How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of How We Profit, Tara shares the realities of building a coaching business from scratch, how she bounced back after a six figure mistake, and the strategies that helped her generate multiple income streams as a creator entrepreneur. In this episode, Hala and Tara will discuss: (00:00) Introduction (04:29) How Tara’s Business Makes Money (07:33) Going All-In on Entrepreneurship (14:25) Converting Followers Into Paying Customers (17:35) App vs. Coaching Business Economics (24:22) Niching Down to Women 35+ (29:42) Building the Broads App (37:15) Using Webinars to Drive Sales (41:00) Pricing Creator Brand Partnerships (48:26) Scaling Beyond Founder Bottlenecks Tara LaFerrara is the founder of Broads, a fitness app and coaching company. She is a personal trainer, creator, and host of the Broads podcast, where she blends fitness education with a bold, relatable approach to women’s health and wellness. Through her platforms, Tara offers one-on-one coaching, group programming, and app-based workouts designed especially for women 35 and older. Sponsored By: Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/profiting Shopify - Start your $1/month trial at Shopify.com/profiting. Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting Remitly - Transfer money internationally across 100+ currencies with no hidden fees. Download the Remitly app or visit remitly.com to get started. Use code BUSINESS to get a $100 bonus after you send $300 or more. New customers only. Prolon - Reset your body with Prolon’s five-day plant-based program. Go to ProlonLife.com/PROFITING for 15% off sitewide plus a $40 bonus gift when you subscribe to their 5-Day Program. Northwest Registered Agent - Get a complete business identity with Northwest. Visit northwestregisteredagent.com/YAPFree and start using free resources to build something amazing. Cash App - If you’ve been curious about bitcoin but haven’t made the jump yet, Cash App makes it easy. Sign up at https://click.cash.app/ui6m/qmgmlraz For a limited time, new customers can get $10 added to their balance. Just use code CASHAPP10 when you sign up, and—don’t forget this part—send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Bitcoin services provided by Block, Inc. brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast Resources Mentioned: Tara’s Website: taralaferrara.com Tara’s Instagram: instagram.com/taralaferrara Tara’s TikTok: tiktok.com/@taralaferrara Tara’s Podcast, Broads: bit.ly/Broads-apple Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap YouTube - youtube.com/c/YoungandProfiting Newsletter - youngandprofiting.co/newsletter LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Solopreneur, Networking

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Hala Taha?

  Today's episode is sponsored in part by HeyGen, Shopify, Life at the Speed of Play, and Indeed. HeyGen helps you create AI avatar videos without constantly being behind the camera. Get your first three videos free at heygen.com/profitting. Shopify is the global commerce platform that helps you grow your business. Start your $1 per month trial at Shopify.com/profitting. Life at the Speed of Play by Mark Pincus helps entrepreneurs quickly test ideas and find the ones worth pursuing. Get two books for the price of one at GetMark'sBook.com/Yap. Indeed helps you attract, interview, and hire all in one place. Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/podcast.

• 0:45Hala Taha?

  As always, you can find all of our incredible deals in the show notes or at YoungAndProfiting.com/deals. How do you decide like how much to charge brands?

• 0:54Speaker 01

  It depends on what it is, reel and posts, and they need extra photos. Also, white listing, that's where you can always charge more.

• 1:01Hala Taha?

  You think you can charge more for white listing?

• 1:03Speaker 01

  Yeah, I would say that. The minimum for me right now for one reel on my page is about $5,000. An extra $1,000 to $1,500 for stories. I've also done like a six-month deal that has been like $35K.

• 1:16Hala Taha?

  Today's guest is a fitness influencer that generates multi-six figures off her personal brand every year. There's a big difference between being a fitness influencer on Instagram and building a fitness brand that actually makes money. Tara LaFerrera has done both. Do you think that there's any underserved markets in the fitness category, fitness industry, that you would recommend that other people tackle?

• 1:38Speaker 01

  Whatever you are passionate in, like there is a niche for that. PMDD, endometriosis, a lot more menopause coaches, I think, could be out there for sure. There's always opportunity.

• 1:48Hala Taha?

  Have you ever felt like your personal brand became a trap where clients only wanted to work with you? Or do you feel like you've fully been able to create a brand that doesn't need your face anymore?

• 1:59Speaker 01

  This is such a great question. I wasn't sure where you were going with the trap. But yes.

• 2:04Hala Taha?

  So you're doing over a million a year as a creator. What's the profit margin on like an app subscriber? And how much money are you making per person typically?

• 2:13Speaker 01

  When it was just me, I think the furthest I could go was around 500, 450 for the year.

• 2:19Hala Taha?

  Okay.

• 2:19Speaker 01

  Right now, we're almost.

• 2:23Hala Taha?

  Yap fam, welcome to a brand new format on Young and Profiting called How We Profit Wednesdays. On our flagship Yap episodes, I sit down with world-class entrepreneurs, billionaires, CEOs, authors, and experts to pull out all their big lessons. But on Wednesdays, we're going to be doing something totally different. How We Profit is where we zoom in on real businesses in real time. These are entrepreneurs who are listeners in the Yap community from all different industries, founders, business owners who are still in the middle of building, and they're opening up about what most people keep private. We're not just asking, "What's your story?" We're asking, "How does your business actually make money? What are your margins? How do you get customers? And what are your sales secrets and marketing strategies?"

• 3:07Hala Taha?

  These conversations are not going to be a polished highlight reel or a vague success story. It's going to be a behind-the-scenes business breakdown with all the receipts open. Because Young and Profiting has always been about helping you learn from the best. But becoming successful doesn't only come from studying entrepreneurs at the finish line. Sometimes, the most useful lessons come from somebody who's just a few steps ahead of you, figuring it all out in real time. So every Wednesday, we're going inside a real business to uncover the numbers, decisions, mistakes, and strategies so that you can apply the same things to your business. This is How We Profit Wednesdays. Welcome to the show.

• 3:44Speaker 01

  Thank you so much for having me. I appreciate it.

• 3:46Hala Taha?

  I'm super excited you are one of my first guests on the How We Profit Wednesday format. And I immediately thought of you when I was thinking about this because you're an awesome creator. Now you're part of our podcast network, the Yap Media Podcast Network, but I knew about you way before because your posts would always show up on Instagram. And you just have such a unique business. Like, you've got multiple revenue streams. So I really wanted to invite you on and unpack all of that. So thank you for joining us.

• 4:16Speaker 01

  Yeah, thanks so much for having me.

• 4:18Hala Taha?

  Okay, Tara, so you are a creator entrepreneur. You make money in multiple different ways. You've got a business broads, and you also make money with your personal brand as well. So talk to us about all the different ways that you make money.

• 4:29Speaker 01

  Yes, I would say the umbrella is my name. But I have Broads, which is my fitness app. We have group programming, one-on-one coaching, and also some program one-off like PDFs. Then we do, um, I have some content creation on my Instagram, TikTok, a lot of that user-generated content as well. So there's tons of different revenue streams, like both on the Broads business side and then also on the TL side.

• 4:54Hala Taha?

  I love that. Now, what is your biggest revenue generator out of all the things that you do?

• 4:59Speaker 01

  Our one-on-one premium coaching.

• 5:01Hala Taha?

  So let's stick on Broads for a minute.

• 5:03Speaker 01

  Love it.

• 5:04Hala Taha?

  So do you think about it as like a life cycle where you have people like buying something really low ticket and then you're kind of like upselling them to coaching, which you just mentioned is the most way that you make money? Like, how do you think about customer acquisition?

• 5:19Speaker 01

  It's actually the opposite. Most people come in on the one-on-one side. They stay with us for a certain period of time. I have four, eight, and 12-month programs. We like to retain them for at least a year, typically on like the two-year mark, and then maybe they'll downgrade. Sometimes they go from high to low, back up to high, but I would say for the most part, they come in on like that one-on-one high-touch point.

• 5:40Hala Taha?

  And how do you bring those customers in initially?

• 5:43Speaker 01

  Yeah, so we do a lot on Instagram, email, podcasts. People find me in different ways. I've been online for a very long time.

• 5:50Hala Taha?

  Yeah.

• 5:50Speaker 01

  So some people have been following me on Instagram for five, six years, and they feel like they know me and our ethos with Broads. And so when they get on a call with us for, you know, to work with us, they're like, it's kind of a no-brainer.

• 6:01Hala Taha?

  Hmm. So you already warm them up on your podcasts, on your Instagram, and it could be years later before they actually contact you?

• 6:09Speaker 01

  Yeah, for sure. I mean, and sometimes it will be. They'll be like, oh, yeah, I've been listening to your podcast for like two years. And I'm like, and you're just signing up with us now? Fitness and wellness is like one of those things that you, a lot of people don't think that they need or should need some sort of trainer in their life because they think, oh, I'm gonna work out by myself. I got this. And then it's hard. You know, it's hard to keep up with it. And so our one-on-one really allows them to like be held accountable and stick with their actual goals. And we see a lot more results on the one-on-one side than we do on the group side.

• 6:40Hala Taha?

  Now, if you're funneling people from multiple Multiple different places like are you sending them to some sort of like landing page where they learn more? Like, how do people actually buy from you?

• 6:49Speaker 01

  Yeah, great question. So I do have a landing page for like the group programming side of things. We also have a bunch of lead magnets. So lead magnets, anything from um how to deadlift to how to do mobility, macro nutrient guide. They get in our email series. We funnel them in to book a call with us. That's how we do it on the one on one side. Uh, on the group side or like one off programs, we will have like a series that will basically set them up for that. We also do webinars and workshops and challenges. So kind of a bunch of different ways to do it.

• 7:20Hala Taha?

  Cool. Okay, I'll get back to all that. I want to talk about your entrepreneurship journey. I learned that you got laid off at some point. And that's what really triggered you to become an entrepreneur and start creating online. So talk to us about what initially got you posting on Instagram? And starting off as a creator?

• 7:38Speaker 01

  Yeah, I've been on Instagram since probably, uh, gosh, twenty fourteen or something like a very long time. I don't know about you.

• 7:44Hala Taha?

  You're OG, yeah. Well, you're you're like an OG fitness influencer.

• 7:47Speaker 01

  For sure. Yeah. And really, I only started because I wanted to like connect with other people. But I I used to work in advertising and I like my whole goal was to be like, did you ever watch Mad Men? I wanted to be like Joan on Mad Men, just without the boobs. And anyways, so I got laid off and I was like, all right, well, fitness needs to be my full time thing, or I'm gonna go get another, you know, job with a salary in 401k. And that's what I thought I had to do.

• 8:12Hala Taha?

  And you were like really good at sports growing up. So that was always like a skill that you had.

• 8:16Speaker 01

  Yeah, um, from the fitness like and athletic side.

• 8:18Hala Taha?

  Yeah.

• 8:19Speaker 01

  Yeah, yeah. I mean, I would say that, but I never knew anything about business. And so I just thought that like fitness was just like a side job or a side like I was waiting tables and I was doing all these other things. And I'm like, I can't make fitness or content creation a full time thing. Um, but yeah, I did get laid off and I was like, all right, I gotta go all in. And so I did have a bunch of different jobs that led me to making fitness full time. Um, I was co owner of a studio. I did some marketing consulting on the side and then I fully went like really all in in twenty eighteen. When I started my monthly uh subscription based program.

• 8:52Hala Taha?

  So for our Yap listeners who are interested in becoming influencers in whatever niche on Instagram and on social media, what would you recommend they do to get started? Like, how did you get started?

• 9:03Speaker 01

  Yeah, you build trust. That's the biggest thing is that you have to be yourself, build trust, build loyalty, build education, gives people something to come back to. And people need to get to know you. Like we mentioned earlier, you know, they, some people listen or watch for years before they become clients. Like it's, there's a lot of noise out there. And so if you can find your way that people actually like reach out to you, that's where people can really see, oh, I am going to see the results. This is going to work for me.

• 9:33Hala Taha?

  So you got laid off?

• 9:34Speaker 01

  Yeah.

• 9:35Hala Taha?

  What happened next? Like, what was the first way that you started to make money?

• 9:40Speaker 01

  Online or just in general?

• 9:41Hala Taha?

  Online, like as an entrepreneur.

• 9:43Speaker 01

  Yeah. Uh, well, yeah, I was, I was teaching some group fitness classes. I was doing a lot of one-on-one coaching. And then the first thing I ever did was February of 2018, I launched my first eight-week program. It was just a PDF that I sent out. We had a bunch of, um, videos associated with them.

• 9:58Hala Taha?

  Did you have a following at that point or no?

• 10:00Speaker 01

  I did. It was fairly small at that point.

• 10:03Hala Taha?

  Okay.

• 10:04Speaker 01

  Yeah, it was a $99 eight-week program that I launched online and put it on my Squarespace website and just, you know, put it out there. And I ended up getting like almost a hundred people the first time I did it, which was awesome. And then I basically just took that profit and made another one. So right after that eight weeks, we just did another eight weeks. And then I was like, oh, this is actually working. Let's make this like a bigger thing. Then we created the monthly thing on Shopify is where we started it, uh, in July of 2018.

• 10:34Hala Taha?

  I love that you mentioned Shopify. Actually, our guest yesterday also mentioned that she started scaling with Shopify. It's such a great, uh, platform for folks to really get started with their first e-commerce business. So how are you using Shopify for fitness? Like what, how are you selling on Shopify?

• 10:51Speaker 01

  Yeah, it was actually really hard to build. We, I don't use it currently anymore because I have my own fitness app.

• 10:56Hala Taha?

  Yeah.

• 10:57Speaker 01

  Um, but it was, I had to hire someone to help me kind of. Do it in the backend where you can just see the workouts and not anything else. But then we would add some merch or some one-off programs there. But it was basically just like a blocked website. So you can kind of do that anywhere.

• 11:14Hala Taha?

  So you like leverage Shopify even though it wasn't perfect for your use case? And that's why you eventually launched the broads app?

• 11:23Speaker 01

  Yeah, and I mean, what is perfect at the end of the day? Like every app or anything you do isn't going to be exactly the way you want it to. But I knew that like if I didn't take that messy action and keep that momentum going, it was going to be so hard for me to like jump back into it.

• 11:36Hala Taha?

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• 12:20Hala Taha?

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• 13:05Hala Taha?

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• 14:16Hala Taha?

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• 15:00Hala Taha?

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• 15:45Hala Taha?

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• 16:24Hala Taha?

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• 17:09Hala Taha?

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• 17:21Hala Taha?

  Okay, let's stick on Instagram for a minute because I feel like so much of what you've built is off the back of your popularity on Instagram. Like you're really well known there. Your posts do really well. What was like the evolu- like, how did you decide like, I'm gonna start? Because I think you started with like workouts, right? And now you do more like POV and it's not just workouts. Talk to us about the evolution of your content, how you thought about it at first, some of the things that you learned over time in terms of like how to convert followers into customers.

• 17:51Speaker 01

  Yeah, like I said, in the beginning, it was just kind of like to post, post to post, you know, bringing in community and just like connecting with other people. Then it was a lot of workouts and then it got into like this or that, very educational based. I do, I did a lot of skits, a lot of skits with my husband, you know, kind of funny ways to teach people how to move their body. Those actually always did really well because people loved that edutainment, I would say. And so it did, I did that for a couple of years, really. Then I shifted a little bit more into like longer how to videos. Then I shifted into like quick, easy fixes, maybe hacks. Now that I have broads and it's this

• 18:34Speaker 01

  bigger business and I realized that like fitness and wellness isn't just like how to deadlift and it's nutrition and mindset and how you talk to yourself and how you show up for yourself. There's a lot more like of that content now. So I've really ingrained it in part of my lifestyle so that people can see that it doesn't just have to be the workouts and all these other components really come into play.

• 18:54Hala Taha?

  A lot of listeners that listen to this podcast, they're really interested in becoming creator entrepreneurs. But something that they might not realize is that sometimes that can become a trap with your business. Have you ever felt like your personal brand became a trap where clients only wanted to work with you or? You know, you felt like you had to keep posting content in order for the business to survive? Or do you feel like you've fully been able to create a brand that that doesn't need your face anymore?

• 19:24Speaker 01

  This is such a great question. I wasn't sure where you're going with the trap.

• 19:28Speaker 01

  But yes, before I started Broads, I had a brand TL method. It was a Tarot for a method. And all of the workout programs and everything was just based off of me and my name and me showing up as the coach. And I realized very quickly that you burn out really fast when it comes to that. You know this, a lot of people, I'm sure, hearing this and like, there's only so far you can scale by yourself. And in order to step away from the business at all, like take any time off, you need to be able to like have this brand. I still, to this day, I launched Broads almost two years ago, still feel like it's it's my brand. Like I'm the face of it, but we are slowly starting to peel back from it. I definitely think that I trapped myself in in that place for a long time.

• 20:13Speaker 01

  But you have to like slowly kind of peel away to step fully away. So I guess to your, to answer your question, yes, it is easy to get in that trap. And you can also kind of introduce and peel away other layers so that people can see that it's not just me and that we can create the same experience with my coaches and my team as well.

• 20:34Hala Taha?

  Okay, let's compare and contrast the economics of the app versus coaching versus, well, let's stick with that, app versus the coaching program. So like, how much do people pay to be a part of the app? How many subscribers do you have? Like, what are the economics there?

• 20:52Speaker 01

  So I do a free trial, so seven days free, and it's $49 a month after that. I have basically a bunch of different workouts, plans, different scenarios there, but anyone can join at any time. So I mean, like, membership base, it ranges. It just depends on like the the cycle of what we're promoting at that time. On the one-on-one, like more premium coaching side, we do four months for 3,000. And then we have different programs after that. So they retain on for like an eight or 12 month program after that.

• 21:22Hala Taha?

  What's the profit margin on like an app subscriber? Like, do you track like how long they stay for and like, like what are the KPIs that you're looking at and how much money are you making per person typically?

• 21:32Speaker 01

  Yeah, that's a great question. So we have like monthly and then we have annual. So the annual is just more affordable for a lot of people. So we have more people on the annual. We always sell more of those in the December, January. And so we kind of, when we look at the profit for the year, it's always a little bit heavier in the first of the year for both one-on-one and the group coaching side. As far as the, like the retention, the long time or the client lifestyle or the client life cycle, we're about nine months for our group program right now for a not even two-year app at this point too. And then on the one-on-one side, we're about six months.

• 22:12Hala Taha?

  Do you feel comfortable sharing revenue numbers so that people like understand how much a creator like you could make?

• 22:18Speaker 01

  Um, I'll, I'll give you a range.

• 22:20Hala Taha?

  Tell me. Okay. Tell me how much like, how much your app makes per month versus your group coaching per month or like your yearly revenue, just so people get an idea of like, if I'm able to grow my Instagram to 300,000

• 22:31Speaker 01

  Yeah.

• 22:31Hala Taha?

  and put out these programs, like this is how much a creator can make independently, like.

• 22:36Speaker 01

  For sure. Yeah. I mean, it's interesting because like we've had a lot of growth since I've built the app, but that was when I hired help. And that was when I really like stepped away and was like, it wasn't, I wasn't trapping myself in this, in just me. When it was just me, I think my, my total, like the furthest I could go was around 500, 450 for the year.

• 22:58Hala Taha?

  Okay.

• 22:59Speaker 01

  Right now, we're Almost triple that at this point, based on having these different revenue streams and also me stepping away and now hiring a team.

• 23:09Hala Taha?

  Amazing. And hopefully I put 300K from your podcast ads. Now that you're doing ads on your podcast, that's what we're hoping for.

• 23:17Speaker 01

  Yes, I mean, that would be amazing.

• 23:19Hala Taha?

  Yeah. So you're doing over a million a year as a creator. You've got a, like, let's talk about your team. So you've got coaches.

• 23:27Speaker 01

  I do.

• 23:28Hala Taha?

  What is the business model behind the coaches? Are they contractors? Are they employees? How do you pay them?

• 23:33Speaker 01

  So everyone's a contractor right now. At the end of the day, I would love to have more actual employees on the team. But at this point, since I'm still growing and still figuring out the business model, we do have contractors. So I have, I have three coaches that work for me. Then I also have a marketing team. I have an operations and then a sales team.

• 23:52Hala Taha?

  And then are your coaches helping you close clients? Is that part of their job? Or like, what's their role?

• 23:59Speaker 01

  They're on the fulfillment side. So they actually work directly with the clients, with the programming nutrition mindset and like, making sure that the client has a good experience. So I would say more client experience rather than sales. That's where the sales team comes in. So I do have like a few people that work on the sales side of things.

• 24:17Hala Taha?

  And the sales side of things, are they mostly doing like DM setting and then calls? Like, walk us through, like, give us specifics.

• 24:25Speaker 01

  Yeah, for sure. So I do have DM setters. I have a closer. We have triage, like, kind of salespeople as well.

• 24:34Speaker 01

  And that's, that's where most of the sales happen. But then, of course, people do can purchase or can buy other things through email as well.

• 24:41Hala Taha?

  Are these people like international, your sales folks?

• 24:44Speaker 01

  They're not.

• 24:45Hala Taha?

  They're, they're US based?

• 24:46Speaker 01

  All US. Everyone's US.

• 24:48Hala Taha?

  How much are you paying them hourly? Like, like, just curious, because doesn't that get expensive?

• 24:54Speaker 01

  It depends. Like, a lot of the salespeople that we do is based off of, you know, how many clients come in. So

• 25:01Hala Taha?

  So they get commission?

• 25:01Speaker 01

  They do get commission. So there's a smaller base and more of a commission. So they have a way more incentive to want to bring in more clients and get more sales.

• 25:11Hala Taha?

  And how do you communicate with your team right now? Like, what's the way that you guys communicate with each other?

• 25:15Speaker 01

  Yeah, we use Slack.

• 25:17Hala Taha?

  Okay.

• 25:17Speaker 01

  We use ClickUp, GoHighLevel. Yeah.

• 25:20Hala Taha?

  So how many people are on your team right now?

• 25:22Speaker 01

  I have eight people on our team right now.

• 25:24Hala Taha?

  Eight people. Cool.

• 25:25Speaker 01

  Yeah.

• 25:26Hala Taha?

  Including the coaches?

• 25:27Speaker 01

  Yes.

• 25:28Hala Taha?

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• 26:13Hala Taha?

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• 26:55Hala Taha?

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• 27:18Hala Taha?

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• 28:02Hala Taha?

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• 28:47Hala Taha?

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• 29:26Hala Taha?

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• 30:09Hala Taha?

  your business before Black Friday, go to Shopify.com/profitting to start your free trial. That's Shopify.com/profitting. Go to Shopify.com/profitting today to hear your first... So let's talk about your brand. So you've niched to women.

• 30:28Speaker 01

  Women 35 plus.

• 30:30Hala Taha?

  How did you land on that? Like, why did you decide women 35 plus?

• 30:35Speaker 01

  Well, I don't want to work with any men.

• 30:37Hala Taha?

  You don't want to?

• 30:38Speaker 01

  No, none, like zero.

• 30:41Hala Taha?

  Sorry, guys.

• 30:42Speaker 01

  If you're listening to this, send it to your wife or girlfriend. Um, yeah, I, I've been a coach for a really long time now, and I just relate so much more to them. I understand their experiences, their bodies, what they're going through. Every woman in their life is going to go through perimenopause and menopause. Not all will have a baby. So there are a lot of pre and postnatal coaches out there. I have one of them on my, on my team. They're great. But every woman goes through menopause and feels very alone and invisible, and I want them to feel seen. So my whole goal with women is to make them feel strong, empowered, and confident as they age, so that they can, in their 40s and 50s, feel like a badass. And so I really, really need to niche down to that in the last, like, two or

• 31:26Speaker 01

  three years. Like, has to be 35 plus. Typically, like, our average range is about 40, 41 right now, too.

• 31:33Hala Taha?

  So if somebody who was under 35 wanted to be in the coaching program, would you turn them away?

• 31:38Speaker 01

  It depends. Um, if they're under thirty, usually yeah. Cause perimenopause can come basically anytime after thirty. I mean, typically it's usually thirty-five plus, but some people have a hysterectomy or they go into surgery, like anything can happen.

• 31:52Hala Taha?

  Yeah.

• 31:52Speaker 01

  And so they might need that extra support, but I would just say for the most part, it's usually thirty-five plus.

• 31:58Hala Taha?

  Now, was picking your niche purely like a passion decision where like that's what you wanted to treat kind of like that's where you wanted to focus? Or was there any sort of like economical part of the decision making? Like, do you, do those women have more money?

• 32:15Speaker 01

  Yes, in general, yeah, I would say that. Um, I would also say that it is definitely a passion for me, but people also relate to that because I'm in that age bracket as well.

• 32:24Hala Taha?

  Yeah.

• 32:25Speaker 01

  Not saying that I'm in perimenopause, but I'm very vocal about who I talk to, what we specialize in. Um, and people really resonate with that. And I don't feel like there's a ton of coaches that talk to that. And so there was kind of, it was a mixture of passion where I'm at, their economic, and also the need for it.

• 32:46Hala Taha?

  Yeah. Do you think that there's any underserved markets in the fitness category, fitness industry that you would recommend that other people tackle?

• 32:56Speaker 01

  Yeah, a hundred percent. I think that a lot of people think that there's so many coaches or there's so many people doing entrepreneurship. Why would I start mine? It's like, there's always a need for you and how you talk to people, right? Of course, there's other, other women coaches that work with women thirty-five plus or perimenopause or, you know, we have a mutual friend that works with petite women. There's so many of those, but there's only one person that talks to them like you. And so uh, I would always say that like whatever you are passionate in, like there is a niche for that. In the fitness industry, I mean, yeah, I mean, I would say like anyone going through PMDD, endometriosis, a lot more menopause coaches, I think could be out there for sure.

• 33:41Speaker 01

  A lot of mental health, mental illnesses, you know, uh, there could always be more pre and postnatal. I think just women in general don't feel seen. And they just need a space to do that. And so if you you're hearing any of these and you're like, oh, maybe I could do that. There's always opportunity.

• 33:58Hala Taha?

  I want to talk about the app, but first I want a couple more questions on the coaching business, because I feel like there's a lot of people who might not want to start a fitness coaching business, but coaching is a really easy stepping stone as a creator, no matter what you focus on to kind of go to the next level and do like one to many sales. So what are some of the key challenges with having a coaching business?

• 34:21Speaker 01

  The control, I'd say, like, right? I I've built this on my own. And so having them speak as the business, really aligning with the brand and mission and values is is really important. For the coaching side of things, they are with the clients. And so that's the most important people really that you have because they are directly impacting. And so sometimes for me, it feels like a lot harder of a hire.

• 34:47Hala Taha?

  Yeah.

• 34:48Speaker 01

  Than maybe like more admin or ops side. So I'd say that's that's probably the biggest thing. And then it's always evolving just with new clients coming in the door in the experience side of things. So having someone on the team that's that can be proactive in the evolution of the program is really helpful, too.

• 35:09Hala Taha?

  Yeah. Did you ever have a problem like letting go of control when it was you, you know, as the lead coach? And then suddenly you had other coaches that maybe wanted to put their own flair on things. Or did you ever have a situation where it was hard to let go of control?

• 35:24Speaker 01

  For sure, yeah. I mean, like, I've definitely hired some of the wrong people over the last few years, for sure. And you learn it sometimes the hard way and sometimes like in an easy, okay, that we can step out of this. But you don't know until you try. And that's kind of what I've been just really leaning into the most this last couple of years.

• 35:41Hala Taha?

  So what made you decide to launch the Broad's app?

• 35:45Speaker 01

  Gosh, a million reasons that I've already spoken about today, but I guess the the main thing is that I wanted to be able to reach more women in a place that felt really good for them. So I I launched it for the monthly program, right, the group app, but then it's of it's the same app, it's just a different dashboard for the one-on-one coaching. So it's really easy to go back and forth, like the experience doesn't really change that much. You're just getting more out of the app with the one-on-one side. So I wanted to build it to have a place where women can actually see their workouts and see their progress and see everything in one place, but also be a part of a community that is

• 36:25Speaker 01

  very like-minded and empowering, non-judgmental and inspiring for them.

• 36:32Hala Taha?

  How do you foster community within the app? Is there like a forum or something like that?

• 36:37Speaker 01

  Yeah, so we do have a like forum within the app, but we actually use WhatsApp through our our community. And it's been really, really great to see other women in the community connect with each other and and really have a lot of success there. I've done Facebook groups. I do have a Facebook group for my like group program. I do personally feel like Facebook is not the place to be anymore. A lot of people don't want another social media app. And so we wanted to test out WhatsApp and it's actually been a really great spot for them.

• 37:04Hala Taha?

  Yeah, I'm sure there's a lot of people listening that want to start their own app.

• 37:08Speaker 01

  Yeah.

• 37:08Hala Taha?

  I believe that I read that that it was quite a challenge for you to launch your app at first.

• 37:13Speaker 01

  For sure.

• 37:14Hala Taha?

  Talk just about that. Give us the the nitty gritty. Spill the spill the beans.

• 37:18Speaker 01

  I had so TL method was on Shopify and then we built a custom web app. That was the monthly program that I had before broads. It was on a custom web app and everyone always asked for their own app. Web app and I don't know how much I'm sure a lot of people know that web app and an actual app are different, but really in the grand scheme of things, they're not that different, right?

• 37:39Hala Taha?

  I don't know if people really know what you mean. What do you mean?

• 37:41Speaker 01

  Okay, so like a web app is just like an application that you have on Safari or Google Chrome. It looks like an app. You can actually save it on your phone as the home screen and it'll show up like a little app icon. However, you are getting on the internet to actually like or you're getting on like a website to pull that up.

• 38:01Hala Taha?

  Okay.

• 38:02Speaker 01

  Those are different. And yes, there are a lot of like intricacies there that are different, but it's the difference between being on a website and an actual mobile app. Okay, so people asked for that for a long time. So I said, okay, we're gonna do this. I spent a lot of money, a lot of time.

• 38:17Hala Taha?

  How much money did you spend on the app?

• 38:19Speaker 01

  Over a hundred grand, hundred and thirty grand or so.

• 38:22Hala Taha?

  Okay.

• 38:23Speaker 01

  Um, and we don't use that app anymore.

• 38:25Hala Taha?

  And, okay, so you spent under thirty grand on an app that you don't use anymore.

• 38:29Speaker 01

  Yeah, it didn't work.

• 38:31Hala Taha?

  Did you like hire a vendor or like, did you like, who did you hire to build this?

• 38:35Speaker 01

  Yeah, I hired a team, a development team.

• 38:37Hala Taha?

  Okay.

• 38:38Speaker 01

  I hired a designer, like, we had the whole thing planned out. And we launched it in November of twenty four. And for the first like three months, everything broke. Like, people were signing up and things were just breaking, breaking, breaking. It was just miserable. And then I hired an outside resource to be like, how are we gonna fix this? I had it freelance. There were so many things happening behind the scenes. And basically, the more people I was having look at how it was built, the more people were like, why did you do it this way? And it had already been seven months and six figures. And I was like, we need to change. So we scrapped it and rebuilt it through another platform.

• 39:19Hala Taha?

  In hindsight, what would you say were the big learnings from having that failed app experience? Like, what do you wish you had done first before like engaging a team to build an app?

• 39:30Speaker 01

  Yeah, you know what, like, at the beginning, I was so upset and so regretful of the experience. And then I realized I really truly did as much due diligence as I possibly could around this app, how I was gonna build it, the research, the competitors. And I wish it was maybe a year later where there's apps like Lovable, where you can create an app in two seconds.

• 39:53Hala Taha?

  I was just gonna say, I was gonna ask you about that.

• 39:55Speaker 01

  There are so many opportunities now that I wish that I had. It was, yeah, I mean, it was like probably six months too, and probably a year too early.

• 40:03Hala Taha?

  When did you launch it?

• 40:04Speaker 01

  November of twenty four.

• 40:07Hala Taha?

  Wow. And how much did you spend this, tell me about the second time you built the app? Like, what was different?

• 40:12Speaker 01

  Yeah, so I actually, it's through a dashboard called exercise.com. So now it's just white labeled. So it's it's all my own and it looks like my app, but it's just on someone else's dashboard, but no one else would know that it was on that platform.

• 40:29Hala Taha?

  Got it.

• 40:29Speaker 01

  Yeah.

• 40:30Hala Taha?

  That's like, I think Go High Level is like really similar for other coaches and things like that.

• 40:36Speaker 01

  Yeah, yeah. I mean, like, there's Kajabi.

• 40:38Hala Taha?

  But not for fitness, yeah.

• 40:38Speaker 01

  There's like so many other ones out there, but this was like, this is specifically for fitness.

• 40:43Hala Taha?

  Got it.

• 40:43Speaker 01

  Uh, and now it's just like, when I was building that app, I was just like, yeah, I guess in hindsight.

• 40:50Hala Taha?

  The cost difference must have been insane.

• 40:52Speaker 01

  Oh, it was ridiculous. And I, at the end of the day, I didn't want to be a tech CEO. And that's what I was starting to be with this app build out. I was, I just didn't know that much about it and it was very naive of me. Um, but now that I see that I can do the same thing, but in, stay in my own lane of coaching and the experience for the client, it's such a better opportunity for me.

• 41:14Hala Taha?

  Yeah.

• 41:14Speaker 01

  Yeah.

• 41:15Hala Taha?

  That sounds like a smarter way to go about it. And I was gonna ask, like, now that anybody can, I'm creating AI apps now.

• 41:22Speaker 01

  Yeah. You're like, I'm doing it.

• 41:24Hala Taha?

  I'm like, yeah, I'm not, nobody, nothing special, you know, like, anybody can create an app now.

• 41:28Speaker 01

  Anybody.

• 41:29Hala Taha?

  So how does that make you feel about the Broad's app? Do you feel like that's threatening to you? Or is it just like, we've got a moat, I've got my personal brand and the brand itself? Like, how do you think about that now?

• 41:42Speaker 01

  Yeah, it's interesting. I hear that a lot. And at the end of the day, there's a lot of really great things that are coming and our tech world is going to change.

• 41:52Hala Taha?

  Yeah.

• 41:53Speaker 01

  Things, AI is going to take over and things are going to change. People are like, are you worried about being a coach? Cause AI is gonna take over. There will always be the need for human experience. And we create that in a very intentional and purposeful way. I do also feel like the women that we work with are, want that. You know, like I'd mentioned, these women are, they're feeling lonely as they age. They feel, you know, they don't want to be on a screen all day, talking to some random bot.

• 42:21Hala Taha?

  Yeah.

• 42:22Speaker 01

  You know, so there, there will always be that need for us, at least. For the next five to 10 years, I believe. Um, I do think that there's a lot more opportunity for people, which is really exciting for them. But for me personally, that doesn't feel like, uh, scary.

• 42:37Hala Taha?

  So are you closely monitoring like how many active users you have? And, and like, are there certain KPIs that you're really focusing on with the app specifically?

• 42:49Speaker 01

  Yeah, definitely active users. We focus a lot on retention right now. So like, how long can we keep a client in? Because typically like with fitness and wellness, like you're not seeing real, the real results you want to see until nine, 12 months time. And so that's really the number that we're focusing a little bit more on rather than active users. We also look at how many people are coming in through lead magnets, how many sales calls, who's showing up to the calls? How many people are closing? A lot of like numbers when it comes down to that.

• 43:17Hala Taha?

  Are you doing webinars?

• 43:19Speaker 01

  Yes, we do one a quarter.

• 43:21Hala Taha?

  What is your sales cycle like? Like, do you have like certain times of the year where you're doing like big pushes? Like, what does your sales cycle look like?

• 43:28Speaker 01

  Yeah, so we do, um, one webinar a quarter. And that's usually when we have like our cohorts, when like all the women start at the same time. Um, we did one, we do, yeah, one in the spring. We have one in June that's coming up and that'll usually be like a bigger cycle. And we always do one for Black Friday, Cyber Monday, because that's just a big time for people to come in. And then around the New Years. Those are two major ones.

• 43:52Hala Taha?

  How many people do you like? How do you get people to the webinar? And how many people actually show up? And are you doing the webinar yourself?

• 44:00Speaker 01

  Yeah, great questions. Um, just like the coaching experience, it's evolved a lot over time. Uh, it's been me, it's been me and the coaches. The next one will just be back to me. At the end of the day, like when you were mentioning earlier, like it is still my brand and people really resonate with me and they're coming from my page. So we're actually, this will be our first time we do ads for the webinar.

• 44:20Hala Taha?

  Paid ads.

• 44:21Speaker 01

  Yeah, I've never done them before, actually. They've all been organic, so I'm excited to see what that's going to look like. Um, but yeah, so I will actually run this one and we'll see how that goes.

• 44:31Hala Taha?

  I can give you some, uh, context. I, I do a lot of webinars.

• 44:34Speaker 01

  Yeah.

• 44:35Hala Taha?

  And I also tried paid ads and it, I had very bad results. And the reason why I had bad results is because webinars are great for trust building. And often like you can shave off like a lot of time in terms of getting people to actually convert.

• 44:50Speaker 01

  Yeah.

• 44:50Hala Taha?

  Like two hours on a webinar is the equivalent of somebody following you on social media for like three months. You know what I mean in terms of the trust? But sometimes that's still not enough. So I would have, uh, people would not show up as often who are coming through paid ads because you didn't build that trust with them. And then they may show up to the webinar, but they're less likely to convert because you haven't built up that trust. Because they don't know you from social or from your podcast. And so we saw like really bad results with paid ads with the webinars for me because like I'm not a huge celebrity yet. It might work for like a really big celebrity. Um, so the way to combat this is like making sure your email, uh, before the webinar is really great.

• 45:34Hala Taha?

  That you're giving them podcast content and like making sure they're really building up that trust before you actually get them on the webinar. So that they're really warmed up, just like anybody else would be from your social. So that's just my two cents on it.

• 45:46Speaker 01

  Yeah, yeah, we have like a four week kind of leading up to an email series and then even after as well.

• 45:52Hala Taha?

  Perfect.

• 45:52Speaker 01

  Yeah, so this is all new and so we're gonna test it out and see how it works. But yeah, that's all good to know.

• 45:58Hala Taha?

  Are you using text?

• 46:00Speaker 01

  No, not, not at this point right now.

• 46:02Hala Taha?

  You know that you can collect phone numbers from Zoom as well.

• 46:06Speaker 01

  Okay.

• 46:06Hala Taha?

  Yeah.

• 46:07Speaker 01

  Okay.

• 46:07Hala Taha?

  When you're, when you're getting.

• 46:08Speaker 01

  See I'm learning on.

• 46:09Hala Taha?

  Webinars. Signups. I know a lot about webinars. Um, okay, so webinars are a big thing for you.

• 46:15Speaker 01

  Just new though, mostly organic, just like through social right now.

• 46:18Hala Taha?

  Getting the webinar signups are mostly through social.

• 46:20Speaker 01

  Or just like in like sales cycles in general.

• 46:23Hala Taha?

  Got it. So like you putting up posts, what kind of posts work the best when you're promoting something?

• 46:28Speaker 01

  Stories, stories do the best, yeah.

• 46:31Hala Taha?

  Like actually posting up stories or you telling stories?

• 46:34Speaker 01

  Um, oh, no. So yeah, Instagram stories is usually when I'm like getting the most people in the door. Yeah. I would say talk to camera reels, storytelling. Those do pretty well, too, especially when it's a very controversial, opinionated, hot take. That'll definitely get people in the door. But I would say, yeah, for the most part, it's like Instagram stories. If I can show up there in a way that really resonates with someone in that moment in time. Those do really well.

• 47:02Hala Taha?

  Okay, let's talk about sponsorships. So like I mentioned, your podcast just joined the Yap Media Podcast Network. So you weren't really monetizing too much with ads before, so I'm going to help you get commercials. But you've been monetizing your personal brand for a long time. So talk to us about brand partnerships, how you think about them, how you typically price them, and some of the trends that you've been seeing working with brands lately.

• 47:28Speaker 01

  Yeah, I love brands partnerships now. In the beginning, I was kind of just like, yeah, I'll work with anyone and do anything. And now I've been doing this long enough to know that that doesn't work and doesn't work well. Uh, I typically work with brands for at least three, six, nine, 12 months at a time, because that's how long, not only I need to trust the brand, but also my audience does too, especially since they've been around for, a lot of them have been around for a long time. I work with brands that just feel very organic and authentic to me. I definitely will try out everything, or I'll be already working with a brand beforehand as well. Uh, and then we basically test it out with the brand for three months at least,

• 48:10Speaker 01

  and then we'll do a renewal if it feels like it is a good fit moving forward.

• 48:15Hala Taha?

  Yeah. And how do you decide like how much to charge brands?

• 48:18Speaker 01

  I do have a brand manager now, so he actually finds the deals. We talk to each other and kind of negotiate the price of it. Um, and they take 20%. So we're always like looking for the price that I'm trying to get and then theirs on top of it.

• 48:34Hala Taha?

  Does it change based on like your reach or your followers? Or is it more like a flat fee that you're like, this is my time and this is how much I want to charge? Like, do you think about it? Based on numbers or based on your time?

• 48:45Speaker 01

  It depends on what it is. There's so many different ways to look at it. I would say for the most part, it's based on time, experience, what they're actually looking for, how much is involved in the deliverables? Like, is it stories and newsletter and reel and posts and they need extra photos?

• 49:03Hala Taha?

  Mm hmm.

• 49:04Speaker 01

  Also, whitelisting is huge now, too.

• 49:05Hala Taha?

  Whitelisting is really, really popular. So that's when a brand is basically boosting a post that you put up and that's becoming really popular.

• 49:13Speaker 01

  Yeah, and that's where you can always charge more.

• 49:15Hala Taha?

  Mm hmm.

• 49:16Speaker 01

  Um, exclusivity, you can charge more for that.

• 49:20Hala Taha?

  So you think you can charge, so that, this is interesting because I'm trying to figure out how to, how to, how to charge for whitelisting across the network. You think you can charge more for whitelisting? To me, I feel like it's a benefit for the influencer because you're getting so much promotion.

• 49:34Speaker 01

  It's still their brand. And it depends on how you actually structure the video. Like, I've done a couple whitelisting recently where it feels very ad centric. So, yeah, it's still me in it, but it's like, oh, this is the brand that I'm promoting, not like me, my brand, the services I do at all. So, yeah, 100%. If they're going to make me their, like, spokesperson, that means that I'm like their model, so I should be charging more for that.

• 50:00Hala Taha?

  Talk to us through, like, what a whitelisting deal is. Like, are you just shooting, like, hooks and giving them B-roll? Are you giving them, like, a set video? Give us example pricing, like, try to give us, like, some real detail.

• 50:12Speaker 01

  Yeah, let's do a couple of different examples. So I've been working with a company recently, I Am Eight. I'll actually, I'll create the reel for them. I'll post it on my feed and they'll actually just boost that post.

• 50:23Hala Taha?

  Mm hmm.

• 50:23Speaker 01

  That would be an example of whitelisting. I've also done some where I actually create the video. I don't have to post it at all on my feed and they use it on their side where they'll actually promote it. I've also done, um, those are typically talk to camera slash B-roll. It's a little mix of both. They're around 30 to 45 seconds.

• 50:42Hala Taha?

  Okay.

• 50:42Speaker 01

  I've also done some just VO for, I was doing one-

• 50:47Hala Taha?

  That stands for voiceover.

• 50:48Speaker 01

  Oh, sorry, yeah. Um, just, just voiceover and that's, I've done that with, like, user-generated content, so I don't have to be much in that, but I'm creating the content for the brand and they can do basically what they want for it, with it, for a certain amount of time. Um, that's usually in the contract of where they put it and how long they get use of it.

• 51:07Hala Taha?

  Yeah.

• 51:07Speaker 01

  There's the exclusivity piece. So if you're working with a supplement brand or something like that, you're not allowed to post for another brand for a certain amount of time. You can always charge more, more for that typically because obviously there's a million different supplements. And it's like, you've got to be very strict on what that specific brand is. But I would say for the most part, the minimum for me right now for one reel on my page is about 5,000.

• 51:32Hala Taha?

  Yeah.

• 51:33Speaker 01

  Um, if we're doing a package deal where maybe they get some stories involved in that, the stories. It ranges, this is hard because story views are, they go all over the board. But I typically would say like an extra thousand to 1,500 for stories within that month.

• 51:47Hala Taha?

  Yep.

• 51:48Speaker 01

  You can also do like a package deal with that. Sometimes if it's like, okay, let's do this for three, six months. Maybe we have this whole package for like, I don't know, 20K for three months. Um, I've also done like a six month deal that has been like 35K, but it's like, you know, three reels and then three UGC pieces of content. So it's not like I'm posting this same brand for six months. There's kind of like a little bit of back, like there's not as much on my feed. So it doesn't look like it's super branded.

• 52:14Hala Taha?

  Yeah.

• 52:15Speaker 01

  You can also format it with like, uh, just stories. Sometimes I'll add in newsletters. Sometimes we'll add in the podcast as like a piece of that too. So there's a ton of different like packages, but I would say like, just base level reel is usually like 5K. Um, and stories around 1,000 to 1,500 TikTok if we're doing crossover.

• 52:37Hala Taha?

  Yep.

• 52:38Speaker 01

  It's usually 15 to 2,000.

• 52:40Hala Taha?

  Yep.

• 52:41Speaker 01

  Um, yeah.

• 52:43Hala Taha?

  That was super helpful.

• 52:44Speaker 01

  Yeah.

• 52:44Hala Taha?

  And I feel like that's super helpful for people to just have some sort of gauge of like how much they can charge. You know, depending on their following and, and their endorsement and the level of effort it takes to create whatever they're creating. For white listing, uh, we, we charge like a monthly fee. And typically what I charge is about 25% of what we, we charge for the reel per month.

• 53:06Speaker 01

  Okay.

• 53:07Hala Taha?

  That's how we do it.

• 53:08Speaker 01

  I haven't heard of it like that, but I like that, actually.

• 53:10Hala Taha?

  Yeah.

• 53:10Speaker 01

  Yeah.

• 53:10Hala Taha?

  You just charge a flat fee per month for whitelisting or paid ads?

• 53:14Speaker 01

  It wouldn't be for a month. It would just be for however long. We'll just add like a percentage on the top of that. I think it's around 20% more.

• 53:20Hala Taha?

  Okay.

• 53:21Speaker 01

  Yeah.

• 53:21Hala Taha?

  Okay, so it's kind of similar.

• 53:22Speaker 01

  Similar, yeah, but we just don't do it per month.

• 53:25Hala Taha?

  Per month?

• 53:25Speaker 01

  Yeah, yeah, it sounds about right.

• 53:26Hala Taha?

  What would you say is your most expensive part of running your business as a creator? Like, what is the most, uh, where are all the costs coming from for the most part?

• 53:37Speaker 01

  From the creator's side, not from the coaching side.

• 53:39Hala Taha?

  From all your businesses, like where are you spending the most money?

• 53:42Speaker 01

  People.

• 53:43Hala Taha?

  People, on your employees?

• 53:44Speaker 01

  Yeah, yeah. Uh, yeah, I would say on employees on the coaching side. On the content creation side, I am very thankful that my husband helps me a lot with like creating videos. He helps me edit them. It's really helpful, but I, I, he does have a full-time job and I do need a little bit more help. So that is definitely an expense, hiring a videographer, getting an editor, someone to help with that. But also trusting them enough to, that's, that's where maybe the control comes in. I'm like, no, that's not the way I want it to be. Uh, that would probably be on the content side, the video.

• 54:19Hala Taha?

  How lucky are you that your husband was editing your videos? What a dream.

• 54:24Speaker 01

  For, uh, over a decade, he's been doing this. Yeah, and right now, like any brands that I work with, he now gets a commission. Like, we're, I'm definitely paying him now, thanks. Uh, but yeah, I would say like, when you want to work with brands, you want to have some like really solid content that they can reuse and continue to work with them. And so I would highly recommend like working with someone like that.

• 54:48Hala Taha?

  I agree. I, I find with me, I also have a creator-led business, as you know. And like for me, I feel like I just always try to think like, how do I just reduce the amount of time that I have to actually work on the business instead of? What I do to create content, how do I make that creation of content as seamless as possible? So now I have people that help me script things and like just I have so many different video editors, like whatever I need so that I'm not doing anything unnecessary other than what I, nobody else can do, which is sit there and record, right?

• 55:19Speaker 01

  Yes, yeah. And that's hard to do because then like somebody else is writing your scripts. And I've had people do that for me too. And I'm like, doesn't sound like me.

• 55:26Hala Taha?

  That's the hardest thing. That's the hardest thing to hire for. I feel bad for the people that are script writing on my team because I feel like that's the most like anal that I I'm so anal about it. And so it's just like such a high stakes thing is to script for another creator.

• 55:44Speaker 01

  Yeah. And you're the one reading off of it. And if it doesn't sound like you, you're gonna feel it right away. And then everyone else is gonna know.

• 55:50Hala Taha?

  Yeah, exactly. So if you were to double your business today, what do you think you would need to do?

• 55:58Speaker 01

  Hire like four more people, probably.

• 56:00Hala Taha?

  As coaches or like DMs, uh, salespeople?

• 56:03Speaker 01

  Sales, um, operational. Yeah, I would say maybe even someone, another me, probably.

• 56:11Hala Taha?

  What does that mean?

• 56:12Speaker 01

  Someone that can do what I'm doing in, I'm very much like a visionary person. I like to say my head's in the clouds. I need someone that's like, will ground me more and be like, this is where we need to go and move forward.

• 56:26Hala Taha?

  So like in operations, like a COO?

• 56:27Speaker 01

  For sure.

• 56:28Hala Taha?

  Yeah.

• 56:29Speaker 01

  Yeah, that is what I would do.

• 56:30Hala Taha?

  And where do you envision, like, how do you envision the company like growing? Like, do you envision launching something new? Are you gonna stay doing these revenue streams for a while? Like, how do you envision things evolving?

• 56:43Speaker 01

  Yeah, that since this has been like a really big growth year and we are evolving a lot with the business, this is where I want to be, at least for the next year or two. And then we can kind of like see where we want to go next. But definitely increasing the coaching staff, having more availability for clients to come in, which then, you know, broadens our horizon on the sales team and then the ops team. And at the end of the day, all the systems need to be in process for it to be really tight and to be able to stream, um, long term.

• 57:14Hala Taha?

  What advice you have for a person that's tuning in that is working a corporate job, but wants to start being a creator and eventually launching businesses? Somebody wants to start creating online. They're already creating online.

• 57:30Hala Taha?

  How do you suggest that they make their first like sale online? Like, what do you think they should start with?

• 57:35Speaker 01

  Listen to your audience. Yeah, I mean, that's the biggest thing is like building the audience, building the trust. Well, first of all, put yourself out there more. I think that's the biggest thing is like, put yourself in front of a camera and record yourself for 100 days straight. Like, you're gonna get so much better at it. You're going to build trust really quickly. You are going to be a source that people can go to. You are going to understand your audience. You're gonna understand their wants and needs. You're gonna find a problem and you're gonna get the solution. I wouldn't say like, don't just get online to sell something. Get online to like, help people. And sometimes you don't know what they need until you actually do your own research. So, at the end of the day, I would say, just like, put yourself in front of the camera.

• 58:15Hala Taha?

  What's your favorite thing about being an entrepreneur?

• 58:17Speaker 01

  That there is unlimited potential. And that, for me, not just means revenue, but it means more clients I get to work with, more people I get to help, more people that I get to bring on my team. It's just unlocks more opportunities for everything, really. And then there's the, you know, flexibility aspect of it and freedom associated with it. And also, hard to put down the phone and computer too. So, there's always a pros and cons list, but it gives you so much more opportunity than a corporate job ever would.

• 58:51Hala Taha?

  As we close out this episode, what is your best advice for those listening that want to become entrepreneurs?

• 58:59Speaker 01

  Um, just fucking do it.

• 59:03Speaker 01

  I've never been a perfectionist. I don't know about you. You, I, you seem like you are a perfectionist. So, I've never really understood people that are like, it has to be perfect before I put it out there.

• 59:11Hala Taha?

  Yeah.

• 59:11Speaker 01

  Take messy action.

• 59:13Hala Taha?

  Yeah.

• 59:13Speaker 01

  Do the thing, even if you feel like it's not perfect, uh, it's not exactly what you want, because as I've mentioned many times, I've made many, many mistakes. And I don't really regret any of them, because I wouldn't be where I am today without those. So, put yourself out there, do the cringe thing, and don't give a F about what anyone else thinks about you. If this is what you want, just go for it.

• 59:34Hala Taha?

  I love it. Well, Tara, thank you for joining us on Young and Profiting Podcast.

• 59:38Speaker 01

  Thanks so much. Appreciate it.

• 59:40Hala Taha?

  And that's how Tara and Broads profit. This episode is such a good reminder that your passion can turn into a profitable business with multiple income streams. For Tara, it all started with her passion for fitness. She could have stopped at fitness instructor, but instead she started a personal brand by putting content on Instagram, focused on a core niche of women 35 plus that she could relate to, and launched multiple products from an app to a coaching program to support women at all stages of their fitness journey. And while her personal brand was key to getting to where she is now, her next phase is scaling Broads beyond herself and her personal brand. Until next time on How We Profit Wednesdays, this is your host, Halataha, signing off.