#878: How to Start When You're Stuck, Finish What You Begin, and Stop Waiting for Inspiration — Creative Advice from Elizabeth Gilbert, Seth Godin, Joyce Carol Oates, Anne Lamott and More

This is a special compilation devoted to a subject very close to my heart and currently consuming a large percentage of my waking hours: writing. Over the years, I’ve asked some of the writers I admire most questions like: How do you choose a project and stay with it? How do you begin when inspiration refuses to show up? How do you build a practice that reliably produces pages? And how do you keep going when you fear your pages are terrible? Listen in to some of my favorite authors answer these and other questions. Please enjoy this special compilation on the craft of writing. This episode is brought to you by: ProLon https://prolonlife.com/Tim science-backed Fasting Mimicking Diet that helps activate cellular renewal through fasting, while still eating nourishing mealsAG1 https://drinkag1.com/tim all-in-one nutritional supplementTimestamps: 00:00 — Introduction 01:52 — Elizabeth Gilbert: Choosing and committing to a project 06:25 — Anne Lamott: Shitty first drafts and taking it bird by bird 13:04 — Joyce Carol Oates: Don’t wait for inspiration 15:47 — Jerry Seinfeld: Building a writing system 26:27 — Mary Karr: Revision and throwing out 1,200 pages 35:08 — Brandon Sanderson: Consistency, word counts, and output 45:04 — Seth Godin: Fear of bad writing Elizabeth Gilbert is the author of Eat, Pray, Love; Big Magic; and City of Girls. Her ten books have sold more than 25 million copies worldwide. Anne Lamott is the author of 20 books, including Bird by Bird, Operating Instructions, and Help, Thanks, Wow, and co-author—with her husband Neal Allen—of Good Writing. Joyce Carol Oates has written more than 70 books, including Blonde and We Were the Mulvaneys, and won the National Book Award for her novel them. Jerry Seinfeld co-created and starred in the sitcom Seinfeld—which ran nine seasons and won 10 Emmys—and later created Comedians in Cars Getting Coffee and wrote Is This Anything? Mary Karr wrote the bestselling memoirs The Liars’ Club, Cherry, and Lit and her book on writing, The Art of Memoir. Brandon Sanderson created the Mistborn and Stormlight Archive series, completed Robert Jordan’s Wheel of Time, and raised more than $41 million on Kickstarter for four secret novels. Seth Godin has written 21 bestsellers published in 40 languages—including Purple Cow, Linchpin, and The Practice—and a daily blog of more than 10,000 posts. * For show notes and past guests on The Tim Ferriss Show https://tim.blog/podcast, please visit tim.blog/podcast https://tim.blog/podcast/?utm_source=podcast&utm_medium=podcast&utm_campaign=podcast-description. For deals from sponsors of The Tim Ferriss Show https://tim.blog/podcast, please visit tim.blog/podcast-sponsors https://tim.blog/podcast-sponsors Sign up for Tim’s email newsletter (5-Bullet Friday) at tim.blog/friday https://go.tim.blog/5-bullet-friday-1/. For transcripts of episodes, go to tim.blog/transcripts https://tim.blog/transcripts. Discover Tim’s books: tim.blog/books https://tim.blog/books. Follow Tim: Twitter: twitter.com/tferriss https://twitter.com/tferriss Instagram: instagram.com/timferriss https://instagram.com/timferriss/ YouTube: youtube.com/timferriss https://www.youtube.com/timferriss Facebook: facebook.com/timferriss https://www.facebook.com/TimFerriss/ LinkedIn: linkedin.com/in/timferriss http://linkedin.com/in/timferriss See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Tim Ferriss?

  Hello, boys and girls, ladies and germs. This is a special ASMR edition of The Tim Ferriss Show. Welcome. It is very late night after a long day of writing in an undisclosed foreign location. And this is The Tim Ferriss Show. We are going to cover a compilation of incredible insights and advice devoted to a subject very close to my heart and currently consuming a very large percentage of my waking hours, and that is writing. Over the years, I have asked some of the most amazing writers I admire questions like, how do you choose a project and stay with it? How do you begin when inspiration refuses to strike? How do you build a practice that reliably produces pages?

• 0:46Tim Ferriss?

  What does your routine look like? How do you keep going when you fear your pages are terrible? Garbage, absolute garbage. That happens, at least to me. You'll be hearing Elizabeth Gilbert on choosing and committing to an idea, Anne Lamott on first drafts, shitty first drafts at that, and taking things bird by bird, Joyce Carol Oates on why you should never wait for inspiration, and Jerry Seinfeld on systematizing your writing session and training your brain. You'll also hear Mary Carr on revision and throwing out 1,200 pages, Brandon Sanderson on habits behind hundreds of thousands of words per year. Yes, that is not a mistake. I did not misspeak hundreds of thousands of words per year, and Seth Godin coaching

• 1:28Tim Ferriss?

  me, Tim Ferriss, through my own fear of bad writing. And I loved putting this together. It is exactly the medicine that I need right now. It applies to many creative projects and crafts outside of writing. So please enjoy this special combination of some of my favorite people on the craft of writing.

• 1:52Speaker 01

  First up, Elizabeth Gilbert. Elizabeth Gilbert is the author of Eat, Pray, Love, Big Magic, and City of Girls. Her 10 books have sold more than 25 million copies worldwide.

• 2:06Tim Ferriss?

  This makes me wonder how you choose, and I've wanted to ask you this for a while, and I don't think we got into it in our prior conversation, which is, how do you choose projects? How to spend your time? Where to allocate your limited life force? Because there's what do you want, which is where a lot of people would start.

• 2:24Elizabeth Gilbert?

  Yeah.

• 2:25Tim Ferriss?

  Although that's a pretty, it can be nebulous in a handicapping way, because that could take you in all sorts of different directions. But how do you choose your projects, things to spend time on?

• 2:35Elizabeth Gilbert?

  I'm kind of a hard ass about it.

• 2:37Tim Ferriss?

  Yeah, great.

• 2:38Elizabeth Gilbert?

  So part of the thing I've noticed that people tend to get stuck on sometimes is that they get this inspiration, right? So inspiration comes first, and inspiration is the breathing in of God, right? So like something, even the most empirical, scientific atheist people in the world, when they talk about where an idea came from, they say, an idea came to me. Like, they say that, like, they don't even know they're saying that, but that's their reporting accurately what the feeling is, because that's what everyone I've ever met who's had an idea, it's the eureka moment. It's like, oh, I just heard, saw, felt an inspiration, and I know the difference between something that comes from me and something that comes to me, talking about prepositions

• 3:19Elizabeth Gilbert?

  again, and I think most creative people do as well, like, oh, this came to me, right? And then it can feel like an assignment, or it can feel like a challenge, and it's like, now I want to make this thing. But a place where I think people get sidetracked and distracted, it's very, very, very similar to meditation. Like meditation, spirituality, and art have so much in common. So this may sound familiar to people who, like, maybe you've had this experience. You start working on this thing that was this inspiration, and a couple of weeks, a couple of months into it, a couple of days, another idea comes. And that idea seems more interesting than the one that you've already invested some time into. And then you're like, but I want to do this thing. This thing is like fresh and exciting. This is the really, really cool thing, right?

• 4:04Elizabeth Gilbert?

  And then you go and do that one, and then another idea comes, and then it's like, you know, you're dealing with this melee. So oftentimes, people say like to me, I'm working on a book, and I'm halfway through it, but I've got this other idea that I think is way better, and this book feels really stale, and it doesn't have any life in it. And I always say like, okay, well, I give you permission to quit working on that first project, but only if you have a proven track record of ever being able to finish a thing.

• 4:31Tim Ferriss?

  That is so smart.

• 4:33Elizabeth Gilbert?

  Right? Because then it's legit. It's like, no, I've got this better idea. But do you have 30 unfinished things? Because if you have 30 unfinished things, now we have a problem. And I have those same things happen to me, like, I'm a third of the way, a quarter of the way, a fifth of the way in a project, and then something so much more interesting comes along, and I'm like, but I know enough to know. It comes dancing. It's like a dancing girl, like, it just comes across the stage.

• 4:58Tim Ferriss?

  I was just gonna say, the hottest girl to dance.

• 4:59Elizabeth Gilbert?

  The hottest girl to dance.

• 5:00Tim Ferriss?

  Just showed up.

• 5:01Elizabeth Gilbert?

  And it's like, just showed up, and you're like, and you've been married for two months, you know, and you're like, oh, I've been married for two months in the hot. But what I know is that if I abandon my, let's call it wife, this project that I've been working on for a few months, to go off with the hot girl, in a few months, she's gonna be just as boring and stale. And then a new hot girl's gonna come on, and I'm never gonna complete anything. So, you know, stick with the one you came to the dance with. And if I've got multiple ideas, and I'm not sure which one I'm beginning, I actually have a sort of like a team meeting, and I make the ideas make proposals to me about how they want, what do you actually want me to do?

• 5:41Tim Ferriss?

  This is like project-based IFS?

• 5:43Elizabeth Gilbert?

  Totally. It's like I'm the angel investor, and these ideas are like, you know, we want your time and money for this. And I'm like, what are you? What do you have for me? Why should I invest my money and time in you? And a lot of ideas, when I challenge them like that, disappear into the ether, because they're like, I don't know, something about birds. You know, like, they don't like, they haven't, I'm like, you haven't thought it out. You know, and then some other ideas, like, no, I want to write about this very specific thing, and it's gonna take, you know, I'm like, okay, so this one's got their act together. So when the bird idea is more formed, come back, like, come back when you're ready. Come back when you're ready to be real, and not just to be tantalizing me with, like, so I'm a real hard ass about it. I don't mess around. I don't let these ideas push me around.

• 6:24Speaker 01

  Next up, Anne Lamott. Anne Lamott is the author of 20 books, including Bird by Bird, Operating Instructions, and Help, Thanks, Wow, and co-author with her husband Neil Allen of Good Writing.

• 6:42Tim Ferriss?

  I'm gonna ask a question that no doubt you've been asked before, but I have to ask, what do you think it is about Bird by Bird that affected so many people so deeply? And certainly, that's true of many of your other works, but in this particular case, what do you think it is that has that type of effect on people?

• 7:03Anne Lamott?

  I think it's because I didn't try to con people into thinking that if they just got a book finished, that my agent would want to take a look at it by the end of the week, and that it would almost certainly be published, and that then they would, all the Swiss cheese holes inside of them would be healed, and they'd be well, and they'd get that FDA stamp of approval and be validated, and then their parents would start to respect them. I said, none of that's gonna happen. All of that is an inside job. But I'll tell you a funny story. When Sam's little boy, who's 12 now, was five, I was teaching his kindergarten class a writing workshop, and instead of saying shitty first drafts, I said, really poopy first drafts.

• 7:45Anne Lamott?

  But after, and the kids loved me, and after I was done, my little grandchild came up to me, and he leaned in, and he sounded like Tony Soprano. He said, oh, Nana, that was terrible. And I said, what? And he said, you told people you would teach them how to write a book, but you only taught us how to write one page. And that's really what I can help you do, is one chapter is on shitty first drafts. I don't try to teach kids or grownups how to write really, really well. I just teach them to stop not writing. I teach them to keep their butt in the chair and to write badly, and that all first drafts of any book you've ever read by the authors you esteem most began as unreadable first drafts. And I teach people to take it really small, you know, Bird by Bird.

• 8:30Anne Lamott?

  Is it okay if I tell the story?

• 8:31Tim Ferriss?

  Oh, please, please. I would love for you to tell the story, just so people know the genesis.

• 8:37Anne Lamott?

  Well, my older brother, I was like a superstar achiever in school, and my older brother hated school, and he was kind of a rebel. And in California in the 50s and early 60s, in fourth grade, you wrote two term papers. One was the Sacramento paper, that's our state capital, and the other was on birds. And you had to write it all year, all semester, a paper on birds, and my brother hadn't started. It was due on a Monday, and on a Saturday, he admitted to my dad that he hadn't started. My brother was a tough guy, and he was in tears. And my dad sat down with him and put his arm around him, and he said, just take it bird by bird, buddy. You know, first you read about chickadees, and then you write a paragraph in your own words about chickadees, and then you draw a picture.

• 9:21Anne Lamott?

  And then you take pelicans, and you steady up on pelicans, and then you write a paragraph or a passage on pelicans. I never, ever forgot that. And then years later, probably 20 years ago, so in my 40s, I heard E.L. Doctorow say that writing was like driving at night with the headlights on. You could only see a little ways in front of you, but you could make the whole journey that way. And I think that is the most profound advice I can offer anyone on any topic. That you can only see a little ways in front of you and you can make the whole journey that way. And another thing that I think helped people when they read Bird by Bird was the chapter on perfectionism and how perfectionism is the voice of the oppressor.

• 10:06Anne Lamott?

  It's the voice of the enemy. And if you listen to it, it keeps you crazy for your entire life because we all fall short, you know, you've written books and you think you're creating this golden and crystal palace that people can walk inside of and see all of truth and beauty and reality. And you kind of end up, your books and my books, all, all of them are kind of shanty towns, you know, in like in DC during the peace marches where people set up tents and thought it made sense to bring their dogs, you know, during the rainstorm. And that's a miracle to have written a shanty town. And so I think these ideas of not knowing what you're doing and of letting yourself do it really badly and to

• 10:48Anne Lamott?

  try to help grind down that critical voice. I'll just mention my husband's work here. He's Neil Allen. He wrote Shapes of Truth. And the work he does with people in these Shapes of Truth is taming the inner critic. And what his position is, you're never going to get rid of it. You know, we don't get over very much here. What he does with people is he has them bring forth the inner critic and actually just put it on the table in front of him. And he thanks them for keeping him alive when he was six and seven because it kept him small and controllable. So he didn't run out into the street. He didn't swim out past his ability to stay afloat. But that at the age of sixty or whatever,

• 11:30Anne Lamott?

  we probably don't need it anymore. And so he has his clients give the inner critic a great new job, which might be ethical consultant for the project, so that the inner critic can go off to the library where there's an incredibly comfortable chair and a good reading light and 2,000 books. And he will sit there and read, which he loves to do. And when we need an ethical consultation, we'll come get him. But we don't need that constant, is it allowed, okay to say the F word on? Oh, yeah.

• 12:00Tim Ferriss?

  Oh, yes, please.

• 12:01Anne Lamott?

  In Bird by Bird, there's a whole chapter on K fucked radio, K F K D. And without a lot of help and a lot of transformation and healing, K fucked radio is on 24/7. It's telling you how far short you're falling. It's telling you how great you started out and what a disappointment you've turned out to be. It's telling you that what you're in the middle of is beating a dead horse, on and on and on. And so the Shapes of Truth work and the inner critic work and Bird by Bird is 90% about turning down K fucked radio. Anyway, out of the left hand speaker is all this stuff about that you can't do it perfectly and that why bother and that this has been blah, blah, blah. But out of

• 12:43Anne Lamott?

  the right hand speaker is it's like the voice of the people who love you most. The voice of like for me, Sam or my husband or my two best girlfriends and they're saying, I love your stories. I love how you write. I can't wait to read more. So, but you can turn down the left hand speaker and it'll always be there to some degree.

• 13:03Speaker 01

  Next up, Joyce Carol Oates. Joyce Carol Oates has written more than 70 books, including Blonde and We Were the Mulvaney's, and won the National Book Award for her novel Them.

• 13:17Tim Ferriss?

  I read a beautiful line from you describing a certain aspect of your creative process. And that is, this is from the Parish Review, the Art of Fiction, number 72. "One must be pitiless about this matter of mood. In a sense, the writing will create the mood." And you continue to say later in that same paragraph, "I forced myself to begin writing when I've been utterly exhausted, when I felt my soul as thin as a playing card, when nothing has seemed worth enduring for another five minutes. And somehow, the activity of writing changes everything." Could you expand on any of this? I mean, I think it's pretty well put, but I know that there are a lot of people who feel they need to get themselves into the mood to write. Is there anything else you could add to this?

• 14:02Speaker 04

  No, I definitely feel that you create your mood by working. And I have a sort of work ethic. I come from the part of the world where people did work rather than just talk about it. And so if you feel that you just can't write or you're too tired or this, that and the other, just stop thinking about it and go and work. I mean, it's, life doesn't have to be so overthought. And you don't have to wait to be inspired. Just start working. Particularly, I think first go for a long run and a nice walk and think about what you're going to do. Come home and start working. But try not to be interrupted. That's the

• 14:43Speaker 04

  problem. Most people are living in families or they're living with a partner and the other person has a schedule and expectations. And while you may love your family, they can be the ones who drain you of energy. For women, that's always been a problem. Women are nurturing. There's nothing wrong with that. But women find it very hard to say no. Women writers are always being asked to do things pro bono, to volunteer their time, to do different things, you know, to read manuscripts and to be on committees and so forth. And the instinct is really to say yes. And I say yes to lots of these

• 15:23Speaker 04

  things. But it's really, if you are a careful custodian of your own time, like Philip Roth, for instance, or Flowbear, you would never give away a whole lot of your time. Philip Roth would never, he wouldn't do one one hundredth of the things that I do. He was too smart. He knew how to take care of you, to guard his own privacy.

• 15:47Speaker 01

  Next up, Jerry Seinfeld. Jerry Seinfeld co-created and starred in the sitcom Seinfeld, which ran nine seasons and won 10 Emmys, and later created Comedians in Cars Getting Coffee and wrote, Is This Anything?

• 16:04Speaker 05

  My guiding rule is systemize. What's the problem? The problem is, like my daughter, my daughter is very creative. She's extremely bright. She's got an incredible head on her shoulders. And I see myself in her at that age. She's way further advanced than I was at that age. But she doesn't know, I say to her, you, she has a creative gift. Okay? So I say to her, when you have a creative gift, it's like someone just gave you a horse. Now you have to learn how to ride it. You've got to learn how to ride this horse. And I've seen people that are born by the dozens and dozens. I've seen people that were given

• 16:46Speaker 05

  Black Stallions. And it usually, if you have a Black Stallion, like from that movie, and you're born and they just put you on it. And that's what happens. They just put you on it. And you either learn to ride this thing or it's going to kill you. Then we have many, many examples of that. So she's trying to write this thing. She's struggling. I can't write. I keep putting it off. So I explained to her my basic system, which is if you're going to write, make yourself a writing session. What's the writing session? I'm going to work on this problem. Well, how long are you going to work on it? Don't just sit down with an open ended, I'm going to work on this problem. That's a ridiculous

• 17:29Speaker 05

  torture to put on a human being's head. It's like you're going to hire a trainer to get in shape and he comes over and you go, how long is the session? And he goes, it's open ended. Forget it. I'm not doing it. It's over right there. You've got to control what your brain can take. Okay? So if you're going to exercise, God bless you, and that's the best thing in the world you can do. But you got to know, when's it going to end? When's the workout over? It's going to be an hour. Okay. Or you can't take that? Let's do 30 minutes. Okay, great. Now we're getting somewhere. I can do 30. I'm trying to teach my son,

• 18:09Speaker 05

  who knows how to do transcendental meditation, how to do it. I assume you know about that.

• 18:15Tim Ferriss?

  I do.

• 18:15Speaker 05

  Yeah.

• 18:16Tim Ferriss?

  Yeah, I practiced this morning.

• 18:17Speaker 05

  Because I can't do it 15 minutes. I go, okay, let's do 10. Let's do 10. Let's come up with something you can do. That's where you start everything. That's how you start to build a system. So my daughter, so I said to her, you have to have an end time to your writing session. If you're going to sit down at a desk with a problem and do nothing else, you got to get a reward for that. And the reward is the alarm goes off and you're done. You get up and walk away and go have some cookies and milk. You're done. If you have the guts and the balls to sit down and write, you need a reward at the other end of that session, which is stop now, pencils down. So that's the beginning of a system that,

• 19:02Speaker 05

  to me, will help almost anybody learn to write, which is something, you know, I kind of wanted to teach in a way. Because I find it, I think it's so simple. I think exercise is pretty simple, too. And, but people don't, they don't come up with good, simple little systems. They just try and do it. And that's, to me, that's, you're going to fail.

• 19:26Tim Ferriss?

  The simple doesn't mean easy. And

• 19:28Speaker 05

  No, no, no, not easy.

• 19:30Tim Ferriss?

  It's so important, the incentives, right? Having a reward, having a defined format. How long did your daughter end up choosing for her writing duration? Or how long have you chosen?

• 19:41Speaker 05

  I told her, just do an hour. That's a lot. She says, I'm going to write all day. No, you're not. Nobody writes all day.

• 19:51Speaker 05

  Shakespeare can't write all day. It's torture.

• 19:54Tim Ferriss?

  Yeah. If you taught a class on writing, what other lessons might you have or resources or anything, exercises? Cause I'm imagining that your daughter could sit down, she says, all right, I have an hour. And then you ask her how her writing session went. She said, well, I didn't have any idea what to write. So you'd have, I don't know what age the students would be in your course, but what else would be a component of your class on writing?

• 20:17Speaker 05

  Well, I would teach them to learn to accept your mediocrity.

• 20:22Speaker 05

  You know, no one's really that great. You know who's great? The people that just put tremendous amount of hours into it. It's a game of tonnage, you know? How many hours are you gonna work? Per week, per month, per year? You might even wanna chart that. Or with your exercise, if you wanna get in shape. I couldn't get in shape. I was like, I started as a jogger, you know, like in the seventies and I would run three miles a day. And then I got older and I got married late and I had young kids and I really had to get in shape. And I picked up this book by Bill Phillips called Body for Life.

• 21:00Tim Ferriss?

  Body for Life, yeah.

• 21:01Speaker 05

  And it's really, really, so it's such a system for a primitive, you know, brain. I do it to this day. I think it's a work of genius, this book. And it really got me in shape. Because he broke it down to here's what we're gonna do in minute one, here's what you're gonna do to minute five, minute 12, and this is gonna end in the 45 minutes or whatever it is. And every minute, I know exactly what I'm doing.

• 21:31Tim Ferriss?

  Yeah.

• 21:32Speaker 05

  And that like turned the key for me. And all of a sudden, I was getting in shape. I never had to ask, what am I doing now? Or what are we doing next? It was very, it's like, you gotta treat your brain like a dog you just got. You've gotta, it's stupid. The brain, the mind is infinite in wisdom. The brain is a stupid little dog that is easily trained.

• 22:01Speaker 05

  You've got to confuse the mind with the brain. The brain is so easy to master. You just have to confine it. You confine it.

• 22:11Tim Ferriss?

  Yeah.

• 22:12Speaker 05

  And it's done through repetition and systemization.

• 22:19Tim Ferriss?

  One name that has come up on this podcast more than once is Dr. Walter Longo, USC professor with decades of peer reviewed research on fasting, nutrition, and aging. And as some of you long-term listeners know, or readers, I regularly fast. I've done a lot of experimentations with fasting over more than a decade, including intermittent fasting, extended water-only fasts, up to 10 days. And I've looked at the before and after. Frankly, the fasting has been one of the most incredible unlocks that I have found. The before and after, looking at glucose control, oral glucose tolerance tests, hemoglobin A1C, et cetera, all these things that really do matter for the long term, for mental health, for physical health,

• 23:00Tim Ferriss?

  have had dramatic, dramatic shifts. And I've talked about that before. But the sad truth, the truth about fasting is that it can be really hard. And that is why Walter is interesting. He's best known for something called the fasting mimicking diet, FMD, which is essentially a way of eating that produces many of the benefits of fasting while still allowing you to eat food. So if we look at that a little more closely, he took what he learned in these randomized controlled trials and so on, and packaged it into a five-day program called ProLon, P-R-O-L-O-N. It's five days. So for five days, you restrict your food a bit. And what ProLon does is makes it idiot-proof. Comes in one box, everything is laid out,

• 23:43Tim Ferriss?

  there's no guesswork. You just follow the packages. And in scientific studies, five-day cycles of the fasting mimicking diet improve markers tied to metabolic health and aging, help people drop fat while holding on to lean muscle, and even associated with measurable drops in biological age. And to put some numbers to it, with glycemic management, blood sugar management, we were able to see in one RCT improvements in 53% of FMD participants versus 8% of controls. So it does make a difference. You get the benefits of fasting, including autophagy, your body's cellular self-clean-up process, while still eating real structured, plant-based meals. So you don't have to negotiate with yourself. You

• 24:23Tim Ferriss?

  don't have to struggle. It all comes in one box. And it's right there, laid out, simple to follow. And there are other people you recognize, friends of mine like Rich Roll, who also have used ProLon. For a limited time, ProLon is offering my listeners 15% off site-wide, plus a $40 bonus gift when you subscribe to their five-day program. Just visit prolonlife.com/tim. That's P-R-O-L-O-N-L-I-F-E.com/tim to claim your 15% discount and your bonus gift. Back in the day, this was 2004, maybe, I had someone approach me in a coffee shop and say, g'day, mate, and introduce himself. Who was that? It turned out to be the founder

• 25:05Tim Ferriss?

  of AG1, believe it or not, way back in the day. And people often ask me, what has survived after 20-plus years of testing every supplement under the sun, just about? What actually has stayed in the rotation, in the toolbox? This episode's sponsor, AG1, is at the top of that very, very short list. I started using it close to 15 years ago, when it was still called Athletic Greens. I put it in the Four Hour Body, didn't get paid to put it in there. And it's outlasted almost everything else that I've tried. One scoop covers your nutritional bases, right? Fills the gaps. You wanna eat good food, of course, but 75-plus ingredients, including probiotics, B vitamins, and whole food nutrients, act as, in my opinion, pretty cheap nutritional insurance. I take it first thing every morning with cold water.

• 25:49Tim Ferriss?

  And at this point, it's automatic, like brushing my teeth. If you're looking for one simple daily habit that supports gut health and fills common nutrient gaps, this is where I'd start. So check them out. Subscribe today to try the next gen of AG1. Listeners will also get a free bottle of D3K2, an AG1 Welcome Kit, and AG1 Travel Packs with your first order. So start your journey with AG1's next gen and experience the difference firsthand. Simply go to drinkag1.com/tim. That's drinkag1.com/tim.

• 26:26Speaker 01

  Next up, Mary Carr. Mary Carr wrote the bestselling memoirs, The Liars' Club, Cherry, and Lit, and her book on writing, The Art of Memoir.

• 26:38Tim Ferriss?

  Let's talk about revision.

• 26:41Speaker 06

  Okay, revision.

• 26:43Tim Ferriss?

  This doesn't have to be serious.

• 26:44Speaker 06

  I'm a big reviser.

• 26:45Tim Ferriss?

  You are a big reviser. But so you have said, you know, anyone who's read a rough draft of anything I write is just shocked at how bad it is.

• 26:51Speaker 06

  It's terrible.

• 26:52Tim Ferriss?

  And what does the process look like? I mean, I know this is a very, hopefully doesn't sound like a really naive question, because I know that there's, there are many, many aspects to revision. So I'll lead with just a bit. This is from writermag.com. But Carr says she takes a hard look at every sentence she writes. Can I make this sentence less boring, more interesting, prettier, more colorful, more true? So that's a teaser. What does your revision process look like? Because I've read that you threw out something like 1,200 pages.

• 27:21Speaker 06

  Threw out 1,200 pages of Lit, yeah. Finished pages, too. That's not draft. And that was written over about, I wanna say, five or six years. And I remember when I threw it out, Tim, I was so upset. I had been, well, first off, they were about to hang me. I was so late. I was like, seven years late on a contract. I mean, they, and so I finally, my agent called me and said, you know, you're gonna, you're gonna have to, I said, you know what? I will sell my apartment and give the damn money back if they don't shut up and leave me alone. Like, it's just gonna take me a minute. So anyway, so I'd sent them, I don't know, I'd sent them like 130, 140 pages. And my editor at the time estimated

• 28:04Speaker 06

  that I had thrown out 1,200 pages. And let me tell you, when she said that they sucked as bad as I thought they sucked. I mean, I knew they sucked when they sent them, which is why I didn't wanna send them. I wanted to keep working on them. So I just, I went to bed for like, two days. And I watched, you know, Dr. Phil reruns and a lot of cooking shows. And I ordered a lot of curry. I think I had a whole pizza at one point. And slopped around in my bathrobe. And then I called Don DeLillo, who's one of the people I call, it's like, you know, the nuclear button, you know, who's like, just one of the great novelists, and who's also happens to be a friend of mine. And I said, Don, I, I think

• 28:49Speaker 06

  I'm writing, he's like, what are you crying about? I said, I think I'm writing a bad book. And he said, well, who doesn't?

• 28:58Speaker 06

  And I thought about that and I thought, God, he's right. Tolstoy's written bad. But I mean, people I read, you know, every writer I know has written a bad book. So, okay, so, okay, so maybe it's just supposed to be a bad book, but it's the book that's standing in line to be written. And I think I got, I became willing to fail, to just say what happened. So basically, what it looks like is just clawing through a line at a time or a sentence at a time. I think one example I give in The Art of Memoirs is that when I'm, my mother is driving me to college, and I think the sentence I started with was

• 29:42Speaker 06

  something like, "Mother drove me to college in her yellow station wagon. We stopped every night at the Holiday Inn and got drunk on screwdrivers." I can't remember. Might have said puking drunk on screwdrivers. I somehow was able to remember being in that car. The thing about my mother's yellow station wagon was that it didn't have an air conditioner. So that at that time, you could buy an air conditioner that's strapped under the dashboard. Well, it would build up condensation. And when she turned right, and I was sitting in the, you know, shotgun, the water in the air conditioner would spill out onto my bare

• 30:26Speaker 06

  feet. And it was icy, icy cold water. And I remembered that we had stopped and gotten a bushel of peaches in Arkansas. And she was drinking vodka, driving, drinking vodka and, and orange juice and eating these, watching her eat a peach. You know, when you're 17 years old, to watch your mother eat and show any desire for anything is just so horrifying. You just want to die. There's just nothing uglier than watching your mother eat a peach when you're 17. You just think, my God, woman, shut your mouth. Take a smaller bite. Jesus, it's not going anywhere. You know, but I, the smell of the peaches and being in, and

• 31:10Speaker 06

  suddenly I remembered that I had a copy of A Hundred Years of Solitude that I had got, that was her book that I had started reading. And she said, read it aloud to me. And I remembered reading that book and driving. And I remembered the, you know, you grow up around these kind of Texas dirt farms. I mean, there's plenty of corporate farming in the state of Texas. But then you get to the Midwest, and it's just so organized. It's just, there aren't the rusted cars in the yard and the refrigerator on the porch. You know, it's these rows and rows of corn in these big cinnamon colored silos. And

• 31:51Speaker 06

  I remember driving into that landscape, up to that college, and reading that book and thinking, I could be a writer. I could, I, I somehow was able to remember those details and occupy that body in space and time and remember how disgusted I was by my mother and how terrified I was that I wouldn't do well at school, that I would fail. I'd been such a screw up. You know, I'd been arrested the year before with a bunch of kids, and there was a bunch of dope, and some of them went to jail and I didn't. Because the judge was a guy who had known my mother when she was a, a reporter for the local newspaper.

• 32:36Speaker 06

  And I still remember sitting in, she came to pick me up wearing a leopard, she had leopard skin pajamas. It was July 4th, and she had on a beaver coat with a mink collar and those leopard skin pajamas in this hot night in Coons County, Texas. And here sits this judge behind us, this liver spotted judge with these palsy hands and every meal he's ever eaten on his tie. When she came to pick me up and he said, I remember your mother. She was the most beautiful woman I'd ever seen. And she said, oh, you old fool. I mean, it was just like, oh, my God, mother, get me out of here. Sucking up is underrated. So

• 33:18Speaker 06

  anyway, yeah, I think it's, it's memory. It's, I do an exercise with my, I just did it the other day for a colleague of mine, Dennis Beattie, a wonderful young novelist I teach with. And she's teaching an undergraduate class. And I said, you know, I want to do this right. There are 90 kids in the class. She said, I said, I want to do this writing exercise. She said, well, they're writing, you know, it's been uneven. And I said, trust me, everyone will write well. And you have them focus on a room they grew up in and to try to occupy the smell, to try to remember a room you were in where your mother's cooking, your grandmother, wherever you had a good meal when you were little. And try to close

• 34:02Speaker 06

  your eyes and smell that. Because, you know, smell is the most primordial memory and the most emotional memory. And it's stored way back in that snake brain hypothalamus we have that is where all the trouble starts. You try to get in that memory and interrogate your body about what you can smell, taste, touch. And then finally, what you want, what are you yearning for? And what's keeping you from getting it? Maybe it's a bite of the brisket, or some of the barbecue, or daddy's oysters coming up out of the fryer, or what's going to keep you from getting it? It's my big footed sister who, as daddy said, nothing ever got between her and a bag of groceries. You know, she's going to

• 34:46Speaker 06

  get all the oysters and I won't get any. And so it's really more about trying to occupy a former self. Because I think, as you know, just as in trauma, the body remembers, the body also remembers beauty. It also remembers pleasure and love and those other things, too.

• 35:06Speaker 01

  Next up, Brandon Sanderson. Brandon Sanderson created the Mistborn and Stormlight Archive series, completed Robert Jordan's Wheel of Time, and raised more than $41 million on Kickstarter for four secret novels.

• 35:22Tim Ferriss?

  Are you still teaching the creative writing class at BYU?

• 35:28Speaker 07

  Yeah, I am.

• 35:29Tim Ferriss?

  Okay, bring me on university. What is the first class?

• 35:31Speaker 07

  First class. So first class is some things I just told you. I get up and I say to them, actually, the very first thing is I say to them, during this class, we're going to pretend you want to be a professional writing, writer, earning a full time living from your writing in the next 10 years. That we're going to pretend, because most of you, that's probably not why they're there. Right? Most of them, they're just curious. They may have a book in them. And we have this curious relationship with art in our society. It is, as soon as you say, I'm going to write something, people are like, oh, when will you monetize it? When will you earn money from it? And that can be kind of destructive. Right? Like you

• 36:16Speaker 07

  mentioned, you're writing a book, just, or you wrote one just because it was an itch. You, you enjoyed it. I think writing is legitimately just good for people. In the same way that working out is good for people, learning to write a narrative and get those thoughts out of your head and page, just innately good. Most people, when they go play basketball, pretty, if they look like me, people aren't going to be like, so when are you going into the NBA?

• 36:41Tim Ferriss?

  Yeah, right.

• 36:42Speaker 07

  But if you write a book, people will say, so when are you going to publish it? And I say to the students, it's okay if that's not your goal. If you want to write just for you, if you want to be on the, I spent 20 years and then produce one book route, totally fine. However, I want you to know everything you would need to shoot for the highest level, which is earning a full time living as a writer. And everything else falls underneath that. So during the class, we pretend that that's your goal. Once you walk out of it, you can make your own goals, whatever they are. But while we're there, we pretend that. And then the second thing I say is, you're going to have to learn when to ignore me. And that is really hard to do because I'm an authority. I'm up there. Survivorship

• 37:25Speaker 07

  bias says, who knows what I actually say is going to be relevant. Some of it, hopefully. But I can't really determine what really played a part in me being successful and what didn't.

• 37:38Tim Ferriss?

  Sure, of course.

• 37:39Speaker 07

  And I want to approach it as a toolbox, giving people all of these various tools, some of which are contradictory. Right? Self contradictory. I can give you examples of that if you want. But you can't use them all. So you're going to have to ignore some of the advice of major authors. Some of the things that Stephen King tells you will be wrong. Some of the things for you. Some of the things that I tell you will be wrong for you. You have to find your own way. And so I kind of start off with, I'm going to pretend you want to be a professional writer, and then follow it up with, but learn when to ignore me.

• 38:10Tim Ferriss?

  What are some of the contradictory tools or approaches in the toolkit?

• 38:14Speaker 07

  Yeah, the one I generally use as my prime example is when I was studying this before I broke in, two authors that I admired, I read their books. I read On Writing by Stephen King and How to Write Sci-Fi and Fantasy by Orson Scott Card. And I read these books, and I honestly can't tell you 100% if it was in those exact books or other writings of theirs on their websites and things. But Stephen King at one point said, "Do not make an outline. Do not use a writing group. These will destroy your writing." And Scott Card is like, "I need an outline. It is fundamentally vital for me in order to build my book." Now, Stephen

• 38:55Speaker 07

  King is what we generally call, these are George R. Martin's terms, he's wonderful the way he speaks about fiction. If you're really interested, anything George says is golden. He calls them gardeners. Stephen King is a gardener. For Stephen King, exploring and discovering his story is the thing that makes him excited. He wants to take a seed. He'll often say, "I take two really interesting characters, and I put them in conflict and have something go wrong, and I see where the story goes, and I just write." And he says if he has an outline, he feels like he's already done that process in the outline. So when he sits down to write the book, he has no motivation. He's not exploring and

• 39:34Speaker 07

  discovering anymore. The other group we call architects. Architects like to build a structure and then kind of go and take this little piece and then polish that little piece and see where it goes, and then take the next piece that they've already built as part of their structure and build a story around that. And most people are somewhere in between these two extremes, but those were two extremes where I realized, I can't do both of these. I can't both not have an outline and have an outline. I can have a hybrid approach, but if you try to take both of their advice equally weighted, then you're going to get nowhere. You can try both methods in different ways. You can try some hybrids, but a lot of things you'll learn in writing, you kind of have to choose one or the other and try

• 40:19Speaker 07

  it out and see how it works for you.

• 40:21Tim Ferriss?

  What are some of the assignments that have most resonated with students, or you think best served them even though they might not recognize it?

• 40:32Speaker 07

  What I generally do is I follow a focus on habits approach. Instead of giving them specific writing exercises, I can give them, if someone comes up to me and says, "I'm having trouble with X," I'll give them a writing exercise to work with that. If someone comes up to me and says, "I am having a lot of trouble going back and revising my chapters over and over again instead of writing the next one," I'll say, "Okay, try writing longhand. This works for some people." You go, you take a page of paper, you write it longhand, and you tell yourself, "It doesn't have to be perfect until I put it into the computer." And you start each day taking what you wrote before and putting it into the computer, and then leave it alone and write your next chapter longhand, and then use that process

• 41:17Speaker 07

  to kind of get yourself back into the writing, but then forcing yourself to do something new. That works for some people. If people are having trouble with dialogue, I say, "All right, go do the exercise where you sit and listen to people on campus, and you just write down exactly what they say, exactly as it said, and then take it and try to write it under different styles of dialogue." If you're writing like Soderbergh, how would you do it? Pick some of your favorite people, go watch their movies, write down the dialogue, and compare that to the real life, and just kind of like figure out what kind of dialogue you like to do. Those are exercises. But in general, I'm only doing that when I'm diagnosing

• 41:58Speaker 07

  a problem. For the class, I'm saying, "Your job, if you want to try to be a professional writer, you're going to have to write consistently." Nine out of 10 writers that I've found are that do better with consistency. One out of 10 is a binge writer. I don't understand binge writers as well, but I can talk about that. Those are the people who go rent a cabin, take two months, walk in without a book, come out with a book, and then they don't write for 10 months. Right? Most people are better served by writing a certain amount every day, really consistently, or at least two or three times a week, and building a

• 42:38Speaker 07

  novel out of good habits. And I focus on that. I'm like, break it down, set a goal, have a spreadsheet, and try to hit your word counts, or at least your hour counts. If you're having trouble doing this, go to a specific place every day that you do this that you don't do a lot of other things. Go to the coffee shop, go to a certain room in the house, turn on certain music that you only turn on when you're writing. Build that habit so that you are very consistent. Batch your writing time. If there's something you already do every day. If you go, you already have built a habit to go to the gym, then try to align your life so that you go to the gym and then have an hour to write. Think about where you're going to write at the gym, sit and write for an hour, so that

• 43:19Speaker 07

  you're adding on to a habit that you've already built. And that's my focus in the class, is really be consistent. See if you can write, the goal is in the class to write 35,000 words. Class is around a third of the year. If you do that all year, you will end up with 100,000 words, which is your average novel.

• 43:38Tim Ferriss?

  Let's hit some top line habits.

• 43:41Speaker 07

  Okay.

• 43:41Tim Ferriss?

  From Brandon. How many words per year on average would you say you put down?

• 43:47Speaker 07

  So my goal is 2,000 to 2,500 words a day. So, you know, whatever, 10 pages to 20 pages is what I'm looking at. Depends, I mean, I write in the old school manuscript format where everything's 12-pointed in Courier, and it's a holdover from the days when certain type setting things are done that are too nerdy perhaps to talk about here. But I think in words, so I do 2,000 to 2,500.

• 44:17Tim Ferriss?

  Those are new words.

• 44:18Speaker 07

  Those are new words. Now, when I'm doing revisions, I'm not writing new words. And I would say around a third of my time is spent on revisions depending on the year. And this is the thing, some years I'll do a lot of words, some years I do a lot more revisions. It really depends. But if we're looking at 2,000 words a day times 50 weeks, like that can produce quite a lot of words, right? So 10,000 words a week is what that would turn into. That's 500,000 words a year, is what I could theoretically produce. Now, third of my time's done to revision. So really, I'm looking at around 300,000 words. A Stormlight Archive book is 18 months of work for that reason and things like that.

• 45:04Speaker 01

  Last but not least, Seth Godin. Seth Godin has written 21 bestsellers, published in 40 languages, including Purple Cow, Lynch Pin, and The Practice, and a daily blog of more than 10,000 posts.

• 45:19Tim Ferriss?

  All right, so I'm going to personalize this selfishly because that is my nature. To flashback, now I'm going to create a montage of dinners with Seth. This is, this is just a portion of our exchange in the last dinner, same dinner where I misattributed this book to you as a recommendation, where I asked you for advice because I was feeling stuck with writing. And you very, very observantly replied, "Didn't we talk about that eight months ago, the last time we had dinner?" And I said, "Yes, indeed, we did. It shows you how little progress I've made." And whether this is just an opportunity to showcase my

• 46:01Tim Ferriss?

  insecurities, I don't know, but I would love to hear what you think it is that I torture myself with, or that tortures me, that leads me to ask you these types of repeated questions on different occasions. Because you are, as much as anyone I know, you seem, right, from the outside looking in, and maybe it's like the calm duck on the surface kicking like hell underwater, I don't know, you seem to be a relatively unconflicted person. You're not like biting your nails, fretting about doing A or B. You seem to pretty calmly do your thing. And I wouldn't describe myself that way. So in what you've seen, is there,

• 46:44Tim Ferriss?

  is there any sort of outside perspective where you're like, "I think that these are some of the reasons Tim gets tied up in knots." Is there anything that you have to?

• 46:53Seth Godin?

  Okay, well, first of all, if I'm making you miserable at dinner, I apologize. That's certainly not.

• 46:58Tim Ferriss?

  No, no, no, you're not. No, I love our dinners.

• 47:01Seth Godin?

  So I think that

• 47:02Tim Ferriss?

  This is just a segue into conversation.

• 47:04Seth Godin?

  You left out the thing I said after I said the thing about eight months, which is, "Where's your bad writing?" And there's no such thing as writer's block. Writer's block is real, but it does not exist. What it really is, is misnamed, "I have a fear of bad writing." I have a fear of what the world will say when it encounters my bad writing. And the way through is to do your bad writing. You don't have to ship it to the world, but you have to do the bad writing. And bad writing, over time, if you do enough of it, can't persist. Good writing will slip through.

• 47:44Seth Godin?

  And I learned this from Isaac Asimov. He and I worked together on a project years ago. He published 400 books back when it was hard to publish a book, 400 books. And he told me that every morning, sorry, that's the volunteer fire department. Every morning for six hours, he would sit and type. And it didn't matter if it was good or not. He had to do six hours of typing. Now, obviously, he didn't have a typing problem. Just about anybody can do six hours of typing. And then at the end of the shift, he would look throughout the bad writing, whatever was left, what was left. And the subconscious understood that if he's going to type anyway, you might as well type something good. So he got through the bad writing thing.

• 48:27Seth Godin?

  And in your case, you have so much skill and such a benefit of the doubt from people you've earned it from, that it's really likely that you're saying, why do I need to get back into that? There's nothing but downside for me. Because you know how to make one of the world's best podcasts. You do it on the regular. People really like it. When you write a book, they roll their eyes. They read the whole thing. Don't you proud of me? What a pain in the neck. It takes a year. Just do the other thing. And so I totally get that feeling. And this is where we lead to the second part about being conflicted. And it's, it's a small Nike riff, which is that just do it.

• 49:11Seth Godin?

  We're not going to go into the origin of that phrase coming from a mass murderer. But just do it implies-

• 49:18Tim Ferriss?

  Is this like a Manson family reference?

• 49:20Seth Godin?

  Barry Gilmore.

• 49:21Tim Ferriss?

  Wow, I had no idea. All right. That'll be for people to research on their own.

• 49:25Seth Godin?

  That was the last thing he said before they killed him.

• 49:28Tim Ferriss?

  Wow.

• 49:29Seth Godin?

  Just do it. Now you'll never be able to unsee that image. Sorry. Just do it implies what the hell? Doesn't matter. That's not a good way forward because it pushes you to be a hack who's not responsible for your own work. The alternative is to replace the word just with the word merely. Merely do the work that the time you are spending narrating yourself doing the work, the time you're spending catastrophizing the work is not helping anything. And so I was a really insecure, flailing, failing entrepreneur for at least eight years in a row, just consistently failing, barely breaking even,

• 50:14Seth Godin?

  getting close to bankruptcy on a regular basis. And I was willing things to work out. And I was spending a lot of time dramatizing all of the perfect problems that I was confronting. And then I was able to shift to merely doing the work without the narrative and without the drama. And as soon as we can merely do the work, then there's room to see what needs to be seen. So I don't believe in the muse at all. I don't think there's any outside force. I don't think talent really matters. I think what matters is choosing to find your smallest viable audience,

• 50:54Seth Godin?

  understand your genre and explore what it means to make magic in the small so you can do it again.

• 51:01Tim Ferriss?

  Two things. The first is you are a delightful dinner host and I love our dinners. So not to cherry pick and make it look like a sort of-

• 51:11Seth Godin?

  Okay, you're invited back.

• 51:15Tim Ferriss?

  To make, yeah, this is not sort of a collage, video collage of like NASCAR accidents that I want to paint as the experience at your house. That's not, not the case at all. Number two, I would love to ask about the decision, the point at which you decide you have something that you would like to publish or share and that quality cutoff or how you think about it. Because in my head, the helpful and self-defeating, depending on how you want to look at it, perfectionist side of things will, for instance, look at something I wrote in 2010 and say, I can't do that anymore. And if I practice, I could still practice for weeks and publish something on the blog and it would not be that good.

• 52:01Tim Ferriss?

  Therefore, I'm not going to publish because I feel like people will be disappointed or I will be letting them down and that the attention they'll spend on it will not derive or return as much value to them. Right? So this, that's the voice. That is the deliberation that I have in my own head. And I do actually have hundreds of drafts. Like I have shitty stuff, but it's never quite crossed the chasm into good enough to publish. So I've been stymieing myself in that respect. And there is part of me that's like, you know what? The podcast is easier. It's fun. I feel like it's a craft I'm still improving on. Why don't I just do that? There is part of me that says that. Then there's another part that says that's a cop out.

• 52:45Tim Ferriss?

  In fact, you know, the writing helps you to learn to think, as Kevin Kelly, to invoke that name again, right? He writes to think. He doesn't think and then write. And that I'm shortchanging myself by using perfectionism as an out.

• 52:59Seth Godin?

  Yeah.

• 53:00Tim Ferriss?

  If, hearing all of that, what, what comes to mind for you?

• 53:05Seth Godin?

  Well, I'll share my personal experience, but first I want to challenge something you stated as fact, which is-

• 53:11Tim Ferriss?

  Yes, please.

• 53:12Seth Godin?

  That the writing isn't good enough to publish. Says who?

• 53:17Tim Ferriss?

  Says me. Right. It's, that's me.

• 53:19Seth Godin?

  Right. So it's not that the writing isn't good enough to publish. It's that when you look at the writing, your analysis of where you are in the marketplace and the promise you'd like to make and keep doesn't match the writing that's in front of you. But I dare say, as talented as you are at so many things, this might not be your best skill, knowing when it's ready to publish.

• 53:44Tim Ferriss?

  Yeah, true.

• 53:45Seth Godin?

  And it may make sense in this world where it is ever easier to hire somebody to do the thing they are good at. To say to this person, here's 5,000 words aimed at this kind of reader. Tell me where I'm got light and tell me where I should take stuff out. Because the way you get, my, my friend who I went to business school, Evan, climbed Mount Everest back when that was a very big deal. And I had never seen any, I mean, there was no YouTube or anything. And I was quizzing him, what's that like? Well, he said that the first weeks are just spent walking up this trail. It's not that hard a trail to walk up with tea houses along the way and stuff like that.

• 54:29Seth Godin?

  It's only toward the end, once you've committed to climbing Mount Everest, that Mount Everest actually gets really hard to climb. And it's a fortunate coincidence for the climbers that it happens in that order. Because your sunk costs have increased so much by the time that it gets serious, that you're too embarrassed to turn to your peers and say, I can't put in the work. And so what you're doing before you get to the hard part is you're inventing a reason to stop. And you said something that was really poignant, which is you look at stuff you wrote in 2010 and you say, I can't do that anymore. Well, two things happened to me. First, 20 years ago, I wrote a book called Permission Marketing.

• 55:13Seth Godin?

  It became a New York Times bestseller and I said, I'm done. What could I do first time out of the gate? Cause I'd been a book packaging before, but this is my first quote real book. How could I beat that? So I stopped. I just stopped and I sat in the dark for a year. I just didn't do much of anything because I said, I can't hit lightning like that again. And thanks to Malcolm Gladwell, he sent me, he was unknown. He sent me this new book called The Tipping Point. And he asked me to write a blurb for it. And I read it in one night and realized that without knowing it, I had been writing a book about how ideas spread.

• 55:54Seth Godin?

  And in the next 12 days, I wrote a 225 page book. And I sent it to Malcolm and I said, look, if you want me to not publish this, because it seems like you unlocked the key and I don't want to take away anything from The Tipping Point, I will stop and just throw it out. But I needed to get this out of my system. And he was such a mensch. He gave me his blessing and wrote the foreword. And I realized in that moment, I couldn't write Permission Marketing again. That day was gone. But I could write this book and someone would benefit from it. And then 10 years later, the same 2010 year saying, I wrote a book called Linchpin. And I will never be able to write a book that good again.

• 56:37Seth Godin?

  I will never write a book that goes that deep, close to my bones, that makes me feel the way that book made me feel. And after that book came out, I felt the same way again, which is, well, if this is the journey, I found the end of the journey. And I realized six, nine months later, that that was selfish. And that leads to the other key thing I want to talk about, which is generosity. Because generosity doesn't mean free. People pay for a surgeon who's going to save their life. Generosity means that you're spending emotional energy, emotional labor to help somebody else.

• 57:18Seth Godin?

  And as soon as I could shift it around in my head to say, there's somebody over there who could use a hand, then it wasn't about me anymore and I wasn't parading anything. And it got way easier to merely do the work without commentary because there's somebody over there I'm doing it for. Here we go.

• 57:37Tim Ferriss?

  Hey guys, this is Tim again. Just one more thing before you take off. And that is Five Bullet Friday. Would you enjoy getting a short email from me every Friday that provides a little fun before the weekend? Between one and a half and two million people subscribe to my free newsletter, my super short newsletter called Five Bullet Friday. Easy to sign up, easy to cancel. It is basically a half page that I send out every Friday to share the coolest things I've found or discovered or have started exploring over that week. It's kind of like my diary of cool things. It often includes articles I'm reading, books I'm reading, albums perhaps, gadgets, gizmos, all sorts of tech tricks and so on that get sent to me by my friends, including a lot of podcast guests.

• 58:20Tim Ferriss?

  And these strange esoteric things end up in my field and then I test them and then I share them with you. So if that sounds fun, again, it's very short, a little tiny bite of goodness before you head off for the weekend, something to think about. If you'd like to try it out, just go to tim.blog/friday. Type that into your browser, tim.blog/friday. Drop in your email and you'll get the very next one. Thanks for listening.