Julie Piatt: Wealth Is The Community You Keep

It’s time to once again transcend the mortal coil to reconnect with matters ethereal and divine, truths both big and small. Our prophetess for this spiritual trip is healer, mother, and creator Julie Piatt. Longtime listeners are well acquainted with the one who goes by SriMati—my in-house guru and better half. A human who is very good at many things, Julie is an accomplished yogi, musician, chef, and mom to our four children. She’s also the bestselling author of three vegan cookbooks. She hosts the For The Life of Me podcast. She lords over Water Tiger, her online spiritual community. And she’s the CEO and ‘Mother Arc’ of SriMu, the best plant-based cheese in the known universe. Over the years, Julie has been a recurring source of spiritual wisdom on the podcast, dropping many a pearl on everything from parenting and creativity, to navigating conflict, managing relationships, dealing with financial hardship, and many other subjects. Today’s microphone communion with Julie is many things. It’s an unearthing of not only this podcast’s origin story, but also the catalyst that sparked the creation Julie’s cookbooks, SriMu, and the Water Tiger tribe. It’s a crash course in embracing neutrality and understanding the strength in letting go. And it’s an exploration of why suffering is the ultimate engine for growth. But most of all, this conversation is about the importance of relationships in all their forms. How to cultivate them. How to celebrate them. And most importantly, how to make them last. To read more click here. The visually inclined can watch the alchemy transpire on YouTube. And as always, the podcast streams wild and free on Apple Podcasts and Spotify. Enjoy! Peace + Plants, Rich Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Rich Roll?

  Eating well rarely falls apart because of one big failure. It's the daily question that wears you down, like, what am I actually gonna make tonight? What's in the fridge? And it's exactly why we built the Plant Power Meal Planner. It's a personalized, plant-based meal planning program that matches you with recipes based on your taste, your allergies, your cooking skills, and how much time you actually have. You build, through this program, a balanced, nutrient-dense plan for your entire household in a few minutes. Then it generates a grocery list for you with one click that plugs right into our delivery partners. All the recipes in the program are built by dietitians with culinary training. Plus, you get your own food coach to help you problem-solve along the way.

• 0:44Rich Roll?

  It's kind of an amazing thing. For listeners of the show, all you special people, we're offering an exclusive $20 off an annual subscription right now. To get it, go to meals.richroll.com, take your quick personalization quiz, and enter promo code RICHROLL20 at checkout.

• 1:06Julie Piatt?

  Humans are amazing. I mean, there's so much beauty in humanity. We often hear narratives that are sort of highlighting all the horrible things that are going on in our world. And as we know, we are powerful creators, and where we put our attention is what expands. And I think that there's wisdom and power and intelligence in highlighting the beauty of humanity, because there's a lot more beauty than what is considered. And I think it's human tendency to feel justified pointing out everything that's wrong. And so I just think we're all alive in a body. Hopefully, if you're listening to this podcast and you're breathing, you have the privilege

• 1:50Julie Piatt?

  of being alive, the privilege of being connected to this podcast, and just to highlight the beauty of humanity and how all of us have something so meaningful to bring and offer and share.

• 2:02Rich Roll?

  Yeah. Wealth is the company you keep.

• 2:17Rich Roll?

  The Rich Roll Podcast. Hey, everybody. Welcome to the podcast. We have an amazing show on tap for you, but first.

• 2:29Rich Roll?

  Okay, Julie is back. So here we go.

• 2:38Rich Roll?

  Greetings, Podcastlandia. Proud to let you guys know that we are back with the beautiful, the wise, the erudite Julie Piatt, Srimati, spiritualist, expert, vegan, cheese impresario, entrepreneur, culinary genius, bestselling cookbook author, community leader, podcaster, musician, mother arc, and my partner, not in crime, but in all things. How are you?

• 3:08Julie Piatt?

  Aw, thanks, Rich Roll. I'm great. Thanks for-

• 3:11Rich Roll?

  Did I cover the list?

• 3:12Julie Piatt?

  I'm just, I'm in awe in your poetry and your ability to express me in new and expanded ways.

• 3:19Rich Roll?

  Oh, continue. Continue with that thought.

• 3:23Julie Piatt?

  It's so beautiful. Thank you so much.

• 3:24Rich Roll?

  When was the last time you were on?

• 3:26Julie Piatt?

  I don't know. It's been, it's been a while.

• 3:28Rich Roll?

  It's been a minute, right?

• 3:29Julie Piatt?

  Yeah, it's about time.

• 3:30Rich Roll?

  And actually, the studio's kind of come around a little bit more since you were last here, I think.

• 3:33Julie Piatt?

  It's incredible. This is just such an amazing experience. I'm so, I feel so blessed and excited. It's very cool.

• 3:39Rich Roll?

  Well, you kicked this whole thing off with episode one, back in that cavernous warehouse in Kauai. It's come a long way since then, but in most respects, in the most important respects, I think the show has maintained the sensibility that we initiated back then. And I'm happy to have you back to continue the conversation that started on this show in the fall of 2012. So we're actually like just weeks away from the nine-year anniversary of this whole affair.

• 4:15Julie Piatt?

  That's crazy. I was remembering that this morning because it's a rainy day, finally, in Southern California. And I was wondering how long it's been. So nine years.

• 4:25Rich Roll?

  Yeah. We started it in November. I don't remember the exact date. I think it was like mid-November of 2012.

• 4:31Julie Piatt?

  I think island fever had set in about week three.

• 4:34Rich Roll?

  I was starting to get itchy and antsy and feeling disconnected from- People and the universe and scratched the itch to try this thing out without any sense of where it would go. And here we are.

• 4:49Julie Piatt?

  That's amazing. It really is amazing. I think it's also really profound that the spiritual energy of Kauai is within this podcast. It is the energy that created or participated in the manifestation, as did all of the food journey as well. So, we were landlocked without really friends. We weren't really welcomed in Kauai by the community. And we found ourselves sort of staying in our three 30-foot yurts. And I had a test kitchen. And then I just started creating food. And that's most of the recipes in the Plant Power Way.

• 5:32Rich Roll?

  Right.

• 5:33Julie Piatt?

  And then you were like, I'm gonna go crazy. We're starting a podcast.

• 5:37Rich Roll?

  Yeah. Well, I know. I mean, shout out to Chris Jabe, who invited us to live on his incredible property, Common Ground. He's since sold that property. But we were living, we've told the story many times, so I don't want to linger too long on it. But for those of you that are a little bit newer, we lived on this extraordinary property on the north shore of Kauai. It had been a mango farm. And Chris, who owned it, was looking to figure out how to leverage this extraordinary place for broader purposes. And for some reason, he thought that we could be helpful in that regard.

• 6:19Julie Piatt?

  Thank God, he did. It was the first time.

• 6:21Rich Roll?

  We were so broke at the time. He threw us a lifeline. He's like, come out to Kauai and live with me. And we'll hang out and try to figure out what to do here. And we were like, okay. And before we knew it, like, in a very short period of time, we had essentially relocated, thinking that we were gonna lose our house because we couldn't pay our bills. And he kept us afloat. And that became the crucible, like the incubator, for so many beautiful things.

• 6:46Julie Piatt?

  Yeah. So, really, Chris Jabe.

• 6:48Rich Roll?

  Yeah, Chris.

• 6:49Julie Piatt?

  Chris Jabe was very instrumental in the direction, the trajectory of our lives.

• 6:54Rich Roll?

  It's unbelievable what an influence he had in ways that I'm sure he can barely appreciate in terms of being a catalyst for.

• 7:06Rich Roll?

  Everything that we've birthed, and I think the lesson in there is that you never know. Like, there are people will come into your life and gently kind of nudge you in one direction or the other, that then, over time, it only becomes evident, like, in the rearview mirror, like, what an impact those people have. And I think we're all visited with some form or another of individuals like that.

• 7:33Julie Piatt?

  Makes a profound impact. But I think it's related to, I just want to tell a little bit more about that story, because it's very relevant to how I'm interacting with the creation of food right now. And we, at the point in time that Chris came into our lives, our house had been put in foreclosure, and I was sort of out of my ability to stall anymore. And I was very devastated, came home and told all you guys, we were always like, we're gonna lose the house, and like, 30 days is gonna be gone. So, I came home, and I was just, I had one of those moments of feeling sort of lost and disconnected from spirituality and God, and like, how could this be happening? And I remember Saul

• 8:18Julie Piatt?

  David Ray, who's an amazing yoga teacher in the LA area, he reached out, and he hired me, he said, "Srimati, will you cook for my Thai yoga retreat?" And he said, you know, "I can pay you pretty well." And so, I remember leaving, and I just told you, I said, "There is no way that we are being moved out of this house without an opportunity. There's, it's impossible, with the amount of heart and presence, and how much we had gone through, and how bonded we were, and committed to really serving our heart." And so, I remember going up there, just feeling completely in a state of, "I don't know, like, I just, I don't know anything. Like, if this is happening, I just, I was doubting all of my instincts."

• 9:01Julie Piatt?

  And, and so, I just decided to literally put all of my energy into preparing food for this Thai yoga retreat. And I, maybe one of the, you know, one of the few times that I was single-focused, because I do so many things, but I really stepped into this as a sort of seva, or service. And the food became activated with something that was beyond my ability to create food. And I had, you know, people weeping when they were eating my pie and they were leaving Saul's retreat to stay with me in the kitchen. And he was joking with me, saying like, what are you doing to my students? Like, they just want to be with you. And so I remember he was very generously said, please invite Rich and the kids up

• 9:45Julie Piatt?

  to the final dinner. And I remember you walked in, it was up at Bill's place up in Santa Barbara, Casa Baranca.

• 9:56Rich Roll?

  Yeah, I remember that.

• 9:58Julie Piatt?

  Yeah, remember that place? It was like a, like a really cool sort of art deco sort of place. Anyway, and you walked in and you said, have you read your emails? And I said, no. And you said, go read your email right now. And I went and read my email and Chris Jabe had replied to an email that I had sent him two years prior. And he said, I want to speak to you and Rich. I'm halfway through the book and we want to meet. And 10 days later, he was sitting in our living room, having a meeting with all of us. So it was a very sort of profound demonstration about how when you step into devotion at

• 10:38Julie Piatt?

  that level and abandon your personalities, ideas and trajectories, just how beautiful life can.

• 10:48Rich Roll?

  Yeah, there's, there's many layers to this idea of surrender. Right? So one of the lines in Finding Ultra is that when your heart is true, the universe will conspire to support you. And I believe that, and I've seen that play out in so many people's lives. And I felt like when I put Finding Ultra out, that my heart was true and the universe would conspire to somehow figure out a way to support us in this, you know, mission. And nothing was happening, right? The phone was not ringing. There was no money coming in. We were unable to pay our bills. And when Saul called you, it was like, yes, I will do that. Like, I'll do anything. And when Chris said, come out to Kauai, we said, yes. We had no other options.

• 11:33Rich Roll?

  But also it was like, okay, we're just giving ourselves over to wherever and however we're being directed. And I just remember moving into those yurts on this farm and thinking like, we may never see our house again and perhaps we're just going to be living in these yurts now. Like that's it. Like we're now we live in Kauai, you know, I don't know what's going to happen tomorrow. Like this sense of completely letting go of any idea or attachment to, you know, your sense of expectations or outcomes. But it is, that is a practice of devotion in and of itself, right? We could have never known that that would be a trigger point to

• 12:15Rich Roll?

  lead us in these other directions. And certainly, I would have preferred the timeline to look differently. And I had no, like, it wasn't, it wasn't my plan. I don't know about you, that we were going to go live in yurts. Like, I had a whole other agenda and idea of how this would play out. But the letting go, which feels like a giving up, is, is really an act of strength. And so reframing how you approach setbacks and obstacles is, I think, a really instructive lesson that helps me even now, when we face obstacles, or things aren't going the way that we would like, to just be like, present with what is happening,

• 12:58Rich Roll?

  and, and detached from the direction that it's leading you, because you simply do not know.

• 13:06Julie Piatt?

  Yeah. And when the adversity or the constriction, it's like you felt, you were going crazy. You were like, I gotta get off this island. I'm gonna go crazy.

• 13:13Rich Roll?

  Well, first of all, let me just say, like, it's beautiful, and I love, there's a lot of great, like, I don't want to be like, panning Kauai, but

• 13:20Julie Piatt?

  We love Kauai.

• 13:21Rich Roll?

  It was challenging, yes, because we were, we were far away from our friends. We were in a new place. It is difficult, like, there's a big difference between visiting Hawaii on vacation and living there.

• 13:33Julie Piatt?

  Complete.

• 13:33Rich Roll?

  And there's a very heightened energy that exists on the North Shore of Kauai. And I think it is fair to say that it's not exactly the most welcoming place, in that the people that live there are very protective of it, and protective of their kind of respective fiefdoms. And there does tend to be a little bit of a zero sum perspective, like, this is my thing, you're over here, just so you know, like, it was different, right? And I think you have to pay your dues, and you have to Really established like we're here for the long term and we mean business. And I think we were coming from a place of relative uncertainty, but also with open hearts. And so it was like, hey, how come like it's so hard to make friends here?

• 14:13Julie Piatt?

  It was completely different than I imagined because Kauai is probably my dearest spiritual point on the planet. I've had miraculous experiences on the beaches there and Secret Beach and been there like seven or eight times. So I thought it was going to be shelter. I thought it was going to be this embrace, this loving embrace. And the land did lovingly embrace us. It's just the community didn't. So it just was different.

• 14:40Rich Roll?

  But it made us go, it was great because it forced us to turn inward and focus on the things that we can control and what we can create. So you went into this, there was one yurt that was a huge kitchen and you went in there and just said, I'm going to make recipes. And of course, that led to the Plant Power Way and the Plant Power Way Italia, ultimately after that. And also this Cheese is Nuts and Shrimu, which we have in front of us right here that we're going to talk about. It all started there. And the podcast was a response to me feeling disconnected and feeling like I needed another creative project to invest my time and energy in. So that's what happened.

• 15:19Julie Piatt?

  That's right. And so in the constriction, if you become present and engage in the present moment of what's in front of you, the constriction ends up not being the negative thing that you thought at the start, but it's in fact the alchemy or the friction that's needed to produce the expansion.

• 15:38Rich Roll?

  Yeah, that's the lesson. Before we get too deep into this, I do have an announcement that I want to make. This past year, I think it's fair to say, has been a challenging year for everybody, more so for some than others, but also a magical year for this show, for myself, for our family. I've had some amazing guests on the podcast. I've gleaned a plethora of critical, important lessons from those conversations. But at the core, this show, the focus of this show is and has always been how to best serve you. And by you, I mean the listener, the audience, how it

• 16:24Rich Roll?

  Benefits you, orientates you, meets your needs, how it inspires you to reframe your vision of family, of work, of sense of self, and how it can act as an agent of change in your own personal evolution. So with that, we had this idea here, my team, everybody at the studio, to explore a bit of an experiment with you guys, the listeners, if you are willing to participate. And what that means is, I'd like you to consider sharing with me your personal journey of transformation, how the podcast and its myriad of guests

• 17:06Rich Roll?

  has inspired you, what you've learned, what you've practiced, what you've implemented or shared with others along the way. And my team and I will then take all of that and compile a portion of those submissions into a special future episode that we want to create. And the origin of this idea is really just the absolutely mind-bending quantity of emails that we receive every single day. You guys, the listeners, have been writing in to share your many empowering tales of perseverance through adversity, and new beginnings,

• 17:46Rich Roll?

  and sobriety, and stepping into new identities, all the successes, the losses, the tears, the triumphs, the heartfelt stories of real-life epiphanies and transformations. And I think there's something really potent and important about your journey that others can benefit from hearing. So, the idea is that learning is a communal act. It doesn't happen in isolation. And this podcast is really a conduit to that. So, I'd like to share stories like yours with other listeners, if you guys are willing to call in and leave a voice message about your journey of transformation, because we want to know about it. So, to do that, if

• 18:31Rich Roll?

  you're up for it, and I'd love it if you would indulge me, leave a voicemail at 805-421-0057, and just share your story. It can be as long as you want, as well as the wisdom that you've gleaned along the way from the show. What you've built into your life from it. And I think your message could very well be aired in this future episode that we're working on again. So the number is 805-421-0057. And I look forward to hearing from all you guys. What do you think of that idea?

• 19:06Julie Piatt?

  I just absolutely love that. It's going to be extraordinary. So can't wait for that.

• 19:11Rich Roll?

  Yeah, because humans are amazing.

• 19:14Julie Piatt?

  That's right.

• 19:15Rich Roll?

  Which is one of the things that we wanted to talk about today.

• 19:18Julie Piatt?

  Yeah, we wanted to just say very plainly, humans are amazing.

• 19:24Rich Roll?

  Is that it? Exhale.

• 19:27Julie Piatt?

  No, just because I really feel, and you really feel, I mean, there's so much beauty in humanity. I mean, humans are just, you know, they're all individual and unique and resilient and creative and courageous and empathic and loving and feeling. And, you know, we often hear narratives that are tearing down the negative or sort of highlighting all the horrible things that are going on in our world. And as we know, we are powerful creators and where we put our attention is what expands. And so I feel that, you know, through this, this timeout that we've all gone through

• 20:09Julie Piatt?

  in the last couple of years, we've even come to appreciate our friends and our community even deeper. Not only our, our close friends, but also our extended communities, even on social media or through the podcast or through different mentorship groups or the Shrimu community. And I think that there's wisdom and power and intelligence in highlighting the beauty of humanity because there's a lot more beauty than what is brought up for, for review or

• 20:43Julie Piatt?

  You know, to be considered. And I think it's human, sort of the human tendency to feel justified pointing out everything that's wrong. And then there's something within the personality or the ego that feels like, oh, you know, see, I'm right. How wrong is that? And this is so wrong. And this is so wrong. And so I just think it's a wonderful time. We're all alive in a body. Hopefully, if you're listening to this podcast and you're breathing, you have the privilege of being alive, the privilege of being connected to this podcast. And just to highlight the, the beauty of humanity and how all of us have something so meaningful to bring and offer and share.

• 21:24Rich Roll?

  Yeah. Wealth is the company you keep. And humans are amazing. And I think, right now, if you're watching the news, or you're scrolling on social media, you get the distinct impression that we are extraordinarily polarized, that there is this breakdown in our ability to communicate in a healthy way. There is this division that's being exacerbated by various narratives out there. And we're rewarded for sharing our angst and our disagreement, and for tearing people down, rather than trying to rise each other up. Not to say

• 22:07Rich Roll?

  that, that, you know, all of those things aren't true, and they don't exist, because that is part and parcel of our culture right now, which makes it confusing, I think. But in my experience, when I'm out in the world, or when I travel, or I'm walking down the street, or I call a friend, these are not the experiences that I'm having one on one, or when I greet people. Like, I am nourished by being in the world and sharing, honestly, with the people that I'm close with, and meeting new people. Like, there's such a gap between my lived experience and my digital experience. And I think it's a reminder

• 22:49Rich Roll?

  to tip that scale a little bit, and try to live your life a little bit more analog. And I, I'm really, you know, connecting with this in a bit of a more profound way than I have historically. And I think that's a result of

• 23:07Rich Roll?

  The pandemic on some level and being forced to isolate for so long. And now that, you know, we're able to kind of be in the world a little bit more than we were, you know, six or eight or 12 months ago. I'm just much more appreciative of those interpersonal, you know, interactions and relationships that I have than I than perhaps I was prior to the pandemic. I've always been somebody who, you know, is fine being alone. I like the silence. I need that, you know, quietude to recharge and never really appreciated how important being with other people is. And I went into the pandemic thinking I'm going to be fine.

• 23:48Rich Roll?

  And ultimately, like so many, ended up profoundly kind of lonely, you know, in that isolation. And so now that we can kind of be in the world a little bit more, I've made this commitment to myself to really engage my friendships a little bit better than I have in the past and to say yes to things that ordinarily I might, you know, say no to or shut off because I have my way of doing things. Like with training, like I like to train alone and like I don't really like want to go with anyone else. But now I'm saying yes to communal group kind of training activities. I've been going to Laird and Gabby's house and doing the pool workout, which isn't really, you know, sort of traditionally part of the way that I approach my physical routine

• 24:33Rich Roll?

  or my training. But I've been so nourished just by doing physical things with other people and it's just made me a happier person. Definitely. To do that. And I think turning 55 is like my birthday the past week. Happy birthday. Thank you. Have a few thoughts on that. Please share. Some of which I shared on Instagram the other day. I mean, mainly gratitude, you know, I mean.

• 25:01Rich Roll?

  We talked earlier about, a little bit about the arc that we've been on. I mean, now we're in this very privileged place where I get to wake up every day and essentially do things that excite me. I never thought that my life would look like this, and yet here we are. So I'm profoundly grateful to be able to have this vocation and to indulge like my curiosity and to be able to share space and time with people that inspire me in so many ways and to leverage that for my own personal learning and then share it with the world. I mean, it's like the greatest thing ever.

• 25:41Rich Roll?

  And as I shared on Instagram last week, like if this is it, people always say to me like, what, you know, what's next? Or what are you building? Or what's the vision? Or what's the dream? You know, I have ambitions and as I said on Instagram, there are roads that are still untraveled and things that I want to express and do. But if it's never more than this, like it's good. And if I was to not wake up tomorrow morning, like it's a life well-lived. So I feel very grateful.

• 26:11Rich Roll?

  But I also want to invest more deeply in my friendships. You know, I think that's something that I've overlooked in the past and something I want to pay more attention to because wealth is the company you keep. And I've been doing that and it's been great. And I feel like I'm in a much better place than I was last year at this time. So I feel good.

• 26:31Julie Piatt?

  It's beautiful to see.

• 26:34Rich Roll?

  What else about humans being amazing?

• 26:40Julie Piatt?

  I mean, I think one of the, one of the great opportunities that we have is to exercise the will to connect in the face of forced separation. When you see agendas that are operating in the, in, in our world that are seeking to separate. We have a choice. We can find a neutrality and understanding that everything in life is sacred. Everything comes from divine, even the things that you consider dark or the things that you don't agree with. And if we can sort of relax into that direct connection with our own source consciousness, we can stop comparing and trying to analyze a situation into an intellectual place

• 27:25Julie Piatt?

  where we feel safe with it. And so the work is, is in the face of separation, can we be neutral and open and in awe and wonder? And just allow all things? And it's more of a not this or that or either/or. It's about a yes and. Both things can be true in certain, from a certain perspective. And life is full of billions of different kinds of life forms that are completely unique. So how could one opinion or one lens know that it is the way for all things at all times? I think it's just the fear of the personality

• 28:09Julie Piatt?

  that wants to create a box that gives some certainty. And I think many of us know and realize now there is no certainty. And there really wasn't ever certainty in that way, but we had things sort of in a place where we could be in that illusion. So it really is what you and I just described is in the constriction, coming into the present moment, activating neutrality, understanding that everything comes from a sacred place. It is all part of the play. And we can find a way in, into transformation by going into the separation, rather than running away from it or turning away from it.

• 28:53Julie Piatt?

  We can have the courage to go into the experience with that neutrality. And if we're lucky, we're probably going to learn something or expand or soften or experience something that maybe we never imagined.

• 29:08Rich Roll?

  Mm-hmm.

• 29:10Rich Roll?

  This has always been true, but everything feels so heightened right now and the stakes are high and people are on edge and practicing what you just spoke of becomes much more challenging. We're all very easily triggered and we all have our cognitive biases and our respective worldviews. And this has been a challenge for me. I mean, you mentioned like resisting the impulse to default to your intellectualization of an issue based on, you know, past experiences or history. And I find myself doing that. And we've had many conversations about that. Like, how can I approach dissonance from a perspective

• 29:53Rich Roll?

  of openness and empathy? And it requires a lot. Like, it is a very challenging practice to apply in real world scenarios.

• 30:02Julie Piatt?

  That is true. And that is what is being asked of us right now. Because there, it's not letting up. Like, we are transforming. It's not going back to the way it was. And so we are being required to expand our ability and to do more than what we normally would do. And many of these patterns are just defaults. It's not even the real you that's doing it. It's just a pattern of, of sort of a habit, in a way. And so you can choose a different habit. You can choose a different, a different act, a different emotion, a different state

• 30:39Julie Piatt?

  of being. And, you know, to, just, it always sort of is surprising to me with this, with the way that we are in our humanity, you know, full of amazing things and full of faults or things that, you know, sort of are not as expanded. And how does one person feel so justified judging another system, like so absolutely? I mean, the more we know when we explore spirituality and the nature of life, the more we know we don't know. So can we be in a state of not knowing and be okay with it?

• 31:20Julie Piatt?

  And then activate the natural, deep, human connection of unconditional love? Just love and allowing all things. And understanding, like much in our experience of our relationship, you know, when you were eating, you know, In-N-Out Burger and in Starbucks with, you know, three ad shots in it. That catalytic point where I just realized that I had no right to impose my idea of your life into your experience. Even though, from a perspective, you were less healthy. You were struggling. You weren't happy. Still, even in that experience, that's your choice of experience.

• 32:01Julie Piatt?

  And this is really the moment that catalyzed this entire play that we're in right now. It was the release of me being attached to how you had to eat, or live, or be, in order to be loved, or even viewed as an emanation of God consciousness.

• 32:20Rich Roll?

  Yeah. Another piece to that is this idea that you cannot, and should not, maybe, well, should is a challenging word, but you really can't save someone from their suffering. And in certain situations, you shouldn't, because the suffering is the engine for growth ultimately. And that's a tricky thing to understand and embrace, particularly when you're a parent.

• 32:55Julie Piatt?

  I was just gonna say that, yeah.

• 32:56Rich Roll?

  You know what I mean?

• 32:57Julie Piatt?

  Definitely.

• 32:58Rich Roll?

  Like, we all want to save our kids from hardship.

• 33:01Julie Piatt?

  Ever, anything.

• 33:02Rich Roll?

  Or if you see your child suffering, and you just want to make it go away. And there's a powerlessness to that. But I think that powerlessness is also a reminder that suffering is part of life. And...

• 33:19Rich Roll?

  It applies to this cultural moment that we're in right now in a profound way in the sense that prior to the pandemic, things kind of went a certain way. And there was a sensibility that we're almost in this post-history phase where we're not going to meet obstacles in our life and things are just going to continue to go along their merry way. But that's not how life is and that's not how life has ever been. And it's not about arriving at a place where you're going to be liberated from hardship and obstacles. It's about how you develop the wherewithal and the strength and the fortitude and the perspective to be able to roll with all of that and learn from it.

• 34:01Rich Roll?

  Because we're here to have those experiences, to grow, to pass on the wisdom and ultimately kind of transcend those past experiences to become more fully formed, integrated, authentic, actualized humans.

• 34:21Julie Piatt?

  Yeah, definitely. And I think that the want to stop someone from their demise or from something that they're experiencing is also mixing your energy in their life event. And if you understand that, so now that we're parents sort of on the other spectrum and our kids are grown to, you know, pretty much grown up to a certain degree, you know, when they're young, you're creating this life. And I definitely think in this generation, I mean, we have parents who are very engaged, very present, very involved. I mean, people that just really have given their entire, you know, life and heart and soul to their children to make sure that they have a nurturing experience of life.

• 35:03Julie Piatt?

  And then what happens is because the human wants the contrast, whatever it is that you provided, you're going to be rejected and, you know, for what you provided. And that becomes the narrative, you know, that becomes the constriction, the thing to push up against. And so.

• 35:26Julie Piatt?

  If we can remember to, you know, when we were going through our immense financial collapse, it was really a nine-year process, like a year down and then seven in the trenches and then a year out. I just wanted someone to tell me that they trusted me and they believed in me. There are very few people that could hold me in that light. Some very amazing individuals who were like, "No, no, no, I see you. I see you in your expansion. I see it for you." But what we do normally is we point out everything that's wrong and we focus on the thing that we're worried about and then praying or worrying is praying for what you don't want to happen.

• 36:07Julie Piatt?

  So you're in fact adding to the burden of that individual by being afraid of that individual's trajectory. And so again, it's not easy, especially challenging as a parent. But we have to remember, or we have the opportunity to remember, what about providing a feeling, even if it's silent, even if it's in a prayer or in a ceremony or a moment, that you're just like, "I trust you. I know you are a divine emanation of this sacred life and you're in your human experience. And so I'm just going to hold that for you and I'm going to try to remove, you know, any drugs or knives, you know? I mean, there's still another human element to that, you know?

• 36:47Julie Piatt?

  But just this ultimate trust of really understanding that every human being will have their experience. And, you know, we've shared many times between us and on this show, you know, I mean, it's a lot of what your show is. It's the adversity that catalyzes the trajectory. And oftentimes in life, the beings that really have a quite expansive journey have a very, like, extreme spectrum, you know? Like taking, like Charlie Chaplin, like, you know, he was an orphan on the streets and his mom was insane. And look at what that being did in his life. But usually when it's that big of a trajectory, there's an equal dark trajectory or intense

• 37:32Julie Piatt?

  trajectory that creates this friction.

• 37:43Rich Roll?

  It's challenging for me. I mean, I grew up, you know, you spoke about worry being, you know, a prayer for what you don't want to have happen. Like, I grew up in a household where, you know, worry was like, very in the forefront of my upbringing, along with, you know, a fair dose of enmeshment and expectations and things like that, that have created this, this sort of imprint on me and, and programming that I see myself repeating at times when I'm not mindful and present. And what's so interesting about

• 38:22Rich Roll?

  that is, despite all the work that I've done on myself and, you know, this tremendous, you know, amount of growth that I've experienced through really devoting myself to transcending past experiences, I still find myself repeating these patterns. Like, yes, the contrast, the child will want to define themselves in opposition to whatever pain point they identify as a childhood trauma that, that reared up in their, in their, in their upbringing by dint of their parents. I'm no exception to that. You know, I was raised in a certain way, and I'm like, I'm not going to be like that, and I'm not going to raise my kids

• 39:02Rich Roll?

  like this. And I love my parents, it's not about that. But despite all of that, now at 55, I'll find myself saying things that my mother would say, or indulging in an emotional landscape that, that is very characteristic of her, you know, DNA. And it's, and it's you who will often say, you're doing that thing again, you know? And it's very unconscious. So, the point being, like, it doesn't matter how much work you've done, these things are so deeply imprinted on us, that it requires, like, a tremendous amount of awareness and consciousness to catch it when it's happening, and to have that moment of pause or repose

• 39:46Rich Roll?

  to kind of course correct when it percolates up.

• 39:49Julie Piatt?

  Well, I mean, it's nothing, there's nothing like a child's, you know, dark night journey that can catalyze more evolution within the parent.

• 39:57Rich Roll?

  Yeah, I know. And that's, you know, part of, part of the, you know, one of the things that you always say is like, our kids are here, they're our teachers. We're here to, we're, our evolution is being catalyzed by their experiences.

• 40:11Julie Piatt?

  Yeah. And just when you thought you had it all figured out and got really comfortable, then they start pushing those buttons. And you're just like, what is going on?

• 40:19Rich Roll?

  Yeah. Cause I'm like, I'm gonna be the cool parent. I'm gonna be hip to everything that's going on.

• 40:23Julie Piatt?

  No, we're not cool. We're totally not cool.

• 40:24Rich Roll?

  And it doesn't matter what you do. Like, you will not be cool and you will not be tapped into whatever it is that they feel is interesting or important. And it should be that way. And that's awesome.

• 40:35Julie Piatt?

  Yeah, exactly. I mean, they need to differentiate. That's just the way that it is. And it won't be like that forever because I really do think it, it does matter all of the other present moments where as parents, we were there and really did care and were really, you know, did, really did our best, you know?

• 40:51Rich Roll?

  But holding that neutrality.

• 40:53Julie Piatt?

  Yeah, that's, it's, it's, it's not for the weary. I mean, it's intense. We definitely, in the pandemic, we had some major stuff going on in our living spaces. I was like-

• 41:05Rich Roll?

  As I'm sure most families did, you know?

• 41:07Julie Piatt?

  Well, and also, you know, I just wanted to be sort of transparent also in your and my relationship as well. I mean, the narrative of the outer world made its way into our relationship. And there were patterns that were running and trying to separate us, you know? And this sort of like, you know, I don't know. I think it was just in the, in the early sort of months or whatever, when, when, you know, we were trying to get a handle on what was going on. And I also think that it's sort of a masculine tendency to want to handle things, you know? Like, let's, I'm gonna get this handled and I'm gonna assess it and I'm gonna tell you what's up, you know? And that was really difficult and it was painful. And I think that, you know,

• 41:48Julie Piatt?

  speaking this, in many, many families, we're split down the middle. And luckily, in our case, we have a good enough foundation that we were, you know, in a, in a lot of love and- We were able to stay neutral until, you know, the landmines had been, you know, disarmed and we could come closer together, you know?

• 42:10Rich Roll?

  Yeah.

• 42:10Julie Piatt?

  But, you know, it's, it's been a, it's been a very, very intense moment for all of us. And so again, you know, I, you know, on your birthday, you and I went out for a date and, and we had some really beautiful time together. But the main communication of that was I wanted to speak to you. I didn't want to write you a card. I wanted to speak to you and I wanted to tell you how I feel about our life and our relationship and about, you know, what we've experienced together, understanding that, you know, if either one of us transitioned at any point and we were no longer here, I didn't want to leave that, all of that unsaid.

• 42:55Julie Piatt?

  I wanted to make sure that I went deeper into you rather than moving away.

• 43:03Rich Roll?

  Yeah, it was beautiful. It was, it was, it was needed and deeply appreciated, you know? And I think as a couple, we've been together since 2000, been together like almost 21 years at this point. I can't remember when we got married, but I always just think about when we first got together, 2003.

• 43:25Julie Piatt?

  I think, 2003, July 12th.

• 43:29Rich Roll?

  Right, you were pregnant with Mathis.

• 43:30Julie Piatt?

  Yeah.

• 43:31Rich Roll?

  Right, so it was 2003. But 2000 is really, we've been together ever since then. That's a long time to be together, to maintain, you know, a level of intimacy, to keep things interesting amidst raising children, building businesses, you know, all the like. Most relationships don't make it, people drift apart and we're both here to grow. And we've, we have done that. We've both grown as individuals and as a community. And there are aspects of our respective growth trajectories that have moved us apart. Like when we first started. This thing, we were doing a lot of stuff together. We made the cookbooks together.

• 44:14Rich Roll?

  It was all about the food and not to say that that isn't still fundamental to kind of our mission, but we found our respective niches in in different lanes and have supported each other in pursuing those things. And I think on some level, it's made our relationship a little bit healthier because we have things that we care about and we can support each other in. But because we're not as enmeshed or as integrated as we were before, it then requires a lot more attention and work to make sure that our relationship doesn't become transactional and just about logistics and what does the calendar say and who needs

• 44:55Rich Roll?

  to go where and who needs to get picked up. And we've gone through extended phases of that. Like, I'm not saying that we're perfect in any regard with that. Like, I think that that our intimacy suffered particularly through the pandemic as a result of survival instincts and just getting through the day and making sure that everyone was where they needed to be. But my birthday and the date that we had has really been a powerful reminder to help us return to that special place and remember that everything that we're doing

• 45:36Rich Roll?

  is about our intimate relationship. It all comes from that. That is the crucible upon which, you know, we're able to kind of do what we do in the world.

• 45:46Julie Piatt?

  Yeah, and I had just come back from teaching my sacred sexuality retreat in North Carolina.

• 45:52Rich Roll?

  Right, so it's a good pivot to like talking about sacred sexuality.

• 45:55Julie Piatt?

  Yeah, well, I mean, I talked about on the podcast a couple of times about the fact that, you know, we've been together all these years and that there has to be an evolution. Like, we have to go to the next thing. We're not going to just be Rich and Julie in the way that we were static. And we were never static, but you know, in that version, it has to keep evolving. And I think what The retreat was amazing. It was beautiful. We had a beautiful group of people and very profound experiences. And it was, it's really a spiritual mission. It's a spiritual activation into the embodiment of all that you are. And then understanding that you can use this sacred force, this sexuality, as a creativity or a spiritual force to shift things in your

• 46:37Julie Piatt?

  life, to create things, to heal the planet, to change the weather, to heal your body, to do all kinds of things. And so it was, it was a first off, and it was really cool. It went extremely well. And one of the things that became clear to me as I wrapped up this amazing experience was that, you know, you and I are here for the evolution. And that is the most important thing. And you have been and are and will always be one of the most profound human experiences, probably of all of my lifetimes. What we have done-

• 47:16Rich Roll?

  Top five?

• 47:18Julie Piatt?

  Easily top five.

• 47:18Rich Roll?

  Okay, good.

• 47:20Julie Piatt?

  Easily top five. What we've done together is profound. And it's in spite of us. I mean, you have two individuals who are extremely different, like just in our natural orientation. The fact that we got together, you know, that I was, you were coming out of a marriage, I was coming out of a marriage with young kids, and that we were able to go through this financial collapse, this extreme pressure. It was not a short amount of time. I mean, nine years is not, it's kind of interesting that it's nine years of the podcast.

• 47:52Rich Roll?

  You always say nine years, and in my mind, my-

• 47:54Julie Piatt?

  You're like, was it really?

• 47:55Rich Roll?

  I'm like, I don't think it was nine years.

• 47:56Julie Piatt?

  Yeah, it was. I think it was. Well, 2007, maybe not, 2007 was the slide down.

• 48:04Julie Piatt?

  And then just beginning to poke ourselves out the head out of the water was probably 2014. So how many days?

• 48:13Rich Roll?

  I think that's about right.

• 48:14Julie Piatt?

  That's seven.

• 48:14Rich Roll?

  So there was a slow slide down and a slow crawl out.

• 48:19Julie Piatt?

  Exactly, but there's still wreckage and you know, I mean, we're, yeah, exactly. But I guess I wanted, I wanted to have said that to you. I wanted you, I wanted to have plainly experienced, you know, expressed that to you. And you know, what I told you and what I asked of you was to support me and, and I gave you my support, unconditional support for your life experience, whatever that is. Regardless if it scares me, regardless if it's not conventional. It's what do you, now what do you need to evolve? What is, what is next?

• 49:02Julie Piatt?

  And I think we have to be brave enough. If we're going to be together for this many years, we have to be brave enough to face what, what scares us, what might change in the relationship. But we don't have to let it, you know, we don't have to let it die or we don't have to kill it or we don't have to, you know, we can breathe life into it in new ways. And relationships are changing. I mean, we're on a completely new frontier. And you know, I will be with you till the end of time for whatever it is that you are up for, even if it scares me.

• 49:43Rich Roll?

  Yeah, I think that's a powerful idea and lesson that disabuses me and anyone who's listening from the idea that a relationship is ever static. You know, whether you, you've been together for six months or a year or five years or 21 years, everything is always changing. Everything is always in flux and the human mind. Is very good at certain things and very bad at other things. And what it's good at is pattern recognition. And it looks at a pattern and says, this is the way the world is. And there's an expectation built into that, that that pattern will perpetuate or continue.

• 50:25Rich Roll?

  And if the pattern gets interrupted, or broken, or meets an obstacle, that becomes a trigger for fear, right? So it's all about preserving the pattern. And in a relationship, preserving the pattern may work for a certain period of time, but ultimately, it sounds the death knell. Because you're never static. You're either moving towards greater intimacy, or away from that intimacy. And the more you move away from it, the more kind of cloistered and isolated you become from your partner. And then without that sharing piece, like you're going to drift apart, right? So it takes like constant pressure and constant attention to just maintain it,

• 51:09Rich Roll?

  let alone evolve it in a positive direction. And I say that as somebody who's traditionally not been great. Like, I wanna just like, it's cool, like, it's good. Like, what movie do you wanna see tonight? It's fine, you know? Like, I don't wanna do the work. I don't wanna always be exerting that pressure. You're very good at saying, okay, we need to like, sit down and like, you know, figure out what's going on with us right now. You know, short of you calling attention to that, like, You just I will allow it, like, you know, To atrophy. Disintegrate, yeah, exactly, you know? And so, thank you for that, because it is uncomfortable. And those conversations are not easy to have.

• 51:54Rich Roll?

  But ultimately, if we're gonna make it, and we're gonna stay together, we have to create that space for each other where we can be honest, even if it's uncomfortable, and figure out ways to support our own respective evolutions. Particularly now that Like, we are doing different things. Like, you've got this whole entrepreneurial journey with Shrimu and your teachings and all these various projects that you're working on that don't involve me at all. And it's very easy for you to just be immersed in that. And like, I don't even know what's going on. Meanwhile, I'm over here doing this thing. And, you know, it's individuated on a level that it wasn't historically in our relationship.

• 52:36Rich Roll?

  So it requires much more presence of mind and attention and care to detail in order to maintain the level of intimacy that's going to keep us together, particularly as our kids grow up and ultimately fly the coop and go out into the world.

• 52:51Julie Piatt?

  Yeah, I mean, definitely. And I mean, I think as you mature along the journey, it gets harder. Because my default is to be in meditation, doing some ritual, like in some... And your choice is to be like running up a mountain or doing a race or something like that. And that's one of the things that we talked about. I'm never going to be running a race with you. Like, that's probably a very unlikely, you know, event. And, you know, you're unlikely to be, you know, diving into ritual and ceremony the way that I do. So how do we commune with each other? And how do we go deeper into who the other person is?

• 53:29Julie Piatt?

  But it takes presence and attention and desire and a lot of love and a lot of unconditional, you know, neutrality to be in that space.

• 53:41Rich Roll?

  Yeah. We joked the other day that... So when we go on this date and you're like, "I have things I want to tell you," right? And we're sitting there and you're like, "First of all, happy birthday." And then you're like... But there's this big buildup to like what's coming next. And I'm thinking, "She gonna break up with me? She's gonna say happy birthday and then tell me she wants to have a different life now? Like, what is going on?"

• 54:07Julie Piatt?

  No, it was, it was very emotional. I was very emotional because I hadn't been able to talk to you for a very long time in a very deep way, you know, because of all the sort of narrative that is, that was literally, it infuses our life and seeks to separate us. It seeks to put a wedge right now. That is, that is the agenda, is to separate us. And so, we, we have to dig deep to not do that. And in the, at the end, it's like, you know, I know if I left my body, you would not feel that separation from me. And I know that if you left your body, I would not feel that. And so, can we get to what's really real? Can we leave all this stuff to the side and can we get

• 54:52Julie Piatt?

  to what's really real? And, and just be that for each other? I mean, as soulmates or partners or, you know, lovers, if we aren't here for each other at that level, then, then what is? And who is? And we can make that choice, you know?

• 55:17Rich Roll?

  So you just taught this retreat on sacred sexuality. So the first question is like, how important is the sexual peace? And, and kind of ancillary to that, for somebody who's listening or watching, who is in a relationship, perhaps a long-term relationship, that does feel stagnant, or they feel like they're struggling to have that intimate communication channel with their partner? Like, how do you counsel somebody to, to, you know, reconfigure their relationship, or take actions that can, you know, get the two people in better sync with each other?

• 55:53Julie Piatt?

  Well, I feel that it is entirely a solo journey, in fact. And so I've renamed the word masturbation, one of the ugliest words in the English language.

• 56:02Rich Roll?

  It's not a good word.

• 56:03Julie Piatt?

  It's so, yeah, and it's by design, by the way. So, calling it like self-communion, okay? And really taking the little snickers. I knew you would laugh. He's laughing. No, but it's true. It's like, the thing is, it's your body. It's your force, right? And, and if we knew it was the most powerful force, the most sacred force, how would you treat it? If you really understood that? If you really understood? Our society treats it with pornography and... Violation and abuses against people. And it's been vibrating in a very low place for a very long time.

• 56:42Julie Piatt?

  But I also feel like it is a complete emergence of something we've never known before. And so the first thing is to get embodied in your own form. Do you receive yourself as a divine being? Do you understand that you are, you know, consciousness? You're a fractal of this great mirror that's walking through life, expressing yourself? And can you receive yourself with that love? Because if you can't, you can't really receive another with that love. So the workshop kind of went like this. First of all, we're doing yoga. Again, I'm just going to take this opportunity to mention that I have the iFit series is coming out.

• 57:21Rich Roll?

  Right.

• 57:22Julie Piatt?

  There's four yoga programs that I've done. They were absolutely amazing to me. They treated me with such reverence and freedom and creative support. Blew my mind. I was very touched by this experience. But anyway, I've done four series. And so one is about trauma into your treasure. One is about grief into awareness. One is about embodiment for immunity. And one is about living your most heroic life. So I'm going to say, I'm saying that because again, going back to the foundation, a core yoga practice is key to really being able to embody who you are. And it's just not the same as running. It's not, it's just not the same.

• 58:07Julie Piatt?

  It's a, it's a way to access yourself, to gain the awareness of the greater you that is always there, that is observing what's going on in your life. And it is profound. So I would highly recommend finding a yoga practice.

• 58:25Julie Piatt?

  And exploring through that. Then we went back to what's behind me too. So we just looked at thousands of years on the planet. Thousands of years ago, the feminine energy was literally ripped out of the spiritual history of our planet, completely annihilated. And I make the joke that I thought I was a modern woman because I read in Cosmopolitan magazine that I could have any, I could have an orgasm, like when I was like 14. Whenever you want. And it's a joke. I mean, it's like we only, women only got the right to vote like a minute ago. Like, this has been the planetary setup, okay? The good news is that setup is over. So now we are in a different age. It's no one's fault. It's not about being mad at the masculine.

• 59:10Julie Piatt?

  It's about us recalling ourselves and reimagining how we are in relationship and both masculine and feminine existing within us. So balancing those two energies. We then did a holotropic breathing practice, which there's a little taste of this in the ITHET series. We then walked a spiral that I, it was a technology that I had sent over from Dom and her that was activated with this very powerful energy. So we spiraled in and out of this form that was created. And then we had a fire ceremony at the, in the evening. And then the next day was about bringing ritual back into our sexual spaces.

• 59:55Julie Piatt?

  So it was about processes and drawing energy up into your heart and infusing your body with the sexual energy and, you know, how to make it a beautiful thing and, and how to really take that moment to make sure that it's reverent and that it's beautiful. However, also remembering that the human experience is the whole spectrum. So we're not just going to have sexuality as an angel in a right, in a white robe type of thing. Like, you, you're, you're allowed to play in the spectrum of between consenting adults or with yourself, whatever that is. I'm not here to tell you what that is, but I'm saying the intention of going into it that this is a sacred force. And so how will I use it? How will I treat it? How will I cultivate it?

• 1:00:40Julie Piatt?

  How will I interact with it? And what does it really mean? And when I do share it with another... How will I, who and in what circumstance and in what way will I share that? If I knew that it was so precious and so amazing. And then the final thing, we interact, we did a yoga nidra, which is taking your awareness around the body. Again, I have little snippets of this all in the Aifat series. And then we did a journey into returning to a time when we all used ritual in our sexual experiences. And then we did an open eye meditation on the geometric form of the solar feminine,

• 1:01:23Julie Piatt?

  which is from the template, Jiva and Juliet Carter. It's a form that you spin with a light and you interact with it viscerally with your body. And the final step was a self-initiation of each person going in the mirror and meeting themselves and, and being blessed and just seeing yourself as divine. So it's, it's really a spiritual activation of embodiment and this community, they, it was very beautiful. They really got a lot out of it. And it's the beginning because we all have to rewrite the way that we're going to interact with this energy.

• 1:01:59Rich Roll?

  How many dudes were there?

• 1:02:01Julie Piatt?

  Two.

• 1:02:02Rich Roll?

  Two dudes.

• 1:02:03Julie Piatt?

  There were actually three, but one left. There was two. Yeah. Two beautiful men, brave, powerful men. Amazing. And, and we, we really gave them a lot of love at the very beginning for having the courage to come and.

• 1:02:18Rich Roll?

  Yeah. I mean, the reason I ask is because these modalities or this sensibility is inherently very feminine, right? So, so I'm just imagining, you know, somebody who's listening to this, like a woman who's listening to this and this is, I'm gonna, I'm gonna try this. I'm gonna go home and I'm gonna get my husband or my boyfriend or, you know, whoever and sit them down and I'm gonna try to create ceremony and ritual around this. And then imagining the guy being like, what is going on? Like, I'm not, like, what are you talking about? You know? So there's a barrier there, I think, in a traditional sense with the kind of normal dude, where even broaching this subject becomes.

• 1:03:01Rich Roll?

  Challenging and trepidatious because it's uncharted territory for the average male.

• 1:03:08Julie Piatt?

  Definitely, but the thing is, is that the average dude is in a state of awakening right now. And so, things are really changing. And I had talked to a lot of people in various places where I've traveled, and I had a lot of people share with me that they were experiencing the same thing, that they were understanding that the sexuality that they had been experiencing was not, was not going to work for them anymore. Like, they were wanting more. Because none of us wants molestation and violation and, you know, just, I mean, as I was saying, like, 92% of my clients have been sexually molested as children, both men and women. So, it's actually not that rare.

• 1:03:49Rich Roll?

  Right. So, there's this tapestry of trauma that's like sprinkled, you know, onto the latticework of all of this for a lot of people.

• 1:03:57Julie Piatt?

  And it's quite common. And then you have, you know, then you have, you know, right now, in the aftermath of Me Too, which, thank God, you know, I have Me Too stories that, you know, would shock you. So, there's no one more happy than I am that that was brought out to light. And then, you also have a lot of men and a lot of individuals who are just unclear about how to proceed. And then, also, like, our boys were telling us that, you know, this generation is the least sexual generation in like, 100 years or something like that. So, it's, everything's up for transformation. I mean, you got gender fluidity. It's not just heterosexual couples. It's for everyone. And the point, the point

• 1:04:41Julie Piatt?

  for me is, you know, I've been in a lot of relationships, and I've been, I've been in love quite a few times. You're my favorite. But I've...

• 1:04:50Rich Roll?

  I'm crestfallen to hear that.

• 1:04:53Julie Piatt?

  Crest. So, top five.

• 1:04:53Rich Roll?

  I'm gonna judge you based on your past relationships.

• 1:04:57Julie Piatt?

  Top five, honey.

• 1:04:58Rich Roll?

  Yeah, top five. Top three?

• 1:05:00Julie Piatt?

  Top, well, you said top five all time, like throughout all time.

• 1:05:04Rich Roll?

  I'm going for top three.

• 1:05:05Julie Piatt?

  You're so competitive. That's the thing. You just, you want to be number one.

• 1:05:09Rich Roll?

  Of course.

• 1:05:10Julie Piatt?

  But my point in me sharing this is that I realized after about the fourth time... You know, I think when we're young in love, we think that the person we're in love with is exuding the love to us, and that is what we're feeling. But in my experience, the love is coming from you. So you own your love. You're just reflecting it off of another individual. Because you'll find when you're in love again, that you're like, oh, there's that love. It feels exactly the same way. And so, again, it's this cultivation of embodiment of understanding. First, that you are divine, and just worthy, and cherished, and loved, and celebrated for who you are.

• 1:05:49Julie Piatt?

  And then, that your sexual energy is yours, and nothing and no one has the right to interfere with that. And it is also your greatest power. And if you knew that, how would you use it? How would you choose? It's your choice. I'm not telling you how to use it.

• 1:06:08Rich Roll?

  Yeah, I think it's instructive to think about it as an exchange of energy, and a powerful one at that, right? So you are in relationship with another human being, and there's going to be this exchange of energy. Like, how do you want that directed? Because however you choose to direct it is going to have impact and power, no matter what. So putting some intentionality and consideration into that, I think, is a powerful exercise.

• 1:06:37Julie Piatt?

  Definitely.

• 1:06:38Rich Roll?

  Yeah.

• 1:06:39Julie Piatt?

  So, welcome to the Sacred Sexuality Chamber.

• 1:06:43Rich Roll?

  I know, and I'm excited for this iFit course to come out. We should say, for people that don't know, iFit is like this digital platform, subscription service for all manner of health, wellness, fitness, programming. It's sort of like Peloton. You get the, they have like a treadmill and a bike and stuff like that, that have these big screens. And when you subscribe, you're able to access like this library of stuff. And what's amazing about this company is the level of intentionality and production quality that they're bringing to this program. I mean, when they came to our house to film this series with You, I mean, it was like we were filming a feature film.

• 1:07:28Rich Roll?

  I mean, the crew, how many people were in this crew? I mean, there were multiple cameras and a crew of like 40 people and like a whole wardrobe. I mean, it was unbelievable. And then you went to Italy and filmed there as well. Like there were multiple locations, international. They spared zero expense and I can't wait to see the finished product because so much went into it. And it's finally coming out.

• 1:07:53Julie Piatt?

  Yeah, it was a beautiful experience. I mean, they really, really, I just have to really emphasize how amazingly conscious they were and loving and creatively supportive. And, you know, I had like five cameras and, and, you know, when I began the series, they gave me a dozen roses. When I ended, they had a dozen roses and I was in every shot. So I shot four series back to back, which is quite physically challenging.

• 1:08:23Rich Roll?

  How many days?

• 1:08:24Julie Piatt?

  It was five days shoot. So there was, there were five days.

• 1:08:28Rich Roll?

  Five days at our house.

• 1:08:29Julie Piatt?

  Yeah, five days at our house. And then we went to Dom and Her and we filmed inside the temple. So I had a cinematographer, actually two, who came and were with me. And we filmed all in the temples of Dom and Her. And it'll be intercut with the pieces. And they have these mirrors where your instructor ends up in the mirror. And the thing that I, why I wanted to do it and why it was such a, so important to me was to be able to document these yoga practices that I teach on retreat. And I know that they're transformational. They've been transformational for me. Just one of these series could shift your life like, you know, drastically. And they honored me. They said, do it exactly the way you want to do it. They weren't trying to edit me at all.

• 1:09:13Rich Roll?

  Right. You're like, are you sure?

• 1:09:15Julie Piatt?

  I'm like, are you sure? Cause I have, you know, the spaceship coming. No, I did, yeah, I really did it. I mean, it's really what I, what I teach on retreat at Plant Power Atalaya. For all of you who, who wouldn't have the opportunity to go there or just that just wouldn't work for you. Check out the I Fit series because it really is a full encompassing experience. Where you'll get a taste of like some Qi Kongs, some yoga nidra, some holotropic breathing, definitely some activations and prayers and meditation like I do on my spiritual mentorship platform, Water Tiger. And then just really great asana. So again, they have the titles, which is what they're sort of designed around.

• 1:09:56Julie Piatt?

  And you know, one of the things that many of us are facing are the exit and transitions of our loved ones. And if we haven't been open to spirituality, often it is that kind of loss that if we're lucky, may render us on our knees and allow us to seek what is beyond this life. And I spoke to a very dear friend of mine and an interior design client and dear friend of mine of my mom's, my beautiful Rosie. And her daughter died suddenly recently and she's just devastated, like the grief is just crushing her. And you know, this is a very real thing that we are going through right now. And I will tell you, the yoga practice will give you shelter through that.

• 1:10:40Julie Piatt?

  It will, it will help you and guide you through your own process. And you know, as I said at the very first podcast at the beginning of the pandemic, you know, what we can do in this very tender moment of many exiting is not waste their exit. So if they're providing you that experience of tenderness and of being really split open to your core, we can choose to dedicate that to the expansion and, and use the gift that they've given you to, to really, really evolve and expand. And you will see them again. You will, if it's, if it's your desire, you will see them again. We are eternal life forms.

• 1:11:25Julie Piatt?

  So there, there is just a change of form and we, we need to cultivate this connection to this truth.

• 1:11:35Rich Roll?

  When you were sharing that, I was thinking about those extraordinary photographs that our friend Magdalena was sharing on Instagram of her mother passing.

• 1:11:45Julie Piatt?

  Yes.

• 1:11:45Rich Roll?

  Recently.

• 1:11:46Julie Piatt?

  Yeah, so Magdalena is a photographer that shot Rich and I for Human Shift, and she's from Poland. And she had a relationship, has a relationship with her mother that is just one of soulmate, like such a close, amazing relationship, and also with her father. But being this extraordinary photographer, she documented her mom's illness all the way up until her transition. And the photographs are powerful. There's one photograph of Magdalena actually in the bathtub washing her mother. And it's this connection between child and mother, and the lens of death and really

• 1:12:30Julie Piatt?

  becoming old, and how Magdalena was able to just celebrate and embody and love her mom through all the phases. It is truly a beautiful, beautiful love story that she has documented.

• 1:12:45Rich Roll?

  Magdalena Wozińska is her last name. She's an unbelievable photographer. She's super cool. You can find her on Instagram at Magda Wozińska Studio. Her photographs are amazing.

• 1:12:59Julie Piatt?

  Brilliant, amazing human.

• 1:13:01Rich Roll?

  Yeah.

• 1:13:09Rich Roll?

  All right, well, let's switch gears a little bit. I do want to talk about the latest happenings with Shrimu. But before we do that, we both have a couple of books that we wanted to share. You brought three books there.

• 1:13:20Julie Piatt?

  You go first.

• 1:13:21Rich Roll?

  Yeah, well, I'll, okay, I'll share, I'll go first. People always ask me, like, what are you reading? What should I read? To be a podcaster is to perpetually have homework, and I'm always reading books for upcoming guests, so the vast majority of my reading. I had this impulse to say unfortunately, not unfortunately. I have the good fortune of reading many books for authors that I'm hosting on the show, which is fantastic. It just doesn't leave a lot of room for reading other books, but I do want to share a couple because they have impacted me and also because part of the thing with the podcast

• 1:14:03Rich Roll?

  is always trying to kind of get ahead and bank episodes. A lot of guests make themselves available for publicity because they have a book coming out and they do that in the two or three weeks leading up to the book coming out. But as we bank episodes, it means that oftentimes these episodes don't come out until quite a bit later. And so I wanted to share a little bit of love with some of these books because they've recently come out and perhaps it would be good if you read them before the guest appears on the show. The first of which being The Book of Hope, which was written by my friend Douglas Abrams, who was a classmate of mine at Stanford, and he wrote it in partnership with Jane Goodall.

• 1:14:45Rich Roll?

  It's an unbelievable read. And the second in this global icon series that he's doing where he shares space with amazing people and engages them in long-form conversation and ends up creating a book out of it. The first of which being The Book of Joy, which was the result of conversations that he had with Bishop Desmond Tutu and the Dalai Lama. And that became this massive bestseller and he's made this documentary about it that's hopefully coming out soon. The second being This Book of Hope, which is about Jane Goodall's life through the lens of hope and her fidelity to this idea of hope being an engine for

• 1:15:27Rich Roll?

  positive change as somebody who has lived as an activist and an advocate for change her entire life. And it's really powerful. We had a beautiful Conversation Doug and I the other day on the show, but the episode's not coming out for a little while. So I think it would be great if everybody picked up that book and read it before Doug appears on the show. So that's my first recommendation. The second is The Proof Is In The Plants by my buddy Simon Hill. Simon. Simon is the host of the Plant Proof Podcast. I'm sure many of our listeners also enjoy his show. He has, I think, the best plant-based focus podcast in the space. He lives in Bondi

• 1:16:12Rich Roll?

  Beach in Sydney, Australia. So when I was in Australia a couple of years ago, I spent a lot of time with him. He also has a restaurant called Eden. So good. In Bondi, which is like the, I mean, it's the best plant-based restaurant in Sydney, arguably one of the best plant-based restaurants in the world, at least that I've had the good fortune of eating at. He's also just a beautiful, very heart-centered guy who is steeped in the nutrition science and has a very, very kind of compelling but gentle way of talking about nutrition that I think is really helpful to a lot of people. And he put it all in this book, The Proof

• 1:16:52Rich Roll?

  Is In The Plants, which is a very plant-centric, plant-forward take on why we should be eating more plants in our diet without getting into jingoistic kind of labeling about what you call your diet or don't call your diet. So for anybody who's interested in that kind of nutrition deep dive, definitely pick up the book. It's been out in Australia for a while, but it just arrived on, on our shores more recently. So that's my second one. The third one is Forward by Andrew Yang. Andrew being, of course, the guy who ran for president in the 2020 election and more recently had a mayoral bid in New York City. He came on the podcast last week and I think that episode's going up in two or three weeks or something

• 1:17:37Rich Roll?

  like that. We had a really fun conversation. I think he's a really original thinker when it comes to politics and kind of shaking up the status quo with. Interesting, creative ideas about how we could uproot some of our systems that aren't working. And I really enjoyed that conversation. I think his book is really fun, regardless of what your political affiliations are. It's really not about partisanship. It's really about ideas. And I just found him to be really engaging and fresh. So that might be another one to pick up.

• 1:18:08Julie Piatt?

  Awesome. Love those.

• 1:18:10Rich Roll?

  What have you got?

• 1:18:11Julie Piatt?

  What do I got? Something quite different. I wanted to give a shout out to Anita Copats for her debut book called Shallow Waters. Anita and her husband Sheldon and children Sadie, Tila, and Mayan were part of our homeschool experiment back in the day. And they are just magical and full of light. And Anita is an amazing priestess and healer and shaman. And she was raised, her mom was connected to the mystical arts of life. And Anita is

• 1:18:52Julie Piatt?

  a light to the world. And she has just written this book about the African mysticism and connection to spirituality. Michael Beckwith says, "Shallow Waters personifies the diasporic journey of African spirituality. This story is a powerful call for people to return to their roots." And the little intro, it says, "In this stirring and lyrical debut novel, the Yoruba deity of the sea, Yamaya, is brought to vivid life as she discovers the power of black resilience, love, and feminine strength in antebellum America." So I'm really

• 1:19:37Julie Piatt?

  just so happy for Anita and love her so much. And this is a family that was Is very, very dear to us and very much a part of our journey through raising the kids. Then I have Lauren, Duke's debut memoir, which is called Shit House. And I met Lauren. It's the best title. It's such a great title. I met Lauren actually at this living tea retreat that I shefted for in Telluride. And we ended up traveling back together to LA, just met, and we had a very long time to talk because we flew and then we drove together in the car.

• 1:20:15Julie Piatt?

  And Lauren has just an amazing experience of being raised in a very, I would say colorful, eccentric upbringing that is full of sort of shenanigans and her dad being in prison. And she told me a story where she actually stole cars with him when she was 15 years old. Lauren is unapologetically vibrant and has just gone on a journey through yoga. So she's the founder of Gather in Cunitas, and she's an amazing Anusara yoga teacher and just a really real individual. And we, like I said, we had a long time together.

• 1:21:00Julie Piatt?

  And when she was describing the book to me, it reminded me of the memoir Glass Castles. And I love that memoir, and I think I mentioned it before because like Rich and I were kind of similar to the characters, like if it had just been dial clicked like a little more to the extreme. But they ended up making a movie of that book and I have really high hopes for Shit House. I think it's an amazing, lively story of, you know, this extreme experience of life and the constriction and someone who really journeyed her way into an evolution. And it's also sort of part self-help. So it's prescriptive where Glass Castles was just more of a drama.

• 1:21:45Julie Piatt?

  So anyway, I'm excited for Lauren for that. And then I got to meet Joanne in real life and. Yeah, she actually brought her book, The Korean Vegan. She is just such a dear human being, so much love and creativity. The photographs in this book are just exquisite. And I mean, just look at the cover image. Like, I just can't wait to dive into sort of learning how to create some of these Korean sauces and marinades and different processes. So anyway, it's a beautiful, beautiful book. And Joanne and I are going to do some fun stuff together.

• 1:22:26Rich Roll?

  Yeah.

• 1:22:27Julie Piatt?

  But she's just, she's a doll.

• 1:22:28Rich Roll?

  She's incredible. The book debuted at number three on the New York Times Bestseller List.

• 1:22:34Julie Piatt?

  Only number three on the New York Times.

• 1:22:35Rich Roll?

  In the how to, like, sort of self-help category, like, behind Atomic Habits. And then some book about dogs that was number one. I don't get that, but I guess people love dogs.

• 1:22:46Julie Piatt?

  Yeah.

• 1:22:47Rich Roll?

  But congratulations to Joanne for that. It really is a beautiful creation. And what's cool is that she is just at the beginning of this amazing journey. I mean, she only started her TikTok at the beginning of the pandemic.

• 1:23:01Julie Piatt?

  That's crazy.

• 1:23:02Rich Roll?

  So she's in the starting gate of what is certain to be a brilliant career. And I can't wait to see what she has in the works and what she's going to be creating. I mean, she only just walked away from her law firm job, like, a couple of weeks ago.

• 1:23:18Julie Piatt?

  It's very exciting.

• 1:23:19Rich Roll?

  So now she has the bandwidth and the ability and the resources and the support and the time to create to her highest potential. And I have no doubt that we're going to be seeing a lot of her.

• 1:23:31Julie Piatt?

  Definitely, and I need to give her a shout out of just being my inspiration.

• 1:23:37Julie Piatt?

  She showed me, you know, how I could present some of my, just my awareness and the things that I care about spiritually combined with my food. So I've just done like a For a series of little videos inspired by the unbelievable Korean vegan.

• 1:23:53Rich Roll?

  Genre busting way of melding storytelling with food.

• 1:23:57Julie Piatt?

  So, thank you, Joanne. You're beautiful.

• 1:24:00Rich Roll?

  All right. Well, speaking of food, what's going on with Shrimu? We have this beautiful presentation in front of us.

• 1:24:05Julie Piatt?

  Yeah, so it's the holidays, you guys.

• 1:24:07Rich Roll?

  Amazing vegan cheese.

• 1:24:08Julie Piatt?

  Yeah, yeah, yeah. So, the main thing is, just wanted to announce that we now have four products. So, we have our Sacred Ultra Box, which is four age wheels of cheese that come in this amazing box. And then we also have Smoked Almond Cheddar, which is called Bonfire. It's at the end of the board. It's that ball. It's not your grandma's cheese ball. And then we have Fresh Mozzarella that ships in salted water that comes in the jar. So, this is an amazing, you know, your amazing gift pack. We are doing one-time boxes for any of our offerings for the holidays. And we're doing a code on every single offering

• 1:24:46Julie Piatt?

  for Rich Roll Podcast listeners. So, it's just RRP22, and we're giving you 22% off on any product. Can I do that on your show?

• 1:24:57Rich Roll?

  Yeah, I think. So, you go to shrimu.com, S-R-I-M-U.com, and then there's a coupon code, RRP22.

• 1:25:05Julie Piatt?

  Yeah.

• 1:25:05Rich Roll?

  And then you get 22% off.

• 1:25:07Julie Piatt?

  Exactly.

• 1:25:07Rich Roll?

  I like the one-box thing. I mean, that's something I'm sure you guys hear a lot of, like, why do I have to subscribe? Can't I just get a box?

• 1:25:14Julie Piatt?

  Yeah, yeah. No, you can do one-time boxes. The other thing that we have is the two-wheel is in that thin, little, amazing box there. That's the perfect clutch size. And you have two variations on that, so you can customize that box a little. And then in the, in the third box over there by Rich, it's both a three-wheel and a four-wheel. So, those are all age wheels. And remembering that you can freeze the wheels beautifully. You just have to take them out about an hour before you serve them. So, if you're traveling and you want to keep your Shrimu, you know, in perfection, you can freeze. But anyway, yeah. So, the other thing that I need to mention is for Thanks

• 1:25:58Julie Piatt?

  Thanksgiving, so we ship on November 15th because we're a perishable product. So we can't ship at the end. We have to make sure that it makes it to you. So you have to get your orders in by November 15th for a Thanksgiving holiday spread. And then for a Christmas and Hanukkah spread, you have to get your order in by, I think it's the 14th is the last ship date.

• 1:26:21Rich Roll?

  Of December.

• 1:26:22Julie Piatt?

  Of December. Yeah. Yeah.

• 1:26:24Rich Roll?

  And will that code survive through?

• 1:26:25Julie Piatt?

  It will survive. We will look for you and we will make it survive.

• 1:26:29Rich Roll?

  And does that apply for subscriptions also or just the one box?

• 1:26:31Julie Piatt?

  Um, no, it applies for everything. I mean, and you can subscribe and also get 22% off as well.

• 1:26:36Rich Roll?

  And so how many different cheese products or flavors do you have now?

• 1:26:41Julie Piatt?

  Well, we're looking at there on the board, we have the Gold Alchemy, which is the turmeric pepper infused wheel that tastes like a ham, cheese and mustard, a mustard sandwich.

• 1:26:51Rich Roll?

  It is crazy when you eat that. Like when you, when I first had it, I was like, what does this taste like? I know this taste and I couldn't place it. And who was it who figured that out?

• 1:26:59Julie Piatt?

  Becca.

• 1:27:00Rich Roll?

  Yeah. And then you're like, once you hear, oh, it's like a ham and cheese sandwich with mustard. You're, you can't unremember that. And when you eat it, you're like, it's crazy how much it tastes like a ham and cheese sandwich.

• 1:27:11Julie Piatt?

  Yeah, it's amazing. I mean, it's becoming in our tastings and events, it's becoming really one of the top flavors, actually. Then right, right alongside of that, we have Spire, which is our spirulina infused, very lively. There's a lot of taste in this and it's kind of blue inspired, but better than blue.

• 1:27:29Rich Roll?

  Blue cheese inspired.

• 1:27:30Julie Piatt?

  And then we have a Bertie, which is our, our camembert inspired. It's truffle infused, very French, very, very authentic tasting. And then the creamy wheel underneath the spire is called Elder. And this is a really mild wheel. And one of the things that I also want to mention is we have quite an extensive recipe array on the Shrimu website. Also, it's going to be recipes that we're sharing, you know, throughout these videos over the holidays. But the wonderful thing about Shrimu is that it cuts your prep time down, you know, for an event or for Thanksgiving or for any holiday meal. It makes. The cooking's so easy because you're taking your dish to a five star level by simply adding

• 1:28:15Julie Piatt?

  the cheese in at the end because it's already aged and already cured and already has this developed taste. So Elder is really great to use in cheesecakes, even in hot chocolate, in risotto.

• 1:28:28Rich Roll?

  In hot chocolate?

• 1:28:29Julie Piatt?

  Yeah, can you imagine?

• 1:28:30Rich Roll?

  I've never tried that.

• 1:28:31Julie Piatt?

  Well, it's cashew based, so if you're making a natural hot chocolate that's not with a milk, you might use some cashews. So you can use Elder with a cacao and with vanilla and some kind of sweetener and it's quite full bodied and beautiful. And then the other flavor that is really just neck and neck with the gold alchemy is the Dolce and that has coconut in it. It's creamier and just has this pure flavor and a lot of people really, really love that. But in the box, this is the only box that you can get the fresh mozzarella, which is really one of Shrimu's most profound creations.

• 1:29:12Rich Roll?

  Larger box for people that are just listening.

• 1:29:14Julie Piatt?

  Yeah, and it really encourages you to try it because it's really next level.

• 1:29:18Rich Roll?

  The mozzarella?

• 1:29:19Julie Piatt?

  Yeah, it's next level.

• 1:29:20Rich Roll?

  So it comes suspended in like a solution, right?

• 1:29:25Julie Piatt?

  In water, crystal, salted waters. Yeah.

• 1:29:28Rich Roll?

  And there are these balls, they're beautiful.

• 1:29:29Julie Piatt?

  And they're great, like they're a perfect caprese salad, just fall down on the floor. Like it's better than mozzarella, I'll just say it's better than mozzarella.

• 1:29:38Rich Roll?

  I mean, a couple of things, just from my, I mean, we eat tons of this stuff at home, obviously. Like we have a whole wine cooler next to our refrigerator that's like six feet tall that normally you would put wine in and it just has cheese wheels in it. So there's constant experimentation in how to use this. And the first thing I would say is that on that prep time thing, like you see these wheels and you immediately think like crackers and wine or something like that. And certainly it has that purpose, but it can also, although it's not a sauce, it can be used almost as a sauce. Like you kind of weave it into pasta to make like a fettuccine or something like that. Like it does have a melting point to it where it becomes like a creamy sauce when heated. And it just adds

• 1:30:23Rich Roll?

  that like zing to anything that is unbelievable. And the second thing is for people that haven't tried it yet. But have some experience with like vegan cheese or like plant-based cheese. I don't know about you, but like almost all, if not, maybe not all, but like the vast majority of what's available to the public in this space is pretty fucking bland and it all kind of tastes the same, even though there's like, oh, here's, here's like Havarti and here's the, they, they all kind of taste the same. This is not that. Like you really have outdone yourself. This is like art as food in so many ways and the flavors are like unbelievable.

• 1:31:06Rich Roll?

  And it's always so fun when we have people over and you share it with them for the first time. Like they just, their heads explode. They cannot believe that there's no dairy in this cheese.

• 1:31:16Julie Piatt?

  It's very fun.

• 1:31:17Rich Roll?

  Especially Europeans who have a lot of experience with like fine cheeses.

• 1:31:20Julie Piatt?

  Yes.

• 1:31:21Rich Roll?

  Who go in and they're kind of like, okay, Julie's gonna make me taste this thing.

• 1:31:24Julie Piatt?

  Yes.

• 1:31:24Rich Roll?

  I'm gonna have to be nice and I don't really want to say anything, you know, like that whole experience. And then turning the table on them is always super fun.

• 1:31:33Julie Piatt?

  It's, it's been really a joy. I used it all in my temple food that I, I created food for 36 people for six nights in a row and I made everything in prayer, everything in a, as a prayer and the, you know, shrimu is in every dish and it just elevated, it just like took it over the edge completely. And the other thing that I want to mention is that we are launching wholesale. So we actually have a new line.

• 1:31:57Rich Roll?

  Yeah, I tried a couple of the new flavors the other night.

• 1:32:00Julie Piatt?

  What'd you think?

• 1:32:01Rich Roll?

  Are we allowed to talk about them?

• 1:32:02Julie Piatt?

  Yeah, I think so.

• 1:32:03Rich Roll?

  The peppercorn one?

• 1:32:05Julie Piatt?

  It is called Fire. It's a pepper jack.

• 1:32:08Rich Roll?

  Pepper jack, that's what I meant. Yeah. It has a real nice spicy flavor to it. I really enjoyed that one.

• 1:32:15Julie Piatt?

  And then.

• 1:32:15Rich Roll?

  But I didn't try the blue one because it got gobbled up.

• 1:32:18Julie Piatt?

  Oh, everybody was freaking out over the blue.

• 1:32:20Rich Roll?

  Everybody seemed to love that one and I didn't even get to try it.

• 1:32:22Julie Piatt?

  Yeah, actually, yeah. It's a.

• 1:32:24Rich Roll?

  What is that one?

• 1:32:24Julie Piatt?

  It's called Imagine.

• 1:32:25Rich Roll?

  I mean, it's literally royal blue.

• 1:32:28Julie Piatt?

  Yeah, it's very blue. It's beautiful.

• 1:32:30Rich Roll?

  So what is in that?

• 1:32:31Julie Piatt?

  It's butterfly pea powder.

• 1:32:35Rich Roll?

  Butterfly pea powder. And the pea powder is what gives it its hue?

• 1:32:39Julie Piatt?

  That's just the color, yeah.

• 1:32:41Rich Roll?

  What's the taste like?

• 1:32:42Julie Piatt?

  No taste. It's actually very pure.

• 1:32:44Rich Roll?

  But what does the cheese taste like?

• 1:32:46Julie Piatt?

  Yeah, very pure and sort of mild. But it's just the color. People love it.

• 1:32:50Rich Roll?

  Do we have any of that at home?

• 1:32:52Julie Piatt?

  We don't have any, and you guys can't get that in the subscription. So this is a future thing, just talking about the future.

• 1:32:57Rich Roll?

  These are in development.

• 1:32:58Julie Piatt?

  They're, you know, we're, we're moving into wholesale.

• 1:33:01Rich Roll?

  How many new recipes are currently in development that are not ready for primetime?

• 1:33:06Julie Piatt?

  Well, we're just doing three into wholesale. So we're doing everything, which is like an everything bagel blend. We're doing the pepper jack and we're doing this imagine. So we're launching with those three. We have 50 in the wings waiting. So I've got, you know, they just have to keep a leash on me because we, because we can't, we can't go forward. But the other thing is, so we're expanding at wholesale. And the other thing that I do need to mention, which I always am very free and, and open with sharing, you know, what I'm doing in the next expansion. So I am now doing a 3.3 million raise with Shrimu. It is a spiritual mission. I am calling for humanitarians who want to be part of this mission of global awakening.

• 1:33:49Julie Piatt?

  We are serving the big Y to help fund the expansion of the temples in Domenhor, Italy. It is an operation in devotion to all life on the planet and it is something magnificent. It's going to be an $88 million complex that houses the indigenous DNA of the planet. So I'm saying that because I just brought on a board member, founder member, Tom Lawrence, who is a podcast listener who heard me mention this on the last podcast. And we've connected and become dear friends and he's invested in Shrimu and come on the team. And so we are in the middle of that raise and just wanted to shout that out in case

• 1:34:33Julie Piatt?

  anybody feels that this is your calling and that it is something that you would like to be a part of. I'm calling my cosmic family to me, to join me in this next level experience of really creating a hundred million dollar company that will transform into a unicorn in Shrimu and will be used really for the upliftment of the planet in all ways.

• 1:34:58Rich Roll?

  It's a beautiful, powerful mission you're on. The vision is large, the intention even larger. So I love it. It's been really cool to watch you create this thing out of whole cloth and instructive and powerful for me for you to hold that, hold that vision and execute on it. It's been really cool. And you've built this incredible team. So it is full speed ahead.

• 1:35:29Julie Piatt?

  Thank you.

• 1:35:30Rich Roll?

  For Shrimu. So for people that want to check out Shrimu, again, s-r-i-m-u.com and then code RRP22. Yeah.

• 1:35:39Julie Piatt?

  Yes.

• 1:35:40Rich Roll?

  And if you're digging on Julie, you want to learn more about her, you can check out her Water Tiger Spiritual Community. You can check out her podcast. When was the last time you recorded?

• 1:35:53Julie Piatt?

  It's not really.

• 1:35:54Rich Roll?

  Very.

• 1:35:54Julie Piatt?

  Podcast is sort of like.

• 1:35:55Rich Roll?

  Your podcast is great, but you're like, you're not consistent with the uploads.

• 1:35:58Julie Piatt?

  No, I'm actually less than consistent right now. And the thing is, is too, is that I just, I also can't, I really can't have guests on. Like, it's just not my thing. Like, this is your thing.

• 1:36:08Rich Roll?

  Yeah, but that's not what your podcast is. Your podcast is you doing your thing, your way.

• 1:36:13Julie Piatt?

  Yeah. So, I mean, right now, I have a little bit of an inkling and a vision. If I can, if I can craft these cooking videos and I can merge the message with the cooking videos, I'm going to focus in that direction. Because Shrimu is the big mission, right? And the other thing that I'm doing is I started writing music. So I worked with a producer in September and I have three new tracks for a future music project. So I don't really think, I think it's Instagram, Water Tiger, Shrimu.

• 1:36:47Rich Roll?

  TikTok.

• 1:36:48Julie Piatt?

  And TikTok. I am. Joanne's going to mentor me.

• 1:36:51Rich Roll?

  Yeah, she should. And just, you should just spend a day with her while she's creating her stuff and observe how she's doing it.

• 1:36:58Julie Piatt?

  Yes.

• 1:36:59Rich Roll?

  Because I think you have a lot to say.

• 1:37:01Julie Piatt?

  Yeah.

• 1:37:01Rich Roll?

  And there's a way for you to blend, like, the wisdom that you want to share with the food in a really beautiful way.

• 1:37:07Julie Piatt?

  I sent you a Dropbox folder of my videos. I had Leah send it to you. So check it out.

• 1:37:12Rich Roll?

  I'll check them out.

• 1:37:12Julie Piatt?

  Yeah. So, yeah, so not really the podcast right now. Sorry, guys. And that's one of the sort of.

• 1:37:17Rich Roll?

  But there's an archive there that.

• 1:37:19Julie Piatt?

  Yeah, huge archive, yeah.

• 1:37:20Rich Roll?

  People that are new. How many episodes do you have sitting there?

• 1:37:22Julie Piatt?

  I can't remember.

• 1:37:25Julie Piatt?

  Hundreds.

• 1:37:26Rich Roll?

  In any event, you can find everything Julie Piatt at JuliePiatt.com.

• 1:37:30Julie Piatt?

  That's true. And best to follow me on Instagram, @shrimati, S-R-I-M-A-T-I.

• 1:37:35Rich Roll?

  All right. I think we did it.

• 1:37:37Julie Piatt?

  Thanks, my love.

• 1:37:38Rich Roll?

  How do you feel?

• 1:37:39Julie Piatt?

  I feel good. How do you feel?

• 1:37:41Rich Roll?

  I feel good.

• 1:37:41Julie Piatt?

  Yeah.

• 1:37:42Rich Roll?

  Feel like we had a good flow.

• 1:37:43Julie Piatt?

  Awesome.

• 1:37:44Rich Roll?

  Do you think this worked?

• 1:37:45Julie Piatt?

  I think so. I hope so.

• 1:37:47Rich Roll?

  I am not one to judge. I'm not in the business.

• 1:37:50Julie Piatt?

  Are you in neutrality right now?

• 1:37:51Rich Roll?

  I'm in, yeah, I'm in, I'm in encouraged neutrality.

• 1:37:55Julie Piatt?

  Do you see me in my divine essence?

• 1:37:57Rich Roll?

  I see all of you.

• 1:37:58Julie Piatt?

  You're sure? But do you see me in my divine essence?

• 1:38:01Rich Roll?

  I don't know. Maybe not. I'm working on that.

• 1:38:04Julie Piatt?

  Okay.

• 1:38:04Rich Roll?

  Give me time, patience.

• 1:38:06Julie Piatt?

  I'm here. I'm here. All right. I love you.

• 1:38:09Rich Roll?

  Plants.

• 1:38:10Julie Piatt?

  Namaste.

• 1:38:22Rich Roll?

  That's it for today. Thank you for listening. I truly hope you enjoyed the conversation. To learn more about today's guests, including links and resources related to everything discussed today, visit the episode page at Richroll.com, where you can find the entire podcast archive, as well as podcast merch, my books, Finding Ultra, Voicing Change, and The Plant Power Way, as well as The Plant Power Meal Planner at meals.richroll.com. If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple Podcasts, on Spotify, and on YouTube,

• 1:39:03Rich Roll?

  and leave a review and/or comment. Supporting the sponsors who support the show is also important and appreciated. And sharing the show or your favorite episode with friends or on social media is, of course, awesome and very helpful. And finally, for podcast updates, special offers on books, The Meal Planner, and other subjects, please subscribe to our newsletter, which you can find on the footer of any page at richroll.com. Today's show was produced and engineered by Jason Camiolo, with additional audio engineering by Cale Curtis. The video edition of the podcast was created by Blake Curtis, with assistance by our creative director, Dan Drake. Portraits by Davy Greenberg.

• 1:39:46Rich Roll?

  Graphic and social media assets courtesy of Daniel Solis, Dan Drake, and A.J. Akpodiette. Thank you Georgia Whaley for copywriting and website management. And of course, our theme music was created by Tyler Piatt, Trapper Piatt, and Harry Mathis. Appreciate the love, love the support. See you back here soon. Peace. Plants. Namaste.