The Blueprint to Building a Beauty Empire with Patrick Starrr

Keke sits down with beauty mogul Patrick Starrr for an inspiring and heartfelt conversation about the journey behind the glam. Patrick shares how he went viral, built his ONE/SIZE empire, navigated growing up as a gay Filipino American, and found the courage to be unapologetically himself while honoring his family. They get into fame, identity, failure, and the lessons behind becoming a true beauty boss, plus Patrick reveals his advice for aspiring entrepreneurs and creators, along with his go-to glam tips. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:05Keke Palmer?

  Y'all, my guest today has a face card that never declines. It's Patrick Starr. He was slaying YouTube before influencer was even a thing, and has leveraged that early success into a full-on beauty empire. We're talking glam-turned-global brand, all about inclusivity. But Patrick is not just here to talk business. He is getting real about the bold moves that built his confidence and his career. Plus, he's got tips to help us all level up our face, so let's get into it.

• 1:02Keke Palmer?

  This episode is brought to you by Airbnb. 'Tis the holiday season, y'all. From spacious retreats in dream locations to their guests' favorite most-loved homes, perfect for family gatherings. Airbnb has amazing stays for every festive escape. Now, let's start the show.

• 1:22Keke Palmer?

  Patrick!

• 1:24Speaker 01

  Oh my God, this is crazy.

• 1:26Keke Palmer?

  This is crazy. So, obviously, I've seen you around at parties, you know what I mean, always. But the last time that we actually sat down and got into anything was on your YouTube show, when you beat my face, babe.

• 1:37Speaker 01

  Can I show you something really quick? Look at what I brought.

• 1:40Keke Palmer?

  No, no! And can I just tell you, when you beat my face, the girls could not stop gagging.

• 1:45Speaker 01

  This was in my apartment. You took me to lunch. Like, you've done so many movies and gigs and things. You be gigging and gigging. This is nine years ago.

• 1:54Keke Palmer?

  Nine years ago.

• 1:56Speaker 01

  You were my first celebrity ever. You had just finished Cinderella on Broadway.

• 2:00Keke Palmer?

  Yep.

• 2:01Speaker 01

  And we was gigging and having a kiki with Kiki Popper.

• 2:06Keke Palmer?

  And I mean, literally, I will never forget. I'm like, "You beat my [bleep] face." Down, both.

• 2:11Speaker 01

  Thank you. This is just so. I was like, please, let's print this and show it to Kiki. And I think it's giving nostalgia because I feel like I had some kids grew up with me on YouTube. And we all grew up with you too, so.

• 2:23Keke Palmer?

  I mean, you trained the whole nation.

• 2:25Speaker 01

  Oh, thank you.

• 2:25Keke Palmer?

  How to be the face and how to become a business.

• 2:28Speaker 01

  Thank you so much.

• 2:29Keke Palmer?

  Before influencer was even a real, you know what I mean? Like now that we have the language for all of that.

• 2:32Speaker 01

  Yes.

• 2:33Keke Palmer?

  But like you, you know, were at the start of all of it. You know what I mean? And then the transition of me getting into digital media. Because before I was just doing traditional work. And so that collaboration is definitely giving nostalgia and the beginning of something that became very great.

• 2:48Speaker 01

  Yes, thank you so much.

• 2:49Keke Palmer?

  I'm glad to have you on the show.

• 2:51Speaker 01

  I'm so gagged. I was like, are you sure she wants me? I'm giving entrepreneur, I'm giving founder, I'm not giving like media as much because you know, I got a business now. So it's just, it's just so crazy that, um, you know, I'm very honored that you asked me to come on.

• 3:04Keke Palmer?

  Of course, and that's the stuff I want to talk about. Because you know, as we perform and we're being the personalities, I think all of us want that opportunity to also know that we can set it aside and have that life, but that comes through business. And you successfully done that. Now, before we get into the depths of that conversation, we do a little pre-show pull-up, you know, questionnaire. And so I want to read what you wrote. So today I'm giving is the question and you say, is this server?

• 3:27Speaker 01

  Server.

• 3:28Keke Palmer?

  Server.

• 3:28Speaker 01

  It's like, can I start you off with some water? I looked at my opposite and I said, this is giving us.

• 3:34Keke Palmer?

  But this is a very [BLEEP] ass server.

• 3:36Speaker 01

  Okay.

• 3:37Keke Palmer?

  Because we have the ribbing and the cinching of the top.

• 3:39Speaker 01

  It's actually a dress that I just tucked in so I can be comfortable and sat with Kiki.

• 3:43Keke Palmer?

  Okay, the boots are giving.

• 3:45Speaker 01

  Thank you.

• 3:46Keke Palmer?

  Oh, it's like a low-key loaf or type. It's almost a boot, but it's not really. I mean, I'm living for this server. She can serve me anytime.

• 3:52Speaker 01

  Thank you.

• 3:53Keke Palmer?

  Today's mood in one word is nostalgia.

• 3:55Speaker 01

  Yes.

• 3:56Keke Palmer?

  I'm with you on that. I'm with you on that. Um, what did you listen to on the right here? It's jazz. So you like jazz?

• 4:02Speaker 01

  Yes, I have to listen to music when I have like a busy day with no lyrics. Because I feel like it just like untangles my brain and like, and jazz is like syncopation, like.

• 4:13Keke Palmer?

  It's very meditative.

• 4:14Speaker 01

  Yes, yes.

• 4:15Keke Palmer?

  Put you in a right, and different types. It could be upbeat, it could be slow, it could be somber. Um, okay, last screenshot on your phone.

• 4:21Speaker 01

  Oh, my last green shot.

• 4:22Keke Palmer?

  Please pull it out.

• 4:23Speaker 01

  I so.

• 4:23Keke Palmer?

  No cheating.

• 4:24Speaker 01

  My, my one size on till dawn, um, posters went up. So a lot of Sephora employees are like hanging it. So I have an employee, this is, it just went up like yesterday. And this is like her hanging it up in the windows. So my face is all over Sephora now. And I just save, I'll, I'll, I'll reshare stories of employees like of putting it up. So I always like to have these as memories so I can remember.

• 4:47Keke Palmer?

  Patrick, when you see this stuff, are you able to really like live in it? Or is it still kind of like disorienting just to see how far you've come?

• 4:58Speaker 01

  That.

• 4:58Keke Palmer?

  Yeah, I can only imagine it is.

• 5:00Speaker 01

  It's hard, when, when you have a business, you know, we, growing up, you have like these certain benchmarks. But in business, you can always feel like it's never good enough. You know, when I first hit 10 million in sales, it's like, yes, we did it. And then, but we could do 20. And then if it's not 20, it's that. And so when you're thinking of, of like growing, you have to kind of readjust and find like certain points of validation that matter to you most.

• 5:26Keke Palmer?

  Mmm.

• 5:27Speaker 01

  Because being an influencer, it's about likes, or it's about views, or it's about a certain amount of brand deals or the amount you make a year. And then I think with a business, it's always going to constantly change because you're always going to want to grow the business as much as you can. But, you know, it's, it's unbelievable what being a self-made influencer can do um, in the entrepreneurial space. And I'm very, very lucky and grateful and blessed to have it.

• 5:52Keke Palmer?

  Yeah, I love what you said about sometimes the tide just keeps turning because it's the same way with myself as well. Like I've always got to stop and try to find a way to take a beat to embrace. Because of course there is more that we always want to get, but it's like where you are.

• 6:04Speaker 01

  Yeah.

• 6:04Keke Palmer?

  When you look at the meter of how far you've come, it's so good to take that minute.

• 6:07Speaker 01

  Thank you.

• 6:07Keke Palmer?

  Yeah, um, now we see the stunning glam, but I'm curious for you, what is that prepping before your glam? Like, what are those times right before you getting into beating your face? How do you get set up to get into the glam moment? Are you listening to music? Are you on the phone talking to your people? What are you doing?

• 6:23Speaker 01

  No, I, I have to have like the most quiet morning. I start with like gratitulily in the morning. A little gratitulily. Um, but you know, I, I have to start with, with the night before. Like that's my skin prep.

• 6:36Keke Palmer?

  You're kidding?

• 6:37Speaker 01

  Yeah.

• 6:38Keke Palmer?

  So what are we doing?

• 6:39Speaker 01

  Like, you know, just like a mass extractions. I'm like digging in. I'm gonna be next to frickin' Keke Palmer. Like, I can't be looking at a mass. I went to esthetician school around, around here.

• 6:49Keke Palmer?

  Oh, my gosh.

• 6:50Speaker 01

  Yeah, I did 600 hours of esthetician school and it was like so cool. And I got to grow up around this area. Um, that was like two years ago.

• 7:00Keke Palmer?

  And was that in preparation for one size? Was that just your life?

• 7:04Speaker 01

  Well, here's, here's the frickin' tea. I think being, being a beauty influencer, I was getting a lot of endorsements through beauty. And then when I had my own brand, it was like, you're done. Like, you're competition now. So you, it's giving exclusivity. So I wanted to find my place back in the beauty world without being non-compete. So I said, maybe I could learn about skincare or be a part of beauty in an adjacent way. So I got to know beautiful people that were on the same goals of learning something new. And I'm always open to learning, whether that be entrepreneurship, founder, entertainment, media, and so.

• 7:37Keke Palmer?

  I live for the diversified.

• 7:38Speaker 01

  Yeah.

• 7:39Keke Palmer?

  Because there's no door that needs to be closed. That's why it's like, I'm gonna keep a bag because we're gonna always get into something and express and explore.

• 7:45Speaker 01

  Yeah.

• 7:46Keke Palmer?

  This makes me wanna go back to the beginning. When you started your YouTube page, when you became the Patrick Star, what was your ultimate goal, your first initial ultimate goal? Was it just based off of subscribers? Or did you always see yourself having a brand of some sort?

• 8:00Speaker 01

  Well, here's the thing. I, when I worked at MAC, uh, I started at MAC. I was a freelancer and then it was giving, we'll call you when to come in. And I wanted an excuse or a place to escape to like have a beat face. And then, once the hours were kinda cut on the slow seasons, I was like, let me have an excuse to be out and about, even though I don't have hours at MAC. So that was my first video I was giving, like, this is what I wear to MAC, even though I don't have any hours. So it was just a place to like express myself and like get into a craft that had no limit. I think in beauty, whether that's hair, nails, or makeup, there's not like a degree, like a PhD in makeup or all of that.

• 8:43Speaker 01

  So it was a place to, for me to express myself.

• 8:46Keke Palmer?

  And I think at the time that you were at MAC, it probably was still at its kind of good place where we're still doing some educating. But then that kinda died off and like, people were going to people like yourself, like going to YouTube and influencers to teach them how to. Beat they face.

• 9:02Speaker 01

  Yes.

• 9:02Keke Palmer?

  You know, how, when you started to see that tide changing, what point did you realize, okay, this is now going somewhere else? Like, I can actually grow beyond this. Like, this is no longer just a hobby. This is not just me having fun and expressing myself. This is something that's a real business. I'm an influencer, before we had the language.

• 9:18Speaker 01

  Mm-hmm. Well, I, I heard once upon a time, you can't make money without meaning. And I didn't realize, um, you know, I started losing my hair when I was seventeen. I was like this bald Filipino gay man. And I was like, you know, it is what it is. And when I started having people that were in the hospital or that were going through chemotherapy saying like, oh, my God, you're so confident and beautiful because I have my head wrapped too. And I didn't think anything of it. I was like, wow, like, I can also make a living through Google AdSense, monetizing through affiliate links and discount codes, and making that. But on the other side, there was a lot of people that could resonate with beauty, um, beyond just the products.

• 10:00Keke Palmer?

  Yeah, being a sense of power. You know, a sense of armor to take yourself into the world. And I'll be honest, for me, after I had my baby, like, I think I loved makeup and everything like that before. And I was always like, yeah, we glam, we did, you know, true decks, we pre-fashion. But then, when I had my baby, I found myself really feeling so far away from myself. Um, and I met Sergio Hudson. We did Met Gala together. And he was like, let's get into this glam. Like, and it gave me a whole new life again. Where I felt like I can be somebody that I thought I'd lost. You know, and actually come back even better because of beauty. You know, and makeup, and fashion, and just glamming. And it's so interesting how sometimes we don't really, you know, we, we take it for granted. It, it seems so surface level. But it's actually not. It's actually can have a deeper meaning,

• 10:45Keke Palmer?

  you know, and boost your mood in ways you didn't expect.

• 10:47Speaker 01

  Mm-hmm. What, what is in this? You are so glowing right now. The red?

• 10:52Keke Palmer?

  Thank you. The red has changed my life.

• 10:54Speaker 01

  What, like, cause Met Gala is like the black, the classic Kiki. What is behind the ginger and the red?

• 11:00Keke Palmer?

  Child, so you know, I'm always getting into a new vibe when I'm getting ready to go on my press tour.

• 11:04Speaker 01

  But this is it, okay? I am speaking for all the girls and the gays and daves out there. Uh, we're all like, who is doing Kiki's hair? Her makeup? It just, the hair is big. It's stacked, honey, so.

• 11:16Keke Palmer?

  Thank you, baby. We gotta get 12,000 vibes.

• 11:20Speaker 01

  It's so sickening.

• 11:22Keke Palmer?

  Thank you so much. This new evolution with this red. I'll be honest, I did red before, but I never did ginger like I'm doing it right now. And I knew from the moment that I did this color, that I was just like, yes, this is, this is like when Beyonce found that blind, honey. She never let up.

• 11:35Speaker 01

  Yes.

• 11:35Keke Palmer?

  I'm never letting up.

• 11:36Speaker 01

  And you love it. Was it like a moment? Was it an era? Was it a vibe? Like, let me throw on.

• 11:40Keke Palmer?

  It was one of them days. I did one of them days and I was like, okay, you know what? How can I, what vibe do I want to give? Like, how do I want to get into this press tour? And I was just looking and I was thinking and I was like, you know what? Like, let me revisit this ginger color. Like, what is the classic, you know, LA model? Like, when I think about high fashion, I thought about Tyra. And I was like, let me get into my version of, what do I look like if I'm getting into my bag? And I found the color and we started playing around with it. And then I just said, this feels like me. Like, I feel like this is me.

• 12:13Speaker 01

  I had you on my channel when you had black hair.

• 12:15Keke Palmer?

  Yeah.

• 12:16Speaker 01

  And we've seen you in black, but I just have to compliment you on behalf of all the gays.

• 12:20Keke Palmer?

  Yes, and you know, I'm live for the gays.

• 12:22Speaker 01

  Yes, we know.

• 12:24Keke Palmer?

  Yes.

• 12:25Speaker 01

  Ginger is it.

• 12:26Keke Palmer?

  Okay, so you always have your family around. We're the same like that. Family is everything. You got your brother here right now. Um, we always love Mama Star. What is something that they taught you that you feel like shows up in your work today? Still, like about business or just about your legacy even?

• 12:42Speaker 01

  I think it's about maintaining true to your faith and just believing in it. Because I'm first generation here. My parents came from the Philippines in the eighties. And, um, they just teach you hard work and to trust your intuition. That's something that I think that's in a lot of cultures. It's just to persevere and to have a good sense of judgment, too.

• 13:07Keke Palmer?

  Yeah, and I mean, also, I know you grew up Catholic. I grew up Catholic too. But also having that queer identity and always being an inspiration and having that being something front-facing. How has that been a part of your journey? Or even seeing how that's impacted people of your same background?

• 13:20Speaker 01

  It's like a, it's like an armor. It's like a shield. I pray every night. I pray every morning. I pray for like everybody's safety. And, you know, I always say three things, you know? Whether that's giving business advice or entrepreneurship advice, like strength, guidance, protection. Like, I always want to walk away from a day, whether it's with Keke Palmer or doing a campaign shoot or seeing my display in Sephora, walking away with feeling stronger, with, with also gratitude. And also feeling protected in my decisions because when you're an entrepreneur, when you're an influencer, you don't know what decision you're gonna make next. Like, do I book this, or do I get this gig? And you have to go into it like full force, but in the back of your mind, like, just knowing that maybe this is meant to be, should it happen? And just owning it.

• 14:05Speaker 01

  And having that in the back of your mind comes from like my faith and also my culture too, is to have that strength, guidance and protection too.

• 14:13Keke Palmer?

  And I mean, you know, you just said something really important. It's like, a lot of times, I mean, you are actually the blueprint for a lot of people. So who were your blueprints? Like, how did, you know what I'm saying? What, what did you, was there anything that you could follow, or anyone that you looked to as you were starting to build out and craft out what you're doing now?

• 14:29Speaker 01

  Yeah, I would say, I would say Tyra Banks. She was like my earliest inspiration. I found a lot of parallels in the way that she built her career. And I, I recommend to everyone, find your version of Tyra Banks. I look at also Walt Disney.

• 14:44Keke Palmer?

  Girl, all the time.

• 14:45Speaker 01

  Yes.

• 14:46Keke Palmer?

  Because you know it's your girl, is Mickey Mouse. Like, literally, I, I feel the exact same way where you're like, this is the, this is the centerpiece of the foundation and how are we building this out?

• 14:58Speaker 01

  Yes.

• 14:59Keke Palmer?

  You know? Yes, I love that.

• 15:01Speaker 01

  Yeah.

• 15:02Keke Palmer?

  Um, you started in photography, which I, I think, I knew that. I knew you started in photography, but how did that foundation kind of shape you as an artist? Like, that, you know, YouTuber and then a CEO, like, how did that all bridge together? How did you use those skills?

• 15:15Speaker 01

  You know, like, they say be prepared for the job that you don't have versus be unprepared for the job that you do have.

• 15:22Keke Palmer?

  Yes.

• 15:22Speaker 01

  So I think with photography and Photoshop and video editing, I was preparing myself to have a multimedia career.

• 15:29Keke Palmer?

  Period.

• 15:30Speaker 01

  Um, you know, I've been now on social media for 13 years and I've turned it, I've leveraged that, you know, career into a multimillion dollar business. So knowing what it takes to personify product is so unique. So being a photographer, knowing what the photographer wants on the other side of the camera, knowing all the technical terms.

• 15:50Keke Palmer?

  Yeah.

• 15:51Speaker 01

  Too, and, and, you know, from, from lighting, from temperature. Beyonce said, you can't let a black girl in blue light.

• 15:56Keke Palmer?

  Yeah, you gotta bring up me.

• 15:58Speaker 01

  I see the lights are not blue here. You done did good, team. You done did good, so.

• 16:04Keke Palmer?

  When was the moment that your family saw the impact of what you were really doing? You know, like, not even, like, maybe even from the emotional standpoint, from seeing people saying, hey, I'm really moved by you, but then also like from the success standpoint, like, you're really making money, son.

• 16:17Speaker 01

  Mm-hmm. Yeah, it's that, I mean, you can never really prepare yourself, but I think it was like seeing their relatives or their families seeing, you know, different celebrities. Or I remember my dad was like, you know, you gotta do your homework, turn off America's Next Top Model, you can't be watching that, you gotta finish school, and next thing you know, I'm with Tyra Banks on my YouTube channel, or I'm on America's Next Top Model, right? Or turn off Miss USA, and I'm a co-host on Miss USA. It's like, what the hell? So, especially from having, you know, a father that wasn't really prepared for a gay flamboyant son.

• 16:58Speaker 01

  So, I always had that in the back of my mind, and I'm always excited to like champion for the gays and, you know, the underrepresented, to prove to them. And that's why I choose to show my family, my parents on camera, just so they can have, you know, some sort of refuge or escape when they're watching my family dynamics, because I know a lot of people that are growing up don't have that. And that's why we believe in like this idea of chosen family. And I'm sure you start to develop this kind of relationship with your audience, and I think it's important to show it.

• 17:28Keke Palmer?

  It is important to show joy, and show that you can have joy, especially when you are dealing with people being so against you sometimes, to see that it exists. So, I couldn't agree with you more. Now, going back to your old Mac days, what would you do when somebody came up to you at the counter and they were uncomfortable? What would be your first icebreaker to get them relaxed in your chair?

• 17:45Speaker 01

  Oh, my gosh, like, can I help you? What can I help you with? I think it's about having an open line of communication and kind of having this sort of vibe. I used to study classical piano when I was 10. So then I taught piano for eight years, and I had like a bunch of piano students. So, I looked at makeup like an instrument. How do you want to play? You know, you got eighty-eight keys, black and white, let's, let's play. So it wasn't more about me. I always make it about the client and about the consumer. And I think that's what allowed me to shape my voice on YouTube subconsciously is because I'm able to put them first and make it about me.

• 18:24Keke Palmer?

  Coming from a place of service, very, what can I do for you?

• 18:26Speaker 01

  Yes.

• 18:27Keke Palmer?

  Yeah, I, I, I'm curious to ask, what do you think is, and this may be a really broad question, but this just makes me think about, now that everybody is seeing themselves as a brand, especially when we think of a position of glam or, you know, it's changed. Do you see a difference in how they approach a client now as opposed to how they would back in the day, meaning, it's not always service first, it's how can this establish my brand so I can be Magic Star or, you know, you know, whoever, like, what do you think that could be missing in the, because I've seen a transition phase because it's influencing first sometimes as opposed to work first.

• 19:01Speaker 01

  Yeah.

• 19:01Keke Palmer?

  What do you think is missing in how we can bring, bridge that balance back?

• 19:05Speaker 01

  What, what I've realized in thirteen years of doing social media and, and leveraging what you have for them is, everybody always has something to give.

• 19:13Keke Palmer?

  Yeah.

• 19:14Speaker 01

  You know, like, I'm sure, you know, as an actor and entertainer, you want to do your very best.

• 19:19Keke Palmer?

  Yes.

• 19:19Speaker 01

  To give the director and the script writer what they want, and you're just there to deliver.

• 19:25Keke Palmer?

  Yeah.

• 19:25Speaker 01

  And I think a lot of people see, you know, the success after and they think, oh, how can I make this about me? But at the end of the day, money has to come from somewhere, someplace, somehow.

• 19:35Keke Palmer?

  That's right. And if I'm on the set being paid to be an actor, I'm gonna be an actor and then get the numbers and the connections later to say, did you love how my acting was?

• 19:42Speaker 01

  Right.

• 19:42Keke Palmer?

  I gotta kill the acting first.

• 19:44Speaker 01

  Right, right.

• 19:45Keke Palmer?

  I gotta be centering you on the other thing while I ain't finished the first thing.

• 19:48Speaker 01

  Yeah.

• 19:48Keke Palmer?

  And I do think that's something that, um, as we're continuing to grow in this place where I think it is important to be, not so industry first, but to be you first, I think that is important, you know what I mean? Like, as somebody that's a multi hyphenate, I think that that's the way that you have your power personally. But also, it's like, kill the thing first.

• 20:04Speaker 01

  Yeah.

• 20:04Keke Palmer?

  You know, and then add on, because, you know, we don't want to miss the structure of what brought us there to begin with.

• 20:09Speaker 01

  Yeah, show up, then show out.

• 20:11Keke Palmer?

  That's right. That's right. Um, now you spoke at the White House for Filipino-American History Month.

• 20:16Speaker 01

  Okay, research.

• 20:17Keke Palmer?

  You know we gonna do the race, Art. I mean, what did it mean to be in that space to represent your community, but also to represent beauty? I mean, just, I mean, that's an incredible accomplishment.

• 20:27Speaker 01

  Oh, it's crazy. You know, just, just when you think you've done it all to have been invited was, was so cool. I brought my parents with me and, you know, they came with a dream to have that American dream and to see their son in full makeup at the White House. It's just, it was so surreal and it was more for them than for me. And so I wanted to prove to them. I don't know if it's this, I'm, I'm the eldest of three.

• 20:52Keke Palmer?

  Yeah.

• 20:52Speaker 01

  So I, I, I just wanted something to show them that, hey, I'm still doing it. And, and to me, it'll never be enough.

• 20:59Keke Palmer?

  Yeah.

• 20:59Speaker 01

  Um, so any, any chance that I get, it's always for them.

• 21:02Keke Palmer?

  And I mean, I imagine the impact of your culture and your queerness being in that space was definitely something that your family was like impacted by.

• 21:09Speaker 01

  Yeah, my gosh. It's crazy. It's crazy.

• 21:12Keke Palmer?

  I do want to take that time to ask you what you thought about the whole Sierra thing on Love Island as a Filipino American, because I, because it was so much history and education that happened after that moment, when she said the, the word, the derogatory term. Um, I wanted to know, how did you feel and how did you think about it as, as somebody that is actually Filipino American, Asian American?

• 21:31Speaker 01

  That, it was disappointing, plus like the discourse that happened. It was, it was offensive. I felt for the community and I was offended. And it just, it just kept getting worse. But I was gagged that the producers had removed her.

• 21:47Keke Palmer?

  Really? Why did they gag you? Because you know, they removed the girl that said the N word too.

• 21:51Speaker 01

  They, they, they were so far in. The, uh, the girl that said that was on the second episode.

• 21:55Keke Palmer?

  Yeah.

• 21:56Speaker 01

  And I will say like videos and drama, like for anybody watching that hap, that feels like the world is against them, like videos is like a grain of sand and it just gets washed away. So, you know, at the end of the day, we're all human and we can learn from those mistakes. And so I, knowing, seeing all the types of beauty drama and, and cancellations and everything, I just look at, you know, the person underneath that and what they have to do and what they have to work on. And, um, you know, it's a matter of time for them to take time for themselves.

• 22:31Keke Palmer?

  Yeah. I mean, and it becomes hard for everybody watching.

• 22:34Speaker 01

  What did you think?

• 22:35Keke Palmer?

  You don't know when people are being intentionally cruel or when people are being just ignorant. And then when somebody's being ignorant, you're just like, okay, now what do that mean? You know what I'm saying? Because it's like, there was so much history to that word. I was watching, I wish I could remember the guy's name, but he broke down the whole history of that word in a couple of other phrases that unfortunately in American culture, we don't even think much of. People are just saying, you know what I mean? You don't even know what it's attached to. So it's like, I just want us to be able to have the dialogue. Obviously, you can't speak on what you're not affected by. Like, when it come to black [BLEEP], I'm gonna tell you right now. You know, but if, I'm not Asian American. I don't know the root of those things. So it's not really for me to speak on, so I'm taking your lead. You know what I'm saying? And backing that up.

• 23:19Speaker 01

  Yeah, I remember that word being thrown at me in first grade on the bus. Because I was the only Filipino. And it just, it just took me to a place, because you know, I, I think I suppressed it so far that, you know, being fat and Asian was, is just already cards stacked against you. But I think being an entrepreneur and also an influencer, I could, I can empathize with what other people are going through. I'm sure when you see other celebrities or actors go have their laundry aired out in the media.

• 23:54Keke Palmer?

  It's like, again, you, you know, you want to give grace, just like you expect to get grace. And it's good when it happens, because then we all learn. And everybody can learn and not make those mistakes. And we can change our language.

• 24:06Speaker 01

  Yeah.

• 24:07Keke Palmer?

  Now, before influencer is even a job title, you were part of the original class of YouTubers, you know, okay? Thinking back to your first videos, like, do you cringe? Are you living? Like, what do you think when you look back at them?

• 24:20Speaker 01

  I'm proud, I'm proud. You have to have this, like, sense of delulu. And, um... You you you just have to own it because I I don't think I would have been able to get here had I not had each and every video.

• 24:32Keke Palmer?

  Yeah.

• 24:33Speaker 01

  You know, so I think when I looked at my channel once upon a time, I remember it saying you've reached four hundred million views. And I was like, damn, that's a lot of views.

• 24:42Keke Palmer?

  A lot of views.

• 24:43Speaker 01

  So for just being selfie made on YouTube and to leverage that into something bigger with impact, with purpose, and still have a sustainable career, to have moments like this with you and to share my voice, I I don't take it for granted.

• 24:57Keke Palmer?

  Do you feel like YouTubers of our generation or even influencers of our generation get the credit they deserve currently? Or I mean, maybe it's something that could keep happening and growing over time. But do you think people really understand the impact and the change that happened then that you all created?

• 25:13Speaker 01

  You know what? There's so much on the internet now. I I think it's so faded in the background to get this credit. But I was watching Naomi Campbell's YouTube channel yesterday. And I remember I launched her YouTube channel with Derek Blasberg had connected me to Naomi Campbell. And I was watching her and I'm like, dang, come on, Naomi. And she'll text me for makeup. And I'm just like, what what is my life? But to see how she's like, you know, dived into YouTube and really own it after our first YouTube video collaboration for her first ever YouTube channel. Um, it was really, really cool to see.

• 25:50Keke Palmer?

  Yeah, I mean, it is really cool. And it's also really cool to see how things keep changing. And then, you know, you keep evolving with it, whether it's, you know, YouTube, TikTok, podcasting, or hosting a Snapchat show. What is something? I mean, it's everything still, you still on point with it. What is something you learned from the medium, like Snapchat or YouTube, that you feel like shifted how you show up?

• 26:10Speaker 01

  Mm hmm. You know, I think like the dark arts of digital and social media is almost like an anthill. Have you seen one of those videos where they pour like metal into an anthill? And then they they take the sculpture out and it's like this immersive like? And it's it's just tunnels and tunnels and tunnels. I think that's what social media feels like. You there's endless pathways to multiple ways of posting. I think Instagram between like highlight stories, reels, carousels, uh, going live. I think it's like eighteen ways to post.

• 26:41Keke Palmer?

  Oh, my gosh, going live. That's one I haven't really tapped you into, but motherf***ing going live.

• 26:45Speaker 01

  Yes.

• 26:46Keke Palmer?

  It's a whole nother underworld.

• 26:48Speaker 01

  I can't do it.

• 26:48Keke Palmer?

  And then going live on Instagram is totally different from going live on TikTok.

• 26:51Speaker 01

  Yes, it's crazy.

• 26:52Keke Palmer?

  It's very crazy.

• 26:53Speaker 01

  It's endless, it's endless.

• 26:54Keke Palmer?

  Yeah, um, what do you think there's something that creators, I don't want to say get wrong, but yeah, what do you, what is some advice that you would give to current content creators to really level their game up and really make it a business?

• 27:13Keke Palmer?

  Here's the thing about traveling. While postcards are nice, the real magic happens when you dive into local life. And trust me, there is no better way to unlock a culture's heart than through the kitchen. When food's on the table, we're all speaking the same delicious language. Speaking of which, I've got some exciting news, y'all. I'm hosting my very own Airbnb Original Experience in Chicago on December 17th, and it is all about cooking up some love in the kitchen. Imagine this culinary dream. You, me, my pops, and a local chef with mad skills, all in one kitchen cooking up a storm. We're talking flavors so good, they'll make your taste buds do a happy dance.

• 27:54Keke Palmer?

  We're talking delicious recipes, kitchen secrets, and plenty of laughs. We're about to make this kitchen feel like the hottest cooking show in town. And y'all know when my dad and I get together, there is bound to be some entertainment. We might even share our secret ingredient for the perfect comfort food. I don't know about that one. The best part, it's not just about what's cooking in the pots and pans. It's the laughs we'll share, the stories we'll tell, and yes, the absolutely incredible food we'll devour together. When good people gather in the kitchen, that's where the real magic happens. So whether you're a kitchen pro or novice, this experience is for everyone who loves good food and good company. And trust me, by the end of our time together, you'll feel like a culinary superstar.

• 28:39Keke Palmer?

  So if you're ready to roll your sleeves up and join me for some culinary fun, head to airbnb.com/kiki to learn more about my Airbnb Original Experience. Let's make some magic in the kitchen together. This message is brought to you by Apple Pay. Greetings, stressed shoppers. This is your retail relaxation guide, Dr. Kiki. And today, we're addressing your holiday shopping anxiety. The endless gift list, the mounting pressure. With less than a month until the holidays, time is ticking to pick up all those holiday gifts from my friends and family between script reads and sound checks. I squeeze in as much online shopping as possible on my iPhone to find that perfect gift for everyone on my list.

• 29:24Keke Palmer?

  What helps me get my time back? Checking out online with Apple Pay, of course. No need to fill out those long online checkout forms when shopping online from your iPhone. Instead, I just tap the Apple Pay button at checkout, a quick Face ID scan, and ding, your girl's got the perfect gift for my mom Sharon. Hey, girl. Apple Pay also makes shopping in-store a breeze. No need to dig for my wallet when I have an iPhone in hand. Just double-click the side button, smile for Face ID, and tap. I'm off to the cookie decorating class with my little one. My advice? Next time you're shopping online or in-store, look for the Apple Pay button or contactless symbol at checkout. Consider it your gift to yourself. Pay the app away. Terms apply.

• 30:09Keke Palmer?

  Same time next week?

• 30:14Speaker 01

  You know, seeing you, how like you're so charismatic and you're on the carpet. And I tell these creators that I mentor. You can't, you have to treat social media like a room. And you can't expect the algorithm to favor you. You have to work the room like Keke Palmer at the Met Ball Baby, okay? Because eventually, when you shake everybody's hand and you get in everybody, the room will start to shift. You can't expect this main character Cinderella energy to just turn. And I think a lot of creators feel like they're feeding and feeding and feeding TikTok, and they get frustrated. But baby, work the room. Don't be mad that the room is not tilting for you. Get to know.

• 30:57Speaker 01

  Who's commenting, get to know your peers and eventually, once you get to know a little bit of your community and your following, the room will eventually turn.

• 31:06Keke Palmer?

  And I'm wondering, because there's so many ways, obviously, to do, you can't just work hard and work overtime. Then also, we've seen such an influx of a lot of these feuds that are sometimes not even real feuds. It's like, everybody is in on the feud because that's the way to push the algorithm. Or, that's what I'm thinking at least. What do you think is the reason for this new culture of the YouTube feuding, or the social media feuding, or is it, is it just a marketing ploy?

• 31:27Speaker 01

  It's, yeah, I, I, I would say so, uh, in my opinion, but I feel like you have to, I feel like you have to really understand that it's not sustainable. Like, these feuds are not sustainable, drama is drama, but you really have to think about how can you create a sustainable relationship that will last you? I mean, to have surpassed ten years of doing social media and to leverage it into a business, and also for you to continuously have a career, you just have to have a good reputation. Doing these feuds and these fights is not it. The tablets would be the tablets, the drama channels would be the drama channels in the past.

• 32:03Keke Palmer?

  Yeah.

• 32:03Speaker 01

  But that relationship and that, you know, um, heart to heart is gonna last you a lot longer.

• 32:08Keke Palmer?

  And it's also so interesting because the relationship does change, you know, parasocial relationships, they don't stay the same, no relationship does. I mean, eh, we were just talking about at the top of, you know, being always front-facing, you were always so front-facing and then you were, you're, you've shifted your gear, you're about your business. You know, yeah, you were gonna show up, but you're really about your business. When you started to change that and was like, I'm gonna be more a hundred percent, one, you know, one thousand percent into One Size, were you afraid of you losing that visibility with your audience, or changing your language with them, or how you would connect them to this new phase of your life?

• 32:39Speaker 01

  Of course, of course. I thought I had to be like the Charlotte Tilbury, or the Pat McGrath, or, you know, the very commercial, but you, you know what it's like to be a Disney girl? You, you, you know what it's like to be on your Ps and Qs?

• 32:53Keke Palmer?

  That's right.

• 32:54Speaker 01

  And my first collaboration with One Size was with Disney.

• 32:57Keke Palmer?

  Yeah.

• 32:58Speaker 01

  And, uh, with Mickey Mouse, in fact. And so, just to know that I have been able to be viable and valuable enough to even have an opportunity to collab with the Disney and the Mickey Mouse, it's huge.

• 33:11Keke Palmer?

  It's universal.

• 33:11Speaker 01

  Yeah, you ha- you have to have this type of, um, Repertoire and rapport with your voice. And I think it's really important.

• 33:19Keke Palmer?

  I just think it's so cool what you said because I do think sometimes in our culture, we get caught up in what is cool or what is edgy or what is punk or whatever we think is the dope thing. And it's like, what's dope is you. What's cool is you. What's cool is everybody being able to touch what you do and owning your lane. Like, we all have a brand, right? And it's like, own what your brand is. I think that's something that I often really try to say too to the kids I talk to and the people that I talk to about development is like, don't try to be, you know, it doesn't matter whoever your inspiration was. You're inspired, but you don't have to be like them. You be your own self and you get in your corner and you make that work for you.

• 33:56Speaker 01

  Was there a role in your career that you feel that you were given a direction and then you've made it your own? Since you're talking about your own, that was very different than where it ends, where you started in development and table reading versus like how it ended up? Like a character?

• 34:10Keke Palmer?

  Yeah, you know, I did, when I did TLC, actually.

• 34:14Speaker 01

  Oh.

• 34:14Keke Palmer?

  Me and the director, we wasn't really getting along too much. Not like that, you know what I mean? But it was just like some lightweight tension.

• 34:20Speaker 01

  Choices.

• 34:21Keke Palmer?

  And I'm like, my [BLEEP] I'm doing real how I think the role should be done. You know what I mean? Because you, it was just like, he would be giving me notes where it's like, you know, you're acting, you're acting too much like, you know, like Angela Bassett. And it's like, excellent? What does that mean? You know what I mean? Like, I just didn't know where he was coming from. At the end of the day, I'm a Chili fan. Okay, I know how to act up and act since I was nine years old.

• 34:43Speaker 01

  Yes.

• 34:43Keke Palmer?

  I done watched the videos, I done talked to, I'm in her house. I know what needs to be done. And sometimes people can't lead, people aren't, like a director or the people that you work with in your films, I'm sure you know, you know, in your business, they're going to give you advice, but at the end of the day, you gotta know what you're doing. You gotta know what you're saying and why you're doing it. And that movie is one of my favorite projects that people have of me. They were like, you killed that Chili role, we love the role. And if I had let that man bother me, then I would have never gotten to that point. So, yeah, I mean, I've been in situations like that where I've kind of had to just take the wheel of my own and know that I'm going to lead myself to the finish line. It's just a part of it. I think as an artist, as a creative, at the end of the day, if nobody has your voice, knows your voice or knows your ability, you have to.

• 35:26Speaker 01

  Yeah.

• 35:26Keke Palmer?

  Yeah, so that was crazy. That was such a, Sharon was going off.

• 35:32Keke Palmer?

  Okay. Now, what is one beauty tip that you swear by that everyone else seems to sleep on?

• 35:41Speaker 01

  I think baking, baking, like, I think in 2020 was the rise of like this clean girl, no powder. As a plus-size man and makeup, coming from the drag queens and the full beat, there's no way some of us, most of us, in hot climates can't live without a good powder.

• 36:01Keke Palmer?

  Yeah. But I feel like you gotta know what you're doing because when I've done it, boo, sometimes I'm looking so, you know, relaxed. And it's like, you gotta, like, you gotta give me the key or the tip. Like, what makes it really pop? Is that, is it your spray afterwards? Is it that, you know, giving me that one-size spray? What brings me back to life, boo?

• 36:22Speaker 01

  I think you have to use a sponge to set in the bake. And then we have a powder melt glass setting spray. It's brand new. It melts like the powder like a dream because sometimes you can't just have powder and then set with until dawn right away. I think having that hydration is really important, too.

• 36:40Keke Palmer?

  Thank you for this tip. I knew you would have what we needed. Now, what is the biggest beginner mistake that you still see people make during their makeup?

• 36:48Speaker 01

  Oh, my gosh.

• 36:55Keke Palmer?

  Y'all, the holidays are coming up so soon. And you know what that means. We've got some serious shopping to do. But I'm not even stressing, okay? Your girl stays prepared. And I know exactly where I'm headed to make it all happen at Ross. They always have what you need at the price you need at this hella expensive time of year. Yes, it's holiday decor like plates and candles to keep your home looking festive. It's gifts from toys to sweaters for everyone on your list. Whatever it is, it is all at Ross. 20% to 60% off other retailer prices. And we haven't even gotten to the looks yet. Between all these holiday gatherings, parties, and dinner invites filling up on your calendar, you're going to need multiple fits for all these functions.

• 37:40Keke Palmer?

  And trust me, when I tell you Ross has got the range. Every single vibe you're trying to serve this season for every piece of the holidays and all for less. So take it from me, show up and show out this holiday season, period. Work your magic with Ross.

• 37:58Keke Palmer?

  The magic of the holidays has me in my full festive element. Between turning my home into a winter wonderland, holiday shopping and traveling, I need to show up present and energized for all of these moments. Wanna know my secret? It's AG1, this daily health drink that combines all the good stuff. Vitamins, pre and probiotics, superfoods and antioxidants in one simple delicious scoop. I love that AG1 sources the best and highest quality ingredients they can find. Since making AG1 part of my mornings, I've noticed my energy levels are thriving and my digestion is improving. And these flavors, they understood the assignment. I live for the tropical blend, but they also have original berry and citrus options

• 38:42Keke Palmer?

  that'll have you excited to start your day. And get this, AG1 is dropping their best offer ever. Head to drinkag1.com/kiki to get your welcome kit. Vitamin D3 plus K2, AG1 flavor sampler and their new sleep supplement, AGZ, for free, which has been a game changer for my nightly routine. That's just $126 in free gifts for new subscribers at drinkag1.com/kiki. Your wellness routine is about to be that girl.

• 39:18Speaker 01

  Beginner mistake, it's just like skincare. I think being an esthetician and having done so many facials, like get into some skincare.

• 39:27Keke Palmer?

  But what are we supposed to do, Patrick?

• 39:29Speaker 01

  First of all.

• 39:30Keke Palmer?

  Moisturizer, is it under eye cleans?

• 39:31Speaker 01

  Clean your face, clean. Some people be going out and just sleeping in their makeup. Like my one thing, I don't care if I'm Liddy until like 5 a.m., I will go to Walmart and get me some wipes or my Cella water and like remove the makeup.

• 39:48Keke Palmer?

  We live for my Cella water, don't we? Cause what is it? You know what I mean? It gets it off, but like what the [bleep] are you? Like, I don't know, but I love it. Okay, give us a product that you always splurge on and tell us the one you think we're all overpaying for.

• 40:07Speaker 01

  Oh my gosh, I think like, well, it could be skincare.

• 40:11Keke Palmer?

  Both, both.

• 40:12Speaker 01

  Yeah, you can invest in skincare, but sometimes we're gonna splurge in them heritage brands. Yes.

• 40:20Keke Palmer?

  Okay, um, now, what's a beauty trend that needs to be retired immediately?

• 40:26Speaker 01

  Oh my god.

• 40:27Keke Palmer?

  The girls are about to be thin.

• 40:28Speaker 01

  It's kind of going away, but who'd have brought it back is the brows going up. The laminated, but I think it's tame now because people are brushing it out.

• 40:36Keke Palmer?

  How do you feel about the thin brows? Because that's becoming a thing now too.

• 40:39Speaker 01

  I think it's cute.

• 40:40Keke Palmer?

  Yeah.

• 40:40Speaker 01

  If it fits your face.

• 40:41Keke Palmer?

  Yeah.

• 40:42Speaker 01

  It's cute.

• 40:42Keke Palmer?

  My brows could never quite get thick enough, so I said, woo, let's go thin.

• 40:45Speaker 01

  Well, you're so gorgeous.

• 40:48Keke Palmer?

  You do also have to go where you can go.

• 40:50Speaker 01

  Yes, true, true, true.

• 40:54Keke Palmer?

  Okay, what is something in the beauty world that we've all just accepted, but you totally disagree with?

• 40:59Speaker 01

  Oh my gosh, I will just say like the no makeup makeup. I think we're now embracing, I think being an esthetician, I have my esthetician face and then I have my full beet red carpet Patrick Star beet.

• 41:09Keke Palmer?

  Yeah.

• 41:10Speaker 01

  Uh, my one size face, but I think this no makeup makeup is gorgeous. We've learned to embrace it, especially with those who want that like natural look, yeah.

• 41:18Keke Palmer?

  Yeah, yeah, I like it too, but I do love a two toned moment. You know, if I'm at Disneyland and we're walking around, no face makeup. But if I'm on the carpet.

• 41:27Speaker 01

  Mm-hmm.

• 41:28Keke Palmer?

  Baby, she's beat.

• 41:28Speaker 01

  Mm-hmm.

• 41:29Keke Palmer?

  Now, one size was born, and when I was learning this, I didn't even realize it, but one size was born from realizing makeup could be a one size fits all when clothing couldn't. And I mean, what did you, how did you come, was this something that just came to you? Or like, how did you find that? Because I love that sentiment.

• 41:44Speaker 01

  I was shopping with my best friend Ronnie in the mall, my makeup artist, and he was like, let's go hiking. And I was like, okay, we'll go hiking to Ryan and do the LA thing. And I went to get some, you know, athletic clothes, whatever that is, and they didn't have my size. They didn't have my size in the mall. And I was like, damn, like, and I was just sitting there, he was shopping and doing his thing. And I was like, you know, what I can buy, I can buy in makeup because makeup is a one size fits all. Called my lawyer, trademarked it, tweeted it, just so it was out there.

• 42:15Keke Palmer?

  Because you.

• 42:15Speaker 01

  And I coined it. And I, you know, owned all the rights in different countries, different categories, beauty, wellness. And I just sat on it since 2016. And then later, after I had an opportunity to have the brand, I said, I think this is the mantra, makeup is a one size fits all. Turned it into the brand name One Size, and it's been a part of our ethos ever since.

• 42:39Keke Palmer?

  Oh, I love that so much. I mean, what's one decision that you feel like you made early on that was risky, but really paid off?

• 42:48Speaker 01

  I think launching in the pandemic. We launched in 2020 and Sephora was like, we want to launch with you, Rare Beauty and Makeup by Mario. You're the three big brands in 2020. And I was like, well, this is, this is scary. You know, there's Selena Gomez, Mario Zetevanovic and then Patrick Star. And I was like, you know, well, I'm digitally native. So I think I know how to pursue and approach marketing and go to market with being digital. And so it worked in our favor to really lean into what you know versus leaning to something that you don't know and don't have. Because having a lot of that pressure and trying to be something that you're not can actually be your demise.

• 43:33Speaker 01

  So I said, let's do YouTube, let's do Instagram, let's eventually do TikTok. And so leaning into that, knowing influencer marketing, I knew how to pay the girls and the influencers. So negotiating these brand deals and leveraging their voice and putting them in campaigns just created such a stir. And then 2023, the brand had just blew up because of Until Dawn, our waterproof setting spray. From Ariana Grande to Beyonce and Run in the Rain. It's just so surreal that a product that no one believed in, Sephora didn't believe in that product. They said, until what?

• 44:10Keke Palmer?

  Until dawn.

• 44:11Speaker 01

  Dawn, yes, until dawn.

• 44:12Keke Palmer?

  And hell don't you get.

• 44:14Speaker 01

  That, that it was waterproof, that they didn't get it. So I asked my mom, I was like, hey, mom, can you feel me jumping in this pool? With my little airport wig, we all have an airport wig, okay? So I have my little airport wig with my little headband and I dumped in the pool.

• 44:25Keke Palmer?

  We love a headband attack.

• 44:26Speaker 01

  Okay, that was me, my little Kris Jenner, my little airport wig, sacrificed her for the TikTok. And then it, it blew up and then it did it again in Coachella and then it just started getting traction and, you know. You have, that's what we were saying earlier. You have to really believe in what you believe. And when it comes to like your brand and own it. And there are always going to be challenges where people want to defy your ideas or defy your choices.

• 44:51Keke Palmer?

  Yeah, but you know you. And I think that's the main thing I'm hearing from you. Like, I know my voice, I know what I'm capable of, I know what I can make work. And I see the vision. A lot of people don't realize, like, baby, you the one that got the vision for you more than anyone else does. And so if you don't push it and you don't follow through on it, then it's not going to happen.

• 45:06Speaker 01

  Yeah.

• 45:07Keke Palmer?

  But you're also not afraid to shift gears and take advice or just to take critique. Because, I mean, last year, Glorita made a redemption video reviewing your foundation after, you know, where she talked about the disappointment of the colors.

• 45:18Speaker 01

  Yes.

• 45:18Keke Palmer?

  And you immediately went back in and changed.

• 45:21Speaker 01

  Mm-hmm.

• 45:21Keke Palmer?

  I mean, so talk to me about that in that moment. And obviously, it was really impressive and impactful for everybody to see that you cared that much.

• 45:28Speaker 01

  Yeah. I will say that, you know, I tell everyone, this brand, One Size, wasn't built in the boardroom. It was built in the comment section. So I feel like being so digitally native, everything moves so fast. You know, I know we had a launch that wasn't as, you know, great. And it was our first one in complexions. So we just knew to invest heavy, do our research and development, and own it. And just take feedback, inviting influencers and inviting makeup artists in to get that feedback.

• 46:00Keke Palmer?

  I mean, those powders are absolutely insane. I mean, the colors, I'm a big fan of the product. I've always been a fan of yours, you know, but a big fan of the product. And so, yeah, I really appreciated that. Okay, well, I had a blast speaking with you.

• 46:11Speaker 01

  Uh, thank you.

• 46:12Keke Palmer?

  And we got to play a game. I play a game with all my guests. This one's a beauty trivia game where the right answers will keep you flawless. So we're talking rapid-fire questions, makeup slang, pop culture glam, and iconic mug moments. And, I mean, you know your stuff, right, Patrick?

• 46:27Speaker 01

  I guess, yes, yes, yes.

• 46:29Keke Palmer?

  Okay, let's get into this beauty IQ. First up, what's the difference between baking and caking?

• 46:39Speaker 01

  Oh my gosh, baking, you have to press it the hell in your face. Caking is, I think, when you're doing light layers and you're not pressing in. So all the layers become more fluffy. So you really have to press it in the skin, one with the skin.

• 46:53Keke Palmer?

  Hmm, that's what baking is.

• 46:55Speaker 01

  Yes, yes.

• 46:56Keke Palmer?

  And then caking is when it's just...

• 46:58Speaker 01

  Yeah, it's just, it's just so many light layers that just get...

• 47:01Keke Palmer?

  Too caked.

• 47:02Speaker 01

  Too caked, yes.

• 47:02Keke Palmer?

  Correct. What iconic makeup artist created the glass skin look on the runway?

• 47:07Speaker 01

  Pat.

• 47:09Keke Palmer?

  Hey hey!

• 47:09Speaker 01

  Mother.

• 47:10Keke Palmer?

  Mother!

• 47:11Speaker 01

  Mother McGrath, yes.

• 47:12Keke Palmer?

  Okay, what does it mean when someone's makeup is beat to the gods? Aw, that's you, boo!

• 47:18Speaker 01

  No, this is you, like, timeless, honey, timeless.

• 47:23Keke Palmer?

  What sign are you, Patrick?

• 47:24Speaker 01

  I kno... They said you was gonna... Ask me! I'm a Scorpio!

• 47:29Keke Palmer?

  My evil twin. You know, Berg... I feel like Bergo and Scorpios are twins. Like, we're the same, but like Scorpios are more [BLEEP] Latino Scorpio.

• 47:36Speaker 01

  So it got a little bit of flavor.

• 47:38Keke Palmer?

  Period, period! Okay, name three drag queens known for their iconic mug.

• 47:45Speaker 01

  Oh my gosh, Miss Fame.

• 47:47Keke Palmer?

  Okay.

• 47:47Speaker 01

  I will say Rila Chachki and Got Mick.

• 47:51Keke Palmer?

  Okay, these ain't on our list, but I trust you more than our list.

• 47:54Speaker 01

  They're like signature and staple, yeah.

• 47:55Keke Palmer?

  Yes. Okay, what is a cut crease?

• 47:58Speaker 01

  Cut crease, you carve the eye with Concealer Very 2016. So it's giving that, we don't do that nowadays.

• 48:06Keke Palmer?

  Oh my gosh, why do they always say... It's, it's so crazy how it be... Went from being timeless to being aged.

• 48:11Speaker 01

  Right.

• 48:11Keke Palmer?

  It's like, girl, are we into the vintage or not?

• 48:14Speaker 01

  Right.

• 48:14Keke Palmer?

  Anyway, who famously rapped... This is so funny. Who famously rapped "My lip gloss is poppin'"?

• 48:20Speaker 01

  Little Mama. Okay.

• 48:21Keke Palmer?

  This is a silly one, I don't know why I look at that. Okay, true or false, lip liner can double as eyeliner?

• 48:27Speaker 01

  Yes, true.

• 48:28Keke Palmer?

  Period. Name three celeb makeup artists with their own lines. Oh my gosh.

• 48:34Speaker 01

  Okay, Patrick Star, Alex Mayo, Lizzo's makeup artist, and Etienne Ortega.

• 48:41Keke Palmer?

  Oh my gosh, yes, Etienne.

• 48:43Speaker 01

  Shout out to them.

• 48:45Keke Palmer?

  To the girls. Okay, which foundation trend used two drastically different shades for contour and highlight and left people looking patchy?

• 48:53Speaker 01

  2016.

• 48:54Keke Palmer?

  Yep, we had 2015, 2016, same. Yeah, yeah.

• 48:57Speaker 01

  This is me, my fault.

• 48:58Keke Palmer?

  It's so crazy what we think is cute, you know? When we think it's cute, you know what I mean? It's like, I wonder what we're gonna look at our faces and think now.

• 49:05Speaker 01

  Yeah, I think that all, I think that all the time. Like, how was I getting gigs in 2016 looking that way?

• 49:12Keke Palmer?

  It's so crazy, in fashion too, it's so funny, we was all just...

• 49:18Keke Palmer?

  Whatever that is. Okay, true or false? Using hairspray to set your makeup was a real trend?

• 49:23Speaker 01

  Yes, true.

• 49:24Keke Palmer?

  Yes, I had it happen to me multiple times.

• 49:26Speaker 01

  Really?

• 49:26Keke Palmer?

  And I wasn't really mad, it worked. Okay, what product was once known as ashy in the flash but is now reformulated and celebrated? What product?

• 49:37Speaker 01

  HD powder?

• 49:38Keke Palmer?

  It's similar, banana powder.

• 49:39Speaker 01

  Banana, oh banana powder, yes.

• 49:41Keke Palmer?

  You remember.

• 49:42Speaker 01

  Yes.

• 49:42Keke Palmer?

  You gotta just use it right. It's tricky, she's a trickster.

• 49:47Speaker 01

  It is, it is.

• 49:48Keke Palmer?

  What's the difference between a matte and satin lipstick finish?

• 49:53Speaker 01

  Matte is just dry, satin has a little bit of that sheen.

• 49:56Keke Palmer?

  Yeah, yeah, yeah.

• 49:57Speaker 01

  Okay.

• 49:58Keke Palmer?

  Who coined the term smize?

• 50:01Speaker 01

  Ms. Tyra Banks.

• 50:02Keke Palmer?

  Yes, I love Tyra so much, I really want her on the show.

• 50:05Speaker 01

  Yes.

• 50:06Keke Palmer?

  She's just so everything. Okay, last one, how can you tell when your makeup has expired? This is a good help one.

• 50:11Speaker 01

  You gotta look on the label in the back, there's, there's a little, there's a little icon, it says like number and M. It'll say like 12M, that's like 12 months, or 6 months, 24 months, 36 months.

• 50:26Speaker 01

  Child, we need to go look in your bag.

• 50:29Keke Palmer?

  This is dangerous. What's the longest it can last?

• 50:33Speaker 01

  Whatever the number says on the back of the label, girl.

• 50:35Keke Palmer?

  Would you think it'd be as long as 3 years?

• 50:40Keke Palmer?

  Hell no. Patrick, you are in fact a star. Oh, thank you. And I'm so happy to have you on the show. Oh, likewise. It's so good to hang out and talk with you. Thank you. Thank you so much.

• 50:53Keke Palmer?

  What a special conversation, y'all. I love Patrick, and he proved that being bold, loud, and unapologetically you is the real power move. Whether it's building an empire, rocking a full beat, or walking into every room like you belong, taking up space is the assignment. And confidence? Hmm, baby, that's the best glam of all. See you next time, because you know it's your girl.

• 51:17Speaker 02

  Baby, this is, this is Kiki. Baby, this is Keke Palmer, yeah.

• 51:28Keke Palmer?

  Baby, This is Keke Palmer is hosted and executive produced by me, Keke Palmer. Lucas Segal is our post producer. Our producers are Lauren Hampton and Molly Nester. Hillary Esti McLaughlin is our executive producer. Production services provided by Evolution Media. Our original theme song was written and performed by me, Keke Palmer. For Team Kiki, my producer is Sharon Palmer. For Wondery, our managing producer is Olivia Fonte. Senior managing producer is Nick Ryan. And our executive producers are Emily Feldbrake, Aaron O'Flaherty, and Marshall Louie.

• 52:05Speaker 03

  Hi, I'm Kenya Barris.

• 52:07Speaker 04

  And I'm Malcolm Gladwell. We're back for season two of our Audible original podcast, The Unusual Suspects.

• 52:13Speaker 03

  We'll sit down with extraordinary guests from the worlds of art, film, literature, comedy, and wellness to hear from their unexpected stories of success.

• 52:20Speaker 04

  And who do we have this season? Well, we'll talk with Grammy winning artist Anderson Paak, athlete Rich Roll, portrait artist Amy Sherald, Oscar winning director Ron Howard, legendary writer David Sedaris, and many more. These conversations are more intimate than last season, wouldn't you say?

• 52:37Speaker 03

  I would. Listen to season one of The Unusual Suspects wherever you get your podcasts and sign up for a free trial Audible to listen to season two in the Audible app or by subscribing to Apple Podcasts.