How To Sell Services To The Ultra Wealthy | Ep 957

Book Your Spot To Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Are you selling what your clients value or what you think they need? In this Q&A, Alex Hormozi helps two very different businesses break through their growth barriers. From scaling a membership model to creating high-ticket offers for ultra-wealthy clients, Alex offers the strategies necessary to increase revenue, streamline pricing, and boost customer loyalty. In this episode 00:00 The sticker membership cashflow problem 04:39 Solution: selling the annual offer upfront 06:08 Adding physical products as bonuses 09:34 Pricing services for the ultra-wealthy families 12:54 Why the undifferentiated pricing ladder fails 14:00 Solution: adding an annual continuity to the offer More Value: Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Take the $100M Lead Generation Course: https://www.acquisition.com/training/leads?hsLang=en Learn How to Make Offers People Cannot Refuse: https://www.acquisition.com/training/offers?hsLang=en Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Alex Hormozi?

  Welcome back to the game. In this episode, I had a conversation with two business owners. The first one is a membership business currently doing about a million bucks in revenue per year and looking to get to three. Her main problem is that it's taking about six months to make a customer profitable on ads. So here's what we broke down on this call. Number one, how to structure membership offer and bonuses to significantly increase LTV. Number two, we worked through how to do a mop up campaign so she can collect more cash upfront from annual membership sales during her five day challenges, which is how she sells people. My second conversation was with a service based business that sells to ultra high net worth families and family offices. They're currently doing 1.6 million in revenue and are aiming to hit 10 million by the end of the year. We broke down exactly how it would restructure their pricing and add on an annual retainer that will allow her to

• 0:43Alex Hormozi?

  sell more to her customers while adding recurring revenue. I hope this is super valuable for you. Enjoy.

• 0:49Speaker 01

  I'm in, I teach crafters and mostly women, 45 plus.

• 0:53Alex Hormozi?

  You teach crafters?

• 0:54Speaker 01

  For themselves. Crafters make stickers.

• 0:57Alex Hormozi?

  Okay, love it. I love this. This is great. Okay.

• 1:01Speaker 01

  They're making stickers for themselves or for their family or to sell.

• 1:04Alex Hormozi?

  Right.

• 1:05Speaker 01

  So my business has made, it did over 100 figures last year.

• 1:08Alex Hormozi?

  Good for you.

• 1:08Speaker 01

  And I sell all low tickets.

• 1:10Alex Hormozi?

  Good for you.

• 1:11Speaker 01

  Thank you.

• 1:12Alex Hormozi?

  Okay, so you made a million plus. Okay.

• 1:14Speaker 01

  Yes.

• 1:15Alex Hormozi?

  Amazing.

• 1:16Speaker 01

  I'm between $7 and 270.

• 1:19Alex Hormozi?

  Okay.

• 1:20Speaker 01

  And the main continuity I have is the, is a membership. It's my main $27 a month or 270 per year membership.

• 1:29Alex Hormozi?

  Okay.

• 1:29Speaker 01

  I really want to be at 3 million USD per year, but my constraint, I think, is 30 day cash. So on the new memberships funnel that I have to add, I collect about $60 in the first 30 days per new member.

• 1:44Alex Hormozi?

  Okay.

• 1:45Speaker 01

  But when I basically numbers on my past recent launches, it's probably costing me about $90 to acquire them with meta apps. So I just feel like I can't scale profitably.

• 1:56Alex Hormozi?

  What's churn? What's LTV? What's churn? What's LTV?

• 1:59Speaker 01

  So churn is 93% and LTV bounces a little bit depending on launches, but it's around $300.

• 2:07Alex Hormozi?

  Hold on. So $27 divided by 7%, right? Okay, so 385 is, so 385 is true LTV. Okay, that's fine. So big picture, just so we're clear, you're spending 90 and you're making 385. Right?

• 2:25Speaker 01

  Well, three eighty-five is across the entire, like my, all of my members. So I haven't worked out the LTV specifically for the ads funnel.

• 2:33Alex Hormozi?

  Okay. Are you on school?

• 2:36Speaker 01

  This member specifically not on school, but I do have a smaller member that is on school.

• 2:40Alex Hormozi?

  Okay, cause on school you could, it does by cohort. So you could actually see cohorts by month. So you could see when you have your launch months and you could follow that cohort to see its turn.

• 2:46Speaker 01

  Yeah, I need to start tracking this. I can do it for myself, I just haven't.

• 2:50Alex Hormozi?

  Yeah, it's a pay, I mean, we spent a zillion to do that on school. Anyways, not a school ad. Okay, so you're at, you're at sixty dollars is what you're collecting in cash. It's costing you ninety, you're not sure on LTV, but you feel comfortable selling three hundred dollars.

• 3:03Speaker 01

  Yeah.

• 3:03Alex Hormozi?

  Does that sound fair? Okay, got it. And the problem is that it takes you two months to break even rather than one.

• 3:10Speaker 01

  The way that I've worked it out, and I may not have all of my numbers here, but it takes longer than two months.

• 3:17Alex Hormozi?

  Okay, yeah, I trust you, I trust you.

• 3:19Speaker 01

  It feels like, cause I'm all good with, with, you know, paying in advance and taking a hit on ads to get like a recoup cash. But it feels to me from what I've worked out, that it's probably more like six months.

• 3:29Alex Hormozi?

  Okay, got it. So when you're making the offer and you do, and when you're running the ads funnel, is it running to a webinar or running to a five day event? What is it running to?

• 3:35Speaker 01

  Yeah, five day, well, three, four, five day event. So let's, I have a mobile one right now.

• 3:39Alex Hormozi?

  No, you're good.

• 3:40Speaker 01

  Uh, so it's paid, it's a paid event, yeah.

• 3:43Alex Hormozi?

  Okay, what's the, uh, what's the offer that you sell at the event? Price point?

• 3:49Speaker 01

  The paid event is ten dollars and the offer is the twenty-seven a month or two seventy a year. And then I've kind of switched in and out, different kinds of upsells to try and increase the car value.

• 4:02Alex Hormozi?

  Okay, and so what percentage are taking the prepayment versus the twenty-seven?

• 4:07Speaker 01

  About ten percent take annual.

• 4:09Alex Hormozi?

  Yeah, that's cause you're, I mean, if you, if somebody has the offer between the two and you're giving them sixteen percent off, it's not a, what bonuses do you add to the two seventy? Or is it literally the same offer with a discount?

• 4:18Speaker 01

  Well, previously, yeah, I've done joining bonuses every day of the event, but I, I haven't restricted it to annual members only. And I feel that I'm making a trick there and I've considered, cause I'm in the middle of a lot right now. I could implement an annual members bonus right now, even for existing members to upgrade. So otherwise, apart from the two months, they get nothing else extra.

• 4:39Alex Hormozi?

  I honestly think you, you could, you can very easily solve this with two steps. All right, so here they are. Number one is that when you're doing a five day selling event, you need to sell the expensive thing.

• 4:50Speaker 01

  Yeah.

• 4:51Alex Hormozi?

  So your fear is I'm gonna, I wanna sell this recurring thing because I don't wanna lose anybody. But the reality is that if you have five days with people, you could, to a consumer audience is what you're selling to. Three hundred to six hundred is the impulse purchase window for a consumer. Three hundred is the low end, six hundred is the high end. That's your range. You could probably go up a little bit and you'd still probably, you'll make more money at five or six hundred. I'm just telling you right now, if you wanted to go crazy, I'm just telling you, you would. But you need to sell the annual upfront, alright? That's number one. And what I want you to do is come up with one to two big bonuses that are gonna be annual exclusive, okay?

• 5:24Speaker 01

  Yeah.

• 5:26Alex Hormozi?

  Now, after the event is over, what you're gonna do is you're gonna do a scoop up campaign. So it's five days and you're gonna retarget everybody who saw the ads directly to your twenty seven dollar purchase page. That's twenty seven per month and you're just gonna remove the bonuses.

• 5:41Speaker 01

  Yeah.

• 5:43Alex Hormozi?

  That's it.

• 5:45Alex Hormozi?

  That'll fix your cash.

• 5:45Speaker 01

  I like that plan.

• 5:47Alex Hormozi?

  You would, you can do it?

• 5:47Speaker 01

  Yeah, I like that plan. It's something that I haven't focused on enough before. And I have tried increasing the price a few times to a bit higher, not even in the three hundred, six hundred range.

• 5:58Alex Hormozi?

  Yeah.

• 5:59Speaker 01

  Um, but I feel it because I haven't offered a big enough bonus package. That's definitely, it hasn't helped, so I can absolutely do this.

• 6:07Alex Hormozi?

  I love this for you. Now, let me give you a little, a little something else. There's probably some sort of what I'll call a physical product premium that you can add to this. So are there any, is there like a kit? You can't do it for this one, but for next one. Is there any kind of like physical thing that you can give them? Like the, the paper, the printer, the, you know, that kinda stuff?

• 6:26Speaker 01

  There are so many things physically that I could put together. There are so many things, have no clue about doing this. Maybe Vampir is a good place for me to ask. Because it's something that I know has worked well, otherwise in the creative space for friends. So I'm sure that's something I could do. I just wouldn't know where.

• 6:43Alex Hormozi?

  Yeah, so I would say this, if, if I were you, what I would end up doing is I would sell them the printer with the paper. You can't do it by this time because you're like two days away from pitching. So do what I said first, you know, add the annual with a bonus. But you will dramatically increase your conversions if you add a physical product that makes, that makes this pitch tangible. Because the thing is, is people need, people, have you heard like, people need a reason but have an excuse? Alright, the idea is that like, these ladies, I'm assuming they're ladies, forty-five plus, want to, they want to buy it, right? They have a reason, but they need an excuse. The excuse to legitimize the purchase, they can go to their husband, or their spouse, whatever, is they say, "Hey, but I got this thing, which I'm gonna use to generate money," or, like, they get something, not just like a login.

• 7:26Alex Hormozi?

  So, a consumer's willingness to purchase goes up dramatically if it's physical. And so I think you'd actually be able to push a thousand dollar price point if you included the physical thing.

• 7:35Speaker 01

  Yeah, my head is swirling now with so many different physical things I can put together, even if it's only a one thing to test first, like, but yeah, I've never even considered doing that.

• 7:46Alex Hormozi?

  So, step one, step two, because I don't want to overwhelm. Step one, add the annual, make that the only offer available. I want to be clear, the only offer available is the annual with the bonuses. You cart close, after the cart closes, then you do a mop up campaign, that's the twenty-seven dollar a month thing, but it doesn't have these two key bonuses.

• 8:04Speaker 01

  Okay, so annual only at the next launch?

• 8:06Alex Hormozi?

  Yes.

• 8:06Speaker 01

  And then after the launch completes, then I offer monthly as well, but with one of the bonuses.

• 8:12Alex Hormozi?

  So basically you do two cart closes, cart close one, and then you do cart close two?

• 8:16Speaker 01

  Yeah, yeah.

• 8:17Alex Hormozi?

  Okay?

• 8:18Speaker 01

  Yeah.

• 8:18Alex Hormozi?

  And you can, like, let's say there's three bonuses, you remove two, you keep one at the twenty-seven, so that allows you to cart close the second one, and then you have your normal, everyday activities that don't include those three bonuses.

• 8:28Speaker 01

  Yeah.

• 8:28Alex Hormozi?

  Cool.

• 8:29Speaker 01

  Okay, and if people ask for monthly, because they would, do I, do I just say no?

• 8:34Alex Hormozi?

  Well, I would just say like, I would say like, we have options for monthly, but you're not gonna get these bonuses that I just spent all this time talking about, and they're gonna be like, fuck.

• 8:42Speaker 01

  Yeah, I really want to be open and honest, yeah.

• 8:45Alex Hormozi?

  No, of course, no, do not lie, but you can make it less convenient to purchase the thing you don't want them to purchase.

• 8:50Speaker 01

  Yeah, yeah, I hope that helps. Okay, that's really awesome. Thanks so much.

• 8:54Alex Hormozi?

  You bet. Talk soon, I'll see you inside the group. Alright.

• 8:58Speaker 01

  Cheers.

• 8:59Alex Hormozi?

  Cheers. Cheers. Johnny, like, cheers, this is one of your people. I know. You're like, how am I saying a Chinese man has an Australian background? Well, it's because he's from Australia, it's very mixed up. Okay, this is awesome advice. Thank you, Haley, I appreciate that. Izzy, what's up? I have two women in the chat, holy cow. What a day, my eighty-seven percent male audience.

• 9:23Alex Hormozi?

  Izzy, I appreciate you guys. We're making a difference. We're doing it. We're doing it, guys. All right, what else we got? We up? All right.

• 9:32Speaker 02

  Hi, Ally.

• 9:33Alex Hormozi?

  Let's rock, baby.

• 9:34Speaker 02

  This is Sarah.

• 9:35Alex Hormozi?

  Sarah?

• 9:36Speaker 02

  Hi, yes.

• 9:37Alex Hormozi?

  Okay, hi, Sarah.

• 9:38Speaker 02

  I sell interior design and wellness advisory services to ultra-high-network families and family offices.

• 9:45Alex Hormozi?

  Okay, love this. I am, I am that.

• 9:49Speaker 02

  Yes.

• 9:50Alex Hormozi?

  I'm the avatar.

• 9:50Speaker 02

  Exactly. You are my avatar.

• 9:52Alex Hormozi?

  Yep. Okay, what's revenue?

• 9:54Speaker 02

  Tony Robbins, actually.

• 9:55Alex Hormozi?

  What's, what's revenue?

• 9:57Speaker 02

  It's currently at 1.6.

• 10:00Alex Hormozi?

  Okay.

• 10:00Speaker 02

  And I'm looking to be at 10 million by end of next year and then scale this to 250 million in the next 10 years.

• 10:09Alex Hormozi?

  All right, let's rock. What's the problem?

• 10:12Speaker 02

  So it's a little bit of a Van Western door, um, issue where I'm building out this ladder and I have a question about the pricing structure. Basically, would you or Tony Robbins buy this ladder?

• 10:24Alex Hormozi?

  Okay.

• 10:25Speaker 02

  Kind of the constraint I have right now. I want to pull it before we scale it.

• 10:28Alex Hormozi?

  Okay.

• 10:28Speaker 02

  So I have three tiers. The first one is the lowest and it's $80 a square foot for renovating or building a new home. And that includes all of the construction selections, the drawings, the furniture layout and selections. We incorporate, um, about a dozen different layers of wellness and we collaborate with the builder and architect. So that's tier one, $80 a square foot. And the whole vacation is that we convert their home into a wellness sanctuary so they don't have to leave to go to a wellness retreat.

• 11:05Alex Hormozi?

  Okay.

• 11:05Speaker 02

  And tier, tier two is a seven to 10-year commitment across their whole real estate portfolio.

• 11:12Alex Hormozi?

  Okay.

• 11:13Speaker 02

  And it's $100 a square foot because we do everything that's included in the first tier. We also add, um, strategy across the residences, a plan for sequencing. The rates are locked in across that time period and we do like a property review to make sure every function of each property is in alignment. And then the final tier, tier three, is The other two tiers plus more of their whole ecosystem. So we advise on their yacht, their plane, their offices, and they get curated annual experiences. Like we'll go to Italy and pick out their slab for their countertop. We'll meet the artist in Vienna, whatever it is. They

• 11:56Speaker 02

  get priority placement. They get a 15 year roadmap and they get annual council reviews where they've had a life event, a baby, an injury, and we're presenting to the board about, you know, what we'd recommend. So they get priority.

• 12:14Alex Hormozi?

  What's the price on that?

• 12:16Speaker 02

  That one is a hundred dollars a square foot as well, but there's a 200 K stewardship retainer annually.

• 12:25Alex Hormozi?

  Okay. Have you sold many of these?

• 12:29Speaker 02

  No. Well, short answer, the top two, tier two and three are what we're adding. The tier one, we've been doing for 20 years.

• 12:38Alex Hormozi?

  Hmm.

• 12:40Speaker 02

  So that's what I'm saying. Like, I don't know. I've run this through the AI like three different ways. I just don't know how to build this ladder.

• 12:49Alex Hormozi?

  Yeah. Hmm. Well, I'm not actually sure if a ladder is the approach I would use with this, with the business you have.

• 12:59Speaker 02

  Okay.

• 13:00Alex Hormozi?

  Cause when you talk to me through all, all three of those, the first one made a lot of sense. And the other two, I was like, kind of squinting a little bit.

• 13:08Speaker 02

  Okay.

• 13:09Alex Hormozi?

  Because fundamentally, let's say you did tier one, and then I said, hey, can you do my yachts too? You'd probably be like, yeah, sure. Right? And it would just be like at tier one. And so for fractal pricing to really work, it needs to be like five times the price. And so like going up by like 20%, it's like, it's too, it's too undifferentiated. Does that make sense?

• 13:27Speaker 02

  Yeah.

• 13:27Alex Hormozi?

  And also for me, 10 year, 15 year commitment sounds very heavy.

• 13:33Speaker 02

  Okay.

• 13:33Alex Hormozi?

  Like, I think the richest people in the world want flexibility. We want options and we want speed. And we want to make sure that it's very easy and that when I pay you, I don't have to redo it. Because then I would hate.

• 13:43Speaker 02

  Right. Right. So, and the goal is, like, I want to be working with families through all their generations. I want to be doing all their properties. So rather than them hiring a designer in Spain and Dubai and New York, I'm doing all their properties.

• 14:00Alex Hormozi?

  So here's what I think you should do. I actually think your annual retainer should be de minimis. It should be like a rounding error in this project. And the reason for that is, and I'll explain why. So we do this in home services a lot. And the way that it works is like, if I sell you a hundred thousand dollar thing, right? I would say, hey, you know, we do a maintenance plan for five hundred dollars a year. And it's, again, it's a tiny percentage of the thing. And it's because you don't care about the money. And it should be positioned as insurance. Like, I'll come by once a year just to make sure everything's working the way it should. All that kind of jazz, right? And it's like, that's what most people do anyways. And so what it does is it gives you an excuse to always meet with them every year. And as soon as you walk into a rich person's house and you're an established vendor, they're going to have shit for you to do.

• 14:44Speaker 02

  Okay.

• 14:45Alex Hormozi?

  So to me, that's, you probably need more continuity or want more continuity, I'm guessing, in the business?

• 14:50Speaker 02

  Yes, but I want to help people at a deeper, more integrated level, almost like a fractional board advisor for their properties. So like, we don't replace their estate manager. We partner with them.

• 15:04Alex Hormozi?

  Yeah, I get it.

• 15:04Speaker 02

  I guess my concern that makes me nervous is that I don't want to be like, just doing, oh, we're gonna, you know, will you help us refresh our bathroom? Or redo the kitchen and like, small renovation projects? I want to do the whole home.

• 15:20Alex Hormozi?

  I think that that's all going to come down to like, the, how rich the people that you were talking to are. You know what I mean? And. As much as I may, you may hate to hear this, like, the big, the small jobs get the big jobs.

• 15:35Speaker 02

  Yeah.

• 15:36Alex Hormozi?

  You know what I mean? So.

• 15:38Speaker 02

  I do hate to hear that.

• 15:38Alex Hormozi?

  Yeah. But the thing is, is it doesn't mean they're less profitable, right? And if you think about it as like, this is me maintaining the business so that in three years or what? Because the thing is, is rich people buy houses and yachts and planes all the time, right? And so like, every year, they're gonna buy something, every other year, they're gonna buy something. So if it's an off year, you still make money, you still keep the relationship, you're still top of mind. And then, I would like, when I go there, I'm like, hey, what else do you have in the, in the pipeline of acquisition that we need to be looking at? And then that you can price that way. Because like fundamentally, your pricing already scales with the size of the thing, right? So you could have like a yacht pricing, a jet pricing, and a house pricing. That would make more sense to me than having these tiers. And then.

• 16:16Speaker 02

  Okay.

• 16:17Alex Hormozi?

  And then the maintenance plan I would weave into it, you don't call it maintenance, call it strategic, whatever, whatever you want. It's, I'm coming by once a year, I'm gonna make sure your shit's not fucked up. But then when I'm in there, I'm gonna ask you whatever shit you got going on, I'm gonna sell you more shit.

• 16:28Speaker 02

  Mm-hmm. Okay, so it's more of, here's my core offer, and then I have a continuity plan that is just included, and it's like an annual retainer. And, okay, and then I can figure out some really great inclusions to include with that. Do you think that the eighty dollars a square foot for the core offer, if figure we typically do ten thousand square foot?

• 16:53Alex Hormozi?

  I literally did the math in my head, I was like, yeah, I was like, okay, so eight hundred grand. It's funny, because when you said the eighty dollars a foot, I, I wrote it down, and I was like, the first thing I'm gonna tell her is that this number means nothing to me. And what I mean by that is like, I don't know what eighty dollars a foot is, I've, I've, the, the likelihood is most, especially new customers, this will be, they're, they're either gonna only buy from you because you're a referral, right? Or they're pricing out three different people, and at the end of the day, if you come up more buttoned up, more professional, better finishes, better looking aesthetic, you'll win the business.

• 17:28Speaker 02

  Right.

• 17:29Alex Hormozi?

  Because they're, they're coming to you not because they're trying to save, save money, they're coming because they want, they want the best shit.

• 17:34Speaker 02

  Right, and we've decommoditized ourselves by saying we're a wellness advisory, which positions us really as the only one in the world at this point that deals at the level of wellness that we do and interior design. So we're not a commodity and they can't really price this out apples to apples.

• 17:52Alex Hormozi?

  True.

• 17:52Speaker 02

  So it's opened a lot of doors, including with like the Rockefeller family office.

• 17:56Alex Hormozi?

  Is it?

• 17:57Speaker 02

  But I just want to get, you know, the pricing dialed in. So you're saying that if I were to hand a family office, like their CEO.

• 18:05Alex Hormozi?

  If you said a hundred a foot or eighty dollars a foot, I have no clue. They're just gonna do the math and just figure out how much it costs. You know what I mean? Like, it means it's whatever.

• 18:13Speaker 02

  But giving them that formula is okay, don't you think?

• 18:16Alex Hormozi?

  Yeah, it's fine. It's fine. They're just gonna do the math. It isn't like, you could have that be internal and just price the job and send it to them.

• 18:23Speaker 02

  Well, yeah, yeah.

• 18:26Alex Hormozi?

  Yeah, I mean.

• 18:27Speaker 02

  I want to like, give them something so that when they get on the call with me, they're not completely blindsided. Like, I'm trying to set the expectation of, yeah, we do twenty million dollar minimum for the value of your home and, you know.

• 18:42Alex Hormozi?

  I think if you set that upfront, again, I don't think the eighty dollar really does much. But if you set that expectation upfront that like, we only deal with ultra, ultra high net worth and family offices and it's twenty million dollar plus, you know, estates minimum, they're already gonna guess that you're more than a hundred grand. Right?

• 18:58Speaker 02

  Yeah.

• 18:59Alex Hormozi?

  Right.

• 18:59Speaker 02

  Okay.

• 19:00Alex Hormozi?

  So I would, I would, I would not do this ladder. I would have maybe, I don't even really care about the ladder in general. You're gonna price your job because you're so bespoke anyways. You're bespoke. And so I think the key point is like, sell whatever you can get away with. A lot of people, like, if you're a soul at the table, as long as you give them exactly what they want, they'll love you. Add in the continuity so that you can keep getting business from them and it'll stack year over year.

• 19:23Speaker 02

  Okay, okay. Well, I'll just go a hundred dollars a square foot and the continuity and figure out some awesome features for that.

• 19:30Alex Hormozi?

  Hundred's a nice simple number, right? Very easy to do the math.

• 19:33Speaker 02

  Yeah. Super easy. Do it in your head. I love that. Okay. Amazing. Thank you so much, Alex. And I'm coming to L1 in March, so I will see you soon.

• 19:41Alex Hormozi?

  Rock and roll. Appreciate you.

• 19:43Speaker 02

  Appreciate you. Take care.

• 19:45Alex Hormozi?

  You bet.

• 19:47Alex Hormozi?

  All right. Let's go. Let's rock and lock and load, baby.