Why Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More

MFM hosts Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) talk about the Metaverse and what everyone is getting wrong about it, the billion-dollar investment group that no one knows about, companies that are able to achieve viral growth without marketing, and much more. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (00:18) - Corporal punishment in schools (04:56) - Shaan's viral tweet and what everyone gets wrong about the Metaverse (30:18) - The UFC and Rose Namajunas (39:00) - Real estate agent networks (43:30) - Gaingels: The giant investment group that no one has heard of (51:45) - Companies that don't advertise (58:00) - What should MFM do to advertise and grow? _____ Links: * Gaingels * BiggerPockets * Shaan's viral tweet

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  All the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who want to be the best.

• 0:18Sam Parr?

  Yeah, I'm gonna actually start by asking you a question. I was just talking to Ben about this. Would you send your kids to a school and let them get hit or like, not hit, but like, hit's not the right word, but like if you're acting like an asshole, they could grab you by the collar and kind of push you against the wall. Are you okay with that?

• 0:37Shaan Puri?

  No.

• 0:38Sam Parr?

  You're not okay with that?

• 0:40Shaan Puri?

  I'm not okay with that. And it's not because I don't want my kid to get hit. It's that I wouldn't trust the person who would be doing the hitting to know the right way and the wrong way and the right, where the line is because I just think about it this way. If you're the type of teacher who signs up for that, like if you're the type of teacher who goes to this specialty discipline school, the specialty abuse school to teach, like I just don't want that person to have a screw loose and I'm not there to see it. So I would rather err on the side of no, you can't hit my kid or like rough them up in any way. Unless I'm kind of like, I know this person, I trust this person, I'm there or whatever. Like, like for example, I think if it was a coach of some kind and the coach was really tough on

• 1:23Shaan Puri?

  my kid, I don't know about hitting, but like, you know, kind of punking my kid, totally cool with that as long as the coach is legit. But I've seen a whole bunch of people and actually grown up now and look back at some of the teachers and coaches I had who kind of did weird stuff. And now that I'm an adult, I'm like, oh, this was just a totally flawed person. At the time, I really like, I thought they were the authority. I thought that they must know things that we don't know. And then now I see them on Facebook and they're posting like crazy anti-vax stuff and they're like, you know, like preppers and stuff like that. I'm like, oh, you know, you kind of always just had a screw loose. And at the time I thought I was, I was in the wrong for not, not, you know, Not applying by your rules or whatever.

• 2:04Sam Parr?

  I went, I went to all boys high school and I was, you know, I was a jerk at the time. And there is times where like the guy, the disciplinarian, like you're supposed to have your shirt tucked in. And I would, if I didn't have it untucked and I got yelled at a bunch of times, he would come up and like, give you like a horrible wedgie, like they would grab you by the underwear and lift you up and like, what have I told you son about this? And, or like if I like, you know, I was disrespectful a couple of times and they just would grab me by the shirt and push me against the locker. And they're like, if I hear from this again, you're over. You know what I mean? And I loved it.

• 2:34Shaan Puri?

  Was it a military school or it's just a boys school?

• 2:36Sam Parr?

  No, it was just an all boys Catholic college prep school in St. Louis where I'm from.

• 2:40Shaan Puri?

  That was your high school?

• 2:42Sam Parr?

  Yeah.

• 2:43Shaan Puri?

  You went to all boys high school and what about like before that?

• 2:47Sam Parr?

  I went to, in St. Louis, the way it works is most people in my area go to private school and like, so I went to a Catholic K to eight and then eight to 12, all boys college prep Catholic school. At the time, it was like $900 a year, St. Ambrose, my grade school. So it's like, that's just what everyone did. All right. What do we, what do you want to talk about today? Can we talk about your tweet that went viral? That was pretty cool.

• 3:14Shaan Puri?

  Your boys done it again. Another hit.

• 3:16Sam Parr?

  How many, how many people did it reach?

• 3:20Shaan Puri?

  Five million, something like that.

• 3:21Sam Parr?

  Wow. So what you wrote.

• 3:26Shaan Puri?

  Honestly, it wasn't even that interesting. So I'm very surprised.

• 3:29Sam Parr?

  Pretty cool. I would say it was pretty cool. I think the reason I only thought it was pretty cool was like, cause I already know you and I know how you think. The cooler, there was two cool parts about it. The, the, the, the, one, it was okay. It was good. It was like an eight point five out of 10 insight. Number two, the thing that's a 10 out of 10 was the fact that you just thought of it like that, that you just, it was a pretty original thought, I think. And like you broke it down. That was a 10 out of 10. And one of, the other thing that was a 10 out of 10 was that you reached amazing people. So Bill Ackman, Bill Ackman, if you don't know, five or 10 billion dollar person, uh, kind of a little bit like a god in the hedge fund world. He actually retweeted it and he said, incredible, incredibly interesting insight or something like that.

• 4:13Shaan Puri?

  Yeah.

• 4:14Sam Parr?

  I thought that was amazing. I thought that was so cool. And I think that for the listener, the takeaway here is like, I know you and you're kind of a big deal now, but like three years ago, you weren't a big deal. And now you're basically like one, you're like, if you DM'd Bill Ackman or loads of other people, or you call or email, you have access to them. And that's pretty amazing about the internet.

• 4:40Shaan Puri?

  It's, it's true. It is amazing how these things go. I'll tell you some cool things that happened. I don't know why I want to tell you this. I like, I guess I would never really, if I would just think of this like a podcast, I would never say this on the podcast because it sounds like, why are you bragging? But like, if I just think about this, like, I'm just talking to Sam, I'd be like, dude, you won't believe what happened. And so I tweet this thing out. It, and I guess for people who don't know what it is, I guess I tweeted a thing that was like, it was about the metaverse, which is like the dorkiest term, you know, ever. So, you know, already I feel lame even talking about my, it's lame to talk about a tweet. It's lame to talk about the metaverse.

• 5:20Shaan Puri?

  I'm multiplying two lames together. But basically what happened is Facebook rebranded or renamed the company to Meta. And so it was kind of top of mind for a lot of people. And I've been hearing a bunch of people talk about the metaverse, kind of in the investor circle. Like, I remember when we had, who was it that we had on here? Mike Maples, I think it was. And he was like, he was talking about big trends that he had kind of bet on in the past. And we said, what trends are you betting on now? And he said, like, you know, the shift to remote work, this other thing. And then he goes, and the metaverse. And like, we didn't even really talk about it on the episode, but I remember stashing that away as like, huh, this pretty legit guy said he's betting on the metaverse. And like, I don't even, I don't know what a metaverse company is. And so I just kind

• 6:05Shaan Puri?

  of stashed away as like, something I should probably go look into at some point. And so I basically wrote a thread that was like, hey, I think the way that people think about this is, is wrong. So I thought about it originally, I thought about it the way I think most people do, which is the metaverse is a place. If you've ever read or watched the movie Ready Player One, it's kind of like, oh, there's a virtual world, like Second Life, or like, you know, whatever. This is virtual world, we're all gonna go live in, hang out.

• 6:32Sam Parr?

  Video game.

• 6:33Shaan Puri?

  It's like a video game life, basically. And that's what people, I think traditionally would call.

• 6:37Sam Parr?

  Sims with the, with the headset.

• 6:39Shaan Puri?

  Yeah, like you're plugged in. It's some, it's some, some version of the Matrix or Ready Player One. Or people have these different mental models from like books or movies that they've seen. And I said, I don't, I actually, I don't think it's a place. I don't think that the metaverse is just like one giant Minecraft world that we're all gonna go live in and hang out in and play in and work in and all that stuff. I don't think it's like one company creates this, this game and we all go live in it. I said, instead, I said, what if it's not a, what if we're wrong about that? What if it's not a place? What if it's a time? And I was like, what does that mean? A time? I basically described this like parallels. So in, in the AI world, for artificial intelligence, there's this idea of the singularity. And it's this moment where like, kind of like technological

• 7:24Shaan Puri?

  progress just sort of escapes us. It just, it's, it starts accelerating faster than, you know, we can imagine. And in, in rough speaking terms, this is where the doomsday people think, you know, it's after this that basically the robots, you know, the artificial intelligence takes over and humans are done. And then other people think it's utopia where artificial intelligence can just invent things. It can create cures for cancer and whatever else. And humans will be saved. And like, we will all have to just, we all just will have hobbies. We don't have to work because AI just takes care of everything. But there's this idea of the singularity. That's this moment in time where AI basically surpasses this threshold. So I was basically arguing with my, my, my idea was, I think the metaverse is actually a time, it's a moment in time where

• 8:08Shaan Puri?

  we care more about the things in our digital life than in our physical life. And care more doesn't mean like, oh, I don't care if my body gets hurt or dies, right? That's not really what I meant. But like, if you spend all your time working online, and then you communicate with people who are also online, and you don't even really know them in real life, you're not talking to your neighbor, you're talking to this person on Twitter, or this person in a Discord, this person on Reddit. And then you're watch, all of your entertainment is streamed to you online. And all of your assets are digital assets, like cryptocurrencies and things like that. So you know, your money is digital. Like, once everything goes digital, and more and more things go digital, at some point, there's a tipping point where you basically, your identity, your assets, your

• 8:50Shaan Puri?

  social life, it's all online. And I said, that to me is the metaverse. And it won't be one company, it'll be a combination of companies that are all doing that. And I kind of gave some examples, like, you know, A filter in Instagram is basically like a better, superior replacement to getting plastic surgery or wearing heavy makeup, right? Like the digital filter matters more, is cheaper, more accessible to more people because ultimately you care how you're seen online almost more than you care how you're seen in person, right? Like I know plenty of people that would never, they would never post a photo of them with their hair messy and their sweats and their oversized t-shirt. They would never post that on Instagram, but they'll go to the grocery store like that because who cares? I don't care what

• 9:34Shaan Puri?

  these people think, but I really care what those people think. So what I was describing was that this is already happening. There's this long running shift that's happening where you're caring more about your digital reputation, your digital identity, your digital assets than your real world stuff. And I said, so some people, this is gonna be like, sound like the worst thing ever. Some people are gonna think this is the best thing ever. And my argument is it's not even, it's neither the best nor the worst. It's just the way that things are going and you'll make of it whatever you choose. So anyways, that's

• 10:00Sam Parr?

  what tweeted this. You tweeted this on like Friday or Thursday and what happened?

• 10:05Shaan Puri?

  At first, nothing really happened. It kind of did how I thought it would do initially. So initially I was like, oh, it's kind of an interesting idea, but pretty like nerdy and in the weeds. And I don't think anyone's gonna care. And it kind of didn't do much at the beginning. And then something happened and it just started picking up steam. Like it's, it's getting more, like yesterday it had even more mentions because you know who Fred Wilson is?

• 10:28Sam Parr?

  The VC?

• 10:31Shaan Puri?

  Yeah, the VC from Union Square Ventures. He's had this blog that like for a long time. I think it's like Fred, or something like that. He's been blogging for like 15 years. I've read his ideas for so long. And he made a post, his post today was the metaverse. He goes, I read this really insightful thing and he just embedded my tweet. He's like, it made me think blah, blah, blah. And so then it gets a new spike of people or whatever. And so, yeah, I didn't expect it. 20,000 likes. So, okay. So the first thing is after

• 10:54Sam Parr?

  How many people followed you because of it?

• 10:57Shaan Puri?

  Let's see, I started at 178, 178,000 followers and I now have 193 and a half thousand. So 193.5, we don't do public math, but we can add this up 15,000 new followers. The post itself has about 20,000 plus likes, but I'll tell you what was, that's, that's, that's okay. That's the, that's the cool part. That's numbers, but here's what was fun. I get a call from, uh, we'll have to bleep this out, but I get a call of right after I posted it. About 15 minutes later, I get a call from, uh, and you know, basically I'll bleep that out. But basically a, uh, a famous person who has stuff on Netflix and they go, dude, I'm tripping out over here.

• 11:41Shaan Puri?

  I go, I go, what? And they've never called me before. So it's not like we're friends. We, he had after, so I did that clubhouse thread a while back and this person had DM me saying, hey, that's like, that's so on point. Blah, blah, blah. And they said, Hey, if I ever come to San Francisco, you know, for, for, you know, uh, you know, some, some of my, my Hollywood work. Then, um, then all, I'd love to, you know, hang out or something. And I was just, I was like, ah, yeah, right. And, but I gave him my number and so I get a phone call from the person and then they say, dude, I'm tripping out over here. You know, like it made me a little bit anxious, uh, like this, this, like what's going to happen? Like, I think you're right, but I don't know what it means if you're right. So anyways, we have this like little conversation.

• 12:23Shaan Puri?

  So that was kind of fun. And then it starts going into, um, a bunch of NFL players started following. And I'm like, why would they care? And so a bunch of pro athletes followed and, um, and so then I'm, you know, sliding into their DMs or they're sliding into my DMs. I'm just basically, it's like clear the calendar all day. I'm just going to be answering direct messages. Cause

• 12:43Sam Parr?

  Really? So

• 12:44Shaan Puri?

  I don't know who's in here, but I know a lot of values in here.

• 12:47Sam Parr?

  So, uh, professional athletes.

• 12:51Shaan Puri?

  Yeah. A bunch of people from the tech industry, which you would expect. And then

• 12:54Sam Parr?

  Anyone intriguing?

• 12:56Shaan Puri?

  Uh, from the tech world.

• 12:58Sam Parr?

  Um, yeah.

• 13:00Shaan Puri?

  Yeah, I think Fred Wilson, I felt pretty good about like a bunch of the Andreessen guys who had blocked me from the clubhouse thread. Some of their partners, well, the people who blocked me probably didn't didn't didn't reply. They didn't unblock me for this, but some of the other partners messaged and said, hey, this is, you know, this is great. And I said, okay, I'm glad I'm not just permanently banned from, from, from your office servers.

• 13:23Sam Parr?

  That's awesome. I think that's great.

• 13:25Shaan Puri?

  So this is cool stuff happens. And then, you know, the other thing is that a bunch of people, and I realized this later, which is, I thought kind of like, you know, even if you have one of these Twitter threads that goes viral, who cares? Like ultimately, what does it lead to? It's fun, but you know, who gives a shit? But I've seen now, months later, there was a lot of people who are like, like, let's say, I want to go invest in a company. They're like, dude, I remember that thread that was epic. And they're just like, you're cool, right? And you just get the stamp because in a world where it's so noisy, there's so many people, if you do one memorable thing that people respect and like, it's like, that's the shortcut in their brain that says, okay, I like this person. Yeah, I trust this person. Yeah, they're cool. It's like, just from that? That's not like, I wouldn't have ever predicted that. So anyways, I call these like my little serendipity

• 14:10Shaan Puri?

  engines. It's like, I put it out there in the world and I could never predict what's going to happen. But then all these like kind of second and third order consequences end up happening where you end up meeting somebody, going to dinner, doing a deal, like, it's just all this weird stuff that you can't predict. So fun day when this happens, but also such a weird thing, dude. Like, I couldn't imagine, even if you told me five years ago, 10 years ago, like, this would be a thing in my life that I would care about. I'd be like, what are you talking about? Why would I care about that?

• 14:36Sam Parr?

  Yeah, I think it is pretty unique. And I think that I met this guy named Blake. I don't know what his name is, Blake B. But I went to Oklahoma City when I was driving through and I had like an MFM meetup or like a Sam Parr meetup. I don't know what it was. And I hosted like 20 people for breakfast. And this guy came and they're like, what would you tell us if you, if we want to, I forget what the even question was. And I go, man, get on Twitter. It's where it's happening. And he's on it now. And he signed up whenever I did this thing a year ago. Now he's got like 50, 80,000 followers, 50, 70, I forget. What's his name Blake Bird? You probably see him in like the little circle jerk.

• 15:10Shaan Puri?

  Yeah.

• 15:11Sam Parr?

  And he was at the meetup. He didn't even have Twitter. I go, dude, sign up right now and start posting this shit. You can meet people. It's pretty amazing.

• 15:17Shaan Puri?

  You know what's crazy? Also, somebody, I'm pretty sure somebody sent it to Zuck because somebody who's very close to him, like, like, was like, yeah, this is awesome.

• 15:28Shaan Puri?

  And so I'm pretty sure that person was going to share it with with him, which is kind of crazy, right? Like, I literally, I watched the keynote of him talking. You know, he gave a basically a 30 minute presentation. I actually want to talk about this. So he gave a 30 minute presentation. Saying we rebranded to Meta. Here's why. Here's what it's going to be like. Not just like, here's not just like, here's new products we're going to build. But here's what the world is going to look like. Here's what life is going to look like. He gave this cool presentation. I don't know. Did you see this presentation?

• 15:56Sam Parr?

  A little bit. It bored the fuck out of me.

• 15:58Shaan Puri?

  Oh, really? I thought it was amazing. You got bored from that?

• 16:01Sam Parr?

  A little bit.

• 16:02Shaan Puri?

  It's literally like somebody opened the door and is like, hey, you want to see what life's going to look like in 20 years?

• 16:06Sam Parr?

  Yeah, I just find him to be incredibly unlikable.

• 16:09Shaan Puri?

  Well, yeah, he's kind of robotic, but like.

• 16:12Sam Parr?

  So I find it a little bit hard to watch.

• 16:14Shaan Puri?

  I definitely, yeah, there's definitely some cringe factor for sure, but.

• 16:20Shaan Puri?

  But the funny thing is, I saw that and then I was supposed to have this call with Ben and Ben's like, oh, I gotta like, you know, I gotta take care of the baby real quick. Like, just, you know, I'll be online in like 25 minutes. I was like, okay, cool. And I was like, all right, I got 25 minutes to kill. And I just watched this thing and I just tweeted it out. And I like, to me, it was like a throwaway thing. It wasn't like a planned, drafted, edited thing. And so anyways, crazy how that works. But I want to talk about this, this meta thing. So not even what, what he predicted or what kind of Zuck laid out. But what do you think about Facebook changing the name of the company in general? And like, I have kind of a theory on why, but, but I'd love to hear what you think.

• 17:01Sam Parr?

  I think that if I was Facebook and I wanted to recruit the best people on earth, I would do like what I've learned running a business and this is something that every business says is they say like an entrepreneur of a 20 person company, you even tweeted it about Ben Levy, like I just call Ben like blank, but what should I call him? So this is something that everyone says is true, but it's not, which is that titles, titles matter. People will be like, oh, titles don't matter. Just call yourself anything. No, they're actually really important and they matter a ton. Even if you're a 10 person company. If I was Zuck and I wanted to create a company where people wanted to work, which I think they're struggling to right now, I would change the name of the company and

• 17:44Sam Parr?

  I would have a CEO of Facebook. I would have a CEO of this, a CEO of that, which means there's like a VP, there's like a president and that's, and then I would give all these people their own kingdoms and that's how I would continue to grow. So that's what I would do is I would, if that's exactly what Facebook did or Google. So there's a CEO of Google. There's a CEO of YouTube, a CEO of this, of that, of that, of that. And then which each CEO, there's like a hierarchy for people to climb and you got to give these people these ladders. That's why I think it's a great idea.

• 18:13Shaan Puri?

  That's, that's on point. So basically I've heard, I will call it maybe three or four different theories. So one theory is what you call-

• 18:19Sam Parr?

  I just made this up. Is this real?

• 18:21Shaan Puri?

  So that's what-

• 18:21Sam Parr?

  Did I nail that?

• 18:22Shaan Puri?

  I, in kind of nerd circles, you know, I've just heard a couple of people talk about this and I was kind of like, here's what I think it is, but let's start with this layout of theories. So theory one is it's a recruiting, why would you do this? Right? They said it's a recruiting thing. And it's basically a mix of what you said, which is when you create a parent company, now you have like more, you created basically another level at the exact level. You created, it's like your neck was compressed and now it's stretched out and it's like, ah, you just created this breathing room. So that person who's otherwise VP can now become CEO. And it's like, that might be the difference between them, like I know, for example, the person who, who, you know, was head of or

• 19:06Shaan Puri?

  VP of, I don't look up her title-

• 19:08Sam Parr?

  It's now CEO.

• 19:09Shaan Puri?

  Ben, look up Fiji, Fiji- Sumo's title. So she was, she was in charge of Big Blue, which is the Facebook app. And, um, and then, and there was Chris Cox before her and they, and they ran kind of like multiple products. They were kind of like in charge of like the, the suite of products. But their titles weren't CEO. It was something else. And she left and now she's the CEO of Instacart. So she like left the big ship, you know, the, the trillion dollar company to go be the CEO of a maybe 10 or $20 billion company. I don't know what Instacart's valued at, but something like that. And, um, and so now you lose that key talent and maybe it's because she looked up and said, this guy's never going to leave. This guy was super young. He loves this shit. You know, where, where do I go? How do I go up?

• 19:51Shaan Puri?

  I can't go up anymore. Um, and even the stock price, we're already at a trillion dollars. What am I betting on? We go to 10 trillion, like I need some upside and I need some, some resume growth here. So that's one theory. I like that theory. I think that's true, but I wouldn't say it's the number one reason. Okay. So let's go to the other theories. Then there's the, the skeptical theory, which is dude, Facebook's brand is trash. It's the Philip Morris of, uh, you know, Facebook equals cigarettes. And they're just trying to run away from all the bad news and all the bad branding. And so they're going to change the name. So a lot of people think that, and there's a, there's a, there's a subset on that, which is if, if Mark hires a CEO of Facebook, the app, then the person who get called into Senate is that person

• 20:34Shaan Puri?

  to go sit in front of Senate and talk all this stuff and they can get sort of like hammered out there. But Zuck as, you know, chairman or whatever of, of Meta, it's like, you know, when the Google guys did this, they Sundar now or whatever has to go, um, go in front of Congress and Larry Page can just go and, and he's, you know, could be CEO of Alphabet and not have to worry about that stuff.

• 20:55Sam Parr?

  By the way, did you know that, did you know that one of the Google founders, I don't know, I don't, I think it's Larry. Do you know he can't speak?

• 21:04Shaan Puri?

  He's got like a voice problem. Sergey.

• 21:06Sam Parr?

  He's got a voice problem.

• 21:07Shaan Puri?

  It is Larry. Yeah.

• 21:08Sam Parr?

  I think it's Larry. So over, over the years, if you go and go to his name, type in like his name on YouTube and you'll see a video of him 10 years ago and you could hear it progressing. And then like a maybe five years ago, you're like, oh, this is really bad. I'm pretty sure at this point, he can't talk at all. But if go, this is so interesting. Google his name and watch a video of him and you, any video that's online, it's probably recent enough that you could start hearing his voice. You know, I'm not making fun of him, but he sounds like Kermit the Frog. Like it's a really weird voice for how he looks.

• 21:38Shaan Puri?

  It's definitely been that way for a few years. I think he can still speak, but it's basically it's, uh, his vocal cords are like partially paralyzed, if I remember correctly.

• 21:45Sam Parr?

  Yeah, it's crazy, man. It's so, if I was him, I wouldn't want to go speak either. I mean, it seems really embarrassing. I mean, he shouldn't be embarrassed, but I understand, you know, shit happens.

• 21:53Shaan Puri?

  So by the way, I'm just reading it right now. It says 14 years ago, he had a cold. And then he got like a horse, a horse voice from the cold and he just never recovered. He went to a doctor and they said his left vocal cord was paralyzed and it's a nerve problem. That's causing your left vocal cord not to move properly anymore.

• 22:09Sam Parr?

  And yeah, like when I first heard him talk, I was like, is the video broken?

• 22:14Shaan Puri?

  Right. Because he's super soft spoken, right? So you're like, wow, is this guy like?

• 22:17Sam Parr?

  It sounds like he's speaking. It sounds like the video is in, yeah, it almost sounded like the video was in slow motion or something. It was really, uh, you know, it's sad. It sucks.

• 22:25Shaan Puri?

  Yeah, it's crazy. And so I think it has happened on his right vocal cord too now. Hashimoto's thyroiditis. That's wild.

• 22:32Sam Parr?

  Yeah, it's, it's shit. Anyway, but yeah, so if I was him, I wouldn't want to speak in front of the Senate either.

• 22:38Shaan Puri?

  And Ben looked it up. Fiji's title was head of the Facebook app. So, so that's, that's one theory, which is it's such bad news. It's a rebrand. I think one of the cigarette companies rebranded to like Altria or Altea or something like that. So it's like, it's a reminiscent of that. So, okay. So that's like another theory. And then there's the third theory, which is actually the theory that I subscribe to. Which is, this is actually just a mission shift. And so I remember when I worked at Twitch, and this was the second year, it was right before I left. So I was kind of like, you know, basically I was on paternity leave. I wasn't even really working at Twitch at that time. I was on paternity leave and I was thinking, okay, I think it's time for my next thing.

• 23:18Shaan Puri?

  But I got a phone call from Emmett, who's the CEO. And Emmett's great and, you know, I got a ton of respect for him. And he basically said, hey, I want to, he messaged me something and said like, hey, do you have time to talk today? Like, I want to bounce something off you. And he called me and he basically said, you know, this funny thing has happened, which is that like, I think eight to 10 years ago, very early days of Twitch, we had, we set out like this big North Star mission, which was a million creators getting paid to create on, on the platform. And so it was like one million, he's like, and at that time, we might've had like, you know, we were in the thousands or tens of thousands or something like that. Like a million just seemed, a million people getting paid, like earning money doing this, it just seemed like wild.

• 24:02Shaan Puri?

  And so he's like, you know, so, so the million was like super far away. He's like, and then, you know, last year, like we hit the million. And he's like, it's this really weird feeling like you, you hit this 10 year goal. And there's like this amazing part of it, which is holy shit, we did it. And then there's this numb part of it, which is like, wait, it's like, now what? What do you do when you hit the thing that you thought was like, you know, it's like when Elon takes a man to Mars. Okay, what's the, what's the next step, right? It's like, if you get to the moon, you gotta start thinking, what do I do now? And so he said, you know, one of the most danger, he told me on the phone, he goes, one of the most dangerous things for a company is achieving your mission. Because you have to reinvent your mission, you have to reinvent yourself and think bigger.

• 24:46Shaan Puri?

  He's like, and so he was like, I want to brainstorm with you some ideas on what that could be, what could be the mission for the company next 10 years? And so we had a good, good brainstorm or whatever. And, and so I think that's what this is. I think Facebook is now used by like everybody with a cell phone. You know, Facebook or one of the Facebook apps, they, the mission was connect, you know, like connect the world or whatever. They literally did it, they connected the world. Everybody is using like not only one, but multiple of their products.

• 25:12Sam Parr?

  So many people use Facebook that when Sarah worked there, I think they were sending satellites to India, because they just literally needed more people on the web in order to.

• 25:20Shaan Puri?

  Yeah, they ran out of. Ran out of people with with internet. And so like, dude, you know, it's that moment where your your TAM, your total addressable market becomes your actual market share. It's insane. And so to the point where I remember once we were having lunch with Alex, the founder of Calm, and he just started cracking up. And I was like, what? He goes, I just realized, he's like, dude, think about how many Facebook accounts shut down, they churn just due to death. He's like, every day, there's probably like a million people who just die and stop using the service. And he was just like, cackling. He's like, that's insane to me. He's like, that if you're at that scale, that's how many people Yeah, it's pretty wild. literally just die and stop using your service. That's like more people than ever

• 26:02Shaan Puri?

  have used our product will die today on Facebook. So anyways, I think that this is a mission shift. Basically, I think they achieved the mission one. And it's like, what's the point of the company now? Is it just to make money? And, and I think a lot of people think Zuckerberg's pretty evil. I actually don't think he's evil. I do think he likes power, as evidenced by, like, you go read those early, like, text messages that got leaked of him talking to his buddy at college. And he's like, dude, he's like, you know, these dumb fucks are just giving me all their information, whatever. Like, it sounds really evil. But I think he just liked being kind of like the puppet master a little bit. But fundamentally, I don't think he's money hungry. I don't think he's driven by money. And early on, I remember when Facebook IPOed, he put something in their prospectus that I really liked. And I think other people kind of rolled their eyes if you just hate everything Facebook

• 26:47Shaan Puri?

  does. But I thought it was pretty cool. He goes, we don't build great services to make money. We make money to build great services. And he's like, there's a big, there's an important difference between the two. Yes, we care about money, but we care about money so that we have the profits to invest in building great services, to hire the best people who can build the greatest services and the greatest products in the world. And I think that's what they're doing now. He said, they're investing $10 billion this year in their virtual reality augmented reality stuff for for like, you know, kind of the metaverse, which is an absurd amount of money to be investing into this. You know, that's like, that's what some people think, like, you know, the stuff is going to be worth someday. If you started a company in VR, you'd be hoping it'd be worth $10 billion someday. He's investing that as one year's R and D, which is insane.

• 27:32Sam Parr?

  I want to talk to you about a bunch of different things, but, but I want, and I want to ask you about your real estate guy, your real estate buddy. But someone said they like when we rambled about normal stuff and I want to get, we can make this really quick. But did you watch UFC on Saturday?

• 27:46Shaan Puri?

  I did. Oh, I watched part of it. Yeah. I watched Hamzat.

• 27:50Sam Parr?

  Okay. So I want, it doesn't matter. It doesn't matter if you're into UFC or not. I want you all to do this. So a few weeks ago, a few months ago, we talked about this woman named Rose Nama, Nama Yunus, Nama Gunis. Her name is Thug Rose. She's this little white haired lady with like a shaved head, really cool. And she was muttering to herself like, I'm the best, I'm the best before the, before the fight. And it was inspirational. It was, and then she knocked out this woman and it was like inspirational because she's very endearing. She's very cute. Like there's everything to like about this woman. There's this guy who's kind of the same thing, but the opposite. So there's this guy that is about to be the best, but he's not the best first, not the best yet. His name is Kamzat. Okay. And he's this, um, there's for some reason, there's a huge Chechen

• 28:36Sam Parr?

  group of UFC fighters. Chechnya, if you don't know, I don't want to sound like a fool. I'm not incredibly well researched. It's like a subsidiary of Russia. It's a region of Russia. They're mostly, I think, so they're, they're, they're white and they look white, but they're devout Muslims and they're Russian. I don't know how like, if they consider them through Russia or not, but we, Americans would say, oh, you're just a Russian Muslim. That's what they look like and they're known to wrestle. A lot of them are from this area called Dagestan. Where if you imagine in your head what Afghanistan looks like, that's kind of what this area looks like. And it's in Russia and they basically have gone through just a ton of war lately, or in the last like 20 years, 30 years. So there's this guy named Kamzat and he had a cleft lip or something like that.

• 29:18Sam Parr?

  So his lip is all crooked and he is so scary looking. And he comes in and he, he knows how to speak English now, but his attitude and what he says, he says the same thing. Who do you want to fight next? And he goes, oh, brother, I'll smash everyone. I'm going to kill everyone. I'm going to take their soul. And he's been saying that this whole time and he's been in four fights in the UFC and he's been punched in the face one time. This weekend, he fought, which is absurd. This weekend, he fought the best Chinese guy. Uh, I forget his last name was Lee. He's just, he's a little bit older, but he's considered the best out of China. And he picked him up and he walked over to the side of the cage where Dana was. And he yells to Dana, get off your phone, watch this. And he gets on top of the guy and chokes him unconscious.

• 30:02Sam Parr?

  And did so, and then in the interview afterwards, in the ring and outside the ring, he goes, brother, I'm just here to smash everyone and kill people.

• 30:10Shaan Puri?

  Who do you think, everyone, brother, I kill everyone. I'm here to kill everyone, brother. I love this. I'll kill everyone. That's all he was saying.

• 30:18Sam Parr?

  And they go, what are you gonna, are you gonna fight the number one person? He goes, well, they're gonna have to give me the number one person because I'm gonna kill everyone. No one will be alive.

• 30:25Shaan Puri?

  And then he even said something, he goes, he goes, uh, they go, you know, where'd you get this mentality or something? He goes, I'm crazy, man. He goes, I goes, I just, he goes, you don't, he's like, all the best people are crazy. You can't be not crazy and be the best when there's crazy people out there who want to be the best. And I just thought, that's so true. It's absolutely true.

• 30:45Sam Parr?

  He goes, I'm a gangster. He goes, I'm a gangster. I'm crazy. And I think there's two, there's a few things to learn here. The first is, I think a lot of that is born. I think a lot of that is just an act that you've turned on because in his case, I imagine he's seen a lot of tragedy and like fucking war. And he like created this tough guy persona in order just to survive. You know, he, he, the second thing is I think you could tell yourself that consistently. And you kind of can become it. And the third thing is this, these guys, these Zagistani guys, and also the, for some reason this weekend, all Russians won. Peter Yan won. He's Russian. All these Russians, they're crushing it. They've got something in them. I don't know what this Russian attitude is that I've noticed about these guys.

• 31:26Sam Parr?

  But it's this, it's this very quiet, although comes out, even though he talks a lot of shit, he's still really quiet. It's this quiet, subtle confidence and I love it. If I watch them, their videos over and over again, Fedor had it. They've got this quiet confidence and I'm in love with that. I'm in love with it.

• 31:45Shaan Puri?

  Yeah, they have a tenacity. That's pretty crazy. The I was watching. I was going through. I was just browsing on Tik Tok and this clip came up related that like in the NBA, most of the NBA is not like that. Like there's A, there's not many Russians in the NBA, but B.

• 32:01Sam Parr?

  Kind of silly.

• 32:02Shaan Puri?

  UFC is one of the only sports where people go and say, I want to kill everybody. In any other sport, they don't really say that on in the press conference, right? They might say trash talk on the field when there's no microphone to pick it up. But in the UFC, they just literally say it to the reporter. The reporter writes it down and publishes the post or whatever, you know?

• 32:17Sam Parr?

  And it's one of the only sports. It's one of the only sports you can't play.

• 32:21Shaan Puri?

  Right? Yeah, yeah.

• 32:22Sam Parr?

  You can't like play it. You know, it's like if it's like something, something bad is going to happen.

• 32:27Shaan Puri?

  Two cool little nuggets here. So early on, the founding story of the UFC is pretty, pretty wild, but it was started by some, somebody else. And then Dana White, who's currently the president of the UFC, pretty famous guy. He's like a part of the show, basically. He goes to every single event. He sits cage side. He's, he's every like, and they do like an event in a different place every weekend. And so this guy's, he's now a billionaire. And he said, and he's, he's a very outspoken guy. Like, imagine the commissioner of your favorite sport, you know, they're usually a pretty buttoned up guy, usually ex lawyer. You know, they, they just say, you know, we as the NFL are committed to upholding integrity and blah, blah, blah. And Dana White will post like, oh, this fight's going to be awesome. And some, somebody in an Instagram comment will be like, this fight sucks. Or that's too expensive for the pay per view. And then he'll

• 33:12Sam Parr?

  Fucking clown.

• 33:14Shaan Puri?

  Yeah, he'll be, he'll literally be like, you fucking clown, like, shut up, you fucking clown. And then that's like, he says that it's like, what CEO of what company is able to just say that to their potential customers? It's insane. The whole sport's savage. But he said something early on, because the bet that he made, the investment that they made, they bought the UFC for about $2 million. And it wasn't his money. He convinced his two kind of childhood friends, the Fertitas, who own casinos. That's their background. That's how they made their wealth, convinced them, let's buy the UFC. And then they ended up pouring in like 50 or 60 million dollars at a loss to keep it alive, to promote the thing. And he kept believing, kept believing, kept believing. They kept pouring millions and millions of dollars in. And it looked like it was not going to work. And then it has now since turned around as a public company. And it's, you know, it's all working now. They sold it for, for, you know, over $4 billion. So

• 33:59Sam Parr?

  Yeah, I think it, and I was, and I was looking at it. It's a great company. It makes like three or 400 million a year in profit.

• 34:06Shaan Puri?

  And they asked him, Dana, what gave you the faith that this business would work when all the evidence just said, the guy who, the guy who did this before me failed. Nobody else has done this in America and, and you guys are bleeding like 40, 50, 60 million dollars. Why did you continue? He goes, because I get people. And he goes, I understand humans. He goes, let's say we're out on a playground and there's a football game going on over there. There's a soccer game over here. There's a basketball court over there. People shooting hoops. And I said, oh my God, that Russian guy's fighting that Chinese guy. Guess where everybody's attention goes? He goes, everybody looks and then everybody runs over to watch the fight. He goes, that's how humans are wired. You can't help but turning and looking

• 34:51Shaan Puri?

  when a fight breaks out. And that was the whole like thesis. That was the, the underlying psychological nugget. I loved that. Uh, you know, that, that, that is how simple he, he was thinking. And he goes, he goes, and he goes, and by the way, this is a sport that transcends every country. Yeah. Football's huge in America. Go to the UK. Nobody cares. We have fighters who are like the pride of the UK. It's a huge, we're huge in, in the UK. We're huge in Australia. We're huge in Africa. We're huge in China. Like this can get bigger than any one of those sports because we can tap into the global population because fighting, one person punching another is a universally known sport. You don't need to even know the rules. It's not like basketball or football or baseball. Like, it's like if I try to watch cricket, I don't know what's going on. I don't know the rules, but with

• 35:33Shaan Puri?

  two people are fighting, I understand the premise. I get what's going on. And, and it's like, you know, this, this historic barbaric thing. So anyways, I love that business side of, of the UFC as well.

• 35:44Sam Parr?

  So if you're a UFC person that you know I'm talking about, if you're not, that was pretty cool. And this weekend, there's a couple of things. There's, I'll say it real quick, that the main thing is this guy, Kamara Ousmane, African immigrant, comes to America during college, kicks ass, the American dream. He's fighting against a devout MAGA Trump supporter. So that story is very fun. The second fight is Rosamund Yunus, who I like. She's fighting, uh, the best one from China. She's, they're both amazing. And then the third one is like these both midwestern, hardworking guys who are just going to stand there and bash you. They're just like bangers. They just stand there and bash each other's brains. And so that's the cool fight this weekend. Um, all right. What do you got?

• 36:22Shaan Puri?

  Uh, let's do something else. Let's switch topics here. I have, you have a couple of things on here. Let's do a quick idea, actually. So, um, so Ben had this idea that I liked. He goes, he goes, you know, my brother's a real estate agent and he goes, real estate agents are really competitive with each other. You know, in, in any given city, they're, they're fighting for kind of like the pie is this big. You know, it's either my client or yours. There's not a whole lot of, uh, you know, there's not a whole lot of ways for real estate agents to collaborate with each other. Some like to do deals together, like if I'm the buy side and you're the sell side, great, we can, I'm confident we can get our clients to hammer out a deal. But for the most part, it's a very kind of doggy dog world. All agents are like the sports agents, whatever. But he goes with real estate agencies, like there's something interesting that, that, you know, might be a niche little business.

• 37:08Shaan Puri?

  And he goes, uh, and so I called it real estate buddy, which is basically, when you're, so let's say you're a real estate agent in Florida or right now California, your real estate agent in California and a bunch of people move into Texas. That agent in California is not going to help you find the home in Texas, but maybe I helped you buy your, your California home. And you don't know any agents in Texas. So what if I had basically a buddy in every state? That if my client is moving there, I can pass you to them. And, and basically I get a share of the commission and they get a free referral, free trusted client, basically, that somebody else has put the time and energy into build up trust. And so you could create this network of leads, basically, and, uh, and partnerships across borders, where there actually is a big incentive to collaborate because otherwise both sides benefit from this.

• 37:52Shaan Puri?

  Whereas normally it's extremely competitive world. So I thought that's a little interesting of a, of a niche business. Maybe something like that exists. I'm not super deep in that world.

• 38:00Sam Parr?

  Have you ever, um,

• 38:03Sam Parr?

  have you used BiggerPockets?

• 38:05Shaan Puri?

  Like to learn, you mean?

• 38:06Sam Parr?

  Yeah. Yeah. Do you know what BiggerPockets is?

• 38:09Shaan Puri?

  It's like a real estate, kind of like media company. It's like a forum plus podcast. It's a place to go learn about buying real estate.

• 38:17Sam Parr?

  I think that could be potentially a huge business. I don't think it is huge, but I bet it could be. So if you look at, the reason I see them all the time is when we look at our podcast rankings, we're like, on a good week, we'll be like 10, 11, 12, 13, 14, 15 in the business categories. On a bad week, we'll be 40, 50. And BiggerPockets is like always number three. And then they have another one that's like number six, and they got another one that's like number 11. Like they're always in the top 10 most listened podcasts. BiggerPockets has three or four of them. And then they got this forum that costs, well, it's free, but you could sign up and get extra stuff. I'm a $300 a year paying member. And I think what these guys are doing is they're like,

• 38:55Sam Parr?

  built this business, a media arm or whatever, and then they just use all their cash flow to go buy more real estate. It's, it's an amazing company. I love BiggerPockets. I think if you want to build a community, this is the company, like, and make money from it, this style, and you want to do it with a style where you get a lot of people. These guys are 100, this is the model. This is the perfect model on how to do it.

• 39:20Shaan Puri?

  Yeah, that's actually a great point because BiggerPockets has existed for a while and it's always been important. The main guy, I think Joshua, Josh Dorkin or something, his name, he sold it at some point. So I think, I don't know who owns it now. Let me see if I can find out.

• 39:34Shaan Puri?

  So basically he sold the thing, not for a ton, if I remember correctly.

• 39:39Shaan Puri?

  McCarthy.

• 39:39Sam Parr?

  Not a good thing to sell. He sold it to PE.

• 39:43Shaan Puri?

  And this is such a valuable property. So it was just like a forum.

• 39:45Sam Parr?

  Yeah.

• 39:46Shaan Puri?

  And I don't know the full story.

• 39:48Sam Parr?

  I mean, he could, he could, he could raise, this is like Angelus. He could raise like a massive fund.

• 39:53Shaan Puri?

  Yeah, exactly. And so I think he had like a, there was some story, like he had like a medical emergency for his kid or something. So he had to take time off and then he ended up selling it. I don't know how, how it all went down. But I think you could compete with this. I think you could build a better BiggerPockets. It would be hard. I'm not saying it's easy, but I think that they would be extremely valuable. And if you're gonna, if you're gonna build a community or a media company in any niche, this is one that I would, I would bet on because, you know, if you're not going to go for something new and sexy like crypto or whatever, you know, this is where a lot of money is to be made and there's always a new batch of people that want to learn about making money in real estate, how to buy real estate. So there's always a new group of people who are looking to like, you know, learn, connect, blah, blah, blah.

• 40:36Shaan Puri?

  And, and maybe BiggerPockets is pretty like established with its crew. But you know, who's number two, if I just said, who's number two behind BiggerPockets? Certainly there is somebody. But I don't think it's as household of a name right now. And I wonder if you could take some other angle and do it. By the way, can you talk?

• 40:52Sam Parr?

  Dude, let me, let me, let me tell you about something that I, let me talk about something real quick. Something that you've never, maybe you're about to say what I'm gonna say. A house, something that's not a household name and is huge in our little world. There's this group, it's a guy or a group of guys called Ganges.

• 41:07Shaan Puri?

  This is exactly what I was gonna ask you about.

• 41:10Sam Parr?

  Okay, I've gotta tell you, I'm getting dinner with these guys tonight. Okay, so Ganges, like, no offense, Ganges, I think you guys are wonderful. I've met you. It's a really weird name at first. So I guess it's not spelled this way. I guess it just means gay angel. Okay, so it's this, I think it's one person who started it, Lorenzo, I think his name is, he's gay, I guess, based off of doing some research on him. And I think he was a successful entrepreneur. I'm meeting him tonight. So I don't know his whole background, but he started this group called Ganges. And I believe it was an email list of gay.

• 41:42Shaan Puri?

  Give the headline first. Why is this interesting? And then then give the background.

• 41:45Sam Parr?

  Yeah, you're right. So it's this group of people, it's this guy who's got this, it's not a fund, but it's like a investment group. And this year alone, the rumor is that they're gonna invest around four to $500 million. And previously, they've invested collectively over the past few years, like $300 million. So like next year, two years, their total investment is gonna be like a billion dollars, which is basically like a $3 billion fund, kind of like that you invest. If you have a $3 billion fund, I'd imagine you invest that over five years. So like, that's like the numbers we're talking here. And basically, the way it works.

• 42:20Shaan Puri?

  Which would be like a very large, this is startup investing. So this is like a very large technology fund that I have never heard of.

• 42:27Sam Parr?

  One of the bigger.

• 42:28Shaan Puri?

  And it seems like a niche French thing. It's like, oh, that's cool. Like an LGBTQ fund. What do you have, like a $2 million fund? And you're, you're investing in, you know, some, some cool companies. It's like, no, how are they deploying? How are they getting $400 million in a year to deploy? And then how are they deploying this?

• 42:42Sam Parr?

  I don't think they get. I don't think they get any money. If you Google, it's spelled Ganges, like gain, like G A I N. And then Joel's Ganges. And if you look at their portfolio, and if you just Google Ganges and click news, you'll see all these TechCrunch articles that it says, you know, and this company raises money from Adreeson, this, this, this, and Ganges, this, this, this, and Ganges. They'll say for every article. And if you go to their port, do you see their portfolio page?

• 43:08Shaan Puri?

  Yeah, it's legit. Yeah.

• 43:09Sam Parr?

  Dude, they're in everything. Ganges is in everything. They're in everything. And what they do is they find companies and they write a page about it. And then they send it out to an email list and people invest and they get a 20% carry in it. And they take also a fee of like eight or $10,000 per deal that they take out of that money and they use that to, as their like finder's fee, so they could pay their lawyers and things like that. And that's the whole business model. And they've got like this web of like five or six or seven people who will also send the deals that Ganges gets access to, to their audience. And those people who send it to their audience also get a stake in the, of the carry. And that's, it's a very simple business model.

• 43:53Shaan Puri?

  Are most of the investors gay? Or that's just the most of the people who started are gay? What's the stick? Can I do it if I'm not gay?

• 43:59Sam Parr?

  So here's, yeah, so here's the thing, why it's kind of crazy is it must have started like they, like mostly invested into gay and lesbian and transsexual or whatever, L G B D, you know, whatever the, the, what is it? Sorry, I'm not me. L B B L, I'm just struggling. L G B T Q?

• 44:20Shaan Puri?

  Yes.

• 44:21Sam Parr?

  Is that it?

• 44:22Shaan Puri?

  That's the new,

• 44:22Sam Parr?

  I thought there was another one.

• 44:23Shaan Puri?

  Intro music. I think maybe you just stumbling over L G B T Q is,

• 44:27Sam Parr?

  No, I guess whatever L G D B, I just can't say it properly. That. So it started with that, that was their thing. But then, like, they invested, like, they've invested, yeah, they invested in Hone, which is the company you and I invested for testosterone. And that's like a pretty masculine male. I guess you could say like, well, maybe if you're transitioning, you would want to take testosterone. But um, They invest in like Lyft. So like, I don't know where, like, how the, the LGD, whatever. I'm just like

• 44:58Shaan Puri?

  Just skip it.

• 44:59Sam Parr?

  LG, LGBTQ thing lines up with the, with the whole, with, with like other, other companies. But that was definitely their angle and it's not anymore, but it's a great angle because you know, there's not a lot of gay and lesbian investors and then they're like, hey, look, that's our whole shtick. Like let us in. I understand. It totally works.

• 45:19Shaan Puri?

  Do you remember, uh,

• 45:22Shaan Puri?

  do you remember when you stopped using gay as a, as a term for like, uh, you know, just meaning like whatever, like something is lame or something is stupid?

• 45:31Sam Parr?

  Oh yeah, in high school.

• 45:33Shaan Puri?

  And do you remember what got you to stop or when you realized like, oh wait, that's not cool?

• 45:37Sam Parr?

  Just like when I had like gay friends. I was like, oh, that's not very nice, is it? And, uh, and then like, I talked to my nephews and they're like in the, Sarah's, in the Sarah's nephews, and they're like 14, 15 and 13. And I was just curious and I was like, hey, do you guys ever insult someone? Or does anyone ever insult someone for being gay? And they're like, what do you mean? I'm like, you know, like, do you ever say like,

• 46:00Sam Parr?

  yeah, like, you know, you say like, hey, man, that's really gay. You're gay. And they go, but like, why is it bad to be gay? And I was like, it's not. You just answered, you just answered my question. Thank you. And they just, it's just not part, you know what I mean? When you're kids, when we were younger, that's, and it was crazy. Yeah. It's, I don't think young people like insult people for being gay. I think it's pretty crazy.

• 46:21Shaan Puri?

  Yeah. I think that means like in 20 years, cause probably when I was 10, that's like what everybody in my school was. That's all, you know, that was like a common thing to say. And so I think that means in 20 years, it went from just common and people did it without even thinking to like, it would now be kind of disgusting. It would be, it's like, it's not even like, it's not even an argument. It's like, wait, why would we do that? Like, I wouldn't, you know, like, why would I, why would I try to use that as an insult? That doesn't make any sense.

• 46:48Sam Parr?

  I like, in my head, there's like the N word and then there's like the F word. Like, you know what I mean? Like I would never, you know what I mean? If I heard someone say that, I would be like flabbergasted. I'd be like, what? It'd be like, when I was a kid, it was like the word, like, you know, if you said the word, if it was like this, that was like the C word. Now like, I wouldn't say, uh,

• 47:07Shaan Puri?

  You mean some British people, Australian people, they say it.

• 47:11Sam Parr?

  Yes, but like it's yeah, it is kind of crazy how that how it's changed. I mean, obviously, it's good. But yeah, I remember as a kid, I'm what we used to talk about that all the time. And then

• 47:20Shaan Puri?

  The person who first told me like, hey, by the way, you know, that's not cool. Right? I was, it was this guy who actually just just, I think, yesterday or two days ago or something. The news came out that he's in gay, he's gay, and he's engaged to to this guy that he's been dating for 11 years. So the actor Kal Penn, he, when I was a kid, I was in a movie and he was my older brother in the movie. And so we like would hang out on the set all the time. And I remember saying it when whatever I was just calling. So I was just trying to say something was stupid or lame or whatever weird. I don't know what I was trying to say. I was this little kid. It's probably like in sixth grade or something. And he was just like, he was the first person that I'd ever even brought my attention to. He goes, you know, that's not

• 48:01Shaan Puri?

  like, you shouldn't say that when you just mean something's like weird or not cool. Like, you shouldn't say gay. And you should say something else. And he wasn't out that time. I don't know if he even knew at the time, but he brought that to my attention. And I felt I remember feeling so dumb because I looked up to this guy. I thought he was so cool. And I was so nervous being on the set with. Yeah, he was totally nice. He kind of like, we're just hanging out.

• 48:21Sam Parr?

  Big brothered you?

• 48:22Shaan Puri?

  Yeah, he big brothered me. He was just like, yo, like, by the way, like, you know, you shouldn't do that. Like, think about it, blah, blah, blah. And I was like, ah, that makes total sense. Like, I never even thought about this. Like, and then in that time, and even in my my world where I lived, Houston, Texas, it's not like even like, I went back. It's not like I was the last one to know. Nobody even really thought about it. But he was like in Hollywood. And I think it was like, you know, people on the West Coast were people on the coast tend to be like a little more like kind of forward and liberal and progressive with that type of stuff. So so I remember hearing that and being like, oh, man, I just made a fool of myself. And like, yeah, that's silly. I don't know why I do that. And I just stopped after that. And so it came full circle yesterday. But anyways, we can do another another topic. What else you got?

• 49:01Sam Parr?

  All right, let's do one more. All right, I'm gonna tell you about, actually, do you have one you want to do? You want me to go?

• 49:10Shaan Puri?

  Let's do this one that's about companies. So I had this idea. I don't even know what it is. But I was reading that tech Tesla was doing something called Gigafest. Do you know what Gigafest is?

• 49:21Sam Parr?

  Yes. So basically, if I remember correctly, they, a lot of people like liberal media got angry because they're like Tesla's throwing a festival during a pandemic, but basically they rented out a town in Germany and they're doing like a conference or a festival.

• 49:38Shaan Puri?

  And like, what's happening at, is it like drinking and music or is it like car technical stuff? Do you know?

• 49:46Sam Parr?

  I have no idea.

• 49:47Shaan Puri?

  So, okay, honestly, it doesn't even matter what it was. I just saw the name and I thought, ah, man, Tesla's doing another smart thing. Like they basically took Oktoberfest and they just rebranded it for their thing. And it's gonna, I assumed it's gonna be some combination of like fun as well as like, you know, between music and food and drinks and all that, as well as like, you know, things that are relevant to, you know, building cool cars and recruiting talent and just building the brand and having people have a great experience with the brand. And I started thinking, why don't more companies do this? And at first I thought, well, certainly they're not the only ones. And I started thinking about other examples of this. So there's like the Macy's Day Parade, which I don't even know like what, how that got invented. I don't, I don't know the backstory, but since I was a kid, I remember that there's

• 50:31Shaan Puri?

  always the Macy's Day Parade on TV. And it's like, why did Macy's get in on that? Or we've talked about Michelin star restaurants, right? Michelin tires, the tire company basically inventing a food restaurant ranking system so that you would have a reason to go drive, you know, far out places to go try these amazing restaurants. They created demand for, for, for driving long distances through the Michelin star. And they just got their name and, and all that. And, um, and you know, there's the Forbes 30 under 30 list. And then there's like in San Francisco, every year, if you live in San Francisco, you know, Dreamforce is this like full, like kind of, it shuts down half the city and there's sort of like a parade and there's like big bands like U2 come and perform, but it's like for the most boring thing. It's like a sales CRM.

• 51:15Sam Parr?

  Dude, do you want to know why people, most people, more people don't do this?

• 51:18Shaan Puri?

  Yeah.

• 51:18Sam Parr?

  I think a lot of people actually try and it just doesn't work. All right. So, um, the Fortune 500, Fortune 500 is, that basically just means the top 500 companies in the world. At this point, do you even think Fortune 500 means Fortune magazine?

• 51:35Shaan Puri?

  No, right. Sometimes it does over, overtake the brand like Michelin, Michelin star means more to me than Michelin tires.

• 51:41Sam Parr?

  Do you, when you think, have you ever shopped at a Macy's?

• 51:46Shaan Puri?

  Of course, I've shopped at a Macy's before.

• 51:48Sam Parr?

  Have you been at a Macy's in 20 years?

• 51:51Shaan Puri?

  Not 10, yeah, 10 years, probably cut off.

• 51:54Sam Parr?

  So a lot of, so there's one. I think a lot of times people do this. I always work with like creative people and maybe I'm just sometimes a pessimist around this stuff. A lot of times they give me these ideas and I'm like, this is just fucking stupid and I don't think this is going to increase sales. I'm just trying to survive at the moment. And, and it doesn't work a lot of times.

• 52:14Shaan Puri?

  I agree. It's not for when you're in survival mode, which is where I spent most of my career in startups is like, you're, you're not in survival mode or you're in survival mode. If you don't turn, if you don't make this work, it's going to just die. So you don't have time to plan a parade with a music festival and like all the stuff. It wouldn't make any sense.

• 52:32Sam Parr?

  And here's the other reason why this isn't a good idea, though. This isn't a good idea a lot of times because most companies, they're just fucking lame. Like, imagine like, I'm trying to think, like, just like this window blind company, Hunter Douglas, like they're going to have like, what? A blind fest? Like, I don't know. I mean, I guess, I think there's some cool shit. Like, you know Blendtec?

• 52:58Shaan Puri?

  The blender?

• 52:59Sam Parr?

  Have you heard of Blendtec? The blender? And they had Will It Blend? That was awesome. I loved Will It Blend. Do you remember that YouTube state? Channel?

• 53:06Shaan Puri?

  Yeah, of course.

• 53:07Sam Parr?

  I love Will It Blend, but a lot of stuff is just lame and I don't want to celebrate it. Now, a few boring things that I think could work is, what's that vacuum company? Everyone loves Dyson.

• 53:19Shaan Puri?

  Dyson, yeah.

• 53:21Sam Parr?

  Dude, I'm, I'm about to, I'm like been staying up at night, wondering if I'm going to buy one of these $700 vacuums. Have you ever used one of them?

• 53:27Shaan Puri?

  The handheld one?

• 53:29Sam Parr?

  Yeah.

• 53:29Shaan Puri?

  It's like a wall. Amazing one. Yeah, I have that one.

• 53:31Sam Parr?

  It's amazing. Everyone, you, you have one? Did you pay 700 bucks for it?

• 53:35Shaan Puri?

  It feels so satisfying, dude. I feel like I get 700 bucks of value every time I use it.

• 53:39Sam Parr?

  So like Dyson has like is like boring and and I dig I would do that. Um, I can't I'll have to think of like what else is like boring and awesome.

• 53:47Shaan Puri?

  But dude, any, any company could do this. All you have to do is attach your boring name to awesomeness and it does work. It does work to an extent. Now, it's not going to turn a bad company into a good company, but it does take a boring company and make them slightly less boring. It makes them more relevant. And in general, I just feel like those same dollars just go further. So like I see so many dumb billboards or just like useless events or useless like ads, um, you know, on the all over the internet. And I just sort of think, man, you know, for like $200,000, you can throw like a whole music festival. You could do like some amazing things with $200,000 and that's what they'll spend.

• 54:25Sam Parr?

  Yeah, but I don't want to go to like Florak or Clorox bleach and Imagine Dragons. Like, I just don't give a shit.

• 54:34Shaan Puri?

  You might. Did you want to go to a tire restaurants reviewed attire attire companies? Restaurant review reviews? No, you didn't.

• 54:41Sam Parr?

  Maybe, but like when I think of like, like Clorox and like the killers, like I don't think like I'm gonna buy more bleach.

• 54:51Shaan Puri?

  Dude, Mr. Brightside.

• 54:52Sam Parr?

  Although maybe, maybe, I don't know. That's a good point. Walk right into that one. I don't know. I'm not sure if if it could work, maybe. Um, but I think and also think a lot of those things, I don't think they're as successful often. Like whenever I was thinking of like Fortune 500 or Michelin, I'm like, I'm fucking that don't associate that with the magazine. The magazine is still going to go bankrupt anytime. Um, so anyway.

• 55:13Shaan Puri?

  I don't know. Like I think Victoria's Secret Fashion Show is a good example also of like going overboard on these kind of events and like just put your, you're not directly trying to sell your thing. You're creating a spectacle. You're attracting the type of people you want. Like, for example, we have an ad budget for this podcast where they're like, dude, HubSpot was great. They're generous. They're like, you guys are in our our HubSpot Podcast Network. We want to help you grow. So they gave us a little bit of a little bit of cash.

• 55:42Sam Parr?

  A lot of money. And I can't think of a thing to do with it.

• 55:45Shaan Puri?

  Exactly. Because and what's the plan right now? The plan is to go spend a shit ton of it on Spotify ads, right? And that might work.

• 55:51Sam Parr?

  And and other podcasts.

• 55:53Shaan Puri?

  And other podcast platforms. And that might work. I don't know. We'll see. I my guess is it's gonna work very poorly. So I'm saying with that same amount of money, can I say how much money or no?

• 56:02Sam Parr?

  Uh, hundreds of thousands of dollars a quarter.

• 56:05Shaan Puri?

  So hundreds of thousands of dollars.

• 56:06Sam Parr?

  Maybe, maybe we could say like, uh, in the range of a million dollars a year.

• 56:11Shaan Puri?

  Right. So I don't know, like, let's take our audience. Our audience is kind of this hustler type mindset. Our, our audience is this person who likes to, they like investing. They like building shit. They want to make money. They, they like hearing about billion dollars companies and billionaires and things like that. Like, what could we do that would just get, I don't know, like if, if we got 50,000 people to pay attention to something, I think that would be a huge win, right? So what would be a, either an event or a stunt or something that's of service to people? The equivalent of what Red Bull did, right? Like Red Bull was like, dude, we're, we're an energy drink. We're all about sort of like, you know, this was kind of badass lifestyle. All right. We're going to put a guy in a wingsuit. We're going to take a guy like.

• 56:50Sam Parr?

  What, what can we do though?

• 56:53Shaan Puri?

  Well, this is like endless ideas. I don't know. Like, I just feel like this.

• 56:58Shaan Puri?

  Um, okay. Let me think of one. I think that we could do, um, what are people who are startups? What are people who are into building businesses? What are they, what are they super into? That, that's.

• 57:08Sam Parr?

  Dude, it's, I've gone through this mental exercise and I'm, it's.

• 57:12Shaan Puri?

  Okay. I have a dumb, simple one. I have a dumb, simple one. I remember these people set up a, um, a headshots, uh, by the way, your computer screen is like covering your face or something.

• 57:22Sam Parr?

  Oh.

• 57:23Shaan Puri?

  There you go. Um, I remember this, uh, uh, like a fitness company did this. They, they parked their van outside of the, uh, Salesforce tower and everybody who's coming in, they're like, do you want to get your body scanned real quick or do you like this BMI test to do this test?

• 57:37Sam Parr?

  Oh yeah. Body stack. Loved it.

• 57:39Shaan Puri?

  They just hired, hired two people to stand outside the fucking like tower. And they just got a bunch of people in and they like, while they were there, they got some, what is this all about? Who's doing this? Why do I get this free thing? And, uh, they got to learn about their, learn about their body while then being so upsold into like signing up for these scans and personal training and a gym membership after that. And, um, I saw somebody else do this with headshots. They're like, you know what? Like your picture online just like, looks like shit.

• 58:02Sam Parr?

  Sean, but what are we going to do?

• 58:05Shaan Puri?

  What's that?

• 58:06Sam Parr?

  So what do you want to do for us?

• 58:08Shaan Puri?

  Yeah. So I'm saying we could come up with something where let's say we had, I don't know if you've ever seen those like three, 360 degree cameras. You can rent these things for like a thousand dollars. We could have a pop up in a city in, in, in New York. And all you gotta do is if you show that you're subscribed to the pod, you can get a free epic headshot done for you. And we just pop them up, you know, near downtown where a bunch of people live. And that thing would cost us, you know, I don't know, three grand total for the day, but might have like a thousand people have like a unique experience or 2000 people have a unique experience. Or maybe we could have like a blimp going over, yeah, going over Miami and the blimp is gonna, you know, airdrop, you know, some like cash or the blimp is gonna display some QR code or something like that. And there's a giveaway inside. I don't know. Like some kind of-

• 58:50Sam Parr?

  Fake million dollar bills.

• 58:51Shaan Puri?

  Yeah, some kind of stunt or whatever. Like, let's say, um, something that's like on brand for us.

• 58:56Sam Parr?

  I'm on board. I've just been going through this and I'm like, what is worth pulling off?

• 59:00Shaan Puri?

  Like, these are bad ideas. I gotta admit. The ideas I had just now are bad ideas. But I feel like if I brainstorm for an hour, which I'm gonna do, I feel like we can come up with a great idea and it's a better use than the ads.

• 59:13Sam Parr?

  I'll do the same. I think, I think it requires both, to be honest, and I'll do the same. I think, and this is like a good example of whenever I talk to people and they're like, well, I'll start this company once I get funding. I'm like, if you had the money, you wouldn't even know what to do. Trust me. The money's not the issue.

• 59:26Shaan Puri?

  Right.

• 59:27Sam Parr?

  And that's how I feel right now. I'm like-

• 59:29Shaan Puri?

  The marketing budget is not the issue.

• 59:32Sam Parr?

  Yeah. I'm like, we got the money. We got the people. I just don't know, like-

• 59:35Shaan Puri?

  So I had this-

• 59:36Sam Parr?

  Which is kinda fucked up. Ramit, Ramit talks to people about this all the time. He's like, once you're rich, what are you gonna do? And people actually struggle with this all the time. I struggle with it.

• 59:44Shaan Puri?

  I had this phrase I used to say at our startup, which is, you can always run out of money, but you can never declare creative bankruptcy. And that was, that was always my rule was like, I cannot have a conversation with somebody who says, ah, I can't think of an idea. I don't know what else we could do. It's like, you've declared creative bankruptcy and like now you must go out that door and never return again. And that was just my rule. So even if I don't have an idea, I don't declare bankruptcy.

• 1:00:10Sam Parr?

  Those guys at Outside Magazine asked us if we wanted to do the adventure. I don't think you replied yet, by the way.

• 1:00:14Shaan Puri?

  Not yet.

• 1:00:15Sam Parr?

  I sent you, did you see it? Okay. And they're like, well, what else? They're like, what else do you want to do? And I'm like, oh, I, I have no idea. I, I, I feel like such a punk. I can't think when like, they're like, well, we can go anywhere as long as you're there and back in three days. I can't think of a thing.

• 1:00:32Sam Parr?

  It's fucked up.

• 1:00:33Shaan Puri?

  Like, who does our audience look up to? Warren Buffett? Like, he auctions off his, like, lunch thing every year for, like, 100 grand or whatever. It's like, dude, some-

• 1:00:41Sam Parr?

  That's it. There's no way it's only 100 grand.

• 1:00:43Shaan Puri?

  I think it is. It might even be less, but like, I know, uh, like Andrew Wilkinson did his. I think it was like, it was like, I don't know, two grand or something to get lunch with him. You know how many people would want to do that? Like, we could just host these, we could get people to, like, come and be able to hang out, have a, have a lunch with Chamath or something like that. We could do a giveaway that is, we spend the money here, but then we dangle that in front of people in order to get them interested and excited about what we're doing. Now, those are kind of disconnected to what we're doing, but I refuse to declare a creative bankruptcy is my, my answer.

• 1:01:14Sam Parr?

  We just gotta think about it, uh, cause this, it's been bothering me as well, where I'm like, what, what should we do?

• 1:01:22Shaan Puri?

  Because if you're listening to this, imagine this, uh, we have hundreds of thousands of dollars of budget and we, we want a whole bunch more people to, uh, subscribe to the podcast and just get down with the mission, like, realize that there's a cool podcast out there that they might like. The reason you like it, there's a whole bunch of other people that would like it for that same exact reason, they just don't listen to it yet. They never heard it. They don't know that they should try it. And so how would you turn hundreds of thousands of dollars into hundreds of thousands of subscribers is the question? And, um, and so, you know, if you have ideas, obviously my ideas kind of suck. Sam's refusing to have an idea right now. So we need, we need ideas.

• 1:02:00Sam Parr?

  Ben, what do you think we should do?

• 1:02:04Shaan Puri?

  Like, the teacher calls on you in the worst possible moment.

• 1:02:06Speaker 02

  No, no, no, this is good, cause I was actually talking about this, this morning with, uh, Darren and Jonathan, but, um-

• 1:02:13Sam Parr?

  It's hard, right?

• 1:02:14Speaker 02

  So here's, here's one idea that we had was, we had this, uh, TikTok go, not viral, but it did well on TikTok.

• 1:02:21Sam Parr?

  Do you see that, Sean?

• 1:02:22Shaan Puri?

  What was it?

• 1:02:24Sam Parr?

  It was a Rob Dyrak thing.

• 1:02:27Sam Parr?

  What's his name? Jacob, like, texted me on Saturday night and he was like, hey, I made this and posted on TikTok, got like 100,000 views.

• 1:02:33Speaker 02

  Yeah. Which is like, good. So what we were saying is, what if we just put up 10 or $20,000 and just said, hey, we're gonna put out the video files from My First Million, anyone can access the raw video files. And, uh, if you want to make content for us, great. And at the end of the month, we'll give 10 or $20,000 to whoever gets the most views on TikTok or Instagram reels.

• 1:02:54Shaan Puri?

  Like a 99designs contest? That's not a bad idea.

• 1:02:58Sam Parr?

  That's actually a really good idea. 20 grand to, in order to be submitted to the contest, you have to, you have to post it on Twitter or Instagram.

• 1:03:09Speaker 02

  Yeah.

• 1:03:10Sam Parr?

  And that's a great idea, actually. So a consistent 20 grand a month contest for the best clip.

• 1:03:17Speaker 02

  Yeah. You can produce it. You can just put it out there because you have a big audience, but like, whatever. Yeah. Do whatever you want.

• 1:03:24Sam Parr?

  That's actually brilliant, right? I think that's the greatest idea yet. Right? Right, Sean?

• 1:03:30Shaan Puri?

  He almost went greatest idea ever. He threw yet in there just to save himself.

• 1:03:33Speaker 02

  I was so close.

• 1:03:35Sam Parr?

  Yeah, let's do that.

• 1:03:37Shaan Puri?

  All right, I'm going to publicly brainstorm the ideas on Twitter. That's how, that's how we're going to do this.

• 1:03:40Sam Parr?

  No, yeah, add that one to it, though.

• 1:03:42Shaan Puri?

  I'm going to create a thread. I'm going to add these ideas to it and then I'm just going to continue until we have a winning idea.

• 1:03:47Sam Parr?

  It's just, it's a rolling $20,000 and every single month, one person gets $20,000. And the criteria is the people who are posting the best, most interesting, most viewed MFM video content.

• 1:04:00Speaker 02

  My other idea is, I guess I'm just into contests, but it's like, hey, if you want to join this contest, show up to downtown, preferably somewhere where not a lot of people are from. So like St. Louis, Cleveland, Boston, whatever. And Austin, actually, Austin's a bad idea. But, okay, we're going to give you a category. So it might be food. It might be exercise and fitness, but you have 24 hours and whoever can make the most money wins this contest. And we'll give you an extra $20,000. It's essentially an entrepreneurship contest.

• 1:04:33Shaan Puri?

  I got a better idea. Fuck your idea. Here's a better idea. All right, here's a great idea. Okay, so Sam, how much does it cost to sponsor like an open bar at a bar? Like set up a bar tele. Actually, let's say. Let's do this. There's, we picked 10 cities around the country. And we say, hey, in these 10 cities, if you're one of us, there is a place where you can go and you can hang out with other people who are like that, like, like us at the ball. Like, you know, like our crowd.

• 1:05:03Sam Parr?

  I've heard. You could, you could.

• 1:05:05Shaan Puri?

  We basically say, hey.

• 1:05:06Sam Parr?

  Do a lot of drink for three grand.

• 1:05:08Shaan Puri?

  Yeah, exactly. We're going to put up $1,500 and we're going to do this in 10 cities. And we're going to do this every Friday for the next, uh, you know, let's call it three months or whatever. It's like, you know, the winter, the winter fest. And we say, great, we're going to do that. Uh, so we're going to do that 12 times. That's 180 grand, but basically you've created a, um, and all you have to do to get to redeem your free drink, uh, to redeem a drink is you just got to show your subscribe to the pod, show bartender. Boom. You get it. We just called, we get, we have cool bars. So like whatever's like your favorite bar in Austin, your favorite bar in New York, your favorite bar in San Francisco, whatever. And we just make that our little watering hole and people who are into our shit can go and hang out there.

• 1:05:48Shaan Puri?

  And it's not that it's like the biggest mass idea, but the spark that would come from a bunch of people, a bunch of our fans getting to know each other, hanging out, having drinks, bringing their friends. I think a lot of good would come of that. A lot of goodwill would come of that.

• 1:06:00Sam Parr?

  I don't think that's bad.

• 1:06:01Shaan Puri?

  That's not that expensive.

• 1:06:02Sam Parr?

  I think that's worth doing. I would say that the, uh, video bounty is to me the most interesting. I think that's like wildly interesting. Yeah. Bars, that's not bad. Yeah. I've done that for years and years on all types of stuff. It worked really well for product hunt. It worked well for us. Yeah, it works.

• 1:06:17Shaan Puri?

  What, what have you done in that?

• 1:06:20Sam Parr?

  Um, well, like for the hustle, we've done meetups forever. And then when I started my roommate business, we had meetups every single week for like two years. And so it was basically anyone who's ever looking for a roommate, you come that day and we'll have a party with like 150 people who are also looking for housing. And in order to come, you got to download our app.

• 1:06:42Shaan Puri?

  And another one that does this.

• 1:06:45Sam Parr?

  By the way, it's like, it's like physically hard. I remember being like, I was like exhausted all the time.

• 1:06:51Shaan Puri?

  Yeah, for sure. I remember this agency reached out and they had emailed us before being like, hey, we're a creative ad agency. It's like, yep, into the, into the trash pile. Like, I don't, I don't know you. I don't, this is just some outbound sales thing, whatever. I don't care. And one reached out and they go, they, they sent, they sent a package with invites. Like they sent us like a physical mail to our office. It was a bunch of flyers inside, cheap flyers, you know, just flyers, whatever. They said, hey, uh, these are, these are ticket entries. So this gets you entry to this party tonight, um, as well as a free drink. Um, we rented out Butter, this bar in San Francisco that's like pretty famous. And, um, and they go, we're having a meme battle tonight. It's like a rap battle, but for memes. And we're like, what? And basically, um, they got like, they, and then they would email the office

• 1:07:36Shaan Puri?

  manager and they say, hey, did you get our package? We sent over a bunch of invites. Make sure that people know, uh, that's for you guys. You guys can come and get, you know, free drink and it's great. You know, send five or six people to have a great time and happy hour today. And so they saw it was an email and a flyer and they sent that. And then I went there and it's basically like they had rented out the bar. It was Tuesday night. So like, the bar was like, yeah, sure. You know, it's all yours. Go ahead. Um, and they basically had a projector on the screen and they had a guy dressed up as a cat and a person dressed up as a dog. And, um, and they would go, it was, the, the battle was, it was a five round battle and basically one would show a funny video clip, like a TikTok length thing. And then the other person would show it and then the crowd had like

• 1:08:14Sam Parr?

  That's awesome.

• 1:08:15Shaan Puri?

  little handles where they could vote for the dog or the cat, like whose was, whose was funnier. And it would, it would go five rounds and then the winner would win at the end. And that was, it was just silly. And then the whole shtick was the guy would come on at the end and he'd be like, hey, by the way, that one, the third one, that was actually a viral video we made. We're Rubber Republic. We make amazing viral videos. Um, eight out of 10 videos we do get over a million views. Like, we're good at this shit. We've done it for these companies. Uh, enjoy yourselves tonight. And if any of you guys ever want to have a video go viral, come find me or the guy dressed up as the cat. And I was like, and we worked with them. We did a video with them. It got over a million views and it was all

• 1:08:49Sam Parr?

  Was that the one where you talked about drawing dicks all over Bebo?

• 1:08:51Shaan Puri?

  Yeah. Yeah, exactly.

• 1:08:53Sam Parr?

  That was great.

• 1:08:54Shaan Puri?

  So they made that video for us. And so we, and so they were so good. And I was like, oh, this little sales funnel they did was actually genius.

• 1:09:02Sam Parr?

  That's pretty good.

• 1:09:03Shaan Puri?

  You know, because one client to them is worth tens of thousands of dollars. So, you know, renting out this bar and inviting people from these 20 companies and just hoping one of them ends up with you as a, as a client is a, is a great way to go.

• 1:09:14Sam Parr?

  All right, let's do it. Ben, let's, let's, can we please make one of them happen?

• 1:09:20Shaan Puri?

  All right, let's roll.

• 1:09:25Sam Parr?

  You tell me, Moneybags, but yeah, it will work on me. You're fired.

• 1:09:32Sam Parr?

  Yeah, down. Let's do it.