Charles Duhigg: How to Unlock the Secret Language of Connection

Conversation matters—but it only matters if you understand the nature of conversation itself. But how can we improve conversation to better connect and solve the problems we face? Charles Duhigg, a Pulitzer Prize-winning journalist and author of The Power of Habit, shares insights on improving communication in his latest work, Supercommunicators. With degrees from Yale and Harvard Business School, Duhigg has contributed to prestigious publications like the Washington Post and the New Yorker. In "Supercommunicators," he explores the neuroscience and psychology shaping our interactions. Supercommunicators comprehend the scientific intricacies of human connection. They understand that we engage in one of three conversations every time we speak: What is this really about? How do we feel? And, who are we? The linchpin for establishing connections, deciphering unspoken nuances, and ensuring active listening lies in comprehending the underlying neuroscience and psychology influencing our conversations. The discussion covers critical concepts like looping for understanding and the matching principle. We explore practical steps for navigating challenging conversations, highlighting the importance of physical mirroring and emotional matching in effective communication. Charles underscores the significance of connection, revealing that a thriving dialogue hinges on comprehending the other person's perspective rather than focusing on persuasion. Show notes + MORE Watch on YouTube Newsletter Sign-Up Today’s Sponsors: Inside Tracker: Get 25% OFF all Inside Tracker tests 👉insidetracker.com/richroll Camelbak: Use code RICHROLL for 20% OFF 👉 CamelBak.com AG1: Get a FREE 1-year supply of Vitamin D3+K2 & 5 FREE AG1 Travel Packs 👉 drinkAG1.com/richroll Go Brewing: Get 15% OFF with my code Rich Roll 👉gobrewing.com/discount/richroll Whoop: Enjoy a FREE 30-day trial 👉 join.whoop.com/roll Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Rich Roll?

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• 1:05Speaker 01

  Can we role-play it a little bit?

• 1:06Rich Roll?

  Okay.

• 1:07Speaker 01

  I eat meat. You believe very deeply in a plant-based diet. We're gonna have a podcast conversation today. And I want you to know, like, some of the stuff I'm gonna say-

• 1:14Rich Roll?

  It's gonna be hard, it's gonna be awkward. Charles Duhigg honors all of us today with an invaluable, insight-packed discourse on how to foster meaningful conversations.

• 1:27Speaker 01

  Human beings, our superpower is communication. That is what has made our species so successful. The goal of a conversation is not to win. It's not to convince the other person. It's simply to understand what they're trying to tell you.

• 1:40Rich Roll?

  Charles is a Pulitzer Prize-winning journalist, author of The Power of Habit, which was a literary sensation that spent an astonishing three years on the New York Times Bestseller list. And his newly released imprint is Super Communicators, all about the neuroscience and the psychology that shapes our interactions and our connection with others.

• 2:02Speaker 01

  Miscommunication happens because we're having different kinds of conversations at the same time, so I literally can't hear you. The key is that when we do want to have a conversation, to know how to do it.

• 2:16Rich Roll?

  Well, it's really nice to meet you. I'm honored that you made the trek down here. I appreciate it. And I have to say, like, you are like at the focal point of important issues and talking about things that matter.

• 2:31Speaker 01

  That is really kind of you to say.

• 2:32Rich Roll?

  So it's a little scary to sit across from you.

• 2:35Speaker 01

  I feel the same way. I've listened to probably half your podcasts and my wife is an absolute super fan. So, so believe me, I feel the same way.

• 2:44Rich Roll?

  Yeah, that's great. I love how you brilliantly weave story and storytelling into your narratives. And when I think about your work and some kind of comparable authors out there, I mean, there is connective tissue with people like Malcolm Gladwell and Michael Lewis and Adam Grant and even a little Sebastian Younger. Like, you have this whole history as a, basically a war correspondent, right? And all of that, you know, you can feel that page to page in your books. And what's great about them is you're tackling big, important subjects, but also subjects with practical meaning for our everyday lives.

• 3:27Rich Roll?

  And the way that you integrate story into it makes them page turners when they could be more like textbooks because the studies that you're citing and, you know, the kind of research that goes into these could come off as dull, but they're actually really fun books to read.

• 3:44Speaker 01

  Oh, thank you. That is really nice of you to say. And, I mean, it's interesting, one of the things that led me to start writing books was that I was reading a lot of scientific studies and I would see them and I would say like, "This is fascinating and this is such an interesting idea and it can help me so much." And then, four hours later, I would forget it completely, right? Like, I could not remember what I was, I couldn't explain it to my wife or to my friends and I certainly couldn't integrate it into my life. The thing I love more than anything else is storytelling. I just find it fascinating. And the thing about stories is that it's like a delivery device for an idea that lets you remember the idea. Right? If I tell you some big insight apropos of nothing, it's just in one ear out the other. But if I tell you a story about myself...

• 4:28Speaker 01

  That delivers that insight, and particularly if that story has like a beginning and a middle and an end, you hear me struggle with it, you hear me make mistakes. For some reason, it's just so much easier to

• 4:36Rich Roll?

  That's what locks in.

• 4:37Speaker 01

  Yeah.

• 4:37Rich Roll?

  That's the way humans learn.

• 4:39Speaker 01

  That's exactly right.

• 4:40Rich Roll?

  And it's something that I try to kind of model and practice here on the podcast. And it's not unrelated at all to the subject matter of your new book, Super Communicators. How do I contextualize this? I have this mantra, which is basically, "Conversation matters."

• 4:57Speaker 01

  Yeah.

• 4:58Rich Roll?

  I take conversation very seriously. I have an idea of how I like to structure these conversations. And what your book kind of informed me of was the many ways in which I was already subconsciously practicing many of these tools that you relate. But you provide this framework and this structure to all of this, and it's all backed by science. And I learned a lot, and I also learned how I can improve as a conversationalist. And this notion kind of crept up as I was reading your book, which is that, yes, conversation matters, but it only matters if you understand the nature of conversation itself, right?

• 5:36Rich Roll?

  And for me, to your point around storytelling, in this podcast format, my approach is and has always been that the emotional connection has to come first.

• 5:48Speaker 01

  Yeah.

• 5:49Rich Roll?

  The information that the guest is intending to impart is a byproduct of that emotional conversation. I think a lot of podcasters and interviewers do the opposite. They're all about the information. The emotional connection is really not considered or not adequately considered. And for me, I've got to be able to figure out how to like lock in with this person and then trust that whatever information is meant to be imparted will be imparted as a result of that. And of course, that emotional connection is often accomplished through the sharing of stories. I'm practicing one of the principles in your book. I very intentionally led with this idea that you scare me and you intimidate me as

• 6:33Rich Roll?

  a demonstration of vulnerability, because I can't expect you to be vulnerable if I don't lead the way with that. So I'm trying to set the table. I'm practicing, you know, the principles in this book to try to create a situation in which we can have a learning conversation.

• 6:49Speaker 01

  I love it. Oh, my God, you are amazing.

• 6:52Rich Roll?

  So, Charles.

• 6:54Rich Roll?

  What is this conversation really about? What are we doing? What are we gonna do here today?

• 6:59Speaker 01

  So that-

• 6:59Rich Roll?

  Should we set an agenda and some goals and some guidelines?

• 7:03Speaker 01

  Well, okay, so I would suggest we, there's two things that would be helpful. An agenda might be like a little bit too formal, or goals might even. In some cases, goals are good. But I think that there's like, um, there's a mood, right? Like, are we, are we gonna be formal? Are we gonna be casual? Are we people who are having a conversation? Or is this an interview? Like, figuring that out. And oftentimes, we just figure that out just by conducting experiments. Like, seeing, if I interrupt you, do you, do you react poorly? Or do you welcome it? If I laugh, do you laugh back? And then the second thing is, more than goals, I think, is, what do we want to get out of this conversation? Right? Like, one thing is to talk about my book, because I'd love for people to know about the book.

• 7:48Speaker 01

  But the other thing is, like, I genuinely want to know you better. I've listened to you, and I think you're a fascinating person, and you have fascinating ideas. And like, understanding how you see the world differently from how I see the world is definitely a goal that would feel very rewarding to me. And it would feel like we had a connection. Is that-

• 8:07Rich Roll?

  Yeah, I think so. If I'm going to recite my goals, or what I'd like to get out of this, obviously, I wanna cultivate a dynamic that, that is helpful for the listener, that they're gonna get something actionable out of this, that they'll be entertained, that they'll be motivated to go learn more by, by checking out the book and your other work. But I think if I'm being really honest, Charles-

• 8:33Speaker 01

  Yeah.

• 8:34Rich Roll?

  What do I really want out of this conversation? And as embarrassing as it is to admit, I would say that I wanna come off sounding like I know what I'm talking about. I wanna sound smart in your eyes. And maybe more than anything, Charles, I want you to like me.

• 8:54Speaker 01

  I told, I, you are exactly right. You put it so much better than I do. We want the other person to like us. Can we do an experiment?

• 9:01Rich Roll?

  Yeah.

• 9:01Speaker 01

  Okay, so, so you had told me something kind of vulnerable. One of the things that comes up in the book, as you know, is that- Our brains are hardwired that when we see vulnerability, we listen more closely. And when that vulnerability is reciprocated, it's easier to trust and like the other person. As I was driving over, I was thinking about like, where does this book come from? And I remembered, there's a, there's a number of incidents, but there's this one that I've actually never talked about before, which is my wife and I were on vacation in Florida, which was weird because it's not like we like Florida or really go there very much. But we got into this screaming fight in a hallway about money, which again was like super strange because it's not like something we fight about. We don't, we're not really fighters.

• 9:46Speaker 01

  And for some reason, I hadn't thought about this for years and it just popped into my mind and I was like, you know, what we were really talking about were emotions. Like we were talking about the fact that like Liz feels scared that she doesn't understand. That's my wife doesn't feel scared that she doesn't understand money. I feel frustrated that I don't have someone to talk about money with. If we had just started the conversation by saying kind of like what you just did, just saying, actually like, let's talk about our emotions and our marriage and how we're relating to each other right now, it would have been so much better. But instead, we started talking, we, we were going to have this emotional, instead of having an emotional conversation, we had an emotional conversation that was disguised as a practical conversation and it was disastrous.

• 10:29Rich Roll?

  Yeah, there's a whole thing in the book about this, right?

• 10:32Speaker 01

  Yeah.

• 10:33Rich Roll?

  I mean, once those emotions take over and you know, the horse is out of the gate, it's really hard to, you know, kind of reel that back and get each other under control with some kind of grounded understanding about what's really going on. But the guiding principles that you lay out about how to prevent those types of conversations from spiraling out of control, I found to be very helpful as well as like the interesting research and statistics around married couples and divorce rates and the things that lead to, in the, in the conversational context, things that lead to couples staying together or connected couples staying together or splitting up.

• 11:11Speaker 01

  We're living through this golden age of understanding communication, really like we never have before because of advances in neuroimaging and data analytics, how easy it is to actually collect data about conversations. We can record them now and transcribe them. And as a result, there's all these things that you're exactly right, that we do intuitively. Like human beings, our superpower is communication. That is what has made our species so successful. We all have instincts, hardwired by evolution, on how to communicate. And we do them sometimes, right? Sometimes we're super communicators. We walk into a room and we know exactly what to say. We're sitting down with a friend. We know exactly how to connect with them. But then other times, we don't. We really want to connect with someone and it just, it just doesn't happen.

• 11:56Speaker 01

  And the people who are super communicators more consistently, it turns out are just the people who have thought about it a little bit more deeply. Right? They've come up with habits for themselves, like asking questions more, laughing when someone else laughs, laughing apropos of nothing. Most importantly, matching the kind of conversation we're having. And that makes all the difference.

• 12:17Rich Roll?

  Do you think that it's a conscious practice of trying to learn? Or is it something innate within these people? Super communicators are people who are, are by default empathetic people, who are interested in connection and have a high degree of emotional intelligence. So they're, they understand people on some level.

• 12:42Speaker 01

  I had the exact same instinct, which is there are some people, like I have a friend named Greg. And the way to, the way to figure out who like, what a super communicator is, is just think for a minute, like if you were having a bad day, who would you call that you know would make you feel better? And there's probably someone who, is it someone pop in your mind?

• 12:58Rich Roll?

  Sure.

• 12:59Speaker 01

  Yeah. Okay. So can I ask who it is?

• 13:02Rich Roll?

  No, I'll keep that. I don't want to.

• 13:04Speaker 01

  Sure.

• 13:04Rich Roll?

  Yeah.

• 13:06Speaker 01

  That person is a super communicator for you. And they're probably a super communicator in general. And for a long time, I thought this was something that like my friend Greg, I thought he was just born this way. But like study after study shows, that is not right. Actually, communication and being a super communicator is just a set of skills that literally anyone can learn. And the same way that like, even if you weren't athletic as a kid, you can learn to become an ultra marathoner, you can, you can become an athlete just by practicing it. That's what communication is. Nobody is born with a high EQ. Nobody is born with the ability to like, connect with other people. Rather, it's something that they've thought

• 13:50Speaker 01

  about a little bit, and they've practiced a little bit, and they have a, they have an idea in their head, and that idea becomes an instinct and a habit. And so, any of us can do this.

• 13:59Rich Roll?

  So, explain what a super communicator is, then?

• 14:02Speaker 01

  So, a super communicator is someone who manages to connect with you in the most unlikely settings, or in the most likely settings. But mostly what they understand is that there are, that when we have a discussion, it's not actually a discussion about one thing. Rather, it's a discussion that contains many different kinds of conversations. And those different kinds of conversations fall usually into one of three buckets. There's these practical conversations, you know, what are we really talking about? Let's make plans or fix problems. There's emotional conversations, how do we feel? And there's social conversations about who are we? And what super communicators are really good at is they're good at diagnosing or figuring out or detecting what kind of conversation

• 14:46Speaker 01

  is happening, and then matching the other person, and inviting them to match themselves. Because when we match, when we're having the same kind of conversation at the same time, we become what's known as neural entrainment, right? Communication is basically, I have an idea or a feeling in my head, I want you to experience that same idea or feeling. And if I do it well, our brains actually start to look alike. You know, if neural, neural studies will show that people will begin thinking alike, and the more closely they think alike, the better they understand each other. In addition, like, our pupils will start dilating at the same rate, which is probably happening right now, even though none of us, neither of us are aware of it. Our breath patterns will start matching each

• 15:28Speaker 01

  other, our heart rates will start matching, the electrical impulses along our skin will become similar. Neural entrainment...

• 15:36Speaker 01

  Feeling the same thing at the same time is what communication is.

• 15:40Rich Roll?

  Hmm.

• 15:41Speaker 01

  And super communicators understand that. And they take steps to try and accomplish it. Rather than trying to convince you I'm right, or rather than trying to win the argument.

• 15:52Rich Roll?

  Beneath the surface, though, this is really about connection. It's almost like the communication piece or the conversational piece is a Trojan horse for helping people better understand how they can feel more connected to other people.

• 16:10Speaker 01

  Absolutely.

• 16:11Rich Roll?

  And I have to imagine that's a big reason why the afterward, the final part of the book is really just about connection and its relationship to happiness. Because if you can learn to better communicate, you will feel more connected to the people you care about and to other people perhaps that you wouldn't suspect you would be able to connect with. And over time and overall, that leads to greater life contentment.

• 16:40Speaker 01

  And longevity and yes. So the end of the book talks about the Harvard Happiness Study, which has been going on for almost 100 years now, a little bit actually over 100 years. And what they've done is they've tracked people throughout their entire lives. And they, it started, it was called the Grant Study when it started, and they had this hypothesis that like if they could measure everything and track who was healthy and who was financially successful and who lived a long time and who was happy, they would figure out what the determinants of success are. And they came up with all these hypotheses.

• 17:11Rich Roll?

  It was like started in like the 50s, right?

• 17:13Speaker 01

  Actually, even earlier, even earlier, it started right before World War II. And it was started by this guy who started a 25 cent store. He funded it, the grant. And then ended up hating the thing and no longer giving them any money. But what's interesting is that they had all these theories, the theory, like again, this is like early 1930s, that if you come from a two-parent family, you're going to be more successful and healthy as you grow up. If you come from the right stock, from prestigious family, then you're gonna, you're gonna have more success in life and live longer. That if you come from a poor, broken family, that you're probably gonna have mental, mental health issues. They had all these hypotheses, and they tried to prove all of them. And

• 17:56Speaker 01

  they found that there was only one piece of data that correlated with future success and happiness and longevity. And that was how many people you are connected to when you're 45 years old. So if you are connected, genuinely connected, to a lot of people, not like, "I do business with you," but like, "we know each other, we hear each other, we like each other." If you're connected with enough people when you're 45 and earlier, right, because you gotta lead up to 45, by the time you're 65 and 70 and 75 and 80, you're like three times as healthy as everyone else. You're living longer.

• 18:33Rich Roll?

  Yeah, that's astonishing.

• 18:35Speaker 01

  It's crazy, right? And, and the question is, so how do we connect? And for 90% of situations, we connect through conversation. And being connected doesn't mean I have to talk to you all the time. I have a great friend named Don, and whom I love. I probably talk to him once every two months. But every time we talk, it is a great conversation. And I feel as connected to him as anyone on this planet.

• 19:02Rich Roll?

  There's a sense that when someone's writing about conversation, what they're really talking about is negotiation. And, you know, you say in the book, like, every conversation is a negotiation, but that doesn't really...

• 19:21Rich Roll?

  Speak to the thesis of the book because I think there's a mistaken sense and perhaps a lot of people will be led to this book because they're thinking, I need to know how to go into my next meeting and like own the day.

• 19:32Speaker 01

  Right.

• 19:32Rich Roll?

  Or like it's sort of from a, you know, you're a business writer, like all these business people are gonna pick this book up and like, you know, I need to figure out how to dominate people and this is gonna be my tool.

• 19:42Speaker 01

  I'm gonna tear his face off.

• 19:43Rich Roll?

  They'll be, you know, hopefully gleefully surprised that there's a lot more in here. It's not necessarily about convincing people that you're right and everybody's wrong. It really is figuring out how to be more connected to other people. And I'm wondering, has anybody else like written a book on conversation for the sake of connection without some kind of external, you know, goal, like a pecuniary goal being the real driver behind the discourse?

• 20:13Speaker 01

  There's a couple of books out there and actually my favorite one is this book called Difficult Conversations by the folks from the Harvard Negotiation Project. And it's interesting you mentioned negotiation because you're exactly right. When most people hear the word negotiation, they think of a situation where we are fighting over something or my goal is to beat you or to win, right? A zero sum game. But within psychology, there's this thing known as the quiet negotiation, which usually happens at the start of a conversation, where the goal is not to win, the goal is simply to understand what you want out of this conversation. Right? To understand why you're talking to me. And so both people can win if we both walk away with an understanding.

• 20:57Speaker 01

  And the way that it happens is it happens through a negotiation where I'm, I conduct experiments, right? Again, I interrupt you or I laugh and I see how you react. When you laugh, I might laugh back, even if you didn't say anything funny. In fact, most of the time when we laugh, it's not a response to something funny. It's to show the other person we want to connect. That is a negotiation where we're trying to figure out what are the rules for this conversation? Like what are the rules of how we treat each other? What are the rules of like what the goal is? And what's really important and the reason why I think the fact that this book Difficult Conversations came out of the Harvard Negotiation Project is people who are professional negotiators, they understand that the goal is not to win.

• 21:40Speaker 01

  The goal is to figure out, to understand the other side. Because only if you understand the other side, can you figure out what, what plan is going to work? What offer they're going to accept? If you go in trying to win, you're denying yourself the most important piece of information, which is what? How does this other person see the world?

• 22:02Rich Roll?

  And that involves a, a deeper dig probably than most people realize. So when you talk about the three types of conversations, what is this really about? How do, how do we feel or, you know, who are we? Of course, every conversation is some blend of those.

• 22:19Speaker 01

  Absolutely.

• 22:19Rich Roll?

  It's not a, you know, hard and fast rule between those three distinctions. And even the most, uh, you know, what are we really talking about? Practical conversation, um, probably has some subtext that relates to identity and, you know, some emotional, you know, kind of conflict.

• 22:39Speaker 01

  Absolutely.

• 22:40Rich Roll?

  It's not about like, which, which car should we lease? Maybe it's about wanting to feel like they're not being financially threatened, or that their children are going to be safe, or, you know, how this car reflects on who they are and how they will be perceived by their neighbors and their colleagues. Like, you know, even the simplest things have a lot going on beneath the surface. And becoming skilled at understanding that and asking the right questions to get at that when it's not clear, really is the roadmap to successful, um, meeting of the minds.

• 23:14Speaker 01

  Absolutely. And, and I, I love that you mentioned asking the right questions because, first of all, one thing that we know about habitual super communicators is that they ask 10 to 20 times as many questions as the average person. And many of the questions are things like, like, what did you make of that? Or that's interesting, what, what did you say next? Like, there are these questions that are so casual, we hardly even register them as questions. But they're inviting us in, they're inviting us to say more. They also tend to ask what are known as deep questions. And a deep question is something that asks someone to talk a little bit about their values, their beliefs, or their experiences. Because in doing so, they first of all, tell you who they are.

• 23:56Speaker 01

  But second of all, they oftentimes say something a little bit vulnerable. And when we hear the phrase, deep questions, we might think like, oh, that's so intimate, like you're, it's a tough. But like, a deep question can be as simple as saying to someone, Oh, Rich, I know that you are a lawyer. Like, did you always want to practice law? Like, what was the moment when you decided to go to law school? Or what did you love most about law school?

• 24:18Rich Roll?

  Mm-hmm.

• 24:19Speaker 01

  Those three questions, they're super easy to ask. They don't seem overly, overly familiar. But what I'm asking you is, I'm asking you about your experiences that led you to law school. I'm asking you about your values, what you valued out of law school. I'm asking you about your beliefs, that you decided to go study the law instead of doing something else with your life. And when you respond to me, you're telling me who you are. Like, the difference between someone who says, "I went to law school because I really wanted to earn a good paycheck and provide for my family," and someone who says, which is practical, that's a practical conversation, and someone who says, "I went to law school because I saw my father get arrested, and I wanted to fight for the little guy," which

• 25:01Speaker 01

  is much more emotional and sometimes social. That obviously tells me so much about who you are. At that point, I know what kind of conversation we should be having. I know who, I know how you see the world, a little bit.

• 25:14Rich Roll?

  Mm-hmm. The example that you give of the jury deliberation, I think illustrates this pretty well. What was that guy's name? The guy who was on trial, Leroy?

• 25:25Speaker 01

  Yeah, Leroy Reed.

• 25:26Rich Roll?

  Leroy Reed. And the very deft way in which the, what do you call them? Chairperson for the?

• 25:35Speaker 01

  He was actually just a juror.

• 25:37Rich Roll?

  He wasn't even, yeah, he wasn't even the?

• 25:38Speaker 01

  The foreperson, no. He was literally just one of the jurors.

• 25:41Rich Roll?

  But his persistence in asking all of these questions and kind of nudging people into uncharted terrain and getting people to see things a little bit differently is a pretty fascinating example of the point you just made.

• 25:55Speaker 01

  Well, and what I love about that story, like, this guy, so this is a jury of a guy who had been arrested for carrying a gun as an ex-con and had severe mental disabilities. And so it was unclear whether he even knew that he was committing a crime or knew that he had a gun. He never took it out of the box. And he got it only because some magazine had said he needed to do that to become a private investigator. So, so he gets arrested for that. He's going to get sent back to jail, and the jury, of course, has to be unanimous. Either acquit him, or send him, or find him guilty. And they're at each other's throats. They disagree with each other. And then this one guy, this juror, who by the way, everyone else thought was super weird. Like, most of the people in the room were like, worked in factories or stay-at-home moms. This guy was a university professor

• 26:40Speaker 01

  who studied dairy da. Like, he came off as like, very foppish and like, everyone else was like, that dude was weird. He kept on talking about Kafka. What he did is exactly what you just said. He asked these questions, and they seemed like easy questions. But he was listening to what people were saying. And what he recognized is, half this room cares about safety, and so they want to follow the letter of the law. Like, they just want to figure out what the law says and apply it. The other half of the room cares about justice and about fairness, and they don't care what the law says. They want to figure out what feels right to them. And so I have to talk to these two groups differently. They can align, they can come together, but on their own, they're

• 27:22Speaker 01

  just going to conflict with each other. They're going to miscommunicate. But if I talk to the safety one in a practical way, and if I talk to the justice group in a more emotional way, then I'll be able to see what they, help them see what they have in common. And they ended up coming to a verdict.

• 27:38Rich Roll?

  Do you think that he was trying to drive it in one direction or another, though?

• 27:43Speaker 01

  No, I don't. I don't. And I think what's really interesting is, there is this real question, right? Like, is this manipulation? Is, I mean, I think you got at this before, like, is learning to become good at communication mean really just a Trojan horse for being good at manipulating other people? And I think the truth of the matter is, once or twice, you can use communication skills to manipulate someone, but we almost immediately sense what's authentic and what isn't, right? This is like, the most finely tuned thing in our brain, by evolution, is to figure out what's authentic. And in that case, he had an opinion, but he realized that if he tried to use this technique to force his opinion on others, they were going

• 28:26Speaker 01

  to rebel. They weren't going to listen to him. They weren't going to see him as an honest broker. And we're all poised to distrust other people. And so, so in order to use the tools of communication in a genuine, genuinely effective way, you kind of have to be authentically wanting to communicate with other people, wanting to understand what they're telling you.

• 28:46Rich Roll?

  That's an important point to make because it is, it did come up when I was reading the book. This is a sort of how to manual. Like if somebody really wants to, you know, amp up their game and how they're going to drive somebody to a certain kind of conclusion in a manipulative way, like, there's a lot of tools in here that could help that person. Of course, our innate human ability to read authenticity or to, you know, detect manipulation, hopefully is a stopgap on that.

• 29:17Speaker 01

  I think so.

• 29:18Rich Roll?

  But it's sort of like, even when you emailed me at the beginning, "Oh, like, I love the show, my way," and I'm like, "It seems genuine, it seems authentic."

• 29:24Speaker 01

  But it's BS.

• 29:25Rich Roll?

  Is this like, you just wrote this book on this thing, you know, and here we are sitting here.

• 29:31Speaker 01

  Curious only hear from you when you need to, when you have a book you want to sell.

• 29:35Rich Roll?

  Right.

• 29:36Speaker 01

  No, I think, I think that's totally legitimate. And, and what's really interesting is that, so there's been all these studies that look at how, how do people react to, to various offenses? And if you, if you're walking past me and you accidentally kick me, I'll be upset, but I won't be that upset. But if you walk up to me and you kick me on purpose, I'll be much more upset. The worst thing of all is if you come up and you say, "I'm not going to kick you," and then you kick me. I will be five to 10 times more upset because I feel like my trust has been violated. And this makes sense because in a society, the way a society works, the way evolution

• 30:17Speaker 01

  has shaped our brains, is that we can't police everyone all the time. And so when somebody steps outside of the norms of fairness, we need to overpunish them. We need to feel so betrayed by that, that we hold it against them. Now, one consequence of that is that we all have this like nuclear, like betrayal thing in our head that can be set off, is that sometimes we're more suspicious than we need to be.

• 30:45Speaker 01

  And so when someone is trying to manipulate us, they can get away with it once or twice. But we detect it really quickly because we've evolved to detect it.

• 30:55Rich Roll?

  It's not a good long-term strategy.

• 30:58Speaker 01

  It's never, I mean, and there's study after study that shows this. I think the other part of it is that like when we genuinely connect with someone, we feel, it feels wonderful, right? Like, like this conversation, like finding someone who like you understand them and they understand you. It just feels so good. Our brain has evolved to make it feel good. That's what has helped us build families and societies and cities and countries.

• 31:22Rich Roll?

  It's contingent upon in-person communication, though. And I think some, maybe, maybe you have a ripple on that or whatever. But the point that I wanted to make is that there's a certain urgency to this book, given the state of affairs, you know, across the world right now. And the nature of discourse, particularly online and the level of kind of acrimony and lack of understanding, lack of empathy, you know, inability to, or, or lack of a desire to truly understand. That's driving a lot of the issues that we're seeing, not just politically, but in almost every, you know, kind of factor of our, of our lives right now.

• 32:07Speaker 01

  Totally. I went to something over, over the holidays. There's 100 people in the room and they asked, and these are all Democrats, and they asked, how many of you know someone who voted for Trump? And one hand went up. Like, that's not, that's not a good case for, situation for our country. Like, you're exactly right. Like, and that's, that's the political, like, the fact that we're having such trouble communicating with each other. We've forgotten something about how to connect with each other. That is deeply troubling for a democracy, for a society, for just...

• 32:43Speaker 01

  A group, an organization, a group of friends.

• 32:46Rich Roll?

  Yeah, I think there's a certain retreat. Like, we're just reluctant to even have those conversations because they're so acrimonious. And time and time again, when we have dipped our toe in or tried to engage on difficult subject matter, it hasn't gone well. And so we just sort of tell ourselves, well, this is pointless.

• 33:06Speaker 01

  And yet, if you go into that conversation saying, "I want to have a learning conversation," by which I mean, "My goal is not to win. My goal is not to convince you that I'm right. My goal is not even necessarily to make sure that you understand me. My goal is to understand what you're saying, to understand how you see the world at least a little bit." If you go into that conversation with that as your definition of success, then that actually, that conversation actually ends up feeling wonderful, right? Like, when you talk to someone and they're honest about who they are in a way, and you're like, "I would never be that person," but it's fascinating to hear them talk about how they see the world. It's not scary, and it's not hard. It feels so meaningful.

• 33:48Speaker 01

  But to do that, we have to go into the conversation and say, "We're going to walk away without either of us convincing the other. All I want to do, for this conversation to be a success, all I want to do is understand why you see the world the way you do."

• 34:10Rich Roll?

  Well, explain the scenario with the gun control, gun rights advocates, because I think that kind of underscores.

• 34:20Speaker 01

  Absolutely. And then I have a question for you, because I think this actually comes up in recovery a lot. And I'd love to hear your thoughts on it, if you're open to that. So, yeah, so a number of years ago, not that many years ago, a group of researchers brought together a bunch of gun rights enthusiasts, people who actually lobbied on behalf of gun rights in their states and in Washington DC, and an equal number of gun control activists. And the goal was to bring them together and not to have them convince each other, not even to have them find common ground, just to see if they could have a civil conversation, a conversation where everyone could walk away from it saying, "I'm glad I did that. I learned something."

• 35:05Speaker 01

  And before they started talking about guns, they taught them some skills. And the most important skill that they taught them was this thing called looping for understanding. And this is a really big, important technique, particularly when you're talking about a conflict with someone. Looping for understanding has three steps. You ask them a question, particularly if you can ask a deep question, even better. You repeat back to them what you just heard them say in your own words. And then the third step, and this is the one usually we forget, you ask them if you got it right. So these are groups that literally hated each other. I mean, these are people who had done battle over laws before and had marched against each other. They bring them all to the room, they teach them this technique, and then they find these, they watch these conversations unfold.

• 35:49Speaker 01

  And somebody says something about AK-47s, I love to take AK-47s hunting because it reminds me of when I went hunting with my dad, and a gun control activist says, let me tell you what I heard you saying, not, I'm going to tell you what I think you should have thought, but rather, I hear you talking about the importance of your family and that guns are a connection to your family. Did I get that right? There's something, again, we have evolved for this. When someone does looping for understanding, we can't help but trust them more because we believe that they're trying to understand us. Equally, what studies show is, we can't help but listen more closely to them because we believe they've listened to us. That reciprocity is kind of an automatic instinct.

• 36:34Rich Roll?

  So in this context, with this group, this disparate group of people, there was some training involved before you allowed these people to engage with each other. And it was conducted sort of as an experiment, can we even do this? And the results were pretty good. Like, it came off as if some of these people were having some of the most meaningful conversations they ever had.

• 36:56Speaker 01

  Absolutely.

• 36:57Rich Roll?

  They felt really connected to these people who saw the world very differently from them. And it was sort of deemed a success. And at the conclusion of this event, the idea was brought up to bring it online.

• 37:09Speaker 01

  Yeah.

• 37:10Rich Roll?

  Like, let's create a Facebook group, and we'll moderate this Facebook group to some extent, and we'll have people on the ready to kind of chime in and, you know, nudge it in one direction or the other if it starts to go off the rails. This experiment, less successful.

• 37:27Speaker 01

  It goes off the rails.

• 37:28Rich Roll?

  Yeah.

• 37:28Speaker 01

  But literally, within 45 minutes of getting online, people were calling each other jackbooted Nazis.

• 37:33Rich Roll?

  The same group of people.

• 37:35Speaker 01

  The same group of people. There were some new people who had come in, but the same group of people are attacking each other. And so.

• 37:42Rich Roll?

  That says everything.

• 37:44Speaker 01

  Well, but they managed to get beyond it.

• 37:46Rich Roll?

  Yes and no.

• 37:49Speaker 01

  So let me talk a little bit about what they found, which is, the problem was that people were coming to the online conversation, assuming that the same techniques and the same rules applied as when they were face to face. And what happens is, every time we change a format of conversation or communication, there's a change in the rules. Most of this is instinctual. When phones first became popular, there were all these articles and books written, saying, "People will never have meaningful conversations on the telephone. It's too weird. You can't see the other person's face. You can't see their expressions." Now, you and I are both Gen X. When we were in high school and middle school, we had phone conversations all the time that were super rich. We learned how to use that channel of communication. And what's interesting is, if you notice how people speak

• 38:34Speaker 01

  on the phone, they speak differently than they speak in person, without realizing it. They over-enunciate. They tend to invest a little bit more emotion in their voice, if they're feeling an emotion. They tend to signal that they're listening much more dramatically. We just learned how to do that instinctually. Our kids are learning how to do that online. So with this group, once they were online, when the moderators were able to go to them and say, "Look, you're treating each other as if you're still back in Washington DC, as if you're still face to face." And as a result, people are getting really upset. You're saying something sarcastic, and you can hear the sarcasm in your head, but they don't read it as sarcastic. They think you're being serious. And so they're getting offended.

• 39:17Speaker 01

  When they say to them, "Change how you're communicating, particularly, change what you focus on controlling." The conversation gets better, not for everyone, right? Like, online is still sort of a cesspool, as anyone who goes on Twitter knows. But for a lot of people, it got a lot better.

• 39:33Rich Roll?

  So where does that leave you in terms of how you reflect on online discourse in general? And the hope that it, you know, could be a little bit healthier than it currently is?

• 39:44Speaker 01

  So the thing that I carry away from it is to say, I need to pay attention to what the rules are for this particular kind of communication, right? Like, writing a letter is different from writing an email, is different from sending a text. They all have their different rules. And they're not hard rules to figure out, right? It's okay to be brusque in a text. It's not okay to be brusque in an email. I need to say, "Dear so-and-so, and thank you so much." But once you start noticing those rules, and once you start holding yourself accountable to them, you start seeing that it makes the communication better. There was one study that was done that was super fascinating, looking at Wikipedia moderators arguing with each other and fighting with each other.

• 40:24Speaker 01

  And they found that if one person just started saying "please" and "thank you" in their comments, like, 40% of the other people would simmer down and would become much more polite. So when you're online in a forum, one of the rules is say "please" and "thank you." But when I'm texting, I don't have to say "please" and "thank you." And if I just pay a little bit of attention and start developing these instincts, what kind of communication is appropriate for what kind of setting, it's gonna get better.

• 40:54Rich Roll?

  It's hard to imagine it's gonna get better.

• 40:56Speaker 01

  Well, okay.

• 40:57Rich Roll?

  All you have to do, I mean, 45 minutes from "that was the most meaningful conversation of my life" to, you know, name-calling. And anybody, you know, who is listening or watching this knows full well, when they leave a comment, or they look at comment sections, or they engage with Twitter whatsoever, it's a hair trigger to go from zero to 100 in terms of acrimony and the like. So there's something weirdly built into our human brains that lends itself to...

• 41:29Rich Roll?

  That rapid kind of descent into bad behavior.

• 41:33Speaker 01

  So, so let me ask about a different setting. Cause one of the things that I've, I've really loved about your writing and this show is talking about your own recovery journey. And I was listening to one the other day and you were talking about when you went to rehab for the first time. I, I, I think it was the first time. And you were there, I think for like six months, is that right?

• 41:53Rich Roll?

  A hundred days.

• 41:54Speaker 01

  A hundred days, okay. And I imagine that day a hundred was really different from day one in terms of how you reacted to the conversations.

• 42:04Rich Roll?

  Sure.

• 42:06Speaker 01

  So what happened? Like what?

• 42:09Speaker 01

  You, you probably, there was part of your brain, I'm imagining, tell me if I'm getting this wrong, there's part of your brain that like someone's telling you something and you're like, you're full of shit. Like, I don't, but like, like this is nonsense, even if I want to change, like you don't hold.

• 42:22Speaker 01

  You're just, in some respects, like that person online who says like, you're an idiot. You, you believe this and you're, you're a Nazi.

• 42:30Speaker 01

  What happened in those hundred days that made you a different listener and speaker?

• 42:39Rich Roll?

  Well, I guess I would say, first of all, like right off the bat, that I went to rehab ready to change. So I had a level of willingness and receptivity. I didn't go in resistant to new ideas and, and being told to do things differently. I was definitely receptive to that. So I wasn't, I wasn't kind of armored up against it. But I guess by day 100, I'd done enough work and had spent enough time with this group of people and these counselors and had already begun to see the results in my own behavior and how I felt.

• 43:22Rich Roll?

  That made me more emotionally invested in the veracity of, of what was being shared with me.

• 43:31Rich Roll?

  I don't know if that answers your question.

• 43:32Speaker 01

  It did totally. So here's what I heard you say. Tell me if I'm getting this wrong.

• 43:38Rich Roll?

  You're doing the, uh...

• 43:41Speaker 01

  You did almost automatically that. You went in, you said you went in receptive for change. And I would actually suggest to you that a lot of people who go online are actually more receptive to change than we think they are. Because they're showing up for the conversation, right? There's some people that just get up to like, you know, be shitsters. But a lot of people show up. If you're having a conversation about gun control with people who disagree with you, there's some part of you that is ready to hear something else.

• 44:08Rich Roll?

  You think? Or you think it's an instinct to try to convince other people that you're right and they're wrong?

• 44:13Speaker 01

  Those aren't mutually exclusive, right? You showed up, I'm sure, again, tell me if I'm getting this wrong. You showed up that first day, and I've heard this in a lot of AA meetings. You showed up that first day saying, "I want to change. And by the way, I know more than you do about myself."

• 44:31Rich Roll?

  Sure, there's a lot of that. I mean, I guess I would say, prior to going to rehab, I'd already been in a lot of AA meetings. And, you know, the first, the first hundred AA meetings I went to, I would say that I went in thinking, "I'm not going to be able to relate to these people. There's nothing they're going to be able to tell me that I don't already know. You don't understand the uniqueness and the severity of my problems. There's nobody here who can help me. I'm here because the judge told me I had to be here." So you're sitting in the back with your arms crossed begrudgingly, but you're there. So to your point, on some level, there is a receptivity to change and doing something different. Otherwise, you wouldn't have shown up in the first place.

• 45:12Speaker 01

  And the other thing I heard you say, and again, I'm doing, now I'm self-conscious about it. Tell me if I'm getting, if I'm...

• 45:18Rich Roll?

  Is this like, as a result of, how many years did you work on this book?

• 45:21Speaker 01

  Three years, three years, yeah. So the other thing that I heard you say, though, is by day 100...

• 45:29Speaker 01

  You felt what it was like to have an authentic connection, to have an authentic conversation. Like, my guess is, if I talk to you on day 100, it's not that you believed everything that everyone was telling you, and on day one, you weren't. It's that you, you felt what it's like to connect.

• 45:48Rich Roll?

  And I think an understanding that that connection is driven by, or is correlated with the extent to which you're willing to be vulnerable, and, and your ability to be present and nonjudgmental in the presence of somebody else's vulnerability. To be able to receive that as well as to give it.

• 46:10Speaker 01

  And I think that the same thing happens in less dramatic ways throughout life, and including online. Like, I mean, we've all had this experience where like, you're emailing with someone, and suddenly they send you something that like, they've clearly thought about, and they've, they've taken time to write this. And suddenly you're like, oh, this isn't just a transactional relationship. Like, we're developing a real relationship. And at that point, you crave that out of that conversation, right? The same way that you learned to crave authenticity and vulnerability. I don't think that it disappears because we're not face to face. And I don't, some of my closest friends are with people that I really only talk to on the phone now.

• 46:51Speaker 01

  But I think that what is key is kind of a humility to say, "I'm gonna let myself experience the pleasure of connection, even when it's not obvious that it should be occurring." Right? "I'm gonna let, I'm gonna go into this Twitter fight. I'm gonna listen to this conversation. I'm gonna try and say something open and vulnerable and honest. And some people are gonna tell me that like, you know, I'm an idiot and flame me. But some people are gonna say, 'Thank you for saying that.'" And I'm gonna let myself invest in them saying, "Thank you for saying that." I'm gonna see there the potential for connection and pour into that.

• 47:32Rich Roll?

  That requires a great deal of optimism, because I think if you're going to do that, you're signing up for just a world of pain that gets packed in with, you know, the few people who acknowledge the goodness in all of that. And not everyone's cut out for that, nor should they be. Like, why subject yourself to...

• 47:52Speaker 01

  And by the way, not everything should be a conversation, right? Like, when I say to my kids, like, "Let's talk about your room." I'm not really looking for a conversation about their room. I'm trying to be polite and telling them they gotta go clean up their room. Not... It's fine to like, recognize when we don't wanna have a conversation, when we just wanna like, shout and scream, or we just wanna listen to other people scream, or say like, "You're just not worth the time." The key is that when we do wanna have a conversation, to know how to do it, right? To know that there's these three types of conversations, that if I ask deep questions, it'll help. That if you're vulnerable, I need to reciprocate that vulnerability somehow. I need to show you that I've heard what you said. I need to prove that I'm listening.

• 48:33Rich Roll?

  Well, on the subject of managing and navigating difficult conversations, let's just use a very practical example. It's Thanksgiving dinner. You're there with the family, and the crazy uncle, and the, you know, like, the whole pastiche of opinions.

• 48:49Speaker 01

  Yeah.

• 48:49Rich Roll?

  Historically, these dinners have not gone well. They go off the rails, politics comes up, whatever it is, right? And it devolves into acrimony and shouting, et cetera. What is... Walk me through a strategy to have a different kind of experience.

• 49:06Speaker 01

  Can we role-play it a little bit? Like, so you're the crazy uncle. You just told me something, something totally crazy, right? Like, either that you think, you know, "All the Democrats should be locked up and thrown into jail. Lizard people rule the world," something like that. It'd be super easy for me to say, like, "That's ridiculous." It'd be super easy for me to try and give you evidence. But what if I said to you, you know, "Can you tell me why... Like, why does that seem important to you? What is it about that that is either scary to you or hopeful?"

• 49:45Rich Roll?

  Uh, which, which opinion are we taking here?

• 49:48Speaker 01

  Whichever one you want. You get to, dealer's choice.

• 49:51Rich Roll?

  Uh.

• 49:52Speaker 01

  Or, or let's do it this way. What do you think is something we, we disagree on? Oh, I eat meat. You eat, you, you believe very deeply in a plant-based diet.

• 50:00Rich Roll?

  Okay.

• 50:01Speaker 01

  So, I could tell you why I eat meat. Like, I can tell you I believe in the protein and like, or I could say like, it seems like the moment you decided to stop eating meat, when you look back at it, what does that moment mean to you?

• 50:21Rich Roll?

  That moment, in retrospect, was a very important decision that in ways I couldn't predict at the time, would completely change the trajectory of my life. But it was a decision that was made at the time out of a concern for my own health and on some level was motivated by vanity. Uh, it wasn't, it wasn't, uh, you know, some kind of, um, uh, altruistic idea that it was the better way to go. Over time, it became something else different.

• 51:01Rich Roll?

  But I think it was something that I see now as a, a kind of symbolic dividing line that's set in motion, a journey towards understanding health for individuals, but also planetarily, to having a, a greater sensitivity around ethics and morality. And it's a decision that has kind of shaped a worldview that, uh, that now I feel, that I, that I feel very strongly about.

• 51:36Speaker 01

  You just told me so much about yourself, right? And like, You told you told me so much about how you see the world and how you see yourself and what's important to you. And let's say this was the conversation over Thanksgiving meal. If I asked you that and you answered that way, and if I said in response, like, and this is actually true. This is what I would say is the the thing that's hard for me is I agree with everything you just said. Like, I actually wish I didn't have this craving to eat meat. And it actually feels like a like a moral failing to me sometimes. My wife was.

• 52:08Rich Roll?

  Yeah, and you're the habit guy.

• 52:09Speaker 01

  I'm the habit guy. I'm the habit guy. I'm supposed to be able to do anything. And like, I there's all these things I struggle with. I struggle with getting myself to exercise. I struggle with eating more healthily because like there are times when I'm just like, I just want a hamburger. Like now, we're having a conversation not about like what we disagree about. We're having a conversation about the fact that we both feel something similar. We both feel like we want to change and sometimes we struggle with change.

• 52:35Rich Roll?

  And I would mirror back to you in a in a good faith gesture of trying to better understand. After I do the repeat back and all of that.

• 52:44Speaker 01

  Right, right.

• 52:45Rich Roll?

  I would say to you, I understand those compulsions around food and how they can be used to ameliorate or treat difficult emotions or how they they are part and parcel of their own habit loops, etc. And I think one of the reasons why initially going entirely plant based worked for me and helped me interrupt those habit loops and build different habits and break the cycle of craving is because they're so binary.

• 53:24Speaker 01

  Yeah.

• 53:25Rich Roll?

  And that and that for me is not unrelated to recovery, which is also binary. Either you're drinking or using or you're not. There is no gray area. There's no it's very black and white.

• 53:37Speaker 01

  Yeah.

• 53:37Rich Roll?

  And if you apply that template to food, you can say, well, these foods are just off the table. I don't do that in the same way that I don't drink. And my brain, my lizard brain could kind of understand that. And it removed a lot of the decision fatigue around it.

• 53:52Speaker 01

  Yeah.

• 53:53Rich Roll?

  To just say, well, that's off the table.

• 53:56Speaker 01

  So this is a real conversation, right? Like, we are having a real dialogue. And let's say you were having this with your uncle at the dinner, at the Thanksgiving table. And let's say it's not plant versus meat, but it's, I think Trump is the greatest thing on earth, or I think Trump should be put in prison. You're not going to change his mind just by disagreeing with him. But if you ask him that question, like, tell me why this is important for you. We could be talking about anything, but this clearly matters to you a lot. Tell me why. That's a deep question. It's an easy question to ask, but a deep question. And what they're going to say is they're going to tell you who they are. They're going to tell you what matters to them.

• 54:37Speaker 01

  And then the next key is not to attack them for being vulnerable, right? Don't say like, well, of course, you know, of course it's important to you because you're a fascist, right? But rather to say like, to prove to them that you've heard them. Say like, I understand that this is important to you because this is what you just told me, and let me know if I'm getting that wrong. Let me tell you like, why it's important to me. Because it's for very similar reasons, and we see them a little bit differently, but we both care about the security of this country, or we care about the security of our neighbors. That's a better conversation. That does not mean we're going to walk away having convinced each other. I'm still going to go vote for my guy, you're going to vote for your guy.

• 55:20Speaker 01

  But the goal of a conversation is not to win. It's not to convince the other person. It's simply to understand what they're trying to tell you.

• 55:29Rich Roll?

  And the place where that understanding is going to meet, or that Venn diagram is going to overlap, is going to be beneath the surface where the values reside.

• 55:39Speaker 01

  Absolutely. Values, beliefs, and experiences.

• 55:42Rich Roll?

  In addition to this idea of looping, you also talk about this thing called the matching principle. We're matching right now. Our beards are kind of the same. We're both wearing blue button-down shirts. We're both wearing Apple Watches.

• 55:58Speaker 01

  You look a little bit better.

• 55:59Rich Roll?

  We conferred. We had a phone call this morning.

• 56:02Speaker 01

  Your hair is a little bit more glamorous than mine is.

• 56:09Speaker 01

  Yeah, so, and actually, one of the things that's really interesting is, in psychology, these are known as the social chameleon instinct, that oftentimes, in a conversation, if you just watch two people, they'll start to physically mirror each other in their movements. If one person uses an unusual word, the other person will use that word later in the conversation. In fact, there's this one study that was done, this is a terrible study, but they, I mean, it was well done, but they went into a bar, and they basically tried to figure out who had the best luck at getting someone to go home with them. They did this over many nights, and they found they could predict the likelihood that someone would like bring someone home, based exclusively on how much they mirrored their

• 56:51Speaker 01

  physical gestures. So, that's, that's a little bit manipulation, right? But, but at a deeper level, what the matching principle says is, when I am having an emotional conversation, you should match me. And when you then want to move into a practical conversation, you should invite me to match you. That miscommunication often happens not because people are saying things the other person can't understand. Miscommunication happens because we're having different kinds of conversations at the same time. So I literally can't hear you.

• 57:23Rich Roll?

  We all know, subconsciously or otherwise, when we're not matching. Like, we're not in sync, the energy's off, like, we're not, we're not connecting right now, even though we're talking amongst ourselves, like, we're missing each other.

• 57:37Speaker 01

  Yeah, yeah, and, and oftentimes, it's frustrating, right? Because like, I do want to connect with you, and like, for whatever reason, it's just not happening. And at that moment, there's a couple of tools that are available to us. One is to ask a deep question, that's going to help me understand, are you an emotional mindset, a practical mindset, a social mindset? Like, what do you want to talk about? Also, that emotional, or that reciprocity, like reflecting, like showing you, if you show me some vulnerability, to show you my vulnerability. But, overall, you can do this simply by asking almost any question, and by inviting someone. So I mentioned that laughter is really interesting. There's been all these studies looking at when people laugh, and about 80% of the time, people

• 58:20Speaker 01

  do not laugh in response to humor. 80% of the time when we laugh, it's because we want to show the other person that we want to connect with them. And when they laugh... Back, they're showing us that they want to connect too.

• 58:35Rich Roll?

  With a caveat.

• 58:36Speaker 01

  Yeah.

• 58:37Rich Roll?

  Which is that that laughter has to, has to vibrate on the same kind of level. Like the valence of that laughter, the, the, um, I don't know what, how would you characterize different types of laughter?

• 58:51Speaker 01

  The mood and energy.

• 58:52Rich Roll?

  But they need to be, yeah, like the, if, if somebody's not laughing enough or they're laughing too much, there's a mismatch there, right?

• 58:57Speaker 01

  Exactly.

• 58:57Rich Roll?

  And that's gonna interfere with that desire to connect.

• 59:00Speaker 01

  That's exactly right. So like, in this conference, like, when you say something and I kinda go, and you laugh back with the same basic intensity, the same energy, the same mood, we're gonna feel connected. We're signaling to each other. Now, if I go, and you go, "Ha, ha, ha, ha." I'm gonna know, like, we're not on the same wavelength, right? Or if I think something's really funny, I laugh uproariously, and you just kind of politely chuckle, because you know you're supposed to chuckle, we will both know that we're not connecting with each other. And in fact, NASA uses this.

• 59:34Rich Roll?

  Yeah, this is what I wanted to get into, the NASA psychiatrist and how he learned how to vet the astronauts who were gonna go into the space station.

• 59:43Speaker 01

  I love, I love this story, because this guy, he, he's unfortunately no longer with us, but I talked to his daughter and a bunch of his colleagues, um, and he was kind of a kooky guy, to be honest. He was a little bit like, uh, he was always on thin ice with NASA, but he was the guy who had to sign off on every single astronaut applicant. If you didn't get his sign off, and he didn't say you were psychologically ready, then you couldn't, you couldn't get accepted by NASA. And he had this problem, particularly as they started looking for astronauts who had more emotional intelligence, because they were changing from short missions in the 1980s to going into space for a long time. And so they needed people who could get along really well, who could connect. And he's trying to figure it out, and the problem he has is, every time he would ask

• 1:00:27Speaker 01

  an applicant to like, tell him something that would indicate if they're good at emotionality, they'd practice the question. Like, these are, these are like, the right stuff guys and, and women, right? They knew exactly what to say. He couldn't break through. So then he figured out, by listening to old interviews, and figuring out who had done well in NASA and who had, who had not done well, he figured out that the people who were good astronauts, they laughed differently. And he started doing this thing where he would walk into every interview. He'd be wearing this garish yellow tie. He'd be carrying some papers. He would spill the papers as soon as he walked in, looked like an accident. And then he would laugh pretty loudly. And then he would go, my daughter this morning, she told me to wear this tie because like, and now I look like a clown and laugh again.

• 1:01:12Speaker 01

  And what he was looking for is that person, that applicant, they knew that they should react. But would they match his laughter? Would they match his affect and his energy? Or was it different? Because they're all practiced enough to know that they're supposed to do something. But the ones who are different, who just, he's laughing uproariously and they're like, that's cute. Those are the ones who don't take connection really seriously.

• 1:01:40Rich Roll?

  And connection being critical if you're going to send astronauts into space in a confined, you know, room for months at a time or however long they're up in the space.

• 1:01:49Speaker 01

  Absolutely.

• 1:01:50Rich Roll?

  So their ability to connect with each other is correlated with their ability to cohabitate and problem solve without shit going sideways, which NASA had had issues with in the past.

• 1:02:02Speaker 01

  Absolutely, absolutely. And it's not just laughter, right? So he would do this other thing, which I loved. This is a little manipulative, but it's his job to manipulate it in this role. He would, he would eventually get someone to talk about some type of personal tragedy they had. He would ask questions until they talked usually about someone who'd passed away. And then he would say, you know, I totally, I understand how painful that is because my sister passed away from cancer, just when we were young. And he would talk a little bit about it. And then he would pause a beat and he would look to see if the other person asked him a question back. Because when we're being interviewed, we don't usually ask questions. We just answer them.

• 1:02:45Speaker 01

  But the people who are really good at connection, they would say something like, oh, man, like, what was that like? Or like, how was that on your mom? Or, you know, do you still think about her? And then they would relate it back to their own experience and say like, I think about Jim all the time. It's been 12 years, but like, I still have dreams about him. That's not necessarily meaning that they're better or worse as people, but they are people who think more about connection and take it more seriously.

• 1:03:11Rich Roll?

  Yeah, and there were the candidates who just didn't react at all

• 1:03:15Speaker 01

  Yeah.

• 1:03:15Rich Roll?

  In the face of that, who on paper look fantastic. But that's a data point, an important data point that tells you in a tense situation, cohabitating, orbiting the earth, and something goes astray, that that person is going to be more challenged in how they interrelate with their fellow astronauts.

• 1:03:37Speaker 01

  Yeah, it's just going to be more work for them.

• 1:03:39Rich Roll?

  Yeah, that's so interesting.

• 1:03:51Rich Roll?

  To bring it back to another kind of practical application here, I'm thinking of something I think most people can relate to, which is when you have a disagreement with your partner, your spouse, the person you're dating, the person that you're most intimate with. We talked earlier about divorce rates and what distinguishes couples that are able to stay together and those that end up splitting. And it would be cool if you could elaborate a little bit on the nuances of that. And then to get into kind of how to approach a hard conversation with your partner over the subject matter that tends to historically inflame each other.

• 1:04:36Speaker 01

  Yeah, there's been a lot of research on this and a lot of it recently that's been really fascinating. One thing that we do know is that the couples, the happiest couples, the ones who everyone fights. But some people are able to sort of brush off the fights and for some people they become repeated fights. The people who can brush them off are the people who tend to mirror each other more. They tend to match each other. So what's an interesting thing that would happen in a lot of arguments and psychologists would videotape couples having arguments, is that they would be heatedly discussing something. And in some cases, someone would make a joke. They tried to basically kind of lighten the atmosphere. And if the person laughed at that joke and then made another joke,

• 1:05:21Speaker 01

  that couple was gonna do fine. Like even if they disagree with each other on everything. But in just as many cases, somebody makes a joke and the other person's like, huh, yeah. Okay, what I was saying was, right? They're not matching each other. That matching, in fact, John Gottman, who's, you know, kind of the godfather of a lot of this, has said that matching is the most important principle in evaluating whether people are going to remain married or not. But then there's a second thing, which is this question, like, how do we match each other in an authentic way? Which is, in, in bad fights, when we're gonna have a hard conversation and it's gonna go poorly, it's oftentimes because we're trying to control each other. Right? I'm saying things to you like, I don't wanna talk about that.

• 1:06:06Speaker 01

  Or, you know, or, or if you say that one more time, I'm gonna walk out of the room. Or, you know, I, you're telling me that you're angry and I, I don't think you have the right to be angry. Or you shouldn't have been angry, right? I'm trying to control you in that conversation. And you're gonna try and control me back and it's gonna be toxic. The alternative is to find things that we can control together. Because when we're in a fight, our instinct for control is very, very high. We feel threatened, we wanna control things. But rather than trying to control you or trying to control, you know, what you think, if instead I try and control the environment, right? I'm saying, let's have this, let's have this conversation when we wake up in the morning, because it's two o'clock right now in the morning and we're exhausted. Let's wait until we're better rested.

• 1:06:50Speaker 01

  If I'm trying to control myself, if I'm saying things like, okay, let me, let me just take a second to think about what I wanna say before I say it. If I try and control the boundaries of the argument, which is, rather than saying, you know, this is a fight about your mom and money and where we're going on vacation, to just say, this is an art, like, we're having a conversation, an argument, but it's just about this one thing. Let's, let's keep focused on this one thing. Environment, self, and, and boundaries of the fight. If we're controlling those instead of each other, we can control them together. And at that point, we're actually on the same side of the table, right? We're disagreeing with each other, but both of us are saying things like,

• 1:07:32Speaker 01

  "Look, like, let's just, let's get, remain focused on where we're going for vacation. Let's not make it about everything else." We're cooperating in shaping what that argument is like. And so oftentimes, before you go into a hard conversation, it's worth just sitting down and thinking to yourself, like, "How do we, how do we find things to control together?" Because our instinct is going to be to control each other, to try and control each other.

• 1:07:55Rich Roll?

  This was incredibly revelatory.

• 1:07:57Speaker 01

  Oh, yeah?

• 1:07:58Rich Roll?

  Yeah. I mean, I feel like my wife and I are very good at this, without necessarily having a conscious awareness of this rubric, per se. But I think it's so important and fascinating that this, what you just explained, really is the differentiator between couples who stay together and couples who split.

• 1:08:20Speaker 01

  Yeah.

• 1:08:20Rich Roll?

  It's not about not fighting, and it's not about not having heated arguments. It's about control. And it's not about repressing the impulse to control or trying to transcend that impulse to control, but channeling it in the direction of controlling the parameters of the conversation and inward to better comport ourselves in the context of that heated exchange.

• 1:08:46Speaker 01

  Absolutely.

• 1:08:47Rich Roll?

  And when you can agree upon the control mechanism, the boundaries, as you put it, yeah, there's this sense of like, "Oh, we're arguing about this thing, but we're actually in agreement on the more important thing." So even though it feels like we're on opposite sides, we're actually team members as we try to problem solve, even if there's no conscious awareness of that.

• 1:09:11Speaker 01

  And think about if we move that from the marriage to the workplace. Think about how much more complicated it can get. If I'm in an argument with my boss, my boss has the right to control me. The most natural thing for my boss or my manager is to tell me what to do, to like exert control over me. But if this is a particularly good manager, a good boss, and they're gifted, then they'll recognize, like, I can't do that. If I try and control you, it's just going to inflame this disagreement. We need to figure out what to control together. I'm going to give up some of my power as your boss, so that we can... And that's not that different from a marriage, because oftentimes in a marriage, one person is the boss about money a little bit, and one person is the boss about kids a little bit. And so we have to give up that control and say,

• 1:09:55Speaker 01

  like, "Look, like, I know more about our finances than you do, but I want us to figure out how to control this together." And once you make that step, it's life-changing.

• 1:10:06Rich Roll?

  On the subject of bosses, we all are... Not we all, but I'm sure a lot of people have had that experience where they're in a meeting, there's a lot of people in the meeting, and the person who kind of emerges from that dynamic with the most respect from everybody else isn't the person who comes in and sets the stage and dominates the conversation. It's very often the person who leans back, is quiet almost the entire time, very occasionally chimes in with a question, a very astute question, and then leans back and lets everybody else talk,

• 1:10:47Rich Roll?

  and then, half an hour later, does it again, and never really necessarily even expresses their opinion. What is it about that archetype, or that practice of these principles that you talk in the book, that commandeer our level of respect and make us, you know, want to be kind of emotionally connected and invested in that person as a leader?

• 1:11:12Speaker 01

  So, what's interesting, there's been a bunch of studies that have looked exactly at this. And in fact, in some of them, they sort of create these false situations where they bring strangers together and have a meeting and see if they can do it well or not. And what they find is those people that you're talking about, those super-communicators, we remember them as being very quiet, but if you watch a videotape of them, what you see is that they are quiet about making arguments, or they are quiet about... Being the center of attention. But they're often saying a lot of other stuff. They're often being like, oh, that's interesting. Oh, tell me more about that. You know, Jim had a good point. Will you bring that point up again? They're giving these little interjections that nobody else even notices.

• 1:11:54Speaker 01

  And the reason why we feel so, why we like them, why we feel so positive towards them, is because they're inviting everyone into the conversation. They're making it easier for us to speak up in that group. Now, what's interesting is when they've looked at how ideas move through a group like that, what they find is that if there's a disagreement over something or an idea that everyone has to endorse, very often, someone will say that idea and it will go ignored. And then the super communicator will say the idea again, and they'll say it in a way that makes it easier for other people to hear, or they've just earned so much trust, that everyone gets on board. And they never say, oh, the super communicator changed our mind.

• 1:12:37Speaker 01

  They never say, the super communicator like won over the day. But actually, that super communicator is laundering other people's ideas. And in doing so, they're making them easier to hear and more palatable to consider. And that's incredibly valuable. A super communicator is not someone who's super charismatic. They're not someone who's like the life of the party. They're not someone who, who, you know, is always saying the smartest things. They're oftentimes someone who you just really like having around. And you can't really necessarily say why they're not your funniest friend or your like most insightful friend, but they just like, they just make everyone feel heard. They make it easy for us to talk to each other. And if you videotape what's going on in those rooms and you watch them,

• 1:13:21Speaker 01

  what you'll see is that person is hearing what other people are saying. They're proving to them that they've been heard by repeating it. And through the act of repeating it, they're making it easier for the group to process the idea or the statement.

• 1:13:37Rich Roll?

  What percentage of the population do you think are super communicators?

• 1:13:41Speaker 01

  So I think the one distinction is, we're all super communicators sometimes, right? Like, when you're talking to your wife, I mean, you're a super communicator in general, but we, all of us, everyone listening at moments, is a super communicator. It's that some people can habitually do it. Some people can do it much more consistently than others. And what we find is about 15 to 18% of, of at least the American population, is really good at this.

• 1:14:06Rich Roll?

  That's, that's higher than I would have thought.

• 1:14:08Speaker 01

  Yeah. And what's interesting is that if you, there's been interviews done with people who, who are called super, like, I call super communicators. And oftentimes, when, when they're interviewed, they say things like, "I was really shy as a kid," or "I was really awkward as a kid." I would take myself, for instance. Like, as a kid, I, I was super pudgy, like, into high school, and, and I was super into debate, and like, all that mattered to me was winning debate rounds, which, of course, made me a huge hit with ladies on the weekend.

• 1:14:40Rich Roll?

  You say that with like, a twinge of like, sort of embarrassment? You should wear that as a badge of honor.

• 1:14:46Speaker 01

  Well, no, it is, though, embarrassment, because like, it messed me up when I was in my twenties. It made it hard for me to be a good friend to people. Super communicators oftentimes have had an experience where they were bad at communication. And as a result, they just started thinking about it a little bit more. They started developing those instincts and those habits. It's not something that, like, some people are good at and some aren't. It's something anyone can learn to do, and usually, it's because they've had a negative experience that makes them think, like, "I gotta get better at this."

• 1:15:17Rich Roll?

  Hmm. So, I want to move on to habits in a minute, because I got the habit guy here, and I would be flogged by the audience if we didn't talk about habits. But, before we move off of this, is there... Where does one begin with this process of trying to understand and practice the art and the science of conversation? Like, how can somebody immediately, even before reading this book, take away a few tools that they can bring into their next conversation, whether it's a casual one or a difficult one?

• 1:15:51Speaker 01

  So, some tools, deep questions. Like, when somebody says something to you, it's the easiest thing to do is to ask them a deep question, to ask them, "Oh, why did you think that? Why was that important to you? Oh, you liked that movie? What was it about that movie that, like, really stood out for you?" Deep questions are really powerful. Looping for understanding, even casually, just proving to you that I'm listening. Because oftentimes, we don't know if someone's listening. But if I repeat back what you just said, and particularly if I ask you if I got it right, you feel like you're listened to. But then the other thing is, those are some of the tools we can use. Honestly, the way, the goal is just make ourselves more sensitive to this, right? To be thinking about it almost instinctually.

• 1:16:34Speaker 01

  And what I find, and I've done this myself, is, at the end of the day, if I sit down and I think about, like, the best conversation I had that day, or the worst conversation I had that day, and I just write, like, three sentences about why I think it went well or went poorly, I start seeing these patterns about myself and about other people. Right? If, if I asked you to describe the most meaningful conversations you've had with your wife, they would probably not be the easiest or funnest conversations.

• 1:17:07Rich Roll?

  Sure.

• 1:17:07Speaker 01

  But you'd be able to talk to me about them for hours. So, if we just make that into, like, a slight daily habit, where, like, we don't even have to write it down, just on the way home from a meeting, think, like, "I tried to get this idea across and it didn't." Like, why? Why did I have trouble with that? Or, or, like, "Me and this guy really clicked. Like, what did I do right?" That's how we learn to develop that instinct. And anyone can do that.

• 1:17:34Rich Roll?

  What about the person who is highly avoidant? And does everything in their power to not have to have those hard conversations? How do you put that person in a mindset with some tools? That makes that hard conversation, they're avoiding a little bit of an easier lift?

• 1:17:51Speaker 01

  Absolutely. So the number one thing you can do is you can say at the beginning of the conversation, this is hard for me to talk about. I am going to make mistakes. This is going to be awkward. And I really want to talk to you about this. And then there's a couple, there's a chapter in the book about conversations about race.

• 1:18:10Rich Roll?

  Netflix stuff.

• 1:18:11Speaker 01

  Yeah, the Netflix stuff, like Netflix getting torn apart over this, this executive who used a racial slur and just almost, you know, causing a civil war inside the company. The way that they learned to have conversations about this was to go in and say, everyone belongs in this room. Everyone has a legitimate perspective on race and they're all different. And this conversation is going to be awkward. And you're, you might say something wrong and I might say something wrong. And I'm going to try my best to be gracious about that. Sometimes just by acknowledging that something's going to be hard, we make it a lot easier. And think about how frequently, like, we never do that in conversations, right?

• 1:18:55Speaker 01

  We're never like, maybe, maybe if it's something really important, I'm like, Rich, I got to talk to you about something that's been bugging me for a long time. But most of the time, if we're going to talk about something deep, I'm not going to say that. But if I said, hey, Rich, like, we're going to have a podcast conversation today. And I want you to know, like, some of the stuff I'm going to say-

• 1:19:13Rich Roll?

  It's going to be hard, it's going to be awkward.

• 1:19:14Speaker 01

  Like, some of the stuff I say, like, I probably am going to misphrase it. And, and you might ask me questions that I don't understand. Like, the whole goal, which isn't true, that didn't actually happen, but-

• 1:19:25Rich Roll?

  Or I'm gonna be up in my head, and then I'll say something, and then I'll be trying to listen to you answer, but I'm thinking, "Why did I ask that question that way?"

• 1:19:33Speaker 01

  Exactly, exactly. Like, the reason we shy away from conversations is because they don't feel safe. And because we're worried of the unknown. Particularly in conversations about race. The thing that happens most often in conversations about race, according to studies, is that white people are afraid they are going to say something accidentally racist. And most of these studies have been done with conversations between black and white people. Black people are worried that their friend is going to say something insensitive. And so if you go into this conversation, you're like, "Don't say anything racist, don't say anything racist, like, I'm not a racist, like, but I just gotta be really careful about what I'm saying." It's really hard to have a real conversation, right?

• 1:20:16Speaker 01

  But if we go in and I say to you, "Look, I'm really worried about saying something offensive to you, and if I do, I apologize and please tell me, because I really wanna understand."

• 1:20:28Speaker 01

  It removes that uncertainty-

• 1:20:30Rich Roll?

  Yeah, you deflate the tension and the dynamic.

• 1:20:33Speaker 01

  And that doesn't mean it's gonna be easy.

• 1:20:35Rich Roll?

  Yeah.

• 1:20:35Speaker 01

  That doesn't mean the conversation's gonna go great, but it's gonna make it easier.

• 1:20:40Rich Roll?

  An added layer to this is disabusing people of this notion that the key to a great conversation is simply to listen more. I certainly think there is a dearth of listening skills out in the world, and we could all do better in terms of how we show up and pay attention and let everything go, to be present with the people that we're conversing with. But there's a difference, and I want you to elaborate on this, between just the general notion of listening and this idea of deep listening or active listening.

• 1:21:14Speaker 01

  Yeah. So, what you don't want is, you don't want an interrogation, right? You don't want an interview, where, and we've all felt that way, right? Like, "I'm asking questions, you're answering, you never asked me a question back," or vice versa. What you want is a back and forth, a conversation is a flow where we're aligning with each other. The way that we do that is two steps. First of all, you mentioned active listening. When I'm speaking, I'm not actually paying attention to how you're reacting. Communication is so cognitively intense that as I'm talking, if you're staring intently at me, if you're nodding, I might notice it, probably I won't. It's what you do after I stop talking that convinces me whether you're listening or not. Do you reference what I just said? Do you build on what I just said? Do you repeat what I said in your own words?

• 1:21:59Speaker 01

  Are you showing me that you're listening? And then, then we get into the reciprocity part, which is if I have shared something with you, you need to share something with me, right? And, and that doesn't mean you say, you know, my wife just passed away and I say, I totally understand, man, my grandma passed away 12 years ago. That's not sharing, that's trying to steal the spotlight. But if you say something like, I just lost someone, and I say, that is really hard and I'm just impressed you're out today. When I've been in your shoes, it's been, it's been miserable.

• 1:22:39Speaker 01

  Like, I've shared something about myself and you've shared something about yourself. That feels real.

• 1:22:43Rich Roll?

  You're demonstrating actively that you heard this person, that you understand what they're saying, and you're reflecting back some level of relatability around that idea.

• 1:22:55Speaker 01

  And equally, that I'm not judging you. So what's really important about vulnerability is that when someone says something vulnerable, even if they don't care about what my judgment is, they're very attuned to whether I'm judging them or not. And they think negatively. So if, if you say something vulnerable and I say like, I've been there, I, I, I get that. What I'm showing you is not only the reciprocity, but like, I'm not judging you for this.

• 1:23:22Rich Roll?

  But if it's not received well, if it's received with judgment, or it's dismissed or ignored, that's a loud and clear signal that like this, okay, no more of that, not gonna share, not gonna be, like, I'm just, we're not gonna be connecting today. You know, that was a misfire. And so, let me just figure out what I need to extract from this person, and I'm gonna move on.

• 1:23:44Speaker 01

  You burned my fingers once. I mean, I do this with my kids all the time. Like that conversation, like, let's talk about your room. Then they're like, Dad, I really want to clean my room, but I want to watch this show. And instead of listening to them, I'm like, no, you're going to clean the room right now. Like, basically, what I'm teaching them is like, don't be honest with me.

• 1:24:02Rich Roll?

  Yeah.

• 1:24:03Speaker 01

  It's, it's, yeah, it's hard.

• 1:24:06Rich Roll?

  Can we talk about habits?

• 1:24:07Speaker 01

  I would love to, absolutely.

• 1:24:08Rich Roll?

  Well, the first question I have for you, so this book comes out in 2012. It's a smash hit, three years on the New York Times Bestseller list, right? Is that right?

• 1:24:20Speaker 01

  Yeah.

• 1:24:20Rich Roll?

  I mean, that's just insane, right? So my first thing is, and it reflects back to, to Super Communicators, is when you approached writing this new book, that has to loom large and rent space in your head. Like, like, did you feel this pressure to write a book that was going to live up to this stunning success?

• 1:24:41Speaker 01

  Power of Habit.

• 1:24:42Rich Roll?

  That most people are never going to be able to replicate in their life? Like, did that stymie you creatively? Like, what was that interior experience?

• 1:24:50Speaker 01

  So, so it's interesting, you mentioned The Power of Habit and now Super Communicators, which were separated by a decade, because there was actually a book in the middle that not that many people read, and that's exactly why, is because like, I, I had, I became a basket case. Like, it's actually a good book, but like, I was mentioning this earlier, like, I remember I had written the first chapter of this book, and it was Christmas, and we were in Costa Rica, and I was on the beach, and I was thinking to myself, like, if I fill my pockets with stones and I walk into the water, I won't have to finish this book.

• 1:25:22Rich Roll?

  Unbelievable.

• 1:25:23Speaker 01

  And you're exactly right, the pressure was so big. Like, I just, I felt like, I felt like both a genius, like, I know what I'm doing, but also like, what if I have no idea what I'm doing? And, and the book did not live up to its potential for exactly that reason. And so when it came to this book.

• 1:25:39Rich Roll?

  But you broke the seal.

• 1:25:40Speaker 01

  I broke the seal.

• 1:25:41Rich Roll?

  Yeah.

• 1:25:41Speaker 01

  I broke the seal. I, I, I had the sophomore slump. When I was writing this book, I basically went back to tax, and I was like, you know what? I'm never going to write anything that's successful, it's Power of Habit. Like, and honestly, Power of Habit had very little to do with my skill, I was just lucky, right? Like, it was the right time.

• 1:25:57Rich Roll?

  That's not fair.

• 1:25:58Speaker 01

  I had something to do, but like, it was luck. There's a lot of great books that don't end up on the bestseller list for three years. And so, once I said like, actually, you know what? I'm never gonna have as much as success. It's also, I should mention, that same year that Power of Habit came out, I won the Pulitzer Prize for my work at the New York Times. So like, if you really wanna like, screw with your head,

• 1:26:19Rich Roll?

  Yeah.

• 1:26:20Speaker 01

  have a bestselling book and win the Pulitzer Prize in the same year.

• 1:26:23Rich Roll?

  That was for the reporting on Apple?

• 1:26:25Speaker 01

  Exactly, yeah. So, so yes, it affected me for a little while. Once I worked through it, what I said with this book was, okay, I came to Power of Habit because basically, I wanted to figure out why I was having so much trouble eating less and exercising. Like, if I'm so smart, why is it so hard for me to do this? And so I called up experts and I asked them, and from that came the book. And this time, I did the exact same thing. I waited until I had a big question, which is, I had all these experiences in 2017 where I was just bad at communicating. I was made a manager at work and I basically like fucked it all up. I did a bad job of communicating with people.

• 1:27:08Speaker 01

  And I came out of that and I said, you know what, like, the thing I wanna call up experts and ask them about is like, what I need to do differently? Like, how do I get better at this? And at that point, it wasn't a question of like whether I'm gonna write a bestselling book. It was a question of whether I'm gonna write a book that actually, I think, can help me and other people. And that released a lot of the pressure.

• 1:27:33Rich Roll?

  Mm-hmm.

• 1:27:34Speaker 01

  And, and the truth of the matter is, this book probably will not be as big a hit as Power of Habit. I don't think anything, I will not win another Pulitzer Prize.

• 1:27:41Rich Roll?

  But it comes from an honest, authentic place of curiosity.

• 1:27:45Speaker 01

  That's exactly right.

• 1:27:46Rich Roll?

  And obviously, you know, the best work is always gonna come from that.

• 1:27:50Speaker 01

  And the work feels important even if it isn't a runaway bestseller. Like, it feels like for the, for this time we're living in, for the people who need this book, that it will offer them something valuable.

• 1:28:03Rich Roll?

  In reflecting back on, on the 10 years that have elapsed since, since The Power of Habit,

• 1:28:11Rich Roll?

  How has your life changed as a result of practicing what you learned in that book? And have you gleaned any new insights on habit formation and change as a result of the last decade of experience?

• 1:28:26Speaker 01

  Yeah. So what's interesting is if you had asked me in like 2011, what would cause more of a life change, having a bestselling book or winning the Pulitzer Prize? I'd be like, oh, the Pulitzer Prize, right? Like, and I was completely wrong. Like, Pulitzer Prize is fun. It's a nice recognition from your peers. Writing The Power of Habit has changed my life, not only because it put me in touch with all these people who told me their stories and it helped convince me that sharing research through stories can really improve the world, but because the more I thought about habits and the more I tried to live it, like I felt like I had an obligation to live up to what

• 1:29:06Speaker 01

  I'd written, the more I started to realize I had been focused on habits that were easily measurable. How frequently do I go running? What do I weigh? How many drinks am I having a week? You know, how many hours am I spending working? And when I started paying attention to it, what I realized is that the most powerful habits were actually mental habits, right? And those are harder to track. How often do I let myself get angry at something I shouldn't get angry at? How often when my kid comes up and they say something to me, do I only half-listen? How often am I taking a minute to like, ask myself, like, am I making the right choices right now, instead of just being on autopilot?

• 1:29:48Speaker 01

  And what I've been convinced about, and this is a little bit why I wrote Super Communicators, is that, is that those mental habits, those internal habits are much, much more important than the external habits. And they're harder to track. You have to pay closer attention to them. But when you do, you really begin improving your life. And the way that you track them is often by talking to other people about them.

• 1:30:17Rich Roll?

  That's great insight. Because when you think about it, those mental habits or these loops that we're in dictate our behaviors.

• 1:30:27Speaker 01

  Absolutely.

• 1:30:28Rich Roll?

  They're creating that framework through which we perceive the world and respond to it. And they're insipid in that they don't naturally occur to us as something that we should notice and track necessarily.

• 1:30:46Speaker 01

  And oftentimes they're hard to track unless you come home every night, and this is what I do, and you tell your wife, you know, like, I got angry at two things yesterday and today I only got angry at one thing. And like, I think-

• 1:30:59Rich Roll?

  You want a medal for that.

• 1:31:00Speaker 01

  Yeah.

• 1:31:03Speaker 01

  Tell me how great I am. But I think that it's, there's this interesting question, like, why is connection to other people so powerful? Like, why does it cause us to live longer and be happier? And part of it is because it's just fun. We're hardwired to like other people. But part of it is that we don't learn about ourselves until we describe ourselves to other people. It's the act, all the best conversations I've had with my wife, I have learned so much about me that I didn't know before I started that conversation and that I didn't know I was gonna say. And so the act of talking to someone, the act of being honest with someone every single day is, is how you build the right mental habits.

• 1:31:48Rich Roll?

  There's a saying in recovery, if you, if you want to know what your character defects are, like, get into a relationship. You know? Because when you're on your own, you can get, you can get away with a lot of stuff or you can rely on our infinite capacity to rationalize and to engage in denial or to turn to a blind eye to things that are deserving of notice. But when you're in an intimate dynamic, there's nowhere to turn and there's nowhere to run.

• 1:32:21Speaker 01

  Yeah.

• 1:32:21Rich Roll?

  And those conversations or the interactions with someone with whom you're intimate with, that shit's gonna come up. And you're gonna have to deal with it and reckon with it. And then you're gonna really understand what your limitations are in terms of how you're communicating.

• 1:32:36Speaker 01

  Totally.

• 1:32:36Rich Roll?

  Or how you're acknowledging, or mirroring, or taking responsibility for your side of the street.

• 1:32:42Speaker 01

  And I find with my kids, it's become even, my kids are now 12 and 15. And if I call like a customer service representative and I'm a little like brusque or, or you know, not, like my kids are like, Dad, that was, you sounded-

• 1:32:57Rich Roll?

  You're speaking my language right now.

• 1:32:59Speaker 01

  Yeah, right.

• 1:32:59Rich Roll?

  My kids are constantly on me for not being kind enough with customer service people. It is my weakness.

• 1:33:06Speaker 01

  Totally, me too, me too. And by the way, like, I just, I wanna make this call as fast as possible. Like, I do not wanna like have an emotional exchange with a person.

• 1:33:13Rich Roll?

  When they're like, I'm like, just get to the point.

• 1:33:15Speaker 01

  Yeah, yeah, just tell me.

• 1:33:16Rich Roll?

  Let's solve this problem. You don't have, don't have to ask me all these pleasantries. Yeah, anyway, sorry, I'm stepping on you.

• 1:33:21Speaker 01

  And then my kids are like, Dad, you sounded really, you sounded really mean on that call. And it's like, oh, God, you're exactly right.

• 1:33:28Rich Roll?

  My kids should talk to you about this. This is, uh, this is something I'm working on.

• 1:33:33Speaker 01

  But it's good, and it's good to encourage them to say that. I, I thank them for saying it, cause like, we are-

• 1:33:40Rich Roll?

  They're holding you to account.

• 1:33:41Speaker 01

  They're holding you to account, and none of us are gonna be our best selves on our own. We're only gonna be our best selves-

• 1:33:46Rich Roll?

  Right.

• 1:33:46Speaker 01

  Because other people are helping us see who we actually are.

• 1:33:50Rich Roll?

  On this subject of habit formation and habit change, the architecture of, of this book, you know, pivots around this idea of, of the, the habit loop. So, let's just frame this a little bit and explain that, cause I wanna get a little bit deeper into it.

• 1:34:08Speaker 01

  So, so we, we tend to think of a habit as one thing, but actually what we know is that there are three components to every habit in our life. And 70% of what we do every day is habitual. There's a queue.

• 1:34:20Rich Roll?

  70%.

• 1:34:21Speaker 01

  70%. You, you have hundreds of habits that, that you don't recognize, and I don't recognize, that shape how we behave. And every single one of them has the three same things. There's a cue, which is like a trigger for that automatic behavior to start. There's the behavior itself, or the routine, which is what we think of as the habit. And then there's a reward. Every habit has a reward, whether we're aware of it or not. So if you think about like the first time you backed your car out of the driveway into the street, like you really had to pay attention to everything, right? You're looking at the windows. And then, you know, the 30th time, it's basically on autopilot. You can like fiddle with the radio while you're doing it. If I could see inside your brain, what I would see is that when you safely make it

• 1:35:04Speaker 01

  into the street, there's a small, small reward sensation in your brain. And that is how your brain, particularly your basal ganglia, has learned to encode that cue-routine-reward into something that happens automatically. That's what a habit is.

• 1:35:21Rich Roll?

  By definition, if you say 70% of everything we do every, every single day is, is, is a habit on that level, the level of, of mindlessness that's guiding us every single day is kind of astonishing. So we have, tomorrow, Dr. Ellen Langer is coming in. Do you know her from Harvard?

• 1:35:44Speaker 01

  Yeah.

• 1:35:44Rich Roll?

  And she talks a lot about this, like, all the emphasis is on mindfulness, and that's great, but we need to really actually understand the extent to which we're mindless.

• 1:35:54Speaker 01

  Yeah.

• 1:35:55Rich Roll?

  So, to such a degree throughout our day. And habit is a mindless perpetration of, of a behavior.

• 1:36:04Speaker 01

  That's exactly right.

• 1:36:05Rich Roll?

  Whether it's serving you or not serving you, nonetheless.

• 1:36:08Speaker 01

  And, and by the way, some of that mindlessness is really important, right? If, if we had to, every single time we saw an apple and a rock on this, on the ground, we had to decide which of them would be good to eat.

• 1:36:18Rich Roll?

  No, we wouldn't, we couldn't function.

• 1:36:19Speaker 01

  We couldn't function, right? Like, again, every, every animal on earth has this basal ganglia that exists in their brain simply to make habits, because without that, you get overwhelmed.

• 1:36:28Rich Roll?

  Of course, I see everything through the lens of addiction and recovery. I can't help it. There isn't much difference between the habit loop and the addiction cycle. If you just replace cue with craving, routine with indulgence, and reward with repercussions, it's really not that different. And over time...

• 1:36:52Rich Roll?

  I've really come to this place where I have a much broader definition or belief in what addiction is and isn't. To the extent that it isn't just, you know, the alcoholic who can't stop drinking or the person with the, who can't pull the needle out of their arm. On some level, it is just haywire behavior. It's just a different, it's different nomenclature on habit. And on some level, along this spectrum, I think we can all identify ourselves with some behavior or some compulsion that we mindlessly engage in that isn't serving us.

• 1:37:35Rich Roll?

  And yet, we're either unaware of it or we lack the capacity or the compulsion to overcome it or transcend it.

• 1:37:44Speaker 01

  I think it's, and in fact, if you look at DSM now, they define a lot of addiction as a habit dysfunction. Right? Smoking is a great example. A hundred hours after your last cigarette, nicotine is out of your blood system. And yet, we all know people who, years after they gave up smoking, still crave one with their breakfast, right? That's not because they're physically addicted to nicotine anymore. It's been years. It's because they have a habit dysfunction around nicotine that still exists in their brain. Oftentimes, those negative patterns in our life as we get older, they actually served a good purpose when we were younger, right? It was a rational choice we made. When I go to a party, I have a drink.

• 1:38:26Speaker 01

  I feel better. I'm like more social. It's not irrational to say, this is a decision I made, that that was a good decision. But then, a habit is when we stop making that decision but continue acting on it. That's when it becomes something that we feel like we lose control over and that can be destructive to us. And I think you're exactly right. Every single person has some addiction, addictions. And, and part of maturing is sitting down and saying, which addictions do I want to keep? Like, I have to clean, I have to clean our house every morning. Like, it's just like, it drives me crazy. I'm addicted to having a clean house.

• 1:39:07Speaker 01

  That's okay right now. It was not okay when we had infants and toddlers. And so part of life, I think, is figuring out like which addictions are the right ones to have and which do I need to fight?

• 1:39:21Rich Roll?

  Sure, and if you think you don't have any addictions, you can engage in the sort of pattern interrupt that you suggest, which is not about, all the focus historically when it comes to breaking bad habits and forming new ones is on the routine or the behavior, right? And you're drawing attention to the cue and the reward as a different lens into kind of understanding it. Like, keep the cue, keep the reward, just swap out the routine. And if you struggle with that, then that's going to tell you, you know, whether this is more of a compulsion than you might want to believe.

• 1:40:01Speaker 01

  Well, and one of the things you mentioned in one of the Transformation podcasts, this idea that I've like referenced a dozen times since then, and I'm going to get the phrasing wrong, but that in order to change how we behave, in order to transform, we have to do something that feels unnatural. Like, the, what do you, do you remember what you?

• 1:40:19Rich Roll?

  Yeah, just do something, do something out of your comfort zone. The pattern interrupt is to, is to do something different. And that action really is the control panel here. We have this tendency to think it's the other way around, that belief drives action, or a decision drives action, or that our emotional state has to be in a certain place in order to change, when in truth, you have to take the action first and everything else follows. The emotional state that you're seeking is a result of the action, not a precursor to it.

• 1:41:00Speaker 01

  Exactly, and one of the things I carried from that is to look at my own actions, to look at myself as someone, as a scientist, who's conducting experiments, right? And the thing is, my wife is a scientist. If every experiment you conduct is a success, you are a bad scientist, right? You're not, you're not discovering anything new. And by the same token, like, if I'm trying to change myself... I should conduct experiments and if the experiment doesn't work, that does not mean I'm a failure. It does not mean that like I can't change. It means I just learned something that gets me closer to the right answer. Like I am a scientist and also takes the judgment away from it. Cause now I'm just someone who's looking for knowledge.

• 1:41:44Rich Roll?

  Do you think it's easier to break a bad habit? Or to form a new habit? Or how do you think about that dichotomy? Or is that even a dichotomy?

• 1:41:56Speaker 01

  So, so the first thing I would say is there are no habits that are inherently bad habits. Right. It's just whether we judge them to be bad or not. Like there is a time that having a drink for you was the right choice. And then there was a time that it wasn't. And that habit didn't go from being like, there's nothing inherent about that habit. That's good or bad. So the, the first step is just to acknowledge like it's my judgment. That determines which habits I want to encourage and which habits I want to discourage. To answer your question, it's definitely harder to change it all, right? Because, because the way that habits work is that the, literally that cue, routine reward creates a neural pathway in my brain.

• 1:42:38Speaker 01

  As the, as the electrical impulse moves through that pathway more and more and more, as there's dopamine and endocannabinoids, the pathway gets larger, thicker and thicker and thicker. And so it's easier for, for a synapse to sort of exert an energy along it. So once that habit's in my head, that habit's there, right? I can, I can extinguish it. They've done experiments with rats. They put the rat in the maze, learns the maze. They bring the rat back two years later and the rat can like immediately go through that maze. So it's harder to change a habit than to build a new one. That being said, it's way more rewarding to change a habit than to build a new one. Like.

• 1:43:19Rich Roll?

  Talk more about that.

• 1:43:21Speaker 01

  So, let me ask you, what's more meaningful to you? Like your ultra career or that you gave up drinking?

• 1:43:32Rich Roll?

  Oh, gave up drinking.

• 1:43:33Speaker 01

  Right.

• 1:43:33Rich Roll?

  It's not even close.

• 1:43:35Speaker 01

  Because, when, why? Tell me why.

• 1:43:41Rich Roll?

  I think that has been

• 1:43:45Rich Roll?

  not only one of the hardest things I've ever contended with, but the most meaningful for just, you know, a huge number of reasons. That has not just changed and improved my life, but has had a ripple effect on everybody that I care about.

• 1:44:03Speaker 01

  And that makes total sense to me. And in this case, like, changing that habit was more powerful because changing the habit proved something to yourself about yourself. Right? You learned something about who you were by changing that behavior. You probably learned something about other people. You were able to do something you couldn't do before. Now, running ultras is super duper impressive, right? Like, I can't run an ultra.

• 1:44:26Rich Roll?

  But it's a completely different thing.

• 1:44:28Speaker 01

  And I think it's a different thing because it's a new habit you created. You learned how to do it. You got good at it. It was hard, but like, you figured it out. But changing a habit? That is so much harder and yet so much more meaningful.

• 1:44:43Rich Roll?

  The implication in what you just shared is that I did this on my own with willpower under, you know, my own auspices. And nothing could be further from the case. And I think one of the most meaningful gifts of sobriety is a recognition of my own innate powerlessness and the importance of being connected to other people and orienting my life around things that are larger than the ego or my own personal gratification. Because sobriety is the result of the collective and it's a spiritual program.

• 1:45:25Rich Roll?

  So it broadened my aperture on what it means to pursue a meaningful life and what that meaningful life could look like. And it rearranged my value set and upended my priorities and what I thought was and was not important.

• 1:45:44Speaker 01

  I think that's... That is very well put. And, and the thing that it makes me think of is this basic question, like, why are we so interested in transformation? Like, you're obviously fascinated by it. I'm fascinated by it. Like, why, why is transformation so interesting to us? Because we could be talking about all kinds of other stuff. And I think the answer is because we have learned that it provides such disproportionate results. The transformation that happens is not simply, I'm gonna stop drinking, or I'm gonna stop eating, or I'm gonna stop being angry. That is the, the physical manifestation of it, but then there's thousands of other benefits that come from it.

• 1:46:25Speaker 01

  That's why transformation, transformation seems like a, a superpower, like a, a booster.

• 1:46:32Rich Roll?

  But like, being a super communicator, transformation is, is a possibility for all of us.

• 1:46:38Speaker 01

  Absolutely.

• 1:46:38Rich Roll?

  And I think it is, you know, a tickle in the back of everyone's brain and soul. I think on some level, we're here to grow, we're here to transform, we're here to, you know, to evolve, literally. And I think when we connect with that and we engage with that, we become more whole as a result. We have more to give as a result of it. And it is the ultimate teacher, because it mirrors back to you who you are and the possibilities of who you could become. And as you inch towards that, your sense of possibility continues to grow in lockstep with your ability to be of greater service to other people.

• 1:47:21Rich Roll?

  And I think over time, that instills your life with a greater sense of purpose and satisfaction and happiness and contentment and gratitude.

• 1:47:32Speaker 01

  I think that's absolutely right. And, and you know, we've been talking about a lot of, a lot about connection with other people, but I think one of the things you're talking about, again, tell me if I'm getting this wrong, is connection with.

• 1:47:43Rich Roll?

  You did it.

• 1:47:44Speaker 01

  I did it, right.

• 1:47:45Rich Roll?

  You're good at it.

• 1:47:46Speaker 01

  Is connection with ourself, right? That like, one of the things that happens when we change. Is that we connect with ourself in a more profound way. That's not guaranteed. Like, you know, there's mindfulness and there's mindlessness, but like, actually like connecting with these aspects of my own personality or my own thoughts that I've looked away from on purpose, or I've never seen, that also feels really important.

• 1:48:13Rich Roll?

  Well, that is the engine of change and transformation because in order to do that, to your point earlier, you have to get uncomfortable. Why is it uncomfortable? Because it's somewhere you don't really want to go. And there's a reason why you don't want to go there. And behind that door, if you're willing to open it, is some revelation about who you are that you'll have to reckon with, and that's not going to be fun. But on the other side of that is that sense of of being more interconnected with who you are. That greater sense of self-actualization and authenticity that allows you to kind of navigate the world feeling more like a, you know, I don't want to get too woo-woo about it, but you feel like you feel more yourself.

• 1:48:58Rich Roll?

  You feel more integrated. It feels right. There is an energy about it. And I think the more that you like bump up against that or flirt with that, that becomes its own habit loop. Like you want more of that and you believe that you are capable of accessing it because you've had a taste of it.

• 1:49:16Speaker 01

  You feel, you felt the reward. And I think, I think you're exactly right that anyone can experience that. And sometimes you just need like, you need that first step, right? Like you just need to know how to start, which I think is what your show does. It's what I try and do with my books. Like, nothing you listen to is going to give you all the answers. But if it gives you the first answer, then you're likely to find the other ones on your own.

• 1:49:42Rich Roll?

  Yeah, and momentum has its own unique and very powerful spiritual energy. Like, once you kind of have the ball rolling, we all know that experience of How much easier it is to go to the gym when you've been going a lot? And you go out of town, you interrupt that habit loop, gets interrupted. It's very difficult to get back into it. So momentum is key. Like, are there studies on that? I almost feel like it's a physical force of the universe.

• 1:50:11Speaker 01

  So there's actually two interesting things. There's the science of small wins, which kind of tries to explain why momentum is so important. And then what's known as the hot hand fallacy, which is that oftentimes, you'll see like bald, like guys will feel like they can make a free throw. And if they've made three in a row, they're definitely going to make the next one. And it turns out statistically, that's wrong. But the science of small wins is that if you get this momentum, and particularly if it starts small, that it actually makes us believe disproportionately that bigger gains are within reach.

• 1:50:45Rich Roll?

  And belief being crucial as

• 1:50:48Speaker 01

  To trying.

• 1:50:48Rich Roll?

  An engine of change.

• 1:50:50Speaker 01

  That oftentimes, we don't even understand how close something is to hand, because we've never thought to grasp it. But suddenly, I think my grasp is much longer than it actually is. And it turns out, it's easy to get.

• 1:51:03Rich Roll?

  One of the things that you realize when you've been in the rooms, the secret rooms, a while is you really can't predict who's going to get it and who isn't.

• 1:51:15Speaker 01

  That's really interesting.

• 1:51:16Rich Roll?

  I've had countless experiences where somebody comes in, they're new, and you're like, oh, that person's going to stick around. Like, they're totally all in on this. It's going to be fine. And then that person goes out, they relapse, they overdose, they die. Another person comes in, and you're like, this dude's never going to, it's never going to work for this guy. He's just, you know, he's just not here. Remarkably, that person becomes, over time, this remarkable example of a life transformed through sobriety. And it's left me to wonder, like, how do you think about the difference between people who are able to change and those for whom it eludes?

• 1:52:01Speaker 01

  It's a really good question. And I mean, there's a bunch of like, answers we've heard before, right? That you have to, you have to struggle until the pain, the, the fear, the pain outweighs the fear of change.

• 1:52:14Rich Roll?

  Right.

• 1:52:15Speaker 01

  I don't totally buy that. I mean, I think for some people, that's right. But like, what I've found, and I will say, I think, um, and as someone who, who attends meetings, I, please tell me if you think this is the wrong thing to say, but I've attended, I'm not a problem drinker, and I've attended a number of AA meetings and have found them some of the most powerful experiences in my life. Like, they've helped me think about myself and my own patterns, what I want to change about myself and how hard it can be. And I think everyone should at least attend one meeting, a public meeting at some point, just to, just to see what's possible. And I don't know why sometimes it works and sometimes it doesn't.

• 1:52:57Speaker 01

  I think there's something mysterious and ineffable about it a little bit. Except, the one thing I do believe is that the people for whom it works, it doesn't work the first time. Right? There's this guy, James Prochaska, who studied how we quit smoking. What he found is that most people who quit smoking will tell you that they, it was a spontaneous quit, quit. They just decided one day, I'm not gonna smoke anymore, and they may not should do it. And then he goes and he looks at their life and he finds that on average, they've quit smoking seven times previously. They forget that they've quit.

• 1:53:30Rich Roll?

  Mm-hmm.

• 1:53:31Speaker 01

  But what happened is, the first time they quit smoking, they get it for a week, and then their mother-in-law comes into town and they're super stressed and they grab a cigarette. And now, part of them has learned, when my mother-in-law is coming in town, I need something that's gonna keep me away from the cigarettes. And then the second time, and the third time, and the fourth time, it's a different thing each time. Until they just learn enough about themselves that, there's nothing magical about the seventh time. They're not a different person. They've just conducted enough experiments.

• 1:53:58Rich Roll?

  Mm-hmm.

• 1:54:00Speaker 01

  That's the thing that I think, and I'd be curious if you think this is right or wrong. That's the thing that I find when I change, and I watch other people change, it's because I've screwed up that change before. And like, finally, I'm, I'm recognizing like, this is what I did wrong.

• 1:54:17Rich Roll?

  Hmm.

• 1:54:18Speaker 01

  Do you think that's right?

• 1:54:20Rich Roll?

  I think there's some truth in that.

• 1:54:23Rich Roll?

  In the intellectual sense, but I think it's shortchanging the emotional piece there, which does go to the pain, you know, kind of discomfort situation where the pain exceeds the fear of doing something different. I don't know, like, I don't know. I don't know the answer to this. I think this is like the $64,000 question, right? It's often mysterious and I don't know that it could be, you know, reduced to some kind of explanation. But I think it has to do with somebody's pain tolerance, their belief in their own capacity,

• 1:55:07Rich Roll?

  their sense of possibility. The idea that change is possible to begin with, I think is important. An awareness of a different path, guidance and accountability, and then connection to other people.

• 1:55:25Speaker 01

  Yeah.

• 1:55:25Rich Roll?

  You know, my experience is that habit change, like fundamental, like really hardcore addiction stuff, doesn't happen in isolation or in a vacuum. It only happens when there's deep connection to other people who care for you in a non-judgmental and empathetic way. And I think anybody who's experienced, you know, one of these meetings as you have, you'll also see a model of of what you talk about in the Super Communicator book because people lead with vulnerability. There is a tremendous outpouring of empathy. There is a significant lack of judgment.

• 1:56:09Speaker 01

  Yeah.

• 1:56:10Rich Roll?

  And there is, there is this matching thing where everybody's energy is matching and they're meeting each other and we're feeding off of each other. And there's also no advice being given. It's an exchange of experiences. And that means storytelling.

• 1:56:25Speaker 01

  Yeah.

• 1:56:26Rich Roll?

  And when you tell your story and another person's story is reflected back to you in a way That matches, there's a sense of connection that I think leads to that belief in a greater possibility for oneself. And I think it's really potent and powerful. And I think those principles have dictated like how I host the podcast and how I think about advocacy around the things that I care about. I very rarely, if ever, give anybody advice. I share my experience.

• 1:57:01Speaker 01

  Yeah.

• 1:57:02Rich Roll?

  And that's a welcome that to invite people in to the conversation as opposed to a one-way arrow coming from me outward.

• 1:57:11Speaker 01

  I think that's really powerful. And yeah, and you're, you are an expert on yourself, right? Nobody, nobody can say like, you don't know what your experiences were.

• 1:57:23Rich Roll?

  Yeah.

• 1:57:24Speaker 01

  They might.

• 1:57:25Rich Roll?

  Maybe.

• 1:57:25Speaker 01

  But it invites me to talk about who I am and to know that like, I'm an expert on myself. And that hopefully, we learn a little bit from each other.

• 1:57:36Rich Roll?

  Sure. So as you go out into the world and you start talking more and more about conversation and connection and communication, are you optimistic and hopeful about raising the ceiling of consciousness on conversation and connection and communication individually and more broadly?

• 1:58:00Speaker 01

  I am cautiously, you know, like this is, this is going to be a tough year, right? Because the election's going on.

• 1:58:08Rich Roll?

  Election year, we're going to hit a fever. I think we're gonna, it's gonna be an insane year.

• 1:58:12Speaker 01

  It's gonna be, it's gonna be hard. And, and there's gonna be so many instincts to not have conversations, to like, just shout and scream at the other side.

• 1:58:25Speaker 01

  The one thing that gives me hope is that after I wrote The Power of Habit, and this was totally unexpected, I started getting these emails from people who would say things like, "I had a porn addiction and I didn't understand, and then I read your book and I was able to like move through it," or "I went to AA for the first time," or "I gave up smoking," or "I've started running marathons and I've lost 20 pounds." And like, when I was writing the book, I didn't think it would impact people, at least so profoundly. And I think the reason it did impact people is because there is actual science that can tell us how our brains work, that can tell us how to get better.

• 1:59:10Speaker 01

  And sharing that science has helped a lot of people. I'm hoping that sharing the science about communication, what we know about conversations and connection, that if at some moment, someone is standing there and they're about to scream at the person who's going to vote for someone else, or that wants to give them a vaccine, or doesn't, or believes vaccines are evil, or whatever it is, if there's just that slight moment when they like remember something about this conversation, or something they read, and they say, "Okay, look, instead of screaming, I'm just going to ask them a deep, like, why is this important to you?" I don't think it's going to make this year, you know,

• 1:59:55Speaker 01

  wine and roses, but it's the only thing I can think of to help the world get better.

• 2:00:02Rich Roll?

  Well, if hundreds, if not thousands, or hundreds of thousands of people engage in a pattern interrupt where they say, where they don't react impulsively and just ask that very question. That's its own ripple effect.

• 2:00:21Speaker 01

  I think so.

• 2:00:21Rich Roll?

  Yeah. That's pretty cool.

• 2:00:23Speaker 01

  And we've done it before. Like, this nation was born in conversation. Democracies exist because we have conversations. We can do it again.

• 2:00:33Rich Roll?

  Conversation matters.

• 2:00:35Speaker 01

  It's true.

• 2:00:37Rich Roll?

  I think we did it. Did we achieve our goal?

• 2:00:39Speaker 01

  I think so. I think so.

• 2:00:40Rich Roll?

  Did we have a learning conversation?

• 2:00:42Speaker 01

  We did. We definitely had a learning conversation. I feel like I know you a lot better. And I think you're very, very smart and I like you a lot.

• 2:00:51Rich Roll?

  Oh, good. So my goal is achieved, yes. Here's what we talked about, Charles. We must recap everything. Did I get that right?

• 2:00:59Speaker 01

  You got it.

• 2:00:59Rich Roll?

  Are you in agreement with what we covered today?

• 2:01:01Speaker 01

  Yeah.

• 2:01:02Rich Roll?

  All right, cool. This was delightful. I really appreciate it. Your work is inspirational.

• 2:01:07Speaker 01

  Oh, thank you.

• 2:01:08Rich Roll?

  And your work is important. And like I said at the outset, it has real world ramifications. The impact that it has on everyday lives with very practical tools and guidance, I think is laudable and powerful. And I want you to know that. Like, it is important, the work that you do. So thank you for coming here today and come back.

• 2:01:29Speaker 01

  I feel really similarly.

• 2:01:30Rich Roll?

  Yeah, come back.

• 2:01:30Speaker 01

  Absolutely.

• 2:01:31Rich Roll?

  And we'll talk about ultra marathons or whatever.

• 2:01:33Speaker 01

  I love it.

• 2:01:34Rich Roll?

  I'll just, I'll match you wherever you're at, buddy.

• 2:01:36Speaker 01

  Come up to Santa Cruz. We'll go surfing.

• 2:01:39Rich Roll?

  Thanks, man. Peace. Plants.

• 2:01:49Rich Roll?

  That's it for today. Thank you for listening. I truly hope you enjoyed the conversation. To learn more about today's guests, including links and resources related to everything discussed today, visit the episode page at richroll.com where you can find the entire podcast archive as well as podcast merch, my books, Finding Ultra, Voice of Change, and The Plant Power Way, as well as the Plant Power Meal Planner at meals.richroll.com.

• 2:02:20Rich Roll?

  If you'd like to support the podcast, the easiest and most impactful thing you can do is to subscribe to the show on Apple Podcasts, on Spotify, and on YouTube, and leave a review and/or comment. Supporting the sponsors who support the show is also important and appreciated. And sharing the show or your favorite episode with friends or on social media is, of course, awesome and very helpful. And finally, for podcast updates, special offers on books, the meal planner, and other subjects, please subscribe to our newsletter, which you can find on the footer of any page at richroll.com. Today's show was produced and engineered by Jason Camiolo, with additional audio engineering

• 2:03:03Rich Roll?

  by Cale Curtis. The video edition of the podcast was created by Blake Curtis, with assistance by our creative director, Dan Drake. Portraits by Davy Greenberg. Graphic and social media assets courtesy of Daniel Solis. Thank you, Georgia Whaley, for copywriting and website management. And of course, our theme music was created by Tyler Piotte, Tractor Piotte, and Harry Mathis. Appreciate the love, love the support. See you back here soon. Peace. Plants.