Deion Sanders: Coach Prime's Success Game Plan

COACH PRIME reveals ALL including his battles with suicide, depression, life-threatening diagnoses, and his fight for survival! He was the biggest story in the @‌NCAA college football this past season, but “COACH PRIME” aka DEION SANDERS has been making headlines in the sports world for almost 40 years! Known for his electrifying presence in both the @‌NFL and @‌MLB winning both a SUPERBOWL and WORLD SERIES championships, Deion's journey from NEON DEION and PRIME TIME to a transformational figure, COACH PRIME, in college football and beyond is nothing short of legendary. Yet, behind the dazzling highlights and cultural icon status, Deion's story is one of profound resilience, faith, and a relentless pursuit of greatness not just on the field, but in all facets of life. In this episode, I dive deep into his transition from a celebrated athlete to a visionary coach and mentor, his battles against formidable personal challenges, and his unwavering commitment to uplift and inspire including: The Fight for Survival: An open and honest discussion about Deion's darkest moments, including his attempt at suicide, and how these experiences led to his greatest comeback in life. Navigating Adversity through Deion's harrowing battle with life-threatening blood clots, facing nine surgeries and an amputation, and how his unshakeable faith not only guided him through his recovery but also reshaped his approach to life and coaching. The Power of Pain: Understanding the necessity of playing through pain, whether it's physical, emotional, or spiritual, and how these challenges forge unbreakable strength and character. Cultivating Peace: The daily habits and routines that form the cornerstone of Deion’s peace and how preparation breeds the confidence required to succeed under pressure. Chasing Your Rabbit: Identifying your driving force – your "rabbit" – that propels you forward in pursuit of your goals and dreams. Deion Sanders' journey is a testament to the idea that our greatest trials often lead to our most triumphant victories. This isn't just an episode for sports fans; it's for anyone seeking to elevate and dominate their own lives against the odds. Join me as Coach Prime lays down the playbook for a life filled with purpose, passion, and prime time moments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  So hey guys, are you frustrated with where you're at right now? Maybe stunted in your progress? Well, if you are, I want to recommend a place for you to go called Growth Day. GrowthDay.com/Ed. It is the number one personal development app on the planet. It's got all kinds of high-performance techniques in there. Courses, accountability, journaling, live speeches from some of the top influencers in the world, including me. It's an overall environment to change your life. GrowthDay.com/Ed. I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight.

• 0:45Ed Mylett?

  I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it waiting weeks on a big bank for capital. Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason. Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/Ed. That's cardiff.co/Ed. Cardiff.co. Real growth, fast funding. Cardiff, borrow better.

• 1:31Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends, like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an Ultra. Because it's not just a superior-like beer, it's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser-Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 2:05Ed Mylett?

  This is the Ed Miliband Show.

• 2:10Ed Mylett?

  All right, welcome back to the show, everybody. So my guest today really doesn't need an introduction, but I'm gonna give him one. A lot of you know him right now because he's so popular on social media as one of the great motivators and leaders of young men, actually people overall in the world. But I'm old enough to know a lot about him. And I just want to set the stage for you. You know, in sports, there's debates of who the GOAT is, like who's the greatest quarterback of all time? You know, who's the greatest NBA center of all time? There's no debate about who the greatest defensive back is of all time in the history of football. There is no debate. This man is the GOAT by a mile. I think the greatest defensive player ever to play the game. He's also somebody, most

• 2:50Ed Mylett?

  of you wouldn't know this, two-sport athlete, hit a homerun and caught a touchdown in the same week, has played in a World Series and a Super Bowl. No one's ever done that before. And then he shifted into having a prolific television career, which most people forget about. And then he made a transition that shocked me into coaching and leading young men. And I think he's the most feared football coach by other coaches on planet Earth today. Maybe, maybe, maybe in the history of college football, nobody wants to mess with this dude or play against him. And he's, he's got a new book out called Elevate and Dominate. It's out March 12th. He's got a show on Amazon called Coach Prime, which is aptly named for Coach Prime. Deion Sanders, welcome to the show, my friend. Thank you for being here.

• 3:34Deion Sanders?

  And I love that introduction. I got, I'm gonna, we're recording this. So I'm gonna wake up every morning. This is how I'm gonna wake up every morning. I'm gonna just play that intro and then I'm gonna get up and go on.

• 3:46Ed Mylett?

  I say that to people all the time. When I get introduced on shows, I'm like, could you play this for my kids so they understand who their dad really is? Because they don't get it. So anyway, it's so good to have you here. And I gotta tell you one thing on your book before we get started, everybody. Go grab his book. I thought, you know what, we have a mutual friend in Constance. And I thought, well, Coach Prime's hot right now. He's got this book out called Elevate and Dominate. And it's cute. I think it's great. He wrote a book when he's hot. You know, everybody writes a book when they're hot. And the truth is, then I read the book and I'm like, wait a minute here. This is legit. And I'm telling you, everybody, you know, I only have a few people on the show every year that write books. There is so much depth to this book. And stuff that if you implement it, he says these things every chapter where does takeaways from Coach Prime, just trust me.

• 4:30Ed Mylett?

  It's a compelling read and you will learn things and it will help you change your life. So go grab the book, Coach. It's a great book. Congratulations.

• 4:37Deion Sanders?

  Awesome. And I thank you. And it's not just maximizing that moment of the hype and the height and the tension that we garnish here in Colorado. It was something, it's something that has been in me. So whenever I met with some people and they say, well, you need to write a book. I have this text message that I tweet out and I put on the gram every morning for the last 25 years. Monday through Friday, I'm off on weekends, Monday through Friday, no hesitation. You're going to see a message every morning. The first thing that God gives me and places in my spirit. You need to write a book. I said, you know, if I write a book, it would be called 21 Ways to Win on and off the field. That's what the title would be. And I even already know the title of my next book. I can't tell you, but I know the title of the next book.

• 5:22Deion Sanders?

  Because that stuff is in me and I want to get it out and I don't want to harbor it or keep it inside. It's like, like bringing somebody like Warren Sapp onto my coaching staff. He has so much knowledge and expertise and wisdom. And you're not using it. Like get your buddy in here and let's help these kids and let's bless these kids and let's bless people. They have so much inside of me that I've gone through and I'm still going through and dealing with it, understanding how to navigate through life. And that's what a book derived from is come from a real place.

• 5:52Ed Mylett?

  I was going to say, the thing that struck me in the book was actually the first sentence, the first, literally the first chapter of the book. I'd seen you limping around and I knew from mutual friends that some things have happened. But I would say it's safe to say, because we're going to talk about it in a minute, Coach Prime is one of the most confident people that has walked the planet. And he starts out this book in such a humble way. It struck me because that was not what I expected. And so I'd like you to tell the first chapter of the book, he actually calls, even if you're broken, keep moving. I'm like, what does he know about being broken? All this dude's ever done in his life is win, right? And then you talk about the fact, just, I want you to speak about this because you started talking about like, I don't cry a lot, but I got in front of a group of people and I said, I need help.

• 6:31Ed Mylett?

  And you started crying. This man was in the hospital, you guys, for 23 days and had nine surgeries and an amputation. And yet he's just gone on and kept leading. So start out, Coach, if you don't mind, just share it a little bit about that experience and what it's taught you and how maybe it's changed you even a little bit.

• 6:49Deion Sanders?

  It was one of the toughest times of my life because I used my body to accomplish my goals. And my body and my speed and my agility and mobility is what provoked me to be who I am, to live out this dream of a playing dual sports. And then when you retired, but you're still in shape and you're still running, then you're still, I'm a demonstrative type of coach where I lead by example and I lead by what I do and what I say and how I get down. And to, and I understand like, something's wrong with me. It's wrong. And then you go get checked out and they say, well, I have a surgery. You have

• 7:34Deion Sanders?

  a surgery, but you're still hurting. Like, this ain't right. This ain't right. And then you see that doctor look, that look in that doctor's eye when you know something's wrong. And you like say it, just, just say it. Just say it. Uh, we're gonna have to have surgery. You need to go send somebody to get some clothes. You're gonna be here. You're gonna be here for a minute. I say, what's a minute? Uh, we gotta have surgery like now. So I had blood clots. Had blood clots that were really severe. That's why I was experiencing the pain from, uh, really from, from knee down at the time. And they amputated two toes and the sides of my legs. My kids say, look like I got shark bites on the sides of my leg. It's, uh, it's crazy, but it was, it was a tough time because in the wee hours of the night in that hospital,

• 8:18Deion Sanders?

  just laying in there, never questioned God, never said, why me? I never, never had any doubt that I would recover. Had no doubt. I was just, let's go, let's go. And you sit down and you recollect some things and some things now are truly important because at first I was fighting for, uh, my foot. Then they said knee down. Then it was life threatening. So all these things are going. So then you're dealing with nine surgeries. So I was so medicated in and out, nine surgeries in that amount of days. That's a lot. So you just going through it. And I'm dwindling. I'm dwindling. You know, I'm showering, not showering, washing up because I'm,

• 9:02Deion Sanders?

  you know, I'm a clean freak. So I'm not here. I gotta take, you gotta bathe me. I can smell myself. Washing up, brushing my teeth, but you won't leave that bed. Had to use the bathroom. I don't know how long. And it was just a bad time, but it was a healthy time mentally to say, God, I don't know what it is that you got planned for me, but it's mighty. Because where I am right now, I'm going through it. But will you have me to go? It's gonna be mighty. And I'm not gonna doubt you, second guess you. I'm gonna love you and I'm gonna praise you through it all. And I did. And I'll do the recovery and come out of it.

• 9:40Ed Mylett?

  What I, what I want everybody to listen to today while Coach is talking, he's gonna say a bunch of things that are gonna be life changing that you remember. And obviously, he has a way of speaking that hits you, like hits you in the chest. But I want you to be studying his mindset. There's millions of people listening to this. Just study this man's mindset. Obviously, it's backed by his faith. Something about you that I didn't realize, well, I watched Coach Prime on Amazon, and then I went back and researched you. And here's what I find that separate. There's a lot of things that separate like the greatest from like the pretty goods, right? And one of them is your ability to play hurt. Like even this interview today, I'm not physically hurt, but I got some stuff going on in my life that could distract me today. You know what I mean?

• 10:24Ed Mylett?

  And like, I gotta be able to brush that aside and laser in because I get to interview and talk to a legend today. And I think you experienced this even with the men on your team. Like I watched the game. You're like, injury is different than hurt. Can you play hurt? This man, by the way, you probably don't remember this, Coach, but he played an entire NFL season and a part of a baseball season with a bronchial infection that could have like sidelined a bunch of people. Like, he was hurt basically, breathing wise, an entire NFL and baseball season. And then, in, in this, now he's coaching, kind of limping around a whole bunch and still in some discomfort. Do you think that's a separator? People's ability to play hurt as opposed to just play when everything's perfect in life?

• 11:05Deion Sanders?

  True. Well, first and foremost, everything is never gonna be perfect. Aren't we all playing hurt? See, you, you, you related to a game. I'm relating it to life because I want to win on and off the field. Aren't we all hurt? Somebody's going through divorce. Somebody's having financial problems. Somebody um got received terrible news from the doctors. Some, somebody uh that, that, the cubicle you work in, the lady sitting right next to you don't like you, mistreating you badly, uh and you're not performing at work because of the discomfort. My morning message was said, we can't win today if we don't focus on today. Focus on your now and give it everything you have inside to make it successful.

• 11:49Deion Sanders?

  It's, it's too easy to distract you and to get you out of your character. It's time for you to huddle up with yourself, call your play and execute. That was my morning message. I sat down in this chair this morning, that's what God gave me. Typed it up and I put it out. That's, that was the message. We're all playing hurt. Like the first chapter, even if you broke, keep it moving. When life, when life knocks you down, get back up. The strongest steel is forged in the hottest fire. Nobody is living a perfect life. You're not the only one facing problems, but show each other compassion. Lift each other up and show compassion tremendously. Take care of yourself physically and don't ignore mental health. That's like the first chapter. That's how we come out the gate.

• 12:33Ed Mylett?

  You come out of the gate in the morning with a routine. Yeah, we all are, but some of us have developed like habits and rituals and routines. Like to me, the separator is not what you do on the days you're feeling greater or motivated. What are you doing on the days you don't, right? And for me, and I, and this is in the book too, like, I've got some routines that kind of keep me on track, my habits, because under pressure, you know, this is a player too, like under pressure, you relate and reflects back to your habits or your lack of habits, right? So do you do anything? Do you have a routine in the morning or in your day that kind of like dials you in for, for you to be ready to take everything on?

• 13:10Deion Sanders?

  Everybody knows, don't mess with me in the morning. They'll come in my office in the morning, don't speak until I speak to you in the morning, because that's my time with the Lord. That's my time, that's my time where I'm kinda in this sanctuary called my office, and I'm getting myself together. You know, I'm going through the thoughts from yesterday, getting ready with the thoughts from today, and really devising a plan intellectually to go out there and dominate today. So I don't like, don't, don't disrupt that peace. Don't call me with no foolishness, uh, don't tell me no foolishness. I don't wanna have anything to come inside, um, because usually, usually when what comes inside, um, it manifests outside, you return it, and I don't, I don't like that.

• 13:53Deion Sanders?

  So I do have a routine, and it's not a ritual, it's like a routine of peace. And everybody knows me, I don't play about my peace. I couldn't seduce it, I couldn't, uh, purchase it, I, I couldn't manipulate it. God had to give that to me and I earned it. So I don't play about my peace. Anything that comes between me and my peace, it has to go. So that's kinda my routine to just start with peace. And another thing, I don't allow myself to have a bad day. I could have a bad moment, I could have a bad minute, I could even have a bad hour, but never a bad day.

• 14:28Deion Sanders?

  I'm not gonna let it get to that point. You know why? Cause I got the darn remote control of life to me. I could turn me up, I could turn me down, I could add some color to it, I could do anything I want with this remote control that controls me. And I'm too old and bold not to know me at that. I'm fifty-six years old, man, I know everything about me. I know what's gonna make me mad, know what's gonna make me happy, I know what's gonna make me smile, I know what's gonna get on my nerves. I know me. I've introduced myself to me, and I know me in its totality. There is nothing that can happen in life that will catch me off guard. I dealt with deaths, I dealt with misfortunes, I dealt with lying, cheating, stealing, manipulation, I've dealt with all, all of it.

• 15:09Deion Sanders?

  And that's why I'm comprised to lead these darn young men into a life that they pray about, in a life that they desire. That's why God has called me collect to lead these young men, and I love to call it.

• 15:20Ed Mylett?

  Yeah, I watched you. I'm thinking this is a man who stepped into his next calling. Like you've had multiple callings in your life, right? I just watched this. I'm like, it's obviously they've got, the Lord's had his hand on you all your life, kind of preparing you for like this moment. It almost, and what's interesting, anybody listening to this, he's doing the same for you. You just need to be aware of it. This moment you're in, listening to this or watching this, you've been preparing for this moment all your life. Every, every letdown, every victory, everything you've learned, every lesson, every mistake you've made, prepares you for this moment right now, if you're aware of it, right? If you accept that.

• 15:58Deion Sanders?

  Awesome. God, you're awesome. You're saying it. But a lot of people can't see it and can't identify with it. And another thing that people don't want to do, they don't want to cut their umbilical cords. You don't want to cut their umbilical. It's something that's holding on to you and keeping you back where you're giving oxygen to, and you're keeping it alive, but you don't want to cut that umbilical cord so it can have life and you can too. Because sometimes you gotta cut some stuff off in life. Sometimes you gotta separate yourself in life. Sometimes you gotta, you know, go up in the mountains and just say la and just, just get it and, and, and internalize it and then come out with the plan and let's go get it. Like oftentimes you don't want to do that because you're, you're comfortable.

• 16:43Deion Sanders?

  I'm good with being uncomfortable. I'm great with being uncomfortable. Like I never, you know, I was in a press conference this year. I remember one time I was rolling and I was flowing. I said, don't let me get comfortable. You're about to let me get comfortable, but I'm better being uncomfortable and I make people uncomfortable. Yeah.

• 16:58Ed Mylett?

  You make people uncomfortable. Yeah. You think that's part of being a leader coach is the ability to believe in people and love on them? Same time, there's that little thing where they're a little uncomfortable around you. You know, you know what I mean? That little thing, like you believe in someone, you love them, you know, they got that, but they're a little uncomfortable too.

• 17:16Deion Sanders?

  Leaders make.

• 17:18Deion Sanders?

  Decisions that sometimes cannot, it may not be popular. Leaders understand communication as well and use that as a asset, a, an advantage point. Also, let me give you one other thing. Leaders got to be clear and concise, and I'm always clear and concise with what I want, how I'm going to do it, and this I'm going to get it done. Now, you may not agree with it, but that's how it's going to be. And I'm not looking for your checkmark or your approval to move on to, to, to take the next step, to go from glory to glory, or go to have a height. I, I don't need your okay, your hand claps and your pats on. I don't, I don't need that.

• 17:59Ed Mylett?

  So, hey, guys, as you know, I've partnered up with my good friend Brennan Burchard, who's created the greatest personal development system that has ever been designed called Growth Day. There's everything from journaling to accountability programs, live messages every Monday for myself and other influencers. There's an opportunity for you to get courses that would cost thousands of dollars completely for free. It's incredible. Go to growthday.com/ed and check it out.

• 18:24Ed Mylett?

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• 19:07Ed Mylett?

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• 19:52Ed Mylett?

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• 20:28Ed Mylett?

  When I'm listening to you and then reading the book, by the way, it's called Elevate and Dominate, guys. I think I've said that 14 times already, but I'll make sure y'all get this. When I listen to you, but when I read the book, I got something. I've had this thing. I've said my best friends in my life, they toe this line and it's really nuanced and it's not easy. And the line they toe is, they have a ton of confidence combined with a bunch of humility. And then I'm reading the book and you literally talk about this in the book. Yeah, but you talk about this in the book like, like people with a ton of confidence with no humility, they eventually make a mistake, burn out, don't have that thing where they self-correct or they're self-aware. Then I got

• 21:08Ed Mylett?

  these other friends, they've got tons of humility, but no confidence. So you're constantly dragging them through life, right? Come on, stand up. Let's go. You keep picking them up. Right. You talk about it. Do you feel like that's something you have or people that you're attracted to, coaches you want to have around you, have that kind of nuance of those two things?

• 21:29Deion Sanders?

  Yeah, I got a quote on my wall around here somewhere. It says, "Don't allow my confidence to offend your insecurity."

• 21:38Ed Mylett?

  So good.

• 21:40Deion Sanders?

  I'm saying that again, don't allow my confidence to offend your insecurity. Um, it, it's a way that you can be confident, but not arrogant, not obnoxious, not, um, abrasive, it's just confidence and that you know, that you know, that you know, that you've been through this. You, you've been in that moment already. You've been through that trial. You've been through that challenge. You've been through that situation. That's why you glean the confidence that you're going to make it through. Because you've already lived that. You've already internalized that. You already seen it. You, you've already done it. So that's why you walk with that confidence. When I played the game, I prepared so darn much.

• 22:24Deion Sanders?

  I saw Jerry Rice when I woke up, when I went to bed, I knew when he lined up on the left side of the line and he put his outside foot up. He was running the inside route. It wasn't that I was great. I've studied and I prepared. So I was confident in jumping it to make that play because I was prepared and confidence is escalated by preparation. How can you be confident and you're not prepared?

• 22:45Ed Mylett?

  Yeah.

• 22:46Deion Sanders?

  How can you be confident when you don't have knowledge on subject? It's hard. The, the best test that I've ever mastered in school, I studied and prepared my butt off. So I was confident that I was going to pass and be successful in that test and make an A or a B plus or whatever. I had no thought process of.

• 23:04Ed Mylett?

  Yeah. He has this chapter in the book. I want you to get the book and read it, but he basically says, make confidence your natural odor. You just need to read this chapter, you guys, on confidence. It's really, by the way, I read, I read this book like this, like I got it late and I read it like this. There's another thing I want to ask you about, because I never really, I've heard these terms, I don't even know the distinction between them. The next chapter in the book, he says, are you a leader or a dog? And this, this applies to life, not just football. What's the difference between a leader and a dog?

• 23:33Deion Sanders?

  Uh, see, coaching, you normally see, see on the chest and captains.

• 23:39Deion Sanders?

  I I reserve that for the military. I deserve I reserve that for the police force and all that. And I have a heck of a respect. I don't think it should be a guy with a C on his chest as captain, especially now in the NFL. You got a quarterback that has a C on his chest. Now he's leaving because he wants to get paid more for another team. So how can your captain abort the ship and abort the plan? I don't like that. I have leaders and I have dogs. Every leader ain't a dog and every dog ain't a leader. I don't expect the dog to be the leader. And I don't expect the leader to be the dog. I expect you to be you. And just because you walk in the front and just because you talk the loudest and just because you make the most money, that don't make you a leader.

• 24:22Deion Sanders?

  A leader is is that that thing that you need to acquire that you have that that's infectious. That makes people want to follow you. That makes people want to listen to you. That makes people want to read your books. That make people want to just just find out more about you and Google you. That that's that thing that you have that you don't have to walk in the front. You you you don't have to because when I played the game, believe it or not, I never made speeches to my teams I played for. I never called everybody up and say, okay, this is what we gonna. I never did that. I led through action. And I led through consistency. I didn't lead vocally. I led to action and consistency because you got to understand. I was coming in football late because I was playing baseball.

• 25:07Deion Sanders?

  In baseball, I was one of the young guys because baseball players go up to age forty. I was still a a young pup in most of the teams that I played for and playing two sports. So I wasn't there the full time as well. So I was never the guy that they would have put a C on his chest. But I was a leader. But the dog is that that person that that you you never mistake a dog for a cat. You you never mistake a a a a a dog for a person who won't swing first. You you know, that that dog is that guy who's gonna swing first. Yeah, he gonna pad a one foot back or she gonna take her earrings off and you know, she gonna put Balsamene on her face. And you know, she ready. She brought some tennis shoes that say you can get the grip. She gonna take off the heel.

• 25:48Deion Sanders?

  Like, that's that's the dog that he's ready to get down no matter what. He's a dog. In uh in life, you got to be both, man. And sometimes you got to be both. Sometimes when you call a meeting with your staff, not only you got to be a leader, but sometimes you got to be a dog. And some of us are equipped with being able to hit a switch in to be both. But some people are not, but you gotta know who you are at this age and stage in your life. It would be, you would be a fool not to understand who you are.

• 26:18Ed Mylett?

  I think I have a year of eligibility left. I don't know how many 52 year olds you're signing, but I would love. I probably still play strong safety or something. I would, I would run through a damn wall right now. What is a, uh, but I just, I, I gotta tell you, like, there's such substance to the book. Like he's obviously like this amazing communicator. But man, that's a separator in life. It's like, you, you can say all these pretty things, but at some point you gotta walk it too, right? Like you gotta walk the walk as a leader, right? And you think your kids pick up on this with you, not just like, obviously you walk in a room, you got cachet, you're the GOAT, right? So there, there, there's something to that. Like this is coach prime and my God, you get the chance to be around the greatest of all time at something.

• 27:02Ed Mylett?

  But I gotta think after like a month or two, you, you're the coach. Like they gotta see you currently walking some type of a walk as a leader. And I feel like a lot of leaders, even parents, like, well, at one time I did this, so you should listen to everything I say now, right? But I think you have to be relevant in your leadership currently as well, right? You feel that way for you?

• 27:25Deion Sanders?

  100% correct because what I did is what I did. Today's kids are more into the now, like everything they looking at on social media deals with the now. They, they may, uh, recollect and go through your page and see what you did yesterday, but they only looking at that to establish the consistency. Are you that guy now that you were yesterday and the day before? So

• 27:51Deion Sanders?

  what people are looking for is reality because we have such a fake and a false world that everybody could go purchase what they want to look like. They want to feel like they want to be who they want. Everybody could go purchase that now and everybody is attracted to authenticity, whether they believe it or not. And everybody is opposed to authenticity, whether they want it or not. Because the most successful music acts or, or, or celebrities that can sing or rap, whatever, they're authentic.

• 28:24Deion Sanders?

  We we feel like we know them, like we can touch them and and and they allow us to know that they've made mistakes. Nobody's looking for Mr. Or Mrs. Perfect anymore. They looking for flawed people that will stand up and say, you know what? I did that, man. That was me. That. Okay, that was me. I did that. I messed that up. But guess what? Guess what I learned from that mistake? Oh, my God. Thank God that happened to me because I would never take that left again. I'm just gonna stay right. So if it wasn't for that left, I wouldn't even know what the right. I love the hate. You know why I I'm attracted to the hate? Because if it wasn't for the hate, Ed, I wouldn't know what love feels like. I wouldn't know what love looks like. I I wouldn't know what love was about if I didn't receive the hate because I know that ain't love. So this has to be.

• 29:07Ed Mylett?

  Wow. When you get hate, Coach, do you ever, because you do get it, you're lightning rod for it. You even had another coach this year say some stuff that you leverage it really well, though. We won't go, we won't go into all that stuff that happened, but like, boy, I was watching you the week of that game. I'm like, oh, man, thank God you won that game, too. But like, I remember the week of that game going, oh, boy, this dude made a huge mistake saying this stuff about Coach Prime and his mom. Huge.

• 29:35Ed Mylett?

  Do you ever, though, look at that and distinguish hate from like valid criticism? Do you? Do you ever listen to somebody that's being critical? You go, hey, any of this apply to me? Do I need to make a change here? Is that valid? You do you allow that to guide you at all or no?

• 29:54Deion Sanders?

  Why would I listen to my critics? Well, my critics have critics.

• 29:59Deion Sanders?

  I'm gonna listen to a critic who has a line of critics. Ain't ain't no way because some of those people are criticizing you to just get your attention. The last thing I heard about attention that you had to pay it. You gotta pay attention. So that's a fee. That's gonna cost. So if you're not gonna pay that cost for my attention, I'm not gonna give it to you because my attention ain't free.

• 30:32Deion Sanders?

  My attention ain't free, eh? My attention ain't free. You gonna have to pay, you gonna have to pay attention.

• 30:40Ed Mylett?

  Every time I do an interview, when I do an interview, Coach, I always go, that'd make a good Instagram clip. We've had like 11 of these already, like in a good interview, you get like one, you're like, that's gonna be the clip. I don't even know what clip I'm gonna use in this thing right now. It's so damn good. What about your faith? I want, before the interview gets too far away, I like, wanna ask you about your faith. Like, I watched you as a player, I feel like there was just some point in your career. And I don't, I'd like you to talk about when it was, or what it, how it was, I mean, I, it certainly seems deeper to me.

• 31:14Deion Sanders?

  It is.

• 31:16Deion Sanders?

  Yeah, it is, because I will, yeah, and that's why I tell people to be careful who you have to have as a role model. Because most of us were models just playing a role. I'm just giving you the picture that you, that you wanted to see, because it's really not me. I'm not primetime, I'm D A. You don't care about D A, because you care about prime. So I got to give you prime, but the thing about it,

• 31:37Deion Sanders?

  both of them has an expiration date. And it's not, they don't equate to one of them. They're not gonna die at the same time. One is gonna die, the persona is gonna die much quicker than the person. So what you're trying to kill is the persona, because you don't really know the person. And I got lost trying to satisfy you all with the persona. And I began to be suicidal. I mean, I'm on the top of my game, on the top of the world, several different commercials. And how in the world can I be suicidal? How in the world can I not wanna be here? Well, I was going through a tremendous divorce, and my kids were stripped away from me. And those are the only two people that I felt like loved me in my whole life, because it was genuine.

• 32:23Deion Sanders?

  Like, these are my kids, they came from me. I know they love me, because I, I know you don't, I know you don't, I know you don't, you love what I'm capable of doing for you, but you don't love me. Like, you know why you don't love me? Because you don't know me. And let me go through this solidly so you understand right where we were. Right where I was parked at the time. I'm in a fifteen thousand square foot house, but never feeling at home. I have hundreds and hundreds of suits, but I can't cover up the pain. I got five hundred or more pair of shoes, but I can't take a step in the right direction. Several cars parked in the driveway exotic from old sixty-four Chevys. But I ain't going nowhere.

• 33:07Deion Sanders?

  You mean, I'm sleeping in between two and three women, but nobody is satisfied. And I'm sleeping on a five to ten thousand dollar bed, but I ain't getting no rest. So you're going through all these emotions and all these challenges. And you're just not happy, like I'm three for four and I'm still want to commit suicide after the game. So all this stuff came to a head where I finally had to get on my knees and say, Lord, it take me, man. I can't do this no more. I I can't, I can't do it. I I can't do it. I can't stand it. I can't stand the life. And it's not that, see, I I've never smoked in my life. I've never been high, never drank, never tasted alcohol, stopped using profanity.

• 33:51Deion Sanders?

  When I was nineteen years old. So it wasn't those vices, it was other vices, but it wasn't those vices. But I just didn't have peace and I didn't have joy. And I knew God was calling me, but I didn't want to be hypocritical. Because I I despise that. Someone saying they this and not this, I despise that. So I was trying to clean up before I go to the Lord. It ain't no way you could clean up before you go to the Lord. You gotta go to the Lord to get clean. I didn't know that. I didn't understand it. So finally, you know, after going through hell and child and tribulation and attempting to commit suicide. I had to surrender and give it all to him. That was the place. But you know what broke me, what almost broke me and hurt me?

• 34:36Deion Sanders?

  That when I came out and told the world about this is what I was going through, this is what I was dealing with, they didn't believe me. I'm like, so you think I'm gonna tell you all this? What's the gain? I already got money, so what am I gaining? Like what, I already got fame. What am I gaining to tell you that I've accepted the Lord? I'm I'm tired, I'm I was broken. What am I gaining? And I wish somebody would have told me.

• 35:04Deion Sanders?

  That my most critical people would have come from inside, not outside. The church folks, that was my most critical persons. Not the sinners, the sinners was like, hey, man, God bless you, man. Tell me how you did it. Tell me how you stopped that Lamborghini from going 200.

• 35:24Deion Sanders?

  Tell me how you slowed everything down in life. Yeah, the church folk were like, ah, ain't no way in the world he could do that. So, no, no, what you're doing is talking on yourself. You're telling that if you had all these things, that you can do it because you're saying I can't, because you're thinking about the things. Because the things had me, I didn't have them.

• 35:44Ed Mylett?

  Brother, um, I love you, man. That's one of my favorite, um, that's like, I've done 600 episodes. That's one of my most treasured moments ever of doing this show, right there. You're a good man.

• 35:58Deion Sanders?

  Thank you.

• 36:01Ed Mylett?

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• 36:44Ed Mylett?

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• 37:22Ed Mylett?

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• 38:02Deion Sanders?

  I appreciate you.

• 38:03Ed Mylett?

  Like, brother, really, like, yeah. You're most qualified in life to help the person or people you used to be. And that's why that's so profound, because, because so many people.

• 38:13Deion Sanders?

  That was profound. Now, hold on, hold on. Say it again, because that's profound. I never heard that. Say that again, please.

• 38:19Ed Mylett?

  You're most qualified in life to help the person or people you used to be.

• 38:24Deion Sanders?

  Yep. Wow.

• 38:25Ed Mylett?

  Yeah.

• 38:26Deion Sanders?

  That explains why I'm passionate from the people that are broken, that have done this, that have done that. They, they say people dislike them, disown them, you know, ridicule them. That's why I'm attracted to those type of people to help.

• 38:45Ed Mylett?

  Yep.

• 38:45Deion Sanders?

  To help.

• 38:48Deion Sanders?

  I just picked up a blue buggy on the street the other day. Just walking in the backpack. It was snowing. I'm like, brother, get in. What is wrong with you? It's, it's five degrees. What is wrong with you? He's like, Coach Prime? Like, hey, man, I ain't got time for that right now. Where you need to go? Where do you need to go? Because I'm taking you wherever you need to go. I mean, that, that's, yeah, that.

• 39:10Ed Mylett?

  That's beautiful. Yeah, me too. I always wondered, why am I so called to this work? And it's not even something I came up with. Someone said it to me a while back and I'm like, you just explained me to me, maybe for the first time. Like, I get it now. I got this thing on my heart where I want to, you know, I was broken. I'm still broken, but I'm a little less broken, you know? And so I want to help broken people, you know? I want people, I didn't have hope at one time. I want to give people hope. I wasn't always inspired. I know what it's like to be a liar and live the wrong way. And I, you know, I want to help people who are doing that. And anyway, I just, I watch you.

• 39:44Ed Mylett?

  And I understand why the people close to you have such reverence, like Constance, our mutual friend. She's told me for years, like, I wish you knew this man. He reminds me of you, number one, but number two, his heart is so good. And I'm getting that now, like, I'm really grateful that I'm getting a chance to, I mean, everybody gets to listen in on me talking to you for an hour is what I feel like right now.

• 40:03Deion Sanders?

  I appreciate it, man.

• 40:05Ed Mylett?

  Yeah, you're, you're, you're, you're a good man. Thing he's saying, but I want to go through a couple more things because you, you're so loaded with gold. We don't have too much more time, we've got about 15 minutes, but. It's weird that you say this because I've said this term forever. Always ask, when I go talk to teams, I'll say, who's the rabbit on this team? Who's the rabbit?

• 40:22Deion Sanders?

  Wow.

• 40:23Ed Mylett?

  What I mean by that person, when I say it, you say a little bit different, but what I mean by that is. On every team, if it's a company or a sports team, there's a rabbit. It's the person who sets the pace. It's the person that everyone's chasing their effort. Everybody, I know, I can tell you right now, I'm college baseball when I played, I know exactly who our rabbit was, is our little second baseman, Trini Ruiz, shortest dude on the team, five, six. Just outworked everybody. Every time I'd show up early, this dude was there before me. I'd leave BP an hour after everybody else. Trini's walking back in the batting cage, you know what I mean? He was the rabbit. And you talk in life, in, in life about having, what's your rabbit? I love the way you say this, so what's it mean for you?

• 41:05Deion Sanders?

  First of all, I'm from Florida. So we had dog tracks growing up in Florida. And if you ever been to a dog track, these beautiful greyhound, beautiful lean, you can see their muscles, they in the chutes and they let them out and it's a rabbit that runs around the inside of that rail. They never catch the rabbit. But the rabbit is the goal. The rabbit is something they're chasing. And I'm asking you, what's your rabbit? Because we're all chasing something, man. Whether it's popularity, whether it's love, whether it's reconciliation, whether it's finances, we're all chasing something. And when I say, what's, what's your rabbit? I'm sitting up there saying. This helps us discover our why. Because when I meet these young men for the first time and we're recruiting them, they think they're recruiting me.

• 41:50Deion Sanders?

  But I'm recruiting them, you know. You can you fit with us? What's your why? I need to know your why, your rabbit. And some of them can't understand that or can't reconcile what I'm saying. And it's that thing that keeps going to get you up in the morning. See, I was seven years old and I told my mom I was gonna be rich. I was gonna make a lot of money. And you're never gonna have to work another day of your life. She said, yeah, okay, until the end, go get the lawnmower, go out there and cut the grass. I said, cool, I got you. That's how my mama get down, that's who she was, true story. But that was my rabbit. My mama never saw me play a football game, a baseball game, or a basketball game in high school. Cause she was working. She worked.

• 42:33Deion Sanders?

  She worked the night shift, she worked the day, she never. Now she saw me play Pee Wee Ball because it was on Saturdays. But she never saw me play throughout high school, so she reading the papers and this guy is doing this. College is getting that, I said, Ma, what you think I should do about college? She said, I don't give a damn where you going, you getting about here. You getting about here, I don't care where you go, you getting about here. So, I'm like, I, I, I can't let this continue. And she having this life, ends never met, they never really saw each other. And I, I, I could do better, I, I could do better, I could help her. And that was my rabbit, man. So I never stopped to this day. My mother has not worked since nineteen eighty-nine when I signed the dotted line for the ladder valuettes. And she would never, ever work another day of her life.

• 43:18Deion Sanders?

  Because that was my rabbit and that's still my rabbit. My mother lives with me. Like, so every time I go home and see her, like, it's my rabbit. I'm still chasing that, still trying to catch it, making sure I, I fulfill my promise when I say she's never gonna have to work another day of life. That's my rabbit. That's a good one. That's my rabbit.

• 43:39Ed Mylett?

  Sad way to go through life if you don't have a rabbit, you know.

• 43:43Deion Sanders?

  Got to have a rabbit, man. It's got to be something that, yeah, and you got to see it. Don't, don't say, oh, I want to be the president. You got to be able to at least to see it. Don't just fantasize. That's a fantasy. I'm just talking about the rabbit. See, the rabbit in the dog track, they, they, they may not have been able to smell it. They can see it. They can see it. You got to be able to see it, man.

• 44:04Ed Mylett?

  What a huge point. Oh, my gosh, because people get these big, huge dreams. I'm like, you probably should just catch your next rabbit, right? That's the one thing on the dog track. They do keep it pretty close to the dogs. It's not so far in front of them that the dog thinks they can't catch it.

• 44:16Deion Sanders?

  Can't attain it. It's not that far out that you can't attain it. It goes steadily and slowly that you could almost grasp it. That's why they put the muzzles on because they're scared that somebody's gonna catch you. Somebody's gonna catch you. So let me just cover your face up with, with a muzzle, just in case you catch it and bite it. And I don't want that. I just want you to catch that rabbit.

• 44:40Ed Mylett?

  I've always wondered, I'm just sitting here going, my gosh, this is so good. Like, I wish we could do like nine hours of this. Like, I'm, I'm blown away by how good this is. What's it like? I've always wanted to ask somebody. I asked Brady this, maybe like about eight weeks ago. We were at something together and I asked him, and I'm curious as to your answer. And all y'all will be interested in this. Do you ever wonder what it's like when you are the GOAT of something, what that feels like or what you're thinking? I've always wanted this. So you would line up in an NFL game and half the defensive coordinators would literally just say, forget that side of the football field, right? Like, he would literally eliminate a side of a football field to throw to because this man stood over there. Deion did. Coach Prime.

• 45:25Ed Mylett?

  I'm just wondering, like, what's it like being that? Like, I, like, I'll be honest with you. I'm not gonna lie to you. Like, in terms of speaking on stage. It's probably get me in big trouble, but like I'm kind of known as like that person in speaking like, and I know what that feels like in my body. You know what I mean? I know what it feels like. From your perspective, in your prime, Coach Prime, what did that feel like? Was it? Did you feel that? Was it like you're relying on just your preparation? Was there just like this, I just got this? What, what's it feel like when you walk out, whether that's being a, some of you that be in a business person, or you're the, you're the goat of moms. This is the goat by a mile of all, all corners of all time, all defensive backs of all time. What does that feel like to be that?

• 46:10Ed Mylett?

  If you could describe it, I'm just curious.

• 46:12Deion Sanders?

  It, it, it's, it's two things, but it's contradicting. Okay, the first one is, when you walk into a stadium, man, this is no lie. When I walked into the Georgia Dome, I felt like every darned person inside that stadium came to see me play. And I was not going to disappoint them. I was going to send you home with some type of memory, some type of thought, some type of feeling, some type of inspiration or joy that you would never forget. Like I was going to give you more to your ticket price. That's what I thought. Secondly, in a contradictory manner, I never felt like

• 46:55Deion Sanders?

  that guy, because that will, that would have disabled or disarmed my work ethic. So, even though I would throw a [BLEEP] out and nobody would catch a ball, I would go home and study the film and say, okay, he had me on that if they, if they would have thrown right there. Ah, darn it. I should, I gotta stay lower and come out my break. Oh, he could have called it out right there. I was my worst critic. Not you. I was my worst critic, not, not the fan. I was my worst guy, even playing a game that you thought was perfect, perfect. I looked at that film and I said, no, let me go work on that. So I would go work on that. Then next week in practice, work on what I felt like I lacked because I never wanted to feel like

• 47:40Deion Sanders?

  that. I thought like that guy, but I didn't want to feel like that because I didn't want that to disable me from being who I was called to be.

• 47:49Ed Mylett?

  Wow. Why are you a great coach? Let me, let me tell you why I ask you this. Typically, great players cannot relate to guys that aren't as athletic of them or as works. So like, I'm thinking, you go through all of the, the goats of coaching. Like if you think Coach Saban's the goat, what a great player. Coach Belichick, what a great player. Tom Brady's probably not going to sit on the sideline. Peyton Manning didn't choose that path, right? When I was a kid growing up, you know, baseball real well. My hitting coach, when I, I got pretty good was Rod Carew, one of the great hitters of all time. So I was really, he saw me at a camp, saw me at a camp when I was a kid, like 15, he's like, I'll work with you. But yet, when Rod became a hitting coach at MLB, it didn't work out real well.

• 48:32Ed Mylett?

  By the way, Rod's been on the show too, but, but it didn't work out real because he just doesn't get why you can't do what he could do. Right? And so when you went into coaching, I'll be really honest with you. You were at the HBCU. I'm like, that's cute, but like, he ain't gonna be able to relate to an average player every day. It's gonna frustrate him. Why can't you run a 4.240? Why don't you show up two hours early for weights? Like, so how have you been able to deal with that? Cause it's very, I don't even, I can't even think of anybody else. That's like a great, great player, Hall of Fame, not just Hall of Fame. Then in the Hall of Fame, there's like a few. There's the Hall of Fame or the Hall of Fame, and that's where you are. Has that been hard for you? And why do you think you've still been able to be a great coach?

• 49:16Deion Sanders?

  I, I got into coaching for all the right reasons. I'm sitting on there trying to be a great dad. I'm sitting on the sideline with my two sons out there. I lied about their age because they're two years, two years apart, but I said they're one year apart because I, I didn't want to go to two different practices. So, so I put them together. They were like five and six years old at the time. Five and seven, but we said Shador was six. So I'm sitting up there and they do an angle tackle. And the coaches got these kids fifteen yards apart and they about to kill each other. I'm like, oh my God, they gonna have, oh my God, they gonna get concussion. So I get up, go over there, tighten the drill down for them and you know, they respected me enough to say, okay, sit back down. They doing another drill, which is totally incorrect. I'm like, these kids gonna get hurt. Got back up, showed the instruction, sat back down.

• 49:59Deion Sanders?

  So the second time I sat down, I see them doing something else stupid and I'm like, if I'm gonna keep getting up, I might as well do this myself. That's just the way I think. So sitting on that sideline for the continuation of that practice, I thought about a whole team, tryouts, everything. Okay, I'm gonna call this guy, this guy, this guy who played with me with the Cowboys. Um, I'm gonna call this guy, we gonna try to get the uh, this cotton bowl for the trial. I'm gonna go on the the T uh TV as well as the radio. I'm gonna do spots. I had this whole thing contrived in my mind while I'm sitting over there and came up with the name truth, trust in God,

• 50:40Deion Sanders?

  respect myself and others, understand I have a limited possibilities, try my best every year above, honor the truth and its creed at all times. So the name was truth. That's what the name of the team. We had fifteen hundred kids trial. Fifteen hundred kids come and try out. And we kept, I was so hurt and devastated because we couldn't keep even half of the kids. So I kept two teams. Five and six year old flag, seven and eight, nine, ten, eleven, twelve. When I rented the school down the street, we had a whole summer camp where I bought school buses. We went out, picked the kids up from the various places. We had academics. We had football one-on-one, we had conditioning, uh, we had spiritual class as well, where we gave them word.

• 51:21Deion Sanders?

  So every day we had a schedule that the the parents would drop off at this time and we would take them back at this time where they could pick them up. All because that there was a need and there was a lack thereof. So I'm not coaching to fulfill something that was empty in my life. I'm coaching to fulfill a need. And I'm, I've always been one to answer a need. If you don't have enough water, I'll go get some. If there's a piece of paper on the ground, I'm not gonna wait for the custodian, I'm gonna pick it up. Um, do we need uniforms? I'll buy them. We ain't raising the money. I'll buy them. I've always been one who God called to help fulfill needs. So I was always attracted to the desolate places.

• 52:04Deion Sanders?

  I'd never been attracted to a place that already was there. When I started my youth program, it was nothing like it. Nothing like it. Then we had football, baseball, basketball, track, um, uh, soccer, um, as well as cheer. So we took over the whole darn state. You know, when I went to speak to the Hall of Fame and I was giving my Hall of Fame speech, it was seven busloads of kids and parents that had traveled from Texas with me on that journey. We stopped and played in Memphis. We stopped and played in Louisville, Kentucky. And we played in, uh, Canton, Ohio. So when the country just start knowing me as Coach Prime, I had been Coach Prime for 15 years prior.

• 52:44Deion Sanders?

  So God had already prepared me for this in the dark so that when he turn on the light and give me the stage, I was ready. So at Jackson, I was already prepared for this for years. The only reason that it took me that long because I was proud of myself on being a great father. So now my kids, I'm getting ready to do the empty nesters. Shador's going to FAU. Shallow is already at the University of South Carolina. Uh, my youngest daughter is living with her mom. I'm good. And God said, no, no, no, no. Time for you. Time for you to coach. I said, you're not, you gotta be kidding me. And that's how it happened. That's what transpired. But I had been coaching and running the program. Uh, Pee Wee football, high school, we won four state titles in high school.

• 53:30Deion Sanders?

  And I was ready to just shut it down and chill and go be a fan.

• 53:37Speaker 01

  This episode is brought to you by Michelob Ultra. Good times mean competitions between you and your friends. Like seeing who can throw some pigskin the farthest or rush the field the fastest. Winner gets an ultra because it's not just a superior like beer. It's also giving fans superior access to their favorite sporting events. Superior is worth playing for. Visit michelobultra.com/superioraccess to enter. Enjoy responsibly. Copyright 2026 Anheuser Busch InBev Michelob Ultra Beer, St. Louis, Missouri.

• 54:07Deion Sanders?

  So I'm not coaching because there's a dead area in what I've learned through coaching. I don't try to make that kid me. I try to make him the best him that he could be. I can't take Travis Hunter, turn him into me. I gotta take what Travis does well and work on those things he don't do well and show him the direction, but I don't want them to be me. And I think some great players who have dabbled into it, they looking to create themselves in a young man. I'm good. I don't need that continuation of me. I don't need that to feel like I'm there or I arrived. I'm trying to help these young men, which 95 or 90% of them are not going pro.

• 54:50Deion Sanders?

  So my focus is not on that five to 10% that is. My focus is truly on that 90 to 95% that it because I want them to be great men.

• 55:00Ed Mylett?

  Speaking of that, I got two questions left for you and respect your time too.

• 55:06Ed Mylett?

  You started it historically back college. And when you say 90 to 95% of these men are not going to go play professional football, they're not. But a large percent of them are black young men. And you coach kids from every ethnic background. I watched you on your special, but I'm wondering if to some extent it matters to you or matters to them. That they're being led by a man that's also a black man. And if there's an element of that, or was there not for you? That even that situation that happened with that other coach? I think part of it that probably had to be even slightly more hurtful was that it was another black man calling out a black man. I don't know that for a fact. I just, you know, I know a bunch of people that know you and I don't think you could ask this enough.

• 55:51Ed Mylett?

  But is that part of it to be a father figure, a role model for these young men? I know that I've watched you. You're coaching all these young men and you coach them the same. But I'm wondering if there's something to that for you or for these young men that's meaningful to you.

• 56:08Deion Sanders?

  You 100% correct.

• 56:11Deion Sanders?

  I'm, I'm trying to be the navigational system through life for them. So all the ups and downs, the trials and tribulations. God allow that to happen so that I could navigate these men through these tumultuous, tumultuous times. It's, it's, it's unbelievable what they're dealing with. Like we, we got a couple of kids dealing with girl problems. Shoot, I had two divorces. You come to me, I, I, I know what to do and what not to do. All right, come on in here. Let me tell you about Coach Brown. Let me get, let me get butt naked and tell you, not, not physically, but let me tell you how this is going to happen. How this is going to go down. Okay.

• 56:49Deion Sanders?

  So I've, I've been allowed to go through some things, man, that has prepared me and over prepared me for such a time as this. I, I love these young men. I don't coach them like I genuinely love them. I don't come to work. I come to my calling. I don't come to work. I, I come to have fun. I don't come to work. I, I, I come to inspire, encourage and motivate, you know, and, and point in the right direction. So I, the main thing, we have relationships with our players, man. So it's not just a coach players like, and you're not my homie either. I'm your coach, you know? And you can look at me as a father figure all you want, but I am here to shed light and give you direction and protection.

• 57:33Deion Sanders?

  And correction. So, and I love it. I don't, it's not a day of work, man. It's, it's a calling and I, and I absolutely loved it. When I'm not here, I'm thinking about these young men. You know, I'm thinking about this program. That's why I was downstairs and tardy to getting to you, which I'm never late because I had a whole staff uh from Utah come, you know, and uh shoot, it was unbelievable. These men came here because something that I spoke registered to them in their community and said, we, we gotta go, we gotta go find out more about that. About this program.

• 58:11Ed Mylett?

  So good, so beautiful. I've enjoyed this today so much. I have to tell you, like, it's one of the all time conversations of my life to get to know you better. And I admire you in a different way than I did prior. Reading, reading the book took it to a different level, but feeling your spirit today and your energy. Uh, man, I feel blessed to have spent the time with you today and to be able to share this with, you know, millions of people that I love, that I believe in, my extended family, which is the audience. Last question for you. Chapter 20, it's a perfect way to finish this.

• 58:44Deion Sanders?

  You read my mind, I'm looking at it right here. You read my mind, you are awful, we connected, man, you, you read my mind.

• 58:51Ed Mylett?

  Good, so just, I'll let you speak to that as we conclude, but it's such a huge thing in life and it's not written about almost ever. And then you did, so I want you to talk about that.

• 59:01Deion Sanders?

  I'm, I'm talking about finishing. We, we all have a problem with finishing. I don't care if it's a, we could have a great conversation on the phone. Somebody would click over, oh, I gotta take that. Well, you didn't even finish this call. But you take another one. Uh, it could be, okay, I'm gonna clean up my room today and now we're distracted by a call. But you ain't finished cleaning up the room like you said you were. Okay, you ain't finished the task that you said you had to handle. We have a problem with putting the period at the end of the sentence. We oftentimes put a comma, but then we don't finish the sentence. So I'm talking about always finish what you start in life.

• 59:45Deion Sanders?

  How many books have you started that you didn't finish? I, I, I can't do that, I, I, I can't do it. Like, that means your attention is scattered. That means something else could come up in life that has your attention and something else could overtake that. And I'm not scattered like that, but I want you to finish. It says, if you quit something once, odds are that you'll do it again. Don't ever quit. Finish. The third thing is, everything in life moves forward. And you gotta be progressive like that. Let me prove the point.

• 1:00:17Deion Sanders?

  Your eyes point it forward. Your nose retreats forward. The words come out your mouth, go forward, not back there to go forward. Your ears are curved forward. When you have your hands by your side, your thumbs are forward. Your feet, forward.

• 1:00:34Deion Sanders?

  Everything you were designed to be is to progress and move forward. When you get excited, you know, when you start feeling it with that other companion, you know, everything erects forward.

• 1:00:51Deion Sanders?

  So why in the heck would I ever see you moving backwards? When you were designed to go forward? And the last thought to that progression is, the only thing that comes out behind you is somewhat. I don't use profanity, but I can, it, it, it, right? So everything we did was designed. Finish, finishing is the end goal, but you gotta enjoy the process and the journey. See, most people

• 1:01:22Deion Sanders?

  love and can't wait to conclude the journey. I'm in love with the process. I love the process of this, of rebuilding this dynasty that, that we're gonna build right now. Everybody wanna hurry up and win and get to that point. I wanna win. But darn it, I love the process of, I love when they're talking junk and they, they, they, they felt like they beat me and they talking, I go into press conference, okay, you better get me now, baby.

• 1:01:52Deion Sanders?

  Cause you know I'm coming. Like, I love the process of building this thing. Because a lot of these guys who are attacking and saying stuff, they inherited a legacy. Guys like you and me, Ed, we build it. We build it from scratch, from nothing. They inherited. It was already there. They just had to jump in there. They could have chose anybody to jump in that seat and do what you're doing. Not us. And not us. We different, baby. We builders, man. The movers and shakers. Yeah, we waymakers. And every waymaker I know is gonna get shot at, but you gotta keep moving. I'm not a hunter. I don't believe in killing, nothing. Maybe a wild hog every

• 1:02:32Deion Sanders?

  now and then. But even learning hunting, we can only shoot something when it's still. We're not accurate when it's moving. So we're not gonna let the devil or the enemy or these fools get a good shot at us. Hey, we gonna keep moving, baby. Let's keep moving.

• 1:02:50Ed Mylett?

  I, uh, just give me one game. Like, just like one quarter, one game. Just stick me in when you're up like forty-two to three. Like, just forty-two to three. First fifty-two year old senior.

• 1:03:02Deion Sanders?

  I get it.

• 1:03:03Ed Mylett?

  You guys, uh, let me just say this, first of all. You're all are welcome. Cause you got to have this hour. You all are welcome. And then I want to tell you, Coach Prime, thank you. It was, uh, like, I was really excited about today. And then it like went a hundred levels past where I thought we would be able to go. And that's just because of you. And, um, frankly, you're giving heart. Like, fully present, fully giving, as busy as you are. And you've affected millions of lives today. And I want everybody to go get, elevate, and dominate. That's your way of thanking Coach Prime. Go get a couple of them. Give one away as a gift, too. So, Coach, I just want to say thank you. God bless you, and thank you for being here, my friend.

• 1:03:43Deion Sanders?

  And thank you. And I apologize immensely. I'm never late. And I apologize. I really do. I hate that. I hate that. And I despise that totally. Cause I'm a, no, everybody knows me, no, I don't play by time. I do not play by time. And I apologize. That would never happen again. And I appreciate this platform, my man. I really do. You blessed me today. You're good at what you do. So you prompt me, man. Your spirit led me to give. I didn't have to close up or close in and be kind of reclusive. Like, you, you got me to come out and, and, and do it, man. So I appreciate you. You're really good at what you do, my man.

• 1:04:16Ed Mylett?

  Thank you. You brought it today. And by the way, I only had to wait eight minutes, everybody. And, uh, that was worth waiting for. So, all right, Coach, thank you so much. God bless you, everybody. Max out your life.