Dean Graziosi - The Millionaire Mindset

Dean Graziosi knows how to create success. From extremely humble beginnings Dean closed his first real estate deal before the age of 20. From there he went on to create a Multi-Million Dollar real estate business, became a Multiple NY Times best selling Author, 16 years every day on TV and is one of the most watched real estate and success trainers of our generation. Dean maximized the success and profits in each of these endeavors throughout his evolution and his businesses and brand have generated nearly $1 Billion Dollars in revenue. Dean is a success not only financially but is also a philanthropic leader. He has raised and donated over $1 Million Dollars to Richard Branson’s charity organization Virgin Unite AND founded “Operation Free Home,” a program that provides people in need with a home to live in, free for one year, to help them get back on their feet. Dean is obsessed with sharing the Success Habits learned along this journey with the world and I've brought him here to share with you exactly how to develop a MILLIONAIRE MINDSET. This interview exposes the brilliant mind behind the massive successes of Millionaire, Dean Graziosi. WATCH/LISTEN NOW! Please SUBSCRIBE to all platforms, by CLICKING THE LINK IN MY BIO. Please SHARE, REVIEW, COMMENT, REPOST, and TAG SOMEONE to spread the word about the fastest growing show on earth! Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

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• 0:45Ed Mylett?

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• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:18Speaker 01

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 01

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a middle without parent. This podcast is for champions, bold dreamers who want to change the world.

• 1:45Ed Mylett?

  Welcome back to Max Out, everybody. I'm Ed Mylett. And this gentleman to my left, I've been working on getting on my program for some time. So I know all of you certainly recognize his face. And more and more of you in the social media community are beginning to recognize his message. And so this is Dean Graziosi. Dean is a real estate guru, was the king of the infomercial for a very long time and still is. Best-selling author, and I call him kind of a peak performance expert. He shows people how to live a better life, create better businesses, create more abundance. And that's why I wanted you here today. So thank you for being here, brother.

• 2:18Dean Graziosi?

  It's good to be here, man. I love what you're doing too, seriously.

• 2:20Ed Mylett?

  Thank you.

• 2:20Dean Graziosi?

  You're making an impact.

• 2:22Ed Mylett?

  I'm trying, brother. So he's written five books. You're talking about over a million books sold total. Several hundred million dollars in sales through the infomercial business. Has built up a big real estate empire. And so there's so much wisdom in there that I know both you and I want to help as many people as we can today. So I've done a lot of research on you. We have several mutual friends and as you know, they wanted us to get together.

• 2:47Dean Graziosi?

  Yep.

• 2:48Ed Mylett?

  And now after meeting you, I know why.

• 2:49Dean Graziosi?

  Yeah, truth is that four or five people said, "You meet Ed yet?" I'm like, "Okay, it's the fourth time. I gotta reach out."

• 2:54Ed Mylett?

  It's finally time we do this, right? Same here.

• 2:56Dean Graziosi?

  Yeah.

• 2:57Ed Mylett?

  And just rave reviews. And so, and then as the more I read your stuff and listened to your social media and went back and researched, I was just more and more impressed because frankly, I agree with so much of what you talk about. So there's so much you could teach us, but I want to do just a little. Because I want people to understand who you are. Because everyone always sees the after.

• 3:17Dean Graziosi?

  Yeah.

• 3:18Ed Mylett?

  There's this, you know, good-looking, wealthy, successful guy. But the before is really interesting. And so you grew up in upstate New York, right?

• 3:24Dean Graziosi?

  I did.

• 3:24Ed Mylett?

  Okay. Grew up in a wealthy family?

• 3:26Dean Graziosi?

  Yeah, we were loaded.

• 3:29Ed Mylett?

  So tell me, tell me a little bit, you know, the reader's digest, but a little bit about your upbringing.

• 3:34Dean Graziosi?

  Yeah, so the one thing I want to say is you don't have to have a really horrible childhood to be successful. Like sometimes I share it and I'm like, "Wow, I don't want people to think like, oh, the rags to riches story." But I think it's an inspiration because if you didn't start that low, at least you're starting on second base.

• 3:50Ed Mylett?

  Yeah.

• 3:51Dean Graziosi?

  Right? So, so you don't have to have the tragic story to get there. But I guess the simplest way is I just knew at a young age. And, and I want to get back to later that having this broad, this broad audience and having the opportunity to affect 15-year-old kids all the way to 80-year-olds now with social media in a way that we never had. Because I remember, and this is the part I'll start with. I can remember being 15 years old and feeling different than everybody in my family. Like no one made money. My dad, at a really early age, I equated that hard work had nothing to do with success. My dad worked his ass off and he was broker than shit.

• 4:27Ed Mylett?

  What did dad do?

• 4:28Dean Graziosi?

  Cars, collision shop.

• 4:30Ed Mylett?

  Collision.

• 4:30Dean Graziosi?

  And he worked hard, got up early, paint under his nails, sick some days from painting and fumes. So I realized that at a really young age, it working hard had nothing to do with being successful. And then I recognized people in my town that were wealthy. That's why I went into real estate. There was a couple of guys, one's Joey Noto and Dominic Fusco, it was two Italian guys in my town. I grew up in a town in upstate New York, everybody was Italian. I grew up, I thought, everybody was Italian.

• 4:54Ed Mylett?

  Everybody in the world was, right?

• 4:55Dean Graziosi?

  Yeah, so, but I watched those guys and they just were a little different than everybody else. They were, seemed happier, they had more freedom, they were jovial, and I watched my dad work so hard. So I think something's triggered at a really young age, but I remember feeling alone in my thoughts, you know? I had an uncle that was, I had an uncle that was somewhat successful, lived in Connecticut, and he's like, you know, if you don't go to college, if you're not getting good grades, Dean, then I think you should start thinking that you'll probably be a mechanic like your dad, and you should get good at that craft.

• 5:23Ed Mylett?

  Whoa.

• 5:23Dean Graziosi?

  It's like, and I remember thinking like, deflated, so I think being on social media, I'm getting so many, because like you said, I just started putting attention on social media the last eight months, getting so many kids with that same feeling, but now they have an outlet.

• 5:35Ed Mylett?

  Yeah.

• 5:35Dean Graziosi?

  But, just real quick, my story, I wanted to tell you the feeling, so I could say I was broke, I lived in a trailer park, all that stuff was true. I had dyslexia, I didn't go past high school, I barely got out of high school, and I knew I wasn't going to college. But I realized at a young age that, and somewhat being naive, right before the world told you no so many times, that I just, I wanted to break out of watching my parents struggle, watching all my family struggle. Again, it doesn't matter where you are, if the, your surroundings feel complacent, if they feel okay, shit, if they feel good and you want amazing, you know you gotta break through. And I was just lucky enough to just stay persistent. I wasn't afraid to fail.

• 6:16Dean Graziosi?

  I, I, I didn't doubt myself, even though I didn't have the education, the money.

• 6:22Ed Mylett?

  But you started to go down the road, didn't you? You ended up in the collision shop with your dad, right?

• 6:26Dean Graziosi?

  I did, oh, I did.

• 6:26Ed Mylett?

  Like it ended up being you and your dad's shop.

• 6:28Dean Graziosi?

  Yeah.

• 6:28Ed Mylett?

  And there was, I mean, because a lot of the young people listen to this, or middle-aged people, they've also, they're coming out of a setback, or a letdown, and sometimes even those setbacks and letdowns are from people that love them, or that they love, right?

• 6:39Dean Graziosi?

  Absolutely.

• 6:40Ed Mylett?

  So, go to there if you don't mind, just for a second.

• 6:41Dean Graziosi?

  Yeah, I'd love to.

• 6:42Ed Mylett?

  You're in the collision shop, you end up becoming an entrepreneur.

• 6:44Dean Graziosi?

  Yeah.

• 6:44Ed Mylett?

  Right? Like, let me ask you, actually, I want to go back, because I heard you say this before, you say hard work has nothing to do. Do you think that a guy like you, because I understand what you mean when you say it, which is that... These entrepreneurs are smarter. They find ways to get ROI, which I'm going to talk about in a minute. But I also know about your work ethic.

• 7:02Dean Graziosi?

  Oh, no. The point I left out is hard work had nothing to do with success. Hard work combined with the right skills gets you momentum. And like the way I think about it, and I didn't finish it, thank you for looping back around, is what I see most people do is when you're on a treadmill on number five, and you're like, "Screw this, I want more out of life." So you just put the treadmill to eight. So you're running twice as fast, you're exhausted, you're sweating, but you still haven't moved an inch. And that's where, what I love what you do, and I love being the business I am, I never knew I'd be in this business, is because we get to show capability, so you can grab on to what other people have experienced, and just rob their strategies, so you can be working smarter. So, let me back up. So, I decided not to go to college, work with my dad in his collision shop.

• 7:46Dean Graziosi?

  And within a couple of years, not even a year, he made me a 25% partner in his collision shop, because I was bringing in business and I was hustling. And him and I banged heads, because he was brute force. Like, he could make shit happen through brute force. And I saw a better way to market and create systems. And I don't know why, I'd love to say I'm brilliant, I don't have a high IQ, I just saw it wasn't working for him. So, it's like you hit your hand with a hammer and it hurts, stop hitting your hand with the hammer. And it'll stop hurting.

• 8:15Ed Mylett?

  Isn't it amazing how many people don't? They just keep doing it.

• 8:17Dean Graziosi?

  Or go faster, hit quicker, maybe it won't hurt as much, right?

• 8:20Ed Mylett?

  Great point, great point.

• 8:21Dean Graziosi?

  So, I just saw that. So then, so I'll tell you the first, the first time in my life I felt like, "Shit, maybe my uncle was right, maybe society is right." It was a young age, so like two years out of, out of, out of high school. I'm a partner in my dad, he named it Paul and Dean Autobody. So he put my name on the sign, I'm like, "At least I got something." All my buddies went off to college, at least I got this. So my dad goes through his third divorce, and it really hit him hard. My dad was the youngest at 12, was physically and emotionally abused, so he's fought a lot of stuff. So he goes through his third divorce and he freaks out. He goes so low that he checks himself in someplace to try to get his head straight and they wouldn't let him out.

• 8:58Ed Mylett?

  Oh my gosh.

• 8:59Dean Graziosi?

  So I go see him and he said, Dean, and I haven't shared this much, but he said, Dean, go get a job someplace. There was only one factory in our little town. He said, go get a job there. You're screwed. I screwed you. He said, I'm not paying my mortgage on my house. I'm not paying the collision shop. They can all go screw themselves. Like he was in that, you know, he was in a different space, a little bipolar. So he was in that paranoid space.

• 9:21Ed Mylett?

  Plus, this is your father and your business partner.

• 9:23Dean Graziosi?

  Father and business partner. So he says, go get a job. You don't have a college education. I don't have money. All I got is debt. So good luck. And he wasn't trying to be mean to me. He just didn't know how to, he didn't know he was gonna live.

• 9:33Ed Mylett?

  He didn't have the tools.

• 9:34Dean Graziosi?

  He wanted to get out so he could kill himself if he wanted to know the truth.

• 9:36Ed Mylett?

  Oh my gosh.

• 9:36Dean Graziosi?

  So they wouldn't let him out. So long story short.

• 9:38Ed Mylett?

  Dean, really, really, that's why he wanted to get out.

• 9:39Dean Graziosi?

  True story. Yeah. So what I did was, but that was, that was my gift. And that's the part I want to talk about. When you're in it, I love when people say, hey, man, when you're going through hell, that's your gift. You're gonna learn from it. But when you're going through it, you can't like, oh, great. This is wonderful. I'm getting thrown out of my house. I'm not in business anymore. My dad wants to kill himself and I don't know where I'm gonna sleep tomorrow night. I'm like, oh, wow, this is building character. Like, I didn't want that. But when I look back, that was, that was, our buddy Tony Robbins always says, life happens for us. That was life happening for us, right? That was me paying success tax at a really young age, you know? So I rented his house. First, I rented his house to someone so he didn't lose his house. And then I moved all of his, all the collision stuff out of his collision shop and I put it in this little barn.

• 10:24Dean Graziosi?

  And I literally, no shit, I still have a picture of the barn. I worked in that barn. I was fixing one car at a time just to pay the bills. And it taught me how to be creative. I went back to the woman, I'll make this story short. I just want to show you how, it doesn't matter where you are, there's another level when the tenacity and you have the ability to, to, you know, overcome the obstacles in front of you. I went back to the woman who... My dad was renting the collision shop for. Had, she was an Italian lady. I had dinner with her about three Sundays in a row. The fourth Sunday, I asked her if she'd sell me the collision shop my dad lost. And she sold it to me with no money down and a hug. Swear to God in my life. Like, there's little angels in your life. Like, I say it now, I could get emotional. Mary LaPresti, she's not alive anymore.

• 11:03Ed Mylett?

  God bless her.

• 11:03Dean Graziosi?

  But she sold it, she sold me the building with no money down. And she didn't like my dad. She didn't. They fought all the time. And she said, "I've always seen something in you." She goes, "I love you. I know this is weird." And I'm like, oh my, it was like an adoption. I got goosebumps.

• 11:15Ed Mylett?

  You do.

• 11:15Dean Graziosi?

  And, and she gave me the building with no money down. I moved in. I started Dean Collision Shop. And, and within two years, we were thriving. I got enterprise rent-a-car account. I bought two tow trucks. And then, two years later, I asked my dad to come back and be my 25% partner.

• 11:30Ed Mylett?

  My gosh.

• 11:31Dean Graziosi?

  And that was the start of, that was the start of that. And then I got into real estate. I mean, I was doing real estate before then. But I started really building momentum in my mid twenties. By, by 28, I was what you would consider a millionaire. Retired my parents in my twenties.

• 11:45Ed Mylett?

  You ended up retiring that, that dad of yours that was going through all that. You retire him.

• 11:50Dean Graziosi?

  I still cut him a check every day, every week. I still cut him a check.

• 11:53Ed Mylett?

  To this day you do.

• 11:53Dean Graziosi?

  To this day. Buy him a new car every two years.

• 11:55Ed Mylett?

  Brother, that's beautiful.

• 11:55Dean Graziosi?

  Cut him a check every week.

• 11:57Ed Mylett?

  Yeah.

• 11:57Dean Graziosi?

  And, yeah, so that was, that was, and, and I've had multiple of those stories along the way. Like, I, I got into real estate, and then the real estate market changed, and I shifted and had a figure thing. I got in the infomercial business. I had no freaking clue what I was doing. I was, I was literally in my collision shop. I had 30 apartments. I was, I was, I bought a big plot of land. I was, I was building homes. About 10 homes being built. This is my late twenties. 10 homes in development, 30 apartments, collision shop, auto sales. And I'm writing a course on how to do an infomercial because I watched Tony on camera. And that freaking guy inspired me. I bought his course.

• 12:30Ed Mylett?

  My gosh.

• 12:30Dean Graziosi?

  And literally, I, this is the one thing, I, I don't even know if I've shared this, but I gave Tony money. He sent me a course, I didn't know him of course, and it changed my life.

• 12:40Ed Mylett?

  Yes.

• 12:40Dean Graziosi?

  And I said, "Wow, I cut a check to go faster. I want to be in this business." And I knew my story was good, so I started creating a course and I filmed my first infomercial on the front yard of my house when I was 29, 1998.

• 12:52Ed Mylett?

  Are you kidding me?

• 12:53Dean Graziosi?

  Yeah, I had no idea what I was doing. I was fucking clueless. In fact, the camera guys, like, "You've got a great crew here." They showed up and I used every dollar I had in credit cards. They came with a big, I don't know if you guys remember, they had the big dollies. It used to come on tracks. It looked like a train. It came out of the back of a truck. It was like five guys wheeling it down. I set up this whole thing. They turned on a camera like this. I'm like, "I could talk about this."

• 13:14Ed Mylett?

  Yeah.

• 13:15Dean Graziosi?

  And the camera went on. I went freaking straight cottonmouth. Like, I couldn't, I couldn't even take the tongue, my tongue off the roof of my mouth. I couldn't talk. And I went in my house, I did a shot of tequila. No shit.

• 13:27Ed Mylett?

  I did it for a lot of shows. We didn't do that today, but I usually do.

• 13:29Dean Graziosi?

  Yeah, I did a shot of tequila. And then I did a second shot of tequila. I went out and felt buzzed with cottonmouth. I could not do it. I literally couldn't get through it. So they came back the next day and I shot my first show and I started running my infomercial business out of my collision shop. No shit.

• 13:46Ed Mylett?

  Golly, man, that's insane.

• 13:48Dean Graziosi?

  Yeah.

• 13:49Ed Mylett?

  So I want to pick apart a couple of things here.

• 13:51Dean Graziosi?

  Yeah, yeah.

• 13:52Ed Mylett?

  No, please, this is so awesome. So I want to go through a couple of things. Like, one thing that he hasn't told you about, the infomercial thing, because I was reading on you, because he's a real eye-shucks-it dude. You can see it, like, eye-shuck. But like, this is a thoroughbred freaking freaky stud right here, right? And that's one of the things I'm going to ask you in a minute, but you heard all the things he was doing, but like, I started this podcast because somebody told me that I should. I literally Googled, "Tim Ferriss had a kit online you could buy."

• 14:21Dean Graziosi?

  That's awesome.

• 14:21Ed Mylett?

  That's how I did it. And it's on YouTube. I buy the kit on Amazon. I got the microphones and I just talked into it for my first podcast, like about 19 months ago, right? This is where we're similar. And then I'm done and I go... So, how do I get it out of that machine, onto the computer? And then how's it get from the computer, like, into the world?

• 14:40Dean Graziosi?

  World.

• 14:40Ed Mylett?

  I had no idea!

• 14:41Dean Graziosi?

  Dude, I get it.

• 14:42Ed Mylett?

  So, like, everyone thinks you have to have every single step figured out.

• 14:46Dean Graziosi?

  Yeah, that's a great lesson.

• 14:48Ed Mylett?

  And you on your infomercial, there's kinda something similar. Didn't you shoot it and had no idea what to do with it after you shot it?

• 14:53Dean Graziosi?

  Okay, so great, I'm glad you did your research, because you're reminding me stuff I haven't talked about in years. So, I finally get through, I film this infomercial, it's done, and literally, I'm just gonna... Everybody says you have to figure it out, I love what you just said. I literally hired an editor that had another job that could do it at night, it's the only one I could afford. So I'm at his apartment, and we're editing this at night, and I have Tony Robbins infomercial here, and I'd play three minutes and go, "Oh, let's edit this part to look like that." And that's how I edited my first show. So now I get totally done, and I'm like, "So now what do I do with it?" Just, I swear to God, I'm like, "How do I get it out of the machine, and how do people see it?" I was literally going through the Yellow Pages, trying to find, like, calling stations, and like, "No, there's media buyers who buy on a big scale."

• 15:36Dean Graziosi?

  I just started digging, and I found, I don't know if you remember Don Lapri?

• 15:40Ed Mylett?

  Of course.

• 15:41Dean Graziosi?

  So Don Lapri...

• 15:42Ed Mylett?

  Little tiny ads.

• 15:42Dean Graziosi?

  Little tiny ads. Don Lapri had gone out of business.

• 15:45Ed Mylett?

  Okay.

• 15:45Dean Graziosi?

  That's why I live in Phoenix. He went out of business, and he laid off 300 people. So I just threw calling, calling, I found his media buyer, it was Sandy Daly. I jumped on a plane, I flew down, she just lost her job, she was working for Don, she had nothing to do, I said, "Hey, I got an infomercial that I think's gonna convert, I have no idea what to do." And that was my gateway, she got me the media, she hooked me up with customers, like, because all these people, that's why I moved to Phoenix.

• 16:07Ed Mylett?

  Oh my gosh.

• 16:08Dean Graziosi?

  I hired 20 ex-Don people that were in that space.

• 16:11Ed Mylett?

  You are kidding me.

• 16:12Dean Graziosi?

  You know, he handled things his way and mine, but they still knew that space. And then, for two years straight, I commuted in New York. I'd fix, I had my car business, collision business, flipping houses and apartments. I'd take those profits, jump on a plane every other week, and fly back to Phoenix, and blow all those profits, trying to get my infomercial business going.

• 16:29Ed Mylett?

  Crazy, man.

• 16:29Dean Graziosi?

  There was a time where I was burning... Now it doesn't seem like I'm up, but I was burning 10 grand a week.

• 16:34Ed Mylett?

  It's a ton.

• 16:34Dean Graziosi?

  And I was flipping houses like a madman.

• 16:37Ed Mylett?

  Wow.

• 16:38Dean Graziosi?

  To cover the losses and everybody's like, you know, this is when, you know.

• 16:41Ed Mylett?

  Yep.

• 16:41Dean Graziosi?

  Everybody, my sister drove up from Virginia to sit me down and say.

• 16:44Ed Mylett?

  The intervention.

• 16:45Dean Graziosi?

  You went too far.

• 16:45Ed Mylett?

  Right.

• 16:46Dean Graziosi?

  Yeah, right. It was like, stop the crack.

• 16:47Ed Mylett?

  Yeah.

• 16:47Dean Graziosi?

  It's time to stop the drugs.

• 16:49Ed Mylett?

  All you entrepreneurs will probably have that intervention with somebody.

• 16:51Dean Graziosi?

  Yeah, absolutely.

• 16:52Ed Mylett?

  Just see it coming before it gets there.

• 16:53Dean Graziosi?

  Yeah.

• 16:53Ed Mylett?

  Right?

• 16:54Dean Graziosi?

  And she told me, she's like, she basically told me with love.

• 16:57Ed Mylett?

  Yeah.

• 16:58Dean Graziosi?

  That you reached your plateau. It's amazing you got to make the money you made.

• 17:02Ed Mylett?

  Yeah.

• 17:02Dean Graziosi?

  But now you stepped into something that's too big for you.

• 17:04Ed Mylett?

  It's way too big. Isn't it interesting that people project their own limitations onto you once they see you? And by the way, a lot of the times it comes from love. They love you.

• 17:12Dean Graziosi?

  Came from love.

• 17:12Ed Mylett?

  They don't want to see the.

• 17:13Dean Graziosi?

  She wanted to protect.

• 17:14Ed Mylett?

  They wanted to protect you. I think everyone should take a lesson here in that, you know, one of the top podcasts in the world arguably right now started with a guy, not that long ago, me, who did not know how to get it out of the machine, onto the computer, out of the computer, into the world.

• 17:25Dean Graziosi?

  That's a great, that's a great lesson.

• 17:27Ed Mylett?

  And then you're talking about a man who's hundreds of millions of dollars in sales through an infomercial. He had no idea how to shoot, edit, cotton mouthed it, tequila'd it. Once he got it, didn't know how to get it anywhere. It's unbelievable, right? Let me ask you a couple of things about you, though.

• 17:41Dean Graziosi?

  Yeah, yeah.

• 17:41Ed Mylett?

  Like, I have watched you. I bet you've not been asked this before.

• 17:46Dean Graziosi?

  Okay.

• 17:47Ed Mylett?

  And I think this goes all the way back to the lady who sold you the collision shop with nothing down. I think people have different ways of being persuasive.

• 17:56Dean Graziosi?

  Yep.

• 17:57Ed Mylett?

  And I have found myself, over the years of watching you on television and then meeting you, you have what I would consider to be a high likability factor. And I find myself, even when I would watch you and I didn't know you, and I don't know if you're aware of this or not, or if you've been told this before, or you're conscious of it. Because I think some great salespeople have this. I kind of root for you. I find myself like rooting for you, even though you're already so successful. Are you conscious like of, do you think it's just your spirit when you communicate with people? Or are you, are you conscious of projecting a certain version of you when you talk to people?

• 18:35Dean Graziosi?

  No, I don't think I'm conscious of it.

• 18:37Ed Mylett?

  Okay.

• 18:37Dean Graziosi?

  I'm not. But what I have learned through the years, we all got in business for different reasons.

• 18:41Ed Mylett?

  Yeah.

• 18:42Dean Graziosi?

  I wanted to be successful because I hated not being in control of my life as a kid. My, my parents were married nine times. Between the two of them, I moved 20 times.

• 18:50Ed Mylett?

  Nine times.

• 18:50Dean Graziosi?

  Nine times. So never stability, you know, getting a new house, you gotta leave, go here, leave, move in with grandma. So I think. I hated the insecurity of my childhood, but it was my driving force. So, thank you God, the universe, whatever you believe in, thank you for that. Because it pushed me to go, hey, I don't want, I don't know about you. You and I hit it off in the first three minutes we were talking, but I'm not a control freak, but I don't want anybody to ever tell me how to live.

• 19:13Ed Mylett?

  Me too.

• 19:14Dean Graziosi?

  How to dress, what to wear. If I want to wear orange sneakers today, I want to wear orange sneakers. I live where I want. I raise my kids the way I want. I don't get into peer pressure. I don't hang out with the Joneses or try to impress the Joneses. I just want to live my life. But I know that happened at a really young age. So, backing up with your question is, that drove me. So, sometimes you need pain to drive you. And then you start being successful, then you can go to aspirational. Now, I want to be a better dad, be a better man, be a better human. But if you need pain to drive you, let it drive you.

• 19:42Ed Mylett?

  Great point. Totally agree.

• 19:44Dean Graziosi?

  So, that's the first part. Let the pain, and the thing is, don't ignore the pain. Let it seep into where it really disturbs you. Action comes from being disturbed. You don't move until you're uncomfortable. You don't put the air conditioner on until you're hot. You don't go to the next level until you feel the pain. So, feel it. So, anyway, I felt that. And when I first started, all I wanted to do was get out of that. I wanted to sell a lot of cars, fix a lot of houses. And when I got in the infomercial business, I wanted to help people. But I really wanted to create a business that made me money. I mean, I'd love to say I'm Mother Teresa. I'm not. I wanted to be wealthy so I could retire my parents and nobody tell me what the fuck to do, for lack of a better word.

• 20:20Ed Mylett?

  Can I stay in with you there? I think one of the things that people have a misnomer about is they see these very successful entrepreneurs. They think we had these grand visions of changing the world in the very beginning.

• 20:28Dean Graziosi?

  Hell, no.

• 20:28Ed Mylett?

  Most of us wanted to move away from something.

• 20:31Dean Graziosi?

  Move away from pain.

• 20:31Ed Mylett?

  And we wanted to make money.

• 20:32Dean Graziosi?

  Yeah.

• 20:32Ed Mylett?

  There's nothing wrong with that.

• 20:33Dean Graziosi?

  And then, but then I got addicted to the business, just like I know you are, dude. I see it in your heart. I mean, I've been obsessing on your videos lately. I've been watching them for a while, but obsessing on them lately is, I know the difference when someone's heart-driven. I'm not talking about spiritual and your chakras are aligned. And I'm not making fun of that. I'm just talking about, I'm addicted to helping people change their lives. And I love to get paid really well for it, but I'm addicted to it, right?

• 20:57Ed Mylett?

  Yeah, I know you are. And maybe that's just the goodness that I see that comes out.

• 21:00Dean Graziosi?

  Yeah, so let me back up. But what I do know is, I'm not consciously aware of it, but what I know through the years is... I've allowed myself to be more transparent and say it like it is than most people I see. And when I even go back and watch old videos, I go, wow, that's, to me, I'll be like, that was a tiny bit pretentious, man. Just let that shit go. And then I'd find stuff that I used to be embarrassed of, like, I went through a divorce. I mean, it was like embarrassing for me at one point that like I'm the success guy. But it was never right in the beginning and now we're dear friends and our kids are amazing and they're thriving.

• 21:38Dean Graziosi?

  But instead of me hiding from that, man, the more I leaned into why it happened, it can help other people and the more it healed me. So I think what you're probably feeling, which I appreciate you saying that and no one's ever said that ever. But is I'm trying to be the most authentic version of myself that exists. Like I don't ever want somebody, and you know this too, how many times, because you've had amazing guests, dude. The lineup you've had is incredible, but every once in a while, it's not so good to meet your heroes. And I don't mean like you meet them, and not that they're your hero and you idolize them, but you're like, man, that guy's a badass. Or that woman, she's incredible. And then you're in the kitchen with them for 10 minutes, like, wow. Like, I don't ever want that. I want someone to say, I saw Dean on video and then I met him.

• 22:21Dean Graziosi?

  And then I saw him in a tight situation and I saw him with his kids, all the same guy.

• 22:25Ed Mylett?

  Yeah.

• 22:25Dean Graziosi?

  And I think that's where life, like that's, I just want to be the same guy in all areas. And I think even though I'm working on myself, it comes through on video and my sales go up.

• 22:34Ed Mylett?

  I think you're right. I think you're like, having met you, it's your congruency. You are who you appear to be and more. And I, I think that just moves people. I just think people feel energy. You can't transfer to somebody that which you aren't experiencing. Your energy levels, bananas, obviously. Let me ask you a couple entrepreneur questions. We'll jump back into the story a little bit. By the way, one of the things that I do want to have everybody know is that he's written five books, but Millionaire Success Habits is a great book. And like when I was reading it, my highlighter was on fire, right? And we're going to talk about some of those habits in the book, but I don't, I don't like just plugging things at the end. Millionaire Success Habits is a book he's written. You will get tremendous value out of it. Get it. And we'll talk about that towards the end too. But I want to make sure you all know that because we won't be able to cover 95% of what's in that book.

• 23:18Ed Mylett?

  And I want you to have it because he wrote that to help you based, you know, just to be consistent with what he just told you. I want to ask you an entrepreneur question.

• 23:25Dean Graziosi?

  Yeah.

• 23:26Ed Mylett?

  Earlier, you described collision shop, real estate, infomercial. You had these different things going on. Would you recommend that to an entrepreneur who's listening to this now? Or do you believe they should be immersed in one area? Or do you think it doesn't matter?

• 23:38Dean Graziosi?

  No, I think we live in a shallow world. I think shallow, meaning especially a new generation who grew up going through a stream. Right? So what used to be hours went to minutes and now it's seconds. Right? If something doesn't catch you in a second. And I feel like a lot of people want that next level, which is great. Everybody should. But we dabble in each one and we don't see enough spark, excitement or light. So we back out and go to the next one. It's like they're looking for the magic money machine and they're in one car and they're like, "This car might work." "Oh, that car looks good." And then we jump out in the next one and we jump out in the next one. So I would say, even though, you know, I'm 50 this year. So I've had like different lives. I went deep on all them. My collision shop was the best in town.

• 24:21Dean Graziosi?

  That's why I landed Enterprise and Hertz Rental Car. And so I'm going to give you, you mind if I give three lessons?

• 24:28Ed Mylett?

  Give it, please.

• 24:29Dean Graziosi?

  Maybe two or three. I just said three, but it's two or three I'm thinking in my head. One is no matter what you're doing, even if you hate it, realize it's temporary and be amazing at it. I sat down with Jean-Paul DiGiorgio, who started Tequila Patron and Sassoon. And he said he hated-

• 24:48Ed Mylett?

  His name's come to me a couple of times this week.

• 24:49Dean Graziosi?

  Yeah, he said he hated, he hated when he had a janitorial job when he was a kid. But he said, "Man, it was my job. I cleaned every, I used to, the boss came to him and said, 'Man, I lifted up the desk. You cleaned under the desk.'" He's like, "The guy thought I loved the job. I hated it. I just did it the best." And I realized, one of my biggest, my first big, my first real estate deal did over a million bucks. True story, I was fixing a guy's car and I'm in the collision shop. I'm going to be completely transparent. I hated the collision shop. I ended up being the only painter because I got good at it. So every night when everybody left, I'd paint for three hours. The ventilation wasn't good. I'd have headaches. I hated every inch of it, but you'd never know. If you came in, you'd be like, "That guy loves being in the collision shop." I knew it was temporary because don't think I'm just going to schlub through.

• 25:33Dean Graziosi?

  Do this job and then my, my magic will come. You'll be screwed, you'll stay there because how you do one thing is how you do everything. So, so I'm literally in the collision shop. I have this guy, he comes down, he's like, "My god, my car looks great, thank you so much." We get talking, come kind of friends really quick. And he says, "What are you up to?" I'm like, "Well, I'm doing this, but I'm working on my day job. My night job is real estate. I'm gonna be, I'm gonna take real estate to a whole nother level." He's like, "What do you got going on?" At that time, I was working on a deal for $180,000 to buy an old vineyard. And I didn't have the money. I scraped up every credit card I had, I came up with like 45 grand. The seller agreed to sell it to me for half down and half in two years. I needed 45 grand. I tell this guy the story, I said, "But I'm gonna get it." He goes, "Yeah, you're gonna get it, because I'm going home to get it for you." Oh my gosh.

• 26:18Dean Graziosi?

  Now, what if I was like, "Oh, I hate collision, yeah, here's your keys." Yeah. I made a million dollars on that deal, the first one ever, documented. I sold that property, I killed it on that property, killed it. What a great story. All the neighbors, all the neighbors didn't want me to build on the property. And I was fighting them, and then I realized, "Wow, what if I sell it to them?" So I sold them all a piece around, and I crushed it. I killed it. So, that's the first thing. So, no matter what you're doing, find a way to be enthusiastic, knowing that maybe the universe, God, whatever you believe is putting you through your trial run to deserve that. And then the next thing, I love this phrase, I've been saying it for about six months, "Success tax." Yeah, I heard you say it earlier. You know what I love about that? Somebody told to me, I didn't make it up, but I found my own version of it. It's like, we all want to make more money.

• 27:01Dean Graziosi?

  We all want to feel significance, abundance, freedom. But most people aren't willing to pay it. So, a great analogy I've been using is, if you're in a band and you play the guitar and you write songs. It would be amazing to be at Madison Square Garden, 50,000 people singing your song, you're out in the front of the stage, I mean, could anything be more euphoric, right? But, everybody would want that. But who's willing to play the guitar when no one's watching till your hands hurt? Who's willing to pack up an old shitty van that barely runs and drive to dive bar after dive bar playing where people are booing you? Most people aren't willing to put in the success tax to pay. And I said, "What if you just visualized, whether you believe in God, whatever you believe in, that there's an auditor, a success auditor?" And they go, "Okay, Ed, Ed started with..."

• 27:43Dean Graziosi?

  Lives in a ghetto, okay, but he's still positive every day. Wow, he's still respectful. Wow, he tried that first business and his first partner screwed him over, took all the money and left. Wow, he still got up the next day, still inspiring other people, still not a jerk. Check, check. What if you gotta check off 10 boxes before you get to the other side? Because once you get to the other side, it opens up like Ed's amazing backyard. There's not many people playing at that level. Like, everybody thinks it's so competitive up here. It's not. Because you guys are all fighting over crumbs, and I don't mean that disrespectfully. But, all I'm saying is when you said, like, put in the success tax and know you're gonna fail. Know it's gonna go sideways, but it's worth it. And, and those two things combined, love what you do and put in the success tax.

• 28:24Dean Graziosi?

  And then all of a sudden, because I've, I've been framing it more than ever, the success. That when shit goes sideways, I'm like, man, I just checked another box. I just checked another box. And all of a sudden, I found a way to be enthusiastic.

• 28:35Ed Mylett?

  That is a couple of my favorite things I've ever heard, honestly. That's one of my couple of things that, for me, and for me even, because I'm at that place too, you know, like.

• 28:44Dean Graziosi?

  What's next?

• 28:44Ed Mylett?

  You know, and I'm checking some boxes right now.

• 28:46Dean Graziosi?

  Yeah.

• 28:46Ed Mylett?

  I'm checking some boxes. Man, that's so, so good. You talk a little bit about, there's this great story you have. This is so good for people, by the way. Thank you for being so generous.

• 28:56Dean Graziosi?

  My pleasure, my pleasure.

• 28:58Ed Mylett?

  Part of that success tax, though, is you said something earlier about playing at this high level. And I've heard you say this, and I just, I, I didn't learn this till too late, not too late. I learned it later in life. And that is that, my max out strategy, but. You might as well play big, because you say something so powerful about this. Elaborate on this. The stress level's kind of the same when you're playing for something small? Or if you're going for something big? People think, man, I don't want to go for the big old thing because the stress. It's actually the same stress. So would you elaborate on that?

• 29:26Dean Graziosi?

  No, it's like, if you want more success, get bigger problems.

• 29:29Ed Mylett?

  It's so true.

• 29:30Dean Graziosi?

  As simple as that sounds, like, oh, Dean, that was so enlightening. No, it is. Because here's, this is simple, the lowest form, like, I've just started realizing I want bigger problems. Because I remember the stress of my first real estate deal, where I made probably five grand. Right? Worked my ass off, was stressing, worried. The, the town didn't want to give me a permit, then the seller was falling through, and I was running out of money. It was, it was so stressful. And then I remember, you know, a couple of months ago, I signed a 18 million dollar deal. And. There was the same exact amount of stress. It doesn't matter. And again, I say that. I said I judge myself. I don't ever want to come across pretentious or saying, "Oh, look at you on my $18 million deal." I don't mean that. I just want you to know that the stress you feel to pay your bills

• 30:14Dean Graziosi?

  or get ahead or work, it's the same stress, whether you're making 10, 100, 10 million or 100 million a year. It feels the same. So if it feels the same, then why not avoid lower end problems? So you can spend time solving bigger ones. I mean, I'm in a phase of my life. I'm not shitting you. If I order medium rare steak at a restaurant and they bring me well-done chicken, I just eat it.

• 30:38Ed Mylett?

  So do I.

• 30:38Dean Graziosi?

  Who gives a shit?

• 30:39Ed Mylett?

  So do I. I'm the same way.

• 30:41Dean Graziosi?

  Somebody cuts me off in traffic and then flips me off. I'm like, wow, they need bigger problems? Traffic is bugging you that much? You'll never be successful. So know that. If you're annoyed because a friend doesn't ask you to go to the mall, or someone cuts you off in traffic, or you think a friend offended you, or you think a coworker's being a little rude, then you're screwed because you're worrying about the wrong things. Spend that energy on solving big problems and you accomplish big things.

• 31:04Ed Mylett?

  This is massively valuable for people to hear because it's like if someone listening right now is running a gym. You know, the same stress level will be when you have 20 of them. If you can scale it, you should. If you're buying two-unit buildings, you should be doing that. But if you can buy 20s, the stress level's going to be the same. This is an absolute fact. I've learned it in business. My stress level when I had 10 agents in my agency compared to having 30,000 or 40,000 is the same. It's just stress. It's better to be going bigger. And you have to sell a big enough dream in your business that the dreams of everybody associated with you can fit inside the one you're selling. You entrepreneurs, you fathers, you mothers, sell a big dream so that everyone's dreams associated, vendors, clients, recruits, agents, employees,

• 31:44Dean Graziosi?

  Absolutely.

• 31:45Ed Mylett?

  can fit inside that sucker. And what you're talking about, these big problems, tell them the story. This is so profound. I want you to illustrate this point one more time. Tell them the story about you're paying the guy to cut your grass and your dad sees you.

• 31:58Dean Graziosi?

  Wow, that's funny. You did do your research. Cool stuff, man. So I was, my first apartment house, it was an old rundown mansion.

• 32:05Ed Mylett?

  Massive lesson here, everybody.

• 32:06Dean Graziosi?

  Yeah, it was an old rundown apartment, mansion, like. I mean, beat up, old big house. And I ended up getting the house for no money down, and I converted it into ten apartments. So what was cool is I'd fix one up. I was living in it while I fixed it. And then as soon as it was done, I'd rent it, and I'd move in one not done. But I got through all ten of them. Crazy. So now I have this ten-unit apartment house, it's doing great for me. I'm nineteen, twenty years old. You know, it's bringing me in five grand a month, net-net, which was a gazillion dollars. Because now I'm not, I'm living for free. Yeah. And this is, and plus it's building value. So I got no money down, refinanced, pulled some cash out. I was, I used that money to go into next one. Long story short, had a huge lawn. So every Saturday, because my dad was born during the depression.

• 32:51Dean Graziosi?

  My dad grew up with, if you could do it yourself, you don't pay anybody. Right? So every Saturday, I'd spend five hours. I had a massive lawn. I'd mow, I have allergies, so my eyes are tearing, I'm weed whacking. Shit hits your legs, and it's just... Yep. And then one day, I realized, wow, I'm mowing my lawn a whole day. I hired the kid down the street for fifty bucks to mow my lawn. And my, he's mowing lawn, my dad pulls in. True story, not, zero exaggeration. I tell it to my dad all the time, he's like, "Sorry, I was wrong." My dad pulls in, he goes, and this is how my dad talks to me, whether you think it's true or not. He goes, "Mr. Big Shot, you finally went too far. You're so freaking big now, that you're gonna pay someone to mow your lawn when you can do it." And he got so mad that he left, and he hit the gas.

• 33:33Dean Graziosi?

  And he, it was gravel driveway, and he dented the shit out of the side of my car. It was just like, "Tum, tum, tum, tum, tum." And I'm like, "Ah," and he left, and maybe he gave me the finger when he was leaving or something like that. That's my dad, he's got an Italian hothead, right? And he left, and it was so profound, that I knew at that moment I was on to something. I really did. I, I'd love to say it was this epiphany, and the sky opened up, and I was like, wow, my dad still struggles. And what I realized, and this is what I want to share with you, is I realized an ROI on my time. At that time, I had fifteen apartments, I had two houses being built. I had a collision shop and a used car dealership. If I went down to the used car dealership and sold one car, I probably netted about two grand a car back then. I sold lower-end cars.

• 34:13Dean Graziosi?

  So in that day, without mowing the lawn, if I sold one car, it cost me fifty to mow the lawn, I made two grand. Or if I drove around that day and found my next apartment house, could be tens of thousands of dollars. And it just hit me, it was so profound at that moment, that I'm gonna start equating things I do with an ROI.

• 34:31Ed Mylett?

  Yes.

• 34:32Dean Graziosi?

  It's like, if I, and, and, and the great part is if you keep noodling it, it doesn't matter if something costs you $500 an hour. If you're working in your unique ability, you can make 10 grand an hour, still pay someone to do it. And you just chip away like an onion, peel him back an onion, to stop doing the stuff that doesn't move the needle. And, and something I just always love saying is, because it really affected me when I was young, stop trying to get good at the things you suck at too. I just, I need to say that, because it's the biggest lie we've ever been told. It dings our confidence when, I still can't read. If I, if I wrote you two sentences in an email, half the words would light up misspelled, and some of them are so bad that I tried three different times to spell it and the computer can't even, like if it could talk to me and be like, idiot, like what are you trying to say? I have no freaking clue what you're saying. And then I just put like, good.

• 35:17Dean Graziosi?

  You know? Like, zah.

• 35:19Ed Mylett?

  I completely relate to that.

• 35:21Dean Graziosi?

  But what it does is, let me just ask you, watching or listening right now, if you're, if you work on something you suck at, does it make you feel empowered? Does it make you feel like you wanna, like me trying to do accounting? Like, could never do it, it's not my personality. So, what I know about the most successful people on the planet, including you, Ed, you just got really great at a few things.

• 35:40Ed Mylett?

  Correct.

• 35:41Dean Graziosi?

  The things that light you up, the things that inspire you, and when that fire starts, you can't stop it, and eventually you'll pay someone to do the things you suck at. Maybe you can't afford that now, but just don't, don't let anybody give you a bill of goods on, on working on the things, try to get better at what you're failing. No, just go get great at a few things.

• 35:57Ed Mylett?

  Yeah, I wish I could debate you on that, but I can't, because I 100% agree. I, I just know that that's true. I'm not great at so many things, by the way, one of them being writing. There are five or six things I've gotten really pretty good at in my life, right? And I just work those skills over and over and over again, and I collaborate or surround myself with people who are good at the stuff I'm not good at.

• 36:13Dean Graziosi?

  Yeah.

• 36:14Ed Mylett?

  I can't shoot the stuff these guys are filming, I don't know how to edit the stuff they're doing. These guys are brilliant, right? It's not, it's not my area, and I, this is such great juice for people in every area. And also the other thing Dean recommends is make a list of the stuff you do suck at, and make a list of the stuff that you are doing that you don't need to be doing. I'm so obsessed with that, there are some times I'm even reading emails, I'm like, I should not be the one even reading this email right now, because this is stuff for my personal ROI. Okay, so, a couple of the things I want to ask you about.

• 36:39Dean Graziosi?

  Yeah.

• 36:40Ed Mylett?

  Um, because it's just simple what you do, but I love the way you teach it, because I'm massive, it's in my book, but yours is special and unique. Everyone needs to find a routine that works for them.

• 36:49Dean Graziosi?

  Yup.

• 36:50Ed Mylett?

  And I like simple things. Sometimes people give me these like 19 steps, I'm like, "You don't really do that."

• 36:56Dean Graziosi?

  No, they don't.

• 36:57Ed Mylett?

  You don't do these things. They sounded really good in your book, or it was a hell of a speech, and everyone who knows you knows you don't do these things.

• 37:04Dean Graziosi?

  Oh my god.

• 37:05Ed Mylett?

  You've done each of them once of the 19.

• 37:08Dean Graziosi?

  It's so funny, I have three of my dear friends that are massive influencers that do that, and every time I'm like, "You're so full of shit."

• 37:15Ed Mylett?

  No one does all that stuff.

• 37:17Dean Graziosi?

  I've hung out with you, I've seen you do any of those. You've got pounded coffee.

• 37:24Ed Mylett?

  I just think it's the most hilarious thing.

• 37:26Dean Graziosi?

  That's awesome.

• 37:27Ed Mylett?

  It's so true, by the way. Your morning routine, in terms of gratitude, I could do, and it works. Mine's about five minutes longer than yours, but I love what you do, and I love how you talk about reducing it, so just share with them what you do. This is awesome. You guys are gonna love this.

• 37:43Dean Graziosi?

  And I fail on this sometimes, too. If I don't do it, I honestly screwed up. But it's a consistent thing, because I can do it in five to seven minutes. So, the thing is, I used to, which probably a lot of people listening, and this isn't revolutionary, and the one thing I want to say, thank you for saying, I try to make things simple, and the one thing I'd love to say is, there's probably not much I'm sharing today you haven't heard before. You've read it in books, you've heard it someplace, you've watched a video or a podcast, but what I'm gonna ask you to do for the first time is actually listen and apply it. And that's been my mission lately, is like, I know there's some of the things, success principles are the same since the beginning of time. But when is it time to stop being inspired, stop just watching Ed, and start just doing what Ed does?

• 38:25Dean Graziosi?

  Like, when is that time to stop looking for the next hit of a great podcast, the next hit of watching Tony, or Dean, or Ed, or Andy, or somebody, watching, feeling good, and then going back to the same routine? What if this was the time? What if this was the interview? What if this was the moment, you said, "I'm not just gonna listen, I'm gonna start to do." And I didn't mean to get sidetracked on that, but it really, it's really different.

• 38:47Ed Mylett?

  No, it is, and that's why I like what you do in the morning, because like, when I heard it, I went, "That I can do."

• 38:52Dean Graziosi?

  Yeah, so, really quick, so... For me, if I wake up and look at my phone, it's like Russian roulette. A deal I'm working on, if it's not going through, I'll get pissed, it'll all get in my head. And for me, I just try to find ways to frame things in my life. For me, I kick ass during the day if I'm playing offense. If I'm playing defense, putting out fires, I don't move forward. I just, I manage stuff. I didn't move the needle. So I want to play offense every day. So I framed it in my head, this is my way for offense. So when I wake up, I do not look at my phone. If I do, it's Russian roulette, it could be shitty. So first thing, I don't look at my phone. Second thing, I just find something to be grateful for. But if you've ever done a gratitude journal and you know you're three months in, you're like, I got nothing left. I said my daughter 27 times, my fun, my son 42, like you run out of stuff. So for me, I just want to be grateful for the little things.

• 39:37Dean Graziosi?

  Like I wake up and the sheets feel good, I'm like, wow, the sheets feel good. Or 150,000 people die a day. You didn't die. I'm grateful just sitting here with you right now. The littlest thing, only so it frames your mind in a gratitude space. I'm not talking about a long meditation, I don't have time for that. Maybe you do, and that'd be great. But I just think of something in that moment to be grateful for. And then, in the next moment, I just think of one win from the day before. Because, listen, as entrepreneurs, if you're watching this, you want another level of life. You kick your own ass more than anybody could. You work a 16-hour day and you come home and you're like, I got nothing done today. You lie to yourself, you beat yourself up. So it's a moment to go, no, yesterday I closed that deal. Yesterday I got to meet Ed and I know he'll be a friend for life. Like, just one thing, that's it, seconds.

• 40:19Dean Graziosi?

  Gratitude, one thing was a win yesterday, then I think of one win for that day. What's one thing I want to accomplish? If I do that little tiny thing, it puts my mind in offense and I'm in a different space.

• 40:30Ed Mylett?

  Man, I want to second two things here, because this is so real and so good. Because, by the way, most of you lose control of your life in the first five minutes after you wake up. I talk about it in my book, and you begin to respond all day long. First thing is this, the hardest thing you will do, and the thing that will change your life almost with the greatest impact, is to not check your phone for the first 30 minutes you wake up in the morning. I'm telling you that it'll be-

• 40:52Dean Graziosi?

  Might be the biggest game changer.

• 40:53Ed Mylett?

  It is the biggest game changer for me. It was so difficult, because, so what I did is, I moved it away from where I sleep. But I'm just going to say to you all, you think that's not a big deal, I got to check it. I'm telling you, if you could go 30- If you could start by going 10 minutes to begin your day. Something where you do not check that sucker and react. And then what you say about the gratitude thing that's profound for me. And it's a breakthrough for me when you said it. I'm always kind of like, what are the big things I'm grateful for? Grateful for God, I'm grateful for my kids. You reduce it down to just something. What's the smallest thing you could be grateful for, right? I love that because there's always a small thing you'd be grateful for. You know, I'm grateful, I clipped my toenails yesterday, whatever it is, right? There's something. So I just want to validate how powerful I think both those simple tools. The simplest things make the biggest impacts in our lives. Okay, a couple more things.

• 41:36Dean Graziosi?

  Yeah.

• 41:36Ed Mylett?

  I want to ask you some personal stuff for a minute.

• 41:38Dean Graziosi?

  You got it.

• 41:39Ed Mylett?

  You talk a lot about protecting your confidence. I'm a huge believer that like momentum and confidence is like this invisible force that we wish as influencers we could explain to people.

• 41:49Dean Graziosi?

  Yeah.

• 41:50Ed Mylett?

  And it's just something you need to end up possessing. I think you get confidence by keeping the promises you make to yourself. That's one of my theories.

• 41:57Dean Graziosi?

  Great theory.

• 41:57Ed Mylett?

  So I want you to, I want you to describe that, but I'd also, I'm willing, I'm wondering if you'd be willing to share even recently. The last four or five years, was there an incident where your confidence was rocked?

• 42:07Dean Graziosi?

  Yep.

• 42:08Ed Mylett?

  And so the importance of protecting it, and if you'd share a personal example, maybe you haven't shared before.

• 42:12Dean Graziosi?

  It's a great question, Ed. I'm really enjoying this, man. It's fun being here. And you have an amazing audience. You guys rock.

• 42:17Ed Mylett?

  Thank you.

• 42:18Dean Graziosi?

  So for me, confidence is, I just look at things again in the simplest form. I've never done anything good in my life when my confidence was down. I never got the girl when I was young. I never closed the deal. I didn't get the money I wanted. I didn't get the partnership. And not, not like your confidence is in the toilet and you're pathetic with your shoulders down. I'm talking about your confidence is 5% off.

• 42:38Ed Mylett?

  Yeah.

• 42:38Dean Graziosi?

  Did you ever go into a meeting and you know you're a little off and you're like, I'm gonna, I'm just gonna grit my way through it? And you come out and you're like, damn, I should have just either ignored it or took a moment to build my confidence because I didn't get what I wanted. And I've just been obsessing on knowing that my confidence needs to be high at all times. So there's a million different ways to go. I love what Ed said on how to build confidence, keeping the promises you make with yourself. Incredible. One of the things I do is I really obsess on looking at the things that take my confidence. So for me, as simple as this sounds, is I haven't watched the news in 10 years. I don't watch it all. Because I've never watched the news and got down and go, wow. I feel amazing. Like, you don't watch the news and go, "Ed, hey, man, I watched the news this morning. Dude, you should catch it at 12." You're not gonna believe it. You're not gonna believe how amazing shit is.

• 43:22Dean Graziosi?

  No, you watch the news, you're like, "Oh, my God," right? So, the news. I know this sounds crazy, and we know this is simple, but I've really eliminated the people in my life, and you've heard this a million times, that rob my confidence. And I've either become, if they're family members, I put the Teflon up, or I've slowly pushed them out of my life. And any exercise, anything that I do that robs my confidence, the people I surround myself, exercises, like I said, don't work on your weaknesses. I've obsessed on not-to-do lists. So if I go, "Hey, when I do X, Y, Z, it robs my confidence. I don't like it. I know it's gotta go out of my life." Like, my threshold, confidence builder, confidence detractor. If it's a detractor, it goes on the thing that's gotta go away. So, I would just encourage you, think about the things, the people,

• 44:06Dean Graziosi?

  the events you do, going to happy hour with the guys from work, and all they do is complain about how shitty your job or your boss is, or your company is. If that makes you feel bad about yourself, then they're robbing you of your bigger future. So, I would say, one of the things, besides what Ed said, is make a list of the things that ding your confidence just a little bit, and either reframe them or eliminate them. And I'll tell you a thing, you know, as entrepreneurs, it's like, it's great when you see, when someone does a post, an entrepreneur is like, "Oh, my God, this is amazing. Oh, life sucks. I'm gonna go broke. I'm losing everything. I should've never tried." "Oh, no, wait. I found it. Things are good. This is really good. I'm the greatest. I can't make a mistake. Oh, my God, I screwed up again." Right? That's the life of an entrepreneur, but I would choose it a million times over, even with the failures. But, I have to tell you, so,

• 44:52Dean Graziosi?

  real estate education, right? So, real estate was my life. That's what made me a millionaire in my twenties. I wrote a book, Be a Real Estate Millionaire. That book alone broke a million copies. And I wrote that book and launched it in 2007, when the market was crashing. Everybody was doing it the same way. I taught people on the way down, "Don't fix and flip. Don't buy and hold. We don't know where the bottom is. Wholesale on the way down." So, I taught a wholesale strategy. Book went on fire. I don't know if any other real estate book has ever sold a million copies, but we sold a million of that one.

• 45:22Dean Graziosi?

  But on that way down, we built a company. We probably went from 2007 to 2000, maybe 12. In that downturn where all my competitors, literally, they were all gone. By the time we hit the bottom, they were gone. And we were a hundred million dollar a year company. And making a massive impact. And I was working hard to get more influence and all those things, right? So, company's growing while everybody else is going down. So, anyway, long story short, I became the number one real estate educator on the planet. No one has ever touched as many lives as we can. And I've held that title for a long time, but about four years ago, we were also in the live event space, doing amazing 60, 70 live events a week. I wanted to go deeper, because so many of my students, you can give somebody a business on how to sell $20 bills for 10 bucks, and they'll still screw it up.

• 46:07Dean Graziosi?

  They'll find a way to find an obstacle. They'll find a way to tell them that my family's, my parents said this is a scam. Or, "Nobody's gonna wanna buy a $20 bill for 10 bucks." Like, they'll screw it up, right? So, I became so obsessed with it, and my deep relationship with Tony, and the impact he has on people, and his encouragement. I'm like, "I wanna go into the successful. I wanna go upstream." So, my whole philosophy was, "I can provide you with the way to make money, but if I don't go upstream and provide you with the right habits, you're gonna think I'm a loser and my shit doesn't work." And I don't like that. I don't want you sitting in Starbucks in five years going, "I bought that Dean course. You can't make money in real estate." It's like, "No, you can't make money at anything! Because you don't have the right habits." So, I got obsessed with this, and I started scaling down the real estate business, and going into the success space.

• 46:51Dean Graziosi?

  Wrote Millionaire Success Habits, and just got obsessed on it. And I have to tell you, from going with a, in 2013, my brands and my company, we did over $200 million in sales. To kinda wind that down and start fresh, I wanted to leapfrog, doing $200 million a year in Success Habits. And we took a dip. And of course, fortunately, I do well, so I didn't let anybody go. And I told the whole team, "We're gonna ride, I've been here, I'm purposely riding this down so we can come back out." But I have to tell you, I was about a year in, I wrote the book. We first launched it, and a lot of people are confused, like, "You're the real estate guy or the success guy?" It's like, no, you have to be the success guy to be that big in real estate, right? You know this. And I have to tell you about a year and a half in, I wasn't getting the momentum I thought I should.

• 47:35Dean Graziosi?

  And I started, I was losing my confidence, like wow, maybe, maybe because I'm older, maybe because I ignored social media. I did, because we were the number one show infomercial wise, and that was so big. I ignored social media and I see all these people with a million followers, I didn't even barely start an account yet.

• 47:50Ed Mylett?

  Yeah.

• 47:50Dean Graziosi?

  Right? And all of a sudden, I start and I got 10,000 followers, I'm like, wow, does everybody know that? Look at the impact I made, now I'm like the little guy in town.

• 47:57Ed Mylett?

  Yeah.

• 47:57Dean Graziosi?

  And then honestly, it dinged my confidence.

• 47:59Ed Mylett?

  Thank you for sharing that.

• 48:00Dean Graziosi?

  And I started feeling a little insecure.

• 48:02Ed Mylett?

  What did you do about it?

• 48:05Dean Graziosi?

  I started getting my freaking story straight, the same thing, let's get my priorities straight. I said, "Listen, if I wanted to stay as the number one real estate guy, is it, is it my significance?" You know what it was? It was my significance. My show ran so much no matter where I went, people like, "Dean, Dean, Dean, come in here, sit in the front, go to the front row, have this, let me buy you dinner." All of a sudden, my show was off the air for two years, and I'm not getting the, the, the love. And I'm like, wow. And you know what it did? It made me a better man though.

• 48:28Ed Mylett?

  Yeah.

• 48:29Dean Graziosi?

  Because I realized, what the hell am I doing it for? I'm doing it because I want to make an, at this phase of my life. I want to make an impact on the world, I want to be a badass dad, and I want to be a good man, and a good relationship. Like, that's what makes me successful now.

• 48:39Ed Mylett?

  Yep.

• 48:40Dean Graziosi?

  Like, it's not the money, it's not the significance, and when I decided I didn't care anymore.

• 48:44Ed Mylett?

  Yeah.

• 48:44Dean Graziosi?

  Oh my god. Like, Millionaire Success Habits, it was like, it was like a key turned. I mean, the book, we're almost at 400,000 copies, and it's on fire right now. And that brand is growing, we started Millionaire Success Habits Live Events.

• 48:55Ed Mylett?

  Wow.

• 48:56Dean Graziosi?

  And I'm partnering with some amazing people, I have the highest level mastermind.

• 48:59Ed Mylett?

  Where do you want to get that book, by the way? Should I go to Amazon, or should I go to a special site?

• 49:02Dean Graziosi?

  You go to Dean's Free Book.

• 49:03Ed Mylett?

  Dean's Free Book.

• 49:04Dean Graziosi?

  Yeah, you can get it for free, if you cover the shipping and handling, we'll send you the hardcover.

• 49:06Ed Mylett?

  We'll put it right on the screen right now. That, I appreciate you sharing that, because my favorite people, and also the most successful people I know are the most self-aware. And they're, I don't know, they're confident enough to share their vulnerabilities. And so I really appreciate you sharing that, because I went through a similar thing when I went into this space too. And also, we're both just competitive people.

• 49:23Dean Graziosi?

  Yeah.

• 49:24Ed Mylett?

  Even though it's still in the back, it's like, man, why aren't I getting the traction I want?

• 49:26Dean Graziosi?

  Yeah, exactly.

• 49:26Ed Mylett?

  You know, I know about that. And even though your needs have moved to contribution, significance is still a big need for everybody, right?

• 49:32Dean Graziosi?

  It always will be.

• 49:33Ed Mylett?

  It's just always, I love to say, I've evolved, I'm not really a significance guy anymore, I'm here to grow and contribute, which is true. But there's an addiction to significance that's healthy as well, right?

• 49:43Dean Graziosi?

  Yeah, and I think, but what's cool is, and I see this with you, Ed, and I'm not just saying, but your significance is one thing, but that's not why you're, like, the significance is a great byproduct.

• 49:51Ed Mylett?

  There you go.

• 49:52Dean Graziosi?

  But your heart is to share, to serve.

• 49:53Ed Mylett?

  Correct, and so is yours.

• 49:54Dean Graziosi?

  And that's why, and that's why we connect in two minutes, and that's why sometimes you meet someone like, ooh.

• 49:58Ed Mylett?

  Yes.

• 49:58Dean Graziosi?

  You know?

• 49:58Ed Mylett?

  By the way, the other reason I connect with you is because you're so good at it. And I just want to validate that, everybody watching this, I mean, we're going to talk about where you'll follow him in a minute, but he's stuff that's out freaking standing. I love people to get into this space, like I feel like I did, that you have, which I think is rare, like, they've spent a portion of their lives building their belief systems, their strategies, their, their way of doing things. They've proven it with a success, then, so it's validated, then they say, here's what I do.

• 50:24Dean Graziosi?

  Yeah.

• 50:24Ed Mylett?

  Rather than the other way around.

• 50:25Dean Graziosi?

  Yeah.

• 50:25Ed Mylett?

  So the reason your stuff is so good is because it comes from a space of having done something, right?

• 50:29Dean Graziosi?

  No, I get it.

• 50:30Ed Mylett?

  Talk lastly about, and we've just got so much stuff, but not the last thing, but the last part of my stuff out of your book. By the way, a lot of the things we're talking about here are just starting to scratch the surface of what you get in Millionaire Success Habits, but story is a word you just used. And I'm a big believer that I listen to people all the time, and they're always telling me their old story.

• 50:49Dean Graziosi?

  Yeah.

• 50:50Ed Mylett?

  You know, they're just, they live in their old story, and they don't know it.

• 50:52Dean Graziosi?

  They don't know it.

• 50:53Ed Mylett?

  But just the concept of a story overall that we tell ourselves, you, you speak about that probably more eloquently than anybody that I've heard. So just touch on the whole concept of, the cognizance of the story we tell ourselves.

• 51:05Dean Graziosi?

  Yeah, so I think, I mean, even with me, like I said, I had to catch myself. I was telling myself a story that maybe I should have stayed with the real estate brand. Maybe success, there's so many people deluding it that haven't had the success, they don't recognize the real thing. Like, I, I've had all kinds of stories. I'd look at people like, God, that guy seems like a scammer, why's he got 3 million followers? Like, I started telling myself shitty stuff.

• 51:28Ed Mylett?

  Yeah.

• 51:28Dean Graziosi?

  And I felt bad, and I wasn't having the momentum that I know how to create. And then all of a sudden, I changed that story, and I said, no, I know what I want to do for people, I'm the freaking best at it, there's nobody better than me, give me a year, I'll be far surpassed, and then they'll realize they're actually learning from someone who's done it.

• 51:43Ed Mylett?

  Yeah.

• 51:43Dean Graziosi?

  And nothing changed. God didn't come down, the weather didn't change, my bank account didn't change, nothing changed except my story. So, so the part that I want to share is... I did a, I did an interview with a young kid, Casey Adams?

• 51:58Ed Mylett?

  Love Casey, I've done with him too.

• 51:59Dean Graziosi?

  So he asked me, great kid. And he said, hey man, at the end, maybe he asked you, he said, you, as a young kid, there's a lot of young kids, listen, what would be the one thing that you would tell people? And I'd never been asked that, and literally what just came out is that your thoughts lie to you. And to question those thoughts. Because when I look back at what stalled me, or almost had me fail, or the people around me, it had nothing to do with who's president, whether you like the president or not, if he's crazy or not, the economy, your family, your friends holding you down, a job that takes too much time. It's never any of that. The only thing standing between you and your next level, a better version of you, not, not being me, not being Ed, not, just a better version of you, the only thing, and you might not believe me right now,

• 52:43Dean Graziosi?

  but I promise you someday you will, the only thing standing between you and your next level, a better version of you, is the story you tell yourself and why you can't get it. That's it.

• 52:52Ed Mylett?

  So good.

• 52:53Dean Graziosi?

  I mean, I think about it, I remember having a real estate deal when I was broke, and it's a million dollar deal, and I got four bucks in the bank, and I remember saying, I'll never get this money, I'll never, and I never could, and then all of a sudden, I'm like, no, screw that, I'm getting this money. And I would find it, it didn't matter if I had to beg, borrow, steal, you know, some with the banks, some on credit cards, borrowing from this guy, I'd make the deal happen when nothing else changed. I didn't inherit money, I didn't get smarter, my IQ didn't go up, I didn't have a Harvard education, I just willed it by changing the story. So, I guess an easy way for you guys to think about, right now, if you talk about what you would, where you would love to be, it's a year from now, it's the greatest year of your life, and you'd love to be there. I'd love to be, you know, working on my own, on my own company, I'd love to launch my own company,

• 53:36Dean Graziosi?

  I'd like to have more time with my wife, or my husband, and my kids. Just say, "But," and then fill in whatever that "but" is, that's usually your story. "But my boss keeps me, my boss keeps me too busy, but my wife doesn't support me, but my family thinks I'm crazy, but I'm not that smart, but it takes money to make money." That's your shit story, that's the thing, that's your anchor, you're dragging across the desert. Flip that story, and immediately that becomes the wind behind your sail. I mean, I don't want to oversimplify it, but at this phase of my life, it is oversimplified. And I still run into it, I will catch myself being in a shit space, worried about something, worried about something with my kids, worried about anything, and I'm like, why is this bugging me? Why is this, oh, because I'm telling myself lies, I'm telling myself some shitty stuff. I change it, and then I change in a second.

• 54:18Ed Mylett?

  Ooh, so good, so good, dude, like you're...

• 54:23Ed Mylett?

  Like, you've said a couple of things today that you were here to say to me.

• 54:27Dean Graziosi?

  Oh, thank you.

• 54:28Ed Mylett?

  And like, like, my, the camera guys are all nodding right now, right? Like, like, the person driving in the car should be pulling over right now, rewinding three minutes, writing that down right there, because we all do get caught up in telling ourselves these stories that don't serve us. And the other thing I would just add to what Dean's saying, just my little part of it, is that if you can begin to get two or three or four people in your life that surround you that are aware of the great story you're telling, because your life ends up being a direct reflection of what your peer group expects of you, so you gotta be telling yourself that story and telling it to other people, too. Okay, a couple last things.

• 54:59Dean Graziosi?

  Yeah.

• 54:59Ed Mylett?

  I've gotten to know you, one of my favorite things about you, I think early in your career, my deduction is that you were moving away from the space you grew up in.

• 55:07Dean Graziosi?

  Yep.

• 55:08Ed Mylett?

  Moving away from some of the pain in your family, the divorces, the financial hardships. Dad sounds like a great guy, but a tough dude, kinda like mine, and had his own things he was fighting, like my old man did. Our dad seemed sort of similar, frankly. And still talks to me like your dad talked to you then, right? In a good way.

• 55:24Dean Graziosi?

  Yeah.

• 55:24Ed Mylett?

  And now I feel like you move towards things, for the most part. And I've found with the people, I just want you all to know, what are some of the little secrets that successful people have that they might not even be aware of? The people I've really connected with when I've done the show, they have massive reasons. Their reasons are emotional to them. They're not just like, big, like, "I want a beach house and a big ocean." Usually, the biggest reasons are other people. The thing that will just never leave your spirit or your heart is who you want to be to show up in your life for other people. And for you, it's so obvious to me that it's your children.

• 56:00Dean Graziosi?

  Yeah.

• 56:00Ed Mylett?

  And you talk about them, 11 and 9?

• 56:03Dean Graziosi?

  Yeah.

• 56:04Ed Mylett?

  Yeah. And you, Brody and Brianna?

• 56:06Dean Graziosi?

  Yes, good memory.

• 56:07Ed Mylett?

  And I, uh, see, I love both those names. But I can tell they're your, your reasons, right? So just speak to that a little bit, and, and how other people should be viewing that in their own lives, too, because you get emotional, right now you do.

• 56:20Dean Graziosi?

  I do, I, I could have tears coming out my face right now.

• 56:22Ed Mylett?

  Right now, so they're your, they're your inspiration, they're your reason, they're your driving force.

• 56:26Dean Graziosi?

  Yeah, so, I just was having this girl, a conversation with my girlfriend Lisa on the way here, and we were talking about, uh, the things that drive you, and the things that, um, that want to be, uh, you know, it's funny you say, like, I have so many different emotions at once.

• 56:41Ed Mylett?

  I can see it, yeah.

• 56:42Dean Graziosi?

  But...

• 56:44Dean Graziosi?

  She comes from an amazing family, just like you said your wife did.

• 56:47Speaker 01

  Yeah.

• 56:47Dean Graziosi?

  Like, amazing. She has, there's five siblings. Their parents are together. They're on a text string every day. They all talk every day. Like, her phone's always blowing up and going off. And it's always inspirational and they're, they all support each other. One just lost their job and their whole family's like, "Well, get together. It's finally time you start your own business anyway and I'll build the website. I'll give you the money." Like, it's unbelievable what they do. And I love both my parents. My mom and dad are amazing, but I didn't have that. They split at three. I was three when they split and I lived with mom and then dad and grandma. And they moved, you know, I moved 20 times by the time I was 19, right? So it was all this insecurity. So, but again, that was my journey and made me the man I am. So, for me, one of the things is that I don't have something to refer to to be a good dad.

• 57:32Dean Graziosi?

  My father's father physically abused all the kids. Some of them were sexually abused. And his father did that. And I think, I look at this long lineage of screwed up graziosis. And I knew it was gonna stop with me. Like, my sister did it. She's an amazing mother. Actually, my nephew works for me. Incredible kids, like the greatest kid you ever met. She stopped it. And I wanna do the same thing. So, I'm always in, like, you and I, when we talk later, we'll probably just talk about being a parent. Cause I love interviewing and talking to other great parents. Cause I wanna learn because I don't have a blueprint. Like I said, Lisa, she's got the blueprint. She grew up in it. Right? So, for me, I wanna be a better man and always wanna continue to grow

• 58:12Dean Graziosi?

  so I can set an example and change the way my kids see life and experience life. I don't wanna raise entitled brats. It's the last thing this world needs. I want them to have hunger and drive and be good people. And, and one thing I'll share with you, a dear friend of mine, he's about 15 years older than me. He said to me, and he's done extremely well, just extremely well. And he said... I think at the end of our lives, when you're on your deathbed, I don't think we'll ask any other question because you're a parent like me. He says, "You're a dad like me," I could see it. Because I think the question we're gonna ask ourselves is, "Did we do everything we could to give our kids the tools to live a fulfilled life?" I said, "I mean," because I don't think anything, you won't say, "How many women did I sleep with? How much money did I make?

• 58:56Dean Graziosi?

  How many buildings did I buy?" It'll be like, "Wow, did I give the kids?" And I said, he said, "You'll be able to go off to the next place. If you could say, 'Yes, you did your best,'" He goes, "But what if you can't say that?" And for me, it's like, that's all I think about. It's like, that's one of the things, I can't be the perfect, I try, I do everything I can to be a great dad, just like you. But fundamentally, I want to give them the tools to be thriving adults.

• 59:19Ed Mylett?

  Me too.

• 59:20Dean Graziosi?

  And that's just one, I mean, yes, but that, I can talk about that. I want to go conquer something right now, thinking about that. I want to be a better version. I also, you know, I love, I love success. I love, I love accomplishing something people say you can't, so do you.

• 59:32Ed Mylett?

  Your energy changes, though. When you tell your former story about what you're moving away from, just so you know, you even lean back when you tell it. And then when you step into the story now for your children, you lean forward. It's amazing to watch. I've never said this on a show before, but a thought occurred to me when you were talking, because you remind me of other people who have said this. You deeply love your children, and I think everybody listening to this does. You know what, if you just erased everything today, you guys? Every show you've listened to? The most successful people I know, and by the way, you're the first person that made me have the thought, just because I feel how much you love these two children of yours. They harness love more. They harness the emotion of love. They almost leverage love

• 1:00:12Dean Graziosi?

  Yeah.

• 1:00:13Ed Mylett?

  to go do something great. Because if, if love is the most powerful emotion in the world, right, if that's what it is, you have to harness that and leverage it to go do something extraordinary, because that's the overriding thing in this man's mind and heart all the time, all the time. When he leaves here and he's driving to San Diego with Lisa, right? When we're in the middle of the interview for a moment, right? All you parents relate to this. When he was driving over this morning, one of the first things he thought about this morning, before he went to bed last night, was Brody and Brianna. But some of you don't harness that. It's almost like you love them and then you set them aside when it's time for business. Right? Don't do that. Harness that power of that love, right? It'll give you strength and confidence. So, thank you so much for sharing that, man.

• 1:00:53Dean Graziosi?

  Yeah, thanks for asking amazing questions.

• 1:00:55Ed Mylett?

  I think you're incredible and I just want you to know something. Like, I sense we're gonna do some more things together.

• 1:01:02Dean Graziosi?

  Yeah, so do I.

• 1:01:03Ed Mylett?

  You're just, you're a powerful big spirit. And everything about you, you showed up fit. You know, I didn't know that necessarily. Now, this guy, just everything that he's preaching, he's practicing. Not every day, neither one of us every moment. But I love how you show up in the world. So, I want people, by the way, to experience your world too. And I know everyone watching this, like, if you didn't know Dean before, most of you did. But if you didn't, you're like, whoa, this is legit, right? This is legit. So, where do they find you so they can engage you? Because he is new to social media. He's building a legitimate following, by the way. A real one. That's growing and growing and growing. In fact, recently, I've watched it start exploding in different social media platforms. What's the best place to find you?

• 1:01:43Dean Graziosi?

  Probably Instagram, under my name.

• 1:01:44Ed Mylett?

  Okay, spell it so that they know. We're gonna put it on the screen too.

• 1:01:46Dean Graziosi?

  Yeah, Dean, D-E-A-N-G-R-A-Z-I-O-S-I. Dean Graziosi. And if you want to grab the book, there's a special link at deansfreebook.com.

• 1:01:54Ed Mylett?

  Okay. So, you guys that are on the YouTube, you saw the link. And those of you that are on iTunes or Spotify, you heard it on the audio. So, last question for you, which I'm bummed that it's over.

• 1:02:04Dean Graziosi?

  Yeah, I know, I'm having a blast, dude.

• 1:02:06Ed Mylett?

  But, you know, sitting next to a man who at one point in his life, lived in a bathroom with his father as he was building a business. And from that place of that journey, upstate New York, you know, the gravel, rocks hitting the car, the different setbacks. He had another business he had to take back, where he had to pay off all the debt. I mean, it's this unbelievable, your journey. And you're sitting here today, and I think they've got a great insight. I try to make the show where it's two successful people, and they just got, like, almost listen to us, talk to each other.

• 1:02:33Dean Graziosi?

  Yeah.

• 1:02:33Ed Mylett?

  But what if someone that's listening to this says, "Listen, man, I want to turn my life around." You know, there's people that have it going and I think we've talked to them. But you know, I'm listening to this, I'm not where I want to be. And I wish I could DM you a question Dean, but you're probably too busy to respond to all the DMs on Instagram. And they just asked you, "What would just be the recipe or a formula, your initial advice you would give me to having just a more fulfilled business, a more fulfilled life, a more fulfilled spirit and existence? What would be just your, I mean, there's a million things you could say, but if you could give them something to start with, what would it be?

• 1:03:06Dean Graziosi?

  Um, I would say, and I might have covered some of it, is really know where you want to steer your ship. Like, what happens is, I think, we become somebody for our parents when we're young. And then we might become someone for a relationship we're in, and we become someone for a boss that we have, or a coworker, or a partner, or our employees. And then we become someone, if you go to church on Sunday, and then you become somebody, every once in a while you sneak out to the club, and then you're someone there. And we become all these people that I think what happens is, inside, we knew we had this destination of what we wanted, but it gets diluted by all these things, all these realities, like we should cover the mortgage, we should have the money so the kids can go to college, or I should not go, like, we have all these things and we forget who we are.

• 1:03:48Dean Graziosi?

  What I would say is, spend some time on remembering who you really are and what you really want. And start saying no to all the shit that doesn't point you in that direction. The only reason you're not going where you want to go is because you're fragmented. It's like fuzzy targets don't get hit. You need a crystal clear target. And I would say, just spend time, pretend it's a year from now, or five years from now, and you're living the life that you wanted, maybe the life when you were younger, the life before all the clutter. And find what that is, and find a way to obsess on it, and find a way to stop doing all the other shit. I mean, I keep getting simpler and simpler, I start, I've been dressed, I got like 20 of these t-shirts. I got hundreds of thousands of dollars worth of watch, I stopped, like, I'm finding myself getting simpler and simpler

• 1:04:31Dean Graziosi?

  because I know where I want to go, and nothing else really matters anymore. And if someone would have given me that clarity younger, is, realize that most people are wrong that are giving you advice. The other thing I'll say is, the most costly advice in the world is bad advice. It's your broke friend telling you how to get, make money, it's your single friend telling you how to fix your relationship. Stop listening to all the crap, listen to the good stuff, like what you're hearing here, and other wonderful people who have done it. And get rid of the stuff you shouldn't be doing, and stare at your destination like an obsession.

• 1:05:01Ed Mylett?

  Oh my gosh, this is... This has been a masterclass today, man. Like, literally, this is a masterclass on success, on personal development. And what's great is you could tell, we're just scratching the surface. And so that's why I want you interacting with Dean, why I want you following. This like flew by for me today. Brother, thank you so much. You're awesome, man. You're incredible, man. You too. I'm blown away. So everybody, I want you to follow Dean. I want you to get his book, and by the way, his other books as well. And I just want to remind you to subscribe. If you're listening to this on iTunes, subscribe. Spread the word. It's the best show in the world, it's the best program on earth. Do it. And if you're on YouTube, do likewise. Make some comments as well. Remember, every day on social media though, you guys, I try to engage with you on a deeper level than other people do sometimes on social.

• 1:05:46Ed Mylett?

  And so, we run the two-minute drill every single day on Instagram, right? And what that means is when I make a post on Instagram, within the first two minutes, if you just make a comment with the hashtag max out on there, you're in a daily drawing to get a chance to have a coaching call with me, some of my guests, gear from the max out store, autograph books, all kinds of great things. We pick a winner every day, and if you miss the first two minutes, all you have to do is just make a comment every day. At the end of the week, we look at who's made comments on every post, and we pick a winner from there too. And it helps us engage and you and I connect and with my guests as well. So, please make sure you're making comments on all the social media posts. And again, I hope you're enjoying today's program. I hope you take notes, spread the word to everybody else, and max out your life. God bless you, everybody.