Project Stargate & The Rise of Oracle + Scott’s Stake in La Equidad Football Club

Scott and Ed open the show by discussing Netflix’s fourth quarter earnings, Johnson and Johnson’s latest earnings call, and potential TikTok bidders. Then Scott breaks down the new Stargate initiative, explaining how it served as a strategic branding victory for the Trump administration and will likely enhance Oracle’s influence within the tech industry. Ed offers his thoughts on what the project reveals about the evolving AI industry. Finally, Scott discusses his stake in a Colombian soccer team, explaining how the deal came about and how it aligns with his broader investment strategy. Order "The Algebra of Wealth," out now Subscribe to No Mercy / No Malice Follow the podcast across socials @profgpod: Instagram Threads X Reddit Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Here's your report.

• 0:01Speaker 01

  Oh, thanks, Jane. I wish I could hire someone just like you.

• 0:04Speaker 00

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• 0:20Speaker 01

  Let's do it. You're irreplaceable, Jane, but another you would be great.

• 0:24Speaker 00

  Hire right the first time. Post your job for free on LinkedIn today at LinkedIn.com/quality.

• 0:30Scott Galloway?

  Today's number 55. That's the percentage of toy buyers who are adults shopping for themselves. True story, Ed. I decided to make a porno in the vintage or in the genre of the movie Toy Story. I call it "You've Got a Friend in Me."

• 0:44Speaker 03

  I am Buzz Lightyear. I come in peace.

• 0:58Scott Galloway?

  Welcome to Prof G Markets. Today's episode is presented by Fundrise, and we're discussing Stargate and my stake in La Equidad, the football team in Colombia. But first, Ed, what is the good word? What's going on? It's time for banter.

• 1:12Ed Elson?

  Well, I think the more relevant question is what is going on with you? Because you just came off of one of the most popular podcasts in the world, right?

• 1:19Scott Galloway?

  I was on Smarless. I'm still buzzing. I'm still kind of nervous. I was actually nervous. I really wanted to impress those guys.

• 1:25Ed Elson?

  Yeah, I can tell.

• 1:25Scott Galloway?

  I like Will Arnett. He's very handsome. Jason Bateman is very serious. And I think Sean Hayes is very talented. So they're kind of the trifecta.

• 1:33Ed Elson?

  How did it go? What'd you talk about?

• 1:34Scott Galloway?

  I know it wasn't a disaster. What I was worried about is they do a reveal. Have you listened to it? They're they... Everyone's responsible for a guest, and they describe them, and then they do the reveal.

• 1:43Ed Elson?

  Okay.

• 1:44Scott Galloway?

  And I felt like I was Will's guest.

• 1:46Ed Elson?

  Were you on the taping for the introduction? Like, can you hear him revealing it?

• 1:51Scott Galloway?

  Yeah, you're there. You do a reveal. You take your... I took my hood off. Like, oh, look who it is.

• 1:55Ed Elson?

  They're like, oh.

• 1:57Scott Galloway?

  I thought literally like Will had showed up to a party with like a bag of unshelled peanuts. I'm like, everyone's like, gonna be pretend it's nice. Oh, that's great.

• 2:07Ed Elson?

  And I guess the most important question, did Jason Bateman and Sean Hayes know who you are?

• 2:12Scott Galloway?

  Uh, Jason Bateman guessed who I was.

• 2:14Ed Elson?

  Oh, really?

• 2:14Scott Galloway?

  Will Arnett said a professor and, and Jason went prop G.

• 2:18Ed Elson?

  Wow.

• 2:19Scott Galloway?

  And, and Sean also guessed before the end was because he knows he's good friends with Kara Swisher. So he had, he had heard of me. So, yeah.

• 2:27Ed Elson?

  Well, look at that. You're moving up in the world.

• 2:29Scott Galloway?

  Hundred percent. And I was just asked to be a founding member of one of those Tony members clubs. I'm not going to say which one because they'll revoke my membership and I literally, I sent it to everyone I know. I'm like, I am so big time now. I'm a founding member of one of these very exclusionary rejectionist douchebag clubs. So it's been a really good week.

• 2:46Ed Elson?

  It sounds like a great week, but it means you're going to have to make me a member. That's, that's what I'm going to be bugging you about now.

• 2:52Scott Galloway?

  Yeah, I don't, I decided the reason I don't party with you guys or hang out with you socially is you have this image of me. And I don't need you to see me drunk.

• 3:00Ed Elson?

  I've seen you drunk. I know, I know what you're like.

• 3:03Scott Galloway?

  I don't think I've ever been drunk around you. Have I?

• 3:04Ed Elson?

  Really? I've seen you drunk. I think I saw you drunk in, and I'm pretty sure you were drunk in Miami. When you handed us a black card and was like, go, you know, buy a bunch of champagne, get a table. You must've been at least a little bit buzzed.

• 3:16Scott Galloway?

  I don't remember.

• 3:17Ed Elson?

  I don't think my opinion of you would change that much. I think you're too frightened of this.

• 3:21Scott Galloway?

  I think it's impossible not to judge people by the way they behave drunk. By the way, I'm absolutely a better version of me, a little bit fucked up. I'm nicer.

• 3:29Ed Elson?

  You should want me to see it.

• 3:30Scott Galloway?

  I'm more engaged. I'm friendlier.

• 3:32Ed Elson?

  Right.

• 3:33Scott Galloway?

  And.

• 3:33Ed Elson?

  I'd love that.

• 3:34Scott Galloway?

  What do you like drunk at? I think, I think there's more people out there that are more, I should, what you're like when you're drunk. Cause you come across as so together and so buttoned up.

• 3:41Ed Elson?

  I, I think I'm very similar to you that I'm a lot more, a lot more friendly. I think I laugh a lot more. I think I find other people funnier and more interesting when I'm drunk. I think that's the best thing about it. Actually, it's like, I'm suddenly so excited by other people and what they have to say.

• 4:00Scott Galloway?

  There's a term that describes what you're laying out. It's called alcoholism. All right. Enough of that shit. Stop drinking, get on with the headlines.

• 4:07Ed Elson?

  Let's start with our weekly review of market vitals.

• 4:16Ed Elson?

  The S and P 500 climbed, the dollar slipped, bitcoin was volatile and the yield on 10 year treasuries increased. Shifting to the headlines, Netflix added a record 19 million new subscribers in the fourth quarter. That's up 44% from a year earlier. The company also beat expectations on the top and bottom lines and announced price hikes on all three US plans. Shares rose more than 14% to an all time high. Johnson and Johnson's sales rose more than 5% year over year to hit $22.5 billion in the fourth quarter, beating expectations. However, lower than expected guidance and slower medical device sales sent the stock down nearly 2%. And finally, Jimmy Donaldson, also known as Mr. Beast, has expressed interest in buying TikTok.

• 5:01Ed Elson?

  He joins a growing list of investors looking to make a bid for the app. Scott, your thoughts, starting with this really good quarter from Netflix?

• 5:10Scott Galloway?

  Extraordinary. Ted Sarandos, and he has a co-CEO, his name escapes me, they're arguably, I don't want to call them underrated, but the most least discussed. God, I'm shocked that Trump didn't threaten them with jail unless they came to the inauguration. These guys are just so good. There's all of streaming and there's Netflix and Netflix is worth more. If its subscribers were a country, 300 million people, it'd be the fourth largest in the world in terms of population, behind the US and ahead of Indonesia. Its full year operating margin increased six percentage points and net profits popped 60% year on year. And they're raising prices. They've doubled prices in the last 10 years versus inflation at 33%, which is going to give them more margin and even more money

• 5:55Scott Galloway?

  to spend on more content. So this company is just dominant. What are your thoughts?

• 6:00Ed Elson?

  I think the most interesting thing are the price hikes you mentioned. You said, you know, prices have doubled in the last 10 years. That's actually just the premium subscription that has doubled. So a premium subscription now costs $25 a month, double where it was around 10 years ago. It's risen faster than, of course, faster than inflation and faster than any of the other pricing plans Netflix offers. But to me, where it gets really interesting is when we look at the difference between the price of a premium subscription with Netflix and a standard subscription, because that difference has ballooned recently. So 10 years ago,

• 6:39Ed Elson?

  The difference between the most expensive and the cheapest option on Netflix was only five dollars. Today, it's a difference of seventeen dollars. So the delta has more than three Xed. And to me, this is a prime example of what you have pointed to in the past, which is, I think, what I would call inequality pricing, where you have this growing disparity between the rich and the poor in America, and it's now being reflected in the pricing strategies of even our most basic products like Netflix. I mean, we used to see this a lot in air travel or in events, but we're now seeing it in very standard consumer categories like streaming. So it feels like this tiered pricing strategy is basically becoming ubiquitous.

• 7:20Ed Elson?

  It's like we increasingly have products for poor people and products for rich people, and that applies to streaming. It applies to dating apps, which we've talked about, even clothes and even food. There are very few instances today, it feels like, where a rich person and a poor person are buying the same thing.

• 7:37Scott Galloway?

  Yeah, but Netflix is trying to have it both ways in the sense that there's usually Android and iOS. iOS is a phone that costs three times the monthly salary of an Hungarian citizen, and Android is essentially free with a phone contract. And the world has kind of gone iOS and Android across most categories. It's Tiffany or Walmart, right? It's Emirates Airlines or Southwest. In the case of Netflix, they said, I mean, that appetite, their appetite is so voracious. Oh, they'll never do original programming. They just do CDs or DVDs of other movies. Now they go into original programming with House of Cards. Oh, they'll never do live events, some of the biggest live events ever streamed, right? They're absolutely going to go into news. They will never go into advertising.

• 8:21Scott Galloway?

  Well, now they have an ad-supported tier, and I believe 55% of their new signups are from the ad tier, which I was very skeptical on, and I was wrong. So they're basically segmenting the market.

• 8:30Ed Elson?

  Well, who can afford twenty-five dollars a month? I mean, that's only for the top, top, top.

• 8:35Scott Galloway?

  That's right, but still a lot of people are going to pay that. So they've basically said, we're, I mean, we're going after.

• 8:43Scott Galloway?

  They're going after all of media. I wouldn't be surprised if at some point they have a music offering. They're looking at everything, but broadcast television used to be, we'll always have sports, right? Because we're the only ones that can get aggregate this large an audience for advertisers so we can pay the NFL or the MLB more. And basically, Amazon and now Netflix have said, nope, we're going to go into live sports. And then they said, well, we'll always have ad supported television for old people who don't want to spend the money for premium content. Nope, we're going to give them an ad tier. So Netflix is essentially coming for everyone's lunch in traditional broadcast media and

• 9:25Scott Galloway?

  they're winning. This isn't, this isn't one of those earnings calls where a chip company reports a great quarter and all the peer group goes up in sympathy. This is, this is getting to the point where it's a zero sum game. I don't think people are spending more money on streaming and for them to add this many consumers and to have this pricing power, I think every, I'd hate to be the Ellison kid right now. Like I just don't think, I mean, granted, I'd like to be a billionaire son. Maybe it's, maybe I wouldn't hate to be him. But this, these guys are growing so fast, they're running away with it. There's no way they aren't sucking the oxygen out of the room for the other players.

• 10:02Ed Elson?

  Yeah. Let's move on to Johnson and Johnson. $23 billion in revenue, up 5% from last year. I'd like to just quickly compare this to United Health and their earnings, which we discussed last week. So on the United Health earnings call, the tone, as we discussed, was quite somber. They addressed this Brian Thompson shooting, and then they went into this discussion about the high cost of healthcare in America. And they argued, whether we believe them or not, that actually these high costs are not their fault. It's not the insurance companies. It's the, it's the fault of the drug manufacturers. So companies like Merck, companies like Pfizer, and yes, Johnson and Johnson. So I went into this earnings call

• 10:44Ed Elson?

  from Johnson and Johnson expecting them to address this. Not necessarily the shooting, but at least, you know, the healthcare industry overall, maybe some of the conversations that are happening around it. There was not one word on this earnings call about the cost of healthcare in America. They talked about margins, they talked about taxes, foreign exchange, et cetera, but nothing on costs. And what that leads me to believe is that Johnson & Johnson doesn't think that they need to address this. They probably think, probably correctly, that, you know, the public, well, they're not blaming us. They're blaming the insurance companies. They all hate UnitedHealth. So let's not touch this.

• 11:27Ed Elson?

  I guess I just find this upsetting, and I have some data that I can point to, but first I just, let's just get your reaction to my thoughts here. Shouldn't Johnson & Johnson at least be touching this?

• 11:38Scott Galloway?

  Should they? Yes. Would it have been smart for shareholders? No. And I'm sure what they've done is the following. They have had every crisis expert in the world coach them. And then they went out and did some testing across messaging and they found that the easiest thing to do, they probably found that the majority of consumers don't immediately affiliate them with what is taking place in healthcare. So the ultimate strategy they came away with was, don't get near it. Because it's like when Lyndon Johnson said, he said, well, he's not guilty of that. And it was like, well, make him deny it, accuse him of it and make him deny it. I think even bringing it up, they decided that even bringing it up or addressing it head on

• 12:18Scott Galloway?

  was just going to raise it as an issue amongst a bunch of people who hadn't connected them with the issue yet. Now, we'll see, people, you know, look, I think for the most part, the analysts on the call and the investor public wants to know what they're doing around shareholder value.

• 12:34Ed Elson?

  Yeah, exactly. But I'm obviously going to do my job as the media guy to address it and, and put them in the conversation.

• 12:42Scott Galloway?

  You mean as the whiny millennial?

• 12:44Ed Elson?

  Exactly, the whiny Gen Z guy.

• 12:47Scott Galloway?

  Oh, Gen Z. That's where you are, sorry.

• 12:49Ed Elson?

  Exactly. Don't mislabel me. I just want to point out that, you know, The reality is that these companies like Johnson and Johnson are just as much to blame for healthcare costs as anyone else. And there's this stat that I find quite interesting. Of all of the verticals in the healthcare sector, the vertical with the highest margins by far is pharmaceutical manufacturing. They deliver, on average, profit margins of 26%. You compare that to the insurance companies, it's only 3%. So if there's anyone who's extracting this value out of the healthcare industry, and perhaps too much, more than they deserve,

• 13:34Ed Elson?

  I think you can make the argument that it's Johnson and Johnson and the other pharmaceutical manufacturers. So I think my takeaway here is if we're going to have this criticism of the healthcare industry, if we're going to engage in that conversation, we have to make the manufacturers part of that conversation. We have to talk about Merck, we have to talk about Pfizer, we have to talk about AbbVie, we have to talk about Johnson and Johnson. We could talk about UnitedHealth too, but that's not the whole story. There are other people whose feet we should be holding to the fire. And the fact that Johnson and Johnson believes that they can release earnings without even addressing this, without even mentioning it, to me, that's a big problem. And to me, that shows that the discourse is not fully

• 14:19Ed Elson?

  informed yet.

• 14:20Scott Galloway?

  I think you're being heavy-handed with the wrong people, and that is, there's always this trope, or there's always this zeitgeist or expectation that CEOs need to be more thoughtful about society. In my 30 years of being in the business world and following CEOs and launching Red Phones from Bono and talking about stakeholders versus shareholders, I find all CEOs, generally speaking, are totally focused on getting a home in the Hamptons by getting the stock price up, full stop, full stop. Almost nothing else. They'll give some verbiage to the climate, or water, or making women feel better about themselves, whatever it is. At the end of the day, 99% of their human capital in that position is going to getting the share price up. I think who has failed

• 15:04Ed Elson?

  The regulators now.

• 15:05Scott Galloway?

  Well, is is the US who has failed to elect people who will stand up to the pharmaceutical lobby and say, look, elected representative, if you don't vote for this bill, it's going to give us Medicaid the ability to buy drugs from Canada or negotiate with pharmaceutical companies directly. I'm going to boot you out of office because I'm paying double for my healthcare what they are in Canada. So I think it's on us to elect people that for some reason have let these companies, despite the fact these drugs are discovered and manufactured and distributed in the US, that we pay more for them. Why? Because these companies give lawmakers money who then pass laws that give them unearned margin

• 15:49Scott Galloway?

  that raises the prices on Americans. So again, I go back to the same thing. They're doing their job. That's what they do. That's what they will always do. It's us that's not doing our job.

• 15:59Ed Elson?

  I totally agree with that. I just want to be clear. I'm not blaming the CEOs for that. What I'm doing is I'm bringing attention to the fact that this is happening, such that eventually, as you say, we start holding our elected representatives accountable and we start getting proper regulation to help ourselves. But I think to get to that point, we sort of need to understand the issues a little bit more. We need to know who is screwing us over. And then we need to be loud and aggressive about addressing that with our elected representatives and to make sure that regulations actually protect us. But let's just finish off these headlines here. Mr. Beast is making a bid to buy TikTok. He's one of many groups bidding.

• 16:44Ed Elson?

  So we also have Kevin O'Leary, the Shark Tank guy, who's joining up with Frank McCourt, who's the former owner of the LA Dodgers. They're making a bid. We've also seen Perplexity, the AI startup, talking about making an offer. We've seen Kick, this live streaming platform, that has also expressed interest. And then, of course, there are the suggestions we heard from Donald Trump last week. He said he'd be open to Elon Musk buying TikTok. I don't think Elon Musk has said anything himself about that interest, but there are rumors. And he's also said he'd be open to Larry Ellison, the founder of Oracle, buying TikTok. Lot of people on this list, a lot of rumors kind of swirling around. Do you have any predictions, Scott, on who is going to end up owning this thing?

• 17:29Scott Galloway?

  I think there's so many moving parts here, it's difficult to predict. But the three criteria are the following: capital, that takes Mr. Beast and Mr. Wonderful. They just don't have the capital. And them, they're just saying, "Look at me" right now. It's a way to get your name in the headlines. I would say that's like 0.1% chance they're going to be involved in a deal. You need massive capital. You also need massive compute, because it's not like you can spin up that type of compute to handle that type of app overnight. And more than anything is the third C, or the third and the fourth, you need the CCP. I just think the Chinese Communist Party is going to decide who gets this or who doesn't. And so who kind of fits those criteria?

• 18:13Scott Galloway?

  One, it might be nobody at all. It might be, all right, the US claimed, passed a law with 80 senators, 79 senators, signed into law, and then they blinked when the deadline came. They had six months. Now I just don't see why they would feel any sense of urgency to do anything. It's 20% of the revenue. They might just say to the good folks who bite down, "Sorry, we're not putting up with this. You're going to have to make, you know, grow the stakeholder value in other nations. We're not acquiescing to this bullshit. We don't want to set this precedent." If they do a deal, it's going to be sold to someone who they think they have leverage over. Capital, compute, and CCP leverage, that kind of adds up to sort of what I call an Ellison-Musk-Microsoft kind of triopoly.

• 18:58Scott Galloway?

  Because people will say, "Oh, he's just Elon being Elon. He's got Asperger's. He says things he shouldn't, but that's part of his genius. You can't have a genius like that who doesn't make these errant mistakes. That's the beauty of him, he's so raw." Guess what? When's the last time you heard him say anything offensive about China? He doesn't. He seems to have remarkable maturity and self-control around China. When Brazil stuck up the middle finger to him and said, no, we're passing this law or kicking your ass out unless you do the following things. All of a sudden, he's gone quiet on Brazil. He is very capable of acquiescing. He's a big free speech advocate until he's doing Twitter in Turkey and Erdogan says, no, that won't hunt here. And he says, no problem, no problem.

• 19:43Scott Galloway?

  We'll censor like fucking crazy here. So I, and given that he has factories and a lot of business in China, I think that CCP probably looks at him and says, that's our boy. We have leverage over this guy. And then Trump is going to get some optics around picking his buddies, his conservative buddies, which is again, see above kleptocracy. But I think the good money is on one of two things. Nothing, the deal doesn't get done, or it's done based on what the CCP sees as still, them still having leverage over whoever, whoever quote unquote owns this platform or rents it or leases it. There's going to, this is going to be a, if this deal happens, it's going to be a pretzel

• 20:24Scott Galloway?

  deal where the administration tries to take credit for the deal and people try to pretend it's, it's the CCP isn't still involved. I just think this is going to be a Frankenstein.

• 20:34Ed Elson?

  Yeah. It does also feel that Larry Ellison, seem like Larry Ellison could be a really good pick. I mean, he does a lot of business with China through Oracle. Oracle also has that relationship with TikTok where they handle all of the security in Texas. And he, unlike Mr. Wonderful and Mr. Beast, is a mega, mega, mega billionaire. So it does feel like, and by the way, he's newly kind of friends with Trump, as we'll get to in a moment. So he does seem like a good pick. Just one side note, wouldn't it be just so fucking awful if Elon Musk owns TikTok? I don't want to go down this rabbit hole, but like. God, it's just going to be a shitstorm in the news about Elon again. I mean, first it was Twitter and now if he would own an even bigger platform that

• 21:19Ed Elson?

  has even more power and influence. God, I just think it's going to be really terrible for anyone who listens to the news.

• 21:25Scott Galloway?

  I don't know. I think a guy who who makes faux Nazi salutes, I'm not worried about that.

• 21:31Ed Elson?

  It would be the worst outcome possible. I think of all the outcomes, at least from my perspective, it would be the worst one.

• 21:37Scott Galloway?

  Yeah, the idea of him having more power and also controlling the what goes through the neural jack into our youth head. Yeah, I don't, I agree with you. It's um, it's not a pleasant thought.

• 21:48Ed Elson?

  We'll be right back after the break with a look at Project Stargate. If you're enjoying the show so far and you haven't subscribed, be sure to give Prof G Markets a follow wherever you get your podcasts.

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• 22:41Ed Elson?

  We're back with Prof G Markets. OpenAI, Oracle and SoftBank are teaming up to invest as much as $500 billion to build data centers in the US. This will all be under a new venture called Stargate. Trump announced the venture while Sam Altman, Larry Ellison and Masayoshi Son stood behind him. The first data center operated by Oracle and utilized by OpenAI will be located in Texas. Scott, huge move here. They say they're going to immediately deploy $100 billion. It will amount to half a trillion over the next four years or so. Any initial reactions to Stargate?

• 23:21Scott Galloway?

  It's brilliant branding. Basically, the Trump administration took a bunch of efforts that were already underway and then pretended that he owned it and it was his idea and branded it. It's actually, I don't believe the government's putting any money into it. These are

• 23:32Ed Elson?

  They're not.

• 23:32Scott Galloway?

  This is an initiative that was sort of already half baked under the Biden administration, but the Biden administration decided not to brand it or announce it. So Trump stepped in and said, Stargate, you know, it's just, it's brilliant on the part of the administration. I have no idea what the fuck Masayoshi Son is doing in this. Masayoshi Son is the luckiest investor in the world. I think he invested 20 million in Alibaba and it ended up being worth 50 billion. It's the greatest venture investment in history since then.

• 24:01Ed Elson?

  And he sold Nvidia in 2019.

• 24:02Scott Galloway?

  Yeah, since then, he's been arguably the worst investor in the world. And I'm, my theory is that he's actually a CAA officer who's been charged with repatriating a ton of cash out of the Gulf back to American entrepreneurs, that he's actually this, you know, he's a Korean born Japanese national that has figured out a way to extract all the margin from Gulf oil wealth and get it back to Western democracies. Anyways, that's my theory. That's what I'm going with.

• 24:30Ed Elson?

  That's a pretty good skill. I'd like to be good at that.

• 24:32Scott Galloway?

  Right? It's like an episode of Homeland. But I don't know what he's doing in this. The thing that's really interesting about it is that I think that for the first time, really, this sort of solidifies Oracle's seat at the big boy's table, at the adult table. Because Nvidia is involved in here, OpenAI is involved in here, and there's Gulf money, I think they're called MGX or something.

• 24:58Ed Elson?

  Yes.

• 24:58Scott Galloway?

  The two big winners here are Trump, who got to brand it and got a freebie. He got to kind of take credit for it. He's like that marathon runner who showed up in mile 26 and then ran through the tape and pretended that she had won it. And also Larry Ellison and Oracle. I think Oracle being at this seat makes them look, makes them look really good.

• 25:18Ed Elson?

  I think this brought him up to fourth richest person in the world. So he's definitely happy. Just to go over the basic structure here, because it is a little bit confusing. What actually is this thing, Stargate? So according to OpenAI, this will be a new company. And the owners of this company, i.e. the people who actually hold equity, they are OpenAI, Oracle, this company MGX, which is this investment firm owned by the United Arab Emirates, and SoftBank. So that sort of explains why Masayoshi Son is there. I mean, SoftBank are going to be putting up the money here. Now, they've also announced a list of their technology partners. So these people, or these companies, won't necessarily

• 26:00Ed Elson?

  be investing directly into the venture itself, but they will be, you know, employing them and they'll be building out these contracts to build these data centers. And those include Oracle, Nvidia, ARM, and Microsoft. So this is a huge coalition of companies. Most of the big AI companies are on this list, which I think is why it's quite interesting to look at who isn't on this list. And I think the big names that come to mind here, who didn't make the cut, they are Google, Amazon, Meta, Anthropic, and I think we've got to

• 26:39Ed Elson?

  mention Elon Musk in some way. So Elon Musk's company XAI. First off, why do you think those companies weren't let into the club here? Or more importantly, who do you think decided that these companies weren't going to be let into the club? Was this Sam Altman behind this? Was it Masayoshi Son, Larry Ellison, maybe even Donald Trump? I mean, I have no idea, but maybe you could speculate.

• 27:04Scott Galloway?

  I don't think it was Trump. This is how kind of club deals come together, and that is a private equity, someone with a vision for this thing calls their buddy. It might have been Sam Altman. If I had to guess, I would, I would say it was probably Sam Altman who said, all right, I need to bulk up fast. I like the guy. Jensen and I get along. We have a shared vision. I'm buying a ton of his chips. We get along. And then he called Larry Ellison and said, Larry, and they sort of said, okay. And Larry said, fine, but I don't want Microsoft in the deal. Are they going to be in the deal? Because I see them as my competitor now. And they said, no. And you form a consortium and a club. And what will likely happen is this will inspire another consortium that consists of the players you mentioned who aren't in this group.

• 27:48Scott Galloway?

  But this stuff is more informal than you might think. It's one person has a vision and calls. Sam Altman can get anyone on the line right away. And he can say, I have a vision for something. This is going to require a lot of capital. I'm going to need partners. This is the vision. This is the role you would play. Are you interested? And Nvidia says, yeah, I'm interested, but you can't have another chipmaker. And, you know, and somehow Masayoshi Son showed up and they called him and he said, I can get a bunch of money out of the Gulf. I don't know. They all supposedly bring something, but these deals are more based on relationships. And then they figure out the strategy. These are very smart people, but I imagine this, you know, this didn't happen in the last five or seven days. This has been being baked for probably six months. But the reason why I think it was Altman was I remember him saying, I need to raise

• 28:32Scott Galloway?

  a trillion dollars to build the compute that's going to be required for AI. And everyone was like, whoa, a trillion dollars. He was seriously saying, he was the first person, the first entrepreneur to say, I need to raise a trillion dollars to do this. And this is saying a hundred billion to get started, 500 billion down the road. But my guess is they all know each other, they like each other. There's a strategic fit, mostly with all of these players. But it's mostly, it's relationships. It's people calling each other and saying, I have an idea.

• 28:59Ed Elson?

  Yeah, the relationships that are forming are so interesting. You know, I've talked before about how I believe that big tech is sort of collaborating to create this monopoly in AI because all of these companies, they're investing in each other's AI companies. And it's all sort of turning into this one mega company. With this project though, I am starting to see it a little differently. More as you say, it feels like there's a consortium developing and that's one team. And I think we could probably call it the OpenAI team. And then there's the other, the other guys. And I think it would be fair to call that. The Anthropic team, because what you have now, you've got companies like Microsoft, Nvidia and Oracle, who have either invested directly in OpenAI or have formed some sort

• 29:44Ed Elson?

  of partnership. And then you have this other insurgent AI company, Anthropic, and Anthropic's investors are Google, Amazon and Salesforce. And they have only invested in Anthropic. They haven't been investing in OpenAI. The other side to this, which is interesting, is where does this leave Elon Musk? You know, he's not really on any team. And I think that would explain his comments on Twitter, which, talking about the fact that they're trying to raise a hundred billion dollars, he tweeted, quote, "They don't actually have the money. SoftBank has well under $10 billion secured. I have that on good authority." So he's basically shitposting this Stargate project and saying they're not going to pull it off. Sam Altman

• 30:28Ed Elson?

  then came back at him, it's like a full-on catfight, and he said, quote, "Wrong, as you surely know. I realize what is great for the country isn't always what's optimal for your companies, but in your new role, I hope you'll mostly put America first."

• 30:44Ed Elson?

  This is just fun. I just love this. What's your reaction to Elon and his upset about this whole Stargate situation?

• 30:53Scott Galloway?

  I've known a lot of billionaires, and there's a bit of a cartoon that billionaires are Monty Burns, who own the nuclear power plant and crawl over people and aren't nice people and, you know, sell, sell organs in their spare time. I have generally found that really wealthy people, especially self-made, what really wealthy people are generally really nice people, really generous, really philanthropic, really polite, really good manners, really patriotic. Because in order to get to that level of success, you have to build allies along the way.

• 31:27Scott Galloway?

  I've never known anyone who's due for a bigger fall than Elon Musk. I think he's pretty much alienating everybody one by one. Sam Altman strikes me as very diplomatic, easy to get along with. And he's shitposting him. He's, he's gotta be alienating Trump right now. Trump doesn't want all of this attention on a guy making faux Nazi salutes and shitposting his big announcement. That's the last thing he wants from Musk. You can bet everyone around Trump is going, what the actual fuck? What is this guy doing? He fired Vivek Ramaswamy. Clearly, he didn't like Vivek. Now Vivek's out. And this, to me, feels like at some point, does no club want this guy? They're like, okay, maybe you bring capital, maybe you bring a lot of awareness.

• 32:11Scott Galloway?

  Nobody wants to deal with you. Can you imagine? These guys, these companies, Jensen Huang doesn't need to put up with Elon Musk. Larry Ellison is supposedly his mentor, and he's not in this deal.

• 32:22Ed Elson?

  Yeah, it's a good point.

• 32:23Scott Galloway?

  But if you're one of these guys, every one of, every one of these people is a multi-billionaire. They don't need to put up with his late night tweets and essentially.

• 32:31Ed Elson?

  Especially if they team up. If they team up their capital, you don't need them anymore.

• 32:35Scott Galloway?

  They're fine. And they're like, every person, he's a little bit like Trump. Every person that comes into this orbit usually leaves lesser, scathed, humiliated. He's, he doesn't like you. He weaponizes his two, his quarter of a billion followers to, to mock you. Yeah, I've been waiting for the chickens to come home to roost here. I don't know if it's gonna happen. I keep being wrong. But at some point, everybody's like, you know, put the angry stupid kid in the corner. We've had it with this guy.

• 33:02Ed Elson?

  Exactly. By the way, I thought Satya Nadella had the best reaction to this. He was doing this interview with Andrew Ross Sorkin at Davos. And he was explaining how Microsoft is doing all of this investment in data centers and AI infrastructure. And he said that Microsoft is investing $80 billion in data centers. This was, this is separate, by the way, from the Stargate situation. And our boy Andrew then asked him about Elon's comments, specifically whether Satya believes that. Stargate actually has the money to pull this off. And Andrew was kind of prodding him at this. And the Satya had what I think was the best one liner of the year, maybe of the decade.

• 33:45Ed Elson?

  He said, all I know is I'm good for my $80 billion.

• 33:50Scott Galloway?

  Yeah, I'm good for $80 billion. That is a flex.

• 33:52Ed Elson?

  Baller move.

• 33:53Scott Galloway?

  That is a flex, yeah.

• 33:55Ed Elson?

  We'll be right back after the break for a look at Scott's stake in a new Colombian football club. If you're enjoying the show so far, hit follow and leave us a review on Prof G Markets.

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• 34:48Ed Elson?

  We're back with Prof G Markets. A group of famous investors recently acquired a Colombian soccer team called La Equidad. The investor group includes names like Ryan Reynolds, Rob McElhenney, Ava Longoria, Justin Verlander, Kate Upton and drumroll Scott Galloway. So Scott, give us the scoop. How did this come about and why are you buying a Colombian soccer team?

• 35:12Scott Galloway?

  Well, Ed, I mean, it's pretty obvious that Kate Upton and Ava Longoria demanded that I be in the investment group. It's easy to sort of, or a lot of people, I think cloak their personal desires and business strategy. So the honest answer is kind of like midlife meets crisis. We've talked about this. I've wanted to be a part of an ownership group for a football team. I love football. I'm not into sports, but I go to a lot of games with my kids. I just went to a PSG game with my youngest. I'd inquired, we talked about it and joked about it, but actually inquired about investing in Rangers. In Glasgow and it's just quite frankly, I'm just not in that weight class.

• 35:50Ed Elson?

  So how much, how much is it? How expensive is Rangers?

• 35:53Scott Galloway?

  Rangers, you would need to come up with at least, you know, you, that would need to be kind of an eight-figure, somewhat mid-eight-figure. You need to come up with 10 to 50 million dollars to be really a legitimate part of their owner group. And so that's out of my weight class, much less the Premier League team, which are now going for billions. So this was, this is sort of a fulfillment of something I've wanted to do for a long time. You know, I love football. I'm all about experiences now. I want to take my friends and my kids and my sons to the games. So I'm just, you know, that's how, you know, that was the initial impetus, if you will.

• 36:27Ed Elson?

  And does this fit into like a larger investment strategy or is this pure fun, pure consumption in a way?

• 36:33Scott Galloway?

  Well, it's mostly consumption. The thing that, this checks a lot of boxes for me. I, I, the way this came about was I met Rob McElhenney. I did a show, I was on Welcome to Wrexham. And I got to know a little bit about the Wrexham story with Rob and Ryan. And I really am impressed and inspired by what they've done. In addition to, you know, they're not your typical owners just sitting, looking aggrieved in the owner's box and then firing the manager every three years. They took an interest in the community. They've kind of become these de facto evangelists for the British working class and have brought a lot of attention and pride to the Wrexham community. So they're the kind of the definition of stakeholders, not shareholders. And I met this kid at an investment conference. So I met this group, if you will.

• 37:18Scott Galloway?

  And this kid is sort of this Jonah Hill-like character in Moneyball. And he scours the world for teams that he feels have unregistered value, whether it's a player development, or they're in a great metro, or they have a great stadium, or, you know, they, they are, do a great job of maturing and then selling players. And he found this team,

• 37:40Scott Galloway?

  La Equidad, and it's a great team. It's in Bogota, which is the, you know, the, the capital and the hub of Colombia, 11 million people. It's growing. Colombia is now, I think, I don't know, growing 2 or 3% a year. But anyways, Rob, I like Rob a lot. I would like to do business with him. And then when this came around and those guys were willing to be involved, it was just sort of a, sort of a no-brainer. So I wanted to be. You know, I wanted to be a part of it. By the way, the team's been runner up during Primero League A. They're in the top Colombian league. They've been runner up three times. They won the Copa Colombia Cup in 2008. I even like their stadium. It's a 10,000 person stadium versus some of the bigger stadiums, which I think is really fun.

• 38:24Scott Galloway?

  But in terms of a larger investment strategy, I mean, if you think about it, the US is, let's go very macro. The US is 5% of the world's population. It's a third of the GDP. And right now, if you look at the stock market as a proxy for asset values, it's half the world's value. So I think it's reasonable to assume when you say, well, Scott, that's just the publicly traded stocks. But you could also probably extrapolate that to private assets too. So this is how crazy things have gotten. Basically, the markets are saying that the US is worth as much as the rest of the world. And I don't think that's true. If I, if someone said to me, bet long term in terms of, or right now, what is undervalued and overvalued?

• 39:08Scott Galloway?

  Either the US or the rest of the world? I would take the rest of the world. As much as I love the US, as impressive as it is, it's AI, all that. And so the way that translates into my investment strategy is slowly, but surely I am divesting out of US assets into foreign assets. And then the crossover is that I love Latin American culture. I spent a lot of time in Brazil. I love Mexico. Colombia is the third largest economy in South America. And the Colombian economy is growing. It popped 7% post COVID in 2021. It was up 2.2% last year. It's supposed to be up to high twos this year, 3% in 2025. And also just, quite frankly, it's just a beautiful country, Cartagena, Medellin.

• 39:54Scott Galloway?

  The idea to be part of an investment group where they seem like good citizens. It's a, it's a good team that could be, I think, a great team to be part of an owners group that really seems to care about the community and, you know, and seem like good guys and a chance to spend more time in Latin America, specifically in Colombia. You know, check, check, check. So this is super exciting for me. And also I think over the medium and the long term, we're going to make money here. I think this is a, a good team and a great country and a growing sport with an owners group that'll bring a lot of attention and thoughtful management to the club. At least that's, that's how I'm deluding myself into buying a Ferrari right now, basically.

• 40:35Ed Elson?

  Well, no, football's growing massively. I mean, the MLF, you just look at the MLS, the fastest growing sports league in America. Real Madrid, just a couple of weeks ago, they became the first football club in history to pass a billion euros in annual revenue. I mean, this is a massively growing sport. But in terms of how this, how you come about this, like, how did this actually land on your desk? Like, you said you, you meet this Jonah Hill Moneyball-like character. How does he know that you're interested in doing this? How does he get connected to Eva Longoria and all of these celebrities? Like, how does this tangibly happen?

• 41:13Scott Galloway?

  I think I was their diversity hire. Basically, so this group had no problem raising the money, and they wanted people that would either add value, they didn't need that much capital. I think they wanted people who had, would raise awareness for the club, who seemed to be good, good stakeholders or good fiduciaries. And because I had met the people organizing the group, and because I had met Rob, I think they thought, what the hell, let, let that crazy professor in. And they, and I, you know, I know decent amount about branding. I'd like to think I'm a good fiduciary. I've served on a lot of boards. And I'm, you know, the world knows I love taking my sons to see the beautiful games. So maybe that'll bring some attention to the team. And they know, you know, they know I'll vote with my

• 41:57Scott Galloway?

  feet. I'm gonna go to, chances are, in the next 12 months, you're gonna be sitting at Metropolitana Tech, Teco, I think is the name of the stadium, with me at, at a, you know, a La Acuadad game. So I'm, I'm into this. I'm into this stuff. And they were nice enough to, were good enough to let me into the investor group. So I'm, I'm super excited. It's, it's unlike, you know, it's just weird that all the moons line up like this. If it had been a great team in Thailand, I just couldn't have done it because I wouldn't have been able to go to games. If it had been a great team in the Premier League, I wouldn't have done it because I don't have the money. And if it had been a great team, you know, to reasonable cost with a group of people I didn't know, I wouldn't have done it either. So I'm, this, this was just like-

• 42:39Ed Elson?

  And the Colombians are just insane about their football. I mean, these, these matches are gonna be absolutely- Electric. I can't wait. I can't wait to go.

• 42:46Scott Galloway?

  The stadium sold out. The Colombian people, I don't know if you've spent any time in Colombia. It is a beautiful country and it's sort of a remarkable turnaround. So gosh, an excuse to spend time in Colombia in the auspices of a football.

• 43:00Ed Elson?

  A great investment.

• 43:00Scott Galloway?

  I mean, be like investing in a strip club. I mean, how can you say no?

• 43:04Ed Elson?

  Exactly. That could be a good investment. Talk about being a part of one of these like celebrity investor consortiums. Cause we keep on seeing these show up in different investments, usually in like consumer products. CPG space is a big thing and I'm always a little bit skeptical of these celebrity investments. It feels like they generate a ton of heat. They make all these headlines, then they kind of like fade out into irrelevant. I mean, I think of like, you know, the Kim Kardashian type investments, all of those celebrity spacs that we were seeing. Like what is the actual benefit of having all of these A-listers in this group? Why, why were they targeted specifically?

• 43:43Scott Galloway?

  Well, I mean, the reality is we live in an attention economy and I would imagine the Wrexham franchise is probably going to up 10 or 20 fold in value. Even if they brought together really thoughtful fiduciaries and investors and people who understood football. I don't think they would register those sort of gains without the attention that Ryan and Rob brought to the franchise. So this, this group that includes a lot of celebrities in yours truly, I mean, and as in not. But it's also the group includes some people who really understand football and understand operations. So the, the funny thing about the announcements was I'm the and guy. It would be like Ryan, they'd have a picture of Ryan and Rob.

• 44:24Scott Galloway?

  Then it would say, and Kate Upton and Justin Berlander, her husband, who's an amazing athlete himself. And then the Eva Longoria, and then it would say, also joining the group. I was the end.

• 44:36Ed Elson?

  Paragraph.

• 44:36Scott Galloway?

  Yeah, almost like, almost like, I don't know. Again, I'm their DUI hire is the way I would describe me. Yeah, it's, it's, but I'm super excited about it, but I feel like it could be one of those things where the, the happiest days in a boat owner's life is when they buy it and sell it. So we'll see, but right now I'm enjoying the honeymoon phase and I'm planning a bunch of trips to Colombia.

• 44:58Ed Elson?

  I personally cannot wait. And we're going to have to do some live podcasts there. And I think we should do some football themed podcasts there as well. Or it's just you and I.

• 45:05Scott Galloway?

  Hundred percent, my friend.

• 45:07Ed Elson?

  Shooting the share.

• 45:07Scott Galloway?

  Like we do.

• 45:08Ed Elson?

  It'll be amazing.

• 45:08Scott Galloway?

  We are taking this team to the top. We are, we are literally, we're going to win the Copa, Colombia Cup. We're going to win the league for the first time.

• 45:16Ed Elson?

  That's right.

• 45:16Scott Galloway?

  And we're just, we're going to have a ton of fun and we're going to try and add some, bring some awareness to a great city, a great country, and hopefully a great club.

• 45:22Ed Elson?

  Absolutely. And we need to make friends with all of the most powerful people in football before the World Cup. That's a really important thing here. So we need to become very influential. And then when 2026 comes, we need to have, you know, access to the box and, you know, all the good stuff that's going to happen in the, in 2026.

• 45:40Scott Galloway?

  Oh yeah, I'm clearly getting access to the finals of the World Cup when I say I'm a minority owner just behind Kate Upton and the second biggest football club in Bogota. Yeah, we're, we're a shoe in for the World Cup. I, let me put it this way, if I were you, I'd kiss the ass of some product manager at ABM Bev or McDonald's or sponsor. If you really want to get to the World Cup, I'm not sure I'm your in. You're all, you're all good and like we do. You are, you're at some point, at some point you can wave at me in the owner's box. I'm not sure I can get you in. I'm not sure I can get you in. But yeah, a World Cup, I'm not sure, I'm not sure we're, I'm not sure we're money good there.

• 46:16Ed Elson?

  Well, we'll, we'll work on it. Let's take a look at the week ahead.

• 46:20Ed Elson?

  We'll see data on the personal consumption expenditures index for December. And we'll also see earnings from Microsoft, Meta, Tesla and Apple. Huge earnings week coming up. Scott, do you have any predictions for us?

• 46:32Scott Galloway?

  I think the markets or equities are moving on two things. One is interesting, one is a shame. The thing that's interesting is what we referenced before, and that is attention and perception. As opposed to underlying fundamentals. And it's always been perception and the level of attention something has has always played a role, but it's playing an increasingly outsized role as evidenced by the CEO Palantir going on Bill Maher and live streams of earnings calls. You know, CEOs are figuring out you just want to be in people's brains as much as possible. And then, you know, even if you're a manufacturing company, just use the term AI over and over and your shares will pop two or three percent instead of flat.

• 47:12Scott Galloway?

  The second thing is proximity to power, which is kind of the fundamental metric for a kleptocracy. And that's a shame, but that's increasingly important, especially over the last, I don't know, 10 or 11 days, as evidenced by one person's wealth going up $140 billion, despite the fact that he had, you know, his firms have not registered any tangible improvement, but the assumption that we are now, the market says we're in a kleptocracy and being close to power will help your companies. Anyways, the chocolate and peanut butter of this right now, I believe, is Oracle. And that is, they are, the perception is they're getting closer and closer to the center or the epicenter of where the greatest value creation in history has probably been. And that is AI. And then being invited into the Stargate group and being a key or a key pillar of it

• 47:57Scott Galloway?

  sort of says they're at now the kind of the adult table or the adults table. Whereas they were sort of hanging around the hoop, but now they're, they're in the center of AI. And I think the marketplace will respond positively to that. In addition, Larry Ellison is very close to Trump, see above kleptocracy. And if you look at Oracle, it trades at about eight time sales. Microsoft's about 13, Nvidia is, I think, in the low twenties. And then you have your OpenAI is at 40 and your Anthropic's at 60. So I think that you're going to see this kind of nitro and glycerin explosion in the multiple on Oracle. I think its earnings will probably improve, but more than that, it'll register multiple expansion based on its proximity to power and to the epicenter of AI.

• 48:42Scott Galloway?

  So I believe the prediction is, simply put, that Oracle's going to outperform the market over the next six to 12 months.

• 48:49Ed Elson?

  Do you think it'll be considered part of big tech by the end of the year? I mean, it's around half a trillion dollars right now. The big tech companies are. Hovering around 2 trillion, or at least they're above a trillion dollars market cap, do you think it could reach big tech status?

• 49:05Scott Galloway?

  It'll either replace, or it might become the 11th of the magnificent 10, right? That it's going to join, that's exactly the right analogy. I think it's about to join the executive washroom of tech companies and valuations. I think this is, it's a great company, great management, and they have strong cash flows, plus with their existing kind of database business, and they're gonna get some, I don't know, some salsa on that ship with all this AI and attention they're about to get.

• 49:37Ed Elson?

  This episode was produced by Claire Miller and engineered by Benjamin Spencer. Our associate producer is Alison Weiss, Mia Silverio is our research lead, Jessica Lang is our research associate, Drew Burrows is our technical director, and Catherine Dillon is our executive producer. Thank you for listening to Prof G Markets from the Vox Media Podcast Network. Join us on Thursday for our conversation with Robert Armstrong, only on Prof G Markets.

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