9. Know The Levers | $100M Lost Chapters Audiobook

Welcome to The Game w/ Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned and will learn on his path from $100M to $1B in net worth. Wanna scale your business? Click here. Follow Alex Hormozi’s Socials: LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition

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• 0:00Alex Hormozi?

  Know the Levers. Lost Chapter Author's Note. The next three chapters are very in-depth math examples. I actually wrote them as part of an internal document that made it into $100 million money models, then eventually got removed. But money math is the language of business. This deeper understanding will take you to the next level if you want to go there. The three levers of acquisition are cost to acquire customer, CAC, lifetime gross profit, LGGP, and payback period, PPD. Knowing how to calculate and improve them is how you accomplish customer finest acquisition. We'll dive into each in more depth below. As stated, this is more advanced, so I ended up cutting it. But if you enjoy this stuff, you'll probably make a lot of money.