Daymond John ON: How To Transform Any Outcome & Achieve Any Outcome

Have you ever negotiated with someone as if your life depended on it? Jay Shetty recently sat down with Daymond John, CEO of FUBU and member of the hit show Shark Tank to discuss how he has used the power of negotiation in his life and career. Watch the full video to learn how his ability to think outside the box helped him pave the way for unconventional advertising and cutting-edge design in the worlds of business and fashion - AND just may have saved his life. Text Jay Shetty 310-997-4177 See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Jay Shetty?

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• 0:44Jay Shetty?

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• 1:30Jay Shetty?

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• 2:16Jay Shetty?

  And when everything around you is changing, it helps to have a few things you can rely on. AG1 Next Gen is one of those easy habits to keep. It's the clinically backed, comprehensive daily health drink that supports your gut health, energy production, and foundational nutrition all in one scoop. AG1's ingredients are sourced from quality partners for absorption, potency, and nutrient density to deliver the foundational nutrition your body needs. And alongside a proper diet, AG1 Next Gen meets 94% of nutrient requirements and is clinically shown to enrich the gut microbiome. For a limited time, save 20% on your first subscription order of AG1 Next Gen or AG1

• 2:59Jay Shetty?

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• 3:09Speaker 01

  I went to all the big bodyguards around because I knew that the big guys didn't have options for clothing. So if I gave, I only had money for 50 shirts. So if I gave the 50 shirts to all the cool kids, they'd wear it one time, throw it away. The big guys wore it 10 times a month. And where were those big guys? They were always in front of the red rope. They was always in front of the club. They were always the guys who were the bodyguards. They were always big. So what happened was I built influence with them first. Then the LL Cool J's and the Run DMC's of the world would say, hey, man. Where's mine? Yeah, what am I? Chop liver? No, you're too cool. No, I'm not.

• 3:51Jay Shetty?

  Hey, everyone. Welcome back to On Purpose, the number one health and wellness podcast in the world. Thanks to each and every single one of you. Now, I know you're excited about this one. I know I am. I have so many great questions to ask. I'm always trying to find entrepreneurs and business people that can help raise our minds and raise our awareness in our own businesses, in our own passions, and in our purpose. And today's guest, as you know, is none other than Daymond John. He's the founder and CEO of FUBU, a celebrated global lifestyle brand with a multi-billion dollar empire, which he built from the ground up. He's among the country's most visible entrepreneurs as one of the stars of ABC's Emmy award winning series Shark Tank.

• 4:35Jay Shetty?

  Damon is a New York Times instant bestselling author with multiple books. And today I'm excited to talk with him about what it takes to be an outstanding entrepreneur. And his new book, Power Shift, which is out on March 10. Damon, welcome to the podcast.

• 4:49Speaker 01

  Thank you for having me.

• 4:50Jay Shetty?

  Yeah, really happy to have you, man. Excited to learn from you, excited to hear your insight.

• 4:54Speaker 01

  I'm excited to learn from you as well.

• 4:55Jay Shetty?

  Yeah, I wanted to start on a bit of a personal tone because I always feel like with with entrepreneurs and business people, everyone always asking you business questions. And I wanted to ask you, what's the latest adventure you've been on with Minka, your your daughter? What's the latest?

• 5:10Speaker 01

  I don't know, I bought two donkeys.

• 5:12Jay Shetty?

  You did?

• 5:13Speaker 01

  Yeah, I bought two donkeys.

• 5:14Jay Shetty?

  True story.

• 5:15Speaker 01

  Yeah.

• 5:15Jay Shetty?

  Oh, wow. Okay, okay.

• 5:16Speaker 01

  So one named Felicia, one named Devo. Because I wanted to, you know, when we drive, when we leave, I wanted her to say, bye Felicia. And um, and she wakes me up every day to say, I want to go see the donkeys, but she won't touch them. Yeah, she'll just stay in the car. She'll be like, yo, I'm cool from over here. So I gotta, I gotta, I gotta get her to touch the donkeys. That's my, uh, my newest thing with her.

• 5:40Jay Shetty?

  I love that, man. I was not expecting that. See, I love that.

• 5:43Speaker 01

  What'd you expect?

• 5:43Jay Shetty?

  No, I didn't know. I didn't know what to expect. I was like, that's, that's cool. I, I'll find, I'm gonna need to find any other fathers that go, go do that. I love that. I think that's awesome. Tell us about, tell us about one of the biggest lessons you've learned by, by being a father, like what's, what's come to you from that experience in your life?

• 5:58Speaker 01

  Oh, well, this is my third time being a father. My, my, my oldest girls are 27 and 21, or 26 and 21. I can't forget. I can't remember, but um. I don't know what the best, I mean, being a father, you learn so many different lessons. That, you know, I think it's human nature to be able to figure things out and manipulate the situation as a kid. You know, I mean, she, you know, she's, she's my, my youngest Minka, and just like all my other ones, they, they, they realize how to negotiate, how to manipulate at a very, very, very young age.

• 6:30Jay Shetty?

  Interesting.

• 6:31Speaker 01

  It comes natural to them, yeah.

• 6:33Jay Shetty?

  Yeah, they get it from you.

• 6:35Speaker 01

  No, no, no, come naturally. Kids, kids figure it out, right? They'll figure out they can get away with this person with this, they can get away. I remember, you know, we were probably in a car probably about a month ago. She said, well, if I don't get this, I'm gonna cry.

• 6:45Jay Shetty?

  Yeah.

• 6:46Speaker 01

  And she, she, she, she messed it up for herself. Cause now I know that she knows that when she cries, she gets this. And she, she slipped up, you know, in the negotiation part, process right there, right?

• 6:56Jay Shetty?

  She told you.

• 6:57Speaker 01

  She told me basically, I know my, I know your weakness. If I don't get this, I'm gonna cry now. You know, she's crying, whenever she's crying, she doesn't get anything. I don't care if she, she needs nine stitches, I don't care if she's crying. You know?

• 7:09Jay Shetty?

  Yeah, what's your weakness when it comes to negotiation? Or what's the one you've had to build the most on? That you saw in your early days of business?

• 7:16Speaker 01

  I think trust, I think that, um, what is the difference? I trust too much. I just, you know, you know, when you, I'm a person, I try not to lie. I, I, I, to say that I don't lie would be a lie, right? But I think that when I see people and they're, um, they're talking about something. And I mean, when there's somebody who's really foul, that's straight lying. I can't believe you're just lying. I just, it, it just doesn't come to me as a concept. I mean, unless you're just, don't get me wrong. If I see somebody and I feel like they're a con man or con woman, I understand they're trying to get over. But when people are just like, let's say a shark tank. You know, when they're like, um, I did eight hundred thousand dollars in sales in a year. And I said eight hundred thousand dollars in sales. And I find out that it was eight hundred thousand dollars in sales in 10 years.

• 8:01Speaker 01

  I actually believe that they heard it wrong. They heard the question wrong.

• 8:05Jay Shetty?

  Right.

• 8:06Speaker 01

  Cause you know, I'm going to find out, like, why are you lying? So I think that's my, my biggest challenge. I'm, I'm a, I'm a very optimistic person. I believe in people.

• 8:15Jay Shetty?

  You like to give people the benefit of the doubt.

• 8:16Speaker 01

  I give them the benefit of the doubt.

• 8:18Jay Shetty?

  They're trying to do that.

• 8:19Speaker 01

  Yeah, it, it, it always ends up with the same results. Don't get me wrong. I mean, you know, I end up, I end up, you know, smashing them or cutting them off or whatever the case is. But it's just the process, it's just like, ah damn, you had to lie.

• 8:31Jay Shetty?

  Yeah. Well, I think it's worse for that person who's done that. Like it makes them look worse because you actually gave them an opportunity to shine.

• 8:38Speaker 01

  It just makes no sense.

• 8:39Jay Shetty?

  Yeah. Yeah, it doesn't make any sense. But unfortunately, I think we live in this fear-based society where we're more scared of telling the truth. Because the truth may be less impressive, it may be less respectable, it may be less powerful.

• 8:52Speaker 01

  Yeah, I had, I had somebody who was domestic help, who, a caretaker.

• 8:59Speaker 01

  She wasn't supposed to use Uber unless she was picking up the baby or something. She used about $8,000 worth of Ubers in like

• 9:08Speaker 01

  a year and she kept lying, you know, it was on the card and I said, you, you, you, you, I was so surprised. I said to her, you know, I said, I'm not disappointed that you stole. I'm disappointed that all the Uber drivers made the money and not you.

• 9:21Jay Shetty?

  So true.

• 9:22Speaker 01

  She kept lying. I was like, that's so stupid. If you're gonna lie about it, you should have just stole some jewelry or something. What's wrong with you, you idiot?

• 9:30Jay Shetty?

  Yeah.

• 9:31Speaker 01

  Anyway.

• 9:31Jay Shetty?

  So true. Right, yeah, cool. That makes sense. I love that. I think that's great advice. I think it's nice to see though that people, when they understand this, hopefully people are listening and watching to this. If they're ever going to ask for investment, be truthful, be honest.

• 9:44Speaker 01

  We're gonna find out sooner or later.

• 9:46Jay Shetty?

  Yeah, people are gonna find out anyway. No, I love that, man. And you obviously started, your first job, if I, if I'm correct, ever was giving out flyers.

• 9:53Speaker 01

  Yeah, my first job I was paid by somebody else was giving out flyers, was handing out flyers, $2,025 per hour.

• 9:59Jay Shetty?

  $2.25 an hour?

• 10:02Speaker 01

  Yeah, it's what I pay my employees now.

• 10:05Jay Shetty?

  Who, who gets that? The CEO? Who's getting paid that much? Uh, but yeah, so when you're getting asked to do that 10 years old, what was the biggest lesson you learned as a 10-year-old? Getting $2.25 an hour?

• 10:18Speaker 01

  I was in charge of my own destiny. I mean, I took the job because I wanted the job because my father had left. And um, I became the man of the house. I was the only child. And my mother had to start working, so many like several jobs to put the same amount of food on the table. And I learned responsibility and I, you know, I say in my speeches, responsibility is something that must be taken. It can't be given. And um, I didn't want to be a burden to her. So whether it was me giving in my little bit of money to help with the bills or for groceries or

• 10:49Speaker 01

  Listen, I wanted fresh kicks. I wanted something like that and I didn't and it felt funny like she could barely pay the bills, but yet I'm asking her to buy me clothes. When the clothes that I have were fine. If I have to wear the same exact clothes every single day, I have clothes. I've been to countries where people don't even have clothes, right? So um, I think responsibility is the thing that that that was the most, you know, that I took from that.

• 11:12Jay Shetty?

  Yeah, I love that. That's a great lesson. I think it was Gandhi who said that. I was sad because I didn't have any shoes and then I saw a man with no feet. And it's that same principle that you're saying that when you look at that perspective, that difference, we're just looking at what we don't have, not realizing the people around us actually don't have a lot more than that. And so, yeah, that's a beautiful lesson at ten to learn that. It's pretty early to learn that as well.

• 11:34Speaker 01

  Well, you know, you're not, you're not, you're not realizing you learn a lesson when you're doing it. You know, when you're doing it and you reflect back on the lessons you've learned, often you didn't realize at the time that you were learning the lesson that was a lesson, you know?

• 11:45Jay Shetty?

  Yeah. What I love about this book, Power Shift, is that you've looked at a lot of research on negotiation.

• 11:50Speaker 01

  Yeah.

• 11:51Jay Shetty?

  And you've been a serial negotiator your whole life. What was the thing that surprised you the most? From the research, if anything, because obviously you've done this practically, you never sat down and read a textbook on how to negotiate.

• 12:03Speaker 01

  Yeah, and I, I think you brought up a good point.

• 12:06Speaker 01

  When I wrote the book about Power Shift, about negotiations, I realized I was exercising a lot of these tactics and or methods to negotiate. But I didn't have an actual plan or method to do it. So I started finding these common threads with a lot of people who negotiated.

• 12:26Speaker 01

  What I didn't realize about negotiation is that negotiation doesn't start when you get to the table. It starts way before you get to the table. So that's why the book is not solely on negotiation. The book is on creating influence, then negotiating the deal, and more importantly, after negotiating the deal, what more can you get out of the relationship afterwards? Because hopefully the process gave you such a great relationship that the initial deal is only five percent of all the benefits you'll get out of the relationship afterwards. But when somebody says, well, how am I going to build influence? What if you run into Daymond John in the elevator? You have a 90 second pitch. How can you build influence in that 90 seconds? That's the problem. People are very transactional.

• 13:11Speaker 01

  They think right then is the negotiation. That's not the negotiation. The negotiation is when I leave that elevator and I pull your name up on Instagram. And that's where my due diligence and influence has started because then all the things you said to me in the elevator, I either looked on your social media or pulled you up or looked at the company you work and I need to go, I'm interested in this person or I can't wait to, I needed somebody like that in my life or on my staff or somebody to invest in. Or I go, wait a minute, that person keeps taking pictures with, this is the person's husband? And why does the husband always put up Confederate flags on his stuff and is a racist? That person must be a racist too, of course. Uh, oh, look at when this person is, uh, the person said they work in the finance department.

• 13:56Speaker 01

  They're not doing any references to any financial books or financial intelligence and they're out there talking shit. That person will never know why I never called them back.

• 14:04Jay Shetty?

  Yeah.

• 14:05Speaker 01

  Negotiations started way earlier.

• 14:07Jay Shetty?

  I love that. And so people, the mistake people make is they're going straight in for the win and the kill in the 90 second. Because you probably get, if anyone bumps into you, I'm sure they're pitching business ideas all the time. And you're actually saying that's the biggest mistake because they've built zero influence with you.

• 14:20Speaker 01

  They built zero influence or the influence that they've laid down that we're going to look at. You know, listen, you gotta, their reputation is going to precede them because I'm going to go follow back up on that.

• 14:30Jay Shetty?

  Yeah.

• 14:30Speaker 01

  Right? And so then the negotiation starts, whatever that negotiation may be. And how do you care about what I want in the negotiation? A lot of people think what they want to get. And then after that, how do you nurture the relationship? Even if that first negotiation didn't really necessarily go as well, how do you nurture that relationship? Because now you have an in with me to some extent.

• 14:55Jay Shetty?

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• 15:38Jay Shetty?

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• 16:24Jay Shetty?

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• 17:07Jay Shetty?

  Let's circle back to that beginning part because I love what you're saying about building influence. Tell me what was different about building influence when you started versus the way you're seeing it now when people are trying to build influence with you because you obviously built influence in a non-social media age, in a non-digital age. Was it harder? Was it slower? Was it faster?

• 17:24Speaker 01

  It was much slower. It wasn't different. It was just a different platform, right? It was much slower. It was much harder. It was in a much smaller circle, but I had to build influence there, you know. When I went out to, you know, if we wanna, we wanna, let's say we wanna talk about it today. You wanna go get a big influencer to, you know, wear your stuff or support your brand. I wanted to as well when I was a kid. I didn't go right to LL Cool J. I went to all the big bodyguards around because I knew that the big guys didn't have options for clothing. They only had a white, you know, Rochester Big and Tall, white shirt, black shirt, or custom-made clothing. So if I gave, I only had money for 50 shirts. So if I gave the 50 shirts to all the cool kids, they'd wear

• 18:08Speaker 01

  it one time, throw it away. The big guys wore it 10 times a month. And where were those big guys? They were always in front of the red rope. They was always in front of the club. They were always the guys who were the bodyguards. They were always big. So what happened was, I built influence with them first. Then the LL Cool J's and the Run DMC's of the world would say, "Hey, man."

• 18:29Jay Shetty?

  "Where's mine?"

• 18:30Speaker 01

  "Yeah, what am I? Chop liver?" "No, you're too cool." "No, I'm not." "No, you're too cool." But after six months of them seeing this brand around, that's how I built it. It's the same thing today. If you're on a social media platform, you wanna go after this big person, hit the smaller people that really value you and would really be your ambassador. The big people will talk about sooner or later, but if you go right to them, you know, they're gonna look at you like everybody else who just comes straight to them. They're gonna say, "Well, why am I gonna be the first one to invest in your brand when nobody else does?" And it's just all done on just a different platform today.

• 19:05Jay Shetty?

  Yeah, I love that though. What you just shared with yours today, that's genius. I mean, just understanding the positioning of bouncers because I think sometimes people... In a negative impact on ourselves is we look at, oh, look, these people are not, they're not big enough. You know, they're not important enough.

• 19:19Speaker 01

  Right. They're the best.

• 19:20Jay Shetty?

  Exactly, exactly. Like, that's actually where it starts. And, and you've got to value those people as much as you'd value the big person.

• 19:28Speaker 01

  Listen, I, you know, I use the example of window shoppers. You know, there's a lot of people, and we've all felt like this, whoever's watching, or maybe you, that maybe at some point in the time of your life, you didn't look right, or the people didn't treat you right when you walked into a store. They, they, they thought that maybe you weren't their customer, or you ain't got it like that.

• 19:43Jay Shetty?

  That happened a lot of times.

• 19:44Speaker 01

  Right. So, you know, window shoppers are the best. I'll tell you why. You know, I have a couple of dollars now. I'm okay. You know, if I go and buy a brand new, uh, I want to wear some Y3s today. I'm not gonna, I'm not gonna brag about it. There's no reason. I, you know, I have money. But if a window shopper sits there and goes into the store and doesn't have any money, and they go, you know, one day I want to get money, I'm gonna buy those Y3s. You know how many people they're gonna tell that to? They're gonna tell that to a million people. Man, whew! Wait till I get those Y3s, baby. Wait, they get the Y3s. That became your ambassador. That person just shared it with a thousand people, you know? And those people are extremely, extremely important. And that's where power shift happens, because what happens is you build an influence with people.

• 20:29Speaker 01

  They're influencers too. They are just talking about it in a different way.

• 20:33Jay Shetty?

  So we actually totally don't understand power shift. We don't understand what power really is.

• 20:37Speaker 01

  A lot of people, a lot of people are doing it, and they don't realize they're doing it. They don't have a method to it. And so, you know, but, but why not have a method to negotiating? Because, you know, the only thing that separates you and me and from everybody else is what we have negotiated in life. That's it. It's the deals we've taken, the deals we haven't taken. A lot of times, not the deals that you haven't taken, it's the deals you did take that screw you up, right? And the only thing that separates us, and I've seen thousands of pitches, the only thing that separates us is the ability to negotiate.

• 21:07Jay Shetty?

  Yeah, I was telling my team just now, like before I really got into all of this. I was this close, I was offered this podcast deal. And this before this one, when we did it for real, and I was this close to taking it because at that time, I was positioning myself or considering myself less influential than the person who was offering it to me.

• 21:25Speaker 01

  Right.

• 21:25Jay Shetty?

  And so I was gonna sign this pretty bad deal for me because I thought, oh, it's gonna get my foot in the door. It's gonna give me that break. Luckily, my lawyers held me back and we did it the right way. But tell me, when is that time when you're kind of like up and coming and you're trying to, you're trying to break into that space? What is your best advice for someone like that when it comes to the deals they should and shouldn't take? Because sometimes in our desperation or in our lack of influence, we kind of get, we make big mistakes in what we say yes to.

• 21:53Speaker 01

  Yeah, that's a good, good question. All those are personal decisions that need to be made, right? Um, because you could have taken a crappy deal here because you felt that you were going to do more in this world or whatever the case is, meaning Bethany on, um, uh, she's in the book, Bethany on Housewives. She wanted to put out Skinny Girls, so she didn't care how much Housewives were paying her initially. So it all depends on where is the value and, and I think the question right there to, uh, that somebody asks themselves is what's their why? And what do they want to get out of it? What's the reason you're doing it for?

• 22:26Jay Shetty?

  Yeah.

• 22:27Speaker 01

  I see a lot of people who say, well, I want to make a million dollars. All right, what are you gonna do when you get the million dollars?

• 22:34Jay Shetty?

  And they're like, I don't know.

• 22:36Speaker 01

  Yeah, you're gonna, you're gonna buy one really expensive car like a Bugatti? You're gonna buy, uh, investment homes to help pay, you know, pay for your way of life? Or, you know, or are you going to live off thirty thousand dollars a year in Bali? Uh, for ten years and, uh, you know, and, and carve canoes, you know what I mean? But what is it, right? And a lot of people, when they get to that point of, I'm assigned to deal with the podcast, or I'm gonna do this show, or I'm going to marry this woman, or I'm gonna do. What is the, what's the why? The true why? And we, we so often don't know our why.

• 23:12Jay Shetty?

  Absolutely. And you talk about finding your light, right? Like finding that light in your book and it's, I feel like, but do we not know the why? Because we're just seeing shiny objects? And it's like that shiny object syndrome where we just go chase things? What, what is that reason that we don't stop back? Like, why are you pushing so much?

• 23:28Speaker 01

  Because we haven't taken inventory of ourselves the proper way, you know, because uh, some are in, some, some are in shiny objects, some are. My parents, my parents, you know, my parents grew up as, they're both doctors and that's what the family should be, doctors. But you don't want to be a doctor. But you just believe that that's what it was, right? Or you know what, you know, whatever it is, it's society, it's fear, most, a lot of times it's fear. You know, I can't quit my job because I'm not gonna be able to make money. But you know, did you really realize, were you making money or not? You know what I mean? What's your why? I remember a woman who used to work for me, she started working for me and she had left

• 24:12Speaker 01

  a job and I was like, well, why did you leave the job? She said, I realized that I was going to work to get paid to fight. And I was like, what do you mean? She said, I would work nine to five every single day, five days a week, and then on the weekends I would get shitfaced and just have fights at bars because I was so miserable with my job and the people around me. And she worked in a very violent kind of situation. She didn't know her why anymore. And then she came to me and started working in a charitable area and she never had a fight again and she was, she was happy, but she had to check herself and check her why.

• 24:44Jay Shetty?

  Yeah, absolutely. Yeah, I always joke, I was, I grew up in a family where I could be a doctor, a lawyer, or a failure. Those are my three options. It was like, you either those two or you kind of didn't make it because you didn't do anything right. And you're so right, that self-inventory check of, wait, what is my purpose? Like, why am I doing this? Do I even care about being this? What's become your why as time has changed? Like, how, has your why changed? Has it upgraded? Has it become deeper, better? What's, what's?

• 25:11Speaker 01

  I can't say this is upgraded because I can't, I can't doubt anybody for whatever their why is, right? There's no, there's no better why, yours is not better than mine. Has it changed? Absolutely. I'm 50 years old now and my why has changed 10 times. But the core to my why, it was a friend of mine who explained to me the core to my why, the one thing that didn't change is that I wanted to serve others. And I said, I was like, I don't want to serve others. He was like, yes, you do. I was like, no, I don't. He was like, listen, you started brand, FUB, before it was a bias, you wanted to empower a culture. You could have called it like many designers, Ralph Lauren and Tommy Hilfiger called their own name. You could have called it Daymond John. Not sure if it'll work or not, but whatever the case is, right? Then you go and...

• 25:54Speaker 01

  You start acquiring other brands and helping people, then you start writing books to, and the books weren't about my lifestyle. The books were, display of power, how you and I have the same power, the brand within, you're the brand, power.

• 26:05Jay Shetty?

  Yeah.

• 26:05Speaker 01

  Then you go on, you start investing on people, uh, in people on Shark Tank and start giving back educational stuff there. And then you start becoming a motivational speaker. You're always thinking about how empowering somebody else. And I thought about it and I said, well, maybe I guess, you know, and, um, um, but that didn't start off like that. I started off wanting to just dress hip hop people and I loved hip hop, you know? I never thought of it like that. So you start to define, you know, yourself and see clarity down the road. But, you know, maybe you're 18 years old right now, listening to this and you have the clarity. I mean, you know, my, my youngest, my oldest daughter is a, is a championship ballroom dancer. She's been wanting to do that since she was born. She, she always knew her why.

• 26:48Jay Shetty?

  Yeah. For, for some of us, we know it straight away. For most of us,

• 26:52Speaker 01

  Yeah.

• 26:52Jay Shetty?

  it takes a bit of a journey.

• 26:53Speaker 01

  Yeah.

• 26:53Jay Shetty?

  And, and I think you're right. It's like, you're just going to be honest with what your why is right now.

• 26:57Speaker 01

  Take inventory, yeah.

• 26:58Jay Shetty?

  Exactly. Sometimes we're trying to figure out like, what's my why going to be in like five, 10 years, 15?

• 27:02Speaker 01

  You can change.

• 27:02Jay Shetty?

  Yeah, it can change. You don't know, like, you can't predict it.

• 27:05Speaker 01

  Right.

• 27:05Jay Shetty?

  You got to figure it out right now. And I know that for me, my why has been, you know, there's been whys that have been simple, like what you said, like wanting to serve people and make a difference.

• 27:15Speaker 01

  Yeah.

• 27:15Jay Shetty?

  And then when I was a kid, like my why was just, I just want to be happy. I just want to have fun, right? And it changes. And I think that a lot of people today, we can get closer to our why by taking that self-awareness check. By just taking that inventory. I love that advice. So in your book, you talk about being diagnosed in with cancer.

• 27:33Speaker 01

  Yeah.

• 27:34Jay Shetty?

  And like, for me, I feel like no matter how powerful or strong or anyone would be shaken by that news.

• 27:41Speaker 01

  Yeah.

• 27:41Jay Shetty?

  And, and, and I, there can be a shift in someone's life. There's a power shift right there.

• 27:46Speaker 01

  Hundred percent, yeah.

• 27:47Jay Shetty?

  Yeah. Tell, tell us about that moment when you find out.

• 27:50Speaker 01

  Yeah, I, I share a very personal story about, about the cancer thing. You saw, I go into the hospital, uh, uh, cause I got an executive physical and then they said, well, let's check your, uh, What are these veins here? Car- uh, carotid. Check your carotid.

• 28:05Jay Shetty?

  That's terrible.

• 28:05Speaker 01

  Yeah, check your carotid veins to see if they're clogged at all or whatever. So it could reduce the-

• 28:10Jay Shetty?

  You were feeling some pain or something?

• 28:11Speaker 01

  No, no, no. So I got, so, all right, so, so, so if I want to back it up, and I know that you talk about health and wellness a lot. Uh, a gentleman of mine, a good friend of mine, who, uh, was actually the manager of, uh, Secret Roy and Muhammad Ali, said, "Listen, with all your money, why don't you ever go get an executive physical?" And I said, "Never heard of that." I said, "I get a physical every year." I said, "You know, the doctor grabs my beanbag and then turns me around, smacks me on my ass, and tells me to go about my business, and everything is fine. I cough and everything's fine, right?"

• 28:36Jay Shetty?

  Yeah.

• 28:37Speaker 01

  He's like, "No, no, get an executive physical." I go down to UCLA. It's two days of running through all kinds of things. Six Million Dollar Man type of stuff, right? And, uh, they check everything on your body, and then they give that report back to your doctor. So they're checking my carotid veins and they're saying, you know, "Let's make sure there's no clogging there, so, you know, no possibility of a stroke." And they say, "Okay." We checked it, but they go, "You know, you got a little nodule on your thyroid. You need to go check that out." Go down to the doctor. My doctor, he says, "All right, I'm gonna take a biopsy. Ninety percent chance we know what it is, ten percent chance we don't know what it is. Of course, ten percent chance, they don't know what it is." Go to a surgeon, he says, "You're 50 years old. Uh, let me tell you something. Right now, if you were 90, I would say, no matter what, don't do anything. But you're 50, and so we're, you have a choice.

• 29:22Speaker 01

  We could take out your thyroid, but here's the issue. Fifty percent chance we're taking out a perfectly good thyroid. Fifty percent chance we're taking out something that could be challenging to you." I go and get the surgery. The one-hour surgery becomes three and a half hours, and they move a mass in my, in my throat, the size of a golf ball, out of my, out of my neck. Doctors, you know, they never tell you anything, so I go, "What is it? Is it cancer?" He says, "I don't know, I gotta send it to the lab." And it's about two weeks. So he sends it to the lab, and I know you're taking, and he, this is a top surgeon in the world where it comes to this. He knew what it was, and I can tell. So I had to mentally debate with myself. If that, if that mass was that large and it, and it potentially moved into my lymph nodes,

• 30:06Speaker 01

  and then it would move into my brain, and I could potentially have that and take the radiation pills and chemotherapy, what's the chance of me dying?

• 30:13Jay Shetty?

  Hmm.

• 30:13Speaker 01

  Right? And it could be a very long road of recovery, and I could die. So I said to myself, listen, I have to weigh it, take inventory. Two daughters, one twenty-one, two one twenty-six, beautiful women, my ex-wife, great. These girls are, uh, benefits to society, they're great girls, right? My mother, I don't wanna ever see my mother get old and have to bury her. I know I'm being selfish right now, so I won't see that. I also don't wanna be ninety years old, you know, pooping on myself and rolling around with no teeth, right? Let me go out while I'm on top, and I got a three-year-old, she's not gonna remember me. And I got a beautiful wife who's super hot, she's definitely gonna be able to get another husband. I'm gonna drink myself to death, no problem, I'm gonna go fishing every single day.

• 30:57Speaker 01

  I've lived the better, a better life than, I've lived ten lives already, you can't believe what I do. I'm cool, I've accepted death. Or, just the flip side, I wanna walk my daughters down the aisle, my mother should not have to bury me. My three-year-old, she's gonna need me, my wife is super hot, I get to sleep with that woman all, every night, every day. Holy shit, so I had to negotiate with myself first. That's a power shift, you have to negotiate with yourself first, am I gonna take this on? And when I shifted my mind to saying that I'm not going to allow this cancer, and even if it is moving to my brain, and we still don't know, you know, you have to always get checked. Um, you know, if it is moving to our brain, it's not gonna, it's not gonna beat me, right? And before the two weeks came back, cuz it was like a week and a half into that,

• 31:41Speaker 01

  I totally forgot I even was waiting for results. And when the results came back, thank God, I was clear, um, but they still checked me out. But, you know, that made me say to myself, that's what we always have to do. We have to have this negotiation with ourselves before taking a podcast or walking away from it, cuz your attorneys are like, don't do it, and you're like, but this is not your life, this is my life. This is my only shot right now, as far as I'm concerned, this person's bigger than I am. But you have to negotiate with yourself, saying, you know what? You're here for a reason, cuz you're, you're my attorney, you've probably seen this before. I know that I'm not gonna stop and you know what? It's a shitty deal and why should I take a shitty deal?

• 32:17Jay Shetty?

  Yeah.

• 32:17Speaker 01

  I'd rather, I'd rather be, because the shitty deals, I'm probably still gonna be broke or not, whatever the case is. But I'd be broke underneath somebody else. I'd rather be broke knowing I made the right decision that I was in charge of my destiny. And that's what happened. You had to have a negotiation with yourself.

• 32:30Jay Shetty?

  Yeah, I love that. That, thank you for sharing that, by the way, the full picture of it. Because the way you just gave those two framings.

• 32:36Speaker 01

  Yeah.

• 32:36Jay Shetty?

  I mean, both, I mean, one was really well told and hilarious and one was like how most people would see it. And for me, hearing both those perspectives, I mean, I've got a mentor, a spiritual mentor, who's helped thousands of people back in London. He's currently got stage four brain cancer.

• 32:51Speaker 01

  Oh my god.

• 32:52Jay Shetty?

  And, but the amazing thing that he's done, and I think, he may not say in the same words as you, but he's negotiated with himself. And all he emanates is gratitude.

• 33:01Speaker 01

  Yeah.

• 33:02Jay Shetty?

  You could just not see this man in pain. Like, you, you know, anyone else would just be falling apart. All he does is thank everyone.

• 33:08Speaker 01

  Yeah.

• 33:08Jay Shetty?

  For the work they've done, the service they've given others, how they've served God, because that's his world. Like, he's just emanating this gratitude to everyone. And you can see that even in like, the peak of pain.

• 33:19Speaker 01

  Yeah.

• 33:19Jay Shetty?

  Someone's able to reframe that.

• 33:21Speaker 01

  Sure.

• 33:21Jay Shetty?

  Like you were able to do, which is, which is phenomenal. And, and I'm glad that, you know, we, we pray and hope that you get to continue doing all the incredible work in that way, man.

• 33:30Speaker 01

  Thank you.

• 33:30Jay Shetty?

  Yeah, but that's awesome. I love that. Tell us about, let's go back a bit to building a personal brand.

• 33:36Speaker 01

  Yeah.

• 33:36Jay Shetty?

  Because I feel like that is such a hot topic today. Everyone's trying to do it. Where are you seeing the mistake between building a brand versus actually building yourself to be the brand, if you know what I mean? Like, the perception?

• 33:48Speaker 01

  I, I, I.

• 33:49Jay Shetty?

  Where's your take on that?

• 33:50Speaker 01

  Again, inaccurate inventory of yourself and not knowing your why and also projecting something that you, you know, you don't, it's not real.

• 33:59Jay Shetty?

  Hmm.

• 33:59Speaker 01

  You know? Um, people perceive that brands are only built on positive things. Um, and I hope that everybody here listening will, will lead a life that's morally correct and things of that nature, but. Old Dirty Bastard was an old dirty bastard. I mean, this is what it is, right? And he lived off of that, right? And there are a lot of brands out there and people will resonate with you if you, you know, for a lack of a better word, keep it 100, right? Um, and that's the brand that you gotta build because today with transparency, with all social media and various other things, your brand can be stripped apart in a minute. And you, we see it happen all the time, right? We, we can talk about all the Kardashians of the world and this and that who build nice brands, but how many people in the news every other week are saying that person's done?

• 34:44Speaker 01

  You know, their, their morals and their ethics were off, off kilter and what they, what they, what they acted like they were.

• 34:52Jay Shetty?

  Yeah.

• 34:52Speaker 01

  You know, so, um, what I'm not, I'm not about politics, but look at our president. You know, some people hate him, some people absolutely love him, but he's, he's true to his brand. However, you want to perceive it. And some of us are disgusted and some of us are like, that's my guy. But, and, and you know, listen, he's the most powerful man in the world and changing the way that a presidency has been looked at for, you know, hundreds of years. Think about that.

• 35:16Jay Shetty?

  Yeah, absolutely. And there's a powerful brand either way.

• 35:19Speaker 01

  Brand either way.

• 35:20Jay Shetty?

  Yeah. Tell, you, you say that your superpower is picking good people.

• 35:24Speaker 01

  Yeah.

• 35:25Jay Shetty?

  Now, as a growing entrepreneur with multiple businesses that are growing for myself, I find, and, and I speak to entrepreneurs in this same space all the time. We find recruitment is probably the hardest thing. Like it's a, it's a genuine challenge. And I want to know some of your advice when I'm recruiting. What have you seen to be those giveaways, those tips, those techniques? The, the principles that you've noticed when you're hiring? And the, the, you know, you've got like decades of experience of hiring the wrong and the right.

• 35:54Speaker 01

  Yeah.

• 35:55Jay Shetty?

  Tell, tell us a bit about that process.

• 35:56Speaker 01

  Well, most of my, most of my, most of my staff started as, uh, third-party vendors or interns. The dating process. Um, and I, I noticed that the interns, when they came to the office before people who got paid to come to the office, they leave after. They are the ones who I would end up hiring that year or five years down the road. And, and they, they came in the office, they were problem solvers. They were Swiss Army knives, um, but they were likable too. You know, uh, my businesses that have failed and my employees that have not really, uh, grown.

• 36:31Speaker 01

  We just didn't like, you know, a lot of people think that, you know, you know, don't get me wrong, don't hire an intern for your attorney. That's probably, that's probably not a great idea, right? Or you're for a doctor, right? I don't have, I don't have an intern, but, um, you know, once you give a resume to somebody, that just gets your foot in the door. After that, I want to know, can I sit next to you for eight hours a day, five days a week for the next five years of my life?

• 36:53Jay Shetty?

  Yeah.

• 36:54Speaker 01

  Right? And same with an investment. My, my entrepreneurs that we failed at a lot of times, I didn't like them or they didn't like me, whatever the case is. But if there were 10 problems, I'm not picking up the phone 10 times to talk to you. I don't like you. Maybe one time we'll pick up the phone. Right? Uh, the other ones who were successful, some of those businesses failed, but then we did another business together. So I look for people that take responsibility. I love asking people, you know, there's two questions I like to ask them. You know, do you look in the toilet after you get up? Right? Um, also, what has ever happened to you that was out of your control after you were 15 or 16 years old? Now, if they don't tell me something unfortunately devastating, like I was part of California fires, or I grew up in Darfur,

• 37:38Speaker 01

  or a drunk driver hit me, then nothing else was out of your control. And you want people who take responsibility. You know, I put a post up online the other day, and it was like me in one of the hallway shot in Vegas. And I said, man, 30 days in for the new year, and I've been on the road 18 or 20 days. And I said, I have to thank my wife. She's allowing me to be who I am. But I gotta tell you, everybody, I, this is me, and I'm very selfish. And you gotta be selfish, because if you're not selfish for yourself, then you're not gonna be able to be, you know, you're not gonna be able to be, um, good for anybody else. You have to be selfish and know your priorities. And a couple of people wrote back, what are you talking about? I can't be selfish. I have kids.

• 38:23Speaker 01

  Those are my priorities, and I can't be selfish. Right? You knew that you had a kid, right? It's not the kids' fault.

• 38:29Jay Shetty?

  Definitely not the kids' fault.

• 38:31Speaker 01

  That was your priority. That is a decision you made that you're ignoring through the process of everything else. No, that should be part of your selfishness. Or I gotta take care of my kids. However, I gotta put in hours here to help, help my kids, whatever the case is. But don't neglect it. It's like people, you know, you're a man of color like I am.

• 38:49Speaker 01

  I don't want to hear you telling me that you're a person. I understand systemic racism has happened and everything else, but I'm not waking up Chinese tomorrow or purple or white. Okay, let me get over it. How am I going to now move on with life and be somebody who's responsible and contribute? And that's what I look for in my employees.

• 39:10Jay Shetty?

  Yeah, that's great advice, man. Now I know I'm definitely going to ask a few of those questions, some of the funny ones to catch them out, but also some of the real ones. And I think the dating phase, as you put it, makes complete sense. I feel like interviews and dates are two alike.

• 39:23Speaker 01

  Yeah.

• 39:24Jay Shetty?

  But the dating phase of experimenting, taking someone with you, I know for me with my videographers, I'm always like travel with me for a week.

• 39:30Speaker 01

  Yeah.

• 39:30Jay Shetty?

  Because I want to see if I can like you for a week, we can be together for a week. You can deal with me having a good day and a bad day.

• 39:36Speaker 01

  Yeah.

• 39:37Jay Shetty?

  You can deal with me being not interesting and really interesting the next day. Like you can deal with the fact that I'm a normal human being.

• 39:43Speaker 01

  Sure.

• 39:43Jay Shetty?

  I'm not always on and off and.

• 39:44Speaker 01

  And you know, even if I was with somebody like that, I'm also watching other things. Are you now learning editing? Are you learning CG? Are you learning, you know, while you're out there? Because if you're only going to do this, are you learning new equipment? Are you learning new ways? Because I want to see you being a problem solver, because what you're going to do, you're going to plateau at a certain point. Now I got to get another videographer and an editor when you can maybe solve that challenge for me. And if you can't, I know you're trying.

• 40:11Jay Shetty?

  Yes.

• 40:12Speaker 01

  And if you can't work it out, you know what you're going to do? That person, they're going to say, I'm not really good at it, but I kind of learned the basics and let me bring this other person in or let me help you like a problem solver.

• 40:21Jay Shetty?

  Yeah, I can relate to what you said earlier. Like I feel like I'm someone who likes to give people the benefit of the doubt.

• 40:26Speaker 01

  Yeah.

• 40:26Jay Shetty?

  I like to trust rather than like micromanage and like watch over people's shoulder. What are you like when you feel someone has intentionally screwed you over or manipulated you or taken advantage? How do you respond and react to that? And how have you seen that response? Be more effective as you've become more mature in business. I'd love some training, basically. I'm asking for free coaching right now.

• 40:48Speaker 01

  Yeah, no problem. Well, first of all, I I try to understand. First of all, I don't take it personal. Number one, because I say to myself, I don't know if that person's mother told them all their life. You know, the only way you're gonna get anywhere is to stab people in the back or they grew up in a in a we. There's a lot of people growing up in very challenging areas. So I don't hold it personal. They're just trying to win. That whatever they did was their form of trying to win, right? So I think what's the book? There's a book, Habits of Influential People.

• 41:24Jay Shetty?

  Yeah, it's the Seven Habits of Highly Effective People.

• 41:26Speaker 01

  And they talk about when you're playing chess with somebody, if they make a move and do you get mad at them and curse them out because they made that move? No, because they're trying to win, right? So I I look at it the same way. Also, then I look at it, are they a good? Especially with friends, I always say to myself, because I cut off people here and there, because I meet new people and I not that they're replacing others. But I always say, if you're not a good enough friend to yourself, then you'll never be a good friend to me. Right? So I do those two things. I normally don't try to get people back. I always say, it is what it is. Appreciate it. Nice knowing you. However, this is where it goes into negotiations and building influence.

• 42:08Speaker 01

  If somebody does come to me about that person down the road, I'm gonna tell them what happened.

• 42:13Jay Shetty?

  Yeah.

• 42:13Speaker 01

  You know, and that person that screwed me will or will not know. I'll I'll tell, I'm probably not talking to them anymore, but they don't realize how detrimental that was. Because now, what if they screwed fifty people? And those fifty people all told fifty people.

• 42:28Jay Shetty?

  Totally. And and if they screwed someone who has some influence.

• 42:32Speaker 01

  Yeah, I'm not gonna go out of my way and publicly tell people, but if you come to me and say, hey, I'm supposed to work with so forth and so on, I may say, depends on the on the

• 42:41Jay Shetty?

  Relation.

• 42:41Speaker 01

  violation, I may go, well, if I ain't got nothing good to say, I'm not gonna say anything at all.

• 42:46Jay Shetty?

  Yeah.

• 42:46Speaker 01

  Or I might go, oh, no, that person's a thief. That person stole.

• 42:50Jay Shetty?

  Yeah. Yeah, but you want to be honest with that person, too.

• 42:53Speaker 01

  Yeah, a hundred percent, because then what if I didn't say that and then they screw you?

• 42:57Jay Shetty?

  Yeah. And then now you were checked with and it reflects badly on you again. Yeah.

• 43:02Speaker 01

  People just don't think about that.

• 43:03Jay Shetty?

  Yeah, they don't think about that. I I'm actually going through that scenario right now in a particular area of my work. And I was just sharing the same thing with my team.

• 43:09Speaker 01

  Who in here screwed you?

• 43:12Jay Shetty?

  It was not, no one in this room.

• 43:13Speaker 01

  You know, it works on, it works on the opposite way too, you know, um, uh, about negotiation and building influence that, you know, we look at the social networks and stuff like that. We look at that as how powerful it is, but it really started from one thing, networking. Now, what I've noticed that, uh, you know, if I just meet you at a bar and, uh, you're, you have a small commercial building, you're looking for a great plumber. I'm not going to recommend my, um, my Uncle Zeke because, uh, he burnt the turkey during Thanksgiving. He named it, he never paid me back $10 for, you know, for three years and he punched me in my, my mouth. Six, six, you know, when I was six years old. But if I met somebody else who was a plumber recently, I'd say, I don't really know this person that well.

• 43:56Speaker 01

  They seem like they were really buttoned up, organized person. I don't know them that well, but you know what? Why don't you take a card and you call them and see what happens?

• 44:04Jay Shetty?

  Yeah.

• 44:04Speaker 01

  Because I have no vested interest there, but yet I shared it with somebody else. And that's exactly what social media and retweeting, whatever the case is, and that builds influence. That's why networking is so big, uh, but a lot of people just don't grasp the simplicity of what we're talking about here.

• 44:18Jay Shetty?

  Yeah, when, when we talk about that, we're talking about networking and even now, when I was asking you for coaching, you talk a lot about how the biggest mistake entrepreneurs make is not having mentors in their life.

• 44:27Speaker 01

  Right.

• 44:28Jay Shetty?

  I 100% agree with you. I think the challenge right now is that you have a group of people who want people to be their mentor. I'm so, I mean, I don't know how many times you get asked that question. Like, damn, will you be my mentor? Will you be my mentor? What is the process to ask someone to be your mentor? What does that look like when someone's asking you that question?

• 44:46Speaker 01

  Good question. So first of all, why do you want them to be the mentor? Because, um, you know, do you want them because they understand the fundamentals? Cause a health mentor and a business mentor embarrass other people are going to be different ways, uh, you know? Also, what's in it for the mentor? I have a lot of people come and tell me their problems, right? And it's cool, but there's an old saying, don't tell anybody your problems. 20% don't care and the other 80% are really happy you have them, right? So why the hell are you telling me your goddamn problems? I got my own problems. What's in it for the mentor? That's the challenge that I find with, uh, a lot of the, the people that seek out mentors. And also are the mentors accessible? You could try to get ahold of me as a mentor and hopefully I could be one, but that's why I write the books and do social media.

• 45:29Speaker 01

  But you're going to talk to me, what, one time every six months? But if you have somebody that that has a car dealership locally in your neighborhood, who's been there for twenty years, that person understands the fundamentals of business just like anybody else. They've been through inflation, they've been through changing of technology, they've been through

• 45:48Jay Shetty?

  Economic downturn.

• 45:49Speaker 01

  All kind of stuff, right, for twenty years. Why are you looking at me, you're gonna talk to me once every six months, where you can go over there and wash those cars for that person? And get your, you know, your karate kit on over there?

• 46:00Jay Shetty?

  Yeah.

• 46:00Speaker 01

  A wipe on, wipe off, whatever it is, and talk to that person, right? What's in it for the mentor, right? So you want me to teach you about business, clean some damn cars over here?

• 46:09Jay Shetty?

  Yeah.

• 46:09Speaker 01

  Or you want Daymond John to teach you? Well, you know that I love to save animals? Go donate some time at the ASPCA or animal shelter, three days, two days a week, argument sake, and I'll spend one hour a day speaking to you. What's in it for that person?

• 46:23Jay Shetty?

  Yeah, I think that's great advice, and because I think sometimes mentorship now, as it's growing in its popularity, it's become like a popularity contest to some degree, so you just wanna be able to say someone's your mentor.

• 46:34Speaker 01

  I've always thought of that, that's a good point.

• 46:35Jay Shetty?

  Yeah, you know, it's, as it grows in popularity, like, I feel the same way, I say this all the time, I'm like, half the time, Richard Branson, or you, or whoever, may not be the right mentor, this person in your local business could be the right person for you. And then like what you said, I've, I talk a lot about how you can be mentored by people you've never met, by reading their books, by studying their lives.

• 46:54Speaker 01

  I was mentored by Napoleon Hill, that's who mentored me, Think and Go Rich, I, I've read the book now seventeen times.

• 47:00Jay Shetty?

  Yeah, yeah, and for me, I've always said people like Martin Luther King, Steve Jobs, Einstein, like, I've studied their lives, I've looked at how they made good and bad decisions, what they got right, how they did it, how they thought about stuff.

• 47:11Speaker 01

  Yeah.

• 47:11Jay Shetty?

  And I've learned so much more, I never met any of them, and, and, and I think there's so much power in that.

• 47:16Speaker 01

  Well, that's the power, that's, that's why you're, you're sharing people the power of reading or audiobooks, because what you'll find is that a lot of these people didn't know each other, Steve Jobs may not have known this person, that person, but when you start to find the finding and similarities and all these great pieces of information you're getting, I mean, is everybody wrong? You know?

• 47:37Jay Shetty?

  Yeah, exactly. And you find patterns, right? Like there's patterns, there may be different words.

• 47:42Speaker 01

  They're all goal setters, right? They all are focused on something, they all are driven, they all have failed, but they fail fast. They will reset their goals, they all, you know, focus generally on some level of family spirituality or health. There's something, you know, and you can find it all in all these books.

• 48:01Jay Shetty?

  Yeah. What are some of the mistakes you're seeing people make in negotiations? We talked about a few of them of like, you know, going straight in for the kill, straight for the win. What are the other common mistakes?

• 48:13Speaker 01

  Not knowing where they're willing to settle, or where they're, or what they want to get out of what they're doing.

• 48:20Jay Shetty?

  So you don't have your boundaries set up?

• 48:21Speaker 01

  You don't have your boundaries set up. Not stating in the beginning, or, you know, you know, everybody feels that if they say the number first, they're the one who loses. A lot of times you set the boundaries for it and you just know where it's at, right? Not caring about the other person, what they want, and not listening to them, cutting them off. You know, when, when, you know, you're supposed to communicate like your face is built, right? Like you have one mouth and two ears, right? You're supposed to listen twice as much as you talk. And if I said to you right now, you know, I'm not really feeling that well, but, so I think I'm gonna go to the store and get, you know, you may, if you cut me off, you don't know if I'm gonna say I'm gonna go to the store

• 49:04Speaker 01

  and get some medicine, or I'm gonna go to the store and get some food, or I'm gonna go to sort of pick up my wife and that she's gonna take me home from there. You've never heard the last part of the information. And when people are communicating with you, almost the most valuable piece of information they're trying to share is at the end.

• 49:20Speaker 01

  A lot of people try to cut people off and stuff like that. Also, not understanding body language and how people communicate. You know, over sixty percent of communication is body language. Only eight percent is what people care about, is only eight percent is what you say, and the rest is how you say it.

• 49:34Jay Shetty?

  Yeah, that's for sure. That is a hundred percent for sure. What's the worst body language in a negotiation that you've seen or you've perceived? Is it as simple as like, you know, closed body language, crossed hands? Or is it more like just lack of eye contact and lack of like, what are the?

• 49:47Speaker 01

  First of all, it's a handshake.

• 49:48Jay Shetty?

  Yeah.

• 49:49Speaker 01

  Second of all is not remembering people's names, right? Um, but it depends on what side of the table you're on.

• 49:56Jay Shetty?

  Hmm.

• 49:56Speaker 01

  You know, if I'm a, you know, if I'm a guy and I'm negotiating with you and I feel like hmm, it's okay if I want to do the deal or not. But if your legs are cocked spread wide open and or your, you know, your, your, your, your legs are in a triangle and you're leaning back, I'm feeling like you're trying to assert dominance on me.

• 50:17Jay Shetty?

  Hmm.

• 50:18Speaker 01

  Right? So what am I gonna do? I'm gonna start either leaning back or doing the same. Right? So it all depends on how you're looking at, at the individual, you know what I mean? And, and, and, and, and listen, you could be in a cold room and somebody's crossing their arms. It doesn't necessarily mean that, uh, it's because, you know, they're trying to play off.

• 50:38Jay Shetty?

  Hmm.

• 50:38Speaker 01

  You know? Um, so those are a lot of things that people can do. Like when you're looking at body language is, is very important. If you walk into a room and you want to have more of an intimate discussion, don't put any objects between you. Now, we have mics between us, but you'll see people and they don't, they're not conscious they're doing it. But they'll put big trays in between people and big phone because they want to create this distance because they don't, they, they don't want to be that close. You know what I mean?

• 51:02Jay Shetty?

  Yeah. Big table and trays and then, yeah.

• 51:05Speaker 01

  Yeah. And listen, this is a lot of little keys you can use, you know? Uh, people believe that you're less likely to lie when you're touching them. So make sure that when you're leaving, you know, you shake their hand and say at that moment, I can't wait to do further business with you. If that's how you feel.

• 51:19Jay Shetty?

  Yeah.

• 51:19Speaker 01

  That's gonna be twice as more effective than just saying it when you leave.

• 51:21Jay Shetty?

  Yeah, totally. The thing I find though, that with the people who do this maturely and immaturely is like sometimes you see someone who's following the textbook version, but it's a technique, it's not real.

• 51:32Speaker 01

  Right.

• 51:32Jay Shetty?

  And I feel like that's where you always sense that, you know? You can sense when someone like knows all the NLP and the perfect way to look at someone.

• 51:39Speaker 01

  Yeah, yeah, yeah.

• 51:40Jay Shetty?

  You know, and you learn all those techniques, but then when it's not genuine, when, when that person doesn't believe it. Someone like you who's been in business for many, many years is gonna sense that straight away.

• 51:48Speaker 01

  Yeah, you know when you sense that? When they're, they're, they're all buttoned up, they're printing, and every time you ask a question, they go, "You know what? That's a really good question." Bullshit! You know that's not a good question, and I ask them stupid ass questions sometime, so then they tell me that's a really good question. I go, "Okay, no problem."

• 52:03Jay Shetty?

  I, I wanna, can I one day just watch you interview yourself? I just wanna watch, like, I just wanna literally, I can just hide anywhere, behind a curtain or whatever it is. I just wanna watch. Honestly, I'm not even joking, it'd be hilarious. We should film it, we should edit it up, like, we should.

• 52:19Speaker 01

  We should do that.

• 52:20Jay Shetty?

  We should show you catching people out. It should be an addition to Shark Tank. It should be an added moment.

• 52:24Speaker 01

  Oh, it's on Shark Tank, because it's a picture sometime an hour and a half long, and you don't see when we're, when we're saying stuff like that.

• 52:30Jay Shetty?

  Yeah, yeah, yeah. You know what I mean? Yeah, but you must laugh a lot in between.

• 52:33Speaker 01

  Of course we do.

• 52:34Jay Shetty?

  Yeah, you must laugh a lot in between the kinda stuff you see.

• 52:36Speaker 01

  If you think I'm saying crazy shit, you should hear Barbara and Kevin.

• 52:39Jay Shetty?

  Oh, really?

• 52:39Speaker 01

  Oh, my god.

• 52:40Jay Shetty?

  But they don't say it on camera, but you say it.

• 52:42Speaker 01

  They say it on camera, ABC edits it out because you got these poor little kids watching the show.

• 52:48Jay Shetty?

  Tell me about, you know, having been in business, I mean, since you worked at 10 years old, so four decades of, of experience, what challenges you now in a negotiation, a persuasion in business? What, what is like the thing that challenges you now, and it may not even be business, it might be more personal? What's, what keeps you excited and focused?

• 53:05Speaker 01

  Saying no, saying no challenges me now, because, you know, you wanna say yes to everything. Right? And, and it's, and it's, and the only thing you can't get back is time, so your inventory is your time. I think that's the most challenging thing, because, listen, at 50, if I do deals right now, they may be around until I'm 70. Do I know that that's what I wanna still do? You know, and work that hard on new businesses? But I just love business too, and the opportunity is there, right? So I think that's the biggest challenge.

• 53:38Speaker 01

  Uh, yeah, that's it and time.

• 53:40Jay Shetty?

  Yeah.

• 53:41Speaker 01

  Cause I need more time to take care of my health and be with my, my little girl. So it's really time I look at.

• 53:47Jay Shetty?

  Was there a deal that you're like, oh, I wish I never passed on that? Were any of those, have you always felt good about?

• 53:53Speaker 01

  No, no, never because um. It doesn't mean that if I did the deal that the outcome would have been the same. And um, some deals I've passed on. Um, have turned to be really big, big, big deals. However, if I, if I, if I go in life being concerned about the ones I passed on. But what about all the ones that failed that I passed on? Right? I can't, I, you know, you can't have it all.

• 54:16Jay Shetty?

  Yeah, yeah, yeah. But it seems like you have that sense of like that detachment and that bird's eye view because I feel like. That, that takes a lot of maturity too, to be able to.

• 54:25Speaker 01

  No, it takes being screwed a bunch of times and losing a bunch of money on shitty deals and then go, wait a minute. Wait a minute, Mr. Know-It-All?

• 54:32Jay Shetty?

  Yeah, yeah.

• 54:32Speaker 01

  Did you check those boxes prior to doing the deal that you know you need to check? Know you emotionally was invested in and you got too excited about it.

• 54:41Jay Shetty?

  Yeah, tell us that, yeah, I like that because when I'm listening to you like. You know, you have a big heart, you're optimistic, you want people to win.

• 54:48Speaker 01

  Yeah.

• 54:49Jay Shetty?

  Which are all beautiful emotional qualities. When is it right to let emotion be useful in business and when it can it be wrong?

• 54:58Speaker 01

  I think gut. Emotion is two different things. I think your gut told you not to do the podcast.

• 55:03Jay Shetty?

  Yeah.

• 55:03Speaker 01

  Um, so I think we don't trust our gut. I didn't start to learn to trust my gut until I was about thirty five years old. Uh, for two reasons. I think that at first I was like, nobody, who you David, Mr. Know-It-All? Why, you know, whatever, you know what I mean? Or the numbers look good on paper.

• 55:19Jay Shetty?

  Yeah.

• 55:19Speaker 01

  Or whatever the case is, and I didn't learn to trust my gut. Um. Emotion is fine, but you still gotta check the boxes. You still gotta say, man, I really wanna do this, you know, like, you know, listen. It's like meeting a beautiful. Girl for me, but for other people it could be guy or girl, whatever the case is, and everything's right. It only goes down after that usually, you know?

• 55:42Jay Shetty?

  Yeah, when you think everything's right.

• 55:43Speaker 01

  Yeah, you go on a date with her and shit and it's really nice and then she takes her teeth out. You know, the table, nothing, nothing wrong with having fake teeth, but you didn't tell me about those. You know what I mean? And then she just, she smells really bad. I didn't, I didn't know.

• 55:57Jay Shetty?

  It sounds like it's happened to you before.

• 55:58Speaker 01

  No. Um, and that's what happens usually with businesses and stuff like that. You get really excited over it, but maybe you didn't look at all the boxes. Is the distribution right? Is the operator, the partner, they're, they're a great partner, you know? Um, so it, it just happens. So it has happened to me in, in the past a lot. So now I'm, I'm almost like, you know, I like to say like, I'm a, I don't get buyer's remorse as much because it's like if I go to the store and I see something I really like, I don't buy it right away.

• 56:29Jay Shetty?

  Yeah.

• 56:30Speaker 01

  I go home. But if I can't get that off my mind, I'll go back.

• 56:33Jay Shetty?

  Yeah.

• 56:34Speaker 01

  Right? And it's the same thing in a business. You see Shark Tank, you know, it, it, it, it's, it's, it's all speeded up because we're right there in the room that time and I gotta make that decision. But normally other businesses, I can look at it for two months, three months, six months. They're like, well, we got another deal coming. All right, take it.

• 56:52Speaker 01

  If not, you know?

• 56:53Jay Shetty?

  Yeah.

• 56:54Speaker 01

  I'll, I'll look at it for a little while.

• 56:55Jay Shetty?

  Yeah. You were mentioning that you were spending a lot more time on your health and wellness now.

• 57:00Speaker 01

  Yeah.

• 57:00Jay Shetty?

  Like that's become a priority. What are some of the routines or aspects that have become key for you personally in the way you're doing it?

• 57:06Speaker 01

  Um, I try to get an IV every week.

• 57:08Jay Shetty?

  Okay.

• 57:09Speaker 01

  You know, um, I started taking testosterone because I had a low, low testosterone level. But I didn't realize, and right around the time with the cancer, I didn't realize that maybe half the reason I was thinking so negatively because I had low testosterone, that, that almost puts you in depression. Right? You know, so, you know, I make sure I take that. Um, uh, I'm trying to stop, cut down on alcohol and on, um, meats, uh, and go more, um, plant-based. Um, of course, uh, you know, I'll be on the road a lot. I need, I, I ripped my, my shoulder, but I need to, you know, obviously try to put in an hour to two hours worth of some level of cardio every single day. And I go to the doctor every, as much as I, acupuncture as well.

• 57:54Speaker 01

  Um, and then I go to the doctor as much as I can to have my blood levels checked and everything else to make sure that everything's in line. I make that a priority over everything else.

• 58:03Jay Shetty?

  Yeah. And those all sound like good. Easy to do things now.

• 58:07Speaker 01

  Yeah, and I try and I try to alkaline my body as much as possible.

• 58:10Jay Shetty?

  Yeah.

• 58:11Speaker 01

  You know, green juices and everything else.

• 58:12Jay Shetty?

  Yeah, that's a huge one. I I've been taking celery juice for the past three months. It changed my life.

• 58:16Speaker 01

  Yeah, I heard celery juice is really great.

• 58:18Jay Shetty?

  Life changing. I mean, I had a lot of people. There was a lot of, we we had the king of celery juice on the podcast, the medical medium. And it's like, a lot of people are like, oh, he's just trying to make money. I was like, he doesn't own celery, like, you know.

• 58:28Speaker 01

  Yeah.

• 58:29Jay Shetty?

  But like, you know, the guy doesn't, maybe he owns celery farm.

• 58:31Speaker 01

  He drink it every morning?

• 58:32Jay Shetty?

  Yeah, I drink it every morning. It's changed my life. And I was the same, like, it was to alkaline my body. It was the same thing. And and I started doing it for the past three months and I feel phenomenal. And I was, and I can't, and it's, it's not just a placebo effect because I know how my stomach feels.

• 58:45Speaker 01

  Right, right, right.

• 58:46Jay Shetty?

  You know what I mean? It's not just how I feel up here. It's like, I can tell that my gut.

• 58:49Speaker 01

  Do they sell it like that? Or you gotta go get it blended at the whole, at the um, the natural food store?

• 58:53Jay Shetty?

  So there's a method of blending it perfectly to have its most like rich form at home, which he talks about in his book. But I just get it. I just pick it up at like Creation or Cafe Gratitude or one of these health stores. Uh, but you can do it to the perfect kind of consistency.

• 59:08Speaker 01

  And the celery juice king told you that?

• 59:10Jay Shetty?

  Yeah, well, that's not his name. His name's the medical medium, but he's like well known for.

• 59:14Speaker 01

  Okay, so he didn't name himself celery juice king?

• 59:16Jay Shetty?

  He did not call himself that. I just called him that. Yeah.

• 59:18Speaker 01

  You called him celery juice king?

• 59:19Jay Shetty?

  Yeah, yeah, yeah.

• 59:19Speaker 01

  Alright.

• 59:20Jay Shetty?

  Is that a good name?

• 59:22Speaker 01

  I guess.

• 59:23Jay Shetty?

  Make you listen to it? No, no, no. He's like, he's the guy who's like most well known for being the movement bringer of like, drink more celery juice.

• 59:29Speaker 01

  Got it.

• 59:29Jay Shetty?

  That's what I mean. But but it worked. As my point is, it works. I feel better. So it's.

• 59:33Speaker 01

  Got it.

• 59:33Jay Shetty?

  It's great. Uh, a few more things that I want to touch on. You just, you know, even from today, this is the first time we're meeting. You know, we never met. A lot of people who have on the podcast, I've met them before. I'm friends with them. I know them. I didn't, I was fascinated by you because I find you hilarious. I find you real. Uh, I find you someone who leads with their heart but takes their head with them effectively.

• 59:54Speaker 01

  Sure.

• 59:54Jay Shetty?

  Uh, in in the way you make decisions. Where, you talk about legacy in your book and building legacy. Wha- what's building your legacy right now? Like, where where are you seeing your legacy go?

• 1:00:07Speaker 01

  I think my legacy is being built um by. Men, women, people of color, people who felt that they didn't have the wherewithal or the resources to become successful, and I think that they see me because I make it very transparent about dyslexia and lack of having a great upbringing slash education and resources, that I think they see me and they say that they can do it. And I just hope that the next Oprah Winfrey or Steve Jobs is, you know, at home, 10 years old, in their pajamas, eating some cereal, watching me on TV and saying, "Well, why can't I do it?" You know, because when I grew up, I didn't see anybody who could do it who looked

• 1:00:47Speaker 01

  like me. And when I did see them, they had something to do with sports or music. And if you didn't have a talent or you couldn't have, you know, you weren't an athlete, then how can I do it, right? But when you see me, and unfortunately, you know, I'm one of the few people of color on TV, business orientated, that's globally recognized, that created a brand, unfortunately. And there's many who have done that, many, right? But when you see me, that's what I think is gonna be my legacy.

• 1:01:19Jay Shetty?

  Yeah, that's beautiful. And I think that's an awesome one. It's definitely for me too, you know, I never grew up seeing anyone who looked like me on TV.

• 1:01:26Speaker 01

  Yeah, but now people get to see you.

• 1:01:27Jay Shetty?

  Yeah.

• 1:01:28Speaker 01

  Right? And, you know, I don't know much about your history. I know a little bit about it, and my team was sharing with me. You know, you're gonna change people's lives. There's gonna be somebody out there who wants to do exactly, or you probably are already, you're probably doing it from different ways, but they're gonna wanna emulate you. So, a lot of times when the kids come up to me and say, "I wanna be on Shark Tank," I go, "Yeah, we need somebody to replace Kevin. I want you to sit on, I don't want you to be there, I want you to be here."

• 1:01:54Jay Shetty?

  Yeah.

• 1:01:55Speaker 01

  They're like, "Well, I'm gonna be like you." I'm like, "No, you're not gonna be like me, cuz then you're gonna fail. I want you to be bigger than me."

• 1:01:59Jay Shetty?

  Yeah, yeah. That's beautiful. Yeah, I find that mentors who can say that, that's the real deal. When you say, "I'm happy for you to be bigger than me," that's really beautiful. Yeah.

• 1:02:07Speaker 01

  Please do.

• 1:02:08Jay Shetty?

  Yeah, that's beautiful, man. Thank you again for that. I really appreciate it. You've talked a lot, your book, just focused on relationships, relationship, relationship. But what I liked about your book is that... It's simple yet profound, like it's easy for anyone to understand.

• 1:02:20Speaker 01

  Yeah.

• 1:02:20Jay Shetty?

  But it's like you're breaking it down. And one of the ones that I love, and you say be slow to judge and quick to forgive.

• 1:02:26Speaker 01

  Yeah.

• 1:02:27Jay Shetty?

  And I feel like that is so powerful and counterintuitive to where we are today. We're very fast to judge and we take ages to forgive, right? Or we never get there. Tell us how you learned that and how you learned to do that in business and in life.

• 1:02:41Speaker 01

  Well, it goes back to a little bit of what we were saying earlier that, you know, who am I to judge you? I mean, listen, only God can judge you, right? I, I, when I make a decision on Shark Tank, it's only if this investment is good for me. It's not if you're gonna be good in life or not, right? Um, and you know, I've learned that I've made the wrong judgments often, you know? And I, and, and then I should have forgave those people. You know, there was a, I don't know if I put it in this, in the book, but there was a woman, a woman who worked for me one day. And this is when I first started FUBU and FUBU was just getting going. And I was like, she kept coming to the office at 11:00. She's supposed to be there at 9:00. Okay, now here's the challenge in the fashion business. On Monday morning, if people sold out of your clothes on the, during the weekend or Friday, they're calling all the vendors on Monday morning.

• 1:03:26Speaker 01

  If you're not picking up the phone at 9:00, then that person's not gonna pick up FUBU. They're, they're, they're gonna call Levi's next and Nike and whoever else they sold out. So I'm gonna miss a lot of money. She wasn't coming in until 11 o'clock. And I felt like, I took it very personally. You are ruining my shot. You know what I've done for the last 12 years to get to this point in my life? I'm paying you. I didn't ask you to come here and apply for a job. You're applying for a job. And then my partner, who was a mentor, an older guy, said to me, you ever ask her what's going on? Do you know, maybe she's a, maybe she has a mother who's sick with cancer. She knows that she's gonna lose her job.

• 1:04:07Speaker 01

  But the only way that she can ever help her mother in the daytime is just hold on as long as possible. Get to work here and do whatever. Do you know what's going on? And I said, I don't. And I, and then I said, I go, I go and ask her what's going on. Not as bad as that, but something that really wasn't great. And I could understand.

• 1:04:30Speaker 01

  We shifted around for her to come in a little later, somebody else who stayed later to come in earlier. The woman ended up working for me for 20 years, one of my best employees. And it was because I cared about her and I just asked her. You know, power shift is not about only power in you. The power shift is about reversing the power and giving it to your staff, giving it to your husband, your wife, your whoever the case is, because they'll value you more and give you more power. You know, when I'm at work, you know, I'm Batman and everybody else is Robin. And then I'm Robin and I allow them to be Batman too. Because if I hired you to do this, then why am I acting like I know more? No, no, no, you're Batman, tell me what to do, right? So, you know, that's how I came up with that theory over the course of time though.

• 1:05:14Speaker 01

  And over the course of time, my turnover in my staff has been much, much less. I almost have zero turnover in my staff, just because of the flexibility and being able to just tell people you care about them. People half the time just want to know that you give a shit.

• 1:05:28Jay Shetty?

  Yeah.

• 1:05:29Speaker 01

  You know?

• 1:05:30Jay Shetty?

  Yeah, that's phenomenal, Damon. Thank you so much. We end every interview with a final five, so it's our rapid fire round. So you have to answer all of these questions in one word or one sentence maximum.

• 1:05:40Speaker 01

  Sure.

• 1:05:40Jay Shetty?

  Yeah, okay, so here's your first one. So I'm gonna name a title of your books, each of them, and I want you to give us one powerful lesson from each of them. Sound good? Okay, cool. All right, so let's start with Display of Power.

• 1:05:54Speaker 01

  You and I both have the same power. Which one is gonna display it?

• 1:05:58Jay Shetty?

  I love that. That's awesome. The Brand Within.

• 1:06:03Speaker 01

  You're a brand. Or describe yourself in two to five words.

• 1:06:08Jay Shetty?

  Nice. Okay, The Power of Broke.

• 1:06:11Speaker 01

  You don't need money to make money.

• 1:06:12Jay Shetty?

  Nice. Rise and Grind.

• 1:06:15Speaker 01

  How are you using 24 hours a day?

• 1:06:17Jay Shetty?

  And Power Shift.

• 1:06:19Speaker 01

  That's it. How do you take back the power, not lose the power? Don't let anybody take power from you.

• 1:06:25Jay Shetty?

  Yeah, I love that idea though, what you just said about the power shift of like, the power shift sometimes is you to your employees, you to other people. That empowers you more than trying to hold all that power. That's so powerful. I love that. Okay, second question. What's a...

• 1:06:38Speaker 01

  You just asked me five questions.

• 1:06:39Jay Shetty?

  No, I know, I know, but that was in one. I put it all in one. I'm gonna ask you four more, if that's okay.

• 1:06:44Speaker 01

  No, it's fine. I just didn't know you didn't know how to count.

• 1:06:49Jay Shetty?

  Fair enough, fair enough. I wanted to get more out of you, man.

• 1:06:51Speaker 01

  All right, no problem, no problem.

• 1:06:52Jay Shetty?

  You've got a lot of good stuff to say.

• 1:06:55Speaker 01

  I get it, I get it. You know, guys brag three times the amount of what they've really done.

• 1:07:00Jay Shetty?

  Yeah.

• 1:07:00Speaker 01

  And women reduce it three times the amount, you know, so.

• 1:07:02Jay Shetty?

  Yeah, it's something that gives you more opportunity to brag.

• 1:07:04Speaker 01

  Yeah, so if you tell me one, he's five. If a woman tells me five, it's really two, two and a half, whatever.

• 1:07:10Jay Shetty?

  Tell me about a mentor in your life who's made the difference. Who's the mentor in your life in your entrepreneurial journey that's made the biggest impact?

• 1:07:18Speaker 01

  Biggest impact, biggest impact, no. First of all, that's mom, but I would have to just think of somebody else, because that's the easy one. Jay Abraham.

• 1:07:27Jay Shetty?

  Oh, yeah, yeah, absolutely. Yeah, awesome. Okay, great. A business that you admire the most?

• 1:07:33Speaker 01

  Business that I admire the most? Well, company would be Nike.

• 1:07:36Jay Shetty?

  Yeah, company, yeah.

• 1:07:37Speaker 01

  Nike.

• 1:07:37Jay Shetty?

  Nike, okay, cool. What's your favorite thing about your wife?

• 1:07:42Speaker 01

  Her ass.

• 1:07:44Jay Shetty?

  I didn't ask, yeah, we asked it.

• 1:07:46Speaker 01

  All right, my wife got the best ass in the business, man. You should see these things.

• 1:07:50Jay Shetty?

  I'm okay, I don't wanna. She's your wife. She's your wife, I respect.

• 1:07:55Speaker 01

  Bam, I miss her. I miss you, boo.

• 1:07:57Jay Shetty?

  Where is she right now?

• 1:08:00Speaker 01

  Right here, right here.

• 1:08:03Jay Shetty?

  And your biggest lesson or takeaway from the last 12 months in your life?

• 1:08:11Speaker 01

  The last 12 months? Great question never been asked before. Biggest takeaway from the last 12 months in business?

• 1:08:23Jay Shetty?

  Oh, in life, it could be anything, whatever you want.

• 1:08:25Speaker 01

  Not gonna be life, because that'd be different. In business, Gen Z doesn't like credit cards or credit because they grew up

• 1:08:36Speaker 01

  after 08, and they don't trust banks, and how can I sell to them?

• 1:08:43Jay Shetty?

  When you find the answer, you come and tell us. No. We'll watch you do it. There you go. We'll watch you do it. Everyone, that was Daymond John, Power Shift, out 10th of March. Transform any situation, close any deal, and achieve any outcome. Go grab the book. We will put the link into the bio, into the comments, so you can go and grab a copy of this book. If you want to learn more about negotiations, closing deals, and of course, all the great business advice he shared today. Damon, thank you so much, man. Thank you very much. So grateful to meet you, honestly. Thank you so much.

• 1:09:23Speaker 02

  Now, more than ever, we need someone on our side. But Rob Whitman? Whitman's votes drove up costs, cut Medicaid, and risked 350,000 Virginians' health care to pay for tax breaks for himself and his donors. He's not on our side. Shannon Taylor will fight corruption, cut taxes, and bring down costs. This November, vote for Shannon Taylor. She's for us. Paid for by HMP, theHouseMajorityPact.com. Not authorized by any candidate or candidate's committee.

• 1:09:53Speaker 03

  Mr. President, my company tore me of the explosion on our rig. On October 2nd. Causing massive water displacement and triggering a tsunami.

• 1:10:00Jay Shetty?

  They all heap the blame on me.

• 1:10:02Speaker 03

  Tom Cruise is. Digger got us into this mess, and Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:10:09Speaker 04

  What would happen if I stopped drilling? You stop, you freeze it, yes, that's what.

• 1:10:14Speaker 03

  With great power comes great deniability.

• 1:10:17Speaker 04

  I'm not the first then.

• 1:10:18Speaker 03

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a middle without parent.