“Don’t Be Cheap!” Tony Robbins on Frugality, Spending Money, & Building Wealth

NetSuite- Download the Demystifying AI Guide for FREE at https://netsuite.com/iced Cozy Earth- Luxury bedding & loungewear - use code ICH for up to 40% off at https://cozyearth.com Morgan & Morgan- If you’re ever injured in an accident, you can check out Morgan & Morgan. You can submit a claim in 8 clicks or less without having to leave your couch. To start your claim, visit: https://forthepeople.com/ICED Shopify- Sign up for a $1 per month trial period at https://shopify.com/ich Tony's hosting his final Time to Rise Summit — three days, completely free, January 29-31. Over a million people from 193 countries have transformed their lives through this event. Sign up at https://www.timetorisesummit.com Follow @TonyRobbinsLive On YouTube! Add us on Instagram: https://www.instagram.com/jlsselby https://www.instagram.com/gpstephan Apply for The Index Membership: https://entertheindex.com/ Official Clips Channel: https://www.youtube.com/channel/UCeBQ24VfikOriqSdKtomh0w For sponsorships or business inquiries reach out to: [email protected] For Podcast Inquiries, please DM @icedcoffeehour on Instagram! Timestamps: 00:00:00 - Intro 00:02:26 - Shallow Hal Backstory 00:05:17 - What people get wrong about you? 00:06:08 - Why is it a common belief that people don't change? 00:10:25 - The one trait successful people have 00:19:38 - sponsor - netsuite 00:27:54 - Advice to help someone change their mentality 00:32:48 - Recipe for a happy life 00:37:13 - sponsor - cozy earth 00:45:24 - Best / Worst Investment 00:48:09 - The Best Investment Opportunities 00:53:21 - How do you avoid burnout? 00:58:46 - First world entitlement and victim mentality 01:04:40 - Hardships and maintaining positivity 01:06:46 - sponsor - morgan and morgan 01:08:05 - sponsor - shopify 01:09:34 - Last time you cried? 01:11:01 - Your Best / Worst Purchase 01:17:33 - Tony analyzes Graham Stephan 01:33:44 - Growing a business with necessity mentality *Some of the links and other products that appear on this video are from companies which Graham Stephan will earn an affiliate commission or referral bonus. Graham Stephan is part of an affiliate network and receives compensation for sending traffic to partner sites. The content in this video is accurate as of the posting date. Some of the offers mentioned may no longer be available. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration blog, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required. Compatibility and availability varies 18 plus.

• 0:26Speaker 01

  If you want to have success in your life, stop asking what you can get and worry about what you're gonna get and focus on what you're gonna give. I'm a kid from Azusa, California, who did not have any certainty, but I was certain of one thing: my insatiable hunger to end suffering for any human I can.

• 0:42Graham Stephan?

  I gotta say, this is an honor. You have completely changed my life. It took me three years just to get up the courage to upload a video onto YouTube.

• 0:50Speaker 01

  Our lives are not controlled by the external world. It's the internal world that determines how you feel about things.

• 0:57Graham Stephan?

  Why is the belief that people don't change so common?

• 1:01Speaker 01

  Well, because they don't usually change, so they have to, most people, right? Most people are addicted to certainty.

• 1:06Graham Stephan?

  What would you say that one thing is that the people that end up changing successfully have that those who don't end up changing lack?

• 1:13Speaker 01

  Hunger. Hunger to be more, do more, give more, share more, create more. But they also have the relentlessness to push through all the obstacles that come up.

• 1:21Graham Stephan?

  Graham has a bit of a scarcity mindset, and all of the viewers are very well aware of this.

• 1:27Speaker 03

  Your YouTube viewers know you as being frugal Jack. Your co-host says you're cheap.

• 1:31Speaker 01

  Whose love did you crave the most growing up? Your mother or your father? I'm sure you love them both, but whose love did you crave the most?

• 1:46Graham Stephan?

  Tony, thank you so much for coming on the Iced Coffee Hour. My pleasure to be with you guys. I gotta say, this is an honor. You have completely changed my life. And my first introduction to you was probably when I was about 10 or 11 years old. And I had a cousin who was very successful, and he owned an auto repair business, and he drove a Corvette. And I remember he'd pull up in that Corvette, and we'd all be like, "Oh, wow, it's like a nice car." He was successful. And I watched the movie Shallow How with my grandpa. And I remember you were in the movie. And he said, oh, shallow hell, yeah, Tony Robbins, he's the reason I'm successful. I, you know, I was into his audio books and I read his book. And that just got me thinking, wait a second, maybe there's something more to this.

• 2:28Graham Stephan?

  And I found when I was 15 years old on my mom's bookshelf, it was called Awaken the Giant Within.

• 2:33Speaker 01

  Yes.

• 2:34Graham Stephan?

  I read that book when I was 15. Completely reshaped my mindset when it came to limiting beliefs, success, money. It got me into all of the self-help, uh, think and grow rich. How to win friends and influence people.

• 2:49Speaker 01

  Yes.

• 2:49Graham Stephan?

  But it was your book and the movie Shallow How.

• 2:53Speaker 01

  I'll tell you a funny story about Shallow How.

• 2:54Graham Stephan?

  Yeah.

• 2:55Speaker 01

  Um, so the Farrelly brothers are pretty hysterical, funny guys and they're friends of mine. And they want to tell me, please come be in a movie. And I'm like, I'm not an actor. I don't want to do this. And then they sent me the script from Shallow How. So I read it and I'm an emotional guy, so I love like the scene where the, you know, the guy's in the hospital and they see the kids the way they do. It was just cool stuff. I like the theme, so I said, okay, I'll do it. And then, so they gave me the script and so I memorized the script and it's terrible what I'm doing. It's not what I would really do. Um, but the whole thing was originally, it was written by a guy that was a blind, legally blind guy, who bought off of my infomercial, he heard an infomercial, bought my cassette program, had never written a movie, and wrote this movie. That's why it's about inner beauty. And they didn't tell him that I was coming. They just, the original script wasn't me.

• 3:40Speaker 01

  It was, you know, this like kind of faith healer that was turning people around. And they said, no, no, no, that'd never work. But if you're stuck with an elevator with Tony Robbins, you know, he'd turn you around. So I come in and I memorized the whole thing. And then I meet this guy for the first time, hears my voice and they didn't tell him or I that I was gonna be there. But the funniest part was, I said, guys, this is not what I would do. It's like, this is BS. I said, I'm happy to do it. It's a pleasure to be a part of this movie. But why don't I just show you what I'd really do? And they said, well, we don't have a script. And I said to Jason Alexander, I said, don't worry, he'll react. And then I did that healing scene that you see, right? And, and he did not know what to do, should've gone blind. It was so funny. But you know, it's a movie, they shoot it eight million times again from every angle.

• 4:20Graham Stephan?

  Yeah.

• 4:21Speaker 01

  But it was a really, it was a fun experience because it was tied to someone who actually had been transformed by my work.

• 4:26Graham Stephan?

  How realistic is that in terms of the scenario where you can make someone attracted to someone who is maybe conventionally unattractive? Is that?

• 4:34Speaker 01

  Well, he's not like you're gonna, you can hypnotize somebody, so they're gonna find somebody that's 200 pounds overweight and think that they look like they're 5'2" and they're 125 pounds, obviously. Um, but no, you. Hypnosis is part of our lives. Have you ever been driving your car for a period of time and then something catches your attention? You stay fixed too long and you'll always, who's been driving this car? You know, you're a hypnosis state, right? You're in an altered state. And so what I really do is kind of de-hypnotize people more than anything else. In other words, take the patterns that lock them down that they've learned over a period of time and get rid of those. Break those patterns up. So, yeah, you're not gonna, you're not gonna make somebody, but when I say love is hypnosis anyway. I mean, if you fall in love with someone, they may not be your ideal. But if you truly fall in love, then suddenly they will be your ideal. Those rules will change for you over time.

• 5:19Speaker 01

  Maybe not when you're 25. How old are you now?

• 5:22Jack Selby?

  27.

• 5:22Speaker 01

  27, okay, when 27, but by the time you're 35.

• 5:26Jack Selby?

  I'm 35, yeah.

• 5:27Speaker 01

  Congratulations, I heard you're getting married, is that true?

• 5:29Jack Selby?

  I just got married.

• 5:30Speaker 01

  Oh, you just got married, congratulations, that's wonderful.

• 5:32Jack Selby?

  Thank you.

• 5:33Speaker 01

  But things change over time in that area.

• 5:36Jack Selby?

  Is there anything you think you're hypnotized of right now?

• 5:40Speaker 01

  I'm sure there is, I'm probably not aware of it if there is something, that's for sure.

• 5:43Jack Selby?

  That's fair. I'm curious, when people misunderstand you, what do you think they get most wrong?

• 5:49Speaker 01

  I have no vested interest in figuring out what they misunderstand. If, you know, people can be offended if they want to be offended. People can be excited if they want to be excited. That's all a personal choice. I have no interest in that. What I'm here to do is to talk about things that matter to people who care. That's fundamentally what my life is about. And what I've found over my life is, I've been doing this, it'll be my, you know, it's coming up here on my 49th year of service. And, you know, half a, half a century basically of serving people. All the stories that go up and down disappear over time because if you keep adding value and you've done it consistently, pretty soon, you know, the way my feet move, my mouth moves, my wallet moves are all in the same direction. It becomes very obvious that I have to tell you what, who I am. If you do any homework, you'll see who I am.

• 6:34Jack Selby?

  Now, why is the belief that people don't change so common?

• 6:38Speaker 01

  Well, because they don't usually change until they have to, most people, right? Most people are addicted to certainty. So there's six human needs you maybe remember familiar from one of my books. One is certainty and certainty is a survival instinct. We want certainty so we can be comfortable. If we're not comfortable, you know, we could be in pain. If we're in pain on a regular basis, we could do damage. Damage equals death. So the most fundamental need is to be certain. And most people settle for certainty. We have also a need for uncertainty, variety. We have a need for significance in our culture today. It's a little overvalued to be the most important, significant one. And when it's out of balance, it'll really kind of mess up your life, but it'll give you drive. And but most people really want love. And then we need the need for growth and contribution. So those six needs are the same for all human beings.

• 7:21Speaker 01

  The difference in how people perceive the world is two things. Which of those six needs are at the top of your list? If certainty is your number one thing, you're going to be moving in this direction, right? Avoiding if, you know, something like, you know, variety is that you're going forward. And by the way, direction determines destination or destiny. So I know, for example, if significance is the number one need you're after versus love, I know what problems you're going to have in your business, your relationship. If, you know, if you value growth, I know you're going to have different experiences that you're going to bump into. So that's the common denominator. Then the second thing that's different about people is their rules. Like what has to happen for you to feel successful? Right? What has to happen for you to feel loved? What has to happen for you to feel like, you know, depressed or frustrated?

• 8:03Speaker 01

  For some people, depressed, all they have to do is someone doesn't smile at them in the morning. Somebody else, the useless army can storm through their kitchen and spit on their face and then they're not upset by it. Right? People have different rules. I remember years ago, I had a gentleman who was, I won't mention his name, was a very well-known guy. Kind of one of my earliest seminars. And I was describing like these values that we have and these rules. And I was saying, you could have a value, but if your rules make it hard to experience, you won't feel that value. And so I use this guy because he's an obvious example, very wealthy, successful, famous man and a good human being, like philanthropist and a great father. And I said, so are you successful? I was doing it, you know, being playful. And he said, no. I said, at first I thought, is he feigning?

• 8:48Speaker 01

  You know, is he being humble? What is this, right? And then I looked at him, it's like, no, he really doesn't feel successful. I said, what has to happen for you to feel successful? He says, a lot of things. I said, well, that's obvious. What are they? And he goes, well, if you're really successful, you never get upset with your kids. And he's got five, right? What are your chances? Oh, if you're really successful, you're always there for your kids. I later got to know him well and his kids, and they thought he was the greatest dad in the world. But his rules wouldn't make him feel that. What else has to happen? I don't remember the number, it's been so many years, but I think he said you have to have nine percent body fat. And he was 10, you know, he's a marathon runner. You have to make 25 million dollars a year. And I think, I said, don't you really make that? He goes, no, no, I mean, in salary, not bonuses and things like that. At that point, he lost rapport with everybody in the room, as you might guess, right? But then there's another guy in the room, and this man does not feel successful.

• 9:31Speaker 01

  Even though he values it, even though he pushes for it, he doesn't feel fulfilled. Then I have this other guy in the room I called on, because there's certain people are obvious, fly to the party guys, right? So I called this guy and I said, are you successful, sir? And he stands up and he goes, of course. Right, everybody laughs. And I said, what has to happen for you to be successful? He said, I have to wake up, stand up, look down, and see I'm above ground. He said, every day above ground is a great day, right? And he legitimately feels successful every day of his life. So our lives are not controlled by the external world. It's the internal world that determines how you feel about things. It's just like, I know, I've seen you guys talk about wealth and, and, you know, Z generation and millennial generation now. They don't think they still have the same opportunities and so forth. But that's a story that they're being told.

• 10:15Speaker 01

  The fundamental pathways are there. I wrote the book Money Master the Game, because I wanted to answer that question. Can you still win this game? You know, is the game rigged against you? Well, the game's always been rigged, right? But can you win the game? The answer is absolutely, but not by being a speculator, unless you're lucky. Putting all your money in Bitcoin, you might win. You might lose everything. That's not the way to wealth. That's the way, if you're lucky, to get a bunch of money. But you won't even keep that wealth if you have that mindset or approach. You're gonna have to learn the strategies of either building a business and growing it, or investing over time and getting a compounded return that allows you to actually get to a point of real wealth.

• 10:51Jack Selby?

  If you could distill down to one trait, one personality, one character thing, that allows someone to get over the hump and change their values, change their beliefs about something, change it to something for the better. What would you say that one thing is that the people that end up changing successfully have, that those who don't end up changing lack?

• 11:11Speaker 01

  Hunger. Hunger and relentlessness. I mean, people ask me all the time, you know, I travel all over the earth. I've worked with some of the most successful athletes, entertainers, multi-billion entrepreneurs. And they say, you know, what is it these people have in common most than anything else? And the most of them are smart. And I really believe in, you know, I love wickedly smart people personally. I love to learn from them. I love to learn myself. But what I found is there are a lot of wickedly smart people can't fight the way of a paper bag. It's the person whose hunger does not go away. The hunger to be more, do more, give more, share more, create more. And it's not hunger to get to just a goal. It's it's an insatiable hunger. But they also have the relentlessness to push through all the obstacles that come up. So I always hear people say, well, the system is working against me. And some of the questions

• 11:54Speaker 01

  you guys sent, I saw that you sent us some questions in advance. And I was like, every question has a presupposition that you had, at least the ones you sent to me. And it's like, is this a systemic imbalance? F no, the system's always out of balance. You don't understand, you haven't lived long enough to see how it works. Right? I remember when I was your age, not yours, just say, let's take a Z generation, you're Z, right?

• 12:18Graham Stephan?

  Yeah.

• 12:18Speaker 01

  Thirteen to

• 12:19Graham Stephan?

  Yeah, Gen Z.

• 12:20Speaker 01

  Yeah, thirteen to

• 12:21Graham Stephan?

  You would be Gen Z by a year.

• 12:22Speaker 01

  Twenty seven, yeah. And you'd be a soon millennial, right?

• 12:24Graham Stephan?

  Yeah.

• 12:24Speaker 01

  Yeah. So when I was your generation, interest rates were 18%. I went and, you know, I'm hearing people bitching about 6%, right? It doesn't go very far with me, as you might guess, right? And I went and I studied, I had no money, I grew up with nothing, I had four different fathers, we didn't have food on Thanksgiving. The reason I provided a billion meals in 10 years, the last 10 years, I started with two and then four and then grew. Now I'm doing 62 billion meals I've done in three years for the world, doing 100 billion meal challenge. The reason I got driven to do this because I was hungry, right? Because I didn't have that kind of thing taken care of. My fathers didn't know what the hell they were

• 12:58Graham Stephan?

  doing. Are some people born with that hunger? Because sometimes you just see it lacking in somebody. What causes that lack?

• 13:03Speaker 01

  I'll tell you the history of the world in four sentences. Good times, great weak people. You can study a thousand years of Roman history. You can study 500 years of Anglo-American history. I highly recommend if you guys really want a perspective to help your generation, you should read The Fourth Turning or the book Generations. Two great books, Strauss and Howe. I was working with the President of the United States, Bill Clinton. In those days, I worked with him because I'm an independent. And then I went across the street and I worked with the head of the House, Gingrich, was a Republican. And both men had this book on their desks. The President had it and so did Gingrich, right? And Gingrich is a historian. So I read the book and it was one of those valuable books of my life because it put everything. It showed me that there are seasons to everything.

• 13:46Speaker 01

  And so I, I was waking up in a, in a winter season. I was coming of age, 18, 19 years old in a winter season, 78, 18% interest rates. So I studied my ass off. I figured out, I made a hundred offers on pieces of real estate. 99 said no, that's actually 103, 103rd one said yes. I bought this piece of real estate, tried to make money at 18% on a piece of real estate. Good luck, right? But all I knew is real estate was the way that you could build wealth. I grew up from nothing, right? But what happened was then I had somebody I hired, it was so far away, the place I bought. I hired a little local management company to manage the place. And they called me one day and said, well, a guy said that one of the stairs broke and he fell. He wants a hundred thousand dollars. I was kind of like, I didn't have that. I could have just let that end me.

• 14:31Speaker 01

  But I, I was relentless, you know? I was like, okay, I'm gonna learn. This is painful, I'm gonna learn. But the season will eventually change. So think of it this way. There's the greatest breakthrough in humanity came from the understanding of patterns. Pattern recognition gives you power. Pattern utilization gives you real power and pattern creation makes you a master of something. What do I mean? When you don't recognize patterns, you live in fear. You live in like, oh my God, the system's changed. I can't do it. I can't succeed because you don't understand that there's a pattern that's been around forever. It's just not in your lifetime that you've noticed it in your 15 years since college, right? Or, or 10 or whatever it's been for you, right? So as an example, when we figured out this thing called seasons,

• 15:14Speaker 01

  humanity went from hunter-gatherers who couldn't survive to we could stay in one place. But we made one distinction. There's only one season you could plant in, springtime. If you worked your tail off in the winter and planted, you didn't get the reward. So you had to plant in the spring. Then you had to go to the hard times of the summer protected. Then you got rewarded in the spring. Then you better hang on to some for the next winter. When we figured that out, humanity grew.

• 15:39Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration blog, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required. Compatibility and availability varies 18 plus.

• 16:04Speaker 01

  That distinction of patterns is the most important thing for your life. You have a pattern of where you are right now in your lives, both of you. If you're zero to, say, 21 years old, you're in springtime. Tell me, is things hard to grow in spring or easy? Easy. Very easy, right? If you start a business in springtime, you think you're a genius. You're full of shit. All it is, is you're in the right place at the right time. And when the season changes, that's what thins it out, right? Zero to 21 is the springtime because you primarily, like I had to go to work when I was 14, but I didn't have to make the mortgage, right? I'd help my family, but I didn't make the mortgage. So you're still being taken care of to some extent, whether you like it or not, some. You're being taught things. From 22 to 42 is like your summertime.

• 16:49Speaker 01

  That's where both of you are, right? And that's summertime, it's testing. And that the generation that's in that stage always thinks things are unjust and unfair. Always. You can look at over 100 years and you hear the same examples over and over again. And so during that time, you finally say, I don't know if I believe all the crap I was told. I'm going to go test my own world. I think you're full of crap. Plus, when you're 22, 25, 27, 28, you know you're going to be a billionaire and you know you're going to be President of the United States and you know you're going to have 100 relationships, relationships with everybody simultaneously, or everybody's going to be happy. By the time you're 35, you discover that isn't working so well. You have a hard time with one. You're not a billionaire yet and it hasn't quite worked out the way you love it. And so you have, you get humbled, right? That.

• 17:30Speaker 01

  Twenty-two to forty-two range is the toughest time. All studies about happiness, it's the toughest time because you're trying to figure out who you are. You're trying to figure out, prove to yourself, maybe to the world also, but to yourself who you are. And as you go through it, you're gonna go through kind of the hero's journey. You're gonna have stuff that hits you you're not prepared for. And it's gonna feel overwhelming and you're gonna think, oh, my God, this is, I don't know how to deal with this. But if you're relentless, you'll grow. You'll go on the little hero's journey. You'll meet new friends, new mentors. You'll fight good battles. You'll eventually win the war and come back and have something to share. And then it starts over again. But in that stage, that's when we start to consolidate relationships. Towards the end of that stage, you start to move into your power. Now, you guys might be ahead of schedule or behind schedule. I'm not telling you this is exact.

• 18:15Speaker 01

  It's a really good rule of thumb. Third season, forty, and say, look at forty-four to sixty-four. That is the power stage for almost everybody. It's where you earn the most money in your lifetime. That's when all the accumulation of things you've done, when people say it wasn't working, they didn't give it long enough to work. Now it's working and they go, oh, my God, this is the greatest time. Then you have relationships that are twenty and thirty years long. And you can do more with your pinky than it used to take, you know, working twenty hours a day. You know, everybody, you know what to do if you've taken care of your health, right? That's it's a phenomenal stage. And if you've grown, if you didn't plant in the springtime, you're gonna weep in the fall. You're gonna reap in the fall. And then the stage sixty-five to eighty-five, or sixty-five to one hundred and five, or sixty-five to one hundred and twenty-five,

• 19:00Speaker 01

  the oldest living humans, that's the winter again. And that's when you get to be a mentor to society. At that point, you don't give a fuck what people think. You care, but you're not here to try to convince any, you know who you are. You're not trying to prove it to anybody else or yourself, but you do wanna help. And so you know that the racetrack of life is limited. So I'm about to be sixty-six. I look at this and go, I've lost friends that are much younger than I am already. And I've lost friends that are slightly older than I have. And you go, man, I work hard, take care of myself, nothing else, but there's no guarantees in life. You know, if I went by my life expectancy, I think I'm different than the average. You'd say, okay, Tony, well, you might have about fourteen years left. Oh, is that, you know, fourteen years left? What the hell? Um, you know, I prefer to think about ninety-two. I've got a five kids and five grandkids.

• 19:45Speaker 01

  So I have a fifty-two-year-old daughter that I adopted when I was very young. And I have, thanks to COVID, a four-and-a-half-year-old daughter. So I wanna be around for, you know, her being older. But the point is, at this stage of my life, I mean, you, your life is about service. There's nothing else that you want. And if you've done a good job, your economics are beyond sound. But you have 40 year old relationships, 50 year old relationships. You have a level of fulfillment in your life. You have a sense of meaning of people you've touched. And you're in a position where it's like you don't take things for granted. Everything you about your life is there. So those are your personal seasons. And here's the last one. It's a long ass answer and you can cut this up if you want. There's seasons of history. And this is the part your generation needs to understand. And that's why I hope you read the two books I mentioned.

• 20:31Graham Stephan?

  And really quick, I guarantee every business is asking themselves this one question. How do we make AI work for us? The possibilities are limitless, but guessing is too risky. And sitting on the sidelines isn't an option because if you do, I guarantee your competitors are going full force.

• 20:46Jack Selby?

  That's exactly where our sponsor NetSuite by Oracle comes in. It's the number one AI cloud ERP trusted by over 43,000 businesses to manage everything from financials to inventory, commerce, HR and CRM all in one unified system. And when all of your data lives in one place, your AI gets way smarter. It doesn't just guess, it knows. NetSuite intelligently automates routine tasks, delivers real time insights, and helps you make fast, confident decisions that actually drive growth.

• 21:12Graham Stephan?

  And this isn't some bolt on tool. It's AI built directly into the systems that run your business, helping you cut costs, improve accuracy and get way ahead of the competition.

• 21:21Jack Selby?

  So whether your company is earning millions or hundreds of millions, NetSuite gives you the visibility and control that you need to keep moving forward.

• 21:28Graham Stephan?

  And right now you could get our free business guide, Demystifying AI at netsuite.com/iced. Again, the guide is totally free for you at netsuite.com/iced with the link down below in the description. netsuite.com/iced. Enjoy.

• 21:44Speaker 01

  There's seasons of history. And this is the part your generation needs to understand. And that's why I hope you read the two books I mentioned. I'll give you an example. Over a thousand years of Roman history, over 500 years of Anglo-American history, about every 20, 25 years, there's a shift in the primary mood that people are in. And it affects the way we interact with the problems or challenges of different type. So I'll give you a simplistic example. If you guys were born in 1910, you don't know your history, I'm sure. But we just won World War I. And I want you to think about, you know, the roaring twenties, right? So what happened in the roaring twenties? What do you know about it?

• 22:18Jack Selby?

  Partying, lots of money, everyone's happy. Stock market's doing well.

• 22:22Speaker 01

  That's right. Explosion of new technology. The equivalent of AI. You had the radio, television, telephones, you had airplanes, cars, mass. You had mass abundance that was going on, stock market. And that happens every fall. That's a fall time, right? But fall's not forever. So when you're 10 years old, you were protected. You're born in 1910. You were protected during that time. You didn't go to war. And you grow up and you see, this is what you think life is. Life is this incredible opportunity. This is absolutely amazing. And you turn 20 years old, that transition from your springtime to your summer, and you think, I'm gonna go party, I'm gonna get a car, I'm gonna do these cool things, right?

• 23:04Speaker 01

  And by the way, those kids were totally looked down by their elders because they were called flappers. They said they didn't have any discipline. That it's the same thing that millennials have heard from older generations and Z's have heard from some of the older generations, right? And the reason is, it was true. They hadn't been through anything. It wasn't they were bad kids, they just hadn't been tested. You don't build a muscle unless you lift some heavy ass weights, right? So what happens? You turn 19, 29, when you turn 19 years old. And people are jumping out of buildings. And in the Midwest, you got a dust bowl and people are standing in line to have some bread. And it's like, holy shit. And those kids who were flappers and weak became the next heroes. They're known today as the greatest American generation.

• 23:49Speaker 01

  And the reason is because they not only made it through 10 years of depression, which isn't, by the way, all one dark time. Like, stock market crashed, it rose three years later again, and then it crashed again. It wasn't like all darkness. Just like winter isn't always dark, you know, beautiful days. But it was overall, the theme of emotion is fear. By the time you're 29 for that generation, think about your generation, what they're worried about. What happened when they were 29? If they're born in 1910, you must know your history, 1939. I see World War II. World War II. Suddenly Hitler is Luftwaffe, is blitzkrieging and taking countries in days. And he was alive at the time. I wasn't, you weren't. They knew the world was over. The

• 24:30Speaker 01

  stock market in America crashed. Everybody's freaked out. Hitler looked like he's completely dominated everything that was going on. And the whole world was shaking from what this experience was. And so people volunteered to go fight that war, right? To make this thing happen. Something very different for a generation later on, right? Because they were raised different. They had a different experience. Long story short, though, they fought the war. Five, six years, they came back. The end of World War II, they won. And now they're the greatest generation. Why? They got muscle. They are in a position where they literally went through a depression and a world war and they came back and they started the 50s. Now we're the 50s, ended up like the 40s. No, the early 60s. No. Then the next generation is raised and that next generation, this is what you learn in generations is

• 25:14Speaker 01

  it's not individually you individually, but as a culture, our parents overreact to how they were raised. So this generation that had nothing, wanted the kids to have everything. They sent them to college. They told them that you're going to have the greatest time of your life. You're going to be smarter than me. And their kids believed them. They went off and had a great time with music and drugs and a beautiful time and said, no, I'm not going to go to war. This is not fair. And so the 60s and 70s were very differently than the 40s or 50s. Just like the 80s, 90s and 2000s are different. I'll give you one last example. For 50 years, they've asked at colleges, this question, starting back in the 60s. What's most important to you for the quality of your life? A philosophy of life that you

• 25:57Speaker 01

  learned that allows you to have happiness? Or the pragmatic skills for you to be financially strong and secure? What would your answer be? Second. What would yours be? First. First, interesting. Eighty one percent of the people who were asked that question in the sixties and seventies said a philosophy of life. It makes total sense. Think about the culture then. From the eighties, nineties and two thousands, eighty two percent of the people, which is statistically irrelevant, said the direct opposite. Cause they were raised, their parents were out having their little mission. And they were kids that had to let themselves in the house and watch television and make their own sandwich. And they were latchkey kids, not everyone, but as a group. And so they came up with their own music, their own rebellion, their own approach to things.

• 26:40Speaker 01

  And so this is how generations evolved. So when you think about the questions you kind of laid out for me about, like, you know, I'm happy to answer them individually. But isn't it different this time? No, it's not. I I gave you an example, I just I pulled this out to show you something interesting. It's like I heard people the other days, I pulled this out because someone was telling me. We're the worst, most divided in this country politically than we've ever been. We're going to be in civil war. This is the worst it's ever been. I said, you don't know anything about history for you to say that is the stupidest thing you could possibly say. So I brought this up for him and this is two placards, because back then they didn't have social media, right? This is Thomas Jefferson and John Adams. So they put out placards when they're fighting against each other for president.

• 27:23Speaker 01

  Let me read it, what it says and see how it sounds compared to today's days. If you like Thomas Jefferson, murder, robbery, and adultery will be practiced throughout the land. Are you prepared to see your dwellings in flames, female chastity violated, and your children writhing on the pike? This is what Adams put out about Jefferson, right? You know, co-founders of our country, right? John Adams, Jefferson put out, John Adams is busy importing mistresses from Europe, but trying to marry some of his sons to a daughter of King George, which to me, to them, they'll be like the devil. He's a hideous, hermaphroditic character with neither the force or firmness of a man nor the gentleness and sensibility of a woman. I mean.

• 28:07Speaker 01

  When you study history, you no longer have these fears that millennials and Zs have right now. Your generations will be the next heroes. If you study this, this doesn't stop. We are, we are not in a terrible winter yet. We have some challenges, have lots of opportunities, but we're gonna have winter. There's gonna be a time, there's gonna be some conflict probably between China and us. Maybe it won't even be physical war. Maybe it'll be purely a cyber war. It already is a cyber war, but at a larger scale. There's gonna be something that's gonna disrupt your lives, our lives immensely. Your generations will be the generations that will rise to deal with that. That is historically what happens. Doesn't mean every individual will. And all the things that they're worried about will go out the door.

• 28:47Jack Selby?

  So if you were to sum up all of that information and provide some specific advice to someone out there, some real world application advice, someone that's a little bit younger, they're in that like up to 20 age, or they're in the next season, feeling a little jaded, a little dejected. What is some real world application, things that they can do to, to reverse the way that they feel about the world to actually become someone that they are proud of being, someone that's productive and, and positive?

• 29:17Speaker 01

  I'd say two things. What Jim Rohn taught me, my original teacher, when I asked him about why my fathers were broke, right? He said, if you want to have success in your life, stop asking what you can get and worry about what you're gonna get and focus on what you're gonna give. If you give more value than anybody else in the marketplace, you will dominate the marketplace. He asked me at one point, cause I was saying, why do my dads, four of my fathers, they were suffering, they didn't have enough money for food. And he said, Tony, we're equal as souls, we're not equal in the marketplace. So if you wanna have a balance, economic balance for starters, you've gotta actually invest in yourself to get the skills that will give you the advantage over someone else, instead of saying how the system's not supporting you, cause that mindset attitude is self fulfilling. Second I'd say is you've got to become a student of history.

• 30:02Speaker 01

  We don't study history at all because you know, it's not the same, but it rhymes as you've heard, right? There are patterns that are so clear. Those three skill sets I told you are the most important skill sets I want my grandkids to have, anybody have. Pattern recognition of anything. If you can recognize patterns, you can learn quickly and you will not be in fear. Cause it won't feel like it's random things happening to you. But you have to do your homework. You can't go online and just let somebody tell you who's pitching to you because they're afraid they're not doing well enough. That the system's rigged against them. You gotta look at the people that actually have succeeded and find out what's going on in their life, what they went through to get that pattern. And so that's what I did early on. I went, I studied history. I studied everything I could on psychology, because that's basically what shapes all human beings.

• 30:44Speaker 01

  And then I shaped myself around business and that those three skills for me were the most important skills. Are some people unfixable? Well, yeah, if you have no desire to improve your life, you're not going to improve your life, of course. Now you, the truth is life will show up at some point and get you to make a demand. You'll have something that happens in your life. You'll have somebody in your family that gets ill. You'll have an economic thing will happen. You'll have a COVID and your business will be shut down. You'll have, life always is calling us to grow in some way. And so it doesn't matter who you are, if you don't do it proactively, it'll happen reactively. But what I'd also say to you really is, if you notice, if you understand these three skills, pattern recognition, pattern utilization, that's where the power comes. You see somebody who's great in investing, they don't just recognize the patterns, they gotta use them, right?

• 31:28Speaker 01

  I'm not talking about betting the money on one thing and hoping, that's not investing, right? That's, that's, you know, basically betting, that's a betting process, right? If you really start to understand anything and you start to master the patterns, understand them, use them. And then eventually you'll create them, like playing someone's piano. You learn someone else's music first, right? Cause they've already perfected it. That's what modeling is. But if you do it long enough and you're committed enough, all of a sudden you will come through. Now you're a pattern creator. If you look at somebody who's a goat in their industry, I don't care if it's a sports or business or anything else. It's because they're a pattern creator. And so if you just model everybody else, you'll succeed, right? Find the pattern that works and do it. But if you start doing that enough with enough different people,

• 32:13Speaker 01

  you're going to discover there's answers in you that don't exist anywhere else. You are a unique human being. You have something to bring to the table, but it takes time. It's usually quicker than people want. I think the biggest difference in today is people's expectations. Like people say, what about the wealth gap? There's always been a wealth gap, but the numbers now it's like, there's a great book called How to Lie with Statistics. Bill Gates is a quote on the cover of it and makes me laugh because you can manipulate any statistic to get any outcome that you really want. But the, the, the wealth gap is bigger. There weren't people worth a hundred, 200, 300, 400 billion dollars a few years ago. So when you do that number against like median incomes and the big difference today is social media. So kids say, I want to be wealthy. But you tell me, how many billionaires are there?

• 32:57Jack Selby?

  Like 2,000?

• 32:58Speaker 01

  Yeah, maybe 3,000. But yeah, 2,000, I've seen estimates that, but I know people aren't on lists that are in that category. Some people don't want the knowledge of the right. Let's call it 3,000 out of 8 million people. And how many of them are worth 100 billion, 200 billion, 300 billion, 400 billion? There's a half dozen. So they are unicorns of unicorns of unicorns, right? If that's what you want, you're going to have to have a lot of incredible skillset and a lot of luck. But that's not what most people really are willing to work for. They're not willing to put in the effort that it takes to do that. Most people are not as crazy, sleep on the floor 24 hours a day, take every risk you can imagine like Elon. I mean, he's almost been bankrupt multiple times.

• 33:41Jack Selby?

  So what would you then say is a recipe for a happy life for the average person? A lot of people, they want to become a billionaire. They want to, you know, have the perfect idealized family in the perfect location. They want to have a supercar or they just want to be happy. What would you say is like an actual recipe for a fine life?

• 34:00Speaker 01

  That's a great question. The most important thing is to find something you care about more than yourself. Cause whatever you're calling perfect, once you have it, it won't be perfect. Cause do you earn more money now than you did 10 years ago?

• 34:12Jack Selby?

  Yes.

• 34:13Speaker 01

  And is it enough?

• 34:15Jack Selby?

  Honestly, I'm pretty happy with however much I'm making.

• 34:17Speaker 01

  Okay, good, I'm glad to hear it.

• 34:18Jack Selby?

  I would always like to make more, like, you know, we're moving the business in directions that would make us more money and I want to grow the business, but I would say I'm pretty satisfied, for sure.

• 34:27Speaker 01

  The lower your expectations, the easier it is to achieve your goals, whatever they may be.

• 34:33Jack Selby?

  His expectations are pretty low. No, I'm just, I'm just realistic about it, like, I don't really care about having a supercar, I don't really care about, I mean, I will say. He was looking at a BMW i8. It was $57,000 used, okay, it's nearly a decade old. I will say, though, I never wanted a mansion until I walked into this house. This is the nicest house, it's not even close, that I've ever walked. It really is. And I've been very lucky to walk into some very nice places, this is, it's ridiculous.

• 34:58Speaker 01

  Well, thank you, thank you.

• 34:59Jack Selby?

  Congratulations.

• 35:00Speaker 01

  Well, thank you, but it's more than money, right? It's creativity, like, we're in, we're literally underwater right now, they told me it would be impossible to do this, I wanted to build a squash court, because I didn't want to drive 20 minutes each way, and the guys said, where are we gonna put it? Because, you know, we got two and a half acres, and I got 25,000 square feet here, and I said, down here, and he goes, it's below the water table, the ocean's on this side, the intercoastal's there, you can't do it. I said, well, you ever been to Atlantis? Have you ever been to Scripps Oceanography? I said, let's build a submarine, and they told me to do it in 18 months, it took about three years, but nobody even knows it's down here, right? So, you know, my grandkids, kids, everybody comes here, we have a blast, we use this constantly, but thank you for that, but, to me, it's never about the things, so to answer your question directly, if you can find something you care about more than yourself, it will give you energy, like, there's not a reason to get up in the morning if, it doesn't take that much to meet your own needs.

• 35:45Speaker 01

  Some people's expectations are higher than others, so it takes more for some people, and most people, as they go through life, either adjust their expectations down or up, but they usually make adjustments, but I think what you really want to be able to do is find something you care about most, that gives you joy for you to get up and do, where you feel like your life has meaning, because happiness goes up and down, happiness is, you know, it's, it's, it's an energy, but meaning, a meaningful life, where you feel like, man, this is, this is, I'm so glad that I have the privilege to be alive, I'm so glad I get to serve this way, that is what ultimately gives people joy, so you can get that meaning by being a doctor or nurse, whether you have a hypercar or not, it's, everyone has different goals, and I don't tell people what they should believe, but I tell them this, whatever you want, be clear that you're gonna have to find something

• 36:29Speaker 01

  to serve more than yourself, that excites you, that drives you, two, get incredibly good at mastering whatever that is, if you're gonna get good at it. You're not going to get it because you're lucky. And it's like Steph Curry, you know, I'm on a port of the piece of the Golden State Warriors. Steph practices 500 shots a day. You know, he makes a shot from half court. You see him and he's chewing on the side like Bugs Bunny and he doesn't even look back. He just turns, you know, and lets it swish. He's a genius. Steph Curry in high school never should be in the NBA. He was too short. His dad made him correct his shot because he never would have made it. He had to learn to reshoot while he was in high school and college, which made him terrible.

• 37:08Speaker 01

  But the level of work put in, so he put in 500 shots a day, every single day, seven days a week, for his entire life, basically. But let's just take his 15 year professional career. That's 3,500 shots a week, 168,000 shots a year, 2.5 million shots in 15 years. So he can make 3,300 threes and be the best in history. You get rewarded in public for what you practice in private intensely. So if you want something great in your life, find out what you want. I look at it though across areas. I go, what I want physically, what I want emotionally, what I want with my relationships, what I want with my finances. And then I put focus in that. And I've written books in each of those areas. So for example, in the finance components, like, okay, how does somebody do it? Same way you always did.

• 37:52Speaker 01

  You're going to make money one of two ways. You're going to start your own business and grow it and sell it for a multiple or more than one business. Or you're going to work for somebody else and you're going to get really good at investing. Again, not betting, investing, and you're going to compound over time.

• 38:07Graham Stephan?

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• 38:20Jack Selby?

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• 38:39Graham Stephan?

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• 39:01Jack Selby?

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• 39:23Graham Stephan?

  And by the way, if you get one of those post purchase surveys, make sure to mention that you heard about Cozy Earth here in the Ice Coffee Hour. It really helps us out a lot. Thank you so much and enjoy.

• 39:35Speaker 01

  Again, not betting, investing and you're going to compound over time. And there are opportunities today. And did you see what got published by, what they passed in Congress two days ago?

• 39:45Jack Selby?

  I haven't heard about it.

• 39:46Speaker 01

  It's really important. I wrote a book, we had, I see it's out there, somebody has there, called The Holy Grail of Investing. Ray Dalio is one of the greatest investors in history, obviously. Good friend of mine. I interviewed him years ago. I went in for a 30 minute interview and he said, Tony walked out with a four hour, because I, because I just dug into his brain. But at the end, one of the last questions I asked him is what's the single most important investment principle? You could teach another human victim. He said, Tony, well, you have to understand all investing is risk reward. And he said, so the more you can reduce your risk with have upside reward, the better it is. But there's only one way to do that consistently without luck. And he said, I call it the Holy Grail of Investing. He said, funny you should say that. I worked on it for 30 years to refine this principle for myself.

• 40:28Speaker 01

  And he said, if you have eight to 12 uncorrelated investments, hard to get uncorrelated today. Right? Because many things are aligned across markets today. But you can do it when you have private equity investments, private credit investments and so forth. He said, if you can find eight to 12 that are strong investments, you reduce your risk 80% and you gently increase your upside. There's no loss in your upside. So I decided to write a book on that one principle, but also on private equity. Because right now it pissed me off. You know, I hear kids will say to me, well, oh, you know, only the wealthy get more wealthy. This is total bullshit. I know it looks that way, but it's bullshit. But it's not their fault. That's what they get educated. So I thought, let me write this book because I knew this was going to happen in Congress. Congress have been talking about it. They passed it two days ago.

• 41:13Speaker 01

  Up until now. Let's say you put money in the S and P 500. That's where most people will put their money today. So over the last 36 years, it's had about a 9.5% return, right? Over time, if you had a million dollars you put aside and you wake up 26 years later, 36 years later, it's 26 million dollars. Private equity has compounded, basic private equity, not the people I interviewed in this book. Basic private equity, not the great ones, 15.5. So almost 50% faster per year. What does that mean? Same million dollars instead of being worth 26 million dollars, it's 142 million dollars. Same investments, only one problem, access. So you'd say to me, Tony, that sounds wonderful. Maybe you can get it because you know some few people.

• 41:57Speaker 01

  I could, but I couldn't get a large volume either. Because getting a volume of these investments is difficult. It's like the velvet rope, right? You know, it's a, it's pre-sold, everybody's in the game. So I started doing my homework and I found out something that was much better. I found out you can actually buy a piece of the companies, not the fund. And you get the two and 20 they normally charge everybody else. And so I own right now a piece of over 85 different private equity firms from Vista, 100 billion dollar company, you know, Robert Smith, who's produced a 26% compounded return for over 25 years, right? I can give you a list after list after list, but here's what's interesting. You used to have a minimum, you know, net worth you have to have or a minimum income. They just changed the rules.

• 42:41Speaker 01

  I wrote the book about this and they did it yesterday. Send it has to pass it now, but they're going to, it looks like there's no challenge. All you have to do is take a test. Cause the idea was you shouldn't have these sophisticated investments.

• 42:52Jack Selby?

  Did you know about that?

• 42:53Graham Stephan?

  Uh, I knew they were trying to pass a test that someone could take. And my understanding was that the test was pretty passable. I mean, basic question.

• 43:01Speaker 01

  It's very basic. Cause here's the problem, think about, think about this.

• 43:04Graham Stephan?

  It's the same, it's the same questions you take to trade options on Robinhood, basically.

• 43:08Jack Selby?

  I mean, is that a good or a bad thing, what you said?

• 43:10Speaker 01

  Well, I'll tell you what it is.

• 43:12Graham Stephan?

  Yeah.

• 43:12Speaker 01

  You know, if you look at the history and the last 36 years, every stock market in the world is underproduced private equity.

• 43:20Speaker 00

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• 43:45Speaker 01

  And when stock markets crash, these guys don't have to sell.

• 43:48Graham Stephan?

  But do you think that's going to open up for bad actors to say, hey, listen, these people are going to invest in private equity, and I could do the bare minimum, and they could invest in my fund, and they don't have to be as sophisticated?

• 43:58Speaker 01

  Well, you still have the SEC measuring everything, right? You still have to pass.

• 44:02Graham Stephan?

  But as long as you're upfront with your disclosures, it doesn't matter if it's a bad investment, because then you leave it up to the people to pick.

• 44:09Speaker 01

  You can do a mad investment on S and P 500. You could go to a casino when you're 21 in Vegas, 18 in Mar-a-Lago. If I'm looking to get things on my side where there's less volatility, less losses, faster returns, and a larger return for 36 years? It can't be your whole portfolio.

• 44:26Graham Stephan?

  My worry is that then it comes down to more so good marketing to market that fund than it does the actual competency of the business. That's my worry.

• 44:36Speaker 01

  Well, there's always something to worry about if you want to worry. I'd prefer to focus on it, what people can take advantage of, if they really want to grow at the same rate of anybody else who's very wealthy. Because the wealthy have had that exclusively for them. You couldn't get in it before, but that's changing. I think that's one of the good things that Congress is doing.

• 44:51Graham Stephan?

  And how would that be different from investing in an individual stock versus like an index? Because we always preach, just invest in the index. Don't pick individual stocks.

• 44:59Speaker 01

  Well, you do this. Think about this. I own these companies that own 100 or 200 companies each. But here's the difference. They buy the company as cheap as they can, and they're very smart. That's how they do it. Then what do they do? They put a new CEO, they bring in AI, they make new changes in technology, and they build the company up and either take it public or they sell it to another larger company. And so it's a it's more efficient way of doing business. The number of stocks has shrunk over the last thirty years, right? They haven't gotten larger. The number of private businesses that have private financing has gone through the roof. Private credit. I remember not that many years ago when, you know, people are trying to get junk bonds, you know, for they're getting four percent of their junk bonds and I was getting eleven percent on private equity. And I had less than one half of one percent problem, meaning, you know, money dropping

• 45:44Speaker 01

  out, any bank would die for that. Because these guys loan money to companies that they've already invested in, they know everything about them, they know who runs it, they know where they're going. These are the masters of finance. I I'm not trying to sell a book because I gave away all the right, all the money for my book, Defeating America. But so if anybody wants to pick it up, read The Holy Grail of Investing and it will blow your mind. Because it'll show you private credit, it'll show you sports teams. Like, you know, I originally was growing up like I was, I was in right field at Dodger Stadium. Once a year to buy a ticket to be in the bleachers. And now I'm an owner of them, right? So there's ways with sports teams to own a piece of you, you don't have to own the whole company. They give you tremendous benefits and are a blast and they're an uncorrelated investment. And they're tied to what the S and P is and 500 is doing.

• 46:28Speaker 01

  So there are just so many opportunities to get a broader base. But again, you're either gonna have to build businesses and sell them for a multiple, or you're gonna have to become a good investor. That's how you develop wealth in this country. It hasn't changed an ounce, but the access has changed. There's more access as we're speaking right now than there's ever been. What's been your best financial investment? Single best financial investment? I think probably, um, I bought a power plant in West Virginia. Um, because I saw what was happening with AI coming and the need for data centers. And it was a coal power plant that they were shutting down and I saved all the jobs. And, uh, and that investment's returns ridiculous. How did you find that? Um, because I was, I'm always studying the trends, right? Again, you're not going to do

• 47:13Speaker 01

  anything unless you become a student. You gotta become a student of personal development, because if you don't grow, it's like, I remember you asked me the question, my best investment? I asked that to Warren Buffett, and Warren said, Tony, it's what you do. I said, what are you talking about? Because he said he invested in, um, um, what was the guy's course, um, the public speaking course, Dale Carnegie. Because I invested in Dale Carnegie. He said, most important investment I've ever made in my life. He said, because otherwise my ideas would have dropped out, but I learned how to communicate my ideas. Otherwise, you wouldn't know who I am. He goes, and he said, the most important investment you can ever make is in yourself. He actually did a big tirade on those two years ago, was on one of his, one of his talks. And he said, look, here's the best part about this investment. No one can tax it. Right?

• 47:58Speaker 01

  Your skills keep growing, and no one can take any piece of that. If, if dollar goes crazy, it goes to nothing, and we got shekels, you'll get the most shekels if you're the most skilled lawyer, the most skilled investor, the most skilled, whatever the case may be. He said, the investment in yourself is always the first and most important investment. I believe that's true. True for me. And what's been your worst investment? Probably when I was like seventeen, eighteen, nineteen, sorry, nineteen, like eighteen or nineteen, I went by the dry cleaners. I lived in Marina Del Rey, and this woman poured up and pulled up in a brand new Rolls Royce Cornice convertible. She was knockout lady, anyway. I was dumb enough to think I had a moment with this lady, right? So I talked to her a little bit. And I said, wow, you know, what's, what's your business? You know, and she goes, well, my husband's business. I was like, okay. Yeah, he's in penny stocks and everything else. I said, really? She goes, I

• 48:43Speaker 01

  said, well, dumbest thing you can ever ask. Got any tips? She goes, actually, we do. Well, we just, I think it's hot, and I got another one, so I have to shoot. So you want to share tips? She gave me the tips, and I took $10,000, which at that time was a huge amount of money for me. I poured it all in this stupid, you know, speculation. That wasn't investing. And sure enough, it went up for about two months, and then it went through the floor, and I lost all of it. And that's what told me, you don't speculate. You learn to become an intelligent investor. Why didn't you sell? Well, the amount of going up was not enough to change my life by itself. I think I went up by fourteen thousand bucks and it was like, okay, four thousand dollars is nice, but and plus, everybody's saying this thing's gonna keep going, right? They kept talking about, they're talking about this kind of change exchanges and all this bullshit.

• 49:24Speaker 01

  You just, you can't get caught up in the, in the trying to get rich quick. It just doesn't work. Never worked.

• 49:30Jack Selby?

  Yeah. So what trends are you seeing over the next few years? If it's going from AI data centers, where do you think is the next step beyond that?

• 49:38Speaker 01

  Well, I think what very few people are talking about right now is nanotechnology. I mean, at least next 10 years, AI is going to empower a lot of other things. But right now, um, you know, there's technology where they can literally create these nanobots. They're too expensive right now. They're like a million dollars to do it, ten million dollars, whatever the number really is. I don't remember the number. Ray Kurzweil is telling me this, who's one of the greatest inventors of all time. And he said they can put like, they'll be able to put 10% of your blood, red blood cells with these nanobots. And you'll be able to run a four minute mile. You'll be able to hold your breath for five hours. If you had a heart attack, you'd have two days to get it to the hospital without, you know, dying. There are things can happen with nanotechnology that are beyond imagination. And so it's, it's really early. If you're doing the, it's going to take a while.

• 50:24Speaker 01

  And, you know, pioneers often get the arrows in their back. But I'm on the verge. I've watched where those things are. I dipped my feet, toes in those places. And I think robotics is the other obvious one, right? Robotics is going to be huge.

• 50:35Jack Selby?

  And what about the integration of AI in health? We've spoken to a lot of people that are really trying to dissect that whole, that whole community. And people are saying that lifespans could dramatically increase. They're saying that it could even get to a certain point. I mean, if you're younger than 35, you could potentially live forever. If you could put your brain onto a cloud, I imagine you have access to some really fascinating information.

• 51:00Speaker 01

  Yeah.

• 51:00Jack Selby?

  Where the two are conjoined. What have you found?

• 51:03Speaker 01

  Well, Ray Kurzweil is probably the, the smartest guy in the world in that area. He's. He created MIDI music, he created Siri, he created just about anything you can imagine. He's the Einstein or Edison, I should say, of our time. And he's also has this mindset about our capacity. He also thinks you'll be able to download your brain, you know, you know, and put it into a, you know, get rid of this bio substance and have something that can last forever. I don't know if I want to last forever in those areas personally, but I do want to last as long as I can in this lifetime. I think I have a company called Fountain Life and what we do is we take people in and they come in. We help them to maximize their energy and we do hormonal replacement therapy. We do everything you can imagine, stem cells. What about peptides? Peptides as well. We do all of the above.

• 51:47Speaker 01

  But what you've got to find is there's many breakthroughs. The biggest breakthroughs are probably going to happen with killer cells because that's what's going to change your immune system the most. Cause aging is really the breakdown of the immune system. All the things that people do when they age, manipulation or the multiplication of cancers and heart disease and all those things is really the immune system starting to break down. So the most interesting work that I'm aware of is all the stuff that's being done with immunology right now. But I also, we have a group, I have a group called The Estate that I have partnered in and we have, we have 21 hotels around the world. That'll be five star hotels that are exquisite that people can go to.

• 52:28Speaker 01

  Instead of going to a medical center or going to a spa like environment, let's say in Switzerland for a week. You'll go in and they do everything. About 15% of people that come to our centers think they have no problem. They're just coming to maximize their health and vitality and strength like athletes, people like that. 15% walk in with a major problem that they're unaware of when they walk in. And so Sam Nazarian is my partner. He created SB Entertainment, SLS Hotels, Mondrian Hotels. He sold all of them in 1999 in December, right before COVID for, you know, billion plus dollars. And then his health had deteriorated and so he came to me. I wrote an entire book, by the way, called Life Force, which is like 700 pages, which is the best of the best in every area of health that exists. The cutting edge tools.

• 53:13Speaker 01

  He said, Tony, no one's done this. I interviewed 150 of the greatest medical advisors, regenerative doctors. And so why don't you come through our program and just test it out? So he came through and we found two aneurysms for him. One was so bad, as doctors said, if it had gone, he'd never made it to the hospital. So a lot of people, they find something, but we catch it when it's small. Today, you want to know, like a doctor's visit, you know, physical is absurd. We're doing the same thing we did a hundred years ago. But now we can get six terabytes of information about what's actually going in real time in your body. And we can make corrections on things when it's not a big challenge. If you find out you have a cancer today, for example, the cancers we die of are the ones we catch late because we don't test for those.

• 53:57Speaker 01

  And so people get colonoscopies, they get breast cancer tests and so forth. But there's about 50 different cancers. If you catch it at stage four, according to National Cancer Society, you have a, you know, 80% chance of dying. I prefer the 20% chance of living, but their point is well made. If you get to a stage one, you have a 99.9% chance of living. And so today, having that kind of a screen where you can test 50 different cancers, blood cancers, you can see a full MRI of your body, you know exactly where it's going and you can make adjustments. It's priceless. But we're creating that now in an environment that's pure luxury. So you can live there or you can go visit there all over the world from Abu Dhabi and to Paris, to the Caribbean and so forth.

• 54:41Jack Selby?

  The amount of businesses that you are involved in has just completely astounded me. I mean, like, I was very well aware that you have many different businesses, but when you're throwing out stuff like the data centers and then you're having a conversation with this person, you created this health thing, and then you also have the public speaking, you have the books, you have, I feel like your toes dipped into every single bucket. I'm curious, why are you not just exhausted? Do you ever just wake up?

• 55:06Speaker 01

  Well, I am exhausted today. I'm coughing here because I've been going, I did seven days at 12 hours a day of an event and then the seven days right after that, which is extreme. I don't usually do that back to back like I did.

• 55:17Jack Selby?

  How often though are you waking up and you're just like, screw it? Like I'm, I just today?

• 55:21Speaker 01

  No, because I, because I love the diversity of what I get to do. And I have a different hunger. My hunger is I want to know the answers. You know, I get a phone call. It's not every day, certainly every other day for somebody that's got somebody in their family's got Alzheimer's, somebody's got cancer, somebody's got, you know, health problem, somebody's going through an economic challenge, somebody has got, I mean, somebody called me last night, it's your friend of mine, he's like, my friend, she's a very famous actress, she's in Switzerland right now, she says she's gonna kill herself, and I'm like, it's 1:30 in the morning and I'm, you know, I haven't slept, and I said, well, let me help out, so I'm able to do that, but now I'm able to do it with other people too, I can leverage it to other people, which gives me a little base, but I love being involved in so many different things

• 56:04Speaker 01

  that are challenging, to be involved in everything to do with health, to be involved with, you know, making movies, you know, I don't just make movies to make movies, I don't know if you're familiar with how bad it is when it comes to trafficking in this world, but my wife and I have saved over 70,000 children, I've actually gone out on these things where they put me in movie makeup with scars and negotiated with these guys, it was the ugliest thing I've ever done, the most beautiful thing to see these kids.

• 56:26Graham Stephan?

  How do you ensure that your safety isn't at risk doing that?

• 56:30Speaker 01

  I have former CIA and FBI and SEAL Team Six guys all around me, we got 35 of them.

• 56:35Graham Stephan?

  So explain, what is it exactly? Yeah, and how do you infiltrate that with so many people looking out for you without tipping someone off?

• 56:43Speaker 01

  Well, I've only, I've only done that experience with them once, they do it all the time, we rehearsed everything, we had hidden cameras everywhere, we couldn't tell the police because the police are corrupt, so I talked to the prime minister, so we do have a certain amount of risk, but I'm one of the smartest guys I know, again, SEAL Team Six guys, they, they know how to run an operation like you can't imagine, we rehearse everything, they bring this guy out for the negotiation, and right before he comes out, somebody in the boat goes, you're Tony Robbins, I'm like, what, they recognize my voice, so it didn't matter how I looked, so, microsecond, the boat's coming up, they had me sit in the corner with these two women, and I just was gonna nod my head if I got a big beard on and everything else, you know,

• 57:25Speaker 01

  and we finished the negotiation, there was one of the madams there, I could sense she knew something was off, and she's just, she, she had like spidey sense, like just, I was watching her, she was processing it differently, and so they got them back on the boat, and they go in, and now they're supposed to capture them, and the special forces are supposed to come in, and they didn't show up. And so we're all freaking out and then sure enough, the last minute they show up, surround them, capture all these guys who captured, I think at the time we freed, I think it was forty eight kids. And um, and we, we'd locked up eleven of these madams, but then we had to get the hell out of there because the police are coming and, you know, we're not, you know, we're not qualified to be there, plus they can be corrupt as well. So,

• 58:09Speaker 01

  we took a speed boat and got out of the place and went out there. But so I got to direct experience. But I have a friend that went through my seminars and then he's an AI guy, a machine learning guy. And he went to Indonesia and set up shop in this old hotel. He was so moved by what we were doing. And he's the one that I fund the most now, and he is, his name's Om. He just brought about fifteen of these girls here that they freed. They went through a seven day seminar I do called Date with Destiny. I do it once a year. And these kids are so turned around. You can imagine, it's not just rescuing them. After that kind of trauma, getting them to have a human life again, getting them to trust human beings. That's a whole nother piece. So we use all my tools to help them with that. He rescues them. Um, but I just got one of my friends to give him ten million dollars. It's another, you know, big chunk to help.

• 58:54Graham Stephan?

  How do you process that though, to see that firsthand?

• 58:58Speaker 01

  You don't, you don't, you never process it. You will never forget it as long as you live. It's, like I said, it's the ugliest thing in the world. It's the most beautiful. We flew all the kids here. I'm fortunate to have a large plane, a seven thirty seven. So, we flew all the girls here after we freed them. As the first, they landed and they're out on the ocean here. They came down here and bowling and playing basketball and they got to be kids again. Seeing them when they're free is a whole different game than anything you can imagine. And it makes all of it worthwhile. Plus, no one wants to talk about it because it's the ugliest thing you can talk about. So that's why, you know, we did The Sound of Freedom. I don't know if you saw that film. I, I, I executive produced that film so we could tell it through a story because it's such a big deal. If you'd follow one child's life and it was a true story.

• 59:40Speaker 01

  You can get it like war is too big. You can't process war, right? But you can process one child going through war. So we did that and then we beat Disney's number one, you know, show coming out in July 4th, two years ago. And then I just did another film and we're now starting a studio, a group of friends of mine. That's all about kind of hero films, the films that we've lost, the hero's journey films that show that life is hell. And here's how you break through it. And here's how you eventually conquer it. Cause those are the oldest stories of humanity.

• 1:00:07Jack Selby?

  So how do you feel seeing true just evil, but then comparing that with how some people here, like in westernized culture in America, think that they're huge victims for?

• 1:00:21Speaker 01

  That's why I don't have a lot of patience for somebody's whining about, you know, they don't have enough special sauce on their burger or their, you know, their Uber eats not arrived on time. And the things that, you know, they're, they're banging on their phone, you know, cause it's not making a connection. It's going to a satellite. Give it a fricking moment, right? You know, it's like, I think it's ridiculous, but at the same time I understand it. It's because we only know what we know. Right? So we're all going to have different experiences. Like if you live long enough, you can have lots of experiences. If your life's been protected, there's a point when it which it won't be. You're going to go through other seasons and some people go through a tough season early on in life. Some people through a tough season in the middle of the life. Some people tough season, but you live long enough. Everyone's going to go through winter. Right? And it's

• 1:01:05Speaker 01

  not to say you're not going to have winter times at different stages of your life. Of course, each stage has challenging times, but I'm talking about real winter, the dark night of the soul where you feel like, holy shit, you know, I'm not going to make it through this. I don't know. You know, if you ever, have either one of you ever had a situation where your life was on the line?

• 1:01:20Jack Selby?

  Like I was-

• 1:01:21Speaker 01

  Like you thought you could die?

• 1:01:22Jack Selby?

  No.

• 1:01:23Speaker 01

  Yeah. When that happens, which I don't hope it doesn't, but it probably will at some point in your life. Um, it's the greatest gift in the world. If you don't let it kill you, if you let it drive you, because after you make it through that, nothing, nothing bothers you. After that, every day is a gift. Anyone who's talked to anybody who's had a near death experience, they'll come back and tell you, it's like, you know, what do you, I had a friend that was in, it was a pilot in Vietnam. And he was a hot shot pilot, older guy, obviously. And he got shot down and got locked up for seven years in this North Vietnamese prison. And they chained him to a floor in isolation. And they chained him so that his legs are up here and his back here on a, on a hill.

• 1:02:06Speaker 01

  So when he went to the bathroom and peed, all the acids would go down his back and burn him. They beat him regularly. He got out all those experiences and then he was just like seventy five years old years ago when I'm spending time with him. And the IRS came and they were being totally unjust. It took him like three years to get his money back. He was, he went through so much crap. But I was like, why aren't you more upset? He was like, Tony, after the war of Vietnamese, what on earth do you think could possibly get me? So it's like, both you gentlemen, all the people listening. I don't care how good a person you are. I don't care how religious or beautiful, God driven. I don't care how wealthy you are, smart you are. No one's gonna escape extreme stress. It's gonna happen more than once in your life. You're gonna get robbed or your house is gonna burn down.

• 1:02:49Speaker 01

  Both of that done, or someone's gonna tell you, you've got a tumor. I've had that also, or you're gonna have to bury a mother or father or multiples. Or you're gonna have some, you're gonna have, or someone's gonna shut down your business with a COVID. You're gonna have some extreme stress moments in your life. What you do with those moments, whether you use stress, you let stress use you is gonna determine your destiny. And those moments, if you push through them, and it's like when I say when you're going through hell, what do you do? Keep going. You'll, you'll learn three things. One, you'll figure out how strong you really are. Cause you don't know how strong you are till you have to be. It's just the truth. Second, you'll find out who your real friends are, not your F and Facebook friends. Your real friends, the ones that when all hell's breaking loose, that are actually there for you when it's not convenient. And the third thing, the most important thing is you'll develop an immunity to other challenges.

• 1:03:34Speaker 01

  Not like they won't bother you, but it's like, it's hard to find a worthy opponent when you've been through enough. So some people have that extreme stress early on in life, multiple times. Some people have it midlife, some later in life. I think the worst time to get it is later in life when you've never had it, cause you have no strength to really deal with that. So my hope for you gentlemen, as just as a person, a few years your senior, is that those, when those things come, you'll see them for what they are. It is, if you know the hero's journey, the longest story of humanity, humanity across all cultures. It starts with a call to adventure. It doesn't look like a call to adventure. It's your house burned down, right? So my house burned down years ago in LA. So when this happened in LA, I could help people because I've been through it, right?

• 1:04:16Speaker 01

  It was same like the worst thing in the world. Everything I had, there was nothing in the cloud in those days. All the things I had, but I had to remind myself, we all lived. And it sent me on a journey. I moved to a new place. And when you go on a journey, it's a call. And when you go on that, you can resist the call, but it'll keep coming to face the challenge. And then you meet new people, you meet new mentors, you fight new battles, you get stronger. And eventually you evolve to a different level. And now you have something to give because you've lived enough life. You've been through so much crap and you've succeeded. Now you want to help because you don't want other people to have to go through that and usually can't help. And right when you think it's all over, it will happen again.

• 1:04:53Jack Selby?

  I actually could not agree with that more because my house burned down when I was 18 in a California wildfire. Once again, it was the Thomas fire. And I remember at the time, it was the most devastating thing that had ever happened to me, probably still is to this day. But I actually think of it as a good thing. Granted, it took a couple of years to really develop it, but I truly believe it to my core. That now a lot of the hardships that I go through on a day to day basis becomes so trivial to me.

• 1:05:19Speaker 01

  Yes.

• 1:05:19Jack Selby?

  Because I know what it was like to not even have a home after I'd grown up with a home for 18 years of my life.

• 1:05:23Speaker 01

  Yes.

• 1:05:24Jack Selby?

  And it makes everything so just, just a non-issue.

• 1:05:28Speaker 01

  And Jack, because you have that experience, you can help somebody else someday when they're in that experience. Cause you can, you can talk from experience, not verbal bullshit you read in a book. It's like, you know what this can lead to. And if, when you live long enough, Jack, you'll see that this is going to happen other times in your life, the other ways. It may not be a house burning down. Each one of those will stack to, you'll develop different level of muscle and you'll be able to do things you've never thought you could do. And you'll be able to help people you never thought you could help. But you can't do it. You don't get it without building the muscle. And the muscle comes by dealing with big challenges. You know, it's like, you don't get it with little weights.

• 1:06:01Jack Selby?

  So what's the thing that you can do where if you're experiencing some sort of extreme hardship? To try to have a more positive response to it as opposed to a negative one? Because I always like to say the things that I think make a really successful entrepreneur, a really successful, a successful person in general. Is if they go through a failure, you can either turn it into a success or you can let it make you jaded. And it can make you turn on life.

• 1:06:23Speaker 01

  That's great.

• 1:06:23Jack Selby?

  And that will be a true failure. A failure that turns into a success is a success. And then if you also have successes, those are just, you know, by product of success. So you're one, one person is only ever succeeding. One person is failing and.

• 1:06:36Jack Selby?

  Turning the failure into like a true failure. What is, what is the main?

• 1:06:39Speaker 01

  The difference is, did you learn something? If you can, if you can trust that life is happening for you, not to you. I know that takes a big trust. But as you get older and you dig and if you have any level of faith whatsoever, I don't mean religion, just faith. Faith is how you drive down the street where there's cars come at you at 65 miles an hour. There's nothing but a yellow line, right? How do you do that? Cause if you don't, you have to sit at home and do nothing. So you develop the muscle called faith and you trust and you move forward. But if you do that several times in your life, like you just said, you've been through that experience, you're going to find yourself having a different mindset. So how do you do it? You feed your mind every day. You don't just read the crap that's fed to you on your phone. You don't just read what everybody gives you. You pursue really great ideas.

• 1:07:23Speaker 01

  Great ideas, great strategies don't interrupt you. They got to pursue them. And I look at them in my body, my mind, my emotions, my relationships, my finances and the spiritual realm of life. Those six areas and then running businesses are the seven core areas that I look at. And I'm constantly learning in all of them, which is also why I love doing so many different businesses. Cause they make demands in each of those areas. And that's why I can help so many people because I've operated in so many different areas of the matter. So if you think about life, there aren't that many areas that matter. Most people major in minor things. They know lots about something that doesn't give a damn, doesn't change your life. But you better know how to have the energy and vitality and strength over a lifetime. You better know what it's going to take for you to have great relationships. You better know when you're facing unbelievable odds, how to retrain your mind. Cause if you don't let that happen, you're not going to have anything.

• 1:08:08Graham Stephan?

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• 1:08:14Jack Selby?

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• 1:08:20Graham Stephan?

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• 1:08:24Jack Selby?

  And here are just some crazy stats. Morgan and Morgan is America's largest personal injury law firm with over 1,000 attorneys, 100 offices nationwide and over 30 billion with a B dollars recovered for their clients in the past 35 years.

• 1:08:39Graham Stephan?

  Hiring Morgan and Morgan is kind of like bringing an entire legal team into the fight with you. They've built their reputation going against big insurance. Companies and working to get people the compensation that they deserve.

• 1:08:49Jack Selby?

  And they've made the process extremely simple. Listen up. If you're injured by someone else's negligence, you can start a claim right from your phone. You actually don't even have to go anywhere.

• 1:08:58Graham Stephan?

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• 1:09:08Jack Selby?

  For more information, you can go to forthepeople.com/iced, click the link down below, or you could just scan the QR code that's on the screen right now. Once again, that is forthepeople.com/iced. Thank you so much to Morgan and Morgan for sponsoring this episode.

• 1:09:26Graham Stephan?

  Now, really quick, I just want to say that when Jack and I first started the Ice Coffee Hour, we did not wait for the perfect moment to start. We just began and figured it out on the fly. That's why if you've been telling yourself, "Next year, I'll start that business idea", make today the day that actually counts. And our sponsor Shopify is the best way to get moving.

• 1:09:45Jack Selby?

  See, maybe you have an idea you just can't seem to shake, a product that people keep asking you for, or you've already built up a store in your head. Shopify is the platform that finally turns that idea into something real.

• 1:09:55Graham Stephan?

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• 1:10:07Jack Selby?

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• 1:10:16Graham Stephan?

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• 1:10:26Jack Selby?

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• 1:10:42Graham Stephan?

  So sign up for your $1 a month trial period and start selling today at Shopify.com/ICH. Again, the link is down below in the description to get started or go to Shopify.com/ICH. Thanks so much. Enjoy. When's the last time you cried?

• 1:10:58Speaker 01

  I cry easily. I have more grace tears though today. And sometimes I see my daughter and I I can get tears with her, just like, I just can't believe my youngest daughter, because I have a four and a half year old. And I just think this is the most insane thing. God has so blessed me to have this life. And then and then there are times when I think about, you know, it's it's a limited. You know, this is not an if this cycle of life is not forever. So at this day, I never had that thought when you're I was your age. I didn't have that thought when I was 50. I didn't have that thought when I was 60. But around 65, about a year ago, I started, started saying like, man, and I think part of it is because I've lost so many friends, you know, who died. I'm fortunate enough to have some friends that are in their 80s that are really successful. You know, Steve Wynn's a good friend of mine. He built most of Las Vegas and, you know,

• 1:11:43Speaker 01

  Ray Dalio is a dear friend. I mean, some some real genius people. They're living life fully at, you know, 20 years, 25 years older than I am. So they're good role models for me. What are you most insecure about? I'm not gonna say I'm not insecure, but I I don't have anything at this time in my life I don't feel very secure about. I think the I think.

• 1:12:04Speaker 00

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• 1:12:59Speaker 01

  If I have any uncertainty in my life, uh, my uncertainty is just I need, I need to find a little more balance in terms of taking care of my health. I pushed my health a little too extreme just recently. And so I have to make adjustments on the way home at five in the morning on my plane. I was like, here are some things I'm going to say no to. Cause I hate to say no to anything. I love, I love life. I love all the opportunities. I think that's the most important thing. What's the best thing you've spent money on? Best thing I've spent money on? Experiences with my family, experiences with my friends.

• 1:13:28Speaker 01

  Um, I have a friend, Peter Guber, one of my dearest friends. He's now 80. So Peter B. Now I think he's 84 or something like that. And he's just the most driven guy, you know, got 52 Academy Award nominations, some movies. Um, we've started the, the, um, uh, Major League Soccer team in LA together, LAFC. He owns the Dodgers. He owns, uh, we, we got to go together just recently to the, you know, the Dodger victory, the seventh game in Toronto and spend that time together. So experiences, but we also go on trips. Like we go to different parts of Africa. We do wild trips, Antarctica kind of thing. I, I like adventurous and things of that nature. But I'd say to me, I love being able to do things that mobilize people or help people that don't even never know it was even me.

• 1:14:13Speaker 01

  You know, I got fed, personally, I fed over a billion people, but I've promoted and we got to 62 billion people just the last three years. And I'm not met 95% of those people, but they're alive today because, I mean, the Sudan, literally they're alive because I wouldn't give up. And I said, I'll put the money up. We're gonna, we're gonna hire C130s. We're gonna hire drones. We're gonna drop the food in there. We're not gonna cause these people to starve. Um, that makes me feel like that's the best investment I could possibly make. What about the worst thing you've spent money on? Money is not my focus, honestly, believe it or not. I mean, I'm very fortunate to have abundance in my life, but I see this abundance more than just economics, but. I know that worst thing, it'd probably anything stupid I just bought didn't really enjoy.

• 1:14:57Speaker 01

  And if you don't enjoy it, it's a waste of time.

• 1:14:59Jack Selby?

  There's one last thing that I would really like to do while we're here.

• 1:15:02Speaker 01

  Yes.

• 1:15:03Jack Selby?

  Graham has a bit of a scarcity mindset and all of the viewers are very well aware of this. He's always felt like money can just go like this in the same way that it can come like this. And this has led to him consistently making decisions that I see are like, why are you doing that? Like, why are you trying to save $2, but you're allocating 30 minutes of your time shopping for a better quote? You're reverse image searching, you're going through to page 27 on Google to try to find something that looks almost like what you really want.

• 1:15:32Speaker 01

  Same thing, just so you know. We both grew up poor, but sure, her thing is her family like sharpen your pencil. They negotiate everything down to the dollar. Mine was I'm going to earn enough to take care of everybody. I don't have to think about it, right? And that type of thing. So it's just a different mindset, but your question is what?

• 1:15:48Jack Selby?

  I would say if we could unpack this, because I see it, I mean, I'm his business partner.

• 1:15:52Graham Stephan?

  Yeah.

• 1:15:52Jack Selby?

  And so there are things that we can sometimes disagree on where I'm like, hey, let's invest a little bit more into this. And he's like, oh, let's maybe dial it back. And I see this as something like, hey, maybe if we were a little more open to reinvesting and spending stuff. Also, as his friend, I mean, like I said, it makes zero sense to spend 30 minutes of your time to save $2.

• 1:16:10Graham Stephan?

  I have a lot of pain spending money. I hate it. I get zero enjoyment from buying a new thing, even though the new thing is great. But like, I just got a new Tesla Model X.

• 1:16:21Speaker 01

  It means that you're going to lose what?

• 1:16:24Graham Stephan?

  I think I'm going to lose opportunity or optionality in the future. And then I look at the value of that in the future. And I think, would I rather have X amount 30 years from now compounded or the thing today? Then I think, do I need the thing today? And the answer is no. And then I think, could I get the same thing for cheaper? And then I'll spend months trying to get the cheaper.

• 1:16:45Speaker 01

  One of the things I learned when I was writing Money Master the Game, I interviewed Mary Calhan Erida, who's the most influential woman in finance with JP Morgan, right? Manages two and a half trillion dollars, whatever it was at the time. Great lady, by the way. And um, and I said to her, I was asking about asset allocation, you know, because that's the most important thing in investing. And she said, Tony, I will actually put people in treasuries, you know, when they were even lower than they are now. And she goes, my, my associates are like, are you insane? She goes, if they're risk adverse. So the thing you have to think about is, I'm not here to judge you should be away a certain way or not. Whatever somebody is, they can be. If that's what makes him happy, then let him be fulfilled by that. To you, it makes no logical sense. I would be on your side of

• 1:17:28Speaker 01

  the fence. But my wife does this. He used to drive me crazy. Now, I love that she's gonna go, you know, with plenty of money and she's gonna, she used to drive, like, I swore I would never again go to a Kmart or whatever they call those things.

• 1:17:41Graham Stephan?

  Walmart, Target, or yeah.

• 1:17:44Speaker 01

  Yeah, I grew up in those places, right? I'm not gonna go to those places again. And my wife would drive across towns, save money for this or get gasoline. But that's her culture. That's what she was raised with. Now gradually, gradually, over decades, she's starting to loosen it up. But I think it's important that people, whatever you're looking for financially, you set it up in a way that makes you feel good. So the problem is your partners, you want different things. That's true in an intimate relationship too, and you have to be able to navigate that. What you might start to do is say, okay, I'm not giving all this up. I'm gonna take this little piece here and use it for growth in this core business. Because in the end, your business will probably be, I don't know, if you run your business properly, the most profitable thing you're ever gonna do, because you'll

• 1:18:26Speaker 01

  sell it for a significant multiple. Yes, you'll compound through investments. I mean, I agree with that 100%. But because you have your own business, and it seems like it's one you guys are doing well in, it might be worth a small investment in testing it. I would also just test everything. I test it with small dollars and see what I was able to produce. And that's how you'll get him more comfortable with it. But I think you guys have, that's a negotiation between the two of you.

• 1:18:49Graham Stephan?

  But sometimes I feel like I do lack that abundance mentality. We're around a lot of people who just spend freely and they have. It's stress free. Yeah. Whereas yours is like stress jam. Yes, but they have this such core belief that it doesn't matter if I buy this brand new black badge, Paulinen, because I'm just gonna make it next year. They have this such like a firm belief, whereas I'm like, hey, the YouTube algorithm could change in a moment's notice and I don't like wanna have to be forced to do something that I don't wanna do. It's just.

• 1:19:19Speaker 01

  Yes. So there are things called meta programs, which have to do with like, what what controls your decision making process? So just very briefly, for example, his is more necessity based, yours is more possibility based. You do the things because it's possible. He wants to do it because it's necessary. If it's not necessary, then why would I do it? Those are different filters that your brain makes decisions from. Now, can you change them? The answer is yes, but it takes a significant emotional event that would jolt him out of it. He's being reinforced for this. I'll just ask you a curious question. Whose love did you crave the most growing up? Your mother, your father? I'm sure you love them both, but whose love did you crave the most?

• 1:19:58Graham Stephan?

  I don't think either was one more than the other. They were both very attentive.

• 1:20:05Speaker 01

  I didn't say that.

• 1:20:06Graham Stephan?

  Yeah.

• 1:20:07Speaker 01

  Who's love did you crave more?

• 1:20:08Graham Stephan?

  Did I crave? I don't.

• 1:20:10Speaker 01

  Crave is too strong a word for you.

• 1:20:11Graham Stephan?

  Maybe, because I feel like I've always been very independent as a kid. Like, I would would always do what I wanted to do. And both of them were supportive of that.

• 1:20:20Speaker 01

  Who did you need to be for your father?

• 1:20:24Graham Stephan?

  Who do I need to be?

• 1:20:26Speaker 01

  How did you need to be? Who'd you need to be?

• 1:20:34Speaker 01

  It's his first gut reaction. You're filtering too much with your mind.

• 1:20:37Graham Stephan?

  God, I'm trying to think of even who I need to be. I don't think he had an expectation of me.

• 1:20:42Jack Selby?

  I think, yeah, if I may.

• 1:20:44Graham Stephan?

  Please, Jack.

• 1:20:44Jack Selby?

  That your mother had a little bit more expectations for you than your father did.

• 1:20:47Graham Stephan?

  Yeah, that's a hundred percent. Yeah.

• 1:20:50Speaker 01

  Okay, so who did you have to be for your mother?

• 1:20:52Graham Stephan?

  Uh, probably a bit more studious, a bit more respectful. Would probably be a bit more like, you know, follow in line, I would say.

• 1:21:01Speaker 01

  Follow the rules?

• 1:21:02Graham Stephan?

  Yeah, a little more, more than my dad, for sure.

• 1:21:05Speaker 01

  And are you those things?

• 1:21:08Graham Stephan?

  No, no.

• 1:21:10Speaker 01

  You're not respectful? You're not studious? You don't follow the line?

• 1:21:13Graham Stephan?

  I definitely don't follow the line. Am I respectful? I try to be, but I.

• 1:21:17Speaker 01

  I'm talking about the financial area of your life.

• 1:21:20Graham Stephan?

  Yeah, financially, yes. Yeah, financially, I'm very disciplined on that.

• 1:21:25Speaker 01

  Yeah.

• 1:21:26Graham Stephan?

  Yeah.

• 1:21:26Jack Selby?

  Maximally.

• 1:21:27Speaker 01

  Yeah.

• 1:21:27Graham Stephan?

  Yeah, yeah. But when it comes to like entrepreneurship or just what I want to do, I'm definitely pushing the boundaries constantly.

• 1:21:34Speaker 01

  What about putting money on the line to grow your business?

• 1:21:37Graham Stephan?

  Uh, no, no, I've always done the bare necessities when it comes to like anything I could do myself. Like I didn't hire anybody for the first like three to four years. I did everything myself.

• 1:21:49Speaker 01

  I understand. Most entrepreneurs in the beginning of their career are operators. Operators do everything. They try to keep everything as tight as possible. They hire the best person they know themselves. And then they hire the next best person they can do. But the best person they know they hire, they also don't pay them enough usually because it's their business to make a go. And you get stuck in a certain plateau unless you get to a point. The reason I have all these businesses, how can I possibly run 114 businesses, have five kids, five grandkids, travel the world, do my speaking, do all the things I do, have a life if I was an operator. I'm an owner. So I've learned how to be an owner. An owner is somebody I've learned how to build teams that can do those things.

• 1:22:32Speaker 01

  But to do that, I had to go through the process that most young entrepreneurs don't do, which is you know you can do it better than somebody else, you do it yourself. And so as long as you do that, then no one else can make the mistakes. They can't learn, they can't grow, and you're tied to the business. So your business is really a paid job, a very paid job, maybe a highly weighted paid job, but it's a job still. It's not a business till you can walk away for a month or two and do nothing, have it keep growing. So you have to decide if you want a job or if you want a business. And there's nothing wrong with having a, you know, is a independent, you know, someone who's owns their own business is, that's what they call it. But usually what that person is, they're self-employed to be a more accurate description. If you own a business, then you have a system that works without you.

• 1:23:17Speaker 01

  All these businesses I'm talking about, I'm strategic, I enter in strategically at different points. I make strategic decisions, I help the teams. But I don't have to be there for them to run or there's no way on earth I could do what I'm doing. I mean, I'd be run ragged completely. I wouldn't even run ragged. It would be impossible. So you're at a stage as an entrepreneur where unless there's nothing wrong with staying self-employed. But if you ever want to get beyond that scarcity mode, you're going to have to make some, take some risks. Not huge ones. It can be risks that you guys can test, you know, you know, in a very simple way with small amount of money. Prove that it works and then that would be more his strategy and then move forward, but. You're not going to usually, you're in a, in a relationship, people usually have opposites and how they deal with things.

• 1:24:01Speaker 01

  And what you, what I did with my life, I found, well, I love the fact that she wants to save money. I mean, most, most people want to just waste it and she doesn't need to. And gradually over the years, and it's taken, you know, we've been together 25 years. It's probably taken at least 15 of those years to get her to open up a little bit and not do those things and have her be adjusted. His child, his, his life, his upbringing is made to be this way. Yours is different. And that's why you guys are good partners. You're opposites.

• 1:24:28Jack Selby?

  I would not say that we are necessarily opposites because I am very frugal. Um, I think that it's just as I started to make more money, I started to think, okay, well, how can I make my life easier? How can I free up my time a little bit more? How can I spend my money more efficiently? Um, but even, you know, back in the day I was maximally frugal, nearly to the same extent Graham was. Granted, Graham was making a lot of money off of YouTube and he was still draping a free towel he stole from his gym. Over his light because he wanted to fuse the light. Like even to this day, I kid you not, I'll put B roll over the screen right now. You guys can see. We're in a rented car that I'm sure Graham shopped for the cheapest possible car. I guarantee you he did, which is fine. I actually support that. I'm totally cool with that.

• 1:25:08Jack Selby?

  But we're in this rented car and Graham travels with a phone that's broken. You can't plug your phone in and charge it. And so what he does is he brings this whole apparatus, which is like this big. And it's both for the back of a phone. So you put your phone, stick it up to it. And then on the right side, it's for your Apple watch. He doesn't even have an Apple watch. And so he brings this apparatus with him instead of just buying either a new phone or just buying a USB C cable. To the MagSafe charger, that little circular thing you could slap on the back of your iPhone. Instead, he brings this whole thing and it's not working when he's plugging into the car. So he was like, Jack, can you get your laptop out and plug it into your laptop? And I'm like, dude, a charger is $19. You know, maybe you could buy even like a cheaper one if you get a third party.

• 1:25:51Jack Selby?

  And it's, and it's not only that, but I see it affecting, in my opinion, the quality of his life and some, you know, the quality of his decisions is diminished. When his number one thing outside of YouTube and work and his, you know, wife would be aquariums. He loves reef aquariums and this brings him so much happiness. And I've seen it personally because I've lived with the guy, you know, we've known each other for several years. And his aquarium is his pride and joy. Well, there's a new aquarium he really, really, really wants. It fits in a space perfectly, but it's $10,000. He would be spending $10,000 on the one thing he spent $30,000 on in the past, but it gave him endless happiness, endless tinkering, endless just joy. And I see it every time I walk into his house, everything's meticulously placed. I see him tinkering with it.

• 1:26:36Jack Selby?

  He's got these long tweezers. He's like replacing a coral plug and he's so happy. He's in his zone and he's hesitant to spend an extra $10,000 to get an aquarium that he knows. Because honestly, I don't need it right now and it's looking forward to something.

• 1:26:51Speaker 01

  Need it versus possibility, but you can have it and you can show it for a much greater quality of life. So you're, you're like talking to somebody speaking a different language. It's not that you're not frugal, as you said, it's just he has a necessity frame. You have a possibility frame. By the way, what I've done in that area, I'm not suggesting you do this. I like to, every once in a while with somebody that I'm in business with or partnership, whoever it is, I like to do what I call jackpot, especially for people like him, they're tight with their money. You know, jackpot is I think of something I know they really want. I mean, I had, for example, a guy that worked for me that was a lot of president, but a high CEO in one of my companies early on. And he started telling me he's obsessed with Corvettes and the new Corvettes were coming out. And he had a picture of the Corvette and he's like, someday I get a Corvette like this.

• 1:27:35Speaker 01

  And I'm like, you've got money, why don't you just buy the Corvette? No, no, no, it's too expensive. And plus they're now like $20,000 more in California because you know, the first ones are, are out there. They want a premium for them and all this stuff. So I called him on the Christmas Eve and I called him up and I said, Sam, I said, I'm so sorry. I know it's Christmas Eve, but we got a problem. I need to meet you at the hotel. Come meet me at this hotel right now. What's it about? I can't even tell you. Just get here. So I guess the hotel, right? And um, out front is the exact Corvette that you can't get anywhere in the country. And it's the most expensive one. It's the white with the red interior and so forth, the convertible down, everything else. He, I meet him outside and he goes, that's that car. That was, what do you mean? No, that's the Corvette. That's, that's the car.

• 1:28:18Speaker 01

  That's like, that's, that's the ultimate car. I mean, that's the one that's here. And I said, well, that's cool. I said, why don't you get in it? He's like, I can't get in it. I said, there's nobody here. I open the seat, you know, the door. I said, jump in it. It's like, I can't, it's kid in and I push him and he sits down with the car. He goes, how's it feel? I go, that's incredible. I go, here, and I had him the keys, right? He started crying. First it was a shock. He started to cry. He had plenty of money. I got more for doing that for him than paying him as much as I pay him, which is plenty. You know, I've given him bonuses that are different. I like to do things that, you know, it's a total shock. It's a jackpot. If you go to Vegas and you won every time, what would the experience be?

• 1:29:00Speaker 01

  You pull down the first time, you went, oh, second time, uh. If you win every time, after a while, it's a job. You pull it, you make money, you pull it, you make money. The surprise is very useful. He's not going to make that adjustment on his own. I'm not saying you should go buy him his aquarium for ten thousand dollars.

• 1:29:15Jack Selby?

  He's got, he's got ten times more money than I do.

• 1:29:17Speaker 01

  You know, but I will say this to you. My experience is, I don't know anybody. I, I learned this actually, um, you know, talking to a gentleman when I was thirty years old, who was a multi, multi, I don't know if you remember, um, Franklin, the group, the Franklin group. But anyway, gentleman who was a billionaire, started with nothing. And his whole approach was, I've never met anybody who tied. And he said, tithing doesn't mean just church. Tithing is they gave away ten percent or more of what they've earned for ten years. Who didn't become incredibly wealthy. I started tithing about seventeen percent of my income about fifteen years ago.

• 1:29:55Speaker 01

  The level of wealth that I've generated since that time period is completely insane by my standards of anything I could ever need or want or desire. Right? Billions, way, way beyond anything I can imagine. Wasn't even close to that before. You doing that for him is a wonderful gift. I'm not telling you should do this for him. But if you did, he'll never forget as long as he lives. He'll have all the joy you said. You'll have the joy of seeing him having that joy. And you'll kick his ass again in the future for not making those investments. You'll have fun with that process. You'll laugh about the whole thing. And you'll develop more income. Because you're a possibility guy. He's the necessity guy. And that's just how it works.

• 1:30:33Jack Selby?

  I get behind this, Jack. I like this. That's an interesting perspective is what I will say to that. Very interesting.

• 1:30:41Speaker 01

  I'll give you half, you put up the other half for it.

• 1:30:43Jack Selby?

  I just don't think that if I did such an act of generosity of, you know, helping him get this.

• 1:30:47Speaker 01

  I'm not suggesting that will make him better. I'm suggesting you will create more wealth as a result of that. Cause it doesn't come from where you give it most of the time. You give it over here, you don't get it back from there. It hits you in the back end from someplace else. There is, there is a process. I know it sounds ridiculous of if you keep adding value, generating value for people. And you do it where it isn't just a trade. It's not a horse trade. You're not whoring. I'll give you what you want if you give me what I want. If it is a genuine just gift, it's an interesting thing that happens if you do that on a regular basis. Because you will have a different abundance opportunity and things will come to you. It really do. All I can tell you is it doesn't usually come from the source that you think it's going to come from.

• 1:31:26Jack Selby?

  I fully agree.

• 1:31:26Speaker 01

  You'll be more entertained by him than you even are right now. Although I have to say this is extremely entertaining. I can tell you in my own life, you know, people, the only gifts I have in my life is I go out to dinner and the half the time somebody comes up, they bring the bill and say it's been paid for or that person have they paid for it. But my favorite ones are often when somebody will, you know, they said they won't even tell me who it is. Right? So it's like, they don't want to bother you, just change my life. I'm like, man, where were you guys when I was broke? I didn't have any money. Now I got plenty and the people do it. But it's a wonderful gift. Abundance comes with more abundance. There's just, it's, it's, it's a flow. And you can be the abundant one in this relationship and you can lead him gently over time.

• 1:32:07Speaker 01

  Maybe your example, if you want to, I'm not suggesting you have that responsibility, but you will benefit regardless. That's the thing I would argue.

• 1:32:13Jack Selby?

  And what would you do in my position if I aspire for more abundance, but I have a fear-based mentality about?

• 1:32:21Graham Stephan?

  Being looser, let's just say.

• 1:32:23Speaker 01

  You're not gonna do anything until you have to. You're you're completely necessity driven. So come up with a necessity and you will. Like, for example, if your mother was sick and you needed an amount of money you don't have, and you thought you're gonna die without it, my bet you find a way to come up with that money one way or another because of your necessity frame. You would do that anyway, but you would do it because of the necessity frame. It doesn't matter if you didn't have it, you'd find a way. You just don't have that approach about abundance.

• 1:32:50Graham Stephan?

  So in that case, does it make sense for me hypothetically to go and get a really nice house and just splurge on it, put myself out of my comfort zone, just to force myself to to pay for it?

• 1:33:02Speaker 01

  I don't think so, because I don't think you'll be happy, because you'll be fretting about the thing constantly.

• 1:33:06Graham Stephan?

  Okay.

• 1:33:06Speaker 01

  It's like you need to do something consistent with your current values and rules. And my, I would never say my values and rules are the ones that you should have. That worked for me when I was growing up and I was like, I wanna, I grew mentally, emotionally, spiritually, but it's like financially, can you really grow in that area? Because I grew up so poor, and I remember saying to my friends when I was growing up, it's like someday I want to race camels between the pyramids. And so by the time I was nineteen, twenty, I made a certain amount of money. I thought it was a lot of money then. And I went back to my friends, I said, let's go to Egypt, I'll fly us all there, we're gonna race camels to the pyramids. It was like, oh, easy for you. What do you mean easy for me? Well, you would call us money. I said, well, no, I'm not asking you to pay anything. Yeah, but you got all this money. I said, well, I wear my hats off, I want to share with you.

• 1:33:49Speaker 01

  And so for a short period of time, I got rid of all the money in my life. Not consciously, I sabotaged everything, because I really wanted love. And I grew up thinking my parents left each other because there was never any money. I thought that was the source. They would have left each other anyway, I realize now. So it's like, after a while, though, one day I woke up and thought, if you can be more spiritual, should you, of course, if you give me some more intelligence, should you? If you can be more giving, should you? If you can be more prosperous, should you? Yeah, well, the answer is yes, yes, yes, yes. If he's stupid not to be, in my opinion. So it's like I have the capacity to grow in any area, let's grow in this area too. And I think for the two of you, though. I'm not here to tell people how to live. I'm here to say, tell me what you want to do and I'll show you ways to get there. His way of doing it is going to be miserably along the way and control.

• 1:34:34Speaker 01

  If he went and bought himself a big house, I did that. I went and bought a big house. And I was like, this is where my family is going to grow up. I bought the Delmar Castle, literally a castle built from castles in Europe overlooking the ocean in San Diego, California. And I was like, I didn't have the money for that. I literally leveraged everything I had to get, you know, a land contract for this place. And I had like, I forget it was like $15,000 a month payments. This is like 40 years ago. So I've been paying $500 a month was my rent before that. And it's like, and well, that wasn't all. Every four months, there was an 80,000 and then 100, then $150,000 chunk that I had to come up with. I didn't have all the money. The guy who sold it to me, he was going to sell it to one of these Saudi Arabian princesses.

• 1:35:18Speaker 01

  It was during 1984 Olympics and they came down, we're looking at it. And I was like, I was leasing it just for a month. And mine's like, no, my family is going to grow up here. We're going to find a way. And so I figured out how to sell this, buy this thing for this guy with literally no money down, not bill money down. $40,000, I wrote a check for $4,000. He's like, no, you're missing some zeros here. But he found out how much money I had in total. And we give him every penny and commit to all these payments. And I figured out how to do it. It was not comfortable by any way, but I grew like you can't imagine. It was incredibly uncomfortable. I said, this is where my family is going to grow up. This is going to be a metaphor for the abundance I have spiritually, emotionally in my family. I want them to have that in terms of the environment they grew up because I grew up in a pretty rough environment. And it worked for me. It would never work for him.

• 1:36:03Jack Selby?

  How would a necessity mentality grow a business? Like how, what, how could we?

• 1:36:08Speaker 01

  By him seeing what's necessary. The way you're going to influence him is showing him things that he'll see as necessary. You'll do it because it's possible. He'll do it because it's necessary. And there's many meta programs, by the way, that's just one of them. Like there's some people don't get along because if I, if I showed you.

• 1:36:26Speaker 00

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• 1:36:51Speaker 01

  I don't have a pen here I could show you. What if I showed you two rectangles, you know, up like this and one on its side? And I said, what's the relationship of these three rectangles? Some people say they're all rectangles. Some people say they're all written by you. Some would say they're all on the same page. In other words, they're all the same. Some people say they're all different. You wrote them at different times. They're different sizes, right? They were in different moments. So some people look at life and how it's the same to relate to it. Some look at it's different. And most people have a mixture. Some people say, well, two of them are alike, but one's different. Sameness with exception. And some will say, well, one's different, but two are alike. They look first for the difference than what's alike.

• 1:37:33Speaker 01

  But if you get somebody who's a total sameness person with someone who's a total miss, we call it matching and mismatching. If you're a total matcher and you're in a relationship, somebody's mismatching everything, they drive you crazy. In a business, you have to shut the mismatcher up and have them open their mouth. Once the plan is laid out, you want them to mismatch them. You want them to try and tear it apart. But that's just another meta-program. There's another meta-program that has to do with like, what convinces you? Like, do you have to see something to become convinced? Do you have to hear it? Do you have to read it? What's the substance? And then the next, the most important thing is how often? Some people hear it once and then they're convinced. Some people have to hear it three or four times. Some people have to hear it over a period of 60 days, 90 days. Same people, every time they hear it, you have to re-convince them. Right?

• 1:38:16Speaker 01

  So there's these patterns in the mind that are really critical to understand because they help you understand how people are wired differently. And instead of being frustrated with them, especially if you have kids, that's what it would really be interesting for you. It'll help you go, oh, no, they're wired differently in this area. And then you can find different advantages. Like in Chinese medicine, they have different archetypes that they use. They have, some people are water, some people are fire. They have different qualities. And some of them you may not, you not relate to. But when you understand these five archetypes, you're able to go, oh, well, that's, that's the water in my life, you know? I get it. I'm not like that. But you begin to create, build an appreciation, excuse me, versus a judgment. So I, I think. The more you can understand about human psychology, the more you can get along with people,

• 1:38:59Speaker 01

  you can have positive influence with people, you can meet their needs, which really makes them happy and you happy, and the more you can grow a business, if that's important to you.

• 1:39:08Graham Stephan?

  Thank you. This is honestly, this I've been looking forward to this for a very long time. And just to be able to shake your hand and have you on.

• 1:39:16Speaker 01

  Well, thank you.

• 1:39:17Graham Stephan?

  Seriously.

• 1:39:17Speaker 01

  I'd like to promote with you guys, you know, once a year I do a program.

• 1:39:20Graham Stephan?

  Yeah.

• 1:39:21Speaker 01

  That's for free. I started during COVID and as they're shutting down all the stadiums around the world, I was like, you know, I have plenty of other businesses, but this was my mission. So we built the studio with a 50 foot high ceilings, a 25 foot high LED screens, point six seven, highest resolution. And I said, that's kind of, we're going to put on a three day seminar for free for people all over the earth. And we had, we now have an average of 1.3 million people every year that do it. It's my seventh year doing it. And literally we have 193 countries participating. It's just two and a half hours a day. So it's like a mini seminar for three days in a row. And it's called the time to rise. It's like time to rise up and reclaim your life. And it shows you like most people in New Year's, they go out and they, you know, they set some

• 1:40:04Speaker 01

  goals or dreams and they don't fall through on them. Here you get clear what you want, what's been stopping you. You get a plan together and we do these transformational processes each day. So it's like, it's like going to a movie, only the movie transforms your life for three days. And I love it because we get, people go online, you know, during the night and they leave videos of what they've done. And you see people's lives transform from every walk of life people that do. So my next one's coming up here, January 29th through the 31st. And it's like the middle of the day, I think 2:30, but we have people from every country in the world that participate. And there's absolutely no charge. It's not basically free. It's completely free. But it's my way of trying to give back to a mass audience of people. And I love having a million people, having these transformations each night and seeing all these changes that

• 1:40:48Speaker 01

  people share. And it builds quite a neat community as well.

• 1:40:51Jack Selby?

  I would highly recommend you guys look more into Tony Robbins if you have not already. And we're going to link down below all of the things that you just referenced. So you guys can go see that that online seminar. You could also see any of his books. All of that stuff will be linked down below. Remember it's January 29th through the 31st.

• 1:41:08Speaker 01

  Then go to timetorisesummit.com, timetorisesummit.com. Make it registered, no cost for them to be able to participate. And you'll get a chance to get an inside experience of this at no charge. But one that starts your year off right, which is really cool.

• 1:41:21Jack Selby?

  Amazing. Thank you so much.

• 1:41:23Speaker 01

  Thanks, guys. We've enjoyed the time.

• 1:41:24Jack Selby?

  Cool. Until next time.

• 1:41:25Speaker 01

  You guys are great.

• 1:41:26Jack Selby?

  Thank you guys for watching.

• 1:41:36Speaker 07

  This fall, discover why there are two sides to every pancake story at Cracker Barrel. The edgy side, created by the golden crispy edges. And the softer side, made up of those warm fluffy centers. So slow down, make time to bring in the family, day or night, and try the new Sweet Cream Caramel Apple Pancakes. Three of the world's best buttermilk pancakes topped with fried cinnamon apples, caramel drizzle, and sweet vanilla cream. Then dig in and write your own breakfast story. Welcome home to Cracker Barrel.