Rich People Think Differently.

Ever wonder what happens when a room full of seven, eight, and nine-figure entrepreneurs start talking shop? I pulled back the curtain so you can listen in. In this video, I sit down with some of the smartest operators I know to dissect how they scale, sell to the wealthy, and build empires that print cash. You’ll learn how to find your ideal customer, price like a pro, and hire people who make you money instead of cost you stress. Oh, and there’s a little surprise about the biggest event we’ve ever hosted in Austin… but I’ll let you find that out inside. 00:00 Behind the Scenes with Top Entrepreneurs 01:14 The Importance of Knowing Your Customer 02:32 Pricing Strategies for Maximum Profit 03:12 Hiring the Right Talent 04:03 Insights from Eight-Figure Entrepreneurs 04:52 The Value of Ownership and Teaching Others 05:43 Join Our Biggest Event in Austin 06:57 Balancing Revenue and Followers 09:17 The Pitfalls of Fame and Notoriety MORE FROM BIGDEAL: 🎥 Youtube: / @podcastbigdeal 📸 Instagram: / bigdeal.podcast 📽️ TikTok: / big.deal.pod MORE FROM CODIE SANCHEZ: 🎥 Youtube: / @codiesanchezct 📸 Instagram: / codiesanchez 📽️ TikTok: / realcodiesanchez OTHER THINGS WE DO: Our community: https://contrarianthinking.typeform.com/to/WBztXXID Free newsletter: https://contrarianthinking.biz/3XWLlZp Biz buying course: https://contrarianthinking.biz/3NhjGgN Resibrands: https://resibrands.com/ CT Capital: https://contrarianthinking.biz/4eRyGOk Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  New and exclusive holiday decor just launched online at The Home Depot. Check out the viral Grand Duchess Collection with smart holiday lights you can control from your phone. Easily customize the twinkle across trees, wreaths, and garlands to match your holiday vibe. Create stunning light effects, then switch it up with the tap of your fingers. Even the man in red will be impressed. Shop the holiday decor you want, online only, at homedepot.com.

• 0:30Codie Sanchez?

  I'm taking you behind the scenes, so you can be in a room with eight and nine-figure entrepreneurs to learn, how do you sell things to rich people so you can make more money? We're gonna break that down exactly, and I'm gonna tell you things that most people have to pay a lot of money for. Alright, so today, we got a room full of seven and eight-figure entrepreneurs, all here for one thing: are they able to double their business inside of one year? And can they do it in 48 hours?

• 0:55Codie Sanchez?

  Where are we right now? Miami.

• 1:00Codie Sanchez?

  I want to do more showing and documenting, as opposed to creating. Like, we're not a traditional business creator, in the fact that I run a bunch of businesses. So I'm not just talking on the internet about stuff that I'm doing. We run a holding company, we have a venture capital firm, we own one of the fastest-growing trade franchise companies. I try to squeeze as much time out for content as I can, but I don't have a ton. And so if there's a chance for me to actually just talk about what we're doing and people can see it live, as opposed to yap on the internet, I'm into that. What happens when you get in a room with 100 other people who are building businesses, seven, eight, and even nine figures? You realize that there's three things in business that you need to nail, or you'll never make any money. What's up? Thank you. Can I trade you? What's up, man? I didn't know you were gonna be here, I'm so glad.

• 1:44Codie Sanchez?

  And the first one is, do I even have the right customer? We call this avatar analysis. What's going on, guys? How's it going? Shannon was so funny this morning, she's like, "I have such a good song, can you just wait a minute? I want it to play." And like you to walk out to this and then that's that song. I'm like, I'm not that hard. Like this is, that's so cool. I'm not cool enough for this song. If you do not know who you are selling to and you do not realize that the person you are selling to has to want what you're selling, not to be sold what you're selling, you're in the wrong business. Do you know why Amazon is one of the most valuable companies in the world? They know you. How about Instagram and Facebook? Why is Meta so valuable? They know what I want to buy better than my husband does. They nail their avatar so perfectly that they can create multi, multi-billion dollar companies.

• 2:29Codie Sanchez?

  And so I do not want you to set this and forget it. I want you to obsess upon the person that you sell to because if you know them well, you can sell them more things at the exact moment that they want to be sold. And so they will thank you for taking their money. That is actually how business should work. So we do an entire system on can I find somebody who is already predisposed to want what I am selling? I actually don't believe in sales. All right. Thanks, everybody.

• 2:55Codie Sanchez?

  You've got a marker on your chin. Oh, good. It's fine. Keep going. Where are we going? Sup dudes? What's going up, crew? Second, you got to nail your pricing. So most people under price. They also don't have multiple options because there are always about a thousand true fans you have who want to pay you more. Often businesses are underpriced by anywhere from 30% to 300%. Why? If somebody wants to give you more money, wouldn't you give them a shot at doing that? Anyway, we teach them how to do that. So I want you guys to take like five minutes. Oh, sick.

• 3:27Codie Sanchez?

  Yeah. Hey, just leave it at the floor. My little gremlin. This is mine, right? What are you doing here? Oh, they're, they're, oh, okay. They're working on their breakout. Okay. You got an ant or you got a cookie, you got a latte? No more for the gal, honey? No. And then the third thing is hiring. What I call cheetahs versus house cats. Both cats, right? But not fucking. One of them, you really want on your side when you're chasing down big prey, when you're hunting things, and the other one is sort of snuggly but also mad. The number one thing about hiring I've realized is if you aren't good, how are you going to attract good talent? You gotta level up before you can get A players to choose you. The number one thing you can do to become better at hiring is become better yourself. That's why we have communities where we teach people how to become leaders and business owners,

• 4:12Codie Sanchez?

  because I like to steal somebody else's 10,000 hours.

• 4:19Codie Sanchez?

  Where are we going? Oh, there's an elevator.

• 4:26Codie Sanchez?

  Okay, Liz.

• 4:29Speaker 02

  Tell me what the difference between your relationships with the people in the A-figure room and the other room are.

• 4:33Codie Sanchez?

  Eight-figure entrepreneurs are really easy to help, actually. Why? Because when you have more money and more resources, if I fix one thing in your business, it's very easy for you to get a seven-figure return on your time. I think a lot of times, what do we obsess on? Goals, right? I always say, "Don't tell me what you want to get. Tell me what you're willing to give up." And I think in business, it's, "Don't tell me what your goals are. Tell me what you're tracking."

• 4:55Speaker 02

  Are there any people in that eight-figure room that run a business that you think would shock people how much they're making from it?

• 4:59Codie Sanchez?

  Yeah, there's a woman in there that has a feed business for milk cows that does nine figures. You don't put a GPS in your car and go, "Maybe, I don't know. We might make it, we might not." You're like, "No, no, we're gonna make it because I'm tracking the right things." It's so much easier just to grow big businesses. Like, I could just keep doing that. But trying to show people how to go from zero to one, hands down, the hardest thing that I did.

• 5:24Speaker 03

  Purchase new carpet from The Home Depot and get it installed for free right now. Shop the stylish choices and simple pricing of carpet from Home Decorator's Collection, Traffic Master, or Life Proof with Pet Proof Technology, and see for yourself why nobody beats our prices. Enjoy new carpet with free installation right now at The Home Depot. Offer valid October 15th through November 1st, 2026. Exclusions apply. For licenses, see homedepot.com/license numbers. LinkedIn is pretty amazing at helping you grow your small business. We cannot make your email response time faster. We can help you sell, market, and hire in one place. We cannot help you find space.

• 6:06Speaker 04

  For your three desk drinks. Why do you have three? And while we can't help you find the perfect volume for your presentation video, LinkedIn can help you find the perfect audience for your business. Grow your small business on LinkedIn. Learn more at LinkedIn.com/smallbusiness.

• 6:23Codie Sanchez?

  That I'm an idiot that believes in something, which is that I believe we should have more ownership in this country. It's what I think people need help with. It's also what we get shit on the most on the internet because everybody loves to say reasons why something won't work. And I'm like, motherfucker, I'm just trying to show you that it's possible. You can. They don't teach small companies how to do this. And I think that is broken. I think that is why we went from 80% ownership down to six. Because all the big guys who have figured this out refuse to teach anybody anymore. And then they shame anybody who does teach it because they don't want you giving away the secrets. And I think that's a tragedy. It's way easier to just be quiet, only help rich people, build big businesses and never focus on zero to one. But I just think that's selfish.

• 7:11Codie Sanchez?

  Hey you, do you want to come to an event just like this? I've got you covered. We're throwing our biggest ever in-person event right here in Austin, Texas. It's called Main Street Over Wall Street, M-SO's for short. And it's where the best builders, buyers and investors come together. You'll meet billionaires who built empires with boring businesses, investors ready to find you, operators looking for partners and buyers and sellers for just about any type of business. You'll rub shoulders with Navy SEALs and garbage men and SBA staffers whose whole career is dedicated to supporting business owners and future business owners. This is not a conference. It's a call to arms. And if you're not the type of person that likes to go around and make new friends, don't worry, we've got all these like private little workshop-style intimate moments

• 7:53Codie Sanchez?

  where you can even meet people face to face and we'll help orchestrate it. So if you're ready to buy a business, build a business or learn about small business, get your tickets. They actually go up next week. We're about 90% sold out, so we'll see you in Texas. Do you know there are lizards here that change colors? This is totally unrelated.

• 8:11Speaker 02

  I did not know that. You're a big reptile person?

• 8:13Codie Sanchez?

  I'm a big animal nerd.

• 8:14Speaker 02

  I was listening to you on the phone yesterday. You were talking- Talking about a YouTube video.

• 8:17Codie Sanchez?

  Man, our audience really does not like cinematic shit upfront. They want the numbers and whatever.

• 8:23Speaker 02

  What's it like having to wear not only an entrepreneur's hat, but also thinking more about the creative side of things?

• 8:27Codie Sanchez?

  It's my favorite part right now. I've just done finance and investing and running businesses for so long, but I'm pretty new at media. Contrarian thinking, the media company has revenue as its main goal. Very easy for employees to understand, but it also has followers. Why? There's a big mistake, I think, in business building. Haven't you heard a lot where people say that you should have one North Star metric? If you follow your North Star, you'll win. And I think that's why so many companies fail. In order to steer a boat, if all I do is have one North Star, AKA one left oar, what happens? You go in a fucking circle. But if I have two oars, which is a left qualitative and a right quantitative metric, it feels a little to the left and it feels a little to the right, but you are going straight. How annoying would I be if I was on the internet every single day

• 9:10Codie Sanchez?

  just telling people to give me money to invest in companies? Sell me your company? If I was spamming every single day? I could make a lot of revenue. I could probably triple our revenue. But my follower base would suffer. And so I would hurt my long-term growth prospects of the company. So that's my collar. Simultaneously, if all I obsessed on was followers, well, we'd go out of business because we wouldn't make any money. Or we'd be all fans or because we would just be racing to a number of followers and that's it. So you need a metric that kind of collars the two. This generation, a lot of people want to have more notoriety online. And I totally get that. I mean, I'm online and I think there's massive value to it. But that part to me is not a real business. What benefit do you have if a video gets a million views across the country? You're hyper-localized.

• 9:54Codie Sanchez?

  You'd much rather that you were on a local television segment or something that your target demographic saw.

• 10:00Speaker 05

  My main channel is my podcast for getting clients. What is my next step? Like I'm thinking getting 10 amazing guests by the end of the year.

• 10:09Codie Sanchez?

  And by 10 amazing guests, you mean 10 of your clients who you have made money?

• 10:14Speaker 05

  Oh, right. Well, that's a good one.

• 10:16Codie Sanchez?

  That would be better. Because let me tell you why. If all you do is get 10 amazing guests. Say I get on your podcast and I'm like, well, I've got Alex Cooper on. She's one of the biggest names out there. Joe Rogan on. I've got whoever on the podcast. Do you think your conversion will be higher with those people? Or would your conversion be higher with somebody who you made a million dollars, nailed your avatar, was exactly in your niche? B2B business. For a B2B business, I would never go pure social media marketing in a billion years. You do not want your life and your face and your lifestyle to be a business. It has terrible enterprise value, meaning you can't sell yourself as far as I know. Two, you're getting yourself a job, even maybe a fun one, not a business.

• 11:00Codie Sanchez?

  And three, people go a little zany when they get too well-known. Just be careful what you wish for. I can't remember who it was. It was a famous actor.

• 11:07Speaker 06

  People go, "Man, I want to be rich and famous." Like, take rich, you know what I mean? You know, famous is not gonna make you happy.

• 11:14Speaker 02

  I think that was Ben Affleck.

• 11:16Codie Sanchez?

  Was that Ben Affleck? Have you guys ever heard Ben Affleck speak in Spanish? Incredible.

• 11:25Codie Sanchez?

  He talks like my family does. Anyway, just be careful about going after notoriety alone. Get that cash first.

• 11:51Speaker 03

  Purchase new carpet from The Home Depot and get it installed for free right now. Shop the stylish choices and simple pricing of carpet from Home Decorator's Collection, Traffic Master, or Life Proof with Pet Proof technology, and see for yourself why nobody beats our prices. Enjoy new carpet with free installation right now at The Home Depot. Offer valid October 15th through November 1st, 2026. Exclusions apply. For licenses, see homedepot.com/license numbers.