From Waiting Tables To Influencing Billions w/ Tank Sinatra

I’ve made some of you cry in recent weeks. This week, my goal is to make all of you LAUGH and really help you LEARN. Wanna truly know how to GROW your social media? Like really? Or maybe you really wanna know how to get from where you are to where you DREAM of going? What is a real strategy and the real thoughts of somebody who transforms their life? Whether you wanna transform your life or explode your social media I have a full-blown expert this week. And you’re gonna laugh your ass off. My guest is TANK SINATRA, aka George Resch, and he’s been lighting up Instagram for the past few years with a sharp-witted combination of the best of the best memes he finds online and a good dose of his own commentary and original content. Tank is the self-described Michael Jordan of memes (who has more than 11 MILLION FOLLOWERS on his various platforms, banking 4 BILLION IMPRESSIONS A YEAR and making him the #1 MEME CREATOR in the history of social media! On the surface, Tank just THINKS FUNNY. It’s not what he does, it’s who he is. But as you’ll find out, a lot is going on underneath the surface of a guy who is 20 YEARS SOBER and leads an otherwise normal life in a New York City suburb with three kids, a great wife, and a day job he loves. Tank’s life hasn’t always been FUN AND MEMES. He’s forever been drawn to the funny parts of life but started out waiting tables and tried a lot of funny stuff (and failed) before he found his place and Tank Sinatra was born. Tank freely shares some of the reasons he’s been so successful and the unique nature of how the online world works. We also get into HIGHLIGHTING HAPPINESS. Many people equate money with happiness, but TANK keeps it real, with advice so SIMPLE and spot-on that you may have overlooked it in your life before now. Here’s a hint…it’s an inside job, and I can tell you this…HAPPINESS IS THE NEW RICH. Then we get into a new game you’re gonna want to play…Tank and his partner created INFLUENCERS IN THE WILD. The premise will BLOW YOU AWAY. Instead of playing the game and racking up money for the win, you travel around the world and add influencers. I’ll let Tank explain more, but suffice to say, this game is HILARIOUS. You’re also going to get a hefty dose of Tank’s take on SELF-ESTEEM and SELF-AWARENESS. Pay attention to what we talk about because a lot of people really need to work on these parts of their lives. We wrap things up with Tank offering wise advice by POLLUTING YOUR BRAIN WITH POSITIVITY as a way to overcome the constant bombardment of negativity that we all deal with every day. Thanks to Tank! And have a HAPPY DAY. Hope we made you laugh this week…You’ve EARNED it. And you DESERVE it. Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ed Mylett?

  I hear so many small business owners say the exact same thing. They just never have enough time in the day. Well, I measure time differently. I've compressed, condensed, heck, I've bent time. My first day is 6:00 a.m. to noon. My second day starts at noon and goes till 6:00 p.m. And my third day, 6:00 p.m. to midnight. I now get 21 days a week. Stack that up over a month, over a year, over five years, and my life's completely different than it would have been otherwise. And if you want to win as an entrepreneur, you have to compress your time too. And you definitely can't afford to waste it. Waiting weeks on a big bank for capital? Your best bet's to work with my friends at Cardiff. They know how to compress time for entrepreneurs. They get your business approved in minutes and funded the very same day. They're America's favorite small business lender, and for good reason.

• 0:45Ed Mylett?

  Over 20 years in business, over $12 billion deployed to small business across America. Stop letting bank delays slow down your momentum. Head to cardiff.co/ed. That's cardiff.co/ed. Cardiff.co. Real growth, fast funding. Cardiff. Borrow better.

• 1:01Speaker 01

  Mr. President, my company, for me, of the explosion on our rig.

• 1:05Speaker 02

  On October 2nd.

• 1:06Speaker 01

  Causing massive water displacement and triggering a tsunami. They all heap the blame on me.

• 1:11Speaker 02

  Tom Cruise is. Digger got us into this mess. And Digger's gonna dig us up. From the director of Birdman and the Revenant.

• 1:18Speaker 01

  What would happen if I stopped drilling? You stop, you freeze to death, that's what.

• 1:22Speaker 02

  With great power comes great deniability.

• 1:25Speaker 01

  I'm not the first nanny.

• 1:27Speaker 02

  Digger. See the trailer online. Only in theaters October 2nd. Rated R. Under 17. Not a minute without parent.

• 1:36Ed Mylett?

  This is the Ed Mileage Show. Welcome back to the show, everybody. Well, today is gonna be incredible. I've wanted to have this guy on the show for a long time because I've been a fan of his work. He is the number one meme creator in the history of social media. So do you think he knows a little bit about branding and social media? He does. He knows a lot about influencers. He's hilarious. He's positive. He's deep, too. And he's a guy that we're gonna cover a lot of topics. So we're gonna go everywhere from your mental health to recovery. We're gonna talk about your social media and give you tips for that. Branding, your overall state of mind, all kinds of incredible stuff. And so my guest today is Tank Sinatra. Thank you for being here.

• 2:16George Resch?

  Hey, what's up, Ed?

• 2:16Ed Mylett?

  Do you go by George or Tank? What do you want?

• 2:18George Resch?

  I mean. When my mom called me Tank for the first time, I was like, I think George is dead.

• 2:24Ed Mylett?

  Okay, so George is gone.

• 2:25George Resch?

  It's so rare that somebody calls me George at this point. Even like when I was George, my wife would refer to me as G. With her friends.

• 2:31Ed Mylett?

  Okay, we gotta go Tank then.

• 2:33George Resch?

  Tank is way more fun.

• 2:34Ed Mylett?

  Okay, we got it.

• 2:34George Resch?

  We're 250 pounds, dude.

• 2:36Ed Mylett?

  Yeah, exactly. By the way, he rolls in here, he's like, who's bigger, me or Phil Heath? I'm like, it's actually pretty damn close. And it is pretty damn close. He's like five foot three, 250 pounds of muscle, I'm kidding.

• 2:45George Resch?

  Five foot three?

• 2:46Ed Mylett?

  I'm kidding you guys, he's not. He's probably about 5'11", somewhere around there, six feet tall. But let me give you some stats, just so you all have an idea. Most of you know who Tank is because he's everywhere on the internet.

• 2:56George Resch?

  Yep.

• 2:56Ed Mylett?

  But if you don't, his normal Instagram account, which is Tank.Sinatra, he's got 3 million roughly followers there. Influencers in the Wild Instagram account, 4.7 million followers. Tank's good news on Instagram, 2.8 million and growing. How about this, 4 billion impressions a year on social media. He is a behemoth. And he's got the most downloaded memes in the history of the internet. So he knows a little bit about this stuff, so. You were always really good at this, right? Or did this take a while to get good at?

• 3:23George Resch?

  I think so, man. I don't know, I'm just, I'm having a blast. I'm having a good time. It's a weird skill to have, I'll tell you that. Being able to put picture, you know, captions over pictures. It's something I started doing when I was actually living out here in Elise Oviedo. I was bored and I was always into comedy. I mean, I grew up watching stand-up comedy. The first stand-up comedy show I ever saw was when I was up too late one night. I was like, maybe 12 or 13 years old and it was a show called Full Frontal Comedy, just to give you an idea of what kind of, you know, content was on there. It was Dom Arera and Joe Rogan were the only people I remember performing. And I was laughing my ass off. I could not believe there were people who were professionally funny.

• 4:05Ed Mylett?

  Interesting.

• 4:06George Resch?

  It was obvious to me that they were like above and beyond me and my friends, who were just goofballs and like, I would do Chris Farley impersonations and Ace Ventura, you know, they, these guys were like another level, so. I just let that go and then like as the years went on, I was always impressed by funny people. And I always like to gravitate towards funny people because there's something about laughing that is just heavenly.

• 4:31Ed Mylett?

  Yeah.

• 4:32George Resch?

  It really is. There's some, you know, you know, they say fear dis- displaces uh faith and vice versa. Laughter displaces everything.

• 4:40Ed Mylett?

  Good point.

• 4:40George Resch?

  In my opinion.

• 4:41Ed Mylett?

  Yeah, good point.

• 4:42George Resch?

  It's impossible to be sad when you're laughing.

• 4:44Ed Mylett?

  And by the way, it's such a light at the end of the tunnel because social media has a lot of dark spaces in it.

• 4:48George Resch?

  Oh, yeah.

• 4:49Ed Mylett?

  A lot of negatives, a lot of that stuff. But obviously you didn't come out of the gate, man, with like, you know, 10 million total followers, whatever the heck it is on all these accounts.

• 4:56George Resch?

  I started with zero.

• 4:57Ed Mylett?

  Started with zero.

• 4:58George Resch?

  Yeah.

• 4:58Ed Mylett?

  And then like even that, didn't you like try to do blogs for a while? I mean, tell them about this, because I think everyone out there is like, man, I've had an Instagram account for seven years. I got 3,300 followers. I get 11 likes.

• 5:09George Resch?

  Yeah.

• 5:09Ed Mylett?

  And you know what? I'm, I don't know that mine would ever grow.

• 5:12George Resch?

  Yeah. So when I got sober in 2002, I, I had this feeling like I wanted to do something bigger than what I was doing. I was waiting tables at the time and I didn't want to be like a diner waiter at 50. Not that there's anything wrong with that.

• 5:26Ed Mylett?

  Yeah.

• 5:27George Resch?

  It was just like, I knew that I would be waiting tables. I think about this guy all the time. I don't remember his name. I do remember he used to come in all the time and he would say to me like, what are you doing here? Why are you waiting tables? You've got to do something bigger. Like you're so funny. You're so quick. And I would just be like, just give me like 25%. I don't know. Like, I don't know what to tell you. I don't know where to go with this, you know? I'm terrified of stand up. I did stand up when I was 23. I hated it. Not only did I never get over the nerves at 23, I just repeating the same jokes over and over again was not for me. That's why with memes, I have an idea, I shoot it out there, it works, great. It doesn't, it doesn't. I know immediately.

• 6:06Ed Mylett?

  Yeah.

• 6:06George Resch?

  I don't have to wait two hours or three hours to get it out there. And I don't have to say it 30,000 times in order for it to be in a special. So I started a blog called Inside Is Never 2020, because hindsight is always 2020. At that point in my life, I was very clever, as you can tell from the title, really crushing. That had maybe seven down, you know, seven views over the course of a year.

• 6:29Ed Mylett?

  That's great. Okay.

• 6:31George Resch?

  I wish I could find it because I'm sure that stuff that I was writing that I thought was so deep was just garbage.

• 6:37Ed Mylett?

  Right.

• 6:38George Resch?

  You know, it was just my brain like coming back to life from not being polluted with drugs and alcohol.

• 6:42Ed Mylett?

  Okay.

• 6:43George Resch?

  So I was like, you should make your bed, man. Like, you should not, you know, drink until you piss your pants every night. You shouldn't do that. People were probably just like, yeah, we know that.

• 6:52Ed Mylett?

  This is really profound.

• 6:53George Resch?

  Yeah, yeah, it really, really changed the world. Then I was like, all right, maybe let me like go more niche. So I started a website, a blog called jayzfordummies.com where I would decode Jay-Z lyrics.

• 7:03Ed Mylett?

  Yep.

• 7:04George Resch?

  Because he's always saying something different than what you think he's saying. He's one of.

• 7:07Ed Mylett?

  Well, let's step back for a minute. What most people might not know about you is you worked for Def Jam in marketing before you did all of this, didn't you?

• 7:12George Resch?

  Oh, yeah. I mean, that was a dream come true for me.

• 7:15Ed Mylett?

  Yeah, I mean, this is crazy career. So I want to stay down the road, but like.

• 7:17George Resch?

  Yeah.

• 7:18Ed Mylett?

  First things first, I want to unpack one thing. Number one, you tried. So you're a waiter, you got nothing really going on, and you're trying things to get it going. I think most people are like in fear, like, oh, I'm going to fail in front of my family or, or whatever. You just kept putting stuff out there and trying to find your space in your niche, right?

• 7:33George Resch?

  You'll, you will fail. You have to fail.

• 7:36Ed Mylett?

  Let's just get that out on the table first.

• 7:38George Resch?

  I'll be honest with you, failing to me is kind of the point of trying stuff. Succeeding would be great. I mean, I love success.

• 7:47Ed Mylett?

  Which you've done now.

• 7:48George Resch?

  But, um, success is so much more foreign than failure. What to, for me, when it comes to trying stuff, failure is so much more common. You better get used to it.

• 7:56Ed Mylett?

  Very good.

• 7:57George Resch?

  You better get used to failure. I read Mark Cuban's little thin book. I don't know if you know that book. It's like 70 pages. He said something in that book that really inspired me to just keep swinging over and over again. He said, I might mess it up, I'm going to paraphrase. He goes, if you want to be an all-star baseball player, you got to hit three out of 10 pitches for an entire season. You want to be a Hall of Fame baseball player, you got to hit four out of 10 pitches. It's only one difference.

• 8:22Ed Mylett?

  God, that's so good.

• 8:23George Resch?

  Out of 10.

• 8:23Ed Mylett?

  That's so good.

• 8:24George Resch?

  You want to be a Hall of Fame business guy, you need to hit one pitch ever.

• 8:28Ed Mylett?

  Oh, wow.

• 8:29George Resch?

  Out of all the swings you take.

• 8:31Ed Mylett?

  That's really.

• 8:31George Resch?

  And I was like, man, one swing has to connect out of all the swings you take? That's when I started really chopping away. Jay-Z for Dummies failed. I tried to get my own show on the Oprah Winfrey Network when she launched that.

• 8:44George Resch?

  botched the audition. I mean, just stuttered and sweated through the audition. The video did terribly, but out of that came happy is the new rich.com, which I really latched on to because in California, when I lived here, I was broke. Zero dollars, zero cents. At thirty years old, by the way, it wasn't like I was eighteen years old.

• 9:00Ed Mylett?

  Wow.

• 9:01George Resch?

  I was a full grown man at this point.

• 9:03Ed Mylett?

  Wow.

• 9:03George Resch?

  And I had no money.

• 9:05Ed Mylett?

  Okay.

• 9:05George Resch?

  But I said, I better learn to, you know, enjoy my life with no money, or I'm definitely not going to enjoy it with money.

• 9:11Ed Mylett?

  I love that, by the way.

• 9:13George Resch?

  That's, I mean, that's a truism of all truism.

• 9:16Ed Mylett?

  By the way, I want to step in on that.

• 9:17George Resch?

  Sure.

• 9:18Ed Mylett?

  You, you've already said three or four things that are super profound, man. And, and you are funny, but I, I introduce you saying he's a deep guy. And it's true. Number one is if you can't find a way to be blissful and happy when you don't have the very things you want, when you get them, you're not going to be any different. I have tons of friends that I could introduce you to that have a ton of money, weren't happy without it and aren't happy with it. In fact, to some extent are less happy with it because they're freaked out about losing it.

• 9:42George Resch?

  Yeah.

• 9:42Ed Mylett?

  You're totally right about that, number one. But in number two, this whole idea of you having these failures that you did, what is unique is that there's a lot of approaches to getting a brand. And I've always thought before you that the brand had to be you. Like it had to be, this is who Ed Mylett is and what he stands for, or Sarah Johnson and what she stands for. But you've actually built some brands and some following that were about concepts and thoughts and not just about an individual person, right? Like this idea about the, the one on Influencers in the Wild, or Thanks Good News is probably a better example.

• 10:15George Resch?

  Yeah.

• 10:15Ed Mylett?

  Thanks Good News isn't really about you as much as it is about putting stuff out there that can change people's lives for the positive in a really negative space called the internet, right?

• 10:24George Resch?

  Yeah. And listen, I, you know, this question of is the, is social media, like if you could snap your fingers and make social media disappear, would you or wouldn't you? That's a, a existential question that I've heard people ask. And it's like, some people, I would not. There's no doubt. And it's not just because I make my living on it. It's because I think that it's a new tool for us that we're just starting to learn how to use and corral. And anytime a kid gets a new toy, they don't really know how to use it. As a human species, we're just learning how to use this. We've had it for twenty years. You know what I mean?

• 10:56Ed Mylett?

  Yeah.

• 10:57George Resch?

  We really are starting to say, all right, you know what? Maybe we shouldn't let. One person run an entire, you know, four billion, essentially four billion person nation. You know what I mean? Maybe we should have some checks and balances there. We will figure it out. I'm confident and I, I let, you know, I always say like this game and we'll, I know we're going to get to it. Like people go, why did you start a game? It's like, well, cause I don't love the fact that my whole entire livelihood is at the whim of Mark Zuckerberg.

• 11:25Ed Mylett?

  Yeah.

• 11:26George Resch?

  And whether or not he feels like making the algorithm show people my stuff or not. I trust him, like Vine disappeared.

• 11:32Ed Mylett?

  Yeah.

• 11:32George Resch?

  Um, that is terrifying to me. The fact that people built their whole following on there and then one day it's literally just gone.

• 11:38Ed Mylett?

  Yeah.

• 11:38George Resch?

  I trust him to do. I really do believe, and I believe this about everybody. I believe he and everyone are doing their best with the tools they have. Even people who don't, a lot of people don't understand social media. They don't know that they're getting fed information that reflects the world they want to see.

• 11:56Ed Mylett?

  Exactly.

• 11:57George Resch?

  Like they don't know that they're getting fed A, B, and C because they keep clicking on A, B, and C.

• 12:02Ed Mylett?

  Right.

• 12:03George Resch?

  Over and over again.

• 12:03Ed Mylett?

  Yeah, you're getting tons of confirmation bias. What you already think you're getting more of and it feeds this belief system over and over again. But as an influencer or as someone on social, you can flip that and use it to your advantage.

• 12:13George Resch?

  Sure.

• 12:14Ed Mylett?

  Right?

• 12:14George Resch?

  And so. Oh, yeah.

• 12:15Ed Mylett?

  Let's, he has a board game out that we're going to talk about in a little bit, guys, called Influencers in the Wild, which is really a fascinating account he has. And now the board game, it might even be a TV show at some point. And you are one of those influencers though. So you became one. So I want everyone to get this as they're listening to this because we're going to now talk a little bit about some strategies for you guys. This is a guy was, was in, had a, was in the fencing business. Then he's got this dream job at Def Jam Records, right? He's a waiter. He's, you know, spent his early twenties doing way too many drugs and alcohol. Then he gets sober. Thirty years old, he's still broke. What hit? What happened that made? Look at, man, I told a lot of very well-known friends of mine that you were going to be on today. I was shocked.

• 12:58Ed Mylett?

  Shocked that every single one of them knew who you were. Not just my, my day to day friends that, you know, I'm talking about like really well-known people.

• 13:06George Resch?

  Drop some names, I need some self-esteem, man. No, just kidding.

• 13:09Ed Mylett?

  But even, when I say my day-to-day friends, meaning they're well-known people that I don't interact with very often.

• 13:13George Resch?

  Barack Obama, wow, I can't believe it.

• 13:15Ed Mylett?

  Well, hey man, I'm just, you know, if you wanna go there, we can. But I just gotta tell you, they knew you, and it's like, wow, this guy was a waiter in Elisa Viejo evidently not that long ago. It was only like a decade ago, right? So what hit, what, what, what made your content work? What, what, success leaves clues, right?

• 13:31George Resch?

  Yeah.

• 13:31Ed Mylett?

  Leave, give us some clues, give someone listening to this, here's some stuff I did, and maybe in your own way, you could take this concept and it may work for you to help grow your following or your social media.

• 13:41George Resch?

  Yeah.

• 13:43George Resch?

  So there's, you just have to, like Buddha said, life is suffering, right? You have gotta resign yourself to the fact that, so like, you know, when you were introducing me, you said he knows a lot about influencers, and I was like, eh, that sounds kind of embarrassing. You know what I mean? Why do I know that much about influencers? Why do I know so much about this? It's just something I find fascinating. I find it fascinating from a sociological point of view, a psychological point of view. Why do people act like this? What is it, what is it about us that needs this attention? And I say us because I'm in on the joke too.

• 14:20Ed Mylett?

  Right, so am I.

• 14:21George Resch?

  I started this thing because, I started Tank Sinatra because something was, couple of reasons. One, couple, something was missing from my life, I guess, in retrospect. That that void was, you know, that was able to, that filled that void.

• 14:38Ed Mylett?

  I tell you what I think it is for most people?

• 14:39George Resch?

  Yeah, yeah.

• 14:40Ed Mylett?

  I think, I think most people in this world today, because of social media, because of the media, feel invisible. That they're not seen, they're not heard.

• 14:47George Resch?

  Yeah.

• 14:47Ed Mylett?

  They don't matter. And potentially, this free platform that can be viral in some senses, gives us a chance to potentially be seen or heard, and we can express ourselves. What's ironic about that is the very reason people wanna do it. They then fear doing it. If I express myself, I'll get criticized.

• 15:03George Resch?

  Oh, yeah.

• 15:04Ed Mylett?

  If I express myself, they won't like it. I may get haters. I may get negative comments. Maybe no one will respond. And so the very thing I'm pursuing, I'm going to embarrass myself in a public setting. So I'm better off just kind of hiding and, you know, doing the really safe posts and the safe stuff that I say.

• 15:17George Resch?

  Yeah.

• 15:17Ed Mylett?

  I think that's what it is for most people.

• 15:19George Resch?

  Yeah. And listen, it's not for everybody. I mean, it's not, not everyone needs to do this. I mean, if you're good in your life, doing whatever job you do. One thing I learned during the Oprah Winfrey Show thing was that she said, everyone has their stage. My stage happens to be a very large stage. Your stage might be a conversation that you're having with a stranger one day at a bus stop that you don't even realize you said something that changed their mind, their life, or you smiled at them. Your stage is, you know, is wherever you are, right? So I was like, you know what? Maybe I don't need to have this massive impact on the world. Maybe I'm just like, maybe, maybe I'm just meant to be like a normal guy. And that's fine with me. It is what it is at that point. I think what changed was I went into it with

• 16:03George Resch?

  no expectations. And I was just enjoying the process of it. I was enjoying making the memes. I was enjoying getting the response from people. Listen, when I started it, when I started Tank Sinatra, here's something that people need to prepare themselves for and just get ready for. People will say to you that you're friends with. So like you start with zero followers, I said in the beginning. It's worse than that. You don't start with zero. You start with a hundred and seventy-eight, or however many you have in real life. And then you post something and it goes down to one sixty-seven because your friend's husband unfollows you and goes, what is she trying to be an influencer now? I don't know. I don't want to, I don't want to see this anymore. You know what I mean?

• 16:43Ed Mylett?

  Really good.

• 16:44George Resch?

  So you gotta be ready for that. And you have to say, yes, I am. I don't care. That's what happened. I said, I don't care. And it's not that I, I don't care in like a nefarious way, like I don't give a, you know, I don't care, bro. Like, I just don't care. You don't like what I'm doing? That's literally not my problem. I do like what I'm doing. I'm having so much fun finding these images, writing a caption above them that reflects something funny that happened in my life. Colin Quinn. One of my favorite comedians of all time famously said, "If you want to be good at comedy, don't talk about stuff you think is funny, talk about stuff that pisses you off and people will laugh." Because comedy, humor relieves tension.

• 17:24Ed Mylett?

  Very good.

• 17:24George Resch?

  So there's always some kind of tension in the humor that I put out there.

• 17:27Ed Mylett?

  There is.

• 17:28George Resch?

  Um, Tank's Good News, the same thing. Tank's Good News is a break from the tension of the media landscape, which is just, as you know, I mean, it's gotten so out of hand with. It all started, in my opinion, my father, I remember playing Trivial Pursuit one day when I was a kid. And one of the questions or the answers was something like, "On this day in, let's say, 1972, on November 8th, such and such an anchor said this to such and such an anchor," and it changed the way news would be reported forever. And my dad goes, "Oh, that was when, um, so and so told a joke on the air for the first time." Do you know what I'm talking about?

• 18:03Ed Mylett?

  Yeah.

• 18:04George Resch?

  And I was like, "What do you mean he told a joke on the air for the first time?" And he goes, "They used to be dead serious. No personality, no nothing, just the facts. There was no commercials, you couldn't advertise during the news. It was just a gut, like a straight up information delivery with no personality, no flavor whatsoever." You were so far removed from that. I mean, it's almost like no information, all personality now.

• 18:31Ed Mylett?

  Yeah, exactly right.

• 18:32George Resch?

  So I want to just give people, "Hey, yeah, you can get what went wrong during the day. I just, I'm showing you what went right." Because there's almost so much that I can't post it all.

• 18:44Ed Mylett?

  See, I think that's a clue. So I think it's a clue. So part of what you could be posting if you're out there that could draw attention to you or could help you grow your following, or could actually just make a difference for people. Maybe you don't have a separate account that's Tank's Good News or Your Good News, but maybe you start to be the person who posts good news every single day. Maybe you're the person who starts to post something funny every single day. Maybe you're the person who starts to post something, you know, dramatic every single day, or that makes someone cry, or that reinforces your faith. And so you don't have to, all your posts don't have to be about you.

• 19:12George Resch?

  Sure.

• 19:12Ed Mylett?

  You're posting about things, events, situations, politics, if you wanted it to be. Whatever it is. Start to get creative about those things because you listen, the internet's a big place. To be the number one meme creator in the history of a space means this guy knows what he's doing. This is not a small thing. And by the way, that's not Jay-Z. That's the number one guy that's ever done it. It's not, you know, Kim Kardashian with these massive following. It's actually Tank. It's actually this dude right here. So maybe you're not going to go get hundreds of millions and four billion impressions a year and all that other stuff. But start to think if you're listening to this today, maybe a lot of your posts are just about you and your kids. Maybe some of it could be about, hey, you know what? Every day I'm going to bring you a Bible verse. Or every day I'm going to bring you something funny or every day I'm going to tell you something that's,

• 19:56Ed Mylett?

  I'm doing dad jokes on my stuff now that are terrible, right? Just like maybe every day I'm going to tell you some good news or I'm going to tell you something that'll make you emotional. I'm going to tell you a comeback story every day. I'm going to give you an underdog story every day.

• 20:07George Resch?

  Yeah, you do a great job with your social media.

• 20:09Ed Mylett?

  Thank you.

• 20:10George Resch?

  You do a great job of showing people and that's what I, that's what I wanted to do. That's how it really started to build because when I first started and I have to give a shout out to my friend Kevin, who runs White People Humor. When I say the number one meme creator, which is not my words, by the way.

• 20:24Ed Mylett?

  Right.

• 20:24George Resch?

  There's bigger meme pages out there.

• 20:26Ed Mylett?

  But yours gets stolen a lot.

• 20:27George Resch?

  But nobody has made, nobody has psychotically sat and drilled and banged out more memes than I have, except for maybe him, but it's, I'm on the podcast now, so he's number two.

• 20:39Ed Mylett?

  He's two.

• 20:40George Resch?

  On his page, I'm number two. Right now, he's number two.

• 20:44Ed Mylett?

  But you also get your stuff plagiarized a lot too, right?

• 20:47George Resch?

  A hundred percent.

• 20:47Ed Mylett?

  So like if we added all those up, I think you are number one and he's not sitting here. So you're number one.

• 20:52George Resch?

  Let's say that.

• 20:52Ed Mylett?

  Yeah, let's say that. But we're in the top, you're in the conversation for the top two. So that's number one. That's social stuff. The other thing is you're consistent. You post regularly. It's something that are kind of almost a dependable thing that they can go to you. The other thing you've done is you've highlighted happiness. I think your book was called like happiness is the new rich.

• 21:11George Resch?

  Happiness is the new rich.

• 21:12Ed Mylett?

  Happiness is the new rich, right? So the internet is this place. And so talk about that for a second, like our culture today really puts a premium on money. Our culture puts a premium on stuff.

• 21:23George Resch?

  Yeah.

• 21:24Ed Mylett?

  It doesn't seem to put much of a premium on bliss or happiness. And I just wonder whether or not you think there's a niche there on social media, just your overall thoughts about. What percentage of human beings today that are driving in their car on the treadmill, they're listening to this right now, find themselves happy as they listen today? And what maybe would you say to them if they're not, because you were in a really dark place in your life at 22?

• 21:49George Resch?

  Yeah.

• 21:50Ed Mylett?

  And you turned it around? What would you say to someone who's in that place? Maybe they're not using drugs or alcohol, maybe they are like you were, but they're just not happy.

• 21:57George Resch?

  Yeah, I mean, there's so many different ways to be unhappy. There's really only one way to be happy, and that's to just choose to be happy. You know? I can't, you know, the thing about stuff and material goods is that they're external. It's very hard to tell whether or not somebody's happy walking down the street. You can tell if someone's got money. You don't know if they're in debt, or, you know, their spending habits, or their whatever situation behind closed doors. But I, at this point in my life, because I'm so in tune, I like to think I can walk past somebody, or at least talk to somebody for a couple of seconds, and know whether or not they're living along spiritual lines, or like my type of person. You know what I mean?

• 22:41George Resch?

  That's what I look for now. The stuff, I like stuff. Who doesn't like stuff? Everyone likes stuff. But it's so unimportant when you've had a couple of experiences in sobriety. So like, when I got sober, like I said, there's so many different ways to be unhappy, and believe me, I've tried all of them. I've put them all on. None of them fit. They're all a tight suit. Codependency, lust, food, spending, they're all, none of them fit. The only one that I found that ever fit was acceptance. And acceptance doesn't mean approval, by the way. A lot of people think you have to accept things, and then that means you approve of them. You don't have to approve of everything, you just can't resist everything.

• 23:23Ed Mylett?

  Wow.

• 23:24George Resch?

  You know what I mean?

• 23:25Ed Mylett?

  Yeah.

• 23:26George Resch?

  So, yeah, I mean, the connection to, for me, God, higher power, whatever, people call it the universe, nature, whatever, I don't mean to prejudice anybody against my terms, I just use those terms. I might say universe tomorrow, I don't know. I just, this is the conversation we're having. That, to me, is what's worked, because that is not only internal but infinite, whereas the other stuff is external and finite. Like-

• 23:51Ed Mylett?

  Bro. I think people that watch Take Sinatra on Instagram may be a little bit surprised to hear that what you just said. I mean, there's a depth to what you just said. There's a profoundness that,

• 24:02George Resch?

  I don't know where that came from, by the way.

• 24:03Ed Mylett?

  Okay.

• 24:04George Resch?

  I know, I'm just kidding.

• 24:05Ed Mylett?

  It was really, really good. I do. And you referenced it a minute ago.

• 24:08George Resch?

  Yeah.

• 24:09Ed Mylett?

  And it came from God. And, um, bro, that's powerful what you just said. And I, I want to, first of all, because I introduced you as deep and I, I think even you looked at me when I said it. I've known this about you. There's, um, there's a, there's a thing about you when you communicate where I think people feel things. They feel things when you write it. They feel things when you say it. They feel things when you make them laugh. But there's a depth to the way you communicate that I think makes people feel things. And you just said something I want to acknowledge too.

• 24:35Ed Mylett?

  Happiness is the new rich.

• 24:37George Resch?

  Yeah.

• 24:37Ed Mylett?

  And, and here's the thing. We all set goals up in our lives for the things we want. I want this relationship. I want to weigh this much. I want this amount of money. But what we never do is we never get intentional about our emotions. Which is really ironic because the very things that most of you are trying to pursue, you don't really want. You want how you think they're going to make you feel.

• 24:55George Resch?

  Oh, yeah.

• 24:55Ed Mylett?

  So I want that jet. Cause if I get that jet, then I'm going to feel good about myself. I want that relationship because then I'm going to feel loved. Right? I want this amount of money because then I can feel safe and, or I can feel in control. So we're always in the pursuit of the things we want because it's not those things we want. It's the emotions we have. What if you flipped the script and got really intentional about the emotions you want to have? Cause that's what you did. You started to find peace. This is my belief about you. You started to find some level of peace in your sobriety. Or at least a lack of chaos that existed when you were sober. And it was because you began to pursue that peace and that sobriety. And some level of giving up control over the things you can't and take control of the things you can, which is what people do that are sober.

• 25:38George Resch?

  Yep.

• 25:39Ed Mylett?

  All of a sudden, bro, you started to produce external results at some point. It took a while, but the external manifestation of these better emotions you were experiencing.

• 25:49George Resch?

  Oh, yeah.

• 25:50Ed Mylett?

  Is the social media. That's the lesson of you. That's the lesson for life for most people. And in hindsight, aren't I probably pretty right about that even though that it took a while? Could you have done all of this if you weren't in sobriety? If you weren't in peace? If you weren't connected to? A higher power, if you didn't find more happiness and bliss and these other things.

• 26:06George Resch?

  There's zero percent chance. Anything good in my life is a, is a result of my relationship with God, my recovery. Secondarily, my family, my wife, I mean, it's that footsteps prayer, I think about this all the time. Where there's one, you know, you know that footsteps prayer?

• 26:22Ed Mylett?

  I've heard you talk about it and I know it and I want you to say this right now because it's perfect. So go ahead.

• 26:26George Resch?

  Okay, so if you, if you don't know the footsteps prayer, there's this guy walking on a beach and sometimes there's one set of footprints. Sometimes there's two and at the end of the guy's life, he says, hey, God, how come at the toughest points of my life, there was only one set of footprints? And he says, well, it was then that I was carrying you. And I feel since I got sober, there's been one set of footprints the whole time, like my feet have not touched the ground. Since that day and I'm childish, like a toddler, toddler trying to get my feet on the ground, like, let me just have some say. And I just don't, listen, I'm not, I, I don't know what's best for me most of the time. My will has gotten me in so much trouble, so often. That I know when it's cropping up, my stomach starts to hurt.

• 27:07George Resch?

  When I'm, when I'm fighting to get something that I think I want, or to hold on to something that I don't want to lose. And um, once I stopped, once I stopped fighting that, my life got.

• 27:20George Resch?

  Immeasurably better.

• 27:22Ed Mylett?

  Bro.

• 27:22George Resch?

  Immeasurably.

• 27:23Ed Mylett?

  You're blowing my mind right now. One, what you're saying is so freaking good. But two, when my dad got sober, he got sober when I was 15.

• 27:33George Resch?

  Wow.

• 27:33Ed Mylett?

  For my 16th birthday, one of the presents he gave me on my birthday was the footprints prayer and a little plaque.

• 27:40George Resch?

  Really?

• 27:40Ed Mylett?

  And I've had that footprints prayer somewhere near me for thirty five years.

• 27:48George Resch?

  Wow.

• 27:49Ed Mylett?

  And it's the only prayer poem, whatever you want to call it, that I've ever had near me. And when I was prepping for this, I saw your reference and I went, oh my gosh, I can't believe he's saying this. And I have, I have a book out right now. Called The Power of One More and I wrote about, oh, here's all the successful strategies that I've used. I always feel guilty because the truth is that I know in my own life that although I did all these things,

• 28:09George Resch?

  Yeah.

• 28:09Ed Mylett?

  that there are entire parts of my life that are a complete blur. And I cannot, and I cannot explain to you how I made these leaps, except those were the times for sure, where there was one foot of, set of footprints. And God had just picked me up and carried me for a while and then put me down in a better place. I know this for sure in my own life. I can't explain to you how those things, I did a lot of work. I have a lot of strategies, but there's a point in my life where there was one set of footprints for sure. And I love the fact that you think there's always been one. So you're awesome, man. You're awesome.

• 28:36George Resch?

  Thanks. Yeah, you too. I'm a big fan, man. You said something that really, I was always a fan.

• 28:41Ed Mylett?

  Thank you.

• 28:41George Resch?

  But you said something very recently, not very recently, but I was like, who is this guy? Who, like, I have to, that's why when they were like, you could do it remote, you could go there. I was like, I'm going there.

• 28:51Ed Mylett?

  Thank you for coming, by the way, bro. I really appreciate it.

• 28:54George Resch?

  Flight to California?

• 28:55Ed Mylett?

  Yeah.

• 28:55George Resch?

  No problem.

• 28:56Ed Mylett?

  Yeah, he flew all the way over here to see me today and I appreciate that.

• 28:59George Resch?

  You said, when, when I die and when I get to heaven, and there's, God shows me, I believe God shows me a potential version of myself that I could have been, had I listened to him every step of the way and never diverted. And I want who I am and who that person is to be as close as possible. I mean, I think about that every single day.

• 29:18Ed Mylett?

  Thanks, man.

• 29:19George Resch?

  Cause my, my wife is very obedient to that inner voice. She's that angel. She's like a perfect angel, you know? And I mean on the little stuff, like, oh, I guess like there's a rapper on the ground, I'll bend down and pick it up. Stupid stuff like that, but also the kids are, they need something she'll do. And she doesn't resist internal prompts at all.

• 29:40Ed Mylett?

  Yeah.

• 29:41George Resch?

  Especially the good ones.

• 29:42Ed Mylett?

  Well, it sounds to me like you're doing it less too, when you say you get that stomach, that thing, that knot in your stomach too.

• 29:46George Resch?

  Yeah.

• 29:46Ed Mylett?

  Yeah, I think you're doing great. And I think that, I think, I think success is coming to a good man. And I think the platform for you, maybe even just as we're talking, it's dawning on you that there's a depth of the things you could be creating and doing, because I think Tank's Good News is incredible. I think your Instagram account's incredible. And I think maybe there's even another level for you of things that we're talking about right now that are really profound because you're also gifted with an unbelievable ability to communicate. Then there is the influencers gone wild account, which is a little bit of a different direction, but equally entertaining. So tell them about the account a little bit because this is awesome. By the way, some of the most shared stuff on all of Instagram.

• 30:24George Resch?

  So much fun, dude.

• 30:25Ed Mylett?

  Is are these clips and then tell them about the board game as well. So this is the link the two together for us.

• 30:30George Resch?

  Um, so, so this account, so people, when I first started, it could go, you run tanks good news. How could you start this account?

• 30:38Ed Mylett?

  Yeah, yeah.

• 30:38George Resch?

  So this account was born out of two experiences. One was when I was here about two years ago, speaking at a conference, a recovery conference. And I was at Griffith Park because I'd never been there before. And there was these, this group of young people standing by a tree that was like three feet tall. And the girl climbed up on the tree and was just not graceful. I'll say that whatever she was just really struggling to get up on this tree that was like three feet tall.

• 31:03Ed Mylett?

  Okay.

• 31:04George Resch?

  And I was like, why don't you just stand next to the tree, hon? Like, what are you doing? It's so short. What's the gain here?

• 31:10Ed Mylett?

  Right.

• 31:11George Resch?

  But I was standing like 10, 15 back, 15 feet back from them. And I was like, this would be a funny vantage point for an account. And then a couple of months later, I was in New York City, shooting a video with a friend of mine and we were, you know, in a very precarious position. It was a visual gag that we were doing on 38th Street, 38th Street and 8th Avenue. We had the Chinese finger cuffs on. We were latched together. I had my foot on his knee and he was jumping and, you know, kicking his leg over. I had my hand in between his legs and whatever. And people were obviously looking at us and I was like, I wish I had another angle of this, you know? So, um, a couple of weeks later, I'm like, let me look and see if there's any of this stuff out there that I can just populate the account with to start.

• 31:55Ed Mylett?

  Okay.

• 31:56George Resch?

  There was a few things for me to get going with. And I was like, what should I call it? What should I call it? What's a good name? And I was like, you know what? I'm just gonna, influencers in the, in the wild underscore. Cause influencers in the wild was taken at that point, but it was inactive for years. So I posted a couple of things. I posted about it from my Tank Sinatra account. I think I populated 12 posts so that if people got to it, it was a full page. Which by the way, if you're gonna start a page, that's an important thing so that if you don't send people to a page with one post. Try and make sure that the grid is full. If you send people somewhere.

• 32:30Ed Mylett?

  Okay.

• 32:31George Resch?

  So that at least it looks at first glance like the page is a real legit page.

• 32:34Ed Mylett?

  Good point.

• 32:35George Resch?

  They're not gonna look and see that you posted the thing 10 minutes ago, but.

• 32:38Ed Mylett?

  But it's full.

• 32:38George Resch?

  At least when they get there, they go, oh, this is a funny concept. I'm gonna check it out.

• 32:42Ed Mylett?

  Very good.

• 32:42George Resch?

  So, um, I mean, dude, it exploded. And this was the moment that I felt like my imposter syndrome, my house of cards success was solidified. Like maybe there was some glue on the edges of the, of the cards.

• 33:01Ed Mylett?

  Up until that, after all the stuff you've done, you still felt like I'm faking this. They're gonna come get me eventually.

• 33:06George Resch?

  Oh yeah, I'm ready to wait tables at any moment.

• 33:08Ed Mylett?

  Wow.

• 33:08George Resch?

  Like I'm in the, the waiter's reserves or something.

• 33:16Ed Mylett?

  Okay.

• 33:17George Resch?

  So the account, the account grows to a million followers in three weeks.

• 33:21Ed Mylett?

  Oh my God.

• 33:22George Resch?

  It grows to 2 million in two months. And then it just goes from there. And I mean, the celebrities, the world star. I mean, influencers in the wild became a world star-esque thing to yell out when people were posing. I was like, what is this? People were tagging me in stories that didn't even follow me. I was like, this thing is getting major. And then the pandemic hit. I was like, well, that was fun. I guess I'm gonna be waiting tables again sometime soon. Or selling fence or whatever. I don't know, I'll work, you know? Um, that's the other thing. This is like a moment, a journey. Like if, if all of this fell apart tomorrow, I have gotten to spend the four, first four and a here, four and a half years with my son of his life.

• 34:01Ed Mylett?

  Wonderful.

• 34:02George Resch?

  You know what I mean? Like I'm good. My life is.

• 34:04Ed Mylett?

  Gratitude.

• 34:04George Resch?

  Great, yeah, big time. Even when I don't have it, I still have it. I make myself have it.

• 34:13George Resch?

  So the account started growing. Instagram was thrilled with it to my dismay because I was, you know, yelling at them because my account wasn't growing. They were like, well, it kinda is. It's just not Tank Sinatra. You got this other account that's growing faster than any account has ever grown.

• 34:30Ed Mylett?

  Your third one, by the way.

• 34:31George Resch?

  Except for like Jennifer Aniston and Will Smith. Like, we're actually using this account to quell people and shut them up. Like, we're telling them, well, look at this account. So at the end of this, we're all thinking, like, me and Adam, Adam's the guy that I host the Meme Daddy's podcast with, where we just were.

• 34:47Ed Mylett?

  Just started this year, right?

• 34:48George Resch?

  Yeah, we just started. We just look at memes and have a blast. Like, I just wanted somebody to hang out with. I was so lonely at home. I was like, dude, we're gonna start a podcast. I don't even care if anybody listens. If they do, great. If not, I still get to hang out with him, right? And talk about memes for an hour.

• 35:02Ed Mylett?

  Can I say a little lesson there?

• 35:03George Resch?

  Sure.

• 35:03Ed Mylett?

  You do that very well, and I do the same thing. It's like, hey, if it doesn't do this, at least I get this.

• 35:08George Resch?

  Oh, yeah.

• 35:09Ed Mylett?

  In other words, I'll take the little piece of it that's good for me, even if it's not the big piece. And I think that's the thing that will cause you to step into the unknown. Hey, man, at a minimum, I'll learn something. At a minimum, I'm gonna make a new friend. At a minimum, I'm gonna get this. Not enough people go, at a minimum. In other words, they'll only do it if they're gonna get the maximum because they're so obsessed with what the negative could be. That's a brilliant little thing right there, bro. At a minimum, I get to hang out with my buddy. At a minimum, people will laugh. And again, a little bit, everyone's gotta do that in life. At a minimum, if I do this, I'm gonna get X, Y, or Z.

• 35:37George Resch?

  Yeah.

• 35:37Ed Mylett?

  And that's the price tag worth paying to get in because that's the reward. So most people think, if I don't get the big thing, man, maybe there'll be a little bit of pain. And that's what all great people do. They're like, you know what, man? If it doesn't get what I want, I'm at least gonna get blank.

• 35:50George Resch?

  And maybe there will be pain.

• 35:52Ed Mylett?

  And maybe there will be. And that's, that's the thing that causes us to take action when we're fearful. That's a fear reduction mechanism that you're using, even if it's an unconscious thing.

• 36:02George Resch?

  Yeah, it's a great point.

• 36:02Ed Mylett?

  Yeah, it's a great point. So go ahead, keep going. You made the point. I'm just pointing it out, so.

• 36:06George Resch?

  Well, you just crystallized it because I don't even know if I was, if I was doing that. I just would be scared of things.

• 36:11Ed Mylett?

  Yeah, you do it unconsciously.

• 36:12George Resch?

  And want to do it because I would want the fear gone.

• 36:14Ed Mylett?

  Yep, yep. So you do it unconsciously.

• 36:15George Resch?

  Yeah. Um, but that's a great point because I just can't, I can't imagine not getting something out of something.

• 36:21Ed Mylett?

  Yeah.

• 36:21George Resch?

  I have to extract something positive. So we're on the phone one day. Man, I can remember it like it was yesterday, dude. I was sitting on the couch looking out the bay window of my high ranch house, right? Staring out the window and I'm on the phone with him and we're always like thinking about the next move or whatever, what's gonna happen. And he was talking to me about doing a game a long time ago. I was like, bro, we're not doing a game. It's a stupid idea.

• 36:50George Resch?

  What are we gonna do? You know, I don't know, whatever. I would just poo poo it every time.

• 36:56George Resch?

  So then he goes, ah, whatever. I don't know. What about like an influencers in the wild game? And I sat up like a lightning bolt. Maybe two seconds later, I was like, I don't know, whoa, bro, hold, hold on. And he hates when I do this. I'm like, wait, Adam, listen, dude, hold on a second. He's like, what, what? Tell me, tell me. I'm like, I can't even get it out right now. Hold on a second. It's, I wanna hold on to this. I didn't even wanna like give it up yet. I was so turned on by this idea. Oh my God, dude. So I said, what if, oh my God,

• 37:33George Resch?

  what if we did a game where people travel around the world and rack up followers instead of money? And he was like, wow.

• 37:48Speaker 04

  It's a really great idea.

• 37:49George Resch?

  Dude, what do you mean? Like, what does it look like? And that was like the birth. He said something so brilliant. I, I mean, I hope people benefit from this the way I did. He's a, he's a workhorse. Adam, his account is Adam the Creator. He's a brilliant creative. He said, all right, now we gotta get to work. He goes, you just, he goes, the idea is the orgasm.

• 38:10Speaker 04

  Yep.

• 38:10George Resch?

  The work is like the doctor's visits, the pregnancy, the delivery, the taking care of the kid for the rest of its life.

• 38:16Speaker 04

  Really good.

• 38:17George Resch?

  You already got the good part. Now we gotta do the stuff that's not fun.

• 38:21Speaker 04

  Right.

• 38:21George Resch?

  You know what I mean?

• 38:22Speaker 04

  It's a good analogy. It's a good analogy.

• 38:25George Resch?

  So we started drawing out rough.

• 38:29George Resch?

  Terrible schematics of what the game could look like. And then, you know, he brought in this guy, J C, who is a guy that he works with on some things. We sourced a manufacturer. Um, I paid to have a commercial made by a friend of mine, Jared Bellucci, who does the visuals for the podcast. He nailed it. I mean, absolutely nailed it. I brought some friends in. We had a prototype at that point. We played the game.

• 38:55Ed Mylett?

  Entrepreneurs, listen close. Here's what he's doing. He's scaling and building a business right now, right in front of you. Keep going.

• 39:00George Resch?

  Yeah. And it's all, listen, when I used to break dance, right? Which is another fun fact about me. Most of the stuff I learned was by falling into something that I would, that I would fall out of, I'd make a mistake and fall into something. And then I go, that was interesting.

• 39:13Ed Mylett?

  Yes.

• 39:14George Resch?

  How did I do that?

• 39:15Ed Mylett?

  Yes.

• 39:15George Resch?

  So.

• 39:16Ed Mylett?

  But this thing works out to the point, bro. We're like, I want to get to this so people get the game.

• 39:20George Resch?

  Oh, yeah.

• 39:20Ed Mylett?

  This freaking thing's in Target.

• 39:22George Resch?

  Yeah.

• 39:23Ed Mylett?

  In Target.

• 39:24George Resch?

  I know.

• 39:25Ed Mylett?

  Like, come on.

• 39:26George Resch?

  I don't know, dude.

• 39:27Ed Mylett?

  Can they get it right now?

• 39:28George Resch?

  No, June 26.

• 39:29Ed Mylett?

  June 26. Okay, so everybody, listen to me. First off, go get the game, because it's fun. And it's like, it'll actually help you in your social too, by the way. Even though it's fun, it just gets you thinking the right stuff.

• 39:42George Resch?

  Oh, yeah.

• 39:42Ed Mylett?

  You're having fun, right? But the other part of this that's just remarkable is this guy who's super self-deprecating, which by the way, he uses that type of humor like I do. Self-deprecation is a big thing for you.

• 39:52George Resch?

  Yeah.

• 39:52Ed Mylett?

  And I think a lot of people that nuance, confidence and the lack of it, a good space for them is self-deprecation, because you can be in both worlds at the same time.

• 40:01George Resch?

  Sure. No commitment.

• 40:02Ed Mylett?

  But what's really cool about this game, man, to me is it's going to be a mega-successful game. And, you know, people like in my audience are going to go grab it like crazy. But the fact that this just started in your imagination with Adam.

• 40:13George Resch?

  Yeah.

• 40:13Ed Mylett?

  Right? And there's a lesson in this. And I want, by the way, it's just remarkable that not only is it a game and like you go order it out of a warehouse. No, no, no. It's in Target, like one of the biggest distribution arms on planet Earth that you could possibly get a game into, which only like 96 billion people are trying to get on their shelves and you're in there, which is incredible. So congratulations. But you do something in your life that unconsciously that other happy people also do. And that's this, you, although you have a history and you can talk about it, I, I was a drinker, I was a waiter, I was those other things, you don't live there. In my book, Power One More, I have this chapter, I say, you have to learn to not operate out of your history and your memory. And you have to begin to learn to operate out of your imagination and your dreams. That is not easy to do.

• 40:56George Resch?

  Yeah.

• 40:57Ed Mylett?

  And it's not something most people do. It'd be very easy for you to spend the rest of your life going, I used to be a drinker, I used to be a waiter. That's not what you're doing. I used to have Tank Sinatra, you still have that, but then you created the Good News account. Then you created the Influencers in the Wild account. Then you imagined this board game, even though that idea came from him.

• 41:13George Resch?

  Yeah.

• 41:13Ed Mylett?

  You are flourishing because you operate in your imagination and your dreams and not in your history and your memory. And a lot of people listening to this, this is a lesson for you. You've got to stop operating out of your history and your memory because you're just repeating the same life, the same emotions over and over again, with a different cast of characters. Different, you know, different circumstances, the same life. What I respect about you is you're not doing that.

• 41:35George Resch?

  No.

• 41:36Ed Mylett?

  If I'd have told you three years ago, you're gonna have this Influencers in the Wild account, it's gonna be your biggest, it's the third one you've done. And then you're gonna be on my show, and then you're gonna be having a board game, and the board game's gonna be at Target, it's gonna make you probably millions of damn dollars. And then the board game's probably gonna turn into a TV show. You'd have gone, bro.

• 41:57George Resch?

  Okay, buddy.

• 41:57Ed Mylett?

  But there's a little part of you, if I would have said it to you, that's here's what's different about you. Well, maybe.

• 42:03George Resch?

  At that point, yeah.

• 42:04Ed Mylett?

  Yeah.

• 42:04George Resch?

  But had you come to me 10 years ago?

• 42:06Ed Mylett?

  Exactly, because you were operating out of your history and your memory then.

• 42:08George Resch?

  Oh, yeah, well, I met a guy in California when I was here who said that, even though he was massively successful, he was sober for 30 years, I think, at that time. It wasn't enough for him to not live out of that, he would recalibrate every five years. He'd say, alright, I can't even live like I used to when I was 15 years sober. I gotta like, this is like 25 years up, I gotta just keep moving forward and forward. So, that to me was really interesting.

• 42:32Ed Mylett?

  Yeah, bro, you're interesting. My daughter. When I turned, I think I was 50, maybe I was 45, now it's 50. And she, we're having dinner, my daughter talks smack. She goes, Daddy, are you in a midlife crisis? And I go, what are you talking about, honey? She goes, come on, Dad. Like the beard, like selfie, social media, like what the hell is going on with you? You know? She's like 16 at the time and I go, I go, well, Bella Boo, I am in a midlife crisis. And when you were a little girl, I was in a young life crisis.

• 42:59George Resch?

  Yeah.

• 43:00Ed Mylett?

  I'm constantly in a crisis to replace myself. If I'm the same guy next year that I was this year, what's the point of living another year? I want to have a different experience, a different person. I just think you, you and what you're doing with your life, it's why I wanted you on. I think you personally are inspiring. I think there are people that say inspiring things, I mean it. And then they're inspiring people and you're doing the things that I kind of teach and you're doing them very, very well. And you, you do them, many of them unconsciously. But I want to step back. So everybody go get Influencers in the Wild, the board game, go to Target, go get it. Is there anyone else that can get it?

• 43:32George Resch?

  So it'll be in stores, June 26th. And then you can go to influencersinthewildgame.com to enter your email. I think there might be a preorder link still up on there. I hope it's not up there because I, I tried to have it take, I asked to have it taken down, but we'll figure it out. But either way, it's probably better to wait and go to Target.

• 43:51Ed Mylett?

  Okay.

• 43:52George Resch?

  But can I say how it works?

• 43:54Ed Mylett?

  Yeah.

• 43:54George Resch?

  Real quick?

• 43:54Ed Mylett?

  Yes.

• 43:55George Resch?

  Okay.

• 43:55Ed Mylett?

  Of course you can.

• 43:56George Resch?

  Two minute pitch. Dude, it's so much fun. It really is. Have you ever played What Do You Mean or Cards Against Humanity?

• 44:02Ed Mylett?

  I have.

• 44:03George Resch?

  Okay. So those games are fun. The thing that I don't love about them is that there's no beginning and no end. Right? So right off the bat with this game, there's like, anybody who's competitive gets a little like, I'm, I'm winning or I'm losing. Going thing, right? Um, this game is just as fun. So you pick an influencer piece, you either pick the Coachella girl or the fitness influencer or the dog with sunglasses or whatever. Right?

• 44:29George Resch?

  You roll the dice and you travel around this board. I'm gonna be the Coachella girl for sure. Oh, yeah, yeah, it's gonna be between the Coachella girl and the dog. He's gonna be like the, whatever, that piece on Monopoly that everybody wants. Nobody wants to be the thimble, you know? That's gonna be the tourist with the selfie stick, which is also in there. So good, oh my gosh. So you travel around, you stop at the vessel in New York City, which is that big, you know, that big thing in Hudson Yards. We had to call it the whatever New York City landmark. Some of the things are funnier, like you, we have Burning Man in there. What we call the desert rave, which is funny because I picture somebody like on drugs for two days. Like, I was at this desert rave, I don't even know what it was called.

• 45:09George Resch?

  So Bali, desert rave, Coachella, Tulum, Griffith Park. The pink wall is where you end. The pink wall is like the Mecca, right? That's like the money shot. So you can land on, if you land on a verified symbol, you become verified, which is very exciting. So good. If you land on a no Wi-Fi symbol, you lose a turn.

• 45:35George Resch?

  That's awesome. And if you land on a blue space, oh, by the way, if you land on a travel spot, you gain 100,000 followers automatically. Very exciting. Very good. So if you land on a blue spot, and this is where all of the fun is, you pick a playing card and there are a stack of about 100, I think it's 150 cards, that are random, there are rewards, penalties, challenges or questions. So the rewards are like, you know, in the expansion pack will say, you know, you got invited on the Ed Mylett Show, gained 50,000 followers. But in this one, it's you got your stuff that happened in my life prior to the game coming out. Your meme got reposted by The Rock, gained 50,000 followers. John Mayer commented, comments on your meme. Yeah. You get verified and gain 100,000 followers.

• 46:18George Resch?

  So like people that, things that people freak out about. The penalties for the challenges are like, you know, do your best Kylie Jenner impression and post the video with hashtag influencer game to gain 200,000 followers. So if you're really down in the game, you can come back, but you gotta feel like an idiot a little bit.

• 46:37Ed Mylett?

  Who buys the game? Who is it? Who do you think? Who's the buyer?

• 46:40George Resch?

  18 to 45 heavy users of social media, or it's almost funnier when somebody's not that familiar with social media.

• 46:47Ed Mylett?

  I think so too. That's what I was just thinking. I was just thinking like, obviously I think that demo is the main demo. But I actually think it would be cool to like two or three people who get it all to play with someone who doesn't get it all.

• 46:57George Resch?

  It's gotta be mixed, for sure.

• 46:58Ed Mylett?

  I think it would be really cool.

• 47:00George Resch?

  So the questions are like, you know, has the person on your right ever, ever had oat milk or whatever? If you guessed that right, you get followers. That's so good. And then the penalties, just to wrap it up, are where I think the most fun is, but unfortunately you lose followers. Like there's, your, your pyrotechnic gender reveal caused massive California wildfires, lose 100,000 followers. Your dad found your OnlyFans, lose 50,000 followers. But like imagine you're playing with someone, your grandpa who doesn't know what an OnlyFans is, you gotta explain that.

• 47:33Ed Mylett?

  That's awesome, dude. I love that.

• 47:35George Resch?

  It's gonna be so much fun.

• 47:36Ed Mylett?

  It really is. It really is.

• 47:37George Resch?

  I mean, we.

• 47:38Ed Mylett?

  Can I own a piece? Can I get a little piece of this somehow? I would like to be an angel investor. This is gonna be big.

• 47:43George Resch?

  Yeah.

• 47:43Ed Mylett?

  And no, this is so good. I love how your dad found your OnlyFans.

• 47:54Ed Mylett?

  All right. You guys gotta go get it. I'm, I'm so fired up about this. Let's finish on some stuff about you again, though. I love today, dude. I really love today. I've enjoyed this so much because I think everyone's got so much value about life. It's how I open the show. I love when I open the show and we actually do it. I started to say, we're gonna get a lot of tips on social media, life, happiness, productivity, that you were deep and you are. I'm wondering about this whole imposter thing with you. I want to go back on it. Or your self-esteem in general.

• 48:21George Resch?

  Yeah.

• 48:22Ed Mylett?

  Where are you right now? And what have you done to like? I share openly like the reason I'm in personal development is I needed to learn a lot of the stuff. Like just become baseline functioning person. Right? I just did like just to be decent.

• 48:34George Resch?

  Yeah.

• 48:34Ed Mylett?

  And then as I got good at it, I'm like, wait a minute. I know some stuff and I can refine this stuff and almost perform on a superhuman level as a very average man. And average people every day in the world do extraordinary things. Ordinary people do extraordinary stuff all the time. I think we have two pretty ordinary people sitting here right now that are both trying to do something extraordinary. And kind of are with their lives. But I still battle that stuff. What about you? Were you out on self-esteem and give us a couple of tips on improving it that you've used?

• 49:04George Resch?

  Oh, I mean, not to go right back to you, but another thing you said recently, which I put in my, uh, my repertoire was your self-esteem is based on how often you keep your promises to yourself.

• 49:15Ed Mylett?

  Bingo.

• 49:15George Resch?

  Um, without being able to put it into words, that was kind of where I was trying to just nail down. So my therapist said to me years ago, I've been in and out for whatever years, just when I need like, you know, whatever. If I get jammed up, which is so rare that I get my stressors are so infrequent and so mild now. I'm so grateful that my life is like a blast. It feels like one big giant, almost like I'm in heaven. Like Drake said, I cannot see heaven being much better than this. You know what I mean? That's what I feel like sometimes.

• 49:48Ed Mylett?

  That's great.

• 49:48George Resch?

  So he said to me, you're, you know, we're, we're about the same age. You remember when you had to tune a radio and you had to like, you actually had to get the, the thing over.

• 49:59Ed Mylett?

  Yes.

• 50:00George Resch?

  He goes, when you got sober, you made a big adjustment. You went from 92.3 all the way down to 107.5. For the rest of your life, you're going to be back between 107.7, 107.3, 107.5. You're going to be fine tuning for the rest of your life. And then let's say you do nail it for a second. You're going to drive two miles down the road. You're going to lose the signal. You're going to need to tune again. It's just the way it is. You need to prepare yourself for that and you need to be okay with it. And I took it in for a second. I was like. That's life, isn't it?

• 50:35Ed Mylett?

  Yes.

• 50:36George Resch?

  He's like, that's life.

• 50:38Ed Mylett?

  That's so good.

• 50:38George Resch?

  And I was like, alright, I guess that's what life is. What do I want to be? Dead?

• 50:42Ed Mylett?

  Right.

• 50:43George Resch?

  What is, what is the alternative to, to working on yourself and being a better person and trying to improve? Dying, literally, like?

• 50:51Ed Mylett?

  Yeah.

• 50:51George Resch?

  What's the, you know, the flat line? You're dead. You gotta be up and down, but you don't have to be manic, high and, you know, crazy low. It's just, um, looking at things and trying to do my best to do what I know I need to do in the moment I need to do it. Don't put anything off. Procrastination is a big one for me. Time management.

• 51:10Ed Mylett?

  Yeah.

• 51:10George Resch?

  That's where my self-esteem suffers. I've come to terms with the fact that probably, I don't want to say never, but I'm probably not gonna be a fitness model. You know, so I've given up on like the 6% body fat. It just is what it is at this point. People don't follow me for my

• 51:27Ed Mylett?

  Yeah, but you're making a joke. I know you're making a joke, but you are a jacked dude. I didn't, right, first thing I said to you when you walked in, I mean, you're a big boy. You're a strong dude. So I mean, I know you're joking, but you're also being self-deprecating at the same time.

• 51:38George Resch?

  But I like to eat.

• 51:39Ed Mylett?

  So do I.

• 51:40George Resch?

  You know, I like to eat. I'm not gonna be, uh...

• 51:42Ed Mylett?

  But you know what you want. You know who you are. I think self-awareness

• 51:46George Resch?

  Yes.

• 51:46Ed Mylett?

  is a huge freaking key in life. And I think most people don't take the time to be aware of themselves. You, that's why you're funny. You're self-aware. You know what's funny about you. You know what's awkward about you.

• 51:54George Resch?

  I love self-aware people. If you're clueless about yourself, I just have no time for that.

• 51:58Ed Mylett?

  Same here.

• 51:58George Resch?

  And not no disrespect. It's just a laziness. You never took the time to figure out who you were.

• 52:02Ed Mylett?

  Yep.

• 52:03George Resch?

  Get started.

• 52:04Ed Mylett?

  Yep.

• 52:04George Resch?

  And let's check back.

• 52:05Ed Mylett?

  Yeah, it's a big ego thing. People, people with low self-esteem think I don't have an ego. That's not true at all. In fact, one of the reasons you have such low self-esteem is because you're so you-driven.

• 52:12George Resch?

  Yeah.

• 52:13Ed Mylett?

  You're so self-centered that, and I say this as a friend to everybody, but like, you ought to look at that. It is an ego issue. The reason you don't have self-esteem is everything's about you, what people are thinking about you, what you're doing, how you're feeling, instead of being about other people and about helping other people and how they're feeling. You'd find that you'd change a lot. You said something real deep a minute ago. I want to go back to it, which is the alternative is to be dead. But I gotta tell you, and there's a quote that says, you know, most people die around 22. We just don't get around to burying them until they're 65 or 70 years old. And I just want everybody listening to this to know that it's okay to come back to life.

• 52:45George Resch?

  Yeah.

• 52:45Ed Mylett?

  It's okay. Maybe you have been kind of, you know, figuratively dead for a while. Figuratively, I mean, without hope.

• 52:52George Resch?

  Yeah.

• 52:52Ed Mylett?

  Figuratively without action, figuratively without bliss, figuratively without gratitude. And in any moment, you can have one new thought and change your life, one new decision, one new post, one new podcast, one new book, one new board game. And you begin to change your life. The separator between you and where you are, or where you would like to be, is much smaller than you think. It's not huge leaps, as you just said it.

• 53:13George Resch?

  No.

• 53:14Ed Mylett?

  It's small stuff.

• 53:15George Resch?

  Yeah.

• 53:15Ed Mylett?

  You've already moved to 107.5. It's fine tuning adjustments in your life that go back and forth. That will be the case the rest of your existence. But it's not mass, it's not 25 years until you can be happy. It's not 20 years until you can be successful. It's one relationship, one meeting, one thought, one post, one meme, one podcast, one new emotion away from really in the, being in the pursuit of it, and you can come back to life again.

• 53:40George Resch?

  Well, that's, that's because it's a path. Once you're on the path, you're on the path forever. You never get there. So I, you know, reading for me is one thing that increases my self-esteem a lot, instantly. And when I talk to people about reading, they're like, oh, I try to read, I can't, I can only read like 10 pages at a time. I'm like, 10 pages? I read like two pages at a time, maybe.

• 54:01Ed Mylett?

  Me too.

• 54:01George Resch?

  But I've, I mean, I read so much.

• 54:03Ed Mylett?

  I love that you said that. Well, what's so much? Daily?

• 54:07George Resch?

  Multiple times per day.

• 54:08Ed Mylett?

  Do you read on the airplane coming out here?

• 54:09George Resch?

  Oh, yeah. Yeah, I'm reading this book called Untethered Living right now by Michael Singer. Unbelievable book. But it's just, it never stops. I can't imagine, like, when I was in college, I think, I don't remember which, I don't remember which college this was at, because I went to so many different colleges.

• 54:29George Resch?

  But I remember this teacher saying, your self-esteem is the gap between who you are and who you think you should be. However big that gap is, that's how low your self-esteem is gonna be. I was like, oh, that sounds bad, cuz I think I should be way different than I am. So I got to work on it, right? And, um, reading for me, for some reason, is just the more I read, the better I feel, the more aware I am, cuz it reminds me of things that I forgot. It's like having, you know, you have this toolbox and it's like, imagine trying to build a house and you're just sitting there standing at it, and you're like,

• 55:01Ed Mylett?

  You're right.

• 55:02George Resch?

  Oh wait, I have tools.

• 55:03Ed Mylett?

  Yeah.

• 55:04George Resch?

  I forgot I had the tools. I forgot. I'm so sorry. You know what? I should get to work. Reading just reminds me of these tools that I have and, um,

• 55:12Ed Mylett?

  Very good.

• 55:13George Resch?

  I mean, unrelenting reading, but not like Joseph Campbell, where I sit for 14 hours a day for 10 years and read everything that's ever been written. I read them like some people would ingest social media.

• 55:26Ed Mylett?

  Yeah.

• 55:26George Resch?

  You know?

• 55:26Ed Mylett?

  That's exactly what I do, by the way.

• 55:28George Resch?

  Yeah.

• 55:28Ed Mylett?

  I'm so glad you said it that way. What you said about your teacher saying that is absolutely true, that gap. The other thing that's true in life is that success means different things to different people.

• 55:38George Resch?

  Oh, yeah.

• 55:38Ed Mylett?

  And to me, success is just really simple. It's that your life matches your blueprint. The way you'd envision and dream your life to be, you produce that life. And so you live in congruency with your vision of your life. That's bliss. And so if that means that it's, that you're gonna spend six days a week in some charity somewhere and have a nice little life, and it's not about a bunch of money, but you wanna make a huge life and you wanna just serve people, that's great. If it's having $200 million in the bank, that's great. If it's contributing and having a bunch of people, that's wonderful. It's feeding the homeless. If it's being ripped and sexy and doing bodybuilding contests and you do that, that's success when your life matches it, right?

• 56:10George Resch?

  But the only way to find that out, going way back and tying it all together, is to try as many things as possible, to figure out what feels right. Maybe feeding homeless people doesn't feel so good to you. You gotta try it. You gotta give, you gotta hand them the food. Maybe having $200 million doesn't feel great to you. If it doesn't, give it to me. I'll figure it out.

• 56:31Ed Mylett?

  So true, being willing to try things. There's been stuff in my life, man. You just said something no one said on the show before. And it's true. There have been things in my life, I'm really sure if I were doing that, I'd be happy and fulfilled because it sounded noble or whatever, like it probably would. And then I did, I'm like, that one doesn't get me.

• 56:48George Resch?

  Yeah.

• 56:48Ed Mylett?

  You know, and I thought, I thought having a bunch of money was the one for me. And honestly, I would, by the way, I'm, I've been happy and poor. And I've been happy and rich, and happy and rich is better.

• 56:58George Resch?

  Oh, yeah.

• 56:58Ed Mylett?

  But it's, but it's not that much better.

• 57:00George Resch?

  No.

• 57:01Ed Mylett?

  For me, but for some people, it means everything to them, and that's wonderful. So I'm not going to give you mine, but I appreciate the offer.

• 57:08George Resch?

  Some.

• 57:08Ed Mylett?

  Um, last thing you said, I want to use this term that you use. Pollute your brain with positivity.

• 57:14George Resch?

  Yeah.

• 57:15Ed Mylett?

  And it's interesting terminology. And a lot of people go, oh, positivity, here we go. But what do you mean by that when you say it? Let's finish on that.

• 57:23George Resch?

  Well, I say pollute because pollute has negative connotations and pollute your brain with positivity because you're being polluted with negativity all day, every day. You got to offset that somehow. So taking as much positivity as you can. And when, like, that, you're right, that word positivity has like these kind of wishy washy.

• 57:43Ed Mylett?

  Pollyanna or something, yeah.

• 57:44George Resch?

  Listen, I've been accused on Thanks Good News multiple times of having my head buried in the sand, Pollyanna, you don't really know what's going on in the world. Of course I know what's going on in the world. If my head was buried in the sand, how would I see all the good stuff, first of all? Second of all, I see it, I'm just not focusing on it. Of course I see what's going on in the world. But I see this other stuff too. All I'm asking you to do is, not even asking you to not focus on the negative stuff, just glance over here every once in a while. Divert your attention for a split second and maybe if you divert your attention, maybe the good stuff will make, suck your attention away. Just give it a chance. That stuff, that negative stuff is so addictive and it's not even,

• 58:29George Resch?

  I used to think it was the media's fault. Then I would say, it's our fault. It's nobody's fault. It's not the media's fault. They're trying to sell advertising. It's not our fault. We're wired that way. We're trying to survive. The media selling.

• 58:44George Resch?

  Anxiety is the same thing as us to, you know, getting chased by a lion through the Serengeti. It's not different at all.

• 58:52Ed Mylett?

  Bingo.

• 58:53George Resch?

  We just don't know the difference yet.

• 58:54Ed Mylett?

  Yeah.

• 58:54George Resch?

  That's why I'm saying we're still so new to this social media. We're new to everything here.

• 58:58Ed Mylett?

  Mm-hmm.

• 58:59George Resch?

  We've been around for a long time.

• 59:00Ed Mylett?

  Yeah, yeah.

• 59:01George Resch?

  How long have we had this for?

• 59:03Ed Mylett?

  Yeah, not really.

• 59:03George Resch?

  Seventy years?

• 59:04Ed Mylett?

  Yeah, yeah.

• 59:05George Resch?

  Are you kidding me, bro? Give us a couple of generations to figure it out and then ask me the question about snapping our fingers and would I erase it?

• 59:12Ed Mylett?

  You're awesome, man.

• 59:13George Resch?

  Thank you.

• 59:14Ed Mylett?

  This was tremendous today. Like, thank you for flying all the way here and I gotta tell you something, man. You really changed a lot of people's lives today and you made me think about some stuff. And I love when that happens on my own show, you know, and I've always, you know, I think the two of us have wanted to get together for a while now. I just feel like it was the perfect time.

• 59:32George Resch?

  Yeah, great.

• 59:32Ed Mylett?

  It was about the right time.

• 59:33George Resch?

  Thanks for having me.

• 59:34Ed Mylett?

  Yeah, man, you're awesome. You're really awesome. And I know everybody's gonna wanna share this show today and see another side of Tank too. So, follow Tank on Instagram. Look, there's a million accounts that he's got out there, but let me just make sure that you have them.

• 59:46George Resch?

  Pick one.

• 59:46Ed Mylett?

  Pick them. You got Tank.Sinatra, you've got Influencers in the Wild, and you've got TanksGoodNews. All of those should be accounts that you follow. And then if you go to InfluencersInTheWildGame.com, you can get more information on the game and you can pick it up at Target. Am I right about all of that?

• 1:00:00George Resch?

  Yep, June 26th. It'll be on an end cap. I don't know what aisle though, so don't, uh, don't hold me to that.

• 1:00:05Ed Mylett?

  Don't DM him what aisle to find it on. Ask somebody in the store.

• 1:00:07George Resch?

  Don't, but take a picture of yourself buying the game, cause we're gonna repost those.

• 1:00:11Ed Mylett?

  Okay.

• 1:00:11George Resch?

  That's gonna be part of the promotion in there.

• 1:00:12Ed Mylett?

  Everybody do that and make sure you go get my book, The Power of One More, right now, because it's everywhere. It's the number one seller on the planet and it'll help change your life. And I just wanna say thanks to Tank and to all of you. Thank you for listening every single week and watching and most importantly, man, just for your support. And I love when I see so many of you share the show and I know today's gonna get shared all over the place because it made such a difference for so many people. So, God bless all of you. Continue to max out. Take care.