6 under-the-radar trends (+ our ideas)

💰 Get the [free] Episode 688: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about 6 under-the-radar trends. — Show Notes: (0:00) Intro (2:24) Short Drama Apps (13:55) Rucking (22:10) Plastic-free everything (31:58) "Nervous System Work" (41:46) Biohacking plants (46:48) AI Social Networks — Links: • ReelShort - https://www.reelshort.com/ • DramaBox - https://www.dramaboxdb.com/ • GORUCK - https://www.goruck.com/ • Ryker Clothing - https://rykerclothingco.com/ • AlphaFold - https://deepmind.google/technologies/alphafold/ • Ohalo - https://www.ohalo.com/ • Suno - https://suno.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  All right. Today, we're talking about trends. So I have this list I've been keeping. I want to bring it to you today and riff on those with you because a lot of success in business just comes from surfing the right wave.

• 0:18Shaan Puri?

  I think founders like to believe that it's our own genius that's causing our success. And when it's failure, then it's market conditions. And actually, often, it's the opposite. It's the market conditions that can create success or really amplify your success. And I've learned the hard way that the most important thing is finding the right wave to surf.

• 0:39Sam Parr?

  Have you ever been on the inside of a product that has taken off like that? I haven't. But like, I've had friends who they'd be texting me as it was happening. But have you ever seen that?

• 0:50Shaan Puri?

  Yeah, a couple of them. There's one that we did recently that I invested in my friend, and they're doing a, I can't say, I don't want to say the thing because the trend is like, still going, it's still hot right now. But it's a health, it's a health supplement. And so like, you know, in the health world, there's just like, every few years, there's a new diet trend, there's a new like, you know, a few years ago, a big thing was like, leaky gut. And it was like, oh, my God, gut health, leaky gut, I gotta do something about that. And so there's these things that just come in these waves of awareness. And so we backed one of those, and it just is crazy growth. I mean, zero to 30 million in one year. That's like, just wild. And profitably, like, this is like, crazy growth. We have

• 1:34Shaan Puri?

  another company that we started that I haven't announced yet. Maybe I'll do that soon. But we have another one in that space. That's kind of like the same thing as your, you know, in one year, just doing millions and recurring revenue profitably. It's just like, wow. And it's not because we did something so much better, it's not because we worked harder, it's not because we were smarter, we didn't have some genius strategy, we just picked something that was like, Had market pull inherently, the market wanted this and all you had to do was show up. You know, it's you're selling cold waters on a hot day. That's, that's really the what I want to do. So in any case, here's a bunch of trends. I think I have three or four trends I think are going to be really big.

• 2:17Shaan Puri?

  I think if you've watched this episode two years from now, a lot of this will be proven right. And then I have some bonus ones for you. All right, you ready?

• 2:23Sam Parr?

  Yeah, let's do it.

• 2:24Shaan Puri?

  All right, trend number one, short drama apps. So what are these? If you remember a few years ago, there's this company called Quibi that was started by Jeffrey Katzenberg, who created Dreamworks. I think Meg Whitman, the former CEO of HP. Well, who's she? I don't know who she is, but she's somebody big deal in Silicon Valley.

• 2:44Sam Parr?

  eBay and, and HP.

• 2:47Shaan Puri?

  So Quibi raised 1.75 billion dollars in funding.

• 2:50Sam Parr?

  Pre-launch.

• 2:51Shaan Puri?

  Pre-launch. Pre-launch to build this out. And they were like, look, the future is short form. You see what's happening with TikTok? This was early days of TikTok. You see what's happening with TikTok? Well, guess what? That's what the next Netflix is going to look like. It's going to look like TikTok content. And they take their 1.75 billion dollars of funding. They hire a crack team in Silicon Valley, fancy offices. They got the executives.

• 3:16Sam Parr?

  Dude, they came to our office to pitch you and I to like, we wanted shot at Sam or like MFM to be like a content series. And I was like, guys, we're behind our laptops all day. Like this isn't interesting.

• 3:26Shaan Puri?

  They were like, we need you guys for business unscripted. And we were like, what? What does that mean? They're like, there's a, it's a category. We're like, we're in that? Okay, never mind. So they, they, you know, they wanted content. They needed content on the platform. Anyways, Quibi launches, fails in under a year. So 1.7 billion, all this talent, all the resources, all the brand name, the guy created Dreamworks. In an under a year, it folds, didn't work.

• 3:53Sam Parr?

  And they were mocked and I thought that was kind of nonsense. I thought it was a great, like that's, you take swings.

• 4:00Shaan Puri?

  Just in the arena, doing stuff.

• 4:02Sam Parr?

  Yeah, I mean, like, it was like, it was like, uh, you know, uh, they tried something, you know, who might have mocked them for that?

• 4:10Shaan Puri?

  People don't like when people with pedigree and resources go after something. They like when you're the underdog. So the consensus opinion since then has just been quibi equals failure. That whole category, failure. Well, quietly, in the meantime, a handful of apps have basically run where quibbies crawled and they are doing pretty much exactly the same thing, but to tremendous success. I don't know if you've seen any of these apps. Can I tell you about some of these?

• 4:39Sam Parr?

  Tell me.

• 4:39Shaan Puri?

  All right. So they all started in China and they're Chinese companies, but they're big in the United States. Um, so for example, here's, I'm just going to tell you the revenue of the top four apps. Revenue of the top four apps, 150 million. That's number four, 160 million. That's number three, 275 million annual and the top one, 315 million dollars.

• 5:01Sam Parr?

  Okay, that's insane.

• 5:02Shaan Puri?

  Isn't that insane? Okay. So how do these work? So I, I downloaded a couple of these. I watched them. Now what they did that was very, very smart was they realized the American consumer is pretty much an idiot. And what Jeffrey Katzenberg did wrong was he tried to give people what they should want rather than what they do want. And what they should want was well-made, um, you know, these, these series that were really cool, premium. Hey, we're not going to do that short form, just rubbish. We're going to do Netflix original level content, but just made for your phone, 10 to 15 minute episodes and you'll pay for it because otherwise how are we going to fund these things that are like millions of dollars?

• 5:43Shaan Puri?

  Artsy shit. So these guys came out. I'll, I'll give you an example of one of them. So one of them's called Drama Box. The other one's called Real Short. And, um, I'm just going to show you the, the first one on this. Can you read the title of that?

• 5:57Sam Parr?

  Yeah, it's called Pregnant with My Brother's Baby.

• 6:03Shaan Puri?

  And I didn't just show him, you know, Corn Hub. This is a real thing, right? So these are all, it's kind of trashy soap opera style stuff. Now, what they did differently was the key changes from Quibi was free instead of paid. So you, Quibi was a subscription you had to pay for. This is free, but you pay to unlock more episodes. So you get hooked on one of these little dramas and then you sort of buy coins to unlock the next episodes as you get, once you get hooked. So they lowered the friction. The next thing was they did kind of trashy TV. They did, you know, Hallmark and Maury Povich have a baby. That's the type of content that this is like. I watched one, um, honestly, was it bad to be, I'm not gonna lie, like it's bad, but

• 6:47Shaan Puri?

  it's not like, like I watched four episodes. I probably only needed to watch one for, for my research and the episodes are only 90 seconds long, so it's not that big of a commitment.

• 6:58Sam Parr?

  Whenever I think of these, uh, I think of in, on Wedding Crashers where there's Jamaican guy, he's like the butler and they're like trying to like bother him. He's like, hey, I'm watching my stories, man. Like it's his time to watch his soap operas and like you can't interrupt, you can't interrupt anyone when they're watching their stories because the soap operas are so good. And you know that we talked about this, uh, we talked about this in 2019 or 2020, right?

• 7:24Shaan Puri?

  What do you mean we talked about it? What did, what did we say?

• 7:25Sam Parr?

  So, uh, we talked about it in a few ways. The first was there is this massive trend of these, this was when YouTube was, uh, obviously it was not up and coming, it was already up, but in 19 and 18, there was these guys making these somewhat tacky dramas and they were doing something very different on YouTube. They were making like a 30 minute fictional videos on YouTube and it was like tacky in the sense of it was like a soap opera, clearly appealing to middle America women. So it was like a little like cringey, but very addicting. Do you remember these guys that they would get like eight million followers or they were making Facebook, uh, videos where it was like huge dramas or it was like the kid who

• 8:08Sam Parr?

  got bullied on the bus and how he grew up to become president. Do you remember these like 20 minute videos?

• 8:12Shaan Puri?

  There's been some YouTube series like this.

• 8:15Sam Parr?

  And I get, by the way, I get sucked down this like rabbit hole like often where like I'm on Facebook and it's like a kid getting bullied and like it's like very

• 8:24Shaan Puri?

  I do a lot of market research.

• 8:27Sam Parr?

  Yeah, yeah, like it's hard to turn away. And then also, I told you the story about when I was helping Ramon. He, his original idea for a business was to do erotic fiction audible stories. And we, we ran a test and on like 50 bucks of ad spend.

• 8:46Shaan Puri?

  I think romance. It was short form romance. Romance is very different, right?

• 8:52Sam Parr?

  It was erotic. It was like, no, it was like sex. It was like, it was, it was for women.

• 8:57Shaan Puri?

  So tasteful, though.

• 8:59Sam Parr?

  They were in love. It was not, it was a romantic sex. Yeah. And basically what we did was we, he had a friend who loved writing these stories. He wrote one of these stories and then he had a Fiverr voice actor read it. And then we ran an ad and we called it captivating Claire, I think. I forget what, what we called it, but we called it short but romantic. And we spent like 50 bucks running ads. And we got like a hundred dollars in recurring revenue on a crappy WordPress site. And like, anyway, my point being is like, all signs have pointed to, yeah, this makes sense.

• 9:33Shaan Puri?

  And so like, for example, this one that I watched is called heiress crash lands on her husband. And I think I lied, I'm on episode six, actually. So what happens is the story starts and it's this girl, she's so excited, this guy's going to propose to her. She thinks, he thinks she's a doordasher, but actually she's a billionaire heiress. But she hid that from him because she doesn't want him to want her for the money. And she's so happy that he's going to propose to her and blah, blah, blah. But then his mother-in-law is like, she's not good enough for you. How about this other girl? And then she's like, you don't even know who I am. And then she reveals it. And I'm like, oh, cliffhanger. Like, God, I gotta see more. So what they're doing is 60 to 100 seconds. You, free to watch, you pay for more. And these things are growing like crazy.

• 10:18Shaan Puri?

  And so they, you know, I guess half of China's internet users are watching these, what they call mini dramas. And guess what? I think that a lot of Americans are going to do this, too. I think a lot of Americans are going to watch mini dramas. And these will continue to grow. I'd be very interested to see if some, if an American company can come out and do this. And do it maybe better than than because today the top four, I think they're all Chinese companies. I don't think that's gonna last, or maybe it will last like TikTok, but I think there's an opportunity for somebody to do this. I also, not just in the States. So for example, my mom, for years, when she comes over to my house, it's wonderful. We hang out, we have fun, we eat together, we talk together, she plays with the grandkids, like it's all great.

• 11:03Shaan Puri?

  But then there's this moment at nine thirty at night where I just hear the most annoying sounds on TV and it's these special effects coming from what she likes to call her Pakistani dramas. And it's basically soap operas from Pakistan that she likes to watch. And she's Indian, but she's like, they make the juicier stuff. They make the better ones. And I'm like, where did you find these? And how many episodes are there? She's watched, like, the series will have 650 episodes and she'll like finish multiple of these series. And it's not just her. All her sisters love this. And they're just watching these on YouTube today. And they're like, you know, 15, 20 minute episodes. And so, and I looked up some of these and like, if you go to look at their YouTube channels, the top 10 of these will have like four billion

• 11:46Shaan Puri?

  views. I remember when people were talking about YouTubers and I just remember being like, this is a long time ago. But I was like, I only watch a YouTube video when somebody sends me a link of like a funny clip from Saturday Night Live or a basketball highlight. Like, I don't just go to YouTube and browse to see what's on. I thought that was like a wild weird behavior that we people were doing. And sure enough, now I do that every single day.

• 12:07Sam Parr?

  I do it every day.

• 12:08Shaan Puri?

  Every single day.

• 12:09Sam Parr?

  I think it's a man thing, by the way. I think it's a, it's a young person thing. And then people our age, it's only men.

• 12:14Shaan Puri?

  But did you think you would do that when you first saw that people do that? Cause like,

• 12:17Sam Parr?

  No, I had like the same thing of watching video games. I don't even play video games, but sometimes I'll watch people.

• 12:22Shaan Puri?

  I had a Twitter account for years before I ever tweeted a single word. I was like, oh, why would I ever just tweet? I'm not gonna try to do that. Like, I'll just consume. And so like, some of these behaviors actually. Take a lot of time to to kind of propagate and it's it's sort of like in the tech world. They say like, you know, what the nerds are doing on the weekends will all do in 10 years. I think there's like a version of that in culture, which is like what the what the degenerates are doing today, right? Like what the daytime TV watchers are doing today, we're all gonna do. I remember hearing about musically and being like, oh, people are doing like lip synced, lip sync videos on their phone like that's stupid. And then sure enough, you know, Tik Tok buys music and becomes huge.

• 13:04Sam Parr?

  And sure enough, you're now making videos for your lip sync and you haven't shared it here, but we all know you do it. What uh, what's another one?

• 13:12Shaan Puri?

  All right. Next trend that I want to do is one that you probably know a lot about. It's a fitness trend. Trend number two is rucking, which is first of all, just an amazing word, rucking. And secondly, I just keep seeing this and I've seen it four or five times from four or five of the right people and it instantly resonates when you hear it, which tells me that this is just gonna spread more and more. So what is rucking? Sam, you want to describe it?

• 13:40Sam Parr?

  You put a heavy bag on your body and you go for a walk. It turns the the hot girl walk into a a workout. So you know how you go for walks in the morning, except now you do it with a 20 pound pack on.

• 13:54Shaan Puri?

  You you either wear a backpack or like a, I like the ones that are like the weighted vest. It's like a bulletproof vest looking thing like.

• 14:00Sam Parr?

  Yeah. So that's the downside of all this, by the way, I do like particularly when my daughter, when she was born and it's like, you know how when you want to get steps in when the kid goes to sleep because they're sleeping all the time. I that's when I really got into it. I would put, first of all, I screwed up. I would put a 40 pound vest on because I thought that was like, well, more is better. And then your back is like killing. So I'm like, all right, no 20 pounds is is more than a plenty. And then you just walk. But if you put your heart rate, I would put my heart rate monitor on an hour walk, it would be 120 beats per minute, which is like a pretty like hardcore walk and it didn't feel that bad. So it basically supercharges a walk. So you get more fitness out of a leisure activity.

• 14:42Shaan Puri?

  Yeah, exactly. There's these charts you could see like I'll put this up on the on YouTube, but it's basically calories burned. So in the same amount of time, just walking, but wearing the rucking vest, you will burn about like 200 more calories. So, which is enough to put you like in a if you did nothing else different, you now you might go from, you know, surplus to a deficit or right or break even to a

• 15:05Sam Parr?

  And it's not significantly harder.

• 15:07Shaan Puri?

  It's not seemingly harder, right? And so I think this is going to be a big trend. It's sort of like pickleball where pickleball was the much more accessible version of tennis. I think that rucking is one of the most accessible versions of fitness because my like my parents in their 60s will go for walks. And I think that over time, if you realize that, hey, if I wear this 15 pound vest, I'm getting much more of a benefit without having to then without having to like go learn a new thing or do a new thing or add in an extra workout. I think that's going to be really popular. Like, I want to buy one of these. And then I looked at some of the brands that are taking advantage of this trend, right? Because you see, you see people talk about this. You see Huberman and others talking about how rucking is really good, how it's there's like

• 15:50Shaan Puri?

  this thing, low intensity, steady state cardio, which is known to be like really good for fat loss. And it's basically just like walking at a moderate pace for a lot like 40 minutes or 45 minutes for like a longer period of time and how that's actually better for weight loss than than like, you know, traditional high intensity cardio. And so then you go look at these brands. Have you seen this brand GoRuck? Do you know about these guys?

• 16:14Sam Parr?

  No, let me look at GoRuck. The issue that I've had with a lot of these packs is like I would do my walk sometimes at night and it would it looks like I'm wearing a bulletproof vest and

• 16:24Shaan Puri?

  The issue or the benefit? Because it's like the main reason I'm trying to get one.

• 16:28Sam Parr?

  Dude, they like, like, people would see me like, and I there were one walk in particular, I was walking at night and people kind of stared at me funny. And then Neville saw me out in a walk. He goes, dude, you look like you're about to go like on a shooting. You look like you have like a bulletproof vest on. And I was like, man, everyone's been staring at me. I because because it just looks very intimidating.

• 16:47Shaan Puri?

  You do have

• 16:48Sam Parr?

  I got the look.

• 16:49Shaan Puri?

  Vibes. Yeah.

• 16:50Sam Parr?

  I had the look. And so I had to I actually went and bought a different one that looked less like bulletproof vesty. And so this company GoRuck, it looks like they make backpack. They're basically backpacks, right?

• 17:02Shaan Puri?

  They do it as a back. I think the backpack is their hero skew, but they have they have the vest too. Um, I was interested. I probably wouldn't have even realized they're looking at me for the wrong reason. I would have thought they all think I look so cool. Um, and that's why they're staring at me like, dude, if I could wear like a Superman cape and get away with it, I would like, why would I not want to feel like a superhero or like a Navy SEAL? So this, this brand was started by, I think an ex, he's an ex military guy. I don't know if he's a Marine or what he was. And he was like, yeah, like this is like a big deal in the, in, in the Marines. And so he created this brand called Goruck and he started partnering with these kind of fitness and toughness influencers. And

• 17:40Sam Parr?

  A toughness influencer? That's a good one.

• 17:42Shaan Puri?

  Toughness influencer. David Goggins, what is he?

• 17:45Sam Parr?

  Yeah, you're right.

• 17:46Shaan Puri?

  He's a toughness influencer.

• 17:47Sam Parr?

  That's a good one. That's a

• 17:48Shaan Puri?

  Jaco, what's Jaco? Jaco's a toughness influencer.

• 17:50Sam Parr?

  Did you just make the suppers at the category?

• 17:52Shaan Puri?

  On the spot, off the dome, off the

• 17:54Sam Parr?

  That's great. A toughness influencer. Okay, cool.

• 17:58Shaan Puri?

  And so the, so, and as you could see, like that, that's a trend. And so they, uh, they take off. I guess they're doing like over 50 million a year in revenue now.

• 18:06Sam Parr?

  No way. Really?

• 18:09Shaan Puri?

  So they're doing really well. Um, and they

• 18:12Sam Parr?

  How do you know?

• 18:12Shaan Puri?

  Turned it into a whole lifestyle brand. I mean, they, they announced it. They were like 46 million last year. So, you know, they're, they're going to be higher than this year. So they, um, they also do shoes and shorts and like shirts. Like it's a whole like lifestyle brand now. And I think this is really smart. And I think a lot of people do this. Now, where's the opportunity? I think the opportunity is go look at the prices on their website. Like how, how expensive is their like ruck bag?

• 18:34Sam Parr?

  450 bucks.

• 18:36Shaan Puri?

  Correct.

• 18:36Sam Parr?

  $420 for, uh, just one that I'm seeing here.

• 18:41Shaan Puri?

  My friends, it's time to undercut.

• 18:46Shaan Puri?

  I think if I was going to enter this space, I would be trying to go be the, the lowest cost, good enough solution, which is never a sexy pitch, right? The sexy pitches were the highest quality, most premium, most unique, made in America. That's their pitch, right? $450 backpack.

• 19:03Shaan Puri?

  That's great, and there will be somebody in that category. But guess who makes more money? The good enough at the, at the more accessible price point almost always makes more money. Like when we were hanging out with Mr. Beast and he's like talking about chocolate and he's like, yeah, Hershey's or whatever. And all of the people there were basically like rich people who either don't even grocery shop for themselves anymore, or like only eat Whole Foods. And we were like, we like Hugh chocolate. It's like, I like their cashew butter, you know, like $7 chocolate bar. And he's like, yeah, yeah, their, their chocolate's great. But Americans can't buy $7 chocolate bars. Like, he's like, we sell at Walmart. And look, look where Hugh is at Walmart. And it was like, like so off to the side in this like one tiny little footprint area.

• 19:48Shaan Puri?

  Because again, it's not the like mainstream price point. So I would be trying to build the, uh, the sort of like Walmart ruck brand. And I know that's not really sexy, but it would work very well.

• 19:58Sam Parr?

  Do you remember Echelon? So when Peloton was really popular, me and I, I don't think you went, but for some reason I was there with Moyes at the CES, the electronics show. And there was this booth for this fitness like bike called Echelon. And it was 100% identical to Peloton. There was only one difference is that it was half the price. And it was called Echelon, and I think they got sued by Peloton, but they still exist. And everything that Peloton has, Echelon has, it's just literally half the price. But it's the same, it's the same logo, it's the same everything. Dude, have you, did you, have you ever seen Echelon?

• 20:36Shaan Puri?

  Yeah, cuz they're at Costco. They're, they are the hero fitness product at Costco. And which is again, same thing, like the Costco price point. And what they did was they just like, oh, Peloton, great. Okay, we got the trend. We even got the brand, we got the shape of the bike, we got the whole arsenal. Awesome. And they literally like took a, like a knife and just scraped off the letters off the bike. And we're like, here's a new sticker, Echelon.

• 21:03Shaan Puri?

  It's like a chat GPT name.

• 21:05Sam Parr?

  Like it was, uh, I think they even got sued. It looks like they changed their logo. They were literally the exact same red. It was, everything was the same. Uh, and I remember like going to the CES booth and I'm like, wait, is this, are you guys like a sub brand of Peloton? What's going on here? Uh, and

• 21:19Shaan Puri?

  Sure, we're not familiar with that brand. Uh, we, we, we have no comment and no familiarity with that brand. Completely coincidental.

• 21:28Sam Parr?

  All right, I want to do the next one. The next one that you have is pretty cool. The, did you see the tweet that I have there for your next one? That's a, that's a good, a good way to kick it off.

• 21:38Shaan Puri?

  Okay, do it.

• 21:39Sam Parr?

  All right, so you have plastic-free everything. So you're on board with plastic-free. Is that what you guys are doing at your house?

• 21:46Shaan Puri?

  I'm, I'm not hardcore about plastic-free. Like, we still have plastic stuff and whatever. I mean, I can't say, I can't with a straight face be like, okay, we're eliminating all plastic from our life. And then I'm like giving my kids Kraft mac and cheese sometimes. So like, you know, I'm like, common sense test fails.

• 22:03Sam Parr?

  Do you have, uh, do you go out of your way to buy cotton clothing or natural clothing?

• 22:10Shaan Puri?

  Yeah, I try to. I try to, I try to, I try to buy the highest quality stuff for myself because I know I can, you know, like with my kids, that's, that's the monkey wrench, right? Like, I can't get my kids to eat certain things yet. Uh, and so, you know, that's where we, we fall apart a little bit.

• 22:25Sam Parr?

  So the trend that you care about, you had plastic-free everything. And I had saved a tweet by this guy named Miles Snyder. It happened, uh, March 2nd, so only 10 days ago from when we're recording this. And he said, "Lululemon and Viori really psy-op'd the whole generation." Which, by the way, psy-op'd? That's a new word. Have you noticed that word's trending?

• 22:42Shaan Puri?

  Dude's trending like crazy.

• 22:43Sam Parr?

  Psy-op is it. Psy-op is it.

• 22:46Shaan Puri?

  High agency, psy-op. I don't know what else is trending, but those, those two are on my radar.

• 22:51Sam Parr?

  Someone tweeted out that they psy-op'd me and I didn't understand what it meant. And so I still don't entirely understand, but I was like, is that like an insult towards me?

• 22:59Shaan Puri?

  Yeah.

• 22:59Sam Parr?

  Uh, so he said, "Lululemon of Viori really psy-op'd the whole generation. $70 shorts made from plastic and petroleum that smell disgusting every time you work out in them and they destroy your fertility. Meanwhile, cotton shorts are cheaper, comfier, and better on every metric." And so you had listed here, "Plastic-free everything." I think that the obvious thing that's going on right now is plastic free or Teflon free pans, which is in the same ballpark, but like, for example, at my house, we only have glass Tupperware. And so

• 23:31Shaan Puri?

  There's nothing more uppity than any sentence that starts with, "At my house." "At my house." The next, the end of that has to be uppity. And literally, you just spit on, on somebody every time you, anytime anybody uses that phrase. Not you particularly, I'm just saying.

• 23:46Sam Parr?

  At my estate?

• 23:49Sam Parr?

  At the par estate, at Par Manor, it's glass only. How dare you?

• 23:55Sam Parr?

  For the record, I have Diet Mountain Dew in the refrigerator right now. So I think I could get away with saying this.

• 24:01Shaan Puri?

  You have tobacco in your lip presently and you're worried about microplastics?

• 24:06Shaan Puri?

  You have a hole in your gum.

• 24:07Sam Parr?

  Yeah, so I think I get away with it sometimes, but no, we don't do plastic stuff. Plastic, like anything that goes in the microwave, it's not plastic. But now our new thing is like, my daughter has this thing she calls her baby. What do they call it? Lovey, lovies or whatever, you know, like the, I don't even know what they are. But we're doing all cotton those, which by the way, they're like way less comfortable. I understand why I like.

• 24:29Shaan Puri?

  Do you use a plastic pacifier? In her mouth?

• 24:32Sam Parr?

  No, we don't give her, we, she quit taking the pacifier at three months. But, and we even have glass bottles. But it's like a bunch of like glass stuff and we're not crazy. Like we use the Teflon pan for like scrambled eggs. That's like the only thing that we can't get away with for nonstick. But it mostly is not plastic and we are taking it to clothes. So a company that I like, I have no affiliation with them. I just think they're cool is Ryker Clothing. Have you seen them?

• 24:59Shaan Puri?

  They're Yeah, I just, I actually just ordered some of their stuff because I want to try it out. It's just arrived, so I'm gonna

• 25:03Sam Parr?

  I love it. It's great.

• 25:04Shaan Puri?

  Give it an honest review.

• 25:06Sam Parr?

  I think they're cool, but like, it's really actually hard finding all cotton workout gear. And so I'm on board with the plastic free trend.

• 25:14Shaan Puri?

  By the way, I'm also so prepared for somebody to be like, "Oh my God, cotton, haven't you heard?" And then be like, "Cotton is a lie." Like cotton is huge lie. It's like when Joe Gabia told us that recycling was a lie. Have you heard this, this bit?

• 25:27Sam Parr?

  I've been saying this for years. Recycling is 100% bullshit. It should be reduce, reuse, get rid of the recycle.

• 25:34Shaan Puri?

  And you're saying it because what?

• 25:36Sam Parr?

  It all gets thrown away in the trash. Like recycling is nonsense.

• 25:41Shaan Puri?

  But there's even more to it that he told us about. I wanted to get him on to do his recycling rant because he's got like a great recycling rant. But I believe that one of the core things is recycling is a psyop. You ready? Recycling is a psyop, which was that they, the companies that make all the plastic products were like under some heat, they're like, oh shit, this is like really bad. And they're like, what do we do? What do we do? What do we do? What do we do? We blame the consumer. And they were like, blame the consumer. This is brilliant. How do we do that? And they were like, what if we made it their job to deal with the plastic? And they're like, how would we do that? Like, we convinced them that the obligation is on them to recycle these products. And so they, they funded the like recycle movement, knowing that it's like, most of it's not getting recycled anyways. It doesn't really work.

• 26:25Sam Parr?

  Dude, the blue bins are bullshit. They're bullshit.

• 26:28Shaan Puri?

  Yeah.

• 26:29Sam Parr?

  They're totally bullshit. It's like they-

• 26:31Shaan Puri?

  Cotton, cotton's next.

• 26:32Sam Parr?

  They convince you-

• 26:33Shaan Puri?

  I can feel it coming.

• 26:34Sam Parr?

  They could, you know what I often would do with the blue bins? And it would like freak out people. I remember people at my office, the hippies at like the, like typical like granola people at my company would like complain to me. But I'm like, just throw the trash in the recycle bin. It doesn't matter. It's all going to the same place. And they would like flip out to like, it would like, I could tell they were like, we're losing sleep over this. Because they base their personality on this blue bin has always been my like, it's okay to consume this and throw it away. But it all goes to the trash. And it said, we should just reduce the, the stuff we consume or we should reuse what we can. Right. The blue bin, I can't stand the blue bin. So Joe and I are, are the same on this one. So I'm on board with plastic everything.

• 27:17Shaan Puri?

  So plastic free everything, I think this is going to extend into clothes. I think it's going to extend into like homeware pans, everything like cups that you use. I think it's going to extend into baby products, all baby products. I think are going to, there's going to be a, the way that Honest came out with Jessica Alba and was like, these juices are full of sugar. So they're like Honest juice. And I think that, and they have, you know, they have wipes and they have diapers and they're like, oh yeah, you know, you need to use these, these products. I think there's going to be a plastic free, um, big brand that gets built in the baby space.

• 27:49Sam Parr?

  You know what that used to be, right? I grew up using this because my parents were a little hippie. It was cloth diapers that you threw into a hamper and then you had to wash them. It was disgusting.

• 28:01Shaan Puri?

  And for that reason, I'm out.

• 28:03Sam Parr?

  It was, it was honestly filthy, but my mother.

• 28:05Shaan Puri?

  My wife tried to propose that, by the way. She was like, I think we should cloth diaper.

• 28:09Sam Parr?

  It is like.

• 28:10Shaan Puri?

  The look of disgust I gave her. I mean, I was, I was just like, listen, you could cheat on me. You can abuse me. You could do whatever you want. You will not bring cloth diapering into my lifestyle.

• 28:21Sam Parr?

  There's usually, my, my parents used to do, and we were poor, and so they would, they said it was cheaper, but they had a service that would come and pick it up once a week. But it's still just like the idea of using cloth that other kids have shit in. It's, it's filthy. Like we're animals.

• 28:39Shaan Puri?

  So the cloth diapers are not even just your cloth. It's a mixed pool of cloth?

• 28:43Sam Parr?

  It was like a wash and fold. It was like a wash and fold service, except the stuff, the clothing.

• 28:49Shaan Puri?

  Together.

• 28:50Sam Parr?

  Had poop in it. And so it was basically, you throw it into this bin and they come and pick it up and then they bring you new cloth diapers that are clean. And you're just like reusing them. Yeah. It's like, it is, it's disgusting, but uh, that's what, that's how it used to be. Which now that I'm saying this, by the way, this is kind of an interesting, uh, you know, we had, um, Jake on or Zach, whatever, the, the young guy the other day who talked about how he thinks of ideas.

• 29:15Shaan Puri?

  Jake, Zach, same thing.

• 29:19Sam Parr?

  The kid. We had, uh, what was it? Zach was his name. Um, we had Zach on and he was talking about how, um, when you ask him how he comes up with ideas and he's like, I just think about what would be awesome in an ad and a cloth diaper is like revolting. But it is clickable and it is interesting. Uh, so I actually am on board with cloth diapers now. I just talked myself into it.

• 29:41Shaan Puri?

  Sounds good. I also think, by the way, for plastic for everything, that's, there's gotta be a supplement that people are gonna try to sell. That's going to like remove the plastic from your balls and your bloodstream. I think people are gonna get on the, you know, every category is gonna, gonna try to, to take this angle. And I think that it's, um, it's sort of like protein. How protein, you know, became a thing. It's like, great. Eat more meat. And then they're like, or take this powder. Or you want protein chips? How about protein cookies? How about protein brownies? How about protein everything? Protein waffles, protein pancakes. And so protein just made its way into everything on the protein wave.

• 30:18Sam Parr?

  Dude, I had protein water yesterday.

• 30:22Sam Parr?

  It was amazing.

• 30:23Shaan Puri?

  What is protein water?

• 30:24Sam Parr?

  It was basically water with like, uh, it was a scoop that looked like lemonade mix. And it was high protein and it sounded filthy and disgusting and it was delicious.

• 30:34Shaan Puri?

  That's how I drink my protein shakes. That's just pro scoop of water.

• 30:36Sam Parr?

  Yeah, but there's something.

• 30:38Shaan Puri?

  Cause that tastes nasty.

• 30:39Sam Parr?

  There's something cool where you think creamy and protein that for some reason that's okay. But fruity and protein, that's just unacceptable. Do you know what I mean?

• 30:48Shaan Puri?

  Like, so this was fruity or this was?

• 30:49Sam Parr?

  It was fruity. It was lemonade.

• 30:52Shaan Puri?

  But he said unacceptable, but you liked it.

• 30:55Sam Parr?

  Yeah, I loved it, but I, I had to like get over that barrier.

• 31:00Sam Parr?

  Right?

• 31:00Shaan Puri?

  Was that really hard for you?

• 31:02Sam Parr?

  Yeah, like I had to like, like a motivational like talk to like figure out how to, yeah, like, David Goggins like definitely had to hype me up.

• 31:10Shaan Puri?

  How bad do you want it?

• 31:14Shaan Puri?

  We fight for these inches. All right. So next one. Ready? There's another health trend, um, that I think is going to be big. Have you ever heard of anybody who's doing nervous system work?

• 31:27Sam Parr?

  Our most popular retreat at Hampton is called nervous system reset. And people go to the woods and we have a facilitator who guides these things. It's very, uh, this is totally a niche thing and it was really smart of you to call this out. So go ahead.

• 31:43Shaan Puri?

  Okay, great. So you're, you're already on this. This was, I've just, my spidey sense is tingling. I'm hearing a little things.

• 31:48Sam Parr?

  It's a new leaky gut.

• 31:50Shaan Puri?

  It's the new leaky gut. Cause who, you know, who doesn't want your nervous system to be reset or to be calmed down, right? It's like this thing that's so central to, literally it's your central nervous system. It's so central to you. Uh, you have your vagus nerve and like all this stuff. So I first got hooked on this because my trainer was telling me about this. He was talking about like, when you work out and what you eat. It's not just about what you do. It's about the state that you're in, that you're, your nervous system is when you do it. I'm like, what do you mean? He goes, well, you have these two, um, modes or modalities for your nervous system, parasympathetic and sympathetic. You're familiar with this?

• 32:26Sam Parr?

  Yeah, I know what those, I've heard those words before. I can't teach a class on this, but I, I vaguely.

• 32:33Shaan Puri?

  Here's my bro science. Okay. My bro science for this, which is probably half wrong. But basically, you have two core modes that you could be in. One is your fight or flight, your fight or flight response. So this is where adrenaline, cortisol, you have these hormones that get released and they're, they're not just bad, right? People say cortisol is the stress hormone. Well, stress is good in certain scenarios. Adrenaline is good in certain scenarios. You don't want to be in that all the time. That's the problem, but you need it when you need it. If there's a lion chasing you, you want to be in fight or flight mode, right? The problem is there's no lion chasing us. It's just Slack and email and you know, scrolling on Instagram and feeling like you're not good enough. And like looking at your body in the mirror and feeling like you're too fat.

• 33:16Shaan Puri?

  And then when you eat, you're stress eating or you're, you're working too hard, then you're stress eating or you're not sleeping, things like that. So if you're operating in that sympathetic system, which is that fight or flight, your body is secreting certain hormones, but then also your body shuts down other functions. So like, let's say you stress eat. One of the problems with these stress eat is not only do you overeat or you make poor choices, but your body literally digest less poorly, digest more poorly during that, when you're in that system. Right? Because if you're in fight or flight, the body's going to take its resources and say, guys, we're not digesting food right now. That's not what's important. We got to be doing these other things. The lion is chasing us. And so then you have the parasympathetic system, which when you're in, it's more rested, more relaxed.

• 33:59Shaan Puri?

  Your body could do things like digest, it can recover, it could do other things. And so literally being able to shift your mood or your state from one to the other is really important. How do you do that? Some people get that from exercise. Some people get it from the sauna, from the cold plunge. Some people get it from breath work. Some people get it from meditation. There's a bunch of different ways and all of these are a means to an end, which is to calm your nervous system down. And a lot of good things happen, both health wise, but also decision-making, creativity. You're much, you operate differently when you're in different states. Okay, cool. We've not, so that's, that's the theory. That's where it first got on my radar and I believed it and I started paying attention to it.

• 34:39Sam Parr?

  Well, you've been about breath work for like four years now or five years now.

• 34:44Shaan Puri?

  Yeah, and the breath is to me is like, because I'm always like, I'm not trying to supplement or like, I'm very skeptical of the flashy hard things. So I always look for advice that nobody could sell me, really.

• 34:55Sam Parr?

  No, you're not. You love that. You love.

• 34:58Shaan Puri?

  No, no, like in the health, in the health space, let's say.

• 35:00Sam Parr?

  Yes.

• 35:02Shaan Puri?

  Right? Like I like, why did I talk about rucking? Cause I'm like, oh, it's walking with a little extra weight. Cool. That kind of resonates with me. It's, that's, that makes sense. Cold plunging, I never really was able to get into because I was like, I just think this is like, this extreme thing that's like, seems like it's for show. I don't, I don't know. It didn't really resonate with me in the same way. Breath work did, because it's like, oh yeah, I could tell that literally just controlling my breath for a couple of minutes, I will feel much differently at the, at the end of it. And it also makes sense to me to like, work on my breathing system, because I'm gonna do that, I don't know, 50,000 times a day. And

• 35:37Sam Parr?

  I went to a breath work class in San Francisco and I, like, it made me kind of high. It was awesome.

• 35:42Shaan Puri?

  Yeah, yeah. Well, that's like the Wim Hof stuff. You can, you could literally hyperfetilate yourself and you'll, you'll get high, you'll pass out. You could do a lot of things.

• 35:49Sam Parr?

  Yeah, it was great.

• 35:52Shaan Puri?

  That goes more into the category of the extreme, but okay, fair enough. So our buddy Jack Smith had come on. Remember that thing he told us about on the podcast where he's like, I went in this room with 50,000 screens of different colors and he's like, basically, they flash things. I sit in a lawn chair and I paid these guys 10, like thousands of dollars and it healed me. And I was like, well, we were both just like, okay, so we were both like, what?

• 36:15Sam Parr?

  Dude, there's one down this, like, he came to my, visited me in my house. I live in a tiny suburb in Connecticut. There's one, I'm not joking, 200 yards from my house. And we went, and we went to it.

• 36:25Shaan Puri?

  How was it?

• 36:25Sam Parr?

  Dude, it was, I forgot to bring this up. It was insane. So basically to everyone listening, it's, this is like, 90% of people are gonna be like, that's, you're crazy. And 10% of the people are gonna like be into this. It's very like fringe shit. You go to a room and you're surrounded by literally 20 TV screens and it looks like it's playing white, like snow, you know, like, uh, like when you're

• 36:48Shaan Puri?

  White noise, yeah.

• 36:48Sam Parr?

  Yeah, like where your TV wasn't working. And so, and then the room is about the size of, let's say, it looks like a, like a mini bunk room. It was like, uh, 50 feet long, 20 feet wide. Just a plain room with reclining chairs in it. I go and I sit in the chair and I just like, fall asleep. That's all I do. And so I go home.

• 37:08Shaan Puri?

  Are you supposed to fall asleep?

• 37:09Sam Parr?

  You're just supposed to do whatever you want. You're supposed to relax.

• 37:11Shaan Puri?

  Are you supposed to close your eyes?

• 37:12Sam Parr?

  Close your eyes and relax. You're supposed to close your eyes and just relax. And I fall asleep and part of me was like, did I just do like a Ron Swanson thing where they're like, where I'm just standing there meditating? And he's like, this is so stupid. I just stand here and I'm thoughtless. Like, and like, yeah, that's a point. I was like, is that, is that what I'm complaining about? It's like, I just fell asleep and I actually did achieve it. I wasn't sure what happened. But I go to Jack and I say, you know, I did kind of like how they had vibrating chairs there. Like the vibrating massage chairs they had were amazing. And he goes, dude, they, those chairs weren't plugged in. They were not vibrating. They were not, the chairs didn't vibrate. And I was like, no, like I vibrated the whole time and it made me relax. And I felt, I felt so calm. And he goes, brother, I talked to the owner. I saw the whole thing. Here's a photo.

• 37:55Sam Parr?

  It was not a plugged in chair. There was no electricity in this chair. It did not vibrate. And I swore that it was vibrating me the whole time. So something happened. So that's my story with this, with this, with this place.

• 38:09Shaan Puri?

  And how is it to be a Scientologist?

• 38:11Sam Parr?

  It was, you know, it felt crazy. Like it, it does, and I was so turned off because the guy who, uh, the guy who owned the place explained how like his wife had cancer and he went into debt to start this place and this cured the cancer. And I sort of felt like these people took advantage of you, man. Like, you know, you didn't use modern medicine. You're so like delusional. I feel sad for you. Which is silly for me to judge, but that was my judgment. And yet I left, think like my, thinking my body was vibrating. And so maybe there was something there. That's all I'm saying.

• 38:43Shaan Puri?

  Yeah. So I, I'm kind of fascinated by this and um,

• 38:48Shaan Puri?

  it does feel like something that like someone would, like a YouTuber would make up to make like a cool YouTube video or something like a prank video. It also feels like, like, like the hatch in Lost, like the dominatival created this thing. So, you know, there's definitely a part of me that's like, oh my God, this is bullshit. However, I do believe that nervous system work makes sense. And who am I to say that that's not one of the methods? That would, uh, you know, reset, rewire, calm, change the frequency. I don't know. I don't know all that stuff, but people are really in. The grounding, you've seen grounding, go stand on the grass.

• 39:24Sam Parr?

  Saying to me, my college friends used to be into this. So they, they, they would, after playing sports, all, all the basketball players do it. They would take their socks off and they would go and they would stand in the grass because they said, they use the word ions. Something about negative ions or negative electrons were going from the earth to their body and that was going to heal them. It was the same thing to me as like, do you remember Brett Favre promoting like copper?

• 39:49Shaan Puri?

  The balance bands.

• 39:50Sam Parr?

  The balance band. It's, and I don't know, man. I don't know about any of this.

• 39:55Shaan Puri?

  I absolutely don't know about these and I'm not, I, I have no, I, I don't know the science. I don't know if this worked. What I'm saying is I think there's market demand. I think this is a trend. I think there's pull. I think this is an area where when you talk about it, it has that leaky gut type of thing where people say, you know what? I think I have that problem. I think I want that improved. And whether it's through this room with screens, whether it's through grounding, whether it's through breath work, I don't know what it is. But that's a trend and I, I, I see it as a wave and I think a lot of people are going to go surf that wave.

• 40:24Sam Parr?

  You should go check out one of the, what's the screen thing called? It's called the electromagnetic therapy or something like that.

• 40:31Shaan Puri?

  Maybe.

• 40:32Sam Parr?

  And let me know if you have a similar experience. I'm a hater on it, but I'm telling you, I left, my body felt different.

• 40:39Shaan Puri?

  All right. Let's do something that's not a health hack. Real quick. I have another one for you.

• 40:44Sam Parr?

  Religion, AI social network, which one? Dump phones?

• 40:48Shaan Puri?

  Let's do biohacking in plants, um, which I don't have a lot here. I'm just going to say it out loud, but there's a moment in time right now. So this is, what is this trend? Number three, four? Uh, we did.

• 41:01Sam Parr?

  Five.

• 41:02Shaan Puri?

  This is five. Okay. Five. Trend number five. So trend number five is biohacking plants. So there's a moment in time right here where I think biohacking has never been as popular as, as it is now, thanks to Brian Johnson, thanks to Ozempic, thanks to people, real peptides, people realizing like, oh, I can just kind of take this, stab this, do this, eat this, drink this, whatever, and I'm going to improve my own health. So biohacking is a thing. Um, and AI has changed the game of science because AI is now doing kind of remarkable things. I don't know if you've paid attention to AlphaFold or some of the stuff that's coming out of Google where it's basically like.

• 41:42Shaan Puri?

  Alpha Fold is basically a AI breakthrough where AI was able to predict how proteins fold, which is really important for a couple of reasons, but I think the the simple explanation is like, the shape of proteins really matters. It matters how other things can connect to it. It matters how it can connect to other things, how the building blocks can link. And it was something that we we didn't as humans know how to do. We didn't know how to we knew what was what it was made up of, but we didn't know how it would fold. We didn't know the shape of the protein. And Alpha Fold was like beat all beat all the the like won the competition of of modeling protein folding. And so let's assume this is only going to get better.

• 42:22Sam Parr?

  And and the implication of this is what? We can make new drugs?

• 42:25Shaan Puri?

  Yeah, exactly. Therapeutics, drugs, you know, so you have all these different like, these different technologies, CRISPR, you have, you know, protein folding stuff that's going on. You have in general an interest in biohacking, but the problem is biohacking in humans is really hard. And when you biohack in humans, you have to worry about all kinds of health concerns. You have to worry about like getting approvals for things. It's gonna be a long, hard road. And so in the same way that I think the longevity startups that are focused on dogs are gonna do well, because who doesn't want their dog like to live longer? I think that's like a a problem everybody has.

• 42:59Sam Parr?

  The background of that is that we had Kevin Rose on and he was trying to create or he invested in a longevity drug company and their model, their their their phase one was using it on dogs because that's an easy easier way to get into it.

• 43:13Shaan Puri?

  Easier way to go to market and to test your products. I think the even easier version of this is plants. And I know that like David Freiberg is doing this for a hollow, which is basically like, it's basically a biohacking, but for different crops. So how do we make a strawberry that does has certain properties? Maybe it's resistant to certain bugs, or maybe it can be riper, maybe it could be bigger, maybe it can be juicier, maybe it can grow in different different weather conditions. And therefore, therefore, certain places can now grow their own crops that don't have to import, right? So it's like all these like implications if you could biohack plants because plants are food. And so how do you do biohacking? Plants and plants for a long time, like a lot of the like the breakthroughs in people's

• 43:56Shaan Puri?

  understanding of genetics was because of plant experiments like you breed true crops with each other and oh, this is how we figured out like, you know, the little Punnett square about about how genetics can can uh uh genetic combinations work and combinatorial effects of of crossbreeding. And so I think that there's going to be some really successful startups that take AI and the concept of biohacking and then use plants as their focus as their target market rather than humans.

• 44:26Sam Parr?

  What's David Freiberg's thing?

• 44:30Shaan Puri?

  It's called

• 44:30Sam Parr?

  Oh, hello. And and so it's accelerating evolution to unlock nature's potential.

• 44:39Sam Parr?

  That sounds like a great mission. Um, and so he basically they're basically creating new seeds or new style plants. Yeah.

• 44:46Shaan Puri?

  Um, I don't, you know, they haven't been super like they're not, they're not in stealth, but they're not like, it's not like super obvious exactly what they're doing, but like they have this thing like boosted breeding. So it's basically like, how do you get more yield on on your crops? Right? Or they'll have like value added traits, which is like, how do you take a crop, but then add, you know, a trait that you want, right? Gain a function, but not for viruses, but for for your for your strawberries, for your almonds, for your potatoes, for corn, for core crops. And so this is going to become technology that they're either going to be able to like vertically do themselves, or they're going to sell this to farms and be like, and that's kind of what he did with his other thing, you know, climate or whatever.

• 45:26Sam Parr?

  This is so much better than working on creator economy software.

• 45:32Sam Parr?

  Like when you're telling me about this, I I'm a I'm a dumb dumb. I I will never be able to start anything in this space. But like, part of me is like, if I had a friend that started something like this, I would quit everything I'm doing to go work there because this is such an easy mission to get behind, you know?

• 45:51Shaan Puri?

  Yeah.

• 45:51Sam Parr?

  Like, this is so much more important than creating a new link tree.

• 45:58Sam Parr?

  And so much more exciting. And so I love this. I think this is really a really interesting thing to call out.

• 46:04Shaan Puri?

  Yeah, so that's a trend I'm watching. I'll give you another one. AI social network. So what does this mean? Every decade or so, a new social network comes out. So you know, you had Facebook, which was 2004, and then roughly 2012, you had this next generation of social networks. And those were Snapchat, Instagram, and they were taking off. And so what did what did they do differently? They took advantage of the new tech. So the new tech was your phone, the phone that had a camera, the phone that had a GPS, the phone that was with you at all times. And so it unlocked a new social use case. And I think that the new social use case that's

• 46:43Shaan Puri?

  coming out is is AI. So what is and what is AI going to be able to do here? I don't know exactly what this is going to look like. But I would bet with very high probability, this is a bit of a safe bet, I guess, but I would bet very high probability that the next breakout social app is going to be based on AI. Arguably, it already happened. Arguably, that TikTok is the breakout. It was the first breakout AI app, right?

• 47:08Sam Parr?

  What do you mean? You mean that I'm following AI people as opposed to real people?

• 47:14Shaan Puri?

  There's a few ways that could take it. So the most obvious one was TikTok, which was basically, everybody thinks TikTok's big innovation was short form video. But actually, short form video was around before that Vine, Musically, others. What TikTok did was TikTok was like, hey, how about how about this? How about the AI just tells you what to follow instead of you? So every social network up until that point was based on was based on the user creating a graph. So going and following people or friending people. And that following or friending people, this was Facebook, Twitter, YouTube, all of them, that you would choose content that's interesting to you, and then you would keep coming to the back to the app because you have content that's interesting for you. And that worked to an extent. And then TikTok came out was like, let's never let the user say what's

• 47:57Shaan Puri?

  interesting. Let's see if the AI can figure out what's interesting. At a higher rate, like almost like we were talking about this crops thing, like what if you got higher yield of interestingness if you used AI for the feed instead of the human choosing what to follow? And so that's what it did. And TikTok is super addictive. And TikTok has a higher usage rate than every other social platform because the AI is serving you the content instead of you picking yourself. So that was like the first breakthrough, but it's under the hood. You don't see it. It's the algorithm. Okay, cool. And now, by the way, everybody copied it and Instagram and others. Everybody's moved to this for you feed. The that was the real innovation of TikTok is the for you page. Okay, so what's coming next? So now I'm thinking that the next breakthrough is probably going to be

• 48:41Shaan Puri?

  that up till now, all social networks were based on content that humans make. And now I think it's going to be based on content that AI makes in some way. That sounds a little far fetched. Like, why would I want to follow an AI influencer? Well, let's first start with one example, Lil Mikayla. We've talked about her years ago when when they started this. Lil Mikayla is an Instagram influencer that is just AI generated. It's a girl that's like, she's an AI image, basically. And they put her, she's an Instagrammer and she posts photos. Do you know how much money Lil Mikayla makes?

• 49:15Sam Parr?

  Last we talked about it, it was like, interesting, but not wild. It was like 800 grand a year, I think. I think we started talking about her in 20 or so.

• 49:23Shaan Puri?

  I don't have this confirmed, but I heard it's over $10 million now.

• 49:27Sam Parr?

  That's insane.

• 49:28Shaan Puri?

  Okay, so that's

• 49:28Sam Parr?

  I like Mikayla.

• 49:32Shaan Puri?

  Yeah, you and a few million other people.

• 49:34Sam Parr?

  She's likable.

• 49:35Shaan Puri?

  All right, so that's one. But here's a more interesting version of this, because I think people have heard the influence, but I'll let you pitch you a different style of AI social product. It's actually in the music space. So I think there's an opportunity to create, create the AI version of Spotify. What I mean by this is, I started listening to like a non trivial, non trivial amount of AI music. So like in my pie chart of my market share of music, it used to be 100% just like artists, right, that I I know. So like Spotify or wherever, right? Let's just say that's where I started. And now I started adding in a little bit of AI generated. Music. You go to Suno. So Suno, Suno has a lot of music there, but also there's these YouTube

• 50:17Shaan Puri?

  channels. Like this is one called Golden Age Hip Hop, which I don't think is AI. I think he might use AI in the making of it, but Golden Age Hip Hop's great, great YouTube channel. What he does is he makes these mashups, right? Like if you go to

• 50:26Sam Parr?

  Dude, I listened to it too. And then like Mac Miller Lo Fi or like main character playlists. I'm getting recommended all of these. And at first I was like, this is weird. And lately I'm attracted to them even more and like going to, it's like what I listen to all day when I work.

• 50:45Shaan Puri?

  This is my new workout track. So Golden Age Hip Hop is, if you look at the channels, it's got 800,000, 730,000 subscribers. Every thumbnail is AI generated.

• 50:57Sam Parr?

  Yes.

• 50:57Shaan Puri?

  All of the concepts are like things that don't even make sense. It's like, wait, so this is, it'll be like somebody from the like eighties and then like somebody from the 2000s collabing on a song. Or like all the top, top songs are like, you know, like if it's sort by popular. So this one has 11 million views. It's Snoop Dogg, Ice Cube, DMX, or Snoop Dogg, Eminem, Dr. Dre, 50 Cent, Exhibit and Ice Cube, all on one track. And you're like, what? That, that never happened. And that, that song has eight million plays. And what I think what the person is doing is I think they're just like a mashup artist, more like girl talk, where they, they're just sampling from different songs and overlaying them well together.

• 51:34Sam Parr?

  Yes.

• 51:34Shaan Puri?

  But I think there's a little bit of a sign to come. I wouldn't be surprised if they're using AI to do this, or if they're just going to take a, a voice, artist's voice, and just use AI to make a song from it. Like, I think you tweeted something out. Didn't you tweet out that, like the number one song right now was an AI song?

• 51:52Sam Parr?

  It was, the Beatles won a Grammy this year, and it didn't get talked a lot, a lot about, but basically they had lyrics from when John Lennon was alive, and they used machine learning and AI, and they finished the song, and it won a Grammy, and it's a great song.

• 52:12Shaan Puri?

  Like, that's crazy.

• 52:13Sam Parr?

  It's crazy.

• 52:14Shaan Puri?

  Nobody's even, you're the only person I know who talked about that.

• 52:17Sam Parr?

  I saw it and I was reading about this and I was like, this is a huge deal. Why isn't anyone discussing this? I felt like it was a totally undercovered story. Uh, and the song is great.

• 52:26Shaan Puri?

  It's, it's not that nobody's talking about it. You're right, under like less underreported, uh, story. So here's what I think's gonna happen. I think you're gonna have a, a service that's sort of like a Pandora or a Spotify, where you're gonna prompt it or you're gonna tell it what songs you like. And it's just gonna start generating AI music on the fly. And what's gonna happen is it's gonna generate music that's in the genres you like. It's gonna figure out, it's gonna basically train on the songs that exist and it's gonna create net new songs. And I think the last piece of what's gonna happen there is in the same way that today you have what's called like vibe coders. You know, you know what vibe coding is?

• 53:00Sam Parr?

  I'm still trying to figure this out. I just, this is the scat on my, the scat on my radar, uh, on Monday. This is how new I am to vibe coding.

• 53:07Shaan Puri?

  All right, so there's, there's a couple of startups like.

• 53:10Sam Parr?

  It's because of Peter Levels is how I know about it.

• 53:13Shaan Puri?

  Okay, so there's a couple of startups like Cursor, which is like absolutely blown up. I think it's become like a two, three billion dollar company or 10 billion dollar company in a very short period of time. Cursor is basically like a coding terminal, but you can, but AI is built in, right? And so you can code, but you can basically like just tell the AI, it'll write the code for you. They can tell it to debug it for you. You could tell it to build for you. Replit is doing the same thing. You go to replit.com now and it just says, what would you like me to build? And you just tell Replit like, hey, I'd like an app that does blah, blah, blah. And then it's just, it starts spitting out code on the screen, just scrolling, like huge amounts of code. And then you'll see it thinking, it's like, hmm, the initial screen's not loading properly. Let me see what's wrong. Ah, I found it. And then it just like continues on. It's like, it's kind of amazing to watch. And I've built a bunch of little Replit apps that way.

• 53:58Shaan Puri?

  Um, and so this is like, you know, basically what's happening now is that people are gonna be able to make software without knowing how to write code. Well, I think what's gonna happen next is I'm gonna be able to make music without knowing how to make music, without knowing how to play instruments or sing. So what's gonna happen is I'm gonna be, I'm just gonna be able to prompt the music or tell it what I want or tell it how to tweak the songs. And then I'm gonna make it. And then, by the way, are you ready for me to just go full blown, full blown, you know, idiot here? I'm gonna say three letters that you're not gonna like.

• 54:28Sam Parr?

  Okay.

• 54:29Shaan Puri?

  NFTs, they're coming in here. So here's, here's the business model. Here's where this actually pairs up. And this is not so crazy. Well, listen, listen to this. So.

• 54:37Sam Parr?

  Do you remember when you used to say, you used to celebrate like ding ding ding, we found a use case?

• 54:44Shaan Puri?

  We did now. We found a use case. Exactly. So.

• 54:46Sam Parr?

  Ladies and gentlemen, we did it.

• 54:48Shaan Puri?

  What is an NFT? A NFT is basically any kind of digital, collectible, digital art, digital property. That's unique. It's a way to say that this is unique and I own this. I made this. And if you bought it, now you own this. And it shows who made it and the royalties are attached to it. This is kind of actually like a kind of a cool thing. If I make art in Photoshop, which I think both of us would agree is art, right? I think being able to say that I made this and nobody can say that they made it. That's important. Being able to sell my art, also important. And if you sell it, me being able to capture a royalty of subsequent sales, also cool. So I think we all agree that's actually pretty cool as obnoxious as NFTs became to be. Now, what's going to happen in the music case is I'm going to be generating music with AI.

• 55:30Shaan Puri?

  And I'm going to be able to mint that song. So I'm going to be able to say, that song, I helped create that by prompting it. I'm going to create it. All of the artists whose music was used, I think they're going to get partial ownership of that. And now I'm going to be able to upload that track as a musician. But in the same way that like, you know, a lot of musicians today, they're using like autotune and like, you know, just like basically digital. They're not, they're not sitting there with a guitar strumming. They're, they're in a piece of software, making the computer strum the guitar and they just type in the notes, A, B, C, D. And then they, you know, they'll type in the chord and the guitar just plays it. It's kind of like to a pure musician. They're like, that's not music. That's, you're just cheating.

• 56:11Shaan Puri?

  I think that's what's going to happen next, I think with AI. And so I think the next version of Pandora or Spotify, so the next big social product that's around music is going to be about creating music using AI. Being able to mint it as a curator saying, oh, this is cool. I like this. I'll pay to create this and to own this. And then I'll share that with other people and then I will get like the way this golden age hip hop guy is getting 10 million streams on his songs. I think somebody who's a non musician would go to get that. Did I just go crazy or what just happened?

• 56:40Sam Parr?

  No, I, I think that's very smart. I think you're. I think you're doing a good job of looking ahead and I agree with the future that you're painting. I think that I'm shocked. I'm shocked so far that music has been as not with AI, it's been, and I guess this makes sense because the guys making AI are also into this other stuff. But like AI has been like coding and like just a variety of other tools. And I'm shocked that it hasn't impacted art and particularly music as much as, as little as it has. And I think the future you're painting makes a lot of sense. I think that if you were to play me like an AI Post Malone song in a real Post Malone song, I don't think anyone would know the difference.

• 57:22Shaan Puri?

  Which is unbelievable.

• 57:23Sam Parr?

  We're already there, right?

• 57:24Shaan Puri?

  Yeah, we're already there.

• 57:25Sam Parr?

  We're already there. And also, if you were, if I were to go to a concert, like I would be into going to a concert of a fake person. Like, do you remember the Gorillaz?

• 57:35Sam Parr?

  I loved the Gorillaz. I listened to the Gorillaz.

• 57:38Shaan Puri?

  What's their story? I've only heard their songs, but never been to a concert.

• 57:41Sam Parr?

  The guy who created the Gorillaz is a genius. So the Gorillaz, for those listening who are below the age of 30, the Gorillaz was a band. It was created by, do you remember Blur? Remember the band Blur? So it like a kind of a punk rocky guy, but he created the Gorillaz as like a weird like hobby, like a side project where he wrote, and this was in the 90s, he wrote songs. And then he had a music and he sang it. He was the musician. He played all the instruments. And then he had a music video where it was cartoons and it was animations. And so for years, and this was before the internet was popular. So we couldn't like Google who was behind it. It was like rumors and like, it was like, you know, you never, you didn't actually know, you know, in that age how it was, you didn't totally know. You're like, I heard it

• 58:26Sam Parr?

  was this guy. I heard it was this guy. I don't know who it is. And the Gorillaz was the band that he made. It was a fake band. It was all cartoons. They went so far as to being on talk shows. And so they would like, at the time, the tech wasn't great, but they would do holograms. So they appeared on David Letterman and shows like that. And then eventually they would do concerts where they would play, at first it was simple and janky. It was basically just a movie theater. And then eventually they figured out how to hologram it. And then now he'll go out and perform. Now we all know who the guy is and he'll actually go. Perform and it's like amazing, but he did all of this before all this technology was a thing. And I loved the gorillas. I don't, I don't, I loved them before I knew who the person was. I just thought like, I knew like the characters and I like actually liked them and I got to know their personalities. It was very strange.

• 59:10Sam Parr?

  But because I was into that when I was a kid and even as an adult, I like it. I can now see how it doesn't seem crazy that I'm going to like the AI stuff.

• 59:18Shaan Puri?

  Totally, totally. I mean, dude, I was so into like WWF growing up, right? It's like, it's like you get into these things that sound on the surface, silly, stupid, illogical. Why would you care? It's all fake, right? It's fake wrestling. And then guys are like, you know, paying thousands of dollars to sit front row and scream their heart out to like, watch it, right? It's like, these things seem on the surface, if you just described it to somebody, it would seem like it wouldn't work, but it does. And that's the, I think the point I'm trying to make with this episode. Is that these are all trends that today sound small, sound weird, but I think in the future are going to be bigger.

• 59:54Shaan Puri?

  And knowing that is good for two reasons. Either A, you're the type of person who just likes to be in the know. You like to know things before. You maybe like to try products early on before they become cool. I like to do that. That's, that's one reason. Do you want to know these? And the other reason is jumping on trends early. Is the way to make a lot of money, right? There, there are as riches in these niches. If you actually like, go, go pursue them. And or you're just going to be the guy that always waits for something to be proven out and then you're going to feel like you're too late every time, right? So like that's, those are your options as an entrepreneur. And so I think being early to trends is, um, trends that are going to last or be big is, is a great way to get rich.

• 1:00:33Shaan Puri?

  All right. So the ones we mentioned, uh, number one, short drama apps. So mini dramas, these, these apps that basically are like Netflix, but the episodes are 90 seconds long. They're taken off for apps that are doing over a hundred million a year in revenue. Today, they're all Chinese apps. I think there's an opportunity for somebody to make this. Both like made in America, but also for really every geography, like make the biggest one of these in Brazil, make the biggest one of these in India. These are going to be very, very big. The next one, fitness trends. So rucking we had, which is walking with weighted vest, go ruck, doing over 50 million a year in revenue.

• 1:01:06Sam Parr?

  Shirtless rip guys are going to just tear you up in the comments saying, Sean, we've been here.

• 1:01:11Shaan Puri?

  Of course, and I say, congratulations on being early.

• 1:01:16Shaan Puri?

  Plastic-free everything. So I think just microplastics being something that people, the next thing people are going to be afraid of, and then figuring out how to sell solutions to that fear. Nervous system work, we talked about. So the parasympathetic nervous system.

• 1:01:30Shaan Puri?

  People who create solutions that are marketed towards calming or tuning or resetting your nervous system, a reboot for your nervous system. We talked about biohacking for plants. So AI plus biohacking. But using plants as a go-to-market because it's a lot safer. You can kill plants and nobody cares. And ultimately, there's a huge market of improving crops and the food that we all eat. And then the last one that we talked about is the AI social network. So every decade or so, there's a new big hit social product. Facebook, then Instagram, Snapchat, now TikTok. It's time, we are due for a new one, and the twist will be that the content is somehow generated with AI. I pitched a music one, but there's probably many other variations of that.

• 1:02:14Sam Parr?

  That was very educational. Good job. You came with the goods. You carried us on this one, and I think you did a wonderful job. So thank you.

• 1:02:22Shaan Puri?

  Thank you. Let us know in the comments which trends you like in the YouTube comments, and I'll be replying to all of them.

• 1:02:28Sam Parr?

  All right, that's it. That's the pod.