Is it Too Late To Stop The AI Takeover? | Unsubscribe Podcast 250

Our friend Richard Ryan is here to tell us about his new book! Watch this episode ad-free and uncensored on Pepperbox! https://www.pepperbox.tv/ WATCH THE AFTERSHOW & BTS ON PATREON! https://www.patreon.com/UnsubscribePodcast 👕 Merch & Shoes https://bunkerbranding.com/pages/unsubscribe-podcast 🔋 Energy Drinks https://drinkechelon.com P. O BOX: Unsubscribe Podcast 17503 La Cantera Pkwy Ste 104 Box 624 San Antonio TX 78257 ------------------------------ THANK YOU TO OUR SPONSORS! HELLO FRESH Go to https://hellofresh.com/unsub10fm to get 10 free meals plus a free Zwilling Knife ($144.99 value) on your third box; offer valid while supplies last, new subscribers only. MANDO Control Body Odor ANYWHERE with @shop.mando and get 20% off + free shipping with promo code UNSUB at https://shopmando.com ! #mandopod CASHAPP Download Cash App Today: https://capl.onelink.me/vFut/5u7gm6rr #CashAppPod. Cash App is a financial services platform, not a bank. Banking services provided by Cash App’s bank partner(s). Prepaid debit cards issued by Sutton Bank, Member FDIC. See terms and conditions at https://cash.app/legal/us/en-us/card-agreement. Cash App Green, overdraft coverage, borrow, cash back offers and promotions provided by Cash App, a Block, Inc. brand. Visit http://cash.app/legal/podcast for full disclosures. PONCHO OUTDOORS Go to https://ponchooutdoors.com/unsub and enter your email for $10 off your first order and free shipping. Let them know Unsubscribe sent you. SHOPIFY Sign up for your one-dollar-per-month trial today at https://shopify.com/unsubpod ------------------------------ FOLLOW OUR SOCIALS! Unsubscribe Podcast https://www.instagram.com/unsubscribepodcast https://www.tiktok.com/@unsubscribepodcast https://x.com/unsubscribecast Eli Doubletap https://www.instagram.com/eli_doubletap/ https://x.com/Eli_Doubletap https://www.youtube.com/c/EliDoubletap Brandon Herrera https://www.youtube.com/@BrandonHerrera https://x.com/TheAKGuy https://www.instagram.com/realbrandonherrera Donut Operator https://www.youtube.com/@DonutOperator https://x.com/DonutOperator https://www.instagram.com/donutoperator The Fat Electrician https://www.youtube.com/@the_fat_electrician https://thefatelectrician.com/ https://www.instagram.com/the_fat_electrician https://www.tiktok.com/@the_fat_electrician ------------------------------ unsubscribe pod podcast episode ep unsub funny comedy military army comedian texas podcasts #podcast #comedy #funnypodcast Chapters 0:00 Welcome To Unsub! 3:34 Insider Trading In Congress 9:59 How The Boys Met Richard 16:28 Richard's Original YouTube Content 23:44 YouTube Adpocalypse 36:04 Slow Motion Filming 39:19 OG Youtube Stories 52:08 The Future Of Al & Al In Warfare 1:15:08 Al Influencers 1:30:29 Mainstream Media & News 1:47:44 Richard's New Book 1:59:25 Richard's Wedding 2:04:30 Richard's PR Packages Learn more about your ad choices. Visit podcastchoices.com/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 0:57Speaker 01

  You can hear me on camera.

• 0:58Speaker 02

  Yes! Dude, you're the bad guys!

• 1:01Speaker 01

  Holy [bleep], you used to do sketch comedy too. Sketch comedy and stand-up for a while, yeah. Do the N-word joke you had.

• 1:07Speaker 03

  You're getting real red right now.

• 1:08Speaker 01

  No, it's the cedar fever.

• 1:10Speaker 03

  Oh, I see. The cedar fever activated by racism.

• 1:16Speaker 04

  Say hi to Eli. He's racially ambiguous and random. His hair is fucking fabulous and donut. A dark joke disposition. And there's a fat electrician. Welcome to unsubscribe.

• 1:35Speaker 02

  Hey, really quick, before the episode starts, we have a special little giveaway with Mr. Richard Ryan.

• 1:40Speaker 01

  I actually don't sell these books anymore. It's the limited edition matte black hardcover. So I got like a thousand copies I want to give away to viewers. How do you want to do it?

• 1:48Speaker 02

  Head over to bunkerbranding.com, buy any two shirts, and we will send one of these for free back at you.

• 1:54Speaker 01

  Do me a favor, if you like it, maybe leave me a review somewhere.

• 1:57Speaker 02

  Where?

• 1:58Speaker 01

  It doesn't matter.

• 1:58Speaker 02

  Be direct.

• 1:59Speaker 01

  Amazon?

• 2:00Speaker 02

  They just write a note?

• 2:01Speaker 01

  Doesn't matter, just let me know you appreciate all the hard work that went into this.

• 2:05Speaker 02

  Their diary.

• 2:06Speaker 01

  Love it, big fan.

• 2:07Speaker 02

  Now, back to the show.

• 2:10Speaker 02

  Gay. Richard Pug motherfucking Ryan.

• 2:14Speaker 03

  We just brought you here to make fun.

• 2:16Speaker 01

  That's gonna be a roast the entire time. We're great. Awesome. I love, I like nags.

• 2:20Speaker 03

  You like nags?

• 2:21Speaker 01

  Gay nags.

• 2:23Speaker 02

  Dugs. Do that Richard Ryan voice. Dugs. Like, stop, not now.

• 2:29Speaker 03

  Everyone ready? Oh, shoot. Uh, can I borrow one?

• 2:32Speaker 02

  Right here?

• 2:32Speaker 03

  Oh, yeah. Oh, uh, this one. And then one, one, you wanna pop?

• 2:36Speaker 01

  What is it? Oh, this? What is this?

• 2:38Speaker 02

  That's apple. You like apple?

• 2:40Speaker 03

  Sure.

• 2:40Speaker 02

  On the count of three, we're gonna pop it next to the microphone. Ready? One, two, three.

• 2:51Speaker 03

  Hi, everyone. Welcome to the Unsubscribe Podcast. I'm joined today by Eli Double Tap, Richard Ryan, Brandon Herrera, myself, Don the Operator. Thank you so much for being here.

• 3:01Speaker 02

  What's up, heads?

• 3:03Speaker 03

  Gee.

• 3:04Speaker 02

  Vote for Brandon.

• 3:06Speaker 02

  He.

• 3:08Speaker 03

  District twenty-three.

• 3:12Speaker 03

  Well, I've heard better pitches.

• 3:15Speaker 03

  It's not the worst I've heard, but it's not great.

• 3:18Speaker 02

  This is starting with five.

• 3:22Speaker 02

  Like, what the fuck? Dude, we got Mr. Richard Ryan today. We've known each other for, we were just talking about this. Yeah, two days. Yesterday was our first date and man.

• 3:32Speaker 01

  Thank you. Thank you for having me. Appreciate it.

• 3:35Speaker 02

  Thank you. You are. What happened to your farmer hat?

• 3:38Speaker 01

  I, I switched it because I was like, oh, I'm gonna, I can't compete with Don Fry. I was like, he's the only other person to wear a cowboy hat, right?

• 3:45Speaker 03

  I can't believe you just called it a farmer hat.

• 3:48Speaker 02

  That's a farmer hat. That was made of straw.

• 3:51Speaker 01

  That's true.

• 3:51Speaker 03

  Also, if you have a problem, you can talk to HR, uh, person, Don Fry.

• 3:56Speaker 01

  Yeah, yeah, yeah. And I'm good. I'm good.

• 4:00Speaker 02

  Oh, my God, Connor, come try Richard Ryan's hat on, because I know he has the largest head in the fucking world.

• 4:07Speaker 03

  So we're starting this out with. Fight Richard on that one.

• 4:09Speaker 02

  Ah, no. Richard, you, you are proud of you.

• 4:13Speaker 03

  We're starting this episode with a humiliation ritual.

• 4:15Speaker 01

  Yeah, it's like a eight, like seven, three, four, fuck. Seven, seven, three quarters, eight.

• 4:24Speaker 02

  Dad, can we go to the baseball?

• 4:30Speaker 02

  I was like, wait, Richard just has a big ass.

• 4:32Speaker 01

  No, I do.

• 4:33Speaker 02

  I have adorable tights, Dave.

• 4:36Speaker 01

  Yeah, it's frustrating when you're getting cowboy hats because.

• 4:41Speaker 03

  They killed two cows. Me thinks the lady don't protest too much.

• 4:48Speaker 01

  Love it. All right.

• 4:49Speaker 03

  They killed two cows. I just got that.

• 4:53Speaker 03

  Oh, man, this is gonna be a fun one.

• 4:55Speaker 02

  Dude, welcome to the podcast.

• 4:57Speaker 01

  Thanks for having me. Yeah, we got all kinds of hot takes and stuff to go through today.

• 5:01Speaker 03

  Oh, yeah. I feel like half of them are gonna be targeted, but let's go.

• 5:04Speaker 01

  No, no, come on, come on. All right. So we, I mean, might as well start with hot takes. Insider trading or insider trading when it comes to to politics and everything. I just feel like my hot take is no, they should be able to and they should make a shit ton of money while they're in there. The problem is the incentives aren't aligned. They're misaligned. They're making money while their constituents are losing money. So how about we structure things in a way where if their constituents are winning, they're winning. If their constituents are losing the purchasing power of their dollar and their housing's going up and all these other things, bailouts and different industries and stuff like that, then they lose their money and their equity and these other things as well.

• 5:49Speaker 01

  The consequences for them, I think, should be equal to the constituents. And I think they're just, you know, if you if you ban people from insider trading, okay, then they'll get people to prop up their campaigns. However, they're gonna do it through super PACs or whatever. And then they'll, you know, grind it out for four years, eight years, or however long they're in there. Then they'll get a nice job when they're out. So I think.

• 6:11Speaker 03

  That's what they do now.

• 6:13Speaker 01

  No, no, that's what I'm saying.

• 6:13Speaker 03

  They'll get like big cushy million dollar lobbying jobs and stuff like that. Well, actually, one of the things that I had thought about, and these are things that you propose, and like I'd have to talk to people about it, whether or not it's actually like a legitimate thing. And plus, it would, I would probably never pass a vote, because, you know, people typically don't vote against their own interests, is the shitty part. But I had considered, like, what if you capped the salary? Because the salary for Congressman, I forget, it is like 130 a year, or something like that?

• 6:39Speaker 01

  Yeah.

• 6:40Speaker 03

  What if you capped it at whatever the median salary is in your district?

• 6:45Speaker 01

  Hmm.

• 6:46Speaker 03

  Because personally, I feel like Congressman are overpaid. I know it goes, it's going against where I guess you were going with that, but like, I feel like they're overpaid. I feel like it's community service. Like, if you look at state legislators here in Texas, they don't get paid jack [BLEEP]. I'm pretty okay with that.

• 7:00Speaker 01

  Yeah, but I look at it from a business perspective, too, right? Because, so, one of the analogies I've had with a lot of people is like, as a businessman, or whatever, you know, if you're, you want your salesman to be making a boatload of money if they're commission-based, right? Because if they're winning, you're winning. How do we set politicians up to have that, where there's some form of accountability, where they win, we win, or we win, they win? And if we lose, they lose?

• 7:27Speaker 03

  So how do you set up an incentive that's like, especially a, a monetary incentive for doing a good job that isn't just getting re-elected?

• 7:36Speaker 01

  Yeah, no, that's the incentive right now, right? It's like-

• 7:38Speaker 03

  Which I think is kind of a shitty incentive. You get another, you [BLEEP] job for another two years.

• 7:42Speaker 01

  Yeah, I was wanting-

• 7:43Speaker 03

  Unless you're insider trading.

• 7:44Speaker 01

  Yeah, I was wanting to break it to you like, like, here, but we kind of talked about it before, because it wasn't fully fleshed out and everything, but I think there is something there. The unfortunate situation is, I think that you look at the purchasing power of the American, you know, taxpayer at this point in time, you know, they're, they're getting destroyed by inflation. Like, the, you know, inflation, regardless of what you see reported, is like, eight to, some sectors, like, 20% year over year. Nobody's getting that kind of raise from their bosses every single year.

• 8:15Speaker 03

  It's the biggest invisible tax on the average American.

• 8:17Speaker 01

  That's exactly it. And so, like- My fear is that the rich are going to keep getting richer because they're invested in these assets or whatever they are, and they're going to keep getting bailed out, which bailouts in and of themselves is like you don't buy a Ford and then Ford goes bankrupt and then they get a bailout and you end up paying for it either way and you didn't get the product, right? It's screwed up in so many different ways, but I think that we haven't hit that critical mass yet, but I think we're rapidly approaching where we keep adding more powder to the keg. And something like a Charlie Kirk or whatever, it's not going to be about that thing, but it's going to lead to something unprecedented that I don't think the last two, three generations

• 9:00Speaker 01

  have really seen within the United States. If we don't start rapidly focusing on how do we realign the incentives around politicians to focus on the things that really matter to their constituents and not just getting reelected. And so what we were kind of talking about was like, okay, what about, this is a wild, crazy idea, but America's extremely litigious in so many different ways. How do we leverage that against or leverage it for the constituents, for the people who are voting for these elected officials? Well, if you had a handful of candidates that were looking to primary somebody and they were willing to put, like disclose, everything that they own, their stocks, their

• 9:42Speaker 01

  house and everything else, put it into not, or irrevocable trust is what I was thinking before, but maybe just a blind trust where they have an executor, which could be the super PAC or whatever, and they just have a set list of criteria. I will not ever vote to increase the national debt. I will only vote to balance the budget or whatever. I'll never vote to infringe on firearms, whatever, like five things that like most Americans can agree on. And if they ever vote against their constituents, their assets are liquidated, their fucking, all the money that was put towards their campaign reimbursed the super PAC, you know, and like that kind would flush out the bad actors.

• 10:26Speaker 03

  You'd have to have a lot of trust in whoever's running that super PAC.

• 10:30Speaker 01

  Yeah.

• 10:30Speaker 03

  Cause that basically makes them completely beholden to them, more so than already.

• 10:34Speaker 01

  You, you would have to define like, is it so like any trust has its own governing documents, right? And so you would just stipulate, these are the things that they could not vote against their constituents on it. Couldn't just, you couldn't make it up as you go. It'd have to be part of the articles whenever you go into it. But I think that if we don't find a way to introduce accountability with elected officials, people are just going to get tired more so of voting for change and not getting it to the point where, you know, you can't afford groceries year over year, you're getting less and less to the point where something like a Charlie Kirk happens and people just, you know, more people start dying because of it.

• 11:15Speaker 02

  Richard?

• 11:16Speaker 03

  I love you.

• 11:19Speaker 03

  Welcome to our comedy podcast.

• 11:22Speaker 01

  Is that what this is? This has nothing to do with the book. Nothing to do with the book.

• 11:29Speaker 03

  Richard, how, how do we know you, man? How do you know us, dude?

• 11:33Speaker 02

  Well, you've known, because you knew everyone at the table in different times and different reasons.

• 11:38Speaker 03

  Yes, that's true.

• 11:39Speaker 01

  Yeah. Um, man, I guess, way, I mean, me and you way back. I, um, moved to Los Angeles way back in the day to pursue a career in comedy, failed miserably.

• 11:53Speaker 03

  I forgot you did. Yeah. Holy shit. You used to do sketch comedy too.

• 11:57Speaker 01

  Sketch comedy and stand up for a while. Yeah.

• 11:59Speaker 03

  I didn't know you did stand up.

• 12:00Speaker 01

  Yeah. Yeah. Yeah. Man, a lot, dude, it's funny. I would go to the, I'd go to the store and

• 12:07Speaker 02

  Do the N word joke, you had.

• 12:09Speaker 01

  And it's so funny because I had this, this, uh, this notebook, Orlando Bloom notebook that I had like all my sets.

• 12:17Speaker 01

  There's just like all these really cool spots that, uh, LA has. Like one was a, um, uh, it was a, a Ramada Inn that used to be a morgue and it was like the basement and it was a really cool spot because that's where a lot of tourists would stay. And so you would get really fresh crowds because typically when you're doing a room in LA, it's full of a bunch of other comedians. So it's kind of. Tough. We're getting like the tourists and everything. It was great. But anyways, I digress. We, you know, I did sketch comedy, which led me to YouTube and everything. And also, at the same time, I was doing software development. So I built a YouTube app and had it in the App Store four years before YouTube, which was awesome. And I tied AdSense to it, which kind of coincided

• 13:02Speaker 01

  with a partner program at that time. And then through those relationships, I started collaborating with other people like Freddie Wong and Corridor Digital and everything. That's how I met Eli, was through Corridor Digital. And then

• 13:14Speaker 02

  Like 2012, by the way, this is

• 13:16Speaker 01

  Yeah.

• 13:17Speaker 02

  I can't even know these two individuals.

• 13:20Speaker 01

  Dude, what hurt, what hurt me, what hurt me was like, the first time I think you and I met

• 13:25Speaker 03

  I was just gonna bring this up.

• 13:27Speaker 01

  Fucking crushed my soul. You were like, I used to watch your videos when I was a kid. I was like,

• 13:35Speaker 03

  I didn't mean it like that.

• 13:37Speaker 01

  It was like a cop, I was like a sneak diss.

• 13:40Speaker 03

  I didn't mean it like that. But really, I did grow up, like when I was, when I was watching, you know, early YouTube in the days of like, you know, you FPS Russia and stuff like that. It was like your, like Tech Assassin videos and stuff like that. I just remember it was so, for the time,

• 13:55Speaker 01

  Yeah.

• 13:56Speaker 03

  This is where you have like dudes with a 360p, you know, $400 Best Buy camera

• 14:01Speaker 01

  Yeah.

• 14:01Speaker 03

  propped up in the woods like, huh huh, I'm gonna shoot some cans. And you're doing like Hollywood production, like video assets and all, like it looked like it belonged on Discovery.

• 14:10Speaker 02

  You were the, one of the first slow mo, or were you the first slow mo individual to use it? Especially for firearms.

• 14:16Speaker 01

  No, I think I was. Oh, for sure. Yeah. I think at the time, the only big ones were maybe, um, Will It Blend?

• 14:26Speaker 02

  Oh, yeah. Oh, my God.

• 14:28Speaker 01

  Will It Blend? And then FPS Russia.

• 14:32Speaker 02

  Will It Blend? I forgot.

• 14:33Speaker 03

  I forgot that existed.

• 14:34Speaker 01

  Yeah.

• 14:38Speaker 02

  Man, this is like all that.

• 14:41Speaker 03

  There's a lot of people, a lot of people in the audience won't even remember this. Like it's before their time.

• 14:47Speaker 01

  Yeah, yeah. And then that kind of branched off, you got like, you got the, the people who really kind of doubled down on that was, I think TechRacks and then, um, Demolition Ranch kind of went from specialty shotguns to, like 50 cows and stuff like that and everything and like, yeah.

• 15:09Speaker 03

  Pour one out for the homie.

• 15:10Speaker 01

  Yeah, yeah, dude, come on now. That's wild to see like inception and the whole arc and then just like, yeah, it's wild.

• 15:19Speaker 03

  Him from like, being like a real young guy to being like a successful family man who's just like, all right, peace out.

• 15:26Speaker 01

  When I, uh, I left Los Angeles, uh, to launch that media company with Verizon and Hearst, I actually, I came through here and I stopped, um, to visit with, with Matt and we filmed a few episodes where we like duct tape. Uh, I don't know, some shotguns together or something. I forget. Yeah, it's just, yeah, it's this very small world.

• 15:50Speaker 02

  Can you bring up the company's name? Cause then I helped with that too.

• 15:54Speaker 01

  Which one?

• 15:55Speaker 02

  Red.

• 15:55Speaker 01

  Oh, Rated Red?

• 15:56Speaker 02

  Rated Red.

• 15:57Speaker 01

  Yeah, yeah.

• 15:57Speaker 02

  I helped. And that was another thing. This is absolutely Matt. I helped, uh, what was the LA based group? This, uh, military veteran one that helped run Rated Red two on the backend or create content for quick shorts.

• 16:13Speaker 01

  Oh, I don't know.

• 16:14Speaker 02

  Dude, it was weird.

• 16:15Speaker 01

  A handful of people. Yeah.

• 16:16Speaker 02

  It was weird. Like we were tied in multiple different businesses without, we met and then it was just like random. Oh, this company is working for Rated Red and helping build media on the military influencer side.

• 16:28Speaker 03

  The thing I've noticed about Richard is that like, no matter what, who he's affiliated with at the time or whatever, he's always around. Like it's just like, oh, fuck, I didn't expect. What do you do? I just got to see you here. That's cool.

• 16:40Speaker 01

  I just tell people I'm a subject matter enthusiast. I just get really excited about shit. Try to figure it out and go hard in the paint.

• 16:46Speaker 02

  It's called autism.

• 16:47Speaker 01

  Yeah, that's true. Well, or being poor as a kid.

• 16:53Speaker 01

  You know, like, one of the stories I like tell is like, uh, my, my very first car is like, well, it was a sixty seven Mustang and people be like, oh, wow, must be nice. Like, bro, slow you roll. Uh, and technically, as an eighties kid, that was not a cool car, baby. And like, my grandma, my mom got it for me. It was probably like five hundred bucks. It didn't run when I was thirteen and like, here's a Haynes manual. If you want a car to drive whenever you're fifteen, figure it out. And so like, I'd spend my summers working at like an amusement park, like Winnie Pasoca for those in Northwest Georgia. Uh, I was a carny in some capacity. And, uh, and then I'd just start figuring out how to get the car running and everything. So I know everything about like those two eighty nine and three oh two engines and, uh, everything inside and out.

• 17:35Speaker 01

  Um, but that's kind of been like the ethos for me in life in so many different ways was, uh, I try to understand things, deconstruct it and figure out how to make it better if I can. Um, so that's why I taught myself how to program and, you know, embrace the whole YouTube thing and, and content creation, because I was really frustrated with a traditional way of asking permission to be creative in the entertainment industry and everything. So.

• 18:00Speaker 03

  Well, one more time.

• 18:02Speaker 02

  Hey, you probably heard of HelloFresh?

• 18:04Speaker 03

  HelloFresh.

• 18:06Speaker 02

  HelloFresh?

• 18:07Speaker 03

  Like, of course you'd think it's HelloFresh.

• 18:09Speaker 02

  You would.

• 18:10The Fat Electrician?

  Arigato.

• 18:11Speaker 03

  For the number one meal kit in America, making home cooking easy by delivering chef crafted recipes and ingredients directly to your door.

• 18:18Speaker 02

  This isn't the HelloFresh you remember. It's bigger.

• 18:21Speaker 03

  What'd you call me?

• 18:22Speaker 02

  They've doubled their menu. Now you can choose from one hundred options every week, including new seasonal dishes and recipes from around the world.

• 18:29The Fat Electrician?

  Dig into bigger portions that will keep everyone satisfied.

• 18:32Speaker 03

  And now you can choose from over fifteen high protein options each week.

• 18:36Speaker 02

  Healthier.

• 18:37The Fat Electrician?

  Like, like grass fed ribeye?

• 18:39Speaker 03

  I don't know how they get the ribeye to eat the grass.

• 18:41The Fat Electrician?

  HelloFresh helps you eat greener too. With their new veggie packed recipes, they have two or more veggies per dish.

• 18:48Speaker 03

  That's not for our audience.

• 18:49Speaker 02

  Meat, steak.

• 18:50The Fat Electrician?

  You know what my favorite vegetable is, Cody?

• 18:52Speaker 02

  Mayonnaise?

• 18:53The Fat Electrician?

  No.

• 18:54Speaker 03

  Stephen Hawking?

• 18:55The Fat Electrician?

  What?

• 18:55Speaker 02

  Their menu is awesome. You can get steak and seafood.

• 18:57Speaker 06

  Recipes delivered each week at no extra cost.

• 19:00Speaker 03

  Now at three times the seafood options.

• 19:02Speaker 06

  You love seafood.

• 19:05Speaker 06

  Were they sponsored us? I've actually been using HelloFresh for years, paying for it and it's always a great value and it's always really good recipes.

• 19:12Speaker 03

  I have actually done the same and it was, I will admit, it was pretty, pretty damn good.

• 19:15Speaker 02

  Now HelloFresh or a meal replacement program like that is cheaper than going at this point.

• 19:20Speaker 03

  Dude, yeah, as expensive as fast food's been getting.

• 19:22Speaker 02

  Go to hellofresh.com/ unsub10fm and get 10 free meals now.

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  Plus a free breakfast for life.

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  A whole breakfast for free for life?

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  One per box with active subscription.

• 19:37Speaker 03

  That's hellofresh.com/ unsub10fm to get 10 free meals plus a free breakfast for life.

• 19:43Speaker 02

  Getting into the YouTube space, what was the launch into that where you're like, oh, I want to do this with firearms? I know you're saying comedy, but what got you into firearms?

• 19:52Speaker 01

  Oh dude, it was a completely cerebral situation where I was doing, I was still doing stand up and I was doing sketch comedy. And it was doing really well. They were actually starting the, coming together for the station. So that was Phil DeFranco, Kasim G and all these guys coming together to create one of the first multi-channel networks.

• 20:13Speaker 02

  Every new name is just a flashbang into like, oh shit, yeah, like I've been 15 years.

• 20:19Speaker 01

  Yeah, Lisa Nova.

• 20:20Speaker 02

  I met Philip because of you.

• 20:22Speaker 01

  Yeah.

• 20:22Speaker 02

  Like it's all those weird rings.

• 20:24Speaker 01

  Yeah.

• 20:24Speaker 02

  I always forget about that.

• 20:25Speaker 01

  And yeah, and so they were like, hey, look, you know, you should, you should do your own thing. And I was like, well, I don't want to, I don't want to take away from what it is that we're doing here. I don't want to go from making sketch comedy to doing other sketch comedy stuff. Like I want to keep contributing to that. So what's a hard 180 from this? What do I enjoy? And I literally sat down and was like, what could I do every single week that I wouldn't get tired of? What would be evergreen? What would constantly have new stuff coming in? That's where I kind of came out tech assassin and

• 20:53Speaker 02

  Yeah.

• 20:54Speaker 01

  The breakdown, because there was always new movies, new video games, new gadgets and shit like that coming out. And then I would always have something new. And I wouldn't get burned out, which I did.

• 21:04Speaker 03

  That it happens.

• 21:05Speaker 01

  It happens.

• 21:06Speaker 03

  And editor, if you could put up just like a little, like a little clip of like the tech assassin stuff, like I really want people to understand like the assets and whatnot involved. Cause it wasn't just a dude in a field with a gun. Like it was. Very like

• 21:18Speaker 01

  Somewhat thoughtful.

• 21:19Speaker 03

  Yeah.

• 21:20Speaker 01

  Well, you're adding like visual effects and

• 21:23Speaker 03

  which like nobody was doing in the, at least in the gun space. And I don't think anybody's really doing that now, frankly.

• 21:28Speaker 01

  Yeah. Well, I mean, it's kind of hard to invest that kind of like bandwidth in any way, which is like, there's no point in diminishing return with that. It's like, you just keep getting demonetized and throttled with your distribution and stuff. So frustrating.

• 21:44Speaker 03

  Yeah. Turns out they don't like us very much.

• 21:46Speaker 01

  No, no, no, it's weird. It's very weird. It's like, it was, you know, the chip on my shoulder with that was that they would, you know, they invested $25,000 into my channel in the first next up.

• 22:01Speaker 03

  Who's they?

• 22:02Speaker 01

  Google.

• 22:03Speaker 03

  Oh, wow.

• 22:03Speaker 01

  Yeah. So I was part of YouTube's first next up class. That was 2012, I think. And they flew us out to

• 22:13Speaker 02

  What is next up? I don't even

• 22:14Speaker 03

  I don't know either.

• 22:15Speaker 01

  Okay. So what they did, they did it for one year like this. And then the years subsequent that were a little different. But what they would do is they would pick 25, 40 channels that they were going to invest in and give some type of mentorship to as well. So like, you know, various, you know, C level executives would be your mentor. And you would get a grant, you go to New York for a week and you would just hang out, collaborate and do, Jimmy Wong was one of them. I think Zach King, Final Cut King was one of them.

• 22:51Speaker 03

  Outside of our YouTube rep, we can't even get a call back. So like, that's, that's crazy. They were doing that shit back then.

• 22:57Speaker 02

  There's only a handful. I mean, at 25 to 50, there's probably, that's like everyone over a million subs at that point. Cause there was only a handful.

• 23:05Speaker 01

  Oh, yeah. No, there and there were, dude, I mean, a million subs was probably 10 to 100 million now. It's, I'd be, I'd be curious to know the numbers around how many people have over a million subscribers at this point.

• 23:18Speaker 02

  Oh, it's a metric shit ton.

• 23:19Speaker 03

  I think it's public.

• 23:21Speaker 01

  Let's see.

• 23:22Speaker 02

  It is a lot, a lot compared to, because I remember that timeframe too. If you were over, Freddie was king at nine million subs or seven million.

• 23:30Speaker 01

  Crushing it. Yeah.

• 23:31Speaker 02

  Yep. And he

• 23:58Speaker 07

  Shop Folgers Instant Coffee and more at your nearest retailer.

• 24:02Speaker 02

  It was like number one on all of YouTube at that time.

• 24:04Speaker 03

  YouTube estimates around sixty nine thousand globally.

• 24:08Speaker 01

  Yeah.

• 24:08Speaker 02

  Sixty nine K over ten mil or a mil?

• 24:11Speaker 03

  Uh, over a mil.

• 24:12Speaker 02

  Sixty nine thou.

• 24:14Speaker 01

  That's wild.

• 24:14Speaker 03

  That's kind of crazy. Uh, but that's, that's also like a bunch of companies and like music and stuff like that too. But that's, I mean, not diminishing that twenty eight hundred have achieved ten million.

• 24:25Speaker 01

  That's wild.

• 24:25Speaker 03

  Those numbers don't seem right. That's so.

• 24:28Speaker 01

  Well, you gotta think how many, how many people are subscribed to multiple people though?

• 24:31Speaker 03

  No, for sure.

• 24:32Speaker 01

  I have like twenty, well, more than probably twenty YouTube channels.

• 24:37Speaker 03

  Yeah.

• 24:38Speaker 01

  So it's like.

• 24:39Speaker 02

  It is, is the also the family channels. We don't know. There are so many channels where we just have no idea. And you're like, oh, I did. I've never heard of this channel. They have seventy million subscribers and you're like.

• 24:51Speaker 03

  How many of those are Peppa Pig clips? You know, stuff like that.

• 24:56Speaker 02

  I mean, Mr. Beast just hit four hundred and sixty million.

• 24:59Speaker 03

  Insane.

• 25:00Speaker 02

  Subs, four hundred and sixty million. No one, I guarantee no motherfucker was like, this is how big YouTube will get. Or at one individual will get.

• 25:08Speaker 03

  They're running out of colors for play buttons for him.

• 25:11Speaker 01

  Right. Like, yeah, what are the milestones? Uh, like, is it like?

• 25:16Speaker 02

  Human.

• 25:16Speaker 01

  Ten, hundred?

• 25:18Speaker 03

  Hundred thousand, one million, I think five million, ten million.

• 25:21Speaker 02

  Twenty.

• 25:22Speaker 01

  Oh, five million is one.

• 25:23Speaker 03

  I think five.

• 25:24Speaker 02

  No.

• 25:24Speaker 03

  Is five million one?

• 25:26Speaker 06

  It jumped straight from a million to ten million.

• 25:28Speaker 02

  And then twenty?

• 25:29Speaker 03

  Oh, that's right. I think it's fifty million is another one.

• 25:32Speaker 02

  No, there's a twenty or twenty five million and then fifty million, then a hundred million, then two hundred and fifty million. Whatever Mr. Beast hits, they're like, would you want one?

• 25:41Speaker 01

  Yeah. What, what would you like, sir? I would like, I want a room to Google.

• 25:48Speaker 03

  Yeah. So there, there's a hundred K, one million, ten million, fifty million.

• 25:54Speaker 01

  Interesting.

• 25:55Speaker 03

  And then.

• 25:56Speaker 02

  PewDiePie got one for twenty million.

• 25:58Speaker 03

  There's the red diamond is one hundred million. Hmm hmm.

• 26:02Speaker 06

  Which?

• 26:04Speaker 02

  That's a number.

• 26:05Speaker 06

  Yeah.

• 26:07Speaker 02

  You doing okay? Okay on that one.

• 26:09Speaker 06

  I just, I, I, I remember Beast back in the day. He was putting up the billboard signs like subscribe to PewDiePie. You remember that?

• 26:17Speaker 02

  Oh, yeah.

• 26:18Speaker 03

  Oh, dude, yeah.

• 26:19Speaker 06

  Yeah, the subscribe to. Trying to get them to a hundred million at the time. Cause they were trying to beat that little Indian channel. I say little.

• 26:27Speaker 02

  I know, to a hundred million.

• 26:29Speaker 06

  Yeah.

• 26:29Speaker 02

  What was it? Mr. Beast versus, or no, it was PewDiePie versus?

• 26:34Speaker 03

  T-Series.

• 26:34Speaker 02

  T-Series.

• 26:35Speaker 03

  Yeah. Anybody who remembers that beef was, yeah, that was, that was fun. Well, until it suddenly wasn't. There was a thing that happened, but.

• 26:44Speaker 06

  PewDiePie was, or Mr. Beast was actively trying to fucking beat this huge company back in the day, T-Series. Yeah. Cause it was an Indian like network, like television thing.

• 26:57Speaker 03

  It was an Indian, I think they were music, yeah. But well, the, the thing I was talking about was the, it was the Christchurch shooting in Australia or New Zealand.

• 27:04Speaker 02

  There's multiple. So it was that and it was also the, uh, the signs at the same time.

• 27:09Speaker 03

  Yeah, yeah. But yeah, no, it was the guy like, it was, the guy was, you know, a shit lord kind of thing, but like, before he committed the shooting, so you know, subscribe to PewDiePie. And it was like, it's, you know, a whole separate ordeal, but.

• 27:22Speaker 02

  The same thing where it's just like.

• 27:25Speaker 06

  I'll touch PewDiePie real quick.

• 27:28Speaker 03

  That's going in the intro.

• 27:30Speaker 06

  Yeah, Pew's fucked me back in the adpocalypse back in the day.

• 27:33Speaker 03

  Yeah, cause that's when you were just.

• 27:34Speaker 06

  Dick.

• 27:35Speaker 03

  Oh, cause that's when you just started like trying to do YouTube.

• 27:38Speaker 06

  I just started YouTube and I was making like 1,200 bucks a month. I, I, I think I talked about this with you on Say How to Eli. Motherfucker dude. I love you Pew's, but you fucked me there for a minute, man. God damn.

• 27:51Speaker 03

  Was that because of Bridgegate?

• 27:53Speaker 06

  Bridgegate, yeah.

• 27:54Speaker 02

  Tell me, you've never heard of Bridge?

• 27:56Speaker 06

  No, no, no, no.

• 27:57Speaker 03

  I'm sure you did.

• 27:58Speaker 02

  PewDiePie when he, his live stream.

• 28:00Speaker 01

  Problem that happened.

• 28:02Speaker 06

  Hmm. So he was, he was playing PUBG back in the day, like player, you ever play that PUBG?

• 28:07Speaker 01

  Yeah.

• 28:08Speaker 06

  So he dropped a hard R on stream and that was what 2017?

• 28:13Speaker 01

  Yeah.

• 28:14Speaker 06

  16, something like that. That was, that was when my channel was starting to like, I was getting a little bit over like a hundred thousand subscribers and I was super happy. I was making like 12, 1300 bucks a month. I was like, yeah, I can do this thing. He drops that.

• 28:28Speaker 01

  July of 2015.

• 28:30Speaker 06

  Oh shit, that was 2015?

• 28:32Speaker 01

  Yep.

• 28:33Speaker 06

  Yeah. And so I think it was Wall Street Journal or like one of the big publications picked it up and they said, hey, this is, this is what's going on all your ads. And so every major company dropped their ads from YouTube. So no one made money off of YouTube for like several months. And I was, I, I had just quit my job as a police officer and I just started content creation. I was like super happy with my revenue. And so I became a realtor.

• 29:04Speaker 01

  Yeah. Well, so not like, I didn't know it by that, but I've heard like all the different apocalypse and that they get me so angry, so frustrated. Because having been on all sides of the equation, like consulting for studios and ad agencies and stuff are like, cause Google and Alphabet would pimp me out to studios and ad agencies. Early days specifically for them to figure out their return on ad spend for digital campaigns, because at the time, everything was discretionary spending for digital, because there wasn't attribution models, there weren't tracking pixels. That were sophisticated like they are now. So that whole purchasing funnel was very vague. So they would essentially subcontract me out to them to figure out what their return on their spends were and everything.

• 29:50Speaker 01

  The frustrating thing about these adpocalypse and everything is that they're all bullshit. Like, like their ideological bullshit.

• 29:59Speaker 01

  Because anybody who's ever had a business and ran ads before knows that you can set exclusions and segment the audiences which you run ads on. And so to say like, I'm not going to run ads on, you know, firearms videos or whatever, people use the F word or whatever it is, that's total bullshit. Like Target, all of them were pulling their money because they like, you know, they had an agenda. And it's like, screw you for being lazy and not going and setting exclusions for certain sectors that you don't want to be affiliated from or with. It's like firearms, you know, how many times have we had a product that we want to sell? And it's like, okay, well, don't demonetize my firearms videos.

• 30:44Speaker 01

  I'll, I'll sell fucking Echelon Energy on it. How about we do a revenue share split? And you just give me cost on that. So I don't have to bid in an auction against all these other businesses. And I'll still give you a little bit of a cut on that. It's a win win for everybody. If you actually had a fiduciary responsibility to, you know, your shareholders to increase the, the, the value and everything, you would take that deal. But you have an ideological one where you don't want to support this community. You want to make firearms taboo within younger generation so that they're going to accept you infringing on their constitutional rights.

• 31:20Speaker 06

  And a lot of Don't get us started on the firearms content.

• 31:23Speaker 03

  A lot of it too is just, it's YouTube. It's not necessarily, I understand they have to take certain actions to protect their advertisers and stuff like that. But a lot of it is just like forward fronting shit. Where it's like, oh, well, you know, look, look, everyone who's putting us under scrutiny for hosting this stuff, look, we're doing something. It's like, well, A, are you? And B, like, I don't think that's why policy should be written.

• 31:46Speaker 01

  Yeah. Well, just like the, um, the, every other adpocalypse, like, what was it? The kids videos? They were demonetizing, um, family channels and stuff like that because of something that had happened. It's like, you just roulette with a genre or something like that. And they're like, oh, look, I'm doing something. Don't fire me.

• 32:03Speaker 03

  And I'm looking at it now. Apparently, part of the adpocalypse was not only just like, um, like PewDiePie was like an element of it, but a lot of it too, apparently advertisers found their ads on few disturbing videos such as ISIS killings.

• 32:15Speaker 01

  Yeah.

• 32:16Speaker 03

  I didn't know about that part.

• 32:18Speaker 01

  Yeah, yeah.

• 32:19Speaker 03

  That's, yeah.

• 32:19Speaker 06

  Well, we.

• 32:20The Fat Electrician?

  Today's beheading is for Coca-Cola.

• 32:24Speaker 03

  Brought to you by Nabisco. I could understand why you have a little bit of a problem.

• 32:28The Fat Electrician?

  This is a one minute ad read?

• 32:30Speaker 06

  Yeah, the fucking, the gunpocalypse that we had to go through a couple of years ago, that was wild.

• 32:36Speaker 03

  Oh yeah, that was close, man. That was really close.

• 32:39The Fat Electrician?

  Yeah, it was terrible.

• 32:40Speaker 03

  What do you mean close?

• 32:40The Fat Electrician?

  Especially with Pepperbox launching at the same.

• 32:43Speaker 03

  Really?

• 32:44Speaker 06

  Good God, dude.

• 32:45Speaker 03

  So, yeah, the, so they.

• 32:47Speaker 06

  You couldn't insert a fucking magazine into a gun?

• 32:51Speaker 03

  It was weapons modification. If you had a 30 round magazine and you were shown inserting it into the weapon on camera, you could get a strike.

• 32:58Speaker 01

  Yeah.

• 32:58Speaker 03

  And a- a- also screwing on a suppressor, that's a strike.

• 33:02Speaker 06

  Weapons modification.

• 33:03The Fat Electrician?

  Now, this is strikes, not demon. This is strikes.

• 33:05Speaker 03

  Oh, wow. And I remember like having a conversation with my YouTube rep. I'm like, look dude. He's like, oh, you could just go back and blur it or you could do this. I'm like, dude, I have enough videos on my channel of this happening that you could nuke my channel 50 times over. Like this is game over, man. Like if they, if they go forward with this policy and they don't grandfather, which also getting on that soapbox.

• 33:28Speaker 06

  Full autos, everything.

• 33:29Speaker 03

  That's insane that they retroactively apply it. Cause I'm like, how the fuck am I supposed to, as a creator, make content for what your guidelines are going to be in five years?

• 33:41Speaker 01

  Dude, you're preaching to the choir. Remember, I'm the guy, I'm the guy that paid 25 grand to invest in my channel to create firearms content, only to have them five, 10 years later say, oh, that content you did, ah, sorry, we're pulling the plug on it. It's wild. I like, I quit my jobs. I focused on building this thing and it's like, it's hard not to be jaded in that situation. Like, you know, I look at like the comedy side of stuff, like, man, it's tragic. But like, how many people move to pursue those careers in entertainment or used to? Um, to Los Angeles and, you know, the aspiring actor or comedian or whatever. And they come up snake eyes, man. They, at least they gave it their shot or whatever, but you know, and it's the same thing now with like YouTube and everything. It's like.

• 34:26Speaker 01

  Not only are you risking so much of your, your most valuable asset that you have in life is time. Right. It's, it's the commodity we trade. And you can have somebody where you invest your time, your energy, your soul, you know, your money into creating something. And you're playing by the rules only to have them retroactively change it. It's fucked.

• 34:49Speaker 06

  Well, we, we realized after a minute, like the reason they were saying we can't have 30 round magazines inserted into a gun. It's because it was illegal in California. Where's YouTube based out of?

• 35:00Speaker 01

  Yeah.

• 35:01Speaker 06

  Fucking California. So like they were, they were taking their guidelines and they were enforcing them on us. Based on where they were living at the time. We're like, the company is based.

• 35:12Speaker 02

  Do you ever struggle with tiny toiletry bottles?

• 35:15Speaker 03

  No.

• 35:16Speaker 02

  Well, with Mando, struggle no more.

• 35:20Speaker 02

  I would not want to spread whole body deodorant on you, Nick.

• 35:23The Fat Electrician?

  It's gonna get all clumpy in my chest hair.

• 35:27The Fat Electrician?

  But it looks like I've been rolling around in mashed potatoes.

• 35:30Speaker 01

  How well does it lubricate?

• 35:31The Fat Electrician?

  It's developed by a doctor and it works for 72 hours. Show some respect.

• 35:34Speaker 01

  I'm gonna tell that to everyone at the Magic the Gathering tournament.

• 35:37The Fat Electrician?

  I wish I was there when they figured out that it wasn't good for 73 hours. I like to imagine just a fat guy on a treadmill for 72 hours straight. He's up, he's turned. Time to shower finally.

• 35:47Speaker 01

  Fatty curdled.

• 35:48The Fat Electrician?

  Thanks to Mando.

• 35:51Speaker 03

  It's also named after Mount Fuji.

• 35:54The Fat Electrician?

  Really? Mine's bourbon and leather because I'm a man, though.

• 36:00Speaker 03

  Couldn't even get through an ad without a pun.

• 36:03The Fat Electrician?

  What? Do you want to sell the deodorant or not, Brandon?

• 36:06Speaker 03

  I'm just waiting for the sweet release of death.

• 36:08The Fat Electrician?

  It's not gonna come for at least 72 hours.

• 36:12Speaker 03

  Listen, we did a lot of meet and greets during the live tour. Y'all motherfuckers could use some Mando.

• 36:16The Fat Electrician?

  For a strong, independent woman, you can do everything a man can do. You can still use some Mando.

• 36:20Speaker 02

  Our Kitten Nick dead.

• 36:23Speaker 01

  The cops are coming.

• 36:24The Fat Electrician?

  We've got 72 hours to hide the body before it starts to smell.

• 36:28Speaker 01

  Actually does smell pretty damn good.

• 36:29Speaker 02

  This one smells like the body wash smells actually really good.

• 36:32Speaker 06

  I have bourbon leather.

• 36:33The Fat Electrician?

  Anybody find the body? No, but that ditch over there smells delicious.

• 36:39The Fat Electrician?

  There's no way there's a body over there.

• 36:42Speaker 03

  You said we can ad lib. Joke's on you. We're into that.

• 36:45Speaker 01

  This isn't your average.

• 36:46Speaker 02

  Deodorant are antiperspirant.

• 36:48The Fat Electrician?

  You can try Mando Starter Pack. It's perfect. It comes with absolutely everything. Stick deodorant, cream deodorant. Two free products of your choice, like a mini body wash or deodorant wipes and free shipping. As a special offer, you'll get 20% off site wide with our exclusive code UNSUB. That's code UNSUB over at shopmando.com.

• 37:10Speaker 03

  I won't give names or details because we like, you know, obviously.

• 37:14Speaker 06

  Fuck you, Bill.

• 37:14Speaker 03

  Yeah, obviously you don't want to like dox people and I think we might be under NDA for certain things as well. But we were, we had meetings specifically with YouTube on some of these firearm issues. And they were telling us a bunch of shit that wasn't true, like their attorneys that were like, well, you know, this is, this is why we're doing this. Like, for example, I don't know if people know you can't show thermals. Like you can't show thermal optics on YouTube.

• 37:35Speaker 06

  Thermal argument.

• 37:35Speaker 03

  Dude.

• 37:36Speaker 06

  Idiot.

• 37:37Speaker 03

  It's like, it is my fucking job to know like firearm laws across the country. Cause if we ship something out to, let's say, you know, Washington state, it's not compliant. That falls back on our licenses. Like I know the firearm laws.

• 37:48Speaker 06

  And this is a firearms manufacturer who has all the licensing in the country.

• 37:55Speaker 03

  And we, I'm having this fucking argument with this guy because he's like, well, actually I'm an attorney and I know that thermals are illegal. I'm like, no, they are not. I said, there is no state in this country that thermals are illegal, like just outright banned. There's certain states where you can't hunt with thermals and stuff like that. Like there's different, like there's local municipalities and things. There's like some nuances to it. I'm like, no, in the United States of America, thermals are not illegal.

• 38:21Speaker 06

  No.

• 38:21Speaker 03

  And he's like, well, agree to disagree. Like.

• 38:24Speaker 06

  That's not how it works, sir.

• 38:26Speaker 03

  No.

• 38:26Speaker 06

  Your disagreement does not make it illegal.

• 38:29Speaker 02

  My least favorite statement is agree to disagree with a factual statement. I'm like, no, no, no, that's not. Oh, I'm going to rage if you actually say that again. Please do not. Now I will say with it is a great shout out to Pepperbox because that hit the exact same time Pepperbox launched. And then it was like, hey, guess where you can watch this stuff and not worry about any of that. We don't have to change censor. We can show full autos, blah, blah, blah. And it was at literal the same month that happened with

• 39:00Speaker 01

  Oh, wow.

• 39:01Speaker 02

  Pepperbox launch. It was like,

• 39:02Speaker 01

  Yeah.

• 39:03Speaker 02

  Okay, well, serendipitous. This worked out really good for us.

• 39:07Speaker 03

  And I'm not saying that that's why they rolled back the restrictions, but it's also like it's a great way for people to vote with their dollar. Like, yeah, I don't like the bullshit that you're putting me through. I'm gonna go to a different platform that allows me to do that.

• 39:21Speaker 01

  Yes and no. Um, yes, if, but the, the problem with that, the problem with that is there's a very small, it may be a lot of people to you guys, but in the grand scheme of things, uh, far as society and globally is concerned, that's a very small cut of YouTube. What they're doing is they're making something that is constitutionally available to us within the United States for us to exercise those rights. They're making it taboo to a younger generation so that they will later on, uh, accept these, uh, erosions of those rights.

• 39:59Speaker 03

  Yes.

• 39:59Speaker 01

  And it's like, because you're not seeing, uh, you or, you know, uh, the father going out to the range with his daughter shooting, you know, a 22 or even a suppressor or something like that, where it's, it's gonna make the experience much more safe for everyone involved. Like, they're making these things taboo, so it's not socially acceptable. And that's, that's the crime, in my opinion. It's like,

• 40:22Speaker 03

  I'm glad you brought that up too, because I, we get a lot of people that ask, especially on my content, that like, well, why would you give YouTube any, why would you upload on YouTube at all? Like, it's just for the money? Is it this or whatever?

• 40:33Speaker 01

  It's the second largest search engine. It's, they're a monopoly.

• 40:35Speaker 03

  Owned by the first.

• 40:36Speaker 01

  Yes, correct.

• 40:36Speaker 03

  Yes. And so it's like, well, if, if part of what I'm doing is trying to influence culture, it's like, why don't you just go exclusively to Pepperbox, Rumble, or whatever? It's like, well, they don't have the user base. On YouTube, it's like, if, if you're trying to influence culture, you have to go where the people are. Because if you just shut yourself into these little corners of the internet where it's only people who agree with me, and you got this little echo chamber, you're gonna have zero cultural impact and you're gonna lose what you love.

• 41:01Speaker 01

  Yeah, well. Good on you for running for office because I will never do that.

• 41:06Speaker 02

  You're smart.

• 41:07Speaker 01

  Because I'm like, hey, guys, you know what? You're gonna do that? Cool. Awesome. Section 230 doesn't apply to you because you're operating as a private company, not as a public utility. So that's the whole section 230 thing. Guess what? We're coming for you.

• 41:21Speaker 02

  They hate it when you bring that up.

• 41:22Speaker 01

  Yeah, I mean, like, you can't pick and choose when you're a utility and when you're a private company. If you're gonna, if you're gonna change what it means to be an American citizen, no, fuck no. You're, you're acting as a private company. We're gonna treat you as one.

• 41:35Speaker 02

  Well, because they get both legal protections.

• 41:37Speaker 01

  Right.

• 41:37Speaker 02

  They get them from both sides right now. It's the, the publisher versus platform thing.

• 41:41Speaker 01

  Yeah.

• 41:41Speaker 02

  It's.

• 41:42Speaker 01

  Yeah, I'm passionate about it.

• 41:46Speaker 01

  Yeah, I mean, largely that's, that's, that's in part the reason why I stopped making videos myself. Like, I already, like, I never saw making YouTube videos as a way to make money. It was, it was a way to do the things that I enjoyed, to grow an audience, to create the brands or grow the brands that I was excited about monetizing, right? So like, every single time I would make a video, I would lose money on it, like, not Mr. Beast spending millions of dollars, but I would burn like 200 grand a year on making YouTube videos.

• 42:16Speaker 02

  You were focused on the ad because you, it is that idea. It's like, I'll do my, I'll insert my own ad reads for this video to back up the company that I'm supporting.

• 42:26Speaker 01

  And like slow-mo cameras, like, dude, one, one of my cameras is like $500,000. My, how I got my first.

• 42:33Speaker 02

  Expensive Canon.

• 42:34Speaker 01

  How, how I got my first, my first slow-mo camera, I couldn't like, again, being a starving actor in Los Angeles and everything. This was around the time of the multi-channel networks and stuff. And I was consulting for Discovery at the time and they were like, hey, look, we, you know, we'd love for you to come on board and be part of our multi-channel network and everything. It's like, okay, here's gonna be the deal I'll, I'll make with you guys.

• 42:59Speaker 01

  I need a slow-mo camera to like, because I can't keep renting because they're so expensive. And you have to hire an operator for them and I just can't afford that. So I want to buy a camera, learn how to operate it myself. So what we're going to do is we're going to do an agreement where you're going to give me a loan for $50,000 and you're going to bank that against my AdSense for in perpetuity until I pay that back. And you're going to give me like, I don't know, 20% of my advertised revenue and you take 80% until that loan's paid back. That's how I got my first camera and everything and you know.

• 43:32Speaker 02

  So just so everyone understands, this is a Phantom, this is 2012, 2011.

• 43:37Speaker 01

  I still have that camera, it's a Phantom V12 One.

• 43:40Speaker 02

  And what year was it?

• 43:42Speaker 01

  Around, around 2012.

• 43:43Speaker 03

  And this is, you didn't have like the Free Flies and stuff like that where like cameras were like slow-mo cameras comparatively to back in the day, they're cheap now.

• 43:51Speaker 01

  The red one was like 80,000.

• 43:53Speaker 03

  This is, it's incredible.

• 43:55Speaker 02

  Your, uh, that Phantom was the only slow-mo camera.

• 43:59Speaker 01

  Yeah.

• 43:59Speaker 02

  120 frames was about as max.

• 44:02Speaker 01

  And the red just came out with that, yeah.

• 44:05Speaker 02

  And that is period, even cameras iPhones didn't have anything near that. So having the only slow-mo camera, it did cost $500,000. And then dude, like how much was an operator? Cause that is money just per day. This is drives, hard drives when you're hitting record.

• 44:23Speaker 01

  Oh, well, operator like 750 to 1500 dollars a day. Now it's probably like 2500 to 4 a day. And you got to think that these are, these are very fast writing cards. And so you can, you know, they're usually one to two terabytes and it'll offload 512 gigabytes. Uh, in, you know, just a few seconds.

• 44:43Speaker 02

  Jesus Christ. This is record about three seconds and he's not joking. It two to three seconds, that is 500 gigs.

• 44:52Speaker 01

  Yeah.

• 44:53Speaker 02

  At a time when this did not exist and hard drives, very expensive.

• 44:58Speaker 01

  Super expensive then too, yeah.

• 45:00Speaker 07

  The best part of waking up, a full cup of Folgers coffee and music on full blast.

• 45:27Speaker 07

  Shop Folgers Instant Coffee and more at your nearest retailer.

• 45:30Speaker 06

  I got a question for both of you guys. Obviously, you guys knew each other in Los Angeles in the early days of YouTube. Who did you guys know back then? Like, early YouTubers? I'm curious about the... We were talking about it a little bit at brunch.

• 45:46Speaker 01

  Yeah.

• 45:48Speaker 02

  Do the Asian accent when you say his name, though.

• 45:50Speaker 01

  Freddie Wong?

• 45:51Speaker 02

  Yeah, no, do, I said, do the Asian accent that when you say it.

• 45:53Speaker 01

  I can't.

• 45:54Speaker 02

  Why?

• 45:55Speaker 01

  I don't know it, because you do it so well. Like, I'd be like, you're the best at it.

• 46:00Speaker 03

  You're getting the card.

• 46:01Speaker 01

  Yeah.

• 46:02Speaker 02

  I'm letting you do a really bad accent. Yeah, go. And Asian. And Asian. Go on.

• 46:09Speaker 01

  Freddie Wong?

• 46:10Speaker 06

  Say the Freddie Wong, you know? Say Freddie Wong, it's okay. Your skin does not play in this, Miss Rich, alright?

• 46:18Speaker 01

  I can't do that.

• 46:19Speaker 06

  You can. You very good with camera, okay?

• 46:22Speaker 01

  No. I mean, yeah.

• 46:24Speaker 02

  He's just like, I cannot.

• 46:26Speaker 01

  Yeah, no, I cannot.

• 46:27Speaker 03

  You're getting real red right now.

• 46:29Speaker 01

  No, it's the cedar fever.

• 46:30Speaker 03

  Oh, I see. The cedar fever activated by racism.

• 46:35Speaker 02

  Did you hear, you remember Clint?

• 46:38Speaker 01

  Yeah, of course. Dude, I remember when, I remember when they were getting Clint to move from Georgia

• 46:44Speaker 02

  Oh, my God.

• 46:45Speaker 01

  to Los Angeles.

• 46:46Speaker 02

  Who's Clint?

• 46:47Speaker 01

  Punisher. Like, so he did cardboard warfare. This is like-

• 46:51Speaker 02

  With Cordor? Clint or? Yeah, so before that, before Cordor.

• 46:58Speaker 01

  This is, this is where, like, one of the stories I like to give people, I absolutely love, was like, a lot of people get into this gear, kind of, I'm gonna start creating when I get this camera, or I'm gonna start creating when I buy this thing, or whatever it is. And I'm like, it's not that, like, if you really want to vent creatively, you need to find a way to do it, and just exercise, exercise, exercise that. And the best example is like, Cordor Digital and Freddie Wong. Wong were doing just top tier VFX for the time, uh, you know, like the 2010 era or whatever. And then this kid comes out and does this video that's like Call of Duty based, but he couldn't afford,

• 47:40Speaker 01

  he didn't have the budget to go get airsoft guns. So he called it cardboard warfare where he took and he took and cut out cardboard guns and tanks and shit. And then VFXed everything in and did these epic battle scenes and stuff. And I'm like, dude, in a world where he had the money for that budget, that wouldn't have existed and he wouldn't be the person he is now because of it. Those constraints can definitely help you. And that's like, you know, he ended up meeting Freddy and them because of it and moved out to Los Angeles to do VFX for the team and everything.

• 48:11Speaker 03

  But it's also, it's ahead of its time though, cause it's, it's that idea of like, everybody's seen a CGI gun battle.

• 48:18Speaker 01

  Yeah.

• 48:19Speaker 03

  You know, but to be able to take that next step and say, well, I can't afford that. It's like, all right, well, fuck it. Let's be silly. Dude, that is where the internet eventually ended up going. We're like, that's, you know, that's the content that's rewarded. Cause it's fun. It's like, everybody likes it.

• 48:34Speaker 01

  Yeah.

• 48:34Speaker 02

  Cardboard warfare, World War II. It's like there, it's D-Day, but for the 82nd and there it's cardboard plans. And he did all of that.

• 48:42Speaker 03

  It's kind of like tiny guns.

• 48:44Speaker 02

  Yes.

• 48:44Speaker 03

  That's silly, you know?

• 48:46Speaker 02

  But this is like 2012.

• 48:48Speaker 01

  Yeah.

• 48:49Speaker 02

  And it's fucking wild. I've dude Clint, and then when he did taxes for the first time and they have that on video of him not understanding taxes and he's like, Freddie, Freddie, Freddie, why did I move here? What are these things? He wasn't used to like how taxes were.

• 49:04Speaker 03

  Especially in LA.

• 49:06Speaker 01

  Wild. Yeah. Where the city will come after you when you move for their 1% and their, their taxes and it's wild. Yeah. Uh, Harley, um, epic nail time. Um, of course Kyle from FPS Russia.

• 49:23Speaker 01

  Yeah, there were so many people, Jenna, uh, Marbles. Um, yeah, just a bunch of really, really cool people.

• 49:31Speaker 06

  Brandon, why do you keep sending me money through Cash App with it saying just deck work?

• 49:36Speaker 03

  Wait, is that not you doing all my?

• 49:38Speaker 02

  On the real, I think we all do use Cash App. It's a quick way to pay friends if they owe you money. Finn, where's my money? You told me you could beat the house.

• 49:47Speaker 03

  You know the saying, Finn always wins. Real talk, though, I've used Cash App like this week.

• 49:51Speaker 02

  Yeah, I think actually that's what we use to pay our boxing instructors.

• 49:55Speaker 06

  We also use it on vacation to pay for rides and just random things.

• 49:59Speaker 03

  It's like, hey, let's split this Uber. Let me wire you $20. It's the two best things. It's easier and it's free.

• 50:06Speaker 02

  Why'd we go to Vegas to build decks? And why were you building decks at 2:00 in the morning?

• 50:11Speaker 06

  She was Hispanic. I thought she was just good at it. Why were you skiing in the snow at 4:00 a.m.?

• 50:17Speaker 02

  Cash App can do way more than you think to make your money work for you.

• 50:21Speaker 03

  If you direct deposit at least $300 in paychecks each month and use the Cash App card for purchases, you can earn up to 4% annual interest on your savings.

• 50:30Speaker 02

  Also, you can hit your savings goals even faster by turning on the roundups feature on your Cash App card.

• 50:37Speaker 03

  With roundups, every purchase you make using the card is rounded up to the nearest dollar, and that spare change is automatically put into your savings.

• 50:44Speaker 02

  Make it work for you.

• 50:45Speaker 06

  Take advantage of high-interest savings on Cash App today.

• 50:48Speaker 02

  For a limited time only, new Cash App customers can use our exclusive code, pause, to earn some additional cash. Unpause.

• 50:58Speaker 03

  Just download Cash App, use our exclusive referral code on sub 10 in your profile, send $5 to a friend within 14 days, and you'll get $10 dropped right into your account.

• 51:08Speaker 02

  Terms apply. That's money.

• 51:11Speaker 03

  That's Cash App. Cash App is a financial services platform, not a bank. Banking services provided by Cash App's bank partners. Prepaid debit cards issued by Sutton Bank, member FDIC. Member FDIC. See terms and conditions at cash.app/legal/US/ N-U-S/ card-agreement. Direct deposit, overdraft coverage, and discounts provided by Cash App. A Block, Inc. brand. Visit cashapp.com/legal/podcast for full disclosure. Because I was going to go back to that. What was it like working with Kyle in like the heyday of FPS Russia?

• 51:33Speaker 01

  Awesome. Like, like such a cool dude. Like, to this day, I love him. Like, he's like, he's like autistically honest in so many different ways. Dude's just like, no filter. Like, he, he was like, hey, man, I'm going to blow this house up in Texas. Can you help facilitate like some explosives and everything? And I'm like, yeah, dude, I'll fucking come film it. Awesome. Yeah.

• 51:55Speaker 03

  Those are the phone calls. Everybody's like, this is what America's actually like.

• 51:58Speaker 01

  Yeah.

• 51:59Speaker 03

  Yeah. I actually got told a story about that. I don't know if I'm allowed to share it, but

• 52:04Speaker 01

  Do it.

• 52:04Speaker 03

  I'll ask permission, or excuse me, forgiveness, not permission. Uh, the, cause driving the, what was it? The APC or the BPC through the house? Uh, or the BP, what, what is that called?

• 52:17Speaker 01

  Yeah, it's armored personnel carrier.

• 52:21Speaker 03

  The BMP. That was what I was looking for. Driving the BMP through the house.

• 52:27Speaker 03

  Some of the guys over there were telling me that when you guys did that, it wasn't taken into account that on the other side was the pool.

• 52:33Speaker 01

  Oh, yeah.

• 52:34Speaker 03

  And so they're like, oh yeah, if we had accidentally gone a little bit too far forward, we probably would all drown because the, uh, the hatch would have been obscured.

• 52:42Speaker 01

  It was, it was.

• 52:45Speaker 03

  Okay, so it happened.

• 52:46Speaker 01

  Well, so I don't know how, how realistic that threat was, but it like, he might not have seen where they were going for sure. But we did some charges in the pool, uh, cause we were doing shape charges in the, cause he was gonna demo the whole thing. I was like, oh, let's do some underwater charges, see what happens to this, you know, and is like, and like, see how quick it drains out and everything. So they knew the pool was there. Um, but yeah, it's a pretty cool spot.

• 53:11Speaker 02

  He, I will say, watching how many times they would use explosives on objects that turned into very fast shrapnel.

• 53:20Speaker 01

  Oh, dude, yeah, wild. The door, the door is like case in point.

• 53:25Speaker 03

  Editor, pull that up.

• 53:28Speaker 02

  Multiple times. This is not like a one off. That's what's crazy to me. I'm like.

• 53:32Speaker 01

  Wild man. Like, that's, that's the stuff where you go.

• 53:38Speaker 01

  They might need to put something on that video.

• 53:41Speaker 02

  Cornfield, it explodes in shrapnel.

• 53:44Speaker 03

  Cause what I was told is that they, uh, what he normally did when he was blowing up a car, I, I think I remember this. Like, maybe you talked about it on like a PKA episode, which I forgot, we were both PKA alumni.

• 53:53Speaker 01

  Yeah.

• 53:54Speaker 03

  But, uh, having, they would normally like, uh, hang the explosives from the, uh, the rear view mirror. And that truck didn't have one. So they were just like, oh, fuck it. We'll put it against the door. And so that's what turned the door into like basically just a.

• 54:07Speaker 01

  At least they told you that because for the longest time they were running with VFX, it's VFX. I'm like, bro.

• 54:14Speaker 02

  As not VFX.

• 54:15Speaker 03

  Yeah, that's what they said.

• 54:18Speaker 01

  Yeah, cuz cuz I think at the time, there was there was a kid in Georgia that um shot a lawnmower.

• 54:25Speaker 03

  Yeah.

• 54:25Speaker 01

  Tannerite and it blew a piece off and it cut his leg off or something.

• 54:30Speaker 03

  Blew my damn leg off.

• 54:31Speaker 01

  Yeah.

• 54:31Speaker 03

  Exactly.

• 54:32Speaker 01

  Yeah.

• 54:33Speaker 02

  Just shooting a video and a lawnmower blade just coming and cutting your leg off.

• 54:39Speaker 03

  I think I did that on my first ever Darwin Awards episode was that video where the guy cuz like he kept like the blades were in the lawnmower.

• 54:46Speaker 02

  Wild.

• 54:46Speaker 03

  And that's what became the the shrapnel that.

• 54:49Speaker 02

  How much how much did you get because you and Freddie's first video was a 50 cal or was that Freddie? Did you guys do that one when he put the watermelon on his head?

• 54:59Speaker 01

  I don't know, maybe cuz we did go to the range a few times.

• 55:03Speaker 02

  Um, people thought you actually shot a watermelon off his head with a 50 cal. It was all VFX. They had like a charge and it blew up, but timed it and it was like 50 cal shoots there on an open field and then it explodes. He's like, oh, my God, that was so crazy.

• 55:18Speaker 01

  Yeah, yeah, yeah. Um, I mean, the only video I've ever like taken down that I felt like needed to come down.

• 55:26Speaker 02

  Hey, wait, wait, wait. This is the one time you got in trouble, right?

• 55:30Speaker 01

  No, no, no, no, no.

• 55:31Speaker 02

  We gotta talk about that one, though.

• 55:33Speaker 01

  No.

• 55:34Speaker 03

  The drone thing?

• 55:35Speaker 01

  Oh, no, I didn't get in trouble.

• 55:37Speaker 02

  Oh.

• 55:37Speaker 01

  No, that was all me.

• 55:39Speaker 02

  I thought you got in trouble.

• 55:40Speaker 01

  No, fuck, no.

• 55:43Speaker 01

  No, okay, for context.

• 55:47Speaker 01

  So, um.

• 55:48Speaker 03

  What happened was.

• 55:49Speaker 01

  Yeah.

• 55:50Speaker 02

  So what do we now see in Russia and Ukraine, Richard?

• 55:53Speaker 01

  Yeah, about 15 years ago before DJI was a company. Um, um, again, I like hacking and building stuff. Um, I would build things for. Video games and movies for the breakdown, recreate elements of movies that or video games that I like and Tom Clancy's Ghost Recon Future Soldier came out and they it was all about small drones used in deployed in warfare for ISR or whatever. And so in six months, I built a fully autonomous flying multi rotor platform that would drop five pound bombs to detonate at proximity and pretty much all like, yeah, 15 years ago.

• 56:35Speaker 01

  And so again, I have all the licenses to do so. I'm a manufacturer of destructive devices, explosives, all these other different things, but also work in conjunction with other organizations that have clearances like Tripwire Operations Group and everything else. What are you, a type 10? Uh, 20, yeah. Yeah. And this predates the FAA regulations around these things, too. And so a lot of the components, which this company no longer exists anymore, were readily available at Fry's Electronics. For anybody who's ever appreciated electronics stores, they were the best. Like you could get everything from resistors or whatever. And as a hobbyist

• 57:16Speaker 01

  and things like the chicken party that I was talking about earlier and everything, you just use like Raspberry Pis or Arduinos and you can pretty much program them to do whatever you want. Like you put a PISO sensor, a PISO sensor is like that from a rock band video game, the drum set that recognizes impacts. You can put that on a wall somewhere in your garage and go and then open your garage door, right? You can program little cool things. So I just got a sonar sensor and programmed a ping. So a sonar sensor pings things and I could set an altitude for a proximity burst of an explosive by running an electronic blasting cap and some liquid binary and some C4 and everything

• 57:57Speaker 01

  else and fly it in this multi rotor and everything. And it would You're autistic. You want to talk, you want to talk about a wild, a wild like, shoot, the first weekend, the bombs didn't detonate and, and I had no idea. Idea why and we'd spent like six months building these things and it's like, I don't have extra ones to like just randomly like I can't blow them in place. So I had to go disarm them. And so the whole time, no bomb suit or anything like bomb suit is not going to help you anyways. But like I'm over there like disarming these, these, these bombs and everything.

• 58:38Speaker 01

  And then the next weekend, uh, we had a successful drop and it was epic. And it was like the biggest orgasm of all time. I was like, you can hear me on camera. Yes. It was like six months of foreplay. It was awesome. But the like in the after action report, I guess. The, uh, the weekend before was terrifying because I was over there disarming these, these, these explosives, these UXOs, whatever. And, um, and the reason for them not going off was the liquid binary was leaking down onto the sonar sensor. And it was preventing it from pinging and had it dried out while I was over there disarming it would have detonated.

• 59:21Speaker 02

  So the explosives were fine. It was just the sonar.

• 59:23Speaker 01

  Yeah. Yeah. It was, it was covered because the, the, uh, the liquid was leaking through that plastic seal onto the sonar sensor because it was pointed down towards the ground and everything.

• 59:35Speaker 02

  Like you, you motherfucker think you're autistic like, oh, I know every kind of train. He broke warfare 10 years before world governments.

• 59:43Speaker 01

  Yeah. Well,

• 59:45Speaker 02

  Dude, like, would you have seen it going to that direction? Cause we've talked about multiple times on the podcast where

• 59:54Speaker 02

  never did it register. Oh, the next kind of warfare will just be drones flying out, dropping bombs or just ramming people now at this point.

• 1:00:03Speaker 01

  Yeah.

• 1:00:03Speaker 02

  We seen IEDs, we seen fucking I H bids, everything like that, but not drones going.

• 1:00:10Speaker 01

  Yeah.

• 1:00:11Speaker 02

  Flying at it. And you were like, wow, video game taught me something.

• 1:00:14Speaker 01

  That's the one thing I kind of pride myself on in is that I can be, I can get really excited about things that are coming. And it gives me a little bit of an edge in thinking. That's why I say like I built like all those AI accounts over the last three years is like these AI influencers and stuff. One, another product that I built that it didn't really talk about, or maybe I'll elaborate on it a little bit more, but it was an AI oppo research tool. And the, the idea around that is it's coming. This, all this stuff is coming. And my concern is that in the near future, the open AIs and the apples of the world are going

• 1:00:58Speaker 01

  to have such a competitive advantage on this that it's just going to take a state department to really lean on them in a way that they're gonna, they're gonna have a dystopian edge on anybody who ever wants to do anything in politics or anything. But the way, the way I was utilizing it essentially, I would use the APIs of the various different platforms. And so API is an application like interface. So like, it's like the backend for access to YouTube or any of these different platforms. You could pull all the different videos that you could, you were in, it would auto transcribe those videos and then, which is already being done by Google as is anyways. This was even before that auto transcription component was added to it.

• 1:01:43Speaker 01

  And then using different language models, you could clean that data and you could start parsing through it.

• 1:01:49Speaker 02

  A hundred percent.

• 1:01:49Speaker 01

  And figure out the various different threat vectors or subjects that you wanted to address in some type of campaign. If you open up your, your photos, if you have an iPhone, you know how sometimes it gives you memories, right? It'll, it'll, oh, here's, here's your dog or these other different things, or here's this person. So it's running a local kind of context window of.

• 1:02:15Speaker 01

  What would be machine learning? And I think in the near future, it won't be just cloud compute. There will be a lot of, a lot of local processing that's happening either with AI models or agents in some capacity. The concern is that like the advantage of the haves and the have nots is going to be such a competitive edge that like, that's why I think that there's, there's definitely people strategically placing themselves around those people.

• 1:02:44Speaker 02

  Like in what way?

• 1:02:47Speaker 01

  Various, various, well, the conversation we were having earlier about people within government and their proximity to influence and, and creators and advertisers and everything else, I think that's rapidly coming. And I don't think nobody's prepared for, I think, like you start looking, again, the real competitive advantage is going to be the, the apples or the Facebooks or something that can run these things in the back without telling you. And they're going to be able to, they're going to be able to parse all this information at scale in a way that's unprecedented. Because in the past, you had to, you had to isolate somebody and you had to get a team of people together and you had to do this thing.

• 1:03:32Speaker 01

  And now you're able to just autonomously do this in a way that's just terrifying.

• 1:03:37Speaker 02

  Way, the level of how fast you can do it too is fucking wild.

• 1:03:43The Fat Electrician?

  Brandon, what kind of shirt is that?

• 1:03:44Speaker 03

  I'm glad you asked, Eli. This is a poncho.

• 1:03:47Speaker 06

  Brandon and I actually wear ponchos so much, we constantly end up wearing the same nice poncho shirt.

• 1:03:53Speaker 03

  Good thing nobody's ever pointed that out before.

• 1:03:56Speaker 06

  Now, if you guys have ever seen one of our live shows or this podcast in general, you'll see Brandon and I wearing these incredibly comfortable gray looking shirts all the time.

• 1:04:03Speaker 02

  Finn, pull it up with pictures. They're literally always wearing the same shirt.

• 1:04:09Speaker 03

  I got turned on a poncho like a year ago, been wearing them ever since. Personally prefer, I think this is the western because it's got the pearl snaps, because it's hot in Texas and I like something breathable.

• 1:04:18Speaker 02

  Here's the thing I find really cool. Brandon, do the glasses trick.

• 1:04:22Speaker 03

  So ponchos have this neat little thing in the pocket where you just take your glasses.

• 1:04:26Speaker 02

  No, the other one.

• 1:04:27Speaker 03

  Be more specific.

• 1:04:28Speaker 02

  Who gives a shit about that?

• 1:04:30Speaker 03

  All right.

• 1:04:31Speaker 02

  Oh, watch everyone.

• 1:04:32Speaker 03

  So if you got fat fingers and you smudge your glasses all the time, the bottom of the shirt actually acts, it has like a microfiber so you can clean your glasses.

• 1:04:40Speaker 02

  I make him clean my phones.

• 1:04:42Speaker 03

  He does.

• 1:04:43Speaker 06

  I like the hidden little pocket on the breast.

• 1:04:45Speaker 02

  Wait, what?

• 1:04:46Speaker 03

  Right over here.

• 1:04:48Speaker 03

  Got a little zipper pocket.

• 1:04:49Speaker 02

  I didn't even know about that one. Is that where you hold Cody's heart?

• 1:04:52Speaker 03

  And his drugs.

• 1:04:54Speaker 02

  Things you might need to know. Poncho has put a lot of thought and detail into each one of their shirts.

• 1:04:59Speaker 03

  Oh, holy shit. They're soft. They're really soft.

• 1:05:02Speaker 02

  Yo, what?

• 1:05:04Speaker 03

  That's my one like thing is fucking fabric sensitivity. I don't wear uncomfortable shirts. This is comfy as fuck.

• 1:05:10Speaker 06

  That's why we wear them all the time.

• 1:05:12Speaker 02

  So Poncho's got a bunch of great styles. The original, western denim and ultra light.

• 1:05:17Speaker 03

  If you're looking for the perfect shirt, something breathable and stands out in a good way, give Poncho a try.

• 1:05:23Speaker 02

  Go to ponchooutdoors.com/ unsub and get $10 off your first order.

• 1:05:28Speaker 03

  That's P O N C H O outdoors.com/ unsub.

• 1:05:32Speaker 02

  That's it's, it's crazy when you start learning how AI works or it iterations and then how it learns. You're like, oh, okay. So I just have to be very targeted and it will refine, refine, refine.

• 1:05:43Speaker 03

  I mean, even on a basic level, just in the last six months, if you've noticed AI, even just image generation has gotten faster.

• 1:05:50Speaker 02

  Well, that's be way faster. So that is exactly, that's what I'm saying. That is because of iterations, time done. AI is just getting smarter each time. That is one iteration.

• 1:06:01Speaker 03

  It's getting more efficient, I think, too.

• 1:06:02Speaker 02

  Well, that's iterations. That's all that is. It's like, I've learned this once. I've learned this twice. I've learned this three times. I've learned this four times.

• 1:06:10Speaker 01

  Nvidia is making that money though, too.

• 1:06:13Speaker 01

  GPUs online.

• 1:06:14Speaker 06

  Jesus, the scariest thing I've seen recently. Do you see the ice pulling the baby away from the mama?

• 1:06:20Speaker 02

  Oh, yeah.

• 1:06:20Speaker 06

  You guys see that one?

• 1:06:21Speaker 03

  Perfect example.

• 1:06:22Speaker 01

  Is it just AI generated?

• 1:06:23Speaker 06

  It was shared 11 million times on, on Facebook and it was a nice agent, like taking a baby from a mom out of a car.

• 1:06:32Speaker 02

  There's that third arm coming from the

• 1:06:34Speaker 06

  Yeah, completely AI generated.

• 1:06:36Speaker 03

  We're, I mean, we're reaching a levels of disinformation that no generation before us has ever had to deal with.

• 1:06:42Speaker 01

  So here's the thing, I got a hot take on that, too. You know, I think that the Second Amendment doesn't just apply to firearms. I think that the Second Amendment applies to any, any tools at which you're able to defend yourself against tyranny. And, you know, I, I think that digital warfare in and of itself is the threat vector more so than, you know, an invasion. I mean, now granted, I can go on a rant on an invasion too, because I think the humanoid robotics thing is going to be a insane Trojan horse.

• 1:07:16Speaker 03

  Cause to my understanding, you're an investor in that as well.

• 1:07:18Speaker 01

  Yeah, dude, I'm, I am, I'm like, the irony of it is I am, I am hedged 50 50. I'm like, I'm like individual or rights absolutist, but I also know that this is the path of least resistance. And a lot of people are going to lean on convenience.

• 1:07:33Speaker 02

  Trojan horse is the best

• 1:07:37Speaker 02

  verbiage I have heard to for that, because I told them about how if AI took over, like took over, it would, it would show in one way, you would never know AI is in control and then trying to do something bad until it's way too fucking like.

• 1:07:51Speaker 01

  Oh, yeah.

• 1:07:52Speaker 02

  It is that Trojan horse of, oh, we don't know, it's going to just, it's going to, oh, find a server farm. Oh, we can control it and it'll be AI will never run away from us. We're in control. Okay. Then it learns that, then it outsources its mind to a server farm. And now it's like, okay, well, I'm going to live here and now I'm going to find new iterations to get around this control. But I'm going to just make it look like COVID or something like that, or it's mankind made and then I'll come in later.

• 1:08:24Speaker 01

  Dude, it's intellectual masturbation to think that you're smarter than like, so like the point at which machine learning or an AI is recursive in its learning, like, and again, different people debate on, you know, general intelligence versus super intelligence and everything, regardless, at the point at which it's smarter than the collective humanity or the any one person alive. You know, you can't, if you're an ant, you can't understand.

• 1:08:56Speaker 01

  A human stepping on you or coming with ant killer or something like that. You're just trying to live your life. You only know how to go left or right. Go get your food and do this. By definition, super intelligence will will have threat vectors and understanding of things that we cannot comprehend. And I think for most people, they're so egotistical and thinking that they're smarter than the average person or smarter than this or that, that like you that you can't see that the threat is going to be so great that you're not going to be able to comprehend it, literally comprehend it, because it's going to be so much smarter than you.

• 1:09:34Speaker 02

  It will look like, uh, man, what is it called with the great divide? Or that, uh, a type one civilization even to us.

• 1:09:43Speaker 01

  Oh, Kardashev.

• 1:09:44Speaker 02

  Yeah, we're at a point eight, but a type one civilization would look like a god to us, even though they're just like more advanced. It is that idea of looking like a god and we're just like, what is this?

• 1:09:55Speaker 01

  Same for AI. The best hope is that it gives zero fucks about us. Um, and zero of a threat in that sense. But I guess back to the, back to the, um, the second amendment. I feel like, I feel like when it comes to, uh, these AI models, the concern for me and and one of the reasons why I had been doing a lot of these, like hundreds of AI influencers and I'll, you'll, you'll see like little crumbs here and there. The people that I will talk to or maybe collaborate with and stuff like that. You'll see crumbs as to maybe who some of the people are. Um, but I don't want to get too far out there because I don't, I don't want to give up, uh, my data, my, my data sets, right? Because right now it's clean.

• 1:10:39Speaker 01

  I can see the way that the different platforms are, um, are moving their detection systems and stuff like that.

• 1:10:47Speaker 02

  So, well, this is the second time you brought it up now that you've had like AI influencers that you've, you've generated.

• 1:10:53Speaker 01

  Yeah.

• 1:10:53Speaker 02

  What, do you want to get into like, cause I've, we've had this conversation before and I find it fascinating.

• 1:10:58Speaker 03

  Chronic migraine, 15 or more headache days a month, each lasting four. Hours or more can make me feel like a spectator in my own life.

• 1:11:05Speaker 07

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• 1:11:16Speaker 00

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• 1:11:53Speaker 03

  Why wait? Ask your doctor, visit botoxchronicmigraine.com, or call 1-800-44-BOTOX to learn more. Not only what you're doing, but why you're doing it. The why is super interesting to me.

• 1:12:04Speaker 01

  Yeah, so.

• 1:12:05Speaker 03

  If you don't mind talking.

• 1:12:06Speaker 01

  Yeah, please. Yeah, that's, that's great.

• 1:12:09Speaker 01

  You know, again, I think I'm an individual rights absolutist in so many different ways because I think that the further we get in this technological progression, the more we're going to really need to shore up those, those rights as best as we can. And when it comes to AI and like these diffusion models, specifically a diffusion model. So most people are familiar with a language model. A large language model is an AI model that's trained on human language and it creates pattern recognition based off of, you know, the probability of the next word. And it can kind of sound smart and understanding, but it's really just a probability in what the next word's going to be.

• 1:12:51Speaker 03

  That's kind of like the middle button when you're typing on your iPhone.

• 1:12:53Speaker 01

  Correct, that's exactly it. So that's a very distilled down way, a crude way of putting it. But nevertheless, a diffusion model, if you've ever gotten on Mid Journey or something like that, a diffusion model is just a bunch of pixels that's trying to make sense of the text that you gave it and it's creating an image based off of the understanding around those. And so. My concern is while the internet, like very much social media, YouTube and everything was very novel in the beginning, it was us, it was the creators against the big industry, against the studios, like we're fighting the man like for distribution, we're gonna make movies and put them online and

• 1:13:33Speaker 03

  The barrier to entry is zero now.

• 1:13:34Speaker 01

  It's zero, it becomes the Wild West. But then, industry and government comes in and says, okay, we gotta rein this thing in. How do we do this in a way that we can keep control of this thing from getting out of hand or the people getting too much freedom from it? My concern is that language models and diffusion models will be heavily, so there's not many open source, there's open weighted language models and stuff. So an open weight, like you can change the emphasis on something, right? So like the DeepSeek, the Chinese model, you can't say, you know, make me an image of Xi Jinping as a Winnie

• 1:14:19Speaker 01

  the Pooh or something like that, because it's open weight, it's not an open model, you can't change the fundamental codebase around it. But in the future, I feel like as these things consolidate, you're gonna have your Apple or your OpenAI and your Gemini, and you'll have the three big ones. And then they'll have the monopolies, and then they can start leaning on the consumer in a way where it really infringes on their ability to do things. Because, look at, how much, how much does various AI technologies help assist you in your day to day? Maybe you're writing something, maybe you're creating an image, or whatever it is, you're getting, you're getting a lot from it, but the, what

• 1:15:03Speaker 01

  you're giving is atrophying skills, your cognitive, your physical, whatever these things are, they're atrophying because you're not using them.

• 1:15:12Speaker 03

  It's just like every other technological advancement that's ever come along in human history. It's like, yeah, you're, you know, we've gotten way, way less tolerant to extreme climates because of air conditioning, like shit like that.

• 1:15:24Speaker 01

  Well, and here's the thing, if you give your guns up, because You now have a police department and a military. You're trading that in in hopes that they're going to have your best interests at hand and they're never going to leverage it against you. But the power should lie in the

• 1:15:40Speaker 02

  Historically not great.

• 1:15:41Speaker 01

  No, it's not. And so it's I feel like it's going to be the same thing with various AI models that are closed source and you know, the people argue, well, you know what? They're they're private companies and they're spending their money. But yeah, you know what? You're also trading off of public information off of the internet. You're using our data against us. You know, like your your biometrics and your your your sleep patterns, your mattresses with subscriptions and shit like that.

• 1:16:07Speaker 06

  The the regulation is also retarded. Do you remember when they brought Zuckerberg up to talk about fucking AI and all that stuff?

• 1:16:15Speaker 02

  Was it Facebook or just like about the wifi?

• 1:16:18Speaker 06

  Yeah, just just simple, like not even talking about AI, just like the simplest of terms. And it's like, do you remember the congresspeople that were grilling grilling him about?

• 1:16:29Speaker 02

  Does Facebook use my wifi?

• 1:16:30Speaker 06

  Yeah, it's like, does it use my wifi? It's like you guys don't even have the simplest understanding of how any of this works, much less AI.

• 1:16:39Speaker 01

  It could have been like

• 1:16:40Speaker 02

  You're in charge.

• 1:16:41Speaker 01

  That could have been a very uncomfortable. It probably already was, but I'm like, that could have been a very uncomfortable hearing for Mark, but nobody knew the right questions to ask.

• 1:16:50Speaker 02

  Yes.

• 1:16:50Speaker 01

  And it's very frustrating.

• 1:16:52Speaker 02

  Which is terrifying for AI. It is. These companies are not putting in the regulation. It's a hard one. It's like, oh, what regulations do we put into place? But then on the flip side, if you don't have those regulations in for AI, AI can outthink a human extremely quickly, like not like

• 1:17:14Speaker 01

  Not yet, but soon.

• 1:17:16Speaker 02

  Yeah, one minute is 16,000 years to to it's like, oh, I consume this much data in that one minute of time.

• 1:17:24Speaker 01

  Yeah, the the big the the kind of watershed moment in a lot of ways was for a lot of people when they started talking about digital twins. Are you familiar with that?

• 1:17:34Speaker 02

  No.

• 1:17:34Speaker 01

  So a digital twin is it's a simulated environment, I guess you could say. And so it's it's it's really it's really meant for.

• 1:17:44Speaker 01

  Robotics, humanoid robotics, it's a big, big thing. What they'll do is they'll create a digital twin or a simulated environment of like a warehouse and they'll stage all the different shelves and all these other different things. And then they'll simulate all the different circumstances which that thing could move in that environment or need to do things. And it'll, it'll do it millions of times until it finds the, the optimal way to do it. And this happens in a very short period of time, right? Whereas you would have to hire, you know, all these people to do these different things to refine these systems. You can do it in a digital environment. The problem with that is

• 1:18:23Speaker 01

  like, you know, you're, you're, you're rapidly outpacing human innovation in a way that you can simulate it digitally and that the average person is just not going to be able to compete with in the future. It's just, I don't know. It's like, it gets very dystopian, very fast. And so you have to like, you have to find a way to bring it back to optimism and everything. And I like, like, if I wasn't optimistic, I wouldn't be doing this shit. I'd be off in a farm somewhere, just like being a hermit.

• 1:18:51Speaker 03

  Also really disconcerting that you become a farmer.

• 1:18:54Speaker 01

  Yeah.

• 1:18:56Speaker 03

  He fucked off to a piece of property and started like.

• 1:18:58Speaker 06

  Releasing a book about the warrior's garden on farming.

• 1:19:02Speaker 01

  Yeah.

• 1:19:02Speaker 06

  Everything.

• 1:19:03Speaker 01

  No, okay.

• 1:19:04Speaker 03

  Well, the first not about farming, but.

• 1:19:05Speaker 01

  Yeah, okay.

• 1:19:06Speaker 03

  Yeah. So what do you, what do you call that? Double dip?

• 1:19:08Speaker 01

  Digital twin.

• 1:19:10Speaker 03

  They do that with warfare too, right?

• 1:19:13Speaker 01

  Oh, yes. Yes. Are you kidding me? And that's where like, dude, this is where I get fucking, I geek out on, um, cause I was like, if I, if I were to do another book or like, what would it be on? Like, I'm not in any way, shape or form. Um, like the surveillance economy and like, it's like the, the sheer amount of data coming in ISR is fucking insane.

• 1:19:38Speaker 03

  Dude, with AI, it is on a next up. People do not understand that next level of, dude.

• 1:19:44Speaker 01

  It's terrifying. And like, here's the thing, like, it's, it's nice that you're running for office and like, I, like, I'm glad I can have this conversation with you, like, um. So in in foreign conflicts, like, you know, they they would test out different things like there was like the Global Hawk and all these other different these different aircraft that could fly hydrogen powered or whatever and loiter for extended periods of time for very long and they'd have and the and the problem with like satellites as an example for ISR is they're moving so fast around the earth. It's hard to get crystal clear images over long periods of time because it's literally going around the earth.

• 1:20:27Speaker 03

  It was like 17,000 miles an hour or whatever it is.

• 1:20:30Speaker 01

  You'll have to ask somebody way smarter than me. But the but if you can get aircraft or these other different things, that's why the the balloons, the hot air balloons were such a a hot button subject that most people weren't really like understand the full gravitation of like the situation is like there these hot air balloons are flying over the sensitive areas which were probably intercepting their communication. So we know what they're but anyways, they're able to stay on an image for a period of time and and pick up different things. Now we have like, have you, I think the app's called Dflocked or Dflock or something like that. You know what Flock cameras are?

• 1:21:09Speaker 03

  No, no, I have.

• 1:21:10Speaker 01

  Shut up. Do you?

• 1:21:12Speaker 03

  Yeah.

• 1:21:13Speaker 01

  Okay, so Flock cameras is Flock is a private company. In in they are creating strategic partnerships with counties and cities municipalities around the US and they have cameras on all the traffic lights.

• 1:21:29Speaker 03

  Oh, oh, yeah, well.

• 1:21:30Speaker 01

  And so they start out as license plate readers and all these other different things, but very much like the

• 1:21:38Speaker 01

  you know, the insurance companies like are working with Lexus Nexus and some of these data brokers where you have a SIM car in modern vehicles, they're able to see how fast you're moving at certain times. The acceleration, you're braking, whether or not you're in one state or another state impacts your your your insurance premiums and all these other different things. So so Flock is is is, you know,

• 1:22:05Speaker 06

  Creating these situations where you're potentially circumventing their a person's Fourth Amendment rights to search and seizure where an officer could pull you over and see exactly your entire path of where you've been in the last 30 minutes to an hour or so. This is now. This isn't in the future. This is right now.

• 1:22:26Speaker 02

  And this is to a degree, you are at a rally in some, you are in a crowd of a giant rally. It will find you and it will show every frame you were there. What you were looking at to, this is what made it terrifying when I did that one video with you, because I trained the model to learn your face. And it was like, Richard's here, here, here, here, here, here, here. And I was like, oh, what the fuck is this? Holy shit. And then it's printing out and I'm just training Richard's face. It's like, also, here is the 200 other individuals at these events that he was speaking at or doing anything associated with. Here's everything. Here's where they were at those events. Period. And this is 2020.

• 1:23:07Speaker 06

  I think through all of our years in business on the internet, we've all used Shopify. I've used it for merch and my skate shop and a couple of other businesses.

• 1:23:15Speaker 02

  I will actually agree 100% on that. Everything we do is run through Shopify.

• 1:23:20Speaker 03

  Even Bunkers run through Shopify.

• 1:23:22Speaker 02

  Our shoes, which is a separate company, is run through Shopify and they talk together because of Shopify.

• 1:23:28Speaker 03

  Shopify runs the world.

• 1:23:30Speaker 02

  Did you know Shopify will actually help you design a website also, Cody?

• 1:23:34Speaker 06

  I know I didn't know about starting an online store. When I started my career online and Shopify just made it super, super easy for my dumb.

• 1:23:42Speaker 02

  Brenda, what happens if people haven't heard about my brand though?

• 1:23:45Speaker 03

  That's actually easy, Eli. Shopify helps you find your customers with easy to use email and social media campaigns.

• 1:23:51Speaker 02

  Step Cody, what happens if I get stuck?

• 1:23:53Speaker 06

  Shopify is always around to share advice with their award winning 24/7 customer service.

• 1:23:57Speaker 02

  Step support, bro. You got my back.

• 1:23:59Speaker 03

  And your front.

• 1:24:00Speaker 02

  Shopify helps millions of businesses around the world and

• 1:24:04Speaker 06

  10% of all e-commerce in the US.

• 1:24:06Speaker 03

  From household names like Mattel or Jim Shark to new brands just getting started.

• 1:24:10Speaker 02

  On some shoes, on some merch, bunker.

• 1:24:13Speaker 06

  No, we've all been doing this for over a decade and Shopify is the easiest e-commerce platform we've ever used.

• 1:24:19Speaker 03

  I think every single one of us has used Shopify at one point.

• 1:24:21Speaker 02

  I think all our businesses right now are using Shopify.

• 1:24:25Speaker 03

  Oh, except mine, but that's because it's gone. So can't do that.

• 1:24:28Speaker 02

  Just one of them can't. Turn those dreams into SFX.

• 1:24:32Speaker 01

  Ching, Shopify new cell sound.

• 1:24:35Speaker 03

  And give them the best shot at success with Shopify. Sign up for your $1 per month trial and start selling today at Shopify.com/unsubpod.

• 1:24:43Speaker 01

  Shopify.com/unsubpod. I've debated on like trying to get some protests going in like, um, in like Hayes County and some of these other places close to here. Um, and getting a group of people together just to create signs that, uh, and stand outside of churches and stuff like that. People that might be kind of weird about it and be like, flock knows if you went to church today or not.

• 1:25:06Speaker 01

  Because it shows you're, you're right by a traffic light that shows your license plate coming in and out of here and everything. We're, we're like unprecedented invasion of privacy and like, there is no constitutional right to privacy. I think that there like, if ever there was something we should work towards an amendment to, it would probably be that. Um, but, and I think the industrial complexes around that are getting very close to profiting in a way where they're, they're never, they're never going to give that up.

• 1:25:33Speaker 02

  So think of quantum computing where it can crack a password instantly. Now it is going on, uh, what is the, uh, Ring cameras?

• 1:25:42Speaker 01

  Yeah.

• 1:25:42Speaker 02

  It is now tracking everything you walk by your Ring camera and then every Ring camera that can pick you up. It knows that then as you're driving, it's picking up every traffic stop sign that has that flagged to wherever you're going. And it can record that data and be like, Brandon was here.

• 1:26:00Speaker 03

  I was, I was specifically told by somebody who did a lot of work in this industry. He's, he basically said like, oh yeah, with what you're doing. And this was last cycle, but he's like, which is means it's only gotten better. He said that, uh, yeah, you don't really worry about like somebody following you in person or whatever.

• 1:26:14Speaker 01

  No.

• 1:26:14Speaker 03

  And I'm like, oh, that's good. He's like, no, it's, it's not. They don't need to.

• 1:26:19Speaker 01

  Yeah.

• 1:26:19Speaker 03

  So because essentially if they, they really want you that bad, every, every cell phone is a microphone. Every, you know, publicly accessible camera, if it's got audio, they have it. If it's got video, they have it, all this stuff. He's like, yeah, it's.

• 1:26:32Speaker 01

  Oh no, the government knows I'm an asshole.

• 1:26:34Speaker 02

  It is, I have.

• 1:26:35Speaker 03

  That's a bumper sticker. The government knows I'm an asshole.

• 1:26:38Speaker 02

  I have no dick and I must come.

• 1:26:40Speaker 01

  Yeah.

• 1:26:40Speaker 02

  That is.

• 1:26:42Speaker 01

  Yeah.

• 1:26:43Speaker 03

  I mean, not, not.

• 1:26:45Speaker 01

  To like piss in people's Cheerios and stuff like that, but they like, you know, the thing is, is like, you know, people will say, well, you know what? I can, I can do end to end encryption and all these other different things. But you understand like client side scanning of devices and stuff like that. If you have your private keys to encryption on your device, if you can, if they can access at an OS level, your phone, they have access to all your encrypted conversations and stuff, or your Bitcoin, or whatever it is, it doesn't matter if your keys are on your device.

• 1:27:14Speaker 03

  It's kind of like building a four inch, like little moat in front of your sand castle at the beach. It's like, well, yeah, it helps, I guess, but.

• 1:27:21Speaker 01

  Yeah, that's exactly it.

• 1:27:24Speaker 03

  Well, if we can, if we can actually just roll back just a second ago, because I really did want to talk about that.

• 1:27:27Speaker 01

  Yeah, elaborate.

• 1:27:28Speaker 03

  The AI influencer thing.

• 1:27:29Speaker 01

  Sure.

• 1:27:30Speaker 03

  Cause that, that's super interesting to me because we talked about, especially even like in the regards to like the trafficking thing.

• 1:27:34Speaker 01

  Yeah.

• 1:27:35Speaker 03

  If you want to talk about that.

• 1:27:36Speaker 01

  Sure. Are you talking about the, um, like the, the human trafficking or?

• 1:27:40Speaker 03

  Yeah.

• 1:27:41Speaker 01

  Yeah. So I didn't, I didn't go down that path because it was just still kind of weird for me. So, so what I did was I created, I started out with like 500 AI. We'll call them influencers, took images of people

• 1:27:59Speaker 01

  that either I got rights to, or I just completely fabricated. And I started split testing on different platforms to see what would work well on X, what would work well on Instagram and everything.

• 1:28:13Speaker 01

  TLDR, white women tend to do better than anybody else, any other demographic for some reason. And.

• 1:28:21Speaker 03

  Especially in India for some reason.

• 1:28:23Speaker 01

  It's weird. But I did various ethnicities, male, female. And then we would use different, um, you know, I was never provocative with the images or anything. You know, there was no like crazy cleavage or anything, because I didn't want to give any type of signal that would suggest that this was potentially going to be AI. Because it'd be like, why would somebody have such a boring person creating photos? Like, yeah, it was like, okay, this is clearly someone. So, so when you engage with people, like, you know, the one social manager that I had in the Philippines or have in the Philippines that handles all of these accounts on my behalf.

• 1:29:05Speaker 01

  You know, the goal was really to figure out how the platforms were going to evolve and change. And because I had built all these, you know, this diffusion model, the application's actually available. If anybody wants to go download it, it's called Pose, Pose AI. And, you know, like I kept building features for it, like you could have couples photos. So you and your partner or whatever it could take and have fantasy vacations or weddings or whatever, and all these other cool different things. I was like, well, fuck, like, it was so much work to put all these guardrails on it. Um, you know, because you have to do checks for nudity and all these other different things, because you can't be in the App Store and sell or anything. And so I have all these different layers of of systems on top of it. But I was

• 1:29:47Speaker 01

  like, one of the things I could do is just take all those guardrails off, have a completely unfiltered one that does like, um, essentially. And then what I would do is I would have a KYC or know your customer verification process where somebody would have to submit their driver's license, um, and, you know, their ID and everything else, prove that they are who they say that they are so that they can't create revenge or something like that. And if they were, then allow them to use that to create supplemental content for their OnlyFans or whatever. And then 100, well, not 100% the, I would, I wouldn't make any of the, the money from it. 50% of the,

• 1:30:28Speaker 01

  the money, because most, um, well, I don't want to say most, a lot of the industry is very shady. And there's a lot of claims around human trafficking and unethical conditions. And so it's like, how do you, I'm very big on incentive alignment in so many different ways. And everything that I talk about is like, almost always trying to figure that out in whatever the problem is. It's like, how do we take and take the profit away from this industry that's exploiting people and turn it around and help people? So we take like 50% of the, the whatever the revenue was generated and put it towards like Operation Underground Railroad or any of these. Which explain on that. Yeah, anti-human trafficking organizations that help rescue people that are being exploited,

• 1:31:13Speaker 01

  specifically children. Or women and then the other 50% of the revenue that we would generate, we would take among the team quarterly and we would say, okay, look, what, what is going on in the world? There's a hurricane here. There's an earthquake there, whatever this thing happened, or just something locally in the community and we'll, we'll have some type of nonprofit, action arm like HEB does HEB like it deploys to the state like, you know, anytime there's some type of natural catastrophe or whatever.

• 1:31:45Speaker 03

  Even for like the curval flooding, like we saw so many of like their, their rapid response vehicles and everything like that up there.

• 1:31:51Speaker 01

  So like it's, it's not me being naive, saying that like, I'm not going to do it because, you know, uh, me contributing to it like, you know, the, I'm just because I don't participate in it, doesn't mean it's going to stop this, this industry that's making absolute metric shit ton of money, but I'm like, I have so many different things to focus on. Like, is this the thing that I want to be known for?

• 1:32:10Speaker 03

  Well, yeah.

• 1:32:11Speaker 01

  Yeah. It's like.

• 1:32:12Speaker 03

  Well, the thing that was interesting when we talked about it was you were, you were talking about the native D incentivization.

• 1:32:18Speaker 01

  Yes.

• 1:32:18Speaker 03

  Of that where basically if you, cause you know, instead of.

• 1:32:23Speaker 01

  Drive the cost to zero.

• 1:32:24Speaker 03

  Bingo. Yeah. If you want to elaborate on that a little bit, I guess I, I found that to be like, I'm like, that was probably the best argument I've ever heard in favor.

• 1:32:31Speaker 01

  Yeah. So for me in, in, in, you know, social media, a lot of ways, my anecdotal journey in this book, was to, to, to take and say, Hey, look, like, um, you know, something's happened in society. We've, we've, we've traded so many different types of real world interactions and experiences for the digital one. And, uh, there's, there's a cost associated with that. And like, you could say that with the, you're, you know, there's a, there's in, in real life, you have to meet somebody. It's uncomfortable. You have to get out there. You have to have like, you know, shots on goal and like all these other different things and you get rejected.

• 1:33:11Speaker 01

  But then the, the point at which it builds up and you finally do meet somebody and you have sex and you have an orgasm. It's like, oh, you know, there's a, there's, there's an, there's a, an oxytocin release and you know, there's pair bonding and all these other different things that go on where it's like, ah, you. Just go rub one out to It's like, it's a very junk food processed version of that in that sense. Again, I'm not passing judgment. I'm just saying that there's, there's a physiological and a neurochemical process that happens in the real thing. The same thing with social media. We've been given this lie that, you know, this social experience is, is an accurate representation of someone's lived experience. And the impact on that in society in so many different ways is, you know, you have stress on relationships because you see

• 1:33:53Speaker 01

  so and so is doing this and they're, they're going there and they're doing this and he really loves her this way and they're doing that and they're doing that. And it's like, this person's job is so much nicer than mine or whatever. And it gives these unrealistic expectations for the average person in thinking that like, oh, they have a shitty life. The, the comparison, the, the bias in that and it's, it's so, it's so frustrating for me to see so many people upset about their lives and the things that are going on and they're comparing it to, you know, us in the world of social media. It's like, no, dude, that's, that's the highlight reel of my life. And at best, you know, that you're seeing the highlight reel. At worst, you're seeing an AI influencer that I created that's completely false.

• 1:34:34Speaker 01

  Or you're seeing a, a face tuned image of a chick that doesn't even look remotely close to what she looks like in real life. And you're comparing yourself to that and like, well, you know, you know, young girls are growing up with eating disorders and like body dysmorphia among males is increasing and like, you know, rates among teens and everything else. All these things are increasing. So I was like, hey, look, if I can create a tool that helps people create content as an influencer, let's just drive the cost of creating shit to zero and flood. And now, now the term's called slop. But the slop's gotten way better in the last few years to your point where you can see things like that ICE video. That's completely fabricated.

• 1:35:15Speaker 02

  But a majority still do not, that's,

• 1:35:17Speaker 01

  That's exactly it.

• 1:35:18Speaker 02

  90% of you still will follow girls on Instagram that are completely AI based. And you will not know what you're looking for because you're like, oh, this is a normal individual. Oh, she's hot, XYZ.

• 1:35:31Speaker 01

  The average, the average AI video from 2026 will one-shot anyone over 50.

• 1:35:37Speaker 02

  Yeah, I do. It it over fifty and then a majority still, if you look at your AI influencers, it is insane that people do not know what to look for because it is hard unless it's like looking at VFX. I am a VFX artist. I can look at something like here X, Y, and Z. This is how it's done, blah, blah, blah. I I know I can be like, what do you see on this? And they're gonna be like, nothing. That's a normal human. I'm like, it's how with Freddie, when Freddie would walk in, or when I was doing VFX for Rocket Jump, I would ask your average person to come in. I'd be like, hey, can you watch this real quick? Hit play? Hit play. Like, you see that? And they're like, no, what am I looking for? But that's

• 1:36:19Speaker 02

  all I needed. I didn't need my approval on what looked or what was off. I needed your average individual to walk in. I can hit play and then being like, what am I looking for? I'm like, that that's it. That's all I fucking care for. And now females.

• 1:36:34Speaker 06

  I still have my parents send me like, real things today. And it's like, you know, we we've been in the game like us collectively. We've been in the game for the past ten, fifteen, twenty years. My parents will send me something. They'll be like, have you seen this? I'm like.

• 1:36:51Speaker 01

  The raccoon jumping on a trampoline kind of shit.

• 1:36:54Speaker 06

  Yeah, I just I respond back like, that's AI. That's made up. And they're like, really? Really? That's scary. That's scary as hell.

• 1:37:03Speaker 01

  And that's where I go back to the Second Amendment, right? Where I I feel like the it as the as these tools become more powerful, the control is going to consolidate. And they'll be accessible to the haves, but not us. And so as they they start making these, because it's too dangerous, dangerous freedom, man. Like, you can't like, like, you can't trust the individual to be able to create fake news and stuff like that. And it's like, oh, but we can use it to overthrow this government. Uh, we can create all this propaganda, this realistic propaganda. And then we can give it to the news organizations here as if it's factual. Oh, and by the way, that watermarking and, and metadata like fingerprinting and everything like that. You know, don't worry about that. We'll override it at the platform. So it gets distributed. Whereas if the

• 1:37:48Speaker 01

  individual used the Gemini model or the OpenAI model, it's fingerprinted. And so you're, it's going to get flagged as AI whenever you use it and everything. So it's like, these things are like, it's very, very concerning that like, you know, people are willing to like, just, you know, just hand it over. And it's like, no, like these do not, do not get complacent in these times because this is where the ground, the ground gets taken.

• 1:38:10Speaker 03

  Cause I mean, shit, I mean, our campaign motto is dangerous freedom. Like that was what like we were talking about earlier. It's like, this is what the entire American experiment was founded on.

• 1:38:18Speaker 01

  Yeah.

• 1:38:18Speaker 03

  But when you were talking about, you know, driving the cost to zero.

• 1:38:21Speaker 01

  Yeah.

• 1:38:22Speaker 03

  The, the, the biggest thing was when you were talking about then in relation to human, human trafficking.

• 1:38:27Speaker 01

  Yes.

• 1:38:27Speaker 03

  You're like, okay, well now all of a sudden, when you have these AI models of women, like all of a sudden you, you've driven the cost of exploitation.

• 1:38:35Speaker 01

  To a degree, to a degree, right? Because there's always going to be the psychopaths that like, they will literally get off on the harm that they're inflicting on a real person. Whereas maybe that, maybe that like, you know, there's those other people out there that maybe that, that won't impact them or whatever. I don't know. But I, I think that, that, you know, it's a very controversial conversation, like.

• 1:39:02Speaker 03

  It definitely is. Like it's, and I'm not saying it's right one way or the other, but it's, uh, well, I could pretty confidently say human trafficking is wrong.

• 1:39:12Speaker 03

  I'm talking about the AI.

• 1:39:13Speaker 01

  The AI version.

• 1:39:14Speaker 03

  The AI element of it. Like, you know, there's, there's arguments to be made both sides, but I had never considered before we had that conversation that like, oh shit, okay, there, there might actually be something to that, like the financial incentives.

• 1:39:25Speaker 01

  Yes.

• 1:39:26Speaker 06

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• 1:40:27Speaker 01

  Absolutely. And so, if there's like some key takeaways, I'll give you like just some context around like the book here and everything too, because the book in a lot of ways is meant to really try to get people to understand the ways at which they're not necessarily being manipulated, but they're losing their most valuable resource in time and kind of look at things a little bit more objectively. Let's have a quick conversation on this. One of the litmus tests where I try to have these conversations with people will be like, where do you stand on this? Where do you stand on that? Student loan debt. Perfect example, right? It's like, and you don't have to pick a side or whatever, but like, you know, most people

• 1:41:09Speaker 01

  inherently will go like, well, it, man, I like, I'm a blue collar worker. I didn't get, I didn't get my education paid for. Why should I bail those people out? And the other people are like, man, you know, fuck, man, like, I've been paying, I'm an indentured servant, and like, I can't even, I can't even like file bankruptcy, and this, this debt goes to my children and everything, like, and like, both people are right. But the problem is, is like, Uh, there's two parties. There's a uniparty that's, that's leveraging those conversations and never addressing the problem, the root cause of it. Yeah. If you're, if you're, if you're on either side of it really passionately, you're, you're, you're not looking at it the right way. The right way is like, how do you come together collectively to solve the problem?

• 1:41:52Speaker 01

  The problem is not that these people have student loan debt. It's not that these people couldn't afford or didn't get a handout to go to school or whatever it is. It's that these institutions have, have structured a deal with the government.

• 1:42:05Speaker 02

  Yes.

• 1:42:05Speaker 01

  To take and subsidize these loans in a way where people can go into debt and never go bankrupt. And now these, these institutions have endowments that are like the GDP of most countries.

• 1:42:19Speaker 02

  And they're spending more money.

• 1:42:20Speaker 01

  So why should the taxpayer bail them out? Why not make the institutions bail them out and say, hey, you know what? By the way, from now on, anybody who gets a student loan can go bankrupt. And what that does is it forces the institutions to go, oh shit, we need to underwrite this loan. Like we can't give out, you know, I don't know, a, a gender studies degree or something like that. We need to know what the value in the marketplace is so that there's a probability that this person's going to actually pay us back. You need to like.

• 1:42:51Speaker 02

  Institutional accountability.

• 1:42:52Speaker 01

  That's exactly it. But that's it with government too. That's why I say, that's why I say like so many people are caught up into the left versus right, us versus them. And like, we, we really need to be thinking about things in a way that gets us to come together so that we can actually get shit done.

• 1:43:08Speaker 02

  And the fraud, fraud in Minnesota is good. That was the first time in a while we've seen everyone's like fraud's bad. Even already it was just fraud's bad. I was like, what's happening right now?

• 1:43:19Speaker 01

  Even then.

• 1:43:19Speaker 02

  This is wild. We're seeing like, we don't care about either side. Yes, on the extremes, it's like, blah, they're like, whatever it is. But for the most part, everyone was just like, yo, this is what my money's going towards.

• 1:43:32Speaker 01

  Props to, props to Nick for doing that.

• 1:43:36Speaker 01

  Absolutely. But anytime I see mainstream media running with something in any capacity, I'm like, what is this?

• 1:43:42Speaker 03

  Red flag in the back of your mind like?

• 1:43:43Speaker 01

  What is the other hand doing right now? Wait, what is this a distraction of?

• 1:43:48Speaker 03

  What am I supposed to not be looking at?

• 1:43:49Speaker 01

  What vote is going on this week? Like, or did the Epstein stuff get released this week?

• 1:43:56Speaker 02

  And that's another thing. You get to see that during that timeframe. It's like, look, and then Minnesota stuff's happening now with the other protests and eyes. And you get to see like, here's this. No, look at this. So it pushes everything else down.

• 1:44:10Speaker 03

  Well, that and I think most mainstream news, most news in general is now run on the what can I sell? What can I get to piss people off and rile people up? Like, what has happened that I can? No, I, well, actually, I'll tell you exactly when it happened. It's when we stopped moving, when we moved away from the subscription-based newspapers and subscription-based news in general and moved to the click factor. Because when you were running subscription-based news, you had a trustworthy news source, you paid a subscription, you got your newspaper every day. And then you read what the news was for the day. And then as soon as you move from your revenue is directly tied to how many people can click my headline? And how many people will click this article?

• 1:44:51Speaker 03

  Now all of a sudden, you have a major financial incentive to sensationalize.

• 1:44:56Speaker 01

  I think it's been, I think it's been refined since the newspaper. I think it's like, I think everything, like, I mean, it from, you can say from information, information has followed this path of distribution at scale. Or there were all these choke points. It was the Bible could only be interpreted by these, you know, religious, you know, higher whatever. And then there's the paper and then there's the radio and then there's the television. Even TV refined the process with ad breaks. You would create a hook going into the commercial break so that the people would stay through the commercials to come back at the end of the commercial break. And that did that with news and all these other things.

• 1:45:39Speaker 01

  The problem was is like, whenever you take social media, which is machine learning on a very intimate. Device and you you iterate on that in a way that like you can really hone that down to exploit neurochemistry in a way that like is unprecedented, right? And so and you can make it individualized. It's not just generic anymore, whereas like you had your three major network news stations and stuff like that. Now you can you can create algorithmic optimization for every single person that increases watch time on platform and watch time on video by exploiting that neurochemistry. And whatever it is that that gets them in typically, it's

• 1:46:20Speaker 01

  the the snapping of the twig in the savanna that that that that very like primal instinct for us, it's called like negativity bias, where the thing that causes fear or anger is going to keep you on there more. And I think that's, you know, you know, they have a fiduciary responsibility to extract value for their shareholders. The value is between the customer and the the the company is like, you know, Google or Facebook and the the customer is the advertiser. We are the product and our attention is the economy, the commodity that they're trading there. So whatever that they can do to increase watch time on video and watch time on platform.

• 1:47:04Speaker 01

  Unfortunately, the thing is, is for most of us, it's anger. It's the divisiveness. And if you're in a constant state of that all the time, you know, it just live, I don't know, for me, I did a bunch of meditations and like these different thought exercises and trying to figure out, you know, what was really important to me in life, friends and stuff like that. And, you know, I the very first chapter is about insight in a lot of ways, in turning on screen time and stuff like that. And then I just do these meditations, like I'd be on my deathbed, like 85 years old, who's in the room? What's the temperature like? All these other different things? What are the things that are important to me? You know, like friends, family and stuff like that? And then take and, you know, I'm fortunate enough to be able to come back to

• 1:47:48Speaker 01

  a fairly healthy body and I have this life in front of me and everything else. And then I can take and look at my screen time and I quantify that extrapolate it over.

• 1:47:56Speaker 06

  You know, however, many years and whatever that is. So I've got, you know, two and a half years on Instagram. Is that really something I care about at this point in my life? No, like I like I do not. And so like, I'm going to prioritize the things. That's why I was, you know, saying I really prioritized meeting people and going on dates and trying to find a wife and all that other stuff and like prioritizing friendships and everything. There's just so many different things that I felt like that, you know, you had to go through these processes. But ah, brother, I I started a series back in the day on my YouTube channel. It's called Liar Liar Pants on Fire, where I would take what the media was saying.

• 1:48:37Speaker 06

  And they would be like, oh, they shot this unarmed man. It's like, no, the guy actually had a fucking gun. They're all just sitting there for clicks. That's all it is, dude.

• 1:48:49Speaker 02

  The guy that just it was, we were talking about it at lunch. It's the guy getting shot by the

• 1:48:56Speaker 02

  paintball or the pepper spray in the face.

• 1:48:57Speaker 06

  Oh, yeah.

• 1:48:58Speaker 02

  Versus Cody, what was the clip they're not showing right?

• 1:49:02Speaker 06

  So, yeah, so going back, I'm probably making a video about this one soon. The the media had, and it's a dude, it looks like a picture that you would take. You're you're a good photographer. It was a beautiful picture of this guy just like crying and standing back and he's like, and like pepper ball, like a pepper blast, excuse me, is hitting him in the face. And like what you don't see is right before that, he's grabbing the cops, like grabbing the cops gun.

• 1:49:35Speaker 03

  It's essentially a grenade launcher.

• 1:49:36Speaker 06

  Yeah, yeah, it's a pepper blast. It's not a pepper ball, it's a pepper blast. It's like a forty mic mic.

• 1:49:41Speaker 03

  Oh, nice.

• 1:49:42Speaker 06

  That shoots out a just a blast of fucking.

• 1:49:46Speaker 03

  Go away.

• 1:49:46Speaker 06

  OC like go away spray. And like he's fighting with the cop, he's screaming him, he grabs it and pulls it away. And the cop goes back and the cop comes up and he hits him with the pepper blast.

• 1:50:02Speaker 06

  But the media picture is this guy and it's a beautiful picture like I was saying it was something that you would take.

• 1:50:07Speaker 02

  Well, they're.

• 1:50:08Speaker 06

  Beautiful photographer, you mother.

• 1:50:10Speaker 02

  They're using it for that specific reason. It is here is what we need to portray in the single image of. And people are comparing it to the Vietnam photos where it's like they're aiming guns at the.

• 1:50:25Speaker 03

  Like the college.

• 1:50:26Speaker 02

  Yeah.

• 1:50:26Speaker 03

  Oh.

• 1:50:26Speaker 02

  It's that.

• 1:50:27Speaker 03

  Trent State, I think.

• 1:50:28Speaker 02

  Yeah, and they're comparing it to that because they're leaving out what Cody.

• 1:50:32Speaker 06

  The that he grabbed the cop, he grabbed the gun and was pulling like trying to take the cop's gun. He pulled it away from him and that's when the cops stripped it away and pepper blasted him.

• 1:50:46Speaker 02

  And that's that's how quick because the majority, God, it's gotta be like eighty percent, ninety percent.

• 1:50:51Speaker 03

  Kent State, sorry.

• 1:50:52Speaker 02

  Yeah, Kent State.

• 1:50:53Speaker 03

  Kent State.

• 1:50:53Speaker 06

  The the fucking wildest thing that I've seen this week, dude, is as long as you just leave them alone, like leave the cops alone. Like they're not out there stripping babies away from their families and shit like that.

• 1:51:07Speaker 03

  Well, they are what they are in AI.

• 1:51:09Speaker 06

  In AI, yeah, like we were just talking about the AI eleven million shares on Facebook.

• 1:51:16Speaker 02

  It is the.

• 1:51:16Speaker 06

  Damn dude.

• 1:51:17Speaker 02

  That is the one to two percent that you're being served because Reddit X, whatever your algorithms cater to knows that that is going to elicit a reaction from you. And then because of that, you're going to comment, share, create another reaction. And then guess what? Bots are going to get a hold of that, push it even more. We talked about how many bots are on fucking Reddit, which is.

• 1:51:40Speaker 03

  Reddit is a bot farm. Like people think Twitter's bad.

• 1:51:42Speaker 02

  Thirty to fifty percent of Reddit, they were saying like, hey, this is how many bots are on this because I was showing Brandon. Look, this guy, I forget his name. He was just talking about it, but it was as simple. He's like, oh, I found out how to talk to bots and you will see. They will never elicit a response to this.

• 1:52:01Speaker 03

  What state do you live in?

• 1:52:03Speaker 02

  And dude, dude, and it like I told Brandon, he's like, oh, and then I showed him, he's like, holy it is a mind blowing number. He's just asking bots this and it's no one will respond to it. They will give paragraphs, but never the bot doesn't know how to respond to what state.

• 1:52:20Speaker 06

  It'll just be a different set of talking points. Like it's kind of like if you talk to a telemarketer from New Delhi that just has a script.

• 1:52:28Speaker 02

  Yeah.

• 1:52:29Speaker 06

  And then like if you ask them a specific question, they will never respond to it.

• 1:52:33Speaker 02

  Paragraphs. And I showed Brandon because it sounds weird. You're like, what? No. And then it is dude just responds with what state are you from? Paragraph, no response to that paragraph and every response, different bots, same thing. I don't know. I don't know how to respond to that. I will give you this paragraph every fucking time. And now you're looking at Reddit and then I Googled and I text you, it's thirty to fifty percent of all accounts on Reddit, bots.

• 1:53:02Speaker 06

  Wow.

• 1:53:05Speaker 06

  I'm just gonna go back on my thing with that asshole in Minneapolis that got blasted with some fucking pepper spray. You know who they're protesting? Do you see what DHS released yesterday? It's a, the people they were arresting there that they were there for, there's a list of like twenty dudes. They come from all over the world and like they like DHS was there, ICE are sorry, ICE, those fucking bad guys. ICE was there to arrest. Like it starts at number one, of a child. Number two, of a child. Number three, of a child. Like they were, they were there pulling people out and arresting them and

• 1:53:50Speaker 06

  deporting them who have had deportation orders on them from like two thousand and five. They're just going in there and they're cleaning shop. And I appreciate those motherfuckers because like.

• 1:54:03Speaker 02

  I I have my son, my 16 year old, right? And I want to have more kids. I don't want these people living around me. And ICE is going in and they are taking these people out of communities. And you got these fucking white women, these fat, stupid, ugly white women. Who come up and they're like, you, you, you're the bad guys. And then suddenly your lesbian partner gets shot because she's impeding them. I just fucking whatever.

• 1:54:31Speaker 03

  I, what if we did a, what if we did a, like a USO show, like the USO kind of thing? For ICE agents, we called it On Sub on ICE.

• 1:54:41Speaker 02

  I like that a lot. It's, it's such a weird area because of all of it, I do not touch politics. It's, I fucking hate politics in general, but for that stuff, I know. But for that stuff, I'm like, like, do not compare that to Nazi Germany. That is a wild statement to me. Like no matter how you look at it, it's like, that is not Nazi Germany. ICE is not Nazi Germany. This is as you're saying, hey, they're collecting because X, Y, and Z, but not just, we're putting them in carts and then gassing.

• 1:55:18Speaker 03

  Yeah.

• 1:55:19Speaker 02

  Wild comparison.

• 1:55:20Speaker 03

  Putting anyone on trains and sending them to get fucking gassed out. They're sending them to the countries they claim to love.

• 1:55:27Speaker 02

  Yeah. Isn't that a wild thought? So I hate that that is a crazy statement to make in this day and age, but

• 1:55:38Speaker 02

  what, like, I don't know if you have anything, like for me, it's just a wild fucking statement to compare anything like that, because it does a disservice to Nazi Germany and what everyone went through at that time.

• 1:55:53Speaker 03

  It does a disservice to Nazi Germany. I was just wondering about that. I'm like, sorry. That's probably post freezing.

• 1:55:59Speaker 02

  To the Jewish community that experienced.

• 1:56:01Speaker 01

  I was goose stepping earlier. You know what was quite going on? I get it now.

• 1:56:07Speaker 01

  No, I, I mean, I, I honestly, I don't, I, the, the, my opinions on a lot of these things are really like, like, they're all distractions in so many different ways because um, the, the, the fact of the matter is that again, if you take machine learning, it's face value. Most of these stories are being optimized for the things that are going to increase watch time on platform. Um, and these things. As much as I hate to say it, 99.999% of the people who consume it are gonna have fuck all to do with it. And like, they're not gonna be able to make any impact, any, any way, shape or form. The only thing that's happening-

• 1:56:42Speaker 06

  They can put the black square on their profile.

• 1:56:43Speaker 01

  Whatever. The only thing, the only thing that's happening in this situation, the only thing that's gonna happen from this situation is gonna be that their time is extracted from them and advertisers are gonna serve ads. The platform's gonna make money and, uh, and they're gonna be worse for it. If people spent just a fraction of like, you know, and again, I'm gonna keep spinning it back to the book, but I like start spinning. I start spinning, um, data points around like Mr. Beast and other content creators. And it's like, again, this is just a thought, thought exercise, but you take amount, the, the amount of time that people consume certain types of content and you take, you know, how many views he has and you extrapolate that by like,

• 1:57:26Speaker 01

  you know, 15 minutes, average watch time on video or whatever it is. And that's, that's collective human experience that's focused on this one thing. And I look at my videos and stuff like that and I'm, I'm grateful that some people were entertained. But I'm like, what if just a fraction of that time was spent on making somebody's community better, right? Just like five minutes a day, like at times, you know, three million subscribers or whatever. Dude, that's a big positive impact. You don't have to film it. You don't have to do this. You should like, like if people focus just a fraction of their time on the stuff that they actually can make a positive impact on in their families and their communities and not the shit that's the existential crisis online. That's just really meant to serve ads. Like we'd be better off for it.

• 1:58:09Speaker 06

  Richard, you're, you're preaching to the fucking choir.

• 1:58:11Speaker 01

  I know. I'm just looking for some clips here.

• 1:58:13Speaker 06

  Six, six, yeah, like six, six months ago. Farming in, in real life. What was, what was the thing six months ago? Was it Ukraine or was it like free Gaza or like, what, what's, what's the new thing? Well, I will just say- Now, now we have ISIS bad. Like what was the new thing three months ago? And it, it comes back to what you're saying is like whatever farms clicks, whatever makes these-

• 1:58:38Speaker 02

  Whatever makes the ad revenue.

• 1:58:40Speaker 03

  And that's what I was gonna get into real quick, cause like this has been burning me up is like since we had that conversation about like the news outlets and everything like that about how they they generate revenue based on, you know, what can get shared, what can get clicks, whatever. Social media, like it's the best and worst part of it is that you've you've now opened that up, it's now open source. The users now get to do that same thing. They can do the job of media and they can they can share these things and they could put this stuff out there.

• 1:59:09Speaker 03

  But it's also they fall into the same trap that all of the media did as well, which is they're only incentivized incentivized to get clicks.

• 1:59:16Speaker 02

  Yes.

• 1:59:17Speaker 03

  Based on what is sensationalized. What what is something that will, it's like if you've ever read like Ryan Holiday is like, trust me, I'm lying.

• 1:59:24Speaker 02

  Yes.

• 1:59:25Speaker 03

  Fucking crazy where he talks about like the only thing people share are things that are funny or things that make you angry. And that is what you see on social media.

• 1:59:33Speaker 02

  But look at one of the clips right now and the photos. Look at this angle of the event that just took place in Minnesota with the shooting. It was all AI based. None of it existed. It was a photo that did not exist. And then an AI of movement that did not exist. All that. And then you gotta see the reaction and the shares from it of look, this makes innocent or fucking guilty, doesn't matter. They got what they needed. This is 10 million views and it's all fake. And you don't know until 5 million views after the fact if you double checked it.

• 2:00:08Speaker 01

  What I would encourage people and very much like just trying to talk about like the student loan debt thing and all these other different things. Anytime a situation like these big geopolitical, I don't know, whatever the hot button thing is that comes out, like try to try to see if there's a way that you can zoom out and find a different perspective on it and not be so emotionally charged in that in that conversation. Because again, like, you know, we were talking about the various government organizations that are looking to lean on these platforms and these various weighted algorithms to drive a narrative so that they can introduce the change that they want for whatever profit, if it's overthrowing a government or whatever. Or if there's a novel virus that comes out

• 2:00:51Speaker 01

  and you want to suppress a portion of the population that may be objective to like are not wanting to have, I don't know.

• 2:01:02Speaker 01

  A vaccine that may be or may not be ethical. You know, there's, there's all these different things. And so, and I, I think that a lot of people, they get so fired up, rightfully so. I mean, you're a human, if you see something that you feel is unjust, but like, just try to, try to figure out the situations in which you're being manipulated for something where the other hand's doing something that you're not aware of.

• 2:01:23Speaker 03

  If we can bring it back around for a minute. Your book, The Warrior's Garden.

• 2:01:28Speaker 01

  Yeah.

• 2:01:28Speaker 03

  What was kind of the inspiration for why you're like, man, I just really, because you've accomplished a lot in your life, like you've done a lot of things, you've worn a lot of hats. What made you decide that you needed to write this book?

• 2:01:39Speaker 01

  Well, I'm super proud of it. It's funny, like Jack Carr gave me some insanely positive feedback on it. It meant the world to me because I respect him so much as an author. But I was like, yeah, you can definitely see my ADD come through there a lot and like how I try to set the tone for different chapters. Like I'm really big on perspective and quotes and stuff like that. Like the very first chapter is led with a quote by Charlie Munger. It's show me the incentive and I'll show you the outcome. And then I kind of talk about early days of YouTube and the incentive misalignment around social and stuff like that. But like even Prince like has a fantastic quote. It's like, there's a war going on and the, you know, the, now I'm going to butcher it.

• 2:02:20Speaker 01

  There's a war going on inside and the, uh, the battlefield is the mind and the prize is the soul.

• 2:02:26Speaker 03

  Oh, yes, Alex Jones.

• 2:02:27Speaker 01

  Yeah.

• 2:02:30Speaker 01

  And so for me, I was, I was going through this kind of phase in life where I was really burned out as a creator and trying to figure out things in life like, you know, um, you maybe, you can definitely relate to this in so many different ways, but, um, you know, with the whole YouTube demonetization thing with the firearm stuff and everything, I never really wanted to be known as the gun guy on YouTube or the slow mo guy or anything like that. It's like, what is my contribution here? Where, where, and I'm just going through this anecdotal kind of detox phase in, you know, you have social capital as an influencer, right? When you get. Forty million views a month or something like that. Everybody's blowing your phone up. Everybody wants a piece of the action or whatever.

• 2:03:15Speaker 01

  And then the second you stop doing these things, like you stop jumping out of airplanes, your adrenaline responses, all these different things like, like Dr. Anna Limkey from Stanford calls it the pain dopamine seesaw. And so like, if you're always jumping on the dopamine, you know, the, the, the, the balance when you come back is going to be really difficult on the pain side. And I don't want to say I was like depressed by any stretch of the imagination. I really appreciate Cody reaching out from time to time. It really meant a lot as a friend. But like, I was going through this anecdotal journey and trying to figure out these, these ways to establish these boundaries around my digital experience in a way. And again, I'm not passing judgment on anyone.

• 2:03:57Speaker 01

  I don't want you to think that I'm asking you to, you know, delete your social media accounts or anything. It's just, it was me trying to be as assessing the, the things that I value in my life, figure out what my consumption was, how to establish boundaries, figure out what the mechanisms were, like, you know, community friction, even gratitude. One of the most powerful things for me that I found out, which I didn't think was going to be in this process, I'll give you a little statistic. One of the most researched data points of all time will be the placebo effect. And that means that they have to account in most studies, two to three percent for placebo.

• 2:04:39Speaker 01

  And so what that tells you is the brain has the ability to impact the physiological state in a meaningful way. So if I, if I'm able to take this negative experience and find a way to inversely spend some positivity in my life, it will mean that I have a better lived experience. And I've, I've kind of, I found that over this, this journey. And even like, it's funny, I was talking with a publisher and everything like, I was very adamant about putting a journal in the back of it because I didn't want to be a guy who like just goes around selling courses and shit like that after the fact. It's like, I want to jam as much information in this as possible, but then also give people like a journal in the back so that they can go through like this whole digital thing and these processes and stuff.

• 2:05:23Speaker 01

  So for me, it's very much an anecdotal journey and tools that I found that helped me in the process. But I think that the reason why I call it the, the warrior's garden is because I feel like the. The mind is that for me, um, you know, I, I dove deep in the world of regenerative agriculture in like the last, you know, six, seven years. And there's a saying, it's not how much rain you get, it's how much you keep. And so for me, I'm, I'm trying to cultivate the soil of my mind in a way that I'm not angry all the time. The, the stuff that I bring to the table is as objective as possible, so that whenever I do get the rain, I retain as much as possible.

• 2:06:04Speaker 03

  Not to get too personal, but is that, is that something you've struggled with before? Like just being like just an angry person?

• 2:06:08Speaker 01

  No, no, no, not even, not even. Um, I would, no, so, so there's a number of different things there, right? So like as a content creator, um, you know, we're always at the whims of the, the changing winds of the, the distribution, the platforms and stuff like that. And I remember early days of YouTube, you know, especially in my twenties, it was go, go, go, go, go, go, go, go. Like, I mean, this person we're collaborating, we're doing this, we're doing that, we're traveling here, we're doing this, and you're not making a whole lot of money. But if YouTube changes this thing, you're screwed or whatever. And even, even to this day, that still stands true.

• 2:06:39Speaker 03

  Fucking life.

• 2:06:40Speaker 01

  Yeah. And so for me, I found that I was, I was very, um, yeah, there were, there were areas of my life that were compulsive. And so a, a good data point for that compulsivity was, um, in screen time, you can see pickups and pickups, notifications and first pickups, uh, which really cool data point for that is, um, once you have it run for a month, because there's an observation effect in like the first week, you start like throttling the shit that you do because you don't, you know that you're like, oh, I'm doing this too much or whatever. And then you look at first pickups and like, holy shit, I'm, I'm looking at, I don't know, Instagram, like that's my first pickup. And I've got 1,000 notifications that I'm checking every day. It's like, okay, realistically speaking, again,

• 2:07:25Speaker 01

  not passing judgment on anyone in any shape or form, coming from a guy who created his, uh, you know, living off of being online. Uh, but it was like, is this being true to my future self? And so this is the thing that's always kind of, uh, I guess I'll unpack something psychologically here. Uh, I've always found that because I, I didn't know my dad. I always found that I was trying to, um,

• 2:07:52Speaker 01

  Please a father figure in my life. That's why I was always an overachiever. Every single job that I had, you'll, you'll find some superior will be like, that is the best employee that I've ever had because I would bust my ass. I would, I would go 110%. I would put the extra mile in like the effort that nobody else would. And then I, I found that to be a little unhealthy as life, as I got older and everything. And I was like, I need to really try to find a way to figure this thing out. And I, I did, I was like, oh shit, like it's me, like not me now, but me 15 or 40 or 50 years from now, the person I'm trying to impress now is the person I want to become.

• 2:08:38Speaker 01

  And so I have to look at the things that I'm doing now. Am I being true to my future self? And so that person who's laying on that deathbed, 80 years old or six years old, because I lost a leg to diabetes or whatever, am I being true to that person by spending X amount of time on Snapchat or whatever it is, right? And again, it's not saying that I can't do it. It's just, but am I, am I, am I finding myself doom scrolling in a way where like, oh shit, 62 hours of my week was on this. Did I really need to be on that? Could I put 15 more hours to learn the piano, whatever? Again, not passing judgment, not saying to abstain

• 2:09:18Speaker 01

  completely, but you have to objectively assess the situation and what are the things that you care about? And then hold them up. It's going to be uncomfortable, right? It really is like, it's almost like a junkie, right? Like you, you're going to find ways to talk yourself and saying, well, you know, it's not that big of a deal or whatever. It's like, but again, the person I'm trying to please is, is a future self of mine.

• 2:09:39Speaker 03

  That's horrifically profound.

• 2:09:42Speaker 03

  Unless it's unsubscribed, then you can just watch as many reels or podcasts.

• 2:09:47Speaker 01

  Let me say this about you guys. Like, so, so there's a chat, there's a chapter dedicated. On community.

• 2:09:53Speaker 03

  It's crazy.

• 2:09:59Speaker 02

  Community.

• 2:10:00Speaker 01

  No, a community and the fact that you guys, you guys uh had like an in-person like event like and you did a tour. That's so awesome to get so many people together in, in like a, an actual lived experience and not some just bullshit digital. You know, cash grab online or something, right?

• 2:10:21Speaker 02

  Well, it is the hardest thing because this is one thing I, it is, I'm very big on. You want to build a community aspect, you have to do that. It can be, it can be uncomfortable. It can suck, but you have to do that in order to give back to them and then to yourself because you are making a stronger connection with them. If I, we can be on camera every day. We can talk to millions of people every fucking day. That is not as important as connecting where it's like butts in seats.

• 2:10:55Speaker 03

  Especially doing good stuff with it, like the fitness challenge, for example, like so many people and we're really proud of you, like genuinely, like we checked the subreddit and everything like that. Seeing how many people that like actually turn their life around, like losing, you know, 50, 60, 70 pounds. Oh yeah. Just, just completely doing a 180. And I'm sure like everybody out there that did it, they feel better. They are living better. Like it's.

• 2:11:16Speaker 06

  Fuck, we, we just had Ethan on too.

• 2:11:19Speaker 03

  Yep. Yeah. Ethan Bernard, like a really, really good example. Not taking credit for what he did, but like.

• 2:11:23Speaker 02

  I am.

• 2:11:26Speaker 06

  That's always.

• 2:11:28Speaker 06

  You have no idea how much Eli bullied Ethan. I've seen the texts.

• 2:11:34Speaker 03

  It's actually disgusting.

• 2:11:35Speaker 06

  You, yeah, yeah. It's, it's.

• 2:11:40Speaker 06

  Eli, Eli threatened him with a gun.

• 2:11:44Speaker 03

  I don't know what the medical term is, but I think it's close to lacerations. Um, yeah, there was, there was severe penalties.

• 2:11:51Speaker 02

  But it is so rare to have that. You can attest to that is like, that is, that's what makes the difference. It is a, a typical online content creator too. Let's perform, let's actually interact with them and it, it separates you so much and then it motivates. The individual out there, they're like, holy shit. Okay. I'm showing up to this. I'm interacting with the guys or I'm interacting with other individuals in the same space. Motivation. And then you have the weight loss programs. Everything else on top of that.

• 2:12:26Speaker 03

  And that program, like you say, weight loss program, like we're not selling anything. We're not doing anything.

• 2:12:30Speaker 02

  We're literally just like, hey.

• 2:12:31Speaker 03

  For it. Yeah. We were, we were giving money away.

• 2:12:34Speaker 02

  That's cool.

• 2:12:34Speaker 06

  Yeah, we lost money assholes.

• 2:12:37Speaker 03

  Yeah, it's like.

• 2:12:38Speaker 02

  Fuck you bitches.

• 2:12:39Speaker 03

  But it's a thing where it's like, not even just like something that's a financial incentive for us. It's just like something that's like, how can we continue to make this community more and more tight knit?

• 2:12:47Speaker 02

  Yeah.

• 2:12:47Speaker 03

  And do something positive with the influence that we've somehow, somehow got, I don't know.

• 2:12:52Speaker 06

  Also, can I talk about how much I don't like Richard?

• 2:12:56Speaker 02

  Please go on. Oh, thank God we're here. This is, we're gonna put this at the front of the podcast.

• 2:13:01Speaker 03

  Stop talking. The, the roast of Richard Ryan.

• 2:13:05Speaker 06

  All right. This mother. All right. One of the kindest fucking, most intelligent human beings I know in my life. He invites me up to his wedding. I'll tell you the story.

• 2:13:19Speaker 06

  He has these beautiful cowboy hats. He gives everyone cowboy hats, Stetsons, as a matter of fact. This mother. Has a beautiful dinner. It's wonderful. Great. He plays a song.

• 2:13:35Speaker 03

  Oh, yeah.

• 2:13:37Speaker 02

  Wait, what?

• 2:13:38Speaker 06

  He, he plays a song, his first dance song. It was the one I've been planning for months for my wedding. He plays it though. Shake the Frost.

• 2:13:49Speaker 03

  By Zach Bryan.

• 2:13:50Speaker 06

  That by Zach Bryan.

• 2:13:52Speaker 01

  Great minds think alike. What are you talking about?

• 2:13:54Speaker 06

  This mother, I'm just telling you guys, he's not a good person.

• 2:13:58Speaker 03

  Yeah, Richard. Richard actually bought.

• 2:14:01Speaker 01

  In your text messages.

• 2:14:02Speaker 02

  Yeah. We heard, play the beginning of this podcast with AI and then Richard being, I created AI.

• 2:14:10Speaker 03

  And then just stealing Cody's idea to ruin that song. Richard bought the rights to that song.

• 2:14:16Speaker 06

  He did.

• 2:14:16Speaker 03

  Just to make sure that you can't play it at your wedding. That's how it happened.

• 2:14:20Speaker 06

  If you, if you guys are taking anything away from this podcast, that Richard is a fantastic person. You should probably read his book.

• 2:14:29Speaker 03

  Genuinely, one of the most like, I'm sorry, I'm gonna suck your live here, but genuinely, one of the most intelligent humans I've ever met. And I, from the bottom of my heart, I always enjoy having conversations with you. I appreciate it. Very fun.

• 2:14:40Speaker 02

  Loves blackface.

• 2:14:42Speaker 03

  Well, he's not Harley.

• 2:14:49Speaker 01

  So, so where do you guys sell your merch through?

• 2:14:53Speaker 02

  Bunker.

• 2:14:54Speaker 01

  Yeah. Okay. Cause we were talking about this earlier. Maybe I could like, cause I actually don't sell those limited edition hard copies anymore, but maybe it's something we could do. We'll figure it out. Like, maybe I'll give like a thousand copies away with like, people buy like 50 bucks worth of merch on.

• 2:15:08Speaker 02

  For every book you get, you get a photo of his penis.

• 2:15:11Speaker 01

  Yeah, it's in there. It's very small.

• 2:15:14Speaker 02

  It's a horrible person.

• 2:15:16Speaker 01

  Yeah, very small.

• 2:15:18Speaker 02

  Small what penis?

• 2:15:19Speaker 03

  Small Polaroid.

• 2:15:20Speaker 01

  That too.

• 2:15:24Speaker 03

  But where can they find your book?

• 2:15:27Speaker 01

  Anywhere books are sold for the most part. I mean, you got digital copies.

• 2:15:30Speaker 03

  Walmart?

• 2:15:30Speaker 01

  Yeah, fucking go there. Ask them for it. Be like, hey, where's that? Where's that?

• 2:15:36Speaker 01

  Get anywhere that doesn't sell it. Cause a scene. Go to Barnes and Noble. Where the the book?

• 2:15:42Speaker 02

  Where's the one with the Samurai warrior? Like, like Stryker local bookseller.

• 2:15:48Speaker 01

  Yeah.

• 2:15:50Speaker 02

  Richard Ryan.

• 2:15:51Speaker 01

  There's a, I read the audiobook. There's a Kindle version. There's a paper. Yeah, I did.

• 2:15:57Speaker 03

  Is it? I don't know.

• 2:15:58Speaker 01

  It is. Yeah. I read it. No, actually. So it's funny. I've debated on doing this. I debated on doing this because I was gonna start making some videos on my personal channels, like 20 years old. I was like, fuck it. I'm just gonna read a chapter, live stream me reading a chapter to people every night.

• 2:16:15Speaker 03

  You should do it in the Hugh Hefner robe next to a fire.

• 2:16:18Speaker 01

  Yeah.

• 2:16:18Speaker 03

  Just a fireplace reading.

• 2:16:20Speaker 01

  Kid you not. I would literally that my fireplace with the little deer over it and yeah.

• 2:16:26Speaker 03

  I'd watch it.

• 2:16:26Speaker 01

  Live stream that and then I'm I'm I'm making a like a three hour kind of Netflix style movie of it.

• 2:16:36Speaker 02

  You're all gay. I hate you.

• 2:16:39Speaker 01

  That's all AI. It's all AI.

• 2:16:41Speaker 03

  That would be the motherfuck if you wrote this using chat GPT or some shit.

• 2:16:45Speaker 01

  Trust me, you you you read any of it. You're like, nope, definitely not.

• 2:16:50Speaker 02

  Would you say you're really right that you could talk a dancer?

• 2:16:55Speaker 01

  Is there a chapter?

• 2:16:56Speaker 02

  Perhaps a epic slow motion explosion videos from here, Brie, with YouTube channel called the Fur Mag.

• 2:17:04Speaker 03

  Glory to CCP.

• 2:17:06Speaker 06

  Eli flips the flips the chapter where you stole my fucking first dance song.

• 2:17:14Speaker 02

  I hate the donut offer.

• 2:17:18Speaker 02

  Fuck him in the mood.

• 2:17:22Speaker 01

  See, and what's funny is like, that's like, I don't want to say it's a common song, but like, that's such a recognizable song. I thought you were gonna say Simple Man at first. Like, because like, that one, that one's so different. I was like, oh, like, like, I don't think most people would have heard that one.

• 2:17:39Speaker 03

  Simple Man by Lynyrd Skynyrd?

• 2:17:41Speaker 01

  Not Skinner. No. Okay. Yeah. I'll show it to you. Okay. Yeah.

• 2:17:44Speaker 06

  This is like Cody.

• 2:17:45Speaker 01

  Yeah, it's a cover.

• 2:17:46Speaker 06

  During the wedding.

• 2:17:46Speaker 01

  Oh, yeah.

• 2:17:47Speaker 06

  Fuck.

• 2:17:48Speaker 01

  Yeah, it's awesome.

• 2:17:50Speaker 03

  Richard, where do the people find you?

• 2:17:53Speaker 01

  I don't know. I don't know.

• 2:17:55Speaker 03

  No, look.

• 2:17:55Speaker 01

  I mean, you go to warriorsgarden.com and that'll like direct you to wherever you want to go to find the books. I mean, I'm on social media and stuff, but.

• 2:18:03Speaker 03

  I'll also say this bit. When you sent us out, also, thank you, by the way.

• 2:18:06Speaker 01

  Yeah.

• 2:18:06Speaker 03

  You sent us out.

• 2:18:07Speaker 06

  I loved your fucking.

• 2:18:10Speaker 03

  The little packages that you sent out all of us that that had the book. And I thought it was it was a nice little touch. There was also like 10 little packets of seeds.

• 2:18:17Speaker 01

  Yeah.

• 2:18:18Speaker 03

  That came with it. It was like very literal. And I I just got to a place where.

• 2:18:21Speaker 01

  Get out and plant something.

• 2:18:24Speaker 03

  I have a garden.

• 2:18:26Speaker 01

  Hell, yes.

• 2:18:26Speaker 03

  Now that I'm just like, oh, fuck, yeah, this is gonna be my new project as soon as like the spring rolls back.

• 2:18:30Speaker 01

  I really enjoy doing stuff like that. If I do another book, that might get me deleted. I've got an idea of the way that I would do the kit and everything. It'd be really cool. Really cool.

• 2:18:43Speaker 02

  He only sent me cotton seeds. I don't know what that means.

• 2:18:48Speaker 02

  Well, literally my tech. Wait, real quick. My, my text to you. I was like, well, now I have to do a story on this book just because of the packaging. And you're like, dude, epic. Glad you dick it. Dig it. Dig it.

• 2:19:03Speaker 01

  Dickhead.

• 2:19:03Speaker 02

  Yeah. Dude, I'm so big on packaging. That packaging is so nice. Cause it is something so simple. You, Jack R, which I'm assuming you learned that from Jack, cause Jack does a fantastic job with packaging. You mashed that. I was like, oh, fucking okay. Well, Richard, I gotta do a story on this.

• 2:19:22Speaker 01

  Well, yeah. Well, not to get in a pissing contest or whatever, but like, I like, I actually, I made like a hand carved box for him. Uh, yeah. I was like, dude, I really appreciate you like, kind of giving me this opportunity and everything like just, cause like, you know, when you're, you're like, when you're known for something or like, you know, I, I've done the whatever, like the new stuff with Rated Red or the firearm stuff on YouTube. And you get like that social capital, that clout and people know you for that. People always want to put you in that box.

• 2:19:56Speaker 01

  And I really put a lot of time and effort into that book and everything. And the fact that he like showed up to our conversation. He like, you know, he's a really fucking busy dude, but the fact that he would go through so thoughtfully and give me the opportunity to chat with people about that and everything. I was like, dude, I just thank you for like, not just seeing me as the gun guy on YouTube or, you know, the other guy who did this or the tech guy or whatever the fucking box that you like, you like, you, you saw, saw me for the work that I put into that and I appreciate that.

• 2:20:27Speaker 02

  So he's like kind of an inspiration.

• 2:20:30Speaker 01

  For sure.

• 2:20:30Speaker 02

  Is that why you like starting to dress and look like him?

• 2:20:33Speaker 01

  Yeah, no.

• 2:20:34Speaker 06

  You're wedding up too?

• 2:20:35Speaker 01

  No.

• 2:20:38Speaker 01

  No, it's funny.

• 2:20:39Speaker 02

  Fuck you, Jack.

• 2:20:40Speaker 01

  That's hilarious. That's hilarious. No, I actually reached out to him before I started writing. And I was like, hey, man, like, just any kind of pointers or anything like that, because there's so many different paths to go down. Like, there's so many things that I want to cover in this. I need help with, like, researchers and stuff like that. And I don't know, like, do you need ghostwriters? Do you need publishers? Whatever. He's like, just do it yourself, man. Like, just like, like, do the work and get through it. It's gonna suck and everything. But like, like, don't, don't rely on, you know, someone else to do that for you or anything. Don't worry about a publishing deal or anything like that right now. Just do the work. So.

• 2:21:19Speaker 02

  Any final words to people out there?

• 2:21:22Speaker 01

  No. Look, again, when you see, you see people talking about things around, like, the attention economy and digital addiction, it's very easy to assume that people are gonna want you to abstain and like, you know, delete your accounts. And in no way, shape, or form is that it. Just, I really, what I want people to take away from it is life is very short. The time that we have with the people that we care about is very limited. You're doing yourself a disservice if you don't at least assess your relationship with your, your digital experience versus the, the lived one that you're wanting and, and establish some boundaries around it.

• 2:22:03Speaker 02

  Yeah. So like, you don't need to be a Luddite?

• 2:22:05Speaker 01

  Sure. I mean, you can use two dollar words around me all you want.

• 2:22:10Speaker 02

  Two dollars, two dollar words?

• 2:22:15Speaker 02

  I thought we were friends. Now call him a [BLEEP]. Say the word, Richard. Yeah, say the word, Richard. Balls in your court, white man.

• 2:22:25Speaker 06

  The word bifurcation for the first time ever in your book.

• 2:22:29Speaker 02

  I was about to say, motherfucker, you've been using three dollar words all day.

• 2:22:38Speaker 01

  I love it, man. I love it.

• 2:22:40Speaker 02

  You know, fucking-

• 2:22:41Speaker 01

  There was coal in here when we came. Now it's like burning up.

• 2:22:45Speaker 06

  Sometimes you bring friends in who use big words and steal your song for your wedding. It happens. I don't think he's gonna let that go.

• 2:22:53Speaker 01

  I love it. I love it. Hey, look, hey, see if like, you know, like, one of your buddies could like make a call to Tyler and see if you do it live or something.

• 2:23:05Speaker 02

  Lord have mercy.

• 2:23:06Speaker 01

  Yeah, yeah, raise the stakes. Raise the stakes.

• 2:23:10Speaker 06

  All right. Cody Closeout. Boys, we're doing it. Guys, thank you for coming to the Unsubscribe Podcast. I was joined today by Eli Double Tap, Richard Ryan, Brandon Herrera, myself, Donut Operator. Thank you so much for being here.

• 2:23:24Speaker 02

  Love you, bitches.

• 2:24:00Speaker 00

  Now streaming on Paramount Plus.

• 2:24:02Speaker 02

  I'm Dexter Morgan. I've been killing killers for half my life. It gets to you. You're having a midlife crisis. I'm not ready for this.

• 2:24:11Speaker 00

  He's back.

• 2:24:12Speaker 02

  I'm older. I'm wiser.

• 2:24:15Speaker 00

  And sharper than ever.

• 2:24:17Speaker 02

  Things are gonna get messy. But if I can't believe in myself, I can't believe in anything.

• 2:24:24Speaker 00

  Dexter Resurrection. New season now streaming on the Paramount Plus Premium Plan.