"Save $1K + PER YEAR" These FOOD HACKS Will SAVE Your BUDGET & YOUR HEALTH | Carleigh Bodrug

Have you saved your seats at Summit of Greatness 2024 yet?! Get them before they sell out at lewishowes.com/ticketsToday, we have an extraordinary guest who has transformed the world of plant-based cooking. Carleigh Bodrug, a number one New York Times bestselling author and one of the biggest food creators on social media, joins us to share her journey from a small-town radio host to a plant-based advocate with millions of followers. Carleigh's innovative approach to zero-waste, plant-based cooking is not only good for your health but also for your wallet and the planet. Get ready to be inspired by her story, learn practical tips for reducing food waste, and discover how you too can embrace a more plant-based lifestyle. Let's dive in! In this episode you will learnThe impact of a plant-based diet on health and the environment. Strategies for reducing food waste and making the most of leftovers. The importance of consistency and series content in building an online following. How personal challenges can fuel passion and drive in one's mission. Practical tips for incorporating more plant-based meals into your diet. For more information go to www.lewishowes.com/1645For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Glucose Goddess – https://link.chtbl.com/1575-podMichael Pollan – https://link.chtbl.com/1424-podDr. Will Bulsiewicz – https://link.chtbl.com/1621-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  We have one vessel on this earth.

• 0:01Lewis Howes?

  It's true.

• 0:02Speaker 00

  You are not going to excel unless your vessel is in good shape. Brief is weird. It's different than what I expected and I might get emotional, but I reflect on the journey with my mom with so much gratitude because we had such a great relationship. Now I'm crying on the Lewis Howes podcast, so this is either a good or a bad thing, but.

• 0:22Speaker 02

  Carly Boudreaux, New York Times bestselling cookbook author. Who has more than 11 million followers. Welcome back, the beautiful Carly Boudreaux.

• 0:32Speaker 00

  Who has the money to be wasting food? The average family wastes over $1,700 worth of food per year.

• 0:38Lewis Howes?

  Really?

• 0:39Speaker 00

  Food waste emits more emissions than the entire airline industry.

• 0:43Lewis Howes?

  You're one of the biggest food creators in the world. What do you think was the key to your success from going from zero to a million followers?

• 0:50Speaker 00

  Yes, so I think the key was.

• 0:54Lewis Howes?

  Hey everyone, this is Lewis Howes and I am so excited to invite you to the Summit of Greatness 2024, happening at the iconic Shrine Auditorium in Los Angeles, California. This is more than just an event. It's a powerful experience designed to ignite your passion, boost your growth, and connect you with a community of other inspiring achievers. Join us Friday, September 13th and Saturday, September 14th, for two days packed with inspiration and transformation from some of the most incredible speakers on the planet. Don't miss out on this chance to elevate your life, unlock your potential, and be part of something truly special. Make sure to get your tickets right now and step into greatness with us at the Summit of Greatness 2024.

• 1:35Lewis Howes?

  Head over to lewishouse.com/tickets and get your tickets today and I will see you there. Welcome back everyone to the School of Greatness. Very excited about our guest. We have the inspiring number one New York Times bestselling author Carly Boudreaux in the house. So good to see you. Welcome to the School of Greatness and this, this book that you have right now is a number one New York Times bestseller in the first week called Plant Use Scrappy Cooking. It's all about plant-based, zero-waste recipes that are good for you, your wallet, and the planet. And I love this angle about you because you started online, really five years ago, I believe, five years ago, with a desire to create content

• 2:17Lewis Howes?

  that could be good for you, good for the planet, and low budget essentially. And start educating and teaching people. And why did you want to start?

• 2:28Lewis Howes?

  I guess applying the plant-based living to your own life? And why did you want to start teaching it to other people? What was the main cause of that?

• 2:36Speaker 00

  So my journey with plant-based eating really started in 2015. And it was when the World Health Organization came out with this breaking news that red and processed meat were now classed as group two and group one carcinogens, which I normally wouldn't think much of, but my dad was a colon cancer survivor. And he was diagnosed with cancer when I was 11 years old. And he'd gone through chemo, surgery, the whole bit. No one ever had mentioned diet. And at the time in Canada, we had this big pie chart that Health Canada recommended. And it was the one section was meat, one section was dairy. So then to hear the World Health Organization come out with this news that was so contradictory, we, my family and I just kind of looked at each other like, what the heck?

• 3:17Speaker 00

  And so at the time, I was actually working as a radio host up in Northern Ontario at a 500 square foot bachelor apartment.

• 3:25Lewis Howes?

  Wow.

• 3:25Speaker 00

  And I thought, okay, I'm going to try and eat plant-based.

• 3:30Lewis Howes?

  How old were you at that time?

• 3:31Speaker 00

  I was probably around 20, 20, 21, 22. And I started just cooking some plants.

• 3:39Lewis Howes?

  Cooking some plants?

• 3:40Speaker 00

  Cooking some plants. And the first, the first couple of months were rough. Like, it was really hard to make that transition, especially because I had probably never had a vegan meal in my life. And because I was in broadcasting, I thought, you know, this is interesting. I, I'm feeling good. I think that everybody could be eating more plants. Nobody's really talking about it. I'm going to start kind of documenting my journey. So I got Instagram handle, @plantyoo, went on godaddy.com, looked at every rendition to combo the word plant. I remember at one time, I'm someone who like buys up domains for every business idea I have.

• 4:18Lewis Howes?

  They never do anything with them.

• 4:20Speaker 00

  But you don't want to get rid of them because you don't want someone else to have them.

• 4:24Lewis Howes?

  What if I do this in a few years?

• 4:25Speaker 00

  I remember I had bought a domain called plantbaseypirate.com. And I was going to make a blog in like a pirate speech, like, here's a recipe. Like, I had all these ideas. It was crazy. But anyways, I landed on @plantyoo. Then I just started sharing my meals and they were photos at the time.

• 4:43Lewis Howes?

  Yes.

• 4:43Speaker 00

  Yeah, so.

• 4:44Lewis Howes?

  With like, you know, how many ingredients are in it? Are there kind of recipes in the script?

• 4:48Speaker 00

  Exactly. So exactly how my books laid out, I had like the ingredients on the top and then the dish on the bottom in these infographics that I was creating. And they kind of, some of them would go viral, but nobody knew who was running the account. Like I had my little profile pic, but some people would message and be like, oh, who is this? Or whichever else. It wasn't until the Instagram algorithm kind of switched overnight to prioritizing short video content that I actually put a face and went out there and started cooking on camera. Yeah.

• 5:19Lewis Howes?

  Wow. So this was five years ago you started this, right?

• 5:21Speaker 00

  Yeah. So maybe more than that. So it was 2016 when I started the account.

• 5:25Lewis Howes?

  Okay, got you.

• 5:26Speaker 00

  Yeah.

• 5:26Lewis Howes?

  Really five years ago is when you kind of started like going all in or doing video and it started to take off, right?

• 5:32Speaker 00

  Yeah. So 2019, I left my full-time job, which was horrifying and exciting and scary. And then a couple of months later, I had a literary agent DM me. And I was very lucky because she has turned out to be like this angel in my life. But at the time, it was like blind faith because I'm like, a literary agent? Somebody wants me to write a cookbook? Do they know I don't know how to really cook? Or write a book? And so then that book got sold and the same day I went out and bought a camera because I was taking all photos with my iPhone. The publisher didn't know this. They're like, they contracted me to shoot 140 recipes for a book. And I went out, bought a camera and started writing my first cookbook.

• 6:18Lewis Howes?

  Wow, this was five years ago.

• 6:19Speaker 00

  Yeah. No, so this was 20, yeah, 2019, 2020. Because books are two-year projects, which a lot of people don't know. You would know, but they're like, yeah, like you see the fruits of your labor like two years later.

• 6:32Lewis Howes?

  And you're like a different person.

• 6:33Speaker 00

  Yeah, you're like, what is this? Yeah.

• 6:36Lewis Howes?

  Isn't that interesting?

• 6:36Speaker 00

  Yeah.

• 6:37Lewis Howes?

  So your first book comes out, it's a New York Times bestseller. And this book, which came out two years later, is that correct?

• 6:45Speaker 00

  Yeah.

• 6:45Lewis Howes?

  It's number one New York Times bestseller in the first week this last week. Congratulations.

• 6:49Speaker 00

  Thank you.

• 6:50Lewis Howes?

  And now you are one of the biggest plant-based and overall just like, would you call your cooking?

• 6:56Speaker 00

  Food creator, probably.

• 6:58Lewis Howes?

  Food creator. You're one of the biggest food creators. In the world, on Instagram, YouTube, TikTok, all these different places. And there are so many food creators. What do you think makes you different than the millions of food creators out there online?

• 7:12Speaker 00

  So one thing I really ran with was this idea of series. So once I had put out my first book, it came out, it was like so overwhelming, the success of it, which was not anticipated. And I learned the statistic about food waste, which like stopped me in my tracks. And that's 30 to 40% of all food in the U.S. ends up in landfills, which is a really bad thing for our planet because it emits methane gas.

• 7:38Lewis Howes?

  What is methane gas?

• 7:40Speaker 00

  Methane gas are really powerful greenhouse gas. So it's the same greenhouse gas that's emitted by cows. Like you've heard how bad beef can be for, for the planet. So that kind of, and you know what? The statistic that really shocked me is that food waste emits more emissions than the entire airline industry.

• 8:00Lewis Howes?

  Really?

• 8:00Speaker 00

  But all we hear about is like Taylor Swift's flights and, and planes. And you're taking too long of showers. Meanwhile, I was like, why is nobody talking about food waste, especially with the price of groceries? I was like, there is something here that I want to start talking about. So I threw up an orange peel candy recipe one day. I called it scrappy cooking and I said it like in a voice. I was like, stop throwing out your orange peels. And I put my phone down, walked away from it, came back an hour later and it viewed a million times, which was astonishing to me at that time because that was like ultra viral in my eyes at the time.

• 8:43Lewis Howes?

  And this is kind of what it was, right?

• 8:45Speaker 00

  There it is. That's the recipe. Yes. So I had to make it in. That was the first scrappy cooking video, episode one. And I don't even know at the time if I called it episode one, you know, because I didn't know.

• 8:56Lewis Howes?

  You didn't know you were making a series.

• 8:58Speaker 00

  I didn't, I didn't really know what was gonna about to happen.

• 9:01Lewis Howes?

  The video took you, you made a video based off of like a pain. You're like, okay, stop throwing this away. Here's what you can do instead.

• 9:08Speaker 00

  Yep.

• 9:08Lewis Howes?

  And look at the result and it tastes amazing and all these different things. And then it does a million views and she go, oh, there's something here.

• 9:16Speaker 00

  The light bulb went off.

• 9:17Lewis Howes?

  Maybe I should do more of this content.

• 9:18Speaker 00

  Yeah, maybe I should do more of this content. So I feel like at that time I went very into scrappy. Like I was churning out a video every couple of days, just looking at the stuff that I would buy every week in my grocery list. Broccoli stems are a big one. Like guys, if you're paying for broccoli by weight, do not throw out the stems. You can peel them, chop them into broccoli stem fries or into stir fries.

• 9:42Lewis Howes?

  It kinda sounds good, actually.

• 9:42Speaker 00

  Yeah, yeah, they're delicious. They they're almost reminiscent of asparagus. So really, really good. And then.

• 9:48Lewis Howes?

  Cause you don't want to eat the stem by itself. It's too big.

• 9:50Speaker 00

  No, you gotta peel them unless you're grating them. You can grate them into like a slaw. You've probably seen broccoli slaw at your grocery store and they're really healthy for you. So yeah, so that I think people were. I think there was a shock factor to it. But what I really love about it is not so much that everybody needs to become this crazy scrappy chef, mad scientist in their kitchen. I was really excited that it was creating a broader conversation about food waste because I mean, who has the money to be wasting food these days? But the largest percentage of food waste is in consumer homes. Because grocery stores and restaurants, it shocks people every time, but they have a bottom line.

• 10:35Speaker 00

  Like they are looking at the food that they're wasting. We're bringing food into our homes and it's just inevitable. Like we're all so busy. You get home at six o'clock at night, you call Uber Eats because it's it's too busy, right? So.

• 10:49Lewis Howes?

  And you don't eat the last 20, 30% of your order too much, or there's extra rice, or there's extra whatever. And you're just like, I'm full.

• 10:56Speaker 00

  Yeah.

• 10:56Lewis Howes?

  And throw us away. A lot of people, I mean, I'm guilty of this. You're like, okay, I'm gonna save this because I might eat this tomorrow, but then I don't eat it tomorrow.

• 11:05Speaker 00

  Exactly.

• 11:06Lewis Howes?

  And it's like, oh, it's old now. It's cold. It's like not as fresh. So how do you make stuff fresh? That is old food or maybe not like

• 11:15Speaker 00

  Absolutely.

• 11:16Lewis Howes?

  Hot out the pan, you know, you know, whatever it might be.

• 11:18Speaker 00

  So the biggest thing I tell people when it comes to reducing food waste, which like the average family wastes over seventeen hundred dollars worth of food per year, which is like a phone bill, you know, so that that's significant. And I would think that number is a lot higher now with grocery prices, the way they've gone the last few years.

• 11:34Lewis Howes?

  Especially in L.A.

• 11:34Speaker 00

  Air One.

• 11:35Lewis Howes?

  Canada is different.

• 11:35Speaker 00

  Canada is brutal too, actually. But so the number one thing I say to prevent food waste, the low hanging fruit is to never bring it into your home in the first place. And to avoid doing that, it's really about meal planning. Sit down on a Sunday for a few hours. You don't need a fancy cookbook. You don't need an app for this. Write down a grid, Monday, Tuesday, Wednesday, Thursday, Friday, breakfast, lunch and dinner. Okay, I'm gonna have overnight oats, curry on Monday. I'll have the leftovers for lunch. Do some semblance of a meal plan. If you're a very spontaneous person, you can leave it loosey goosey. Then shop your fridge and pantry. So look at what you already have on hand. Bring it to the front of your fridge so it's more accessible. This prevents overbuying. I don't, before I put this in place, I would go to the grocery store and buy like a bag

• 12:19Speaker 00

  of Bob's Red Mill oats every week. And like I would come home and there was like seven bags.

• 12:24Lewis Howes?

  Really?

• 12:24Speaker 00

  Because it's just like, you get to the grocery store and you're like, oh, I want to make oats this week. Do I have oats? Oh, I don't know. I'm gonna grab a bag, right? So having a system in place, then head to the grocery store. Now you have a plan for the food that you're bringing into your home. And this really ties into healthy eating. I always say going low waste, or at least reducing your food waste, if you're gonna actually eat the food you buy from the grocery store, your body's gonna be way better off because home cooked food is almost always more healthy than things you get at a restaurant. And then what happens? Your pocketbook benefits as well because you're eating out less, you're eating the food that you're buying, you're reducing waste. It's like a win, win, win.

• 13:05Lewis Howes?

  Man, it sounds good in theory.

• 13:07Speaker 00

  Yeah, I know. In practice, are you actually putting it into play?

• 13:10Lewis Howes?

  But when someone watching or listening is like, okay, that's great, Carly. I mean, but you don't have kids yet and you've got two or three kids and I'm also a full-time mom or a full-time dad or whatever it might be. And it's just really hard to plan on a Sunday when I'm exhausted.

• 13:25Speaker 00

  I've got solutions for the family.

• 13:27Lewis Howes?

  Yes.

• 13:27Speaker 00

  So my big thing is when I was writing this cookbook, I didn't want it to be like a scrap encyclopedia. Like the scrappy stuff is fun. We've got uses for used coffee grounds, banana peels, all sorts of stuff in the book, but the recipes are really based about being flexible. And this is how I cook in my home. So for example, I think anybody who is on like a healthy eating journey, you want to find three to four staple meals. So I'll give some examples, like a red curry, a pasta sauce, and a vegan meatloaf, okay? And what you can do with these base recipes is interchange. You can interchange the beans, you can interchange the vegetables,

• 14:09Speaker 00

  you can interchange the little like scraps that are going in them. And what this does is it's like, okay, Wednesday night, you know, I'm going to make that delicious like red curry sauce that takes like 15 minutes. I'm going to look in my fridge. Okay, I've got half a bell pepper. I've got some wilting spinach and I'm just going to throw that in. Because really, when you're cooking plant-based, the stakes are very low. Like you do not have to be too worried about interchanging, making changes in recipes. And honestly, that's how I cook, like soups, stews, all the veggies can go in. We make a clean out the fridge meal every week.

• 14:43Lewis Howes?

  Yes.

• 14:44Speaker 00

  So that's a good tip for parents. It's like just looking at finding like really like makeable recipes that you can interchange things.

• 14:52Lewis Howes?

  I'm assuming 80% of the people watching or listening are not plant-based.

• 14:57Speaker 00

  Yes. You can apply this to my meat-eating friends. You have like, okay, a chicken curry. Still use whatever vegetables or meat base into your curry. You have a pasta sauce, like I make a great vegan bolognese every week. I'll apply this to my meat eating friends. So I'll put mushrooms, onion, carrot, celery, whatever veg in a food processor. Grind it up, makes a beautiful ground. And I've heard people tell me that they

• 15:25Lewis Howes?

  Like a meatball type of thing?

• 15:26Speaker 00

  Yeah, so you'll add it to a pan with some tomato paste. But you can now, at this point, add meat if you like, like a ground meat. But if you don't, you don't need to. And then you just add like a jarred pasta sauce. And think of how great that is for kids. Like you've packed so much veggies that would probably go to waste

• 15:43Lewis Howes?

  Interesting.

• 15:44Speaker 00

  Into a beautiful pasta sauce. Serve it over pasta, make lasagna, super versatile.

• 15:50Lewis Howes?

  Wow, that's interesting. What do you think has made you, you know, based on this series that you did? You did one idea that's kind of took off and you kept doing this series, right? And trying this different series. How many, how many parts to that series have you done? Do you think since then?

• 16:08Speaker 00

  Scrappy cooking, I mean, I count them, but I'm always, I'm always like messing that up. But I think I'm at 95, but like I've done three episode 73s. Like I'm such a disorganized kind of creative mind that I'll just like screw that up. So I've done probably close to 100 scrappy. And that's been my longest running.

• 16:26Lewis Howes?

  That's in two years.

• 16:26Speaker 00

  That's in two years. So you gotta think, yeah, almost one per week, close to. Yeah.

• 16:33Lewis Howes?

  Now, some people will start something and they get success with it. Like they started a series or something else and they'll do it for like a month or two. And then they stop. Why do you think you've continued every week for two years on something that keeps working? When most people would stop?

• 16:48Speaker 00

  So I think the thing for me is because I'm like this kind of creative mind, I can find it hard to create content unless I have some like boundaries around it in which to create. And what a series concept does, and this can apply to any content creator. Like I once did a presentation at a library where I was talking about how you could make a successful online business by being a fan of Furbies. Like I really think that like you can create short video content around anything. And so when you give yourself like some barriers to work around, the ideas just come easier. And because I feel so passionate about this, like I really, really want people to reduce waste.

• 17:31Speaker 00

  I really, really want people to eat more plants. Even if an episode flops, I'm like the next one. Like, let's roll it on out. Yeah. I just think you need to persevere and keep going. And it makes it more fun. I think when you have a series like I do, one that's called Sneaky Veggies. That is kind of like what we just talked about, like sneaking veggies into pasta sauces or making soups that are blended with a ton of veggies in them. I do a longevity blue zone series to help you live to 100. And I've done a bean series. So I'm always, I am always testing and I sometimes abandon. I'm trying to think of a couple that I've abandoned, but scrappy is scrappy stuck.

• 18:10Lewis Howes?

  It just keeps working.

• 18:11Speaker 00

  It just keeps working and not even working, but it's so fun.

• 18:16Lewis Howes?

  It's fun for you.

• 18:17Speaker 00

  It's so different. Like I get, I get a plant home that I've bought like, and I'm like, what do you do? I've got my beets and I'm making a beet recipe. Well, what are, why are people throwing out the tops? Like, are these edible? Quick Google search, yes. Why are we throwing them out? Okay, what can I do with them? Do they taste good in a salad? Like, so it's fun for me.

• 18:36Lewis Howes?

  That's interesting.

• 18:37Speaker 00

  Yeah.

• 18:37Lewis Howes?

  I mean, it sounds like though, what do you think was the key to your success from going from zero to a million followers? And did you do something different for your success from a million to five million plus?

• 18:50Speaker 00

  Yes. So I think the key was definitely consistency. So I don't think since I've started my Instagram account, I've gone a week without posting. And in my early years, under that million, I was posting every day. Like I would wake up, as soon as reels hit, I would wake up and I'd be like, I'm putting out a recipe video every day, which was not a good frame of mind. I would, I would not recommend that, but it.

• 19:18Lewis Howes?

  When you're starting out, you might need to.

• 19:19Speaker 00

  Yeah. When you're starting out, you might need to. The consistency, I think, has set me apart because it's very easy to give up. And I mean, I have had so many flops. I've had so many like downturns in the algorithm. And I'm sure it's my content actually where it's just not performing well. And you just gotta wake up and kind of like keep on going. So that's been the thing, but the series, what, what is unique about starting a series? And you could apply this, I think about like hockey, like how a series on the best skating tips, you know? And like you give one tip for each episode, like you could apply this to anything.

• 19:56Lewis Howes?

  Tell your, your, tell your Canadian, you give a hockey reference to America.

• 20:01Speaker 00

  So the way that works is you're making people come back for more. So in every episode, it'll say, this is episode 27 of Scrappy Cooking. And then at the end, it'll say, follow for more. So it gives people a reason because they're inundated with content all day long. You're scrolling your feed and you might come across a beautiful recipe video, but you're like, what's my reason to follow this person? There's millions of recipe creators on here. So having a series and really built in call to action to follow, key to success for sure, from that jump from one to five.

• 20:38Lewis Howes?

  I've seen a lot of creators go through burnout over the years, or anxiety, or overwhelm, or stress, or just chasing followers, chasing views, chasing money, and actually not being healthy themselves. Have you ever felt like the health industry or the food industry that you're in, where people are trying to share healthy content? Have you ever felt unhealthy in your journey of sharing healthy content?

• 21:09Speaker 00

  That's a great question. And yes, so my mom was sick with terminal cancer for two years when I wrote this book. And it was so, it was a really weird existence because I would come on social media. I didn't share anything about this. And I was living it, like at chemo appointments, living 20 minutes from my parents there, 24/7, knew it was terminal from when she was diagnosed. And it's

• 21:34Lewis Howes?

  Like no hope, no

• 21:35Speaker 00

  No hope.

• 21:36Lewis Howes?

  No turnaround.

• 21:36Speaker 00

  It was, she was on chemotherapy. So you, you always have hope.

• 21:40Lewis Howes?

  Like maybe there's a chance.

• 21:41Speaker 00

  You always like, or like, maybe there'll be something coming, like, hold on. I heard about this one person who lived for like five years, you know, like, there's always, you're always grasping. And she was too, which, which made it, I mean, I feel so fortunate that she lived for two years because when she was diagnosed, they said one. So like, we created so many memories. But this was going on behind the scenes. I didn't want to talk about it on social media because Quite frankly, it was like an escape. Like I would come on and be like, stop throwing out your broccoli stems. People would message me and be like, your page is so joyful. You, your life, blah, blah, blah. And I'm like, oh, you have no idea.

• 22:22Lewis Howes?

  Wow.

• 22:23Speaker 00

  So that was all going on. And I also didn't want to share about it because it was my mom's health, right? Like, it's not my story to share. And I didn't want to be inundated with like, health advice. So that was really difficult. And I would say during that time of writing the book, being there for my mom in like, a huge way. I was, I am coming out of it now, not healthy.

• 22:50Lewis Howes?

  Really?

• 22:50Speaker 00

  No, I just, like, always, obviously, ate plant-based, whole food, plant-based, the whole time, which I'm sure like, has benefited me. But I stopped working out, stopped like, and I, every spare moment, because I was spending so much time with my mom. And especially when you know that your time is limited with your, it's like that all, like, oh, my gosh, I need to spend as much time as I can. It's like every spare moment when I wasn't with my mom, I was working. Because it was like, I need to make up. I've got like, this brand deal. I have the manuscript due. I've got a liaison with a photographer. So, yes, have I experienced burnout? Yes. But my, my content is such a source of joy for me. And I feel,

• 23:34Speaker 00

  I don't feel like I could have done this for this long and churned out this much, if I wasn't like, super passionate about it.

• 23:42Lewis Howes?

  Really?

• 23:42Speaker 00

  Which I am. Like, I still feel to this day, if not more passionate about, like, kind of the message of, everyone can benefit by, like, filling their plates with as much plants as possible. It doesn't mean you have to go vegan, but like, just, just filling your plates.

• 24:00Lewis Howes?

  Adding more veggies.

• 24:01Speaker 00

  Adding more veggies.

• 24:01Lewis Howes?

  Yeah.

• 24:02Speaker 00

  Yeah.

• 24:03Lewis Howes?

  Wow. So how did you emotionally navigate the last few years with, you know, the news of this? I know your father was.

• 24:10Speaker 00

  Yeah, my father's a cancer survivor. So that was the catalyst to going vegan. So, yeah.

• 24:16Lewis Howes?

  Did you, have you been able to take care of your emotions while you're creating content and trying to serve others? Be there for your mom, your dad, your family, and also millions of people that are just looking for this positive, like, okay, Carly, like, inspire us and bring us joy?

• 24:31Speaker 00

  Grief is weird. And it's different than what I expected. I think that.

• 24:37Speaker 00

  I try to, and for some reason, this has come naturally to me, which I'm so grateful for. But I, and I might get emotional, but I reflect on the journey with my mom with so much gratitude because we had such a great relationship. And that's gotten me through. And I feel like grief is weird because when I think about my mom, it's obviously there's this yearning and whichever else. But there's an immense, immense gratitude for how close we were in the life she lived. So, and the other thing that I haven't really talked about when it comes to this is like, how fortunate was I to have this job where I could go to my mom's chemo appointment,

• 25:22Speaker 00

  edit a video while I'm sitting there with her or whichever else, you know? Like if I worked a nine to five, which I have in my life, like you're not, you're not spending weeks and months with your mother, taking care of her while she's sick. So, yeah, weird.

• 25:39Speaker 00

  Now I'm crying on the Lewis Howes podcast, so this is, this is either a good or a bad thing, but.

• 25:45Lewis Howes?

  Not my intention, but I think it's, I'm glad you're opening up and being, you know, honest about how you're feeling. I'm curious, what's the, what's the greatest lesson that she taught you growing up? And then also the greatest lesson she taught you in the last couple of years?

• 25:59Speaker 00

  She really like lived every day to its fullest. Like she, she would get up in the morning and like, we will laugh now. Like she was like a huge walker, like it was like out the door. What are we doing today? And I think that, and also out of her funeral, so many people sharing like such great memories. And it made me reflect now on my life and think, oh my gosh, I want to build those amazing memories. And I think it was, it was a time before phones, right? Like we spend so much time on her, on her phones and where she was like in when she was my age, just like doing things.

• 26:37Lewis Howes?

  Living life without a phone.

• 26:38Speaker 00

  Living life, living life presently. So that, that's the biggest, as I reflect on her life and like, that's why I don't think I'm overcome with.

• 26:49Speaker 00

  Heartbreak because I do feel like her story was an amazing one, like her life was an amazing one. So I don't look at it in this kind of like negative, negative light. What did she teach me the last two years? I mean, it was rough. Um, perseverance for sure. She just kept swinging. Like, I mean, clearly that carried, carried on, but I might need a Kleenex. I might need a Kleenex now.

• 27:16Lewis Howes?

  If we got, if we got one, bring it in, please.

• 27:19Speaker 00

  Sorry, guys. Thank you.

• 27:21Lewis Howes?

  It's all good.

• 27:22Speaker 00

  Do you ever have people cry on your podcast? Please don't tell me I'm the first.

• 27:25Lewis Howes?

  Of course. 11 years of doing this every week. People cry.

• 27:29Speaker 00

  My makeup. No.

• 27:31Lewis Howes?

  You look great. Don't worry about it. Yeah, it's all good. It's a safe, it's a safe space.

• 27:39Lewis Howes?

  You know, it's not my intention to make you cry more, but I'm curious, what do you feel like with everything you've learned within your, you know, last five years of kind of building your social media and your business and your content machine and the lessons from, the life lessons from your mother?

• 28:01Lewis Howes?

  And the skills you have about recipes. What do you feel like, is there anything you feel like you could do to serve people that maybe are experiencing challenges with cancer in a greater way or preventing cancer in a greater way with all the skills you have and the lessons you have from that as well?

• 28:18Speaker 00

  Yeah, I think it's, it's a big part of what I do because seeing somebody go through cancer, it's just, it's a thankless, crappy, really horrific, horrific disease. And I think the science shows that a whole food plant-based diet is really...

• 28:40Speaker 00

  A great way of at least helping you prevent cancer. I'm not gonna say it's like a silver bullet. But it is certainly the most cancer-proofing, at least a plant predominant diet. So if I can reach that message or elevate that message as much as possible, that's a whole fold in to what's important to me.

• 29:01Lewis Howes?

  Right.

• 29:01Speaker 00

  Because I don't want anyone to go through cancer and my mom's cancer would not have been diet-related, but my dad certainly with colon cancer and there's new data showing that younger and younger, particularly females are getting colon cancer.

• 29:18Lewis Howes?

  Really?

• 29:19Speaker 00

  And that's scary. That is scary.

• 29:22Lewis Howes?

  Is that all food-based? Is it like plastic and environment-based?

• 29:25Speaker 00

  They don't know.

• 29:26Lewis Howes?

  Stress-related? Is it?

• 29:28Speaker 00

  I bet you it's all of it, right? It's all of it. And that's why I say like, I think you can do all the right things in the world and you can still get cancer. Like, I don't want to say that.

• 29:38Lewis Howes?

  And you can do all the wrong things and live 100 years old.

• 29:40Speaker 00

  And live till 100 years old. I don't want to sit here and say that like, you're gonna eat plant, I'm gonna give you plant-based meals and you're gonna be good. You don't know. But I think why not? One thing I learned through my mom is that we have one vessel on this earth. Like, we're inside, we're walking around with this vessel, and at the end of the day, the work that you do and everything else, health is number one. Like, you are not going to excel writing books, doing podcast interviews, whatever else unless your vessel is in good shape.

• 30:19Lewis Howes?

  That's true.

• 30:20Speaker 00

  So, as I've said, plants, more on the plate, more fiber. I mean, 95% of the US population doesn't meet the daily recommended intake of fiber.

• 30:32Lewis Howes?

  95%?

• 30:32Speaker 00

  95%. We're all so protein-focused, but there's this huge fiber deficiency, which means a lot of us are walking around constipated. And where does fiber come from? It's not in meat, it's not in cheese, it's in plants. So if you can start getting your digestive moving with plants, you can, your skin, your weight, everything kind of follows. And I think it's the best thing people can do.

• 30:58Lewis Howes?

  What would be the series that you think you could do to honor your parents?

• 31:03Speaker 00

  Oh, probably, probably veganizing recipes that I grew up eating, which is really was the inspiration of my first book. I thought, what is the book that I wish I had when I went plant-based, which I had only been plant-based for a few years at that time? What's the book that I wish I had? So it was like, okay, I grew up eating my mom's pasta sauce. I love taco night, whichever else. Can we eat these things? Can we enjoy these things? Healthy, whole food, plant-based. And the answer is absolutely, we can. And again, I think there's always room for people who eat animal products to have animal products in these recipes. I just think that like it's great to crowd them with vegetables.

• 31:45Lewis Howes?

  Sure, sure. Yeah. More veggies.

• 31:46Speaker 00

  More veggies.

• 31:47Lewis Howes?

  See, we create a book or a series that's like, okay, here's a traditional meat-based recipe. Here, I'm gonna make it plant-based.

• 31:55Speaker 00

  Yeah, yeah.

• 31:56Lewis Howes?

  That's interesting.

• 31:56Speaker 00

  It's gonna be a great series.

• 31:58Lewis Howes?

  I was thinking also a series of like cancer-kicking foods. I don't even know if that's even real. But it's like, what are the foods that prevent cancer?

• 32:07Speaker 00

  I've seen it before. I was once following this girl who was feeding her mom like on a whole, whole food, plant-based diet who had cancer. And it was like a lot of anti-inflammatory foods, lots of like smoothies, broccoli sprouts. Do you sprout?

• 32:21Lewis Howes?

  I don't sprout, but I like broccoli sprouts.

• 32:23Speaker 00

  Yeah, sprouts are like a very powerful food. They say that like there's no one superfood because really it's your whole diet. But like, I think sprouts are like pretty close to it.

• 32:33Lewis Howes?

  Doesn't Dr. Will say it's like you need like 30 different ingredients in your foods, like weekly or daily? I can't remember what it is.

• 32:39Speaker 00

  Yeah, so the American Gut Health Project determined that people who eat a diversity of plants over 30 per week have a healthier, more diverse gut microbiome than those who don't, which sounds super intimidating, but it-

• 32:53Lewis Howes?

  How do you get 30 different, you know, plants?

• 32:55Speaker 00

  Yeah, so it sounds super intimidating, but it's not as bad as you think. So that includes like your grains, rice. Whole grain pasta, nuts, seeds. So really, like, you can create a salad. I probably have some salads in this book or recipes. Clean out the fridge recipes. Great opportunity to get some plant diversity. And where you put a soup, you probably have 10 to 12 plants with spices in there. So it's, that's one meal.

• 33:19Lewis Howes?

  A spice is a plant, too.

• 33:20Speaker 00

  Yes. He, I've talked to Will about this and he's like, yes, but like it, it counts.

• 33:27Lewis Howes?

  It's not fiber.

• 33:28Speaker 00

  But like if you can get like an actual plant in there, it's, it's more, it counts more. Yeah.

• 33:34Lewis Howes?

  It's like one and a half times. Not like, that's interesting. Okay. So that's the next version for you. You see doing a series like that.

• 33:42Speaker 00

  Yeah, I could. I mean, I think I'm always, I'm always, right now, I really love quickies. So I think everybody, it's kind of to your point earlier where you said, what about the mom who has three kids?

• 33:54Lewis Howes?

  Yes.

• 33:55Speaker 00

  And I don't even think it's the mom who just has three kids. I think all of us are short on time. So I'm like really into, I have this quickie series and I've only done eight to 10 episodes, maybe 10. And they're like 15 minute recipes, which I really think that you can create killer plant based meals with like 15 minutes. So that's my main motivation now because I think everyone's short on time. And I'm going to keep going with scrappy cooking. I love it.

• 34:20Lewis Howes?

  It's crushing.

• 34:21Speaker 00

  I just love it.

• 34:23Lewis Howes?

  What's, if you could only make one scrappy.

• 34:26Speaker 00

  Recipe from the book? Yeah.

• 34:27Lewis Howes?

  One treat and one like actual meal that's like hearty.

• 34:31Speaker 00

  Okay. So my hearty meal is lemon peel pesto. And so this is replacing basil in a vegan pesto recipe with lemon peels. So good. So you peel the lemon peels off with like a potato peeler to avoid the pith. And then like you juice a whole lemon. You add it to a blender with cashews, nutritional yeast, garlic, little bit of vegetable broth. Blend it up. It makes like the creamy lemon Alfredo sauce. I don't know why I called it pesto. It was because it was based off of a vegan pesto recipe that I made. And you toss it with whatever pasta that you want. It's like next level delicious. This is great. Also clean out the fridge, amp up the veggies. It's great with cherry tomatoes, whole handful of spinach. Absolutely delicious. Chicken, if you eat meat, it would be good with.

• 35:16Speaker 00

  And then dessert. I have a great recipe for a aquafaba chocolate mousse. Do you know what aquafaba is?

• 35:24Lewis Howes?

  No idea.

• 35:24Speaker 00

  Okay, aquafaba is a liquid from a can of chickpeas and I eat a lot of can of chickpeas, so.

• 35:29Lewis Howes?

  The liquid from it.

• 35:30Speaker 00

  The liquid from it is like an elixir, like it acts just like egg whites. So if you, if you have like a hand mixer and you beat it, it will actually foam up into a meringue. Yeah, so it will foam up into a meringue and then you add melted chocolate to it. And a little maple syrup if you want, a little sea salt. It's like so good and so easy. It probably comes together in 15 minutes.

• 35:56Lewis Howes?

  Did you go to like culinary school or someone teach you how to cook? Or how did you become a, you know, a chef or a food content creator? Did you get to have this experience or credentials or schooling that taught you how to do this?

• 36:11Speaker 00

  I have that gene that, and I think it was Marie Farlio or you'll know it. Where she says, everything is, everything is figure outable. I have that. So I saw people who were like creating content about vegan food. And I was like, that is the coolest job in the world because it's so mission based. And my friends from college are so shocked because I was a girl who came to college, loved to drink, had a full freezer full of tater tots, mini pizzas, loved meat. I have gone like fully opposite now and like I didn't cook at all. So I just saw it and I'm like, I think I can do this.

• 36:51Lewis Howes?

  Come on. So you never really cooked?

• 36:53Speaker 00

  No, no.

• 36:54Lewis Howes?

  Your mom or your dad never taught you?

• 36:56Speaker 00

  My dad was always like, I went over to my dad's place the other day and he was marinating potato peels in pickle brine. So like there's something there that definitely like.

• 37:08Lewis Howes?

  It's not like you did this as a kid and you were like, had an interest when you were a teenager and you were cooking in college. You were like hot pockets and?

• 37:15Speaker 00

  Yeah, yeah.

• 37:16Lewis Howes?

  Tater tots.

• 37:16Speaker 00

  Hundred percent. So I think it just came from this like seeing it and thinking and then.

• 37:22Lewis Howes?

  So you thought, you saw and you thought it was cool?

• 37:24Speaker 00

  I thought it was so cool.

• 37:26Lewis Howes?

  Like wow, what if I could do that?

• 37:27Speaker 00

  What if you, like I thought. Um, oh my goodness, people are making a living sharing vegan food like I was now vegan. I'm like, this is the dream. Like, I can't even believe people do this. So I thought, maybe I can do it.

• 37:42Lewis Howes?

  Come on. How old were you?

• 37:44Speaker 00

  Probably about twenty four. So I, I had already, I had a normal career pension. I worked now, I worked in radio and then I had moved to like a regular job as marketing for a hospital foundation. So it was like, kinda like.

• 37:58Lewis Howes?

  Wow.

• 37:58Speaker 00

  Yes.

• 37:59Lewis Howes?

  Radio, then a hospital foundation.

• 38:00Speaker 00

  Foundation. And it was like writing letters for donations, to get donations for the hospital, fundraising and stuff. And that's when I started and I was like, kind of doing it nights and weekends where I would like, create these little infographics and all of that. So.

• 38:17Lewis Howes?

  So you were originally just cooking for yourself?

• 38:19Speaker 00

  Yeah.

• 38:20Lewis Howes?

  When did you start cooking for yourself?

• 38:22Speaker 00

  Honestly, when I went vegan. So when I went plant-based is when I started cooking for myself. I was around twenty two, twenty three.

• 38:29Lewis Howes?

  Okay, so a year later, you're like, well, maybe I'll start doing this online.

• 38:32Speaker 00

  Yeah, yeah, yeah. Like, absolutely delusional. Yes. And uh, it's funny because when I photo my first cookbook, the week before and nearly had a nervous breakdown because I was like, and I had, I remember I went on line and spoke to a therapist because I'm like, I am putting out a cookbook and everybody is going to know that I don't know how to cook.

• 38:53Lewis Howes?

  Really?

• 38:53Speaker 00

  Yeah, like, I'm like, this was a terrible idea. Like, what did I do? And um, then people loved it. And I think the reason being is that the recipes were so simple. Because they thought, like, it was practical. It wasn't a chef. It wasn't this complex like meal. It was quick, easy, plant-based, healthy, meals that I was actually making.

• 39:22Lewis Howes?

  Sure. But I mean, you come from a small town in the middle of nowhere in Canada. You weren't a chef, you weren't trained, you know, in nutrition necessarily or cooking.

• 39:35Lewis Howes?

  You weren't training in plant-based cooking, none of these things. How did you build confidence in yourself and overcome imposter syndrome? To be able to put content out there and say, I'm gonna get a book deal. I'm gonna put it out there and it's gonna hit the New York Times list the first time you put it out.

• 39:51Speaker 00

  You know, it was a lot of imposter syndrome.

• 39:54Lewis Howes?

  Really?

• 39:54Speaker 00

  But the phrase that comes to mind is, have you heard that TikTok trend where it says, but boys do it? Like, it's like, I could, like, if I see somebody doing this, why can they do it and I can't? And I think anybody can apply that to their life. Like, obviously, I'm not out here and I'm like, gonna go perform brain surgery. We're cooking, like, it's home cooking. And I saw people in a career trajectory where they didn't have cooking experience.

• 40:21Lewis Howes?

  Okay.

• 40:21Speaker 00

  Who had made, who had been successful.

• 40:23Lewis Howes?

  Who could do it, yeah.

• 40:24Speaker 00

  So I thought, if they can do it, why can't I do it? But there was still, definitely, and still is, that, like, little voice where it's like, everybody's gonna find out that you're, like, an imposter. But like, it's not like I'm on here and being like, I'm, you know, Martha Stewart. I, it's like, I don't know what culinary background Martha has, but I'm sure something. I don't claim, I think my food is very much for, I don't think any chef would go on and think she's a chef. It's, it's for regular people.

• 40:57Lewis Howes?

  Everyday people, just trying to eat better and use what they got in their fridge.

• 41:01Speaker 00

  Yeah.

• 41:01Lewis Howes?

  Not create the most extravagant meals.

• 41:04Speaker 00

  Exactly. And I think anybody could. I think anybody who sets their mind and is super passionate about something and has the skill set can apply kind of a system, short video content, and make it successful.

• 41:20Lewis Howes?

  But you didn't have, like, the skills necessarily. I mean, you're only one or two years into developing skills.

• 41:26Speaker 00

  Yeah.

• 41:26Lewis Howes?

  Because you didn't cook before at all.

• 41:27Speaker 00

  I think it was more the broadcasting skills. So I went to school for broadcasting. And I think more than the recipes in and of themselves, probably.

• 41:36Lewis Howes?

  You understand content.

• 41:37Speaker 00

  I understood content.

• 41:38Lewis Howes?

  And marketing.

• 41:38Speaker 00

  And marketing. Yeah, I, I like, and that's still, I love, I love content and marketing. But I also love cooking. Like, and I loved cooking at the time. And I think it was, it's therapeutic for me. I always say this to people, that we've gotten so far away from. Kind of that primal act of actually cooking dinner, like sitting down with your cutting board, chopping up vegetables, slicing your tofu, whatever you're making. And it's very mindful activity and there's not a lot today.

• 42:13Lewis Howes?

  You've got to be present.

• 42:14Speaker 00

  You have to be present or you're gonna cut your finger off. Like you gotta be, or you're following a recipe. And there's not a lot of things in today's world where you're fully present for, so.

• 42:24Lewis Howes?

  How do you stay present for it when you're also shooting content?

• 42:27Speaker 00

  That's, that I can't do.

• 42:28Lewis Howes?

  And you're performing and you're moving the camera and you're editing and you know, how you stay, so you're not present really to.

• 42:35Speaker 00

  That's where recipe testing comes in. So the recipe is tested before it's ever filmed.

• 42:39Lewis Howes?

  Then you film it.

• 42:40Speaker 00

  Then it's like a passive action because I'm following my own recipe that has been created.

• 42:45Lewis Howes?

  Wow.

• 42:45Speaker 00

  Yes.

• 42:46Lewis Howes?

  That's interesting.

• 42:47Speaker 00

  Yes.

• 42:48Lewis Howes?

  So a week before you launch your first book, you call therapists and say,

• 42:52Speaker 00

  Yeah.

• 42:53Lewis Howes?

  I'm afraid that everyone's gonna find out that I have no clue what I'm doing.

• 42:57Speaker 00

  Yeah, and I got the book in the mail and I mean, it's all infographics. It's just like this one and I'm like, this is either people are gonna love this or they're gonna think it looks like a kid's school project. Like I just didn't know and I had shot all the photos. Thank goodness I had a photographer for this one. So I'm like, I'm like looking at the photos with also no photography experience, like a complete disillusion to the world. And it, I was just horrified, but people loved it. People love my first book.

• 43:26Lewis Howes?

  You were horrified putting it out. Do you just not think it looked good or were you not proud of it? Or you just think, I'm proud of it, but other people aren't gonna like it. You're afraid of.

• 43:36Speaker 00

  I think it's just that there was like backstage jitters where you're questioning everything that you did, you know? And really like being like, did I hoodwink everybody into like giving me a book deal like, you know? Like those huge doubts and um.

• 43:54Speaker 00

  Only really worked through it once the book was out and I was validated that people liked it. Like the survey session wasn't, I still was like up on that Tuesday when it came out with thinking.

• 44:07Lewis Howes?

  People are gonna find out, what are they saying?

• 44:08Speaker 00

  Yeah, yeah, what are they saying? What are the reviews?

• 44:11Lewis Howes?

  When you get a negative review or I guess a critical review, how do you take it?

• 44:16Speaker 00

  My first book, I was absolutely devastated when a negative review would come in. Yeah, it devastated me and I would be like, I would try and get them taken down. Like I'd be like to my publisher, like, can you contact Amazon? This review like feels a little too personal, like, or you know, having put out a book, people will leave reviews if their book comes damaged. Meanwhile, it's not like it was you shipping out the book, like something. So I would get very upset.

• 44:43Lewis Howes?

  What was the critical, what were the words or the critiques that affected you the most about your work when you launched the book?

• 44:52Speaker 00

  People would call it like juvenile, which I think was one of the fears. And, but, I mean, the, the book said ridiculously easy recipes. So I'm like,

• 45:03Lewis Howes?

  It should be.

• 45:03Speaker 00

  It should be, it should be basic, yeah. But I think that was like hurtful where I'm like, or like she's just an influencer cook or whatever, which I am. I feel like people think the word influencer is so dirty, like it has this dirty connotation and I'm like, why though?

• 45:21Lewis Howes?

  Right. Since you weren't like culinary school trained and nutritionist and certified and all these different things. So people, I think people get frustrated when they are those things and they haven't had the success they want or the audience or the results they're looking for. They're like, I spent eight years of my life going to medical school or going to nutrition school, whatever it is. And I'm still don't feel like I'm getting the attention, the validation, the opportunities that I would like this person is. And all she did was just whip up some of these simple little recipes online and she got 5 million followers. Screw her, right?

• 45:56Speaker 00

  Yeah, and I don't blame them. I would feel the same way. I know, I get it. I get it. And I, I, I don't know that I have an explanation for it, but. Now, I will say, now like this book, very different. When I got in my hands, I was like so happy with it.

• 46:13Lewis Howes?

  Yes.

• 46:14Speaker 00

  Especially

• 46:15Lewis Howes?

  Beautiful.

• 46:15Speaker 00

  The recipes, I was just so happy with how everything turned out. And doing it while my mom was sick, my sister actually left her job and worked with me full time to develop the recipes with this, on this book. And trust me, I thought about hiring a ghostwriter when my mom, my mom was diagnosed a week after I signed this deal. So it was like, can I even do this? Like, you know, in that moment, you're just freaking out. And I don't care what anybody says now. I just feel like I'm so aligned in what I'm doing and I don't care. Like, I just want people to eat more plants. I just don't care. Like, what are you gonna say? They're gonna comment bacon on my Instagram posts, like, whatever.

• 47:00Lewis Howes?

  Comment bacon?

• 47:01Speaker 00

  Oh, always bacon, all caps, bacon. Or they'll be like, I'm eating five times as much bacon to cancel out your plant-based recipe. And I'm like, you go, you eat that bacon.

• 47:15Lewis Howes?

  Yeah, yeah.

• 47:16Speaker 00

  Uh, it just doesn't, it doesn't hit the same way. And I, I'm sure that's like just...

• 47:21Lewis Howes?

  It's a minority too, of people like commenting and sending these negative reviews. But it stands out sometimes.

• 47:26Speaker 00

  It stands out sometimes, but I think like...

• 47:28Lewis Howes?

  You get thousands of comments on your videos and assuming 98% are like, really inspiring, positive. And thank, I just tried this, it's been so helpful.

• 47:36Speaker 00

  Yeah. Yeah, I think it's like, I heard advice from someone and who knows who it was, but it was, read five positive comments on your post before you ever respond to a negative one. And it's so true, like, why are we so drawn to like, get your back up and say like, why are you saying this to me? You gotta think, somebody who is commenting something negative on Instagram, on a post that has nothing to do with them, is probably battling their own demons, right?

• 48:05Lewis Howes?

  Hundred percent, yeah. As one of the biggest food content creators in the world, what's your fear right now?

• 48:13Lewis Howes?

  Or insecurity?

• 48:14Speaker 00

  Insecurity or fear?

• 48:17Speaker 00

  Well, there's, it's twofold. I'm very scared of climate change. That's like my world fear. And I worry that...

• 48:29Speaker 00

  We're not making enough changes to our world to combat climate change. That's my world fear that kind of like.

• 48:38Lewis Howes?

  You think food is one of the biggest causes?

• 48:40Speaker 00

  It is. It's a.

• 48:42Lewis Howes?

  Food waste or?

• 48:43Speaker 00

  Oh, so it's all. So food is around.

• 48:46Lewis Howes?

  The industry of food.

• 48:48Speaker 00

  Is around twenty eight percent of emissions, fifteen percent of which is

• 48:54Speaker 00

  animal agriculture. So like the a large chunk of it. Food waste in and of itself is eight percent. And transportation is around fifteen. So when you look at food being close to thirty and then transportation being fifteen, I mean, I think sometimes we have the wrong focus.

• 49:11Lewis Howes?

  Wow. What's the big is food the biggest?

• 49:13Speaker 00

  Yeah, the big factor. I think so. Don't quote me on that, but I think it's the largest piece of the pie there.

• 49:19Lewis Howes?

  And then transportation.

• 49:20Speaker 00

  But I mean, we can't deny like gas, like.

• 49:25Lewis Howes?

  Cars, trucks, airplanes, everything.

• 49:27Speaker 00

  Like all of it, all of it.

• 49:28Lewis Howes?

  Shipping, all the shipping costs.

• 49:30Speaker 00

  All of it. It's it's animal agriculture in particular is a huge drain because it it requires twenty times more land and emits twenty times more greenhouse gas emissions to produce a beef than it does per like calorie of plant protein.

• 49:47Lewis Howes?

  Really?

• 49:48Speaker 00

  So it's just it's a real drain. And so like, I'm very passionate about this. I I don't want to get like too depressive, but climate change concerns me. So that's like a driver for what I do. In terms of personal like work? I don't know. I I feel like things present themselves where they should for what I want to do. Like, I know when I finished my first book, I thought, what am I gonna do? And then it was scrappy, just like really like came right in front of me. So.

• 50:18Lewis Howes?

  And then you naturally created the book based on that.

• 50:21Speaker 00

  Exactly.

• 50:21Lewis Howes?

  And now you're doing this quickie series, you're like, okay, that'll naturally unfold.

• 50:25Speaker 00

  I hope so. So I think that. Yeah, I'm not worried. I'm not worried because I and I mean, if it all goes away, it all goes away. I feel good about what I what I'm doing.

• 50:37Lewis Howes?

  You know, I don't want to put this out there necessarily, but if, you know, the algorithms change or your account gets taken down for whatever reason, and you lose all your followers on social media, and all your accounts go away, how would that make you feel?

• 50:52Speaker 00

  Devastated, clearly, but also I just get back out there. I'd start from ground zero and

• 51:01Lewis Howes?

  You think you could build it all again?

• 51:03Speaker 00

  I, I'm not saying I could build it all again. I think I could build as like, I think I could get my message out there. Yeah, I think I could build something in what I'm doing.

• 51:14Lewis Howes?

  Right, right. Maybe not all back within a month or two, but it's like you could start building, creating content, innovate

• 51:20Speaker 00

  Yeah.

• 51:21Lewis Howes?

  and persevere. This is kind of your main thing.

• 51:23Speaker 00

  Yeah, I think I could scrap it out and make it happen.

• 51:27Lewis Howes?

  Quickly scrap it out and you know, make it.

• 51:32Lewis Howes?

  If you were starting today and you were looking to build a, a massive online following and you hadn't launched a single piece of content and you can only do one thing. If there was someone who was like, I've got an idea, I've got a passion, I've got a love, whether it's food, whether it's relationships or it's teaching something that they're passionate about, playing music, what would be the thing that could help you go from zero to a million followers? Do you think the fastest way possible? Should people focus on multiple platforms at once? Go all in on one platform, you know, steal ideas from other people's content? Do trends like what would be the thing that you would do if you're starting from scratch today?

• 52:12Speaker 00

  If it were me and let's maybe use hockey as an example. I would look at the top 10 hockey content creators on social media. I would go through all of their videos and I would have like a notepad beside me. And I would look at what are their most viral videos? What have the most views? What have the most engagement? Then I would cross examine what it is that made that video successful? What is the length of it? Did they use a trending sound? Did they use like some sort of hook at the beginning? And I would do that for like the 10 most biggest accounts in your niche. And then I would brainstorm content from there.

• 52:52Speaker 00

  So you never want to copy, but I think to go in uneducated when it's all free resources makes no sense to me. So then I would start creating content and personally I would create under 30 second because I always create under 30 second. I think our time spans are, are short. Uh, videos, although there's some long form content that's doing really well on TikTok now.

• 53:15Lewis Howes?

  The question is like three to five minutes.

• 53:17Speaker 00

  Yeah, by the time this episode comes out, like it could be different. But personally, I would be start creating thirty second videos and I would look at, I would duplicate in my own way, what has been most successful for these people. And I would use definitely trending music and what I would do is film it off platform. So I'd probably use my iPhone. I still use an iPhone to film content. I switched to a camera for a bit. iPhone, in my opinion, performs better.

• 53:43Lewis Howes?

  Really?

• 53:43Speaker 00

  Yeah. I think so. Or maybe it's, it's probably less an algorithm thing as it is like a visual thing because we all use iPhones.

• 53:52Lewis Howes?

  Experience of it.

• 53:53Speaker 00

  Yeah, the experience of it. So I'd use my iPhone and I'd, I'd film and I'd start cracking out some videos and I would film them off platform. And I would distribute them on Instagram, TikTok, YouTube Shorts and Facebook Reels.

• 54:05Lewis Howes?

  All Shorts.

• 54:06Speaker 00

  All Shorts because if you're creating a piece of content and you're spending maybe, I don't know, six hours creating it, whatever. You could create a killer piece of content in twenty seconds, but it could, it could take you six hours. Why do you wanna like only post that on one platform? It's nonsensical. You might as well post it everywhere because all of these platforms that I just spoke about, including YouTube, are prioritizing short video content. So then I would start and then I would start churning out probably a video every day. And then I'd watch, sit and watch and see what ticks. And then when you find it, you then double down and start creating more and more content. And I mean, your first videos, like if you've never created a video in your life, it's probably gonna be horrible.

• 54:50Speaker 00

  Maybe you'll be lucky and it's not. Maybe you'll be lucky and it's not, but like if you go back on my feed and look at my first reels, they are so cringe worthy, it's not even funny. They were just like blurry. I have a tremor, so like my hands shaking filming, terrible, terrible. And the only thing that made it better was not like investing thousands of dollars in some course or anything like that. It was just doing a video every day, like get in it, in it, in it.

• 55:17Lewis Howes?

  Not, not worrying about, I need better equipment or better lighting or better audio or a two thousand dollar camera. I was just like, let me get better at creating content first.

• 55:26Speaker 00

  Exactly. And I think that natural light is important. So that's one thing I would, one of the biggest. Two things. One of the biggest tips, natural light. So if you can, if you're filming any type of content, if you can kind of position yourself either with a light or by a window so that the window is illuminating you, I think nine times out of 10, it's gonna look way better.

• 55:46Lewis Howes?

  Does it do better based on the?

• 55:48Speaker 00

  Yeah, oh, I, if I film, uh, Canada is so brutal. Like, the sun comes out so, but I will sometimes plan,

• 55:55Lewis Howes?

  It's got clouds a lot too, right?

• 55:56Speaker 00

  Yeah, plan my filming days around sun because natural light pouring onto food, there's, you can't duplicate it. I, I've tried to duplicate it with lighting. It's just, it's,

• 56:05Lewis Howes?

  It doesn't work, huh?

• 56:06Speaker 00

  Absolutely. It's like magical when you have that. So if you have natural light,

• 56:10Lewis Howes?

  It just makes it look better.

• 56:10Speaker 00

  Yeah, it just makes it look like,

• 56:12Lewis Howes?

  More desirable.

• 56:13Speaker 00

  Right and poppy and beautiful. And like, if anybody goes to my profile now, you can see like some of the ones with natural light. They're just gorgeous. So that, and then the second thing is captions. I think captions are a missed opportunity. I see,

• 56:26Lewis Howes?

  Captions on videos.

• 56:27Speaker 00

  On video. I see so many people post videos without captions and personally, like if I go to bed and I'm scrolling, which you shouldn't do, but if you do,

• 56:36Lewis Howes?

  The caption catches you.

• 56:36Speaker 00

  Yeah, yeah, the caption catches you. I don't have my phone sound on. And I think like so many people probably listen without sound on on their videos. So you have to have captions. And I mean, there's apps now that will do that for you, like CapCut, Splice. You can even add Instagram captions.

• 56:53Lewis Howes?

  Yeah.

• 56:54Speaker 00

  So.

• 56:54Lewis Howes?

  So it doesn't have to look a certain way, but just have captions on there.

• 56:57Speaker 00

  I think so. You use captions on all your videos.

• 56:59Lewis Howes?

  Most of them, yeah, yeah, yeah. Probably nine out of 10, I would say.

• 57:02Speaker 00

  Yeah, I think it's important because it, and I also think there's something about watching a short video and having text, even if you are listening to it. It's a more immersive experience.

• 57:13Lewis Howes?

  It helps you connect with it more, yeah.

• 57:15Speaker 00

  I also think that there's something to be said about talking to camera. So I try to do that more now. It's like, I'll have some things where I'm not necessarily doing just a voiceover, where I'm saying things to camera. All my scrappy videos, I'm usually holding up something like beat tops and saying, stop throwing out your beat tops. And I think that connects you with your viewer. And I see a lot of food creators that don't have themselves in it. And I think they lose opportunity. It's a missed opportunity to me because a food video, what, there's millions. So who are you? Who is the person behind the food? What, why should I follow you? What are you, what story do you have to tell, right?

• 57:56Lewis Howes?

  Yeah. What do you, what would you say have been the keys to building personal brand for yourself? Is it being on video? Is it, you know, using a certain language? Like, what are the keys to building personal brand as a creator?

• 58:08Speaker 00

  Yeah, I think definitely having yourself front and center is huge in having your face in your videos. And I can imagine you guys have experienced this too, but like my videos get taken all the time and reposted to other accounts, which, whatever. But like, thank goodness they have my face in them because if they were just food, then

• 58:26Lewis Howes?

  No, it would not.

• 58:27Speaker 00

  There would be no, no credit, right? So I think having you visually there, I always, like, I'm scrappy, I'm promoting scrappy. I'm not wearing a green jacket right now, but it's got some green in it. I'm like very, like, I go full in branding. So I've been wearing green on all of my press, all my videos, and green, green, green. I, my colors are pink, red, green. So like, I think there's something to like dressing. I thrift almost all of my clothes, which I think, uh, yes.

• 58:54Lewis Howes?

  Adds to your scrappiness.

• 58:55Speaker 00

  Yeah, this jacket's thrifted and it does something that's important to me, the, the conversation about thrifting. But I think if you can tie whatever you're doing to an overall lifestyle, I think that helps support you as a personal brand. Where it's not just the individualistic topic that you're talking about, but like how that extends to other parts of your life. Which plant-based eating and scrappiness and health all like is something I'm constantly thinking about and something I'm trying to exude in everything that I do.

• 59:27Lewis Howes?

  So it's a mindful part of your personality and you put out in your content as well. What else would you say supports your personal brand or that can support someone's personal brand?

• 59:36Speaker 00

  So the biggest advice I'd have actually to anybody who is starting from scratch, like starting this from ground zero, whatever you're doing, is getting a blog, like a domain. So I play at you.com and we've had that from day one. And this like it is to your point earlier. What happens if your Instagram gets taken away? Well, thank goodness I have a great blog traffic from search engine optimization and I have a great email list that I've been working on for years.

• 1:00:05Lewis Howes?

  That's great.

• 1:00:05Speaker 00

  It's really, really important that you build because at the end of the day, Instagram owes you nothing. TikTok owes you nothing. Like, I think sometimes we start to think like, why did my video not perform well? What did Instagram do? They don't owe you anything. Like you wake up and you do another video. So I think it's, it's like the, having your own personal point of contact to these people who are following you and who are in your community is so important.

• 1:00:36Lewis Howes?

  Yeah, building our email list for sure.

• 1:00:37Speaker 00

  Yeah, email list is huge. Huge.

• 1:00:40Lewis Howes?

  Wow. When you start to monetize your personal brand and your content?

• 1:00:44Speaker 00

  Yeah.

• 1:00:44Lewis Howes?

  Because a lot of people are, we were talking about this off camera, a lot of people, not a lot of people, but some people forgot how to build audience through their content, but they don't understand how to monetize it. When did you start monetizing after you started being a creator? And what advice would you give to someone when they want to start monetizing their content?

• 1:01:02Speaker 00

  So really how I was able to leave my job in 2019, I had started a meal plan subscription and I called it Plant Ahead at the time. And it was for $7.99.

• 1:01:12Lewis Howes?

  Plant Ahead.

• 1:01:14Speaker 00

  Plant Ahead. So it was like, it was like a meal prep. Yeah. So I would send out a PDF and oh my goodness, I would be like cooking on Sunday and then heading to my nine to five on the Monday and putting these like PDFs together of these cell phone pictures of food I had made and meal prepped for the week. And they were all meal prep recipes that were plant-based. And I would send a shopping list and like four or five recipes. And people would subscribe to this for $7.99 per month.

• 1:01:39Lewis Howes?

  How many followers did you have at that point when you launched that?

• 1:01:41Speaker 00

  I think 50,000. 50,000.

• 1:01:43Lewis Howes?

  So it was, it was a good amount of size, but wasn't millions yet?

• 1:01:46Speaker 00

  No, it wasn't millions, but I was so connected to my community. I would say like, yeah, the people were really, and they needed it. Like I think I was living the life that I needed to support.

• 1:01:58Lewis Howes?

  Yes, yes.

• 1:01:58Speaker 00

  So that resonates. When you're actually in it, that resonates.

• 1:02:02Lewis Howes?

  Do you remember when you launched that first PDF, how much actually came in on that first day? Do you remember how much in sales it brought in?

• 1:02:10Speaker 00

  I don't remember, but I remember that I had said I will leave my job when I reach five hundred subscribers to the meal plan and it happened quickly and my parents

• 1:02:21Lewis Howes?

  By the way.

• 1:02:21Speaker 00

  My parents were like

• 1:02:22Lewis Howes?

  They're like, you sure you want to leave?

• 1:02:23Speaker 00

  Yeah, yeah, so they

• 1:02:24Lewis Howes?

  They thought it was gonna take you like a year.

• 1:02:26Speaker 00

  Yeah, exactly. Like, they were like, they had said, yeah, yeah, Carly, like, if you really, like, get to have five hundred people paying you seven ninety-nine per month, like, leave your job. And then it happened like in two weeks and they were like, no, no, no, you can't do this. So I did do it. I did do it. But I, I came from a position of privilege because I had been working. I was always a little bit of a saver. And then at the time, I, my boyfriend, now husband, was working like a government job. So he was like, I'll back you. Like, if this doesn't work out, I've got you. Don't, don't

• 1:03:00Lewis Howes?

  And you can go back to your job, you do too.

• 1:03:02Speaker 00

  Yeah, don't listen to mom and dad, you'll be fine. And

• 1:03:05Lewis Howes?

  Look at you, little rebel.

• 1:03:06Speaker 00

  I made the jump. Well, scary. I mean, it's not the craziest thing anybody's ever done. But I do want to, like, I always like to mention that this came with privilege because I think that I had enough of a, like, a nest egg, which, however much at the time, um, built up. And then my boyfriend was like

• 1:03:24Lewis Howes?

  Sure.

• 1:03:25Speaker 00

  Definitely supportive. We've got this. Like, we'll all pay the mortgage if, like, this doesn't work out. Which then, I love my job and then I signed the book deal like a couple of months later. And that was very serendipitous.

• 1:03:36Lewis Howes?

  Couple of months later, you only have fifteen thousand followers.

• 1:03:38Speaker 00

  Yeah, it's so I signed the book deal and then had quickly, quickly grew to about a hundred thousand. So it was like, it was all like happening. Once I was able to dedicate full time to content.

• 1:03:48Lewis Howes?

  Right.

• 1:03:49Speaker 00

  But what I'll say to people is, personally, I would not have been comfortable making that jump without that promise of income. So I think it's really important.

• 1:03:59Lewis Howes?

  Yeah, it's tough to

• 1:04:00Speaker 00

  Yeah. I think it's really important. Like, it's okay. And I mean, everybody's in a different situation. But if you can spend your nights and weekends building up something where you know you have recurring income and you know you're gonna be good, that makes that jump. It's gonna be scary no matter what, but it makes it a lot easier for your mental health.

• 1:04:20Lewis Howes?

  Wow.

• 1:04:21Speaker 00

  Which is key.

• 1:04:23Speaker 00

  Yeah.

• 1:04:23Lewis Howes?

  That's pretty cool.

• 1:04:24Speaker 00

  Yeah, I mean, it's crazy to reflect back on because at the time, I really wouldn't anticipate what has gone on. So.

• 1:04:33Lewis Howes?

  What was the dream for you five years ago before you launched like your first PDF and your book deal? What was like?

• 1:04:39Speaker 00

  I think I wanted to be like a vegan YouTuber. Like, I just wanted to cook in my kitchen and make probably long form content. Never, the short video content just took off. So like, it hasn't happened. I still want to do long form content. It's like when we were talking earlier, like you always want to do all this stuff, but where do you find the time? So I think I just wanted to like, I wanted to be able to, have you read the book The Alchemist?

• 1:05:02Lewis Howes?

  Oh, wow. My favorite book, yeah.

• 1:05:04Speaker 00

  Really? Okay, so, sorry about that book. Before I left my job, I was very torn and my dad went to the Y, our local YMCA, which is like a gym, and picked up a book and he said he read the back of it and it was The Alchemist. And he said, Carly, I read the back of this book. It was at like a free book stand and I think you, you need to read it. And I read it and that was really the push that I needed where the book talks so much about following your life's path. And I just felt this was what I needed to be doing. And that pushed me. So I'm like, this is a sign, whatever, whatever way we want to take it.

• 1:05:45Speaker 00

  I don't know how much I believe in all of that, but it was weird and it came at the perfect time.

• 1:05:52Lewis Howes?

  I think the messages and the teachers and the people in our life do come at the perfect time when we're ready to make those leaps and whatever it might be in relationships or career or, you know.

• 1:06:01Speaker 00

  So do you feel like the universe like conspires?

• 1:06:06Lewis Howes?

  It's interesting. So I just had this neuroscientist recently that came on that was like, the universe doesn't care about you. It's neutral.

• 1:06:17Speaker 00

  Yeah.

• 1:06:17Lewis Howes?

  It's like you setting the intention and setting your, your value system, your energy towards what you want is what will create it. The, and you know, I guess the universe is neutral. But I believe the universe works in your favor when you work in your favor.

• 1:06:35Speaker 00

  Right.

• 1:06:36Lewis Howes?

  When you are in alignment with your values, your vision, your relationships, and you honor your integrity with your word towards your values, and you move in accordance with the dreams and the desires that you have. I believe synchronicities come into your life, signals, signs. I believe things open up. It doesn't mean it's always going to be easy and effortless, but I feel like people come into your life. You start paying attention to different things that will give you the right information, the right connections, the right door to start entering through. It's not all going to be handed to you, but you've got to take the actions towards the signals, the signs, and the synchronicities that are in front of you.

• 1:07:19Lewis Howes?

  But I think when you're in that alignment and you feel something and you think it and your heart is connected to it, that's when the universe opens up for you in a big way. So I agree with that.

• 1:07:30Speaker 00

  I love that, and I have another story to kind of go with that.

• 1:07:33Lewis Howes?

  Share it.

• 1:07:34Speaker 00

  So after I had left my job, I'm doing the plant-based thing. I had a call with Dr. Will Bolswitz, who I know, I don't think it's, you've released the episode, but he's on your show.

• 1:07:43Lewis Howes?

  Yes.

• 1:07:44Speaker 00

  Very good friend of mine, and we were both kind of scrapping it on Instagram, like growing our platforms. And he said, are you writing a cookbook? And I said, no, like, I don't really know how to cook, but I'm out here like showing, showing my journey, right? And he said, you should write a cookbook. Like, I think that it would be a really good career move for you.

• 1:08:04Lewis Howes?

  This one, you had like fifty thousand dollars?

• 1:08:05Speaker 00

  Fifty thousand, like, growing. And I thought, oh, that's an interesting idea. I had never thought about it before. Literally, two days later, I look at my DMs and I was DM'd by a literary agent about writing a cookbook. And I thought, isn't this weird? And she turned out to be, thank goodness, I'm not recommending that anybody open their DM and suddenly like blind faith work with someone, but she was amazing. Worked out. But I think that that is weird to me, like, the way things fell together is just weird.

• 1:08:34Lewis Howes?

  Isn't it the alchemist, he talks about like the universe conspires in your favor?

• 1:08:38Speaker 00

  Yeah, yeah.

• 1:08:38Lewis Howes?

  Is that like his quote or?

• 1:08:39Speaker 00

  Yeah, I don't know if that's his quote. It could be, but that book. For anybody who I think is struggling with their life path, and I really am a big believer that you don't necessarily have to do what you're passionate about for work. This could just be your life value system and living in accordance with the like world you want to see. That that book is

• 1:09:00Lewis Howes?

  Yeah.

• 1:09:01Speaker 00

  Number one.

• 1:09:01Lewis Howes?

  I love it. Yeah, that's great. Is there anything else in your heart or mind that you think we should be talking about today?

• 1:09:10Speaker 00

  I just think that if you, if anybody takes anything away from this, I think there's two different people that are probably listening to this. Maybe some that are interested in plant-based eating and some that are interested in business. But if you're somebody who's interested in plant-based eating, what I would challenge you to do is get in the kitchen. I think cooking is a lost art. I think that one of the greatest investments you can make in your health and your future, in your children's future, if you have children, is learning the skill of cooking. And nine times out of 10, cooking at home is healthier than restaurants. And cooking with plants will make you fall in love with cooking because the stakes are so low.

• 1:09:55Speaker 00

  You don't have to worry about like salmonella from your chicken or over

• 1:09:58Lewis Howes?

  Right temperature.

• 1:09:59Speaker 00

  Your steak. No, like you fix it. It's veggies. It's beautiful. It's fun. And that's what I'm all about. Like, plant-based cooking is fun as heck. And I hope you come away listening to this. Maybe, maybe you're going to try a plant-based meal. Doesn't have to be mine. Go on Pinterest, whatever. Yeah.

• 1:10:17Lewis Howes?

  Yeah, it's beautiful.

• 1:10:18Speaker 00

  Yeah.

• 1:10:18Lewis Howes?

  Okay, cool. The book is Plant Use, Scrappy Cooking, 140 Plus Plant-Based Zero Waste Recipes That Are Good For You, Your Wallet, and The Planet. It's a beautiful cookbook, so congrats on this. I'm excited to bring it back and share with my fiance and have her dive into this because she's really into plant-based cooking, so I'm sure she'll want to try some stuff.

• 1:10:39Speaker 00

  Oh, I can't wait.

• 1:10:40Lewis Howes?

  With me. So I'll have to take a photo and send it to you when we start making some stuff here.

• 1:10:46Lewis Howes?

  I want to acknowledge you, Carly, before I ask you the final couple of questions for your relentlessness and your drive and your courage to be there for your mom and your dad when he was struggling as well, and also be there for yourself at the same time. And for your, your purpose of this season of life. To not abandon yourself fully only for, you know, your mom, but also to make it in both hands. You know, say, I'm going to be there for her for as much time as I can. And I'm going to do what fills my soul as well and nourishes me and hopefully nourishes others as well. So I really acknowledge you for the journey over the last few years because I can only imagine how challenging and painful it was

• 1:11:32Lewis Howes?

  to witness that, to experience it. And at the same time, you know, the beautiful things that come from pain and sadness and suffering as well. So I acknowledge you for your courage, for your heart, for your generosity and for your desire to help others become healthier through your talents and your gifts. So I really acknowledge that, anyhow.

• 1:11:55Speaker 00

  That was really, really nice and I'm eternally grateful that you gave me a platform to talk about it. And I think it's so cool to be on this podcast because I'm a listener myself and I listened during like those grinding days for sure. So this is a very full circle and I just have so much gratitude that you're providing me with a platform to even talk about this stuff.

• 1:12:15Lewis Howes?

  Of course, yeah, I'm excited. I'm excited to get this out there. Okay, Carly, I've got these couple of final questions. Before I ask them, people can follow you, plantyou.com, Y O U, they can go to at plant you on Instagram and all the places on social media. They can check out your content. It's really fun, it's inspiring.

• 1:12:32Speaker 00

  Thank you.

• 1:12:32Lewis Howes?

  Check it out, get the book.

• 1:12:36Lewis Howes?

  Subscribe to your newsletter, all the different things. This question I ask everyone at the end called the three truths. So imagine a hypothetical scenario, it's your last day on earth and you get to live as long as you want. You know, you don't live in a blue zone, but you act like it, right? So you get to live as long as you want.

• 1:12:55Lewis Howes?

  And you get to create everything you want to create. But for whatever reason, on the last day, you've got to take all your work with you. All your cookbooks, this content, any content you create, it's gone. We don't have access to your information anymore that you shared with the world. But you get to leave behind three lessons, three truths. And that's all we would have to be remembered by your content. What would you say are those three truths for you?

• 1:13:19Speaker 00

  Live in alignment with the world that you want to see. Take care of your vessel on this earth because health is everything. And have some fun. Don't take life too seriously. Live each day. Like I think all of us are work, work, work, and it's important to have some fun too.

• 1:13:39Lewis Howes?

  Absolutely. Those are beautiful. Live in alignment, take care of your vessel, your health, and have fun. Final question, Carly, what's your definition of greatness?

• 1:13:48Speaker 00

  Oh, I already stole it with the three, the three values, but it really is like living in alignment with the world you want to see. And that could mean for you, what do I want to see for Carly 10 years down the road? What do I want to see for my children in cross-examining that and making the steps to make that happen? I think that is greatness to me, and that can take on so many forms. Doesn't have to be financial. Doesn't have to be work. It's just life.

• 1:14:16Lewis Howes?

  It's beautiful, Carly. Thanks so much.

• 1:14:17Speaker 00

  Thank you so much.

• 1:14:18Lewis Howes?

  Appreciate you. I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you, and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter.

• 1:15:00Lewis Howes?

  And now it's time to go out there and do something great.