Master Audience Engagement and Create Content That Clicks | Presented by OpusClip | YAPCreator

If you’ve ever felt like your content just isn’t sticking, you might not be speaking your audience’s language. But figuring out what resonates isn’t a guessing game. There are real strategies to find what connects, cut what doesn’t, and adjust on the fly. In this episode of the YAPCreator Series, presented by OpusClip, Hala Taha breaks down why analyzing audience behavior is critical. She also shares powerful strategies to help you better understand your audience and their preferences so you can create content that captivates, converts, and keeps people coming back for more. In this episode, Hala will discuss: (00:00) Introduction (02:45) Understanding Your Audience (03:24) Neil Patel on Finding the Right Audience (07:29) Nick Loper on Turning an Audience into a Business (09:11) Creating Value-Based Content with Julie Solomon (14:33) Engaging Your Audience with Oz Perlman (18:19) Mastering YouTube with David Shands (23:25) Leveraging Data and Analytics (25:18) Ken Okazaki’s “Toilet Strategy” for Viral Videos (28:21) Adapting and Evolving Your Content (30:55) Using OpusClip for Viral Content Try OpusClip for FREE: Visit https://www.opus.pro/clipanything Resources Mentioned: YAP E226 with Neil Patel: https://youngandprofiting.co/4gqjng0 YAP E325 with Nick Loper: https://youngandprofiting.co/40MTrVM YAP E233 with Oz Pearlman: https://youngandprofiting.co/42DkUMt YAP E292 with Julie Solomon: https://youngandprofiting.co/4jJTpXp YAP E230 with Ken Okazaki: https://youngandprofiting.co/3Ervwnx Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha Instagram - instagram.com/yapwithhala Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Hala Taha?

  Today's episode is sponsored in part by Pranuvo, AG1, Whatnot, and MOD. Pranuvo offers radiation-free, whole-body MRI screening to give you a detailed look at your health. Get $300 off your whole-body MRI at pranuvo.com/hala with code HALA. That's H-A-L-A. Terms and conditions apply. AG1 is a daily nutritional drink with 75-plus ingredients in one scoop. For a limited time, get a free immune support bundle with your first AG1 Next Gen or Pro subscription at drinkag1.com/profiting. AG1 is a daily nutritional drink with 75-plus ingredients in one scoop. For a limited time, save 25% off your first AG1 Next Gen or Pro subscription at drinkag1.com/profiting.

• 0:45Hala Taha?

  Whatnot is a live shopping app where you can sell everything from fashion to collectibles and connect with buyers in real-time. Search Whatnot, W-H-A-T-N-O-T, in the App Store. Download and start selling right away. MOD connects qualifying patients with licensed medical providers who may prescribe a modifinal drink to keep you energized, focused, and alert throughout the day. Visit mod.com, M-O-D dot com, for a free consultation. 10% off your first order and free shipping with promo code PROFITING. See their website for important safety information. As always, you can find all of our incredible deals in the show notes or at youngimprofiting.com/deals.

• 1:35Hala Taha?

  Hey, young improfiter's, welcome to episode five of the Yap Creator Series, presented by Opus Clip. In this series, we're diving deep into the art and science of content creation, how to create, connect, and thrive as a modern-day content creator. Today, we're going deep into something that every content creator should master: understanding and adapting to audience preferences. This is the heartbeat of effective content creation, the foundation of building a loyal, engaged community that feels connected to you and your brand. In this episode, I'll break down why analyzing audience behavior is so critical, and I'll give you actionable strategies to help you understand your audience and their preferences better.

• 2:15Hala Taha?

  We'll feature podcast guests like Ken Okazaki, Neil Patel, Julie Solomon, Oz Perlman, and I'll even share with you how we use Audience Insights at Gap to create content that's relevant and impactful. Let's get started.

• 2:32Hala Taha?

  First things first, before you can forge a meaningful connection with an audience, you need to figure out who they are. As a content creator, understanding the balance between a broad and niche audience is crucial for growing your engagement and your business. Broad content allows you to reach a wider audience and potentially increase views and revenue, while niche content creates deeper and more meaningful connections with a dedicated community. The key is finding the balance that works for you. And whether you're marketing a product, a service, or just yourself, it's useful to start by thinking in terms of your TAM, or your total addressable market. But just how big or small should you start? This is what Neil Patel, an expert on digital marketing, told me about how he approaches a potential audience.

• 3:20Speaker 01

  What makes a good audience market, to me, is a big TAM. So assuming you find something you're passionate about by just through trial and error, you've got to make sure you're focusing on a big TAM. Everyone says the riches are in the niches. That's far from true. If you look at the majority of the large corporations out there, like Tesla's automotive, right? People need cars in this world. If you look at Microsoft, everyone needs software to run these computers and digital devices that we're on. If you look at Google, we're relying on search for anything and someone organizing data and feeding it to us in a very organized fashion. If you look at Apple, we need all these hardware pieces that they're selling from headphones to cell phones to laptops, right? These are

• 4:02Speaker 01

  large markets. If you look, again, look at the biggest companies in the world, they're going after large markets and not niches. So the key is to go after a big TAM. Now, you can start in a niche if you want, and there's nothing wrong with that. But you need to make sure that you can expand that niche into a large market. Because the amount of effort it takes to market a business, whether it's on LinkedIn or any social platform, or even SEO, for a niche compared to a large market is almost the same amount of effort. Sure, it's harder in a large market, it takes longer to see results, but it's the same process and the same time and energy that you're putting into it. So might as well go after something big, because it's very unrealistic to be in a niche and being like,

• 4:45Speaker 01

  you know what, I'm gonna dominate this niche and gobble up 100% of the market share, or even 20, 30%. That's very hard to do. But on the flip side, it's easier to say, hey, I'm gonna go after this multi-billion dollar market, and I'm gonna gobble up 0.1% of it. Right? You gobble up even something small, that's enough money where you're generating millions of dollars where it's meaningful. Right? For example, if it's a $10 billion market that you're going after, you gobble up 0.1%, that's big enough to create amazing life and a business.

• 5:17Hala Taha?

  So you're saying you need a big, sort of more broad market. You don't want to get too in the niches, because they're really hard to find. That's like finding a needle in a haystack. When you've got, uh, when you're a marketer, you want to find your audience in mass. You want to target them in mass. That's how you're gonna target them in the cheapest way, most effective way. If you have to find like 10 people here, 10 people there, it's like you are just gonna exhaust yourself, and it's gonna be very expensive.

• 5:42Speaker 01

  Exactly right. You need to go after a big market, so that way you don't have to have frequency issues of like, oh, I've shown my ad to 500 people. All right, how many more people can you show it? Well, that's my only audience, or even 10,000 people, it's not enough. You need to go after the masses.

• 5:59Hala Taha?

  Yeah. So I know that you have a formula for marketing that you talk about. Could you break that down for us?

• 6:06Speaker 01

  Sure. So number one, go after a really big TAM. Once you have a big TAM, then if you want to do well, you needed to take an omnichannel approach from LinkedIn to Facebook to Instagram to WhatsApp marketing through text, through email marketing to SEO to paid advertising. It doesn't matter if you like paid ads on Facebook or not. If it's profitable, it's profitable. You gotta keep leveraging it. And then from there, you gotta figure out how to add in the upsells and downsells. Because if you look at marketing over time, it continually costs more and more. So you gotta add in the upsells and downsells. In other words, build that funnel, figure out how to generate more revenue from that same customer. And if they're buying more right at purchase, it allows you to spend more money on marketing

• 6:51Speaker 01

  as well as figure out a way to generate reoccurring revenues.

• 6:58Hala Taha?

  However broad or narrow you go with your potential audience and whatever channel you reach them through, remember that you were ultimately the one picking your audience. That's right, your audience is your choice. And building an audience is really its own kind of a business. In fact, none other than Mr. Side Hustle himself, Nick Loper, shared with me how he now considers building an audience on channels like YouTube to be one of the most promising side hustles around.

• 7:28Hala Taha?

  Something that I read of yours that I thought was really interesting is that you actually consider a side hustle being growing an audience, right? You call it an audience business. So talk to us about why having an audience in itself can be a side hustle with multiple avenues.

• 7:44Speaker 02

  Yeah, this is probably, you know, tier three. We know tier one, services, tier two, products. Tier three is this really flexible, hybrid, you know, content-based business, audience-based business where it could be a social following, it could be a blog following, a podcast following, a YouTube following. And once you have people paying attention, like the entire playbook opens up. Yeah, sure, you could sell services, you could sell products, you could sell attention in the form of advertising or affiliate partnerships. But it really is a powerful place to play. And that's really where I've spent the bulk of my side hustle and entrepreneurial time over the last 10 years, trying to figure out how to get more traffic, how to get more listeners, how to get more email subscribers and play in that space. Because

• 8:29Speaker 02

  The scale is almost infinite, right? It takes, as you know, the same effort and energy and investment to create an episode, a podcast episode that 10 people listen to, or 10,000 people listen to, or 100,000 people. And so it's a really unique platform in that way. And the same thing with social content or video content.

• 8:52Hala Taha?

  Whatever content arena you decide to play in, it's not just enough to turn up and churn out content. Julie Solomon, who's the queen of influencer marketing and an expert on how to break through on platforms like Instagram, explains the critical distinction between simply creating content and producing content that genuinely drives results with your audience.

• 9:16Speaker 03

  When it comes to Instagram, because that's really been my platform of choice since 2013. So I have been there through the ups and downs and the in-betweens. And I think that where most people get it wrong is that they get so lost in having to have to do it a certain way, or trying to beat some kind of system or some kind of algorithm. And what I have noticed throughout a decade plus of supporting people on Instagram and coaching them in order to build a brand and visibility there is that, yes, it's important to understand things like hashtags and SEO and viral hooks and all of those kinds of things, but really, at the end of the day, it just comes down to, do you have value-based

• 10:01Speaker 03

  content that is specifically talking to the person whose problem that you solve? And are you showing up as an authority and as someone that can educate them as being that solution provider as consistently as possible? And most of the time, people aren't doing that because they're so focused on these things that really just don't matter at the end of the day. You know, it doesn't, and that's why, Hala, you know, I have a lot of people that will come to me, and it's wild that they've got tens, if not hundreds of thousands of followers, and they make no money. And I'm thinking, how do you have all this and you don't make money?

• 10:42Speaker 03

  And it's because maybe they figured out a way to go viral, or maybe they figured out some kind of... You know, giveaway process to gain a following, or maybe they did some collabs, but because they weren't creating that value from the get go, because they weren't thinking about what do I specialize in? What is my offer? Why do I want to pick up this phone and post something every day? It's like they completely missed the boat. And before they know it, they're three months in, or three years in, or 10 years in. And then they come to me and they're like, Julie, I don't understand how I've kind of been trying to grow and piecemealing it together. And maybe I've gotten to a thousand followers and nothing's happening. Or maybe I've gotten to 100,000 followers, but still nothing's happening because I'm not making any money. And so what's happening here?

• 11:26Speaker 03

  And so I think that for growth on Instagram, you really have to think about that through line. Are you just creating content just to create content because that is just a hobby? Or are you actually creating content to solve a problem for somebody, to be of service to someone, to be a solution provider for someone? Because that's how you actually end up monetizing it. And those are two completely different focuses.

• 11:47Hala Taha?

  Totally agree with that. And also from a sponsorship perspective, it's also important to think of this because if you're just creating mindless content that's going viral, maybe you're reposting viral videos and you've got this huge, broad audience, but nobody knows what you stand for, you're not the actual influencer, your content went viral. You didn't necessarily go viral. Your ideas and your products and services didn't necessarily go viral. It's just content, right? And so it's hard to get brand sponsorships when you actually are not an influencer and your content just went viral because there's no way to really describe your audience. It's hard for brands to understand who they're targeting exactly. So that's something else to think about.

• 12:30Speaker 03

  Yeah, I call those people cold creators, that they are showing up to create content, but there is no warmth behind them focusing on building the know, like and trust. And we even see this with a lot of massive influencers out there. You think about, you know, Charlie, I can't remember her last name, but she was on Dancing with the Stars, her family had a reality show, they went, her and her sisters went viral on TikTok. And now it's like, not only is there, all they talk about is how their mental health is just like all over the place. They can't show up. They can't be consistent. They're not happy. They're not fulfilled. But a lot of the brand deals that they've started to do, whether that's product lines that they've launched or what have you, have now been pulled off the shelves because they're not converting. And the reason why is because they didn't take the time to build that know, like and trust with their audience. They

• 13:14Speaker 03

  didn't take the time to really build a brand around the reputation that they wanted to have. They were just creating content for the sake of creating content and, you know, doing it on TikTok and blowing up. But now they don't have anything to show for it. And there's a lot of creators that that has happened to over time that have gone on to maybe get a Sephora, you know, makeup deal. But then a year later, they don't have any makeup in the stores and it's because it can't sell.

• 13:43Hala Taha?

  So how do we figure out exactly what will resonate best with our target audience? To truly connect with that audience and create content that genuinely serves their needs, you need to understand what interests them, what drives them, what thrills them. Understanding what your audience wants is the foundation of creating content that stands out, even since the dawn of time, when early humans were telling their first stories around the communal fire. Of course, nowadays, most of our audiences are online. But we can still learn a lot about how to shape and respond to an audience from those who are gifted performers and make their living by delighting live audiences. The magician and mentalist Oz Perlman is one such performer. And he shared with me some fascinating insights into

• 14:27Hala Taha?

  how he uses deep knowledge of human behavior to read an audience.

• 14:35Speaker 04

  Every show is different, which is great because every audience is different, right? Think about it. If you're watching a movie, the movie's always the same. Versus what I do is not like watching a singer or a band where, you know, they can change the song a little bit, but it's still the same song. For me, everything I do involves audience interaction. My show is the audience. Because I, like, if I'm doing a show for 1,000 people... Fifty, sixty, a hundred of them will be a part of it at some point. I throw frisbees around the audience, we hand envelopes, we pick people out of the whole crowd. I've done arenas before with 10,000 people. And what my show is all about is audience reactions, watching someone's face and that shock and that amazement, and sometimes that just absolute silence. When you've done something that seems impossible, or you've told them something, there's no

• 15:20Speaker 04

  way you could have known or anticipated. And that's really the product I'm selling, is very memorable moments, usually with a lot of emotional impact. And so it's helpful in certain parts of everyday life, but it's funny because not as if I can just walk into a real estate negotiation and be like, I know their bottom line, I know how much money I'm saving, like it works in certain ways. It's helpful, it's an edge, but it's not the same. It's a facade, you know, it's an entertainment pursuit, because in my shows, I'm the director. I get to call the shots in a certain way. So I wish I could tell I'd go to the poker table and just make millions. You know, funny enough, a lot of casinos, they have people trained in what I do, going against me. You know, they're the ones who are making sure that I can't cheat.

• 16:05Hala Taha?

  Got it, got it. And that reminds me of something that I've also heard you said, where you say that your profession is more like a comedian than it is a magician, because you're actually feeding off the audience and not just like, doing the same thing over and over again.

• 16:19Speaker 04

  Totally. And I can't, it's hard to practice what I do. So a magician, think about it, can practice, like I use example of a card trick. You can practice a card trick at home in front of the mirror for days, weeks, years, and perfect the moves that are required, right? Same with, same with a juggler, let's call it. But a comedian has to tell their joke. He or she tells their joke, and the only way you know if it's funny is if an audience reacts, right? The audience is your canvas. So the exact same thing applies, and that's the reason right there, why there's so much fewer mentors than magicians. Because the learning curve is so steep, you can't get better without first bombing. So you need to be bad and start doing it and getting better and better with audiences. And a lot

• 17:02Speaker 04

  of people don't have that stomach. They can't deal with that level of rejection over and over, and not be good for years at times.

• 17:11Hala Taha?

  The audience is your canvas. I just love that. And it's just as true for an online audience. The best online content isn't just a one-way broadcast. It's a conversation. It's about give and take, where we're tuning into what our audience really wants, what resonates with them, and what keeps them coming back. In other words, you're not creating content for yourself. Just like Oz Perelman, you're responding to what your audience is telling you, even when it's through nonverbal cues like likes, shares, and comments. Every interaction is a signal, and your audience is showing what they relate to, what they're curious about, and sometimes what just isn't clicking. At times, you may bomb, just like a stand-up

• 17:53Hala Taha?

  comedian or a live performer might. The magic happens when you take the time to interpret these signals and respond to them. That's when your content goes from good to great. But figuring out an audience, of course, takes time. Perhaps nobody I've spoken to knows this better than my good friend, the entrepreneur and the host of the Social Proof Podcast, David Shands. David is one of the hardest-working people I know, and as you'll hear, he knows his audience down to their daily routine and their habits.

• 18:24Hala Taha?

  So I have to ask you, for anybody who's starting their YouTube journey now, like you said, you started in 13 years ago or something like that, but 2023, it's a whole different game. You're still crushing it. You still know how to get views and all of that. So how can we get more engagement on YouTube, more views and subscribers?

• 18:42Speaker 05

  One, you have to be good at it. It's not like, I don't have a one, two, three step for someone that's not good, that doesn't ask good questions, or put up amazing content, or come out with shareable stuff. There's nothing I can do for you. You have to practice the craft. It's really cool, because for two years of actually doing the podcast and putting it on YouTube, I wasn't thinking money. For 10 years, I mean, while I was doing it, so I started 2010, I didn't start monetizing until 2020. For those 10 years, I'm not even thinking that YouTube makes money. I never even thought about it. My

• 19:27Speaker 05

  only thing was, are people liking this content? Are they sharing it? Are they commenting?

• 19:34Speaker 05

  And I was focused on having a good show and being a good interviewer. And being engaging. So that's where I'm blessed because I came before the era of jump on YouTube to make a million dollars. I had time to perfect my craft. So one, you just have to be good at it. Just be, I don't care if you're super consistent, you have the best camera, best lighting, best. If the content isn't amazing, it's not going to work. So practice your craft. You really need to find a niche that you're passionate about and that other people are passionate about. And you have to brand yourself around this conversation.

• 20:17Speaker 05

  So I brand, my whole world is branded around podcasting and entrepreneurship. One, I've been doing it for 10 years or longer than that, my whole life really. But this whole podcasting thing and entrepreneurship, my whole world is that. My bio says it. If you talk to me long enough, we're going to talk about podcasting or entrepreneurship. That's my brand. So I have a niche, I have an audience, I know all the things that my audience is struggling with. That's how I can tell you, alright, so you gotta stop stopping. You gotta stop, one of the worst things that can happen to an entrepreneur is a little bit of success. Because other people that see that little bit of success and they start inviting you to their thing that they're doing.

• 21:00Speaker 05

  And it's going to take you off path. The reason I know that is because I've been through it. And I've been coaching entrepreneurs for the last decade on this space. So I know my audience, I know exactly what they're going through. So you need to know your audience, know exactly what they're going through. You for sure need to be consistent. So the best way to do that is have a consistent day that you record. Whether it's every Wednesday, every Thursday, we record our podcast every Wednesday, for sure. Now, if somebody can't do Wednesday and they're a big enough guest, we'll do it on Thursday, do it on Tuesday. Cause I'm in my own studio, so it's cool. But I have a specific day that we record, we have a specific day that we release.

• 21:40Speaker 05

  And it's consistent. If you think of your favorite shows growing up, it wasn't sporadic when they delivered the content. It was the same time, same day, every single week. Because people put their, they put your show or your content into their life. So I released my podcast at seven in the morning because I know there are people going to work. And I want them to listen to my podcast on their way to work because I want them to be inspired. I want them to be motivated and this is their thing. It's in the routine. If anything ever happens, like there's a misfire on the scheduling or something like that, I get messages. Hey, you ain't released an episode? What happened? What happened? What happened?

• 22:23Speaker 05

  I'm like, whoa, whoa, let me find out what's going on because they eye show into the framework of their lives. And you can't disappoint.

• 22:36Speaker 05

  Or you'll break trust. So if you say every Monday at seven o'clock is going to release and sometimes it's at seven, sometimes at 2:00 PM, sometimes it releases on Tuesday, sometimes it just doesn't release that week, you're breaking the trust because now I can't trust you to put this in my schedule anymore. So, um, yeah, and, and, and also looking at the trends, studying your craft, studying what's working in your industry. And, um, yeah, I think if you put all of those together and you're good at it, it will grow, period.

• 23:12Hala Taha?

  If you want to have a detailed understanding of your audience like David, you need information. And today, the best tools for understanding audience preferences is our data and analytics. It might not sound super glamorous, but trust me, these numbers are gold. Engagement metrics like views, likes, comments and shares reveal what topics and formats your audience is drawn to. By analyzing these patterns, you get insights that might otherwise go unnoticed. Data doesn't lie. If you're not looking at your analytics, you're missing out on a treasure trove of information that can help guide your content strategy. At Yap, we regularly review our analytics to spot trends and highlight what's working. It's about more than just knowing which episodes are posted well.

• 23:56Hala Taha?

  It's about understanding why. If a specific topic or guest sees a surge in engagement, that tells us that our audience is interested in that subject and we might explore it further in future episodes. And we're not just looking at the numbers, we're looking at the why behind the numbers. What was it about this particular guest or topic that hit the mark? Was there something in the style or the format that people responded to? By digging into these insights, we can adapt and evolve our content to meet our audience's preferences. On the other hand, if certain themes or styles consistently underperform, it's a sign that we may need to rethink our approach or pivot. Analytics is not just about measuring success. It's about learning, adapting, and evolving based on the hard evidence.

• 24:41Hala Taha?

  It's like having a compass that guides the direction of your content, but you have to be willing to act on that feedback you get from your audience. And next, we'll learn how you can harness feedback to create even better content.

• 24:56Hala Taha?

  Flexibility is crucial in content creation. You don't need to change who you are, but you can refine how you present yourself to meet your audience where they are. One of my favorite examples of using data and feedback to know your audience better was shared with me by video marketing expert Ken Okazaki. Sometimes, meeting your audience where they are means literally knowing where they are, even if that happens to be on the toilet.

• 25:23Hala Taha?

  So, fun fact, and I've heard you talk about this a few times. Eighty percent of men and 69% of women use their phone while on the toilet. And you've taken this data and created something called the Toilet Strategy. So what is the Toilet Strategy? And what does this data tell us about how we should be conducting video marketing?

• 25:41Speaker 06

  Yeah, I should probably look that up. I don't know if the numbers have gone up or down. And that was a couple of years ago I wrote that book. But I don't know about you, but I happen to use the, my phone in the toilet. And when I realized that there's that huge percentage, because that's kind of like literally your downtime, right? So that's when you're like, you know, you're checking messages, looking at social media. And there's a couple of things going on here. And right now, it may seem obvious, but when I first presented this at a conference, everybody was like, oh my, you know, smack my head, like, that's so obvious. Why didn't I think of it? But when your audience is in the toilet, you have to, well, put it this way, tune your videos as if you're speaking to someone on the toilet. So there's a couple of things going on.

• 26:24Speaker 06

  Number one, you want to make sure there's captions on every single word, because when you're in a public bathroom, it's very rare that you're going to want the speakers blaring while you're in there, right? So immediately, someone's going to mute. If they can't hear you... Or read you, then they're going to skip off, right? So that's rule number one. Rule number two about the toilet strategy is the length. There are so many times on where I've seen a video. I thought this is great. And then what we've done is eye tracking tests. The first thing we look at is the title to see if we want to stop. The second one is the person's eyes. The third place we look, believe it or not, is the play bar to see how long it is. And that's through eye tracking data. And if the video is too long, like you probably want to spend five minutes in the bathroom max.

• 27:06Speaker 06

  If it's a 20 minute video, what happens is this is a great video, but I don't have 20 minutes. So you save for later, which by the way, nobody ever goes to the safer later video and actually watches them. It's it is a black hole where things go in and never come back out. So you never want to get safer later. So there's the length. You want to keep it, you know, two minutes max. Nowadays, it's under a minute. It keeps getting shorter. Oh, the third thing is really the big title on top. Now that's kind of changed because nowadays with the way TikTok format videos have really taken over. The algorithm chooses what shows up. It's not what you subscribe to. So it doesn't matter quite as much, but I think it's quite effective on some platforms where the thumbnail is going to be much more prominent than the actual video itself.

• 27:51Speaker 06

  For example, YouTube.

• 27:56Hala Taha?

  The toilet strategy might be an extreme example, but it shows how responding to data and feedback you're given about your audience can allow you to transform your content in a way that will connect even better with them. At Yap, we're always actively listening to feedback. We read comments, look at engagement metrics and keep an eye out on the formats that are doing well. For instance, that we've seen that our audience really responds to a conversational style and interviews. So we integrate that into more episodes purposefully. And if a certain topic, style or format isn't resonating, we're not afraid to just switch it up. Think of adaptation as a cycle. You put out content, gauge your response and then adjust. And if you do this over and over again and turn up for your audience on a regular basis,

• 28:41Hala Taha?

  you will acquire some powerful insights from them. And their feedback will not only help you improve existing content, but it will also help you generate bold new ideas. Now here's Ken Okazaki again with more.

• 28:57Speaker 06

  If you don't show up, things don't happen. And that's when success builds on success. And that's when people start realizing, hey, this person is a pillar in this vertical, in this niche, in this industry. And the more they hear you, the more they want to hear about you. I'm not going to go into too much detail here for the sake of time, but the rock stars are the people who they know, in a nutshell, you're no longer pushing your content. It's your audience is pulling the content from you. Like, the demand for it is greater than your effort to push it out there. You're getting more people to share it. You're getting people requesting to be on your show. You're getting so much engagement that you'll never run out of ideas because you could just look at the comments and use that for your content ideas.

• 29:41Speaker 06

  And that's that feeling of getting pulled. And once you reach that, there's a lot of people who just realize that there is this, I guess it's like the flywheel type of feeling. And that's flow. And that's where, that's where I want all my clients to get.

• 30:01Hala Taha?

  This willingness to evolve shows your audience that you're paying attention and that you respect their preferences. It's a win-win. You're creating content that's meaningful and relevant. And your audience feels more connected to you because they know their feedback genuinely matters. When you understand your audience, it transforms your entire approach. You're not guessing, you're responding. And that makes all the difference. When you approach content as a partnership with your audience, you're building something powerful, a loyal, engaged community that trusts you and wants to come back again and again.

• 30:37Hala Taha?

  Now, adapting to your audience doesn't mean starting from scratch every time. At Yap, we've streamlined this process with Opus Clip, a tool that analyzes your raw footage, pulls in the best moments, and assigns a virality score to give you an idea of how viral each clip might be. Here's how it helped us with one of our biggest viral videos yet. When we released my podcast interview with communication expert Matt Abrahams, we used Opus Clip's AI to analyze the hour-long conversation. It identified emotional peaks, keyword hooks, and moments where viewer curiosity spiked. Instead of guessing which clips would work, Opus Clip highlighted 12 high-potential moments ranked by their ability to pique curiosity.

• 31:21Hala Taha?

  We chose the top five clips, like Matt's descriptive moment. My team turned them into a 30-second intro, and the result? Fifty percent more viewers stayed past the 30-second mark, leading to a better watch time and a much greater reach. The video now sits at over 123,000 views and counting, making it one of the best-performing videos on my channel. If you're not using tools like Opus Clip to test and refine your content, you're missing on a great opportunity to stay connected with your audience. Opus Clip helps you get the most out of your content by highlighting the moments that resonate most. Instead of guessing, you're making informed decisions that keep your strategy aligned with your audience preferences.

• 32:06Hala Taha?

  Well, yap fam! That's it for episode 5 of the Yap Creator Series. By paying attention to engagement, using data to guide your strategy, and creating a feedback loop, you can build a stronger connection with your audience and keep your content fresh and relevant. And if you're ready to do this and to take your content to the next level, try Opus Clip today. You can let Opus Clip help you create awesome videos that will drive engagement at opus.pro/clipanything. That's opus.pro/clipanything. Thanks again for tuning in, and we'll see you in episode 6, where we unlock the secrets of content creation with a focus on how AI is changing the game.