
Hosted by Erik Torenberg
Written by a model from the transcript; not yet reviewed.
This episode explores the origins and mission of the Paid in Full Foundation, an organization co-founded by Ben Horowitz, Nas, and Steve Stoute to honor hip-hop's foundational pioneers. The participants discuss how early hip-hop artists shaped culture, language, and fashion—such as how Grandmaster Kaz wrote the rhymes for Rapper's Delight and how Grandmaster Caz's style influenced Tommy Hilfiger's branding—yet received little financial reward or recognition. They explain why the foundation pairs financial grants with genuine public celebration and community, helping artists avoid poverty while fostering real connections across generations of legends like Scarface, Rakim, and Nile Rodgers.
Listeners get a rare inside look at the personal stories behind the foundation's work, including how artists initially suspected the grants were a scam due to decades of industry neglect. The guests and hosts share powerful anecdotes about the lack of social security in hip-hop, the emotional impact of receiving proper flowers, and how moments like George Clinton reciting Rakim's lyrics bring together billionaires and icons in a room built entirely on mutual respect. This episode is worth listening to for its raw, unfiltered look at the backstage reality of music history and the tangible steps being taken to finally make things right.
The hosts set the stage, explaining the need to honor hip‑hop pioneers and introduce the episode’s focus.
Ben, Nas, and the team discuss how the Payton Full Foundation was conceived to give back to hip‑hop legends.
The speakers explore how the foundation’s financial support and recognition reshape hip‑hop’s cultural legacy.
The conversation turns to the first award ceremony, its recipients, and the emotional impact on the honorees.
They outline the foundation’s growth ambitions, upcoming events, and strategies to broaden its reach.
Stories of personal support, community bonds, and the foundation’s grassroots impact are shared.
The episode concludes with a call for donations, participation, and a vision for sustaining hip‑hop’s pioneers.
The host recounts the release of the iconic song Juicy and the surprising personal connections that emerged from that moment.
Discussion of Nas’s family background, highlighting his Mississippi roots and the musical influence of his father.
Introduction to the Paid in Full Foundation, its mission, and how it channels funds directly to artists.
Hosts wrap up the episode, encouraging listeners to engage with the podcast and providing legal and investment disclosures.
Starting with what is rightinsight
Ben Horowitz explains that great achievements cannot begin by asking what is possible, but rather by starting with what is right.
The stolen first hip-hop hitstory
The speaker reveals that Grandmaster Kaz wrote the rhymes that became Rapper's Delight, but the first hip-hop hit was stolen from him without proper credit.
Matching donations two and a half timesstrategy
Ben Horowitz outlines the model of the Paid in Full Foundation, where donations are matched two and a half to one and all labor is strictly volunteer.
Buying a house in the projectsstory
Grandmaster Kaz shares how receiving grants from the foundation changed his life by allowing him to finally move out of the Bronx projects he lived in all his life.
Adidas market share and shoelacesdata
The guests discuss how Adidas dropped to a two percent market share in America before hip-hop artists turned the brand around by wearing them and throwing away the shoelaces.
Tommy Hilfiger's Harlem inspirationstory
The speaker explains how Tommy Hilfiger got the idea for his iconic waistband branding after driving through Harlem and seeing people wearing their pants low.
Saving Scarface from a burst aortastory
Ben Horowitz shares how his wife Felicia flew to Houston to convince Scarface to see a doctor, getting him into the office right as his aorta burst.
“I think in life, it's impossible to do anything great if you start with what's possible.”
“The first hip hop hit was stolen from him, and he didn't get what he deserved.”
“The idea for the Quincy Jones Award was literally because of how bad the Grammys did it.”
“The first hit. The first hip hop hit was stolen from him, and he didn't get what he deserved.”
“I was like, yo, you don't understand, Juicy Fruit was the biggest song in the world.”
“The fact that Olul, now, you got to understand, like, like in anything else, you know, the DNA thing, right?”
“that Quincy Jones, within a second, go find a picture of them together.”
“And I'm like, these guys were in Saint-Tropez in the 60s doing their thing?”
Ben Horowitz and Erik Torenberg sit down with Nas, Grandmaster Caz, and Steve Stoute for a conversation about the Paid in Full Foundation and its mission to recognize and support the pioneers who built hip-hop. Ben, Nas, and Steve share how the foundation began, why simply giving artists money wasn’t enough, and how the Hip Hop Grandmaster Awards became a way to pair financial support with the recognition many foundational artists never received. Caz brings the perspective of one of those pioneers, reflecting on his role in hip-hop’s earliest history and what receiving the award has meant for his life and legacy. They also discuss the enormous cultural and commercial impact of hip-hop beyond music, from language and fashion to some of the world’s biggest brands, why so many of its pioneers captured so little of that value, and what happens when generations of hip-hop finally come together in the same room.
9,610 words · 5 speakers
Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.
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