815 The Power of Storytelling

WE COULD ALL USE A LITTLE MAGIC. Storytelling is an important part of everything you do. Whether you’re trying to sell something, speaking, or building relationships, you can’t ignore the power of story. It’s what causes us to have an emotional connection to something. Magic is an art form that uses storytelling. It’s not just about magic tricks. It’s about what you feel while you’re watching the trick. It’s about what the magician is telling you that changes your memory of the event. And it’s about how you take what you’re seeing and relate it to your story. How can you use the power of magic in your own life? On today’s episode of The School of Greatness, I’ve combined lessons about capturing your audience from some of the greatest magicians alive: Penn Jillette, Oz Perlman, Julius Dien, Derren Brown, and Lior Suchard. Derren Brown uses magic, suggestion, psychology, misdirection and showmanship to create series and specials on stage and television. He’s won two Laurence Olivier Awards for Best Entertainment and has also written books for magicians as well as the general public. Lior Suchard is considered to be the world’s greatest mentalist. His mind-blowing performances of thought influence, miraculous prediction and startling mind reading have made him the most sought after mentalist on the planet. He entertains audiences all over the world, which have brought him a list of fans stretching from A-list Hollywood celebrities to heads of state and notorious businessmen. Born and raised in London, Julius Dein has fast become one of the world’s most recognized social media stars. Mixing together mind-blowing magic with hilarious comedy and travel culture, Julius Dein has over 20 million followers across the internet. Oz Pearlman is a world-class entertainer and one of the busiest mentalists in the country. You might recognize him from America’s Got Talent where he placed third out of thousands of acts. Oz has also appeared on a variety of both national and international networks, a few of which include NBC’s Late Night with Jimmy Fallon, The TODAY Show & ABC World News and been profiled in Forbes, The New York Times, to name but a few. When he isn’t blowing the minds of audiences around the world, Oz is an avid marathon and ultra-marathon runner. Penn Jillette is a magician, actor, musician, inventor, television personality, and best-selling author best known for his work with fellow magician Teller as half of the team Penn & Teller. The duo has been featured in numerous stage and television shows such as Penn & Teller: Fool Us, and Penn & Teller: Bullshit!, and are currently headlining in Las Vegas at The Rio. He has published eight books, including the New York Times Bestseller, God, No!: Signs You May Already Be an Atheist and Other Magical Tales. All of these amazing magicians use the same tools to draw in their audience and capture their imaginations. It’s more than impressive tricks, flashing lights, or fancy outfits. So get ready to learn how to harness the power of storytelling on Episode 815. Some Questions I Ask: What is your greatest superpower, Darren Brown? (12:35) Do you feel like you had a good childhood? (17:10) How did you learn how to tell better stories? (19:25) Does mentalism have to do more with emotional intelligence or observed behavior? (35:20) What’s the perfect person to work with as a mentalist? (36:40) In This Episode You Will Learn: Why the stories we tell ourselves restrict us (8:10) The four pillars of magic (15:00) The power of the sense of wonder (16:50) Why you need to combine your message with an emotional response (22:05) The formula for going viral (24:45) Why you should reverse engineer based on the outcome you want (30:45) The power of partnership (38:24) Why empathy is important in art (41:26) If you enjoyed this episode, check out the show notes, video and more at www.lewishowes.com/815 and follow at instagram.com/lewishowes Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 815 on the power of storytelling.

• 0:07Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:32Lewis Howes?

  Khalil Gibran said, "The appearance of things change according to the emotions, and thus we see magic and beauty in them, while the magic and beauty are really in ourselves." Today, we've got a powerful episode. It's from some of my favorite people that I've ever interviewed. And it's the people that make us inspired, make us wonder, that make us believe in something greater than ourselves. It makes us believe in magic. And I've had some incredible magicians and illusionists on the show over the years. And they're always some of the most fascinating people for me because I want to understand what's inside their mind. How do they captivate an audience?

• 1:14Lewis Howes?

  How do they have the entire room, their attention on one thing, and make them see something else? How do they get people to believe in something that actually didn't happen, but creates such an amazing experience at the same time? We've got Darren Brown, one of my all-time favorites. He's a hypnotist and illusionist and a mentalist who began his career in UK. And he's done some incredible Netflix specials that just literally blow my mind. Every time I watch them, I'm always inspired. He's got bestselling books, unbelievable TV shows, and a live performance as well. And you're going to make sure to check him out, Darren Brown. We've got Lior Suchard. When I saw him perform live years ago, I was just there.

• 1:57Lewis Howes?

  I'm always able to figure out what some of the acts and what some of the things are that people do on stage. I couldn't figure out how he did any of it. It blew my mind. And he continued to blow my mind in this segment here. Julius Dean, who's one of the hottest up-and-coming street magicians and illusionists who has blown up on social media. He's one of the most recognized social media stars for his mind-blowing magic and hilarious comedy with travel culture.

• 2:26Lewis Howes?

  We've got Oz Perlman, world-class entertainer and one of the busiest mentalists in the country, whose clients are huge politicians, professional athletes and A-list celebrities. He's on the media and the press. I see him constantly on the Today Show and GMA and on Late Night with Jimmy Fallon. He's done some incredible things. We've got Penn Jillette, who is the world-renowned magician duo Penn and Teller. He's been over 40 years with Penn and Teller, and he's redefined the genre in magic and inventing their own very distinct niche in comedy, the longest-running act in Vegas as well. And in this interview and series, we talk about the power of storytelling and people's desire to be fooled, why we want

• 3:09Lewis Howes?

  to be fooled and tricked, how wonder is individual but universal. We talk about quick tips on maximizing your social media impact and your audience impact, how giving away some secrets captivates your audience, but not all of them, and the importance of putting yourself in the audience's shoes first. Very excited. Make sure to share this. Tag me. Tag the people that you're listening to as well when you're listening to them. LewisHowes.com/815. Very excited about this one. Let me know what you think. Without further ado, let's dive into this episode with the magician masters.

• 3:48Derren Brown?

  I've toured for like 20 years in the UK and each, I do a brand-new show every two years. So this show, Miracle, was like one of the recent shows. And in that whole experience, that kind of career, nothing, nothing was as interesting as doing this every night. And see, because you're basically, there's, there's kind of two components to this idea of faith healing, at least as I see it, and certainly as I was doing it, and I was learning from the faith healers and using their techniques. One is adrenaline. So you create, as you know, you know with your own background, you're not really feeling pain.

• 4:19Lewis Howes?

  Yeah, feeling like.

• 4:20Derren Brown?

  Yeah. So if you get adrenaline going, it's a painkiller. That's the first thing. So if you've, if you've got a, like, if you've got some back pain. And, you know. And you're slouched in a bad, yeah. A wild lion walks into the room, you're not worried about your back, right? Right. The pain goes, so you, adrenaline kills pain, that's the first part of it. The second part of it, which is where it gets really interesting, is the stories that we tell ourselves, which is a recurring theme in my interests in life and work, and how we get restricted by that. And what was, what I didn't expect was how, I thought it was gonna be people saying, oh, I had back pain and now it's gone. But within a week of doing the show, I remember a woman coming up in floods of tears, she was maybe in her 40s. She'd been paralyzed down one side of her body since being a kid.

• 5:04Derren Brown?

  And for the first time, she was able to move her arm. And this is how you can, of course, you can start to go mad as the healer and start to believe in it, right? Believe you're like a god. Starts to take an effort to think, yeah, exactly, this isn't something I'm doing, this is something you're doing. So that psychological component, so basically, it's like the part of our, you know, not for everybody, of course. I'm only dealing with a percentage of the audience, right? So you, I got maybe two, three thousand people in the audience, and here are 300, right? So we're, we're kind of, the numbers are getting smaller. Most people aren't feeling it, or maybe they didn't have pain, or whatever. Exactly, yeah, and then the number that get invited up is smaller again, right? It's like the more suggestible people are the more like. The people, yeah, exactly, the people that certainly experience the most. But the fact that, you know, if you x-rayed this woman before and afterwards, clearly nothing has changed, right?

• 5:48Derren Brown?

  But her, somehow in the story she was telling herself about this condition, I can't move my arm, this is something I live with, it's a restriction that I have. Maybe the, a bit of adrenaline at the start, and then the kind of the, the challenge of like, if you couldn't move something before, try it now, notice what's different and come up and tell me. Just that sort of, okay, I'll think about it differently, just snapped her out of it. She's not just feeling a difference, she's actually kind of physically moving. And night after night, these things happen, and it varied from night to night, and some nights were more dramatic than others. But it was extraordinary. And then, and again, percentage is getting smaller, right? So now we're in the top like, probably half a percent, which is always gonna be kind of extraordinary. But people then saying like a year later, this is, you know, this is a permanent thing.

• 6:33Derren Brown?

  Again, I'm thinking, it'll work for 10 minutes when they're on stage. Right, because they got the adrenaline and they're. Yeah, but they'll, they'll go back and they're gonna be as they were, which is, which is where those healers, where it starts to get nasty. Because then they're saying, if you, if this healing doesn't last, it's, you know, it's your fault, you didn't have enough faith and so on. So that's where it gets nasty, so I. I'm being open and saying, look, you're gonna go back, it's probably gonna be the same. Don't throw those pills away, regardless of what I said earlier on, but.

• 6:58Lewis Howes?

  Some people it works for.

• 6:59Derren Brown?

  It so it continued to work.

• 7:00Lewis Howes?

  Well, here's the thing, you know, my, my girlfriend, Jen, she's a doctor of physical therapy and she, she works on people who are in chronic pain, right, who are broke, who pulled muscles, who like have bad neck pain, you know, back pain, knee pain, all these things, joints. And she'll get them on her table and literally have them start changing the story around. It's an emotional thing that they're holding on to, they're just really tight.

• 7:24Derren Brown?

  Yeah.

• 7:24Lewis Howes?

  And when you get people to relax, they can usually move better.

• 7:27Derren Brown?

  Yeah.

• 7:27Lewis Howes?

  And the pain goes away. And so the way you were doing it, I was just watching, I was like, wow, you're just getting people to really relax. You have them take deep breaths, you have them like, I think, close their eyes at one point and see the best version of yourself, yeah.

• 7:38Derren Brown?

  But it wasn't really even relaxing, it wasn't like a, cause you can't stand on stage and have people just relax for twenty minutes, normal, you know, it was, it was. It was, it was just a, it was just like, it was, it was, it was crazy and, and, and then I started to think, well, maybe I could, um. Maybe I could like, present this as a, as a thing, cause you could pack out stadia if you said, this is a secular healing show, you know, I'm not making any claims, but that's what that is when you start to go mad. Cause we never advertise it as a healing show, because then of course.

• 8:08Lewis Howes?

  But you heal people there, or people are feeling better.

• 8:10Derren Brown?

  Yeah, but you don't want people coming to the show wanting healing, cause then you're, you're into a kind of a dark area, so anyway, yeah.

• 8:15Lewis Howes?

  What you do, what you're doing cooler is you start to guess where people's, or not guess, I shouldn't say that, but you start to call out where people's pain is.

• 8:21Derren Brown?

  Where people's pain is and.

• 8:23Lewis Howes?

  And you're just, by looking at them, it's like, your left knee, and they're like, what? It's like, yeah, my left knee can't, you know, whatever.

• 8:28Derren Brown?

  And that isn't someone going, ugh.

• 8:29Lewis Howes?

  Yeah, exactly, but it's amazing.

• 8:31Derren Brown?

  Yeah, yeah, but again, I'm using, I'm using the techniques that the healers, that the healers use.

• 8:35Lewis Howes?

  Really, what are, what are those, are you allowed to share or?

• 8:37Derren Brown?

  I always find if I, if I say, oh, this is how, this is how they do it. People then go, oh, okay, well, that wasn't how the healer I saw. Oh, the psych, you know, I do a lot of stuff debunking like psychics and mediums. And I never say exactly how I'm doing it. Cause then people go, all right, well, that's not how my guy did it. I did this one, um, in one of the stage shows I did, I had people up on stage and I did, I did mediumship, right? But I'm debunking it as I'm doing it. So I'm saying,

• 9:01Lewis Howes?

  Really?

• 9:01Derren Brown?

  I've got your grandmother here. Her name's, her name's Alice. Is that right? They're like, yeah. And she's saying,

• 9:06Lewis Howes?

  How do you know the name?

• 9:07Derren Brown?

  And she's saying, that's, that's my secret. And she's saying, and she's not saying anything. I'm lying to you to understand this, but she's saying she had a little dog called Jasper. Is that correct? Yep. And she's, uh, I'm making this up. She, and I'm so like,

• 9:19Lewis Howes?

  You're making it up?

• 9:19Derren Brown?

  So I'm debunking it as I'm doing. I'm saying I am lying to you.

• 9:22Lewis Howes?

  And you're making it up or you had other?

• 9:24Derren Brown?

  I'm not making, well, I'm telling them correct information, but at the same time I'm saying, I am lying.

• 9:29Lewis Howes?

  Yes, yes, yes.

• 9:30Derren Brown?

  So it's a kind of an interesting, I felt theatrically kind of an interesting sort of weird play. Anyway. So after the show, there's, there was a girl at stage door who said to me, um, could you put me in touch with my grandmother? And I said, well, I hope it was clear from the show that I can't really do it. I'm kind of debunking it. She went, oh, no, no, I know it's fake and everything, but would, would you be able to put me in touch with my grandmother? And it was just a really interesting moment of our capacity for that kind of dissonance to like hold those twin ideas. And you had the completely conflicting is extraordinary. So our capacity to essentially kind of fool ourselves, I think is so.

• 10:06Lewis Howes?

  To wanna believe.

• 10:07Derren Brown?

  Yeah.

• 10:07Lewis Howes?

  To wanna believe that this person can, or that this person's, yeah, connecting through someone somehow.

• 10:13Derren Brown?

  Yeah, exactly. And I think there's, there's a lot of that you've got to get through before you reach the possibility of anyone doing it for real.

• 10:19Lewis Howes?

  What do you think is your greatest superpower? Cause I, I think you can do a lot of things extremely well and you, I feel like you're a mass, you're a student of life and understanding people. And you've been doing this for a long time, but what do you think is your greatest skill set?

• 10:35Derren Brown?

  Oh, you know, you're very kind. I'm happy if my, you know, breath smells okay in the afternoon. Um.

• 10:41Lewis Howes?

  Yeah, but we can shake. I understand that.

• 10:43Derren Brown?

  If I have a toolkit.

• 10:44Lewis Howes?

  Mm-hmm.

• 10:46Derren Brown?

  Like if a, you know, magician has got his, you know, deck of cards or whatever. I think my toolkit is people's, is people's stories that they tell themselves. I think that's, that's what interests me. It's like,

• 10:54Lewis Howes?

  Can you give me an example or?

• 10:55Derren Brown?

  So like, like even just like a magic trick, right? You are. When you watch a, you might watch a card trick and you go, you know, he, he, he had me pick a card and then he put the card back in the deck and it disappeared and then it was in my, it was in my pocket. That's impossible. Now that, that is a story you're telling yourself and you're going from point A to point B to point C. But of course, there's like also eight point one, eight point two, you know, but you, what the magician's doing is just encouraging you to edit the story in such a way that normally all the sleight of hand happens right in front of you, but you don't pay attention because it doesn't seem important. And then the bits that do seem important are the bits that later are gonna join up to form the story, right? And they're a little, like there's a, when I used, I used to do a lot of this kind of magic and like a thing I'd always say is,

• 11:39Derren Brown?

  so let's say you've got like a deck of cards at the beginning that is in a special order. So you can't shuffle them, but there's a point halfway through the trick where they can shuffle them. I would normally say at that point, okay, look, shuffle the cards again, but this time do it under the table. Right? So they follow that instruction, but it sounds like they've shuffled the cards before to them. Does that make sense?

• 11:58Lewis Howes?

  Shuffle the cards again.

• 11:58Derren Brown?

  Because I say shuffle the cards again, but this time do it under the table. Now they haven't shuffled the cards before because they were in a special order. But then later, when they're reconstructing the trick in their head, let alone when they're then telling someone else about the trick.

• 12:09Lewis Howes?

  Shuffle the card a bunch of times.

• 12:10Derren Brown?

  Yeah, I shoved it at the beginning, you know, and it's, it's like a false memory that you start to implant. So, so uh, so it's just, yeah, you're just working with stories. And so what I do, because I'm, the sort of magic I do isn't very like propy, it's kind of like more based around suggestion. So it really is, there's, there's also conjuring in it as well. I mean, I'm, I'm using magic techniques too, but largely like the bit that interests me and the realness of it is just, yeah, it's people's ongoing perception.

• 12:39Lior Suchard?

  If you think about it, again, I go back to magic, a magician can do four things, any magician. He can make something appear from nowhere, or disappear, or transpose, or levitate. That's it. That's like-

• 12:54Lewis Howes?

  In lots of different ways.

• 12:55Lior Suchard?

  Exactly. So like, that's like four pillars. Now with what I do, same four pillars. I can read something. I can influence something, or guess, it's more like a reading. I can predict something. Or I can make things move, like the spoon bending or telekinesis stuff, brain power.

• 13:15Lior Suchard?

  On that, you build a story. Different, different story. It's like, you know, you talk about motivational speaking, okay? Thinking positive, it's a fact, people need to think more positive. But every person takes it to how they see it and how they look at it. At the end, it's all about mindfulness and, you know, getting yourself into the right position. But same thing here, there's four elements. And I build the story, the crazy story around. And I give you, in the middle of the story, I give you traps. And I give you ideas. And I give you, oh, I think I know how we did that. And then something coming to that block. So it's a show, it's a live show. It's to entertain people. And when I see, and this is the truth, when I see people wondering.

• 14:00Lior Suchard?

  And here's an interesting thing that I don't think, nobody talked about it. What is a sense of wonder? What is it? What do you think is a wonder?

• 14:07Lewis Howes?

  What is wonder?

• 14:07Lior Suchard?

  When someone is wondering.

• 14:09Lewis Howes?

  They're curious.

• 14:10Lior Suchard?

  But you left, you went like, oh my God, oh my God. Some people will cry. Some people will go like this. And some people will just hmm. And there's a lot, I mean, we know.

• 14:19Lewis Howes?

  A motion, yeah.

• 14:20Lior Suchard?

  Exactly, you know laughter, you know it's universal. This is laughter. Sadness, you know, it's the opposite. Angry, you know, it's like this. Wonder is very individual. If you think of wonder, not everybody will go like this. Not everyone. Some people will go like this. Some people will be like shocked. Once I had a show and nobody clapped their hands at the end. And I was felt sorry, said, no, you don't understand, they were too shocked.

• 14:43Lewis Howes?

  Oh, wow.

• 14:43Lior Suchard?

  So I had to reprogram the show to get to a.

• 14:46Lewis Howes?

  Applause.

• 14:47Lior Suchard?

  Applause. So it's very interesting if you think about it. And when I see the audience wondering, becoming children again, that's amazing.

• 14:54Lewis Howes?

  Wow.

• 14:54Lior Suchard?

  That's why I do what I do.

• 14:56Lewis Howes?

  Do you feel like you had a good childhood?

• 14:59Lior Suchard?

  Define a good childhood?

• 15:01Lewis Howes?

  Well, you say you want people to be like children again. That means.

• 15:03Lior Suchard?

  I believe, you know, I have two children of my own. And you know, the children, did you see that there's a an amazing scene from the movie The Prestige? You see a magician, he's taking a little bird and you go like this. And the bird disappears. And the audience goes, oh my God. And the bird appears like in another place. So everybody's like clapping their hand. And the little boy is asking, what happened to the first bird?

• 15:30Lior Suchard?

  And really, the musician had like a mechanic, something that he makes sure that he kills the first boy.

• 15:34Lewis Howes?

  Oh, no.

• 15:35Lior Suchard?

  Something like that. But children has a sense of wonder. They touch the iron because they're curious. And then they get the burn and they, you know, I see my kid is doing something from Lego. And he's like, oh, look what I've done, what I've done. It's amazing, they have this. When we grow up, we start to lose this. You go into the box, you have your work and, you know, everything in the news and we start to lose this, this amazing feeling.

• 16:02Lewis Howes?

  Of wonder.

• 16:03Lior Suchard?

  Of wonder. And I'm here to get back. And, you know, I don't wanna name dropping, but you know, some of the people that I perform for. Doesn't matter who you are. You can be known, I don't know, rich, poor, everybody's like leveled. And they have this sense of wonder, which is amazing. It's a wonderful feeling.

• 16:19Lewis Howes?

  How old are your kids?

• 16:20Lior Suchard?

  Four and two.

• 16:21Lewis Howes?

  And do you perform mentalism on them?

• 16:24Lior Suchard?

  It's hard because the mentalism is very, sometimes it's not visual. It's not like magic visual, sometimes it's very intellectual, you know.

• 16:33Lewis Howes?

  Something you think about later.

• 16:34Lior Suchard?

  You think about, so it's hard to express it, but working on that.

• 16:37Lewis Howes?

  You're working out with them?

• 16:38Lior Suchard?

  A little bit.

• 16:39Lewis Howes?

  Cause you're not like, voila, like there's something funny, yeah.

• 16:42Lior Suchard?

  Exactly, exactly.

• 16:42Lewis Howes?

  It's like an act.

• 16:43Lior Suchard?

  Exactly. That's why when I do a big show, even if I do a show for 3,000 people,

• 16:50Lior Suchard?

  the stage and the screens, the production will be modest. Because it's not gonna be explosions and stuff like that.

• 16:57Lewis Howes?

  Smoke and everything, yeah.

• 16:57Lior Suchard?

  There's of course lighting and we have screens, we have cameras because it's all about the interaction. But it's not gonna be like fireworks and stuff like that because it's all about what's happening there. It's not about, it's not about how big it is, it's about how emotional it is.

• 17:11Lewis Howes?

  How important is storytelling in mentalism? It's everything, huh?

• 17:15Lior Suchard?

  That's everything, it's everything.

• 17:16Lewis Howes?

  How did you learn how to tell better stories?

• 17:18Lior Suchard?

  I didn't. I didn't. I'll tell you a little story. I think it was like 10 years ago, I did a show and the guy came to me and told me, I have a show for a company, for a Swatch group in Switzerland, Swatch brand. And I have all the retailers, do you think, it's amazing, you think you can do something connected to the watch? And then I was like, hmm, it's like, ding, I have an idea. And then started Infotainment.

• 17:47Lewis Howes?

  Infotainment, yeah.

• 17:47Lior Suchard?

  Infotainment, which is creating this stuff.

• 17:53Lior Suchard?

  I said, okay, so I know how to guess things for dice. What if it wasn't a dice? What if it was a different messages of a company? And you look at something and say, oh, you're looking at how important is the connection with the workers? And then I would, I find myself talking about the messages, conveying the messages, but in a way that people remembers it. Right. So for Swatch, I took 10 people on stage. I told them to, one of the acts, hold your hand above your watch, count to three, and I actually stopped all their watches, stopped completely. You didn't touch their watches? I told them, I was going like this to them, the watch stopped. You didn't touch the watches? The audience goes wild, never touched the watch. The audience goes wild. Wow. One lady from those 10 people said, my watch is still working.

• 18:37Lior Suchard?

  And I started to act like, no way, what's going on, what's going on, what's going on? No, no, no, it didn't stop. And I was, let me see, let me see. And I was going like, oh, you have this watch. And that was like a moment, because then I said, what do you have, what do you have? And I talked about all the other brands. Wow. That I could stop, but I could not stop this watch. That's powerful. And the message was, I can't do it. That's brilliant. And it was a metaphor. Of course, by the way, I could stop any of the watches. I just made it look like, I acted as I do. And I saw the owner of, Mr. Hayek is the owner of, he passed away, but back then, he was like,

• 19:18Lior Suchard?

  because you had 700 people who sell his watches, and now we wanted to say, how good is the watch? Wow. So then I found myself flying for lots of corporations, Fortune 500 companies, cybersecurity. For IBM, I did a competition, who is smarter, me or Watson? You know, the artificial intelligence. Right. For Google, we did something, who is faster in searching, Master Mentalist or Google? So I create this, and I think this works on a principle, that if I ask you, what were you wearing three weeks ago on Monday? Nobody, nobody knows. Don't know. But if I ask you, what did you do on the day of September 11, when the plane hits the twin, you remember exactly what you did. Yeah, can you remember what I was doing?

• 20:03Lior Suchard?

  I know, I was, no, but I remember what I was doing. Yeah. Why do you remember it? Because it was an emotional impact. Yeah. Bad, negative one. You remember also the good.

• 20:18Speaker 04

  You do fail videos as well, where you're like, "Oh, we messed up." Right, right. Initially, there was a couple of tricks where I didn't get it right. And then there was a situation, I can't remember what happened. Oh yeah, this is what it was. It was in my Rome video that went insane, on 135 million views on Facebook, over a million shares. And what it was, it was these three Asian ladies sitting by the Colosseum. I saw this one. Exactly. You burst out laughing, you saw that in front of me, yeah. And I went over to them and I plucked like a sponge ball from behind their ear. And I was expecting applause, just some type of reaction. And they just stared at me, right? And I just kind of stared at them.

• 21:02Speaker 04

  And it was just this moment of nothingness. And I put that into the video, it was this kind of fast-paced, viral, crazy, high-energy magic, boom, boom, boom, everyone's tagging their friends, sharing. But then the most tags and shares, the most tags seem to be from this clip. Yeah, exactly. The most comments where everyone's tagging their friends going, "Lol, this is..." Yeah. So I was like, "Wow." It's from the fail, it's from the fail trip. Right, right, right, exactly. And then I have the slow-mo with the sad music. Yes.

• 21:31Speaker 04

  I wouldn't say that too much, you might get striked on YouTube. Exactly, yeah, yeah. What I would say is that when you're looking on your newsfeed, things are going viral from all walks of life, whether it's inspirational talks, to asking for cancer research donations, to puppies, to magic tricks, to social experiments, to health awareness, everything in its different formats. Political stuff, everything. Exactly. So people that say, "Oh, you're a magician", it's not even true, because most magicians don't go viral. I mean, I think I'm the only really, the only really, really, really viral magician. I've got a few friends that are doing social media really well, but I'm definitely the one that's consistently making viral videos. So I wouldn't, for magic, for magic. So I wouldn't say that, "Oh, you're a magician", that makes much difference.

• 22:15Speaker 04

  Because a lot of magicians that can't get any views. Exactly, exactly. But, I mean, there are a few great guys, don't get me wrong. But what I would say is, there is a formula to going viral, okay? Particularly on Facebook, right? And the formula is to remember, okay, that...

• 22:34Speaker 04

  On Facebook, people are just scrolling, scrolling, scrolling, scrolling, scrolling, scrolling. So you've got to catch them. On YouTube, it's a different story. YouTube is about long-form content. It's about fanbase, right? Facebook is about virality. It's about sharing. It's about something exploding on the internet. Right, so you've got to remember YouTube and Facebook are very different. They're both powerful. So what I would say is that for my YouTube audience, you know, I've got a more, and my Instagram audience, I've got a more loyal fanbase to understand what I'm up to in life. With Facebook, it's just about viral. You know, if you can smash a hundred million views on a video, you can build a huge audience and from that you can target, you know, target ads, you can build a business, you, you know, get exposure, you can potentially, you know, start to get loads of emails from building your brand. But, but let me answer your question. So on Facebook, people are scrolling.

• 23:19Speaker 04

  You need to catch their attention. So forget about a long introduction, right? The first three seconds are crucial. So if I was in your position, right, let me say in my position, I've just released a video on Facebook called Miami reacts to magic. It's on about three and a half million views in three hours. And the first three seconds of that video, something really interesting is happening. It's like bang, magic trick, someone freaks out, right? So it's catchy. First three seconds, so you've got that formula down, you know, okay, here's the moment. Exactly, exactly. Yeah, and to put that into your position, say you were going to do an inspirational talk on how to build a business. For me, if I was in your position, which is, which is a similar thing to what Gary Vaynerchuk has done, some of his videos have had twenty, thirty, fifty million views on Facebook. He starts with something interesting. So he'll ask you a question, you know, so, so it might be, you know, the, the first

• 24:03Speaker 04

  three seconds might be, so what do you want in life? That could be an example, you know? Or it could be like, when you die, what are you going to regret? Just something that brings people in, right? So that's, so that's why I would say have a, have a snappy introduction, have a- Start a question, a Vulcan question. Exactly, exactly, yeah. It doesn't necessarily have to be a question, but just think to yourself, are people going to find this interesting? Yes. Because I've seen the difference between putting a boring introduction and an interesting introduction, and it can lead to the difference of millions of views. Right. Because if people click off straight away, it's going to, you're going to have way less people who are going to share that video, it's going to go way less viral. Mm-hmm. Okay, so that's the first part. First part, so, okay, so forget these long introductions. It's not a YouTube video. People don't know who you are. You're talking to people that some of them may have no idea who you are. Right. Especially when it gets reshared onto some random person's timeline in the, in

• 24:48Speaker 04

  the Philippines. Yes. You know, and they just want to, they want to see something, action. Yes. Right? Second thing, right, make sure that what the content you're making is, is comment, people want to tag their friends, right? So if you're doing something inspirational- You wanna create the type of content that people wanna tag their friends. So whether it's funny or emotionally eliciting, or it's cute, right? It's very important that you're creating a format that people wanna tag their friends. Because that's what, that's what, you know, Facebook is all about and Instagram as well. It's about people tagging their friends, making each other aware. The most viral videos in the world are the ones where people are tagging their friends. And, you know, shareable videos, which is inherent to the video being viral.

• 25:26Lewis Howes?

  Right, right, okay. So that's the next thing.

• 25:28Speaker 04

  Yeah.

• 25:28Lewis Howes?

  Is there another element?

• 25:29Speaker 04

  Oh, there's having, I think, clickbait, having a clickbait thumbnail.

• 25:32Lewis Howes?

  Having an image, do you always have an image thumbnail on Facebook as well?

• 25:35Speaker 04

  I actually take it separately, yeah, I take it separately.

• 25:37Lewis Howes?

  Separate image?

• 25:38Speaker 04

  Yeah.

• 25:38Lewis Howes?

  And you upload it with the video, you can make a thumbnail and Facebook video, is that the deal?

• 25:42Speaker 04

  Right, yeah, exactly, exactly. I subtitle everything. On Facebook, seventy percent of people, sometimes.

• 25:49Lewis Howes?

  Don't turn on the sound.

• 25:50Speaker 04

  Right, because they're at work, they're scrolling, you know, there's no sound. So I subtitle everything manually. I know Facebook have like an auto subtitle, but I don't even bother with that. I just subtitle it manually, make it crystal clear. You wanna make your content crystal clear. Where some videos lack is there is a lack of clarity. So maybe, you know, fifteen seconds to nineteen seconds, there's, you know, something happens, it's not very.

• 26:11Lewis Howes?

  Confusion.

• 26:12Speaker 04

  Exactly, exactly. And then there's no easier place to exit than the internet. You just carry on scrolling, you click on.

• 26:17Lewis Howes?

  I'm lost, gone.

• 26:18Speaker 04

  Exactly.

• 26:19Lewis Howes?

  So it's gotta be crystal clear throughout the entire thing. What's the duration, the length that you found is the best length for something to be shared?

• 26:27Speaker 04

  Yeah, so if we're talking Facebook, I guess right now we're on the Facebook topic. I'd say between one and two minutes. Facebook are pushing longer form content. So if you can make a two, three minute video that's viral, that's a great video, then so be it. But six second videos don't really seem to do, if you look on, if you look at your feed now, there's not really many six second videos anymore, are there? Because on the algorithm, Facebook are pushing long form content. The same way they're introducing new TV shows and they're introducing monetization for videos over a minute and a half. They're introducing this new.

• 26:59Lewis Howes?

  Bring an ad and a half way, yeah.

• 27:00Speaker 04

  Exactly, that's being introduced.

• 27:02Lewis Howes?

  Yes.

• 27:02Speaker 04

  So, yeah, I think.

• 27:03Lewis Howes?

  So a minute to two minutes, and if you can extend it to three or four and still keep it interesting and good edits.

• 27:08Speaker 04

  Exactly.

• 27:09Lewis Howes?

  Subtitles crystal clear and unique and, you know, or thought provoking. Then you can kinda stretch to three or four, it sounds like.

• 27:15Speaker 04

  Right, I keep my videos, I try and keep them between two and three minutes. Because I know that that's gonna reach most of my audience, because it's a longer form video. So it's gonna, you know, show better on the algorithm.

• 27:25Lewis Howes?

  And then. What about the end of a video? We talked about the beginning, the middle, what about the end?

• 27:31Speaker 04

  Yeah, well, it's nice to have a twist. Alright, so if you look at the most viral videos on the planet, with the the viners or, you know, there's, or even with my video. So the video that got one hundred and thirty five, four, whatever it is, one hundred and thirty three million views from uh, from May, there was a funny twist at the end, which is where I steal the guy's girlfriend with a magic trick. And it was more of a sketch than an actual trick, but people tagged the hell out of their friends.

• 27:55Lewis Howes?

  The grandparents, right? Is that, yeah, yeah.

• 27:56Speaker 04

  Yeah, it was with, yeah, exactly, yeah.

• 27:58Lewis Howes?

  The older lady and the older guy, it was like running after you and robbing you.

• 28:01Speaker 04

  The video, it was called How to Impress a Girl with a Magic Trick. And the final clip was that I make a lollipop appear from fire.

• 28:06Lewis Howes?

  Yes.

• 28:06Speaker 04

  And then she, she give me a kiss on the cheek. And then the final, the very final clip is me walking off with her and her husband running after me shouting, "No, that's my wife."

• 28:13Lewis Howes?

  Yes.

• 28:14Speaker 04

  Cut. People, it's just funny. People want to share, I mean, that video has over a million shares.

• 28:19Lewis Howes?

  Crazy.

• 28:20Speaker 04

  Yeah. And right now it's getting shares probably about, you know, fifty to a hundred shares a minute right at this very second.

• 28:26Lewis Howes?

  Still.

• 28:26Speaker 04

  Yeah, yeah, yeah.

• 28:31Speaker 05

  Well, we reverse engineer. So my work as an engineer, I don't, I could barely screw in a light bulb. My, my wife makes fun of me. But the way that I think, the way that we, like, the way that I dissect my routines is I first think of the effect. So I think, what do I want you to think happened? Right? Here's what would be really cool to me. So it would be really cool to me if I could tell you to think of anyone. But I'm influencing where you're gonna go with that person before you even know it. And I'm gonna tell you that person's name and I'm gonna...

• 28:57Lewis Howes?

  Don't make it an athlete, that's too obvious.

• 28:59Speaker 05

  Exactly.

• 29:00Lewis Howes?

  Oh, so, okay, narrow it down.

• 29:01Speaker 05

  Psychology one oh one. It's the same way that a salesperson, if they're very pushy, the used car salesman says, "You get this car, get this car." Your guard is up. But if you walk into a place and they kind of talk to you and they go, "You know what? This might not be right for you. I'm gonna, I think maybe your business is better elsewhere." You're intrigued. "This guy doesn't want my money? What do you mean?" That's how you hook people in. There's so many little facets.

• 29:23Lewis Howes?

  Yeah.

• 29:23Speaker 05

  There's interesting thing, Pickup Artist, did you ever see that book by, uh, by...

• 29:27Lewis Howes?

  Neil Strauss.

• 29:28Speaker 05

  Yeah, Neil Strauss, The Game.

• 29:29Lewis Howes?

  He's a good friend of mine.

• 29:30Speaker 05

  So a lot of those guys started as magicians and a lot of what they talk about is very applicable to what I do, literally, but not for picking up, you know... Picking up like girls or anything. It's knowing how people think in their decision making. Knowing how social dynamics work. How people think when they're one at a time or versus in a group dynamic. And I, you know, I work on that all the time. That's so much of my show is knowing how I'm gonna affect and influence somebody when they're amongst others. When somebody is with their peers, colleagues, or whether they're with their boss. All of those things play in when I do a show.

• 30:03Lewis Howes?

  Really?

• 30:03Speaker 05

  Oh, yeah. Huge.

• 30:05Lewis Howes?

  So when you see someone, when you go into a room or a restaurant and you're thinking like, when you see someone, do you think like, what's the trick? Or I mean, what's the, the thing I want to do? Not the trick, but the, you know.

• 30:16Speaker 05

  Jason Bourne, you know, Jason Bourne, the first movie? One of my favorite scenes ever is when they bring him into the restaurant and he tells you everything right now. Boom, I know what that guy's wearing. I know what that license plate is. I know that. That no BS is exactly what I've trained my mind to do.

• 30:29Lewis Howes?

  In every room?

• 30:30Speaker 05

  If I walk into most rooms, like I had a show last night for 85 people in San Antonio, Texas. I knew every single person's name in that room. Every single person's first name.

• 30:39Lewis Howes?

  How?

• 30:40Speaker 05

  Well, that, that's memory work. So I've worked on memory.

• 30:42Lewis Howes?

  So you, you, you met every person?

• 30:44Speaker 05

  Well, during the cocktail hour, I walk around, I say hello.

• 30:46Lewis Howes?

  You met everyone, yeah.

• 30:48Speaker 05

  Even if I don't meet them, they have name tags. I know, I, I'm gonna know everything about them. I know who worked for the host company. I know who didn't. I know who's superior to who. And I've got the social dynamics on this. This guy's got a wedding band. You know, I can see that it's scuffed. I know this guy's been married probably 15, 20 years. I, everything like that is fodder for the show.

• 31:05Lewis Howes?

  Sure. Additional stuff, you're just like, wow, this guy's good.

• 31:08Speaker 05

  That is the show.

• 31:08Lewis Howes?

  Yeah.

• 31:09Speaker 05

  So when you hear about cold reading and stuff that a lot of psychics and mediums do, I'm not here to tell you what's real and not real. I just know that so much of what I see a lot of psychics do, I could do exactly the same and I could do it with no supernatural abilities. I can do it based on the here, the now, my five senses and what I'm able to deduce.

• 31:26Lewis Howes?

  Asking a couple of questions and yeah, just being aware.

• 31:28Speaker 05

  Leading questions, knowing where people's motivations are. I know that they want to hear a certain thing, so I'm gonna bring them in that direction. It's kinda like if I knew one thing about you. Let's say, Louis, I learned one thing about you. Let's say I knew exactly that you were gonna think about your brother who's, you know, a world known jazz violinist, number one in the world. What I might do is mention my siblings and go into that and then have a facet where I ask somebody else in here to think of their sibling. And then I wait that moment and I kinda put the hook in. And I know that I've just said it where you're gonna go, well, what does my brother do? And I know that information. Everything I've done is craft a scenario that's gonna set in motion you asking me the question that I know the answer to.

• 32:06Lewis Howes?

  Everything you do is setting up what you already know.

• 32:09Speaker 05

  Uh, not always, but I try to do multiple different, so I have, that would be, if I did that more than once, you would instantly catch on.

• 32:15Lewis Howes?

  Right.

• 32:16Speaker 05

  So what I do is I mix methods. In my show, I teach you how I did one thing slightly, and then I do the same thing in a totally different way, and you go, what the F? So that's the fun of it. If I did a show and you didn't understand anything, you would get very bored and you'd get exasperated and annoyed with me. I like to spread breadcrumbs. The whole show, I teach you little things, takeaways, and that's why you have fun.

• 32:35Lewis Howes?

  Hmm.

• 32:35Speaker 05

  Yeah.

• 32:35Lewis Howes?

  So you're teaching people what you're doing as you're doing it?

• 32:37Speaker 05

  Absolutely, like elements of it.

• 32:39Lewis Howes?

  You're not trying to like hide the magic of it?

• 32:41Speaker 05

  Oh, no. I, I will show people how to detect lies during the show. And, and so I'll, I'll do things, body language reads. I'm not teaching you to be a mentalist, but I'm giving away a little bit of the craft while I go, because that's what hooks you in. You go, wow. And so as it gets, every phase gets a little more impressive, and then I do something even crazier. You go, well, if he did that, how did he do that one? It just makes it more fun. You need to build.

• 33:02Lewis Howes?

  Sure, sure. Um, does mentalism have to do more with emotional intelligence or observing people's behavior?

• 33:11Speaker 05

  So it has to do with both in the same way that a hypnotist, if you say to me, I don't want to be hypnotized, I don't want to be hypnotized, I'm not going to be hypnotized.

• 33:17Lewis Howes?

  Right.

• 33:18Speaker 05

  Then at the end of the day, you won't be hypnotized. Does that make sense? The power of suggestion. So, but a hypnotist, a very talented, good one, can diffuse that person's underlying tension, or why are they so nervous, or what are they scared of, or what's the problem? So in, in most scenarios, I try to get to the root of, will this person be good to work with or not? And when I'm doing a big show, I can quickly avoid people that I just don't think are going to be fun.

• 33:44Lewis Howes?

  Right.

• 33:45Speaker 05

  Because some people, if, let's say, I walk up to you and you just had a really rough day, or you got really bad news, and I don't want that. I don't ever want to bring up, my show is not ever going to bring you bad news. It's, it's, it's a fun show. It's interactive. So I'll kind of shy away from that. But to answer the question, I think that it's more about observing people than the emotional intelligence, because certain people, I just can't read well. There's no way around it. Yeah, like, so I can do certain things with them, but we won't get to the next level with them. It's just that simple. There's no way around it. And then they'll come up to me at the show and be like, well, why didn't you do something more with me? And I'm like, I'm sorry, I couldn't. And then they're like, Oh, yeah, exactly right. Exactly right. It was a bit more opaque than others.

• 34:23Lewis Howes?

  So what's the perfect person to work for, with? Or who do you see, what's the type of person you see you're like, yes, that's going to be a good person to work with?

• 34:31Speaker 05

  It runs the gamut of the extreme. So the people that are most believing and most into it are always the most fun. And also the ones that are at the opposite end that are the most skeptical. Cause nothing's better than having somebody, yeah, arms crossed, body language like this. And I seek them out in the show. I have a lot of funny bits that are just literally finding that person that that's gonna say, "There's no way you're gonna know this." And that's the best moment ever, when you get that right. Cause that's when you get the explosive reactions on stage, on TV. And the ones, like the David Blaine things, where you just know, in today's day and age, where everything can be faked, everything can be reshot, but authenticity can't be faked. Like, when you see someone's real reaction, you know it's not actors. You know, you just can't fake it.

• 35:13Speaker 05

  It's very difficult to fake surprise and being blown away. People can notice when it's when it's off, you know?

• 35:20Lewis Howes?

  Yeah, of course.

• 35:21Speaker 05

  They can.

• 35:21Lewis Howes?

  Is there ever a, what do you call it? If you don't, you don't call it a trick, but do you call it something else?

• 35:26Speaker 05

  Trick, routine, effect, whatever you want.

• 35:27Lewis Howes?

  Is there ever a?

• 35:29Speaker 05

  I don't mind trick. I mean, at the end of the day, I'm tricking you, but my goal isn't the trick.

• 35:33Lewis Howes?

  Right.

• 35:33Speaker 05

  If you figure out how I did it, some of the time, it's more impressive than actually not knowing.

• 35:39Lewis Howes?

  Really?

• 35:39Speaker 05

  There's certain things I do where when you know, if you actually figure it out, somebody will walk up to me, goes, "You couldn't have possibly done this and this." I go, "That's exactly what I did." And he goes, "There's no way." He goes, "That's insane." So it's some of the things are even more impressive, once you figure them out, because they seem so ballsy. They go, "You just did that in front of thousands of people? Like, that could've gone wrong. What if, what if?" And I go, "That's exactly, that's the rush."

• 36:02Speaker 06

  I've been working with Teller without a break, and that's important. Cause you can talk about Mick and Keith Stones, and you can talk about how long they've been working, but they had three or four year breaks where they didn't talk to each other.

• 36:16Speaker 06

  Teller, I've been working continuously, without a break. And really, without even...

• 36:24Speaker 06

  Ten days. Of a break? Yeah, for forty-four years. Forty-four years? And we are the longest-running headliners in the history of Las Vegas. It's not just running now. We've been running in the same theater, the conveniently-named Penn and Teller Theater, for nineteen years. And we've been in Vegas now for twenty-four, twenty-five. Wow. But it's been forty-four years. I started working with Teller actually a little before I turned twenty. Wow. And it's all I've ever done. You know, and my children, my children have said to me, "Now, if you weren't doing a magic show with Teller, what would you be doing?" And I say, "Well, children, I would be in prison."

• 37:09Speaker 06

  This kept you focused, yeah. There's nothing else I know how to do. Right. I have no other skills. Yeah. Your dad has no other skills at all. This is what I know. Yeah, we are, I believe, I believe Tommy Smothers, when the Smothers Brothers retired, said, "It's now Penn and Teller who've been working the longest." Wow. And that's the way that'll be for a while. The idea of a partnership started having words like codependence as pejorative words started sneaking in on partnerships. Partnerships are, can be very, very powerful. And the codependence becomes really interesting because there's stuff that I might have ended up being good at

• 37:51Speaker 06

  that I have no skills in at all because Teller's so good at them. Right. You know, because when we started, when we were young, if one of us was a little better at something, they just did it. You do that, I'll do this. Yeah. Yeah. So there's all this time that I don't know how to do that because Teller's good at it. So you can almost look, we didn't start out, you know, people talk about how, "Boy, you two are amazing because your strengths and weaknesses fit together perfectly." We didn't start out that way. You develop that, you know, it's like, oh, I can't do that anymore. Right, right. Well, with me, with Teller too, it's that we never could. When you're in your early twenties, you're learning what you're gonna do. And if they put you on a track where you're not, you know, and you see that, you know,

• 38:36Speaker 06

  you see that in sports, right? I mean, guys who, guys who were in high school, professional sports figures are always the best at everything, single thing in their high school. Yeah. And then ten years later, they can't play those other sports. Right. They become, you know, they become that. And you see that in theater too. You see people who are tremendous, when they were in high school, they are comedy and drama and writing and directing and producing and acting. They can do everything. And then fifteen years later, they only direct soap operas. Yeah. And those are the skills they have. Everything else has fallen away.

• 39:13Speaker 06

  Teller is probably the best alive now, among the best that's ever lived, at being able to see the stage from the audience's point of view and forget what he knows. It is a skill that is always important in art. If, whether you're painting, whether you're doing music, you have to have the feeling of what is it like to be someone else hearing this? It has to be the opposite of solipsistic. You've gotta see yourself outside. Really useful skill. But in magic. When you're doing a performance or? Yeah, yeah, sure. You have to, you have to know, you have to have a theory of mind.

• 39:55Speaker 06

  When you're talking to somebody, you have to be able to, in order to say a sentence to you, I have to be able to imagine what you're like hearing that and who you are. And if I were doing this interview with someone that English was a second language, it would change the entire interview. Sure. If I was doing this with somebody who was, was particularly, you know, one, it matters who you're talking to. And to get a general, what's it like for a person to walk into the Penn and Teller Theater? What is that person like? Well, that is what you need for comedy or music or anything. But in magic, you've got a whole different thing because you know things that they will never know, that if they did know would change their experience profoundly. Sure, sure.

• 40:37Speaker 06

  So Teller's able to say, no one's gonna see your left hand going into your pocket there. And you go, how do you know? And Teller's able to do that shift, that echo shift.

• 40:55Lewis Howes?

  There you have it, my friends. I hope you enjoyed this episode. If you enjoyed this, please share it with your friend. Tag me. Let me know what you thought about this. And the link for that is lewishouse.com/815. You can go back to that link and see all the show notes. Check out who each individual is, the links to their specific episodes, so you can listen to those as well, the full interviews with them. Cause they're all very powerful. And if you don't follow me on YouTube yet, make sure to go to youtube.com/lewishouse. We've got almost a half a million subscribers over there. We put all of our videos out there from our podcasts as well. And we've got some amazing inspirational content that we don't have on the podcast that we release every single week.

• 41:37Lewis Howes?

  So go to youtube.com/lewishouse, subscribe, leave a comment, like a video, let me know what you think there. You can also find me on Instagram, as I hang out there a lot. We're constantly posting clips and videos and inspirational quotes. So if you want that daily feed of inspiration, then follow me @lewishouse and let me know what you think over there. Spread the message of greatness. If you want to be a hero in someone's life, just text them a link to this episode or another episode. You can be a champion for someone. You can help someone by giving. It's very easy to give. You can give through a smile, a hug, a nice gesture, a text acknowledging someone. You can send them a link to this podcast or something else that you liked online as well.

• 42:20Lewis Howes?

  But be a giver today and spread this message. And the more you do that, the more it helps us grow and bring more people into this community of conscious achievers. If we go back to the beginning, the quote. Khalil Gibran said: "The appearance of things change according to the emotions, and thus we see magic and beauty in them, while the magic and beauty are really in ourselves." You have the power to create magic in every moment of your life. You have the emotion and the imagination to connect an idea and bring it to life. You are the alchemist of your world. You can turn an idea, a thought, and bring it into reality. That is magic, my friend.

• 43:05Lewis Howes?

  You are a gift, and you were born for a reason. It's time to bring your gifts to the world. Bring magic, real magic, to the world by being your truest self and offering your gifts to others. I love you so very much, and you know what time it is. It's time to go out there and do something great.