$10M Business ideas w/ The Most Interesting Guy In Tech

Want to start a $1M side hustle? Get 100+ ideas here: https://clickhubspot.com/gtb Episode 769: Sam Parr ( ⁠https://x.com/theSamParr⁠ ) and Shaan Puri ( ⁠https://x.com/ShaanVP⁠ ) talk to Sheel Mohnot ( https://x.com/pitdesi ) about $10M business ideas you could be early on. — Show Notes: (0:00) Intro (3:42) 50-year mortgage (11:22) #1 - AI Yard Vision (15:02) #2 - AI Pool Vision (24:05) #4 - Peptides (35:43) #5 - eHarmony for Surrogacy (44:13) #6 - EMS - not the one you're thinking (55:53) #7 - Prediction Marketplaces (56:30) Books are a waste of time (58:13) Message the owner — Links: • BTV - https://www.btv.vc/ • DeepLawn - https://deeplawn.com/ • Roofer - https://roofer.com/ • Hone - https://honehealth.com/ • Katalyst - https://katalyst.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano //

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  We call you the most interesting man in tech and I stand by it. One of the reasons you're great is because you made money in all these random ways that I wouldn't have even ever thought to. You've got a $450 million fund down. He also started Thistle. A food delivery business that's like doing over a hundred million dollars a year. You're an SF running around like rich people, weirdos. What's hot? What are the kids into?

• 0:20Sheel Mohnot?

  Everyone is on Peptides and everyone's got their dealer.

• 0:25Shaan Puri?

  I can't say who was doing this, but on the pitch, I was like, so like, how do you plan to be legit with this whole thing? And he basically pulls up a picture of like the co-founder with like Trump and Kennedy is like, yeah, we're pretty sure we're going to be able to get some things through. Say it with me, crony capitalism.

• 0:42Sheel Mohnot?

  One of my best friends is completely jacked and he does not really work out. He does EMS.

• 0:49Shaan Puri?

  It's gonna go viral because it's gonna be hated and loved at the same time, which is what you need. Dude, I'd rather take drugs. This is the only podcast where you're gonna get AI, a Triple H reference from wrestling. I mean, the, the range is incredible.

• 1:01Sheel Mohnot?

  We're gonna get canceled for this episode.

• 1:12Shaan Puri?

  So one of the reasons you're great is because you made money in all these random ways that I wouldn't have even ever thought to. You like created a domain auction thing and made millions of dollars that way. I think you did like a fee fighters thing.

• 1:24Sheel Mohnot?

  Yeah, yeah, yeah.

• 1:25Shaan Puri?

  Credit card fee fighters thing.

• 1:26Sheel Mohnot?

  Processing, yeah.

• 1:27Shaan Puri?

  Credit card processing. You've got a $450 million fund down. You're probably, you know, if anything is in fintech, I go to you as basically like, hey, gut check. Is this smart or is this dumb? Cause it's easy to fool me. It's hard to fool you. He also started Thistle. Yeah. Yeah. He started to help start a, a food delivery business that's like doing over a hundred million dollars a year. So all these different spaces, guy got married in the metaverse at a Taco Bell, whatever the hell that means. We call you the most interesting man in tech and I stand by it. I have yet to meet a more interesting man in tech. Welcome, Shield, back for round three or four.

• 1:59Sheel Mohnot?

  So happy to be back. Um, also I gotta tell you, since the last time I was on, so many things have happened as a result of me being on.

• 2:06Shaan Puri?

  Like what?

• 2:07Sheel Mohnot?

  Okay. So I was hiring a chief of. Staff and a bunch of people applied, but one person applied and the person who got the job, my current chief of staff is a huge fan of MFM and she was debating leaving her current thing, which was paying her a lot more money, her previous thing. And then she was like, fuck it. I got the opportunity to work with this guy who was on MFM. I'm going to take it. And so she, my chief of staff joined because of MFM.

• 2:35Sam Parr?

  That's a lot of pressure for you. I hate when people say that when they're gonna like, they're like, I wanted to take this big pay cut to work for you. I'm like,

• 2:41Sheel Mohnot?

  It's a lot of pressure.

• 2:45Sheel Mohnot?

  Last time I was on, I talked about wanting to get better at like photography and video with AI. And this guy Jacob reached out and he was like, I can help you. And we went out for like hours in New York shooting. He, he showed me all the cool stuff. And then, I mean, I, your audience must be like the nicest people out there because also like recently I went back and looked at the YouTube comments, usually a cesspool, but your guys are so nice. Everybody that listens to your podcast is super nice. Nobody was like, that guy has a big nose or whatever, whatever people would say on YouTube comments. Everyone was like, just talking me up, talking you guys up. It's great.

• 3:27Shaan Puri?

  Ari, the bots will work and keep paying them. All right. So we got, we wanted to brainstorm with you. So we asked you to bring some ideas, businesses that you think are interesting, would be cool to start. I think we said 10 million dollar ideas, which I don't even know really what that means. But here we are. She'll brought five ideas. Let's run through some of the ideas and then I want to talk about some. Oh, actually, wait, wait, before we go to the ideas. You had a great thing on, there's this idea of this 50 year mortgage and you're my finance guy. You're my fintech guy.

• 3:54Sheel Mohnot?

  Yeah.

• 3:55Shaan Puri?

  50 year mortgage. Trump is like, you know what? More years, the better. Is this a good idea or a bad idea?

• 4:00Sam Parr?

  Wait, can you guys give me context? I don't really follow the news. So I mean, Trump.

• 4:04Sheel Mohnot?

  Sure. So, so right now. A 30-year mortgage is generally the maximum in the United States. So you pay off a home over 30 years. Trump wants to address the affordability crisis, which is a real problem. And it said, what we should do is extend mortgages to 50 years. So you have 50 years to pay it off instead of 30 years. I think it's a terrible idea because basically what happens is you give people more money. So the monthly, the month, the amount that they pay monthly goes down a little bit. But actually, you're not earning equity in the home. After like the average length of time that somebody our age stays in their home is relatively low. And by that time, they'll earn no equity in the home or almost no equity in the home.

• 4:45Sam Parr?

  What's it now? I think the average person spends something like six or seven years right now. It's not a lot.

• 4:50Sheel Mohnot?

  Yeah, I think that's right. Six and a half years.

• 4:52Sam Parr?

  And then on a 30-year mortgage, I think the way it's set up right now, something like the first 15 years is just interest. Is that right?

• 4:59Sheel Mohnot?

  It's not just interest, but you're earning, you're not, you're not earning that much equity. And so here you'd be earning less. But the thing is actually switching from 30 to 50, it doesn't change the payments that much. And the real problem is the 30-year mortgage kind of worked well for an America back then, which was like, you bought a house in your upper twenties and then you retired by 60-ish and you owned your home outright. So even today, for when people retire, the median American when they retire, almost 80% of their net worth is the equity in their home. Wow. So. Yeah, your home is your retirement plan, right? Your home is your retirement plan?

• 5:41Sheel Mohnot?

  And, and part of that is for Americans, you can't spend it. Like if you could spend it, you would spend that money, but because it's in your home, you can't spend it. So I, I don't think the 50-year mortgage really solves anything. And actually, probably what it does is drives asset prices higher. So Japan did this in the eighties. They, they had a bunch of problems, like interest rates were zero and asset prices went through the roof. At one point, a single property in Tokyo was worth more than all of the real estate in California. Like it was an insane bubble and part of that was. They extended mortgage times to 50 years and actually some people got 100 year mortgage. So like your grandkids are on the hook for the problem that you buy.

• 6:26Sheel Mohnot?

  And asset prices went through the roof and then leverage is nasty when it collapses. When prices drop a little bit, you're you're pretty screwed. So home prices have actually gone down so much so that there's still half of what they were in 1989.

• 6:41Shaan Puri?

  In Japan.

• 6:42Sheel Mohnot?

  In Japan, yeah, in Tokyo.

• 6:44Shaan Puri?

  Did you say one property was worth more than?

• 6:46Sheel Mohnot?

  Which property? So, okay, so it was the land value under the Imperial Palace. And so that's it's about a half, a half square mile of space in Tokyo.

• 7:01Shaan Puri?

  So, okay, so maybe, maybe, maybe a bad idea. Yeah, from what I understand, because when rates drop here, basically the sellers just raise the price. Because they're like, oh, you're you're buying not really on the whole price. It's like, what do I owe per month? And what can I qualify for? If I can, if my monthly payment is X, I can afford that.

• 7:19Sheel Mohnot?

  Yeah, exactly.

• 7:20Shaan Puri?

  So what happens is when your monthly payment goes down, whether it's because you stretch the payments over 50 years or the rates go down, what happens is the sellers just can justify a higher price. And it didn't affect anything. You just end up paying more because I think in a 30 year mortgage, I think you pay whatever the home price is plus something like, what is it? 50% or something is because the interest compounds over 30 years. And if it's 50 years, you're going to basically pay almost double the the the list price of the home because you pay so much more in interest.

• 7:49Sheel Mohnot?

  Yeah, exactly. So I think the solution, like, we do have an affordability crisis, no question. But the solution is not to induce demand. Because if you induce demand, what happens? You have the same fixed amount of properties. You're just making prices go up. So the solution is creating more supply, like making it easier to permit, like all this kind of reform to build more housing, make it make it cheaper to build housing.

• 8:15Sam Parr?

  I was listening to this person who had a different take on affordability. He was like, are things less affordable today than they were in the sixties? He goes, look, here's the deal. In the 1960s, your version of a family vacation was a road trip to a state park once a year. Okay, you never traveled. You didn't go on a plane. You lived in an 1,800 square foot home in Dayton, Ohio. Okay, like you had a crappy car, you didn't eat out and you never took vacation. Now, young people today, they want more things, which is totally fine. They want to go international once a year. They want to go on these cool trips. They want fancy phones, a new home. Even the, the, the average home nowadays is a new home with two ACs and a, a beautiful build with a really nice kitchen and a really nice bathroom.

• 8:59Sam Parr?

  And they're like, is it more, is it, are things less affordable? Or do people just want more stuff? And it was like, it was like an interesting take where I was like, that's okay. That actually does have a good point because even when I grew up, I didn't go, and this isn't like a, oh, I was so poor, but like I didn't go on a plane until I was 18 years old, like we never, we didn't take like vacations like I do now. We didn't, I remember like the AC was broken one summer and we just like left the windows open, like it was a lot.

• 9:23Sheel Mohnot?

  Shared rooms, like bunk beds. There'd be like two or three kids in a room. Now each kid needs their own room. Like you said, Sam, like 1,400, 1,500 square feet was like a nice sized house. And now that's not the case.

• 9:35Sam Parr?

  Have you guys ever seen the TV show The Wonder Years?

• 9:37Sheel Mohnot?

  Yeah.

• 9:38Sam Parr?

  And it's like, yeah, one father, the husband could provide for the whole family, but he was angry all the time. He worked at a factory where he got like black lug and like.

• 9:48Sheel Mohnot?

  Be a man.

• 9:49Sam Parr?

  Yeah, like he was like borderline alcoholic and he was like frumpy all the time. They didn't go anywhere. When they did, like the car broke down, like times were different.

• 9:59Sheel Mohnot?

  Yeah, I, I think, so taking the other side though, I think we shouldn't be telling people like you shouldn't want these things. I think we should say.

• 10:06Sam Parr?

  I'm not saying that, I'm just joking, but yes.

• 10:08Sheel Mohnot?

  Yeah, so I, I think, I think we should make stuff cheaper and I think we can do that, making the cost, the inputs cheaper. I, I think it's all possible, but I, I hate demand side adjustments.

• 10:21Shaan Puri?

  The way you said that so, so made it so simple to me, which was if you make, if all you do is increase demand and the supply stays the same, you're not going to make things cheaper, you're going to make things more expensive. It's like, yeah, that, that obviously makes sense.

• 10:35Sam Parr?

  All right. So a lot of people watch and listen to the show because they want to hear us just tell them exactly what to do when it comes to starting or growing a business. And really, a lot of people who are listening, they have a full-time job and they want to start something on the side, a side hustle. Now, a lot of people message Sean and I and they say, all right, I want to start something on the side. Is this a good idea? Is that a good idea? And again, what they're really just saying is just give me the ideas. Well, my friends, you're in luck. So my old company, The Hustle, they put together a hundred different side hustle ideas. And they have appropriately called it the Side Hustle Idea Database. It's a list of a hundred pretty good ideas, frankly. I went through them. They're awesome. And it gives you how to start them, how to grow them, things like that. It gives you a little bit of inspiration.

• 11:18Sam Parr?

  So check it out. It's called the Side Hustle Idea Database. It's in the description below. You'll see the link. Click it. Check it out. Let me know in the comments what you think.

• 11:27Shaan Puri?

  What do you got, Sheila? Hit us with your first one.

• 11:29Sheel Mohnot?

  Okay, so a lot of these are based on like what's going on in my life today. So I am trying to redo my backyard. And I redid it like 10 years ago and it's like kind of a shit hole now. I want to add pavers. I want to add like a nice, maybe a waterfall, something like that. And so I've been reaching out to all these landscapers, all these backyard specialists. And the process sucks. It takes them forever to get back to me. And then they come here, all they do is measure. And like I knew the measurements to begin with. And scheduling that on my schedule and their schedule sucks. And they're coming from like an hour away sometimes just to do this like 10 minute thing. And then once they take the measurements, they're super busy. They don't get back to me for a week.

• 12:14Sheel Mohnot?

  And so then I'm like, can I really trust this guy? And I was talking to a guy who built a company in this space and said like, one of the things that's really important to them is just getting back to you quickly. And if they get back to you quickly, you're way more likely to purchase from them. And this is a fairly large purchase. Let's let's say $50,000. And so I was thinking, there's got to be a better way. And you could solve this with AI in part. So all I could do is give them my address and they know what my backyard looks like. Like they can get the measurements from satellite imagery. And they could actually give me a design. Like they could, it could either not show up at all. Or when they show up, they could have an iPad with a bunch of sample designs of my place. How amazing would that be?

• 13:00Sheel Mohnot?

  And the idea for this came to me from a buddy of mine who has a company called Deep Lawn. All they do is they help lawn companies quote. And so the lawn company, you put in the address. It looks at satellite imagery, uses some AI to determine how much grass you have, comes up with a square footage. It knows what you charge and it instantly gives them a quote. And they charge like a couple of dollars per quote. But there's so many lawn care companies, so many lawns out there, that it's actually a pretty good business. And it's simple. This is actually like one step beyond that. It's not just giving you a simple quote, but it's giving you a bunch of designs and stuff like that.

• 13:43Sheel Mohnot?

  And I think, I think it's very doable and it would solve a problem that I have if these guys used it.

• 13:49Shaan Puri?

  So it's really interesting you say that. Ben had told me about a business that's very, very similar in the roofing space.

• 13:54Sheel Mohnot?

  Yeah.

• 13:55Shaan Puri?

  Uh, so if you go to roofer.com, so it's R O O S R dot com. And the guy's doing the same thing. It's just the quote part. So basically I guess the way that roofing works is if you want to get a roof or repair or whatever it is, the guy will come out. So you gotta do the same thing you said, schedule it, comes out. Just gonna check out the roof today, gonna, gonna give you a quote. And the roofers hate doing this step because anyway, they make no money in the quoting process. They need to get the job. They gotta go all the way up the roof. They gotta schedule it. They can only do so many in a week. And so what this guy was doing, I don't remember, I don't remember exactly the method, but I know what he was doing, which was. He's like, hey, he would go to the roofers and say, hey, anytime you need a quote done, I'll do the quote for you. You know, you just pay me like a small amount basically to go do this quote for you. And I think he was using either.

• 14:39Shaan Puri?

  Drones or imagery in some ways, I think it was drones, the drone would fly by. It would auto do the quote for you. So you would have a way faster quote, which increases your odds of getting the job. You didn't have to go do it yourself. It can scale. So it could do way more quotes per week than the, than the roofer could have done themselves. And it takes off like, you know, one part of the sales funnel that they really hated doing. Um, and I think this business is doing really well. I think he's bootstrapping this. I'm not entirely sure, but I think this is, this business is doing really well. Last time I heard the numbers for it.

• 15:07Sheel Mohnot?

  Yeah. And I think you could do the same thing for like pools, decks, pergolas, like playgrounds, uh, fences, outdoor kitchens, like all, all this kind of stuff would be fairly easy to do. So you could build, you could build this in one niche and then go into all the others.

• 15:24Sam Parr?

  You guys remember the, um, there was like two or three tech guys that like left their like seemingly great tech companies, I think. And like started bathroom remodel businesses. I think the first one was this, was this guy named Roger. So Roger was like previously like, uh, I think he started Zynga or something like that.

• 15:40Sheel Mohnot?

  He, he founded Mafia Wars, which was part of Zynga.

• 15:44Sam Parr?

  Okay. Sorry. I'm in the ballpark.

• 15:45Sheel Mohnot?

  Close. You're in the ballpark.

• 15:46Sam Parr?

  I'm not right. Um, okay. And then, but like Gixter was like a, like a, you know, raised by, raised money from prominent investors. And then he left to start made.com, which was basically like a, you know how like the best barbers, you go and you sit down in the chair and they're like, what do you want? And you're like, oh, just do like a little here. I don't know. Just like, give me like the Justin Bieber and the, the great barbers are like, there's option one, option two, option three, option four. Here's the menu. Which one do you want? You're like, give me that one. Give me the four. He did that for bathrooms and it like killed it. And then the second guy was this guy, I think named Luke, one of the co-founders of Casper. He left Casper and he's start a, I think, I think bathrooms and kitchens.

• 16:26Shaan Puri?

  It's called Block, Block Renovation.

• 16:28Sam Parr?

  Was it just, and it was, was it both of them or just bathrooms?

• 16:32Shaan Puri?

  Same thing. It was bathrooms. Maybe now they expanded to kitchens. And by the way, I don't know how these businesses have all done now, but like, super interesting where it was like, hey, here's four. You can pick off the menu. You want your bathroom to look like this, this, this, or this. And it was like, running Facebook ads. We talked about this years ago on the pod. Running Facebook ads for people who wanted upgrade their bathroom, which is not how they were, how any other construction company was selling to customers. So you had this new channel. And they're requiring customers to do these like expensive bathroom renovations using this like, kind of pick off the menu model, which I thought was pretty fascinating.

• 17:04Sheel Mohnot?

  I think it's interesting, but it's, it's so complex and things can go wrong and get bad reviews based on your partner or whatever. I feel like it's a very complicated business. I don't know why. I think Roger sold made to like Home Depot. I don't know. I don't know how good of a business it was. What I like about this one is it's really software. Like you just have to sell these folks. And you're not on the hook for anything else. And it can be a pretty lean team. I think you can easily do 10 million of revenue on this business.

• 17:31Shaan Puri?

  Right. I love, I love this because you know, I hate when people want to start a marketing agency because you're signing up to be a genius every month.

• 17:38Sheel Mohnot?

  Yeah.

• 17:38Shaan Puri?

  It's like, oh, I'm going to be, and, and every business really cares how their marketing is going. And they're going to be on, they're going to be on your ass and you got to continually be fighting versus things like compliance. It's like, nobody wants, nobody cares how their compliance is going as long as it's not a problem. So similarly here, like roofing, it's like, doing the quote is very different than the emotional purchase of a new bathroom that's going to go in our master bath. I really care how the grout was done or whatever. I don't know what that word is. I just used it. Did that work? I don't know.

• 18:06Sheel Mohnot?

  Yeah, you're there.

• 18:07Shaan Puri?

  So, so, so you know, you want to sell things ideally that people don't have extreme like preference and emotional attachment to because you're, the, the bar for delivery is so much higher than it is for boring things that they don't really care about. So you see, I, I like the, I like the example you gave better. And also the fact that you could do it for, if you could do it for roofing, you can do it for lawns, you could do it for pools. It's a blueprint business. Anybody can go do these businesses.

• 18:32Sam Parr?

  Is it true? Is it, is the stereotype true of Indian guys that they don't like being handy?

• 18:36Shaan Puri?

  That's like saying, do white men not like to jump? Like, no, it's not that we don't like being handy. We're just not handy. Okay. Like all, all the, all the blood rushes to our brains. There's just nothing left in the limb.

• 18:47Sheel Mohnot?

  My dad likes being handy, but. Like I've looked at, he owns some apartment buildings and I've looked at reviews and people are like, whenever I need a problem, there's like Mr. MacGyver who's like trying to solve it with like, he doesn't have the right tools or anything, but he like creates some crazy way to solve some problem.

• 19:06Shaan Puri?

  The Indian handyman comes to your house when you have a problem and just convinces you that it's okay and you need to compromise and life is not about getting what you want.

• 19:13Sheel Mohnot?

  Yeah, it'll be fine.

• 19:16Sam Parr?

  And now looking at you guys now, just talking about like, you know, like bathroom remodeled startups.

• 19:21Shaan Puri?

  No, but this one works. This is an Indian friendly business. It's satellite images.

• 19:24Sheel Mohnot?

  Exactly.

• 19:25Shaan Puri?

  Price quoting and then you hand it to a strong guy who's gonna be able to go do the manly stuff.

• 19:31Sheel Mohnot?

  Exactly.

• 19:32Shaan Puri?

  Strong idea with number one. Alright, let's go to number two.

• 19:34Sheel Mohnot?

  So that's number one and then number two is maybe an offshoot on that. Like you could start with number one and go into number two. But every, let's use this backyard guys. So every service business runs the same workflows. Like you get a call or an online whatever, thumbtack. So you have to answer calls, you schedule jobs, then you dispatch a crew, you follow up and you respond with an estimate and then, you know, you schedule the job and then you ask for reviews. And I think all of that stuff, a lot of that stuff is super automatable. And I think the big unlock is actually AI voice. Like I think a lot of people are sleeping on how good AI voice is already today

• 20:18Sheel Mohnot?

  and how useful it would be for something like this. Actually, yesterday or the day before, Bill Ackman posted something about Elon Musk and he was like, I'm not sure if this was AI or not. And like the three of us are like, are you fucking kidding me? It's obviously AI.

• 20:34Sam Parr?

  What was it?

• 20:35Sheel Mohnot?

  It was a fake video about Elon Musk and it was so obviously fake, it like didn't have his mannerisms or anything. And it was like talking slowly. It was kind of his voice, kind of not. But the fact that Bill Ackman, I don't know how old he is, maybe 60, he couldn't tell. Or he was like, I'm not sure if this is AI. So that means that AI voice is already good enough. If Bill Ackman's fooled by this video, then like a lot of people are fooled by AI voice. So already the service providers should be having AI voice do the work for them. And I think it's already good enough. It's just gonna get better in the next year. So I think instead of a contractor hiring an office manager, you give them an AI office manager for like a few hundred bucks a month.

• 21:20Sheel Mohnot?

  And it's actually, you, you might think of it as, as a money saving thing, but it's actually not, it's more than that. It's like you have super fast response time, people responding around the clock. Like I, whenever, what, when I decided to do this backyard remodel was like a Sunday afternoon and nobody's responding to me then, but like the first person to respond is way more likely to get the job than the next person and the person after that. So like you respond super fast. There's no missed calls. You text to follow up, like it does all that stuff for you in a super easy app.

• 21:56Sam Parr?

  Man, so we have Alex Hermosy comes on to the pot a bunch and he's one of our buddies. He's got the, he like runs these like seminars or these like events that you can go to that look really cool. And we're, I wanted to see like how good his sales funnel was. And so I went to like sign up to like a call. And like, as I clicked like confirm calendar, I get a phone call from a guy and it's his name Xavier and I'm like Xavier. He was like, Hey Sam, what's up? I just saw you booked a call. I just want to like confirm a couple of details with you and make sure we're good. And if you want, I could like move the appointment up, whatever. And I go, I don't believe this is you. He goes, it's a real person. And I was like, FaceTime me right now. He's like, well, we don't have Face. I go, well, you, you know, my number, FaceTime me. Like, I know you have an iPhone. And so he FaceTimes me while he's talking to me and it was him. It was totally him.

• 22:40Sam Parr?

  And like, it kind of like got me bought into this idea of calling leads like within minutes, within minutes. And like, there's been so many times where I bought Yelp or been on Yelp. And I'm like, literally the first person that will respond to my car wash like request is coming to my house right now. I don't care how much it costs, the first person.

• 22:58Sheel Mohnot?

  Exactly.

• 22:59Shaan Puri?

  And Sheila, what do you think is going to be the challenge of, uh, cause I've seen it, this idea makes so much sense to me. And there's, you know, there's a couple of them out there. What do you think is going to be the key? If you're the founder, you're running a business like this. What do you think you need to do to win? What would you do in your maybe go to market or like, how would you? How would you take this idea that I think a lot of people are gonna have? But how would you end up being the winner? What do you, what do you think would make the difference between winning and fourth place?

• 23:24Sheel Mohnot?

  Yeah, so it's too bad that AI robo calling is illegal. Cause what I would probably do is just have my voice. I would just have my voice agent call each of these people, right?

• 23:38Shaan Puri?

  Right.

• 23:38Sheel Mohnot?

  So maybe you can do it where like, I don't know what the legality of this is, but like, maybe you do it where you call, your AI voice agent calls in and you're on the call. And it, it, maybe it's fine then. And the AI voice agent is so good that you convince them. So you just call each of these people and convince them that their agent is so good. Like, don't you want to try this? Try it for free. I'll just send you leads right now. And you do it that way and, and it can be a great business.

• 24:11Shaan Puri?

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• 24:35Sam Parr?

  Uh, I want to ask you, so you have like two or three more ideas on here that are actually really good. The one that is like, like the, has the least amount of information on it. I actually have a question about it.

• 24:43Sheel Mohnot?

  Let's do it.

• 24:45Sam Parr?

  So you put on here, something about peptides because everyone, because everyone in SF is doing it. And this is me just like wanting to get information. So you're, uh, peptides, um, basically the, it's a category of drugs, whatever. We could talk about it, but like oftentimes people use peptides and TRT and, uh, HGH like interchangeably or in the same ballpark. Um, are you saying that all the nerds in SF are now on testosterone? Or?

• 25:13Sheel Mohnot?

  Everyone is on peptides and everyone's got their dealer. So, so the way this works is like peptides are like these amino acids that tell your brain to, to repair or regulate something.

• 25:31Sam Parr?

  They're like precursors to protein or something like that where you can like.

• 25:35Sheel Mohnot?

  So it's really good for a bunch of things that your body can do and regulate. So like healing, body composition, like give you more energy, control your appetite. Those are GLP ones. The problem is, the problem with this business idea is they're not legal or they're, they're legal for research purposes.

• 25:54Sam Parr?

  They're not approved for the applications that people are using them for.

• 25:58Sheel Mohnot?

  That's right. So I don't know where the opportunity is here, but it's like really complicated to use them. And like in San Francisco, everyone's doing it. So your friends are doing, and they're like, oh, I got this peptide and it's been so great for me or whatever. And of course, like there are challenges in it not being FDA approved, but I think for the most part, these are things that people have been using for years and, and have some sense of efficacy on. But, um, you know, people are getting semi-glutide, like Ozempic and, and other Ozempic like things via peptides. And so a lot of people right now, longevity is a huge opportunity. You've seen like function health and superpower and others do really well there.

• 26:43Sheel Mohnot?

  So there's a ton of, ton of interest, but the experience I've had with peptides is confusing and sketchy. So I actually haven't, I haven't tried them yet, but I have tons of friends who are talking about it. So I feel like there's some educational opportunity. There's some like dosing guidance, safety, some high trust supply chain and coaching opportunity in this space, but I don't know what it is. And the FDA approval thing obviously is a big problem.

• 27:11Shaan Puri?

  Uh, interesting. So you're saying maybe right now, because the legality and the approval part of selling the things directly is sketch.

• 27:18Sheel Mohnot?

  Yeah.

• 27:19Shaan Puri?

  You would build the biggest, most trusted information source so that when the time comes that this becomes more clear, you either become the highest value affiliate or you yourself could start to, to deal some, deal peptides.

• 27:32Sheel Mohnot?

  Exactly. Exactly. Right. Have you guys heard of peptides or you have friends on them?

• 27:38Shaan Puri?

  I heard of it because Sam, like five years ago, before peptides was really a thing, told me his Achilles hurt and then he was on some Reddit forum and got a vial of something and injected it into his body. And I was like, bro, what are you doing? You know, just taking drugs off the internet? And he's like, it's amazing. I feel like Wolverine.

• 27:57Sam Parr?

  Yeah, BP 157, baby.

• 27:59Shaan Puri?

  Oh, people love BP 157. I have that pain. Somebody told me about it.

• 28:03Sam Parr?

  My daughter, who was just born, that's her middle name, BP 157. Like, I love that stuff. So, yeah, look, like, I've always been like into this type of stuff. And if you listen to the podcast, you know, I'm gonna kind of brag a little bit here, but like, semaglutide and Ozepic, dude, when it got popular, that was old news to us on this podcast. We had been talking about it. All right, I had already overdosed on it. I could have told you all about it. And then, and so I was into this stuff in San Francisco. And then I moved to Austin, and that's when I really got my fix, man. Like, every Jack guy ever was like showing me all the cool stuff that they're doing. And not a lot of the stuff was like, it wasn't like, I don't know, actually, the definition of a steroid, but it wasn't like an anabolic,

• 28:46Sam Parr?

  like, make your muscles huge. But there was like BP 157 for when I hurt my Achilles. Someone was like, you should try this, or you should try it on your shoulder. And there's all these like, weird peptides and weird things that were around longevity, not like, how do I look like Triple H, like, you know, in wrestling? Like, not like, how do I look huge, but how do I like live a long time? And so, yeah, I've been fascinated by all this stuff. And I think that, I think there's a lot of really interesting stuff. And I still test all of the stuff. And I got a guy. I text him. I got a guy. I text him and I Venmo him. It's incredibly shady. However, Sean and I invested in a company called Hone. Hone first, well, I forget what they're originally called.

• 29:24Shaan Puri?

  Peak? Peak Health or something like that?

• 29:25Sam Parr?

  Yeah, I don't even remember. But they were originally just TRT. Now they do everything. And we get their monthly updates. And this is like the chart, it's like, you want the chart to look this way. And I think that they're doing a really good job of not looking like, you know, for a long time, actually, we talked about TRT clinics, Sean and I, you and I did. And it was like, dude, the biggest TRT clinic is like this guy based out of Vegas, and he's got these like stores, and you go to the store to get your TRT and they have like lazy boy leather sofas and like Monday night football on and it's like it was like the lamest like most untrustworthy thing and so Hone is actually a good example of they do they also do female stuff too. I don't know what type of drugs women take, but they sell women drugs as well. Um, and they've done a much better job of

• 30:06Shaan Puri?

  It's not like Spanish where there's like the male and female

• 30:09Sam Parr?

  Yeah, I don't know.

• 30:09Shaan Puri?

  Pronunciation of the verb.

• 30:10Sam Parr?

  Yeah.

• 30:12Shaan Puri?

  Testosterone, like, you know, what are you talking about?

• 30:16Sam Parr?

  Yeah, I don't know. Whatever you guys take, whatever you're into. I guess there's a little bit of everything for everyone.

• 30:21Shaan Puri?

  This is the only podcast where you're gonna get AI TRT, H, a triple H reference from wrestling. I mean, the the range is incredible. Dude, I looked at this peptide business recently to same thing. I'm like, okay, clearly there's demand, right? But the yeah, how do you do this legally? And what's the good way to do this? And I can't say who was doing this, but on the pitch, I was like, so like, how do you plan to be like legit with this whole thing? Cause it's unclear what the what the legality is going to be of this. And he basically pulls up a picture of like it's like the co-founder with like Trump and Kennedy is like, he's like, yeah, we're pretty sure we're going to be able to get some things through.

• 31:04Shaan Puri?

  Oh, wow. Okay. That's like probably one of the best slides I've ever seen in a deck.

• 31:08Sam Parr?

  Yeah, he pulls out, he pulls out a card from his wallet. He goes, I have an answer right here. You're like, sir, that's a get out of jail free card from the game Monopoly. That doesn't work.

• 31:18Shaan Puri?

  And so I was like, I think actually, yeah, being we're really close with Bobby Kennedy would be like a perfectly reasonable part of your business plan right now. So.

• 31:26Sam Parr?

  Is that really what he said?

• 31:27Shaan Puri?

  Literally, yeah, they were like, hey, we they're pro this, it's gonna pass and we're like, you know, we're gonna do everything the right way. One thing they pointed out rightfully so is that everybody who's in this space right now is like the kind of like, you know, like the early kind of crypto community, like kind of mid-stage crypto community where everyone's just trying to get a quick buck. And they're gonna go like foul and like you could just be Coinbase, right? And you could just be like, hey, we're just gonna do things the right way. And we trust that over time, this will become more and more, uh, you know, mainstream. But we're just gonna do things the right way from the beginning. And like what Coinbase did where like, you know, all the other crypto, you know, exchanges sort of fell off. Is I think a valid strategy in this case.

• 32:06Sam Parr?

  They're like, say it with me, crony capitalism.

• 32:09Sheel Mohnot?

  Oh dude, this is, this is a good topic because there's so much of it. And actually like, I have never In the past, I'd never seen anybody pitch like a core part of their pitch as being I'm close to administration. I've heard so many pitches about that now, which which is kind of sad, honestly, but it is what it is.

• 32:31Shaan Puri?

  Like slide 13, we know a guy.

• 32:33Sheel Mohnot?

  Yeah.

• 32:34Shaan Puri?

  What? Why is this in your deck?

• 32:37Sheel Mohnot?

  Totally. Actually, like I've been searching and chat GPT will not answer me a bunch of questions I have because it says peptides are not medically cleared. Like we can't answer this question. So like, one of my main sources of information is gone.

• 32:52Shaan Puri?

  Right. By the way, again, a little can we do a little politics tangent real quick? Earmuffs if this bothers you, but Sam, I just thought you'd find this entertaining. Did you see the Trump thing about, um, do you know who CZ is? Do you know who CZ is from Binance?

• 33:06Sam Parr?

  The Binance guy, didn't he like pardon him? But Trump definitely doesn't know who that guy is.

• 33:11Shaan Puri?

  So he pardoned him and then he gets interviewed. So the guy was in jail, I think for four months or something like that. And this guy owned like the biggest Asian crypto exchange and was like in whatever it was in in in hot water for money laundering and wire fraud, like a bunch of stuff where it's like, you know, bad people are sort of using your exchange to to do money laundering or something. And they they asked him, they were like, but you pardoned this guy. And then he bought like $2 billion of your son's cryptocurrency. Like, don't you see how that seems bad? Like, why did you pardon him? He's like, here's the thing. You want to know what? You want to know? I don't know who he is. And I was like, wow, the audacity. It was just the audacity of saying, I don't

• 33:54Shaan Puri?

  even know who he is. Don't know anything about the guy. And he pardoned him. I just thought that was one of the most crazy things I've ever seen. It's like, this man is, this man has no fear. He's not afraid of anything. He is, he does not fear anything if he's gonna say that.

• 34:10Sam Parr?

  The, what was the guy from Nicola?

• 34:12Shaan Puri?

  Trevor Milton.

• 34:14Sam Parr?

  He pardoned that guy too. That, what the hell, man? And then they looked into it. They're like, oh, that guy donated.

• 34:21Shaan Puri?

  Yeah, it's a get out of jail not for free card. Get out of jail at this fixed price.

• 34:26Sam Parr?

  Yeah, that was insane.

• 34:27Sheel Mohnot?

  And the price is actually very low. It was like a couple million dollars.

• 34:33Sam Parr?

  And did he really say that word for word? He was like, I don't know.

• 34:35Shaan Puri?

  You know the thing where it's like, you're not, you're not ugly, you're just poor? It's like, you're not, it's like, you're not, you're not a criminal, you're just poor. You know what I mean? It's like, you can get out for, if you got access to a couple million dollars.

• 34:47Sam Parr?

  Well, there's that, um, there's that joke, I forget who, where it originally came from. They're like, look, if you own the bank, like 50 grand, that's a big deal. That's a, it's really bad for you. But if you own the bank, if you owe the bank 500 million dollars, that's really bad for the bank.

• 35:01Shaan Puri?

  Yeah, that's the bank's problem.

• 35:03Sheel Mohnot?

  Yeah. The other one that was crazy was that George Santos. That, I just thought it was so funny, like, this is like a congressperson who like lied about everything. Like, he would have a different college that he went from each time you talked to him. He claimed to be-

• 35:17Shaan Puri?

  Oh, the guy said he was Jewish.

• 35:19Sheel Mohnot?

  He said he was Jewish, and then he was like, oh, I meant Jew-ish, kind of Jewish.

• 35:24Sam Parr?

  Out here where I live, there was like a New York congressman or something like that, like kind of a, or the local senate, I don't even remember what it was. Not that important, but he was like, he was, he was a gay Brazilian guy, I think he's Brazilian. And, yeah, he had the audacity to tell people that he was Jewish. And they're like, George Santos, I don't think you're Jewish. He goes, oh, I didn't say I was Jewish, I said I was Jew-ish, like, I'm like, hanging out with like Jewish people.

• 35:50Shaan Puri?

  Honestly, it's an all-timer.

• 35:52Sheel Mohnot?

  It's an all-timer. And then, like, he had so much audacity, like, he claimed that his mom died in 9/11. But like, there are very good records of who died in 9/11. And he, he, he like, lived in Brazil at the time, there was no chance that that was possible. He just, anyway, pretty, pretty incredible.

• 36:10Shaan Puri?

  All right, earmuffs can come off, I know the politics. Uh, all right, so, what else you got?

• 36:15Sam Parr?

  Oh, the surrogacy, the surrogacy thing, or the EMS thing, those are all cool.

• 36:18Sheel Mohnot?

  Okay, okay.

• 36:19Shaan Puri?

  Let's do the surrogacy one.

• 36:20Sheel Mohnot?

  Okay, let's do the surrogacy one. So, okay, so, personal note, my wife and I, we're like, old, I'm, I'm, I'm 43, my wife's 40. And, uh, my wife has a genetic condition that we need to screen against. And, um, being pregnant can trigger this condition that she has. So, our doctors have said, if you can avoid pregnancy, you should do so. And we were like, okay, we can afford it, let's do it. So- Started going down the surrogacy path. And for those of you who don't know, surrogacy is when another mother, another person carries your child. And so you you transfer your embryo to that person and then they carry your child. And it's growing very substantially. So like, this wasn't really a thing not that long ago.

• 37:05Sheel Mohnot?

  And then actually, New York only legalized it five years ago. So it's still growing very rapidly. It's obviously extremely common in the gay community because that's the only way they can have kids. You know, their own their own children. And it's it's actually a very complicated thing how it works. There are a bunch of surrogacy agencies out there. And the surrogacy agencies, they have a a number of women that they work with, carriers. And and then they try to match you. But the way it works is they can only introduce you to to people that are in their platform. So imagine if it was like, and it's it's a matching thing. Like, there are a bunch of things that we care about. There's a bunch of things that she cares about.

• 37:49Sheel Mohnot?

  We ultimately found a great match and she's she's wonderful. We love her.

• 37:53Sam Parr?

  And how much is it? And how much does the woman get?

• 37:56Sheel Mohnot?

  Yeah, so it costs roughly $150,000 to $200,000.

• 38:02Sam Parr?

  Okay.

• 38:03Sheel Mohnot?

  And that goes to her plus the agency takes a cut? Is that how it works? Agency takes a cut, she gets a certain amount. So I think in our case, she gets $75,000 roughly. Something in that ballpark. There are a bunch of there are a bunch of things that, you know, there's a base fee and then a monthly fee and travel and time off work and all sorts of childcare, all sorts of stuff that's embedded in that. And then there are a bunch of there's like legal fees and then, of course, there are medical fees for like actually doing the transfer and her healthcare and her insurance that we pay for.

• 38:35Sam Parr?

  And do you get to hang out with her? Or is it like, do you see her on a monthly, like do you check-ins or?

• 38:41Sheel Mohnot?

  Yeah, so we we hung out with her like so we're in San Francisco, she's in Las Vegas area. We've hung out with her. She's she's come to our house. We like her. We text with her. Um, you know, when the transfer happened, we sent her stuff like we, you know, we've, we know what her family life is like, all sorts of stuff. The thing I didn't realize going into this is there are a bunch of things that you might care about or that somebody might care about that are important in making this match. So like, I thought, like, I didn't really know what I would care about, but we've talked to people who care about, like, what do they eat? Are they eating only organic?

• 39:22Sheel Mohnot?

  I met a Hindu person who said their surrogate can't eat beef during the time of pregnancy. People obviously care about, um, would they abort if medically important? Are they okay carrying twins? Would they have a C-section? And then there are all sorts of other stuff, like, do you want to have a relationship with this person? Like, we really like our surrogate. Like, we, we, we check in with her all the time and she texts us back. But anyway, there are all these things that you want to match on, but the way it works is like, each agency only has a few folks that you can talk to and, and make that match. And it would make a lot more sense if you had a, like a dating app, like eHarmony. Here are the things I care about, here are the things they care about. So it makes sense for it to be a larger thing.

• 40:07Sheel Mohnot?

  Imagine if you were buying a home and your real estate agent could only show you homes that they had listed. That's kind of what it is today. I think there's an opportunity in making this much more common. I think people don't realize how many medical challenges people have, and that being the reason they're not able to carry and not, not able to have kids. I think if people knew that, some of the stigma about this would go away and you'd have more people who want to be surrogates, want to be carriers. So I think there's an opportunity to create a company that does this for people and, and is a much broader agency than what's out there today and sort of does this matching process, brings people on, um, sort of recruits carriers.

• 40:50Sheel Mohnot?

  That's really the, the challenge right now is there are not enough carriers. So I think you have to. Create more carriers and to do that, you sort of market, you offer them a higher portion of the payment. So like, I think by automating some of this stuff, instead of it being a manual process where like our agency, you know, the lady's going like word of mouth to find new carriers. I think you can automate a lot of that process and, um, and create an awesome business. But I don't think this is going to be a billion dollar company. Like, I think there are maybe five to 10,000 births in the United States every year, uh, from surrogacy. And I think that'll probably expand, but I don't think you can build a billion dollar company here.

• 41:32Sheel Mohnot?

  I think you can build, I think you can do something great for the world and, you know, run a company as well.

• 41:38Sam Parr?

  How do they recruit these women now? That's such a strange way to recruit someone like.

• 41:43Sheel Mohnot?

  It's a great question. I don't know. Um, but I think what they do is there are all these communities, Reddit, Facebook, et cetera, where people are posting and, um, you go there and people and a lot of the agencies are there just recruiting.

• 41:57Shaan Puri?

  Can I go full, full crazy here?

• 41:59Sheel Mohnot?

  Yeah.

• 41:59Shaan Puri?

  Surrogacy MLM.

• 42:01Sheel Mohnot?

  Yeah.

• 42:01Shaan Puri?

  I think an MLM has solved the marketing challenge of how do you recruit other women to go like, kind of do this thing for money. And this is just the like premium. Why sell makeup and candles? When you could have a downline generating, you know, a hundred thousand dollars a pop, right? Like this is a, it's a premium MLM.

• 42:20Sam Parr?

  Man, I've, I, it's so crazy. I've got so many friends doing this. When I was a little kid, like, or in my earlier twenties, like the only thing I knew about surrogacy was that Amy Poehler movie where she, you know, she's like the surrogate, she's the surrogate for Tina Fey and she like eats Big Macs. And it's like, can we change her to be healthy? And like, that was like, that was the, the, just the movie. But I didn't know anything about this. And now I think I probably know five or six or seven friends that are, have done it this way. It's a pretty wild experience. It's also like, science is amazing. It's one of these things where I learned about this and I'm like, this is just absolutely insane. I can't believe this exists.

• 42:55Shaan Puri?

  So Sheil, if you said there's 10,000 surrogate births a year roughly, you think that's ballpark, right?

• 43:00Sheel Mohnot?

  Yeah, it's growing fast. I think it's growing like 10% a year, but let's just say 10,000.

• 43:04Shaan Puri?

  So if it was 100,000 average spend per surrogate surrogacy, that's a billion dollars a year of sort of revenue generated across all the different agencies today.

• 43:16Sheel Mohnot?

  But yeah, but note that most of that goes to the surrogate.

• 43:20Shaan Puri?

  So Right, you know, if you you're a venture investor, right? Like, how do you describe to somebody who's not a VC? The appeal of the sort of niche, weird marketplace that behavior that seems a little fringe today. But oh, my God, wait, people spend how much money watching people break open Pokemon card decks and whatnot as a 12 billion dollar company now? Watching people open Pokemon card packs live on the internet? What do you mean? Right, there's like, there's an appeal to this. How do you describe that that kind of phenomenon? And what and where the and the upside of the of the sort of the fringe?

• 43:56Sheel Mohnot?

  Yeah, so I think whatnot is a great, great one because it started out as a collectible marketplace for Funko Pop toys. And if you told me that a collectible marketplace for Funko Pop toys would five years later be worth, I think it's like 12 billion dollars or something. I would say you're crazy. But you start somewhere and like you dominate that niche. I think in this case, I don't think it's a venture opportunity. And I also think venture capital incentivizes growth. And that might incentivize the wrong thing in this in this space. So I probably wouldn't want it to be a venture opportunity. But I think it is a good opportunity for somebody to build a business.

• 44:35Shaan Puri?

  So me and Tyler, the CEO of Beehive, came up with a little challenge for you. It's the newsletter challenge. Now, if you know me, you know that I'm a big fan of newsletters. I got my own newsletter. I also had a business that was a newsletter business that was amazing. I wrote this newsletter about crypto. We grew it to quarter million subscribers and we ended up selling it after a year for millions of dollars. And I want you to be able to do the same thing in your business. So we're doing a challenge. 10 grand is on the line. Plus, me and Tyler will actually be in your corner as growth advisors. You just need to go to beehive.com/mfm and you either start a new newsletter or you move your current newsletter over there. And five finalists will get picked to pitch me and Tyler, sort of like Shark Tank. And the winner gets 10 grand. So go to beehive.com/mfm. That's beehive.com/mfm to enter the challenge today.

• 45:18Sam Parr?

  Can I ask you about one more thing you have here? Because this is on the long list of things I thought were so stupid when I first heard about this and people seem to love it and it's, you know, what do I know? Sean, have you heard of EMS?

• 45:29Shaan Puri?

  Is that a, like, ambulance? Is that, is that what EMS is?

• 45:33Sheel Mohnot?

  That's another EMS. Electronic muscle stimulation.

• 45:37Shaan Puri?

  Okay, tell me about it. Is this like the thing where you get six pack abs by putting that electrode on your thing and you watch TV?

• 45:43Sheel Mohnot?

  Yes. So, okay. Here, here's the thing. So you gotta try it, first of all, but my, one of my best friends in the world-

• 45:54Sam Parr?

  Dude, I'd rather take drugs.

• 45:56Sheel Mohnot?

  Yeah, okay, fair. So, so, one of my best friends in the world, completely and utterly jacked, and he was not five years ago, and he does not really work out, he does EMS. So what it is, is he has this little machine that he bought for $35 on Amazon. Look for TENS, T E N S, and EMS.

• 46:19Shaan Puri?

  Oh, we have one of those. That's for like, during contractions. My wife used the TENS machine.

• 46:23Sheel Mohnot?

  Yeah, so he puts those all over his body and he like jacks it up. I hate the feeling of it, so I don't do it. But I have seen it work for him so well that this is something. And so recently, I was in New York a couple of weeks ago and I went to a workout facility where they have it set up like on a thing that you wear. And part of the problem is it needs direct skin contact, so it's annoying to put on and off. If it was easier to put on and off, I would be doing this thing. But I went to a facility where they had this thing and they like, you put a shirt on that has these electrodes on it and they spray water on it so it makes, it touches your skin, basically.

• 47:08Sheel Mohnot?

  And it's an amazing workout. Like, it was one of my favorite workouts ever and it was 15 minutes. I know it sounds like total bullshit.

• 47:16Shaan Puri?

  Wait, so you do, with this one, you do workout while it's happening?

• 47:20Sheel Mohnot?

  You do a little bit of a workout, but it's, it's working you out a lot more because of the stimulation in your body.

• 47:27Shaan Puri?

  Wait, wait, so let's go to the case study of your friend. Your friend, five years ago, not jacked.

• 47:31Sam Parr?

  Tell me his name. I'm gonna go to his Instagram.

• 47:33Sheel Mohnot?

  His name's Umrit. Dear, he's gonna love this.

• 47:36Shaan Puri?

  Okay, so Sam, pull up a picture. Are you get a picture? Let's get a screenshot going if you can.

• 47:40Sam Parr?

  Do we got a shirtless pic?

• 47:41Shaan Puri?

  Yeah, we need a shirtless picture of this guy.

• 47:43Sheel Mohnot?

  I can send you guys a pic.

• 47:45Shaan Puri?

  He's jacked now, and you're saying that the in-between, there wasn't like a CrossFit phase and then this. It was really just this over a period of time. Plus diet, I assume?

• 47:56Sheel Mohnot?

  Not much changes diet. He's diabetic, so he's kind of limited in what he can eat. He hasn't changed his diet, but he attributes it all to this. So, okay, so where's the opportunity? I think, so this gym thing that I did in New York, it was amazing. And I looked for one here in San Francisco. I couldn't find, I couldn't find one in a cursory search. But I think you basically build a berries of EMS where like you have a workout routine and it's really fun. And there's a class and people put on this thing and they're used to it and, and they get jacked and people see them getting jacked. And I think the way you do it is like you start with somebody like me who's like not in great shape, a little flubby.

• 48:38Sheel Mohnot?

  And then I go through this and like you show the evolution and, uh, and then people are into it. And people are like, I gotta try this.

• 48:45Shaan Puri?

  Yeah, this has the, the viral factor of being weird, right? Like of people hating on it, right?

• 48:50Sheel Mohnot?

  Yeah.

• 48:51Shaan Puri?

  If I posted this and I was like, this is all you need. You're going to get all the comments about like, dude, just do it, blah, blah, blah, you know, like. And so it's going to go viral because it's going to be hated and loved at the same time, which is what you need.

• 49:03Sheel Mohnot?

  Yeah. So the problem with the $35 product, so he bought it for me. And I, the problem is you have to like, do these sticky things you have to put on your body. And it just like takes time. What he does is his primary workout is he flies a lot for work. And when he's on the plane, he's doing it the whole time. And that's his primary workout.

• 49:26Shaan Puri?

  Does he put this through the X-ray machine? And like, what the hell are you?

• 49:30Sheel Mohnot?

  It's a little thing. It's like the size of a phone. It's nothing.

• 49:33Shaan Puri?

  Oh, but so this thing you linked, this catalyst thing, this is the full body suit. You go there and you exercise or what is this?

• 49:41Sheel Mohnot?

  Yeah, that's, that's the full body suit. That's basically this, but already in a suit form.

• 49:47Shaan Puri?

  All right. I think I may have to try this. Sam, what do you think? As, as an actual fit person, what do you think of this? So you may not be the market, actually.

• 49:54Sam Parr?

  I love shortcuts though, like, you know, we, like if, I think we had someone at the pod be like, I don't get why people hate on get rich quick schemes. Getting rich quick is the best way to get rich.

• 50:06Sam Parr?

  So like if I can get like more fit without doing anything, I'm on board. Is there actually data that backs this up? I think it's pretty lame, but if I can.

• 50:15Shaan Puri?

  Did you not hear the story about his friend?

• 50:18Sheel Mohnot?

  Yeah, no, it's a good.

• 50:19Shaan Puri?

  The data.

• 50:20Sheel Mohnot?

  So I think there is data on catalyst. People use it. I think the question is whether these $35 machines work. And I only have my one friend as a data point. And the funny thing is like, we've all seen it work for him. And yet, none of us others in the friend group have done it. And the reason for that is it's annoying, like to put these things on. And it's painful. And he's willing to, like every plane ride, he's willing to just do it the whole plane ride. And I'm not, but when I did this workout, he took me to the workout class in New York two weeks ago. And when I went to that workout class, I was like, this is actually really fun. And I know I'm getting a great workout.

• 51:01Sheel Mohnot?

  Like you feel the next couple of days, it was like the good kind of hurt after a great workout. So I was like, I know this is working, but how come I haven't heard more about this? So I think there's opportunity in building a product and this like Barry's style workout. Where like you teach people how to do it.

• 51:19Sam Parr?

  Dude, this looks pretty sick. The vests like look like, like, like armor, like body armor.

• 51:23Shaan Puri?

  Yeah, you look like a Navy SEAL.

• 51:25Sam Parr?

  Yeah.

• 51:25Shaan Puri?

  Except for, I don't know what this tank is here. That that's a little bit suspicious. I don't really fully understand what all the pieces are, but. Dude, if people are buying $6,000, $6,000 cold plunges at their home. And, you know, $5,000 to $10,000 saunas at their home and red light therapy. My brother in law's got a, got a red light therapy bed in his house and his kids are doing it. Cause it's like, good for their sports, whatever recovery, whatever this is. Like, there's really no end to the kind of wellness, you know, rabbit hole, right? And there's always people who are going to look for the next edge. It's not too dissimilar to a reformers machine and a Pilates class, right?

• 52:02Sheel Mohnot?

  Yeah, absolutely.

• 52:02Shaan Puri?

  It's a tool that gets you more leverage on, you know, your, your hour of exercise. Although this makes me want to make fun of it, it also makes me want to secretly do it.

• 52:12Sam Parr?

  These guys, I actually was looking it up. These guys, I think they emailed me, this Catalyst guys, asking if I wanted to test this out. And I don't know if I replied, but if they're listening to this.

• 52:20Shaan Puri?

  Wanted you to be an influencer? Was this during the Sam Fitness Influencer era?

• 52:24Sam Parr?

  It could have been. That was a great era. I think I influenced literally dozens of people.

• 52:28Shaan Puri?

  Does six weeks count as an era, though?

• 52:31Sam Parr?

  Well, you know.

• 52:34Sam Parr?

  It's a season. That was.

• 52:35Shaan Puri?

  You transitioned to the dad influencer pretty quickly and the content shifted.

• 52:40Sam Parr?

  Once I became a kid, I wanted to quit posting shirtless photos online, but just so you know, it's still there. It doesn't go away. It's still there. And so Catalyst, I'll totally try this thing. Yeah, this looks cool. I like to make fun of these things, but suit me up, baby.

• 52:53Shaan Puri?

  There's an announcement on their site of like, hey, I know a lot of you have had a very, very bad experience, but there's a new owner and we're gonna, you know, do it right this time. So, you know, maybe it's been a little bumpy road.

• 53:03Sheel Mohnot?

  Yeah, I'm in a bunch of like, these longevity groups in San Francisco and WhatsApp and people are, people were like trying to buy the company.

• 53:12Sam Parr?

  Can you, wait, wait, that's actually, okay, you just gave me a beautiful opening. You're in SF, you're kind of running around like a bunch of like, rich people, weirdos, successful people, like this really cool combination of people. What are the kids into? Like, like this longevity stuff? What else is interesting to them? What like, you know, I don't live in San Francisco anymore. Sean lives a little bit outside of SF now. Before, when we were there, it was the best place to see what's gonna happen in a handful of years, because there's all these weirdos doing cool stuff, like sharing their couch on a, on a website and now Airbnb's a thing, or sharing their car. What, what are some other interesting stuff that the oddballs are into?

• 53:48Sheel Mohnot?

  Yeah, I think there's, so I think we talked about a lot of them. Peptides, nobody's drinking. You know, I think this Brian Johnson has done wonders for a lot of folks in just changing how they think about life. Not necessarily all good. Like, I don't think drinking is absolutely terrible, but I think probably people should drink less than they do. One interesting one that I did not, like a new business, like as, as crazy as Airbnb and Uber were, I think prediction marketplaces are a good one. It's obviously not just the San Francisco thing, but it's a Kind of business that like I probably would not have funded when these companies got funded. I would say like this is never going to work. It's going to be highly illegal, but the fact that you can.

• 54:30Sam Parr?

  What's the difference between a prediction market and so prediction market? Does that just mean like guessing who's going to win president or who's going to win the mayor?

• 54:38Sheel Mohnot?

  Yeah, so, so one of my pushbacks was initially was it's only going to be used for elections. Because, you know, that's obviously something that everybody is thinking about and wants to, wants to bet on. But actually they use it for so many other things too, like their, their political outcomes all the times. People are using it. It's basically like a proxy for sports betting. You can do all sorts of secondary derivative products on top of equity investing. There are markets for everything. I think there are a lot of questions in my mind about why it's legal. And like, can you influence the outcome of something that you're betting on? Like, you know, is if there's a marketplace on whether, how many companies BTV would invest in the next year?

• 55:22Sheel Mohnot?

  I'd be, you know, I'd be betting on that while, while participating as well. But I think there's no question that there's a huge opportunity in this space.

• 55:30Shaan Puri?

  Did you see the Coinbase earnings call thing?

• 55:33Sheel Mohnot?

  Yeah, that was fucking hilarious.

• 55:35Shaan Puri?

  What happened? Did you see this? So, so there's a, there was a prediction market on Polly market for the Coinbase earnings calls. Like, oh, the Q3 earnings call, will, will Brian Armstrong say any of these words? Or how many times he'll say these words?

• 55:49Sheel Mohnot?

  Oh, my gosh.

• 55:50Shaan Puri?

  And then at the very end of the call.

• 55:51Sam Parr?

  How much volume?

• 55:53Shaan Puri?

  I think it was probably, you know.

• 55:55Sheel Mohnot?

  It was low. It was single digit thousands.

• 55:58Shaan Puri?

  It was like a very small thing, but his team passed him a note and he goes, oh, before we hang up here, I just would like to say web three crypto blockchain Bitcoin Ethereum. Thank you very much. And he just basically, he's like, you know, just for all the prediction markets out there, you know, here we go. And he's just hit all the words. He just said seven words and then laughed and then basically like they hung up the call. And I thought that was so funny.

• 56:20Shaan Puri?

  But of course, it's not that funny when like

• 56:22Sam Parr?

  It's real.

• 56:22Shaan Puri?

  There's all these like sports things going on right now where

• 56:24Sam Parr?

  Dude, in the UFC, like in the UFC, if you're like a nobody UFC guy, you get like 25 grand for fighting and they've like flagged a bunch of, they flagged a bunch of fights where they're like, this is very suspicious because there was like, you know, 80 grand on the line for a fight that the guy would only earn $25,000 and they're being investigated. So yeah, there's gonna be a lot of downsides. But so like the average tech nerd, like when I was in San Francisco, it was like a joke. Like it was like, the Giants play here? Why would the Giants? Like, no one knew about like, you know, like it wasn't like particularly popular. I know Sean was into basketball, but like basketball or any sport wasn't particularly like, you know, that popular. Are the young tech guys caring about gambling for sports or is it all other stuff?

• 57:06Sheel Mohnot?

  It's a lot of other stuff. I think sports is interesting and I think will be one of the key markets in the prediction space, but I think there are all sorts of other things like, like gambling on or, you know, predicting equity outcomes are interesting too. I, I, I look through those things all the time. I'm just curious. And it's, it's also uncanny how right they are and how ahead of the curve they are in some of these things.

• 57:31Sam Parr?

  Can I ask you about one more thing?

• 57:33Sheel Mohnot?

  Yeah.

• 57:34Sam Parr?

  You made a very interesting statement. We said, what are three strong opinions that you have for life? And your number one opinion is I, I think books are a waste of time.

• 57:45Sheel Mohnot?

  For me, I think books are a waste of time. So I haven't, this is, I haven't read a book in like 15 years. And I think it's very, very contrarian opinion, but I think like, I have so many friends that are authors that I talk to that are just like trying to get the words out. But if you like, listen to a podcast, it's like one podcast by that author is at least 80% of the value of the book. And so is it worth spending another five hours reading to get the additional 20%? In my mind, no. So that's my provocative statement.

• 58:24Shaan Puri?

  It is the first thing I do when there's a book I'm interested in. I go to YouTube and I just look for a talk by the author. And if they're not interesting in the first 15 minutes of that YouTube video, the book is definitely not going to be interesting. The book will probably have more, you know, it's not going to be fully sufficient. But if you can't do, if you can't give a good talk, you probably don't have a good book.

• 58:42Sam Parr?

  Let me give a different opinion that's related. So I read a lot like in terms of quantity. And I was rereading a book that I read when I was younger. I think it was like Robert Coudini's Influence, you know, it's all about persuasion. And I was like, I've read all these other books on business and whatever. I should have just reread this same book every six or three months and not read any other book on this topic. And I would have been significantly further ahead. And so my opinion that I'm telling young people when it comes to reading, I'm like, pick like the two or three like classics or the greats of it and master it. Know it word for word and master it and don't read a lot. Just read the same thing over and over and over again. If you want to read for fun, read for fun, but just do the same thing over and over again for your educational books.

• 59:27Shaan Puri?

  What were the other three? You said you had three.

• 59:30Sheel Mohnot?

  I think I had, I think I had two. The other one was just reach out to the owner. So this is lately, a few things have happened like I'm booking. It's my wife's 40th birthday and we're, we booked a trip for like 40 of our friends. And I was having some trouble with the cruise. It's a Virgin Voyages. And I was having some trouble, so I just reached out to the CEO. I just found the CEO's email and I reached out to him and I was like, hey,

• 59:59Sheel Mohnot?

  you know, if I were you, I'd want to know troubles. Like you're a smart guy, you want to build a great brand. I've had experience with you, with your brand that was not great. Let me tell you about it. And he responded so favorably. He was like, thank you so much for telling me. Here's what I'm doing about it. And It just made me realize that I should be doing that more often. So actually, we did that recently with our fertility clinic. Same thing, like had a bad experience. I reached out to the guy who founded the clinic. And, you know, obviously you shouldn't do it for everything. But in some cases, these people want you to have a great experience with their brand. And they don't often know until things get like, until you write a bad review, they don't know. So it's just important to let them know earlier on.

• 1:00:44Sheel Mohnot?

  It doesn't have to be the owner, but in my case it was.

• 1:00:47Sam Parr?

  What did, and did you get a discount?

• 1:00:50Sheel Mohnot?

  I didn't get a discount, but I got like really like white glove service where they're like, everything I want, they respond immediately. And I'm not trying to be a dick about it and like get something that I don't deserve, but it worked out quite well.

• 1:01:04Shaan Puri?

  Right, but I wouldn't say no to you making it right either.

• 1:01:07Sheel Mohnot?

  Yeah, exactly. If you want to give me a discount, I'll take it.

• 1:01:13Shaan Puri?

  Seal, you're great, man. Thanks for coming on as always. So it was super fun having you on.

• 1:01:18Sheel Mohnot?

  Super fun to chat with you guys. This is great.

• 1:01:31Shaan Puri?

  Hey, let's take a quick break. I want to tell you about a podcast that you could check out. It is called The Science of Scaling by Mark Roberge. He was the founding CRO of HubSpot and he's a guest lecturer at Harvard Business School. The guy's smart and he sits down every week with different sales leaders from cool companies like Klavio and Vanta and OpenAI. And he's asking about their strategies, their tactics and how they're growing their companies as, you know, head of sales or chief revenue officer. If you're looking to scale a company up, if you're a CRO or a head of sales that's looking to level up in your career, I think a podcast like this could be great for you. Listen to The Science of Scaling wherever you get your podcasts.