Pod Insights Stuff You Should Know SYSK's 12 Days of Christmas… Toys: How Easy Bake Ovens Work About this episode Easy Bake Ovens are as iconic as a toy can get, as American as apple pie or baseball. Learn all about these light bulb cooking, working ovens that endanger children to this day, in this classic episode.
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1:06 Josh Clark? Well, friends, we've reached the end of our playlist, the Stuff You Should Know 12 Days of Christmas toys. This one is one of my all-time favorite episodes, not just toy episodes, but favorite episodes, the Easy Bake Oven, which had this huge cultural impact and still does today. If you want to make somebody nostalgic, just say "Easy Bake Oven" and watch their eyes well up with tears. It's really fun. At any rate, we want to thank you for joining us on this journey through our Christmas toy episodes. We want to wish all of you happy holidays and Merry Christmas from Stuff You Should Know.
1:46 Speaker 03 Welcome to Stuff You Should Know, a production of iHeartRadio.
1:56 Josh Clark? Hey and welcome to the podcast. I'm Josh Clark and there's Charles W. Chuck Bryant. There's Ramsey over there, the huge, uh, which means it's time for Stuff You Should Know, nostalgia edition, colon, TS Hodgman.
2:12 Speaker 04 Yeah, we've done a few toys, um, Play-Doh, uh, slinkies, right?
2:20 Josh Clark? Mm-hmm.
2:21 Speaker 04 What else?
2:22 Josh Clark? Well, does a boomerang count as a toy?
2:25 Speaker 04 Uh, it's a way of life, mate.
2:30 Josh Clark? We've done tons. We did silly putty.
2:31 Speaker 04 Silly putty, sure.
2:32 Josh Clark? Uh, we did, um, uh, you know, a bunch.
2:36 Speaker 04 That, uh, the balls?
2:39 Josh Clark? Yeah, the balls, the balls episode, how balls work.
2:43 Speaker 04 They're round and they bounce.
2:44 Josh Clark? We said balls like a million times in that episode.
2:47 Speaker 04 Uh, yeah, this one's kind of cool, though. The Easy-Bake Oven, which I never had one. Did you ever have one in your home?
2:53 Josh Clark? I don't think so, no.
2:54 Speaker 04 I don't think my sister had one either.
2:56 Josh Clark? Although I was a pretty tubby kid, so it's possible that my mom was like, make sure your brother doesn't know you have one of those. Do not feed your brother anything from there.
3:05 Speaker 04 Uh, but it's interesting that this is one where, uh, sort of a very simple idea, and you never can tell what's gonna hit toy-wise. Nothing super complex about this, other than you could literally bake food and sort of pretend to be an adult in the kitchen.
3:24 Josh Clark? That's, that was the basis of it, being an adult. That was kind of, uh, Kenner's thing. And Kenner, the people who made Star Wars toys were the ones behind this, and they were very much into, um, toys that, like, let kids pretend they were grownups.
3:41 Speaker 04 Yeah.
3:42 Josh Clark? That was their bag.
3:43 Speaker 04 Yeah. I have a new neighbor, actually. Shout out to Rick. Kathy, hey guys.
3:48 Josh Clark? Well, they really got under your skin, huh?
3:51 Speaker 04 What?
3:51 Josh Clark? Rick and Kathy got a shout out on the podcast and they're new neighbors? Geez.
3:55 Speaker 04 Yeah, because he worked for, I was talking to him and I was like, he seems like a good guy. And I was like, what, you know, what do you do, Rick? He's retired now. What did you do? And he's like, I was a toy and action figure designer for Kenner. And I was like,
4:07 Josh Clark? Wow.
4:07 Speaker 04 Whoa.
4:08 Josh Clark? What years?
4:09 Speaker 04 He came on after, his first, the first thing he worked on was the Tim Burton Batman movies.
4:15 Josh Clark? Nice.
4:16 Speaker 04 And he stayed on for a long time, like his whole career, like after they were sold and everything.
4:20 Josh Clark? Wow.
4:20 Speaker 04 Pretty neat.
4:21 Josh Clark? That is very cool.
4:22 Speaker 04 Yeah.
4:23 Josh Clark? Good for him.
4:24 Speaker 04 Yeah, so he still does wonderful sculpture, so.
4:28 Josh Clark? Oh, I'll bet.
4:29 Speaker 04 Just go after Rick Watkins art online and, and check it out.
4:33 Josh Clark? I'm going to check it out.
4:35 Speaker 04 But, I mean, Kenner is such a big deal to like, to people our age and of many ages, but I didn't realize that they, I didn't realize their origin as a company.
4:45 Josh Clark? Remember in the, we talked, we did a whole action figures episode, remember?
4:49 Speaker 04 Oh, yeah.
4:50 Josh Clark? And we talked a lot about Kenner. Was that a two-part episode? Or was it just like an hour and a half long?
4:55 Speaker 04 Hmm, I feel like it was just long.
4:56 Josh Clark? It was very long, but, um, Kenner almost didn't do the Star Wars ones, if I remember, but for us at least, that put Kenner on the map. What I didn't realize is that Kenner was already on the map as far as toys go.
5:10 Speaker 04 Yeah.
5:10 Josh Clark? And one of the ways that they got there was from the Easy Bake Oven, which debuted in November of 1963, right around the time that John Kennedy was shot.
5:19 Speaker 04 Yeah, but, uh, Kenner had been around since the 1940s. Um, Albert, Philip and Joseph Steiner, um, formed the company after, as legend goes, uh, one of them saw a bubble, you know, maker, bubble wand or whatever you call them.
5:35 Josh Clark? Yeah.
5:36 Speaker 04 And it was like, hey, if I could do a gun that shoots bubbles, we might be on to something. And that was their very first product is the Bubblematic Gun.
5:43 Josh Clark? Yeah.
5:44 Speaker 04 And then whatever, less than 20 years later, the Easy Bake Oven, even though as we learned today and yesterday, there had been toy ovens since like the Victorian days.
5:54 Josh Clark? Yes, like really, really dangerous ones.
5:58 Speaker 04 I know, like real, real little ovens.
6:00 Josh Clark? Yeah, like wood burning pellet, solid fuel stoves made of cast iron that were sized down for little kids to use.
6:08 Speaker 04 Yeah, basically like, here's the oven that can kill your parents. We'll just make a smaller one that can kill you.
6:14 Josh Clark? Right, yeah.
6:16 Josh Clark? Yeah, so the, the children's play oven, functioning play oven, history very kind of closely tracks the real oven history, right?
6:27 Speaker 04 Yeah.
6:28 Josh Clark? Like when there were cast iron, wood burning ovens, there were kids versions of them. As they, as real ovens moved into electric ovens, there were kids versions of them. Apparently, Lionel, the train, the model train makers, they made some in the 30s. Also, we want to give a shout out to Lisa Hicks and the people at Collectors Weekly for a great article we also used for this episode too. But in the 30s, there were electric ovens. By the 40s or 50s, I think there were fiberglass insulated ovens, electric ovens. It was just like a small oven for kids. But they were ovens, they were extremely dangerous.
7:11 Josh Clark? And Kenner had this really great idea. And the reason that this idea came about at Kenner to begin with is apparently Kenner was really big on having, like, ideas could come from anywhere. Anybody in the company flowed an idea. And people would listen and they had like regular meetings where, you know, there were bull sessions, maybe they ordered some like chow mein or something like that. Everyone rolled up their sleeves and relaxed and spat out ideas. And one of the salesmen from Kenner came back in from the field and said, you know what? I saw something. I saw some pretzel vendors keeping their pretzels warm on the street using a light bulb.
7:52 Josh Clark? What if we used a light bulb to heat up an oven for the little kiddies? And somebody, I think Charles Howes, Ralph Howes?
8:02 Speaker 04 Well, Norman Shapiro was that gentleman and then Ronald Howes.
8:06 Josh Clark? Ronald Howes.
8:06 Speaker 04 Was the. Big time inventor for Kenner. Who had a couple of like really big products under his belt. And he was like, that's an ace's idea.
8:18 Josh Clark? That's exactly how he talked.
8:19 Speaker 04 Yeah, probably so.
8:21 Josh Clark? Everyone hated him for it. But he was really good at inventing toys, so they had to put up with it.
8:26 Speaker 04 Yeah, but Kenner's deal, like you were saying, was find things that mimic adult things. And that's like kinda, I bet like kids are gonna dig that stuff. And they did from like, and kids still do, little toy lawn mowers.
8:37 Josh Clark? Yeah.
8:38 Speaker 04 Toy bulldozers and, I mean, Ruby's got a little cleaning set with like a duster and a dustpan and a mop and.
8:46 Josh Clark? Is she OCD?
8:48 Speaker 04 No, but I mean, all the time, she will say, you know, come on daddy, let's clean and she'll hand me a mop.
8:53 Josh Clark? That's a little OCD.
8:54 Speaker 04 Uh, well, no, that's good then.
8:56 Josh Clark? Yeah.
8:56 Speaker 04 I like where she's headed.
8:57 Josh Clark? Did you have one of those, um, plastic safety razors so you could shave next to your dad?
9:02 Speaker 04 No.
9:03 Josh Clark? I did.
9:03 Speaker 04 But I was, I think a lot of boys are pretty obsessed with shaving before they.
9:07 Josh Clark? Sure.
9:08 Speaker 04 Have whiskers.
9:08 Josh Clark? Yeah.
9:10 Speaker 04 And I think I heard that that would actually stimulate hair growth on your face.
9:13 Josh Clark? I was about to say, I remember being worried about that.
9:15 Speaker 04 Yeah, because I didn't have, I had a pretty, I mean, looking at me now, you would never know, but I didn't have a lot of facial hair going on until well into college.
9:24 Josh Clark? Was it like lacking or did it come in patchy?
9:27 Speaker 04 Just a little bit, sort of like my brother is now, he just stayed in that phase where.
9:32 Josh Clark? Your brother's got a perfect chiseled face.
9:34 Speaker 04 Well, I know. That's because he doesn't have a beard.
9:37 Josh Clark? Oh, okay.
9:37 Speaker 04 But Scott can grow a pretty decent goatee now, but I don't, I don't think he could grow the full beard. But his, his was, we were both spotty, like a little bit above the lip.
9:48 Josh Clark? Mm-hmm.
9:48 Speaker 04 Little bit on the chin.
9:50 Josh Clark? The one part just kind of traced a line up to your eye from around, from under your nose?
9:55 Speaker 04 Yeah, but I mean, it was sort of a family thing. We're not hairy dudes. We don't have very hairy legs or.
10:00 Josh Clark? It is odd that you have such a full beard.
10:02 Speaker 04 Like I don't have hairy arms or anything like that. You're, you're a beast.
10:06 Josh Clark? I don't know if beast is the right word, but yes, I'm a little hairy.
10:09 Speaker 04 You're a hairy guy.
10:10 Josh Clark? My chest hair definitely plucks out from under my shirt.
10:14 Speaker 04 You ever done any like laser or anything like that?
10:16 Josh Clark? No.
10:17 Speaker 04 No? Good for you.
10:19 Josh Clark? No, I'm just, I'm hairy.
10:20 Speaker 04 No, I mean, you're normal. It's not like you're Robin Williams.
10:23 Josh Clark? No.
10:24 Speaker 04 He was hairy.
10:24 Josh Clark? Yes, he was.
10:25 Speaker 04 God rest his soul.
10:26 Josh Clark? Yes, indeed.
10:27 Speaker 04 So, back to the ovens.
10:28 Josh Clark? So, the idea's been put out there now by Norman Shapiro.
10:34 Speaker 04 Yes.
10:34 Josh Clark? Yeah, okay, so, and it was taken up by Ronald House, and this was, this was huge and groundbreaking, because again, there were unsafe ovens for kids that had been around since the 19th century. What these guys had just happened upon was the way to make another unsafe oven seem safe to parents.
10:55 Speaker 04 Yeah.
10:55 Josh Clark? That was, that was it. That was the genius of this idea. That is what made Easy-Bake ovens take off. What they'd figured out was that if they used a light bulb as the heating element, and believe me, a light bulb can, can heat up an oven.
11:10 Speaker 04 Sure. 350.
11:12 Josh Clark? Yeah.
11:13 Speaker 04 Up to 350, which is a common baking temp.
11:15 Josh Clark? Yes, from a light bulb. And actually, at first, we'll see a pair of light bulbs. But the fact is, they're light bulbs, and parents are familiar with light bulbs. They don't seem weird or scary.
11:26 Speaker 04 Yeah, it's not a wood pellet.
11:28 Josh Clark? And the fact that it's not like a heating element, like in an actual oven, it's just a light bulb, that is what they used to convince parents that this was a safe product that they could buy for their kids. It was a genius idea.
11:39 Speaker 04 It really was. And like you teased a second ago, the very first model, 1963, and if you look at that very first one, it doesn't really even look like an oven.
11:48 Josh Clark? Well, certainly, the new one doesn't either.
11:50 Speaker 04 No. I did go online. I was like, maybe I should get one of those, but they're ugly now.
11:56 Josh Clark? They, I'm sorry to the person who designed them. Yes, I'm glad you said it. They're ugly little ovens.
12:02 Speaker 04 Yeah, they should kind of go back to looking more classic, I think.
12:05 Josh Clark? Yep.
12:05 Speaker 04 That'd be my advice. But they used two 100-watt incandescent bulbs at first, one over the top and another under the bottom. Obviously, they were trying to get an even heat, because you're baking things.
12:19 Josh Clark? Right. And they very wisely designed this thing so that the actual oven part was basically inaccessible to the kit.
12:28 Speaker 04 Right.
12:29 Josh Clark? On either side. So, just imagine a box. Okay? Oh, man, here's where.
12:36 Speaker 04 I love it. It's my favorite thing, when you try to describe something visual.
12:40 Josh Clark? Let me see if I, if I close my eyes, it works. Imagine a box.
12:44 Speaker 04 Okay.
12:45 Josh Clark? And then coming out from either side of the box are a couple of little arms.
12:50 Speaker 04 Okay.
12:52 Josh Clark? But the arms are half arms.
12:53 Speaker 04 Uh huh.
12:53 Josh Clark? And they're rectangular and hollow.
12:56 Speaker 04 Okay.
12:56 Josh Clark? And there are actually openings.
12:58 Speaker 04 Mm hmm.
12:59 Josh Clark? One opening, you slide in the uncooked thing that you want to bake into the heating area, the oven.
13:05 Speaker 04 Mm hmm.
13:06 Josh Clark? Let it bake and you push it through the other, the other side, the cooling chamber. And then it comes out the other arm.
13:13 Speaker 04 Everyone, Josh just had his eyes closed that entire time.
13:15 Josh Clark? And it worked. I really painted a great picture.
13:18 Speaker 04 In your mind's eye.
13:20 Josh Clark? Mm hmm.
13:20 Speaker 04 Yes. Uh, yeah, so that's what, what's going on. You had the two bulbs. Um, and in fact, let's go ahead and take a break there.
13:28 Josh Clark? Oh, oh, okay.
13:28 Speaker 04 Nice little cliffhanger.
13:30 Josh Clark? When we come back, I'll re-describe the Easy Bake Oven again.
13:33 Speaker 04 Sounds good.
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14:25 Speaker 05 Cloud platforms, data pipelines, AI models, software tools. Most days, these systems operate quietly in the background. But when something changes, like costs go up or rules shift, organizations are forced to confront how much control and flexibility they actually have. So to understand the challenge up close, I traveled to Paris to speak with IBM's Anapola Assis and Access CIO, Giovanni Daniele, two people who think about these questions every day. Hear the full conversation at ibm.com/smarttalks or wherever you get your podcasts.
15:08 Speaker 06 Hey, it's Lunchbox from the Bobby Bones Show. Buy smart, drive for less, and trade for more. That's Toyota affordability, and it starts with a great deal on an all-wheel-drive Camry, Corolla Cross, or a Corolla Sedan with the latest features in tech. Or test drive a spacious Grand Highlander or an adventure-ready RAV4. And with so many hybrid models available, you can enjoy longer trips without all the stops, while Toyota's legendary resale value means you could get more at trade-in. Get a deal today and great value tomorrow. Shop toyota.com for deals and details. Toyota, let's go places.
15:54 Speaker 04 All right, we were at one bulb, right?
15:58 Josh Clark? Yeah.
15:59 Speaker 04 I'm sorry, no, we were at two bulbs.
16:00 Josh Clark? Right.
16:01 Speaker 04 It was so long ago, I couldn't remember.
16:03 Josh Clark? I know. It was a full ad ago.
16:05 Speaker 04 But then, what they did was, they figured if they just engineered this thing to distribute heat and hold heat a little better, almost like a convection oven.
16:14 Josh Clark? Yeah.
16:14 Speaker 04 Exactly like a convection oven, that they could go down to one bulb.
16:17 Josh Clark? Yeah, there was a dude named Charles... Hold on, I really want... Yeah, Charles Cummings.
16:25 Speaker 04 Charles One-Bulb Cummings?
16:26 Josh Clark? Yeah, that's what he was known as. Charles Cummings was a designer at Kenner, and I think in the late 70s, he designed the interior of the oven so that the bulb, one bulb, created a convection current.
16:41 Speaker 04 Yeah.
16:41 Josh Clark? So it cooked just as well as two bulbs, but you just needed one. And he owns the patent to that.
16:49 Speaker 04 Oh, really?
16:49 Josh Clark? Which is the way it should be.
16:51 Speaker 04 Yeah.
16:52 Josh Clark? He was the designer, he came up with it.
16:53 Speaker 04 That's pretty rare, too, I think.
16:54 Josh Clark? Kenner, of course, I'm sure had an exclusive license to it, but I'm sure he got, like, a decent amount of money from that license agreement. That is the way it should be. He also created the patent, or he held the patent for the add-on popcorn maker that you could put onto the Easy-Bake Oven, too.
17:11 Speaker 04 Good for him.
17:13 Josh Clark? Good for you, Charles Cummings.
17:14 Speaker 04 Charles One-Bulb Cummings. He probably lives on top of a mountain somewhere.
17:17 Josh Clark? He does.
17:18 Speaker 04 On a mountain of money. So, all right, you're down to one bulb, thanks to Charlie Cummings. They initially wanted to call this in 1963, when it was two bulbs.
17:29 Josh Clark? When it debuted.
17:31 Speaker 04 Yeah, right out of the gate, they wanted to call it in November of 63, the safety bake oven. Cause they really wanted to drive this home was that it was super safe.
17:38 Josh Clark? Right.
17:39 Speaker 04 And the regulatory bodies were like, you can't, you haven't even sold one yet. Like we don't, we're not sure if this is going to kill kids.
17:46 Josh Clark? Right. It burned a dozen monkeys during the product testing trials.
17:50 Speaker 04 Oh, that's so awful. Um, but you can't call it that yet because we don't know yet whether it's truly safe. Go ahead and sell them.
17:56 Josh Clark? Sure.
17:57 Speaker 04 But just don't call it safe.
17:59 Josh Clark? The safety bake oven. So they're like, well, what about easy? And they're like, are we still talking about this? We're done with you. Go away. And they, so they were like, okay, fine. We'll call it the easy bake oven then.
18:09 Speaker 04 Right.
18:09 Josh Clark? And they sold it as the easy bake oven and it sold out immediately. They sold it. So November 1963 is right before the Christmas season. Actually it's in the Christmas season, I think even back then.
18:21 Speaker 04 Yes.
18:21 Josh Clark? And they, they made a little more than half a million units and sold them all like before Christmas.
18:26 Speaker 04 Yeah. For 1595, which is expensive, that would be about a hundred and $30 today.
18:31 Josh Clark? No.
18:32 Speaker 04 Yeah, that's a, that's an expensive toy.
18:34 Josh Clark? Wow. And if you look at the thing, I saw a picture of one that's for sale on eBay. For really cheap, I think it was like 30 bucks or something.
18:42 Speaker 04 Really?
18:42 Josh Clark? It was unused in the box, still needed to be assembled. But if you look at it, you're like, that thing looks like a death trap. It looks like the Ford Pinto of, of children's toys from the sixties. You know, like the sharp metal edges.
18:54 Speaker 04 Yeah, sure.
18:54 Josh Clark? Like, oh, like that's what it looks like. Like, like the baby strollers we were pushed around in.
18:59 Speaker 04 Yeah. Remember that, that Dan Aykroyd SNL skit from years ago with the dangerous Christmas toys? And there was one called the bag of glass.
19:08 Speaker 04 So great.
19:10 Speaker 04 Uh, and that's all it was. It was just a bag of shards of glass. Uh, so yeah, they sold a half a million. And then they're like, we gotta make a lot more of these for next year.
19:19 Josh Clark? Yeah, because this is back at a time when toys didn't do that very often. You know, it seems like every Christmas now, people are like, well, what's the toy? We should go fight other parents for in the aisles.
19:29 Speaker 04 Right, right.
19:29 Josh Clark? Tell us.
19:30 Speaker 04 Yeah, cuz I'm training in the ring.
19:31 Josh Clark? This is when it happened organically. When you put out a toy and if it became like the fight worthy toy, that was a few and far between thing. The Easy Bake Oven was the fight worthy toy right out of the gate.
19:43 Speaker 04 Yeah, so in year two, I think they they made about 1.5 million, sold all those. And here was the, here's the little bit of genius from Kenner is anytime you can sell a supplementary product to the the big thing, then you're really cooking with gas.
20:01 Josh Clark? That's like the Gillette razor model. I think it was King Gillette who came up with that.
20:06 Speaker 04 Yeah, so what they did was they sold mixes, you know, these little instant mixes that you would pour and it would make a little cruddy cake. And they had 25 of these at first and were selling those like crazy because
20:19 Josh Clark? Like hotcakes.
20:19 Speaker 04 If you're a kid, if you're a kid, you want all those. You're like, well, I haven't tried the strawberry cake yet.
20:26 Josh Clark? Plus also it's not like
20:27 Speaker 04 Maybe it'll taste better, mommy.
20:28 Josh Clark? It's not like you're putting this in like a book, like some baseball cards. And you're like, well, I've got this one. I don't need any more. You eat that thing and you need another thing to replace it.
20:37 Speaker 04 And you poop it out.
20:38 Josh Clark? Yeah, and you're not gonna eat the poop again.
20:40 Speaker 04 No.
20:40 Josh Clark? You're going to go buy another one. And that was the genius of the other genius idea of this whole thing. There was a third genius idea too. Kenner did this so right.
20:50 Speaker 04 The licensing?
20:51 Josh Clark? I'm in awe. Not just, no, the advertising.
20:54 Speaker 04 Oh, sure.
20:55 Josh Clark? So remember, this is kids emulating grownups. That was their thing.
21:01 Josh Clark? They advertised not just to kids through like Archie's comics, but they they advertised directly to their parents too. They gone, there were ads for the Easy Bake Oven on I Love Lucy and on Hogan's Heroes, according to this Collector's Weekly article. And in these ads, if you look at a lot of old ads and even some of the newer ads too for Easy Bake Oven, it's a mom and a daughter.
21:25 Speaker 04 Right.
21:25 Josh Clark? And the the parent is like, oh, this is something we can do together. I love baking.
21:30 Speaker 04 Mm hmm.
21:30 Josh Clark? It's basically my whole life. I'm a I'm I live in 1963 and I'm a woman.
21:34 Speaker 04 Right.
21:35 Josh Clark? So I would love to share that with my daughter.
21:37 Speaker 04 Uh huh.
21:37 Josh Clark? Maybe she's old enough to have an Easy-Bake Oven herself. And that definitely helped propel uh sales for sure. Because it's not just kids going, I want an Easy-Bake Oven. It's the parents going, that'd be a great thing to do with my kid.
21:50 Speaker 04 Yeah, and of course, as uh people evolved and people became more woke over time, even though that word wasn't used.
21:56 Josh Clark? Oh, no.
21:56 Speaker 04 Um enlightened, maybe. It became a bit of a problem with gender roles and like this is for moms and daughters. They're pink and that's what you're supposed to do is be in the kitchen baking for the men.
22:09 Josh Clark? Yeah, I mean, very famously, the Easy-Bake Ovens always ended with the disclaimer like, this toy is not for boys.
22:15 Speaker 04 Yeah.
22:16 Josh Clark? It didn't really.
22:17 Speaker 04 But essentially.
22:18 Josh Clark? Yeah, it like that was this, that was what was coming through. And the weird thing is, as far as as like legendary and iconic a toy as the Easy-Bake Oven was, as gender roles and um yeah, as gender roles evolved.
22:34 Speaker 04 Mm hmm.
22:34 Josh Clark? I mean, this was, we're talking like the early 70s when this really started to become like a thing.
22:38 Speaker 04 Yeah.
22:39 Josh Clark? The Easy-Bake Oven did not evolve with it.
22:41 Speaker 04 Right.
22:42 Josh Clark? As we will see, it wasn't until the like early 2000s that they started to like respond to that kind of thing. And I saw an ad for 2014, not a boy in sight.
22:52 Speaker 04 Yeah.
22:53 Josh Clark? All girls and um it it just dancing around like the girliest Easy-Bake Oven you could possibly imagine. They actually got more girly as time went on.
23:05 Speaker 04 Right.
23:05 Josh Clark? More girl focused um as gender roles went on, which is really weird to me to be that.
23:11 Speaker 04 It is.
23:11 Josh Clark? Not just non-responsive, but almost like, no, we're going the opposite way.
23:16 Speaker 04 Yeah, and in early 2000s, Hasbro, who uh, you know, they bought out Kenner eventually.
23:21 Josh Clark? Makers of the classic Snoopy Snowcomb Machine.
23:24 Speaker 04 I never had one of those. Did you have one of those?
23:26 Josh Clark? No, neighbor did.
23:27 Speaker 04 Okay. Um, but you got to eat some of that sweet, sweet sugar ice?
23:32 Josh Clark? There was nothing like the taste of, I think, the cherry one. I can't remember, but it was just the greatest snow cone you could possibly have.
23:41 Speaker 04 And that's until you had a shaved ice later and you're like, oh wait, this is a lot better.
23:44 Josh Clark? Still the number one reigning champ.
23:46 Speaker 04 Really?
23:46 Josh Clark? Number two is blue raspberry slush puppy.
23:49 Speaker 04 Yeah, see, what I would always do was slurp that sweet liquid and that'd be left with just some faintly colored kind of just ice.
23:57 Josh Clark? Oh, yeah. No, I know. That was the problem with it for sure.
23:59 Speaker 04 Yeah.
24:00 Josh Clark? But if you did it right and you just kind of let it settle, you got, you know, through the nasty stuff first. When you got to the bottom, then you got to the true like hyper, hyper dense snow cone experience.
24:13 Speaker 04 Yeah, I could never do that. I'd still have problems regulating my like hot fudge to ice cream ratio when eating a sundae.
24:19 Josh Clark? Oh, yeah?
24:20 Speaker 04 I just won't even do it anymore.
24:21 Josh Clark? So you do all the hot fudge first and then you're left with some cruddy ice cream?
24:24 Speaker 04 Yep.
24:25 Josh Clark? That's, I mean, that's standard.
24:26 Speaker 04 Cruddy delicious ice cream.
24:28 Josh Clark? Right.
24:30 Josh Clark? This ice cream that some people around the world would kill for is cruddy. It doesn't have any more fudge.
24:36 Speaker 04 Dude, I've been on a 15 year campaign to convince Emily that vanilla ice cream is like a legit flavor.
24:42 Josh Clark? Sure.
24:42 Speaker 04 I think she's, she still thinks that vanilla ice cream is just like.
24:46 Josh Clark? Unflavored ice milk?
24:47 Speaker 04 Yeah, it's like, it's the one without the flavor added, right? I'm like, no, vanilla.
24:50 Josh Clark? Yeah.
24:51 Speaker 04 This is really delicious.
24:52 Josh Clark? It is. It is. It's subtle.
24:54 Speaker 04 Vanilla bean ice cream, like a true.
24:56 Josh Clark? The flex?
24:57 Speaker 04 Hmm, so good.
24:58 Josh Clark? I'm with you.
24:58 Speaker 04 Uh, so in early 2000, they finally, like you said, tried in a very hamfisted way to get boys involved with the, the Q U, Easy Bake?
25:09 Josh Clark? Queasy Bake.
25:10 Speaker 04 Is that what it is?
25:11 Josh Clark? Took me a second too, because Q U is a separate word.
25:14 Speaker 04 So, okay, now it all makes sense.
25:15 Josh Clark? It's even hyphenated.
25:16 Speaker 04 So the queasy bake oven and the mixerator for you boys, you can make mud and crud cakes and larvalicious cocoon cookies. And, you know, not like, hey, just bake something good because anyone can bake.
25:31 Josh Clark? Yeah, anyone can bake.
25:33 Speaker 04 And they didn't, like, the girls don't, don't use that one.
25:36 Josh Clark? Yeah, it was, it was only boys that showed up in these ads. They're like, we really need to get boys involved. How can we do that? Oh, we'll make one specifically for boys. That's like they're making cruddy cakes.
25:47 Speaker 04 I mean, I know they're just trying to sell stuff, but when in these meetings, in these marketing meetings that you just can't help but think they're, it's like a bunch of like 85 year old men. It's our, it's our senate.
25:57 Josh Clark? Yeah.
25:58 Speaker 04 That's in there.
25:59 Josh Clark? Right, they're like screaming and pounding and yelling at each other about the idea of like selling this to boys.
26:05 Speaker 04 Oh, man.
26:07 Josh Clark? Well, after that, I feel like we should probably take a break.
26:09 Speaker 04 Yeah, we'll go to our senate chambers and.
26:12 Josh Clark? Regroup.
26:13 Speaker 04 Right after this.
26:23 Speaker 05 I'm Malcolm Gladwell, host of Smart Talks with IBM. I spoke with Dr. Laura Jayhai of Cleveland Clinic about how advanced computing is helping shorten the path from medical discovery to treatment.
26:36 Speaker 07 The moment that there is a compound that someone in a lab thinks it would be effective to treat a certain disease, it takes about 10 to 13 years from that moment to when that drug is on a shelf for a patient. A big part of that gap could be computationally solved. Better simulation of compounds, designing drug trials that are more efficient, that would finish faster. That was the motivation to bring computational tools and technology closer to biomedical researchers.
27:10 Speaker 05 Learn more about how Cleveland Clinic and IBM are using AI and quantum computing to revolutionize biomedical research at ibm.com/smarttalks.
27:23 Josh Clark? Hey, it's Covino and Rich Davis from Covino and Rich. Buy smart, drive for less and trade for more. That's Toyota affordability. And it starts with a great deal on an off-road ready Tacoma or half ton Tundra, two of Toyota's most capable and longest lasting trucks.
27:38 Speaker 06 Combining power for work, tech for adventures and style in between. Built on reputation for quality and reliability. Toyota trucks are known for holding their value, which can mean big savings when it's time for your next Toyota. So get a great deal today and great value tomorrow. Shop toyota.com for more. Toyota, let's go places.
28:06 Speaker 04 All right, so in 1967, the Easy-Bake Oven is selling like, uh, hotcakes, literally. General Mills buys Kenner, and they did a couple of genius things. They partnered, because they were General Mills, they had no problem, because they owned Betty Crocker as well, I assume, launching Betty Crocker branded mixes.
28:27 Josh Clark? Right.
28:27 Speaker 04 And then later on, they got into licensing deals with McDonald's and Pizza Hut, because here's the thing, you can bake anything in an Easy-Bake Oven, because it's just a little oven.
28:37 Josh Clark? Yeah, I saw that.
28:37 Speaker 04 You can make pizza, and you can make, you don't have to buy these mixes, you can just bake cookies that you made from scratch.
28:44 Josh Clark? Yeah, and there's like, a lot of recipes online, Easy-Bake Oven recipes.
28:50 Speaker 04 Yeah, that actually don't taste like garbage.
28:51 Josh Clark? Right, so, um, yeah, they did have a huge line of mixes, though, and they sold more than 100 million of them over the, over the years.
28:59 Speaker 04 Man, that's how they get you.
29:00 Josh Clark? But, I mean, they, there were recipes for, or mixes for candy bars, pecan brittle, popcorn.
29:08 Speaker 04 Mm-hmm.
29:09 Josh Clark? Bubble gum, you could bake your own bubble gum.
29:12 Speaker 04 Interesting.
29:12 Josh Clark? It is interesting, I would've tried that, for sure. I want to see bubble gum come out in like, a brownie pan.
29:17 Speaker 04 Yeah.
29:18 Josh Clark? I'd be like, I want some of that bubble gum, that looks amazing.
29:20 Speaker 04 We had a cotton candy machine, now that I remember.
29:23 Josh Clark? What?
29:24 Speaker 04 It would just spin sugar, and you would...
29:26 Josh Clark? Oh, I know what they do.
29:27 Speaker 04 Yeah.
29:27 Josh Clark? I wanted one.
29:28 Speaker 04 Yep, that thing was probably dangerous, it was probably like, a nuclear centrifuge.
29:32 Josh Clark? Well, what, what was interesting about those, or fascinating to me, was it like, the, the cotton candy, um, this, oh, it's not called...
29:41 Speaker 04 It's like a, not the web.
29:43 Josh Clark? Sponge sugar, or something like that?
29:44 Speaker 04 Yeah.
29:45 Josh Clark? Um, yeah, I want to say web, but that's not it either. It, it's not really visible in the machine.
29:50 Speaker 04 Silk, yeah.
29:50 Josh Clark? But when you stick in the little cone.
29:52 Speaker 04 Yeah.
29:53 Josh Clark? It just builds up on it, like, it's like, it's just coming out of another dimension into this one.
29:58 Speaker 04 Like, coming out of a spider's butt.
29:59 Josh Clark? It's awesome to see.
30:00 Speaker 04 Yeah.
30:01 Josh Clark? A pink and, and, pink and blue spider's butt.
30:04 Speaker 04 Man, I had to go out yesterday to, uh...
30:09 Speaker 04 I still have my pickup truck, because I just kept it because it was paid for. And I still move and haul stuff occasionally.
30:14 Josh Clark? Yeah.
30:14 Speaker 04 I had to move something.
30:15 Josh Clark? You have to justify it to me.
30:16 Speaker 04 I had to move something yesterday. And I went out and there was the most beautiful huge spider web from a tree down attached to the rear tailgate of my truck.
30:25 Josh Clark? And you're like, Chuck, smash!
30:27 Speaker 04 With this big spider right in the middle. And I was like, oh, man. I just felt so bad. I didn't know what to do.
30:33 Josh Clark? So you just put it in reverse and pretended nothing, you didn't see anything?
30:36 Speaker 04 No, I actually plucked it off little by little because I wanted to ensure his safety. And the web just goes crumbling down into a long, you know, skinny string. And he climbs right up to the tree. And I was just like, I'm really sorry.
30:49 Josh Clark? And he's like, oh, I'm sure you are.
30:50 Speaker 04 I see you. I know. He tried to spit venom into my eyeball.
30:55 Josh Clark? He's like, what do you, what do you need your truck for? And you're like, I gotta go get peanut butter. He's like, oh, good. Thank you for ruining 30 hours of my work.
31:03 Speaker 04 A giant vat of peanut butter that would only fit in my truck. All right, so let's, let's flash forward here to the modern times in 2007. The Energy Independence and Security Act, when the government said by 2012, light bulbs have to increase their efficiency by 25%. So bye-bye 100-watt incandescent bulb.
31:27 Josh Clark? Yeah, so let me just say something. Let me set that up, too. Over the years, the EasyBake Oven had just remained a steady seller for Kenner and then Hasbro. And the design had been basically the same. It went from two bulbs to one bulb. But it was this closed box where the heating element was, where there was a slot on the side. Remember, I went through the whole thing. Pushed it in and it came out the cooling chamber on the other side. But really, the design was the same. The outward look changed, like it went from the weird, its own thing to the late 70s and early 80s. It started to resemble a microwave. And then, in, in response to this change in light bulb requirements, EasyBake did a redesign in 2006.
32:09 Josh Clark? And for the first time ever, the EasyBake Oven actually looked like an oven, like a stove. It had little, like, fake burners on the Top.
32:18 Speaker 04 Yeah.
32:19 Josh Clark? It looked like a stove and it was actually a front loader to where there was this like a slot in the front of the Easy Bake Oven. And that's where you put the thing in and that's where you actually pulled it out from too. And it went right into the heating element. And they replaced the the light bulb because again so long hundred watt light bulb because of the energy act. With an actual heating element, a ceramic heating element like an oven.
32:46 Speaker 04 Yeah, it was an oven.
32:47 Josh Clark? So they made an oven, but then when they made the oven, they redesigned this thing. So that you could put your fingers right into the oven while it was baking at its hottest temperature. And of course, kids immediately started doing that.
33:01 Speaker 04 How did they, how did that one slip past?
33:04 Josh Clark? No idea.
33:04 Speaker 04 I mean, that just doesn't make any sense at all. So in the end, I think what what close to 250 kids ended up with like second and third degree burns.
33:12 Josh Clark? Yeah.
33:13 Speaker 04 One partial amputation of a finger.
33:15 Josh Clark? Yeah, because kids would get their fingers stuck in it, right?
33:19 Speaker 04 And it's just.
33:20 Josh Clark? And then some kids got their fingers stuck in it while it was heated, hot.
33:24 Speaker 04 Yeah.
33:25 Josh Clark? And yes, they were getting huge burns. So Hasbro was like, well, we'll do a recall and they recalled. Like 985,000, I think ultimately a million of these things they recalled. First, they tried to say, here's a little fix.
33:39 Speaker 04 Yeah, here's a retrofitted piece.
33:41 Josh Clark? It's really easy to snap it on and it'll solve everything. And apparently it did solve everything.
33:45 Speaker 04 They're like, why didn't you make it that way to begin with?
33:47 Josh Clark? Right, but most parents were not like they didn't have their ears out that there was a recall of their Easy Bake Oven. And so their kids, the kids kept getting burned and and finally Hasbro was like, just bring them back. So there's a recall of a million Easy Bake Ovens from that 2006 redesign.
34:05 Speaker 04 It was a huge toy for them, like to if that would have ruined the Easy Bake Oven, that would have been a big, big deal.
34:10 Josh Clark? So what they did was they temporarily went back to an old design featuring a light bulb too. While they redesigned it to the new version. So then they came out in 2011 with that that really ugly designed. What's called the Easy Bake Ultimate Oven.
34:28 Speaker 04 Oh, I'm looking at it now. That thing's, yeah, it does. It looks terrible.
34:31 Josh Clark? It's horrible. It's super, it looks like it's on the go or something like that. I don't like it. It looks like a weird toaster oven.
34:39 Speaker 04 Yeah, but it's sort of, it looks like it's trying to look futuristic and modern, which never ends up looking like that.
34:44 Josh Clark? No, it doesn't. But they also made it pink and purple.
34:48 Speaker 04 Yep.
34:49 Josh Clark? Super girly. The ads were super girl targeted. Yep, there's flowers on it. And again, they were like, nope, this is for girls. Boys, don't play with this. So in 2000, I think 2013, there was a girl named McKenna Pope.
35:08 Speaker 04 Yes.
35:09 Josh Clark? Who is just a hero of heroes. She's amazing. I saw an interview with her on CNN.
35:16 Speaker 04 Pretty great.
35:16 Josh Clark? She's just so like self-possessed and intelligent and like well-spoken, but also like a kid and aware she's a kid. She's just amazing. One of those clearly reincarnated.
35:27 Speaker 04 Yeah.
35:28 Josh Clark? And she went on, she started a petition to get Hasbro to make a gender-neutral version of its Easy-Bake Oven. Cause her little brother liked to bake, but realized that the Easy-Bake Oven was for girls. She wanted him to be able to bake. So she said, Hasbro, why don't you make one that's gender-neutral? And got something like 50,000 signatures for her petition. And Hasbro came out with a new version of the Easy-Bake Ultimate Oven, which was just a black version of it. Black and I think silver.
35:59 Speaker 04 I'm surprised it wasn't like our brushed stainless model.
36:02 Josh Clark? Sure, right.
36:02 Speaker 04 To emulate, you know, kitchens.
36:04 Josh Clark? Right.
36:04 Speaker 04 Yeah, she's, geez, she's probably almost 20 years old now.
36:07 Josh Clark? Yeah.
36:07 Speaker 04 Wonder what she's doing. McKenna Pope, are you out there?
36:09 Josh Clark? She's some sort of like consumer protection lawyer, I'll bet.
36:13 Speaker 04 Probably so. I hope so.
36:14 Josh Clark? Me too.
36:15 Speaker 04 2006, they go into the National Toy Hall of Fame.
36:19 Josh Clark? The same year that disastrous redesign.
36:22 Speaker 04 Yeah. They got in just under the wire.
36:25 Josh Clark? They did, yeah. Can't take it back.
36:29 Speaker 04 I'm trying to look here and there from their very own website, some of the landmark years.
36:34 Speaker 04 And it is kind of funny that it emulated the styles of the time, unless they were just doing pink. Like in 69, they premiered the avocado green.
36:41 Josh Clark? Yeah.
36:42 Speaker 04 The very next year was harvest gold.
36:43 Josh Clark? Yeah.
36:44 Speaker 04 It's very good.
36:45 Josh Clark? Metallic pea.
36:47 Speaker 04 We say that a lot in our house. Oh, they had a potato chip maker? Did we mention that?
36:53 Josh Clark? No.
36:54 Speaker 04 1973, the Easy-Bake Potato Chip Maker.
36:57 Josh Clark? That's awesome.
36:58 Speaker 04 And then in 78, they finally started putting a fake digital clock on it that always read 12:30.
37:07 Josh Clark? Okay.
37:08 Speaker 04 Not 4:20. You see that a lot as a joke.
37:12 Josh Clark? Sure.
37:12 Speaker 04 And like the...
37:13 Josh Clark? Pot head joke.
37:14 Speaker 04 Yeah, but like you'll see an alarm clock ad in like a SkyMall or something, and it'll say 4:20.
37:21 Josh Clark? Right, because the publisher's not paying attention.
37:23 Speaker 04 They get it.
37:23 Josh Clark? Doesn't know.
37:25 Speaker 04 Or they don't care.
37:26 Josh Clark? Sure.
37:27 Speaker 04 I remember years ago, when we used to have a lot of illustrations on how stuff works, and had two in-house illustrators that I won't name. And remember, one of them drew like a park scene for me, and the tree clearly had a marijuana leaf like embedded in it.
37:42 Josh Clark? Right.
37:43 Speaker 04 And I was like, hey, man, you can't do that. And he was like, oh, that was completely an accident.
37:47 Josh Clark? Right.
37:47 Speaker 04 I was like, man, I wasn't born yesterday.
37:50 Josh Clark? Yeah. I've seen a pot leaf before.
37:53 Speaker 04 I mean, I thought it was funny, but like, you know.
37:55 Josh Clark? Yeah.
37:56 Speaker 04 Couldn't do that.
37:58 Josh Clark? You got anything else?
37:58 Speaker 04 I don't think so.
38:00 Josh Clark? Easy-bake ovens.
38:02 Speaker 04 Mac and cheese you can bake. Oh, in 2003, they introduced the Real Meal Oven. And you could, that's when you could do like french fries and pizza and mac and cheese and stuff.
38:13 Josh Clark? I think that was the predecessor to the ceramic heating element that they eventually redid the Easy-Bake in 2006.
38:21 Speaker 04 Good stuff.
38:22 Josh Clark? Good stuff. If you want a nice blast from the past, just type in like Easy-Bake Oven commercials. There's one from 1980 that was just perfect.
38:31 Speaker 04 Yeah, was it rad?
38:32 Josh Clark? No, it was pre-rad.
38:34 Speaker 04 Oh, okay.
38:34 Josh Clark? It was like Carpenter's era.
38:36 Speaker 04 Gotcha.
38:36 Josh Clark? Which was not rad, but still lovely.
38:38 Speaker 04 Yes.
38:39 Josh Clark? Love the Carpenter's.
38:40 Speaker 04 Me too.
38:43 Josh Clark? Well, if you want to know more about Easy-Bake Ovens, or the Carpenter's, or the Snoopy Snow cone machine, just go onto the internet. It's a vast repository of stuff like that. And since I said that, it's time for listener mail.
38:55 Speaker 04 Hey guys. I'm a freelance writer who works remotely. So I've been writing and traveling the world for the past year and a half. It's been wild. Since I've been traveling alone, it can get lonely. But from Mexico City to Bali to Tokyo, you guys have been with me, keeping me company, making me laugh, teaching me all kinds of cool facts. As a content writer, I also feel a connection to y'all. We both have to research seemingly mundane topics sometimes and discover the cool, interesting things about them, present them in a palatable way. People sometimes laugh when I'm telling them I'm writing something like "The History of the Egg McMuffin" or "The Best Month to Buy a Mattress." But I just point to your podcast as a sterling example of how gems and surprises lie within even the most unassuming topics.
39:37 Josh Clark? Thank you.
39:38 Speaker 04 Yeah, I agree. Have you guys ever considered doing a show on digital nomading?
39:41 Josh Clark? Never.
39:42 Speaker 04 I know it's becoming increasingly popular as more companies embrace remote working. I'm in a café in Medellin, Medellín, Colombia, right now, and there are five digital nomads tapping away on their laptops as we speak.
39:58 Josh Clark? They would beat me up if they knew I just referred to them as digital nomads.
40:02 Speaker 04 "The future is location independent," I say. Thanks again for being so awesome. It's a short-term dream of mine to digital nomad over to a country where you're doing a live show. Buy you guys a drink.
40:11 Josh Clark? Awesome.
40:11 Speaker 04 If you do read this on the air, please give a shout out to Mark Alexander, who insisted that I keep listening to you guys, even after I was initially slightly turned off by all of your sides and off-tracking.
40:22 Josh Clark? Happens to a lot of people.
40:23 Speaker 04 And that's funny, because we had a lot of those today.
40:25 Josh Clark? You know, that reminds me of a totally unrelated story.
40:31 Speaker 04 She says now, "I very much learn to appreciate those." He would burst into tears, and I would too. So thank you, Mark Alexander, for turning on your friend, Maria Cristina Lalonde.
40:42 Josh Clark? Thanks a lot.
40:43 Speaker 04 Beautiful name.
40:44 Josh Clark? Yeah.
40:44 Speaker 04 I'm sorry, Lalonde.
40:46 Josh Clark? Lalonde.
40:47 Speaker 04 Maria Cristina Lalonde.
40:50 Josh Clark? Beautiful. And I hope that your buddy did just burst out into tears. That'd be amazing.
40:55 Speaker 04 Pretty neat.
40:56 Josh Clark? Thanks for that email. If you want to get in touch with us, you can find us on the web at stuffyoushouldknow.com. Check out our social links there. And if you like, send an email to [email protected] .
41:13 Speaker 03 Stuff You Should Know is a production of iHeartRadio. For more podcasts, iHeartRadio, visit the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
41:28 Josh Clark? Buy smart, drive for less, and trade for more. That's Toyota affordability, and it starts with a great deal on an off-road-ready Tacoma or half-ton Tundra, two of Toyota's longest-lasting trucks, combining power for work, tech for adventures, and style in between. And they're built on a reputation for quality and reliability, which is why Toyota trucks are known for holding their value, which could mean big savings when it's time for your next Toyota. So get a great deal today and a great value tomorrow. Shop toyota.com for more. Toyota, let's go places.
42:00 Speaker 03 She's been thinking about this sleepover all week, but I think about her food allergies all the time. Fortunately, her doctor prescribed Zolair, omalizumab. It's proven to significantly reduce allergic reactions if a food allergy accident happens.
42:13 Speaker 00 Zolair 150mg is a prescription medication used to treat food allergy in people one year of age and older to reduce allergic reactions due to accidental exposure to one or more foods. While taking Zolair, you should continue to avoid all foods to which you are allergic. Don't use if you are allergic to Zolair. Zolair may cause a severe, life-threatening allergic reaction called anaphylaxis. Tell your doctor if you ever had anaphylaxis. Get help right away if you have trouble breathing or if you have swelling of your throat or tongue. Zolair should not be used for the emergency treatment of allergic reactions, including anaphylaxis. Zolair is for maintenance use to reduce allergic reactions, including anaphylaxis, while avoiding food allergens. Serious side effects such as cancer, fever, muscle aches and rash, parasitic infection, or heart and circulation problems have been reported. Please see zolair.com for full prescribing information. Ask an allergist about Zolair.
42:56 Speaker 00 This is an advertisement for Zolair, paid for by Genentech and Novartis. This is an iHeart Podcast. Guaranteed Human.
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