“BIGGEST MISTAKE Of My Career” - Tony Robbins $125 Million Loss, Trump Relationship & NLP Secrets

Dive into an unforgettable conversation with Tony Robbins as he reveals the mindset, strategies, and jaw-dropping stories that shaped his legendary career. From losing $125 million in a shocking deal to training CIA agents in psychological tactics, Tony shares groundbreaking insights into human nature, decision-making, and success. Discover how understanding natural tendencies can unlock potential, why hunger is the key to greatness, and the brutal hiring process he uses to spot red flags. Packed with lessons on resilience, leadership, parenting, and peak performance, this masterclass will transform how you think about success. ---- 🎟️TONY ROBBINS "TIME TO RISE SUMMIT": https://bit.ly/4gIbu6p 👕 GET THE LATEST VT MERCH: https://bit.ly/3BZbD6l 📕 PBD'S BOOK "THE ACADEMY": ⁠https://bit.ly/41rtEV4⁠ https://bit.ly/41rtEV4 📰 VTNEWS. AI: ⁠⁠⁠⁠https://bit.ly/3OExClZ⁠ https://bit.ly/3OExClZ 🎙️ FOLLOW THE PODCAST ON SPOTIFY: ⁠⁠⁠https://bit.ly/4g57zR2⁠ https://bit.ly/4g57zR2 🎙️ FOLLOW THE PODCAST ON ITUNES: ⁠⁠⁠https://bit.ly/4g1bXAh⁠ https://bit.ly/4g1bXAh 🎙️ FOLLOW THE PODCAST ON ALL PLATFORMS: ⁠https://bit.ly/4eXQl6A⁠ https://bit.ly/4eXQl6A 📱 CONNECT ON MINNECT: ⁠⁠⁠https://bit.ly/4ikyEkC⁠ https://bit.ly/4ikyEkC 👔 BET-DAVID CONSULTING: ⁠⁠⁠https://bit.ly/3ZjWhB7⁠ https://bit.ly/3ZjWhB7 🎓 VALUETAINMENT UNIVERSITY: ⁠⁠⁠https://bit.ly/3BfA5Qw⁠ https://bit.ly/3BfA5Qw 📺 JOIN THE CHANNEL: ⁠⁠⁠⁠https://bit.ly/4g5C6Or⁠ https://bit.ly/4g5C6Or 💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time! ABOUT US: Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:31Speaker 01

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• 1:03Patrick Bet-David?

  Because of the affinity and the impact you had made in so many people's lives, including myself, I wanted to come and tell your story to the world.

• 1:11Speaker 03

  What changed my life was finding that part that's inside of all of us that will not give up.

• 1:17Patrick Bet-David?

  Everybody now knows you're not a regular guy. There's something deep down inside that you tapped into.

• 1:23Speaker 03

  I had huge drive because I just wanted to be more. I didn't want to settle. I looked at our family and all the pain I saw my mother go through and we would go through and I was like, I'm not going to have a future like that.

• 1:37Speaker 03

  I'm going to find some way to do more.

• 1:39Patrick Bet-David?

  You're not one of the best. You're the best in your space.

• 1:44Speaker 03

  I'm here to help the people that are interested. I'm not here to say I'm the right thing for everybody.

• 1:49Speaker 03

  I'm not some celebrity telling you what to do. I'm here for you to do what's right.

• 1:55Patrick Bet-David?

  I feel fire, competitiveness, like in a big way. It's very obvious, the ambition, the fire is felt.

• 2:03Speaker 03

  If you're real and raw and you truly serve, popularity doesn't matter, you'll get through to people.

• 2:11Patrick Bet-David?

  I appreciate the great work you've done and your dedication to people for making other people's lives better. The one and only Tony Robbins is in the house.

• 2:24Patrick Bet-David?

  So it's not every day the guest flies in in a helicopter to do a podcast, but that's exactly what happened here today with Tony Robbins. And by the way, the things we talked about was very, very interesting. I shared a story that most people don't know about. I opened it up with my story and my affinity, my connection with him from 21 years old. We talked about his relationship with Diddy because at one point he was working with Diddy and helping him out with certain things he was going through. We talked about how he one time was working with Kanye and Kardashians. We talked about money, the secret to private equity and how all of a sudden his interest in equity and private equity and some of the stuff that he'll share with you financially that you yourself are going to be like, that's pretty interesting. I can use that for myself.

• 3:04Patrick Bet-David?

  We talked about NLP, how a mentor of his would teach NLP that the audience would be people from sales, from former CIA and existing CIA people showing up to the conference. That was fantastic to talk about. And for a guy that's about human psychology, human performance, I asked him about Luigi Mangione, who killed the CEO of United Healthcare. And I said, what is the profile of somebody who does this? Who gets, what makes somebody to get to this point? And what can we do to prevent this from happening with other people? His answer was, very, very unique. And then as a businessman, we talked about the one time that he had a business dealing

• 3:47Patrick Bet-David?

  with somebody that indirectly he lost $125 million. And I said, so the great Tony Robbins, you are the person that body language expert, all these other things that you do, how does somebody take advantage of you? And he says, well, right after that, he tells the entire story on what it was. It had to do something with Amway and some of these other things. You have to hear the story. And then he said something to me that he does now, whenever they do business with other people, that if you're somebody that's a business person, you're going to want to hear what he has to say with his story. I was blown away. You'll see my reaction when he tells me I shared a story about the time there was a background check done on me and what the investors found on me.

• 4:32Patrick Bet-David?

  But anyways, I have a feeling you're going to love this conversation. With that being said, here's an interview with the one and only, the GOAT of his space, Tony Robbins.

• 4:57Speaker 03

  My handshake is better than anything I ever signed, right here.

• 5:00Patrick Bet-David?

  You are a one of one?

• 5:01Speaker 04

  My son's right there.

• 5:02Speaker 05

  I don't think I've ever said this before.

• 5:08Patrick Bet-David?

  Okay, so this is a special podcast for me. Let me tell you why. Some of you who may not know him from a space that I know him from, but you may know him from, he was an actor. He was in the movie Shallow Hell. He may, he changed a lot of people's lives and I got a guy out there that may need a little bit of him. But he was in a bunch of different things. And then for me, my story, at 21 years old, when I got out of the army, I'm trying to figure myself out. Nothing's going right for me. I'm in LA. I get a call saying, hey, there's an event going on in Long Beach Convention Center. I get in a car, I head down to a Long Beach Convention Center by myself. Typically when you go to an event,

• 5:48Patrick Bet-David?

  you go with somebody. I go by myself and I sit there and I watched this guy for four days. I was enamored by his energy, his intensity, his level of stamina, endurance, just inspiring everybody. He has indirectly, indirectly impacted tens, if not hundreds of millions of people's lives worldwide, including this one when I was coming up and God knows I needed it at that time. And so we've been in talks for a while, but we're finally doing this. The one and only, we can say the GOAT of this space, Anthony Robbins. Tony Robbins is in the house. It's great to have you here.

• 6:25Speaker 03

  Patrick, nice to have you.

• 6:26Patrick Bet-David?

  Of course.

• 6:26Speaker 03

  Thanks, buddy.

• 6:27Patrick Bet-David?

  And you know-

• 6:27Speaker 03

  Nice to be in your new digs here, too.

• 6:29Patrick Bet-David?

  Yes, yeah, I can't wait to show you the whole thing. But you know, the story I wanted to tell you, we got a lot of things I want to tell. I got a bunch of questions I want to ask you about you and you know, what you've done, your story, future. And I know you got this program you're working on, which everybody has to learn about. And we'll talk about that later on as well. Time to rise you to founder, but we'll get into that. We'll put the link to that as well. So stick around for that. But I'll tell you a funny story. I'm 23 years old. If you open up my sales presentation folder, okay? The first picture is your picture. You had that yellow tie picture. I don't know which uh you had your three-piece suit, you had a yellow tie on.

• 7:04Speaker 03

  Gold tie, yes.

• 7:04Patrick Bet-David?

  Gold tie, yes. And I remember that. I'm like, dude, this guy. And I'm listening to Personal Power 2 over and over and oh, you know, the cassette tapes.

• 7:13Speaker 03

  Yes.

• 7:15Patrick Bet-David?

  Then I go to a uh uh running an insurance company. I'm trying to be a broker at this time, but I'm not a fully 100% in the insurance. I don't know if I'm gonna do it or not. So I go to this uh what do you call it, job fair. Trying to find other people to sell insurance, but Anthony Rappin's company was there. And this lady who was working there, her name is Cynthia Bradley. I remember her name vividly. So I start talking, I say, hey, listen, you know, I love Tony, you know, his work's changed my life. All this stuff's great, da-da-da-da-da. He says, why don't you come and work for us? I said, but I'm doing insurance. He said, no, you should come and interview for us. It'd be great. You would do very good with us and all that. I'm like, dude, this is I came to recruit people. You can't turn this on me, right? It's gotta be the other way around. Anyways, long story short, I get an interview set up.

• 7:59Patrick Bet-David?

  He said, she sets me up with a guy named Bert, something like that, whoever he was in San Diego. And I'm about to go there and then, but my business is starting to create some momentum.

• 8:08Speaker 03

  Yes.

• 8:09Patrick Bet-David?

  And then last minute, I'm like, oh my God, this is gonna be tough. I don't know if I'm making the right choice or not. I said, listen, I'm gonna do this insurance thing and we'll see what happens. But because of the affinity and the impact you had made in so many people's life, including myself, I wanted to come and tell your story to the world because I believed in your product so much. I've never told this story before. I wanted you to hear it from me.

• 8:30Speaker 03

  That's very kind. That's wonderful. I'm so glad I touched you so much. Well, it looks like you made the right choice on the insurance because you did quite well selling your business. That's awesome.

• 8:37Patrick Bet-David?

  Well, I mean, a lot of the methods is being inspired from guys like, you know, you were the guy that was on repeat, regularly listened to it. And you know, we watch you and you're there. And then sometimes, of course, you know the impact you're making. At this point in the game, you've known for decades who you are, you know, the gifts God's given you. But it's generational.

• 8:58Patrick Bet-David?

  Kids are impacted by, a lot of people are impacted by it. So, I've been looking forward to this. So, let's get into it. So, I want to go into a couple of different things. All right, I got upbringing that, you know, I know your story, but I think I got a couple of questions that maybe it will be a different angle. Uh, the evolution of the space urine. Self-help, inspirational, motivational, whatever people want to call it. Human psychology, health topics, NLP. And then some current events when we get the chance at the end as well, we'll get into that as well. And I got a surprise gift for you. I think you're gonna like at the end.

• 9:25Speaker 03

  Okay.

• 9:26Patrick Bet-David?

  And you'll see how surprised it is when I tell you about it. All right, so Tony, for you with where you are right now, I go back and I see, read the story. You know, you put on 38 pounds. Your friend comes in, Venice Beach. Hey, what are you doing with your life? Get up, do something. You're the guy changing your life. All this other stuff, but even prior to that, right? Seven years old, parents got a divorce. My parents got a divorce, right? Lot of chaos in the family. Lot of challenges in the family. Mom, dad, married, remarried, divorced. My parents. And I'm listening to your story. How much you think like a chaotic upbringing is, is, is necessary for someone to be able to make it at the highest level, to be able to tolerate the pain? Because if you can handle it as a young kid, it's gonna help you out later on in life.

• 10:11Speaker 03

  Well, if you, when I look at people's lives and I say, what makes people successful? I love, you know, wickedly smart people. I love intelligence. But you and I both know there are a lot of very smart people that can't find their way out of a paper bag, right? Uh, what I found is, in my own experience, is the number one ingredient is hunger. If somebody's got a hunger that doesn't go away, not a hunger to lose some weight for the summer. I'm talking about hunger to be more, to do more, to create more, to become something, to give something that matters. That kind of hunger that doesn't go away. That's what you see in like, I'm sure you know Richard Branson. He's a good friend, you know? Richard is 74 years old and he has the same hunger as he did when he was 16, starting Virgin in a crypt. You know what I mean? That's there. Anybody who has that component that's alive in them is gonna succeed.

• 10:55Speaker 03

  And hunger though usually comes from not having things so, so well. I mean, I come from an environment where I had four different fathers and the, and the common denominator I thought at that stage was lack of money, because we had no money for food. But you know, someone was interviewing me the other day. I just announced, you know, I started out early on when I was 11 years old. I had people come to my house on Thanksgiving. We had no money and no food, no food. We had crackers and peanut butter. That's what we would have had. But you know, Thanksgiving, I was having a big feast, so it really makes it pretty daunting. And my parents were saying things to each other that you can never take back. And I have a younger brother, five years younger, younger sister, seven years younger, and I'm trying to make sure they don't hear this. And this knock comes to the door and I open the door and there's this tall guy holding two giant bags of groceries.

• 11:40Speaker 03

  And then on the floor, on the ground, he had this uncooked frozen turkey in a pan that he'd obviously carried up there first. And he said, is your father home? And I'm like, just one moment, right? And so I run to get my dad. They're screaming at each other. I said, the door's for you. He goes, you answered. I said, I answered. He has to speak to you. Who is it? I don't know. And I'm just this little boy, right? 11 years old, just like waiting to see his face, thinking it's gonna be the happiest moment in our lives. And my dad opened the door and he was not a happy man. He said, we don't take charity. And he just went to slam the door in the guy's face. And the guy had, you know, leaned in slightly, so it hit his shoulder and bounced off. And that made my dad even more frustrated. And he said, sir, sir, I said, I'm just the delivery guy.

• 12:20Speaker 03

  You know, everybody has tough times and somebody knows you're having tough times and they want you to have a great Thanksgiving with your family. And my father said, we don't take charity and went to do it again. And this time, the guy, because he leaned in, his foot now got there and his foot hit the door and it pantsed open. My dad's getting madder. And then the guy saw my father and, and saw me. And he said something, I thought my father was gonna punch him in the face. He said, sir, he said, don't make your family suffer because of your ego. And I can still see the veins on the side of my father's face, I mean, neck. What a tough state to make though. And he took the food, didn't say anything, threw it on the table and slammed the door and never said thank you. And I tell you that story because it changed my life. Because I believe there's, I didn't know it then. I figured it out later because I had to.

• 13:06Speaker 03

  My father left our family about two weeks after that. And to me, that was, he had forefathers, but he's the one who adopted me. So on whose name I carry is the one I love the most, quite frankly, had the most time with. It's the most inspirational for me. But he left. And why do you leave? Because there's three decisions we make every moment of our lives. The first decision we're making is what are we going to focus on? Right now, there's millions of things we could focus on. People listening could be focused on what they're doing, what we're saying, whether it matters or not, you know, a million things, right? But we only focus on a small band of things. And whatever we focus on, we experience in life. And so the first decision, what to focus on, I know what he focused on. He focused on that he had not fed his family because he kept saying it. But then the second decision you make, as soon as you focus on something, is you give it a meaning. Is this the end of the beginning?

• 13:51Speaker 03

  If you think it's the end of a relationship, you're going to behave very different than the beginning. Is this person dissing me? Are they challenging me? Are they coaching me? Are they actually loving me? Whatever meaning you create produces emotion, and those emotions control your third decision, which is, what are you going to do? And I tell you that because he focused on didn't feed his family. The worst part was the meaning. The meaning for him was, you know, I'm worthless. And he decided to leave our family. That day, I had a very different experience. I focused on there was food, you know, what a concept. But then secondly, the meaning is what changed my life. It's why I'm sitting here right now. The meaning I got was, wow, strangers care. My father always said, you know, we grew up in an environment on the other side of the tracks, quite literally. And, you know, I thought it was a wealthy community. It was a lower middle class community. But compared

• 14:36Speaker 03

  to us, they were wealthy. And my dad would always say, no one cares. It was like, I had evidence that someone cared so much, and they didn't even want credit. They fed my family. And so it's like, if strangers care about me and my family, I'm going to care about strangers. And I made a decision right then, 11 years old, I'm going to feed people when I get older. And so when I was 17, I fed two families, and it was so emotionally rewarding. Then I went to four and eight, then I got to a million, then I got to four million, two million for my foundation, two million for me. And then, in the last 10 years, about eight years or 10 years ago, I started, it took me eight years. I said, I'm going to provide a billion meals here in the United States. And we did that in eight years. I'm proud to be 100 million meals a year. I did it through Feeding America as my partner. And all that came to answer your question because of the turmoil as you described it.

• 15:20Speaker 03

  In other words, somebody I said to someone the other day, I don't know. You know, we're not only fed a billion, but now because of the war in Ukraine. Most people are unaware of it. The news doesn't even talk about it. But that's the breadbasket for most of Africa. So there are 11 nations that are on the realm are on the edge of famine. And then, you know, we need obviously fertilizer, 50% of the world's food comes from fertilizer. The WF doesn't want people to use it, but we need it. And because of the war, most of it comes from Russia. So the price has gone through the roof. So normally there's 80 million people a year that are on the verge of starvation. This year it's 350 million. And so I decided I met with the head of the food program for the UN. It was, you know, a gentleman here that was unbelievable.

• 16:03Speaker 03

  And what he done, he won the, he won the, what I say, the Nobel Prize two years ago for feeding people. So he and I joined together and created 100 billion meals. I said, how many do we need to bridge the gap? He said about 70 billion. So let's do 100 billion meals in 10 years. I did a billion. I wasn't a billionaire when I started. I said, so I've grown obviously to make that happen. But all we need is 99 important people like me and we can do this, right? And so we went out to do it and we announced a few days ago, we had 30 billion meals already in the first two years. Most people thought it would be totally impossible. So we're going to make that happen, but here's what I wanted you to get. If I was a well-fed child, do you think I'd be working this hard? I know, you know, I'm proud to be a good human being. I believe I'm a good human being, but I don't think I would have that same drive.

• 16:44Speaker 03

  So I think hunger often comes, not always, often comes from having gone through enough pain. Like I've suffered enough. I don't want somebody else to suffer.

• 16:51Patrick Bet-David?

  So what do you, what do you say to the kid that right now is Tony? Okay, they, they have access to YouTube. They're watching this, right? And they're going through it because for us now, I'm 46, you've been around, you've done your part. We are now out of it. In when you were in it, how were you coping with that pain? For me, it was sports, it was bodybuilding. What was your coping mechanism at that time? We didn't have a lot of money.

• 17:13Speaker 03

  Yeah, sports was a big piece, but for me it was books. I was, I decided to take a speed reading course when I was 15 years old. And I was going to read a book a day and I didn't do that, but I read 700 books in seven years. All in the area of human development, psychology, physiology.

• 17:26Patrick Bet-David?

  Pre 18.

• 17:27Speaker 03

  Pre eighteen, well, over seven years. So, starting at that time.

• 17:31Patrick Bet-David?

  Got it.

• 17:32Speaker 03

  And what it was, was I just got obsessed with wanting no answers because early on, for example, I was really small in high school and junior high school. I was five one my sophomore year in high school. I'm six, seven now. I tell people the difference is personal growth.

• 17:45Patrick Bet-David?

  Ten inches in a year, right there.

• 17:46Speaker 03

  Yeah, but I had a tumor and didn't know it. A pituitary tumor. It made me explode in size. And when people talk about growth pains, I mean, your muscles are stretching. It's brutal. But the point is, as I went through that process, I found myself in a place where books, where I could, I could go to another world. I could read Emerson's essays and I could feel that sense of autonomy and freedom. I could read Man's Search for Meaning and say, no matter what you went through, you know, this guy went through, you know, Auschwitz and survived and turned things around. How did, how can I make my life work? And so, especially biographies. Because when you read a biography, not an autobiography, but a biography written by the actual author, you're thinking their thoughts. And whatever thoughts you think over and over again, develop habits and emotions and meaning in your life, right?

• 18:30Speaker 03

  So that became my way between that and sports is how I really managed it. But I also, early on, when I was seventeen, I went and heard this man named Jim Rohn, a personal development speaker, I think you probably have heard of.

• 18:40Patrick Bet-David?

  Incredible.

• 18:41Speaker 03

  And he was really amazing. He used to do this three and a half hour seminar on how to, you know, he turned his life around, became successful in various ways. And I was working for this gentleman. I was in high school and I was, you know, it's got my little growth spurt. And so the guy's like, he was successful flipping houses. And my family said, he used to be such a loser, my father said, now he's so successful. And so one day he called and said, listen, your son looked to make some extra money. And I was always doing that. We were poor. I had to help support the family. So I had two jobs working as a janitor. I was like, yeah, I'll work on the weekend there. Let's do it. So I'm moving all the stuff, but I had a goal. I really want to know how he became so successful. Because my idea of success then is when you're poor is like, you've done well in achievement. You've done well in economics, finance. And so, one day he took me to lunch. He goes, you're such a hard worker. I'm taking you to lunch. And so he asked me a bunch of questions.

• 19:26Speaker 03

  I said, I want to ask you some questions. And he said, what do you want to know? I said, well, my father said, you used to be such a loser and now you're so successful. I wasn't trying to be negative. As a kid, you don't think, right? And he started laughing. He goes, your father said. I said, well, he goes, well, it's true. I said, well, what changed you? He said, I went to a seminar. I said, what's a seminar? He said, this man comes and he takes twenty, thirty years of his life and he crunches that down to like three and a half hours and shows you the shortcuts to make your life as successful as it could be. I said, well, I'd like to go to that. He think, he said, I think you should. I said, well, how much is it? And he said, thirty five dollars, like two hundred and fifty dollars.

• 20:01Patrick Bet-David?

  This is still Jim Rohn.

• 20:02Speaker 03

  This is Jim Rohn, but this is the guy that had gone and attended, right? And he goes, it'll be like two hundred and fifty dollars in daddy's dollars. But for me, I'm making forty dollars a week as a janitor, so it's a week's worth of pay. And I said, well, can you get me in? He said, sure. I said, well, will you? And he said, no. I said, why not? He goes, you won't value it if you don't pay for it. And I go, look, man, I'm, I'm making forty bucks a week. That's a week's pay. He goes, OK, well, figure it out on your own. Take ten or twenty years and figure on your own. If you want to do that, or learn faster through this and make the investment in yourself. So it was like, to me, the biggest decision in my life at that point, it felt like. Because it's like a week's pay, I mean, hold it. And I went to that seminar and I took notes like a crazy person. And I was finishing some of Jim Rohn's statements because I read all these books. So it's like I recognize them. I was like this wild person in the middle of the event.

• 20:45Speaker 03

  And afterwards, I went up and I thought, I'm gonna, I'm gonna change the world. You know, I'm seventeen years old, I'm gonna run for president. First of all, run for senate before that, I'll do congress for that, I'll do local state assembly. Yeah, I thought that how they'd serve most. And then I'll start by my high school, I'll run for my student senate president of my high school. And I was not the most popular kid in school at all. And I did a real campaign. I went and talked to all the groups and found out what they wanted and told them the truth, what could be done, what I thought couldn't be done. And, and I won, I beat the most popular kid in school. And so that taught me that if you're real and raw and you truly serve, popularity doesn't matter, you'll get through to people. And it was a, it was a marker in my life to make those things happen. But all of these situations stacked. And then I was so involved in personal development, I really wanted to learn how to do more.

• 21:28Speaker 03

  And I finally got a chance to go to work for Jim Rohn at seventeen years old. And my mom kicked out my father. He went back east and on Christmas Eve, she kicked me out and chased me out with a knife. I knew she wasn't gonna kill me or stab me, but I wasn't going back in the house. She kept my nineteen sixty-eight Volkswagen, I'd worked forty dollars a week to earn. And I slept on the hill one night, it was raining. And then the next day, I was like, I can't stay in the rain. I went to this girlfriend's house, a girl that was a friend, not a girlfriend. And they let me stay in their, you know, their little, what do you call it, washing machine room. And, and then I took the little spoony I had and I took these buses and I bought a book. I went to Claremont, California. It's about fifteen miles away. And I bought this book at this bookstore called The Magic of Believing by Claude M. Bristol. And it talked about how to program your mind.

• 22:13Speaker 03

  And I was writing on the mirror in the laundry room, all of my goals. And I made these posters that only, you know, only a idiot gets depressed, only loser gets depressed. It's not true, but that was my way of leveraging myself, right? And I started to make these changes. And then I tried to go to work for Jim Rohn, and it was Christmas, so I had to keep working as a janitor. And what changed my life was finding that part that's inside of all of us that will not give up. And I, I was going, taking buses now because they had in their car to go to San Marino, California. It was about, you know, about an eighteen mile place, but the number of buses you had to take took about, you know, almost two hours, ninety minutes to two hours. I go clean the banks because I could do two banks. I wasn't paid by the hours, by performance. And I could do an amazing job. And I have notes for people as if,

• 22:58Speaker 03

  you know, I was there. I was so connected. Two AM, I was on that bus to get home and three thirty AM or four is going to bed and getting up four hours later to go to school and be student by present. And I was burning out, but one night there were, I got to the bus stop on time, made it there at two AM, no bus, two fifteen, no bus, two thirty, no bus, two forty-five, no bus. I had no one call. I'm seventeen miles from home at least, right? Like, what am I gonna do? And then all of a sudden, a car pulls up, rolls down the window, goes, hey bud, didn't you see there's a bus strike? There's no buses coming.

• 23:31Patrick Bet-David?

  Oh, you gotta be kidding me.

• 23:32Speaker 03

  No. And so I was like, what am I gonna do? And what am I gonna do? And I was like, I'm gonna run home. I am gonna run the entire way. And my first starting out was this rage. It was like, I'll show her, my mom, for kicking me out. We're, we're super close. No, she's passed away, but we weren't at that time, as you might guess. But anger only gets you so far. It's the fuel that burns out very quickly. So I started thinking about those books and programming your mind. I started doing these, not just affirmations, where you go, I'm happy, I'm happy, but where you shout it, you engage your body, and I was running, you know, every day and every way, I'm getting stronger and stronger. And I do that. And that changed the word. Every day and every, every, stronger and stronger. And then I do that for twenty minutes, and then I do healthier, and then I do happier.

• 24:13Speaker 03

  And I ran sixteen of the seventeen miles. Last mile I walked, and it changed my life forever. To this day, that source of energy, that source of strength, that source of, that I'll push through is a part of who I am. But it usually comes from challenge. You know, if you look at the history of the world. Good times create weak people. They're not bad people. They just have never been challenged. It's like a muscle. You're a bodybuilder. I built my body. You don't get it by taking something light. You do something unbelievably difficult and you're gonna do 10 curls and you can barely do 10 curls. You know the 12 is where all the growth is, right? You know? So I had these experiences that challenged me so strongly and I met the challenge and it changed my sense of identity about who I was and what I was capable of. And then I couldn't help but

• 24:57Speaker 03

  spread that. You know, I lost 30 pounds and helped my friends lose 30 pounds and they started getting girls and then I got addicted to knowing the answers, like being able to give people the answer to anything, their body, their emotions, their relationships. And so that obsession still continues to this day and I'm, you know, I've been doing this 48 years.

• 25:12Speaker 00

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• 26:12Patrick Bet-David?

  Tony, I want, that's insane when you, when you say 48 years. Tony, when, when you were around Jim, I, I've read Jim's books and the stuff he tells, his voice, he sounded like Johnny Carson, by the way, right? If you put them together, it's like that, that area of Johnny Carson type of voice. What a great storyteller, right? Yeah. The, the speed, the pacing. But when you're around Jim, like, you know, we can spend time here. And then I can be in a room watching you negotiate. And then I can be in a room on Monday morning, watching you run your leadership meeting. And then I can watch you when shit hits the fan.

• 26:43Speaker 03

  Yeah.

• 26:43Patrick Bet-David?

  I'm seeing a different Tony, right?

• 26:45Speaker 03

  Yeah.

• 26:45Patrick Bet-David?

  There, this is camera, you know, everything that's there. When you worked with Jim, how close did you get to him where you saw certain things he did that maybe we've not even read about in books? Was there certain ways he ran meetings? Did he ever have a tough conversation? If he did, what was his approach for having a tough conversation? What made Jim so unique behind closed doors?

• 27:04Speaker 03

  Well, I didn't, I got close to him because I became the top guy in his company very quickly. Um, but his company fell apart right at that time. He had all these offices in California, like 10 offices. They had about 20 salespeople in each. And I accelerated, I, I did better than anybody there, only because it wasn't for me about money. It was about mission. It was about, I want to change lives. I was a zealot, you know? And I found the way and I would, I was so persistent. And so I moved up in his company and then gradually they called me one day and, you know, the goal was to be an area sales director. He had your own office and 30 people. And they called me and said, Tony, we want to move you up. You're the best in the whole country. We're gonna, we want to sit down with you and chat with you. So that's when I got to sit down with Jim. And he said, you're unbelievable, this is what you've done. And he says, we're having a little bit of a change here.

• 27:47Speaker 03

  And he goes, so he goes, uh, how would you like to take on a city in LA? I said, I'd love to. He goes, what city do you want? I grew up poor, so Beverly Hills, thinking they're giving me the money. And then he goes, uh, how many people do you want? I said, 30, it's the most anybody had, right? He goes, okay. He goes, when do you want to start? I said, tomorrow. He goes, great, you're in. I said, okay, who I call to get the check? He goes, oh no, it's called phase two. We have this new program where you're in charge. It's your business. You hire me to come in. You're a broker and you fill the event all by yourself and then you keep half the profits.

• 28:22Patrick Bet-David?

  So the $35, you sell it out, 500 people come in. You know, whatever that number is, the 17,500, you keep eight, he keeps 80, whatever.

• 28:30Speaker 03

  A thousand people, but yes. And, but I'd never put a thousand people in a room before, right? You know, the, the theory was you put 30 people in the room and you followed up and, and you sold all his other products. And services, that was the business it was in. But I learned to book myself three times a day. I talked to groups where there was supposed to be 20 people there and four showed up and two were drunk. And I learned how to just take control and make an impact. And I filled these events up and I had my own business. All of a sudden I was a broker in business. So he made that happen. So the answer to your question was, he was very separate. He had built his business in a network marketing business originally. And so he was protected and no one really was around Jim. But I got a chance later in life to get more connected to him when he was feeling his mortality and I spoke at his funeral.

• 29:14Speaker 03

  And he was just a very, very loving man who found answers that were of common sense. And he was really moved by delivering them to people the same way I am in my life. But a very different style, as you know, than I do. He talked one tenth my speed, right? You know, and he had this great rhythm. He was a really, I look at him as a business philosopher is really what he was. But I learned so much from him and it was a, it was a good basis, but the tools that made me grow even more, he gave me the philosophy. And if you want things to change, you gotta change. You want things to get better, you gotta get better. But what changed me was learning the tools of neuro linguistic programming from John Grinder. Where I learned, you know, how to take somebody with a lifetime phobia and wipe it out in 20 or 30 minutes.

• 29:52Patrick Bet-David?

  So, but I want to stay on Jim real quick, but it's so funny. Just yesterday I'm at the house, I'm thinking about what book to give my, to my son next. And I have two books to choose from. One of them was leading an inspired life. And I give him the other one because I said, you'll read this one afterwards. My oldest son, 12 years old, loves politics. So he got a different book. That book was impactful. And the other one that he wrote, Seven Strategies for Wealth and Happiness, the yellow cover book. I don't know if you remember that or not. So going back to it, so fill the room, thousand people, I'll come in, we'll split the ticket sales, whatever we have.

• 30:23Speaker 03

  I gotta rent, I gotta rent the hotel. I gotta open the office. I gotta do all myself.

• 30:28Patrick Bet-David?

  So at this point, is, is Jim Rohn as big as Tony? Like, is he that big or no? He's not?

• 30:35Speaker 03

  No.

• 30:35Patrick Bet-David?

  Okay, got it. So Jim is local 20 offices. People know what's

• 30:39Speaker 03

  Mostly Cali, almost all California.

• 30:40Patrick Bet-David?

  Mostly California.

• 30:41Speaker 03

  And would do like, you know, three seminars every eight weeks, right? For about three and a half hours. My schedule a little more intense than that.

• 30:47Patrick Bet-David?

  How did you, how long did you do that with him when you were working?

• 30:49Speaker 03

  I was with him for 17 to 20.

• 30:54Speaker 03

  One, basically, twenty-two, so about four or five years almost.

• 30:57Patrick Bet-David?

  That's a good, that's a great time to learn.

• 30:58Speaker 03

  Unbelievable what you have to learn.

• 30:59Patrick Bet-David?

  So, from there, what year is this now? I'm trying to, I'm trying to see what year are we in?

• 31:03Speaker 03

  Well, it'd be nineteen eighty-one, eighty-two.

• 31:06Patrick Bet-David?

  Okay, so eighty-one, eighty-two, infomercials not a thing yet, right?

• 31:10Speaker 03

  No, no, no.

• 31:11Patrick Bet-David?

  And, and so now, you go away and you're gonna do your own thing and you'll learn from this fellow, uh, uh, uh, is it Richard Grinder or is it, or?

• 31:21Speaker 03

  No, John Grinder and Richard Bandler, the two people, but they split up. So, I learned mostly from John Grinder.

• 31:26Patrick Bet-David?

  From John Grinder, and John Grinder comes up with this NLP programming that he's teaching you and you learn from him, and if I'm not mistaken, he had guys that were from salespeople to CI agents coming in to learn from this guy, right, NLP? I mean, I'm sure you're gonna educate us more on this here. How did the introduction happen to him? And what were some of the profile of people that would attend the events?

• 31:45Speaker 03

  Well, someone who came to work for me, when I started my new company was, you know, uh, Achievement Enterprises there in Beverly Hills. And, uh, this guy was very interesting, and then a woman came to work for me and they were both really into NLP, and so I said, "Explain it to me." And I started reading the books, and then I went to a class, and I had to talk my way in because in those days, it was only therapists that were going there. And then he was working with, you know, the government on some of the individuals that you're describing, you know, some of the three-level agencies per se. But I went and I basically went to him and said, "Look, all these people here up in condition to do twenty years or ten years or five years or three years of therapy." I said, "That's their limitation. I don't have those limitations. I'll take this stuff and I'll implement it. Should bring somebody from the outside." And I said, "Besides that, I'm gonna stick my ear against the..."

• 32:30Speaker 03

  This is the Holiday Inn outside, he was doing this six-month training at the Holiday Inn outside of, uh, LAX. I said, "I'll just stick my ear and listen." So, he let me come in, and I was, and I proved myself because, you know, he would leave and like a person started breaking down and having these, you know, you know, multiple disassociative patterns and freaking out. Everybody's freaking out, I just got up and boom, and handled it. And then everybody's like, "This kid got up and did all these things." And it was just because I was obsessed with mastering the skills. I didn't wanna just, I, I wanted to help people to change now. Again, it was my drive that made me my- Hunger to really learn that made me strong and I was also willing to try anything. I wasn't afraid of failing. And so gradually he and I eventually became partners and then we went to, you know, I got a chance to go through top secret clearance.

• 33:15Speaker 03

  And I went to the US Army at one point with him and convinced this general that I said, you know, I can take any training you do in the entire army. Cut the training time in half and increase the competency. He said, you're crazy. And I said, no, I'm expensive. And we negotiated this deal. But I thought John was going to be my partner and the first deal they created for me was to do a four day pistol shooting program. Where 70% of the people qualified, 30% didn't. And that's the best they've done since World War Two. So I said, I'll, I'll turn that around. I'll cut it in half, right? That's great confidence. But I also knew that, you know, John Grinder, Dr. Grinder, he had been in the special forces. So I figured between he and I together, we'll do this. He's my partner.

• 33:55Speaker 03

  And the day I'm supposed to go there after going through a year of top secret clearance, all that stuff, I'm going to Langley Underground. Place I said, give me the best in the army, the best in all the armed sources and give me the best shooter coach. And I'm going to model them and find out what is that they all do in common and we'll put that into a training and we'll sell it through training. And John Grinder calls me and says, Tony goes, I'm really sorry. I've got an emergency. I got to fly to Germany. You're on your own. Click. And I start to go in a bit of a panic, right? Like, but then I can't step out of it. And one of the great gifts of my life is I've done so much of my life where there is no net. And for you and understand what I mean, right? When there's no net, you find a way to, I always tell people, if you want to take the island, burn your boats, right?

• 34:39Speaker 03

  So that day I burned my boats. I called one of the guys in the community of NLP that I knew disliked me because I dislodged him, you know, being this kid who came up with matter very quickly and became partners. And I said, I'm doing this deal and they're only going to pay me, you know, my deal is I only get paid if I cut the training time in half. And if I fail, I get nothing. I thought I'd tell you because I know you want to cheer me on, right? So it just made my, I couldn't go back and I went in and, you know, these guys walked in and, you know, I'm 24 years old and I'm wearing jeans and a T-shirt. And they go, where's, where's the teacher? Where's the trainer? And I said, I'm him. You know, these guys were 35 years old, one was four. And he said, you're him? How long you been shooting? I said, shooting what? Guns. I said, oh, I've never shot a gun. And you're going to train us? I said, yeah, I can do this. No problem. And I said, close your eyes.

• 35:24Speaker 03

  And I had all of them go through their rhythm to shoot. But before I do that, they're like, no, we want to see you shoot. I said, I don't know how to shoot. So I get up there, I'm underground and I shoot the thing. And I'm shooting a forty five caliber pistol, which, you know, I didn't know has quite a kick. I put the bullet in the ceiling. This did not build confidence. But by the time I was done, I'd figured out every aspect of what each of them did. That was not unique then, but was consistent. And one of the most important things I found besides the motions, the movements, the preparation, the breathing, was that mentally, they didn't realize it, but they brought the target closer. So when I went to train people, I made the target four feet in front of them. Because when I tried to do it, boom, boom, boom. You build on success right through the center. Oh, my God, then five, ten feet, then twenty.

• 36:07Patrick Bet-David?

  Right.

• 36:08Speaker 03

  And when we, by the time we done, we did a one and a half day program called the hide a hundred percent of the people. And the Colonel wrote a letter to the generals saying it's the first breakthrough in pistol shooting since World War One. So that took me to a different level. Then I started knowing, man, I can model anything. I can make it happen. And I modeled fire walking. So it just all expanded. And over the years, then I modeled whatever I wanted to learn, like business. So now I am fortunate enough to have one hundred and fourteen companies. We do eight billion dollars in business now. And I have no business background. I learned it all by learning from the best, very best people in the world and modeling their strategies and compressing the time. And so it's now one of my great passions in life.

• 36:43Patrick Bet-David?

  Tony, let me ask you, for you, are you a lefty or a righty?

• 36:46Speaker 03

  Right hand.

• 36:47Patrick Bet-David?

  Okay, so when, I'm already feeling the spirit of competition. It's insane. I mean, I, whether you, you want, you want to identify that or not at this, I feel your, your, I go back to the twenty two year old. At least let me go to that. I go to the twenty two year old Tony, and I feel fire competitiveness, like in a big way. Okay? It's very obvious, the ambition, the fire has felt, fire has felt. What were, because I know what I was telling myself when I felt like I could compete. The moment I realized I could compete in the space, it was almost, it was my secret weapon that nobody else knew. And, and I don't know what I mean by this. Like for, for you, you're born two twenty nine, right? February twenty nine.

• 37:27Speaker 03

  Yeah.

• 37:28Patrick Bet-David?

  It's not a lot of people born out two twenty nine, right? It's a leap year, right?

• 37:32Speaker 03

  When I'm eighty four, I'll be twenty one. It's a good deal.

• 37:35Patrick Bet-David?

  It works back, it works in your favor. That's why you look so young and you don't look your age. But, but did you, did you, at what point did you feel like? You know, because I'm not typically it's kind of like, well, I'm just a regular guy. You can't use that. You know, some people, I'm just, I'm just a regular guy and I just kind of all this. Maybe that would have worked for 40 years ago. It's not going to work today. Everybody now knows you're not a regular guy. There's something deep down inside that you tapped into, right?

• 38:01Patrick Bet-David?

  When did you know that there was something unique about you? Or like, you know, I'm willing to go to levels that this other person's not going to will, willing to go to, and I'm willing to tolerate pain more than you will. And I will not stop until, what, what was that moment? And what you told yourself? Because, because the competition is, but when I asked you and I said, so when you think about Jim Rohn, was Jim Rohn who Tony is today, you're like, no, he would be running. My schedule was back to back and he didn't run this, right? Okay. Was there a moment for you where you said, I think they have no clue what the F I'm about to do. They're going to find out who I really am here.

• 38:38Speaker 03

  Well, I'm sure there were, but I mean, when I was, because I was on the other side of the track, so to speak, I had a chip on my shoulder, right? You know, these people I thought were wealthy, they weren't even slightly wealthy. But when you don't have money for food, somebody that's well fed, looks like they're rich, right? And there were cliques, you know, if you weren't part of the clique. And I wanted to be an, an athlete, but we had no money to go to Little League or things of that nature. But when my forefather, Jim Robinson, came along, who adopted me, uh, he was a former semi-pro baseball player. So we started playing and everything else. But, you know, I started when I was like 15, instead of like kids in my community were like eight, you know, playing rookie league. And, but I was so driven, I wanted to, it was a way of finding love with my father was by becoming better.

• 39:22Speaker 03

  And I also had, I had huge drive because I just wanted to be more. I, I didn't want to settle. I, I looked at our family and, and all the pain that I saw my mother go through and we would go through and I was like, I'm not gonna have a future like that. I'm gonna find some way to do more. So produce drive. So even when I was in sports, I was so competitive in junior high school that like, you know, I was a little guy, but I played linebacker and quarterback and I would, during practice, guys would complain because I'd stick them so hard. And I'd say, you get strong. I'm half your size, but you know, you get low, you can take anybody out, right? So I had this intensity and that level. But when I got to serving people, that disappeared. It wasn't like I wasn't competing with anybody. I was competing with what I was capable of.

• 40:05Speaker 03

  And, you know, I'd read so many autobiographies and I remember Dr. J saying, in fact, when I met Jordan years later, I asked him, you know, what, what is it that's made you the best in the world? Is it God given talent? Is it skill? Is it ability? Is it, what is it? And he was cool. He said, listen to, I don't have fame, you know, anything with you. It's like, I got a lot of God given talent, but he told me about when he was in high school and the coach cut him because he said, you're not the best player because you're not maximizing your abilities, right?

• 40:33Patrick Bet-David?

  10th grade.

• 40:34Speaker 03

  And he said, so now I don't compete with anyone. I compete with the best I can be. Every day, my goal is to find a way to do more than I've ever done before within me. I'm not competing with anybody else. And I called, I said, that was Dr. J's philosophy. And I'll never forget his face. He goes, you know that, you know, because I read his autobiography. So early on.

• 40:53Patrick Bet-David?

  Julius Irving, Dr. J.

• 40:55Speaker 03

  Yeah, Julius Irving. And he was, you know, he was the champion at his stage of life, right? So from early on.

• 41:00Patrick Bet-David?

  Before Michael.

• 41:01Speaker 03

  Yeah. So from early on, it's like, I'm competing with the next level of who I am. I'm not competing with anybody else. There's nobody to compete with. You know, it's like, there's a different level.

• 41:09Patrick Bet-David?

  But when did it get to that? Because even with Michael, did you see the documentary Last Dance?

• 41:13Speaker 03

  Yes, of course.

• 41:14Patrick Bet-David?

  Okay. So listen, I get that about beat your prior best, and that's been a big part of my philosophy in my life. But that guy was a psycho competitor. You know that, that guy.

• 41:23Speaker 03

  He still is. Go play golf with him or anything else.

• 41:26Patrick Bet-David?

  I've not done that. I've not done that. But I've watched that documentary. Every one of my kids was required to watch it. I rented out the breakers and I brought every one of my executives. We watched it together for three days and we talked hours on top of hours on those episodes, right? So, but there is a part because beating your prior best to anybody out there is you can have a very good life and you can get to new heights. There's certain people that become the GOAT. There's a difference. You're not one of the best. You're the best in your space. You're not, and I'm telling you this, and I've been, you know, I've been watching, and I know the names in this space, you know. What is, what is that part? That's what I'm interested in. If somebody's watching, imagine the seventeen year old Tony is watching this right now. Okay?

• 42:13Patrick Bet-David?

  And not, not, let's not even say seventeen, the twenty-one year old. Like where you've had a little bit of experience, Jim, you've made money, you're kind of getting that experience, twenty-one, twenty-two. What gave you that thing to say, hey, man, watch world? I understand the chip. Like for me, sometimes when I'm sitting down with Braden, I'm having a conversation with him and I'll say, hey, uh, uh, at the event, I'll say, my experience from finding goats, not people who have a good life or a great life. There's many people that have great lives, but there's only one of, one goat, right? You typically have someone that loved them growing up because you have to experience unconditional love to know that it's worth the pain you gotta go through. The, the pattern you see, the second one is someone you could never win over and please.

• 42:55Patrick Bet-David?

  You just can't, you can't, no, no matter how much money and success you bring, that person's never gonna be impressed by your success, never. Okay? And then the last one is choosing your enemies wisely, something that drives you, like drives the hell out of you. What was yours?

• 43:08Speaker 03

  My early one was watching people in therapy for five years, ten years, twenty years. And when I got involved with NLP, seeing it could be done in minutes. And I was, I used to destroy therapists. I used to attack them. Now I've trained, you know, literally hundreds of thousands of them.

• 43:23Patrick Bet-David?

  Got it.

• 43:24Speaker 03

  In fact, they can watch my stuff now and get credits to remain a therapist, even though I'm not a therapist myself.

• 43:29Patrick Bet-David?

  So that drove these actual therapists?

• 43:30Speaker 03

  It was that, they, cause I was so mad that somebody would be ten years still dealing with a problem that I knew could be dealt with in a day or two, an hour or two.

• 43:38Patrick Bet-David?

  I got it.

• 43:38Speaker 03

  And so that, I remember I got on a radio show in Vancouver and I, I went on the show and I didn't know it was a shock jock. I didn't know what a shock jock was then. And so the guy starts, you know, setting me up and attacking me and saying, well, you know, how old are you? And you don't have a degree and how are you gonna do this? And, and he just starts going after me in every way you possibly can. And then he brings a psychiatrist on who starts attacking me verbally. Cause he said, there's no way you can wipe things out as fast as you're saying. There's just absolutely no way. You're a liar, you're a charlatan, this is on national radio. And so my competitiveness came out in that moment very intensely. And so I turned the guy into very calmly, said over the radio, I said, sir, I said, are you a scientist? He says, of course, I'm a physician. I said, good. So if you're a scientist, you must be stating your hypothesis.

• 44:21Speaker 03

  Because your hypothesis is I'm a liar and a charlatan because you've never met me, right? You never met my clients. So you can't, you can only tell me what you believe. I said, so if you have a hypothesis and you're a true scientist, you have to test it, right? And the voice goes, uh, yeah. And I said, well, I'm doing a free guest event at the Holiday Inn tomorrow night, 7:00 PM. I'm going to do a series of demonstrations. I suggest you come and prove my charlatan. Bring me one of your worst patients. Bring me somebody that you've worked on for years not be able to change. I said, I'm sure you've got plenty of those. You want to play hardball? I can play hardball, especially in those. Because I'm not softer today. But I was still proving myself to myself and other people, I think, at that stage. You know, you're immature. So I was intense.

• 45:04Speaker 03

  And so the guy goes, we all have people that aren't ready to change yet. I said, well, that's funny. I haven't found any. Of course, I did four therapies at that point, but I didn't mention that, right? And he goes, well, I have this one woman, you know, she has this snake phobia. She goes to sleep at night. She has a dream, a snake bites her in the face. And if you've ever had an intense dream like that, it fires off your adrenal glands and you wake up. How often? Three to five times a night? How many years you've been treating her? Seven years. I said, bring her down. That should take me 10 or 15 minutes. And I said it directly. And that guy goes, ah, the guy cuts him off, says, you're right at the Holiday Inn. So I show up the next day at the Holiday Inn. I'm hoping in those days to get, you know, 150 people to show up for free guest event. 500 people show up. I mean, there's not seating in front. People are standing on the walls. If the fire department comes in, they're going to empty it. Because they want to see the shootout at O.K. Corral.

• 45:48Patrick Bet-David?

  That's right. Yeah, that's right. Because he shows up.

• 45:51Speaker 03

  He shows up, but he's not there. I'm looking around and I don't know, do you do this when I meet somebody on the phone? I can't help it. I make a picture of mine where they think they look like, right? So I'm picturing, okay, oh, be there. I'm picturing this giant guy with a scared woman on his arm, right? And I'm looking for something. Nobody like that. So I get up to introduce myself in those days. Hi, I'm Tony Robbins. I said, I'm going to do some demonstrations today to show you can make changes in minutes you thought would take months or years. And right when I say this, the side door bursts open like a movie. And this guy about, you know, half my size up to here, walks in with this woman on his arm, walks straight to the front and stands there while I'm speaking. And I go, excuse me, looks like I have a visitor. I just go down and shake his hand. He wouldn't shake my hand. He goes, here's the woman. And my whole career was made in that moment.

• 46:36Speaker 03

  I brought it on stage and I said, ma'am, I understand you've had certain phobias to certain things for a period of time. How do you feel about snakes? And I shouted it. She's, if you've ever seen a phobia, it's not just fear, it's uncontrollable shaking response. And then I calmed her down and I said, Dan, you've been treated for seven years by that, that guy just right there? And she goes, yeah. And I said, okay. And then I started doing this work. It took me about 15 minutes. And when I was done, everybody's watching the whole thing. I said, how do you feel about snakes? No response. I was totally fine. I said, that's great. So I'm, you know, I've always been a bad demonstration to make it really clear. So there's a piece back here on the table and I grabbed this bag and I pulled the bag out and the bag's moving slightly underneath and the people in the audience see it and they start to anticipate. And I probably just a little gardener snake, probably gardener snake in front of her.

• 47:20Speaker 03

  And instead of screaming or shaking, she did it, she just pulled back. And I said, how do you feel? She goes, uh, they're not very attractive. And I said, well, I know you feel some fear, but notice there's no spitting, no shaking and that screaming. I said, I wanted you, you know, why don't you hold it? She goes, I don't know. And the audience starts going, hold it. It's like, it's like a movie, man. You can't make this stuff up. And so finally the lady grabs it, squeezes the snake. I said, don't kill it, right? And so that launched my career. So then every night I was doing a different type of event. I had, I had every kind of change you can imagine and I started doing these impossible interventions. I'll do one session, I don't care what it is, you're addicted, it's something, I'll turn around and you're paying me nothing.

• 48:03Speaker 03

  And it was a thousand dollars in those days, which is a huge amount of money, you know? So, but I did it to like, put it online, I put it myself online. If I don't get a result, you don't get anything. And that's why I built it. And then I had, a woman had an orgasm in 10 years and I gave an orgasm without touching her and guys were like, can you teach me to do that when I'm tired? And then I started working with sports teams and then all of a sudden.

• 48:20Patrick Bet-David?

  You literally sat down with a lady who hadn't had an orgasm for 10 years and you taught her how to do it without touching her?

• 48:25Speaker 03

  I didn't teach her, I didn't touch her. I just, I eliminated the barrier that she had.

• 48:29Patrick Bet-David?

  What was the barrier?

• 48:30Speaker 03

  In her head, she was constantly analyzing every single moment. Well, a woman is very different than a man. They can't have that experience unless they let go completely. So I got her to let go completely and then experience the joy that she'd wanting to have. But she had all these blockages, all the pain of other relationships, problems, it's complex. But it took me about 45 minutes to do it. But when I started doing that, then I, I had all of a sudden politicians, I had, you know, sports teams.

• 48:55Patrick Bet-David?

  Not politicians needing help with orgasm, just politicians calling for other reasons.

• 48:58Speaker 03

  Well, they might've needed that also.

• 49:02Speaker 03

  By nature, they're politicians, so I'm sure they don't have that many orgasms. But all of a sudden, you know, I started working with Olympic athletes in 1984 in LA. That's how long I've been doing this. And the guy I worked with wasn't supposed to went to the team and he ended up winning the 1500 freestyle and swimming and that gave me another notch. And then the army and then, and then all of a sudden, then all of a sudden, I worked with Nelson Mandela and Mother Teresa and Gorbachev and Clinton. And I mean, and I'm only 32, so you know, I'm, I'm gonna be 65 in about 30 days here. So I might have to spend 48 years of that continued growth and expansion. Then I got into businesses and figure out the patterns in businesses. It's all patterns, as you know, Patrick. Like if, if anyone listening wants to say, okay, the world seems uncertain. And yeah, I look at, I have five kids and five grandkids.

• 49:47Speaker 03

  So I have a, I have a 50 year old daughter and I have a three and a half year old daughter. Cause three of my kids I adopted early on when I was just 24, 25 years old. And so I look at my grandkids, especially at my youngest daughter. And I think 40% of the jobs, if you believe the studies are going to be gone because of AI, because of robotics, because of nanotechnology and so forth. So how do I arm them to do well in the future? And the answer is there's three skills everybody needs and they're so simple. And they're the skills to make anybody masterful. And do successful in your insurance business. It's what's made you successful in this business. The first thing is pattern recognition. If you start recognizing patterns, fear disappears. Cause like right now, people say, oh, we've never been so divided or now we're, you know, the country has more optimism, but we've never been so divided.

• 50:32Speaker 03

  It's total BS. I can show you the letters that are put out that were posted between Jefferson and Adams. And if you've read what they wrote, it makes anything the left or right has said about each other look calm compared to that. So it's like we go in cycles. So when you recognize a pattern, you no longer react. It's like losers react, leaders anticipate. Anticipation is power. So when you know the pattern and that's what makes anybody great, they see the pattern. But what makes them really great is the second skill, when you learn to use the patterns. So if you and I look at anybody, you see somebody that's great in investing. I've invested in interviewed 50 of the very, more than 50 of the very best in the world. The Ray Dalios, the Carl Icahn's, the Warren Buffet's. All the best in private equity. And what you begin to see is there are certain patterns, even though they go about it differently,

• 51:17Speaker 03

  that are universal. If you sow the same seeds, you reap the same rewards. But they know how to use it. If you see somebody great in music or dance, or a movie maker, they know where to move the camera to move your emotion. They bring it in close. When to bring the music up, how to do it. They know it. That's makes them masterful. But the third level skill is pattern creation. That's what you've begun to do. That's what I've begun to do. It's like when you learn to play a piano, most people learn someone else's patterns. You learn to see the patterns, recognize them, then you learn to use them. But if you do enough other music, then now you get to come out and you start creating things. So I'm standing on the shoulders of all the people before me, as are you, because I learned so many things from them. But now at this stage of my life, the last fifteen, twenty years, I've been able to create things because I know what those patterns are.

• 52:02Speaker 03

  So those skill sets, that's how my kids will do well. Because if you can learn rapidly, recognize patterns, there's nothing you can't do well at. And that's really, and by the way, noting the patterns of where we are in history, the pattern of where you are in your own life. I'll give you, I'll give you a simple example. What made human beings go from survival, living in fear, where we're hunter gatherers, to where we could stay in one place, build communities, build cities, build countries, have homes, have the educate. What made that possible was one pattern recognition that changed humanity. Do you know what it was?

• 52:39Speaker 00

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• 53:40Patrick Bet-David?

  Pattern recognition that you're not talking fire, you're not talking pattern recognition, community that we need each other? What is it?

• 53:48Speaker 03

  Seasons.

• 53:49Patrick Bet-David?

  Seasons.

• 53:50Speaker 03

  Until we understood seasons, we had to constantly move from place to place and hope we could find our food. But once we understood seasons, we knew if you do the right thing at the wrong time, there is zero reward. But if you do the right thing at the right time, the rewards are immense. So if you plant in the winter, I don't care how hard you work, or the summer, you get nothing. It's like recognizing the seasons changed humanity. Well, there's a season in your own life. Some of your viewers are younger, maybe zero to 21. Think of that as springtime. When it's springtime, what does spring have? Everything grows easily. If it's a springtime in business, you think you're a genius because your business grows. Everybody's business grows because it's a time of tremendous optimism and immense growth. The environment's different, people's attitudes are different.

• 54:34Speaker 03

  But these cycles go through 18, 20 year cycles. If you study 1,000 years of Roman history, which I've done, or 500 years of Anglo-American history, you see about every 18 to 20 years, there's a shift. It's kind of like we exhaust in emotion. Do you ever smile so much your face hurt?

• 54:48Patrick Bet-David?

  Yes.

• 54:49Speaker 03

  You know what I mean? So you need a change.

• 54:51Patrick Bet-David?

  Sure.

• 54:52Speaker 03

  Well, after springtime, the easy time, comes a summertime. And the summer is always a testing time. It's tougher. A lot of people plant in the spring and they go, where's my crop? Are you new? You have to get through all the seasons, right? So summer tests people. And then you go to another reaping time. You go to the fall where it's easy again, where now things flow, economies go crazy, people want to give you a mortgage even though you barely have a pulse and not a job. You remember those days?

• 55:17Patrick Bet-David?

  Of course, no income, no assets.

• 55:18Speaker 03

  Boom, just give it to anyway. And markets go through the roof. But again, what follows that is winter. And the great thing about life is you never skip from the fall to spring. You always go through winter. Some are short, some are long, some are hard, some are easy. But we go through them. They have a purpose. They weed out the weak. They make us, if we push through it, stronger. They make everything better going forward. So there's a purpose in every season. So zero to 21, you could call the springtime of most people's lives. Where some of us had to go to work at seven, eight years old to support a family. But still, you were still protected. If there's a war, you're not going to war. Someone's protecting you. Someone's mostly providing for you, usually providing for you. You're being fed information. You're learning. Twenty-two to 42, that's the summertime.

• 56:03Speaker 03

  That's the testing time. That's when most people come out and go, I know I was taught all this, but I'm going to test what I believe. You know, and you're very optimistic. In fact, you think you're invincible at 22, 23, 24. You go like, I'm going to be President of the United States. I'm going to be a multi-billionaire and I'm of 100 relationships simultaneously and everyone's going to be happy. And then you're 30 and you're going, I can't even keep one relationship happy and I'm burnt to the ground. So you go through the phases. But think of 20, 22 to 42 as being like the soldier of society. In fact, if we go to war, you're the ones going to war 22 to 42. In business, you're the soldier. You're learning, you're growing, you're grunting it out, you're hustling, right? If you work hard during that time and you've done well during spring,

• 56:45Speaker 03

  you come to the fall, which is, you know, you look at 43 to 63, that's your power period, right? That's the period where you had explosive growth in your business, as an example. That's when you became who you are, where your name became known. That's where all of a sudden you can do probably more today with your pinky than when you work 20 hours a day. And now if you work 20 hours a day, it produces, you know, generational impact much greater than that. So that period of time, by the way, 22 to 42 of people are in that stage of life right now. It's statistically the most unhappy period. Because people are trying, they thought it was gonna be easy. It's not so easy. They eventually learn usually in their 30s. Yeah. And what they learn is, well, not as easy as I thought. I'm not as invincible as I thought. And they have to figure things out and they're trying

• 57:28Speaker 03

  to prove themselves to themselves and others. They haven't figured it all out yet. Now, some people do these seasons earlier, some later, but it's a good, good range. In that power period, that's when you have greatest economic growth. That's when you start having long-term relationships. But the ultimate time, I say to this as a brother who's heading in that direction, because I never would have believed it, is really when you get to 63 to 83, or 63 to 103, or 63 to 120, which is the oldest humans, the final season, the winter season. But that's the season in which you really are the elder of society. And if you've done your job upfront, you've reaped so much, all you want to do is give back. And you don't worry about what people think about you, because you sure would like to make everybody happy. But you know, you know, unless you got holes, you know, Jesus

• 58:13Speaker 03

  couldn't pull it off. So I don't know if you're gonna do that, right? So it's like, I'm here to help the people that are interested. I'm not here to say I'm the right thing for everybody. And you own yourself at a different level, and you really can move the pinky and make things happen.

• 58:25Patrick Bet-David?

  So you know, I remember you had the gentleman from Four Turning on, and we had him on as well, very interesting guy to talk to. And they wrote that book on December 31 of 97, the fact that we're gonna go through these four turnings, Neil Howe and what's the co-authors and William Strauss. But you know,

• 58:40Speaker 03

  I interviewed them in 97.

• 58:42Patrick Bet-David?

  I remember that. What I'm saying is, trust me, I know. That's, that's why I'm bringing it up. So, you know, with you, Tony, and this is very helpful, but I want to transition into the next thing.

• 58:51Speaker 03

  But I want to mention one thing, if you please let me. The same thing happens in history. So just for a second, if you're born in 1910, you don't have to be a historian to think about this, and those first 20 years are protected. People born in 1910 were born at a time when World War I was going on. But then we went and solved the war, won the war, came back and had the roaring twenties, had this incredible economy, right? So when they're 10 years old, the economy's going crazy. We got all this new technology. We got cars. We got planes. We got radio. We got television. And that generation was called flappers. Because

• 59:26Speaker 03

  They were looked down on like a lot of, let's say, Z generation or millennials are by X generation people or sometimes baby boomers. Because they didn't have to go through the tough times, right? And they didn't, they frankly didn't. But what happened to that kid born in nineteen ten and nineteen twenty nine, when he's nineteen, thinking he's gonna go get a car and he's gonna go get a party? The whole world turned upside down, the depression, people jumping out of buildings, the Dust Bowl, people standing in line for bread. And by the way, they made it through ten years, ten years of depression. Now, that doesn't mean every day is dark. You know, you can be in winter and have beautiful days, thirty one, thirty two, or nice times. But the overall thing was testing and they became strong because they had to be. Then, right when they turned twenty nine, nineteen thirty nine, what happens?

• 1:00:10Speaker 03

  World War Two, you and I weren't alive then, but anybody was alive then, it looked like the world was ending. Hitler was taking over countries in days, blitzkrieging everywhere. And so what happened is that generation volunteered and went to war and they won the war and they came back the heroes. They're now known as the greatest American generation and they were known as flappers and losers. What made them strong was pushing through winter. Everybody, listen to me now, everybody goes through winter if they live eighty years plus.

• 1:00:39Patrick Bet-David?

  You don't have a choice.

• 1:00:40Speaker 03

  It's just which season, are you gonna do it in the early stage, middle stage, late stage?

• 1:00:43Patrick Bet-David?

  It's coming.

• 1:00:44Speaker 03

  But, but watch this, think about those people, they come home and think how the world changes when after winter, it's now springtime. And the vets are now moving out to the suburbs and they get a basically a free down payment on the home and we have all these new technologies. Think about the fifties and early sixties until Kennedy is killed. There's a level of optimism in this country that's amazing, springtime. After Kennedy and Bobby Kennedy and Martin Luther King, it's a different world. It's a testing summer where young and old fight each other, happens every eighty years, generational fights. They're, I'm not going to war, was a completely different mindset. Those people raised kids differently than they did. They weren't around. They were doing their mission or doing their whatever their love in. And so their kids became latchkey kids.

• 1:01:28Speaker 03

  Kids that were let themselves in the house and watch the television, have fin for themselves. So they developed different values as a generation, the X generation, more pragmatic. If you ask people during the sixties and seventies, which they did in universities, what's more important, a philosophy of life that will make you happy or the pragmatic skills to make you financially secure or free? Eighty-two percent said, philosophy of life.

• 1:01:51Patrick Bet-David?

  Wow, sixty.

• 1:01:51Speaker 03

  Eighties, nineties, two thousands, they asked the same question, complete reversal. Eighty, eighty-one percent saying, no, pragmatic skills to be financially free. And what season are we in now? Winter. And when it's winter, everything's exaggerated. It's World War III, we're all gonna die. Some of the same things were happening before. You don't have that mindset. It's a fear time. We're about three quarters of the way through it. If you study historians, four turning guys, various people will tell you that. We still have to go through some more economic challenges. We still have to go through probably some form of war, even a cyber war with China or something. But on the other side of it is another springtime. What I want people to get is, you gotta know where you are in your life and where you are in history, and you gotta learn to take advantage of it. You can't complain that it's winter. During winter, if you start a business in winter

• 1:02:36Speaker 03

  and you succeed, sixty percent of all Fortune 1000 companies that are alive today, the biggest and successful companies could have been born in any one of those four seasons. They were all born in winter.

• 1:02:45Patrick Bet-David?

  Wow.

• 1:02:46Speaker 03

  In a recession or depression.

• 1:02:47Patrick Bet-David?

  Gotta love it.

• 1:02:48Speaker 03

  From FedEx to Disney, Disney was depression, FedEx was a recession. I can walk you through them all. So that process makes you strong.

• 1:02:55Patrick Bet-David?

  Sure.

• 1:02:55Speaker 03

  And that is why, here's the history of the world in four sentences, and I'll shut up. Good times create weak people. They're not bad people, they're just weak because they haven't been challenged. Weak people create bad times. Bad times create strong people.

• 1:03:10Speaker 03

  Strong people create great times. So millennials and Zs are the next heroes and they're already starting it because they're starting to go through winter. We're not done with it. They're going to open up things up. I'm very excited about what the future will have. I'm very optimistic about it because studying history shows you patterns. There's no guarantees, but there's patterns. And when you understand the patterns, fear disappears. You're able to figure out how to maximize anything you're involved with. And so I think it's important to understand these patterns and I help people see the patterns. Whatever stage of life you're in, there's predictable problems and there's predictable opportunities. I see you're forty-six.

• 1:03:44Patrick Bet-David?

  Forty-six.

• 1:03:44Speaker 03

  Yeah, forty-six. So I'm sixty-five. I can remember forty-six so vividly what I was going through. Now, you and I are different in lots of different ways, but there's certain patterns that are immutable. And so if I can help in some time for someone to say, hey, here's some opportunity, here's the challenge you can face, so you can anticipate the challenge, then I can help you have a lot less suffering, a lot more joy. And that's my mission.

• 1:04:04Patrick Bet-David?

  Yeah. And, and you know, when you explain the patterns, I mean, that's really the way you solve a business. Like, you know, hey, blue ocean strategy, what's the pattern? Increase, decrease, boom, create, eliminate. Hey, what's the marketing for this? I just need the formula. Once I figure out the formula, like when we do consulting for engagements for businesses, the first thing I say is, tell me your formulas in your business. What do you mean? Doing what, times what, plus this, minus this, equals a million dollars. Can you show me that formula? I don't know what you're talking about. If we can figure out the best formulas within your business, we drive it, we're going to get the results. How can we drive that more?

• 1:04:38Speaker 03

  It doesn't matter what business you're in.

• 1:04:39Patrick Bet-David?

  It doesn't matter what business you're in.

• 1:04:40Speaker 03

  But you have to become a business owner, not an operator. The death of most young entrepreneurs and even older entrepreneurs is you get in and then you hire the person who's most talented for the least amount of money, you. Then the next people you hire are not as skilled. And so you know you can do it better. So you end up doing everything.

• 1:04:57Patrick Bet-David?

  It's funny. Yeah.

• 1:04:58Speaker 03

  I could not run one hundred and fourteen companies at the size and scope of eight billion dollars, doing everything else that I do and be a father and be a human, but I became an owner. So as an owner, I'm strategic. There's a dozen I run real directly. The rest of them, I'm strategic. I come in and do the very thing you're doing. I do my business mastery programs. It's like a boot camp for businesses twice a year. And I don't care. We got people in there with a billion. Million dollar business got people are just getting started with the business. And we guarantee them their mind back if in eighteen months or less, they don't at least grow their business thirty to hundred and thirty percent. And they all do it because the pattern is so simple on a big company or small company, there's still core patterns.

• 1:05:35Patrick Bet-David?

  Are you driving? Are you holding accountability? Are you solving problems?

• 1:05:38Speaker 03

  All the above, but eighty percent of success in life and in business is psychology. Meaning the mindset and the emotion, you can get the answers if you have the right mindset. Twenty percent, and it's a very important twenty percent is the strategy, the right strategy can save you ten years. So I'm a strategist, but I always know I've got to make sure your psychology is strong enough first. So that no matter what season we're in, you can do well.

• 1:06:01Patrick Bet-David?

  That makes sense nowadays more than ever, the brand you wear reflects and represents who you are. So for us, if you wear a future looks bright hat or a value taming gear, you're telling the world. I'm optimistic, I'm excited about what's going to be happening, but you're a free thinker, you question things, you like debate. And by the way, last year a hundred and twenty thousand people got a piece of future looks bright gear with value tainment. We have so many new things, the cuff links are here, new future looks bright, this is my favorite, the green one. Just yesterday, somebody placed an order for a hundred of these. If you watch the PBD podcast, you got a bunch to choose from, white ones, black ones.

• 1:06:41Patrick Bet-David?

  If you, if you, if you smoke cigars and you come to our cigar lounge, we have this high quality lighter cutter. And a holder for the cigars, we got sweaters with the value tainment logo on it, we got mugs, we got a bunch of different things. But if you believe the future looks bright, if you follow our content and what we represent with value tainment, with PBD podcast. Go to VTmerch.com and by the way, if you order right now, there's going to be a special VT gift inside just for you. So again, go to VTmerch.com, place your order, tell the world that you believe the future looks bright. Tony, let me transition into this app. I'm curious to know what you'll say about this. So, you know, I've been in sales for twenty five years and I've recruited salespeople for twenty five years.

• 1:07:26Patrick Bet-David?

  And, you know, at first you're kind of like, oh my God, we're gonna have, I'm gonna help you. And it becomes this, you're not believe in you. And then you're like, oh my God, you know, this is ridiculous. I can't save this guy. I can't save that guy. Then you pattern and you're like, uh, look for patterns of the individual. Okay. He's uh, got the right attitude. She played sports, you know, is used to challenging, is used to hard work. Came from a team environment. Okay. Then you look for certain patterns and you'll start seeing certain people. Do you think some people are i- i- and this could be just politically or personality wise. Do you think some people who are math people? And logical, they're conservative. Do you think people that are born more with creative?

• 1:08:12Patrick Bet-David?

  Right brain. They're liberal. And then maybe even some of the Zodiac, I'm curious to know what you'll say about Zodiac. Is there certain people where you'll see patterns to say? That guy's independent. He knows how to entertain both ideas and then say, here's what I think we need to be doing, right? So, and then negative and positive. Are there people that you believe are born negative, positive? Like, is there such a thing as a crap magnet? Somebody that you, they just can't help themselves. They can't be saved. Do you believe in that?

• 1:08:38Speaker 03

  No.

• 1:08:39Patrick Bet-David?

  Okay.

• 1:08:39Speaker 03

  I think, I think, um, I do believe we have nature that we're born with.

• 1:08:42Patrick Bet-David?

  Okay.

• 1:08:42Speaker 03

  And I look at lots of different patterns to understand what makes somebody tick. Not just one, I use Chinese medicine as one to notice is this person more water or they more wood? Each of those qualities. You're kind of born with certain things. If you're wood driven, as an example, Chinese medicine. You're a pioneer, you're driven, you push. You, this would be a very strong one for you, for example. That wood person has got to grow. That wood person, yeah, they face challenges with more intensity. Every one of these also under stress or in a negative state. Their positives can become a negative. Those people get angry very easily if it doesn't move forward, right? Steve Jobs would be a perfect example of that, right? It's like, if you know Steve Jobs, he was brutal. Right? But he was committed to the outcome, whatever it takes.

• 1:09:25Speaker 03

  If you get around somebody who's fire driven, this is somebody who's born where they're always joking. They're super optimistic. Everything's funny. And it's some, if somebody irritated by them because they're cracking up about when they're talking about something serious, right? But fires burn. They have this tremendous energy. But fires also, they burn out very quickly. If, if one of the things they have physiologically, because Chinese medicine treats everyone differently based on your constitution, right? The physiologically, if they don't eat, they get hangry. My wife is a fire, by the way, and I'm got very strong wood and a lot of strong fire. So she has got this tremendous energy and excitement, but we don't go anywhere without food. You know, because you know what's gonna happen, right? The sweetest person on earth is gonna become crazy. If you're somebody more earth, you're more the person less extroverted, more, you know,

• 1:10:10Speaker 03

  you're the peacekeeper. What you care about is everybody getting along. You care about harmony and the community. My second strongest is, is actually earth, because that's how I build communities. That's what I do. That's why I care as deep as I do. Then there's some people that are metals. By the way, these are based on the seasons. They just look at fall in two levels. They look at the beginning of fall, end of fall. Beginning is earth, the end is metals. And metals is someone who is very, very precise. Everything has to be a very specific way. They're very elegant in their delivery. They think things through very, very specifically. And the challenge for them is if it doesn't go exactly that way, they can get very frustrated and get a lot of grief in them. And then there's water. Water's like the philosopher, the person that they lose themselves in things and they go

• 1:10:55Speaker 03

  off. And by the way, we have all these qualities, but it's which one's strongest thing, right? The water will, wants to know truth and they think it through and they'll, they lose themselves. So just as an example, understanding those, just that's one typology. I use dozens, right? That helps me know that, okay, in my life, my wife's fire. I know that this is my fire. She's gonna burn this way. I don't get upset by it. I don't think she should be like me. If I got a son, which I do, that's more earth, he's not gonna be as driven as me. I used to think he's gotta have the same drive.

• 1:11:26Patrick Bet-David?

  Jerick is?

• 1:11:26Speaker 03

  Yes, he's, he's unbelievable. He's got a heart of gold and he works hard and does a great job. He's unbelievable coach.

• 1:11:32Patrick Bet-David?

  You can say he's a sweet guy. He's sweet.

• 1:11:34Speaker 03

  He's got more earth.

• 1:11:36Patrick Bet-David?

  Right.

• 1:11:36Speaker 03

  Right? He can fire off his wood, but it feels a little not natural for him as real, right? And then, um, you know, I can look at my other son is fire. He's always cracking up. So I, each of my kids are differently as well. I've got, in my life, you know, My wife couldn't carry, so we have a woman who's been with us for 12 years. Dear, dear friend, travel with us everywhere, name's Mary, and Mary's part of our family and she carried our child, our latest child. Cause my wife couldn't carry. So, we're a family. We didn't send her away. Yeah, she's our surrogate, but we kept her. So, we even made it if I die, if Sage dies, that she also, she's the person who ends up with our child. That's how deep it is. But she's very much a water person, Mary is. And so like, if we want to go to a movie, and I'm going to a movie to escape, I want to go take off, here's the time of the movie, let's go, right?

• 1:12:21Speaker 03

  And then I'm like, where's Mary? She got caught up in something. And I used to get frustrated about it. Now I anticipate it. Mary's gonna get lost, so I'm gonna let her know it's 15 minutes earlier. I'm gonna go find those reminders and I'll get upset about it. So, my point is, I could give you a dozen of these examples. This is only one example where understanding people's nature is where now you can empower people the most. Not making them be like you. That's the problem people do with their kids. You have, how many kids?

• 1:12:48Patrick Bet-David?

  Four of them.

• 1:12:49Speaker 03

  Four kids. I know, I'm sure you don't have a favorite kid, but do you have an easier kid?

• 1:12:54Patrick Bet-David?

  Do I have an easier kid? Yeah, I do.

• 1:12:58Speaker 03

  Yes.

• 1:12:58Patrick Bet-David?

  Yeah.

• 1:12:59Speaker 03

  Isn't he more like you or she?

• 1:13:02Patrick Bet-David?

  Well, the one that's more like me is super competitive, but I don't, I don't have a challenge with any one of them.

• 1:13:12Speaker 03

  That's great.

• 1:13:13Patrick Bet-David?

  I, I'll tell you, like, one of them is, I have, oldest one is purely politics and fighting. He reads and devours books. Like, he just finished a book on Thomas Sowell, 600 pages. He just, you know, he's, he'll go through Atlas Shrugged, Fountainhead. He'll just kind of go through it, right? The other one is-

• 1:13:29Speaker 03

  How old is he?

• 1:13:29Patrick Bet-David?

  He's 12.

• 1:13:30Speaker 03

  Got it.

• 1:13:30Patrick Bet-David?

  The 11-year-old is a sports guy, you know, he trains every day three, four hours. And for soccer, he's got straight A's.

• 1:13:40Speaker 03

  Yeah.

• 1:13:40Patrick Bet-David?

  And his worst grade is 93.

• 1:13:43Speaker 03

  That's awesome.

• 1:13:43Patrick Bet-David?

  And he's extremely independent and prepared. My two girls, you know, the, obviously youngest one is three. She's just the most charming, charismatic out of the entire family. But I would say a couple of them, you know, my oldest, my wife would tell you has a side of my personality and side of hers. And my youngest son has a lot of me in him.

• 1:14:01Speaker 03

  Yes.

• 1:14:01Patrick Bet-David?

  A lot of me in him. So he likes to always be around me.

• 1:14:04Speaker 03

  Yes. The one that's most likely is usually the easiest to influence because you try to influence them the way what influence you. If you clean your room, what worked for you, you'll do with that kid and he'll respond. The other one might say read between the lines or maybe you won't do that, but certainly not going to respond, right? At the same level.

• 1:14:17Patrick Bet-David?

  I think what you're trying to say is, and baby, if you're listening, he's trying to say have more kids. So you can like, I'm trying to get my, that's what, that's how I interpreted it, Jen. I just, but go ahead, you were saying, I digress.

• 1:14:28Speaker 03

  I love that. No, I'm just suggesting that most people are good influencing people that are like themselves. And that the more you understand how people are different, to influence another person, you have to know what already influences them. And so when you're talking about these people that you're describing in salespeople, here's a question for you. Can you take a very non-social person and make them into a great, could they, can they be a great salesperson? Could they do well in a sales job?

• 1:14:53Patrick Bet-David?

  Great, you can make them a seven. Can I make them a nine or a 10 naturally where another guy's naturally comfortable doing that? Probably not.

• 1:15:00Speaker 03

  Probably not. You could probably do a nine for a short period of time when they're really hungry and driven. But the second question is, will they do the job well long-term? And the answer is no, because it doesn't match their nature.

• 1:15:09Patrick Bet-David?

  That's right.

• 1:15:10Speaker 03

  If you take someone who's very super-social and make them an accountant, can they do a good job? Yes. Will he do a good job long-term?

• 1:15:17Patrick Bet-David?

  Bored out of their minds. They gotta get out. They gotta be around people.

• 1:15:19Speaker 03

  So you have to match the nature to the person as opposed to saying there, this is the wrong person. You've got people you've brought in that maybe you didn't recognize the patterns yet of who are the best. I, one of the ways we do it in salespeople in all my companies, I learned this from a partner I had years ago who passed away. We, we know that we need somebody in that position. I want someone in that position that cares, that connects with people. But if they care so much, sometimes they just accept limitations. If I accept your limitations, then there's no growth for you, right? There's, a sale's always made. Either I persuade you what's possible, you persuade me what's not. So you need someone with ego strength who can take rejection. So what we do in our companies, we have a standard process. We put out an ad, let's say, that says, looking for the very best influencers, top of the line, world-class, nothing less.

• 1:16:04Speaker 03

  Great opportunities, great economics, call only if you're world-class. And then they call and they say, I'm calling for this job. And they talk for a few seconds and we say, oh yeah? Well, you don't sound world-class to me. Versus, "Can you tell me about a job?" "No, tell me about you." And within a few seconds, we usually hang up the phone. Now, we do that with everyone. Even the most talented people. Why? Because we're working for the guy that'll call us back. You know? And he'll say, "Oh, you know, it must have been a bad connection. You disconnected from me." We said, "No, we just weren't getting it." And we'll hang up again. The person will come three times and will use humor, or connection, or break our pattern. That's the person we now take to an interview. When we do the interviews, we do the same things.

• 1:16:47Speaker 03

  You get rejected so many times going through our process, that only the absolute strongest ego's there, but we're also looking for the strongest caring. So we look for someone, I think of it this way. Good people are found and then trained. Not just trained.

• 1:17:02Patrick Bet-David?

  Okay.

• 1:17:03Speaker 03

  For a particular position. It's different for everybody, based on their nature.

• 1:17:05Patrick Bet-David?

  Sure. So now, like, you know, we got DISC, STAR, all these other things that are out there that we can use. So, there's a lot of people that would love to work for Tony Robbins. Okay? Some of them get a chance to work for Tony Robbins. But you've talked about it where, I think, one time, what was the amount of money that one of your partners or somebody took? I don't know why I remember, a big number. It was a couple, $400 million, I think it was?

• 1:17:26Speaker 03

  125 million.

• 1:17:27Patrick Bet-David?

  125 million dollars. Okay. So, how does a Tony? How does a Tony allow, or not catch a pattern, or somebody with a bad character who comes in that's able to take advantage of the great Tony Robbins? You've got to be kidding me. How does that happen?

• 1:17:47Speaker 03

  Well, it happened at much earlier age, but it also happened because I looked at somebody who had taken a company, I've known this person for more than 10 years, wanted to do business with them, and he worked with a large network marketing company at the time. He took them from losing a million dollars a day to making 1.6 billion in EBITDA. So the track record is pretty-

• 1:18:05Patrick Bet-David?

  1.6 in EBITDA?

• 1:18:07Speaker 03

  In EBITDA. And I won't tell you the company, Amway. And, and so they were losing money, turned them around. His name is Bill. And Bill always wanted to do business with me, but he'd been there for a long time. And then one day, you know, he had had a meeting and the founders weren't involved and the kids were involved. And the kids were in a situation where he wanted them in Grand Rapids, Michigan, where their base to help, you know, take on and help sponsor this, you know, the Center for Kids that were left behind. And you only want a million dollars from each and they all have more money than they could ever dream of. And they all turned him down and they all bought brand new Gulfstreams, each of them. And it pushed him over the edge and goes, Tony, I'm out of here. I'm leaving. I'm going to come join you. So we came, we're going to form a company and go overseas and do this. And then he didn't call me for three weeks after this.

• 1:18:52Speaker 03

  And John Paul DeJory, if you know, you know, Paul Mitchell Hair Care, or if you know Patron Tequila, multi-billionaire, he was my partner as well in doing this.

• 1:19:01Patrick Bet-David?

  I think he lives close to you. The Patron, we, we looked at his house. He's in the millionaire, if you know what I'm talking about.

• 1:19:08Speaker 03

  Yes, I do. So anyway, the two of them come to Fiji, we have a meeting, we agree. Then he doesn't talk to me for three weeks. I'm like, well, something's wrong. He finally calls me up and says, Tony, I don't know what to do. And I went to the board meeting and said, I shouldn't participate in this board meeting. I'm going to go off with Tony Robbins, start this business. And one of the founders of Amway, who's since passed, I got him, and there was no Zoom in those days, got a satellite link. He was having a heart transplant and said, you're going to leave me in this situation? He didn't like the kids, he loved the founders. He goes, I don't know what to do. I said, brother, you got to stay there. I mean, I'm disappointed, obviously, we got to stay. He goes, it's not fair to you. I goes, it doesn't matter, it's not fair, you got to stay there. And so then he said, well, when, when the founder dies, we can become partners. I said, oh, great, I'm going to root for the founder to die to make this happen.

• 1:19:51Speaker 03

  So a long story shortened, he finally came to me and said, he's still alive, but if we take one of his kids, we can be partnered with them, not in network marketing. We can build this set of nutritional companies together. And we'll have, you know, a billion six worth of resources here to help make that happen. But what he didn't know is that the co-founder, the one of the children there who thought he was, we thought he was a billionaire, he represents himself a billionaire and signed the deal. He had not inherited any money at that point. He only had $5 million to his name and we went and purchased Twin Labs and several other companies. And then what happened was overnight Twin Labs had a lawsuit, several things occurred, and we found out these guys had no resources whatsoever from Amway. And so I had to figure out what to do, how to turn things around because you've signed

• 1:20:35Speaker 03

  a deal called joint and several, you probably know what that means. Back then, I didn't know that meant that I'm not on the half for one fourth of this, I'm on the hit for all of it if I have the most money, and I did. So I went through that process, but guess what? The way you become great in life and in business is by crossing the threshold of your comfort zones, right? I mean, think of it as there's a threshold of control. When you're young, your threshold of control is I can handle anything within this circle of influence, but if it's out here, it's kind of tough. But if you get enough challenges, hopefully you break through and you solve all those problems and now all these problems are solved. That's how you grow, right? So I had to solve a $50,000 problem one time to stay in business or go bankrupt. Now I got to solve a $125 million process and it made me grow.

• 1:21:20Speaker 03

  That's how you get to multi billions because you learn how to deal with thousands and hundreds of thousands and millions and tens of millions and hundreds of millions. So it was one of the most valuable experiences of my life. I never made the mistake again, joint and several mistake, and also you can't bet on one of your partners, you got to know who all your partners are. So every experience I've ever had.

• 1:21:39Patrick Bet-David?

  So what, what, oh, what different approach do you have to the game now when it comes down to that? So if you're going to do business with somebody or you're going to hire somebody that's going to have access to all your information, they're going to be in your life, they're going to come to your house, they're going to be around your sage, they're going to be around everybody. What is the filtering process now that's different than before?

• 1:21:58Speaker 03

  Private investigator and every single person I go do business with, if I want to do partnership with on every aspect of their life and I offer them to do the same with me. So it's clear who we are and who we're dealing with. That's number one.

• 1:22:09Patrick Bet-David?

  Are you, are you, are you serious?

• 1:22:10Speaker 03

  I'm dead serious. I, I got multi billion.

• 1:22:13Patrick Bet-David?

  So let's just say we're doing a business, say Pat, before we do anything, I got to hire a P I on you, you can do the same on me.

• 1:22:18Speaker 03

  Yes. You got nothing to hide, do you?

• 1:22:20Patrick Bet-David?

  I love that. I love that. And by the way.

• 1:22:23Speaker 03

  And by the way, whatever the P I brings back, I bring it to you and say.

• 1:22:26Patrick Bet-David?

  I love that.

• 1:22:27Speaker 03

  But I bring it to you and say, this may be bullshit. This is what they found.

• 1:22:30Patrick Bet-David?

  This is sick.

• 1:22:31Speaker 03

  Tell me what you think. And so that has saved me so much.

• 1:22:35Patrick Bet-David?

  So you know, first time I raised 10 million dollars, the guy that got the 10 million dollars from, it was Gabriel Brenner, who was the first Mexican-born professional sports owner in America, billionaire family, Mexico. Here, he owned the Houston Dynamo. He just recently sold Walt Disney's house. He owned for 74 million. Money guy. I brought, Delahoya came in and a great share from, he's with Oak Tree Capital, man. He's done very well for himself. They came in. And they said, Pat, we're gonna do a background check on you before we give you 10 million. I said, no problem. So they go do the background check and a guy comes back, he says, well, we kind of find out everything about you. Are you comfortable we share with you? I said, yeah, go for it. He says, nothing happened that we're not gonna give you the 10 million. He says, did you know your license was suspended twice?

• 1:23:17Patrick Bet-David?

  I said, yeah, of course I knew that. He says, you have 16 speeding. Who the hell has 16 speeding?

• 1:23:22Speaker 00

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• 1:24:24Speaker 03

  But it tells a little about your personality too, right?

• 1:24:26Patrick Bet-David?

  I love this P I.

• 1:24:27Speaker 03

  But the same thing that they did with you is what I do is like I bring it to you. I don't judge you. I say, look, this is what they found. If there's anything that's BS here, let's talk about it. So I don't resolve it. I don't let the P I decide.

• 1:24:38Patrick Bet-David?

  What do you do with executives? So let's just say the eighth, you said 12 companies you operate, right? Eight billion dollars, all the companies, but you said eight to 12 that you personally operate, that you control, right? If you hire a COO, CFO, a executive assistant, somebody that's going to be directly chief of staff for you directly, what are you doing with them? Are you also doing a P I on them? And you tell them at the interview?

• 1:25:00Speaker 03

  We tell them beforehand, are you open for it? Because it's what we'd like to do. If there's something you want to tell us, tell us now. And if something comes up, we're happy to chat with you about it.

• 1:25:07Patrick Bet-David?

  What's the cost on every one of these? Is it a $10,000 P I, $20,000 spend?

• 1:25:11Speaker 03

  It depends on the depth that you're going to go, right? So it depends on the person.

• 1:25:14Patrick Bet-David?

  But some of them, you'll spend 50, $100,000 to find out about.

• 1:25:17Speaker 03

  It'll save you millions of dollars.

• 1:25:18Patrick Bet-David?

  A hundred percent.

• 1:25:19Speaker 03

  It'll save you, more importantly, it'll save you years. You can give back the money, you can't give back the time, right?

• 1:25:23Patrick Bet-David?

  I am all with it. That was fantastic to see that part.

• 1:25:26Speaker 03

  And as long as you're willing to do it too, like you can do it on me too, right?

• 1:25:29Patrick Bet-David?

  No problem. Go do everything you want to do with that. I don't have a problem with that. That was very helpful. Let's go to the next one. I got this question for you. So Tony Robbins, we have this kid, Louis Jimangion, okay? Current event. He comes out and he kills the CEO of United Healthcare, right? Brian Thompson. And I wonder for someone like you, how you process this? And I'm looking at my phone because I'm trying to find out one post. So you find a profile of this guy, they report came from a wealthy family. Grandfather was a decamillionaire, 37 grandkids, they've all done well, attended a $40,000 a year private school, earned a bachelor's degree in computer science 26, no criminal record, no behavioral flags, nothing.

• 1:26:09Patrick Bet-David?

  Clean slate, sharp dress, photogenic, vacations abroad, post-polished photos, looks like he's thriving, lands internships, builds a resume that screams success, you know, spends the free time exploring AI, mushrooms, self-optimization trends, you know, joins the professional world, follows the script, no sign of instability, just another rising star in tech. disappears from friends for three months. Three months later, he kills United Healthcare CEO. Say the feds call you and they bring you in. They wanna say, hey, can you tell us something? Here's everything here. What is Tony looking for? For patterns to prevent from the next guy from being a Luigi?

• 1:26:51Patrick Bet-David?

  Hey, if we could have done this, we could have prevented this from happening. He could have still been here with his kids. We're not talking about their 32% you know, denial rate. I'm not even talking about how, you know, they don't, when he comes onto cases. What was the percentage? I think it's 32%, right, Rob, on what United Health did? So we're not talking about that issue. What do you look for to prevent Luigi from doing what he did?

• 1:27:14Speaker 03

  You're, the story you told is not a complete story.

• 1:27:17Patrick Bet-David?

  Okay.

• 1:27:17Speaker 03

  What's missing is the time which they've been looking for him. His mother's not spoken to him in almost a year and a half. They've been trying to find him. The injury that he had, also what he was like in college? What actually happened after he went to prep school to college? Where he became radicalized, it's very obvious, right? He hated capitalism. He was able to hate capitalism, think about this, because he never went through the process of having to earn. Everything was given to him. So he had everything he could ever dream of. So capitalism looks ugly to someone who's never attempted to do it. There's these levels of spiritual development that you may be familiar with that Dr. Graves created back in the 60s. When it looked like the world was coming apart. He actually saw a pattern in humanity as a whole.

• 1:27:58Speaker 03

  And he saw a pattern in our evolution of our spiritual development, not religious development, but spiritual development. And he saw it as an evolution of caring, like we all start out caring about ourselves. You say as a baby loving, as long as you give them what they want, otherwise they scream, right? So there's these stages and they develop colors. I learned this from Nelson Mandela. It was one of the things they used to turn South Africa around so they wouldn't look at somebody and go, they're a white person. No, are they red? Are they blue? Are they at these color combinations? Because there were technical words for them, but I'll just give you an example. Survival is beige. It's like your stimulus response. That's not most humans, right? The first stage of development is purple. Purple is tribal. Tribal is like you look for

• 1:28:39Speaker 03

  protection from the tribe. There's many gods and they're very intense and you've got to make sure you honor them. Think of what a tribal environment is, but there are tribal environments in sports where guys wear the same socks or jockstrap when they're on a run to keep it ongoing. They're thinking that there's this thing I've got to do to be able to keep this magic, right? The next level is we evolve as we exhaust a level. So above purple is now red, where you're like, I don't want to just be in a position where other people tell me what to do. I'm the god. I'm the king. I'm going to make it happen. That's the warlord. That's the rock star that tears up the hotel because he can and people come pay everybody off, right? That's a two-year-old, the terrible

• 1:29:21Speaker 03

  twos, where it's like, no, I'm in charge. This is how it's going to be. We all develop these stages. Past red, why do we leave red? Well, the warrior eventually finds there might be a bigger warrior, a more intense warrior. They're getting older. And how can I have significance in my life, the thing I want? Well, I need to have significance they have or after. So we go to blue. Blue is right, wrong, good, bad, religious. Or the army, the rules are very clear. You do this and this and this, you get a gold star. This and this, this, you go to heaven. You do this, you go to hell. It's very black and white. And people that live in that consciousness make all decisions like this and you'll begin to recognize this. People evolve out of blue eventually because they're like, you know, I'm tired of someone else telling me how it is. I don't know the pope is the one who's going to tell me. I want to test it. You move to orange. That's science.

• 1:30:06Speaker 03

  That's business. That's where you say, I'm going to test it and figure out what's right. Orange people say, you know what? It's not a hierarchy. Someone else telling me. I'm going to test and find what really works. That's science and business. That's most of middle, you know, business America. There's green. Green is somebody that now says, no, the most important thing is not hierarchy. Like, orange, you get hierarchy by performance. That would be like your businesses. Green is, no, we're a circle. It's egalitarian. Everything's equal. We make the decision to say we're all together.

• 1:30:37Patrick Bet-David?

  Yeah.

• 1:30:37Speaker 03

  Well, it's socialism at its extreme, but it can just be people that are socially conscious, right? Who care, but they're loving. Each level of consciousness eventually bumps into its limits. Then there's yellow, where yellow is, I can use all these levels depending upon what I need.

• 1:30:52Patrick Bet-David?

  It's one above the other, because I'm looking at it right now, Tony, is the green, orange, it says capitalism, right?

• 1:31:00Speaker 03

  Yes, or science. That's correct.

• 1:31:01Patrick Bet-David?

  Or science, right. And a six is ecology.

• 1:31:04Speaker 03

  That's right.

• 1:31:05Patrick Bet-David?

  You know, fair, everything equal, civil, right? And then yellow, go ahead.

• 1:31:10Speaker 03

  Yellow is where you're an integrator, where you think, all, because if I asked you which one of these is most important? Green people say green's most important. Orange people say, green people can't get anything done because they try to make a decision with a circle. We're most important. Blue people say, we know the rules. You guys are violating God. So when you understand these distinctions, and I'm doing very fast right now.

• 1:31:29Patrick Bet-David?

  Where's the goal to be, though? What do you want to be?

• 1:31:31Speaker 03

  Your goal should be able to integrate them all. There's an ultimate level above that, which they call turquoise, which is where you feel everything. Every creature, every human. Think of it this way. We evolved from focusing on ourselves to eventually we're ethnocentric. We care about our circle. On the block, you can't just get what you want. Now you either please the other kids to get along, right? Or other Christians, or other Jews, or other Muslims, or whatever it is. Then we evolved to know everyone's our customer and we're going to please everybody, orange. We've all to green is we're all equal, right? We're all the same.

• 1:32:05Speaker 03

  When someone is at this yellow stage, they go, well, each of these have their place. Sometimes blue is the right thing. If we're in a fire and I'm in a room of 20,000 people, I'm probably going to go red to direct, get people the hell out of the building. If I'm going to go be with a friend, I'm going to be green. I'm not going to be orange negotiating. You do this, I'll do that. That's not a friendship. So being able to flex these helps you. And you also understand why people get in conflicts then, because you got somebody whose whole consciousness is, we're all going to be the same. And someone else is like, without hierarchy, there's no biology. Like, what's more important? The atom or the cell?

• 1:32:42Speaker 03

  Which one?

• 1:32:43Patrick Bet-David?

  Atom or the cell?

• 1:32:44Speaker 03

  Yeah, which one's more important?

• 1:32:45Patrick Bet-David?

  Which one is more important, atom or the cell? The cell?

• 1:32:48Speaker 03

  The cell or the organ?

• 1:32:52Patrick Bet-David?

  The organ.

• 1:32:53Speaker 03

  The organ or the individual?

• 1:32:56Patrick Bet-David?

  I'm assuming at this point, the individual.

• 1:32:58Speaker 03

  The individual or the community?

• 1:32:59Patrick Bet-David?

  Well, now the community.

• 1:33:01Speaker 03

  The community or the planet?

• 1:33:04Patrick Bet-David?

  Well, yes, but I'm trying to see where you're going now.

• 1:33:07Speaker 03

  The truth is, you're using your evaluations of them, but the truth is, if you take any chain out of the middle of this, it all doesn't exist. It's all dependent upon each other.

• 1:33:17Patrick Bet-David?

  How different is this from than power versus force? You know, the power versus force? Is it similar to that or?

• 1:33:21Speaker 03

  It's a little different. It's a little different.

• 1:33:23Patrick Bet-David?

  That's a little different?

• 1:33:23Speaker 03

  So, but here's where this is useful. If I'm talking with you and you keep going, this is right or wrong. I was just doing this seminar the other day and this person's like, this is right, that's right, this is how it is, and all this tension. I can see they're in blue. If they've ever been to a higher level, maybe I can get them there. But I'm not going to get them there by saying kumbaya, let's all be green. They're not going to respond to it. They know what's right and what's wrong. When you know where people are, that's when you're able to start. Listen, what makes you a leader? The ability to influence, the thoughts, the feelings, the emotions, the actions of another person, ideally with integrity, if you're going to be a positive leader, right? You can only do that if you understand to influence somebody, you got to know what already influences them. And so I'm studying all the things that influence them, what they value, what they need, what

• 1:34:06Speaker 03

  their fears are, what their strengths are, so that I can help them continue to grow in what they want for their life, not what I think they should have for their life.

• 1:34:13Patrick Bet-David?

  You know, it's so interesting you're saying this because to me, going back to Luigi Magione, right? If you go back to that chart of power versus force, to me, this was life-changing, the first time I read this, because when I looked at this, I thought about people in my life, right? Shame at the lowest level, guilt, apathy, grief. You're like, oh, my God, these are all bad qualities for you and you're living in the face of force and fear, desire, anger. By the way, you probably, I think you recommended this or Oprah talked about this on her show, but I don't know who it was, but anyways, I got my hands on this.

• 1:34:41Speaker 03

  It's a great book, but what I want to tell you with him, for example, is to think about

• 1:34:44Patrick Bet-David?

  How do you prevent the future, the next one?

• 1:34:46Speaker 03

  But here's what I want you to understand. He grew up in an orange environment.

• 1:34:49Patrick Bet-David?

  Can you go back to that?

• 1:34:50Speaker 03

  Orange is father was achievement grandfather sent a millionaire sent to he didn't have to earn it.

• 1:34:55Patrick Bet-David?

  Capital's achievement, yeah.

• 1:34:56Speaker 03

  You didn't have to do any of it. So he never went through the stages of blue and orange. He got to go straight to green, which is everything's equal. This is unfair.

• 1:35:03Patrick Bet-David?

  That's right.

• 1:35:03Speaker 03

  And by the way, green, when it's not, imagine this, you can go to purple and feel everything.

• 1:35:08Patrick Bet-David?

  Right.

• 1:35:08Speaker 03

  But you won't stay there unless you have a foundation. It's a momentary state.

• 1:35:12Patrick Bet-David?

  I got it.

• 1:35:13Speaker 03

  So when he, here's where he is, he never built the orange. He took it for granted. So he goes to green. And by the way, he never really got over his red.

• 1:35:20Patrick Bet-David?

  There's a lot of those guys right now, Tony.

• 1:35:22Speaker 03

  Well, think of it this way, if you thought about Vietnam, there were a lot of people that were saying, I'm not going overseas. But the ones that shot people, burned down buildings, they were red pretending they were green. Cause green is socially acceptable. This kid, there are a lot of people green that are celebrating this kid killing people.

• 1:35:39Patrick Bet-David?

  That's right.

• 1:35:40Speaker 03

  They're red. Their psychology is red. They're pretending they're egalitarian, but they really are, I want what I want, the way I want it.

• 1:35:47Patrick Bet-David?

  Wow.

• 1:35:47Speaker 03

  But it's socially acceptable. It's the same way that people do virtue.

• 1:35:51Patrick Bet-David?

  And red is the war warlord? Is that what it is? Gang culture?

• 1:35:55Speaker 03

  Or a two year old, same thing. Or, or a rock star, right? Somebody that's like, it's my way of the highway. I get what I want, whether it serves you or not. So those red people say, oh, you know, he, you know, these, the company turned, yeah, the company may have done some terrible things. I don't know the absolute numbers. I know all the details. I don't think anybody really does. But then you address that in a different way. That's what a court system's for. That's what legislation's for. That's what options are for of those natures. But this person actually just cold blooded murder guy who has children and kids and he's being celebrated by people. And by the way, the guy that actually was trying to save people's lives on the subway was traded like he was a criminal. That's how crazy our society's become, but I think it's balancing out. It sure feels like it.

• 1:36:38Patrick Bet-David?

  Okay. So a couple of the questions and, and I'm curious to know what you're going to say about these here. So, uh, you are around a lot of different people and you have been mentored and advised a lot of different people, right? And, you know, they'll come in, hey, I went to the Tony event, you know, story. Uh, I think it was Kim Kardashian. I don't know what year it was that they were going through something. I think she had been robbed and something happened to Kanye and they came to you.

• 1:37:04Speaker 03

  It was brutal.

• 1:37:05Patrick Bet-David?

  They invited you to bring you, that's right. They had this whole story. And, and so for someone like you, Tony, that you have the relationship with somebody you're helping. Okay. And then say later on, somebody you're close to, like, you know, you and I, we, you know, I read somewhere that you like Diddy, Diddy's music, right? I listen to Diddy's music, you know, some of the, you know, the song about Biggie and all this other stuff. We're getting to a point that you're meeting people that come through. I'll never forget, Mike Tyson came in and Mike said, um, one day I'm taking a picture with a guy and I'm doing pictures with 200 people. And he says, next day, you know, uh, FBI comes up to me. I don't know if you've heard this story or not. They come up and like, hey, how do you know this guy? He says, I don't know this guy.

• 1:37:49Patrick Bet-David?

  He said, well, that guy just killed eight people and he took a picture with you. He says, dude, I take pictures with everybody. I can't take responsibility for this. Yeah, this story right here, Mike Tyson once unknowingly allowed serial killer into his gym before he was handed death sentence and he put his arm around him, right? Took a picture with him. How do you, Tony, at this point, and you, obviously you've been big for a few decades. So you've probably made these adjustments earlier on, but for somebody that's going through it, what feedback do you give as you're going through it where, hey, I helped this client out, we went through this? How do you manage that relationship when they end up making bigger mistakes in their lives later on? How do you manage that relationship with them then? Life-changing mistake.

• 1:38:30Speaker 03

  Yeah, well, it depends on whether or not they're, you know, wanting help at that stage. Mike is an example. I was called in with Mike when he bit off all of his ear and they brought me in to make sure he didn't do it again. And Mike was a fan of my work, but thought I was here to help his wife at the time, right? So I teased him about it. So I've been put in really interesting situations throughout my life where they're, but the answer to the question is people have a nature and if you, the best you can is help them to maximize their nature. Diddy brought me in at one point years ago, just was one night I went down, saw him, it was one of his big parties, one of those about to start. And he was telling me all the things that he was frustrated with, because you remember, this guy has been driven, we have different needs, it's another typology. We need certainty. We need uncertainty, variety, or we don't feel alive. Too much certainty, you're bored.

• 1:39:15Speaker 03

  Too much uncertainty, you freak out. We need to feel significant, like we matter, like we're important to somebody. Uh, we need to feel the feelings of love and connection. We need to grow, we need to contribute, these six needs. But we're not all equal. Some people value certainty the most and they live a very different life than somebody who wants variety. They're gonna jump out of a plane, this person's never gonna jump out of a plane, right?

• 1:39:37Speaker 03

  The most valued, the top two in our culture today are significance and certainty because of social media. Trying to be significant, even if you're not, change your pictures, change your story. It's why young girls get on there and they have this comparison of something that's completely false and they get depressed because it's not real. Well, Diddy, when you're driven by, everyone needs significance, but when it's at the top of your list, you either have to lie to yourself or have to push yourself at unbelievably intense levels because you're always comparing. If love is your driving force, you're always connecting. If certainty is driving force, you're trying to keep things the same, which of course, life isn't the same. That's the number two.

• 1:40:13Patrick Bet-David?

  Wow, so significance as a one is a problem.

• 1:40:15Speaker 03

  So, significance because of social media has become the number one drive, not only in men, it usually is for men because testosterone drives that, but also for women as well. And then we want certainty. Well, the only thing that's certain is change, right? You know, that's how it works. So, most people are really unhappy today because they either have to lie to themselves or they have to admit and keep around themselves people they feel more significant than, than those people so they can feel important. Well, Diddy created all these businesses. He's an unbelievably talented musician and very good businessman. He created all this stuff, but he wanted to be the most significant and his businesses were starting to get down and he had so many businesses. So, I came in and tried to show him that you're gonna, regardless of your business, you're gonna be miserable as long as this is overvalued.

• 1:40:59Speaker 03

  You, of course, you want to be significant. You are significant, but demanding significance is different than becoming significant because you've contributed massively to a human being or because someone feels your love. When someone feels completely loved by you and respected by you, you tend to become significant in their life in some way, right? So, he's, it's like, he wants to hit this target. He really wants to be loved. But like a lot of very famous people, this is the number one thing I hear in famous people. You know, I won the Academy Award, I did this whole stuff and now they're so unhappy behind closed doors. And the conversations we have is, they really wanted love, but they thought, if I'm significant enough, I'll be loved. But now, everybody wants something from you. I'm sure you experience this, I do as well, but I expect it, it's not a big deal.

• 1:41:43Speaker 03

  I love giving people what they want as much as I possibly can. Somebody wants a picture, someone wants a conversation, I'm happy to do it, right? But when you're with your family, these people would say, "I'm with my family, the people interrupt our dinner and they come up and they just want what they want. They don't care, they don't even know who I am." Well, they thought by being significant, they get love, but by significant, they're just getting more demands and requests. It makes them miserable. That's where he was at that stage. And I said to him, "This is the things you'd have to make a change to do." I said, "But I don't work with somebody that's not committed, so this is what it require." And he didn't do the things he said he would do. So I didn't take him on as a client. Now, if I took him on a client and then I found this out afterwards, the truth is I probably would have found out because it wasn't a hidden situation for anybody that was around him. So the answer to your question is, it depends on where they are and what they need. I'm there to try to help wherever I am.

• 1:42:28Speaker 03

  I'm not there to try and take responsibility for everything the person will ever do in their lifetime.

• 1:42:32Patrick Bet-David?

  For sure, no, no, for sure.

• 1:42:33Speaker 03

  But the media might try to do that, but that's the media.

• 1:42:35Patrick Bet-David?

  No, no, no. I, I, listen.

• 1:42:37Speaker 03

  Like they did that to Mike, I mean, it's absurd.

• 1:42:38Patrick Bet-David?

  I totally get that. And then in regards to Kanye and Kim, how different was that?

• 1:42:44Speaker 03

  Uh, well.

• 1:42:45Patrick Bet-David?

  Cause that's, that's different, right? That's a business.

• 1:42:47Speaker 03

  Yes, very, very different. One, one was personal and the other was business. But Kanye, you know, Kanye is a very unique human being, to say the least. Um, uh, and the, the two of them have similar needs to be, you know, to do, to be the best at what they are.

• 1:43:03Patrick Bet-David?

  Kanye and, uh, Diddy or Kanye and Kim?

• 1:43:05Speaker 03

  Yes, I understand.

• 1:43:06Patrick Bet-David?

  Okay.

• 1:43:06Speaker 03

  But I'm just saying, they're, they have similar need structures.

• 1:43:09Patrick Bet-David?

  Right.

• 1:43:10Speaker 03

  But they have different ways of meeting them. So you can become significant, think about this, by working hard on anybody else and building the tallest building in town. Or you can blow up everybody else's building, doesn't take a lot of intelligence, and now you have the tallest building, you're the significant one. You can tear other people down.

• 1:43:24Patrick Bet-David?

  Right.

• 1:43:24Speaker 03

  Everyone meets their needs in different ways. So Osama bin Laden and the, the policeman and fireman that gave up their lives, many of them on nine 11. They ran in the building knowing they could die. Why would they do that? Because their life was about service, contribution and significance. But their rule to be significant was to be a hero. I'd be willing to sacrifice my life for a stranger to save a life.

• 1:43:49Speaker 03

  You look at a man that had, was one of what, 25 children? I'm making the number up, I think it was 20 children. That Osama bin Laden was one of 20 children. To get his father's attention was very, very difficult. He became significant overnight when he took his father's wealth. And he didn't do any battles. He brought that to Afghanistan and boom, he went up. He developed the way to be significant is, I don't need to take risks. I send other people to kill themselves. And guess what? If others kill themselves and it does damage, then I'm a significant man. You can meet your needs in positive ways or negative ways. So two things shape us. We all want the same needs. The difference is, what are your top two? If you're topping a certainty, you're moving in this direction. If you're topping this variety or adventure, you move in this direction. If you want significance, you're moving one direction. If you want love, you're moving another.

• 1:44:34Speaker 03

  And sometimes we have conflicts in these areas. But also, how do you get it? Do you get certainty by eating? Do you get certainty by doing drugs? Do you get certainty by working out hard? And you feel great afterwards and you feel in control of your life? Do you get certainty by taking charge? You can meet your needs in positive ways, negative ways, or neutral ways. What I get people to see is, change is never about willpower long-term. I got a lot of willpower, I know you do too. You wouldn't have done what you've done. But willpower is not enough. When you align your needs with something, where you start saying, by doing this, it makes me feel certain and I got variety, I'm growing. Like, think about your businesses. How many of your needs are met? How certain are you you'll find a way to succeed no matter what?

• 1:45:13Patrick Bet-David?

  Very high.

• 1:45:13Speaker 03

  Zero to 10, what would you say?

• 1:45:14Patrick Bet-David?

  10.

• 1:45:15Speaker 03

  Me too. How much variety is there in all your businesses? All the different challenges?

• 1:45:18Patrick Bet-David?

  A lot.

• 1:45:20Speaker 03

  Zero to 10?

• 1:45:20Patrick Bet-David?

  10.

• 1:45:21Speaker 03

  That's right. How significant do you feel like what I'm doing is unique and special? And I get to contribute in a meaningful way?

• 1:45:26Patrick Bet-David?

  10.

• 1:45:27Speaker 03

  How much connection and love do you have to your team? I already saw it when I came here. To the people you work with, to the mission you have? How much connection do you feel?

• 1:45:34Patrick Bet-David?

  10, I love working with these guys.

• 1:45:36Speaker 03

  How much does your business make you grow?

• 1:45:38Patrick Bet-David?

  10.

• 1:45:39Speaker 03

  And how much do you feel a sense of contribution?

• 1:45:41Patrick Bet-David?

  10.

• 1:45:42Speaker 03

  So you can go 50 hours a day in a 25-hour day, if there was such a thing. And you will work incredibly hard because all your needs are met. It's not work, you're fulfilled. Now tell me something you hate to do, or you want someone else to do? You hire other people to do because you just don't want to do it.

• 1:45:55Speaker 00

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• 1:46:55Patrick Bet-David?

  Compliance, legal, I'm in the insurance space, so you're gonna, you're gonna have to go through this. So those are things I'll hire. Some of the stuff that has to do with operations, HR. I'll hire that out.

• 1:47:05Speaker 03

  So let's take one of those. Doing fundamental HR. Certainty that you're gonna enjoy it and you're gonna do well. Personally, if you did it.

• 1:47:13Patrick Bet-David?

  Four.

• 1:47:14Speaker 03

  Variety in HR.

• 1:47:16Patrick Bet-David?

  Four.

• 1:47:17Speaker 03

  Significance of HR.

• 1:47:19Patrick Bet-David?

  Five.

• 1:47:20Speaker 03

  Sense of connection and love from HR.

• 1:47:24Patrick Bet-David?

  Four.

• 1:47:26Speaker 03

  Growth from being in HR.

• 1:47:27Patrick Bet-David?

  Four.

• 1:47:29Speaker 03

  Contribution in HR.

• 1:47:31Patrick Bet-David?

  Six.

• 1:47:32Speaker 03

  So you got almost everything sub five, sub six, you got one, right? You're not gonna have any drive to do that.

• 1:47:38Patrick Bet-David?

  No.

• 1:47:39Speaker 03

  But I can take somebody, for example, who loves to clean house and you hate to do it. And I can find out how they do it.

• 1:47:45Patrick Bet-David?

  Absolutely.

• 1:47:46Speaker 03

  Because they're certain because they've done it so much. They've got variety because every time they do it, it's a new mess, it's a new person. They grow because they're listening to audio programs while they're doing it, audiotapes. The people that find a way to do something they love, they found a way to meet all, not always all, at least three to four of these needs. If they meet all of them, it's effortless. That's the same thing in a relationship. If you meet two needs in a rela- when you need a relationship, you know the person. Two needs, they become a friend. Three needs, deep friendship. All six needs, you got a love slave. Because when, I've never seen anybody in a relationship, you know, I've met hundreds of thousands of couples over the years, and you'll always hear the same thing. I gave her, I gave him, everything. Everything except what they needed, or they'd still be there, because it takes two sides, right?

• 1:48:29Speaker 03

  And so I dig in, and what you really find out, I've never heard anybody say, man, in this relationship, I feel so certain with her or him, that they love me. I have, we have so much surprise and variety. I mean, I feel like the most important person in the world. I mean, we're so in love and connected, and we're growing, and we're contributing. I'm out of here. It doesn't happen that way, right?

• 1:48:47Patrick Bet-David?

  Yeah.

• 1:48:47Speaker 03

  So when you understand needs, when something meets at least three of these needs, a belief, an emotion, a behavior, you become addicted to it. Whether it's a positive thing or a negative, doesn't matter.

• 1:48:58Patrick Bet-David?

  Okay, so let's go, so I, I like how we're going here. Uh, uh, let's go to the next one. I'm gonna see how you're gonna solve this next problem. Okay, you ready? You're always at the, oh.

• 1:49:07Speaker 03

  I don't have to solve every problem.

• 1:49:08Patrick Bet-David?

  No, no, but, but I like the way.

• 1:49:10Speaker 03

  I'm just trying to give you insights.

• 1:49:11Patrick Bet-David?

  No, I totally get it.

• 1:49:11Speaker 03

  So I want you to know for that young man, just going back to him for a second, he never built the infrastructure to be orange.

• 1:49:16Patrick Bet-David?

  He or his family?

• 1:49:18Speaker 03

  No, his family built it. He was the beneficiary of it.

• 1:49:20Patrick Bet-David?

  So what could the family have done differently? Did they spoil him too early?

• 1:49:23Speaker 03

  Yes, he was very, there's zero question that he did not earn all the way through that.

• 1:49:27Patrick Bet-David?

  Did you ever read the book Ultimate Gift? Jim Stovall?

• 1:49:28Speaker 03

  No, not that one, no.

• 1:49:29Patrick Bet-David?

  Okay, got it.

• 1:49:30Speaker 03

  Yeah. But the point is, so he went straight to green, and then he's really red, because he's undeveloped. And then he probably got both in school, and then the problem in his back aggravated it all, and then he wanted, listen to this. He's not a significant person now. His back hurts, he can't operate, he can't do the martial arts, he can't do these things, there's someone to blame. And then he fixated, and people get fixated.

• 1:49:50Patrick Bet-David?

  How much it has blame is our educational system?

• 1:49:52Speaker 03

  Pardon me?

• 1:49:52Patrick Bet-David?

  How much it has, uh, blame is educational system?

• 1:49:54Speaker 03

  I'm not here to blame anything, but the, but we both know that in the current educational system, at least Ivy League schools, there's this whole mindset of trigger warnings, this whole mindset of if someone doesn't agree with you, you know, this whole idea of what is moral and what is not. I mean, I don't know what happened to sticks and stones, they break my bones, but words will never hurt me. Like, words are now violence. You know, if you ask Chris Rock, you say, if you think words are violence, no one will slap the shit out of you on national television, right? It's like, words are not violence. I mean, but, but, but so now, you hear some people like AOC saying, well, you know, they think denial is a form of violence. No, violence is violence. That is horrible.

• 1:50:32Patrick Bet-David?

  How did you get to this point with these, these basic comments?

• 1:50:35Speaker 03

  Because they've been trained to believe this and they haven't had enough life experience yet. So they expect life to be the way they've been trained and life is not that way, as you and I both know.

• 1:50:42Patrick Bet-David?

  And I know you're not, you're not, you don't like to put blame. Maybe let's change the word to responsibility. Does the responsibility lies on our educational system? Society, parents, who, who, who's the first domino to this?

• 1:50:55Speaker 03

  Well, I think as parents, but I think most parents are so overwhelmed and they don't even know what to do. They're barely keeping their head above water.

• 1:51:02Patrick Bet-David?

  Yeah.

• 1:51:02Speaker 03

  So to try to figure out what's going on with their kid, they don't know how. That's the sad part. So now we've gotten the government, the ability to educate our kids and we can see what kind of job they've done. It's horrific. You know, you go to Chicago or places like that and you've got 70% of the people that can't read and write at their, you know, even a junior high school level. And so we're not preparing people anymore for this process. So the system has to change. And then we have universities now where there's one, it's supposed to be a place where you go and explore all kinds of thoughts. But most of the professors, as you know, and most of these universities are extremely liberal. I'm not saying you shouldn't be liberal, but we need all points of view. I'm an independent personally. I vote on, I voted on both sides of the aisle. Most of my life I worked with people on both sides of the aisle.

• 1:51:41Patrick Bet-David?

  Yeah, your, your customers are everywhere.

• 1:51:43Speaker 03

  But, but, but I think you've got to be able to have both sides that you understand so you can pick what makes sense to you.

• 1:51:48Patrick Bet-David?

  Did you ever do anything with Betsy DeVos or no on the education side?

• 1:51:51Speaker 03

  No, not with Betsy, no.

• 1:51:52Patrick Bet-David?

  Okay, got it. So if, if the Trump administration reached out and doing something on the education side with school and would you participate?

• 1:51:59Speaker 03

  Of course. And I've already reached out on the mental health side and a couple of things.

• 1:52:02Patrick Bet-David?

  Oh, I bet. Cause I know you got a relationship with Bobby and, you know, and, and I think he's phenomenal at what he does. And I'm sure as an independent yourself, you're probably interested to see what directions he's going to take. You know, the, the part with Bobby, since we're here. So I remember interviewing, it's an event in 2019. I have Kobe Bryant, the late Kobe Bryant at this event. I have President Bush at this event. We're at the Mirage. Billy Bean is there from Moneyball. I don't know if you've seen the movie Moneyball. I, I love Billy, I brought him three times and had Jordan Peterson there. I'm interviewing Jordan Peterson. And while I'm sitting there going through and I'm like, dude, this guy's going through something. He's in pain. He, something's bothering him. He just looked different right after the interview was done.

• 1:52:46Patrick Bet-David?

  He disappeared. This is when he went to Russia. I don't know if you were following this story or not. And he openly talked about it himself, Michaela, his daughter. And then he talked about the fact that, you know, there's certain medication, lorazepam, whatever it was that, you know, he, he, he went through. He's not alone. A lot of people have gone through that, right? This, this direction where we're at, my oldest son, when we were in Dallas, you know, my T, his teacher says, I need you to go have your kids see this therapist. Cause I think your son has something. I'm like, what? Yeah. Okay. I actually want to do it to see what you want my son to do. So to me it became a project. Ah, let's go through it. My son, my oldest son's just like me. He's, you know, curious, different, you know, can't stop talking, reading. He's always like all over the place.

• 1:53:31Patrick Bet-David?

  So I take him to the doctor. And he's, you know what? ADHD. You may want to consider taking this medication. We can do this. We can do that. I'm like, yeah, that's where it stops, guys. We're good. We gotta go home. Thank you so much. He's okay. This kid's gonna be okay. But for a guy like me, I'm in the space. I'm around a lot of people. I'm talking to guys who are, you know, using their resources where he can borrow and you're reading. To the average person with this direction we're going, but hey, you got a problem? Take this pill. Take this, uh, you know, bipolar pill. Take this, whatever this pill is, Prozac. Take this, Zoloft, all this stuff. I'm an insurance company. A lot of guys earn a lot of stuff. I had no idea this many medication people are taking, right? How do we get there and to what's the solution for it long-term?

• 1:54:12Speaker 03

  Well, um, I think we got there by trying to get efficient with the process of managing human beings that aren't managing through their life. We went to therapists originally and then psychiatrists, not psychologists, became driven by basically the pharma business. I mean, it's pretty obvious what's there now. So, uh, for example, on the cover of Newsweek, two years ago, there's an article and the cover, I actually brought it here just in case you hadn't seen it. See, I think I have it in here anyway. I threw it in here. But the cover of it says, talks about how SSRIs, which is the drugs that we use for, for depression, they don't work. I left it on the helicopter. The, um, it says on the cover, 42 million Americans doing it and meta-studies now show that a sugar pill is just as effective as SSRIs. And they don't have the downside.

• 1:54:57Speaker 03

  Yep, hooked on hype. There you go. As it say there, antidepressants work no better than sugar pills for most of the 43 million Americans who take them. We know that as a fact now. It's two years later and we're still giving this mass number of human beings on this earth, these drugs that don't change anything. They just basically make them so they're numb. So remember, I talked to you about those three decisions, what you focus on? Let's do something with your audience that's practical for them right now because we're talking these highfalutin ideas. Let's do something pragmatic. So, we don't experience life. We experience life we focus on. Meaning there's, what's wrong is always available, so is what's right. Whatever you focus on, you feel, even if it's not true. If you imagine something horrible is gonna happen,

• 1:55:39Speaker 03

  you feel it. You're in your body, right? So focus equals feeling. Focus equals reality to the individual. You know, it's a reality and actuality. We decide, every moment we're deciding what to focus on, but most of us don't decide consciously. It's based on habit. So we're not in control. But we can consciously choose what to focus on. When we decide what to focus on, our brain has to come up with a meaning. Like we said, the end of the beginning. Loving me or dissing me, whatever the case may be. And that affects your emotions, which decides the third decision, what am I gonna do? Let's start with focus. Let's take three patterns of focus for your audience. If I asked you, and I think I know with you, it'd be pretty simple. But which of these do you tend to spend more time in? Do you tend to focus more on what you have or what's missing?

• 1:56:22Patrick Bet-David?

  What's missing?

• 1:56:23Speaker 03

  That's right. And when I ask most audiences that I have, of 20,000 people in the stadium, the majority of them are achievers. And the majority of them focus on what's missing. Now, since COVID, during COVID, almost everybody was focused on what's missing because many things were taken from them. So now I want you to think about this. If you constantly focus on what's missing, it'll make you keep pushing, but it's very hard to sustain deep levels of happiness. Because you're all focused on what's missing. And so you're an overachiever, so you can still stack those enough to still feel good. But for most people, they go, it's missing, I'm missing the love of my life. I'm missing this, I'm missing that. That puts them in a state of frustration, anger, sadness, or ultimately depression. Now let's take a second one.

• 1:57:05Speaker 03

  Do you tend to focus more, I'm sure I know what the answer on this one is, more on what you can or can't control? We, all of us focus on both things, right? But which one do you focus more on? Can or can't control?

• 1:57:14Patrick Bet-David?

  I will, I, for the average person, I get what you're saying. For me, at this phase of my life, if I was 35, when I was 2013 and 2014, Tony, I will tell you, anxiety and panic was at the highest level. We had our second kid, I'm in church, I'm going out because I can't control my chest, my palms are sweating, and I'm constantly worried. One day, I'm coming back from a tour, two of my guys are going through messing with company, I'm about to lose the whole thing. This has got to be 2013. And one night, I go to ER, my, it's 2 o'clock in the morning, my dad comes, he says, I think my son's having a heart attack. I go to ER, and, and I'm like, look, what the hell is going on in my body? He says, dude, he says, your body is exhausted? You haven't drank any water? What have you been doing? I've been on a 30-day tour.

• 1:57:58Patrick Bet-David?

  Well, listen, you haven't gotten sleep? I was at two, three hours because we're going city, city, city, city, city, I'm trying to grow the business. But the anxiety was of, man, we're about to, I can't control this, all this other stuff. And then I went through the phase of finding it for myself. But to the average person, we focus on what we don't have. To the average person, we focus on what I have no control over.

• 1:58:16Speaker 03

  That's right.

• 1:58:17Patrick Bet-David?

  President, what am I going to do? Election, taxes, oh my God, drones, what's going on over here? For sure. I agree.

• 1:58:23Speaker 03

  And you know what that produces? Anxiety, fear, frustration.

• 1:58:26Patrick Bet-David?

  Highest level, yes.

• 1:58:26Speaker 03

  High stress, anger, right?

• 1:58:28Patrick Bet-David?

  Yep.

• 1:58:29Speaker 03

  Third question, which, and by the way, most people at my events tend to focus on what they can control 100%. That's why they come.

• 1:58:35Patrick Bet-David?

  Right.

• 1:58:36Speaker 03

  They come because they want to take control, they want more skills.

• 1:58:38Patrick Bet-David?

  No question.

• 1:58:38Speaker 03

  Hungry to be driven, right? But the average person, what I can't control. And that's why so many people, we have so much mental health problems because kids now think the whole world's going to end in 12 years because the ecology is going to fall apart, which is a total lie. We all know it's a lie. But when you believe that, I don't even want to have a kid, I can't do anything. Total anxiety. So now, how do you treat that? Well, I'll give you one more. Do you tend to focus on the past, the present, or the future? We all do all three. Where do you spend more time?

• 1:59:02Patrick Bet-David?

  For me?

• 1:59:03Speaker 03

  Yes.

• 1:59:03Patrick Bet-David?

  Okay, I'd like to be present, but I will tell you, I'm a future guy.

• 1:59:07Speaker 03

  I know.

• 1:59:07Patrick Bet-David?

  Yeah.

• 1:59:09Speaker 03

  So, and that makes you successful because you can anticipate. Most achievers focus on the future. The happiest people focus on the present. I agree. I totally agree. So, the key is flexibility. Right. If you focus on the past, you can't change it. So, you know, unless you're focused on something wonderful, which most people don't, that's not where you want to spend your time. So, watch this. I'll ask a room of 20,000 people stadium and I'll say, okay, how many of you in this room, we've gone through these three, how many know somebody that takes antidepressants? And they're still depressed. 90% of the room raises their hand. Do you know somebody who does that? Many. Many. How is that possible? Because the drug does not change anything. All it does is numb you and has massive side effects, including suicidal thoughts. On the other hand, what is really going on? What's going on is they're constantly focused on what they can't control.

• 1:59:53Speaker 03

  They're constantly focused on what's missing. They tend to focus more on the past or a future that they think they can't control. And it puts them there until you change the cause that doesn't go away. So, watch this. During COVID, we had the most expansive mental health challenges ever. We have the most overdoses, the most abusive alcohol and drugs that we've ever seen in the history of this country. People are trapped. They don't know what to do. They have the worst thoughts. Everything seemed like it's going to be forever and they're there. Stanford comes to me and says, we had two professors that came through your Date with Destiny program, both were clinically depressed. And now they don't have any symptoms of depression. They're not taking any drugs. How is this possible? So, I start to explain what we do where people, they change their own values, rules,

• 2:00:36Speaker 03

  they change it so that it's easy to feel good, hard to feel bad, where they're in control instead of reacting to the environment, right? It's a six day immersion process that changes your conditioning. You do it. I don't tell you what to do. You do it. I show you how. And they go, well, do you have any data on the results of this? I said, well, yeah, I got hundreds of thousands of graduates and letters. And they said, no, like scientific data. I said, no, but if you want to do a study, let's do it. They said, we'd love to study depression. I said, great. I said, tell me what the base is. Like right now, current treatments, what's the average? Well, meta studies, you won't believe this. Money Studies Patrick show that 60% of people, they get treatment with drugs and/or therapy, 60% make zero improvement for depression.

• 2:01:19Speaker 03

  Forty percent improved. The average improvement, according to meta-studies, is 50%. So they're half as depressed as they were. They still feel terrible. Now, some people get well, but very few. Most stay on medication for years and years and years and side effects of that. I said, "That'd be easy to beat with a placebo, in my opinion." And he goes, "Yeah, maybe right." I said, "I guarantee you will build that." I say, "I guarantee you, you'll do the measurement." And I said, "But what's the best that's ever happened? What's the best result in the history of psychiatry?" It was at Johns Hopkins, six years ago. They took people and put them for 30 days on psilocybin, magic mushrooms, and cognitive therapy. I said, "30 days of mushrooms and therapy." I mean, you gotta get a change out of that. They said, "Tony, it's the most powerful change

• 2:02:00Speaker 03

  we've ever seen. Six weeks after the month of this treatment, 54% of people had no symptoms whatsoever, depression. There's nothing like it in the history of psychiatry." I said, "Our target is to beat that. I think we will, but that sounds probably like hyperbole when you hear it, but I think you'll see, we're changing the cause, so it should be much better than that." "Let's see." They set up the study. They mirrored the example of the opposite group, like they did for the group in Johns Hopkins. We had six days, no drugs, no individual therapy. And at the end, they followed up with them six weeks later, 93% of the people had zero symptoms whatsoever of depression. The 7% were left made significant improvements, and 17% came in with suicidal ideation, and not one person had suicidal ideation at the end of six days.

• 2:02:44Speaker 03

  That's it. They followed up a year later. 71% decrease in negative emotions, 52% increase in positive emotions. Stanford's saying, "Now they have two other studies they're doing now, a year-long study on engagement in business, because engagement equals EBITDA, as you know, right?" So the changes that you can make are amazing. Now, how do we make those changes? They're like, "How does this possible?" They followed me for three years. They put this device on me. It's $50,000 device that measures everything. They took my blood at every break. They took my saliva. They checked your hormonal balance, and here's what they found. They've done this with Tom Brady, our mutual friend. They've done it with the, some of the top teams that win over and over again, like the Lightning, you know, the hockey team.

• 2:03:27Speaker 03

  And they measured something, they found something interesting. The teams that win again and again are able to deal with stress in a unique way because Tom Brady's down by 10 points. It's the fourth quarter of the Super Bowl and he comes back to win. And two minutes left, how does he do it? His testosterone surges to just gigantic levels. Now testosterone gives you unbelievable focus and drive and it makes you remember everything. If I said, where were you on 9/11? Everyone remembers where they were. 8/11, you don't remember anything. The difference is information without emotion is not maintained, but that level of intensity, you retain it. That's why a year later, people are still shifted. But secondly, usually when you get testosterone, you get a lot of cortisol. That's the stress

• 2:04:07Speaker 03

  hormone. For these people, their testosterone surges, the cortisol drops through the floor. So all they have is this centered focus power that doesn't hold them back. Every time I get on stage, I go into that biochemical, they call it the championship biochemistry. But here's the truly interesting. Then they started measuring my audience. They did it live and then when, when COVID happened, imagine this, my whole thing is doing events all over the earth, Australia, London, everywhere we go, stadiums full of people. And in March of 2020, the governor of California calls and says, guess what? Sorry, you can put 100 people in the stadium. I'm like, no, no, no, no. 14,000 people? No. All right, we're going to Vegas. They'll never shut down Vegas. A week before Vegas, they shut

• 2:04:50Speaker 03

  down Vegas. We're going to Texas. The governor says he's not going to bend. Texas is its own country. Two weeks out of that, we moved 14,000 people. We're going to do this in movie theaters. So let us put 10 people in the movie theater. We'll get 14 other movie theaters. Then go locally. They'll have a big screen, big speakers, all this stuff. And they shut down the movie theaters. So I was like, how am I going to help people? It's like, I'm gonna, I'm gonna have to do something I never thought would be possible. I'm gonna do this in their homes. I'm used to a stadium, rock and roll. We go 12 hours and people wouldn't sit for a three hour movie and they're out of their mind. Well, people got dragged out of their mind. How do I do that in their house? How do I do that if they're, we're starting here at 10 a.m.

• 2:05:28Patrick Bet-David?

  Right.

• 2:05:29Speaker 03

  And Palm Beach, and I'm projecting and I got 193 countries, which is how we do it now. And I got guys in Australia that it's already midnight and they're gonna go from midnight to one in the afternoon for four days and nights. And we lose 2% of the people on average, to give you an idea. I didn't believe that was possible. But they measured the people overseas. I've created this way to do it, a studio. I can tell you the details anytime you want. But the bottom line is, the engagement is so large, they sent people around the world and did their blood in real time. Did their saliva. And they all, it looks like music. They start out and then they start mirroring me. You know, mirror neurons? They literally go into the same state of testosterone and the drop off of cortisol. And that's why it sticks. It's a change in the conditioning in their nervous system. It's not just thoughts they thought.

• 2:06:13Speaker 03

  And that's why it's retained a year later with continued impact. So we have a scientific process. I've always known what it is, but now science is duplicating it. Now, here's what's interesting. That study was published last year in the Journal of Psychiatry, one of the top journals around. How many phone calls do you think I've gotten from anybody in that community?

• 2:06:32Patrick Bet-David?

  How many?

• 2:06:33Speaker 03

  Zero.

• 2:06:34Patrick Bet-David?

  Not interested.

• 2:06:34Speaker 03

  Not a single one.

• 2:06:35Patrick Bet-David?

  There's no profit in it.

• 2:06:36Speaker 03

  But now with, now with Bobby, you know, and Bobby gets so misaligned, I'm sure you know. I mean, Bobby just wants to have free food that doesn't have chemicals that create cancer. He wants to make sure that if you're gonna have a vaccine, that it's actually tested and safe. So, you know, I helped connect Bobby. I was one of the people that got him with Trump, because I'm an independent. I just, I knew he wasn't gonna win. He actually wanted me to be his VP. We spent the first month before anybody else. And I didn't choose to go that route, because I don't wanna be on one side or the other. I've always been a help people on both sides.

• 2:07:02Patrick Bet-David?

  You have no interest.

• 2:07:03Speaker 03

  I had interest, we spent a month talking about it, but in the end, I felt like it would make me one side or the other, I want to serve everyone. So I don't want to be a politician.

• 2:07:11Patrick Bet-David?

  In the future, you're not touching politics?

• 2:07:13Speaker 03

  I doubt it. I won't shut on anything, no, because you might change your opinion about something, but right now, that doesn't feel like it. But I want to support people on both sides of the aisle, like I always have, the right people on both sides of the aisle. So I connected him because the other side wasn't open. So it's like, if this guy wins...

• 2:07:28Patrick Bet-David?

  And you spoke to the other side as well?

• 2:07:29Speaker 03

  I didn't speak to him, he went and spoke to him. He tried to, he went to them and...

• 2:07:33Patrick Bet-David?

  Well, you invited both of them, right? I think you did invite to Q and A with Trump and Kamala.

• 2:07:37Speaker 03

  Yes, I did invite both of them to use my facilities.

• 2:07:38Patrick Bet-David?

  Right, to use a facility. I remember, you made a video about it, I think.

• 2:07:40Speaker 03

  Yeah.

• 2:07:40Patrick Bet-David?

  Right.

• 2:07:40Speaker 03

  And but the bottom line is like, I'm not here to tell people who to vote for. I didn't say, here's who you should vote for. I brought both people.

• 2:07:46Patrick Bet-David?

  It's never been your style.

• 2:07:47Speaker 03

  It's just not, I'm not, I don't think I'm, I'm not some celebrity telling you what to do. I'm here for you to do what's right. Vote. And for you to educate yourself. And I'll do anything I can so you understand both sides on your terms, not my terms, right? But I brought them together with Bobby because, Bobby with him because Trump really wanted to make a difference in this area. And he made it clear he did. And so now he is. And now you got Bhattacharya, the H, and you got Dr. Martin McCary.

• 2:08:10Patrick Bet-David?

  The Squad is unbelievable, yeah.

• 2:08:12Speaker 03

  I mean, and Dr. Oz, who's my friend as well, who's going to run Medicare and Medicaid. You have all the guys that were being attacked, who were telling the truth, are now going to be in charge. So I think we're going to see a real shift.

• 2:08:23Patrick Bet-David?

  How long have you known Trump? Do you and Trump go way back or not?

• 2:08:25Speaker 03

  I've known him for about 25 years. He's not like my buddy, I've been hanging out with him or anything.

• 2:08:28Patrick Bet-David?

  Has he been to an event or no?

• 2:08:30Speaker 03

  Oh yeah, and he's spoken to my events. I gave him his first big event. He came in New, or Philadelphia, I think it was, yeah, Philadelphia. He thought he was coming to speak to 400 people. It's, I thought it was a big group. And we had 12,000 people. And he couldn't believe it. It was the first big crowd he did. And he, I wrote about it in his book, actually. It was like the first time. Now, that's like his basic fundamental thing to doing. He loves it the most. But I watched him, his, his big piece of advice there was, get a prenup. That was the first piece of advice he gave when he got up.

• 2:08:58Patrick Bet-David?

  He would say something like that. Well, that's good, that's cool to hear. By the way, you know, for, if the average person's watching this, I, I do want the audience to know about Time to Write. So if you don't mind, let's finish up with that. But I do want to say something here to the audience. How many live events do you still do? Just out of curiosity. Are you still doing one a month, one every other month? Or how many are you doing?

• 2:09:16Speaker 03

  No, I do more than that. Yeah, but I do a lot of them more where I'm not having to travel as much because I have my daughter. So I do a lot of them that are digital events.

• 2:09:23Patrick Bet-David?

  And you do Palm Beach Convention Center, right?

• 2:09:25Speaker 03

  Yeah, I do Palm Beach Convention Center. And some people go now because now we're no longer in that environment. So they'll do it online, some people, and other people.

• 2:09:31Patrick Bet-David?

  How many live do you do?

• 2:09:33Speaker 03

  Gosh, I do probably, I have about 125 days a year versus maybe 150 versus it used to be.

• 2:09:40Patrick Bet-David?

  Physically live that you're there?

• 2:09:42Speaker 03

  Yeah.

• 2:09:42Patrick Bet-David?

  Okay, so listen, do me a favor. 2025 is around the corner. Just trust me when I'm telling you this. On your to do list of things to do, if you've never seen this, it's a spectacle. I don't know how much longer he's gonna do it. He's had a different phase of his life. Tony may all of a sudden 2026, I'm done, I'm not gonna be doing events anymore. And he may, you know, lower the amount of things because he's, you know, kids, family, all that responsibility that he has. Whatever you're doing, schedule a time for you and your wife. If you have an older son or daughter, take them with you to the event. It truly is something you'll never see. For the people, like I never had a chance to watch Michael Jordan play, never. I watched Kobe play many times.

• 2:10:25Patrick Bet-David?

  I never had a chance to go to a Michael Jackson concert. Michael Jackson, you know, Prince, I never saw those performers. You have to go watch a live event on Tony. You just have to do that. Whatever he's gonna say next, great. All I'm saying to you is if you get a chance to go watch a live event, it'll inspire you in waves you've never seen. And it'll also get you to think about what the human body is capable of doing. I think it's very important to witness that. But if you don't mind, I know we're getting to the end of it here. Time to rise. What could you tell us about that event?

• 2:10:55Speaker 03

  Well, as I said, when COVID happened, I had to figure out how to serve people. And I thought, they're stuck at home. Let me eliminate every obstacle they have. It's travel, it's money, it's time. So I don't want to just do like an hour someplace, but I want to do something in their home. So I built this studio with 20 foot high ceilings, 25 foot high ceilings. And I built 20 foot high LED screens. And I did 0.67 highest resolution, built it all around, built this software so that people can use their. Phone and clapping. So if one person does it, you barely hear it. But when 25,000 goes crazy. And then I said, I'm gonna go do a free seminar for three days. Where I'm gonna give them the tools right at the beginning of the year here in January to change their life. Cause everybody in the beginning of the year, we have this artificial thing, new year, new life. It feels good. It's totally made up.

• 2:11:39Speaker 03

  But it's nice. It gives you momentum potentially. But what most people do is set some new year's resolutions and they're broken by the first of February. So what we do is have people create a path. So it's about two and a half, three hours every day for three days. It's coming up on January 30th, 31st and February 1st. So my last, I've done four of them. Rose, my last one I'm doing. There's no charge for it whatsoever. It's not partially free. It's totally free. You can attend from any country in the world. And you can bring it, you can do it at home. You can do your office with your coworkers. You can do it at home with your family or friends. But the end of three days, you're gonna have a path for this year and you're gonna know what stopped you in the past. Like, what do you really want? What's gotten in the way? Has it been certain fears and we're gonna get rid of them? Has it been some limiting beliefs or stories? Is there a skill you're missing? Is there a habit that's getting in the way?

• 2:12:21Speaker 03

  And then you're gonna put together your plan and then we're gonna help you create momentum. And then you're also part of a community. You know, we started the first year with 300,000 people. The second was 800,000. Last year was 1.1 million people. From 193 countries, every country in the world. Imagine it'd be 20 stadiums full of people for three days in a row. That are going and changing their life. And then every night, there's no charge for it, but my charge is you gotta do some homework here. So I know you're doing it. And then they put it on Facebook or they put it on other pieces and I go and watch them, the videos. I'm gonna be up all night long. It's one of the most beautiful things in the world, seeing people make these gigantic changes. I mean, you know, a woman who was watching on a phone, she'd been kicked out of her house, sleeping in her car. And everybody's helped her out. And now she's got two different jobs. She's doing what she loves.

• 2:13:06Speaker 03

  A guy that just got out of prison, couldn't see his daughter, you know, because he was so intense before. Now he's back with his daughter. A guy that was having trouble in his business. Now he's grown his business to $50 million, was doing 3 million bucks just three years ago. All from just this one event. So if you wanna go, you go to time2rise.com. And just get yourself registered and come and attend and we'd love to be able to serve you. And I'm gonna, just this time for this year.

• 2:13:31Patrick Bet-David?

  Rob, can you put the link below as well? Can I give you a gift?

• 2:13:33Speaker 03

  Yes, please.

• 2:13:34Patrick Bet-David?

  Okay, Rob, is it where I think, before you bring it in? So when we were walking in, you came in your helicopter, we walked into the building. And when we walked in, uh, I want to say eight years ago, I'm in an auction and I buy three statues that I've been wanting to have for a long time in my office. Okay? And it wasn't easy to get because you have to get it from somebody that's on the inside. So even when I became a minority owner of the Yankees, uh, one of the guys that's a Pittsburgh Steelers owner called me and said, hey, I noticed that you have this, uh, uh, statue. Can I, can I buy it from you? I said, dude, I don't want to sell it. I don't want to do any of that. We walked in here, you commented on the Batman that I had outside. I want

• 2:14:18Patrick Bet-David?

  to gift it to you, man. I just want to hand it over to you and it's yours, wherever you wanted to get it. We've had it here for almost eight years and every office I've ran, it's been there.

• 2:14:28Speaker 03

  I don't need, I mean, you're so kind to do that. It's beyond kind.

• 2:14:31Patrick Bet-David?

  I know, I know you can go by, no, no, no. But, but when you came in, the reaction I saw.

• 2:14:36Speaker 03

  Because I have my underwater, yeah, I have a.

• 2:14:37Patrick Bet-David?

  Yeah. When you said that, I said, you know what? I love it. I love that it was very innocent, sincere. So this right here is an official one. I'm sure you're going to appreciate it having it, but I thought it would be better you having it than me having it.

• 2:14:49Speaker 03

  No, that is unbelievably generous. I have a, in my home, I actually got into playing, as I shared with you, uh, you know, playing, um, sports and one of them I started play was I was really playing racquetball and I got into squash and it's like I have this big home and they're like, you can't build a squash court here. And I said, yes, we can. We can go down. You can't go down. The water's on this side, the intercoastal and the ocean's on this side. It's below the water table. And I said, have you ever been to Atlantis? Have you ever been to Scripps? I said, we'll build it. They go, they'll never get approved. I said, the people here in this town are my fans. We'll get it approved. We thought it'd take a year and a half, took three years. So we have 8,000 square feet underground of bowling alleys and basketball and all this stuff for my kids and grandkids. And I actually was going to an auction and then I was in a seminar, so I couldn't complete

• 2:15:33Speaker 03

  it. And I had for an auction for one of the suits like this. So that's why I was admiring it. That is so crazy.

• 2:15:38Patrick Bet-David?

  Well, it's yours now. Now you can add that over there. You coming out here, I really appreciate it. And like I said to you earlier, man, you're, you're an inspiration to millions, including this guy. Uh, I appreciate the great work you've done and your dedication to people for making other people's lives. Better. I'm grateful for you, brother. I want you to know that.

• 2:15:54Speaker 03

  I'm grateful for you. I'm grateful that you're out there. I'm grateful that you tell the truth. You know, so the very few people are willing to tell the truth. Everybody's trying to, you know, position themselves. And one of the things I really respect about you is that as well as, you know, it's one thing to talk a good game, but you and I both have lived it. And when you produce results and you speak, there's a different conviction than something you read about or heard about. And so I really honor you.

• 2:16:14Patrick Bet-David?

  PBD.

• 2:16:14Speaker 03

  Thank you.

• 2:16:15Patrick Bet-David?

  Thank you.

• 2:16:16Speaker 03

  For all that you've done.

• 2:16:17Patrick Bet-David?

  I appreciate it.

• 2:16:17Speaker 03

  I really respect you and I look forward to our friendship growing.

• 2:16:19Patrick Bet-David?

  Fantastic. Likewise, gang. Go register for it and put it on your to do list to go one of his live events in 2025. God bless everybody. Take care. Bye bye.

• 2:16:27Speaker 03

  Thank you.

• 2:16:28Patrick Bet-David?

  Nowadays, more than ever, the brand you wear reflects and represents who you are. So for us, if you wear a Future Looks Bright hat or a ValueTainment gear, you're telling the world, I'm optimistic. I'm excited about what's going to be happening, but you're a free thinker. You question things. You like debate. And by the way, last year, 120,000 people got a piece of Future Looks Bright gear with ValueTainment. We have so many new things. The cuff links are here. New Future Looks Bright. This is my favorite, the green one. Just yesterday, somebody placed an order for 100 of these. If you watch the PBD podcast, you got a bunch to choose from.

• 2:17:06Patrick Bet-David?

  White ones, black ones. I- if you, if you, if you smoke cigars and you come to our cigar lounge, we have this high quality lighter cutter and a holder for the cigars. We got sweaters with the ValueTainment logo on it. We got mugs. We got a bunch of different things. But if you believe the future looks bright, if you follow our content and what we represent with ValueTainment, with PBD Podcast, go to VTmerch.com. And by the way, if you order right now, there's going to be a special VT gift inside just for you. So again, go to VTmerch.com, place your order, tell the world that you believe the future looks bright.

• 2:17:43Speaker 07

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