Do THIS to ATTRACT your DREAM LIFE (Your IDENTITY & Fears Are LYING TO YOU!) | Rob Dial

Meet Rob Dial, a high-performance coach, author of Level Up, and creator & host of the Mindset Mentor podcast. With over 17 years of experience in personal development, Rob empowers individuals to overcome mental limitations and unlock their hidden potential. He's the creator of transformative coaching programs, including "The Mindset Mentor University" and "Business Breakthrough," which guide people to take control of their futures and succeed in online coaching. Rob's teachings are a go-to source for mindset transformation. Drawing from neuroscience, psychology, and his own journey, he helps his listeners, and readers, make meaningful changes and master their mindset for a more fulfilling life. Buy Rob’s book Level Up: How to Get Focused, Stop Procrastinating, and Upgrade Your LifeIn this episode you will learn,The most impactful habits that have contributed to Rob’s own success, as a top podcast host and leader in unlocking human potential, and his major breakthrough that allows him to continuously perform at a high level. You will discover common traits and mindsets observed in all high achievers and the most common barriers to success. Practical daily techniques to start cultivating a positive and growth-oriented mindset. How getting focused and overcoming procrastination ties into the process of manifesting and achieving happiness. Key principles behind manifesting anything you desire in life and how to live from a place of abundance vs. lack. For more information go to www.lewishowes.com/1516For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes on Manifesting Success and Abundance:Eckhart Tolle – https://link.chtbl.com/1463-podDr. Tara Swart Bieber – https://link.chtbl.com/1325-podRob Dyrdek – https://link.chtbl.com/1159-podStephan Speaks – https://link.chtbl.com/1114-pod Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Lewis Howes?

  My friend, I am such a big believer that your mindset is everything. It can really dictate if your life has meaning, has value, and you feel fulfilled, or if you feel exhausted, drained, and like you're never going to be enough. Our brand new book, The Greatness Mindset, just hit the New York Times Bestseller back-to-back weeks. And I'm so excited to hear from so many of you who've bought the book, who've read it, and finished it already, and are getting incredible results from the lessons in the book. If you haven't got a copy yet, you'll learn how to build a plan for greatness through powerful exercises and toolkits designed to propel your life forward. This is the book I wish I had when I was 20, struggling, trying to figure out life, 10 years ago, at 30, trying to figure out transitions in my life, and the book I'm

• 0:46Lewis Howes?

  glad I have today for myself. Make sure to get a copy at lewishouse.com/2023mindset to get your copy today. Again, lewishouse.com/2023mindset to get a copy today. Also, the book is on Audible now, so you can get it on audiobook as well. And don't forget to follow the show so you never miss an episode.

• 1:10Rob Dial?

  With identity, over years, we built up this identity of like, this is who I am, and this is my personality. But then when you look at like, the root word of personality in Greek was persona, which is the mask that people would wear on stage when they were in plays. You can change your personality at any point in time. You just have to get rid of the identity of who you think that you are.

• 1:30Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, a former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 1:54Lewis Howes?

  Welcome back everyone to the School of Greatness. Very excited about our guest. We have the inspiring Rob Dial in the house, mindset mentor.

• 2:01Rob Dial?

  My man.

• 2:01Lewis Howes?

  My man. Welcome. You've got a book out called Level Up: How to Get Focused, Stop Procrastinating, and Upgrade Your Life.

• 2:08Rob Dial?

  Yes, sir.

• 2:09Lewis Howes?

  And we've been in this similar space for a decade together. You've been doing your show for eight years. I've been doing mine for 10.

• 2:17Lewis Howes?

  And we've both experienced a lot and also researched a lot and interviewed a lot and just dived into this content for a long time. And one of the things that I see that a lot of people struggle with is having the motivation to go for authentically what they want. They want to accomplish, achieve, and manifest more, but they don't have the motivation or the desire to actually consistently show up for that work to attract and draw it into them faster. And I'm curious, if people are looking to attract and manifest faster what they want, what are the three things they're going to need to let go of in order to draw that desire to them faster?

• 3:02Rob Dial?

  Yeah, good question. This is a great question. I'm excited about this. So, uh, so when I wrote the book, the original title was Take Action, because I looked at it and I was like, alright, I have 1,300 podcast episodes of the Mindset Mentor. Like, what do I teach? What is it that I actually teach? And I looked at it and I was like, the majority of it is tips and tricks, neurological, psychological stuff to actually take action. Because we both know, everyone listening knows people who, they want something in their life, but they won't actually take action towards it. And so the entire book is, was going to be called Take Action. I was like, that's not really sexy, right? Like, Level Up sounds sexier. Because I look at life as like a video game, which is, you know, when you go to a video game, it'd be the most boring video game if you played it and there was no challenges, there were no bad guys, any of that.

• 3:45Rob Dial?

  And every time you experience a challenge, you experience a bad guy, even when you die or fail in a level, it always makes you better. And then it allows you to be better when you do get to the next level and the next level and next level. And so it's, it's just the idea of leveling up and seeing that every single challenge is brought to you for that. But there's, there's three parts to it in the book. The first one is why you don't take action, which is perfect, because that's what we can talk about here. The second is how to take action. And then the third is how to actually turn it, uh, through neuroplasticity, your action into habits. And so- The two, I'll give you two things that are the main ones. I'll give you an easy one, that'll be the third. People want to control everything. That's, that's one of the biggest things where like they want to control, which I am a recovering control holic, that's for sure.

• 4:27Rob Dial?

  But I've gotten to the point in my life where I realized if I just take the right action and I'm heading, if I'm heading in the right direction, if I'm taking the right action, time will work itself out. And so for me, like I remember being 21, working 110 hours a week and being like, why am I not a millionaire yet? And then I realized now that I'm 37, it was like, time just has to catch up. You know, it's like, we think so much in the short term. And it's more of like, if you think over a decade or two decades, it all works itself out eventually. And so I think control is a big piece, but there's two parts in the book that are, or two things that are in, in part one. Number one is people's identity of themselves and who they think they are.

• 5:03Lewis Howes?

  Yep.

• 5:03Rob Dial?

  Is a real big piece. And then the second piece is the fears that they have. And so when you look at like, identity, identity is a big piece because we're, it's interesting, we're like brought into this world and we're these perfect beings that are just have no identity. We don't know a name, we don't know what we're supposed to do. And what I always say is that people are not really, children are not socialized, we're kind of domesticated. So we, so we fit in and we do exactly what we're supposed to do. And in turn, the average child is reprimanded eight times more than they're praised. Which means the average child thinks, I don't know what I'm doing, subconsciously, or I'm not good enough, subconsciously. Eight times more than they think, I'm good, I know what I'm doing. I think that turns into a lot of self-love problems that people have.

• 5:46Rob Dial?

  And so with identity, over years, we build up this identity of like, this is who I am and this is my personality. But then when you look at like the root word of personality in Greek was persona, which is the mask that people would wear on stage when they were in plays. And you can change your personality at any point in time. You just have to get rid of the identity of who you think that you are. And so if you look at identity, like I see people who are saying like, I want to lose 30 pounds. And they can consciously want that, but then subconsciously they have this identity of my whole family's overweight, it runs in my genes. And this is just the way that I am. I've tried it so many times and it's never worked before. And we build this identity up and think, well, I consciously want to lose the weight.

• 6:29Rob Dial?

  But it's not gonna happen because of this thing, this thing, this thing. And all of that, could it, is it harder for some people to lose weight than others? Sure. Is it impossible for someone to lose weight? Absolutely not. And so we build this identity of like, or in some people's relationships. They build this identity of like, I'm unlovable. It can come from their parents and then it's reflected in being cheated on. And we start to build this, I'm, I'm unlovable identity. And then it reflects in all of our relationships from then on out, unless we decide to change it. And one of my favorite quotes around identity is Alan Watts says, "You're under no obligation to be who you were five minutes ago." Like you can just change it, just decide to be somebody else today if you really want to. And then the second thing that holds people back, I guess it would be the third that holds people back is the fears that they create.

• 7:11Rob Dial?

  And, and fears are a real big one that people, we can, we can dive into that really hold a lot of people back and, and how to work through and overcome those fears as well.

• 7:21Lewis Howes?

  Why do people create fears that hold them back from attracting or manifesting more?

• 7:26Rob Dial?

  Yeah, so when you look at fears, it's really interesting because so many people are held back by, I'll, I'll take a step back. So when I look at fears, I categorize them in two different types of fears. There's primal fears and a primal fear is there is physical pain or death that's attached to it. And so we should have primal fears, so what kept our species alive, species alive. But there's actually on two fears that people are born with. It's the fear of loud noises and the fear of falling are the two that are built into the human circuitry. Everything else is learned. And so out of all the other ones that are learned, you have primal fears, which is actually like physical pain or death attached to it, which we need to survive. The other ones are intellectual fears.

• 8:08Rob Dial?

  And an intellectual fear would be, like I ran a webinar last night with a few thousand people. We were talking about the book and, and I said, what's your number one fear? Everyone put in the chat, the thing that's holding you back the most. Ninety percent of them is a fear of failure. So it's like the fear of failure, the fear of rejection, the fear of not being loved, the fear of running out of money. All of those are intellectual fears because they're not actually existing in reality in this moment. And there's a quote that's in the book that I really loved, which is, fear, an intellectual fear like we have and we're talking about, is a perception of a imagined future event.

• 8:44Rob Dial?

  And the key part is imagined future event.

• 8:47Lewis Howes?

  It may never happen.

• 8:48Rob Dial?

  And it's not happening right now. And so what's happening is we have these, we think and we feel like intellectual fears feel like primal fears in our body. Which is, there's danger, I shouldn't go and do this. And so it's like, I have this fear of failure, there's danger, I shouldn't go and try to create the life that I want. I shouldn't try to manifest the life that I want. And so we have these fears and then so people say, okay, like Louis, I've got this fear of failure. Tell me how to overcome it. And then here's the craziest part is when you look at a fear that is an intellectual fear and you say, okay, now that I've identified it, how to overcome it? The key to it is you can't overcome something that doesn't exist.

• 9:26Lewis Howes?

  So how do you like go with that?

• 9:27Rob Dial?

  You, you, right. So that's, that's, that's the key, right? So, so first off, people need to like really get into their heads first off, is you cannot overcome something that doesn't exist. You are creating in your mind, the boogeyman and all day you are fighting the boogeyman. But the boogeyman doesn't exist in the first place and that's your fear of failure, the fear of rejection, the fear of not being good enough, not smart enough, not pretty enough to have the success that you want. The imposter syndrome, all of those are just figments of our imagination and we're fighting them all day long and they don't actually truly exist. And so what it comes down to is, okay, I can't overcome it, but it still kind of lives inside of me from my childhood, right? And so what I've been teaching people is it's not about overcoming the parts of you that exist. It's about integrating the parts of you that exist.

• 10:09Rob Dial?

  And so it's like, you can have the fear of failure, like I'm afraid of failing all the time. And I screw up all of the time, right? And that's just the way that it goes. But it drives me to create better content. It drives me to create better stuff. And so the way I like to look at the fears that you do have that are intellectual fears is they are tools for your tool belt. Where it's like, okay, I have this fear of failure. I feel it inside of my body, which is usually where you feel at first, you don't notice the fear in your brain. It's usually like, I feel kind of anxious right now. And so you notice the fear inside of your body and it's like, what am I afraid of right now? I'm afraid of failing. Okay. I notice it. I'm not trying to get rid of it because you can't get rid of parts of you. You know, if you look at like internal family systems, it's a version of therapy. It's the different parts of you.

• 10:54Rob Dial?

  And so I can say, okay, this part of me is afraid of failing. I can listen to that part of me, or I could say, how can I use this fear to actually help me create better content? Or help me create, write a better book? You know, if I'm afraid of like putting this book on it just completely flopping. Could do that, right? Or I could say, I remember when I was writing it, I was like, I really want this to be good. It made me do more rounds of edits, which in turn hopefully made it a better book.

• 11:18Lewis Howes?

  Yeah, and get more feedback from people and make sure you're more prepared and things like that. And there can be a, how can we make sure that we pursue the things we want? And not get paralyzed by needing to be perfect due to our fear of failure?

• 11:33Rob Dial?

  Yeah. Yeah. So that actually goes perfectly, which is the third, the third part of, of chapter one, which is what holds people back. So there's identity, there's, or part one, which is identity, which is fears, and then the purpose that people have. And there comes a point in your life where you have to realize that failure and in success are not different. There, there are two sides of the same coin. You know, when you look at the creator of Honda said success is 99% of failure. Like you, you and I, we've put out over a thousand podcast episodes. I think I'm at like 13, 1400.

• 12:03Lewis Howes?

  1500.

• 12:04Rob Dial?

  You're 1500, right?

• 12:05Lewis Howes?

  Who's keeping track?

• 12:07Rob Dial?

  We've had some flops, right? We've, we've done some things which are not the best. We've put out content that has not done really well. But what it's really about is like, you stop looking at the numbers and you say, what's my purpose actually behind this thing? My, one of my very first mentors used to always say to me, you've got to get off yourself and you've got to get on purpose. Off yourself is thinking about all of your intellectual fears. You know, if, if we're talking about creating podcast episodes, right? Cause we're both podcasters. If I don't want to start a podcast because I'm afraid of my, I work at a job and I'm afraid of Nancy and HR making fun of me for it, right? I could, it's a fear of, of failure. It's a fear of judgment. It's a fear of not being accepted, kicked out of the tribe, whatever it might be. And so we can look at it that way and say, well, I'm not going to start because I'm afraid of people judging me.

• 12:50Rob Dial?

  Or we, and that's being on self and thinking about myself. But if my purpose is, like for me, my purpose is, I remember what it feels like. I was nine years old, my dad was an alcoholic. I remember him passing away when I was 15 from being alcoholic. I remember the trauma that came from it. And I remember what it felt like to be in absolute suffering in my mind. And it was hell. And I, I, I would never want to go back there. You couldn't pay me enough to go back to that moment. But through years of working on myself and, and trying to become better and coaching myself and reading books and going to courses and doing therapy and doing all of that. I've gotten myself to a place where I can overcome things that become hard. And I feel obligated to teach that to other people. That is my purpose.

• 13:35Rob Dial?

  And my purpose is to have people not be in suffering that I was in at one point in time, because I know what it feels like and I, I hate that other people are in there. And so I don't care what anyone else thinks about me because my purpose is so strong that it doesn't matter if somebody says, this podcast sucks. If it doesn't matter when I get a one star review that people are like, I love his content, but I hate that he cusses. And I'm like, but that's authentically me.

• 13:59Lewis Howes?

  Right.

• 14:00Rob Dial?

  And so.

• 14:01Lewis Howes?

  It sounds like when, when people get in alignment with their purpose, it doesn't matter what fears they might have, or it doesn't matter what people, what they're afraid of people saying them, because when you're truly on purpose, you're willing to risk making a fool of yourself, being judged for failing, because you care more about the purpose than that fear.

• 14:23Rob Dial?

  For sure. A hundred percent. I care, I care more about what, and what's interesting about is like the fear that we have of, oh, I'm going to be judged if I put this out there, if I do this thing. There's such a small amount of people that judge you or that will be, there's such a small amount of haters in the world. And there's such a huge amount of people who will actually say, this is amazing. This is great. And so we, we think there's going to be way more haters than there actually are. There's such a small amount of haters and there's so much, there's a large amount of lovers that are out there in the world. And a lot of people just don't start the thing that they really truly want to because they're afraid of just that one person that could possibly say something to them.

• 14:58Lewis Howes?

  That's true. And something, something I think about a lot, and this has helped me overcome any insecurity about putting something out or launching something, or the fear of failure, is really thinking about my future self and saying, Would my future self be proud that I didn't take the shot? Or more proud that I actually did take the shot? I failed, I learned something from it and it led to something even better after that failure or that loss? And I don't think our future selves will ever think, I'm proud of you for not taking a chance.

• 15:27Rob Dial?

  No.

• 15:28Lewis Howes?

  I'm proud of you for having a dream and not going for it. I'm proud of you for playing small and for shying away because you were afraid of what a few people might think or say about you. I'm proud of you, way to go. I don't think our future self would ever say that. I don't think our, you know, mentors would ever say, you know what? It's a good thing that you didn't go for it. You didn't give it a try. Doesn't it? It doesn't matter if we succeed or win in everything we do, but it's the effort of doing it, I think, is where we gain pride in ourselves. So I think that's really cool.

• 16:02Rob Dial?

  Well, I think that's also where confidence comes from. Like, a lot of people will ask, like, how do I? A lot of people ask, how do I get confident? Right? How do I build confidence in myself? And they think I have to go do something and I have to succeed. That's not necessarily the truth. Sometimes I think a lot of our confidence comes from feeling fear, doing it anyways, maybe not having the results that we actually wanted to. But in turn, looked at it and said, I'm really proud that I showed up for myself.

• 16:25Lewis Howes?

  Yes.

• 16:26Rob Dial?

  And that builds confidence in you.

• 16:27Lewis Howes?

  Huge time. And you show up for you, that's big. But a lot of people don't know what their purpose is, or they feel like they have too many ideas, too many passions, and they don't know which direction to go. So what have you discovered about how to discover or find your purpose at this stage of life? And is there a formula you teach people?

• 16:47Rob Dial?

  Yeah. So there's, there's a couple of different things. The, the thing that I hear more than anything else is that most people don't know what their passions are. And they don't know what their purpose is. Uh, more than I hear that I have too many of them. I, I heard a couple of that last night when I was, when I was live and some people said that they, they did have too many things that they could do. But majority of people are like, I don't know what my passion is, I don't know what my purpose is. And then I ask them, I'm like, well, how often do you do something new? And they're like, not very often. And I was like, so, so here's the, the key to it is it's okay. Right now, if someone's listening, not to know what their purpose is. It's okay to not know what their passion is. But it is not okay to not wake up every single day and not be in constant pursuit to find what that passion is. If you don't know what it is. And so if it's

• 17:30Lewis Howes?

  That takes trying new things.

• 17:32Rob Dial?

  Of course. You have to try a ton of new things. Like, for instance,

• 17:35Lewis Howes?

  And ruling out things you don't like.

• 17:37Rob Dial?

  Yeah, exactly. And, and try things and be like, oop, that didn't work. I don't like that at all. Like, you know, for, and, and the other thing that's, that's important to know about passion and, and purpose is that your passion doesn't have to be your paycheck. Like, you can look at people and see like, I'm lucky enough, you're lucky enough that we're so passionate about this and we happen to be paid for it. That's amazing. Like, that's by the grace of God, the best thing that's ever happened to me, right? But there's other things where it's like, some people are like, I really enjoy riding horses. And how do I make money off of horses? How do I make them my passion? I was like, you don't necessarily have to make money off of it, but maybe you start going, well, you know what I would like to do? I'd like to take my horses and I'd like to teach people that are in the inner city how to ride horses. Or I like to teach people who have, um, have, uh, maybe psychological symptoms and they have anxiety or bipolar and, and I've learned that horses

• 18:22Rob Dial?

  end up calming them down in some sort of way. And you decide that you want to help them. It doesn't mean you have to make money off of it. But I always say, if you've found something that you love so much, why don't you try to spend as much of your time doing it? And so if it is this horses thing, and maybe you make like five grand a year of horses, or maybe it costs you more money. Can you have a job that you at least somewhat enjoy? Not hate, but you somewhat enjoy. But it gives you enough free time to do the thing that you actually makes you feel alive. And so people always say like, well, how do I find those things? I think, my personal belief is I think that, that God, the universe speaks to you through energy. Of the energy that we feel doing something. Like, when I get done with this podcast, I am going to 100% have more energy than when we first started the podcast.

• 19:04Rob Dial?

  Cause this is what actually makes me feel alive. Like, I feel the most alive doing this.

• 19:08Lewis Howes?

  Yeah.

• 19:09Rob Dial?

  And so I think a lot of people need to think like, where's the most energy for me? Where do I have the most curiosity to try to learn something? What would I, what would I do even if it didn't make me any money? Like, I would still, I mean, for years, I didn't make money off of the podcast or anything that I did.

• 19:21Lewis Howes?

  Right.

• 19:22Rob Dial?

  You kept doing it because you loved it. Hundreds of podcast episodes before I made a dollar off of it, right? Just because I love learning about people. I'm obsessed with neurology. I'm obsessed with learning about like, sitting down with someone and be like, why is Louis Way that he is? I want to know about his mom, I want to know about his dad. I want to make connections and put this puzzle piece together of this person. And so it's like, it gives me energy to meet people and find out what's going on and where they come from and how they became that.

• 19:45Lewis Howes?

  Yeah, I was interviewing someone yesterday and her name was Jenna Zoe. And she had a curiosity and a love for this thing called human design, which is about understanding kind of your, your, not personality type, but your energy type.

• 19:59Rob Dial?

  Right, based off of when you were born and.

• 20:00Lewis Howes?

  Exactly, yeah. And she was, she had another business or she was working in the food industry, creating something around food. And it wasn't really succeeding, but she loved doing this other thing on the side for years, like reading people's charts and like, really helping them identify their energy type and making sure are you in alignment with what you should be doing? And just supporting them in that, that creation of life. And she did that for years and, you know, she didn't make any money for a long time. Then she made a little bit of money, but she enjoyed it so much that eventually she was like, why don't I just try doing more of this? And see if I can make money after five, six, seven years and eventually started making money. And then said, you know what? Okay, now I'm going to go all in on this.

• 20:42Lewis Howes?

  It doesn't have to be all in right away, or you don't have to monetize something you're enjoying right away. Maybe if the timing will come later, like I did with you in some ways as well. And maybe if you lean into the curiosity and just keep doing that on the side or the weekends with your horses, eventually you could make money. Maybe you can, maybe you can, but finding the time to dive into things that you love more, I think is always going to help.

• 21:06Rob Dial?

  You know what I've found that kind of goes with that too, that's important is that people want to start something and they think they should be like making a bunch of money in three months. I've found that for the majority of people who I've met that have become like something like big and they've been able to do something very successful, it takes at least five years. Five to seven is pretty average before it like really starts to take off. I don't know if it's like the universe testing us to be like, do you actually want this? Cause you better keep on this path. But I think the path of mastery is something that I like really love. Like I have, my first tattoo is a Roman numeral for 10,000 because I love the 10,000 hour rule. It's on my wrist right here. So I see it every single day. And I just love the idea of mastering something. And I think that if we just, we find something that we're kind of interested in, that seems interesting,

• 21:49Rob Dial?

  that seems fun and we start putting energy into it, we start getting better at it. It's like Tony Robbins always says, progress equals happiness. When you feel like you're progressing towards something, not making money, but just progressing towards something, it makes you feel good and you want to keep doing it.

• 22:02Lewis Howes?

  Right.

• 22:02Rob Dial?

  And you fast forward five years or seven years and you've become one of the masters of that thing. That's usually when people can write a book about something, they can start a podcast, they can grow a following on it. And that's usually where they can start to monetize.

• 22:14Lewis Howes?

  Yeah. You gotta have some type of skillset or some type of mastery. Maybe you're not the master, but you've mastered a part of it. And you'll start to attract more financial opportunities that way.

• 22:23Rob Dial?

  Yeah.

• 22:23Lewis Howes?

  Uh, but one of the things I feel like holds people back from discovering their purpose, tapping into their purpose, taking action on their purpose is the old character they've been playing for so long. You talk about this in your identity chapter, you know, they've been holding on to an identity that has been developed for them that isn't in their highest, best way, right? It's been the way society wants, parents, kids, whatever it might be. How can we get the courage to eventually kill off the parts of ourselves that are no longer serving us for our highest sense of purpose?

• 22:59Rob Dial?

  Yeah. Um, have you ever seen the, uh, the documentary Jim and Andy on Jim Carrey?

• 23:04Lewis Howes?

  Yes.

• 23:04Rob Dial?

  So.

• 23:05Lewis Howes?

  Incredible.

• 23:05Rob Dial?

  It is incredible, right? So everyone should watch it. So.

• 23:08Lewis Howes?

  Jim Carrey is amazing.

• 23:09Rob Dial?

  He did the movie, The Man on the Moon, like in 1999.

• 23:11Lewis Howes?

  Andy Kaufman, right?

• 23:12Rob Dial?

  He was playing Andy Kaufman, right? So he was playing Andy Kaufman and he's a method actor, which means that he had to literally become him. And he had to play him all day long for three or four months straight. Uh, to the point where even his driver said, when he would pick him up in Hollywood and drive him home, he would still be Andy Kaufman in the car. On the way home, he'd be Andy Kaufman on the way home or on the way to go and shoot every single day. The crazy part about it though is that Andy Kaufman also played other characters. So Andy Kaufman was also Tony Clifton, which is a whole other character. And so he would, if, if they stopped shooting and he was Tony Clifton, he would go home and be Tony Clifton. And so he was Andy Kaufman some days, he was Tony Clifton some days, he was never Jim Carrey in those three or four months.

• 23:50Rob Dial?

  And it's really interesting when you watch it because the people who are like, they were in taxi with him and they, they were on the show were like, he was almost indistinguishable. Like he was the closest thing to Andy Kaufman that I've seen since Andy Kaufman. To the point where even his daughter, Andy Kaufman's daughter, went into sessions, like almost like mini therapy sessions, sitting down with Jim Carrey as Andy Kaufman as being her dad.

• 24:12Lewis Howes?

  That's crazy.

• 24:13Rob Dial?

  Crazy, right? And so what's crazy about it though is that when it ended, he said he forgot who Jim Carrey was. Like he literally forgot, he's, there's a point where he, the, there was that song, um, I think it was R E M did the song Man on the Moon. They're like, can you be, you know, we're gonna shoot the, the, the, the video, the music video for it, can you be Andy Kaufman? And he's like, I don't think I can. He's like, cause I lost myself so much in that role that when it ended, I forgot what I liked. I forgot what I didn't like. I forgot my belief systems. I forgot everything about who Jim Carrey was. And the quote that he says, and it's actually in the book, is, I realize if I could lose Jim Carrey so easily, then he was Jim Carrey. And you realize it was just another character that he was playing in his life. He was waking up and unconsciously every morning deciding to be Jim Carrey. And he was being that person.

• 24:57Rob Dial?

  And if you've seen like the spiritual awakening he's gone on in the past like 20 years, that was the beginning of it. It's cause he lost his identity. He forgot who he was. And it shows you that it's like, our, our identity is just something we're choosing to be every single day. And we can look at parts of ourselves and we can say, do I like this aspect of myself? Do I not like this aspect of myself? So like, there's aspects of myself that I like, there's aspects of myself that I, that I don't like, and I've changed over years. Like, one of the things that was the hardest for me was, you know, with my father not being around, my mom working a lot, is I don't feel like I really felt a safe space of love when I was a kid. I didn't feel like it was just there and omnipresent. Like my wife, you know, her mom and dad are still together. She's got her two sisters. They're all really close.

• 25:40Rob Dial?

  We, uh, we were never really close. So I never really had that. And so. We've been together now for 10 years. In the first couple of years, she was way more loving and I couldn't open up to the love. Like it was hard for me to, because I felt uncomfortable. Like my nervous system was like, what's going on? This person's too close to me.

• 25:58Lewis Howes?

  It almost didn't feel safe for you because it was unfamiliar.

• 26:00Rob Dial?

  A hundred percent, even though it should be the safest feeling in the world, right?

• 26:03Lewis Howes?

  But you're like also afraid of it, but you want it, but you don't want it, yeah.

• 26:07Rob Dial?

  And so it was like me, me noticing different aspects of myself of like, I'm not as loving as I think I probably truly am or what I could be. So let me, that was a part of me I didn't like. And so I was like, how do I open myself up to be a little bit more loving? Which is hard because, you know, opening yourself up to be vulnerable allows you to be vulnerable, especially when you love somebody, allows you to be really hurt. Especially when you've gone through heartbreaks and you've been, you know, if you've been heartbroken, cheated on, divorces, all these things that people could have. I think it really comes down to how are we trying to have the courage to do it is that, uh, it's funny because I literally have two tattoos and I'm referencing both of the tattoos. So the only other tattoo that I have is a tattoo on my arm.

• 26:47Rob Dial?

  When I was first starting the podcast, I was really nervous and I, when I was, I left my job where I was making like a quarter million dollars a year. And I was like, I'm going to do this thing. I don't know why. It just feels right. Like the feelings felt right. And, um, I was really fearful and I was like, I might go back to work for someone else. And my sister comes out, I went home and, uh, I was back for Thanksgiving, uh, in 2015, the year I started the podcast. And she goes, hey, have you ever seen these box, this box from dad? Of dad's stuff? And I was like, no. And my dad had passed away, you know, 14 years ago at that point. And, um, there were these, you know, uh, it was like a T-shirt of his, it was his glasses and there was these letters. My dad was in jail for a little while and he wrote letters to us. And he wrote a letter to my sister on her 20th birthday,

• 27:29Rob Dial?

  which was a year before he passed away. And the very end of the letter, it says, I hope you live your life with courage, love and laughter. And I read it and I was like,

• 27:38Rob Dial?

  This is actually speaking to me because I'm in so much fear right now that I'm gonna go back to work for someone else and literally throw my passion away. And I took my dad's handwriting, exact handwriting, it's on the inside of my arm right here. Yeah, it's on the inside of my arm. That's cool. You wanna see it? Yeah, I do. Anybody that's on YouTube. So it says, "Live your life with courage, love and laughter." It's the exact handwriting. And it's the end of that, that letter? It says, "Courage, love and laughter," right? Which if you think about it, I was in so much fear. I was in so much fear that I was about to give up my entire passion and everything that I felt like I was born to do. Because I just wanted to go back to what was safe. And I think everybody feels it. And it's like, when you feel fear, where I was like, "What's a hack?"

• 28:19Rob Dial?

  The only hack is you're gonna have to get yourself to a point where you're like, "I have to do this, or else I'm not going to be able to create the life that I really, truly want." Right. And my biggest fear, like, I have, I have fears, of course. I'm just a normal person. But my biggest fear, like, I remember, Louis, I remember sitting, the first person who I ever knew that, that passed away was my dad. Nobody I'd ever known that, that had passed away before. I remember flying up, we had, we had flown up to go see him and he was still in the hospital at the time. There, he was unconscious. We were flying to go see him. And by the time we got to the airport, we got the news that he had already passed away. So I went up there to go see somebody, ended up being, going there for a funeral. And so, we were in this tiny little room and we were viewing it, the casket, and he was in the casket.

• 29:01Rob Dial?

  And we were on this, this, this sofa that was right there and it was my, myself, my grandmother, which was his mom, my mom, my sister, the four of us are just sitting there. And I was looking at him. And my dad was a dreamer and he was an amazing person, but he had a lot of demons that, that, that he had in his life. His father killed himself and he walked in the room and saw it right after it happened. So he had demons that he just didn't overcome. And he was a dreamer, he was an amazing person, but I remember looking at him at 15 and being like, "This guy had so much potential." And he didn't follow his potential. He didn't, he did, I know that he didn't create the life that he probably would have wanted to. And I was like, "That will not become my life. It will never become my life in any sort of way." And so, can I feel fear? Of course I can feel fear. But at some point, you've gotta decide, "Am I gonna live a life that's full of fear?

• 29:46Rob Dial?

  Or am I gonna start being more courageous and live a life that's courageous?" Because we all have a choice and we could go one way or we could go the other. But really what it comes down to is like, I, I, I know I'll be ridiculed for putting stuff out there. I know that people are gonna bash different things that I put out there. But it's more for me of like, what feels right in my heart is what I'm going to follow. And I think that's what people should think of. It's like, where do I have energy? What, some people are like, I'm 45 years old. I've been in this job. I went to college for this. I'm like, you could live to, you know, 90 years old. You're halfway through your life and you're gonna live the rest of the 45 years doing something that you don't want? Simply because you went down the wrong path for a little while?

• 30:25Lewis Howes?

  Yeah.

• 30:26Rob Dial?

  And so I think you just gotta get to a point where you realize there's gonna be fear that's omnipresent. It's always gonna be there. It's just the way that we are as humans. You've just gotta be courageous at some point in time.

• 30:35Lewis Howes?

  Yeah, and you talk about your life won't change unless your identity changes.

• 30:39Rob Dial?

  Yeah.

• 30:40Lewis Howes?

  And there's a great quote from Dr. Joe Dispenza that says, "Your personality is your personal reality." And some people don't like to hear that because they don't want to change their personality.

• 30:52Rob Dial?

  Yeah.

• 30:53Lewis Howes?

  And it doesn't mean you're bad or wrong, or good or right. It just means, what do you want to create in your life? And if you want to have a better feeling, a better experience, a better life, if you want to manifest and attract more, you're gonna have to think about your identity and your personality. Because that is creating the reality around you.

• 31:10Rob Dial?

  For sure.

• 31:11Lewis Howes?

  It's, it's either drawing things into you in a positive way or a negative way.

• 31:15Rob Dial?

  Mm-hmm.

• 31:15Lewis Howes?

  You're either magnetizing more bad things, or you're magnetizing more good things.

• 31:20Rob Dial?

  Yeah.

• 31:21Lewis Howes?

  Based on the choices you make around this. So how do we, how do we identify what our identity is? What's working and what's not working for us? And how do we start to change our identity to manifest?

• 31:33Rob Dial?

  Yeah, it's interesting. So I love talking about manifestation first off. So I love that you're bringing it back up because I didn't talk about manifestation the first part when you asked it. But as far as manifestation goes, I remember hearing about the law of attraction like 2007, 2007, 2008, when The Secret came out. And I remember sitting there and being like, "All right, so you're telling me that if I just say money's coming into me, money's just gonna come into me? Like, that sounds like BS." And I was at USF in college at the time and I was like, "There's no parking at USF." I was like, "You know what I'm gonna do? I'm gonna manifest a parking spot." And so the whole way is like a 25 minute drive. I was like, "I'm gonna get a parking spot. I'm gonna get a parking spot. I'm gonna get a parking spot. It's gonna be right up front." And I literally pull in and someone's pulling out of the very front. I'm like,

• 32:15Rob Dial?

  that's a fluke. There's no way, right? That's not, there's no way. Yeah, it's definitely a coincidence, right? And, um, and what I've come to find is like, people always like, here's the steps to manifestation. The way that I think of, of, and I'll, I'll give you an example of manifestation. I've told you this story. Is I was in, uh, I was in Rome in, uh, September. And Lauren, my wife was, were sitting there and she's like, so the podcast has become this big thing, like it's blown up. What are you gonna do? Like, what's it gonna become? And I was like, you know what? I think I want to sign with like a, a, a bigger company. And, um, she's like, so what, what do you want to do? Do you want to go with like Spotify? And I was like, well, Spotify is great, but the problem is it'd have to be Spotify exclusive. She's like, so what do you want? And I was like, I'll tell you what I want. I want to sign with Sirius XM.

• 33:01Rob Dial?

  And that's the company I think I'm going to. And I know Lewis just signed with Sirius XM. And I know that, um, I know that they're, they're kind of going into a little bit of the personal development space. I want to sign, uh, with Sirius XM. And she's like, cool. What would that look like? I was like, I don't know, but I trust it's gonna happen. And I didn't talk to you, like, we had not, you know, like happy birthday, whatever it was, text messages. You text me 12 hours later, Louis, 12 hours later, after I said, I want to get into a conversation with Sirius XM. And you're like, hey, uh, are you in a contract right now? Sirius XM wants to have a conversation. And I was like, Lauren, look at my phone. Wow. But I think the, the key, the key part of manifestation is not like, I'm gonna sit around and money is gonna fly from all areas of the universe or any of that stuff.

• 33:42Rob Dial?

  I think it's about alignment. Like so many people are out of alignment with what they truly want to do. The way that I see life is pretty simple is I think if we were to put it into like an analogy, we basically have this life path, this, this river, right? Just imagine there's a river. And, um, it's gonna take us from one place to another, and that's the journey of life in some sort of way. And I think most people, what they're doing is they're putting boulders in that water. And boulders are limiting beliefs, it's fears, it's going down a life path and deciding to stay somewhere where they don't want to be. It's staying with someone that they don't want to be with. And if you've ever seen a river, a river flows beautifully. And usually people don't drown in rivers that are just flowing. Usually where people drown is when they're in rivers where there's a ton of whitewater.

• 34:26Rob Dial?

  And there's all of these boulders in your water. And that's when it really starts to move fast, so you can drown in the whitewater. And so I think is when you start to find like this place of alignment, it's like the gentle flowing water. And then things start coming to you. And so it's like for me, the amount of things that just like kind of happen, you probably have this happen too. Like opportunities that come to you that are like, I've been wanting this for a while. And it came to me better and faster than I thought it was going to. And I think it comes down to like, are people actually in alignment with what they truly want to do? Because I believe personally that that all humans are here to create in some sort of way. Doesn't mean they have to create a podcast or create a social media. It could be, you know, create art. It could be that they just create music and it flows out of them.

• 35:08Rob Dial?

  But so many people are creatively constipated where they just hold it all in. Because they might've been ridiculed at some point in time as a child. They might have, uh, they were afraid of being judged in some sort of way. And I think that every person needs to kind of find like, what's your river? What's, what's the one thing that you can do that's, that is you? Cause you don't want to be everybody else, but like, what's the one thing you can do that's completely you? That feels the most authentic to you? And I think that when you find that and you start actually speaking for what it is that you want, it becomes really powerful. And so there's a, um, like, I really believe and I loved it when I was at your event. You had a huge thing that said, I am. And I, I love I am, because if you look at like, I'm not, I'm not religious in any sort of way.

• 35:50Rob Dial?

  I believe, I, I read the Bible and I read, you know, the Bhagavad Gita. Jay got me to read Bhagavad Gita like in 2017. So I read that and there's a lot of things that I associate with it. And, um, one of the things that when you look at the Bible, like the only time when, when God actually comes and says God's name is, says, I am that I am. And then you look at it and it's like I am is the only time that somebody that God comes in and speaks God's name. And so I think that when we say I am, we are tapping into like that infinite potential that that is inside of us. But too often what we're not saying, we're not saying I am, we're saying I am not, or saying I can't. And we're literally closing the door of all of the opportunity that we could attract into our life. And so when we say like, I am going to be one of the best X, Y, Z in the world. I am going to be the best possible father that I can be.

• 36:35Rob Dial?

  I am, you know, if someone's afraid of, oh, I'm going to screw my children up. I am going to be one of, uh, one of the most successful business women and one of the best mothers that I could possibly be. And it literally, I think that the point of attracting things can seem corny, but I think that what happens is when you start to say I am and actually pull it in. And you fully believe like I, when I believe something, I try to imagine all 40 trillion of my cells saying, yes, we're on board. We're going to go get this thing. And so when you look at like the potential of a human being that you, that you have, right? I think that if I'm remembering the math correctly, there's 40 trillion cells in your body. Every cell has about 1.4 volts inside of it.

• 37:16Rob Dial?

  Which you, if you do the math, that's 70 trillion cells or 70 trillion volts inside of a human body. The most powerful

• 37:22Lewis Howes?

  Of energy.

• 37:23Rob Dial?

  Of energy, potential energy is the key part, right? Is potential energy. So that's 70 trillion volts inside of a human body. And I did, and I looked it up. What's the most powerful lightning that's ever been, uh, recorded? It's 300 million volts. And when you do the math, 70 trillion divided by 300 million, that means that potential energy inside of a human body, 233,333 times more powerful than a lightning bolt. So if we could take, in my mind, if I could take all of the potential energy in me and say, I'm going to get this thing. And there is no other reality where it exists where I don't get this thing. That's where I kind of like, if the universe starts to get out of your way and say, okay, here's what you want.

• 37:59Lewis Howes?

  Right, right. But I think, I think you got to start with the, the command, which is I am

• 38:04Rob Dial?

  Yeah.

• 38:05Lewis Howes?

  this. And then the command, you need to make a decision because your identity has not been allowing you to attract what you've wanted so far. Or maybe it's taken a longer time than you wanted. So you've got to say, I am this, you've got to make that command. And then you have to make a decision of which actions you're going to start taking differently to support this new. Commitment, really this new commitment of identity of personality that you want to step in.

• 38:30Rob Dial?

  Yeah, and and how often do people say I am and then the next thing that follows it is not powerful. Right where it's like, oh, I am, uh, I.

• 38:38Lewis Howes?

  Not smart enough.

• 38:39Rob Dial?

  I'm not smart enough.

• 38:40Lewis Howes?

  Not good enough, not pretty enough.

• 38:41Rob Dial?

  I'm not lovable.

• 38:42Lewis Howes?

  No.

• 38:42Rob Dial?

  And that's the majority of people are always saying I am and it usually follows what they don't want.

• 38:46Lewis Howes?

  Yes.

• 38:46Rob Dial?

  And so I think with with changing the identity is I am and switch it to the thing that you want. And there might be like a BS meter of like, ah, buddy, am I? And you've got to start to actually physically believe in it to yourself. I was not confident before I started in sales years ago. I was very shy. I'm still really an introvert. But as you start doing these hard things, you start overcoming things, doing things you didn't want to do. You start becoming more confident in yourself. And as you become more confident in yourself, you can start to speak into reality of things that you want more of. And I think that's the important part of manifestation is people can say, oh, there's all of these different things that you can do to manifest. But I really think it comes down to like, can you get your brain and your body on board to say this is what I'm going to be doing? And if it's all alignment into the life path you're supposed to be on and what feels right inside of you. I think that's where people just naturally start attracting things.

• 39:32Lewis Howes?

  What if someone has a story from their past, from their history, from their family, from their lack? That keeps them playing small. How do they change the story so they're not lying to themselves, but they're empowering themselves with their story?

• 39:49Rob Dial?

  Yeah, well, then it comes down to like affirmations, right? Affirmations I used to think were super corny as well. I'm like, all right, I'm just going to talk to myself and I'm going to believe this. Um, because a lot of times people are like, okay, I'm I'm broke. I don't have any money. I want to attract money. I want to to be somebody who has money. And so they're like, I'm going to create an affirmation around money. And they sit there and they're like, money is flowing from all areas of the universe into my bank account immediately. Right? And then and then you get you get done and you're like, your BS meter is like, no, it's not, dude, you're broke. You got negative $12 in your account. Right? And there's the BS meter. And so I, when I take affirmations, I say there's three parts that someone has to have. But one is they got to be true. Number two, it's got to be present tense. Number three, it's got to be empowering. And so someone

• 40:30Lewis Howes?

  Give me an example. If someone's broke and they want more money,

• 40:33Rob Dial?

  Yeah.

• 40:33Lewis Howes?

  how can they create a story, a narrative, a script, or a story that will empower them to attract more?

• 40:39Rob Dial?

  I am committed today to working off to make more money. I am committed to taking the actions necessary to make more money in my bank account in the future. I am committed to losing forty pounds over the next twelve months. Even though I've never done it before, I'm going to change the person who I am to make sure that I do that. And so it's not about like sitting there and, you know, meditating and just imagining the money coming into your bank account. It's how can you make a true present tense and empowering? Today, I am committed to taking the action I need to in order to make more money in my bank. Today, I am committed to making the action I need to, to make my children feel like I love them, to make them feel more loved that I maybe haven't been giving them over the past couple of years because I've been so busy working.

• 41:20Lewis Howes?

  Right, right.

• 41:21Rob Dial?

  And so it's, it's literally about how can you make it true empowering in present tense? Because when it's, when it's true, like you might not have money in your bank account right now, but I will take the action today to eventually bring more money into my bank account. Because usually money doesn't immediately come to you. Usually it's like a lagging indicator of how, of the actions you've taken in the past. So today I'm going to take the actions I need, I need to, knowing that the money will be coming to me at some point in time.

• 41:46Lewis Howes?

  What do you think causes people to stay in procrastination mode for long periods of time? What is that, that reason they stay in procrastination?

• 41:55Rob Dial?

  Yeah, so when I look at procrastinating, I remember I was talking with one of my, one of my salespeople and, and we were talking about this lady and he's like, well, I was like, so what was her problem when you had the, when you had the sales call? And she, he, the problem he said was she, she procrastinates too much. And I said, that's not the problem. And what's the problem? And he's like, what do you mean? And I was like, the problem is not procrastination. The problem is a symptom of a cause. But it's, and so it's like, it's, it's like, for instance, it's a downstream effect of something else. Procrastination is, is always, almost always the downstream effect of identity or fear. And that's really what it comes down to is the reason why you're procrastinating is because you either don't think that you can do it, or you're procrastinating because you're afraid of something else that's coming in the future.

• 42:38Rob Dial?

  If I were to be able to like, if we had a light switch on the side, like a little switch on the side of our head, and we could turn off like our amygdala of like, the thing that creates fears in our brain, and we're just say, okay, I have no fear, I can just take action. Everybody would have the life that they want to. They wouldn't be, nobody would procrastinate, right? And so it really comes down to that. That's the first thing is, is the fears and identity. And the other thing is the reason why somebody's doing something. And so like, one of my things when I used to give a lot of talks, I used to love doing this, is I would say, you know, you go into a company and everyone makes like forty, fifty, seventy-five thousand dollars a year, a hundred thousand dollars a year. And I would sit in front of people and I would say, everybody here, what is the percent, this is very drastic, I know everybody who's listening, but this is very drastic for you to be able to hear, right? I would say, hey, what's the percentage chance of you making a million dollars in the next twelve months?

• 43:24Rob Dial?

  And everyone would be like, zero percent, zero percent. I would say, I would say legally too.

• 43:28Lewis Howes?

  Right, right, right.

• 43:28Rob Dial?

  A million dollars legally, like not go sell drugs, but a million dollars legally in the next twelve months. And people would be like, zero percent, zero percent, one percent, two percent. There'd always be like one person who really believes themselves, they're like five percent. And I said, okay, let me change it up just a little bit. What's the percentage chance of you making a million dollars this year? And if you don't, everyone that you love dies.

• 43:49Rob Dial?

  Everybody goes a thousand percent, a hundred percent, a hundred percent, a hundred percent. And I said, hold on then. The timeframe didn't change, the goal didn't change, what changed is that you actually care. You actually have a why behind it. And, and I would say, would you ever, if your, if your children's life, if your wife's life, your mother's life depended on it, would you procrastinate? No, you wouldn't. You would just do what needs to be done, because the fear of losing them is greater than the fear of being judged, or the fear of failure.

• 44:19Lewis Howes?

  Right.

• 44:19Rob Dial?

  And so I think that procrastination is never the problem. It's always the downstream effect of something else, which is either they don't have a why that's strong enough, their identity is holding them back from thinking that they can't be a person that can achieve it, or they have too many fears that are just holding them back from taking it.

• 44:33Lewis Howes?

  And I think you gotta have the why that's strong enough is the, is the main thing, because, you know, whether it's a million dollars, or a hundred thousand, or whatever the number is. You know, do you, first off, do you want that thing bad enough and why do you want it? If it's the million dollars as the example, why do you need that? And why can't you be happy with where you're at? Or, you know, whatever it might be. And do you need that to impress people? Or is it because you have a greater purpose you want to use that money for? Right? Because you want to build a company, you want to empower people, you want to donate it. So you have to understand why you want something. And be clear that it's not just serving ego, but it's serving something greater than you. I think that's when the river opens up.

• 45:10Rob Dial?

  Yep.

• 45:11Lewis Howes?

  And it widens and all the boulders go away when you say, I want this thing for me, but also so I can serve or empower others.

• 45:17Rob Dial?

  For sure.

• 45:18Lewis Howes?

  Then it's like the Mississippi, you know, it's like, it's wide, this is the biggest river there is. And, um, but when it's only for you, I feel like later down the line, you're going to hit a dam.

• 45:29Rob Dial?

  Of course you are.

• 45:30Lewis Howes?

  You might attract what you want, but then eventually get blocked up because it's all about you as opposed to about others, including you.

• 45:37Rob Dial?

  Yeah. And you can, you can make money when it's all about you.

• 45:40Lewis Howes?

  Yes.

• 45:41Rob Dial?

  Many people do it.

• 45:41Lewis Howes?

  Doesn't mean you're gonna be happy.

• 45:43Rob Dial?

  Right. That's usually the problem, right? Because you get to a point, I mean, how many, this is what, what I really think about all the time is that how many successful people, and it's so sad, get to being ridiculously successful? And then commit suicide, like there's, there's many that have done it. And so, you know, there could be mental health issues to that, but I think a lot of them think, when I get to the top of the mountain, then I'll finally be happy. But it's, it's always about like, it's not the top of the mountain, it's not the, the destination that's going to make you happy. It's about finding your happiness and the journey to get you to where you want to be.

• 46:10Lewis Howes?

  Yeah.

• 46:10Rob Dial?

  And if someone's like, I want to make money for me, you can definitely do it. There's, there's definitely people in this world that do that. But what I've found that was really surprising to me is that some of the most successful people I know are the most giving people I know. And it's almost as if God or the universe has been like, hey, I trust you because I've seen that you're a good steward of this money, you're a good steward of, of what I've been giving to you. I'm going to give you more of it. Like, let, let, let's talk about money real quick because I, that I think is important is this is, this is the way I like to give it as an analogy, right? Let's say you have a, a toy and you have two different children, right? You have child A and you give him like a red toy truck and he's like, red? I hate red. This is blue. Like this is my favorite color is blue. And it's like trucks. I don't even like trucks. I like cars.

• 46:54Rob Dial?

  And you're like, well, I don't have any other toys. And he's like, fine. And he goes and plays with it. And he messes with it and he slams it into other toys. And complains about how it's not the one that he wanted. And then when it's time to go eat, he lives his toys all over the place, right? So that's child A. Child B might be the exact, blue might be the favorite color. Red, red, uh, I'm sorry, blue might be the favorite color and they might like cars more than they like trucks, right? But you give it to him and he says, thank you. And he goes and plays with it. He plays with it nicely. And when another kid comes up, he shares, oh, can I play with your toy? Yeah, here you go. And the other kid was like, the kid comes up, he's like, no, this is my truck, right? He's like, yeah, you can play with it. Then when it becomes time to go to dinner, they take their toys and they put them away. If you had the option, the next time you have a toy, who would you give it to?

• 47:39Lewis Howes?

  Right.

• 47:39Rob Dial?

  You'd give it to the kid who took care of it, right?

• 47:42Lewis Howes?

  Who's grateful, appreciative.

• 47:43Rob Dial?

  Shared it, took care of it, was a good steward of it. Now imagine we flip that and God is the one who has the toy. The toy is money and it's either your person A or your person B. Most people, when they get their paycheck, I was this person for years. I get my paycheck, I'd be like, it's still not enough. It's not, it's not enough. And I'm literally from the moment I see my paycheck, bringing in negative energy towards money. And I'm like, it's still not enough. It's not as much as I want. I don't know if I could pay my bills with this. This is crap. And then what do I, do I share it with anybody? I don't give anybody any of that money and I hoard it. Do I take care of it? No, I complain about I don't have enough. I don't enjoy it. I don't share it.

• 48:21Lewis Howes?

  I wasted, yeah.

• 48:21Rob Dial?

  I wasted. I buy stupid stuff. And then you see on the other side, someone who gets their paycheck, and this is a big thing that I changed in myself like seven years ago. Anytime that I would get a payment, because what's cool about, you know, building business online is you can get payments at random times. I would get a payment and I realized that I was for the longest time, child A. I would complain about not having enough money. I might, the amount of times my, my bank account was overdrafted over, like I didn't even have, I didn't even have zero dollars. I had negative dollars in my bank account many times in my life, you know? And I switched it to every time I started seeing a payment come in, I would go, close my eyes and I would say, and I'd see the person's name and I would say, John, thank you so much. God, thank you so much for bringing this into my life. I hope that I can make some sort of transformation and I just wanted to bring that energy to it. And then.

• 49:04Rob Dial?

  I started changing to try to be more like child B where then I started sharing it more. And I realized that the more that I share it, the more that I'm grateful for it, the more that I take care of it, the more that I learn about how to be smart with my money, the more I've been trusted with more. And I think that's the difference is that most people go on the path of child A and I was there for a very long time. And I went to child B, which is I'm going to be grateful for whatever comes in. If I see a penny on the floor, I'm going to pick it up because if, if, if I can't be trusted with a little, I can't be trusted with a lot. I'm going to pick it up. I'm going to put it in my pocket. I'm going to say, thank you for giving me this universe. I appreciate it. I appreciate the small amounts. I appreciate the big amounts. Because I'm going to appreciate the small amounts, the big amounts. I'm going to share it whenever I can share it. And I'm going to try to be the best steward of my money that I can.

• 49:47Rob Dial?

  And what's crazy is it just like you said, it's like the, the river just widened. Because there was now more space for me to be able to be a good steward for it.

• 49:54Lewis Howes?

  If you're looking to level up and get focused, stop procrastinating and upgrade your life, make sure you get a copy of this book from my man, Rob Dial.

• 50:04Lewis Howes?

  You can get it. It's out right now. Make sure to grab a copy. Follow you on all of the places on social media, at Rob Dial Jr., rob dial.com. Also, your podcast is one of the biggest personal development podcasts out there. Make sure you guys check out Mindset Mentor podcast as well. And what else can we do to support you today, man?

• 50:27Rob Dial?

  That's it, man. I'm just here to serve. You know, if people want to, if people want to listen to the podcast, there's 1300 episodes. If they want to read the book, they can read the book. There's, I'm all over the place. Wherever you like to consume content, I'm there. You can find me and, and hopefully I can serve people.

• 50:40Lewis Howes?

  It's a lot of great content, man. And you have so many great chapters and exercises in here. So I want people to make sure to go through this, different prompts, different things like that to help them overcome the things that are keeping them from the life they want. So make sure you guys get this copy of Level Up. Couple of final questions for you. This one's called the three truths. Imagine it's your last day on earth. You've accomplished and achieved everything you want. But it's time for you to go. You get to live as long as you want, but it's the last day. And for whatever reason, you've got to take all of your work with you. Every piece of content is gone. This book is gone. Everything you've ever done, the 1300 episodes, gone. And all you get to do is

• 51:19Rob Dial?

  My work so hard for all this stuff.

• 51:21Lewis Howes?

  It's all gonna go eventually anyways, you know? But all you get to do is share is three lessons to the world. Three things you know to be true from your existence.

• 51:31Lewis Howes?

  And we don't have any other content of yours. Except for these three truths. What would you share with the world?

• 51:37Rob Dial?

  The first one that comes into my mind is love is all that matters.

• 51:41Rob Dial?

  I think that's all that really matters. It's, I don't know how it works, but the older I get, the more I start to learn it. I think that love is actually the only thing that matters. I used to think that it was success and money and all that stuff, maybe happy. But I've, I've realized that what I was really searching for, when I thought I wanted to be stable and financially stable was emotional stability. Which I think my wife has helped me feel and bring to me and go, ah, this is what I've been searching for my whole life. Right? Like I've, I've wanted this. So I think, I think love is all that matters. I think that goes along with that as well is be kind to everyone that you meet. Because I think there's, uh, there's so many people going through so many things. You know, like if you think about the guy that you were talking about, that committed suicide, like,

• 52:26Rob Dial?

  he could, what, you had no idea. And you were just passing him, he seemed like he was okay and stuff. And when you see people like Robin Williams, who are like one of the lights of the world, commit suicide, it's like, you never actually truly know what someone's going through. And there's a lot of people that, that look like they have it together, but inside they just really need somebody else. And so I think that's a really big piece to it. And, um, and I think the last one that's, that's important is, and it's so cliche and I didn't get it, like really get it until probably two years ago, is, uh, the destination doesn't matter, it's all about the journey. And I, I've heard it so many times, but it never actually fully hit to me. Is, you know, in this, this journey of personal development, I've always wanted to be done.

• 53:09Rob Dial?

  Like, I've always wanted to be done with my fear and done with my, my issues and my traumas. And I've come to realize that I don't think I'll ever get there. But I think that I'll just have tools to be able to work through them if it comes back up again. And so I think that what I've come to realize is that when I want to get there, it causes more, cause more conflict internally inside of me. And when I can say, you know what? You fell off the path again. Like you're, the path of being a human is losing yourself and finding yourself again, and then losing yourself and finding yourself. And hopefully, when you get lost, you get better at finding yourself quicker, the more that you do it. And so I've come to realize that it's, it's, there is no destination to get to. And if I can just learn to go,

• 53:53Rob Dial?

  alright, you screwed up again. Alright, hey, listen, I still love you for, for, for doing what you've done. I love you for the awareness that you have, that you now have understood that this is, this, you've gotten yourself out of this thing quicker than you used to. It used to be a week that you were in misery. Now it's, it's just two hours that you're here. And I think it's just enjoying the journey and not feeling like the destination is something that we need to be getting to.

• 54:16Lewis Howes?

  Powerful, man. One final question for you. I want people to check out Level Up.

• 54:21Rob Dial?

  Yes.

• 54:21Lewis Howes?

  But I want to acknowledge you before the final question, Rob, for having courage, love, and laughter in your life and allowing it to come in. And it sounds like with your wife, you've allowed healing to occur as well.

• 54:32Rob Dial?

  Well, yeah.

• 54:32Lewis Howes?

  You've allowed this last 10-year journey to, to heal and to not just drive for success, but also for significance and to feel love deeply. And there's no coincidence that that's what's on your, your arm. Courage, love, and laughter, and love matters, was the first truth for you. So I acknowledge you for living into that and honoring this current identity of courage, love, and laughter in your life, man. Yeah. Final question, what's your definition of greatness?

• 55:00Rob Dial?

  You'd think I'd remember that you were gonna ask these questions. Like, I've heard your podcast before, and I completely forgot these were coming.

• 55:08Rob Dial?

  I think the definition of greatness is

• 55:13Rob Dial?

  loving yourself for where you currently are while still striving to be a more evolved version of yourself tomorrow. I think that's what it comes down to. It's not about being better tomorrow, because when you're better tomorrow, it implies it's your worst today. I think it just, it's, I love myself as I currently am, knowing that I'm evolving myself into a better version of myself every day. And the pursuit to do that.

• 55:32Lewis Howes?

  There you go. Rob Dutt, my man.

• 55:34Rob Dial?

  Thanks, bro. Yeah, thank you, bro.

• 55:36Lewis Howes?

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad-free listening, then make sure to subscribe to our Greatness Plus channel exclusively on Apple Podcasts. Share this with a friend on social media and leave us a review on Apple Podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you, if no one has told you lately, that you are loved, you are worthy, and you matter. And now it's time to go out there and do something great.