use these connections Connor has from acting to now elevate his TikTok skits.

• 46:43Sam Parr?

  Yeah.

• 46:44Speaker 00

  That'd be fun. And then I have another dream of like pitching Spin the Globe to Netflix. I'm like, how cool would that be if it's a 45 minute episode of Connor spinning the globe, lands on a country, then he actually flies there and we meet the artist and we see their culture and we see the music scene there. Like, for example, Zambia,

• 47:01Speaker 00

  we have to go there because it would blow your mind. He couldn't send us his video because he only had 12 hours of electricity allotted like per day. And he said, until we get a heavy rain, the government will not increase our electricity. So I can't send you my video clips. So we were waiting to post this episode because you don't have electricity in Zambia to send these videos. So I'm like, I want to go there and see this and like bring awareness to it. And I think that'd be so cool because you have food shows on Netflix. You have like Zac Efron changing the world.

• 47:31Sam Parr?

  Everybody feeds Phil.

• 47:32Speaker 00

  Everybody or somebody feeds Phil. Yeah. I'm like Connor should go there and do that, but for music. I think that'd be so sick.

• 47:38Sam Parr?

  Well, you, there's a few, there's a few like paths here, I think. And there's a few examples. One example, which I, I'm not relating it as an insult, but Weird Al Yankovic. Like I bet you, I don't know this for sure. But I would bet you that Weird Al probably outearned most every artist from the 90s. I bet you he crushed it in terms of, obviously, it was in the CD era where it was $22 for a CD that costs 50 cents to make. But I bet you Weird Al crushed it. And then the other guy, and again, I'm not saying it just because he's another white rapper, but Lil Dicky, you know, he's got that awesome show, Dave.

• 48:12Speaker 00

  Dave's amazing.

• 48:13Sam Parr?

  He's done a really good job of parlaying this thing into more than just music and rapping.

• 48:18Speaker 00

  You know what I wish Dave did, though, which I was so disappointed in? The songs on the track were so good and he's just now releasing them. I'm like, those songs should have been out because I would have streamed it. So not only are you making money from your show, but you're also making money because your Spotify is about to go up. So that's another thing. If we were to just spin the globe, all the songs would be out. You watch the episode and then you can instantly stream it.

• 48:40Speaker 02

  Yeah, that's another part of our rollout is, is we, we don't promote the song until it's out. Some people promote the song months in advance. They do pre-save campaigns, stuff like that.

• 48:47Speaker 00

  What were you gonna say about that, Sam?

• 48:49Sam Parr?

  Well, what I was gonna say was, Weird Al and Dave are like, I actually think Weird Al is even more talented than Dave, but they're both like this like cutesy type of thing. I actually don't view you that way. I view you as like significantly more serious, like you, like, you're not like, I'm laughing with you, never at you, whereas with Dave, it's usually at, you know what I mean? But he's still done a really good job of taking these over the top music videos and turning them into a thing. But I actually think that you have more potential than him for sure because with you, you're relatable, but at the same time aspirational and like you're still serious, but at the same time funny. I don't know. I just, I think that-

• 49:25Speaker 00

  That's such a nice compliment, but it's so hard to respond to because that, that's just hard to respond to. I don't know else to word it, but we love Dave and Lil Dicky is so good and-

• 49:35Sam Parr?

  I just think, I just admire you guys. I just, I think that you, like you're, you're gonna, you're just, you, you both have the it factor and it's so evident. And I think the reason Sean said add a zero to it was because we don't know anything about music, but we've hung out with a whole bunch of rich people, a lot of billionaires and shit. And like, you see like some patterns and certain things and it's like, oh, well, this is, yeah, like, we don't know how big this is gonna be. It's already big, but it's gonna be significantly larger than the way it is now if you have a little bit longer of a time horizon and just keep like doing pretty good. How long does it take you to create?

• 50:10Shaan Puri?

  To create a video or a video with a song. So what is the creative timeline for, for, you know, one of these that you make? It could be like,

• 50:18Speaker 00

  Are we talking the songs made or the song isn't made yet?

• 50:20Shaan Puri?

  Yeah, I guess either way. Or like, for example, this, uh, the, the top video right now on your TikTok is this collab, the branded collab that you did.

• 50:27Speaker 00

  Yes.

• 50:28Shaan Puri?

  With Ruffles and KFC. So you did that. I assume you basically had to, you made something specific for that. It wasn't something you already had made, right?

• 50:36Speaker 02

  Correct.

• 50:37Shaan Puri?

  So how long does a process like that take you when you're going to create something from scratch? Or is it just some days it's one day, some days it's three months? It's hard to say. Like, do you have a kind of a consistent formula for creation?

• 50:48Speaker 00

  For songs, some days it can be three hours and some days it can be weeks because he's stuck on something.

• 50:53Speaker 02

  Sure.

• 50:53Speaker 00

  But for videos, I'll script something in like 20, 30 minutes and then he'll film himself for a few hours. And then he'll edit for a few hours.

• 51:01Speaker 02

  Yeah, on average, I'm probably filming for one or two hours and then editing for one to three hours.

• 51:06Shaan Puri?

  And do they all have to be full songs? Or do you just do like, I make, you know, three verses and that's for this TikTok video, but I'm not turning it into a full song. Do you ever do that?

• 51:16Speaker 00

  No, for now, we only will invest time in a TikTok if it can convert to streams. Or else that's just not, uh, lucrative for us. I was, my, my brain fart. But yeah, uh, for Ruffles, they only requested a 30 second demo. So for that one specifically, he only had to write 30 seconds of a song. Boom, done, easy. But normally it's a full song needs to be done or we won't post it. Cause TikTok doesn't pay you for views.

• 51:42Shaan Puri?

  Yeah, but it does indirectly because, uh, let's say something goes viral. Now your fan base grows. The next video you put out with a song, uh, you know, it's gonna, gonna pay like,

• 51:50Speaker 00

  Totally.

• 51:51Shaan Puri?

  You know, one thing that's,

• 51:52Speaker 00

  But if the song is out, we can show you the charts. It'll be like, it's so much different if the song's out. Yeah, but I hear what you're saying.

• 51:59Shaan Puri?

  But like, uh, you know, for, I, I admire people who kind of like, uh, there's a temptation. Anytime you're doing something new, uh, because new stuff is so unproven, there's a tendency and a temptation to like, take the energy and the momentum from the new thing, but shift into the proven game. So for example, I did a comparison once of Joe Rogan's podcast, which is like, an interview, talk show type, type of thing. And I compared it to the top, like, uh, the Tonight Show. And I was like, okay, you know, just I forgot who was the host or which show I did. But like, let's say Jimmy Fallon was the host of the show. And it's basically like, if you just compare across every key metric, so it's like, audience size. Joe blows, Joe's podcast blows away Jimmy Fallon and actually has for years and years and years.

• 52:44Shaan Puri?

  Like, once Joe got the Spotify deal, then it was like, it got kind of like legitimized. But way before that, Joe was making a ton of money and a huge audience, like five years before that. But people didn't think of it like a business because they just didn't have a headline of a hundred million dollars a year to Spotify that to like latch on to. So, audience size, Joe is bigger. Uh, production, it's Joe's podcast, I think it's Joe, Jamie, and like maybe one other person, like three or four people total to pull off that show. The Tonight Show has like 50 people behind the scenes just to like run one show. Like, episodes per year, he has like more output with fewer people, bigger reach. And the only thing that was missing was like, it wasn't, didn't have like a category that it fit into really. It was like, oh, it's a podcast, okay, podcast, like, is that a business? I don't really know, like, seems like there's a bunch of those.

• 53:29Shaan Puri?

  Uh, but Joe stuck with it and like, he had a lot of offers to do other things, but he just stuck with it. Let it build, build, build, build, build. So that then by the time, you know, it got really, really big, he could promote, whether it's his own product, like on it. Or some other, you know, Athletic Greens or whatever, some product that pays him. And start making ludicrous money. And Mr. Beast kind of does the same thing where like, he flirts with this idea of like, I could go create a Netflix show. But the reality is if you talk to him and you've seen him do what he's been doing over the last few years, it's just like, build audience, build audience through this, like, what, he's like, why would I leave YouTube? I can reach more people than the Super Bowl. And you're like, yeah, but it's different, but he's kind of not wrong, like he is right. It seemed like this frivolous thing and then now people see Mr. Beast as like kind of a business entrepreneur guy, but like,

• 54:13Shaan Puri?

  it's because of like, it's because he committed to this new lane, like many years ago. And I guess what I would say for you guys is, it seems like you guys have a new lane of this kind of like, what I'm, it's almost like fast fashion, but for music, which is like these TikToks that are hooky and, and catchy and skit based. And like, they can get millions of views and build you a huge fan base.

• 54:38Shaan Puri?

  And I actually think if you just stay with that and you don't try to be a traditional musician, you're gonna end up way bigger than all the traditional musicians. It's the problem is it's just like a little bit unproven where that goes exactly. Or like, and it's very tempting to like, take offers from legitimate brands and legitimate like paths that you've heard of.

• 54:57Sam Parr?

  But the good news is you're making millions of dollars along the way. You're making millions now. So at least you ain't broke.

• 55:03Speaker 00

  And we've talked to every major label. It's not like, our friend Nick said that he's like, we're independent by choice, not by default. Cause you'll see in the comments like, why hasn't anyone signed this kid yet? Someone signed Connor. And I'm like, they've tried. We will not, because that's not our goal. Our goal is to like, do this ourselves, do things the way we want to do it. And honestly, like prove to other people that you can do it. Because I had no idea that this was possible and I'd love for other people that are making music to know it too.

• 55:31Sam Parr?

  How old are you guys?

• 55:33Speaker 00

  I'm 29 and Connor's 28.

• 55:35Sam Parr?

  Wow. And early on, I remember you had this cool video with Courtney Cox and then you had another one with, what's his name?

• 55:41Speaker 00

  Idris.

• 55:43Sam Parr?

  Yeah. Those are cool. Have you had any other like heroes or celebrities reach out that you, that floored you?

• 55:50Speaker 02

  Um, there's one guy I really look up to. His name is Russ. He's a huge, yeah, he's a huge independent artist. He really kind of wrote the blueprint that I follow.

• 55:57Speaker 00

  If you want to talk to someone about independent touring, it would be Russ. Cause I know Russ does it and he sells out massive. Like, if you want to talk about the financial part, the business part of touring, he'd be the one to talk to.

• 56:08Sam Parr?

  I love, his song Civil War gets me pumped up.

• 56:11Speaker 02

  Great song.

• 56:12Speaker 00

  Yeah, he's amazing. But yeah, Russ, Russ reached out.

• 56:15Speaker 02

  Yeah. So he like DM'd and showed love, which was just really cool. Cause he's sort of been my north star as far as just like how to do this independently.

• 56:20Speaker 00

  He wrote like, unsolicited advice, stay independent, you'll be making Ms. Like clockwork. And I'm like, that's all I needed to hear. Like, thanks Russ.

• 56:30Speaker 02

  That was, that was really cool one for me.

• 56:32Shaan Puri?

  He only talks and raps too. That's amazing. His, his DMs are also raps.

• 56:37Speaker 00

  It's so hard because the, the DMs are so like, um, Simu reached out.

• 56:42Speaker 02

  Oh, Simu Liu. Yeah, yeah.

• 56:43Speaker 00

  Yeah, he, he's amazing. Um, I, yeah, I can't, I'm like, you know when people ask you a question on the spot and you're like, name a song and you're like, uh, I don't know any songs.

• 56:54Speaker 02

  Yeah, there'll, there'll be random things where like I'll notice on TikTok like, oh, Logan Paul liked the video or T-Pain liked the video. Like, you know, there'll be little things like that.

• 57:00Shaan Puri?

  That's cool.

• 57:01Speaker 02

  But as far as like directly talking to someone, the, the big one that comes to mind is, is Russ, just because he's someone who I'm trying to emulate as far as the business goes.

• 57:09Sam Parr?

  I know you're in Vegas. Is it translating into off the screen stuff? You know, are you walking around downtown Vegas and people are coming up to you? Has, has that been happening a ton?

• 57:18Speaker 00

  That's, that's been the weirdest part because like I said, we stay in our bubble and we hadn't been leaving the house much, especially during COVID. And then we went on a trip to Salt Lake City because we love Utah. It's so random, but we went there and it was a ton. And especially at the airport, like the TSA agents are always like, oh my God, wait, they'll like look at his ID and then be like, the music guy. Like, we love your stuff. And I'm like, that's crazy. But the best is when little kids come up and they have their little, are you a YouTuber?

• 57:46Speaker 00

  And they're so cute. And it's like, hey, yeah, what's up? And we had like a five-year-old super fan come to Calgary to meet him at the rodeo and Connor took him to Tim Hortons for donuts.

• 57:57Speaker 00

  But yeah, that, that's, that's really cool because you get to see it translate in real life and especially when it's kids. And you're like, oh, that could have been like a core memory for that kid. That's really cool.

• 58:06Speaker 02

  Yeah.

• 58:06Shaan Puri?

  Now that you are winning in one lane, what I've found is that when, when people are, are let's say winning and let's say that right now you're winning in like this content music game.

• 58:16Shaan Puri?

  You'll often see, it's like kind of like Neo in The Matrix, you sort of see the game a little differently. You sort of see opportunities that, you know, like, oh, I feel like other people could be doing this in this other lane or we could do this, but you know, You know, we think that would work, but you know, we just have our hands full, so we're not going to do it. But like, do you, have you seen any, what I call adjacent opportunities for either content creators or on the business side? Like, have you, you've come from a business brain, right? So like, do you see other opportunities?

• 58:43Speaker 00

  I just had one the other day. This guy Kevin, he has this account on Instagram called Icon Brick and he makes Lego animations. And I've seen a couple of big rappers and labels hire him to make Lego animations for their songs. Long story short, he's an incredible songwriter and I was telling him the other day, dude, put out your own music and use this platform you're building to promote your own music. Like, yeah, every like 10 to 12 videos you're doing like other rappers, but then slide in one of your own videos in there with your song.

• 59:13Shaan Puri?

  Wow, this is sick. I'm watching one of these videos now.

• 59:15Speaker 00

  Oh, they're incredible. We're actually, we're releasing a song with him in a couple of weeks.

• 59:20Shaan Puri?

  He only has 127,000 followers. You're buying early on this guy. This is great.

• 59:24Speaker 00

  Dude, he's insane. I'm like, that's a double revenue stream. You'll be making money from labels paying you to make Lego animations of their songs. Meanwhile, you'll be pocketing Spotify revenue for your own songs. So that's like a perfect example.

• 59:39Speaker 00

  That just one happened, that one happened recently, so I can think of it. I can't think of any others that are super recent.

• 59:44Sam Parr?

  You know what's crazy is with TikTok, like it's just crazy how soundbites are becoming songs. So you know, like there's that one on TikTok where, where it's that lady going, I want to thank my man. Thank you for my man.

• 59:57Speaker 00

  Thank you, my man. I saw that the other day.

• 59:59Sam Parr?

  It was just, so she said that at a, like, yeah, she, she just said that at a, at a award show and that turned into a clip. And then, yeah, it was just, it was her saying it and I don't know if she did it or someone else turned it into a thing. And then there's this other one where there's this guy, he's got a 30 second video, um, uh, where he talks about his, uh, his boo thing. But it, it, it's literally a 30 second clip of him rapping and I'm Googling for this guy and he's got, it has a million likes on Instagram on reels. And I'm Googling, I'm like, I want to see the whole song. It's not even a song. There is no whole song.

• 1:00:35Sam Parr?

  It is just like his 30 second clip and it's, it's pretty amazing how, uh, like things are happening with music where like it's just a, a clip of a thing. It's not even real.

• 1:00:45Speaker 00

  Oh, I guess the best example of that is the corn kid. Remember that kid that was like, I love corn and it became this viral song on TikTok for like six months.

• 1:00:53Speaker 02

  Yeah, it's amazing to start.

• 1:00:54Speaker 00

  But that's actually something we've clocked and we've wanted to be careful of because sometimes people have their song go viral, the sound, but people don't connect that sound to the artist.

• 1:01:04Speaker 02

  Yeah.

• 1:01:05Speaker 00

  So there were a couple like viral sounds. If you ask me who the artist was, I'd have no idea. So I was like, we need to be very cognizant of that and like make sure that we attach you to the songs as much as possible, which is why we're so like long form skit focused rather than like, let's make a sound pop off because it's great. It could be like a moment and a spike for a song, but long term, the goal is to attach Connor to his music more.

• 1:01:27Shaan Puri?

  Do you, on your way up, like kind of like when you were moving boxes at the Alpha Paw Warehouse and you're, you know, in between acting gigs, you maybe trying to make it in the music game and it's, it's not obvious you're like now you're winning and winning feels great, but you probably spent many years losing. This is how I felt in the world of entrepreneurship. I, from the ages of 21 to 29, I was only doing startups that failed. That's like, I don't know, eight years straight of just getting my ass kicked.

• 1:01:55Speaker 00

  Did you like dread going to family events because we dreaded it because it's just like the, hey, how are things going?

• 1:02:01Speaker 02

  How's the, how's the little music thing?

• 1:02:04Shaan Puri?

  No, people would be like, what's, what's the new one? Because they're so used to me every year having a new story about the new thing that's going to be the big thing. And I was like, oh damn, you're right. There is always a new one. Fuck. Uh, like I wish just one of these was the one and I, you know, like that, that was it. So was there any, I guess, like moments you remember from the kind of the bottoms, uh, that like, you know, either a decision you made, a talk you had with yourself, some advice you got that like sticks with you or helped you during that time?

• 1:02:33Speaker 02

  It was just, it was Bree. It was like, you know, I, I, I don't have a bunch of friends, which that sounds strange. I'm, I'm a very social person and I get along with everybody, but my, my core circle is very small and I spend 90% of my time with Bree, whether that's us working together or we go on walks every night and we just talk about stuff. And yeah, there was definitely a period, especially when COVID hit and productions completely halted. So. I had already a year before that been struggling to get acting work and then now there weren't even auditions and I was definitely at a low point and was like, what do I do? And um, Bree was somebody who very early on I had shown my music to. And this was prior to me show, like I, I used to just record at home by myself. I didn't show anybody. It was just a hobby I had because I loved hip hop, but I was afraid to put it

• 1:03:18Speaker 02

  out into the world because I was afraid of the judgment I would get.

• 1:03:20Speaker 00

  He even had an alter ego called like, he's gonna kill me.

• 1:03:23Speaker 02

  Yeah, yeah, no, no.

• 1:03:24Speaker 00

  It was called unidentified.

• 1:03:27Speaker 02

  Unidentified. I used like a fake name and I would up, I would use to upload music on YouTube anonymously just because I wanted to see what people would think about it.

• 1:03:33Speaker 00

  And I was like, that's stupid.

• 1:03:34Speaker 02

  Right. Uh, without like attaching me to it and I was afraid what my friends would think like, oh, of course, like the actor wants to be the rapper now. And I was like frozen with

• 1:03:44Speaker 00

  Judgment fear.

• 1:03:44Speaker 02

  Judgment fear. Yeah, exactly. And, and Bree has always from the very start just been such like, like my, my number one supporter and has given me the confidence. And so when I was in that low point and, and music was something that I was sort of playing with, she was like, go all in on this. Trust me. Try it. Like try TikTok. Like what's the worst that's gonna happen? Like nothing's going on anyways, you know? And so she, she was the one that instilled that confidence to like, go for it.

• 1:04:08Speaker 00

  And Ramon instilled that confidence in me because I got hired at the pet company as a social media assistant and I met Ramon and then after that, like a month later, he's like, yeah, no, you're my creative director. A hundred percent. And anything I ever wanted to start, he's like, I'd be your first investor. I'd be your first investor. And he believed in Connor so much. So I was taking that confidence from Ramon, who was my mentor and I instilled it in him.

• 1:04:34Sam Parr?

  Ramon told me, he was like, I'm, I'm, I'm, whatever they're doing, I'm in. And I'm like, you're an idiot, man. There's no, there's no money in music. Like what's there to invest in? There's nothing to invest in. And he was like, I don't know, but whatever. There's something here. Well, I'm in.

• 1:04:48Shaan Puri?

  You were homeschooled? He told me?

• 1:04:51Speaker 00

  I was homeschooled, yes. Up until high school. I went to a public high school, but prior to that I was homeschooled. Yeah.

• 1:04:57Shaan Puri?

  And uh, do you think that that like, did that help you in any way in terms of like?

• 1:05:00Speaker 00

  You know what? I think so because when I was homeschooled, I used to like start businesses. I showed Ramon my business card. It was like Brianna Peterson. It was like violinist, pianist, vocalist, dog walker, pet sitter, babysitter, hire me for anything. Like I would, I just had so much time on my hands and also creatively, I would write children's stories. I would, I have old videos from the apartment complex. I wanted to be a director. So I would go around filming all the kids, like documenting their lives. So being homeschooled gave me a lot of time on my hands. And I think it gave me like a, a need for creativity that most kids didn't have. Cause when you're in school, you're constantly entertained by other kids. But I just had my siblings and I, so I had to come up with ways to entertain ourselves.

• 1:05:45Speaker 00

  So we would remake Spy Kids. We would remake Disney movies. Like we would film them ourselves, edit them. Like, so all my family jokes. So like you've been doing this since you were like four.

• 1:05:56Speaker 02

  Yeah, you've always been making content.

• 1:05:57Speaker 00

  Yeah. So no one's asked the homeschool question before, and I never really thought of it till now, that I guess homeschooling really did correlate because it like forced me to be creative.

• 1:06:07Sam Parr?

  Well, the, we, we have like a large male. Most of our listeners are men. The takeaway here is like, get yourself a strong woman to be your partner here. I mean, like, like, this is, this is like a good, this is a really great marriage. It seems like you gotta get yourself a strong woman to, to help make this all happen.

• 1:06:24Speaker 00

  I'm a huge fan of Alex and Leila Hormozzi. I think that they're a superpower couple. You know what? They live in Vegas, I think. So I'm like, gonna try and run into them at Milk Bar one night. Cause they never skip dessert, whatever they say. But they're a huge inspo for the husband and wife business relationship. Cause there's really nothing cooler. Like we get to work together, be parents together.

• 1:06:44Sam Parr?

  Well, I think most people, actually it's horrible. You guys make it work because you're, you're, you are both emotionally stable. You have similar values, it seems. You have similar goals. I think in most cases, it's, it's not awesome. I think working with family in most cases is horrible.

• 1:06:59Speaker 02

  Well, thank you. No, I mean, and we have our moments. I don't want to make it seem like it's always just so, so easy. Because like Bree had kind of alluded to earlier, it's really easy to fall into this like. We work together, we're coworkers mentality, when every so often it's important to remember that we are husband and wife and we need to find that balance. So.

• 1:07:14Shaan Puri?

  We're coworkers who kiss. What's the big, what's the deal?

• 1:07:16Speaker 02

  Exactly. Yeah, no big deal.

• 1:07:18Speaker 00

  We all do it.

• 1:07:21Shaan Puri?

  You, we'll leave it this, Sam's about to be a dad. You guys recently had your first baby. Any, any advice? By the way, Sam, have you heard their, their song about?

• 1:07:31Sam Parr?

  About their son?

• 1:07:32Shaan Puri?

  There's a line in there. He's like, uh, what is it? It's like, you got my eyes and I got your back. I was like, oh, that's sick.

• 1:07:38Sam Parr?

  Yes, dude. Like, I remember watching that video and I was getting emotional and, and that's why I was like, I think you're better than Weird Al and Dicky and all these people I mentioned before is because like I see your stuff and like, they don't inspire me. I like them. You inspire me.

• 1:07:53Shaan Puri?

  I won't take any more Lil Dicky slander on this podcast for the record. Uh, I feel like, you know, I let the first one slide. The second one, you know, I just simply will not have it.

• 1:08:01Sam Parr?

  Connor's stuff and I'm like, oh, like Lil Dicky is like, oh.

• 1:08:04Shaan Puri?

  Bro, you just haven't looked into it enough.

• 1:08:06Sam Parr?

  No, he's inspirational.

• 1:08:08Speaker 00

  I'm staying out of this conversation. You guys.

• 1:08:10Speaker 02

  I don't want to get any beefs here.

• 1:08:13Sam Parr?

  I love him, but he like, his character of like this neurotic Jewish guy of like always complaining, like I, I don't think I want to be you or like I want to learn from you in terms of the day to day life. It's more so your career is amazing and I respect it and I like your music, but with Connor, like when I saw that song, I'm like, dude, the values that you're talking about, the songs, like I'm on board with like it. I've been, I'm inspired to live a little bit better.

• 1:08:35Speaker 00

  I love hearing this from Sam and I'll, I know we have to wrap this up, but I'll just to jump on this point. So many artists have come to us and they're like, Connor needs more of a brand. I'm like, what do you mean? Like he's not, he's too normal. Like he looks like every other guy on your street, blah, blah. And I'm like, I'm pretty sure that's why people really like him because.

• 1:08:52Sam Parr?

  And you're way hotter than the average guy. Let's be real.

• 1:08:55Speaker 00

  Sam, what's up with you and like hotness?

• 1:08:58Sam Parr?

  Oh, don't give me, wait till we, you should show me your calves. If you've got good calf muscles.

• 1:09:01Speaker 00

  No, he has all the calves.

• 1:09:02Speaker 02

  That's my one thing. Why'd you bring it up?

• 1:09:04Speaker 00

  They're terrible. Show him your calves.

• 1:09:06Speaker 02

  Showing him my calves? Give me six months, I'll show him my calves.

• 1:09:10Shaan Puri?

  He's got a private Instagram account for just calf work and he's been, he's been working on it for years.

• 1:09:15Speaker 00

  Wait, no, Sam, I'll send you a picture after. They're not great, but we're working on them. We're working on the calves. But, um, yeah, no, just, that's really cool to hear because the realness has always been something that I've had a gut instinct to stick with. So it's cool to like, hear that confirmation from you.

• 1:09:31Sam Parr?

  This is the first time, uh, that, um, Sean has fangirled out a little bit.

• 1:09:37Speaker 00

  That's so nice.

• 1:09:38Sam Parr?

  Normally it's me.

• 1:09:39Speaker 02

  Sean, it's so nice to finally meet you and thank you. Thank you for the support and for watching and listening. It genuinely means a lot.

• 1:09:44Speaker 00

  Oh wait, Sean asked about baby advice.

• 1:09:46Shaan Puri?

  Yeah, any dad advice?

• 1:09:47Speaker 00

  The number one ba- the number one advice we have is like, and it's so cliche, but just be so present in those newborn days. Because they flew by genuinely. We look back at old photos, like a baby photo of Jude will make me just cry instantly. Cause I'm like, I wasn't, um, I wasn't like, shoot.

• 1:10:06Speaker 02

  Oh no.

• 1:10:07Speaker 00

  I was like, I was so focused on business like too much. So I wasn't like, I would like hold him and wait for him to nap just so I could go work more. But I wish at the time I was like enjoying it more. So that, so that you don't end up crying on a podcast one day.

• 1:10:21Speaker 02

  Here we are.

• 1:10:22Sam Parr?

  No, the, anytime we get crying, we know our views are gonna go up.

• 1:10:26Shaan Puri?

  Yeah, so thank you.

• 1:10:28Speaker 00

  And don't go on tour for three and a half weeks. Cause it was fun, but he missed, uh, he missed a lot.

• 1:10:33Sam Parr?

  I think you're doing it right. I think even if maybe there were some moments where, I mean, where you, where you maybe think you weren't present. I have a feeling just watching you on social media, I have a feeling you're doing things wonderfully. And the things you've said on the pod about the family business and everything, I, I, I think you got, I think you're crushing it in life. In business, you're crushing it. In life, you're probably crushing it even harder.

• 1:10:53Speaker 00

  Thank you.

• 1:10:53Sam Parr?

  So.

• 1:10:54Shaan Puri?

  And I know, I know what you mean. I look at those photos and I, I literally don't even remember. I'm like, I don't remember her looking like this.

• 1:10:59Speaker 00

  Right.

• 1:10:59Shaan Puri?

  And it's like, obviously I remember when I see it, but I'm like, oh man, that just feels like two different times. And kids are this funny thing where like, for me at least, all day, I'm like, oh my God, I can't wait for you to go to sleep or just like get, get a moment of free time. And then as soon as we have free time, that's all me and my wife talk about is it's like, okay, wait, what do we want all this free time for? All we're gonna do is talk about the kids anyways. Um, like the funny things that they did today. So it's like, uh, it's this cup that like, you know, you can never really fill up enough of. But at the same time, you're like, um, I don't know. It's like this weird dueling thing. I don't have like the words or the wisdom to like articulate it. But I definitely feel it where it's, uh, you can never spend, it's like an infinite amount of time you could spend.

• 1:11:39Shaan Puri?

  But it's really not about the like, you know, the duration of the time. It's kind of like, did you kind of sink in and appreciate it versus, um, just like being there. Cause I've had many days where I spent hours and hours and hours, but I didn't really. Like I didn't really let it sink in. You know, I was just kind of passing the hours, which was a little bit different. So.

• 1:11:55Speaker 00

  Yeah, I read something once where it's like, as soon as your kid is annoying you, put your phone down. Because if you're present in the moment, that kid isn't annoying. But if you're trying to multitask.

• 1:12:05Shaan Puri?

  You're trying to be somewhere else.

• 1:12:05Speaker 00

  The wines and that's, that's when it becomes annoying. So we've done a really good job at like, as soon as the babysitter leaves at three, like we didn't, we're just fully present. We're not. But when he was a newborn, we weren't doing that as much. So.

• 1:12:19Sam Parr?

  You're gonna have more?

• 1:12:21Speaker 00

  I don't know if I want to go through the whole pregnancy thing again. It was really tough on me, especially mentally after. I'm already a very anxious person. So I think having a newborn to care for while recovering from giving birth at home was pretty intense for me. I don't know if I would want to do it again, but we'll see. I know we want to adopt. I've been looking at adoption websites. I literally lay in bed and like cry, looking at them because I just want to adopt all of them. But yeah, I think we got to see our son. We got to see what our DNA would look like combined. He's so funny. He's, he's amazing. He's a little Connor. But moving forward, I'm like, I don't know if I need that urge again. I think I would just like to adopt a little Vietnamese baby from where my grandma's from and honor her in that way.

• 1:13:06Sam Parr?

  You gotta make sure they can rap, too?

• 1:13:07Speaker 00

  Yeah, if they can't rap, we're not. I'll be part of the application. I'm like, can they sing?

• 1:13:12Sam Parr?

  If they can't use three syllable words by 12 months, they're out. Yeah. If they can't play three different characters in this skit, they didn't pass the test.

• 1:13:21Speaker 00

  Yeah, no, we definitely want more.

• 1:13:22Shaan Puri?

  I'm looking for a versatile child to adopt.

• 1:13:24Sam Parr?

  Yeah, we need some headshots. Well, we appreciate you guys coming on. You're amazing.

• 1:13:30Speaker 00

  Oh, my God, we appreciate you guys having us.

• 1:13:32Sam Parr?

  Yeah, this is, this is an honor. Thank you. I feel inspired talking to you. I imagine Sean, I imagine Sean does too. And producer John, Jonathan was texting me and he goes, I'm loving this. They're so damn likeable.

• 1:13:43Speaker 00

  Oh, thank you, Jonathan. That was my biggest fear, not being likeable because I never really come on camera or do stuff like this. But I knew Sam, so I was like. Okay, I know Sam, I want to do this, but normally I'm very fearful of criticism.

• 1:13:57Speaker 02

  I've always been pushing. I think you need to start like, like your own personal brand. Like you're, you're so knowledgeable in the music space that like, and, and you're always behind the scenes. No, no one knows who you are. No one knows how impactful you are and what I do. And I think, I think you need to start putting yourself out there more, for sure.

• 1:14:13Sam Parr?

  Well, totally. I mean, if you look at, um, their marriage in Endwell, so that's not the great example, but The Rock's wife. Uh, I forget her name. Um, what is her name? Danielle?

• 1:14:22Speaker 02

  They did, yeah. But, but they still work together. They have an interesting dynamic.

• 1:14:25Speaker 00

  Oh, cool.

• 1:14:26Sam Parr?

  Yeah, they still work together and she's known as being a pit bull. Like she is like feared in the industry. She's sharp and I think she has more talent underneath her now, but that's like an interesting example. Other than divorce thing of, of the business going well. Besides that, besides that.

• 1:14:41Shaan Puri?

  We'll, we'll workshop our, our next analogy. We'll get back to the lab on that one.

• 1:14:48Sam Parr?

  Well, and people, people hate on Kris Jenner, but, uh, in my opinion.

• 1:14:51Speaker 00

  I love Kris Jenner. I think she's iconic.

• 1:14:53Sam Parr?

  She seems like she still has a pretty healthy, maybe I don't agree with all the tactics, but her kids and her have a great relationship. And it seems like it's worked really well and everyone's provided for.

• 1:15:02Shaan Puri?

  I was interviewing a nanny that nannied for them and I was like, I was like, I was probably not gonna hire her. But I did like five interviews just to dig for information about what they're like.

• 1:15:11Speaker 00

  Stop it.

• 1:15:12Shaan Puri?

  And she was like, I think by the third interview, she picked up that I only wanted to ask her questions about what it was like there. And, um, and I was like, yeah, I'm super curious. Can you just tell me some things? And she was like, not really. And I was like, okay, I respect you for that. That's, that's fair.

• 1:15:28Speaker 00

  We like the Kardashians. I once made Connor binge watch a whole season with me.

• 1:15:32Speaker 02

  I didn't, I didn't get the appeal at first and then afterwards I'm like, oh, they're all just killers. Like they, it's crazy.

• 1:15:38Sam Parr?

  They're all killers. Like, and you know, you don't have to agree with all the stuff they've done to do famous, but they seem like they have a great relationship.

• 1:15:45Speaker 00

  They have a great relationship.

• 1:15:46Speaker 02

  Yeah, they all stick together. The loyalty of that family seems strong.

• 1:15:50Sam Parr?

  Well, thank you all for doing this. This is awesome.

• 1:15:52Speaker 02

  Thanks for having us.

• 1:15:53Speaker 00

  Thank you so much.

• 1:15:54Shaan Puri?

  Everybody go TikTok. Is that the first place you want people to follow you?

• 1:15:58Speaker 02

  Sure. Yeah, I mean, just, well, honestly, I think.

• 1:16:01Speaker 00

  Why Instagram is safest?

• 1:16:02Speaker 02

  I was gonna say streaming services, just like going to your favorite streaming service, typing my name.

• 1:16:05Shaan Puri?

  All of it.

• 1:16:06Speaker 02

  Typing my name Connor Price, you'll see all my songs there. Yeah, but yeah, TikTok, Instagram.

• 1:16:10Speaker 00

  Oh, you know what? Can I plug one thing?

• 1:16:12Speaker 02

  Sure.

• 1:16:12Speaker 00

  Any streamers or video gamers, video creators watching this, all of Connor's music is DMCA safe. So you can put it in your videos without copyright.

• 1:16:20Speaker 02

  Yeah, I created a playlist on Spotify under my channel that's called like DMCA Safe Copyright Free, where it's all of my songs that are copyright free, because I have a few songs that I did with other artists and they have their labels get involved, so you can't use them. But I have a list of all of the songs that you could use on your YouTube videos, your intros for your podcast, whatever you want, unlimited use, because I don't do YouTube ID. I think the long-term value of having creators use your music is way more than like trying to get a few dollars every month because somebody used your song in a vlog. So yeah, if you're a creator and you are looking for copyright free music, I have a bunch of that that I want people to use.

• 1:16:52Sam Parr?

  And Bree, you're on Twitter, but you don't have any follower or you're like.

• 1:16:56Speaker 00

  Oh, I don't even, do I have a Twitter? I don't even know.

• 1:16:58Sam Parr?

  Oh, I found it. I was gonna, I was gonna say you should promote that because I bet a lot of people are gonna want to DM you.

• 1:17:02Speaker 00

  Oh, I signed up on Threads. I have Threads.

• 1:17:05Shaan Puri?

  Okay, hit her up on Threads. But Threads doesn't have DMs. You're gonna get a lot of opportunities from this.

• 1:17:10Speaker 02

  You, you just got the Brianna Price handle on Instagram.

• 1:17:12Speaker 00

  I got my Brianna Price handle on Instagram.

• 1:17:14Speaker 02

  Yeah, just search her up on Instagram because you're definitely active there.

• 1:17:17Speaker 00

  Yeah, someday I want to, and I just got this Instagram handle I've been dying to get. It's called Home Studio, because I want to start a newsletter for independent artists. And then eventually.

• 1:17:27Sam Parr?

  Oh, I saw your newsletter. It's really horribly named, by the way. You need to change that name.

• 1:17:31Speaker 00

  No, I stopped that, the independent one.

• 1:17:33Sam Parr?

  Yes.

• 1:17:33Speaker 00

  I stopped it. That's done. That's done.

• 1:17:36Sam Parr?

  The idea was good.

• 1:17:37Speaker 00

  Thank you.

• 1:17:37Sam Parr?

  The spelling was the worst.

• 1:17:38Speaker 00

  I know. I got, I got it. That's done. Don't worry. So I'm switching. I want to do Home Studio because I want to build a newsletter for independent artists. And then also then turn that into a potential, we sell like home studio kits. Where everyone's like, what mic do you use? I'm like, just buy Connor's kit. It comes with a mic, headphone interface.

• 1:17:54Sam Parr?

  Smart.

• 1:17:54Speaker 00

  Everything you can use to make money from home.

• 1:17:56Speaker 02

  And I'll record all my songs using that kit, so it sells itself.

• 1:17:59Shaan Puri?

  Amazing. You guys are awesome. Thanks for coming on. I have a feeling that the next time you guys come on, you'll be 10 times bigger because you have the talent for it. And I think you've stumbled into something really, really amazing. And I think if you just keep going, it's gonna, it's gonna get really big. So thanks for coming on.

• 1:18:15Speaker 00

  Thank you so much.

• 1:18:16Shaan Puri?

  That's the episode. That's the pod.

• 1:18:18Sam Parr?

  That's the pod. Thank you.

• 1:18:19Speaker 00

  Thank you.

• 1:18:23Speaker 05

  I feel like I can rule the world. I know I could be what I want to. I put my all in it like no days off. On the road, let's travel, never looking back.