What I Wish I Knew Before My Divorce (and how I built a $150M business from it) with Chriselle Lim

Chriselle Lim (Founder of PHLUR & "Rich Mom" on TikTok) opens up about the raw reality of her divorce, the alimony story nobody believed, and the financial lessons she wishes she knew before getting married. From building a 250,000-person waitlist for Missing Person to navigating a messy public split, Chriselle shares how she turned heartbreak into business momentum. She explains why prenups are about protection (not distrust), how women can take control of their finances, and what no one tells you about the legal realities of marriage and money. Timestamps: (00:00:00) Intro(00:02:00) What Makes an ‘IT’ Girl?(00:02:55) Chriselle Before Fame(00:04:02) Breaking Free from Perfection(00:06:34) Influencer or CEO?(00:08:14) The Moment Chriselle Stopped Pretending(00:10:08) Buying PHLUR Amid Divorce(00:12:09) Why ‘Buy, Don’t Build’(00:13:03) Taking Over a Brand(00:13:42) First Move as a Brand Owner(00:14:56) What Selling a Company Really Means(00:16:59) The Role of People in Business(00:19:52) Pain vs. Pleasure: What Drives Action?(00:22:40) Secret to Storytelling(00:24:02) Stan Ad(00:25:37) Be Authentic or Fail(00:28:24) Documenting Divorce(00:29:43) The Cost of Sharing Your Life(00:30:56) Marriage Lessons Chriselle Learned(00:32:14) Why Every Business Needs a Contract(00:34:25) How ‘Rich Mom’ Went Viral(00:36:12) Backlash of Being a ‘Rich Woman’(00:38:50) The Shift in Public Perception(00:41:14) Pique Ad(00:42:12) Bilt Ad(00:43:24) Chriselle on AI(00:45:15) Do You Identify as a Creator?(00:46:58) Embracing Creativity(00:48:08) Balancing Trends & Creativity(00:51:19) Sharing Your Story Bravely(00:53:08) I Bought Myself An Engagement Ring(00:54:37) Missing Person vs. Father Figure(00:55:10) Chriselle’s Favorite Beauty Brand(00:56:44) Entrepreneurship vs. Divorce vs. Co-Parenting(00:58:41) One Word to Describe Your Life(01:00:35) The ONE Thing to Hear on Hard Days ⸻ Sponsors: . Stan - Learn more at http://getstanley.ai/maggie . Pique - https://piquelife.com/hsr for 10% off . Bilt - http://joinbilt.com/hsr ⸻ Follow Chriselle Lim: Instagram: www.instagram.com/chrisellelim ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/YouTube: https://shorturl.at/IXXFZInstagram: https://www.instagram.com/hotsmartrich/Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum:Instagram: https://www.instagram.com/maggiesellersreum/Tiktok: https://www.tiktok.com/@maggiesellersreumLinkedIn: https://www.linkedin.com/in/sellersmaggie/Locker: https://www.wantlocker.com/users/maggiesellersShopMy: https://shopmy.us/maggiesellersAmazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, "Am I even doing this correctly, or do I even want to be doing this?" Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 0:43Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:03Speaker 01

  I get so many headaches every month. It could be chronic migraine, 15 or more headache days a month, each lasting four hours or more.

• 1:11Speaker 02

  Botox, onabotulinum toxin A, prevents headaches in adults with chronic migraine. It's not for those who have 14 or fewer headache days a month. Prescription Botox is injected by your doctor. Effects of Botox may spread hours to weeks after injection, causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be signs of a life-threatening condition. Patients with these conditions before injection are at highest risk. Side effects may include allergic reactions, neck and injection site pain, fatigue, and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Don't receive Botox if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, including ALS, Lou Gehrig's Disease, myasthenia gravis, or Lambert-Eaton Syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

• 1:56Speaker 01

  Why wait? Ask your doctor. Visit botoxchronicmigraine.com or call 1-800-44-BOTOX to learn more.

• 2:03Maggie Sellers Reum?

  I think for this fragrance, you had a 200,000-person weight loss.

• 2:08Speaker 03

  150,000. But at that time, I was like, I don't know if this is the right moment. I'm already going through this really messy divorce. But it was my freedom day.

• 2:17Maggie Sellers Reum?

  You and your brand from everywhere on the internet are an it girl.

• 2:20Speaker 03

  I couldn't have ever imagined Fleur growing to where it's at now.

• 2:26Maggie Sellers Reum?

  Exits like that don't happen in four years, which is so crazy.

• 2:29Speaker 03

  I was really insecure, borderline embarrassed to be myself. It really took me up until my divorce to realize that none of that is me.

• 2:40Maggie Sellers Reum?

  It's been like a one-in-a-million journey. Tell us a little bit about that.

• 2:44Speaker 03

  OK.

• 2:44Maggie Sellers Reum?

  What are the lessons that you wish you knew earlier when you were first getting married?

• 2:50Speaker 03

  Women have to be in control of their finances. You could be left with nothing. And I always tell people, if your partner has an issue with [BLEEP], there's a red flag right there. Even with business, too.

• 3:00Maggie Sellers Reum?

  What do you mean by that?

• 3:01Speaker 03

  Um, the creator economy has changed so much. So when I started, just talk about whatever you want. And in the last few years, the economy boomed.

• 3:09Maggie Sellers Reum?

  What do you think it takes for someone in 2026 to be an influencer, to be a creator, and to do it well?

• 3:15Speaker 03

  What it takes now is to have...

• 3:20Maggie Sellers Reum?

  Hi, angels. Did you know that subscribing to our channel is free? And it's the simplest way that you can support our show and help us grow. If you do this, we can bring you even more of the content and the guests that you love. All you have to do is just hit the subscribe button below. So please, if you wouldn't mind, subscribe to the channel, and thank you.

• 3:47Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.

• 3:58Maggie Sellers Reum?

  Chriselle Lim, are you ready to get hot smart rich?

• 4:00Speaker 03

  I am so ready. I've been ready.

• 4:02Maggie Sellers Reum?

  I was doing a lot of research and I kept hearing that you and your brand from everywhere on the internet are an it girl. It was like Chriselle Lim, it girl, Fleur, it girl brand. And I just want to know what it takes in 2026 to be an it girl.

• 4:17Speaker 03

  I think it's just truly being authentically you. There's so much out there, and we'll get into this, but there's so much sameness out there, right? Whether it's in beauty, in fashion, in business, whatever that is. And so it's really refreshing for me when I see brands and people, even creators, that have a very specific point of view and it doesn't look so manufactured and like everything else. And I think that's what an it girl is. It's an it product. It has its own voice and it stands out. It doesn't blend in.

• 4:45Maggie Sellers Reum?

  I was interviewing Steven and he kind of said something similar, obviously not with the it girl phrasing, but more so like, "The world is pulling us towards being the same. So how can you really stand out and paper wall push and like challenge boundaries?" What were you like as a little girl? Like, did you do those things?

• 5:03Speaker 03

  It's really funny because when I think of myself as the teenage Chriselle, I was really insecure, as most teenagers are. But I was borderline embarrassed to be myself. I was embarrassed to look the way I looked. I was always about hiding myself and putting as much makeup and as much fashion as I can so no one could actually see my true authentic self. And that's how I really got into fashion and beauty is because I felt protected by it. It gave me this confidence that I didn't have. So as a little girl, I was extremely shy, extremely awkward, extremely tall. I was my height at the age of, I think like 7th grade, 6th grade.

• 5:46Speaker 03

  And so no boys liked me. I wanted to be attractive and I wanted to blend in, but I never did. And at the time, I hated it. But now I, I think it was a gift because it allowed me to explore and figure out different things that allowed me to feel the best version of myself, which led me to what I do today.

• 6:06Maggie Sellers Reum?

  Was there a moment in time that you felt like you were taking off those chains of like what other people wanted you to be and like finally were yourself? Like, how long did that actually take you?

• 6:15Speaker 03

  I mean, I'm forty now, and I think literally just five years ago.

• 6:20Speaker 03

  You know, I, and I don't know how old you are, you don't have to mention that.

• 6:24Maggie Sellers Reum?

  Thirty-three.

• 6:24Speaker 03

  Okay, thirty-three. I, I think so much of yourself, even in, in your twenties, I'm sure you can agree. You're still figuring it out. You're learning about yourself. People are projecting their expectations of you. The so- society is telling you what you should be like, what women should be like. And you're trying to process all of that. And I think it really took me in my mid-thirties to late thirties to realize that none of that was me. And so if you really look back to my content, because I've been on the internet for almost two decades now. So if you look at how I presented myself, even how I talk, like, I talk so differently from my videos of, uh, ten years ago. My, my tone of voice is different.

• 7:09Speaker 03

  It's because I was trying to be anything but myself. And so I think it really took me up until my divorce to realize that none of that is me. And what I built up was me to try to figure out who I was. And I think it took me up, up until I was, I'm forty, so thirty-five years. At thirty-five years old, that's when I was like, okay.

• 7:34Speaker 03

  This isn't it. This ain't it.

• 7:35Maggie Sellers Reum?

  What do you think it takes for someone in twenty twenty-six to be an influencer, to be a creator and to do it well, knowing what you know now?

• 7:43Speaker 03

  The creator economy has changed so much. So when I started, it was really about freedom of expression of just talk about whatever you want and showcase whatever you want. And then the last few years, the economy boomed, right, as you know. And there are so many people coming into the space of, of content creation, whether it be in fashion, beauty, business, tech, any of that, right? Everyone is a content creator. And so now when I look at the landscape and there's so many creators, what it takes now is to have a very, kind of talk, speaking about what we were speaking about earlier, is a very specific point of view. And I think for you, Maggie, like, I know you haven't been doing this for twenty years, but

• 8:28Speaker 03

  You have such a specific narrative and with your point of view and your experience and your background and what you stand for, it's very specific. Now it's like having that specific niche and a mission. Also, so much of what we're seeing now is, as I mentioned, it's all the same. People want purpose and because of the rise of AI, everything is perfected, right? Everything and you could see an image and you're like, that's beautiful, but that's too perfect, whether it's a video or or photo. And so I think people are craving more realness and people are craving rawness and imperfections, really.

• 9:08Speaker 03

  And so I think that's my my biggest thing and you're clearly doing that is that you're sharing stories of real rawness and hardships and moments. And for me, I told myself, I don't need to continue to do this as a fashion or beauty influencer. There's so many, I mean, the amount of incredible beauty and fashion influencers, I'm like, how do I can't, I can't keep up with this, right? But I said, if I'm going to continue to do this to create content, it's purely because it's gonna help other people through my stories. And so it's just storytelling, being authentic, your real version of yourself. I have so many small creators that contact me that are saying, oh, my God, I'm, I want

• 9:53Speaker 03

  to start this, but I'm going through a breakup, da, da, da, like, can you help me? I'm like, that's the message, right? That is who you are. Show up as that. Show up as your broken, real, raw self and people, you will, you will find your tribe, you'll find your audience through that. I think I was raised in this industry for everything to be a little bit with perfection. You know, if you look at a lot of my old photos and videos, we edited the shit out of them. It was all about making it look like the dream fantasy life. And I'm really proud of myself and kind of where I've come to a place in my life where I'm like, okay, I don't need to be anybody else but myself now.

• 10:37Maggie Sellers Reum?

  Do you still consider yourself like an influencer creator now that you've done so much in other domains?

• 10:43Speaker 03

  I will always be a creator at her and creating can be in many different forms, right? It could be creating a video, it could be creating fragrances, it could be. Creating something. So I think I will forever be a creator of one way or another. I started off as an influencer, even I didn't even know what an influencer was back then. Um, but that's what we call influencers now. I think I, I still love that part of the business. I love product. I love talking about my routines because I have a community of women that look up to me that want information. And so in that sense, I am an influencer and I forever will be sharing my thoughts

• 11:27Speaker 03

  and opinions, whether it be products or life stories. So yes, I, I still consider myself as an influencer. Do I do it as much as I used to? No, I don't. But I hope and I, I wish that I could continue to have a platform where I could influence other women and my community. So yeah. I love creating content. I create content with my eyes closed. I'm sure you did too. It's like, I could just turn it on and create a video in a second. So it's fun.

• 11:52Maggie Sellers Reum?

  I always find it so fascinating when I have women like you in the chair that are like, cause you are so many different hats. Like obviously the one that stands out the most is like entrepreneur. Like you've done something incredible, which we're going to talk about. But I think the word creator used to be such a dirty word because it meant that you couldn't actually take on like the business responsibilities of building a business. When was the moment that you decided like, I don't actually have to choose anymore. I can be every single title that I want to be and I'm not going to let anyone tell me what, who and what I am.

• 12:22Speaker 03

  I think I've always been more of an entrepreneur at heart, even before the creator economy came, was born, really. I remember 20 years ago, when I first started creating content and no one was really making money from it. It was just pure pleasure. When I got my first paycheck, which was quite small, but it was big at the time. What I did was I hired my first employee with that check. I was like, I don't know. I'm going to pay her the next round because this is like a one-off check, but I'll figure it out. But I've always had the attitude of like, how can I make this into a functioning, running business so I could scale it? And so that's always been.

• 13:04Speaker 03

  Been my outlook on things and I also sometimes I'm like, oh, Chris, you don't have to make everything into a business. But that's just how my mind works. I'm like, oh, that like, we could make that into a business. And so I think I've always been an entrepreneur and businesswoman first that happened to land in a creative space. And I love creating. And so I believe you can do both. Was I the best executor? As far as logistical things, no. And I learned that along the way of what my weaknesses were. But I think I I realized that I just, I need to surround myself with people that could help me.

• 13:42Maggie Sellers Reum?

  This is pre you joining, taking over FLUR and like building a fragrance powerhouse. One of the things I was so excited to bring you on here today is because you have a buy not build story. And I am constantly telling people like that is the best way to build a business. When you don't actually have to come up with like the original concept and you can buy something and build it into this mega brand, which you have literally done. I would love for you to explain, taking us back to the moment you first heard about FLUR. What was that moment that felt like your gut instinct was telling you, yeah, this is what you need to do?

• 14:19Speaker 03

  So for those of you that might not know my backstory, I was going through my divorce when I got the opportunity to come on board with FLUR. And so at that moment, I was like, God, like, I don't know if this is the right moment. I'm already going through this really messy divorce. You know, I'm probably gonna have to pay alimony, uh, which we could all basically talk about later. And it just felt like it was the wrong time. But there was one thing that I do remember at that moment. And I always said, look, FLUR is going into its like second chapter of its life.

• 14:59Speaker 03

  And I knew of FLUR. FLUR was a beautiful, clean brand, very, very niche, pretty high priced. I had three of their scents and I was obsessed with the scent and I would wear the scents once in a while. And so I respected the brand a lot. They were one of the very first brands that ever transparently named all the ingredients that went into fragrance. This was like decades ago before anyone knew what was going in the fragrance. And so I remember when I was going through my pregnancy, I would only feel safe wearing Fleur because I knew exactly what was going into Fleur. And so I was like, I love Fleur. I love what it represents. I trust Fleur.

• 15:42Speaker 03

  What they build is incredible. And if I could put my fun spin to it and have it be a little bit more youthful, a little bit more colorful, tell my stories through it. I'm a storyteller at heart. Then maybe I could have some fun with it. I don't know if it's gonna work out, right? I don't know. And the opportunity to buy this brand was there. Unfortunately, they weren't doing very well. And so I had an opportunity with my business partner, Ben Venne, to essentially buy out Fleur and give it new life. And so we did that. And I get that question a lot of like, why don't you just start your own brand versus buying out a new brand? And I think my answer to that was

• 16:26Speaker 03

  I respected the brand and I I already had a vision of what it could be like. There's something that's very valuable that they built, which is respect and loyalty from the consumer that they already had. It was a very small and niche consumer. But it's there. Like, why not take advantage of that? And it was a beautiful brand. And so it was definitely the right approach. Obviously, we changed everything from the packaging to all of the scents to the manufacturers, to the process. But I think in the beginning, as we were starting, it really helped out already having a few things in place instead of starting from complete scratch.

• 17:06Maggie Sellers Reum?

  Totally.

• 17:06Speaker 03

  Yeah.

• 17:07Maggie Sellers Reum?

  What would be someone's involvement from like the founders that started the brand? You guys take over. You have this vision. Like, are they still like getting an influence in it? Or is it like cut, clean slate? And this is now our brand?

• 17:18Speaker 03

  Yeah, totally respect the original founders of the brand. But they were completely out once we came in place. And I think it was a nice kind of transition. It's been an exciting journey since.

• 17:28Maggie Sellers Reum?

  It's been like a one in a million journey. I feel like exits like that don't happen in four years, which is so crazy.

• 17:35Speaker 03

  Yeah.

• 17:35Maggie Sellers Reum?

  What is the first thing that you did when you were like, I now own this brand? What are we doing here?

• 17:41Speaker 03

  As an entrepreneur, Kind of the dream has always been to sell a company at one point. And once you get to that point, you think it's gonna feel a certain way, and it never really feels that way. And I'm sure you've you've talked to so many founders that have sold their company. And I think for me, specifically, I haven't worked on FLUR for more than four years, coming up five years. And so I was like, okay, I'm ready to commit again. Because essentially, I'm I'm still a part of the brand. Because a lot of people are like, are you still with the brand? I'm like, yes, of course I'm still with the brand. I have so much more to give. It's not like I've been with the brand for 20 years. It's it's still brand new for me.

• 18:25Speaker 03

  And so it was really exciting for me that our now owners were like, absolutely, you need to be on the brand. Because I think in a lot of people's mind, when you exit a company, you're out and you you're on to the next thing. I'm not ready for that. Like, I I love FLUR, I'm really attached to FLUR. And I just have so many more stories to tell. And there's a lot of things that we haven't done yet. We're barely scratching the surface. So, yeah, I I'm excited. I still get nervous, I don't know why. Like, and I think that's a good sign for me. Because it's like the minute that you don't feel anything, and there's like apathy of like, oh, yeah, I'm like, whatever. That's when you're checked out.

• 19:02Maggie Sellers Reum?

  For someone that's listening to this that doesn't actually know what it means to get your company acquired, can you explain a little bit about what that even means?

• 19:10Speaker 03

  Yeah. To get your company acquired, you obviously have to reach a certain point in revenue. So now we have new owners, essentially, that we have to report to. I am still fully involved, and my entire executive team is fully involved. But that pretty much means that you have new bosses, and you're building something together. I know there is a lot of negative connotations around selling your company to private equity, or to just selling it just in general, because they call you a sellout or whatever. For me, it was the only way. Because with FLUR, I couldn't have ever imagined FLUR growing to where it's at now.

• 19:55Speaker 03

  And our team has always been super small and nimble. It's still relatively small for the size of the company. And I knew that in order for us to continue to grow this business. The team needed help. I needed help. Like, we couldn't do this on our own anymore. And so, I love the brand so much. I'm like, I need to build out, we need to build out this team properly. So everyone has the support, the opportunities to be able to do what they need to do to continue to grow this brand. It's different, but it's also a lot of the same because the team is entirely the same now. And I think it's, again, going into a relationship. It's no different than that.

• 20:36Speaker 03

  You gotta date your buyers. You gotta, you got to understand how they operate, what their goals are, what motivates them. And so, we spent a lot of time with TSG, our buyers, and it just felt so right instantly. But then you also have to give it time, right? And then talk to people. Gotta get your referrals in, right? It's just been a joy working with them, and I'm personally learning so much. And we also have to remember that this is my first time doing this. Like, I only know what I know, right? And so, I love Flure and I want it to continue to flourish. And it needs the proper team to be able to pull that off.

• 21:18Maggie Sellers Reum?

  I mean, you've made a lot of people like it. I think for this perfume fragrance, you had a 200,000-person waitlist. Is that correct?

• 21:27Speaker 03

  250,000, yeah.

• 21:28Maggie Sellers Reum?

  250,000-person waitlist for this.

• 21:31Speaker 03

  Yeah.

• 21:32Maggie Sellers Reum?

  I found it so interesting reading about how you connect dots. And I've watched a lot of your videos of like launching certain things. And I think the one thing I'm so intrigued by is what do you think it says about our society? That there is this storytelling link between a missing person in your life? So like, whether it's a death, or a divorce, or a breakup, that it's created the hype to have like 250,000-person waitlist? Like, what does that say about the role of people and the role of our society right now?

• 22:01Speaker 03

  It says everything, really, because... Typically in beauty, whether it be in fragrance or makeup or skincare, you're selling the dream of being the best version of yourself, of being perfect and having flawless skin, or they don't want you to feel imperfect, right? We spun that because at the time when I was creating Missing Person with our noses, I felt nothing but good about myself. I quite literally couldn't.

• 22:33Speaker 01

  I get so many headaches every month. It could be chronic migraine, 15 or more headache days a month, each lasting four hours or more.

• 22:41Speaker 02

  Botox, onabotulinum toxin A, prevents headaches in adults with chronic migraine. It's not for those who have 14 or fewer headache days a month. Prescription Botox is injected by your doctor. Effects of Botox may spread hours to weeks after injection, causing serious symptoms. Alert your doctor right away as difficulty swallowing, speaking, breathing, eye problems, or muscle weakness can be signs of a life-threatening condition. Patients with these conditions before injection are at highest risk. Side effects may include allergic reactions, neck and injection site pain, fatigue, and headache. Allergic reactions can include rash, welts, asthma symptoms, and dizziness. Don't receive Botox if there's a skin infection. Tell your doctor your medical history, muscle or nerve conditions, including ALS-Lou Gehrig's Disease, Myasthenia gravis or Lambert-Eaton Syndrome, and medications, including botulinum toxins, as these may increase the risk of serious side effects.

• 23:26Speaker 01

  Why wait? Ask your doctor. Visit botoxchronicmigraine.com or call 1-800-44-BOTOX to learn more.

• 23:34Speaker 04

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• 24:00Speaker 04

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• 24:34Speaker 03

  Even get out of bed, I was not motivated to work. And the only feeling I could ever feel at that moment was, God, like, how am I gonna get through this day? I just felt like this void. And so I said, let's, let's start here. Let's bottle something up that I currently need at, at this time in my life, which is security, safety, a nice warm hug, connection. That's what I was craving. We have like the world's best noses. And I just dropped those, those like, those feelings. I was like, can we create a smell like this? And they're like, okay, we'll try. You know, with a few iterations, we went back and forth. And that's how Missing Person was born.

• 25:17Speaker 03

  But when you really think about humans, we all go through the same emotions. We all have our own collective journeys that we all go on. But we all feel the same emotions of loneliness, sadness, just wanting to feel loved. And I think we're a lot more the same than we are different. And so I think that really tied the community together, the people together. They're curious. Like, I know how that feels, but how does that actually smell? And so that's how Missing Person was born. And that's how we garnered a waitlist of 250,000 people. People started posting online videos of them spraying it, crying to tears,

• 25:59Speaker 03

  because it really reminded them about someone that they missed or some, a missing moment in their life. At one point, people were coining it the sad girl scent. It was, it kept making people cry. But I think in sadness, there's a lot of beauty in that. And you find and discover yourself along that. Along that journey and so Missing Persons are very special and not just for me, but for thousands of people now, so.

• 26:26Maggie Sellers Reum?

  That's incredible.

• 26:27Speaker 03

  Yeah.

• 26:28Maggie Sellers Reum?

  It's so fascinating to think about pain versus pleasure. And I always like tell myself even when I'm going through something like this is a part of your story. Like it's gonna actually help you one day. Cause if you don't go through anything, what would you ever talk about? What do you think people are motivated to act on in their own life? When they see a piece of content or a product that's maybe more geared towards pleasure or pain?

• 26:49Speaker 03

  Pain and pleasure both have a function. And that function is it draws something in you and it's it's stir something in you. And so I don't think one is better than the other. I think Missing Persons probably are only sad girl scent. Everything else is storytelling, but it's a lot more about pleasure. It's about wanting to feel hot, smart, rich.

• 27:16Maggie Sellers Reum?

  Love it.

• 27:17Speaker 03

  It's it's Father Figure is one of my go-tos. And it's embodying this like really rich woman, but she's also the father figure and the mother figure. Based on my story of having to, at the time, be a single mom and having to co-parent and having to play up that like strength of a father, but that tenderness of a mother. In a sense, like you wanna feel like a badass bitch, right? And that's what Father Figure does and for me, that's pleasure. And so I think there is a purpose for both and they're both equally as effective. It just has to be true and authentic. And as much as I wanna come out with more Missing Persons sad girl scent, I'm also a girl of joy and lots of exciting stories.

• 27:59Speaker 03

  And there's two, two sides to human emotion and you have to dig in deep for both of them, so.

• 28:06Maggie Sellers Reum?

  Have you ever created a piece of content that's ready to go live? You were in the caption, but instead of hitting publish, your finger just hovers. And then you don't, you just don't put it live. Well, I've done that more times than I can count. When I first started posting content, I found publishing to be the worst part. But through the years of posting every single day, I learned. That if you're waiting to feel confident enough before you start posting, then you're going to be waiting forever. Because confidence actually comes once you hit publish. My partners at Stan built their AI coach Stanley to help you and other creators show up consistently. Stanley pulls from your own content.

• 28:49Maggie Sellers Reum?

  It learns your voice and helps you turn your thoughts into posts that you can publish every single day. You don't need to be perfect to start. You just actually need to start and then keep going. And Stanley will help you do that. So search Stanley now. You can learn more at stanley.stan.store. You have a way with you of like communicating in such a beautiful eloquent way that I would love for people listening to this, like when they're thinking about storytelling. I would say like even the way you just described Father Fager. I'm like, I want to go buy it. I feel that tug myself between my femininity and my masculinity of like being this way at work and then having to wear a completely different hat, even with my husband.

• 29:32Maggie Sellers Reum?

  So from the master of storytelling that has transformed your storytelling across different categories, your personal brand, Flur, other businesses that you've been involved in. If you could drill down the secret to storytelling into one lesson for people listening, what would that be to hook the person they're trying to reach the way that you've been able to do that?

• 29:54Speaker 03

  There's no way around it, but being authentic. The thing with storytelling is that you can't fake it. People and the consumer are smart now, right? Like you try to fake something, they could smell that. And so I always help you, even with Flur, right? Like we have so many scents now, like including our body most. I think we have 30 plus scents now. And not every single scent is story based because I can't make that shit up, right? I can't. And I'm very honest with people. For instance, vanilla skin. Vanilla skin is not really tied to my story at all, but it's a note that I love vanilla. And we want to just take a fun, little spicy, sexy spin to it. And that was enough.

• 30:38Speaker 03

  And that was a story in itself. And so. Yes, storytelling is important to the process, but don't do storytelling if it's not authentically you. And you have to kind of see how it's gonna all tie together. So one of my favorite parts of what I do is, okay, we have our calendar, right? We have our fragrance launch calendar, and we typically have a few EDPs and a few body myths. And I think, okay, what are the stories I want to tell this year? And then I'll write it all down. And then from there with our noses, we'll go back and forth of like, okay, what do we have that could represent this? And then we'll kind of like pop it in to different months. So you have to start with the authentic story first.

• 31:22Speaker 03

  I think when you start with the product first, it gets a little challenging of like, okay, how am I gonna create a story around this? So I always, personally, always start with the storyline first.

• 31:32Maggie Sellers Reum?

  I have a secret to tell you.

• 31:34Speaker 03

  Yeah.

• 31:34Maggie Sellers Reum?

  Um, so I called off my engagement. I moved all my stuff into storage, and I was like a shell of myself.

• 31:41Speaker 03

  Okay.

• 31:42Maggie Sellers Reum?

  And my sister sent me your video, and she was like, I think you should document this the way that Chriselle has. Like, you don't have to post it, but just like go and watch the videos later and see how you feel. So I watched all of your videos, and you were one of the people that really helped me get back to a place of being able to function and also go through my feelings, because I was like watching what you were going through. And then I remember like moving all the boxes into my house in Calabasas and like filming myself. These are never posted, by the way, and I didn't think I would, but it was more just for myself.

• 32:16Speaker 03

  Yeah.

• 32:17Maggie Sellers Reum?

  And it was really therapeutic for me to be able to like compartmentalize, document, and then like go back to trying to like start HSR, because that was really when HSR was even starting. So I wanted just to tell you that, because I think, you know, as a creator now, like all we want to do is help people and like feel a part of a community. And it really did help me at that time. Looking back, were there any cons of documenting that journey as publicly as you did?

• 32:42Speaker 03

  Oh. When you're a shell of a human, like you and I have both been through, and some people have been through. You're not really thinking further than like getting through the next day or how you're gonna survive for the week and just put on your best self. And, and so when I was documenting those moments, it wasn't really for the documentary or to put it online. Of course, as a content creator, I am trained to document everything. I've gotten a lot better about it because I'm like, I just need to not pick up my camera at times, especially with my kids around. But at that time, I was like, you know what? I might wanna look back at this at some point and remember this because I know I'm not gonna be here forever.

• 33:28Speaker 03

  I might be married again at one point. Who knows? And it's gonna be nice to look back at this. And the one thing that I do, and thank you for bringing this up. I remember clearly on my birthday, when I decided to walk away from my marriage. It was that day. It was my freedom day. Every birthday, I always look back on the video I filmed of myself crying on my birthday five, six years ago because it's a good reminder. And it's not to always go back to the past, but it also brings you back to the present and makes you realize how far you've come as a person and how much you've accomplished. And sometimes it is good to remind yourself of those moments.

• 34:13Speaker 03

  I have no regrets on documenting these moments. I, I look back at them and I'm proud. One of the best things I hear from people, besides the fact that they love my fragrance brand, is when someone comes up to me and be like, thank you so much. Like, I saw your content when I was going through my breakup and divorce, and it really saved me. It helped me. Whether they decide to stay or decide to move on, like it helped me go through a very hard time in my life. And for me, I feel like I served my purpose as a creator, as an influencer, to be able to help other women that might be struggling. And so it's fun to look back on that moment.

• 34:50Maggie Sellers Reum?

  You are dealing with a lot. You're starting this brand. You're navigating things that like you probably didn't even have friends to talk to about it because this was so taboo to talk about divorce, alimony. Like, how did you get through that period?

• 35:03Speaker 03

  Yeah. I knew one person that got divorced and I'm gonna say her name because she openly talked about her divorce as well. Her name was Raisa. I think she's CMO of Revolve.

• 35:15Maggie Sellers Reum?

  Okay.

• 35:16Speaker 03

  She's one of my really close friends and she's the only person I knew that actually went through a divorce and she went through it probably a year before me. Just having that one person to like talk to about this and also be like, okay, what are the first steps that I need to do? What's the thing that you did? Who's your lawyer? Like, who do I talk to? Just having that one person really helped out. I come from a very traditional Korean conservative family and luckily my parents were very, very supportive and they're like, look, we feel that this is the right path for you, but we don't know anything about this. We don't know how to help you. So I just kinda had to figure it out. A lot of Googling, to be honest, and there wasn't that much information. Now, within the next,

• 36:01Speaker 03

  like after five years, some people are coming out talking about the divorces and prenups and what's important. I mean, we've, we've come so far already as, as women and as a society, talking about these taboo topics, but at the time, just five years ago, there was really nothing and it was scary.

• 36:16Maggie Sellers Reum?

  Having gone through what you've gone through and like having paid someone alimony, like what are the lessons that you wish you knew earlier when you were first getting married or if you could do that over again?

• 36:26Speaker 03

  I think marriage is a beautiful thing. I think marriage is sacred. I do understand that 50% of marriages do fall apart, but I'm, I'm a, I'm a lover girl. Like, I, I would like to believe in marriage and love and I still do. But with that said, I think there's not enough education around marriage in general and what you're signing and what could happen if it doesn't work out. And I always tell girls, and this is information that I think my daughters need to know and their generation needs to know, is that your marriage should not be defined by a piece of paper. Anything that is

• 37:08Speaker 03

  The blending of finances, taxes, like all of the legality, all that messy stuff. So the number one thing I knew about was the contracts and also prenups. And prenup typically has a negative connotation, but I think we're slowly changing that, right? And I think prenups typically are seen as like the rich man wants the younger woman to sign a prenup. It's no longer about that. It's about equality. It's about protecting your peace. It's about protecting what you've built. It's not about just in case you get divorced. And yes, we always have to think about that. I always use the car analogy. You go into someone's car just because you you trust them. Are you not going to put your seatbelt on?

• 37:53Speaker 03

  No, you have to put your seatbelt on regardless. And it's about protecting protecting the peace. And that's something I did not, I didn't even know what a prenup was when I got married. I'm engaged. I'm not saying that I am going to get married because we're just engaged right now. But if I'm willing to get married, definitely prenup all the way, a hundred percent. And that's something that I'm very comfortable talking about with him, that he talks about with me. And I always tell people, if your partner has an issue with that, there's an issue right there. There's a red flag right there. So and even with business too. So prenups with business partners, that's a big one.

• 38:30Maggie Sellers Reum?

  What do you mean by that?

• 38:31Speaker 03

  I think a lot of business ideas come with like friendships and people that you love. Just chatting about building ideas that's actually, um.

• 38:43Speaker 03

  I mean, not to go too deep into it, but one of my earlier businesses, it was really built off of kind of, oh, I trust you, right? And there was no real contract in place. There was no prenup. If it's not in writing, it doesn't exist. Any relationship that you go into, business, marriage, have a contract, have a prenup.

• 39:05Maggie Sellers Reum?

  When and how do you bring up that hard conversation of like, hey, this is all great, but we need to do X?

• 39:12Speaker 03

  You just have to have it. And I cannot emphasize this enough. You start a business with the hopes that it's going to go somewhere, right? And let's say that it does. And you don't have a contract. That person can walk away with.

• 39:32Speaker 03

  Have all your money and you could be left with nothing. It's so important that as uncomfortable as it is, and same thing with going into marriage, you have to have this conversation. And as I mentioned earlier, if you can't have that conversation with your friend that you're starting business with, you probably shouldn't be going into business with them. Someone has to have those difficult conversations and it's always going to come back at you. I always say that what is not taken care of now will come back bigger, louder, stronger. And you're going to have to deal with it at some point. So.

• 40:05Maggie Sellers Reum?

  Yeah, so true. You developed kind of a persona of sorts while you were going through your divorce that felt like a lot of these lessons, but in kind of like a fun Tik Tok-y way, which was rich mom advice. Tell us a little bit about that.

• 40:20Speaker 03

  So Rich Mom was born during the pandemic. This was actually not during my divorce. It was pre divorce and I think it was an outlet for me. It was a sense of escapism because I was so miserable going through what I was going through. But at the time, Rich Mom was developed by my followers on TikTok. It was a young audience. They didn't know who I was, you know, they don't, they don't know like what a fashion blogger was. Parasite, that Korean movie that won a bunch of awards was popping off. And they're like, oh my God, are you the rich mom? Because I had really short hair and supposedly it kind of looked like her.

• 41:00Speaker 03

  And so I started acting like her and my audience loved it and it just went so viral. So I continued that series, teaching them how to dress appropriately for a job interview, where to spend your money, like all these mom advice, but in a very humorous, kind of sarcastic way. I think because a lot of people didn't know who I was, they thought that was really me. They thought I was actually a rich mom. And so it was fun while it lasted, but it died quickly.

• 41:30Maggie Sellers Reum?

  Can we talk about this for a second because it fascinates me. I use the word rich in my company's name.

• 41:35Speaker 03

  Yeah.

• 41:35Maggie Sellers Reum?

  And it polarizes people so much. Like, think about a woman calling herself hot, smart and rich. It is so polarizing. And sometimes I think I let the noise come in because when I started this brand, like I was at the lowest point in my life. I was actually like, I didn't think I was any of those things. And it was a feeling. It was like, I'm evoking this almost like, it wasn't escapism because it was actually more manifestation. Like, this is what I want to become. And I find it so fascinating where we are in culture and society right now because, you know, we all want to be a fucking rich mom, you know? We all want to be hot, smart, rich. But then when someone gets it and they show it, it's almost like now we just want to tear that person down, right?

• 42:18Maggie Sellers Reum?

  So I'm fascinated even with someone like Becca Bloom, who's done such a great job building this very polarizing side of the internet that, by the way, like, I really enjoy watching and I see no problem with. But I think what I'm seeing amongst comments and trends is like, as soon as it gets to feel to some people like unattainable or not funny, or they're not embarking wisdom on people like you were, it's all of a sudden, like, people are turning on that. Did you ever feel that sense of like, when it was a joke, people thought it was fun? But then if you actually now came out and you were like, well, I am a rich mom and here's my advice. Like, do you think that you would experience that same shift?

• 42:58Speaker 03

  You know, it's funny because after I sold my company last year, which was not too long ago, I was always a paycheck to paycheck girl, even as an influencer, right? I had my revenue and I had to upkeep that. I had my team. I had my overhead. But it was always kind of chasing that, the next paycheck, the next job, the next sponsorship, just to make sure that I was afloat. And coming into this type of money made me feel very uncomfortable. I'm a child of an immigrant and my mindset has always been about scarcity of like, okay, this can all be taken away. Like, if I don't work hard, then like, I'm going to lose everything.

• 43:39Speaker 03

  And so I've actually been going to therapy a lot for that because even now, I love working, working is my therapy, which is an issue in itself.

• 43:48Speaker 03

  But it's about, no, I'm good. But the minute that you act like you're good and you feel comfortable and people sense that from you, there's like this shift of like, oh, like, you're better than us? Or you're, and I definitely have felt that. And so I used to feel like I had to be flashy to show off that I made it, or I had to carry all these name brands and because I'm in fashion and that's how I thought I made it or I looked like I made it, right? But now it's really about what I want and just not having to show everyone and not

• 44:33Speaker 03

  having to prove myself. And if I want something, if I want to relax, I don't have to explain it to anybody. And it's something that I'm still coming to terms with because I've worked my entire life. I didn't come from a wealthy family. I came from a very hardworking, middle-class family. My sister and I, we retired our parents two years ago. We just bought them a house and we got them a car. And for me, this is the reason why I do what I do. I have them taken care of, but now like I can take care of myself too. What? Really? Like, that just feels weird, right? And so that's something that I've been, I've been working on for myself and be like, no, Chris, you don't have to always be working and you don't have to always be proving yourself.

• 45:18Speaker 03

  So, yeah.

• 45:19Maggie Sellers Reum?

  Is there anything more disruptive than a hangover? Mine are so bad that I can barely drink anymore unless I'm celebrating a big moment. But I still love a ritual that signals the end of the day. So thank goodness I came across Vesper by our sponsor, Peak. Angels, you already know how much I love Peak's wellness products, like their matcha. Every single one combines science and powerful botanicals to help shift your mood. So when they sent me Vesper, their adaptogenic aperitif, I was very intrigued. Vesper is made with ingredients that help you relax and sleep better, but also ingredients that help you stay more present in conversations. As far as I'm concerned, this is the new standard for relaxation, especially after

• 46:03Maggie Sellers Reum?

  a chaotic, busy day when I just want to unwind and chill. If you'd like to give it a try or get 10% off Peak for life, head to peaklife.com/hsr. Cheers. I'm obsessed with anything that makes my money work harder without me doing any more work. Last month, I told you about our incredible sponsor, Bilt, which lets you earn points on every rent payment you make to use on flights, hotels, Lyft rides, Amazon.com purchases, and so much more. Well, as of now, Bilt members can now earn points on mortgage payments, too. Crazy. So whether you own or rent your home, you'll get rewarded. And Bilt's benefits list is incredible.

• 46:47Maggie Sellers Reum?

  Forty-five thousand restaurants, fitness studios, pharmacies, just to name a few. The list goes on. This is the kind of low-effort, high-impact move that adds up fast, especially if you're investing and want your money working for you in the background. And it's not about spending more. It's about being strategic with what you already spend. If you're paying rent or a mortgage every month, you might as well turn it into something that fuels your lifestyle, because it's expensive. So head to joinbilt.com/hsr to sign up and start getting rewarded on one of life's biggest expenses. That's joinbilt.com/hsr. Make sure you use our URL so that they know we sent you.

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• 47:46Speaker 02

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• 48:22Speaker 06

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• 48:58Speaker 04

  The best part of waking up? A full cup of Folgers coffee and music on full blast.

• 49:25Speaker 04

  Shop Folgers instant coffee and more at your nearest retailer.

• 49:29Maggie Sellers Reum?

  Do you use AI?

• 49:30Speaker 03

  I mean, I'm so behind with AI. I'm a writer at heart. I love writing. That's how I started my fashion blog. What I like to do as a writer, because I still write a lot of Substacks and all that, is I write everything myself. I'm horrible. My grammar is horrible. Like, it's embarrassing. But then I'll use ChatGPT to like clean it all up, but it's still in my voice. And so, again, I'm really behind with AI and all that. I'm sure that there's ways that I could be more productive in what I do and the team. But yeah, I haven't really fully embraced it to what it is today. How about you?

• 50:07Maggie Sellers Reum?

  I think the thing that I'm trying to use it for is more like productivity-based. So if I'm giving it a to-do list of every single thing that I need to do, it's like helping me figure out with my brain, like, when is the best times to do what? And how long should actually things be taking me? Because I think sometimes, like, I used to hate saying that I was a creative because I was so, like, driven by the girl boss mentality of, like, being a CEO and being a business person. But I would say at the end of the day, I am a true creative. Have you heard this thing, like, makers versus managers? No. So my husband was actually the one that taught me about this. When he first saw my schedule, he was like, you are not being set up for success because you are creative. You should have at least two days of your week that have absolutely nothing on your schedule. So you can go and be creative.

• 50:51Maggie Sellers Reum?

  Which is hard to do when you're just like, I need to be creative now and you just sit down. But my practice is like, those are the days that are for experimenting, learning, going to a coffee shop, watching people interact, walking Sephora, going to Ulta, like trying to understand the consumer behavior around me. Whereas I think for creatives, when you're so put into this box of like, I have to be at these meetings, it's actually really hard to think about like, what is actually going to move society forward? What am I actually thinking? Do you identify as a creative?

• 51:21Speaker 03

  Oh my goodness, I could have this conversation with you all day because yeah, I didn't realize it was like makers versus managers. But yes, so we've had to reformat my schedule because my assistant is looking at it as like what slots that they could fill in, given that, you know, there's not that many because I travel so much. But it's not productive on the creative side and the creative side is equally, if not more important than the business side as we're having to think of ideas that is going to move the needle. And that doesn't just come out from like, okay, from 12 to 3pm, I have to be creative. Let me think of the best idea. It usually never happens. It also doesn't happen from scrolling. That's what I realized.

• 52:04Speaker 03

  So what we started to do was on Fridays, nothing's on my, I said, I need a four day weekend. Not because I'm exhausted, but because on Friday at least, if there's nothing on my calendar, I could just go out and do what I do and do nothing. Doing nothing is so important about with being creative. And nothing as in like, you're just going out to museums, you're observing people, you're doing the 100% of all my best ideas was me being out in the world, not being on my phone. And so it's such a big part of my schedule now is on Fridays, nothing is on my calendar.

• 52:45Speaker 03

  Yeah, it's so important as a creative just to have that time to breathe and flow and just to aimlessly kind of. Go to a coffee shop, do whatever it is, go to Pilates, like just whatever brings joy in you and something will will hit, something will spark. You can't underestimate that, that is so important.

• 53:03Maggie Sellers Reum?

  Did that take you time to learn though?

• 53:06Speaker 03

  Yeah, I mean, up until like maybe this year or last year.

• 53:10Maggie Sellers Reum?

  Cause I could even like what you were saying around permission to almost just like not go so hard. I think a theme that I'm seeing with like women, whether they're reaching out and asking me about HSR, even people I'm like having in the chair who haven't sold yet, it's like, you know that saying, work smarter, not harder?

• 53:28Speaker 03

  Yeah.

• 53:29Maggie Sellers Reum?

  I think it is so hard to put that into practice.

• 53:31Speaker 03

  Yeah.

• 53:31Maggie Sellers Reum?

  Because you think the harder that you work, the more that you go, the more that you're going to be able to do.

• 53:36Speaker 03

  Yeah.

• 53:37Maggie Sellers Reum?

  And even for myself, like I getting to this moment in the business have been like grinding and I took off some time for like a bachelorette party and to go skiing with my husband. And I remember just feeling clear. But giving yourself permission to do that

• 53:54Speaker 03

  Yeah.

• 53:55Maggie Sellers Reum?

  is such a challenge.

• 53:56Speaker 03

  Yeah.

• 53:57Maggie Sellers Reum?

  What do you think the boundaries are that you have to put around things like scrolling time? Or like just even knowing what's going on in the ecosystem of like the fashion and beauty world? Cause it's moving at such a fast pace. How do you stay plugged in to know like what it, what is in the zeitgeist right now? But also giving you that time to go and be creative and to come up with the next thing?

• 54:19Speaker 03

  I actually don't scroll that much.

• 54:24Speaker 03

  I, I do scroll because I have to kind of upkeep, kind of see what's going on. I, I don't want to be in the dark. I want to be updated on what's relevant and what's happening. Especially in this day and age, there's so many things that are happening like at light speed. But you have to be disciplined with your screen time. And there's no other words to put around it, or you have to make those boundaries yourself. You have to understand that it's whether it's not good for your mental health or it's wasting your time when you could be creating. I told myself if I'm on Instagram or TikTok, majority of that time is because I'm creating and I'm putting out versus me scrolling. And I don't have a set time of like, oh, I'm only allowed to scroll for like 30 minutes or an hour.

• 55:08Speaker 03

  I don't, but I just know when that time is like, I just can't. And yeah, sometimes I get tempted, I'll like open it up and like, oh, I'm not supposed to do that. And I'll kind of quickly put it away. Towards the end of the winter break, I was just feeling not so great about being online. So I just put boundaries up and I said, okay, like, let's just not do this as much. And yeah, I checked in once in a while, but for the most part I was out of it. And it did something in me, like it allowed me to just enjoy the present moment. And I had a great idea and I was like, okay, like I have that space now to think beyond like what's in front of me. And so I think people need to manage their boundaries around social media and just get out in the world.

• 55:53Speaker 03

  And I know it sounds so funny because it's gonna make me sound like in the good old days. You know, this is what we used to do. My kids, I'm very strict about screen time and phones, even though some of their peers have it. They don't have phones, they are not allowed on social media. If they have screen time, it's on the weekend and it's max for an hour. And it's usually on the family TV. It's not like on a phone and half the time, and even on planes, I, people think I'm crazy. I don't bring my tablets and they're like, well, what are the kids gonna do? I'm like, I don't know, they'll figure it out. And yes, it takes about like an hour for them to be like, I'm bored, I'm bored, I'm bored. But after they break through that, they do some crazy shit.

• 56:38Speaker 03

  Like they're, they're just out there like playing make believe and they're using their creative mind and their brain. That so many of us, we don't do anymore. And so I try to practice that with my kids and also myself as well. I try to model it for my kids. It's hard, I know, given what I do. But yeah, I think it's really important that we all give ourselves time away from social and just be out as humans, out in the world.

• 57:04Maggie Sellers Reum?

  Let me ask you something, because this is actually something I struggle with, like. I also come from a very conservative, like, traditional family where it's like, we don't speak about things that are uncomfortable. And I even remember when a teacher told my parents, like, oh, Maggie might have ADHD. She needs to get tested. It was like, no, you don't, type of thing. I'm so interested for you, what the journey has been to share your story so bravely, when there may have been people in your life who would have preferred you to stay silent.

• 57:36Speaker 03

  Yeah, I think I still deal with that a lot because this conversation of women owning their life, women now are the ones who want the divorce or want the breakup. Women now making more money than a lot of the men. I remember when I started talking about alimony and people thought I was talking shit. I'm like, no, I'm not talking shit at all. This is, this is education that we all need to know. And it was women being like, I can't believe that you're saying those things about your ex-husband. I'm like,

• 58:17Speaker 03

  I'm not saying anything but lovely things about him because he is a lovely person and he's an amazing dad. But all I'm saying is that women have to be in control of their finances. And before you get married, or even before you go into business, owning that up. And those conversations stirs people up and they're like, they immediately put it in a, in a category of like, oh, women and money, that's shit talking. But it's not. It's education that we all need to know and to be empowered. And so I still speak up about it, even though some people, it might make people uncomfortable. I think it's important. And so I, I say that we continue to do that. I think it's all for the next generation

• 59:02Speaker 03

  to make better and wiser decisions and not make the same mistakes that, that we've made.

• 59:07Maggie Sellers Reum?

  Okay, amazing. I need to ask you some rapid fire.

• 59:09Speaker 03

  Yes, let's do it.

• 59:10Maggie Sellers Reum?

  Okay. I feel like you're gonna be good at this. What is the last thing you put on your credit card?

• 59:15Speaker 03

  These rings.

• 59:16Maggie Sellers Reum?

  Love. From where? I was staring at them.

• 59:18Speaker 03

  Um, it's from the beers.

• 59:21Maggie Sellers Reum?

  Love.

• 59:23Speaker 03

  I saw and I was like, You know what would be really nice is I have an engagement ring from my fiance. But if I had an engagement ring for myself and it was bigger than my engagement ring.

• 59:38Maggie Sellers Reum?

  I am crying. But this is not a divorce ring. This is an engagement ring to yourself.

• 59:42Speaker 03

  Engagement ring to myself. I never had a ring for myself to be married to myself. And so, of course, that idea didn't come up first. I saw the ring and then I found an excuse of why I needed this ring. But now that I look at it, and I've had it for a few weeks now, and I'm like, I look at it and I'm like, oh damn, you did good. You did good. I am very happy with this purchase. And it just reminds me of how far I've come as a woman, as an entrepreneur, that I was able to treat myself without guilt and to be able to say, you know, like,

• 1:00:21Speaker 03

  at the end of the day, the most important thing is that you are proud of yourself and you are married to yourself and everything will fall into place. So yeah, it's my own engagement ring.

• 1:00:33Maggie Sellers Reum?

  I am obsessed. Let me see a close up.

• 1:00:36Speaker 03

  Thank you.

• 1:00:37Maggie Sellers Reum?

  Oh, it's so good.

• 1:00:39Speaker 03

  Thank you.

• 1:00:40Maggie Sellers Reum?

  Okay, you can only pick one to wear for the rest of your life, missing persons or father figure?

• 1:00:44Speaker 03

  Oh, you're asking me like, what child is your favorite child? That's really hard.

• 1:00:53Speaker 03

  Missing person. Okay. Father figure I do wear more, but if you're saying for the rest of my life, probably missing person because it just becomes your skin. It just becomes you. Father figure has a little bit more ump, so like, if I wear for the rest of my life, at some point I might be like, I need to change this up. But yeah, missing person.

• 1:01:15Maggie Sellers Reum?

  What is your favorite beauty brand that isn't yours or part of the center?

• 1:01:20Speaker 03

  I saw that you had SIF on here. I know it's not beauty, but it's kind of beauty, beauty wellness. I love what she's doing.

• 1:01:27Maggie Sellers Reum?

  Okay.

• 1:01:27Speaker 03

  I love what she's doing on the business side. I think she's incredibly smart and savvy. And she has just like this knack of like, understanding the market and having a really great product. I, I use their products every day. Of course, Summer Fridays, Mariana, Lauren, they're, they're so dear to me. And they were really the start of kind of this whole niche beauty, right? Before, I mean, they started Summer Fridays so long ago. Not so long ago, but way before like a lot of these newer beauty brands have popped up and they really kind of paved that way for so many of these newer brands. So, and they continue and they just launched a lip liner I'm like dying to try.

• 1:02:08Speaker 03

  And I just have to say Sephora in general, I know it's not a beauty brand per se, but it's like a conglomerate at this point. Yeah. Uh, but I see what they're doing right now. And me being a Sephora brand, it's really exciting to see how they're, um, thinking about their partners. They just announced a partnership with Olive Young, which I am so thrilled about, so excited about. I think that's the smartest thing that they could have done. So I'm really proud to be a part of that Sephora family. And I think their, that team there is, is excellent.

• 1:02:42Maggie Sellers Reum?

  What's harder, entrepreneurship, divorce, or co-parenting?

• 1:02:46Speaker 03

  Oh, at the time, you know what? No, entrepreneurship.

• 1:02:53Maggie Sellers Reum?

  Love that.

• 1:02:53Speaker 03

  Entrepreneurship, a hundred percent.

• 1:02:55Maggie Sellers Reum?

  Love that.

• 1:02:56Speaker 03

  Because divorce, it's hard, really hard at the time, right? And then you get to the other side and, and whether you have a good relationship or not with your partner, I luckily do, but you could be like, okay, we're done, goodbye, see you later, right? Or maybe never see you again. With entrepreneurship.

• 1:03:17Speaker 03

  You get to a point and you think you figured it out. Uh-uh. The next thing is right around the corner for you and you get there and you're like, oh, I mean, no, it's it's ongoing and it will continue to challenge you. You have to learn about things of yourself and the business that you would have never imagined that you had to learn of. And you're continuously always put to the challenge of having to grow it and having to become better, which is really, really hard because there's only one of us, right? And of course, now I have an incredible team to help me. But entrepreneurship is ever evolving, ever growing. Divorce is like a end date and you're done.

• 1:04:00Speaker 03

  Co-parenting, I have to say, it's at least for me, I've had a very lovely experience. And if anything, I advise all parents, whether they're married or divorced, to have a co-parent because it's the perfect balance, at least for me. And so co-parenting is a walk in the park for me because I have a great co-parent. So I would have to say entrepreneurship. But you know, it's like anything else in life. Like when you think about something, it's a lot scarier than when you're actually in it.

• 1:04:27Maggie Sellers Reum?

  Yeah.

• 1:04:27Speaker 03

  So when you're in it, you're just like, shit, okay, got to figure this out. Like, let's roll up the sleeves. But when you're thinking about how you're going to do it, that's when it feels scary. But when you're in entrepreneurship, you're just like trying to catch your breath.

• 1:04:38Maggie Sellers Reum?

  Yeah.

• 1:04:38Speaker 03

  You're in it and you're working at it and you're hustling and you're growing it. But yeah, it's never ending, as you know.

• 1:04:44Maggie Sellers Reum?

  If you had to title this season of your life with one word, what would it be called?

• 1:04:47Speaker 03

  Uh. I would call it the harvest.

• 1:04:52Maggie Sellers Reum?

  Oh, I love that.

• 1:04:53Speaker 03

  Um, I think I've been planting for a very long time and I've been

• 1:05:02Speaker 03

  working my entire life. And this year, for the first time, I'm like, I, not that I could ever be lazy or just kick back, but I'm now finally seeing the fruits of my labor and I'm able to enjoy it for the first time and take a bite out of it and be like, ooh, that was a good one.

• 1:05:21Maggie Sellers Reum?

  Oh, my God, I love that. I wish that I had given you this to say it to yourselves.

• 1:05:26Speaker 03

  Oh, good word. I remember that bit.

• 1:05:31Maggie Sellers Reum?

  Tell, tell this version of you this.

• 1:05:34Speaker 03

  Oh my goodness. I have to tell you a funny story. So this entire outfit was borrowed from a boutique called Satine Boutique in Los Angeles, which was owned by my really good friend. I could not afford any designer clothes. Those were Stuart Weitzman sandals that every fashion girl he had back then. This dress, I think it was Philip Lim. But anyways, I was a broke college student. So my friend Jeannie had a boutique and that's how I created outfits for my fashion blog was, because I had no money, she let me borrow her clothes from her store and I would shoot them. And actually, that's how I met my fiance is through Jeannie.

• 1:06:16Maggie Sellers Reum?

  Oh my god, this is a full circle moment.

• 1:06:18Speaker 03

  Full circle moment.

• 1:06:19Maggie Sellers Reum?

  Okay, to answer this question to these pictures of you, if you could tell yourself and anyone listening, one, ages are love note to keep going on the hard days, what would it be?

• 1:06:27Speaker 03

  You are enough, you are beautiful and you are resilient. I think at this time, I felt really insecure and I felt, I really did not like myself at the time. I think more than the look, it was just like who I was as a person. I wasn't satisfied. And so, yeah, I would, and that's something I tell my girls every morning. We drive to school and I would, we repeat the same things. And I would say the exact same thing I would tell my daughters because I know they're gonna go through a period where they're gonna be like, ah, I, I wanna be like her. I don't like myself. And so, that's what I would tell her.

• 1:07:09Maggie Sellers Reum?

  I love that.

• 1:07:10Speaker 03

  Are these all the same photos? Are you popping all these up?

• 1:07:13Maggie Sellers Reum?

  Oh, I just like went and found my favorite photos.

• 1:07:16Speaker 03

  My skinny boyfriend.

• 1:07:18Maggie Sellers Reum?

  Like, it's honestly iconic. It's just, I love like looking back at where we come from. Cause it's so, if you think about our life progression, it is just so beautiful. But at the time, you're like, I'm embarrassed or I don't like this version of myself. And then you get to this point and you're like, wait, this is all for that girl.

• 1:07:36Speaker 03

  You know what I would actually say? I would say, you're gonna get hotter, smarter, richer.

• 1:07:41Maggie Sellers Reum?

  Love you. Thank you so much for coming on. I had the best time with you.

• 1:07:43Speaker 03

  Thank you. I did too.

• 1:07:44Maggie Sellers Reum?

  Honestly, getting to meet your heroes in real life is so underrated. This was so cool. Thank you so much. And thank you, everyone from listening. And I can't wait to see you guys next week. Love you.

• 1:08:04Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, "Am I even doing this correctly? Or do I even want to be doing this?" Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 1:08:48Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:09:09Speaker 07

  Somebody asked me how I define myself, and I didn't know what to say. Because how can someone be defined when we're always evolving? I've been so many things. I'll be so many others.

• 1:09:25Speaker 07

  Because identity's not a performance, it's an exploration. Never the same, but always myself. That's the paradox. "Paradox Intense," and the new Sweet Chemistry by Prada.